Boxoffice-June.18.1973

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TIIK MOltEltN illBA'l'HE Section Is 

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Jack Volenti in Senate Statement 

Opposes Obscenity Law Changes 

WASHINGTON—Jack Valenti, president 

of the Motion Picture Ass'n of America, 

Friday (8) submitted the following 

statement to the Senate Judiciary Subcommittee 

on Criminal Laws and Procedures 

regarding certain proposals contained in 

Senate bills concerning obscenity laws: 

The responsible motion picture producers 

and distributors I represent (Allied Artists 

Pictures, Avco Embassy Pictures, Columbia 

Pictures Industries, Metro-Goldwyn- 

Mayer, Paramount Pictures, 20th Century- 

Fox Film Corp., United Artists, Universal 

Pictures and Warner Bros.) neither make 

nor market pornographic films. 

Self-Regulation Practiced 

Our members deeply believe in fulfilling 

their responsibilities to the public through 

self-regulation. They followed this sensible, 

rational and voluntary way ever since the 

association was established in 1922. 

Self-regulation in the industry today is 

embodied in the voluntary film rating system, 

which was created in 1968 by the 

Motion Picture Ass'n of America, the National 

Ass'n of Theatre Owners, and the 

International Film Importers & Distributors 

of America. 

The rating system does not attempt to 

stifle free expression by creative filmmakers 

nor does it far free choice by adults, but 

it does refuse admission to children to certain 

exhibitions or requires them to be accompanied 

by parents in other types of 

exhibitions. In the rating system we do 

not approve of or condemn artistic expression, 

even if subjectively some of us 

may not like some of what we see. Adults 

have the privilege of attending or not attending 

and by not attending not paying for 

that which they disapprove. 

The aim of the rating system is to protect 

children and to give parents information 

about films so they can be the judge of 

what their children should or should not 

see. The final judgment rests with the 

parent. 

Constitutional Rights 

To see a film one must make a definite 

decision to go to a theatre and buy a ticket. 

Film audiences are easily monitored and the 

choice of the individual moviegoer is not 

imposed on the community. This is a crucial 

test of that ancient political maxim that 

the liberties of one man end where the 

rights of another man begin. 

That is why we believe the current constitutional 

definition of obscenity (as enunciated 

by the Supreme Court) is the boundary 

beyond which the Congress ought not go; 

that boundary, in effect, indicts as criminally 

obscene any work which appeals to prurient 

interests, exceeds contemporary community 

standards and is "utterly without redeeming 

social value." The risk of damning 

literary expression is so great that it often 

has been demonstrated that such statutes, 

as here envisioned, might well bar works 

ranging from the Bible to Shakespeare and 

a wide spectrum of books, plays, poems, 

paintings and motion pictures of acknowledged 

artistic stature. This is intellectual 

and political quicksand and free parliamentarians 

should avoid its embrace. 

From a personal standpoint, I and many 

of my colleagues find much of what passes 

for pornography in books and film to be 

garbage. But there are sufficient laws now 

on the books in all of the 50 states to deal 

with criminal obscenity, if the community's 

law enforcement officers are determined to 

do so. If a work is declared by judge or 

jury to be utterly without redeeming social 

value, it can be denied access to the community. 

But if it (book, magazine, play or 

movie) has redeeming social value in the 

decision of those who sit in judgment, with 

a free choice to be made by adults as to 

whether they care or choose to see or 

read 

the work, then the law has been satisfied 

and the community protected. 

To go beyond where the court has set 

the limit is to enter boggy ground, dimly 

lit and unmeasured. Indeed, the Supreme 

Court is now considering eight cases in 

which arguments were heard late last year. 

Obviously the Congress necessarily must 

wait these pending decisions as the constitutional 

issues raised in the Supreme Court 

cases may alter substantially the determination 

of what is considered obscene. 

The decisions will have to be studied to 

see whether the Supreme Court has indicated 

any basis for proscribing, as S.1400 

would do, any literary or artistic work which 

contains obscene material, as defined, "unless 

... it is reasonably necessary and appropriate 

to the integrity of the product 

as a whole to fulfill an artistic, scientific 

or literary purpose, and is not included 

primarily to stimulate prurient interest." 

That requirement puts a creative artist in 

a straitjacket. It burdens him to demonstrate 

that, although material contained in 

his work is rationally related to the work as 

a whole, he could convey his point in no 

other way. Freedom of artistic expression 

patently would be hobbled. 

The constitutional infirmity of such a 

test under the present state of the law 

appears certain. There is no reason to anticipate 

that the rulings of the Supreme 

Tickets Are Now on Sale 

For Will Rogers Drawing 

New York — Tickets for the Will 

Rogers annual drawing are now on sale. 

There will be 73 de luxe prizes awarded 

July 17. Tickets can be purchased from 

any branch manager of the major motion 

picture distribution company at $1 

each. A book of 11 tickets is $10. 

Court in the cases before it will sanction 

such a test. 

Let me sum up the position of the 

MPAA: 

1. The film industry's voluntary film 

rating system, operated cooperatively by 

all the responsible elements in the motion 

picture world, is a sensible self-regulatory 

enterprise which is working to the benefit 

of the community. Children are barred from 

certain exhibitions. Adults have free choice 

to decide what they want to see, that choice 

is not imposed on others and the community 

suffers no injury from that choice. 

2. The current Supreme Court definition 

of obscenity should not be overrun. A wider 

definition inevitably would deal harshly with 

recognized creative works of acknowledged 

artistic stature. No democratic society wants 

or should put handcuffs on artists who deal 

seriously and honestly with the world they 

paint, sculpt, compose, write or put on 

film. 

3. Pornography to the members of the 

MPAA is useless, tasteless fare in which 

we neither traffic as producers nor market 

as 

distributors. 

DGA Strongly Against Bill 

On Obscenity in Films 

HOLLYWOOD — Directors Guild of 

America has taken a strong position against 

obscenity provisions of the proposed Criminal 

Code Reform Act of 1973 and has requested 

that leading directors testify during 

Senate Judiciary Committee hearings on the 

bill. 

The Guild's stand was stated in a telegram 

DGA president Robert Wise sent Monday 

(11) to Sen. John L. McClellan, committee 

chairman, as follows: 

"The national board of the Directors 

Guild of America meeting June 9, 1973, 

voted unanimously to oppose with all 

strength the proposed Criminal Code Reform 

Act of 1973 as it affects filmmaking 

and other arts. We consider that those sections 

of the act purporting to expand legal 

obscenity definitions are an oppressive and 

unconstitutional threat to fundamental 

American freedoms and would be destructive 

to traditional creative rights of film 

directors, writers, actors, composers and 

other artists. We urgently request that during 

consideration of the act your committee 

hear expert testimony from leading film 

directors who will represent our national 

membership of 3,900 in speaking against 

this dangerous legislation." 

Steven Panama Promoted 

To 20th-Fox Ad Director 

HOLLYWOOD—Steven Panama, formerly 

the creative advertising manager of 20th 

Century-Fox, has been elevated to the position 

of director of advertising, it has been 

reported by Jonas Rosenfield jr., vice-president, 

advertising, publicity and promotion. 

Prior to joining 20th-Fox last year, Panama 

had been assistant director of advertising 

for United Artists. 

BOXOFFICE :: June 18, 1973

Outgrosses some of 

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Teleuision Umbrella Premiere! 

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REPORT #2

Forman Cites Uptrend 

In 73 for Cinerama 

By SYD CASSYD 

HOLLYWOOD — William R. Forman, 

president and chairman of the board of 

Cinerama, Inc., told approximately 50 stockholders 

attending a special meeting at the 

Pacific Cinerama Dome here Wednesday 

(6) that he hoped for a turnaround in company 

operations in 1973. He cited the first 

signs of this trend as increased revenue 

from the company's hotels in Hawaii, which 

reported a very strong quarter this year. 

They had been a losing operation since acquisition 

in 1969. 

"This Is Cinerama," already in rerelease 

in several cities, has been extremely profitable, 

Forman stated, since negative costs 

were written off years ago and the public 

interest in the film again is at a new high. 

With 60 films in distribution and with many 

withheld from TV until now, the firm expects 

to recoup some of its motion picture 

distribution earnings, which decreased from 

$28,976,000 in 1971 to $24,699,000 in 

1973. Cinerama subjects in travelog form 

will go into the hopper using the new 70mm 

format and a special Cinerama lens. 

Theatre operations showed increased revenues 

of $44,735,000, as compared to $40,- 

687,000, although Cinerama, Inc., disposed 

of four exhibition facilities. 

Asked by a stockholder why the firm had 

purchased the Hawaiian hotels in 1969 and 

the RKO-Stanley Warner theatres in 1971, 

Forman replied that the moves were made 

because he wanted to bring assets into the 

company. In his opinion, the acquisitions 

will pay off this year, despite an immediate 

debt structure of $30,000,000. 

"We believe that by year's end our debt 

structure and working capital position will 

be improved to the extent that the company 

will be able to pursue its business operations 

without the current maturation pressures of 

its present debt," Forman explained. "We've 

been working very hard on the debt structure 

and we have several negotiations on. I 

feel quite confident that our position will be 

the ensuing months." 

much improved in 

He added that at least $8,000,000 in 

long-term debt already has been refinanced. 

One stockholder asked why Forman, the 

owner of Pacific Theatres, wanted to occupy 

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himself with Cinerama. He replied that his 

original approach was that of lending the 

firm $15,000,000. To protect this sum and 

at the request of the bank which held the 

note, he said he became involved and now 

is the largest stockholder. Forman's presentday 

investment is $30,000,000. Assets of 

the company were set at $19,000,000, with 

a long-term debt of $44,000,000. 

From Hawaii it was reported that the 

price tags on the hotel properties might be 

as high as $57,000,000. if sold today. Real 

estate values in the RKO-Stanley Warner 

circuit have increased, according to Forman. 

Following the annual meeting, Forman 

and all other Cinerama officers were reelected 

by the board. They include: Joseph 

M. Sugar, executive vice-president; Charles 

P. Emma, vice-president and treasurer; 

Michael R. Forman, vice-president and secretary; 

Arthur Manson, vice-president; Constantine 

Hambas, assistant secretary and assistant 

treasurer; John Deane, controller, 

and Benjamin Rockmore, general counsel. 

The firm of Peat, Marwick, Mitchell & Co. 

was approved as auditor at the stockholders' 

meeting. 

Gala Premiere in Tulsa 

For 'Oklahoma Crude' 

TULSA, OKLA. — The Stanley Kramer 

production of "Oklahoma Crude" for Columbia 

Pictures, starring George C. Scott, 

Faye Dunaway, John Mills and Jack Palance, 

had its gala world premiere here 

Thursday (14) at the Southroads Mall Cinema. 

The premiere, which was co-hosted by 

Columbia Pictures and the Roughnecks 

Club, a group of old-time oil barons, was 

followed by a champagne reception at the 

Philbrook Museum, a mansion built by the 

founder of Phillips Petroleum. 

"Oklahoma Crude" was produced and 

directed by Stanley Kramer from an original 

screenplay by Marc Norman. Featuring 

music by Henry Mancini and lyrics by Hal 

David, the feature is a romantic actiondrama 

of oil drillers in Oklahoma in the 

early part of the century. 

Mancini's theme song has been released as 

a single 

record by RCA Records. Also the 

entire Mancini-David score is scheduled to 

be released as an original soundtrack album 

on RCA Records and tapes. Singer Anne 

Murray has released a single of "Send a 

Love My Way," the love theme from 

Little 

"Oklahoma Crude," on Capitol Records. 

The song, which features music by Mancini 

and lyrics by Hal David, also will be featured 

on Miss Murray's forthcoming album. 

Jack Case Is Appointed 

Crown Int'l Ad Mgr. 

HOLLYWOOD—Mark Tenser, executive 

vice-president of Crown International Pictures, 

announces the appointment effective 

immediately of Jack Case as advertising 

manager. Case formerly was director of advertising 

for Pacific Drive-In Theatres and 

before that was with Fox West Coast Theatres. 

He replaces Don Haley who has been 

named publicist for Pussycat Theatres, a 

division of Walnut Properties. 

the 

Stanley Schneider 

multiple-picture 

Stanley Schneider to Form 

Own Production Company 

NEW YORK—Leo Jaffe, president and 

chief executive officer of Columbia Pictures 

Industries, Inc. 

announced that Stanley 

Schneider, president 

of its motion 

t picture division, has 

decided to form his 

own independent production 

company and 

will distribute his pictures 

on an exclusive 

basis through Columbia. 

Under the terms of 

deal, Schneider personally 

will produce pictures and also will 

act as executive producer of additional 

pictures under the aegis of his company. 

Schneider shortly will move to California 

where he will continue to function with the 

present executive management team until 

the corporate move to California, recently 

announced, is finalized. It is anticipated 

that this move will become effective by 

the first of the year, at which time Schneider's 

independent deal will become operative. 

Jaffe stated, "We accepted Stan Schneider's 

decision, which is in keeping with his 

long range plan that previously had been 

expressed to management." Jaffe added, 

"Schneider will be a major supplier of motion 

pictures for the company in the years 

ahead." 

Schneider, who had been with Columbia 

since 1956, served in both the domestic and 

international divisions of the company. He 

was at one time the assistant treasurer of 

the International company and later became 

its vice-president. 

In 1963, he became a vice-president of 

Columbia Pictures and was made first vicepresident 

in 1968. He was named president 

of the motion picture division of Columbia 

Pictures in 1969. In addition, he is a 

first vice-president of Columbia Pictures 

Industries and a member of its board of 

directors. 

Bill Shields Named Chief 

Of 20thFox's NY Branch 

HOLLYWOOD—William A. Shields, 28, 

has been named branch manager of 20th 

Century-Fox's New York exchange, it was 

announced by Peter S. Myers, vice-president, 

domestic distribution. Shields joined the 

company in December 1972 as branch manager 

of the Washington, D.C., exchange. 

Prior to his association with 20th-Fox, 

Shields was Western division manager for 

Roger Corman's New World Pictures, the 

new distribution company he helped set up. 

Shields also spent two years in sales with 

Metro-Goldwyn-Mayer in the Los Angeles 

and Denver exchanges, as well as four years 

in 

exhibition with Pacific Theatres. 

A native New Yorker and married, 

Shields is a graduate of California State College 

at Los Angeles, where he earned a B.A. 

degree in business administration. 

BOXOFnCE :: June 18, 1973

Majority of Students 

Approve Film Ratings 

By CHARLES S. 

AARONSON 

CAZENOVIA, N.Y.—A strikingly high 

percentage of young people believe the film 

industry should regulate the moral content 

of films, consider a rating "code" valuable 

and approve the current Motion Picture 

Ass'n of America classification of films. 

These were the significant highlights of a 

research study of motion pictures, both theatrical 

and on TV, conducted recently by 

the National Institute of Film & Social Response. 

The institute, based here, is headed 

by Dr. A. William Bluem, professor of 

media studies at Syracuse University. The 

study, described by the institute as a "preliminary 

inquiry," was under the general 

title, "Controls Upon Moral Content of 

Films ... A Survey of Youthful Attitudes." 

A series of eight questions was asked of a 

large group of students of the high school 

and college level, ranging in age from 16 to 

25, and divided for the purp>oses of the study 

into four groups: 16-18; 18-19; 20-21, and 

22-25, representing, in effect, four levels of 

high school, undergraduate and graduate 

educational status. 

Most notably. Dr. Bluem points out, from 

the standpoint of the motion picture industry, 

was the finding that no less than 75 per 

cent of the total group (all ages) favored 

self-regulation by the industry over the 

moral content of its product. Of further 

interest was the finding that 79 per cent of 

the graduate students (ages 22-25) favored 

self-regulation, while an overwhelming 86 

per cent of the graduate students having 

younger brothers or sisters favored selfregulation. 

This is especially significant. Dr. 

Bluem said, when it is realized that the 

greater percentage of motion picture patrons 

are in the young adult group. 

At the same time, all age groups in the 

study, by a very substantial (73 per cent) 

margin, consider a film rating code "useful 

and valuable." In this area, 66 per cent of 

the 22-25 age bracket favored a code, while 

the vote was 73 per cent among the upperclassmen 

(ages 20-21), and 74 {>er cent 

among college underclassmen (18-19) and 

high school juniors and seniors (16-18). 

Dr. Bluem also cited the highly significant 

result that 65 per cent of the total group 

approved the current MPAA film classification 

procedure, finding it a "sensible guideline 

to moral content." 

The study was undertaken over a period 

of several months. Dr. Bluem said, among 

students in a Syracuse area high school and 

at Syracuse University. Also associated in 

the research project was Dr. James Treble, 

chairman of the communications department 

at Ithaca College, Ithaca, N.Y., who conducted 

the study among students of Ithaca 

College. Dr. Bluem is a noted research consultant 

in the fields of motion pictures and 

TV, having been involved in a consulting 

capacity for the William S. Paley Foundation 

in New York, the American Telephone 

and Telegraph Co. and various other institutions 

and organizations. 

BOXOFHCE :: June 18, 1973 

Benefit Premieres Charted 

For 'Scalawag' in Fall 

NEW YORK—A series of benefit premieres 

for Paramount Pictures' "Scalawag" 

in key cities across the nation this fall will 

be sponsored by Big Brothers of America. 

The announcement of the tie-in between the 

adventure film starring Kirk Douglas and 

the charitable organization was made at the 

25th annual convention of Big Brothers of 

America in Atlanta, Ga., Thursday (7). 

Because "Scalawag" features a strong 

man-boy relationship in its narrative, the 

Paramount release is considered a major 

vehicle for fund raising in the fall and 

winter months, according to Lewis P. Reade, 

executive vice-president, and Raymond J. 

Hoffman, public relations director of Big 

Brothers of America. 

Kirk Douglas, who directed "Scalawag" 

as well as starred in it, attended the convention 

where he was named the first Big 

Brothers of America Entertainment Ambassador 

and was presented with a plaque by 

the organization. 

Big Brothers of America plans to promote 

the forthcoming premieres of the Paramount 

film via TV public service spots, radio public 

service spots and direct mailings from 

their headquarters to newspapers across the 

United States. 

The 200 member agencies which make up 

Big Brothers of America and the more than 

4,000 men who serve as volunteers on the 

boards of agencies will be working on the 

national promotional tie-in program for 

"Scalawag." 

Kung Fu 'Fearless Fighters' 

To Be Released by Ellman 

HOLLYWOOD — Richard Ellman, a 

young veteran of show business at an early 

age, is already branching out to include the 

enlisting of funds to go into new productions 

which he will release. Starting from 

a background in Chicago where he entered 

the film distribution business, his firm Ellman 

Enterprises has acquired distribution 

rights for North, South and Central America, 

rights to the kung fu feature "Fearless 

Fighters," and opens the picture in 152 

theatres on July 11 in the Gulf States circuit 

and other Texas and Southern States. 

With a sense of humor and a look at 

black comedy, his "Adventures in Pornorama," 

in color and to be released in 70mm, 

causes him to get hysterical with laughter 

each time he describes the action. With a 

new dignity fitting a thespian, he confesses 

that he makes his first 

acting appearance in 

the picture, in which he is involved financially. 

Calling it a simulated sex spoof, 

the film will open in Chicago at the downtown 

Cinestage, which is equipped for 

70mm. 

His partner on the film Alan Roberts took 

a $12,000 feature "Censorship in America" 

and grossed $500,000. 

On distribution plans, Phil Garfinkel has 

been engaged as Western sales manager and 

Ellman has concluded arrangements with 

Art Jacobs' Shermart Co. on a special 

distribution agreement to be announced 

later. 

ANE Set to Distribute 

Dick Robinson Films 

SALT LAKE CITY—Four-wall 

picture 

producer and director Dick Robinson and 

American National Enterprises have signed 

a multiple-picture production agreement, it 

was announced by Robinson and R. V. 

Coalson, president and chairman of ANE. 

Robinson is recognized as one of the most 

successful outdoor wildlife adventure filmmakers 

in the industry today. Coalson stated, 

"We feel extremely fortunate to be distributing 

Dick Robinson's pictures. It is difficult, 

if not impossible, to find a filmmaker 

today who can consistently integrate 

adventure, wildlife, scenery, and people as 

appealingly as he can." 

Robinson's past pictures include "Toklat" 

and "Brother of the Wind" which 

have grossed exceptionally well throughout 

most of the United States and Canada. 

Robinson states, "My primary concern is to 

make pictures. Consequently, I've been 

searching for a distributor who will provide 

qualitative maximum exposure for my pictures. 

I'm confident that with ANE's unique 

and improved operating concepts, aggressive 

management, and four-wall experience, my 

objective has been realized." 

The first movie covered by the agreement 

is titled "Navajo Coyote" and will be 

delivered to ANE on or before August 1. 

Presently 90 per cent complete, the picture 

features sensational wildlife and scenery in 

keeping with Robinson's expertise. A warm 

and poignant story, "Navajo Coyote" provides 

insight to the often infamous coyote 

through a turbulent but moving relationship 

between a coyote pup and a sourdough 

sheepherder. 

The second picture to be filmed under 

the agreement is a wildlife adventure based 

on the fabled character. Grizzly Adams. 

The picture, not yet titled, will be filmed 

in western Canada and Colorado which provides 

a spectacular backdrop for the life 

and times of an old mountain man who 

raises and lives with two grizzly bears. This 

picture is scheduled for delivery to ANE by 

December 1974. 

Two additional pictures to be filmed under 

the production agreement will be decided 

upon during the next several months. 

Warner Bros, to Distribute 

'Stone/ Detective Story 

NEW YORK— "Stone," a contemporary 

detective mystery film, will be distributed 

by Warner Bros., it is announced by John 

Calley, executive vice-president in charge of 

production. 

The Pat Rooney production, being directed 

by Jack Arnold with Jack Reeves as executive 

producer, stars Fred Williamson, 

Rosemary Forsythe, Teresa Graves, Brett 

Morrison, Floy Dean, Richard X. Slattery, 

Cyril Delevanti and Richard Anderson. 

"Stone," currently filming at Los Angeles 

locations, is based on the book, "Murder on 

the Wild Side," by Jeff Jacks. The screenplay 

is by Mark Haggard and Jim Martin.

Will Rogers Meeting Set 

On Health Education 

NEW YORK—The worlds of show business, 

communications government and medicine 

will merge at Saranac Lake for two 

days, beginning Friday (22), to find ways 

to put more sell into health education. 

The meeting is the first Will Rogers Conference 

on Health Education to be held 

at the Will Rogers Hospital and Research 

Center, Saranac Lake, N.Y. Will Rogers is 

supported by the entertainment-communications 

industry sponsoring the meeting. 

Announcement of the conference was 

made by its organizer, George G. Reader, 

M.D. professor of public health at Cornell 

Medical College of New York. 

"The idea underlying the conference is 

to bring to the field of health education the 

same marvelous techniques now used by 

advertisers and the communications media," 

Dr. Reader said. 

The conference will focus on findings of 

the President's Commission on Health Education 

following a report by its director, 

Victor Weingarten. 

Participants from the communications industry 

include William Seibert, creative vicepresident 

of J. 

Walter Thompson and David 

Victor, executive producer, Universal Pictures. 

Also participating are officials of the 

federal government's Department of Health, 

Education and Welfare, physicians and 

health care authorities from universities and 

medical schools throughout the U. S. 

K-Tel Listing on Toronto 

Stock Exchange Approved 

MINNEAPOLIS — K-Tel International 

has received approval of its application for 

listing of its common shares on the Toronto 

Stock Exchange, it was announced by Philip 

Kieves, president. Trading was expected to 

begin Thursday (14), Kieves said. 

"This listing will provide our Canadian 

shareholders with a more accessible and 

visible market," Kieves noted. "Additionally, 

it should lead to broader stock ownership." 

K-Tel began operations in Winnipeg in 

1962 and became publicly held in December 

1971. The company has more than 1,200 

shareholders in the U.S. and Canada and its 

shares presently are traded on the American 

Stock Exchange. 

K-Tel reported fiscal 1972 sales of $25.4 

million and net income of $2.3 million or 58 

cents per share, adjusted to reflect a 4-for-3 

stock split in December 1972. Nine-month 

sales for the period ended March 31, 1973, 

were $37.6 million. Net income for the 

period was $4 million or $1 per common 

share. There are 4,003,142 shares outstanding. 

Trans-Lux Votes Dividend 

NEW YORK—The directors of Trans- 

Lux Corp. declared a regular quarterly cash 

dividend of 8% cents per share on the 

common stock, payable June 29, to stockholders 

of record at the close of business 

June 18. 

8 

RECEIVES ITALIAN AWARD— 

At the Italian Consulate in New York 

City, Frank Yablans, Paramount Pictures 

president and chief operating officer, 

was awarded the Conimendatore/Republica 

Italiana by Consul 

General Vieri Traxler for his many 

contributions, encouragement and continued 

leadership in film production in 

Italy. Congratulating Yablans on becoming 

a knight of the Republic of 

Italy are film producer Dino de Laurentiis, 

left, and Minister Traxler, right. 

Mr. & Mrs. Anthony Kerosotes 

Back From Europe Honeymoon 

SPRINGFIELD, ILL.—Mr. and Mrs. 

Anthony Kerasotes of the well-known Kerasotes 

family, whose operation is headquartered 

here, have returned from a honeymoon 

tour of Europe following their marriage 

May 16 in Chicago. The wedding 

ceremony took place at the Church of the 

Holy Apostles in Chicago, with only members 

of the immediate families in attendance. 

The bride is the former Beverly Voss of 

that city. 

Anthony, a graduate of Northwestern 

University, is the eldest son of Mr. and 

Mrs. Louis Gus Kerasotes who reside at 

1225 Leland Ave., in Springfield. He will 

continue his association with his father and 

uncles George, Nicholas and John Kerasotes 

in the Kerasotes circuit home offices 

in Springfield. Anthony is a third generation 

of Kerasotes to join this theatre family, 

who operate 100 theatres in Illinois and 

Missouri, having been in the theatre business 

for over 60 years. 

Mr. and Mrs. Louis G. Kerasotes will 

entertain for their families and friends at 

a reception in honor of the newly married 

couple in July. 

Four MGM Music Firms 

Expand on West Coast 

NEW YORK—As part of total expansion 

into all phases of the music and recording 

fields, Metro-Goldwyn-Mayer's four music 

companies, Robbins, Feist, 

Miller and Hastings, 

have moved their West Coast professional 

department into expanded headquarters 

at 6430 Sunset Blvd. in Hollywood, 

it was announced by Murray Sporn, executive 

vice-president and general manager of 

MGM's music publishing division. Heading 

up the West Coast professional department 

under Spom are Marv Mattis and Hy Kanter. 

Jack Atlas to Organize 

His Own Ad Company 

HOLLYWOOD—Jack Atlas, vice-president, 

Columbia Pictures, advertising and 

publicity. West Coast, will leave the company 

June 29 to launch the Jack Atlas 

Organization. 

First of its kind, the new organization will 

offer two distinct services: 1) the production 

of theatre trailers, main titles, TV spots, 

featurettes and other film for merchandising 

motion pictures, and 2) the creation and 

production of all phases of print advertising 

including consumer and trade campaigns 

from a film's inception to its release. 

Decision of Atlas to form his own company 

is the result of an amicable arrangement 

initiated last February when Columbia, 

in streamlining its West Coast operation, 

decided to sub-contraot its trailer activities. 

Atlas came to Columbia in 1960 to organize 

a studio trailer department following 

17 years at MGM, where he served as assistant 

in the advertising, trailer and publicity 

departments under both Howard Strickling 

and the late Frank Whitbeck. 

In 1964 he was appointed West Coast advertising 

co-ordinator when Columbia expanded 

its studio ad activities, and made a 

vice-president in 1971. 

Well known within the industry. Atlas 

served from 1963-1971 as a member of 

the board of governors of the Academy of 

Motion Picture Arts and Sciences, of which 

he was also chairman of the public relations 

executive committee (1965-1971). For 

the past three years, he chairmaned the 

Academy Ball. 

Omni Budgets $1 Million 

On Five 73 Productions 

LOS ANGELES—Daniel B. 

Cady, president 

of the newly formed Omni Pictures 

Corp. has announced a $1 million production 

outlay covering five films for the company's 

1973 schedule. 

The first feature to go before the cameras 

is "Black Samson, White Delilah," scheduled 

to begin filming on location in Los Angeles 

Monday (18). 

"Venus McCoy" is set to start in mid- 

July. Cady said a nationwide talent search 

currently is under way to find a statuesque 

actress to play the title role. 

The other films are "Once It Was Human," 

"A Well-Run Mortuary" and "Tarantula," 

on which production starts will be 

announced shortly, Cady said. 

Jim Croce Does Recording 

From 'Last American Hero' 

HOLLYWOOD—Jim Croce has recorded 

"I Got a Name" from 20th Century-Fox's 

"The Last American Hero." ABC/Dunhill 

Records will release the song as a single 

this month to coincide with the film's 

national release. 

The song was written by Norman Gimbel 

and Charles Fox, who also composed the 

film's score. "The Last American Hero" 

stars Jeff Bridges, Valerie Perrine and 

Geraldine Fitzgerald and was directed by 

Lamont Johnson. 

BOXOFHCE :: June 18, 1973

Rene Ash 'Film Editor' Book 

Scheduled for December 

NEW YORK—Rene Ash, public relations 

director for lATSE, is completing 

work on the book "Film Editor—Motion 

Pictures and Television," which will be published 

by Scarecrow Press. The publisher, 

which has been expanding into the area of 

film research books, is scheduling the 

volume for December release. 

The book will include credits of feature 

films, television shows and documentaries 

for some 600 editors, with a listing of their 

awards. A number of entries will have editorial 

comment by the author and a separate 

chapter will list all awards and nominations 

of the craftsmen covered in the main section. 

Ash stated that he was doing the book 

because there was no reference available 

on the subject. Among the facts he's uncovered 

is the fact that Cecil B. De Mille 

edited 28 of his early films before acquiring 

the services of Anne Bauchens as his 

permanent editor. To be included in the 

book are stills of top editors in action, 

photos of movieolas of yesterday and today 

and scenes from representative films. There 

will be a cross reference index and a foreword 

by Jerry Greensberg, Oscar-winning 

editor of "The French Connection." 

Walter Reade Org. Retcdns 

All Officers, Directors 

NEW YORK—All directors and all officers 

of the Walter Reade Organization 

were re-elected Thursday morning, May 31, 

at the deferred annual meeting of stockholders 

and the deferred annual meeting of 

the board of directors, which was held at 

the company's headquarters here. 

Officers re-elected were: Sheldon Gunsberg, 

president and chief executive officer; 

Edward L. Schuman, senior vice president; 

Nick Schermerhorn, vice-president; Christopher 

W. Preuster, vice president-finance 

and treasurer; Albert Floersheimer jr, secretary; 

Thomas D. Carroll, controller and 

assistant secretary, and John Balmer, assistant 

secretary. 

Directors re-elected were Frank A. Augsbury 

jr., Allan D. Emil, Gunsberg, Samuel 

Hoffman, William C. MacMillen jr., Schuman 

and Charles F. Simonelli. 

German Feature Acquired 

As Martin's First Film 

NEW YORK—Martin Friedman, president 

of Martin Films, announced the acquisition 

of its first full-length feature, "Oh 

Happy Day," from Cine International 

Pictures, Munich. The film stars Nadja 

Tiller and Anne M. Kuster and was directed 

by Zbyner Brynych. Title song from the 

film was a top ten recording here by the 

Edwin Hawkins Singers on Buddah Records. 

Martin Films, which is located at 600 

Madison Ave., New York, is preparing "Oh 

Happy Day" here for U. S., Canadian and 

South American distribution, availability 

starting in October or November. Announcement 

of a distributor will be made in the 

near future. 

MOTION PICTURES RATED 

BY THE CODE & RATING 

ADMINISTRATION 

The following feature-length motion pictures 

have been reviewed and rated by the 

Code and Rating Administration pursuant 

to the Motion Picture Code and Rating Program. 

Tltl« Dittributor Botliia 

And Now the Screaming Starts 

(Cinerama) 

Oklahoma Crude (Columbia) 

Super Fly T.N.T. (Paramount) 

West Texas (American) 

The Young Nurses (New World) 

'Paper Moon' Openings 

In 11 Major U.S. Cities 

[r] 

PG 

[r] 

[g] 

NEW YORK—Peter Bogdanovich's Production 

of "Pajjer Moon," a Directors Company 

presentation for Paramount Pictures, 

opened in 11 major U.S. cities on Wednesday 

(13), it was announced by Norman 

Weitman, Paramount vice-president-sales. 

The highly acclaimed film is currently in 

its world premiere engagement at the Coronet 

Theatre in New York City. 

\r\ 

Set for June 13th are Fine Arts, Washington, 

D.C.; Mann, Minneapolis; Coronet, 

San Francisco; Cinema, New Haven; Regency, 

Philadelphia; Village, Westwood, Los 

Angeles; State Lake, Chicago; North Park 

Cinema I, Dallas; Cinema 57 No. 1, Boston; 

York Road and Westview No. 2, Baltimore, 

and the Towne I, Terrace, Southland, 

Abbey, Old Orchard and Eastland 

in 

Detroit. 

Starring Ryan O'Neal and introducing 

nine-year-old Tatum O'Neal, "Paper Moon" 

is the tale of an alliance between a smalltime 

con artist and a little girl who turns 

out to be better at the game than he is. 

Lincoln Center to Show 

Disney Retrospective 

NEW YORK—"The Walt Disney 50th 

Anniversary Film Retrospective," a fourweek 

event, will be presented at Alice Tully 

Hall in Lincoln Center, starting Monday, 

July 9, as a result of arrangements completed 

by John W. Mazzola, managing director 

of the center, and Walt Disney Productions. 

Screenings will be held daily, Monday 

through Saturday, at 11 a.m., 2 and 8 p.m. 

More than 30 films, starting with "Snow 

White and the Seven Dwarfs" (1937), the 

first full-length animated feature, will be 

shown before the retrospective closes Saturday, 

August 4. 

Mazzola noted that this event marks the 

first time the Disney Studio has opened its 

vaults and archives to any organization. 

Production of Tapillon' 

Winds Up in Jamaica 

NEW YORK—"Papillon," the multimillion 

dollar Allied Artists release starring 

Steve McQueen and Dustin Hoffman, completed 

production in Jamaica, one week 

ahead of schedule, it was announced by 

Emanuel L. Wolf, president and chairman 

of the board of Allied Artists, and Ted 

Richmond, executive producer of the motion 

picture. Directed by Academy Award-winner 

Franklin J. Schaffner, "Papillon" will 

open throughout the United States and 

Canada at Christmas time. 

McQueen plays the title role of Papillon, 

and Hoffman portrays a fellow convict in 

a French penal colony in the West Indies 

in the film version of the sensational bestseller, 

based on the life story of Henri Charriere, 

the magnificent rebel sentenced to 

life imprisonment, who could not be contained 

within prison walls. A total of 37 

different locations throughout Europe and 

Jamaica were used in the filming. 

Post-production work on the film will 

begin immediately in Hollywood. 

Documentary Is Completed 

On 'Echoes of Masada' 

NEW YORK—"Echoes of Masada," a 

half-hour color documentary narrated by 

Eli Wallach, has been completed by First 

Tier Films, Inc. This is the first film to 

detail the events of 19 centuries ago when 

1,000 Jewish Zealots held off 15,000 Roman 

troops for three years in a desert fortress 

before committing mass suicide to avoid 

capture and enslavement. 

Wallach's narration is based on passages 

from the writings of historian Josephus. 

The film follows a modern young Israeli 

traveling from Jerusalem to Masada, the 

same route taken by the Zealots as they fled 

the conquering Romans in 73 A.D. Nissin 

Zohar provides the voice for the youth. 

Nathan Cohen, Emmy Award-winning 

filmmaker who also made the critically 

acclaimed "The Song and the Silence," 

directed "Echoes of Masada" on location 

at the Masada ruins. Special viewings 

and publicity for the film are being arranged 

through Betsy Nolan Public Relations, 515 

Madison Ave., New York City 10022, phone 

(212) 751-2150. 

Noted Kansas Playwright 

William Inge Is Dead 

LOS ANGELES—William Inge, awardwinning 

playwright, 60, was buried Thursday 

(14) in his home town of Independence, 

Kas., after a memorial service here 

Tuesday (12). Inge was found dead Sunday 

(10) at his Hollywood home, behind the 

wheel of a car which was idling in a closed 

garage. 

Inge won the Pulitzer prize and New 

York Drama Critics award in 1953 for his 

play "Picnic" which also was filmed, and an 

Academy Award in 1962 for his screenplay 

"Splendor in the Grass." Among other plays 

to his credit which became films were 

"Come Back Little Sheba," "Bus Stop" and 

"Dark at the Top of the Stairs." 

BOXOFFICE :: June 18, 1973 9

'ôdtcfwwfd lêfiont 

'Chinatown,' Tilth Estate/ 

Tosse' on Paramount Slate 

Jack Nicholson has been signed as star 

and Roman Polanski as director for "Chinatown," 

to be produced by Robert Evans, 

according to Frank Yablans, president of 

Paramount Pictures. Evans is producing the 

picture, which will be Polanski's first motion 

picture to be made in the United States 

since he directed the highly successful 

"Rosemary's Baby" in 1968 for Paramount. 

In addition to his responsibilities as executive 

vice-president in charge of worldwide 

production for Paramount, Evans signed a 

five-picture deal with the studio, wherein 

he will personally produce films for Paramount. 

"Chinatown," an original screenplay 

by Robert Towne, is Evans' initial venture 

as independent producer. September is the 

planned starting date . . . Howard W. Koch 

will produce "The Fifth Estate," from the 

novel by Robin Moore for Paramount Pictures. 

Doubleday is publishing the hardcover 

edition and Bantam Books has acquired 

the paperback rights. Moore was 

the author of the book, "The French Connection," 

on which the Academy Awardwinning 

film was based. He wrote "The 

Green Berets," which also was made into 

a motion picture. The story unfolds a staggering 

tale of illicit power and corruption 

made the more chilling by the reality which 

it reflects . . . Kirk Douglas will star in 

and direct "Posse," a Bryna production for 

Paramount Pictures. An action-western feature, 

it will be produced by Douglas' wife, 

Anne Douglas, from an original screenplay 

by Christopher Knopf. Filming is slated to 

1974. The deal marks the sec- 

start in early 

ond Paramount-Bryna production commitment, 

for last month the studio acquired 

the worldwide distribution rights to "Scalawag," 

which was also directed by Douglas, 

with the actor essaying the leading role. 

Mrs. Douglas served as producer. 

Robert Wise Is Developing 

Universal Suspense Drama 

Robert Wise is developing for motion 

picture production "Stranger at the Gates," 

a new suspense-adventure novel by Evelyn 

Anthony, acquired by Universal for Wise 

and the Filmakers Group. Wise would 

produce and direct. "Stranger," an alternate 

Literary Guild selection for August, will be 

filmed entirely in Europe, for it is a drama 

set in France at the time of World War II. 

The picture represents the third motion picture 

project for Universal by the Filmakers 

Group, partnered by Wise, Bernard Donnenfeld, 

Mark Robson and James Bridges 

. . . Hal Ashby has been set to direct the 

film version of the Ken Kesey novel, "One 

Flew Over the Cuckoo's Nest," it was announced 

by producers Saul Zaentz and Michael 

Douglas. The best-seller will be shot 

in late summer by Fantasy Films in associ- 

By SYD CASSYD 

ation with the Bryna Co., independently 

financed in its entirety. Ashby, who recently 

completed the Jack Nicholson starrer 

"The Last Detail" for Columbia release, 

already is conferring with Zaentz and Douglas 

on key castings and location filming 

decisions and with Kesey, who is concluding 

his screenplay from his own novel. 

Samuel Goldwyn Studio Has 

Busy Production Schedule 

Samuel Goldwyn Studio's sound department 

has been set to handle post-production 

work on three feature films, according to 

Don Rogers, head of Goldwyn Sound. Features 

are "The Way We Were," Columbia 

Pictures; "How to Seduce a Woman," Forward 

Films, and "Heavy Traffic," Comix 

Service Co. The studio has completed dubbing 

on "Oklahoma Crude," "Summer Run" 

and "Hit." Still being dubbed is "Threshold," 

Gardner-Maes-Marlow . . . Danny Thomas 

Productions signed Larry Brody to script 

the feature film "Warrior of the Sun," it 

is announced by Paul Junger Witt, vicepresident 

in charge of production. The 

film, a drama deals with the contemporary 

American Indian in today's society, and 

marks the company's second entry in the 

features market. Previously announced was 

"The Buffalo Road," a period set in the 

1880s dealing with the last of the great 

buffalo hunts . . . Warner Bros, has set 

Cinemobile Systems to provide location 

facilities on "Deadly Trackers," starring 

Richard Harris, Rod Taylor, Neville Brand 

and Al Lettieri. A Cinemobile Mark IV is 

being used on the Durango, Mexico locations. 

Fouad Said is the producer on the 

project, and Barry Shear is the director. 

David Oliver is associate producer . . . 

Sherwood Price, Robert Vaughn's executive 

producer for Ferdporqui Productions, currently 

is scouting locations in Arizona, New 

Mexico and Nevada for "The Trail," new 

film with a screenplay by novelist Robert 

Laxalt, based on his trek through the Superstition 

Mountains for a National Geographic 

magazine article. Price will take a six-day 

horse trail ride into Superstition Mountains 

in 

search of locations. 

Sign Jim Brown, Doug McClure, 

Anthony Zerbe for Star Roles 

Jim Brown, the former Cleveland football 

star has been set to star in Penelope 

Production's "Slams," an action drama 

which follows the exploits of a prisoner 

and his fight against the penal system. To 

be produced by Gene Corman, the film 

marks the directorial debut of Jonathan 

Kaplan. The screenplay was written by 

Richard L. Adams . . . Doug McClure is 

being starred by producer Carl Spiehs in 

"The Alaska Story," which will be filmed 

on location in Yugoslavia and the Austrian 

Alps. Harold Reindel directs the film for 

Lisa Films, which begins production this 

month, in Europe . . . Anthony Zerbe was 

signed by producer-director Alan J. Pakula 

for a leading role in "The Parallax View," 

Gus Productions film for Paramount, which 

stars Warren Beatty and co-stars Paula 

Prentiss, Hume Cronyn, William Daniels 

and Walter McGinn. Zerbe comes to the 

assignment in this film, from top roles in 

"Papillon," starring Steve McQueen, and 

"The Laughing Policeman" with Walter 

Matthau . . . Byran Marshall was selected 

by producer Ken Wales for the featured 

role of George McLeod in "The Tamarind 

Seed," Blake Edwards film currently filming 

in London, starring Julie Andrews and 

Omar Sharif. Picture is based on Evelyn 

Anthony's suspense novel with screenplay 

by Blake Edwards, who also directs. 

AIP to 

Co-Star Adrienne Corri 

In 'The Revenge of Dr. Death' 

Scottish actress Adrienne Corri has been 

cast opposite Vincent Price in American 

International's "The Revenge of Dr. 

Death," now filming on England locations. 

Also set for a key role is British actress 

and brown belt judoka, Natasha Pyne. Robert 

Quarry and Peter Cushing also are 

starred in the murder mystery. Samuel Z. 

Arkoff is the executive producer of the 

mystery drama and John Dark has been 

named associate producer. Producers are 

Max J. Rosenberg and Milton Subotsky. 

James Clark is directing from a screenplay 

by Greg Morrison based on the novel 

"Devilday," by Angus Hall. The film will 

be released in the United States by American 

International this fall . . . Charlotte 

Rampling has been signed by producerdirector 

John Boorman to star with Sean 

Connery in "Zardoz," a futuristic adventure 

set in the 23 rd Century, now being filmed 

in Wicklow Hills, Ireland for 20th Century- 

Fox. Miss Rampling, who made her first 

big motion picture impact in "Georgy Girl" 

and recently starred in "Asylum," portrays 

Consuella, a leader of an elite community 

set up when organized society has finally 

collapsed. British actress Sally Ann Newton 

and Irish actor Niall Buggy were signed 

for featured roles. The Panavision and 

DeLuxe Color production is being filmed 

from an original screenplay written by 

Boorman . . . Paula Kelly, who currently 

stars in the legitimate play "Don't Bother 

Me, I Can't Cope" which is having an 

exceptional run in Los Angeles, has been 

signed to choreograph and appear in the 

American Film Theatre production of "Lost 

in the Stars." Announcement was made by 

Edward Lewis, executive producer for all 

AFT productions being filmed on the West 

Coast. Melba Moore, the young actress who 

scored a triumph on Broadway in the 1970 

musical comedy, "Purlie," has just been 

set to co-star with Brock Peters, Raymond 

St. Jacques and Clifton Davis, already set 

to star. The film, which is being directed by 

Daniel Mann, with Alex North as musical 

director, is the Kurt Weill and Maxwell 

Anderson musical adaptation of Alan Paton's 

novel, "Cry the Beloved Country." 

10 BOXOFFICE :: June 18, 1973

No 'Obscene' Movies 

Under New Pa. Code 

PITTSBURGH—With the expiration of 

the old Pennsylvania criminal code and 

under the provisions of the new code effective 

Wednesday (6), there is no restriction in 

showing so-called "obscene films," according 

to Mrs. Marjorie Matson, attorney for 

the Liberty Theatre, which was taken to 

court for exhibiting "Deep Throat." Meanwhile, 

hours before the old code was to 

expire, Dist. Atty. Robert W. Duggan again 

illegally seized two more prints of the controversial 

film from the Liberty Theatre (at 

8 and 10 p.m.) Monday (4). 

The district attorney's office returned to 

Mrs. Matson a print of "Deep Throat" 

seized at the theatre April 25, leaving two 

prints still in confiscation. 

The return of the single print occurred 

after the state superior court denied Duggan's 

motion to take jurisdiction immediately 

for the common pleas court here. A 

common pleas court panel had declared 

illegal three of Duggan's seizures of "Deep 

Throat" prints. The district attorney had 

returned two other prints but seized them 

again Monday (4) to beat the effective date 

of the new law. The Liberty then put 

another print into service. The state superior 

court decision upheld an order by Judge 

Albert A. Fiok here, who determined that 

the film must be returned and that its showing 

could be continued pending final 

adjudication 

on the obscenity issue. The defendant 

attorney asked for the return of 

the other prints. 

The Liberty continues the exhibition 

of "Deep Throat" with impunity because 

the new state criminal code contains no 

provisions dealing with obscenity in motion 

pictures. 

Sitting as a committing magistrate, Judge 

Lorin L. Lewis, for a dozen years a board 

member of PAT (Port Authority Transit) 

and for six years its chairman, had ruled 

the film in question as obscene, which was 

no surprise as in an interview early in the 

four-day preliminary hearing before him, he 

had stated (and it was printed and not 

denied) that the film was obscene. 

Mrs. Matson says that the only reference 

in the new criminal code to the question 

is that there is a paragraph prohibiting 

minors from attending obscene exhibitions. 

Again and again, Dist. Atty. Duggan has 

been at odds with the law in his harassing 

of the Liberty and other theatres in "raids" 

and seizing films. The Liberty case, naming 

Topar Theatres, is being presented to the 

grand jury. 

Obscenity Issue Obscure 

In Pa. Film Exhibitions 

HARRISBURG, PA.—"Obscenity" became 

a legal obscurity Wednesday (6) as 

far as motion pictures are concerned in the 

commonwealth of Pennsylvania. However, 

from the office of Attorney General Israel 

Packel is a statement that "it is our position 

that any exhibition of obscenity is a 

crime, although motion pictures are not 

mentioned specifically in the new law." 

The general assembly Dec. 6, 1972, repealed 

Penal Code Section 4528, which 

specifically stated obscenity in movies was 

illegal. This repeal became effective Wednesday 

(6) with the implementation of a 

new criminal code. 

House Bill 693, which further defines the 

offense of obscenity, declaring certain unlawful 

acts relating to obscene literature to 

be public nuisances and providing for injunctions, 

passed the house judiciary committee 

and, on final passage, the measure 

was approved 178-2. The bill now goes to 

the 

Senate. 

Inactive at this time are various other 

so-called obscenity proposals and regulations, 

such as those providing for adult 

films to be exhibited only in indoor theatres, 

making necessary outdoor screen covers 

so that the projected pictures may not be 

viewed outside of a drive-in, 

taxing theatres 

when showing so-called adult movies, etc. 

Also inactive is the proposal which would 

prohibit the city of Pittsburgh from imposing 

and collecting a 10 per cent amusement 

admission tax, this being the only political 

subdivision within the commonwealth 

allowed this privilege via legislation. 

Adolph Zukor Is Honored 

As 'Senior Citizen of Year' 

NEW YORK—Adolph Zukor, chairman 

emeritus of Paramount Pictures, was the 

first recipient of the newly created "Senior 

Citizen of the Year" Award by the Department 

of Recreation of the Parks, Recreation 

and Cultural Affairs Administration of the 

City of New York. The selection of Zukor 

was a unanimous choice by the Department 

of Recreation. 

The award, which is to become an annual 

presentation by the Department, was given 

at this year's Senior Citizens Carnival, held 

on Monday (11) at the Mall in Central 

Park. Frank Yablans, president and chief 

operating officer of Paramount Pictures, 

accepted the award for Zukor. 

The award to Zukor, who celebrated his 

100th birthday earlier this year, reads as 

follows: "In recognition of your outstanding 

contributions to Senior Citizenry 

throughout the world. Your career has been 

an inspiration to the millions of Senior 

Citizens who make a significant and vital 

contribution to their country." The award is 

signed by the City of New York, John V. 

Lindsay, Mayor, Richard M. Clurman, administrator, 

and Joseph P. Davidson, commissioner. 

The day of June 11 has been officially 

proclaimed by Mayor Lindsay as Senior 

Citizens Carnival Day in New York City. 

Fire Causes $100 Damage 

TYRONE, PA.—A late-night blaze recently 

caused an estimated $100 damage 

to the Rivoli Theatre, Logan Boulevard and 

Burgoon Road. Firement confined the conflagration 

to a closet which contained cleaning 

supplies and utensils but smoke filled 

the entire theatre. The cause of the fire 

was not immediately determined. 

Washington Trans-Lux 

Acquired by Don King 

WASHINGTON — Don King and his 

Town Theatre Group have taken over the 

Trans-Lux Prince Theatre and renamed it 

the Town 2, thereby giving downtown Washington 

its first "detached" twin theatres 

(separated by approximately two blocks). 

The group also owns the Ken and Penn 

theatres. 

The old Trans-Lux has been beleaguered 

by area indictments resulting from showing 

X-rated adult movie fare. 

The renovated Town 2 opens Wednesday 

(20) with the Metro-Goldwyn-Mayer release, 

"Sweet Jesus, Preacher Man," a black 

action film which King and other local 

exhibitors co-produced. 

Sidney J. 

Cohen Outlines 

NY NATO Conclave Plans 

BUFFALO—Sidney J. Cohen, president 

of NATO of New York, has advised members 

that any and all of their friends are 

welcome to attend the annual convention 

of the exhibitor organization August 13 

through August 16 and declares that members 

may include Sunday, August 12, in 

the package-rate deal if they get their reservations 

in early. The convention will be 

held at the world-famous Concord at Kiamesha 

Lake in the heart of the Catskills. 

Cohen says there will be something doing 

from the early morning hours through the 

wee small hours, including a midnight swim 

in the indoor pool, the first tradeshowing 

of a major top-star feature and free golf 

on the nine and 18-hole courses. 

The hospitality room will be open every 

night and there will be shows in the Imperial 

Room. Cohen also advises that NATO of 

New Jersey will hold its annual powwow 

at the Concord at the same time as the 

New York association. 

The convention starts officially Monday, 

August 13, but board and special meetings 

will be held at hours that will not interfere 

with other events. 

Exhibitors will have an opportunity to 

hear from general sales managers and presidents 

of the distributing companies. There 

will be a prsentation of the business-building 

award, a golf tournament and many other 

events and Cohen declares it now looks like 

a sellout. 

20th-Fox Names Wm. Zoetis 

Washington Branch Chief 

WASHINGTON—William T. Zoetis has 

been promoted to the position of branch 

manager of 20th Century-Fox's Washington, 

D.C., exchange, ti was announced by 

Peter S. Myers, vice-president, domestic 

distribution. 

Zoetis joined the company in September 

1948 as an apprentice assistant shipper at 

20th-Fox's Indianapolis exchange and in 

1957 transferred to the Washington exchange 

as a salesman. 

He is married and has two children. 

BOXOFFICE :: June 18, 1973 E-I

B R O A D W AY 

pOUR OF THE PRINCIPALS involved in 

Warner Bros.' "The Last of Sheila" 

and their friends participated in an invitational 

preview of the new mystery thriller 

at the Sutton Theatre Wednesday (13) and 

an after-theatre party at The Excelsior Club. 

Richard Benjamin, Joan Hackett and 

writers Tony Perkins and Stephen Sondheim 

were joined by such celebrities as Paul 

Newman, Joanne Woodward, Jack Albertson, 

Kermit Bloomgarten, Sybil Christopher, 

Alexander Cohen, Hillard Elkins, Rhonda 

Fleming, Ruth Ford, Hermione Gingold. 

Adolph Green, Phyllis Newman, Kim Hunter, 

Ken Howard, Glynis Johns, Sidney 

Lumet, Kevin McCarthy, Gene Nelson, 

Arthur Penn, Frank Perry, Paula Prentiss 

(Benjamin's wife), Jerry Schatzberg, Carli 

Simon. Neil Simon, Alexis Smith, Ben 

Vereen and Michael Wager. 

"The Last of Sheila," produced and directed 

by Herbert Ross, had its world premiere 

at the Sutton Thursday (14). Also starring 

are James Mason, Dyan Cannon, James 

Coburn, Raquel Welch and Ian McShane. 

• 

Allen Pinsker has been elected executive 

vice-president of United Artists Eastern 

Theatres, it was announced by president 

Salah M. Hassanein. Pinsker joined the 

company in J 968 as a film buyer, was 

named head film buyer in 1969 and a vicepresident 

in 1970. Last year, he also was 

elected vice-president of the United Artists 

Theatre Circuit, parent company of UA 

Eastern Theatres. 

Beginning as a theatre manager in Hempstead, 

L.I., Pinsker became an apprentice 

booker for Island Theatre Circuit in New 

York in 1957, leaving there as head film 

buyer to join UA. 

Hassanein also announced the appointment 

of Charles Cohen as advertising and 

publicity director and the expanding of 

Pam Ocepa's duties as advertising manager. 

Cohen formerly had been vice-president in 

charge of advertising and public relations 

for the Cannon Releasing Corp. Starting 

with MGM's publicity department, Cohen 

has held executive positions with 20th 

Century-Fox, Warner Bros., Embassy Pictures 

and Filmways' Sigma HI division. 

• 

National General Pictures' "The Chinese 

Connection," the karate/kung fu thriller 

starring Bruce Iê, grossed over $80,0000 

on the first day of its New York showcase 

run. beginning Wednesday (6) at 81 theatres. 

This represents a 40 per cent increase 

over NGP's previous Lee thriller, 

Fury," which earned $500,000 in one week 

here. 

• 

"Fists of 

Lowell Productions has begun principal 

shooting on "Cry Your Purple Heart Out" 

here, with .screenplay and direction by Ogden 

Lowell. Ron Osborne and Richard Currier 

star in the comedy as two lovesick 

Vietnam veterans. An eight-week .shooting 

.schedule is 

anticipated. 

• 

Marilyn Chambers greets her fans Monday 

(18) and Tuesday (19) evenings at the 

Capitol Cinema in Passaic, N.J. She is the 

star of Ivory Snow boxes and of the hardcore 

sex hit, "Behind the Green Door." 

Free autographed photos of Marilyn, plus 

copies of the Ivory Snow package, will be 

given away. 

• 

In the magazines: Playboy for July has 

the "inside" story of the making of "Jesus 

Christ Superstar" in the Holy Land. Reporter 

Nik Cohn, in the article "Jesus 

WANTED: 

Any type of motion picture film to be distributed 

throughout the tjnited States and foreign 

countries. If you are interested in having your 

picture properly distributed, you should contact 

us: 

Marvin Skinner 

HORIZON FILMS 

137 E. Forsyth, Suite 317 Jocksonvllle, Flo. 32202 

Phone (904) 356-2003 

We will also distribute your pictures on a subdistribution 

basis for Florida, Georgia and the 

Carolinas. 

Christ, Superham," tells of how the cast and 

crew were affected by the spirit of Christ 

during the filming. 

Films in Review's combined June-July 

issue features Ron Bowers' look at Town 

Hall's "Legendary Ladies of the Movies" 

series of evenings with Bette Davis, Joan 

Crawford, Sylvia Sidney and Myrna Lay 

and Earl Anderson's article about Wallace 

Beery's lengthy career, so lengthy, in fact, 

that the checklist will be continued in the 

combined August-September issue. 

• 

Book review department: Recommended 

reading is "Cinema of the Fantastic" (Saturday 

Review Press, 282 pages, $9.95) by 

Chris Steinbrunner and Burt Goldblatt. 

Now in its second printing, the book is for 

all lovers of fantasy films. Covered at 

length are such classics as "Freaks" (1932), 

"Flash Gordon" (the 1936 serial) and "Forbidden 

Planet" (1956), each with many wellchosen 

and rare stills. 

• 

Openings: "Coffy" came in Wednesday 

(13) at the Penthouse and RKO 86th Street 

Twin I theatres. "Shaft in Africa" debuts 

Wednesday (20) at the Cinerama and RKO 

86th Street Twin 2; James Bond— in the 

person of Roger Moore— returns in "Live 

and Let Die" Wednesday (27) as a Red Carpet 

attraction, and "Di Ilinger" has been set 

for August I at the Cinerama and RKO 

86th Street Twin II theatres. 

• 

A gala invitational preview of "Super 

Fly T.N.T." was held Thursday (14) at the 

Criterion. On hand were stars Ron O'Neal 

and Sheila Frazier, producer Sig Shore and 

screenwriter Alex Haley. The film, which 

O'Neal also directed, began its regular run 

Friday (15) at the Criterion, Juliet I and 

Juliet 

II. 

• 

Showcases for Wednesday (13): 

"Wicked, 

Wicked"; "The Nelson Affair"; "The 

Daughter— /, A Woman Part HI"; "Theatre 

of Blood," and "What's the Matter 

With Helen?" 

Beerman to Head Publicity 

For Columbia in Europe 

NEW YORK—Robert Beerman has been 

named director of publicity for Continental 

Europe and the Middle East, it has been 

announced by Columbia Pictures. He had 

been serving as exploitation manager of 

the division since January. 

Initially employed by Columbia in 1955 

as a field publicist for BLC Films (England), 

he later became assistant exploitation 

manager and then in 1963 field promotion 

manager. He was promoted to Columbia's 

United Kingdom promotion manager in 

1966, advertising manager in 1967 and 

assistant director of publicity in 1968. 

On the formation of Columbia-Warner 

Distributors, Ltd., Beerman was appointed 

regional publicity director for the United 

Kingdom. 

Warner Brothers had enlisted George 

Segal to head the cast of "The Terminal 

Man." 


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Admission Prices Reflect 

Higher Costs, Inflation 

ROCHESTER, N.Y.—The exhibitor 

today 

is squeezed between distribution and inflation, 

declare local theatremen, who say 

higher admission prices are caused by higher 

film costs. According to exhibitors, admissions 

have gone up "the same way everything 

else has gone up." 

James Doty, assistant 

manager of Loews' 

I, 3400 Monroe Ave., said his theatre gets 

its price rates from company headquarters 

in New York City. Most jjeople have accepted 

the price rise, he stated. Admission is 

$2.75. 

Theatres of the Lyell Theatre Corp., 

which owns six movie houses locally and 

five in Buffalo, have not raised their prices 

in about two years, declared Vincent Martina, 

vice-president. He said his company 

has no plans for a price rise in the next 

three or four months. 

Thomas Shire, owner of Cine 1, 2, 3 and 

4, located at 3100 West Ridge Rd., said there 

are no plans to raise the price, which is 

$2.50 and has been since the theatres opened. 

Borough Planning Appeal 

In Ruling on Cinema I 

RED BANK, N.J.—The borough council 

has announced its intention to appeal the 

recent decision of Superior Court Judge 

Merritt Lane jr. concerning Edward T. 

Grant's proposed Cinema I on White Street. 

Judge Lane ordered the borough to issue a 

building permit to Grant within 20 days, 

reversing the council's previous rejection. 

The council contends that the construction 

of the theatre will create a parking problem. 

Cinema I would be located adjacent to 

Grant's Cinema lU, a 300-seat automated 

movie house. The theatreman had to go to 

court in 1970 to override a council denial 

of a variance to establish Cinema IlL 

'Miss Jones' Is Screened 

For Rochester Grand Jury 

ROCHtiSTER, N.Y.— "The Devil in 

Miss Jones" got a bad review the other day 

from a Monroe County grand jury. The 

jurors, who viewed the X-rated feature in 

a secret session, charged a corporation and 

three men with second-degree obscenity for 

showing the film recently in the Riviera 

Theatre on Lake Avenue. 

Facing arraignment in county court is the 

New York firm that owns the theatres, two 

officers of the firm, also of New York, and 

the local division manager of the corporation. 

The charge is a misdemeanor. 

'Last Tango in Paris' Rates No. / 

On 720 19th Week at Trans-Lux East 

NEW YORK — "Last Tango in Paris" 

confirmed its re-acquired position as the 

city's number one attraction by climbing to 

720 in its 19th winning week at Trans-Lux 

East. "High Rise" also rose, from third to 

second place, with a 515 in the 11th stanza 

at the World, also a jump in jjercentage. 

Switching from second to third place was 

"Paper Moon," still in the winners' circle 

with 410 for the third time at the Coronet. 

In fourth place was "Godspell," 12th 

week at Columbia II, and "First Position" 

at First Avenue Screening Room, tied at 

195 (the reading on "First Position" was a 

correction of last week's lower estimate). 

"State of Siege," fifth, earned 185 in the 

eighth week at the Beekman. "A Doll's 

House" made the list with a sixth-place 180 

in a third week at the Fine Arts. 

(Average Is 100) 

Baronet The Harrod Experiment (CRC), 4th wk. 105 

Beekman State of Siege (Cinema 5), 8th wk. ..185 

Cinema Scarecrow (WB), 9th wk 125 

Cinerama The Mack (CRC), 10th wk 135 

Columbia II—Godspell (Col), 12th wk 195 

Coronet Paper Moon (Para), 3rd wk 410 

Criterion Hitler: The Last Ten Days (Para), 

5th wk 70 

DeMille Girls Are for Loving (Continental), 

3rd wk 80 

86th Street East A Warm December (NGP), 

3rd wk 205 

Festival—Chinese Film Festival 

(China Trade Corp.) 90 

Fifth Avenue Cinema Autumn Afternoon 

(New Yorker), 5th wk 130 

Fine Arts A Doll's House (Paro), 3rd wk ISO 

First Avenue Screening Room First Position 

(Ronlnfilm) (correction) 195 

Little Carnegie The Mattel Affair (Para), 

3rd wk 60 

National A Worm December (NGP), 3rd wk. ..130 

Paris Money, Money, Money (CRC), 11th wk. .. 90 

Penthouse The Soul of Nigger Charley (Para), 

3rd wk 50 

RKO 86th Street Twin I The Soul of 

Nigger Chorley (Para), 3rd wk 75 

RKO 86th Street Twin II The Mack (CRC), 

10th wk 100 

6Bth Street Playhouse Memories of 

Underdevelopment (Tricontinental), 3rd wk. 

Sutton— Class of '44 (WB), 9th wk 

Trans-Lux East Lost Tango in Paris (UA), 

95 

100 

. . 

19th wk 720 

World High Rise (Mature), 1 1th wk 515 

'Hitler: The Last Ten Days' 

No. 1 on Buffalo Barometer 

BUFFALO— "Hitler: The Last Ten 

Days," 175, third week. Holiday 1, and 

"Kung Fu—The Invisible Fist," 160, first 

week at Loews' downtown Teck, were the 

week's first-run leaders in Buffalo. Although 

"Slither" practically slid off the grossing 

scale at 25, all other first-run films playing 

here managed average or better-than-average 

returns. 

. . .140 

Amherst ^Lost Tango in Paris (UA), 5th wk 100 

Backstage Naughty Nurses (SR) 100 

Buffalo Coffy (AlP), 2nd wk 145 

Center, Colvin High Plains Drifter (Univ), 

3rd wk 130 

Cinema The Naked Countess (SR) 100 

Evans The Day of the Jackal (Univ), 3rd wk. ... 150 

Holiday 1 Hitler: The Lost Ten Days (Para), 

3rd wk 175 

Holiday 3 Walking Tall (CRC) 140 

Holiday 5, North Park This Is a Hijockl (SR) 

Kensington Lost Horizon (Col), 9th wk 1 tO 

Maple Forest Cinema 1 Kid Blue (20th-Fox), 

2nd wk 125 

Maple Forest Cinema 2—Holiday 4 Slither 

(MGM), 3rd wk 25 

Plaza North The Horrod Experiment (CRC) ....125 

Teck Kung Fu—The Invisible Fist (SR) 160 

Crime Moving to Suburbs, 

According to Statistics 

PHILADELPHIA—In a development of 

prime concern to the ongoing cinema construction 

trend in suburbia, a newly released 

study by the National Advisory Commission 

on Criminal Justice Standards & Goals 

has disclosed that violent crimes and burglaries 

are rising faster in the suburbs than 

in the cities. 

The commission, funded by the Law Enforcement 

Assistance Administration of the 

Justice Department, came up with these 

other findings: 

• Violent crime in the cities is committed 

overwhelmingly by men and is concentrated 

among youths between age 15 and 24. 

• Most violent crimes and burglaries, 

which occur largely in slum areas, are committed 

by persons at ithe lower end of the 

occupational scale. 

• Persons 24 and younger in 1971 accounted 

for almost 60 per cent of the arrests 

for violent crimes and more than 80 per 

cent of arrests for burglaries. 

• Men, youths, poor persons and blacks 

are the most likely victims of violent crimes. 

• The rate of victimization by burglary 

is over one and one-half times as high for 

black families as for whites. 

Fashion Editors Attend 

'40 Carats' Screening 

NEW YORK—More than 

350 women's 

page" fashion editors attended a special 

screening of "40 Carats," the Frankovich 

production for Columbia Pictures, Monday- 

(11) during the New York Couture Business 

Council's 61st National Press Week. The 

film, which features dozens of new fashionse 

created by Academy Award-winning designer 

Jean Louis, stars Liv Ullmann, Edward 

Albert. Gene Kelly. Binnie Barnes and introduces 

Deborah Raffin. 

Directed by Milton Katselas from Leonard 

Gershe's screenplay, the musical score 

for "40 Carats" is by Michel Legrand. The 

motion picture will have its world premiere 

this month at Radio City Music Hall. 

Jessica Tandy has a major role in American 

Film Theatre's Simon Gray comedy, 

"Butley." 

CARBONS, , INC. 

Box K, Ctdor Knolls, " 

N. J 

'^fMt fU maw —^ÂUtU C«^' 

In New York—Joe Horn'tein, Inc., New York City, (212) 24«.6285 

Capitol Motion Picture Supply Co., New York City, 

(212) 757-4510 

Albany Theatre Supply Co., Albany, (518) 465-8894 

In New Jersey— Notionol Throtre Supply C ^., Camden, (609) 962-9200 

Sun Corbrn Co., Fort Lee, (201) 224-4969 

In Pennsvlvonia—Allied Theatre Supply Co., Philadelphia, (215) 567-2047 

In Virginia—Perdue Motion Pictures, Roanoke, (703) 366-0295 

BOXOFHCE ;: June 18, 1973 W-3

BUFFALO 

Cevetal local drive-in owners will journey 

to California this summer to inspect a 

new screen which reportedly will help ozoner 

operators by preventing X-rated films 

from ibeing seen from streets outside the 

underskyers. The new screen, it is declared, 

will limit the viewing of motion pictures to 

those sitting in their autos inside the theatre 

area. The new screen, which took a year to 

develop, will be tested this summer at a 

drive-in in Los Angeles. It is said the new 

screen will cost between $15,000 and 

$20,000. plus installation. 

The common council committee has 

recommended rejection of an appeal or tax 

abatement for the Lafayette Building, 437 

Washington St., former home of the old 

Lafayette Theatre and which was demolished 

earlier this year. The owner, Fifty States 

Management Corp., has contended the tenstory 

building produced no income and 

$140,000 was spent on razing it. The matter 

now will come before the full council's 

next meeting. 

For the second straight year, independent 

Channel 29 is instituting its "Summer 

Switch" programming. Considered a national 

innovation for non-network stations, the 

"Summer Switch" or "Buffalo Shuffle" is 

aimed at matching the station's schedule 

with the warm-weather leisure habits of 

most viewers . . . The FCC has approved 

the sale of WBUZ in Fredonia by the Dunkirk-Fredonia 

Broadcasting Corp. to the 

Catoctin Broadcasting Co. for $80,000 . . . 

Jim Mitchell, Channel 4's just-hired news 

anchorman, is expected to begin his chores 

by mid-June. John Corbett will co-anchor 

the 6 p.m. news, while Allen Constantini 

will 

return to anchoring weekend newscasts. 

Under the heading "A Different View of 

OPERATING 

MOVIE 

THEATRE 

FOR LEASE 

in active shopping center 

Chester, New York 

600 Seats 

All facilities installed 

ond reody to go 

For full information 

Call Mr. Gold 

(212) 371-7100 

1IIHI 

IIIIE 

i 

X-Rated Films," A. Muscarelli said in the 

Evening News" "Everybody's Column": 

"Upon reading about recent legal action 

taken against various theatres showing X- 

rated movies in the Buffalo area, a thought 

came to me. Whose rights are actually being 

violated by the showing of these films? It 

appears to me that there are only two types 

of people who might have a right to complain. 

The first are those who find themselves 

in the theatres against their will, being 

forced to view something that disgusts 

them. The second are the parents of adolescents 

whose children are allowed illegally 

in the theatres. Obviously, the people who 

go to view these films want to see them or 

they wouldn't be there. As far as under-age 

people go, I'm certain 

a very careful examination 

of identification takes place among 

young-looking individuals. Besides, the theatre 

owners don't need their business; 

they're making plenty of money without 

letting the kiddies in. So, who is doing all 

the complaining? Mostly people who never 

have seen an X-rated film and, of course, 

the local politicians anxious to look busy 

in the light of recent city hall investigations." 

Carrols Development Corp. has taken 

over the Vestal and the V drive-ins in Binghamton. 

The theatres were operated by the 

V Drive-In Theatre Associates and formerly 

were owned by the Cinecom Corp. ... A 

public information meeting on CATV, its 

basic concepts and possible uses, was held 

Thursday (14) in Kenmore. Owen Bliven, 

chairman of the town of Tonawanda CATV 

committee, presided. He explained CATV 

could be used in a system that would be 

included in both Tonawanda and Kenmore. 

There was a sizable crowd of exhibitors 

present at the special preview of "Paper 

Moon," the Paramount production, which 

was shown Friday (8) in Holiday 1 in 

Cheektowaga. Tony Mercurio is looking 

forward to good boxoffice results from this 

one, which stars Ryan O'Neal and his 

daughter Tatum . . . Three new arrivals 

opened in this city— "A Doll's House," 

"Little Cigars" and "Sisters." All three are 

at theatres in the Holiday complex on 

Union Road. Other motion pictures en route 

include "Paper Moon," opening Wednesday 

(27) at a Holiday theatre; "Tom Sawyer," 

scheduled for August at an Eastern Hills 

Cinema; "Godspell," coming to the Kensington 

in late June; "Live and Let Die," 

opening Wednseday (27) at Loews' Buffalo, 

and "Super Fly TNT," starting Wednesday 

(20) at Loews' Teck. 

Paul Wall, Metro-Goldwyn-Mayer representative 

in this area, says there was a special 

exhibitor screening of "Deaf Smith and 

Johnny Ears" at 498 Pearl St. Friday (15). 

Paul also says his company is warming up 

for the summer with such hits as "Pat Garrett 

and Billy the Kid," "Sweet Jesus, 

Preacher Man," "Soylent Green," "Trader 

Horn," "Shaft in Africa," "The Man Who 

Loved Cat Dancing," "The Outfit" and 

"Westworld." 

Cohen, president of NATO of 

Sidney J. 

New York and a director of the Will Rogers 

Hospital and Research Laboratory, says 

that body has added a cerebral palsy center 

in one of its auxiliary staff buildings at 

Saranac Lake. This new center will in no 

way alter the regular Will Rogers program. 

Minna G. Zackem, manager of the American 

International Pictures branch at 300 

Delaware Ave., announces there is much 

exhibitor interest in her company's production 

of "Manson," a Laurence Merrick film 

. . . Dr. Richard L. Lane, a member and 

performer of the Rochester Theatre Organ 

Society and a member of the American 

Guild of Organists, who resides in Penfield, 

has been promoted to manager, engineering 

and product development, in the Hamco 

Division of Kayex Corp., Chili . . . Watkins 

Glen is to have a rock music festival July 

28 at the Grand Prix Auto Racing Course. 

It is said that it will be the largest since the 

Woodstock festival four years ago. A 

crowd of 100,000 is expected ... A common 

council committee has killed a resolution 

which would have revoked Courier 

Cable's exclusive franchise to provide 

CATV service to the city. The deadline for 

installing the coaxial cable throughout the 

city is Feb. 16, 1974. 

The Eastman Kodak Co. of Rochester has 

promoted two executives in its administrative 

services division. Earl O. Akthoff of 

Greece has been named coordinator of data 

processing research and development. James 

A. Hernon, also of Greece, has been appointed 

coordinator of corporate systems, 

coordination group. Akthoff has been with 

Kodak 20 years and Hernon joined the 

company in 1958. 

Arthur Krolick, general manager of the 

Martina theatres in Rochester, took advantage 

of the graduation season of the 

CORRECTION 

BUFFALO—In reporting the promotion 

of Emil T. Noah jr. to advertising director 

for Pittsburgh-based Cinemette circuit, 

Boxoffice incorrectly stated in the June 4, 

1973, issue that Mel Katz formerly was 

year to exhibit "The Graduate" at the 

Waring and Starlite drive-ins in Kodak 

Town. On the same bill was "Carnal Knowledge." 

vice-president of theatre operations in Pittsburgh 

and had been placed in charge of the 

Cinemette office in the Plaza North Theatre 

here. 

Katz formerly assisted Michael Cardone, 

who is Cinemette's vice-president of theatre 

operations in Pittsburgh. Katz now has been 

promoted to Northeast regional manager for 

Cinemette. 

NEW MILFORD, CONN. — Federal 

Seven Plaza has started construction of a 

100xl42-foot building, to contain a cinema 

and two retail stores, off Danbury Road. 

E-4 BOXOmCE :: June 18, 1973

June 21 Opening Set 

For Glenvue Dualer 

GLOVERSVILLE, N.Y.—Glenvue Enterprises* 

Glenvue Cinema 1 and 2. located 

at 14 Glenridge Rd., adjacent to the K-Mart 

Shopping Center in East Glenville, will open 

officially Thursday (21) at 7 p.m., it was 

announced by Russell Vitallo, president of 

the firm. Vice-president of the operating 

company is John Salkowski, while Vincent 

Riggi is secretary-treasurer. Premier attractions 

will be "Baxter!" and "Sleuth." 

Designed by architect Harris A. Sanders 

and constructed by James A. Fayette of 

Colonie Builders, the theatre's twin auditoriums, 

which are separated by a specially 

treated acoustical wall which prevents sound 

transference, each seat 400. 

Each cinema has its own decor. One is in 

blue tones, 

with draped wall panels of royal 

blue and avocado green. The other, in gold, 

has panels of gold and green. Both feature 

seats by Heywood-Wakefield, with a 36- 

inch separation between rows. Aisles are 

four feet wide and both cinemas have deep, 

tufted carpets in contrasting colors to the 

wall drapes. 

Automated projection equipment will present 

both 35 and 70mm films in all dimensions 

on the wall-to-wall screens, while 

wide-range high-fidelity stereo sound will 

offer quality audio reproduction in all parts 

of the viewing areas. 

The Glenvue Cinema 1 and 2 has zonecontrolled 

all-weather air-conditioning, electronically 

regulated. In addition, free parking 

in a brightly lighted area has been provided 

for patrons. The cinemas may be 

reached either from Route 50 or from Exit 

9 of the Northway. 

Franklin Art Manager Is 

Found Innocent by Jury 

SYRACUSE—A city court jury found 

the manager of the Franklin Art Theatre, 

Herman Hausman, innocent of a seconddegree 

charge of "promoting obscenity" 

Thursday (7) after little more than an hour's 

deliberation. Housman had been charged in 

connection with the showing of two films 

in March 1972 at the Franklin Art. They 

were "See Me. Feel Me. Take Me" and 

"City Woman." 

The jury consisted of three men and three 

women. The key defense witness was Dr. 

Frank A. Hoffman, who teaches English 

literature and film courses at the State University 

at Buffalo. In the professor's opinion, 

the "community candor limits" were 

not exceeded by the two movies. 

"We've tried books for obscenity before," 

said City Judge Parker J. Stone, who presided 

over the three-day trial, "but this may 

be the first time we've tried a movie here." 

If convicted, Hausman could have been 

sentenced to a maximum of a year in the 

penitentiary or a fine of $1,000 or both. 

Fantasy Films has signed Ken Kesey to 

screenplay his own novel, "One Flew Over 

the Cuckoo's Nest." 

NORTH JERSEY 

Quild Enterprises, operator of the Guild in 

Newark, announced completion of an 

extensive renovation program throughout 

the theatre and the start of a first-run film 

policy for the house, which for many years 

had been a subsequent-run facility. Renovations 

included new seats throughout much 

of the 400-seat theatre, plus newly painted 

lobby and auditorium areas, as well as restrooms. 

"High Plains Drifter" was the inaugural 

attraction. In addition to the Guild, 

Guild Enterprises, headed by Peter and 

Paul Elson, operates four hardtops in New 

York City. The Guild in Newark is managed 

by Anthony Wink, who has held that 

post for the past six months. A veteran of 

more than 15 years in the industry. Wink 

began his career as an usher at the Rialto in 

Newark. He later managed theatres at various 

Air Force bases throughout the U.S. 

and, prior to his appointment at the Guild, 

had been assistant manager of Loews in 

Newark. 

Tom Adams, operator of the Adams and 

Paramount theatres in Newark, has purchased 

the Ormont in East Orange from 

Otto J. Rettig, who recently retired. Rettig 

had operated the 840-seat house for the past 

40 years and during that time the Ormont 

normally presented foreign and "art"-type 

films. Adams has announced a new policy 

of presenting double-feature showings of 

regular, subsequent-run films. In addition, 

a new reduced admission price of $1 for 

adults at all times has been put into effect. 

"Let the Good Times Roll," a film which 

features top rock 'n' roll groups of the 

1950s plus some far-out newsreel footage 

of that era, had its exclusive New Jersey 

premiere recently at General Cinema's 

Totowa Cinema in Totowa, with much ballyhoo. 

Opening-night festivities included a 

'50s rock 'n' roll band, a '50s car, a Hula 

Hoop contest, twist contest and an effort to 

break the world's record for cramming 

people into a telephone booth. Other activities 

were a Pepsi-Cola drinking contest, 

pie-eating contest and a display of relics 

from a '50s motorcycle gang. All the 

happenings were broadcast over local radio 

station WKER from the theatre lobby. The 

Totowa Cinema is managed by Carl D. 

Kesler, assisted by Charles Winschuh. Now 

in its fourth week, "Let the Good Times 

Roll" continues to chalk up good grosses. 

Joseph De Lorenzo has been appointed 

manager of Nathan's Park in Caldwell, 

succeeding Peter Vivian, who recently resigned 

to accept a position with an undisclosed 

theatre circuit in New York City. 

Vivian had been manager of the Park for 

the past year. De Lorenzo started at the 

Park as an usher last January and worked 

in various capacities until his appointment 

as manager . . . "Emperor of the North 

Pole" opened an exclusive New Jersey engagement 

at United Artists' Cinema 46 in 

Totowa and continues to report good business 

in its third week. 

Howie F'riedman, vice-president and general 

manager of De Visser Theatres, has 

announced that the circuit will open its 

Oakland Twin cinemas in Oakland sometime 

in November. Originally slated to bow 

this summer, the openings are being postponed 

due to technical delays. De Visser 

operates eight other theatres, including one 

drive-in, in the North Jersey area. 

NATO of New Jersey will hold its 

annual 

convention August 12-16 at the Concord 

Hotel, Kiamesha Lake, N.Y. 

"Man of La Mancha" recently closed a 

successful five-month exclusive, reservedseat 

run at Century's in Paramus and 

opened at 14 North Jersey and Jersey shore 

area locations. 

Dorothy Manley, district manager for 

United Artists in the North Jersey area, and 

her husband Ed, manager of UA's Cinema 

46 in Totowa, recently returned from a oneweek 

vacation trip to Kentucky . . . Also 

back from vacation is Gerry Hazell, manager 

of UA's Bellevue in Upper Montclair, 

who spent a week visiting Fort Lauderdale 

and Key West, Fla. Subbing for him during 

his absence was his assistant Don Satterfield. 

Currently at the Bellevue, "Last Tango in 

Paris" continues in its eighth week of an 

exclusive New Jersey reserved-seat engagement 

. . . Reports are that the new minishopping 

center, under construction on 

Route 4 in Paramus, to be known as the 

New Plaza 35, will include a cinema, as 

well as some ten stores and a restaurant. 

Paramus already has four hardtops and one 

drive-in. 

The independent Cinemette in 

Union recently 

presented a live jazz concert on stage 

on a Friday night. Featured was Jerry 

Bogar's Big Band Sound. Two performances 

were presented . . . The Hawthorne Rotary 

Club sponsored a one-night (Tuesday) 

showing of "Finian's Rainbow" for the 

benefit of the local Boys Club at the independent 

Hawthorne in Hawthorne . . . 

Frankie Valli and the Four Seasons were 

featured in concert in a recent Friday night 

stageshow at the independent State in New 

Brunswick. Admission ranged from $4.50 to 

$5.50 per person. 

Peter Gushing joins Vincent Price and 

Robert Quarry in AIP's "The Revenge of 

Dr. Death." 

êc lAL 

TR 

SPECIAL ANNOUNCEMENTS 

DATE STRIPS & CONCESSIONS 

MERCHANT ADS! 

Rilmaok^ 

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- 1327 So. Wabash Avt Chic.iqo.hl eOttuS 

EOXOFFICE ;: June 18, 1973 E-5

PITTSBURGH 

The F. Ebner Hasley "Showman of the 

Year" award was received by Donald 

L. Wirtz. assistant to Roy B. White and 

general manager of Mid States Theatres, 

Cincinnati. Ohio. The late Elmer Hasley 

was well known for many years in the film 

and theatre industry here and the award in 

his name is "for excellence and continued 

dedication to the finest principles of showmanship." 

"Girb Are for Loving" is at the Mini; 

"Paper Moon" is on screen at the Fiesta, 

and the Fulton has "Deep Thrust" . . . 

Dave Silverman here says that American 

International Pictures now has combined 

"Last House on the Left" and "Mark of the 

Devil" and the Wheeler Film office announces 

that Hampton International is combining 

"Naked Evil" and "The Gorilla 

Gang," both new releases. 

"Weirdos and Odd Balls" and "High 

Finance" are among the dozens of new adult 

films licensed for showing at the Bizarre Art 

Theatre, where the recent three-feature 

policy combined "My Mother, My Brother 

and L" "To Bury a Stiff" and "Mountain 

Orgy" . . . The Playhouse announced a 

summer film festival, then announced cancellation. 

Now, according to Jim Yeiser, a 

full film program will be offered . . . 

L'Amoure showed "Love Lies Waiting" and 

"Flossie, a Virgin of 15," as well as top 

features "The Gigolo and the Maid" and 

"The Last Virgin." 

"Four Into One Goes" is awaited at the 

Penthouse 2 . . . After five weeks of the 

. . . 

reissued "2001: A Space Odyssey," the 

Shadyside exhibited "Fat City," which had 

been set back several times The Civic 

Light Opera Guild staged its annual charity 

benefit in the Pittsburgh Hilton Hotel and 

the CLO season in Heinz Hall, "Where 

Broadway Spends the Summer," opens July 

13 with "My Fair Lady." The six musical 

shows will feature, in turn, Edward Mulhare, 

Inga Swenson, Ray Walston, Gary 

Collins, Lisa Kirk and Penny Fuller. CLO 

has doubled advance season-ticket sales over 

last year. 

George Anderson, Post Gazette movie 

critic, has been coming up with some quotes, 

such as "I never feel I've really seen a movie 

if I've only caught it on TV" . 

. . It's mid- 

June and we've received our first 1974 

calendar . . . Westinghouse's 65.000 employees 

continue negotiating but the threat- 

and 

ened strike was averted . . . KDKA-TV 

radio's 65 technical employees, members of 

lATSE Local 820, were on strike . . . The 

Press designated the WIIC wrestling program 

as "the phoniest show on TV." 

. . 

. . . 

. . Illegal cigaret blackmarket 

Tiie Garden sliowed "The Depraved" and 

The 

"The Doctor and His Women" . 

Press' pressmen have a new contract, so 

another newspaper strike didn't come off 

WIIC-TV engineers returned to their 

jobs when programing was not interrupted 

in any way . 

bootleggers and tax stamp counterfeiters are 

taking $30 million a year in taxes from the 

commonwealth, according to Lewis Markowilz, 

lawyer for the Pennsylvania Automatic 

Merchandising Council, representing the 

majority of coin-operated vending machines, 

who denies the notion that organized crime 

controls the business. "Not so," he says 

"We're not an industry of crooks but responsible 

businessmen." 

William H. Coffman, 67, former president 

of the Pittsburgh Radio & TV Club, 

died recently. A Variety Club Tent 1 member, 

he also was a member of the AF&AM 

Lodge 683, Wilkinsburg, and the Mulberry 

Presbyterian Church, Wilkinsburg. 

Jim Biggart continues as area salesman 

for National Theatre Supply while also now 

serving as branch manager for NTS at Buffalo, 

N.Y. . . . Dean Lutz, former local 

film personality, continues on the job at 

Minneapolis, Minn., as MGM branch manager 

. . . Elvis Presley has complete sellouts 

at the civic arena Monday and Tuesday 

(25, 26). 

"Ludwig" played at the Squirrel Hill, 

while the Forum and Encore showed the 

French film "Money, Money, Money" . . . 

Another movie from France, "Such a Gorgeous 

Kid Like Me," comes into the Shadyside 

following the run of "Fat City." 

"Dark Dreams" is on screen at the Art 

Cinema, succeeding "Little Sister" and a return 

of "Teenage Fantasies" . . . The Kings 

Court is showing the Claire Bloom version 

Allied Theatre Equipment Co.^ Inc^ of Phila. & Baltimore 

of Ibsen's "A Doll's House" . 

. . The Stanley's 

"Coffy" was termed by Ed Blank of 

the Press as a "blaxploitation" film for a 

black audience . . . The Pittsburgh Community 

Broadcasting Corp.'s proposed radio 

station, WYEP-FM, is expected to be on 

the air in September . . . The 

Fiesta advertised 

an advance preview of "Paper 

Moon" Friday (8). Not a sneak preview, 

. . . 

such advertised showings used to constitute 

a first run of the film The Allegheny 

County Fair at South Park, moved up from 

the Labor Day weekend to August 22-26. 

will have an entertainment package costing 

taxpayers $26,000. In past years, $40,000- 

plus was budgeted for the "free" acts. 

The city council and the county commissioners 

approved a plan for adding 3,500 

seats at the civic arena . . . AIP's Dave Silverman 

is working on many and various 

bookings, now including "Coffy" and "Manson" 

. . . Ernie Sands, who entered film 

sales here more than a quarter of a century 

ago and who has enjoyed an exciting career, 

has formed a national distributing firm, the 

Sands Film Co., with offices in Long Island. 

A three-line news obituary announced the 

death, in Coiton, Calif., of Harry E. Reiff 

70, formerly of Mount Washington. This 

jr., 

surely must be the son of long-deceased 

Harry E. Reiff of that section of the city, 

who pioneered in the nickelodeon days, 

singing with hand-painted illustrated slides 

and lyrics, so that audiences could join him 

in the all-around entertainment in the years 

before radio, etc. He also was the first person 

in the business to conceive of the idea 

of having movie "stars" make personal appearances 

and the first such personality he 

introduced was the late Francis X. Bushman, 

out of Chicago's Essannay Studio, the 

S and A representing Spoor & Aaronson 

(the latter was the screen's first cowboy 

star. 

Bronco Billy Anderson). 

In area release are such films as "Sisters," 

"3 in the Cellar." "Cut-Throat Nine," "Duel 

of the Iron Fist," "Sounder," "Unholy Rollers," 

"Scorpio," "The Night Evelyn Came 

Out of Her Grave," "Sugar Cookies." "Maid 

in Sweden," "Frankenstein Created Woman" 

and "Bloody Mama." 

Airer Permit Denial Appealed 

BLOOMSBURG, PA.—L. Edward Folk 

and Margaret Folk have denied claims that 

a proposed drive-in in South Centre Township 

would have an adverse effect on the 

Central Columbia schools. They have asked 

the courts to overrule denial of a zoning 

variance by the township's board of adjustment 

to allow the construction of an ozoner 

on property at 4640 Old Berwick Rd. 

PHILADELPHIA 

157 N. 12th St. 

Philadelphia, Pa. 19107 

(215) 567-2047 

Everything for the Theatre 

SALES 

^ 

SERVICE 

^ REPAIR 

BALTIMORE 

12 E. 25th St. 

Baltimore, Md. 21218 

(301) 235-2747 

(formerly J. F. Dusman Co.) 

SCREENS*a^CQ,^ 

EDIATE DELIVERY 7 

50^ SOUAiiE FOOT joo'fI:. / 

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t-.-ri BOXOFFICE :: June 18, 1973

Suburbans Reviving 

Baltimore Industry 

BALTIMORE—"The Flight of the 

Flicks" was the alliterative caption on an 

article by-lined by Jeff Valentine in the 

Evening Sun Thursday (17) dealing with 

"new film theatres burgeoning in suburbia." 

Wrote Valentine: "The good old Saturday 

morning cartoon extravaganza, backed by a 

"Dracula" and 'Frankenstein' double feature 

and five-cent popcorn, may be a thing of 

the past. But the nearby neighborhood version 

of a 'movie palace' appears to be making 

something of a comeback in the Baltimore 

metropolitan area. 

"By the end of June, at least 19 new 

theatres will have opened in the past six 

months or so. offering semi-new hits such 

as 'Sounder,' old standbys like 'The Sound 

of Music' and, of course, a sprinkling of 

horror flicks. 

Match Shop Center Trend 

"The trend of the theatres is the same as 

the shopping centers. 'We go where the 

p>eople are,' said Leon Back, president of 

NATO of Maryland and general manager 

of Rome Theatres (Maryland's NATO represents 

about 90 theatres locally). 'There 

sure have been a lot of them going up all 

over the country.' he said. 

"Not only are the theatre owners following 

whites in the flight to the suburbs, they 

are building smaller, multitheatres to offer 

their patrons more of a choice in their 

never-ending quest for fuller movie houses. 

"But the elaborate architectural fancy 

palaces familiar to downtown movie fans of 

another era are being reincarnated in suburbia 

as look-alike modernistic buildings 

with shopping center-sounding names. 

"Cinemas I and II are springing up like 

crabgrass in a suburbanite's backyard and 

now—the epitome locally—Cinemas III and 

IV are even making an appearance. But 

Baltimore still is behind other large cities, 

where eight to 12 movie theatres are popping 

together at one location. 

Brehm Now Has 4-Plex 

"Owned by George Brehm, Westview 

Cinema I and II on Baltimore National Pike 

added two more mini-theatres. III and IV, 

seating 400 each, last December and January. 

And, older theatres, such as those at 

Perring Plaza and Harundale Mall, are undergoing 

renovations and will be reopening 

soon as twin theatres—a nationwide trend 

just being felt in the metropolitan area. 

"Robert Rappaport. president, Rappaport 

Theatres, and of the Rappaport family 

which started several large movie houses 

downtown, looks at the present trend with 

confidence. He hopes to open three new 

theatres, two in Timonium and one in Glen 

Burnie, in the near future. 'People are building 

theatres. You've got to be optimistic,' 

he said. 

"Why the trend to the smaller multitheatre? 

'Why do some restaurants use tablecloths 

and others do not?' he asked. 'A lot 

of things dictate size—available parking, 

zoning laws, the clients. There is no typical 

WASHINGTON 

^he API's showing of "Hollywood in the 

"ZOs" films will continue until July 7. 

Many of the 15 pictures are being accompanied 

by shorts and newsreels of that decade, 

featuring such fads and foibles as the 

Charleston, Teapot Dome, flagpole sitting, 

dance marathons, murders. Model Ts, "it" 

and the Wall Street crash . . . John Green, 

who was director of the Metro-Goldwyn- 

Mayer music department in the '50s, was at 

AFI Thursday (14) discussing motion picture 

music. From his recent visits to college 

campuses, he has noticed a trend for old 

opulent movie music. "Art," he said, "is 

supposed to help give people fuel to cope 

with life. And that's what this music does." 

Green's "Raintree County" on RCA is remembered 

as an epic score . . . Lindsay 

Anderson, British film director, will introduce 

his three features and a selection of 

. . . 

shorts Friday and Saturday (22, 23) 

AFI's presentation of Danish films, in association 

with the Danish Film Institute and 

the Danish Film Museum, will be held from 

Thursday (21) through July 9. The 13-film 

program will include old established features 

and new works by young directors. 

W. Bowman Cutter, executive director of 

Cable TV Information Center, has appointed 

Robert T. Sample Northeast regional 

director. Sample, formerly director of the 

Boulder County Cable Communications 

Project in Colorado, will assist city and 

state officials faced with planning and regulating 

cable TV systems in their communities. 

Jerry Levy, MGM Philadelphia-based ditheatre. 

There is no such animal.' 

"Find those areas where homes and shopping 

centers are going up and you'll find 

the newest theatres. The York road corridor, 

starting at the county line northward 

to Cockeysville, is a prime example. Where 

only 

the old Towson Theatre once existed, 

there are now theatres at York Plaza, south 

of Towson; Yorkridge Cinema I and II, 

north of Towson; Timonium Cinema I and 

II, opening soon, and Church Lane Cinema, 

near Cockeysville. On Reisterstown Road in 

Pikesville, Mini-Flicks I and II are nearing 

completion. 

"The building boom now apace in Harford 

County is being chased by such new 

ventures as the Harford Mall Cinema I and 

II and the Campus Hills Cinema I and II, 

set to open in June. Columbia will add a 

Cinema I and II and Annapolis just got a 

couple of new ones in Eastport a few weeks 

ago. 

"But theatre attendance has not kept 

pace with the burgeoning number of movie 

houses, meaning someone has to get hurt. 

Taking the brunt of all this new competition 

are the city theatres, where the trend is 

to R and X-rated violence-and-sex films, 

movies catering to city blacks and offbeat, 

nostalgic reruns. 

" 'People want to go some place close,' 

said Mrs. Vera Wolfe, secretary, NATO of 

vision manager, tradescreened "Deaf Smith 

and Johnny Ears" Wednesday morning (6), 

"Shaft in Africa" that afternoon and "Trader 

Horn" Friday (8), all at MPAA. 

George Kelley, Paramount branch manager, 

issued invitations to a special showing 

of "Paper Moon" at the K-B Fine Arts Theatre 

Friday evening (8) . . . Donna Littman, 

National General branch manager, asked 

exhibitors to view "Pete, Pearl and the 

Pole" at MPAA Thursday (14). Her invitation 

stated that the film "will surpass even 

The Godfather.' " 

Alex Schimel's tradeshowing of his 

company's 

"Charley Varrick" was alongside the 

short "V. S. Adventure" at MPAA Monday 

(11) . . . Charles T. Jordan, Warner Bros, 

branch head, had an invitational sneak preview 

of "The Last of Sheila" at the K-B 

Cinema Friday evening (15). It will open at 

the same theatre Wednesday (27). 

Ginger Rogers, while in town as J. C. 

Penney's fashion consultant, spoke at the 

Congressional Wives Club's luncheon 

Thursday (7). Asked by Boxoffice if she 

had any plans to return to motion pictures, 

Miss Rogers replied she would if she could 

get a good role but would not play a prostitute's 

mother as she recently had been 

asked. 

James J. Kilpatrick, Star-News columnist, 

wrote: " 'Deep Throat,' in its own morbid 

fashion, is the best and worst combined. It 

is the richest piece of pornography ever 

contrived." 

Maryland. 'A lot of theatres have closed in 

the city in the past 20 years.' 

"Likewise, drive-in theatres appear to be 

leveling off from the heady days of the 

swinging '50s. But as long as there are 

young people looking for a bit of privacy 

for a smooch and a hug. drive-ins would 

seem to be safe from appearing on the endangered 

list. 

"National surveys show that Fridays and 

Saturdays in July and August are the busiest 

for the theatre owner. If recent trends 

continue, movie buffs in the metropolitan 

area should at least have a lot of choice of 

a place to go." 

Screens 'Singin' in the Rain' 

HARTFORD—MGM's "Singin' in the 

Rain," 1952 release, was screened in Auerbach 

Auditorium, University of Hartford, 

on a recent Thursday evening. 

MOVIE PROGRAMS 

USi TWO CDIOR MOVIE HBAlfiS AND 

PIOMAMS FOI THE BtST RESULTS! 

son CMHUfOBB •nwinKsi 

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PfOUMMTMHTIK 

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ARCADE PRESS ,Mn.:, MJ. 212U MA 6 i;50 

BOXOFHCE :: June 18, 19,73 E-7

Maryland Censor 

Incompatible 

With 

BAL1IMORE—A recent article in the 

Baltimore Sun, written by Robert Athanasiou, 

was headlined -'Erotica Will Regulate 

Itself (if Given the Chance)." Athanasiou 

discussed adult movies, magazines and books 

in depth, citing statistics, then questioned 

why the state of Maryland still censors films. 

Asking what the public believes about 

censorship, Athanasiou said in answer: "In 

February 1972 a scientific study of community 

tolerance was undertaken by the 

Response Analysis Corp., a Princeton, N.J., 

firm that also conducted the 1970 survey 

of public attitudes for the National Commission 

on Obscenity and Pornography. More 

than 2,000 adults (nearly twice the number 

used in other 'polls') were surveyed. 

"The data is extremely interesting regarding 

public acceptance of First Amendment 

protection of freedom of speech and press. 

For example, when asked the following, a 

substantial number of people felt that freedom 

of the press should be curtailed on 

some issues: 'Do you think that people 

should be able to read books and magazines 

or see movies that argue against the existence 

of God?' 'Yes,' answered 47 per cent, 

'no' 47 per cent and 6 per cent gave 'other' 

answers; 'Criticize our form of government?' 

'Yes,' answered 67 per cent, 'no' 25 per 

cent and 8 per cent gave 'other' answers; 

'Point out what is wrong with the police?' 

'Yes,' answered 70 cent, 'no' 21 per cent 

and 9 per cent gave 'other' answers. 

"In the same survey, respondents were 

asked 'Do you think that adults who want 

to should be able to buy erotic books and 

magazines in an adult book store?' 'Yes,' answered 

73 per cent, 'no' 19 per cent and 8 

per cent gave 'other' answers. 

"This sample shows majority tolerance of 

the availability for adults of erotic materials 

in adult book stores. Men were more likely 

to answer 'yes' than women, 77 per cent 

to 7 1 per cent; people 1 8 to 34 more likely 

than those over 50, 86 per cent to 61 per 

cent, and people with at least some college 

education more likely than people who 

didn't complete high school, 81 {>er cent to 

68 per cent. However, even the older, lesseducated 

and female portions showed majority 

tolerance of the availability of erotic 

material for adults. 

SOLARC 

Brighter 

Burning 

7s-«s—9s—lOs—Us 

Independent Theotre Supply 

27S0 t. Houston 

San Antonio, Texas 

-13.6—and negatives 

Boards Existence 

Public 

Tolerance 

"Why, then, are these materials still 

prosecuted? Specifically, why is Maryland 

the only state to still have movie censorship? 

"In a recent Baltimore Supreme Bench 

trial, the Maryland Motion Picture Censor 

Board was asked to prove that 30 peep 

show movies it had refused to license were 

obscene. The board attorney presented no 

evidence other than the movies themselves. 

The other side subpoenaed board members 

and asked if they had seen the movies they 

refused to license. 

"One board member, David J. Preller, 

could not say under oath that he had seen 

any of the 30. A second member (since 

replaced), Mrs. Margery Shriver, said she 

had seen at least two. 

"The third member, Mrs. Mary Avara, a 

64-year-old woman with a ninth-grade education, 

said all the films were 'filthy.' Apparently 

the only member to see all the 

films, Mrs. Avara met all the survey criteria 

for those persons who give least support to 

Amendent. 

the First 

"Among the 30 films which the board 

refused to license last February were two 

that the board had licensed last fall. Before 

learning that some of the films already had 

been passed by the board at an earlier date, 

Mrs. Avara testified under oath that it was 

extremely unlikely that the board would approve 

a film on one occasion and fail to 

approve it on another. Moreover, about half 

the films had been passed by a censor board 

in Seattle, Wash., in the late 1960s but all 

were rejected by the Maryland board in 

1973. Perhaps contemporary community 

standards in Maryland are more restrictive 

than the late 

1960s standards of Seattle. 

"One film in this case is so chock full 

of redeeming social value that it has been 

used to instruct medical students at the University 

of Maryland, the Johns Hopkins and 

other medical schools around the country. 

This film also is used in the popular Evening 

College course in human sexuality at 

the Hopkins. It has been shown at conventions 

sponsored by the federal government 

and several professional organizations. 

The film has been shown to hundreds of 

parents in Baltimore at meetings sponsored 

Available from your nearest distributor 

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Indianapolis, Ind. 

CARBONS 

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909 N.W. 19th St. Phone 227-2932 Portlan

INEWS AND VIEWS OF THE PRODUCTION CEINTEiR 

Latin American Sales 

Meeting Held by WB 

BURBANK, CALIF. — Forty-two delegates 

from 15 Latin American countries 

and the United States gathered last week 

for a five-day Warner Bros, sales convention 

here, during which eight new Warner 

motion pictures were screened and evaluated 

from an advertising-publicity and sales 

viewpoint. 

The home office delegation is headed by 

Ted Ashley, chairman and chief executive 

officer; Frank Wells, president and chief 

operating officer; Myron Karlin. vice-president, 

foreign operations, Richard Ma, 

vice-president, international sales; Mac 

Greenberg, vice-president, international administration; 

Julian Binstock, director of 

international administration; and Andres 

Sanz, Latin American supervisor. 

Led Evaluation Sessions 

Five members of Warner Bros.' advertising 

and publicity department led the film 

evaluation sessions following the screenings. 

They are Richard Lederer, vicepresident, 

advertising and publicity; Joe 

Hyams, vice-president, publicity; Ernie 

Grossman, national director of advertising 

and promotion; Andy Fogelson, director of 

advertising; and Lenny Palumbo, foreign 

publicity and advertising manager. 

The convention opened with a showing of 

"Blume in Love." Also to be screened are 

"Scarecrow," "O Lucky Man!", the tentatively 

titled "The Island of Han," "The Last 

of Sheila," "The Mackintosh Man," "Cahill, 

United States Marshal" and "Day for 

Night." 

Reviewed WB's 'Greats' 

In addition, Warner Bros.' 50th Anniversary 

film, "The Movies That Made Us," 

was shown to the delegates. The sessions 

concluded Friday (15) with a dinner at the 

Beverly Hills Hotel. 

Delegates attending included: 

Emilio Planchadell, Alfredo di Lonardo, Rodolfo 

de Grazzid and Renato Mearelli, all of Argentina; 

Arturo Castenada, Bolivia; Albert Salem and Elza 

Viega Fiahio, Brazil; Wilfred Dowding, Chile; Artur 

Behr, Mario Uribe, Virgilio Gallego and Luis Mejia, 

Colombia; Henry Lopez-Penha, the Dominican Republic; 

Jose Plaza L., Ecuador; Russell Graham, Jamaica; 

Armando Trucios, Mexico; Francisco Rossi, 

Carlos Barrios and Ed Ramirez, Panama; Juan Falcon, 

Eduardo Machtus and Guillermo Torres, Peru; Rafael 

Lopez and Richard Jorvis, Puerto Rico; David Johnson, 

Trinidad; Haraldo Arocena, Uruguay, Cesar 

Botero, Gonzalo Ulivi and Ilio Ulivi, Venezuela; and 

Lester Cohen, special guest. 

(Hollywood Office~6425 Hollywood Blvd.. 465-1186) 

Susan Gottlieb Installed 

As LA WOMPI President 

HOLLYWOOD—Ms. Susan Gottlieb of 

Opticals West was installed as 1973-74 

president of the Hollywood/ Los Angeles 

Women of the Motion Picture Industry at 

the club's 11th annual Installation and 

Awards Presentation Dinner held Saturday 

(9) at the Beverly Wilshire Hotel in Beverly 

Hills. Other officers installed at the gala, 

emceed by entertainer Jan Murray, were: 

Marjorie Karl, 20th Century-Fox, first vicepresident; 

Evelyn Gordon, 20th Century- 

Fox, second vice-president; Betty Silverforb, 

OEPIU, recording secretary; Elizabeth Alvarez, 

Motion Picture Health & Welfare 

Fund, corresponding secretary, and Elizabeth 

Cianfarani, Metro-Goldwyn-Mayer, 

treasurer. 

Ben Shlyen, editor-in-chief and publisher 

of BoxoFFiCE, was presented the WOMPI 

Appreciation Award for his "constant dedication 

and assistance in fulfilling the aims 

and purposes of WOMPI." Accepting the 

plaque in his behalf was Ann Lewis of the 

BoxoFFiCE Hollywood office. 

Other awards given by the club were: 

the Lloyd C. Ownbey Membership Award; 

the John Green Community Service Award; 

the Lionel Newman WOMPI of the Year 

Award, and the Norman Taurog Industry 

Service Award, presented by well-known 

actor McLean Stevenson. 

WOMPI officers were installed 

by movie 

actress Lita Baron and providing entertainment 

at the annual fete was Don Schrump, 

actor/ singer. Dancing-and-listening music 

was by Hal Hidey and his band. 

William Katzky Appointed 

ABC Western Ad-Pub Chief 

HOLLYWOOD — William Katzky has 

been appointed director of advertising and 

publicity for the Western division of ABC 

Theatres by George M. Aurelius, vice-president 

in charge of operations for ABC Theatres. 

Katzky most recently managed Los 

Angeles theatre operations for the Walter 

Reade Organization and previously managed 

many National General showcase theatres 

in Southern California. 

In 1968 he served as National field representative 

for producer Robert Wise and 

20th Century-Fox for the roadshow engagement 

of "Star!" 

Katzky is president of the Children's 

Heart Foundation of Southern California 

and will be installed for a second term Saturday 

(30). 

AMPAS Honors Ford 

As Master Filmmaker 

HOLLYWOOD — Filmmaker 

George 

Cukor personally drove to film director 

John Ford's Palm Desert home recently to 

present him with a rare gesture of appreciation—signed 

by all 24 members of the 

Academy of Motion Picture Arts and 

Sciences board of governors. The citation 

reads: 

"For John Ford who created classics 

film in which was revealed an irrevocable 

integrity. He did much to shape what is 

best in our American cinematic tradition. 

The Board of Governors of the Academy 

of Motion Picture Arts and Sciences honors 

itself in honoring this Master Filmmaker." 

Norman j ewison to Receive 

California-Israel Award 

HOLLYWOOD—The Annual Achievement 

Award of the California-Israel Chamber 

of Commerce will be presented July 1 

to Norman Jewison for his contribution 

to the Israeli motion picture industry at 

the Beverly Hilton Hotel. 

Jewison is to be honored for both "Jesus 

Christ Superstar," which he directed and coproduced 

with Robert Stigwood for Universal, 

and for his production of "Billy 

Two Hats"—both filmed in their entirety 

on locations in Israel. The latter was photographed 

in Eilat, sister city of Los Angeles. 

More than a thousand people are expected 

to attend the event at which Jack 

Valenti, president of the Association of 

Motion Picture and Television producers, 

will head a list of speakers. Gov. Ronald 

Reagan also is expected to join in the 

tribute to Jewison. 

Honorary 

of 

Committee members of the 

California-Israel Chamber of Commerce include 

Lew R. Wasserman, chairman of the 

board and chief executive officer of MCA 

Inc., Burt Lancaster, Charlton Heston, Dore 

Schary and U. S. Senators John V. Tunney 

and Alan I. Cranston. Gregory Peck is 

honorary chairman. 

Preston Silbaugh, chairman of the board, 

Beverly Hills Federal Savings and Loan 

Ass'n, also will receive an achievement 

award for his outstanding community contributions 

and his work on the Jerusalem 

Fair. 

Tables for the event, to be attended by 

civic and motion picture notables, are $300. 

BOXOFFICE June 18, 1973 W-1

— 

— 

— 

— 

— 

— 

— 

— 

Hollyvfood 

VARIETY CLUB TENT 25 is holding a 

cocktail party Wednesday (20) for the 

purpose of enjoying an evening of camaraderie 

with fellow barkers, to meet new members 

and to introduce volunteers to their 

committee chairmen. There will be no 

speeches and no fund raising. 

Metroôldwyn-Mayer's new version of 

the classic adventure film, "Trader Horn," 

opened at hardtops and drive-ins throughout 

the Southland Wednesday (13). 

• 

Stanley Kramer traveled to Dallas, Oklahoma 

City and Tulsa for premiere activities 

on "Oklahoma Crude." 

• 

"Stone," a contemporary detective mystery 

film, will be distributed by Warner 

Bros. The Pat Rooney production, being directed 

by Jack Arnold with Jack Reeves as 

executive producer, stars Fred Williamson. 

• 

Peter Yates was in town to attend the 

celebrity/ press preview of Paramount's 

"The Friends of Eddie Coyle," which he 

directed. The preview was held Wednesday 

(6) at the Director's Guild, with the film's 

star, Robert Mitchum, present. 

• 

Al Ruddy, producer of "The Godfather," 

was the guest of honor at the June meeting 

of the Motion Picture & Television Controllers 

Ass'n, which was held Wednesday 

(13). 

• 

Bantam Books will publish Academy 

Award-winning writer Ernest Tidyman's 

newest Shaft novel, "Shaft Among the 

Jews." This is his fifth Shaft book. 

• 

The fourth annual Clint Eastwood Celebrity 

Tennis Tournament will be held July 

6-8 at the Del Monte Beach & Tennis Club 

in Pebble Beach. Expected return players 

are Charlton Heston, Mrs. John Wayne, Bill 

Cosby, Claudine Longet, Lloyd Bridges, 

Doug McClure and Merv Griffin. 

• 

Nancy Peter at the API Center for Advanced 

Film Studies is collecting information 

from foundations, corporations, art 

councils and filmmakers on sources of financial 

support for independent filmmakers. 

She hopes to complete her survey by summer's 

end and to offer the findings, through 

the American Film Institute, as a service 

to filmmakers. Anyone with information is 

CINERAMA IS IN 

SHOW BUSINESS IN 

HAWAII TOO. 

When you come to Waikiki, 

ft||w>j[«y^ don't miss the famous 

Ih!^^ Don Ho Show. . . at 

[ iamji j Cinerama's Reef Towers h iei. 

W WAIKIKI. REEF REEF TOWERS • EDGEWATEH 

Happenings 

urged to contact Ms. Peter al 501 Doheny 

Rd., Beverly Hills, Calif. 90210. 

• 

Director Gordon Parks, currently filming 

Metro-Goldwyn-

TAKING OFF! 

1st WEEK -Palace Theatre, Buffalo $5,967 

1st WEEK-RKO Majestic Theatre, Madison $4,671 

1st WEEK -Fine Arts Theatre, Dallas $4,954 

(Holding Over) 



1 

iNr\L. 

Gam^ 

starring AUCE SHVAK, DAVID DREW, BDB HODGE and CALVIN CULVER 

Directed by MERWN NELSON A MARTY RICHARDS- GILL CHAMRON Production 

In EASTMANCOLOR 

Released through /zz^N AUDUBON FILMS 

850 Seventh Ave., New York, N.Y. 10019 • (212) 586-4913 

LOS ANGELES, DENVER, PORTLAND, 

SAN FRANCISCO, SEATTLE, 

SALT LAKE CITY 

Favorite Films of California 

292 South La Cieneaa Blvd.

5 

Tent 25 's 

Monty HaJI, left, 

past chief barker of 

Variety Tent 25 and 

TV personality, in a 

ceremony before the 

city council, is presented 

a resolution 

by Los Angeles 

Joel 

Councilman 

Wachs in recognition 

of his "dedication 

to civic and philanthropic 

causes." 

Hall has spoken 

and performed for 

countless 

charity 

benefits and served 

on numerous philanthropic 

committees. 

LOS ANGELES 

^ 

Touch of Class," expected to be a summer 

hit for Avco Embassy, opens 

Wednesday (27) at Avco Cinema 3 . . . M. 

J. E. "Mac" McCarthy, Avco's district man- 

vacationing up north, visiting friends 

ager, is 

in San Francisco, Portland and Seattle . . . 

"Duke" Douglyn, branch manager, leaves 

soon for his vacation in Mexico. 

Jewell Truex, president of Azteca Films, 

which distributes Spanish-language movies 

nationwide, has returned from San Antonio 

meetings. 

Budd Theatre Supply is installing Heywood-Wakefield 

seating and completely automated 

Cinemeccanica equipment in the 

Westbrook Twin theatres. Garden Grove. 

Jack L. Jones, formerly with Robert Lippert 

Theatres, succeeded William Katzky as 

city manager in the Walter Reade Organization. 

California Sterling Theatres announced 

THEATRE MANAGER NEEDED! 

For So. California desert community (not 

Palm Springs). Full responsibility for 

small, modern automated 35mm theatre, 

strong on promotion and advertising. Hot 

summers, cool winters, clear air all year. 

Must be willing to relocate at own expense. 

Salary plus Commission plus Expenses 

in return for long hard hours. Moil 

photo and resume to: 

Theatre 

3618 Mandeville Canyon 

Los Angeles, Co. 90049 

Monty Hall Honored in LA 

the opening of the Showcase Theatre, a new 

first-run 350-seater in Corona. This de luxe 

house is the first new one in Corona in more 

than 40 years. Gene Harvey, who owns the 

Grove in Upland, the Corona in Corona and 

the Canyon Theatre in San Dimas, will opcrate 

the Showcase. 

Seymour Borde of Jem Films Distributing 

Co. left town Monday (11) for meetings in 

Chicago. Mark Borde announced the following 

films for Jem's summer release schedule: 

"Duel of the Iron Fist," "Kung Fu, the Invisible 

Fist," "The Big Zapper" and "Orgy 

of the Living Dead—^The Triple Horror 

Show." 

Cinemation Industries opens "Fritz the 

Cat" and "Oh! Calcutta!" on a double bill 

in theatres throughout the Los Angeles area 

Wednesday (27). 

American International's terror hit, "Sis- 

opened a multiple release in 40 thea- 

ters," 

tres in the Greater Los Angeles area 

Wednesday (13). "Sisters" is the bizarre love 

drama of beautiful Siamese twin girls. Stars 

are Margot Kidder, Jennifer Salt, Charles 

Durning, Bill Finley and Lisle Wilson. The 

film was produced by Edward R. Pressman. 

Brian De Palma directed from a screenplay 

by himself and LxDuisa Rose, based on De 

Palma's original story. Bernard Herrmann 

composed the music. 

Exhibitor Robert Lippert announced the 

Wednesday (13) opening of the McHenry 

Twin Drive-In in Modesto. The theatre, 

with a 1,200-car capacity and an innovative 

self-service cafeteria, replaces the Keyes 

Drive-In and is the third in the area owned 

by Lippert. 

Ira Howard has been appointed to the 

newly created 

post of music coordinator of 

the Big Three Music Corp., Robbins, Feist 

& Miller (ASCAP) and Hastings (BMI). it 

was announced by Murray Sporn, executive 

vice-president and general manager of 

MGM's music publishing division. 

General Film Corp. has a new address: 

839 North Highland, Hollywood, Calif. 

90038. The phone number is (213) 469- 

5321. 

Linda Lovelace of "Deep Throat" was 

awarded honorary membership in the Westtern 

Sunbathers Ass'n at a special 10 a.m. 

performance of the movie at the Pussycat 

Theatre. Tickets were priced at $1, with the 

proceeds going to a local charity (members 

were not undressed for the occasion). 

Forward Films has just finished production 

on "How to Seduce a Woman," produced 

and directed by Charles Martin. A 

September release date is planned. Starring 

in the film are Angus Duncan, Angel 

Tompkins. Alexandra Hay, Heidi Bruhl, 

Judith McConnell and Jo Ann Meredith. 

Ann Lewis of Boxoffice, 

who accepted 

the WOMPI Appreciation Award presented 

to 

Ben Shlyen, editor-in-chief and publisher 

of Boxoffice, at the Hollywood/ Los Angeles 

WOMPI's Installation and Awards Dinner 

Saturday night (9) at the Beverly Wilshire 

Hotel, tripped as she was returning to 

her table and suffered cuts and bruises, a 

minor concussion and other injuries. The 

fall apparently was caused when her heel 

caught on a microphone cable. Taken to 

UCLA Hospital, Ann was released after an 

examination and treatment and then was 

taken to her sister's home. She presently is 

at home under a doctor's care. Jan Murray 

was the master of ceremonies for the 

WOMPI event and, when Mrs. Lewis regained 

consciousness before going to the 

hospital, she quipped to Murray: "See, Jan, 

Boxoffice made this an exciting event!" 

The Filbert Co., celebrating its 

69th year 

of -business, will issue its very own newsletter. 

Filbert Service Letter. It is expected to 

appear quarterly and will be sent to all clients 

and customers with news of current 

jobs and personnel. 

Basha Gilbert, receptionist at Columbia, 

will be honored with a bridal shower Sunday 

(24) for her upcoming marriage to Glenn 

Levy. 

Jude Poynter of Film Booking Service 

and Herbert Long of Long Construction 

Co. returned from a trip to Globe, Ariz., 

where they finalized plans for the construction 

of Globe Cinema 1 and 2 and the 

Apache Drive-In. Frank HoUis is building 

(Continued on page W-6) 

CARBONS, INC. »— "" Box K, Cedar Knollt, N. 

In Arizona—Arizona Theatrical Equipment Co., Phoenix, (602) 254-021 

In California—Pacific Theatre Equipment Co., San Francisco, 

(415) 771-2950 .. ., .,. .,,, 

Budd Theatre Equipment Co., Los Angeles, (213) »39-432S 

Western Theotricai Equip. Co., San Francisco, 

(415) 861-7571 

In Colorado—Notional Theotre Supply Co., Denver, (303) 825-0201 

W-4 BOXOFFICE :: June 18, 1973

V. 

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Jerry Persell, Jules Gerelick 

CREST FILM DISTRIBUTORS 

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LOS ANGELES 

(Continued from page W-4) 

the twin hardtop and underskyer. Jude now 

is preparing for the International World 

Seniors Golf Championship Tournament, to 

be held in Scotland over the Fourth of July. 

As a director of the golf society, he will attend 

meetings and tournament action. 

Pussycat Theatres president Vincent Miranda, 

advertising director Jimmy Johnson 

and booker Dick Witte flew to New York 

for a three-day product huddle. The Pussycat 

baseball team has won two out of four 

games this season and was set to play the 

Terminal Island Prison Hawks Sunday (17). 

Chris Mathis has joined the Pussycat staff 

as assistant advertising director. 

It -was a bright day Tuesday (5) at the 

Burbank Studios Ranch when the Illuminating 

Engineering Society of America held its 

film lighting committee luncheon with Vic 

Cano of Preferred Distributing Co. in 

charge of the event. Some 150 of the society's 

members and guests lunched with the 

Burbank Studios host Thomas V. Belcher, 

director of videotape operations. 

Metro-GoWwyn-Mayer's "Trader Horn" 

was screened Tuesday (12) for more than 

300 travel agents and travel trade writers 

from the Southern California area, as part 

of a national African safari promotion. 

"O Lucky Man," produced and directed 

by Lindsay Anderson for Warner Bros., 

of>ens an exclusive Los Angeles run Wednesday 

(27) at the Crest in Westwood . . . Ken 

Minyard, KABC Radio personality, is offering 

his listeners 500 pairs of tickets to 

WB's "The Last of Sheila," to be shown 

Tuesday (19) at the National Theatre in 

Westwood. 

Fouad Said, Cinemobile president, reports 

that his company has acquired an exclusive 

franchise from a Japanese company 

for distribution of film camera lenses to be 

marketed under the name "Cinemobile 

Super-Fast Lenses." They reportedly require 

only one-fourth the light needed by 

standard lenses. 

'Lust Combo' Confiscated 

By Long Beach Vice Squad 

HOLLYWOOD—The Long Beach vice 

squad Tuesday (8) confiscated the print of 

"Lust Combo," playing at the Movie Theatre, 

operated by the Pussycat Theatre circuit. 

The color feature has been in release 

two years and has played virtually every 

major city in the state without interference. 

The vice squad action is contrary to the 

California Supreme Court decision of 1968, 

according to Pussycat Theatres president 

Vincent Miranda, who says the court ruled 

that a film that does not offend community 

standards in other parts of the state cannot 

be censored in a local action. 

"Sex and the Stars," "Sex of All Nations," 

"Hot Parts," "Pussycat Playgirl," "American 

Sexual Revolution" and "Lust Combo" 

are the features that have been confiscated 

and all films have played throughout the 

state for over two years without vice squad 

action. This is the sixth confiscated by the 

vice squad at the Pussycat-operated theatre 

during 1973. Manager Jerome Knell was 

not arrested, since the vice squad considers 

him a man of integrity. 

Pussycat president Vincent Miranda estimates 

that in excess of 90 hours a month 

are spent by vice officers in actions against 

the theatre. 

WANTED: 


throughout the United States and foreign 



us: 

AAarvin Skinner 

HORIZON FILMS 

137 E. Forsyth, Suife 317 Jacksonville, Flo. 32202 

Phone (904) 356-2003 



Carolinas. 

Accelerated Activity Is 

Noted on Hollywood Blvd. 

LOS ANGELES—One of the surprises 

on local Filmrow is the new life evident on 

Hollywood Boulevard. After suffering a 

sharp drop in attendance because of the 

types appearing on the nostalgic street, the 

police and the Hollywood Chamber of Commerce 

appear to have made a real effort to 

clean up the boulevard. With lines around 

the "Billy Jack" corner at the Egyptian Theatre, 

now a triplex, and with Swensen's Ice 

Cream Parlor (from San Francisco) opened 

and doing business, it might be that the 

corner has been turned. 

Most firms seek to open their films in the 

UCLA-Westwood area where there are 14 

screens available. The latest report that 

Fred and Bob Stein might buy back some 

of the 22 theatres they sold to Loews, later 

under the General Cinema banner, could 

bring back a new look at the old film palace 

on the boulevard which Fred called the 

Hollywood. It subsequently became Loews 

and now it is called Cinema. Such confusion 

could be resolved by a revived ownership, 

with the public identifying the house with 

top films. 

"The Harrad Experiment" is doing well 

but should do better. Undoubtedly this 

would be the case if the people who frequent 

Hollywood Boulevard knew what the 

picture contains. Along these lines, when 

"The Harrad Experiment" was playing in 

Orange County (seat of the ill-fated Washington 

staff known as "Watergate," since 

the members came from there), portions of 

the story were cut out by censors. It's okay 

if you're in the White House but morality 

for the public must be on a higher level, according 

to Orange County censorship officials—wherever 

they come from. 

Kronenberg to Distribute 

'Rosenkavalier' in West 

LOS ANGELES—Robert I. Kronenberg 

has completed negotiations with Lester 

Schoenfeld Film Distributor, Inc., of New 

York for the acquisition of exclusive distribution 

rights in the 15 Western states of the 

full-length opera film, "Der Rosenkavalier." 

Produced and directed by Paul Czinner, 

the famed Richard Strauss opera was filmed 

in color at its presentation at the Salzburg 

Festival, with Herbert von Karajan conducting 

the Vienna Philharmonic Orchestra. 

Starred in the production are Elisabeth 

Schwarzkopf, Sena Jurinac and Annelise 

Rothenberger. 

First 'Frazier' Playdate 

June 20 in Los Angeles 

HOLLYWOOD—Lion Country Safari, 

the fast-growing Orange County attraction 

which is being duplicated in other parts of 

the country, is distributing its own picture, 

with the first playdate set for Wednesday 

(20) in Los Angeles. The title is "Frazier, 

the Sensuous Lion." 

The feature motion picture is based on 

the famous old-timer who could increase 

the lion population, despite his age. 

'.V.S BOXOFFICE ;: June 18, 1973

SAN FRANCISCO 

SHOW BUSINESS TEAM—Pictured 

above is Norman Brown, projectionist, 

and Jean Brown, manager of 

the Village Tlieatre in Coronado, 

Calif., wiiicii recently was automated 

by installing the Christie Autowind 

platters that permit Brown to perform 

other duties. A member of Local 

297 of lATSE and MPO of U.S. and 

Canada and also a former member of 

Local 712 of Owensboro, Ky., Brown 

has been a boothman 31 years and is a 

member of the board of examiners for 

projectionists in San Diego. Jean 

Brown, formerly from Kentucky, for 

13 years was with General Electric, 

Local 783, AFL-CIO-AIW, where she 

served on the education committee and 

was one of the shop stewards. After 

six months as assistant manager at the 

Village Theatre, she was advanced to 

manager and has remained in that capacity 

for four years. She currently is 

secretary-treasurer of the Theatre 

Managers Ass'n of Greater San Diego. 

Terrace Drive-In Robbed 

Of Cash by Two Gunmen 

ALBUQUERQUE—Two armed 

robbers 

held up the Terrace Drive-ln here Thursday 

(7) and made off with an undetermined 

amount of cash, taken at gunpoint from 

cashier Sherry Schwach. She told city police 

the two came up behind her ticket booth 

and forced thiir way in by holding a gun to 

the head of another theatre employee, Sam 

Wood. 

Miss Schwach said the bandits took all 

the $1 bills from her cash drawer and then 

made her and Wood lie on the floor. They 

ripped out the telephone before leaving, 

she commented. 

Later Showtime Announced 

By Rangely, Colo., House 

RANGELY, COLO.—The management 

of the Campus Theatre announced Friday 

(1) that showtime was being changed from 

7:30 p.m. to 8 p.m., with the boxoffice 

opening at 7:30 p.m. This policy will remain 

in effect during the summer months. 

The house will revert to its former hours of 

operation September I. 

"Upcoming attractions booked for the 

Campus include "The Life and Times of 

Judge Roy Bean," "The Train Robbers," 

"Fiddler on the Roof," "Deliverance" and 

"Jeremiah Johnson." 

T es Lasky, formerly with the sales staff of 

American International Pictures here 

and now in the publicity department of the 

AIP home office in Los Angeles, was in 

town recently setting up campaigns for 

"Sisters" openings in this city and in San 

Jose, while local publicist Sammy Siegel 

was winding up his European vacation . . . 

iMetro-Goldwyn-Mayer division manager 

Stu Engebretson and his wife Florence returned 

from a two-week trip to various 

European countries. 

Bob Honohan, ABC Theatres' northern 

California district manager, announced that 

Charles Pincus, formerly manager of the 

Northpoint Theatre here, has been promoted 

to advertising director for the circuit's 

1 1 theatres in northern California. 

Succeeding Pincus is John Fusco, formerly 

with United Artists Theatre Circuit. Nothing 

like tootin' one's own horn but it was 

J. F. who gave your reporter his first flashlight-toting 

job at the now-closed Haight 

Theatre many moons ago—and to this date 

we haven't figured out whether that was 

good or bad. 

Jack Peters, operator of the Strand Theatre 

and the Hecker Pass Drive-In, Gilroy, 

was on Filmrow booking and buying product 

for the two theatres for the summer . . . 

Linda McPherson has joined the booking 

department at Warner Bros, here . . . Mr. 

and Mrs. Andy Larson returned from a 

weekend voyage to Victoria. B.C. He's head 

of National Film Service in our town. 

Bob Smith, National General Theatres 

division manager, returned from a one-week 

vacation in Hawaii. Filling in for him during 

the short absence was northern California 

district manager Jim Sutton. 

A call from Pete Vigna advises that a 

new drive for membership is on at the 

Variety Club, with the possibility of a convention 

slated for this city in 1974. The 

club has moved its base of operations to the 

old Allied Artists office on the corner of 

Golden Gate Avenue and Leavenworth and 

facilities for card-playing, etc., are being 

arranged. 

Al Hemingway, assistant 

division manager 

from Metro-Goldwyn-Mayer, returned 

from a short trip to Portland, where he and 

his family attended his son Allen's graduation 

from Portland State University . . . 

Start making plans to attend the 27th Variety 

golf tournament at Peacock Gap Oct. 

5, 1973. 

Over 600 attended a special advance 

showing of "The Daring Dobermans." held 

at the Stonestown Cinema Saturday (9). A 

pair of Doberman dogs were given away, 

one to a boy and the other to a girl. The 

film opened multiple in the Bay area 


Harry Goldberg, director of advertising 

for United Artists Theatres, and Darren 

McGavin, director of a yet-to-be-titlcd film, 

attended a sneak preview of the Patricia 

Neal starrer at the Pruneyard Cinema in 

Campbell ... A note from Saul Kahan, unit 

publicist with Warner Bros.' "Zandy's 

Bride" on location, says that the Gene 

Hackman-Liv Ullmann starrer is going according 

to schedule. The film is being shot 

around the Carmel area. 

The WOMPIs manned (or womanned?) 

the telephones at KNEW Radio for the 

Danny Thomas St. Jude Hospital Fund. 

Those putting in long hours were Shirley 

Stimmel, AIP. and Alice Kirk, AIP; Phyllis 

Thompson, 20th Century-Fox, and Tilly 

Spadaro, UATC. 

Steve Smith is the new advertising director 

of Syufy Theatres, succeeding Ivan Lofstrom, 

who has been promoted to the booking 

departmnet. Steve was the manager of 

the circuit's Cinedome Theatre in Orange 

County. 

Mickey Carney, MGM booker, retired recently 

and was given a farewell party at the 

office by his co-workers. Mickey joined 

1964 after having been away from 

MGM in 

the business for approximately nine years. 

Before leaving the office, he recalled some 

of the "great" days, such as in 1924 when 

he was employed by a San Francisco-based 

company, Hotkinson's, which at that time 

had "one of the hottest" films of the period 

in "Whispering Smith," with which Mickey 

traveled to various areas, selling and publicizing 

the film. He also recalled that in 

1927, when he was with RKO Radio-Pathe, 

as it was named then, the president was 

Joseph Kennedy, the father of the late 

President John F. Kennedy. Mickey said he 

was quite impressed when, at a large convention 

with many people attending, Kennedy 

addressed each individual by his first 

name. Mickey's now off on an ocean voyage 

to the Far East with his wife Dorothy and 

son Maurice jr. Besides those who worked 

with him, a lot of his friends on Filmrow 

wish Mickey the best in his years of leisure. 

Leases Avalon Theatre 

CLATSKANIE, ORE.—Tony Descoteaux 

has leased the Avalon Theatre from 

Mr. and Mrs. Dale Johnson, former operators 

of the movie house. Descoteaux 

hoped to reop)en the Avalon in early May. 

SPECIAL ANNOUNCEMENTS! 

DATE STRIPS & CONCESSIONS! 

MERCHANT ADS! % 

312 427-3395 

U 1327So.W,ihabh Ave. Chic.igo, III 60605 

BOXOFFICE :: June 18, 1973 W-7

DENVER 

gales Farley, Metro-G o I d w y n-Mayer 

branch manager, traveled to Los Angeles 

for sales meetings . . . Paramount Pictures 

held a Friday night (8) screening of 

"Paper Moon" at the Cherry Creek Cinema. 

Paul Cory, who operates theatres in Sterling, 

as well as in Thermopolis, Wyo., has 

moved from his home in this city to a new 

residence in Sterling. Paul will be headquartering 

there. 

Mr. and Mrs. Frank Martinez are aiming 

for an early fall opening of their new Lobo 

Ashton Theatre Bows 

Under New Ownership 

ASHTON, IDAHO—Closed since Sept. 

23, 1972, the Ashton Theatre reopened 

Saturday, May 26, under new ownership. 

The new owners are Wesley Hansen of 

Thornton, Ida., and his son-in-law Kenneth 

Hook of Boulder, Colo. Hansen will manage 

the Ashton, assisted by his wife and 

daughters. 

Planning to operate seven nights a week, 

the theatre's premier attraction was the 

Clint Eastwood starrer, "Joe Kidd." Other 

films booked were "The Sword in the 

Stone" and "The Neptune Factor." 

An experienced theatreman, Hanson has 

been a projectionist for many years and 

at one time owned another movie house. 

Legal Questions Raised 

By 'Green Door' Seizure 

COLORADO SPRINGS — Arguments 

here regarding the X-rated film "Behind the 

Green Door" have not only involved the 

question as to whether or not the motion 

picture is obscene but also whether the district 

court judge could conduct a hearing 

on the matter, with the defendant's attorney 

threatening federal court action. The film 

was seized at the Las Vegas Cinema by 

police and agents of the district attorney's 

office. The district attorney immediately 

scheduled a hearing the next day but at- 

For Prompt Personal Attention 

Equipment, Supplies or Service 

PETERSON THEATRE SUPPLY 

19 E. 2nd South 

Sait Lake City. Utah 84111 

Phone (801) 322-3685 

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Theatre in Chama. N.M. The new theatres 

will have a varied house policy, with some 

Spanish-language product being spotted 

throughout the monthly programs. 

In town to set summer datings were Vern 

Peterson and John Lindsey, Evergreen Theatres 

of Colorado, Loveland; David Cory, 

Goodhand Theatre, Kimball, Neb.; Dick 

Klein, Trojan Theatre, Longmont; Lyle 

Myers, Yuma Theatre, Yuma; Howard 

Campbell, Westland Theatres, Colorado 

Springs, and Bob Spahn of United Enterprises, 

based in this city. 

torney Bernard Morley protested, saying he 

was not prepared. 

Arguments went on most of the next day, 

with Judge Hunter Hardeman finally ruling 

that the hearing could start at 4:40 p.m. 

Morley, however, protested that he could 

not participate in a hearing that would involve 

the showing of a 75-minute film and 

more than three hours of testimony. 

The judge said the hearing was set so 

soon in order not to tie up the film any 

longer than necessary. He finally agreed to 

a postponement, with the date for the hearing 

to be set later. 

Most of the daylong debate centered on 

whether the district attorney has the right, 

before a hearing is held, to order a seizure 

of a film he feels is obscene. Morley claimed 

he does not. The district attorney argued 

that without seizing the film it would be 

impossible to have enough evidence for the 

judge to make a ruling. With no action in 

some time against X-rated films here, Morley 

suggested that the district attorney probably 

has been looking for a method to get 

X-rated films in court. Morley claimed 

the present action is not the proper method. 

Dist. Atty. Greg Johnson pointed out 

that no criminal proceedings had been filed 

against Las Vegas manager Sam Tabron, 

who was subpoenaed into court, as the district 

attorney put it, "In order to protect 

his 

rights." 

Morley then pointed out that if the case 

was civil, he was improperly served; that 

if it was criminal, he wanted to know about 

it. Morley said his client had the right to 

know what was pending before the court. 

The judge said he had no doubt the action 

was criminal. 

After that, Morley threatened to take 

the matter to a federal court. He claimed 

the district attorney improperly had used 

a civil procedure to gather information for 

a criminal action. The film was returned 

to Morley after he agreed to return it for 

a later hearing. 

Denver Airer Sets EV Duo 

DENVER—David F. Friedman, president 

of Entertainment Ventures, announced 

that the Lake Shore Drive-In here has 

scheduled "The Flesh and Blood Show" and 

"Trader Hornee" (R-rated version), beginning 

July 4. 

'O'Toole' Aurora Premiere 

A Kiwanis Club Benefit 

AURORA, COLO.—The Aurora Centennial 

Kiwanis Club sponsored the local premiere 

of CVD Studio's "The Brothers O'- 

Toole" at the Fox Aurora Theatre. The 

benefit showing raised more than $1,000 

for the Kiwanian's charitable projects. 

John Anna, Kiwanis Club president, and 

Al Ledger, project coordinator, approached 

the studio with the idea of the benefit and 

the studio was happy to cooperate. The club 

membership got behind the idea and sold 

out the 640-seat theatre in a short time. 

"The family-oriented comedy-western was 

well received and the club made some good 

money for its projects," stated CVD executive 

vice-president Paul Fieberg, who handled 

arrangements for the studio. 

Present at the showing were Richard 

Jury, who portrays the over-zealous undertaker 

Herman P. Lovejoy; Richard Erdman, 

the director, and Charles E. Sellier, producer 

of "The Brothers O'Toole." 

Aurora Mayor Paul C. Beck was a featured 

guest and presented Sellier with the keys 

to Aurora for the recognition Sellier and 

CVD have brought to the city. 

'Devil' Producer, Star 

Meet Press in Denver 

DENVER—The Tabor Theatre, 3333 

West Alameda Ave., Monday night (4) 

hosted a press party for Georgina Spelvin, 

star of "The Devil in Miss Jones," and Gerard 

Damiano, producer of the X-rated motion 

picture. 

Following a screening of the film, Miss 

Spelvin and Damiano held a question-andanswer 

session for media members, expressing 

their attitudes toward current reactions 

in this country to so-called "sex films." 

"The majority of Americans," said Damiano, 

"have by now seen sex films. So the 

attitudes are changing. Fewer people are 

assuming they are made by dirty old men 

for their own gratification. No, they're 

made for audiences." 

Damiano, whose other credits include 

"Teeny Tulip," "Sex USA" and "Changes," 

said his next film will be a "straight" love 

story with no hard-core sex scenes. 

License to Cine Plaza 

TUCSON, ARIZ.—The city 

has issued a 

business license to Arizona Cinema Corp. to 

operate the Cine Plaza Theatre, 318 East 

Congress St. 

Patron Misconduct Charged 

SAN JOSE, CALIF.—Deputy Dist. Atty. 

Al Fabris has charged that some patrons 

at the Pussycat II Theatre, 400 South First 

St., have "engaged in indecent exposure" 

and "other acts" in the movie house. Fabris 

told Superior Court Judge O. Vincent Bruno 

that undercover San Jose pwlice investigations 

indicated that patrons of the theatre 

participated in what he termed "bizarre, 

antisocial acts." The court continued a hearing 

on a complaint by the district attorney's 

office, which is attempting to close the 

Pussycat II. 


— 

— 

— — 

'Deep Thrust' Scores 

400 in Isl Loop Week 

CHICAGO— "Deep Thrust," new at the 

Michael Todd Theatre in the Loop, captured 

the city's first-run grossing lead with 

a stout 400 first week. "The Harrad Ex- 

{)eriment" bowed in with 250 per cent at the 

Carnegie Theatre and "Pat Garrett and Billy 

the Kid," another new arrival, gave the 

Woods Theatre a rewarding 275. 


Carnegie The Harrad Experiment (CRC) 250 

Cinema I Love You Rosa (SR), 2nd wlening at the Fine Arts and 

State II, rated 140—the best score toy a new 

picture. 

Embassy 1, 2 Lost Tongo in Poris (UA), 3rd wk. 250 

Festival Cries and Whispers (New World), 

4th wk 200 

Fine Arts, State II A Worm December (NGP) ..140 

Five theatres The Soul ot Nigger Charley (Para), 

2nd wk 150 

Four theatres The Doy ot the Jackal (Univ), 

2nd wk 295 

Four theatres Hitler: The Last Ten Days (Para), 

2nd wk 225 

Four theatres Little Loura ond Big John 

(Crown) 110 

Four theatres Lost Horizon (Col), 2nd wk 180 

Four theatres Pot Garrett ond Billy the Kid 

(MGM) 2nd wk 210 

Parkway 2 The Poseidon Adventure (20th-Fox), 

24th wk 100 

Seven theotres Charlotte's Web (Para), 2nd wk. 215 

Watts Mill 4— Closs of '44 (WB), 8th «k 100 

real estate, because of reported tentative 

plans to expand his auto dealership operation. 

The Skyline Drive-In will continue to 

operate this summer and fall under the De- 

Witts' management, before closing in late 

1973. The DcWitts plan to reopen the 

Shelby Drive-In in time for the 1974 season, 

renovating the property and moving 

some of the Skyline equipment and facilities 

to that site. 

Present staffs at the theatres will be retained, 

the DeWitts emphasized. Walter 

Childers, manager of the Cinema and its 

forerunner, the Strand, as well as the Skyline 

Drive-In, for the past 16 years, will 

continue to manage the local theatres. No 

change in film policy is anticipated. 

DeWitt serves on the board of directors 

for the Theatre Owners of Indiana and also 

is chief barker of the Indianapolis Variety 

Club. He and Mrs. DeWitt will handle the 

booking and buying of the films to be 

shown here from their office in Noblesville. 

M. Switow & Sons of Louisville had 

operated movie houses in Shelbyville for 

many years and formerly owned the old 

Ritz Theatre here. It was shuttered many 

years ago. The Switows built the Skyline 

Drive-In and purchased the Shelby Drive-In 

in the mid-1950s, immediately closing the 

latter facility. 

Vertical May Become New 

Fashion in Shop Centers 

BOSTON—The shopping center, noted 

for its horizontal sprawl, may be going 

vertical, according to Land Use Digest, published 

by the Urban Land Institute. 

The publication notes that a four-level 

shopping center is under construction in 

Rego Park in the Elmhurst section of 

Queens, New York City, and a seven-story 

center is under way in downtown Chicago 

with office space built into it. 

St. Louis WOMPI Fete 

June 20 in Clayton 

ST. LOUIS—Myra Manning Bradley, 

Wehrenberg Theatres, vice-president-elect 

of WOMPI, reports that the annual meeting 

and installation of officers of the group is 

set for Wednesday (20) at the Leather Bottle 

in suburban Clayton, Mo. The event will 

kick off with cocktails at 6 p.m., followed 

by dinner at 7 p.m. 

The new slate will be headed by Eileen 

Sessel, with retiring president Dolores Strinni 

serving as chairman of the event. 

Guests are welcome and are urged to 

contact any WOMPI for reservations. 

$4-Per-Carload Admission 

Spreading in Boston Area 

BOSTON—The $4-per-carload policy recently 

instituted at four Redstone drive-in 

theatres in metropolitan Boston has expanded 

to General Cinema Corp. underskyers. 

The plan, in effect at Redstone's Dedham, 

Neponset, Revere and VFW Parkway driveins, 

is now being used at GCC's Natick and 

Plaza Twin drive-ins. 

A $4 plan has been used for some time 

at the Medford Twin drive-ins and Meadow-Glen 

Twin drive-ins, suburban Medford, 

while the Starlite Drive-In, North 

Reading, is charging $3.50. 

Plan Duo in Fairview Plaza 

EDWARDSVILLE, ILL.—A second major 

commercial development in Fairview 

Heights is now in the planning stages. The 

$50 million, 175-acre development will be 

known as Fairview Plaza and among other 

facilities slated for the project is a twin 

mini-theatre, to be constructed next year. 

The developer of Fairview Plaza is Creative 

Environments of St. Louis. 

Elmer N. DeWitts Acquire 

3 Shelbyville Theatres 

SHELBYVILLE, IND.—Mr. and Mrs. 

Elmer N. DeWitt of Noblesville, Ind., have 

purchased the Cinema Theatre on South 

Harrison Street, the Skyline Drive-In at 

State Route 44 and Road 421 and the former 

Shelby Drive-In property on East 421 

near State Route 244. All were sold by M. 

Switow & Sons of Louisville, Ky., to local 

auto dealer Donald Siebert of the Marietta 

area, who then resold the Cinema Theatre 

and Shelby Drive-In properties and the Skyline 

Drive-In equipment and business to the 

DeWitts. 

Siebert retained ownership of the Skyline 

THESRÊ EQurpiH^rr 

"Everything for the Theatre" 

339 N«. CAPITOL AVE., INDIANAPOLIS, IND. 

WANTED: 





us: 


HORIZON FILMS 

137 E. Forsyth, Suite 317 Jacksonville, Flo. 32202 

Phone (904) 356-2003 



Carolinas. 

BOXOFFICE :: June 18, 1973 C-1

KANSAS CITY 

The Brooksidc Theatre, de luxe southside ret Miller, corresponding secretary. Hazel 

neighborhood house of the National LcNoir is to be the installing officer . . 

. 

The WOMPIs held a garage sale last weekend 

(15-16) at the home of Bonnie Aumiller. 

Household items, appliances, clothes and 

— 

miscellaneous items were offered to raise 

were two Warner Bros, films "What's Up money to help support the numerous humanitarian 

service projects of WOMPI. 

Warner Bros, held two trade sneak previews 

last weekend. "Cahill, United Stales 

Marshal" was screened at the Ranchmart 3 

and "405. The change will be effective 

Saturday (16). The Glenwood 2 sneaked 


"The Last of Sheila" Friday (15). 

The MPA picnic came off without a 

Debbie Glenn is the new secretary to 

hitch Monday (11) at the Glenwood Lake, 

Danny Smart. Commonwealth Theatres district 

manager. She is new to the industry. 

Linda Howell, secretary to Ed Bomberger, 

Commonwealth executive vice-president, 

left the industry Friday (15). She is moving 

to Mesa, Ariz., with her husband Stan. 

his antique popcorn machine, dispensing 

Jean Calvert, Universal Pictures head 

goodies. 

booker and office manager, visited her 

Screenings at Commonwe; 1th: "The Emperor 

of the North Pole" (20th-Fox), Tues- 

Tuesday (11, 12). 

daughter and family in Indiana Monday and 

day (12), and "Geronimo" (Cinemation), 

Thursday (14) MGM screened "Shaft Bob Jackson, Universal Pictures shipper, 

. . . 

in Africa" Wednesday (6) instead of the was on vacation last week and enjoyed fishing. 

Bob's wife Peg is the new branch man- 

scheduled "Trader Horn," as the print was 

delayed . . . Screenings at Petite: "The ager's secretary at National Screen Service. 

Friends of Eddie Coyle" (Para), Tuesday 

(12), and "Superfly TNT" (Para), Wednesday 

(13) ... "Tom Sawyer" (UA) was manager's secretary, was also on vacation. 

Lela Kreglinger, United Artists branch 

shown at two invitational screenings—Tuesday 

morning (12) at the Ranchmart and Bertha Kanning, L&L Supply bookkeeper, 

returned from a European vacation. 

Saturday morning (16) at the Blue Ridge 

Barbara Neilson is the new office girl for 

Cinema. 

the firm. 

The WOMPI Club will hold the installation 

of 1973-74 officers Tuesday (26) at a Forty years ago, according to the column 

special dinner at the Top of the Tower. by that name in the Kansas City Times 

Cocktails will be at 7 p.m., followed by Monday (11). "I Love That Man," with 

dinner at 7:30 p.m. Cost of the dinner is Edmund Lowe, Nancy Carroll, Robert Armstrong 

and Lew Cody, was at the Newman 

$4.50 and all industry members are cordially 

invited. To be installed are: Mary Jane Theatre. Laurel and Hardy clowned in "The 

Silver, president; Ruby Shultz, first vicepresident; 

Frances Frame, second vice-presi- 

Maurice Chevalier starred with Baby Le 

Devil's Brother" at the Loews' Midland and 

dent; Patty Poessiger, recording secretary; Roy in "A Bedtime Story" at the Plaza. Bill 

Phyllis Seward, treasurer, and Mary Marga- Robinson, the "Old Maestro" of tap dancing, 

opened at the Mainstreet in his stageshow, 

"Going to Town." 



HAWAII TOO. 

When you come to Waikiki 

don't nuss the famous 

w Don Ho Show. . . at 

IBAWAII 

, „ ,_ ,, the film. Her husband Don Schain, who is 

, 

^Horn^ Cinerama s Reef Towers Hotel. 

IN WAIKIKI: REEF REEF TOWERS EOGCWATER a screenwriter-director, was with her for 

- - 

General circuit, inaugurated a bargain policy 

Wednesday (13) with the showing of two 

encore films for 50 cents, one price for 

everyone, any time, any seat. The openers 

Doc?" and "Skin Game." Commonwealth 

also announced that its Ruskin 1 Theatre 

will be known as "Take 1." presentmg 

double features and music of the '20s, '30s 

south of the Glenwood Manor Motel in 

Overland Park, Kas. For a change, the 

weatherman kept the rain clouds away and 

Filmrowites had a great time in the sack 

race and softball game. Byers Jordan of 

Commonwealth Theatres was on hand with 

Cheri Caffaro, the blond film actress who 

plays Ginger in "Girls Are for Loving," 

made a personal appearance Wednesday 

evening (13) at the Hiway 40 Drive-In in 

connection with the Midwest premiere of 

the film's opening. A Ginger look-a-like 

MID-CONTINENT Theatre Supply Corp. 

1800 Wyandotte, Kansas City, Mo. 64108 

Phone (816) 221-0480 W. R. "Bill" Dovis, Mgr. 

PROMPT • EFFICIiNT • COURTEOUS 

contest was held. The couple recently returned 

from Cannes, France, where the feature 

was shown out of competition at the 

film festival. "Girls Are for Loving" is a 

Walter Reade Organization film distributed 

by Mercury Film in this area. 

Two Films Are Being 

Made in Oklahoma 

OKLAHOMA CITY—Two motion 

pictures 

are before the cameras in this state, 

each one starring David Carradine, who currently 

is in the popular TV adventure series, 

"Kung Fu." 

According to Carl Clark, assistant to Lt. 

Gov. George Nigh, the films involved are 

"Around" and "A Country Mile," both being 

shot on locations around the Braman 

area in Kay County in extreme north central 

Oklahoma. Shooting will probably continue 

into June, work having started early in May. 

Carradine is producing, directing and 

starring in "Around" but merely starring in 

"A Country Mile," which is being directed 

by Michael Greene and produced by Skip 

Sherwood. Greene told the Daily Oklahoman 

that the budget for "A Country 

Mile" is around $250,000. 

He added that each of these movies centers 

on events that occurred in the 1940s 

but outside of having this point in common, 

they are entirely different types of stories. 

Greene said that after looking all around 

the country for the right location, he and 

other members of the company found exactly 

the type of scenery they needed in 

Oklahoma and in nearby Hunnewell, Kas., 

where several scenes will be shot. 

Don Reddy Associated 

With Mulberry Square 

DALLAS—Don Reddy, who has built an 

outstanding reputation throughout the 

Southwest with his camera work on TV 

commercials, industrial and feature films, 

has joined the staff of Mulberry Square 

Productions, it was announced here by Nick 

Nicodemus, Mulberry vice-president. 

"While Don's expertise with a camera is 

well known to people in the trade," Nicodemus 

said, "he also is extremely talented 

and creative in other areas. He's a good 

thinker, a problem solver and he enthusiastically 

shares our philosophies of care 

and concern for every project. We want to 

keep him behind the camera as long as we 

can because he's so good but his responsibilities 

will extend into creative and management 

functions as well." 

Reddy will be behind the camera for Mulberry 

Square Productions' initial theatrical 

feature entitled "Benji," which starts filming 

June 25 and he will function exclusively 

with Mulberry Square in the television 

commercial and industrial film area. 

Julie Andrews and Omar Sharif will star 

in Blake Edwards' film, "The Tamarind 

J-2 

BOXOFFICE :: June 18, 1973 

Seed."

TAKING OFF! 

1st WEEK -Palace Theatre, Buffalo $5,967 

1st WEEK-RKO Majestic Theatre, Madison $4,671 

1st WEEK -Fine Arts Theatre, Dallas $4,954 




Flyus» 

CHICAGO 

starring AUCE SPIVAK, DAVID DREW, BOB HODGE and CALVIN CULVER 

Directed by MERWN NELSON A MARTY RICHARDS- GILL CHAMPION Producticxi 


Released through Kzz3\ AUDUBON FILMS 

850 Seventh Ave., New York, N.Y. 10019 • (212) 586-4913

. 

ST. LOUIS 

JJometowner Hany WaW, exhibitor, is 

featured 

in the current issue of the national 

publication Amusement Business m 

an in-depth profile by writer Lou Dufour, 

limelighting the fact that Harry always was 

a "soft touch" for show people. Harry, who 

operated the Grand burlesque here in addition 

to conventional movie houses, served 

his show business apprenticeship as a 

youngster in many tent shows, carnivals 

and fairs. 

ATTENTION ! 

Kansas City & St. Louis 

Area Exhibitors 

Call Stan Smith 

KEMP FILMS 

539 Grand Blvd., St. Louis, Mo. 

Phone (314) 535-5275 

William Wandel, retired exhibitor and 

former Paramount film salesman, resident 

of Scottish Towers retirement apartment 

complex, has re-entered Deaconess Hospital 

for surgery and treatment. 

Film stars Roy Rogers and Dale Evans 

and their son Dusty will be the headliners 

at the Sikeston Jaycee Bootheel Rodeo, set 

for August 9 through August 12, along with 

the Sons of the Pioneers. 

Former hometowners making it in the 

movies include Richard Pilcher. Lindbergh 

High and Missouri University graduate who 

has appeared in two films, "In Cold Blood" 

and "Compass of the Mind," and currently 

is a cast member with the Hartford Stage 

Company in Connecticut. Pilcher's parents 

reside in suburban Crestwood. Marsh A. 

Mason, who was graduated from Webster 

College here, is featured in the forthcoming 

movie "Blume in Love," with George Segal, 

and currently is on location in Seattle, 

Wash., as James Caan's leading lady in a 

new film. 

Our "source" in Hong Kong advises that 

the Hong Kong government has postponed 

showing of the Oscar-winning film "The 

Godfather" until after completion of a 

$1,200,000 campaign against violent crimes. 

The movie, which already was passed by the 

Hong Kong censor board, was scheduled to 

open Thursday (28) in seven city theatres. 

A government spokesman said cinema managers 

and film distributors have been asked 

ATTENTION: ST. LOUIS 

TERRITORY EXHIBITORS 

_ »-.»ti| sound, and 

cÛjîSb prelection 

W>-*^^ 

equipment. 

Contacf 

TRI STATE THEATRE SUPPLY 

151 VANCE Memphis, Tenn. 38103 

525-S249 

S\ari BOXOFFICE coming . . 

D 1 year for $10 D 2 years for $17 (Save $3) 

D PAYMENT ENCLOSED D SEND INVOICE 

to reduce the showing of "violent films" 

during the campaign, which ends July 14. 

Charles Thomas Samuels, an English professor 

and film teacher at Williams College 

contends that too much movie watching can 

dull a student's mind, with his hypothesis 

raising troubling questions about the role of 

film study in higher education. Samuels' 

opinions on the subject are aired in a recent 

edition of Humanities, the official newsletter 

of the National Endowment for the 

Humanities, which has awarded him a fellowship 

to complete work on a book on film 

aesthetics. 

Commenting on the 

growing campus interest 

in film, manifested by the increase in 

the number of film courses and degree programs, 

Samuels said, ". . . this rush to film 

courses is encouraging a new species of illiteracy. 

It threatens to undermine the culture 

that higher education is designed to uphold." 

Samuels decries what he calls "the 

celebration of trash as art" in many film 

courses, citing campus attitudes toward 

"The Godfather," saying, "No literary 

critic 

took 'The Godfather' seriously as a novel 

but many film critics—and the academics 

who look to them for guidance—treated it 

with great respect as a film." These remarks 

were coupled with similar disparaging remarks 

about "Love Story." 

Samuels said, "Cinema can be an art, as 

impressive and important as the arts that are 

traditional components of the curriculum, 

yet too many film 

courses make no distinction 

between commercial films or artifacts 

or even trash and true examples of cinema." 

The Washington Post News Service commenting 

on the Samuels article concluded 

with, "The immediate question is whether 

Samuels is capable of making those distinctions." 

Les Pollack to Head NYU 

Low School Alumni Fund 

NEW YORK—^Lester Pollack, senior 

vice-president and execuitve committee 

member of Loews Corp., has been named 

chairman of the Law School Alumni Fund 

of New York University. 

Pollack, who is vice-president and a 

member of the board of directors of the 

NYU Law School Alumni Ass'n, succeeds 

Martin Lipton, a partner of the New York 

law firm of Wachtel, Lipton, Rosen & 

Katz, who has been made president-elect 

of the association. 

"The Deadly Trackers" by Cine Films 

will star Richard Harris, Rod Taylor, Neville 

Brand and Al Lettieri. 

These rates for U.S., Canada, Pan-America only. Other coun^ries: $15 a year. 

THEATHE „ 

STREET AOMESS 

TOWN - STATE ZIP NO 

NAME K»l 

. 

:C i^l 

. 

BOXOFFICE-THE NATION -. FILM WEEKLY 

' , 54124 

825 Van Brunt Blvd., Konsas Ci 

' 

BOXOFFICE ;: June 18, 1973

WE CANNOT PROMISE YOU THE BOXOFFICE OF AN OSCAR BOOKING ... WE 

DO PROMISE TO PRESENT EVERY PERFORMANCE WITH THE SAME EXCEL- 

LENCE IN EQUIPMENT AND ENGINEERING TECHNOLOGY. SERVING THE 

MOTION PICTURE INDUSTRY FOR OVER 40 YEARS WITH PROFESSIONAL 

AND PERSONAL PRIDE. 

^ 

EMERGENCY 

/^ O 

SERVICE- SPRINGFIELD, ILL. 217-525-7575 

CHICAGO, ILL. 312-427-7871 

1309-13 SOUTH WABASH AVENUE 

THEATRE EQUIPMENT CO., 

INC. 

CHICAGO, ILLINOIS 60605 • (312) 427-7573-4-5 

BOXOFHCE :: June 18, 1973 C-5

C H I 

C A 

Jack Clark, president of NATO of Illinois, 

attended the NATO national executive 

meeting in LaCosta, Calif. 

Warner Bros, publicist Frank Casey was 

joined by George Kennedy for talks on 

"Cahill, 

U.S. Marshal." 

"Sisters" came in for some additional 

publicity when Brian De Palma, writer-director, 

and Gene Cole, in charge of press 

relations for American International Pictures, 

made some last-minute rounds. The 

film opens outlying Friday (22) . . . Film 

— Our "24th" Year — 

CANDY-POPCORN 

SEASONING-BOXES-BAGS 

For Theatres and Drive-ins 

—SEND FOR NEW- 

COMPLETE PRICE LIST 

Distributors For 

ORANGE CRUSH and 

FULL LINE SYRUPS 

POPCORN BUTTER CUPS 

We Carry Full Line Hot & Cold Cups 

Freight Paid on Orderi of $150.00 or Mora 

KAYLINE CANDY COMPANY 

WE 9-4643 

1220 S. Michigon Ave. Chicago 5, III. 

critics from the Midwest area attended a 

hosted by Norman Jewison. The film 

special screening of "Jesus Christ Superstar," 

opens at the Chicago Theatre July 25. 

Milt Levins, head of Avco Embassy Pictures, 

is justifiably proud of the honor 

bestowed on his daughter, membership in 

the National Honor Society, by Crete- 

Monee High School. 

Hariy Goldman, district manager for 

Warner Bros., and his wife spent a holiday 

in Majorca. 

John Rossen, owner of the Palace and 

Marshall Square theatres, is okay following 

a stay in the hospital for a checkup. 

Orlando Mendoza is the new owner of the 

Alvin Theatre. Originally from Peru, Mendoza 

had operated the Hub, until he went 

into the nightclub business in Mexico. He 

also brings in vaudeville acts from Mexico 

from time to time. 

"The Chinese Connection," which stars 

Bruce Lee, the karate expert, opened at the 

United Artists Theatre Wednesday (13). 

Ron O'Neal was in town Wednesday (13) 

to herald his new Paramount release "Superfly 

TNT," which is set for a first showing 

at the Roosevelt. Sherman Wolf, who 

arranged O'Neal's press interviews, is doing 

the same for Robert Mitchum Thursday 

(21) in connection with another new Paramount 

film, "The Friends of Eddie Coyle." 

Sometime this month there will be further 

preopening action in behalf of "Dillinger," 

due to open at the State Lake Theatre in 

July. Michelle Phillips, who has the role of 

Dillinger's girl friend Billie Frechette, and 

John Milius, who wrote and directed the 

movie, both are to be in town. 

"Invasion of the Bee Girls" bookings are 

mounting. Thus far, some 60 theatres in 

Illinois and Wisconsin will participate in the 

initial showing of the film. Since Virgil 

Jones, head of JMG Film Co. operations in 

this area, has to start a new campaign for 

the launching of "The Student Teachers," 

Dennis Sanders, director of "Invasion of the 

Bee Girls," will take over touring in Illinois 

and Katie Saylor will tour the Wisconsin 

territory. 

The Wolk Co. factory closed for a twoweek 

vacation period starting Monday (11). 

However, the company's offices will be 

open to serve customers. Ira Kutok will be 

in the East during this time to talk with 

clients and associates. 

Neil Russell, formerly with Paramount 

Pictures as a booker, has joined Columbia 

Pictures as Chicago salesman . . Columbia 

. 

Pictures staffers are looking forward to the 

results of late-June multiple bookings of 

(Continued on page C-8) 

Join the Widening Circle 

Send in your reports to BOXOFFICE 

on response of patrons to pictures 

you show. Be one of the many who 

report 

to— 

THE EXHIBITOR HAS HIS SAY 

A Widely Re». " Weekly Feature of Special Interest 

Address your letters to Editor. 

"ExhiHtor Has Ks Say." 825 

Von Brunt Blvd.. Kansas CSty, 

Mo. 64124. 

BOXOFFICE 

Ai v'xys in the Forefront With the News 

C-6 BOXOFFICE :: June 18, 1973

Welcome 

lo the club 

Harold S. Geneen 

Chairman and President, 

International Telephone 

and Telegraph Corp. 

Frank R. Milliken 

President, 

Kennecott Copper Corp. 

Dr. Elmer W. Engstrom 

Past President and 

Chief Executive Officer, 

RCA Corp. 

Lynn A. Townsend 

Chairman of the Board 

Chrysler Corp. 

Daniel J. Hdughton 

Chairman of the Board, 

Lockheed Aircraft Corp. 

William P. Gwinn 

Chairman, 

United Aircraft Corp. 

James M. Roche 

Past Chairman of the Board, 

General Motors Corp. 

Ten of the busiest men in America. 

Yet each one found the time to serve as 

Chairman of the U.S. Industrial Payroll 

Savings Committee. 

Each one gave his energy and leadership 

to the task of selling America's business 

men on making U.S. Savings Bonds 

available to their employees through the 

automatic Payroll Savings Plan. 

They believed in what they were doing. 

And they did it well. 

They didn't reach quite everybody. 

Some business executives still haven't 

had a chance to find out how easy and 

worthwhile it is to offer Payroll Savings. 

Gordon M. Metcalf 

Chairman of the Board, 

Sears, Roebuck and Co. 

"You" 

. 

B- R. Dorsey D.S. MacNaughton 

President, Chairman Chief Executive Officer, 

Gulf Oil Corp. 

The Prudential 

Insurance Company of America. 

And how positive an effect it can have 

on employee moraleas well asthe nation's 

economic strength. 

If you're among them, get the Savings 

Bond story by writing Director of Marketing, 

The Department of the Treasury, 

Savings Bond Division, Washington, D.C. 

20226. 

You don't have to run the U.S. Industrial 

Payroll Savings Committee to doyourpart. 

Just install and promote the Payroll 

Savings Plan in your company. 

America needs you. 

Join the club. 

f^'\ Take stock in America. 

\,:;^ U.S. Savings Bonds 

0® The V. S. Governmenr Joes not pa}' for this advertisement. Il is presented as a public service in cooperation with The Department of The Treasury and The Advertising Council 

BOXOFFICE :: June 18, 1973 C-7

CHICAGO 

(Continued from page C-6) 

"Wattstax." The attraction had its first 

showing a few months ago at the M&R 

Oriental Theatre in the Loop. 

Edward Edwards, head of Azteca operations 

in this area, hosted Maximillian Vega, 

president of Procinemex, during his visit 

here. Procinemex was formed four years 

ago to devote time exclusively to Mexican 

films. Edwards reports that since the reopening 

of the 950-seat Garden Theatre in 

East Chicago, Ind., Azteca now is serving 

four Spanish film movie houses within a 

one-block area in downtown East Chicago. 

Jeff Piwaronas, who took over the Garden, 

is presenting Spanish films exclusively. 

Roberta Teitel, daughter of the Charles 

Teitels, had a warm reception from Johnny 

Carson when she appeared on his TV show 

Friday (8) to talk about her own venture. 

Lifestyle Experimentation, Inc. It involves 

her helping people to realize their "dreams" 

or "fantasies." She also was featured in the 

Monday (4) editions of Newsweek. Basically, 

Roberta proceeds in behalf of clients 

who want to embark on some ambition 

while they are employed in a regular or 

routine activity. Roberta continues in her 

post as creative director for an advertising 

agency here, Anthony Wainwright & Asso- 

5^ Tt'ATCH PROJECTION IMPROVE ^^ 

^^^ itfiih ^^00 

^ NEW TECHNIKOTE £ 

g SCREENS S 

^ XRL (I^NTICULAR) ^^ 

EXHIBITORS URGED TO INVEST 

IN PRODUCTION FOR SURVIVAL 

Roy B. White Tells NATOs 

Of 3 States Big Audience 

Ready for 'Right' Fihns 

NASHVILLE—Roy B. White, president 

of the National Ass'n of Theatre Owners, 

in addressing the joint convention of the 

NATOs of Alabama. Georgia and Tennessee 

at the Hilton Airport Inn, pointed out 

that the three facets of the motion picture 

industry, producers, distributors and exhibitors, 

must respect the needs for one another 

but. in the long run. the latter group is the 

one that can provide the vital ingredient: 

audiences. 

'Huge audiences are ready to be entertained 

by the movies and they prefer escapism 

entertainment and the exhibitors are 

ready to complete the illusion with their 

modern theatres," White said. 

Must Provide Own Supply 

He called upon his listeners to indulge in 

constructive thinking and "the exhibition industry 

must accept the fact that we will have 

to provide a source of supply upon which 

we can depend, a source that is loyal and 

willing to commit itself to the mutual health 

and welfare of production and exhibition. 

"We have no choice but to help ourselves 

and I urge every exhibitor to. in some way, 

become actively engaged in the production 

of motion pictures which are committed to 

the exhibition industry." 

He urged those present to sidetrack plans 

for a new theatre and put the money where 

it would insure film production. White added 

that the growing interest of exhibitors 

and outsiders to enter into movie production 

is a step in the right direction but must be 

intensified. He stated that it was necessary 

for many new sources to join the ranks of 

those in production, such as Fuqua Industris. 

Wometco. Sherrill Corwin, Faberge. 

Marvin Goldman. Bristol Myers, Gulf & 

Western, United Artists Theatres, Quaker 

Oats, Tafi Broadcasting, Readers Digest, 

Famous Players and others. 

High Impact Films Needed 

"We need high impact films the year 

around and exhibition is doing its share by 

providing retail outlets," the NATO chief 

said. 

"We have no problems we can't cure. We 

must adopt a philosophy of positive action 

to achieve what we want by what it is instead 

of what it used to be. Remember that 

the motion picture is the best of art forms, 

since it combines all the rest into one. Il 

has limitless capacity to entertain and enlighten. 

TTie rest is up to us. 

"Consider this possibility. If each state 

would cause one picture to be made each 

year, what a help that would be to all of 

us." 

White was introduced by NATO convention 

chairman Fred Massey. his longtime 

friend, and was the featured speaker at the 

Monday (4) luncheon. Also speaking at this 

luncheon was Nashville's Mayor Beverly 

Briley, who welcomed the members of the 

NATOs of the three states to the city for 

their June 3-5 conclave. Seated on the dais 

were Hollywood's Jeff Bridges and Valerie 

Perrine, stars of "The Last American Hero," 

who were introduced by 20th Century-Fox's 

Ralph Buring. 

Monday afternoon was devoted to a visit 

to Opryland, U.S.A., the musically themed 

llO-acre family amusement center. 

Tuesday morning (5) featured an Equipment 

Forum, "What's New on the Horizon?", 

-with Bill Toney, Martin Theatre Co. 

vice-president for construction and equipment, 

as moderator. Participants included 

Al Boudouris, Eprad Corp.; Glenn Berggren. 

Wil-Kin. Inc.; Red Hall, the Coca-Cola 

Co.; Jim Coleman, Blevins Popcorn Co.. 

and Don Howell. Capital City Supply Co. 

Paul Roth, president of NATO of Virginia, 

was the speaker at the Tuesday (5) 

luncheon, discussing "How to Get That Extra 

Buck and Why It Pays to Belong to 

NATO." Roth stressed ticket-selling tips 

and promotion ideas, 

after being introduced 

by Leon DeLozier of Cookeville, a member 

of the convention committee. 

George Roscoe, national NATO's exhibitor 

relations director, brought the convention 

a message pertaining to the projected 

membership campaign scheduled for the 

fall. 

Bringing the convention to a close was 

the annual banquet, presided over by Massey. 

who introduced Frederick Storey, president 

of the Atlanta-based Storey Theatres. 

Storey presented to a surprised J. H. "Tommy" 

Thompson, president of NATO of 

Georgia and the Hawkinsville-based circuit 

bearing his name, a huge silver tray bearing 

this inscription: "Presented to J. H. "Tommy" 

Thompson, NATO of Georgia president, 

this 5th day of June 1973 in recognition 

of 27 years of rendering unselfish, loyal 

and dedicated service to the motion picture 

industry by the National Ass'ns of Theatre 

Roy B. White to Address 

NATOS oi La.. Miss. 

Biloxi, Miss.—Roy B. White, president 

of the National Ass'n of Theatre 

Owners, will address the combined convention 

of the NATO units of Louisiana 

and Mississippi. 

The exhibitors opened their conclave 

here Sunday (17) and it will continue 

through Wednesday (20). Convention 

headquarters is the Broadwater Beach 

Hotel. 

Owners of Alabama, Georgia and Tennessee." 

In his presentation speech, Storey cited 

highlights of Thompson's exhibition career 

from the time he started as an usher in a 

Dallas, Tex., theatre, traveled the country 

for the Fox Film Co., doing exploitation and 

selling, until he purchased the old Hawkinsville 

Theatre and built it into a Georgia 

circuit. Thompson organized Motion Picture 

Owners and Operators of Georgia (now 

NATO of Georgia) 27 years ago and has 

served as its only president. Today he's 

known far and wide as "Picture Show" 

Thompson. 

W. W. Limmroth of Mobile, representing 

NATO of Alabama, tendered a tentative 

invitation to the delegates to hold next year's 

convention in Mobile or Birmingham. 

A dance, hosted by Queen Feature Service 

and American National Pictures and 

featuring the music of the Counts, brought 

the convention to a close. 

Other hosts for convention events included 

(Sunday): cocktail party. Craddock Films 

and Atco Gibraltar, both of Atlanta; buffet 

dinner. Red Hall for the Coca-Cola Co.; 

dance. Wagner Sign Services, William J, 

Weakley, Nashville. Monday: breakfast, 

Martin Theatres, Columbus, Ga.; luncheon 

and Opryland tour, NATO convention committee; 

bus host. National Theatre Supply 

and National Screen Service, Atlanta. Tuesday: 

Tennessee country ham breakfast, 

Cumberland Amusement Co., James Cardwell, 

and Mid-Tennessee Amusement Co., 

Ernest Martin; luncheon, Wil-Kin, Inc.. 

Charles Fortson, Atlanta; cocktail party, 

Capital Supply Co., Don Howell, Atlanta; 

dinner, Blevins Popcorn Co. and Massey 

Seating Co. 

Convention 

Last to check in 

Highlight* 

for the convention were 

W. W. "Woodie" Sherrill, MGM Southern 

division manager, and James Corbett, MGM 

Atlanta exchange manager. Their registrations 

brought the attendance up to 181, a 

figure highly satisfactory to sponsors of 

the convention. 

• 

A tour for the ladies on the final day 

proved interesting and informative. It started 

with a visit to Andrew Jackson's home, 

the Hermitage, then visits to the Tennessee 

Botanical Gardens and to the Fine Arts 

Center at Cheekwood, a 60-room mansion 

with lovely landscaped vistas, a tour of residential 

sections where country music stars 

live in elegant homes and a stop for a luncheon 

at the St. Clair Restaurant, where they 

(Continued on next page) 

BOXOFHCE :: June 18, 1973 

SE-1

Gov. John West Secures Production 

For South Carolina in LA Campaign 

LOS ANGELES. CALIF.—Gov. John 

West has completed negotiations with producer 

Jack Lawrence to initiate a new South 

Carolina Film Commission with his production 

of "Seize the Day." 

Lawrence and the governor agreed upon 

total state cooperation for the film which 

the governor hopes will be the first of several 

Hollywood-based pictures to use state 

facilities for filming. In fact. Governor West 

and his staff followed up successful conferences 

here with Lawrence with talks with 

additional producers to apprise them of the 

facilities offered by South Carolina. 

West said the Lawrence production has 

stimulated such interest in film production 

in South Carolina that he will set up a 

state film commission to make full arrangements 

for studios and independents to film 

in South Carolina more easily and at less 

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cost. He added that South Carolina is going 

to go all out to attract Hollywood production. 

Slides of various locations to be used on 

"Seize the Day," which will start filming 

in and around the South Carolina capital 

in September, were shown to some 60 production 

executives by the governor at a 

Wednesday (6) cocktail reception at the 

Sheraton Universal. 

According to Lawrence, the new educational 

TV plant, in Columbia, an $18,000,- 

000 facility, offers every conceivable aid 

necessary to modern filmmaking. In addition. 

West has promised the use of authentic 

costumes from the Civil War for "Seize 

the Day," which will be developed by Lawrence 

from a filmscript by Tom Pope and 

based on the novel "Josh" by William Weber. 

The state also will furnish cannon, guns 

and actual locations pertaining to the Civil 

War period story. Additionally, the state 

will provide members of the National 

Guard, horses and other facilities. 

Joining West in his Hollywood campaign 

were Henry Cauthen, president of the ETV 

system; his assistant Tom Steppe and production 

manager Tony Grosbell. Governor 

West and his staff are now training people 

and holding seminars on film production to 

aid their 

project. 

Convention 

Highlights 

(Continued from preceding page) 

were entertained by Ramona Jones, an expert 

country fiddler and wife of "Grandpa" 

of TV's "Hee-Haw" and her son, an expert 

banjo plucker. Later, the convention ladies 

were guests at a simulated recording session. 

Each lady on the tour was given a string of 

pearls, purchased by Fred Massey during 

a recent tour of Spain, as a door prize. 

Massey bought the pearls especially for distribution 

on this gala occasion. 

Guests on the tour, which was conducted 

by WSM Grand Olj Opry Tours and hosted 

by Highland Enterprises and Theatre Service 

Co., lavished praise on the three cochairmen, 

Mrs. Mary Jean DeLozier. 

Cookeville, and Mrs. Judy Coleman and 

Mrs. Dee Massey, Nashville, for setting up 

such unusual entertainment. 

• 

One Atlantan became rather redfaced 

when the mechanical stool pigeon at the 

Nashville Airport put the finger on him 

and it was discovered that the bleeping was 

caused by the Playboy Club key he was 

carrying in his wallett 

• 

Atlantans using Eastern Airways were 

amazed to learn after the 350-mile, 40- 

minutc flight, that they arrived "before they 

started" from Atlanta, due to gaining one 

hour in moving from EDT to CDT. The 

Atlantans had to give back this time they 

gained, however, when they flew home. 

• 

Conventioneers were given a free afternoon 

Monday (4) and were transported by 

bus from the Hilton Airport Inn to Opryland 

U.S.A., an amusement center which 

tells 

the story of American music from folk 

to jazz. Five musiclands are recreated in 

sight and sound; in addition there are many 

exciting rides, other musical presentations, 

animal shows, unique exhibitors and other 

attractions. Presently under construction at 

the center is the New Grand Ole Opry 

House, scheduled for completion early next 

year. Host on this occasion was the NATO 

convention committee, while National Theatre 

Supply and National Screen Service 

provided the bus transportation going and 

coming. Of the six big shows dotting the 

midway of this beautiful, spic and span park 

in its lovely setting, a poll among convention 

guests revealed that the "I Hear America 

Singing" production was the most fvopular 

by far. 

• 

Harry English of Moffett Enterprises. 

Montgomery, president of NATO of Alabama, 

was unable to attend because his 

company's offices were being moved to a 

new site. However, Alabama was well represented 

by a delegation headed by Harry 

Curl of R. C. Cobb Theatres, Birmingham, 

and a former NATO of Alabama president, 

and Weldon E. Limmroth of Giddens & 

Rester Theatres, Mobile, also a former president 

and member of the board of directors. 

• 

It remained for the annual banquet to 

provide the "star" of the convention in the 

person of Gayle L. Gupton, senior vicepresident 

of Nashville's Third National 

Bank. The diners were astonished when an 

unknown "exhibitor" interrupted toastmas- 

(Continued on page SE-5) 

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BOXOFFICE June 18, 197.3

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ATLANTA 

J 

H. "Tommy" Thompson, president of 

NATO of Georgia, led a delegation 

numbering 45 to the NATOs of Georgia, 

Alabama and Tennessee convention in Nashville 

June 3-5. Atlantans attending included: 

Glenn Berggren, Bill Edmondson, Charlie 

Fortson, Louise Bramblett, Wil-Kin; E. E. 

Whitaker, John Stembler jr., Mr. and Mrs. 

Thomas Pike, Georgia Theatre Co.; Fred 

Storey, James Edwards, Storey Theatres; 

Julie Kelly, Marlin Edge, Thompson Theatres; 

Stewart and Sharron Harnell, Hamell 

Independent Productions; John Huff, ABC 

Southeastern Theatres; Marilyn and Gordon 

Craddock, Cliff Craddock, Linda and Ken 

Hampton. Wayne Byrd, Craddock Films; 

Arlene Norman, Carolyn Currie, Jack 

Vaughan Productions; Bruce Stem, Bruce 

Stern Agency; George Echols, International 

Theatres Unlimited; Mr. and Mrs. James 

McMurray, Blevins Popcorn Co.; Wayne 

Chappeli, Chappell Film Releasing; George 

Cothran, Atco Gibraltar; Don Howell, 

Charlie Childs, Capital City Supply Co.; 

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Hotel, enjoyed sightseeing tours and also 

visited the open air markets, where bargaining 

over prices with natives proved to be a 

highlight of the trip. Theatres, Inc., is an 

account of Southeastern Management and 

Buying. Inc., in Atlanta, with Terry J. Morrison 

handling the buying and booking. 

V. J. Bello sr., A IP's assistant branch 

operations manager, returned from Detroit 

. . . Judith Monroe, 20th Century-Fox reception 

ist-biller, is taking part of her vacation 

. . . "Mad Dog Killers" was sneaked 

on the sam; program with "Sweet Jesus, 

Preacher Man" at Eastern Federal's Coronet 

Theatre Friday (8) while ABC Southeastern's 

Phipps Plaza selected the same 

night to show Paramount's "Paper Moon" 

on the same bill with "Camelot." 

(Continued from page SE-2) 

Fred Massey's remarks and demanded a 

tcr 

chance to be heard on his problems. These 

"problems" proved to be numerous, true to 

the industry but quite comically expressed 

and arousing uproarious laughter. When the 

hoax was exposed, banker Gupton, who 

could easily make a living as a standup 

comic, was given a standing ovation. 

• 

Fred Storey spotted a person at the bar 

who looked like Jack Nicklaus, the great 

pro golfer. Fred commented to that effect 

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to E. E. Whitaker of Georgia Theatre Co., 

who explained to him that the Nicklauslook-alike 

was "Mr. Storey," which brought 

the rejoinder from Fred, "Quit kidding! Who 

is he?" Whit wasn't spoofing. The man was 

Joe Storey, Union Carbide Co.'s man in 

Atlanta. Whitaker then introduced the two 

Storeys. 

• 

Petite Emily Massey, pretty daughter of 

Fred and Dee Massey, did Atco Gibraltar 

of Atlanta a favor by representing that 

company as Miss Atco during the convention. 

• 

Conventioneers were frequently heard 

saying that the Nashville gathering was one 

of the most interesting and entertaining ever 

staged by the tristate group. Fred Massey, 

Leon DeLozier and the others who had a 

hand in planning and carrying out the program 

were the recipients of well-deserved 

plaudits. 

Convention Registrccnts 

See 12 Product Reels 

NASHVILLE—The 12 reels of product 

provided by distributors for showing at the 

Alabama-Georgia-Tennessee Theatre Owners 

convention included: 

"Cannibal Girls," "Sisters," "Coffy," 

"Little Cigars," "Heavy Traffic," "Slaughter's 

Big Ripoff" and "Dillinger," American 

International Pictures. 

"The Brothers O'Toole," American International 

Enterprises. 

"Fly Me" and "Student Teachers," Atco 

Gibraltar Corp., Atlanta. 

"Terror in the Wax Museum," "This Is 

Cinerama" and "The Harrad Experiment," 

Cinerama Releasing Corp. 

"Clones," "Fox Style," "Superchick" and 

"This Is a High-Jack," Clark Film Releasing 

Co., Atlanta and Jacksonville. 

"Oklahoma Crude," Columbia Pictures. 

"Ginger in the Morning," "When Women 

Had Tails," "Draft Dodger" and "Pippi 

Long-Stocking," Craddock Films, Atlanta. 

"Sweet Jesus, Preacher Man," "Deaf 

Smith and Johnny Ears," "Pat Garrett and 

Billy the Kid," Metro-Goldwyn-Mayer. 

"A Warm December," "Lady Ice," "Pete, 

Pearl and the Pole," "The Chinese Connection," 

National General Pictures. 

"Paper Moon," "The Soul of Nigger 

Charley," "The Mattel Affair," "A Doll's 

House," Paramount Pictures. 

"Emperor of the North Pole," "The 

Legend of Hell House," "The Last American 

Hero," "The Neptune Factor," 20th 

Century-Fox. 

"The Day of the Jackal." "Charlie 

Varick," "Showdown," "Jesus Christ Superstar," 

Universal Pictures. 

"The Last of Sheila," 

"Superfly T.N.T.", 

"The New Land," "O Lucky Man," "Enter 

the Dragon," "Exorcist," "Blume in Love," 

"The Mackintosh Man," "Cleopatra Jones" 

and "Scarecrow," Warner Bros. 

"Tom Sawyer," United Artists. 

MIAMI 

Prances Wolfson, wife of Mitchell Wolfson, 

president of Wometco Enterprises, has 

awarded 72 scholarships to the most talented 

college-level artists in the South. Mrs. Wolfson, 

whose works in Chinese and contemporary 

art are now being acclaimed as masterpieces 

during a government-sponsored 

tour of the Orient, told the winning students: 

"Art is a world-wide language; it speaks of 

beauty and love, which all men understand." 

Eddie Eân, the New York detective of 

"The French Connection" fame, will make a 

movie in Florida based on his true life experiences. 

Pal Don Sebastian will have a 

role. Egan and two partners recently placed 

a deposit on Wendel's Restaurant in Fort 

Lauderdale. 

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BOXOFFICE :: June 18, 1973 SE-5

JACKSONVILLE 

Cheldon Mandell, owner of the Five Points 

Theatre, wore a monkey mask made by 

a Hollywood makeup artist, in promoting 

"Battle for the Planet of the Apes," final 

film in that five-picture series. 

Marsha Weaver, Universal staffer, returned 

to work after a stay in the hospital. Food 

poisoning sent her to the hospital for treatment 

. . . Rexene Grimm, Warner Bros., 

had to return to a hospital for tests on her 

back and neck. She was in an accident several 

months ago. 

WANTED: 

Have you bought your tickets for the 

WOMPI installation? Wendy Henrickson has 

them on sale for $5.50 per person. The dinner-dance 

will be held at the Holiday Inn, 

1-95 at Emerson, at 7:30 p.m. Saturday (30). 

Tickets will be on sale until Friday (22). 

Karen Lukaszewski, WOMPI membership 

chairman, announced that Kitty Cox, secretary 

to C. C. Silcox, Benton Bros., has 

joined the Jacksonville WOMPI Club. 

Cheryl Capps, daughter of Bob Capps of 

General Cinema Corp. here, has established 

and opened her independent film distribution 

company, Boca Film Distributors. Based 

in Jacksonville, the new company's first 

products include "The Legend of Boggy 

Creek" and "Preacherman Meets Widderwoman." 

Lots of luck, Cheryl! 

Julie Dowell, Universal biiler. and Buddy 

Williams, a student at the University of 

North Florida, have announced their engagement. 

Although they have not set a 

definite date, Julie informs us that it will 



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come after the first of the year. Julie and 

Buddy have been dating for several years. 

Going, going, GONE! Yes, the WOMPI's 

and their many friends answered phones and 

took bids at the 13th annual auction at the 

educational and public broadcasting station, 

Channel 7. The auction sells items, donated 

by merchants, to the highest bidder to raise 

money to support the station throughout 

the year. All the WOMPIs also are working 

diligently on the Community Club Awards 

campaign and doing a good job on it . . . 

Club members would like to thank Sunny 

Greenwood of Navy Motion Picture Services, 

Norfolk, Va., for her many contributions 

of Golden Garbage. 

Mary Hart, ABC-FST staffer and president 

of the Jacksonville Business and Professional 

Women's Club, attended the BPW 

state convention in Cocoa Beach . . . H.W. 

"Red" Tedder, city manager for ABC-FST 

in Orlando, has gone to Will Rogers Hospital 

at Saranac Lake in New York for treatment 

of emphysema, one of the hospital's 

specialties. Bill Baskin has gone to Orlando 

to help out while Red is away. 

In addition to "Battle for the Planet of 

the Apes." other new films here include 

"Slither" and "Hitler: The Last Ten Days." 

'Last Tango' Strong 

900 in New Orleans 

NEW ORLEANS—The second week of 

"Last Tango in Paris," at the Trans-Lux 

Cinerama, met expectations as it hit the 900 

level and once again claimed No. 1 gross 

ranking here. The second week of "Up the 

Sandbox," Robert E. Lee Theatre, took a 

slight drop to 550 per cent but still was high 

enough to take No. 2 ranking away from 

"The Soul of Nigger Charley," which had a 

first-week 500 at the Orpheum. 


Cine Royale—Bed Career (5R), 2nd wk 150 

Joy— High Plains DriHer (UA), 5th wk 250 

Orpheum—The Soul of Nigger Charley (Para) . . . 500 

Robert E. Lee—Up the Sandbox (NGP), 2nd wk. . .550 

Trans-Lux Cinerama—Last Tongo in Paris (UA), 

2nd wk 900 

Five of Six First-Run Films 

Score 300-350 in Memphis 

MEMPHIS—It was an extraordinary 

good week here as five of the six first runs 

Parts For Weaver, Zipper, Neumade, 

Golde, Griswold, Goldberg 

ROY 

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Box K, Cador Knolh, 

In Florido—Joe Hornstein, Inc., Miami, (305) 373-0676 

In Georgia—Capital City Supply Co., Atlonta, (404) 873-2545 

In Louisiana—Southern Theatre Supply Co., Mctoiric, (504) 831-1001 

In N. Carolina—American Theatre Supply Co., CharloMe, KTW) 

Hr"!? 

Chorlotte Theatre Supply Co., CharloHe, ('04) 333-9651 

In Tennessee—Tri-State Theatre Supply Co., Memphis, (901) 525-8249 

Nationol Theatre Supply Co., Memphis, (901) 525-6616 

jE-6 BOXOFFICE :: June 18, 1973

— 

— 

— 

on display grossed in the 300s. "The Day of 

the Jackal" and "The Soul of Nigger Charley," 

both newcomers, grossed at the peak 

350 each and were matched on that level 

by holdover "Last Tango in Paris." New 

"High Plains Drifter" and "Coffy," third 

week at the Maico Theatre, rated 300 each 

and "Hitler: The Last Ten Days," the remaining 

Memphis first run, started its Paramount 

engagement with an above-average 

125. 

Crosstown The Day of the Jackal (Univ) 350 

Loews' The Soul of Nigger Chorley (Para) 350 

MaIco Coffy (AlP), 3rd wk 300 

Memphian Lost Tango in Paris (UA), 2nd wk. . .350 

Paramount Hitler: The Last Ten Doys (Para) . . 125 

Park High Ploins Drifter (Univ) 300 

Rosselet Named Manager 

For MGM, Puerto Rico 

CULVER CITY—George Rosselet has 

been named manager of Metro-Goldwyn- 

Mayer de Puerto Rico, it was announced 

by Francisco Rodriguez, vice-president for 

Latin America and the Far East. Rosselet 

previously had served as manager of 

MGM's operations in the Philippines. 

In taking over his post in Santurce, 

Rosselet replaces Stephen Clug. Latter has 

transferred to Paris to be MGM's assistant 

Continental manager for Europe. 

NEW ORLEANS 

Jrene Mexic of Gulf States Advertising and 

Star Advertising Agency visited with 

the radio and TV media in Baton Rouge 

Tuesday, May 29. Leon Shirley, city manager 

of Gulf States Theatres in Baton Rouge, 

met with Irene and discussed new advertising 

phases . . . Irene and her husband Joe 

represented the New Orleans show business 

media as guests of WRNO radio for Media 

Night at the Jefferson Downs Racetrack and 

appeared on Channel 8 . . . Irene met with 

Terry Branson of United Film Organization 

to set up the publicity campaign for "Poor 

White Trash," which opened in a multiple 

outdoor booking Wednesday (13). 

"Battle for the Planet of the Apes," which 

opened at the Orpheum Wednesday (6), is 

of special interest here. Severn Darden, a 

native of this city, plays the leader of a 

group of human mutants who try to eliminate 

Roddy McDowall, the apes leader. 

Darden is given motivation and dialog by 

New Orleans authors John William Corrington 

and Joyce Hooper Corrington, writers 

of the screenplay of the 20th Century-Fox 

release. 

Ron Pabst of Blue Ribbon Pictures had 

a sizable addition to his family the final 

week of May: Ron's beagle Missy had a 

ten-puppy litter. At last report. Missy and 

all the puppies were doing fine. 

Blue Ribbon Pictures had a busy week: 

Mike Ripps of United Film Organization 

came in Monday (4) setting up bookings for 

a new release, "You All Come"; Wednesday 

(6), George Josephs of Crown International 

I 



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Pictures was in town for the screening of 

"Santee," starring Glenn Ford, at the ABC 

Mid-South screening room. Prior to the 

screening, Ron Pabst hosted a luncheon at 

the Andrew Jackson Restaurant for Bill 

Gehring of Gulf States Theatres and Don 

Woods, Lou Dwyer and Eddie Richards, 

bookers for that circuit. 

John A. Dobbs of Gulf States Theatres 

and his wife spent a week on the West 

Coast, where they attended commencement 



HAWAII TOO. 


'^°'^'t ^^^ ^^^ famous 

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\^^^ Don Ho Show. . . at 

[HpmaJ Cinerama's Reef Towers Hotel. 

IN UMIKIKI: REEF - KEFTOWEBS EDGEMMTER 


Uit TWO COLOR MOVIE HERALDS AND 

PROGRAMS FOR THE BEST RESULTS! 

10» Off ON PIUT o«Dn 

a rOU MENTION THIS 

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ARCADE PRESS Baltimore, Md. 212y HA frJlSO 

'Oklahoma Crude' Has 

World Debul in Tulsa 

TULSA—"Oklahoma Crude," a Stanley 

Kramer production for Columbia Pictures, 

had its gala world premiere here Thursday 

(14) at the Southroads Mall Cinema. The 

premiere was co-hosted by Columbia Pictures 

and the Roughnecks Club, a group of 

old-time oil barons, and was followed by a 

champagne reception at the Philbrook Museum, 

a mansion built by the founder of 

Phillips Petroleum. 

The film stars George C. Scott, Faye 

Dunaway, John Mills and Jack Palance and 

was produced and directed by Kramer from 

an original screenplay by Marc Norman. 

Featuring music by Henry Mancini and 

lyrics by Hal David, "Oklahoma Crude" is 

a romantic action-drama of oil drillers in 

this state in the early part of the 20th 

Century. 

Richard Peterson Becomes 

AAT Opercrtions Mcmager 

OKLAHOMA CITY—Richard Peterson 

has been appointed theatre operations manager 

for American Automated Theatres by 

J. Cooper Burks, president of the Oklahoma-based 

circuit. Peterson will be responsible 

for training new franchisees of 

"The Movies!" in various aspects of management 

and operations, including advertising 

and promotion, concessions and projection 

equipment operations. 

He first worked in theatres under Duncan 

Kennedy, former vice-president and general 

manager of Great States Theatres, while 

attending Harper College. In 1968, Peterson 

was appointed manager of ABC Great 

States' Grove Theatre in Elgin, 111., and became 

senior manager of Elgin's Crocker 

and Grove theatres in January 1972 while 

continuing his education with the Columbia 

School of Broadcasting. 

American Automated expects to have 100 

theatres in operation by the end of this 

year. 

Alvin Guggenheim Reopens 

Hollywood in Fort Worth 

FORT WORTH — Alvin Guggenheim, 

Houston exhibitor, opened the Fort Worth 

Hollywood Theatre May 23 after subleasing 

it from Trans-Texas Theatres. The latter 

circuit had closed the Hollywood January 

19 because of declining patronage. 

Guggenheim, whose Majestic Theatres is 

operating the reoi>ened house, said he has 

arranged for booking to be handled by the 

Dallas-based McLendon circuit and that he 

has signed an agreement with the stagehands 

union. He also operates theatres in 

Houston, El Paso, Dallas, Pasadena and 

Humble. 

The Hollywood was opened in 1930 as 

part of the ABC Interstate circuit but was 

sold to Trans-Texas in 1954. Around $150,- 

000 was spent on remodeling it in 1963. 

Trans-Texas still is represented here by 

the TCU Theatre. 

All Bills Opposed by NATO of Texas 

Fail in State Legislative Session 

AUSTIN—The 63rd Texas Legislative 

session has ended without a single bill pertaining 

to 

motion pictures or to motion picture 

theatres being enacted. 

"This marks the first time this has occurred 

in over two decades," said Charles F. 

Paine, president of NATO of Texas, "and 

reflects credit on the fine performance of 

our new legislative consultant." 

Paine then summarized, in a letter to 

NATO of Texas members, what happened 

to film industry bills that had been introduced 

in the session. 

HB 406, proposing guidelines for establishing 

motion picture licensing boards in 

Texas towns and cities, and SB 627, related 

to the showing of movie previews with R 

and X-rated films, ran into constitutional 

problems and never came up for action. 

House bills 669 and 724, along with 

SB 289, dealing with amending the present 

state minimum wage law. never reached the 

floor of the House for a vote. 

HB 400, which purported to place theatre 

tickets under the 5 per cent state and city 

Podolnicks Open New 

Fourplex in Austin 

AUSTIN—Aquarius IV, which was lighted 

for its premiere performances for the 

public Wednesday, May 30, by Trans-Texas 

Theatres, was proclaimed "the last word in 

theatres" and "the brightest spot on Austin's 

entertainment scene" by the Austin 

American-Statesman. 

Here, in part, is the story the American- 

Statesman carried the Sunday preceding the 

theatre's debut: 

It is, first of all, the city's first four-theatre 

complex. In addition, however, it is also 

the "last word" in contemporary motion 

picture presentation. 

Located at 1500 Pleasant Valley Rd., 

between East Riverside Drive and the banks 

of Town Lake, Aquarius IV incorporates 

the latest movie-house features in four of 

its theatres as well as the maximum in luxury 

and comfort. 

The whole concept of the theatrical fourplex, 

of course, is new to local moviegoers 

but Earl and Lena Podolnick, president and 

executive vice-president, respectively, of the 

Trans-Texas circuit, set out to create a 

showplace that offered more than mere 

novelty. 

As designed by Austin architect Earl J. 

Nesbitt jr., the Aquarius IV includes four 

separate theatres under a single roof—a pair 

of 250-seat theatres, a 500-seat theatre and 

a 700-seat auditorium—with a combined 

seating capacity of 1,700 seats. 

The theatre proper utilizes a new construction 

idea: giant tilt walls (poured flat 

on the ground and tilted into position on the 

sales tax, failed to get out of committee. 

"Unfortunately, HB 279 and HB 611, the 

two bills pertinent to abolishing Daylight 

Saving Time in Texas," noted Paine, "could 

not muster enough support among the legislators 

to come up for action in either the 

House or Senate. 

"NATO of Texas teamed up with the 

Restaurant Ass'n and other groups in an 

endeavor to get HB 611 passed and, if we 

had been successful, this legislation would 

have put the issue on the November 1974 

general election ballot as a referendum for 

the public to express their wishes about 

DST." 

Paine observed that there's a possibility 

that a special legislative session may be 

called to deal with school financing; however, 

that problem would be the only one 

considered and there would be no opportunity 

for film industry bills to surface. 

As a P.S. to his letter to NATO of Texas 

members, Paine reminded them that the 

fifth annual NATO of Texas convention 

will be held January 29-31 in the Fairmont 

Hotel, Dallas. 

slab) that tower 32 feet in the air and 

weigh 21 tons per panel. The eighth-inch 

thickness also serves as an acoustical property 

to prevent outside noises from entering 

the theatre. 

In addition, the walls are completely 

draped to 

provide maximum acoustic qualities. 

The city's first completely automated 

projection booth will be the hub of the 

Aquarius" operation. Projection machines 

will use xenon lamp bulbs instead of the 

conventional carbon-arc devices to provide 

the greatest possible brilliance. The theatre 

will 

be cooled by 105 tons of air conditioning 

furnished by four-pipe, chilled-water 

Carrier units. 

For additional comfort of patrons, each 

of the four theatres is equipped with foamback 

seats, staggered for improved sight 

lines and set along rows with 40 inches of 

separation to allow adequate leg room for 

viewers when they are seated and to permit 

persons to enter a row without disturbing 

others already seated. 

Another function shared by the four theatres 

is a unique TV room, decorated with 

a wallpaper specially made for the Aquarius 

in Italy and featuring zodiac signs copied 

30 years ago from ancient books. 

A large painting (8x8 feet) of Aquarius, 

depicted by Austin artist Richard Manz, 

will decorate the large central lobby. 

Manager of the Aquarius IV is Bob Bru, 

a veteran showman who has been managing 

Trans-Texas' Southwood Theatre since it 

was opened. Bru (whose picture, a twocolumn 

shot, accompanied the American- 

Statesman's news story) will continue to 

supervise the Southwood operations. 


SW-1

DALLAS 

\X7e regret wc didn't have an up-to-date 

picture of Kyle Rorex in the Boxoffice 

,, 

Kyle Rorex 

files to run with the 

story of his selection 

as 

the 

WOMPl's Man of 

year but we have 

new one now—and 

a 

here it is. The Dallas 

has 

WOMPI Club 

been supported loyally 

throughout its existence 

by Kyle, executive 

director of 

. _ NATO of Texas, with 

headquarters here in 

the club members feel 

capacity. 

Dallas, and the recognition given him as the 

club's 1973 Man of the Year is only a small 

expression of the gratitude and appreciation 

for his faithful backing 

as an individual and in his official industry 

Walter Armbruster, division manager of 

Universal Pictures, had eye surgery in Methodist 

Hospital in Houston Friday (8). He 

was to remain in the hospital about ten days; 

so he should be released just before or about 

the time this item appears in Dallas Filmrow 

offices. 

Joyce (Smith) Wilbanks, who had been 

booking for Dai-Art Pictures before she resigned 

to become a mother, now is booking 

at National General Pictures. Dorothy 

Chambless, formerly with Texas Southwest 

Theatres, is new in the accounting department 

at National General. 

John Williams, Oklahoma booker for the 

Universal exchange, and Peggy Sue Bryant 

were married Saturday (2). Best wishes are 

extended to John and Peggy Sue for many 

years of happiness together. 

Paramount screened "Paper Moon" at the 

North Park Cinema Friday night (8) to a 

very receptive audience. Tatum O'Neal, 9, 

daughter of star Ryan O'Neal, stole the 

covo*' 



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film and caused many laughs and much 

applauding during the showing. 

LaVeme Gordon, a past WOMPI president, 

will install the club's 1973-1974 officers 

at ceremonies Thursday (21). To be installed 

are Glynna Farquhar, president; Evelyn 

Neeley, first vice-president in charge of 

programs; Lee Wise, second vice-president 

in charge of membership; Nell McMahon, 

recording secretary; Thelma Jo Bailey, corrssponding 

secretary; Rosa Browning, treasurer. 

Mable Guinan will be program chairman 

for the day. 

More WOMPI Notes: WOMPIs will host 

the Saturday (23) USO luncheon in USO's 

new headquarters at 1924 Main. The 

WOMPI Club enjoys participating in USO 

events and has a reputation for serving the 

best spreads of any organization in Dallas. 

This honor has been won by honest efforts 

on the part of all WOMPIs, since all food 

is prepared in their homes and served beautifully 

at the USO. Most clubs serve cold 

cuts, sandwiches and store-bought cookies 

but the young servicemen who come to 

the 

USO say that WOMPI foor is "like eating 

at 

home." 

Dorothy Barbosa, WOMPI community 

service chairman, and Juanita White, 

WOMPI president, were accompanied by 

to the Pilot 

This 

several club members on a visit 

Home for Girls Sunday afternoon (9). 

home for retarded girls provides the residents 

with pleasant dormitory-type surroundings 

and special guidance to meet their 

individual needs. Girls from this home have 

been placed in jobs about the city, jobs requiring 

no special skill or dexterity. The 

Pilot Home is a new venture, one that was 

badly needed. Funds to support it are limited 

and it will take the time and support 

of other Dallas citizens and various agencies 

to help make this home the success it started 

out to be it. 

"Go Modern...For All Your Theatre Needs" 

WOMPIs, looking about during the Open 

House Sunday, reported that blankets are 

needed for the 15 beds now in use at the 

home, so the WOMPI Club has decided to 

present the home with 15 new thermal blankets—five 

yellow, five orange and five white 

to match the decor. This seems like an unusual 

need in the heat of summer yet the 

air conditioning, which is left running at 

night, makes the blankets needed. Also 

noted by WOMPIs was the home's need for 

darkroom supplies for visual education 

work. Anyone with a surplus of such equip- 

SALES & SERVICE. INC. 

'G» /WMSft-i . . . tûifmnt, Supplht & StrvM" 

2200 YOUNG STREET • DALLAS, TEXAS, 75201 T??LF,k'HONE 747-3191 

ment would certainly be doing a big service 

in donating it to the home. If you do have 

such equipment to donate, please contact 

Mable Guinan, Juanita White or Dorothy 

Barbosa. 

Pamela Franklin, an 1 1-year film veteran 

at the age of 22. came in to promote "The 

Legend of Hell House," in which she is cast 

as a mental medium who helps investigate a 

house in London with a terrifying reputation 

as a battleground for "supernatural 

forces." Pamela's first screen role was as a 

little girl in "The Innocents": "I was in a 

ballet school in London and there was a 

girl who knew Jack Clayton (the film's director). 

She recommended me to Jack. I 

went and did a reading, then a screen test 

and I got the role." Among the six pictures 

she has made is "The Night of the Following 

Day," with Marlon Brando and Richard 

Boone. She told Bob Porter, entertainment 

writer for the Dallas Times Herald, that 

although she remembers Brando with affection, 

she and her husband walked out in the 

middle of "The Last Tango in Paris" because 

they found it "a bore." 

90-Day Sentence, $1,000 

Fine Upheld in Texas 

DALLAS—A 90-day jail sentence and 

$1,000 fine against Jim Sharp, operator of 

the Paris Arts Theatre in Dallas, for exhibiting 

an obscene movie was upheld in 

the state court of criminal appeals Wednesday, 

May 30. 

Sharp's attorneys had appealed on 

grounds the testimony of Forrest Smith, 

chairman of the city's movie classification 

board, "did not qualify as 'expert' testimony 

that the movie in question was obscene." 

The appeals court ruled that no "expert" 

testimony was needed because the movie 

was shown to jurors and was obviously obscene. 

The appellate judges, who viewed 

the film, said, "It depicts nothing but a 

sequential representation of explicit sexual 

acts ... In short, the film is hard-core pornography, 

unfettered by any pretense of being 

anything else." 

Another point of Sharp's lawyers' appeal 

was that he had not publicly shown the film 

but had made it available only to persons 

buying a "membership" in the theatre club. 

The appeals judges also struck down this 

approach, declaring the $1 "membership" 

was nothing more than an extra dollar tacked 

onto the price of the $5 admission 

ticket. 

2-Year-Old Nostalgia Film 

Society Meets in Dallas 

CARROLLTON, TEX.—The Nostalgia 

Film Society of Dallas, in its second year, 

met Saturday (9) at the Texas Power and 

Light Co. Building here. 

The program included the 1939 classic 

film "The Hunchback of Notre Dame," the 

feature version of a popular serial of the 

1940s, cartoons and short subjects. 

The public is invited to join the group; 

membership is $1 and the cost per meeting 

is also $1. 


TAKING OFF! 

1st WEEK -Palace Theatre, Buffalo $5^967 

1st WEEK-RKO Majestic Theatre, Madison $4^671 

1st WEEK — Fine Arts Theatre, Dallas $4^954 




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STARTING 

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CAU 

Starring AUCE SHVAK, DAVID DRB/V, BOB HODGE and CALVIN CULVER 

Directed by MERWN NELSON A MARTY RICHARDS- GILL CHAMRON PtDductkxi 


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Ben Capps Rises to 

Field by Emphasizing 'Real' 

DALLAS—If 

you're an exhibitor or just 

a plain movie bug, you're going to be seeing 

and hearing more westerns based on novels 

by Benjamin Capps. who lives in Grand 

Prairie in this state. Capp's success is based 

on writing about the Old West as "it really 

was." 

Joe Taylor recently profiled the Grand 

Prairie novelist in a Dallas Times Herald 

article, which follows in part: 

For ten years now, Capps has been writing 

western novels from a back room in his 

three-bedroom, white brick house. And he 

has shot down every western cliche in the 

book. 

Much of Capps' appeal as a writer is his 

knowledge of the Old West and his ability 

to create a believable, living character 

around that folklore. His characters are 

living beings, not enigmatic legends. So if 

you're looking for an action-paced train 

robbery or a pistol-packin', tobacco-chewin" 

outlaw, forget it. His men don't shoot it out 

on dusty streets in front of the Long 

Branch; his women don't wear crackly, red 

petticoats, drink whiskey straight from the 

bottle or play poker in the backroom with 

the boys. 

Instead, the characters Capps writes 

about are living and learning and growing 

in a land bigger than life itself—the Southwest. 

This reckless idea—not letting the myth 

of the Old West become confused with 

reality—has put Ben Capps on top of the 

western writing profession. He recently 

published his sixth novel, "The True 

Memoirs of Charley Blankenship," an 

odyssey of a young cowboy who leaves 

home "with an itch and no place to 

scratch." A television producer is now reading 

the script and looking for location in 

Oklahoma for the movie version of Capps' 

fifth novel, "White Man's Road." 

In addition to novel writing, Capps is 

recognized as one of America's foremost 

authorities on the American Indian and has 

been commissioned to write a book dealing 

with origins and customs of the American 

Indian. Coincidentally, his next novel deals 

exclusively with the famous Jacksboro Indian 

raids. 

He is also a three-time winner of the 

Western Writers of America Silver Spur for 

Best Novel of the Year. And the National 

Cowboy Hall of Fame and the Western 

Heritage Foundation recently presented him 



HAWAII TOO. 


don't miss the famous 

gll^jiUji 

'hm^ Don Ho Show. . . at 

i"???^ Cinerama's Reef Towers Hotel. 

IN WAIKIKI: REEF . MEf TOWERS . EDGEWATEII 

Top of Western 

West 

the Levi Strauss Award. The last person to 

win the award, given annually to one who 

contributes most to an understanding of the 

Old West, was John Wayne. 

Writing about the land one knows and 

loves, then, should be an easy task. "But 

let me tell you," the 50-year-old Dundee 

native says with a grin, "it has been a rough, 

hard road." 

The son of an Archer City rancher, 

Capps rode a horse to a one-teacher school. 

Upon graduation at 15, he attended Texas 

Tech only to drop out after a year, being 

unable to find a job to finance his education. 

The Depression was on and young 

Capps signed to build a bridge and drive a 

dump truck for the Civilian Conservation 

Corps. 

Worked as Surveyor 

After working as a surveyor and navigator 

for a while in the Pacific, Capps attended 

the University of Texas in Austin 

and took bachelors and masters degrees. 

While at the university, Capps studied under 

famous historian Mody Boatiwright and took 

"every course which would make me a 

writer." Then, after a couple of years as a 

professor up at Northeastern State College 

in Oklahoma, he returned to Texas with his 

wife Marie and settled on a heavily wooded 

acre on the outskirts of Grand Prairie. 

"Even those days weren't easy," he says 

now. "I wrote to every magazine in the 

country and was rejected by each and every 

one of them." 

But he didn't give up. In 1963, he wrote 

his first novel, "Hanging at Comanche 

Wells," showed it to several Eastern literary 

agents and received $1,500 from a New 

York publisher and $900 from a paperback 

publisher. 

Draws Strength From Texas 

Capps says he draws his strength from 

Texas because Texas is his life. "I think 

Texas is an excellent place to write," he 

says. "I just couldn't live up in New York 

as a lot of writers do. Texas is the only place 

I know. I need a lot of solitude in order to 

write but I also need my friends. There's 

really something of a communication gap, 

too, between me and the publishing people 

I deal with in New York. The other day I 

got a phone call from a little lady editing 

some of my work and she said timidly, "Mr. 

Capps, what is a wagon tongue?" 

"I'm primarily interested, though, in the 

past and the influence it has on us," Capps 

says. 

"People just don't understand that historical 

novels have some application to today, 

you know. I set my novels back then because 

I feel that we need to know about 

where we came from. We need to better 

understand our roots." 

In Capps' first book, "The Trail to Ogallala," 

one which is carried in most of Amer- 

'ca's high sc' o! libraries, there is no gunplay 

and no Saturday-afternoon-at-themovies 

violence but rather the story of moving 

a herd of cattle across four states. In 

"Sam Chance," Capps features Charles 

Goodnight and in "Woman of the People," 

Capps gives us a dutifully researched look 

into Southwestern Indian life. And in the 

book now being made into a movie. "White 

Man's Road," Capps writes of an Indian 

boy's dramatic leap into manhood. 

FORT WORTH 

Tack Gordon, Fort Worth amusements 

writer, says it's the truth that Fort 

Worth actress Gayle Hunnicutt is the talk 

of London because of her hobnobbing with 

British royalty. Her parents Mr. and Mrs. 

S. L. Hunnicutt confirmed that she has attended 

several parties at Buckingham Palace 

and has become acquainted with Queen 

Elizabeth II and other members of the royal 

family. Gayle is in two movies currently 

playing in her home town— "The Legend of 

Hell House" and "Scorpio." 

Former Fort Worth theatre owner Phil 

Tidball. who bought two Arby's roast beef 

restaurants, now has taken over two Fireplace 

Hamburger restaurants—ât 3418 West 

Seventh and 2001 Eighth Ave. 

George Kennedy, a recent Fort Worth 

visitor, plugged his new movie, "Cahill, U.S. 

Marshal," in which he appears with John 

Wayne. The picture made its debut in five 

Fort Worth theatres Wednesday (13). In this 

film, Wayne Has the lead and Kennedy plays 

the part of a bank robber and jailbird. Kennedy 

stands 6 feet 5, weighs 250 pounds, 

and looks ever larger. Even though he more 

often is cast in hard criminal type roles, 

he's far different in real life. At his California 

home, according to his wife Revel, who 

accompanied him here, "George is the gentlest 

of men. He even cries at cartoons." 

George and Revel have been married 14 

years. 

A major movie that keeps mentioning 

Fort Worth couldn't be all bad. So it is 

with "Kid Blue," the new western at the 

TCU and Forum 6 theatres. Dennis Hopper, 

the film's star, as a former train robber 

attempting to go straight, sends a letter to 

the favorite girl friend in his past. She lives 

in Fort Worth, Hopper announces. And 

that's only the beginning of the many plugs 

for Our Town heard in the film. Mayor 

Stovall would choke up. Jack Gordon says 

Edwin "Bud" Sharke, author of "Kid Blue," 

originally titled "Dime Box, Texas," gives 

Fort Worth at least a half dozen mentions 

in dialog of the movie, while Dallas gets 

less than half as many. Sharke, onetime 

Fort Worth Press sports writer who moved 

on to greener pastures as a novelist, no 

longer dwells in Fort Worth. But he obviously 

hasn't forgotten Fort Worth. 

Files Dissolution Certificate 

NEW HAVEN—James Motion Picture 

Service has filed a certificate-of-dissolution 

with the Connecticut Secretary of State's 

office at Hartford. 

"V'-4 BOXOFnCE :: June 18, 1973

''BEE GIRLS" GET MONEY!! 

^ THEY1.L 

LOVE THE 

VERY 

LIFE 

OUT OF 

YOUR 

BODY! 

DALLAS, OKLAHOMA 

Starline Picfures Co. 

629 A Merchandise Vart 

500 S. Ervay Sh 

DaWa-, Texas 75201 

Jimmy Prichard 

(214) 748-5709 

OF THE 

mA 

BEE 

Written 

GIRLS 

WILLIAM SMITH • ANITRA FORD 

VICTORIA VETRI and the bee girls 

by NICHOLAS MEYER- Directed liy DENIS SANDERS 

A SEQUOIA PICTURES INC. PRODUCTION 

n 

A CENTAUR PICTURES RELEASE • COLOR liy CIL 

iniiKTii 

Wtf UAdar IT ra4u

SAN ANTONIO 

Kfrs. Angle Bragg is assisting Clifford Lens, 

manager of the downtown Majestic, as 

cashier at the boxof fice. Mrs. Bragg is help- 

out during the summer. She previously 

ing 

was with ABC Interstate Theatres at that 

circuit's Wonder Theatre . . . Denise Darcel, 

former film star and now a nightclub entertainer, 

will open a week's engagement at the 

El Tropicano's Fontana Room Monday (25). 

Events, free to the public, were scheduled 

for the world premiere of the re-release of 

two movies in San Antonio. The films, 

"Hercules" and "Hercules Unchained," 

opened at the Aztec 3 and Century South 

Friday (8). On that day the staffs of four 

San Antonio radio stations staged tugs-ofwar 

in front of the theatres. The winning 

station received $100 to donate to its favorite 

charities. KTSA battled KBUC at the 

Century South and KONO competed with 

KKYX at the Aztec 3. A wrestling match 

featuring Jose Lothario was held Saturday 

(9) at the Century South and wrestler Ivan 

Putski demonstrated weight lifting at the 

Aztec Sunday (10). Patrons tested their 

strength on machines located in the lobbies 

of both theatres. 

Eric Rohmer's "My Night at Maude's" 

will highlight the 1973-74 Cinema Series 

beginning this month at Our Lady of the 

Lake College. The movie, one of Rohmer's 

six moral tales and which has never been 

shown in this city, will be screened June 

27, 28 and 30 and July 1. Admission is $1. 

Among new films at local theatres are 

"Scarecrow," Broadway and McCreless Cinema; 

children's fantasy, "Pippi Long-Stocking" 

at the McCreless and North Star cinemas; 

"Trader Horn," Century South and 

Colonies North; "Cahill," Century South 

and Fox Twin No. 1 . . . "Wattstax," on the 

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screen of the Majestic and McCreless Cinema 

n, stars Isaac Hayes. Hayes was here 

in person at the Joe Freeman Coliseum 

yesterday (17) ... A multiple opening is 

being given two Russ Meyer hits, "Sweet 

Suzy" and "The Seven Minutes," at the San 

Pedro, Fredericksburg Road, Town Twin 

and Valley Hi Drive-In theatres. 

Jose Gonzales Gonzales, movie star and 

a former student here at Lanier High 

School, was in the city in conjunction with 

the premiere showing of "Moonfire" at the 

Texas Theatre. Jose is the brother of Pedro 

Gonzales Gonzales. The film was produced 

by Hollywood-Continental Films and was 

filmed in El Paso, Tucson and Hollywood. 

Charles Napier, who also appears in the 

film, was with Jose during his personal appearance 

at the Texas, where they signed 

autographs. 

With a drive on in the city to conserve 

electricity because of a fuel shortage, the 

question has arisen as to whether or not the 

city should change an ordinance so that 

drive-in theatres showing X and R-rated 

movies can shut off the huge lights that 

shield what's going up on the big screen 

from the eyes of viewers under 18. Some 

f>eople say that this is a waste of electricity. 

The theatres are willing to shut off the 

lights but they don't want to break the 

laws. David Singletary of Santikos Theatres 

said that the theatres are caught In the middle. 

The theatres want to cooperate in saving 

electricity but can't do so in view of 

the city ordinance. Members of the vice 

squad were asked if the theatres could turn 

off the lights but they refused to give permission. 

SA Express Urges Public 

To See 'Glory Day' Films 

SAN ANTONIO—The following editorial, 

"When Movies Were in Flower," appeared 

in the San Antonio Express: 

If you don't think motion pictures once 

had their days of glory, see some of the 

films of about 30 years ago now being 

shown weekends at the Witte Museum. 

The season opened last Friday and Saturday 

night with "Casablanca," the famous 

"Play It, Sam" film based on early World 

War II days. 

What a cast is Casablanca—Humphrey 

Bogart, Ingrid Bergman, Claude Rains, Peter 

Koore, Sidney Greenstreet. And don't think 

it is dated—ask any of the young people 

who made up most of the audience Friday 

night. 

SOUTHWESTERN 

^Z"ll 

1702 Rusk-Houston, Texas 77003-713-222-9461 

Fast—Dependable Service Full Lineî Concession Supplies & 

Your Complete Equip. 'Fquipment 

& Supply House Write f«r Prices and Informotion 

There are more films of the same stripe 

scheduled for the weekends this summer. 

"Mr. Smith Goes to Washington," "Grapes 

of Wrath," "Holiday" and "The Maltese 

Falcon" are a few. If these date from your 

saLd days, see them again and enjoy them 

more than you did the first time. If you are 

too young to have seen them, go and see 

how much fun it can be to bridge the generation 

gap—occasionally." 

HOUSTON 

Cue Edwards, publicity director for Houston 

ABC Interstate Theatres, is looking 

for former hoboes and those presently engaged 

in the fine art of hoboing. She plans 

to take them to dinner in connection with 

the Lee Marvin film, "Emperor of the North 

Pole," which is about hoboes, and opens 

here at the end of the month ... A luncheon 

will be held here honoring Stanley Kramer 

to 

Picture Ass'n of America, will be here 

attend the affair. 

George Kennedy was in Houston on a 

promotional visit in behalf of his latest film 

"Cahill," in which he co-stars with John 

Wayne. Kennedy has appeared in 31 films 

after serving 16 years in the Army. He has 

appeared in just two military roles during 

the years, in "The Dirty Dozen" and "In 

Harm's Way." He was presented an Oscar 

for his supporting role in "Cool Hand Luke" 

. . . Director John Milius is coming to 

Houston on a promotional visit for his latest 

effort, "Dillinger." There is a possibility that 

Ben Johnson may be along, too. Milius' 

most recent film is "Judge Roy Bean." 

Actress Vonetta McGee comes to 

at the Hyatt Regency and will be limited 

to 100. Jack Valenti, president of the iMotion 

Houston 

Thursday (21) to discuss "Shaft in 

. . . 

Africa." She most recently appeared in 

"Melinda" Hollywood film and television 

stars Tony Randall and Jack Klugman 

will arrive in Houston Thursday (28) to begin 

rehearsals for "The Odd Couple." which 

plays the Houston Music Hall July 3-8. 

The play moves to Miami from here. Houston 

is the opening town in an extensive 

tour ... As a Summer Special, it will be 

$2 per car-load every Monday and Tuesday 

at the Airline, Pasadena and Telephone 

Road drive-ins. 

Among new films: "Manson," the documentary 

about convicted killer Charles Manson 

and his cult followers, Gaylynn and 

Memorial; "This Is Cinerama," a revival of 

the 20-year-old introductory film using the 

widescreen technique, Windsor Cinerama; 

"The Harrad Experiment," Cinema Galleria, 

and "A Doll's House," Village . . . 

"Paper Moon," a Peter Bogdanovich-directed 

film with Ryan O'Neal and his daughter, 

opened at the Delman and Loews' Twin 

Wednesday (13). Local actress P. J. Johnson 

made her debut in the film. 

Simon Ward, now well known as the 

young Churchill, will star in a new version 

of "Dracula" with Jack Palance in the 

title role. 

SW-6 BOXOFFICE :: June 18, 1973

Laurel, Miss., Twins 

To Be Built by GST 

NEW ORLEANS—T. G. Solomon, 

chairman of the board of Gulf States Theatres, 

a division of Fuqua Industries, announced 

the lease has been signed to construct 

a twin cinema in the North Laurel 

Shopping Center in Laurel, Miss. 

The architectural plans are being worked 

on by the contractors. The ultramodern 

twins will feature rocking-chair seats, 360 

in Cinema I and 250 in Cinema IL The 

color coordinated-draped auditorium will 

feature special woven carpets that will 

match seats and drapes; concessions, in the 

spacious lobby which will serve both theatres, 

will feature the latest equipment and 

the best in foods. 

The projection equipment in both theatres 

will be completely automated and will 

incorporate the new xenon projection 

lamps. 

Gulf States Theatres currently operates 

the Arabian Theatre and the Rebel Drive-In 

at Laurel. The opening date for the new 

theatre will be announced soon. 

'Scarecrow' Buildup Via 

Four SW Radio Stations 

DALLAS—Warner Bros, prepared a big 

preopening screening program in major 

Texas and Oklahoma markets to build important 

word-of-mouth advertising for 

"Scarecrow," winner of the Golden Palm 

Award for "Best Picture" at the 1973 

Cannes Film Festival. 

Radio stations KULF, Houston; KVIL, 

Dallas; KOMA. Oklahoma City, and KELL 

Tulsa, sponsored midnight screenings of the 

film Saturday (16) for the station's listeners 

and their guests. Tickets for these screenings 

were given away by all four stations in a 

concentrated, one-week promotion. 

"Scarecrow," starring Al Pacino and 

Gene Hackman, will open in the Texas and 

Oklahoma regions Friday (22). 

Fire Damage to Kitchen 

Of Lubbock Corral Airer 

LUBBOCK, TEX. — Fire, apparently 

caused by a spark which set grease in a 

deep fryer ablaze, caused about $1,000 damage 

to the concessions area and building at 

the Corral Drive-In, 3906 East Idalou Hwy. 

The fire occurred while the drive-in was in 

operation at 9:48 p.m. May 15. 

The theatre is operated by Video Theatres 

and owned by Bill Boren, according 

to fire department records. 

License Denial Is Appealed 

LOMPOC, CALIF.—Walnut Properties 

has requested a public hearing before the 

board of supervisors to determine why its 

application for a business license for an 

Orcutt area theatre was denied. The firm 

has been operating the Cinema Theatre at 

Oak Knolls Shopping Center. 

Presidio Enterprises 

Building in Austin 

AUSTIN—A fall opening is planned for 

a four-screen theatre announced here by 

Presidio Enterprises. 

Dick Chick, spokesman for the company, 

said the indoor complex will be known as 

the Village Cinema Four, will cost $500,000 

and is to be constructed on a site in the 

northwest section of the city. 

"Included in the opening phase," Chick 

told the Austin Citizen, "will be a marketing 

test of making a go at lower admission 

prices in the large theatre entertainment 

complex in the face of generally rising 

prices." 

The Village Cinema Four will 

be built in 

the Village, a new center for specialty shops 

and boutiques on Anderson Lane between 

Burnet Road and MoPac Boulevard. 

Click said the four auditoriums will be 

built around a central lobby, concessions 

area and projection facilities. He estimated 

land and construction costs at around 

$360,000 and equipment at about $150,000. 

THS Convention Scheduled 

CHICAGO—The Theatre Historical Society 

of America will hold its annual convention 

at the Bismarck Hotel in the Loop 

luly 20-22. Reservations should be directed 

to William Benedict, P.O. Box 2103, Oak 

Park, 111. 60302. 

EVERY 

WEEK 

Opportunity 

Knocks 

BOXOFFICE 

• CLEARING HOUSE for Classified Ads 

• SHOWMANDISER for Promotion Ideas 

• FEATURE REVIEWS for Opinions 

on Current Films 

• REVIEW DIGEST for Analysis of Reviews 

Don't miss any issue. 

BOXOFFICE :; June 18, 1973 SW-7

OKLAHOMA aTY 

\X7oodie and Mattie Sylvester, who have 

the Vesta, Tech and 40 West Drive-ln 

at Weatherford, came in for the UTOO 

meeting and then left for Texas on a combined 

business and pleasure jaunt. Son-inlaw 

Doug Hale was holding the fort in 

Weatherford during their absence. 

Also here for the UTOO meeting and a 

Variety Club session was Volney Hamm, 

who made good use of the time here to date 

some pictures for his drive-ins . . . 

Everett 

Mahaney was another out-of-town exhibitor 

in for the UTOO meeting; he, too, picked 

up some theatre supplies and dates pictures 

for Guymon and Perryton. Everett and his 

partner Dick Jackson recently took over the 

Perryton theatres and will update the Ellis 

in that town at once. 

Fred Mound, United Artists division manager 

from Dallas, came in to work with 

exchange manager Buddy Rimmer and to 

take in the Variety Club golf tournament. 

New films on Oklahoma City screens: 

Tower, "Cahill, U.S. Marshal"; Apollo, 

Cinema 70, Winchester, "The Legend of 

A COMPLETE LINE 

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THEATRE EQUIPMENT 

FULLY EQUIPPED 

REPAIR DEPARTMENT 

SUPPLIES 

SERVICE 

DAY OR MGHT^4^ 

OKLAHOMA THEATRE SUPPLY 

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621 Wert Grand Av*. Talephone: CE 6-(691 

Oklahoma City 2, Oklo. 

Hell House"; MacArthur Park. "Godspell"; 

Cooper, "Sweet Jesus, Preacher Man"; 

Continentals in Oklahoma City and Tulsa: 

"Theatre of Blood"; North Park, world 

premiere of "Oklahoma Crude." 

Peggy Dillard, United Artists staffer, is 

off to California for a two-week vacation. 

She took her mother and sons with her and 

they intend to visit many relatives around 

the San Francisco area. 

Here are the winners of the Variety golf 

tournament held here Monday (4): "Championship 

Flight, first. Rick Goodwin; second, 

R. E. Farley; 3rd, Ken Stonecipher. Flight 

One: first, Don McLaughlin; second, Steve 

Engs; third. Bill Crump. Second Flight: 

first, Dick Reeder; second, Don Johnson; 

third, John Ashley; fourth, Veryl Johnson. 

Third Flight: first. Bill Baker; second, Audie 

Adwell; third. Dr. Mike Baxter; fourth. Bill 

Jones. 

The golf banquet and awarding of tournament 

prizes were held at the Greens, where 

the food was reported to be excellent by all 

diners. A dance was held later at the Valgenes 

Palm Room, with music by the Glenn 

Miller band. All-in-all, industry golfers 

agreed, this was Variety's finest golf tournament 

and the course itself the best ever used 

for the annual fairway event. 

Added notes about the May 7 and 9 

tribute to Howard Wortham as the only 

living charter member of Local 380, lATSE 

and MPMO: Sen. Gene C. Howard was a 

special guest and speaker at the breakfast 

held Tuesday, May 8, in honor of Wortham. 

Howard received a gold card and spoke on 

the obscenity bill he had introduced in the 

Legislature and had helped to push through 

both houses. The senator also elaborated on 

reasons why he thought it was a good bill. 

The gold card was given to him for "services 

rendered" by Local 380. 

Lieut. Gov. George Nigh made a talk on 

films scheduled for location shooting in this 

state; he also backed Senator Howard's 

stand on the obscenity bill. Emcee for the 

Wortham breakfast was attorney Jerry 

Sokolsky, who made a short statement in 

favor of the obscenity bill. lATSE representative 

Glenn C. Kalkhoff made a presen- 

diamond embedded 

tation to Wortham of a 

CINEMA ENGINEERING 

Competent, Experienced, 

in the lATSE emblem for his long service. 

Wortham has been a projectionist for 58 

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years and still is active. 

Kalkhoff also awarded Dennis E. Ward, 

business agent for Local 380, a gold card 

for "services rendered" and presented 25- 

year pins to Joe Bruns. Dennis O'Dell and 

Maurice Wills. Maj. Bill Anderson, chief 

of detectives. Oklahoma City Police Department, 

made the welcoming address and the 

invocation was given by Rev. Burney C. 

Cope, pastor of the Putnam City Methodist 

Church, Putnam City. 

Mid-America Adding 

4 Screens in July 

ST. LOUIS—Mid-America Theatres has 

announced July opening dates for two new 

theatres, one in Nameoki, 111., and the other 

in Springfield, 111. These units will increase 

the number of Mid-America movie houses 

to 34, with total of 45 screens in operation. 

Officers of the company, which has headquarters 

at 9900 Page in St. Louis County, 

have projected an expansion goal of screens 

in operation by year's end. 

Opening July 1 will be the Green Meadows 

Twin Drive-In, Springfield. The ozoner 

is located in the new 64-acre Green Meadows 

Recreation Park being developed by 

Leonard W. Sapp. The 950-car theatre was 

designed and is being constructed by Martin 

Bloom Associates of St. Louis and will be 

leased by Mid-America from the recreation 

park. 

A July 6 opening has been set for the 

Nameoki Cinema 1 and 2, located in the 

Nameoki Village Shopping Center on Nameoki 

Road, north of Granite City, 111. The 

twin, with 300 seats in each auditorium also 

is being built by Martin Bloom Associates 

for Jim Henderson, developer of the shopping 

center, who is leasing it to Mid-America. 

A second phase of construction, in which 

two additional auditoriums will be added, 

tentatively is planned for 1974. 

First-run films are to be shown at Nameoki 

Cinema 1 and 2. 

New Theatre May Replace 

Tulsa's Downtown Rialto 

TULSA, OKLA.—Gene Williams, director 

of technical liaison for Williams Center, 

told the Tulsa World that the possibility 

of a theatre to replace the downtown Rialto 

is being considered. 

The Rialto is one of two theatres soon to 

be razed in the downtown area due to construction 

planned in Wiliams Center and 

for a new parking garage at the southwest 

corner of Fourth and Main streets. The 

Majestic, the other theatre involved, is in 

the latter area. 

The Rialto is operated by Family Theatres, 

headed by president Mrs. Marjorie 

Snyder. The Tulsa circuit has 15 screens 

here and in Bartlesville and Oklahoma 

City. 

HOLLYWOOD—Êllman 

Enterprises has 

acquired national distribution rights to Fredrick 

Hobbs' "The Godmonster," a horror 

adventure film soon to be filmed on locations 

in Virginia City, Nev. 

SW-8 


— 

—— 

'Day of the Jackal' 

365 in Mall City 2nd 

MINNEAPOLIS — Contributing to a 

slump in boxoffice action was the lowering 

of the legal age in Minnesota to 18, including 

the right to drink alcoholic beverages. 

In the Minneapolis-St. Paul area alone, this 

affected 200,000 persons and the first weekend 

with the new law in effect (June 1-3) 

saw bars and similar establishments packed 

to the walls while theatres languished. Also 

contributing to meager takes at most theatre 

boxoffices was the glorious spring weather 

—and who wants to stay indoors, where 

he's been cooped up all winter, when the 

sun is bright and the fresh breezes blow? 

Despite these distractions, "The Day of 

the Jackal" grossed 365, "Hitler: The Last 

Ten Days" hit 275 and "Last Tango" recorded 

225. 

[Average Is 100} 

Academy tost Tongo in Poris (UA), 5th wk. . .225 

Cooper The Doy of the Jackal (Univ), 2nd wk. . .365 

Gopher Warm December (NGP), 2nd wk 75 

Orpheum ^The Soul of Nigger Charley (Para) . . 80 

Skyway II Hitler: The Last Ten Days (Para), 

2nd wk 275 

Southdale II Ten From Your Show of Shows 

(Continental), 3rd wk 100 

State Pat Garrett and Billy the Kid (MGM), 

2nd wk 125 

Uptown Lost Horizon (Col), 9th wk., moveover 80 

World Class of '44 (WB), 8th wk 90 

PES MOINES 

Cam Ueutch, Omaha-based American International 

Pictures salesman, was in 

town calling on circuits and other exhibitors 

Chuck Caligiuri, Paramount branch 

. . . 

manager, happily reports that "Hitler: The 

Last Ten Days" continues to "pack "em in" 

in all situations. 

Warner Bros, tradescreened "Blume in 

Love" Saturday (2) at the Fleur 1 Theatre. 

The feature stars George Segal, Susan 

Anspach and Shelley Winters. 

Don Walls, general manager for Dubinsky-Friedley 

Theatres, reports that theatres 

in the metropolitan area did a "booming 

business" during the Memorial Day weekend 

holiday. He also reports that producer 

Robert Radnitz will be in town Tuesday 

(19) through Friday (22) to promote the 

rerelease of "Dog of Flanders." Tnis picture 

will open at the Plaza and Wakonda Friday 

(22). Radnitz also will be working in Sioux 

City and Cedar Rapids in connection with 

the film's rerelease in those cities. This is a 

test operation. Radnitz also produced 

"Sounder," which received many nominations 

for Academy Awards. 

Jeannene Conlin, branch managers secretary 

at 20th Century-Fox, vacationed the 

first week in June . . . Nola Wright, secretary 

at Iowa Parcel, and her family vacationed 

in Minneapolis recently. 

Central States news: Dorman Hundling. 

from the Capitol Theatre in Newton, visited 

the home office . . . Betty Hemstock of the 

(Continued on page NC-3) 

BOXOFFICE ;: June 18, 1973 

Cooper Managers Urged to 'Get Most 

They Canl From Films, Theatre Use 

LINCOLN—Cooper Theatres managers 

in Lincoln Wednesday and Thursday (6, 7) 

for their semi-annual conference were encouraged 

by circuit executives to promote 

and create additional income by greater use 

of their individual theatres and products at 

hand. Herman Hallberg, Cooper Theatres 

vice-president, operations, said the product 

may not always be as "hot" as the industry 

would like but urged the managers and their 

staffs to make the most of what is at hand. 

Some examples within the circuit discussed 

by Hallberg included Dundee management 

work with the Omaha Parent- 

Teacher Ass'n on sponsorship of a kiddies 

show series. There are no advertising costs 

involved. The PTA organization buys all the 

tickets, then gives them to children free of 

charge. Concession sales and a sizable 

chunk of good will are some pulses for 

Cooper Theatres. 

Worked With Educational TV 

Hallberg also related how the Greeley 

Coof)er houses have cooperated with 

KRNA-TV, educational TV station in Denver, 

in staging benefit performances to raise 

program funds. 

He reported on the Colorado Springs 

theatres' promotion of an "Ape-A-Thon," 

where a series of "ape" films were shown on 

one day's schedule on one admission ticket. 

Hallberg also discus.sed the cooperative efforts 

with the Omaha Council of Churches 

in the off-schedule use of the downtown 

Omaha Cooper Theatre. 

In his address to the Colorado, Minnesota 

and Nebraska managers. Cooper Theatres 

president Jack Thompson expressed 

continuing optimism for the future theatre 

industry. He conceded that the product currently 

does not look as promising as it 

should but said he is confident this slump 

will 

be weathered and better films offered. 

Much Construction Nationally 

To support this premise of an alive, well 

and healthy industry, the NATO executive 

committee member pointed to constant construction 

of new movie theatres by the nation's 

major circuits. The talks carried out 

the meeting theme of "Jack of All Trades" 

to emphasize the need to produce extra income 

for the circuit, above and beyond 

normal procedures. 

The Wednesday (6) discussion session 

took place at the Radisson Comhusker 

Hotel, where managers and their wives were 

guests of Cooper Theatres. That night the 

group drove out to the Van Horn cabin 

near Seward for a steak fry. 

The men gathered early Thursday morning 

(7) at Cooper's new downtown Plaza 

theatres for a continental breakfast and a 

tour of the Cooper Plaza Building from the 

new home office headquarters on the third 

floor down through the four-theatre complex. 

Product trailers and other films were 

shown to the group preceding a final luncheon 

at the University Club. 

A highlight of entertainment for wives 

accompanying the managers was a tour of 

the city's interesting places and shopping at 

Gateway. This was carried out by Mrs. Hallberg, 

Mrs. Mike Gaughan, Mrs. Charles 

Kroll and Mrs. Duke Smith. 

Participating in the sessions were James 

Rolfes, city manager; Kem Barney, manager. 

Cooper 1, 2 and 3, and Dan Edwards, 

Ute manager, all of Colorado Springs; John 

Schafluetzel, city manager; Bob Rigel, manager 

of Wilshire 1 and 2, and David Etmund, 

manager of Cooper 1 and 2, all of 

Greeley, Colo.; Jack Marshall of Denver, 

managing director. Cooper, Denver; Dean 

Zeittlow, managing director. Cooper, Minneapolis, 

and Don Shane, city and Indian 

Hills manager, and Terry McAuliffe, manager, 

Dundee, both of Omaha. 

Lincoln participants included Thompson; 

Hallberg; Charles Kroll, assistant vicepresident, 

operations; Iôra McGrew, accounting; 

Margie Van Horn, public relations; 

Michael Gaughan, district manager; 

Jay Maness, Plaza theatres manager; Duke 

Smith, Cooper/ Lincoln manager, and Randy 

Hartman, trainee manager. Plaza theatres. 

Starlite Theatre Target 

Of Would-Be Burglars 

SHELBY, WIS.—According to the sheriff's 

department, nothing was taken from 

the Starlite Theatre, located on Highway 33, 

in an early morning break-in. Apparently 

the building was entered by prying open a 

door. 

A storage room, coolers, freezers and a 

file cabinet were rummaged; however, an 

attempt to enter a wall safe failed, according 

to officers. 

Paul Bennetts Buy Movie 

Theatre in Ansley, Neb. 

ANSLEY, NEB.—Mr. and Mrs. Paul 

Bennett, who purchased the Paramount 

Theatre from Mrs. Ruby Higgins, planned 

to reopen it Saturday (9), following renovation 

and remodeling. The property is located 

in 

Ansley's business district. 

The Bennetts said that the name of the 

house would be changed to the Family 

Theatre. 

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MINNEAPOLIS 

Tim Ellis, Cinerama Releasing Corp. branch 

' 

iiead. Was the big gun at the Northwest 

Theatre Service annual golf t jurney. The 

event was held at the Bunker Hills course in 

sjbuiban Coon Rapids. Forric Myers, Paramount 

branch manager, won the blind 

bogey. NTS is owned and operated by Dick 

Toilette and Paul Lundquist Audrey 

. . . 

Tobin, secretary to CRC branch manager 

Jim Ellis, has resigned and is moving to 

Ortonville. There, she and her husband will 

operate a trailer court they are purchasing. 

Her husband also will manage the local 

Montgomery Ward department store. A 

replacement has not yet been hired. 

Lx>well Kaplan of the Ben Berger circuit 

returned from an Italian vacation he and his 

wife had long planned. But don't greet him 

with "Viva Italia!"" "Those prices!" he 

moaned. "And those waiters . . . totally indifferent.'" 

He adds: "And when they took 

our American money, whenever they'd 

agree to do such a thing, they acted as if 

they were doing us a favor." 

The Astor Theatre, St. Paul, has closed 

for the summer. It's owned and operated by 

Richard Watts. In this area, numerous outstate 

hardtops close for the frosty winter, so 

the Astor is a bit of an oddity. However, 

it can't match drive-in and similar competition 

during the hot months. 

Mrs. Erika Staff of the Columbia Pictures 

branch here has transferred to the Columbia 

branch office in Chicago. She's been secretary 

to Roger Dietz, branch chief here, and 

will be taking a like post in the Windy City 

Filmrow visitors: Al Bergman, Bay 

. . 

Theatre, Ashland, Wis.; Mr. and Mrs. Robert 

Hodd, Abby, Abbotsford. Wis.; Gene 

Grengs, Hollywood, Eau Claire, Wis., and 

Sid Heath, Flame, Wells. 

Business may be a bit soft for the time 

being but things have been busy at the Warner 

Bros, branch here. Branch boss Dick 

Malek reports that the branch's accounting 

chores have been moved back here from 

Des Moines, where they have been handled 

for an extended period. Helen Aga, who's 

been a branch booker, is shifting to accounting 

and Malek is looking for another booker. 

A Wednesday (27) break has been set for 

"The Sound of Music," giving it its first 

reissue suburban run. Don Palmquist, 20th 

Century-Fox branch, also reports good reaction 

to "The Heartbreak Kid" and "The 

Poseidon Adventure," each of which went 

into a second suburban flight Wednesday 

(6). 

1 

FINER PROJECTION -SUPER ECONOMY

Valley Drive-In Acquired 

By Ken Scholz of Cozad 

NORTH LOUP, NEB.—Ken Scholz, 

president of Ken's Theatres of Cozad, Neb., 

announces the acquisition of the Valley 

Drive-ln here. The underskyer formerly 

was owned by Duane Schernikau of Ord, 

Neb. Scholz plans complete renovation 

Ritz, Chariton. Before he was hospitalized, 

Tom staged a fake holdup of a local jewelry 

store in Chariton that earned good newspaper 

publicity for "The Getaway" . . . The 

LINCOLN 

^r. and Mrs. Russell Brehm traveled to wasn't easy to see Rick Townsend, a longtime 

employee, leave to accept a full-time 

Colorado Springs where their son Gary 

was graduated from the Air Force Academy job at Goodyear. Townsend has been in 

Wednesday (6). Russell says the newly commissioned 

lieutenant will report to Mather when the occasion arises, etc. Jim Johnson, 

charge of custodial work, fill-in doorman 

of the drive-in and remodeling is scheduled Air Force Base, Sacramento, Calif., for his University of Nebraska graduate student, 

to begin this month. 

first assignment. 

will be his successor. 

Tom Scholz of Omaha has been named 

manager of the ozoner. 

Greg Baer and Doug Lienemann, both Jay and Jeanne Maness suddenly realized 

Southeast students, have joined the Plaza their summer schedule this year will call for 

theatres staff as ushers, according to manager 

Jay Maness. Sue Williams, also a a birthday Monday (18) and Jay's three 

one birthday cake after another. Jeanne has 

DES MOINES 

Southeast High student, is a new concession 

(Continued from page NC-1) 

employee at the quadplex. Maness said it 


accounting department reports her mother 

is seriously ill and in the hospital . . . Also 

hospitalized for surgery is Tom North of the 

Cramom 

Rivola Theatre, Oskaloosa, had quite a 

group sales for "Sounder,"' with 300 to 400 

junior high school students attending. A 

e 

IM-Symp 

similar promotion is planned with the high 

f 

school. The drive-in at Oskaloosa gave a 

daisy to all mothers attending, while the 

first 25 attending at the Rivola received a 

carnation ... A free wiener roast was held 

Mother's Day at the Starlite Drive-In, 

Waterloo . . . Bob Morton, manager at Fremont, 

Neb., has an "Andy Panda Bear" that 

isalwa^fs 

drives around in a mini-dune buggy to welcome 

the youngsters to the theatres there 

. . . The drive-in at Oelwein admitted the 

first 25 patrons free on Mother's Day 

the same, 

. . . 

Cedar Falls manager Ray Cobb had a man 

out on the streets wearing skis (in 60-degree 

weather) to advertise "Snowball Express" 

(we'll bet he had a pair of tired legs 

when he finished the job!). 

Twin in UR Development 

That's what 

GRAND FORKS, N.D.—An urban renewal 

development proposed for downtown 

property by Andrews Allen of St. Paul 

would contain a six-story hotel, a major 

shops. According to initial timetable estimates, 

construction would begin on the hotel 

in mid- 1974. The final phase of commercial 

redevelopment would begin in mid- 1976 

and be completed a year later. 

Don Perkins Managing Rivoli 

LA CROSSE, WIS.—Donald Perkins, a 

13-year veteran with Marcus Theatres, has 

Different because the flavor is uniform in 

every drink. Different because all flavors 

assumed the managership of the Rivoli 

are fortified with pure cane sugar and 

Theatre here and will supervise Marcus 

vitamin C. They dissolve instantly because 

amusement interests in La Crosse. 

they're entoleted! Available in 12 popular 

flavors including new tangy apple. 

HERE. HAVE A TASTE. 


CRAMORE PRODUCTS, INC. 


P.O. Box J, Caneret, New Jersey 07008 

HAWAII TOO. 

Send me your new apple and 

.flavor. 


Name 

Title 

Company. 

Don Ho Show. at 

, 

[iTAîil 

[nmas 

l Cinerama s Reef Towers Hotel. 

Address. 

IN WAIKIKI: REEF REEF TOWERS EDGEWATER City .Sute_ -Zip_ 

• • 

nuikesus 

êmt. 

BOXOFFICE :: June 18, 1973 NC-3

LINCOLN 


sons, with the couple this summer, have this 

lineup of birthdays: Craig, 4, Friday (15); 

Sufifie^ Theatre Supply, Inc. 

Â 

1502 Davenport St. 

^^Vomoha, Nebraska 68102 

^jr Ârea Code (402) 341-5715 

When Your Business Is APPREQATB) 

our 

best wishes 

Eldon, 10, July 13, and Drew, 6, August 

14. The boys arrived here from their Southern 

California home a week earlier than 

scheduled, too. In fact, Jay and Jeanne said 

the boys showed up the day the couple 

moved from a one-bedroom to a two-bedroom 

unit in the apartment building in time 

to be junior moving assistants. The couple 

will be taking a vacation in August to drive 

the boys home in time for school. 

for the success 

of the 

Galen Hafer, assistant manager at Cinema 

1 and 2, took Sunday (10) off in order to 

PLAZA THEATRES 

Plaza 1,2,3m 

and 

COOPER THEATRES, INC. 

COOPER PLAZA 

LINCOLN. NEBRASKA 

drive to Geneva to be an usher at a schoolday 

friend's wedding . . . Cory Nickerson, 

Southeast High sophomore, is a new concession 

worker at the State Theatre, reports 

manager Dennis Garrison. 

The Lincoln Center in New York City 

isn't the only place where many of the Disney 

movies made in the past 50 years will be 

shown this summer, according to current 

newswire dispatches. State manager Dennis 

Garrison said "Mary Poppins" is booked for 

a Wednesday (27) showing, followed by 

summer dates of "That Darn Cat," "Robin 

Hood" and the newest Disney release, "One 

Little Indian." On the State screen as of 

Sunday (10) were two others, "The Aristocats" 

and "Song of the South." Garrison refwrts 

attendance goood but believes it would 

be better without such nice summer weather 

luring the kids outdoors instead of to the 

State . . . The Disney films aren't the only 

repeats currently on local screens. Others 

are "Fiddler on the Roof." "Camelot" and 

"Doctor Zhivago." Industry veterans note 

the summer products should be out before 

June ends to ease the slump until the next 

one comes along.- 

The arty side of familiar motion picture 

actors and entertainers was exposed in a 

Journal and Star picture page Sunday (10). 

It displayed the art work of Nebraska native 

Henry Fonda, as well as that of Dinah 

Shore, Red Skelton, Elke Sommer and Richard 

Chamberlain. They are some of the ten 

American celebrities whose signed fine art 

is being exhibited at the Franklin Mint Gallery 

of American Art in Franklin Center, 

Pa. From the Instructional Media Center at 

the University of Nebraska comes a rental 

offer of a 29-minute, 16mm film, "The 

Tornado." Also, this city's Chet Ager Nature 

Center in Pioneer Park is offering Friday, 

Saturday and Sunday night nature films in 

the center's activities building. 

^ 

it's 

another NATIONAL THEATRE SUPPLY installation 

NC-4 


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'Last Tango' Leading 

Cincinnati With 575 

CINCINNATI—Six new products and 

several strong holdovers drew hordes of patrons 

to theatres in the recording week, 

pushing grossing percentages high on the 

gauge for nearly all first-run situations. 

"Last Tango in Paris" led the way with a 

575 second week, "Godspell" and "The 

Day of the Jackal" each sped away from 

the barrier at a 500 first-week pace and 

four theatres showing newcomer "High 

Plains Drifter" posted a composite 450 

percentage. 


Albee The Soul of Nigger Charley (Para) 100 

Ambassador The Poseidon Adventure {20th-Fox)', 

24th wk '250 

Beacon Hill Cries and Whispers (SR), 2nd wk. !325 

Carousel 1— Godspell (Col) 

i . 500 

Carousel 2 Lost Horizon (Col), 8th wk. ....... ^300 

Four theatres High Plains Drifter (Univ) . 450 

Grand Coffy (AlP), 2nd wk 200 

International 70, Kenwood Hitler: The Last Ten 

Days (Para) 235 

Northgate ^Walking Tall (CRC), 1 1th wk.' .'.'.'.'. ! 200 

Place A Warm December (NGP) 275 

Skywalk I The Day of the Jackal (Univ) 500 

Skywalk 2 Such a Gorgeous Kid Like Me (Col) . .200 

Studio Cinemas Last Tango in Poris (UA), 

2nd wk 575 

Times Town Cinema ^The Life and Times of 

Judge Roy Bean (NGP), 1 1th wk 275 

20th Century Brother Sun, Sister Moon (Para), 

6th wk 125 

Valley Class of '44 (WB), 7th wk 250 

'Book of Numbers' 300 

Third Week in Detroit 

DETROIT—Only four of the numerous 

bookings here scrambled to levels above 

average, "Book of Numbers" tripling normal 

business at the big downtown Fox for the 

week's best showing. "Last Tango in Paris" 

posted a 225 third week at Studio 8. "Charley-One-Eyc" 

started a Grand Circus engagement 

at 175 and "The Effect of Gamma 

Rays on Man-in-the-Moon Marigolds" 

rated 110 in a first week at Towne II. 

Fourteen theatres The Baby (SR) 30 

Fox—Book of Numbers (Emb), 3rd wk 300 

Grand Circus Chorley-One-Eye (Para) 175 

Seven theatres The Vault of Horror (CRC) 50 

Six theatres Roinbow Bridge (SR) 75 

Six theatres Sisters (AlP), 3rd wk 70 

Six theatres Class of '44 (WB), 5th wk 80 

Studio 8 Lost Tango in Paris (UA), 3rd wk 225 

Showcase II Charlotte's Web (Para), 4th wk. ... 60 

Ten theatres Soylent Green (MGM), 4th wk 100 

Towne II The Effect of Gammo Rays on 

Man-in-the-Moon Marigolds (20th-Fox) 110 

Two theatres Sleuth (20th-Fox), 9th wk 70 

Two theatres Cries and Whispers (SR), 3rd wk. . 90 

Two theatres The Family (SR), 2nd wk 75 

Two theatres Lost Horizon (Col), 7th wk 95 

'Wattstax' Cleveland Debut 

Grosses 375 at Two Theatres 

CLEVELAN D—"Wattstax" raced 

through its first week at two Cleveland 

theatres for a 375 average, good enough to 

lead the city's first runs in a much betterthan-average 

week for most Cleveland theatres. 

Challenging "Wattstax" for the barometer's 

top spot, "Hitler: The Last Ten 

Days" scored 340 in a five-theatre debut. 

Berea, Village The Nelson Affair (Univ) 125 

Colony Lost Tango in Paris (UA), 5th wk 250 

Detroit Class of '44 (WB), 6th wk; 110 

Embassy Five Fingers of Death (WB), 3rd wk. ... 150 

Five theatres Hitler: The Lost Ten Doys (Para) .340 

Five theatres Pat Garrett and Billy the Kid 

(MGM) 175 

Four theatres The Harrad Experiment (CRC) 

Four theatres The Duel of the Iron Fist (SR) 

. . . .200 

.... 80 

Shaker, Scrump-D-Dump-D Wottstox (Col) 375 

Six theatres High Plains Drifter (Univ) :275 

Six theatres Theotre of Blood (UA) 95 

World East, World West Ten From Your Show 

of Shows (Cont'l), 4th wk 135 

CLEVELAND 

Qhill Wills, who was in town recently on 

a cross-country tour to promote MGM's 

"Pat Garrett and Billy the Kid," said, "It's 

a great picture for cameo character parts 

and I wouldn't have done it for anyone 

except Sam Peckinpah, because I think a 

lot of that man." Chill appeared in director 

Peckinpah's first western, "The Deadly Companions." 

Asked if he still rode horses, the 

actor answered with a grin, "Only if I have 

to—and for money." The veteran of some 

140 movies and nominee for an Academy 

Award as best supporting actor in "The 

Alamo," is not a stranger to our town. He 

played vaudeville at the old Keith's 105th 

Street Theatre and still earlier appeared at 

the old Colonial in "Abie's Irish Rose." On 

his return to California, Chill said he planned 

to work with Walter Brennan and 

Donald O'Connor on another "Frances, the 

Talking Mule" film following a role in a 

western starring John Wayne. 

A happy Herb Boswell, Cinerama branch 

manager, returned from vacationing at the 

Doral Country Club in Miami Beach, Fla. 

It wasn't raining there! Herb has the tan to 

prove it! . . . Greg Wolas, former Cooperative 

Theatres booker following his 

release 

from Cleveland Clinic, now is recup- 

. 

erating in Florida, where he will make his 

home . . Nadine Eisenberg. former Buena 

Vista secretary, is working as a secretary 

in the Co-Op office. 

The Museum of Art will salute the films 

of veteran director John Ford this summer 

with nine Wednesday evening programs. 

The first show will feature a 90-minute 

documentary on Ford and his films Wednesday 

(20) at 7:30 p.m. Ford films on the 

schedule include "Drums Along the Mohawk," 

Wednesday (27); "The Last Hurrah," 

July 11; "Wagonmaster," July 18; 

"The Grapes of Wrath," July 25; "The Informer," 

August 1; "Mister Roberts," 

August 8; "Stagecoach," August 15, and 

"My Darling Clementine," August 22. 

The Columbia branch moved Friday (15) 

from its present quarters on the sixth floor 

of the Film Building to larger quarters 

(formerly occupied by Metro-Goldwyn 

Mayer) on the third floor of the Film 

Building. Additional space is required, as 

the recently closed Columbia Cincinnati exchange 

will work out of this city. 

Co-Operative Theatres and Academy Advertising 

were hampered Friday (8) in moving 

from the Film Building to their new 

location at Brainard Place due to a strike 

by members of Movers Union Local 392. 

Dorothy Nicklin, Gcnoan Theatre, Gen- 

. . 

oa, is recovering and is back on the scene, 

A women of diversified talents, Dorothy is 

a retired Toledo school teacher who. during 

World War II, wrote the official Women's 

Coast Guard song, which was presented 

nationally by Paul Whileman . The Memphis 

Drive-In is one of the backers of "The 

Beatles." West Denison's baseball league. 

Tom Riley, Cedar-Lee operator and son 

of Local 160 president Jim Riley, devoted 

his vacation to filling in as projectionist at 

the Motion Picture Sound Room during 

the absence of vacationing Bill Dolan. 

"The Story of Eric," a film concerning a 

childbirth experience using the Lamaze technique, 

recently was shown at the Hillcrest 

YWCA. A couple who had shared in the 

Lamaze childbirth experience joined an obstetrician 

and a registered nurse in the 

question jjeriod that followed. 

Patricia Elliot, winner of the Tony Award 

as best supporting actress in the Broadway 

musical "A Little Night Music," acted at 

the Play House through the 1964-66 seasons. 

Miss Elliot played the title role here 

in Shaw's "Major Barbara" and co-starred 

with director Richard Oberlin in "Dylan." 

A Variety Club meeting was held Thursday, 

May 30. at the Sheraton Downtown to 

review the results of the 1973 telethon. It 

was jointly chaired by Bill Kohagen and 

Jack Kaufman. 

Morris Carnovsky, 75-year-old movie and 

Broadway actor, recently was in town and 

said he had to wait until his 74th birthday 

before he was filmed in the nude. "The 

Gambler," the film in which the actor appears 

in the buff, was produced last August 

in New York. Carnovsky is shown on a 

massage table . . . Academy and Tony 

Award-winning actress Liza Minnelli will 

appear in a concert at Public Hall Sunday 

(24). 

John-Michael Tebelak, former local young 

man and author of the hit musical "Godspell," 

is working on his own interpretation 

of Dante's "Inferno." Tebelak hof)es to 

bring his New York Spring Street Company 

production to perform in Berea at Baldwin- 

Wallace College's Art & Drama Center for 

several weeks in September. 

David Birney, star of TV's "Bridget Loves 

Bernie," is the son of retired FBI man Edwin 

Birney of this city. According to his 

parents. Birney, who will appear with the 

Kenley Players in "Guys and Dolls" Tuesday 

(19) through Sunday (24), soon will 

be seen on the London stage with Orson 

Welles and later this year will audition for 

a part in a film. 

FINER PROJECTION -SUPER ECONOMY 

Ask Your Supply Dealer or Write 

HURLEY SCREEN COMPANY, Inc. 

26 Soroh Drive Formingdale, L. I., N. Y., 11735 

BOXOFFICE :: June 18, 1973 ME-1

CINCINNATI 

Bmong those concerned about entertainment 

for older people is Don Wirtz of 

Mid Stales. He is presenting a film once a 

month at the Hollywood Cinema North for 

their pleasure—at reduced admission charge. 

Opening May 24 with "Funny Girt," the 

next presentation will be Thursday (21). 

The Hollywood, located in the College Hill 

area, is an ideal theatre for the elderly, being 

built at street level throughout. 

One of the nicest people on Filmrow just 

celebrated his 40th year at National Screen 

Service. He is Ralph Cornell, who makes 

the whole thing go in the trailer department. 

Our best wishes go with him for many more 

years. Ralph also is very active in True 

American Lodge, having been a member for 

22 years. He has been most worshipful master 

for two years; also, secretary in various 

houses since joining. He has just received 

his 33rd degree in a ceremony at Philadelphia 

and his lovely wife Elizabeth attended 

this worthwhile occasion. 

B&R Theatres' Russell Theatre, Maysville, 

Ky., which has been completely renovated, 

reopened Tuesday (5) playing "The Poseidon 

Adventure." B&R gratefully acknowledges 

the assistance of Marvin White, Mid States 

designer and decorator, for his work as 

consultant during the remodeling. 

Cinema East, Dayton, was burned out 

Monday night (4). Owner Bob Mills reported 

that the cause of the fire had not been determined. 

Mills recently took over the Colony 

Theatre at Lebanon. 

Norma Wethington, National Screen head 

booker, has returned from vacation . . . 

Margaret Woodruff, Columbia booker, and 

her two grandsons. Brad and Tom Woodruff, 

are back from a two-week vacation 

in Florida. The boys had the time of their 

lives visiting Disney World, the Marine Exhibit 

near St. Augustine and swimming in 

the ocean. While in Daytona Beach, 

"Woody" talked to Vance Schwartz, former 

exhibitor here, and his wife, who wished 

to send their regards to their friends up 

north. 

Bob LaBance, formerly with Interstate 

Theatre Service, is new office manager for 

Zipp Film Co. . . . Ohio exhibitors Ted 

Christ, Spencerville; Jerry Knight. Columbus, 

and Murray Baker of Cinemation were 

recent visitors. 

Paramount's local exchange is 

moving its 

office from the Executive Building to larger 

quarters in the Schmidt Building, 128 Sixth 

St. Merritt Sticker is branch manager. 

Columbia closed its local exchange Friday 

(15), moving its accounts to the Cleveland 

office. 

Second Alpha Cinema 

Sei for Shively, Ky. 

SHIVELY, KY.— Bruce Shinbach, manager 

of Louisville's Alpha Theatres, has announced 

that a second auditorium will be 

built next to the present Alpha I in the 

K-Mart Shopping Center here. An earty 

summer opening is planned. 

The theatre will have its own projection 

booth and a 350-seat auditorium. The Alpha 

I has a capacity of 450. 

Major Air Promotion Used 

In Detroit for 'Cahill' 

DETROIT—Warner Bros, 

sponsored one 

of the biggest air promotions here for a 

preview screening program— involving both 

a radio station and a car dealer—to result 

from the film company's handcuff gimmick 

for "Cahill, U.S. Marshal," starring John 

Wayne. WEXL, a country-western station, 

hosted a midnight screening of the picture 

at the Royal Oak Theatre Friday (15). To 

be admitted to the screening, guests came 

handcuffed to their companion. 

During the first two weeks of June, 

WEXL's remote broadcast truck was on 

duty in the parking lot of Key Oldsmobile, 

Michigan's largest Olds dealer. Monday (4) 

the station began broadcasting an aroundthe-clock 

promotion offering listeners a 

chance to receive plastic handcuffs, imprinted 

with the film title, and a chance to 

attend the advance screening by visiting 

Key Oldsmobile and the WEXL truck. A 

total ;'f 750 pairs of handcuffs were given 

away ii this manner. 

Bla;k ind-white 20x30 posters of John 

Wayne al-c' were used as part of the promotion, 

bolli as disnlay pieces and as additional 

prizes to visitors. 

CAMERAMAN'S VIEWPOINT — 

Blair Mooney, chief of Cleveland's Cooperative 

Theatres, went to Detroit 

during the shooting of General Film 

Corp.'s "Motown 9000." He is shown 

here getting a cameraman's view of a 

mobile Panavision rig set to operate 

automatically for filming action within 

a moving car. The camera was flicked 

on and off by "Motown 9000" co-star 

Hari Rhodes, thus filming an entire 

scene on location without process work. 

The feature is scheduled to premiere 

August 15. 

Ohio Paying $323,226 

To 10 Film Companies 

COLUMBUS— Joseph T. Ferguson, state 

auditor for Ohio, agreed Friday (8) to pay 

censorship fees totaling $323,226.14 to ten 

motion picture companies, although he said 

he did so "with reluctance." The payments 

were contained in a sundry claims bill 

passed by the legislature in 1972. 

The payments which Ferguson opposed 

were made under protest by movie films 

during the 1951-1954 period. 

A movie censorship board was created by 

the state of Ohio in 1913 and motion picture 

companies were charged with the cost 

of its operation. In 1951 the companies 

sued and in 1954 a court struck down the 

film censorship law. 

Menands Twin Is Unveiled 

From Eastern Edition 

MENANDS, N.Y.—Universal Theatre 

Supply of Boston supplied the interior package 

for a luxurious 700-seat twin theatre 

which has just been unveiled in Menands. 

The dualer features Westrex projection, 

Unitron automation and push-back seats by 

Griggs. Walls and the front of the auditorium 

are covered by fiberglass draperies. 

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DETROIT 

T aurence Wolf, owner of Highland 

Park's 

theatre, where "Deep Throat" is showing, 

has come up with a plan to present 

at least one film a month which youngsters 

can attend. Movies will be shown on the 

basis of "what kids want and what might 

be available for a one-day-only stand" . . . 

Wood Six theatres opened, offering "Bijou" 

and "Dirty Movie Makers." 

Local video stations gave news time to 

residents of the northwest section of town 

who are attempting to close three adult book 

stores and so-called "adult" theatres. The 

area residents have formed an organization 

known as Angry Residents Mobilized 

(ARM) and say they will picket "until the 

sex strip is closed." Alleging that a recent 

sexual assault/ murder was sparked by these 

operations, a spokesman asserted: "Most of 

us feel one of these businesses could have 

led to the abduction. Who knows what can 

happen after a sexually aroused person 

leaves one of these places?" Another 

spokesman declared, "We are tired of children 

being hurt and now we are going to 

hurt these sexploitation situations by hitting 

the hip pocket." 

The color film "21 Days in Europe," a 

cinematic journey to ten countries—Paris, 

London, Munich, Amsterdam, Florence, 

Rome, Granada, Seville, etc.—was booked 

for exhibition at the Birmingham, Woods 

and Western theatres. 

a New York cast, 

Thousands of Detroiters flock to the 

famous Elmwood Casino in Windsor, Ont., 

for live entertainment. The casino, which 

has had every top star on its stage at one 

time or another, now has changed policy. 

The name has been changed to Elmwood 

Casino Dinner Theatre after a quarter of 

a century. Audiences will be treated to a 

full-length Broadway play or musical, with 

and an international buffet 

dinner, including Cantonese cuisine. 

Tickets include the complete buffet dinner, 

tax, 

the show and dancing before and after 

the performance. "Cabaret" has been set 

as the opener for the renamed operation. 

COLUMBUS 

KTrs. Hazel Prickett, on a vacation from 

her home at Coral Garden Villas near 

Montego Bay, Jamaica, has been visiting 

friends here. Her late husband was Ken 

Prickett, executive secretary of NATO of 

Ohio. Mrs. Prickett watched filming of 

scenes for the Allied Artists' feature, "Papillon," 

with Steve McQueen and Dustin Hofman, 

in the Montego Bay area. 

Sen. William B. Saxbe of Ohio announced 

plans for the construction of a $17 million 

federal office building at the northeast 

corner of Spring and High streets, opposite 

the site of Hunt's Cinestage and the Chittenden 

Hotel, both recently leveled. About 

1 ,000 persons will be employed in the skyscraper, 

which will include a 500-car garage. 

The entrance of the RKO Palace on West 

Broad Street would face a vista of trees and 

flowers if plans of urban designer Vincent 

Ponte are realized. Ponte's rep>ort to city 

officials, soon to be released, will recommend 

installation of a ten-foot-wide median 

strip in Broad Street, with trees in midblock 

and flower beds near intersections. Shade 

trees also would line the curbs. Small "portal 

parks" would be installed near Veterans 

Memorial, across the Scoito River from the 

Palace, and at the eastern end of the median 

strip near Washington Avenue. 

Loew's Morse Road had a sneak preview 

of the new Ryan O'Neal feature, "Paper 

Moon" . . . Screen and stage star Eddie 

Bracken tops the cast of "Never Too Late," 

reopening the Country Dinner Playhouse 

at Reynoldsburg Tuesday (19). The dinner 

theatre has been closed for several months. 

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Christian Free Drive-In on West Mound 

Street has opened for the summer season . . . 

The premiere Thursday (28) of "Tom Sawyer" 

at Jerry Knight's Drexel is sponsored 

by the Dispatch Charities. 

West Liberty Movie House 

Sponsoring Softball Tecnn 

WEST LIBERTY, KY.—Langley Franklin, 

co-owner and operator of West Liberty's 

new Towne Cinema, reports that his theatresponsored 

slow-pitch Softball team, the 

"Looney Tunes," has boosted its overall season 

record to a 4-3 won/ loss mark with a 

recent win over Riverside. As player-coach, 

Franklin doesn't pretend to be another 

Charles Finley but admits his team "really 

isn't too bad" and adds "it's pretty good 

publicity," especially when they win. 

E. L. Ornstein of Ornstein Film Booking 

Service, Louisville, is booking and buying 

for the new Towne Cinema, owned and 

operated by brothers Lanny and Langley 

Franklin. 

The sequel to "Wonder Women" is to be 

"Wonder Women, Cont'd." 

titled 



HAWAII TOO. 


HAWAII 

(HOTELS] 


Don Ho Show. . . at 

Cinerama's Reef Towers Hotel. 

IN WAIKIKI: REEF . REEF TOWERS EOGEWATER 

ME-4 BOXOmCE :: June 18, 1973

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Mass. Screen Shield 

Bill Poses Threat 

BOSTON—Massachusetts exhibitors are 

urged by Carl Goldman, executive secretary 

of Theatre Owners of New England, to contact 

their local representatives and make 

every possible effort to forestall legislative 

passage of House Bill No. 4961. 

The bill would forbid exhibition by any 

theatre in the state of any picture which 

would be visible to any other persons than 

those composing the paying audience. 

Specific wording of House Bill No. 4961 

calls for the amending of Chapter 272 of 

the General Laws by inserting after Section 

32 the following Section 32A: 

"No open-air drive-in theatre shall exhibit 

any picture in a manner which makes it 

easily visible by persons other than those in 

attendance, from or in any public street or 

highway, sidewalk or thoroughfare, transportation 

facility, or place of public accommodations, 

or from the property of 

others." 

Dorcester, Mass., Strand 

May Become U.S. Landmark 

DORCHESTER, MASS.—The Strand at 

Upham's Corner, closed for the last year, 

has been taken over by a group of local 

citizens and, with the help of the U.S. 

Park Service, it is to be renovated and converted 

for use as an art center and other 

neighborhood activities. 

When completed, the theatre will be renamed 

for the late wife of former Speaker 

of the House John W. McCormack, the 

full name to be the Harriet McCormack 

Center for the Arts. It will serve the community 

in many ways: as an academic facility 

for the University of Massachusetts (now 

under construction on Morrisey Boulevard, 

less than two miles away), as a showcase 

for domestic and foreign film classics, for 

festivals and as a home for professional 

performing arts companies. 

The 1,919-seat theatre, originally a unit 

of the Paramount-Publix circuit, is one of 

the last bits of Americana of its kind and 

the community is looking forward to having 

it tagged as a National Landmark by 

the U.S. Park Service. 

'Girls' Stars in Boston 

BOSTON—Cheri Caffaro and Timothy 

Brown, stars of Derio Production's "Girls 

Are for Loving," autographed photos in the 

lobby of the Astor Theatre in conjunction 

with the film's Boston premiere. 

'Day of the Jackal' Composite 390 

In 2nd VJeek at Two Boston Theatres 

BOSTON—"The Day of the Jackal" met 

the most enthusiastic response of any firstrun 

feature currently playing on a Boston 

screen and put together 400 at the Pi Alley 

and 380 at Cheri One for a composite 390 

second week's grossing percentage. Next 

highest on the barometer was 210 for 

"Coffy," second week at the Music Hall, 

trailed most closely by first-week "Manson" 

and holdovers "Hitler: The Last Ten Days" 

and "Pat Garrett and Billy the Kid," each 

200. 


Beacon Hill Hitler: The Lost Ten Doys (Para), 

3rd wk 

.200 

Cheri One, Pi Alley The Doy of the Jackal 

(Univ), 2nd wk 390 

Circle Cinema The Mattel Affair (Pora), 2nd wk. 145 

Cinema 57 One Pot Gorrett and Billy the Kid 

(MGM), 2nd wk 200 

Cinema 57 Two Scarecrow ;WB), 8th wk 145 

Charles The Horrod Experiment (CRC) ..150 

Gary The Soul of Nigger Charley (Para), 

2nd wk 130 

Loews' Abbey One ^Godspell (Col), 8th wk 100 

Music Hall Coffy (AlP), 2nd wk 210 

Paramount High Plains Drifter (Univ), 2nd wk. .145 

Savoy One A Worm December (NGP), 2nd wk. .145 

Savoy Two Monson (AlP) 200 

Saxon Sweet Jesus, Preacher Man (MGM), 

2nd wk 130 

"Last Tango in Paris' 450 

Third Week in Hartford 

HARTFORD—Although no other firstrun 

feature approached the 450 grossing 

percentage for the third week of "Last 

Tango in Paris" at the Cinerama Theatre, it 

still was a good report period for most Hartford 

films. Only three holdovers tumbled 

below the average level; everything else 

placed between 100 and 175. 

Art Cinema LitHe Sisters (SR); Enjoy (SR), 

2nd wk 

Berlin Cine II, UA Theatre Eost II, Vernon Cine 

150 

High Ploins Drifter (Univ), 2nd wk 150 

II 

Berlin Drive-ln Prison Girls (AlP); Swedish Fly 

Girls (SR) 

Cinema 

150 

^Hitler: The Last Ten Doys 

Burnside, I 

(Para), 2nd wk 100 

Cinema II Class of '44 (WB), 7th wk 30 

Cinerama Lost Tango in Paris (UA), 3rd wk. . . .450 

Cine Webb, UA Theatre East I The Cheerleoders 

(Cinemation), 2nd wk 160 

East Hartford Cinema I, Elm, Mall Cinema 

Pot Garrett and Billy the Kid (MGM), 2nd wk. . 90 

Newington, UA Theatre East III Lost Horizon 

(Col), 2nd wk 135 

Rivoli Girls Are for Loving (WRO); Lies (SR), 

2nd wk 125 

Strand Wottstox (Col), 2nd wk 175 

Webster Sweet Jesus, Preocher Man (MGM), 

2nd wk 75 

'Last Tango in Paris' No. 1 

In New Haven With 550 

NEW HAVEN—"Last Tango in Paris" 

scored a very high 550, rounding out its first 

21 days at Showcase Cinema III, and "Dirty 

Little Billy" climbed swiftly to 225 in its 

debut at College Street Cinema to rank onetwo 

in the Barometer listings. A new double 

bill, "And Now the Screaming Starts" and 

"Hammersmith Is Out," rated No. 3 with 

1 75 at the College Theatre. 

Cinemort, Milford Cinema I Pot Garrett and 

Billy the Kid (MGM), 2nd wk 115 

College And Now the Screaming Starts (CRC); 

Hammersmith Is Out (CRC) 1 75 

College Street Cinema Dirty Little Billy (Col) ...225 

Crown The Dirty Mind of Young Solly (SR), 

2nd wk 115 

Milford Cinema II, Whalley, Whitney High Plains 

Drifter (Univ), 2nd wk 125 

Showcase Cinema I Hitler; The Last Ten Days 

(Para), 2nd wk 65 

Showcase Cinema 11 Man of La Moncho (UA), 

2nd wk 150 

Showcase Cinema III Last Tango in Paris (UA), 

3rd wk 550 

York Square Cinema Money, Money, Money 

(CRC), 2nd wk 1 50 

Mall Twins Ready 

In Ansonia, Conn. 

ANSONIA, CONN.—A Wednesday (20) 

opening is planned for twin cinemas being 

built in the Ansonia Shopping Mall, the 

project to be operated by Franklin E. 

Ferguson in association with the mall. 

Ansonia interests were originally planning 

to own the theatres, which have 200 

seats in each auditorium. 

Opening of the local development will 

bring to eight the number of Connecticut 

cinemas under the Ferguson banner. Ferguson 

also operates the Webster and Rivoli. 

Hartford; Plaza, Windsor; Cinema. Kensington; 

Strand, Seymour (in association with 

Bill Sirica); Chesire. Chesire (in association 

with the Bailey combine and Sampson & 

Spodick Theatres), and the Strand, Hamden 

(in association with the Bailey combine). 

The Capitol Theatre, operated here by 

RKO-Stanley Warner and predecessor Stanley 

Warner and Warner Bros. Theatres, has 

been converted to a senior apartment complex. 

Ansonia is in the metropolitan New 

Haven area. 

New Berlin Theatre Corp. 

Acquires Berlin Drive-In 

BERLIN, CONN.—The Berlin 

Drive-In 

has been sold by Espan Theatres, New 

York, to Berlin Theatre Corp., a newly 

formed Connecticut corporation, for $685,- 

400. 

The new firm's agent is listed as Melvin 

Slade, Riverside. 

Espan spent some $15,000 last fall building 

a fence, in compliance with a new Berlin 

town ordinance requiring underskyers showing 

films other than G-rated to block the 

screen from off-premise viewers. 

CARBONS, INC. ^— »« K, Cedar Knolls, N. J. 

'1^ ^ mane — ^^^ U t^ ^Swg' 

In Mass.—Massachusetts Theatre Equipment Co., Boston, 

(617) 542-9814 

BOXOFFICE :: June 18, 1973 NE-1

BOSTON 

jioTELsj Cinerama's Reef Towers Hotel. 

"McQ" 

IN WAIKIKI: RE£F • REEF TOWERS EOGEWATEH wilt start its filming in Seattle 

• 

very shortly with John Wayne starring. 

Jhe 1973 Jimmy Fund baseball day (6), jazz festivals, was in town arranging for a 

sponsored by the Variety Club, was a July 27-28 jazz festival at Fenway Park. 

big event for the theatre managers and club Reports are that George has lined up such 

members. After lunch at Mamma Leone's, a strong array of jazz artists that the event 

the barkers, exhibitors and their guests hurried 

to Fenway Park and were rewarded in around 38,000 for each event, since the 

will be a sellout both days. That means 

the tenth inning as Sox catcher Bob Montgomery 

hit a homer that won the game, 5-4, will have 3,000 more seats on the field. 

ball park normally seats 35.000 and George 

for Boston and gave our team a three-game 

Tom O'Brien, Columbia exchange manager, 

saw his office get off on a good start 

sweep over the Kansas City Royals. Theatre 

chairmen Mike Fleisher and Arthur Friedman 

agreed that the exhibition turnout for 

on summer vacations: publicity director 

Jack Markle is on a trip to Mexico; Jerry 

the affair was the largest ever. Interstate 

Callahan, his wife Eleanor and another couple 

are on a Caribbean cruise; Solly Simons 

Theatres alone was represented by approximately 

35 managers, each accompanied by 

flew across the Atlantic for visits in England, 

France and way stations and Jack 

his wife or some children. Noticed among 

those attending were Doc Romano and a 

Martin relaxed at home mending fences. 

grandson, Phil Scott accompanied by Jimmy 

and David, Guy Spencer and Mike, your Barbara Warren, New England Film Distributing 

correspondent and Robbie. Mr. and Mrs. 

booker, is listening to filmmaking 

Irwin Cohen, Mr. and Mrs. Chet Yamilkoski, 

talk at home these days. Her daughter Lisa, 

Mr. and Mrs. Harry McCrensky, Bill a student at Brookline High, is participating 

Koster, Irving Shapiro and many others. in the motion picture filming class and 

Tony Russo came down from Vermont to currently is the director of a 16mm production, 

greet old friends at Interstate and Filmrow, 

"The Chase." Lisa also is doing pub- 

being accompanied by another industry oldtimer 

licity on the project. 

whose last name we learned was 

Sampson but regret we Don LeSeur, Altec field supervisor and 

didn't get his first 

his wife Helen and another couple flew to 

name. 

Europe for a vacation . . . Arthur Friedman's 

Filmrow's Softball team is riding high. 

Cinema Film Buying has been au- 

Saturday (2) it bolted into first place in its thorized by Frederick Bashara, vice-president 

of Cody Enterprises, to act as agent in 

league of 12 teams by outplaying the Boston 

Coast Guard team. Jerry Kravitz was the the buying and booking of pictures for the 

clutch hitter with five ribbies, as the Red company's Capitol Theatre, Montpelier; 

Sox say. and Johnny Gallagher's young Paramount, Barre, and Moonlight Twin City 

brother Mike, playing right field, made several 

Drive-In, Montpelier, all in Vermont. 

spectacular tumbling catches that would 

Dave Titleman, MOM exchange manager, 

had to fill the aisles with extra chairs 

make Rick Miller envious. Roger Mintz 

proved that he has come a long way since 

at Eddie Comi's preview screening room 

his wheelchair days (as recent as last spring) 

when he showed the company's newly made 

by stealing home. Carl Epstein, a doctor and 

"Trader Horn." It produced standing room 

a heart specialist at that, made his debut at 

response, at least for the trade screening. 

third base and now is a regular on the Filmrow 

team. 

Lloyd Muhr, way out in California, 

dropped us a line to inquire about his industry 

friends here, especially mentioning Doc 

George Wein, famous for his Newport 

Romano and Lou Kenny and wondering if 

they are still as active as ever. Lloyd said 

he is doing well in his 16mm supply business 

I SPECIAL ANNOUNCEMENTS! 

and that he could use those 20-60 

second 16mm TV spot trailers that the local 

boys usually throw away. So if you fellows 

will contact me (Ernie Warren), I'll tell you 

I DATE STRIPS & CONCESSIONS! how to send them to Lloyd. 

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ORGY OF THE DEAD

for 

Morris Myers of TMS 

'Manager of Montli' 

BOSTON—Theatre Management Services, 

the Boston-based full-service management 

company, kicked off its spring managers' 

meeting with a champagne toast in 

the conference room of its newly redecorated 

corporate headquarters. 

During the day-long meeting, a full-range 

of operating discussions were held which 

included such key areas as product-availability 

and refreshment stand promotions 

for the spring and summer. Guest speakers 

were Aurel Stuart of the Coca-Cola Co. 

and William Barrett of Procter & Gamble 

Co. 

Following a buffet lunch and a tour of 

the newly decorated executive suites, several 

new management incentive contests for the 

summer were announced and Morris Myers, 

manager of the Surf Theatre, Swampscott, 

was presented with the TMS Manager of 

the Month Award. 

Westfield, Mass., Airer 

Plays Three G's on Bill 

WESTFIELD, MASS.— In one of the 

few such bookings in recent months, the 

Sundown Drive-In played an all-G rated 

show, comprised of states-rights releases, 

"North Country" and "Big Foot," plus National 

General Pictures' reissue, "Rio Lobo," 

and charged $3.50-per-carload (regardless 

of number of passengers). 

Ads read: "Three G-Rated, Outdoor 

Action Hits For All the Family!" 

RHODE ISLAND 

J^ 

"price war" has broken out in 

the Plantation 

state drive-in field. The Bay 

State Drive-In, on Route 6, is charging $3- 

a-carload (regardless of the number of passengers), 

while the Lonsdale Twin Drive-In, 

Route 122; the E.M. Loew's Providence- 

Pawtucket Drivc-In, Route 95, and the 

Rifkin Shipyard Drive-In, Route 95, and 

Seekonk Twin drive-ins. Route 6, are all 

NE-4 

During the past three years we 

have moved^lcpm No. 5 to No. 2 

in the rarhon Industry. WE ARE 

\0. 2 (second only to Union Carhide) 

BECAUSE OUR 

QUALITY IS NO. 1 

DOUBLE EAGLE CARBONS. 

I'.O. HOX 7H!i:t \ASHVILLK, TKW. :)72(m* 

offering $4-a-carload (regardless of the 

number of passengers). And, for good measure, 

playing a pair of Buena Vista reruns, 

"The World's Greatest Athlete" and "The 

Biscuit Eater," the E.M. Loew underskyer 

gave away lollipops to youngster patrons. 

The Johnston Cinema, Johnston, previously 

a Jerry Lewis cinemas franchise operation, 

is now under the Esquire Theatres 

of America banner. 

Bob Hope played a Trinity Square Repertory 

Company benefit show at the Providence 

Civic Center; 5,034 persons paid from 

$5 to $10 for admission. In addition. 1,000 

persons paid $50 a ticket for stage-side 

tables and a pre-show party. Appearing with 

the comic was singer Joey Heatherton. 

GCC Wants to Add Two 

In Framingham Center 

FRAMINGHAM, MASS.—For the 

first 

time since the late 1950s, when downtown 

theatres began closing, this town again will 

have four theatres. However, this time, all 

four theatres are to be under a single roof. 

Presently in operation here are Cinema I 

and Cinema II in Shopper's World, both 

under General Cinema Corp.'s banners. The 

new plan is to add Cinema III and Cinema 

IV, seating 600 and 500 patrons, resf>ectively. 

on to the east wall of the two existing 

theatres. Cinema I and Cinema II each has 

a capacity of more than 700 patrons. 

John Garrahan, attorney 

. 

Shopper's 

World, told the Zoning Board of Appeals 

that if the proposal gains ZBA approval this 

month, the two units can be operative by 

January. 

NEWHAMPSHIRE 

JJ 

Ward Steady, 75, known as "Mr. Music 

Man" in the town of Berlin, died recently. 

He provided piano music for silent 

film theatres in Rutherford and North Arlington, 

Mass., and later in Auburn, Me. 

After the "talkies" made movie-house piano 

playsrs "obsolete," he went back to the 

New England Conservatory and got a 

Bachelor of Music degree, with emphasis 

on school music. 

The twin cinema previously known as the 

Jerry Lewis Twin cinemas in Manchester is 

now advertising itself as merely "Movie 

Center." A dollar admission policy continues 

Mondays through Thursdays and at 

all matinees; children are charged 50 cents 

at all times, as under the old JLC concept. 

Charles H. Dudley Dies 

HANOVER, N.H.—Charles H. Dudley, 

95, who worked as a baton twirler anc 

juggler on the old Keith vaudeville circuit 

died May 19 at the Hanover Convalescent 

Center. 

James Dobson joins William Shatner and 

R'-ith Roman to star in "Want a Ride, Little 

f'irl?' 

for Conqueror Films. 

Springfield Grant SC 

Twin Cinemas Open 

SPRINGFIELD—The newest cinema 

complex in western Massachusetts, C&F 

Theatres' Allen-Cooley cinemas I. II, in the 

Grant Shopping Plaza at Allen and Cooley 

streets, has been opened. Each auditorium 

contains 360 seats. 

C&F is headed by Irwin Cohen, who 

also operates the first-run Bijou, Springfield. 

Opening attractions were Buena Vista's 

"Charley and the Angel" and "Cinderella," 

Cinema I, and states-rights release, "The 

Family," Cinema II. 

A company spokesman indicated that the 

attractions will be primarily second-run 

family-audience 

features. 

The construction cost was not disclosed. 

HARTFORD 

Bob Harrington, whose exhibition tics go 

back a generation ago to the old Allyn. 

Hartford, wrote a sentimental story for the 

Bristol Press about the Capitol back in the 

Sylvester Z. Poli days. He emphasized that 

90 cents admitted a patron to a show comprised 

of a 90-minute vaudeville show plus 

such major screen attractions of the era as 

"Scarface," with the late Paul Muni or 

"State Fair," teaming the late Will Rogers 

with Janet Gaynor. "Where can one go 

today," he asked, "for even $10 and see 

such a show in so splendid a theatre?" TTie 

Capitol site is part of the multi-million 

dollar Bushnell Plaza commercial complex. 

Milton Daly, UA Theatres division 

manager, 

made a swing through the territory 

. . . John P. Lowe, Redstone Theatres, was 

in town in connection with advance promotion 

for opening the Showcase cinemas I-II- 

Ill-IV-complex. 

Grants Maternity Leaves 

HARTFORD—The Connecticut legislature 

has approved and sent to Gov. Thomas 

J. Meskill for signing a measure granting 

women maternity disability leaves, therefore 

protecting their jobs to which they can return 

following the birth of their children. 

Plugs Sunday Flea Market 

BOSTON—In what is believed to be a 

"first" for the trade locally, the Redstone 

Revere Drive-In used newspaper classified 

advertising space for its Sunday Flea Market. 


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Representation at Cannes 

Canada's Most Expensive 

TORONTO—Sheila Kieran reported to 

the Star that Canada spent more money 

and took more space at the Cannes Film 

Festival this year than at any time in the 

past. For the second straight year, the Vox 

Cinema was rented and headquarters were 

located in the Carlton Hotel. The Canadian 

delegation took with it handsomely produced 

bilingual brochures for each of the 

20 films shown at the Vox. all of them 

made either by the National Film Board 

or with financial assistance from the Canadian 

Film Development Corp. 

Robert Des Jardins, director of the film 

division in the secretary of state's department 

and working head of the Cannes operation, 

estimates that the government spent 

$75,000 supporting Canadian feature films 

in the festival. 

Sales at the festival were reported down 

for all countries; however, Ms. Kieran said 

the Canadian operation received high marks 

for efficiency from the distributors, who 

contrasted its businesslike atmosphere with 

the Canadian hospitality suite last year, 

which, one distributor said acidly, "looked 

more like a bordello than an office." 

According to the article in the Star, there 

is no single barometer with which to 

measure the impression Canada made on 

the festival. The official Canadian entry, 

"La Mort," got an "indifferent" reception. 

At least one critic said publicly that the 

choice had been a mistake. But it wasn't a 

Canadian mistake. This year, for the first 

time, official entries were selected by a 

committee from Cannes, rather than by 

guest countries. 

On the plus side, attendance at the Vox 

— by invitation only—was higher the first 

week and then went as low as a dozen 

people for some showings during the second 

week, when each film was exhibited again. 

Don Shebib's new film, tentatively titled 

"Get Back," caught the attention of U.S. 

critic Rex Reed, who commended it to 

friends and discussed it with organizers of 

the Los Angeles Film Festival. Unfortunately, 

however, the complimentary New 

Yorker Magazine review of Bill Fruet's 

"Wedding in White" was not distributed to 

critics and buyers. 

$27,082 Gross in Three 

Houses for 'Deep Thrust' 

TORONTO — American 

International 

Pictures announces that its film "Deep 

Thrust" has opened strong in Canada. The 

picture has grossed $27,082 in three engagements, 

playing 13 days at Toronto's 

Coronet, five days at the Towne in Calgary 

and seven days at the Towne in Edmonton. 

Many other bookings of "Deep Thrust" 

are set for the weeks ahead, according to 

AIP. 

Sponsors 'I Love You, Rosa' 

NEW HAVEN—Congregation Mishkan 

Israel sponsored an evening performance of 

the Israeli states-rights import, "I Love 

You, Rosa," at Bailey Theatres' Whalley. 


The Family/ Vat 

Among Vancouver 

VANCOUVER—Pleasantly warm weather 

did not deter a considerable sector of the 

public from attending films with genuine 

appeal— pictures such as "The Family," 

Coronet; "Pat Garrett and Billy the Kid," 

Orpheum, and "Last Tango in Paris," 

Odeon, among the new products, and 

"Sleuth" and "High Plains Drifter" among 

holdovers. 

Capito! Hitler: The Last Ten Doys (Para), 

2nd wk Good 

Coronet The Family (Mutuel) Excellent 

Downtown Brother Sun, Sister Moon (Para), 

6th wk Average 

Fine Arts Cinema 3 Class of '44 (WB), 7th wk. Good 

Hyland Godspell (Col), 2nd wk Fair 

Odeon Last Tango in Paris (UA) Excellent 

Orpheum Pat Garrett and Billy the Kid 

(MGM) 

Excellent 

Park The Nelson Affair (Univ), 3rd wk Good 

Stanley Sleuth (BVFD), 7th wk Excellent 

Strand The Thief Who Came to Dinner (WB), 

2nd wk 

Average 

Varsity The Emigrants (WB), 8th wk Good 

Vogue High Plains Drifter (Univ), 2nd wk. .Excellent 

"Walking Tall/ "Hitler' Do 

Best Business in Winnipeg 

WINNIPEG—The local first-run scene 

was enlivened by morality officers seizing 

"Last Tango in Paris" after two days playing 

time at the Kings' Theatre, followed by 

charges under obscenity sections of the Federal 

Criminal Code. The film was doing 

sold-out business at the time the print was 

carried off by the government people. 

"Walking Tall." "Hitler: The Last Ten 

Days" and "High Plains Drifter" rated one 

week's "excellent" marks. 

Capitol Walking Toll (AFD), 2nd wk Excellent 

Downtown Eugenie (Col); Sensual Encounters 

(Col) Very Good 

Gaietv The Assossinotion of Trotsky 

(AFD) 

Very Good 

Garden City, Metropolitan Five Fingers of Death 

(WB) Very Good 

Garrick Trinity Is Still My Name (BVFD), 

3rd wk Very Good 

Garrick II Lost Horizon (Col), 2nd wk Good 

Grant Park Payday (AFD) Very Good 

North Star Hitler: The Lost Ten Days (Para), 

2nd wk Excellent 

North Star II— Slither (MGM) Very Good 

Odeon High Plains Drifter (Univ), 2nd wk. .Excellent 

Park Fellini's Roma (UA), 2nd wk Good 

Polo Park Class of '44 (WB), 6th wk Very Good 

Windsor Tonite ... I Love You (Donton); 

Emmonuelle (Danton) Good 

"The Duel of the Iron Fist' 

'Excellent' in Toronto First 

TORONTO—Grosses were somewhat 

higher than in the previous report week, new 

attractions doing particularly well. Among 

these were "The Duel of the Iron Fist," 

opening at the Capri, and "Walking Tall," 

new at the Uptown. "High Plains Drifter" 

likewise enjoyed a strong first week at the 

Carlton Theatres and two drive-ins. 

Capri The Duel of the Iron Fist (AFD) 

Carlton, two drive-ins High Plains 

. . . .Excellent 

Drifter 

(Univ) Very Good 

Fairlawn The Nelson Affair (Univ), 6th wk Fair 

Hollywood (North) The Heartbreak Kid (BVFD), 

10th wk 

Good 

Hollywood (South) Hitler: The Last Ten Days 

(Para) Very Good 

Hyland Love and Poin (and the Whole Damn 

1 

Thing) (Col) Very Good 

International Cinema The Discreet Charm of 

the Bourgeoisie (BVFD), 5th wk Good 

Towne Cinema The Effect of Gamma Roys on 

Man-in-the-Moon Morigolds (BVFD), 

6th wk Very Good 

University Sleuth (BVFD), 1 1th wk Very Good 

Uptown Soylent Green (MGM), 5th wk Good 

1 

Uptown 2 Class of '44 (WB), 6th wk Excellent 

Garrett/ 

Excellent' 

'Sleuth' 

Films 

Uptown 3 Walking Toll (AFD) Very Good 

Yonge Five Fingers of Death (WB), 

5th wk Excellent 

York 1, Humber The Family (Mutuel), 3rd wk. Foir 

York 2 Godspell (Col), 6th wk Poor 

New Pictures Enliven Edmonton 

And Reverse Gross Downtrend 

EDMONTON—Four new pictures and a 

proven holdover crashed the "excellent" 

grossing barrier as 

the Edmonton film business 

returned to its profitable ways after a 

week or two on the downside. Newcomers 

"Hitler; The Last Ten Days," "Lost Hori- 

. . 

zon," "High Plains Drifter" and "Class of 

'44" teamed with holdover "The Poseidon 

Adventure" to form the elite business quintet 

in the report week. 

Avenue Fellini's Roma (UA) Good 

Garneou Hitler: The Lost Ten Days 

(Para) 

Excellent 

Odeon Lody Caroline Lamb (UA) 

Good 

Paramount The Poseidon Adventure (BVFD), 


Poor 

1 

Plaza The Soul of 1 

Nigger Charley (Para) 

Ploza 2 Lost Horizon (Col) Excellent 

Rialto High Plains Drifter (Univ) Excellent 

Strand The Thief Who Came to Dinner (WB), 

2nd wk Good 

Vorscona The Nelson Affair (Univ), 5th wk. ..Good 

Westmount A Class of '44 (WB) Excellent 

'High Plains Drifter,' 

"Sleuth' 

'Excellent' in Calgary Starts 

CALGARY—"High Plains Drifter" and 

"Sleuth" embarked on local engagements 

with highly successful results, each grossing 

"excellent." Joining them on that level was 

"Jeremiah Johnson," on the screen at Palliser 

Square 2 for the eighth week. 

Calgary Ploce 2 

(Para) 

Hitler: The Lost Ten Days 

Very Good 

Grand Block Caesar (Astral) 

Fair 

I 

North Hill Cinerama Class of '44 (WB), 

4th wk Very Good 

Polace High Plains Drifter (Univ) Excellent 

Sleuth (BVFD) Excellent 

Polliser Square 1 

Palliser Square 2 Jeremiah Johnson i(WB), 


Plaza The First Circle (Paro) Poor 

Uptown 2 Hammersmith Is Out (IFD) Fair 

Westbrook Trick Baby (Univ) Poor 

I 

NFB Wins Two Top Prizes 

At Festival in New York 

MONTREAL—After winning a Grand 

Prix at the Cannes Film Festival, the National 

Film Board captured two top prizes 

at this year's American Film Festival at 

New York. First-prize blue ribbons were 

awarded to the films "Nell and Fred," a 

social documentary by Richard Todd, and 

"Here Is Canada," by Tony lanzelo, which 

won for public service. 

Sydney Newman, the NFB's chairman 

and Canadian government film commissioner, 

was in attendance to present the 

John Grierson Award, established by the 

board in honor of its late founder and father 

of the documentary. Martha Coolidge. 27, a 

graduate of New York University, received 

the award for "David Off and On." a film 

on drug addiction. Miss Coolidge received 

her early training working for CFCF-TV. 

The festival was sponsored by the Educational 

Film Library Ass'n. The Grierson 

Award was given by the NFB, Films. Inc., 

and the Visual Education Centre of Toronto. 

K-I

CALGARY 

Qordon Guiiy, branch manager. Astral 

Films, has been on a one-week holiday 

a real "'happy homeowner's holiday," 

complete with a new fence, rock garden 

and the groundwork for sidewalks, patio 

and sodding. These projects were of the doit-yourself 

variety. His wife and family enjoyed 

the holiday with Gordon, who now 

is back at work looking very fit and trim 

—and tired. 

The annual general meeting of the Canadian 

Federation of Film Societies was very 

successful. The Calgary Film Society hosted 

the affair, which had about 110 delegates 

from across Canada in attendance. Mrs. 

Anneke Schoemaker was re-elected to her 

second term as chairman of the council of 

the federation for the 1973-74 season. Other 

council members elected were: Austin Whitten, 

Toronto Film Society; Mark Smith, Ottawa; 

Dick Schoemaker of this city; Jim 

Richards, McGill, and Dr. Leslie Phillips 

of our town. 

In its continuing series of fantasy and 

documentary films, the National Film Theatre 

and the Edmonton Public Library screened 

four motion pictures May 29. Shown 

were "The Private Life of Gannets," by 

Julian Huxley (Britain, 1935); "La Vampire," 

by Jean Painleve (France, 1945), and 

"World of Plenty" and "The World Is 

Rich," by Paul Rotha (Britain, 1943). The 

presention was held in the Edmonton Centennial 

Library Theatre and admission was 

$1. 

Another in 

a successful series of Chinese 

pictures was shown at the Hyland Theatre 

here May 24-26. The feature title was 

"Sonny Come Home," with English subtitles 

and starring Fu Yi and Chen Chein. The 

picture had an "adult" rating. 

Albertans vt'ho were hoping to see Warner 

Bros.' controversial "A Clockwork Orange" 

will have to be patient a while longer. Although 

a print was sent to the censor board 

in Edmonton, it was withdrawn before it 

pjvwjwvw,r^^^JWJWJV^JW^x

. 

Edmonton's NFT May Halt 

Operations in the Fall 

EDMONTON, ALTA.—This city's National 

Film Theatre will be forced to cease 

operation this fall, unless it receives financial 

assistance or is given drastically reduced 

theatre rentals. The Edmonton group is one 

of five regional units operating under the 

auspices of the Canadian Film Archives, a 

division of the Canadian Film Institute in 

Ottawa. 

The local chapter has the dubious distinction 

of being the only unit in Canada 

not receiving any professional or financial 

support from municipal and/or provincial 

governments. The only source of direct 

revenue for the group is the $2 fee for seasonal 

memberships and the $1 charged for 

each film program. 

Membership: About 700 

There is a membership of approximately 

700 but, of course, not all members attend 

every presentation. With a varied program, 

each member finds several to his liking during 

the season but it does not add up to 

enough revenue to keep the theatre running. 

A very small number of members take an 

active part in the affairs of the group, although 

all work is voluntary. It is yet another 

case of the few working long and 

arduously for the enjoyment of many. 

Basic costs of operation have increased 

steadily, including theatre rental, film costs, 

express rates, etc. Theatre rental is so high 

that the group is forced to use small auditoriums 

which do not lend themselves to 

high-quality projection. The only cost which 

has not risen recently is censorship fees. 

Focus on World Films 

Mrs. Ursula Ulrich, who serves as general 

manager of the National Film Theatre 

in Edmonton (on a voluntary basis), explained 

the function of the unit—the screening 

of films to present a structured program 

of international cinema, both classical and 

contemjKirary. Through such diverse pictures 

members have the opportunity of experiencing 

film development as an art form. 

The theatre group would like to see a 

Film Study Center established in Edmonton 

and this has been proposed to the provincial 

minister of culture. With a professional 

staff, such a center would provide facilities 

and equipment for filmmakers in Alberta 

and also serve as a reference source of materials. 

With the closest such services at the 

Canadian Film Institute and Archives in 

Ottawa (3,000 miles away), there is a real 

need to set up such a center for Alberta. 

To date, there has been no positive reaction 

from the provincial government to the proposal. 

Mrs. Ulrich says an application to 

the city for a cultural grant is not expected 

to produce any immediate assistance. 

There still is a chance that a meeting with 

Minister of Culture, Youth & Recreation 

Horst Schmid will bring forth enough support 

so that survival of the chapter will be 

assured. It is to be hoF>ed that the necessary 

support for the theatre group will be forthcoming. 

Closure of the National Film Theatre, 

one small facet of the industry, could 

only be regarded as a retrogression. 

Sees Matinee Revival in 

Stepped-Up 

Ticket Sales, More Civic Service 

By MAXINE MC BEAN 

CALGARY—Ben Waldron of Saskatoon 

recently told Boxoffice about his theories 

for the retention of matinees in Canada's 

theatres. Waldron is a very articulate and 

concerned person who is doing a tremendous 

amount of work for an industry that 

"has given me a good livelihood and which 

I love." 

With over 30 years of expyerience in the 

motion picture industry, he has produced 

a paper on the gradual disappearance of the 

afternoon movie. His motivation was concern 

for and the betterment of the movie 

business. 

Waldron has put countless hours of work 

and thousands of miles of travel into the 

compilation of his paper. As a concerned 

industry employee, he feels that with a 

combined effort of staff and management 

the moviegoers again can be lured into the 

theatres for matinees. He thinks that very 

little extra expenditure on the part of the 

theatre owner would keep the movie house 

open for the required time. 

Must Give Service 

If a theatre is to be a part of any community 

and expects to be a thriving business 

in that community, then it must be prepared 

to give the residents maximum service. The 

idea of an urban showhouse becoming extensively 

involved in community affairs 

may well merit serious consideration. 

In his paper Waldron suggests that a 

much more intensive ticket-selling program, 

including longer hours for boxoffice sales 

(12 hours per day), a greatly accelerated 

gift-ticket program, advance ticket sales 

and special-program sales would be most 

beneficial. He also feels that employees 

who meet the public must be trained to 

greet, meet and treat the patrons in a friendly 

manner and to make people feel truly 

welcome at the theatre. 

Concerned With Staff 

Staff exposure is another of Waldron's 

concerns. He thinks that (following the example 

of many banks) all glass enclosures 

should be removed from the ticket booth 

so that the first association the moviegoer 

has with the theatre can be a more friendly 

contact. 

This paper on the afternoon movie was 

the sole idea of and executed entirely by 

Ben Waldron as a personal effort, with no 

outside affiliation or assistance. It is the 

first of a series and anyone who is interested 

can obtain a copy—at no charge— by 

writing to Waldron at 805 2nd St. East in 

Saskatoon. 

On his Calgary trip, Waldron was accompanied 

by his attractive wife Doris, 

who approves of his extracurricular activities. 

Born and reared in Saskatchewan. Waldron 

served in the Canadian armed forces 

during World War II. In 1943 he entered 

the motion picture business as a doorman 

in a Saskatoon theatre. Seven years later 

he joined the lATSE and became a projectionist, 

a job he has held ever since. He 

has spent his theatre years in Saskatoon and 

presently is employed by Odeon-Morton 

Theatres. 

The Waldrons have a family of three and 

all are involved in community life. It was 

a unique experience to meet a man who is 

so concerned and involved in a business he 

loves and who is making such an effort to 

better conditions in 

the industry. 

Bob Elliott Exits Famous 

To Operate His Own Firm 

VANCOUVER—Bob Elliott, who has 

been with Famous Players for the past eight 

years, has left his position as manager of the 

Park Royal Twin theatres to operate his 

own company. Bob Elliott Film Productions. 

This is the only organization based in 

British Columbia operating in all three 

areas of the film industry— production, distribution 

and exhibition—according to 

Elliott. 

Bob Elliott Film Productions was formed 

two years ago to gain experience in the 

production and distribution field. During 

this time the company has produced three 

featurettes; namely, "Up the Mountain," 

"Quack" and "Four on the Road," which 

are distributed in the commercial movie 

theatres in Canada and Australia. As well, 

this company has produced TV commercials 

and some industrial films and also has 

gained contacts for distribution in foreign 

countries. 

During this period a survey was carried 

out on the service companies required for 

producing motion pictures in British Columbia, 

with the result that Werner Franz has 

been brought into the company and is vicepresident 

in charge of film production. 

Presently in preproduction is "The Inbreaker," 

to be shot in July at Alert Bay, 

B.C. The film will be directed by George 

McCowan. 

Cinemobile Systems will begin shooting 

this month for "Huckleberry Finn." 

2^ WÂTCH tROIBCnON fROJSCnON IMPROFE >^ 

•with 

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O-ENTICULAR) 

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Tb«otr« Equipment Supply D*al«r; 

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BOXOFHCE :: June 18, 1973 K-3

OTTAWA 

DelucUinvc is evident in local circles in connection 

with the providing of information 

on the prospective engagement here of 

the somewhat controversial feature, "Last 

Tango in Paris," the replies to some questions 

as to possible arrangements being elusive 

or noncommittal. The attitude is due 

to the situation at Winnipeg, where the Manitoba 

provincial government seized a print 

of the picture after it had been shown only 

twice. As the federal capital of Canada, our 

city is the top base for law-enforcement 

actions, hence a need for caution, it seems. 

"Last Tango" is well on its way in engagements 

elsewhere—at Vancouver, for its first 

release in this country, as well as in Toronto. 

But, it can be conceded that the situation 

here is different. Manitoba abolished its 

film censor board last fall but the "Tango" 

picture was ordered seized by the attorney 

general's office in that province and the 

situation is wide open. 

The Towne Cinema, owned by Casey 

Swedlove, is undergoing a reconstruction 

project because of a backstage fire of unknown 

cause, which was discovered by employees 

when they reported for early morning 

work. The latest report is that the sign 

"Closed for Repairs" will be taken down 

on or about Monday (18). 

TORONTO 

Ruddy Rogers unveiled a plaque May 27 at 

the hospital for Sick Children here, 

near the site where actress Mary Pickford's 

childhood home once stood. Miss Pickford's 

husband of 36 years said that "in her heart, 

Mary is still a Canadian." Approximately 

100 people attended the ceremony, presided 

over by Matthew Dymond, former Ontario 

health minister and now board chairman of 

the Ontario Science Centre. Dymond described 

the actress as a "great Canadian" 

who had made a tremendous impact on the 

cultural life of the world. Gerald Pratley, 

director of the Ontario Film Institute, noted 

that Miss Pickford was not only the first 

Canadian to star in the early days of film 

but also was the first artist to become "the 

world's sweetheart," recognized by the public 

at large. 

Approximately 4,000 people purchased 

tickets in advance for "Last Tango in Paris," 

Frank Penn, a general columnist of the 

Citizen for a lengthy period, has returned 

to his first 

love, that of movie reviewer, taking 

over what had been something of a 

roving commission for sentiro staffers. 

W. M. Gladish, local Boxoffice correspondent, 

was interested personally in the 

dedication of a special plaque in Toronto 

honoring Mary Pickford. As Gladys Marie 

Smith, quite a few years ago, she was an 

around-the-corner neighbor of Gladish. The 

last time he met May was in 1947, when she 

mad a personal appearance at the Ottawa 

Elgin and one of the dignitaries present was 

the then Canadian Prime Minister W. L. M. 

King. 

A preliminary announcement provides the 

information that plans are well in hand for 

. 

the second annual midsummer International 

Film Festival here under the immediate 

sponsorship of the Canadian Film Institute 

Through the courtesy of the government 

of . . 

India, the National Film Theatre 

is presenting a series of new features shipped 

direct from India for the NFT club shows 

in the National Library Theatre, all with 

English subtitles, to commemorate the visit 

here of the Indian president, Mrs. Indira 

Gandhi. The series started with "Samaskara," 

followed three days later by "Atithi." 

which opened at the Towne Cinema here. 

The WOMPI Club held its installation 

dinner at the Sutton Place Hotel here Wednesday 

(6). Guest speaker was True Davidson, 

retired mayor of East York. 

"Love and Pain" occupied both cinemas 

at the Hyland prior to the opening of "The 

Day of the Jackal" at Hyland One. Other 

new bookings included "The Student Teachers," 

paired with "The Wicked Die Slow," 

at the Capri and two drive-ins and the multiple 

opening of "This Is a Hijack" at the 

Westwood, Fairview, Cedarbrae, Towne and 

Countrye and two drive-ins. 

Tleptune' Debuts June 27 

At Somerset in Ottawa 

OTTAWA—"The Neptune Factor," undersea 

adventure film produced by Sanford 

Howard, will have its Canadian premiere 

Wednesday (27) at the Odeon Somerset 

Theatre here. Many distinguished guests will 

attend, including prominent Canadian government 

officials and the stars and production 

crew of the film. The Somerset will be 

closed for refurbishing prior to the premiere. 

A multimillion-dollar production, "The 

N«ptune Factor" was filmed in Toronto, 

!i;ilifax and the Bahamas with an all-Ca- 

.1 ;'Jian crew of technicians and production 

The international cast includes Walter 

1' con, Ben Gazzara, Ernest Borgnine and 

Yv*. itii Miiriicux. The film was financed primari'\ 

by private Canadian investors and 

the Canadian Film Development Corp. and 

20th Century-iFox has the world distribution 

rights. 

Special effects were created in a tank in 

Woodbridge, Ont., which was designed and 

built for the job by Neptune Pools of 

Toronto. It holds 290,000 gallons of water 

and was donated to the town of Woodbridge 

upon completion of the shooting. Scenes 

featuring the underwater habitat were 

filmed in the Bahamas. The "sealab" was 

built and placed on the bottom by divers 

and technicians from the Toronto area. 

Shipboard and surface footage was filmed 

in Halifax. The mini-sub "Neptune" was 

designed and built by Hyco Submarine 

Services, a Vancouver-based underwater 

specialty company, with accessories by 

Perry Submersibles of Toronto. 

Ambassador to Distribute 

Quadrant Films Product 

TORONTO—Ambassador Film Distributors 

and Quadrant Films have announced 

jointly that Ambassador will be the Canadian 

distributor for Quadrant product, effective 

immediately. Formed this year by 

Leonard Herberman, president. Ambassador 

is headquartered in Toronto and is supplying 

exhibitors across Canada with a 

steady stream of feature films. 

Quadrant Films, a Canadian company 

with offices in Toronto and London, England, 

was responsible in 1972 for "The 

Neptune Factor," "The Night Andy Came 

Home," "The Blockhouse" and was further 

involved in two other features, "Under Milk 

Wood" and "Children Shouldn't Play With 

Dead Things." This year it has completed 

one film, "Blue Blood" (originally titled 

"The Carry-Cot"), and currently is shooting 

its second, "Malachi's Cove." The company 

has further extensive production plans for 

this year. 

Quadrant was formed two years ago by 

chartered accountant David Perlmutter and 

its 

Trent. 

principals include Peter James and John 

MPAA Ratings Being Used 

By Largest Maine Paper 

From New England Edition 

BANGOR, ME. — The Bangor Daily 

News, which has the largest daily circulation 

in Maine (80,000-plus copies), is 

using the Motion Picture Ass'n of America 

ratings in its daily "Entertainment Timetable" 

on the amusement page. 

Attractions playing in metropolitan Bangor 

are listed under G. PG, R or X headings. 

The headings are followed by agatetype 

explanations of the MPAA's ratings. 



HAWAII TOO. 



^°" ^° wAiil Show. . 

Cinerama's Reef Towers Hotel. 

. 

at 

IN MUnKl: REEf REEF TOWERS • EDGEVdATIR 

TC-4 BOXOFFICE :: June 18, 1973

CotUdSuo&9tt> • Saauamafit • Cettceddwtt^ • 4futde4taAveA 

JUNE 18, 1973 

The refreshment center facility at the 1-80 Outdoor Theatre in outlying Chicago, III., has been 

acclaimed as one of the finest in the world, offering patrons a wide variety of food and snacks. 

featuring 

Drive-In 

Developments

.1 

MCDLES AW EB3NNINf^ 

WITH THE NEW H-4Q 

Remember the end of the picture: the hero kissed his horse, shook hands with the 

schoolmarm, and rode off into the sunset. If your hero fades into the horizon 

in the middle of your picture, you need a lamphouse strong enough to compete 

with the surrounding light. 

Christie proudly introduces the H-40, the brightest light to hit the screen since 

Garbo. It lights up the night because it's the first Xenolite® lamphouse 

designed specifically for the drive-in theatre. The H-40 gives you the most light on 

the screen and keeps it there night after night after night. 

Christie teamed up a powerful 4000 watt horizontal xenon bulb with a deep-dish 

metal mirror to project up to 80% of the light consistently. As a result, 

the picture is brighter and sharper, with better color resolution. 

Also available in console model. 

Write for further information today. 

You can depend on us. 

fflSRiSTie 

V 

CHRISTIE 

ELECTRIC CORP. 

3410 West 67th Street 

Los Angeles, California 90060 

(213)750-1151 

The MODERN THEATRE SECTION

— 

JUNE 18, 197 3 

con t e n t 

^ 

L. ,iKE It or Not, the country 

currently is faced with a critical energy 

shortage which threatens to take is toll on 

the pocketbooks ..of businessmen and consumers 

alike, to include exhibition. 

The when, where and how, as far as 

theatre, owners and the circuits are concerned, 

is not certain. What is certain, 

however, is that the energy crisis is very 

much for real, as can be witnessed by those 

of us who have found the time to stray 

away from home on a recent trip, only to 

find that once ubiquitous supply of fuel 

known as gasoline to be in great shortage 

and excessively high-priced. 

As the summer months wear on, indoor 

houses, in particular, will rely quite heavily 

on air conditioning to keep their theatres 

refreshingly cool for the comfort of their 

patrons as well as their employees. Theatre 

operating costs normally increase during the 

summer as a result of the high cost of air 

conditioning. This increase may be even 

sharper this summer in light of the recent 

energy development. 

A California gentleman by the name of 

Siegfried Ruppright has spent a great portion 

of his life— nearly 39 years— in developing 

and perfecting a modern cooling 

system patterned after an ancient concept. 

Ruppright's revolutionary Rotary Roof 

Cooler is designed to perform the same 

function as air conditioning, only at a much 

lower cost. 

Roof cooling works on the theory that 

water— in this case evaporated drops 

serves as a cooling agent on hot surfaces. 

In layman's terms, if the roof of a building 

or unit can be kept at a constant temperature— 

preferably cool— the temperature inside 

the structure will also remain relatively 

constant. This unique cooling development 

is explained in more detail in an informative 

article beginning on page 14. 

Open-air installations always have been 

constructed in outlying areas, for reasons 

of land area if nothing else. However, as 

large portions of the population continue 

to take up residence in the nation's suburbs, 

funds for interstate highway systems (improvements 

and additions) are being allocated 

in record numbers. Drive-ins located 

along these major high-speed road systems 

have been able to capitalize on the convenience 

factor such a road provides by 

making it easier for local residents to attend 

a drive-in movie reasonably close to home. 

This month's Modern Theatre offers its 

readers a candid look at two relatively new 

and impressive outdoor operations located 

along interstate road systems in Chicago and 

St. 

Louis—the 1-80 and 1-44 drive-ins. 

Windy City Takes Pride in Outlying Open-Airer Frances Clow 4 

1-44 Begins Second Season Myra Stroud 8 

Milwaukee Complex Reflects Aviator's Life 10 

Question: What is Roof Cooling? 14 

Theatre Equipment Manufacturers Deserve 

Recognition 

for Progress Wesley Trout 17 

Tips on Lens Cleaning Provided by Schneider 22 

Film Announcements Most Read Category 23 

Too Many Exhibitors are Overlooking Their Own 

Protection Harold J. Ashe 24 

Opening Response Excellent for Food/Equipment Trade Show 26 

Concessionaires Meet for Midyear Conclave 27 

Cotton Candy Makes Believers Out of Two 30 

DEPARTMENTS: 

^ 

Projection and Sound 17 New Equipment, Developments 31 

Refreshment Service 27 About People and Product 34 

ON THE COVER 

The beauty of all four seasons is brought to life by the interior 

decor of the massive 80x1 10-foot refreshment center serving the 

1-80 Outdoor Theatre in suburban Chicago. The walls, paneled in 

custom-made damask, are done in brown, white and dark and light 

green colors. Gro-Lux lamps provide soft lighting, but amply 

illuminate all areas of the center. This month's cover photograph 

shows a view of the cafeteria area and cashier lanes at the 1-80. 

Plastic signs, which list the types of food or snacks that may be 

purchased, line the walls in back of the food service counters as 

an added patron convenience. Just about everything under the sun 

in the way of food .snacks or soft drinks is available at this glamorous 

drive-in concessions facility. 

CHARLES F. ROUSE Managing Editor 

The MODERN THEATRE is a bound-in section published each month in BOXOFFICE. Editorial 

or general business correspondence should be addressed to Associated Publications, Inc., 825 

Van Brunt Blvd., Kansas City, Mo. 64124. Wesley Trout, Technical Editor; Eastern Representative: 

Jomes Young, 1270 Sixth Ave., Rockefeller Center, New Yoric, N. Y. 10020; Western 

Representative: Syd Cossyd, 6425 Hollywood Blvd., Hollywood, Calif. 90028.

- s 

OUTDdOR THEATRE 

'OKH/Ct TOO 

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CUMT EASTWOOD 

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J'OMSTIMES A GREAT NOTION 

rurav gi 

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LIGHTS 

OUT 

V-shaped attraction boards, above, at the 1-80 Outdoor 

Theatre, can be seen from quite some distance. 

Above right, view of the patron 

viewing area at the 1-80, which provides space 

for some 1 ,158 cars. Two wide traffic lanes serve 

each of the two boxoffices, below right, ensuring 

a smooth and expedient operation.

There's 

nothing brighter 

under 

the sun 

Nothing brighter, nothing more reliable, and nothing with more 

outstanding features than the ORCON family of xenon lamphouses. And 

no other manufacturer can match the variety of models. There is an 

ORCON lamphouse designed specifically to meet the needs of 

every theatre—from the smallest mini to the largest 

drive-in. ORCON lamphouses are the finest you can 

buy—no matter what your requirement. 

Contact your local 

Theatre Equipment dealer 

or write 

Nothing else comes close." 

L 11^ 

Optical Radiation Corporation 

IkJLiiitf 6352 N. Irwindale Avenue, Azusa, California 91702 • (213) 969-3344 

WINNER OF THE ACADEMY AWARD FOR TECHNICAL ACHIEVEMENT IN 1971

Get Full Details on the VIP-35 from these 

Authorized Ballantyne 

Theatre Supply Dealers. 

ABBOTT THEATRE EQUIPMENT: 1309-13 S. Wabash 

Ave., Chicago, Illinois 60605, (312) 427-7573 

ALBANY THEATRE SUPPLY: 443 N. Pearl St., 

Albany, N.Y. 12204, (518) 465-8894 

AMERICAN THEATRE EQUIPMENT CO.: 165 N. 

High St., Columbus, O. 43215, (614) 221-3894. 

BEST THEATRE SUPPLY REG'D.: 4810 Rue St. 

Denis, Montreol 176, Quebec, Canada, (514) 842- 

6762 

S. F. BURNS & CO., INC.: 2319 Second Ave., Seattle, 

Wash. 98121, (206) 624-2515 

CARTER EQUIPMENT CO., INC.: 1050 W. Florence 

Ave., Inglewood, Calif. 90301, (213) 677-6117 

NAC speakers and members of the convention committee in attendance at the 

Canadian regional convention of the National Ass'n of Concessionaires in 

Toronto. Ont., included, standing, left to right: Don H. taking. Nightengale Conant 

Corp., Toronto; E. Bishop, Kitchener Recreation Department, Kitchener; 

J. F. Senior, Harlan Fairbanks Corp., Vancouver, B.C.; N. C. Rea. president, 

Confectionery Manufacturers Ass'n, Toronto; E. J. Bennett, Lily Tulip division 

of Owens-Illinois, Toledo, Ohio, and R. Hodgkinson, A & R Foods. London. 

Seated, left to right: J. C. Evans, Gold Medal Products, Cincinnati, Ohio; 

G. R. Dillon, Theatre Confections Ltd.. Toronto; C. Sweeney, Odeon Theatres 

(Can.) Ltd., Toronto; H. Chester, president, NAC, Salt Lake City. Utah; 

L. Ahramson, executive director, NAC, Chicago, III., and S. Spiegel, 

Super Pufft Popcorn in Toronto. 

Chicago's 1-80 Outdoor Theatre- 

Continued from page 4 

heads, Christie xenon lamps, EPRAD solid 

state pre-amps, speakers and heaters, Altec 

power amps, Kollmorgen lenses and Ballantyne 

Royal Soundmaster base and 

sound head. 

Starting with the architect who designed 

the project, Robert Taylor of suburban Oak 

Park, Illinois, all the companies that had 

a hand in the 1-80 project are from Chicago 

or somewhere in Illinois. Olson Bros, of 

the Chicago area served as the general contractor; 

Westad Engineering Co. of Addison 

took charge of the engineering aspects 

of the operation; all electrical work was 

handled by New United Electric Co. of 

Streamwood, and Ciaccio Plumbing Co., 

Berkley, was responsible for all the plumbing. 

The Silvermans, who head up the Essaness 

operation, find the outdoor theatre 

business an interesting endeavor. Approximately 

a half-million dollars, excluding 

land, was spent on the 1-80 project. 

In addition to the Woods, the flagship 

in the Loop. Essaness also operates the Lake 

and Lamar theatres in Oak Park; the BremenTowne 

in Tinley Park, The Cicero in 

Monee; the Halsted Outdoor in Riverdale, 

and the Hammond Outdoor in nearby 

Hammond, Ind. 

CREDITS: 

Architect: ROBERT Tavi.or 

General Contractor; Oi.soN Bros. 

Food Dispensers: Star Metal 

Butter Dispensers: Servo-Mat 

Screen: Selby 

Projector Heads; Century 

Speakers & Heaters: EPRAD 

Sound Head: Ballantyne 

Lamps: Christie 

Pickrell is the Ncone 

M. E. Pickrell jr., executive vice-president 

of "TEDDY" Award-winning Carbons, 

Inc., was identified incorrectly on the cover 

of last month's Modern Theatre (May 21). 

He was identified as M. E. Perkins instead 

of his correct name, M. E. Pickrell jr. 

Our apologies. 

For 

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BOXOFFICE 

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our excluiive 

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specifications. 

LAMOLITE* 

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LAMOLITE-BOWMAN DIVISION 

113 West 20th Street New York, N. Y. 10011 

GENERAL AMERICAN SUPPLY: Lloyd Buildina, 

Suite 750, 700 N. E. Multnomah St., Portland, 

Ore. 97232, (503) 233 2566 

GER-BAR INC.: 339 N. Capitol Ave., Indianapolis, 

Ind. 46204, (317) 634-1727 

GENERAL SOUND & THEATRE EQUIPMENT: 7 

Bonigan Dr., Toronto M4H 1G4, Ontario, Canada 

(416) 425-1026 


West 12th Ave., Vancouver, B.C., Canada 


Berry St., Winnipeg R3J 1 N6, Manitoba, Canada 


Bates Road, Town of Mount Royal, Montreal, 

Quebec, Canada 


Prince William Street, Soint John, N. B., Canada 

JOE HORNSTEIN, INC.: 759 W. Flagler St., Miami, 

Flo. 33130, (305) 373-0676 

JOE HORNSTEIN, INC.: 341 West 44 St., New 

York, N. Y. 10036, (212) 246-6285 

MAJOR THEATRE EQUIPMENT: 44 Winchester St. 

Boston, Mass. 02116, (617) 542-0445 

HARRY MELCHER ENTERPRISES: 3238 West Fond 

du Lac Ave., Milwaukee, Wise. 53210, (414) 442- 

5020 

MID-SOUTH THEATRE SERVICE: 439 Brewer Dr., 

Nashville, Tenn. 37211, (615) 832-5660 

MINNEAPOLIS THEATRE SUPPLY CO.: 51 Glenwood 

Ave., Minneapolis, Minn. 55403, (612) 335- 

1166 

MOORE THEATRE EQUIPMENT: 506 Lee Street, 

P.O. Box 782, Charleston, W. Va., (304) 344-4413 

OKLAHOMA THEATRE SUPPLY CO.: 

628 Sheridan 

Ave., Oklohomo City, Okla. 73102, (405) 236- 

8691 

R & S THEATRE SUPPLY CO.: 4701 42nd St., 

N. W., Washington, D. C. 20016, (202) 244-1500 

J. M. RICE & CO. LTD.: 430 Kensington St., Winnipeg 

21, Manitoba, Canada, (204) 888-7987 

RINGOLD CINEMA EQUIPMENT CORP.: 8421 

Gravois Rd., St. Louis, Mo. 63123, (413) 353-2020 

RINGOLD THEATRE EQUIPMENT CO.: 32647 Ford 

Rood, Garden City, Mich. 48135, (313) 522-4650 

RINGOLD THEATRE EQUIPMENT CO.: 952 Ottawa 

St N W., Grand Rapids, Mich. 49503, (616) 

454-8852 

SHARP'S THEATRE SUPPLIES LTD.: 104 Fourth 

St Calgary 1, Alta., Canada, (403) 262-4076, 

(403) 262-2655 

SLIPPER THEATRE SUPPLY, INC.: 1502 Davenport 

St., Omaha, Neb. 68102, (402) 341-5715 

SOUTHERN THEATRE SUPPLY: 3822 Airline Highway, 

Metairie, La. 70001, (504) 831-1001 

SOUTHWESTERN THEATRE EQUIPMENT CO.: 

1702 Rusk Ave., Houston, Texas 77003, (713) 

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THEATRE EQUIPMENT & SERVICE CO.: 100 

Lighthill St., Pittsburgh, Pa. 15233, (412) 322- 

4600 

THEATRE EQUIPMENT SALES & SERVICE: RD 

1, Box 122, Strosburg, O. 44680, (216) 878-7217 

THEATRE SERVICES & SUPPLY CO.: P. O. Box 

784 423 N Main, Doylestown, Pa. 18901, (215) 

924-1 150 

THEATRE SERVICES & SUPPLY, INC.: 1109 S 

La Cienega Blvd., Los Angeles, Calif. 90035, (213) 

652-1517 

WESTERN SERVICE & SUPPLY CO: 2100 Stout 

St., Denver, Colo. 80205, (303) 534-7611 

WESTERN THEATRICAL EQUIPMENT CO.: 187 

Golden Gate Ave., San Frartcisco, Calif. 94102, 

(415) 861-7571 

WIL-KIN, INC.: 150 Walton St., N.W., Atlanta, 

Go. 30303, (404) 522-4613 

WIL-KIN, INC.: 305 S. Church St., Charlotte, N.C. 

28202, (704) 333-6101, (704) 334-3616 

WILMO CORPORATION: 3322 "M" St N. W.; 

Washington, D. C. 20007, (202) 337-6680 


In at 8:00 a.m, 

On the screen by 5:i I 

I 

The VIP-35. Pre-assembled. Pre-wired. Pre-tested. Ifs the industry's answer 

to the high cost of installations. At delivery, your Ballantyne system will be 

set in place by our van line movers. Then simply level the machine, align 

with screen, plug it in, file your apertures and sit back and relax for 

your first showing. 

Sound easy? It is. And ifs saving thousands for exhibitors all 

over the country. Join the swing to the Ballantyne VIP-35. 

Contact your favorite Ballantyne dealer or our plant for further 

DALLANTYNCk 

OF OMAHA. INC. 

1712 Jackson Street • Omaha, Nebraska 68102 

Phone (402) 342-4444 

\-^; 

The VIP-35 accepts any manufacturer's lamp, xenon or carbon. —

1-44 BEGINS SECOND D-I SEASON 

Wehrenberg Theatres' 850-speaker 1-44 Drive-ln Theatre in suburban 

By 

St. Louis completed its inaugural year of operation March 31 

MYRA STROUD 

The 1-44 drive-in Theatre, the 

newest open-air faciHty in the St. Louis 

metropolitan area, began its second year of 

operation March 31. 

The de luxe 850-speaker ozoner, a Wehrenberg 

Theatres operation, is located in 

suburban Peerless Park in St. Louis County 

at the intersection of Highway 141 and the 

recently completed super-highway, Interstate 

44, which terminates in downtown St. 

Louis (with access to all major streets). 

The $600,000 installation was erected on 

a 20^cre site with a surrounding vista of 

wooded hills. The theatre occupies approximately 

two-thirds of the acreage, with the 

remainder reserved for the future construction 

of a smaller twin theatre. 

Gordon & Wilson Architects, Clayton, 

Mo., designed the facility, with Steve Kovac 

of Kovac Construction Co. handling the 

construction. 

The 850 Koropp speakers are located on 

16 curved ramps. Each ramp has been 

specially elevated to provide quality viewing 

of the 100-foot screen. Three hundred 

Circle R Simplex in-car heaters have been 

provided for cold weather use during the 

year-round operation of the theatre. 

A one-man booth features the finest in 

projection with a pair of Simplex 35 projectors 

and the ultimate in sound by Altec- 

Lansing. 

The attraction board at the entrance of 

the theatre reaches an overall height of 

31 feet, with the space for the black letters 

on white background covering an area of 

7'/2x25 feet. The board consists of Pronto- 

Modern letters, changers and storage case. 

A gently curved lane of considerable 

length provides excellent traffic control of 

the approach to the two-position, two-lane 

boxoffice. The foundation has been poured 

for a matching boxoffice and two-lane approach 

to serve the proposed twin theatre. 

Adult admissions are $1.50, and the usual 

custom applies for children under 12, who 

are admitted free of charge. 

The boxoffice opens at 7 p.m., with 

films starting at dusk and breaking about 

midnight or shortly thereafter during the 

week. A third feature is added to the bill 

of fare on Fridays, Saturdays and Sundays. 

The major feature opens the program on 

the weeknights, while on the weekends, it 

is usually positioned in the number two 

spot in the lineup to accommodate patrons' 

preferences. 

The concessions building, featuring modern 

design and broad expanses of windows 

on two sides, is done in charcoal gray 

brightly accented in tangerine on the exterior. 

The interior design features a white 

acoustical tile ceiling, spatter-pattern beige 

8 

Continued on page 16 

The attractively styled, ultra modern concessions building at the 1-44 (top photograph) 

— a split level facility — measures 40xW0-feet, featuring a dual-line concessions service 

and cooking area on the ground level, with the projection booth on a second level on 

the far end. A 110-foot screen (middle photo) was designed by Steve Kovac of the 

Kovac Construction Co. The one-man projection booth (bottom) was equipped with a 

pair of Simplex 35 projectors and sound by Altec Lansing. 


The epitome of theatre seating 

The lounger chair 

by American Seating 

ArVlEFllCAM 

. S E AT I M G 

GRAND RAPIDS MIC

The Skyway Cinema, Marcus Theatres' new twin operation in 

Milwaukee, seats a total of 964 patrons and features ample parking 

space for up to 400 cars. The exterior is highlighted by split rib 

concrete block construction and a standing-seam metal canopy. 

The attraction hoards for each unit feature an interesting concept 

in that each board is done in either red or blue letters. This is done 

to distinguish one theatre from the other. Red lettering represents 

Cinema 1; blue letters are used for Cinema 2. 

Marcus Theatres Skyway Cinema 

MILWAUKEE COMPLEX REFLECTS AVIATOR'S LIFE 

©ENERAL Billy Mitchell's illustrious 

career as a pioneer in military 

aviation is well remembered in Milwaukee, 

Wise, particularly in the Red Carpet complex, 

where an air field named in his honor 

occupies a tract of land directly across the 

street from the newly-opened Skyway Cinema 

1 & 2. 

The new outlying hardtop facility, owned 

and operated by Marcus Theatres Corp. 

and managed by Terry Pilcher, was designed 

by Milwaukee architect, Don Pond. 

The exterior of the building was constructed 

of split rib concrete block. A standing-seam 

metal canopy overhangs the entrance way, 

adding beauty and dimension to the front 

of the complex. 

The two theatres are distinguished by 

their colors—red for Cinema 1 and blue 

for Cinema 2. The distinction is noticeable 

on the attraction boards located on the 

front wall of the new twin facility. Red 

changeable letters—four and ten-inch Bevelite 

letters—fill the attraction board for 

Cinema 1, while the board serving Cinema 2 

features blue letters. 

Patrons enter a 30x60-foot, red and blue 

carpeted lobby via two double doors, which 

open into a corridor formed by attractive 

wrought iron railings. Normal traffic flow 

directs 

the patrons by a common boxoffice; 

then funnels them by a common tickettaking 

station. At this point, patrons are 

literally face to face with a 9x30-foot 

horseshoe-shaped concessions stand, designed 

so that each side is capable of serving 

one of the theatres. The pathway from 

the corridor leading up to the refreshment 

facility consists of black ceramic tile. 

The refreshment counter, constructed of 

plywood and compressed fiber board with 

a white Formica top, is equipped with two 

Coca-Cola beverage dispensers, a Cretors 

popcorn popper, two Servette popcorn 

warmers, two Frigid Igloo ice cream freezers 

and two Servo-Mat butter dispensing 

machines. 

Decoration for the theatres was executed 

by H. B. Toilette of Marcus Theatres, with 

stage equipment supplied through Midwest 

Scenic of Milwaukee. 

The auditoriums feature Soundfold wall 

acoustics and ceiling dimmers and stage 


Projectionist Jerry Clouser takes a look at the Ballaniyne VIP-35 

projection system employed by both theatre units at the Skyway 

Cinema. All components of the system are installed, pre-wired and 

pre-tested at the Ballaniyne factory rather than at the theatre. Two 

separate corridors formed by attractive wrought iron railings direct 

10 

patron traffic by a common boxoffice and then by a single 

ticket-taker station. Once by the ticket taker, patrons are literally 

face-to-face with a 9x30-foot horseshoe-shaped refreshment 

counter, specially designed to provide prompt, efficient service to 

customers from either theatre. 


Goes u/ith the good in 

To prove it, people enjoy the great taste of 

Coca-Cola more than 150 million times a 

day. Which can make selling it very profitable. 

And selling all the good things that 

go with it. very easy. That's why we say, you can 

make the most, when you sell the best. Coke. So 

why not do it? Start by calling your local Coca-Cola 

Representative. He'll be happy to help you select the 

best dispenser for your, needs. 

c iog

Skyway Cinema- 


and bracket lights, by Lutron. Fiberglass 

drapes carry out the red and blue color 

motif of each unit. Rocking loungers supplied 

by American Seating Co. provide 40 

inches of leg room between rows. Cinema 1 

will seat 550 people; Cinema 2 will hold 

414. The red theatre (Cinema 1) is served 

by a 15x33-foot Walker screen, while a 

14x28-foot Walker screen serves the blue 

unit (Cinema 2). 

Each theatre has its own set of rest 

A SOUND INVESTMENT 

FITS ALL MAKES OF JUNCTION BOXES 

"Drive-in's 

r w 

NEW, IMPROVED 

Sound Cutoff 

SPEAKERS 

Patent No. 3484552 

Now the originator of the sound cutoff speaker introduces a 

brand-new 

Improved model, absolutely without feedback or sound pile-up to damage 

amplifier. Louvres extend around the side of speakers for better handling, 

longer neck with deeper lip keeps speaker firmly on all makes 

of junction boxes. Die-formed aluminum grill 

theatre name on front. 

Drive-in's automatic sound cutoff speaker lowers labor 

costs, eliminates neighbors' complaints about noise. 

Exclusively Manufactured By 

DRIVE-IN 1%â^ MFG. CO., 

guard features space for 

INC. 

709 North Sixth St. Kansas City, Kansas 66101 (913) 321-3978 

The KNEISLEY Lamphouse to 

Remember when Equipping Your Theatre, 

11XENEX rr 

— write for free detailsticri 

Qf.i elsctri; douser available for outomor:'.-. 

It's moderately priced, ruggedly constructed. 

Clean styling. Complete rear Instrument panel. 

Access to interior through full hinged doors. 

Horizontal lamp and 14 inch dichroic reflector 

provide greater light pickup ond excellent 

screen coverage. Focusing and beam controls 

provided. 

Accommodates 1000 through 3000 watt lamps. 

Movable reflector carriage permits adaptation 

to 16mm film projection. Adjustable nose cone. 

Magnetic arc stabilization properly positions 

arc tail flame around anode, increasing lamp 

iif.;. 

Slower cocied heavy duty manual igniter and 

WGr.;oi douser are standard. Automatic igni- 

THE KNEISLEY ELEaRIC COMPANY, P.O. BOX 353?, IttBQ, OHIO 43608 

rooms, eliminating the confusion caused by 

crossover traffic. 

The red and blue color scheme is carried 

into the 12x71 -foot projection rooms, each 

of which is equipped with the Ballantyne 

VIP-35 projection system. Unique for 

its pre-packaged characteristics, all components 

in the VIP-35 are installed, prewired 

and pre-tested at the Ballantyne factory 

instead of the theatre. 

The VIP-35 system features the Ballantyne 

Pro-35 projector, the Model VII 

soundhead and the Ballantyne automation 

system. The latter handles the projector, 

lamp, house lights and curtain, and also 

executes change-over and end-of-program 

operation. 

Other booth equipment includes sound 

by Ballantyne and Altec, Optical Radiation 

lamps, KoUmorgen lenses and Neumade 

film handling equipment. 

CREDITS: 

Architect: Don Pond 

Changeable Letters: Bevelite-Adler 

Wall Decorations: Soundfold 

Seating: American Seating 

Projectors: Ballantyne VIP-35 

Popcorn Popper: Cretors 

Screen Test 

Scheduled 

For la's Century D-l 

A new screen will be tested this summer 

at the Century Drive-In in Los Angeles in 

an effort to help the nation's ozoners avoid 

legislation that threatens to prevent the 

showing of X-rated films on the grounds 

they can be seen from streets outside the 

theatres. 

The new screen would limit vision of 

movies to those sitting in their cars inside 

the 

drive-in. 

Cities in several states, including Montana, 

Massachusetts and South Carolina, 

curtail drive-in offerings, and theatre executives 

fear this practice will spread. 

The problem is being viewed as a major 

one in the industry since the country's 4,500 

drive-ins contribute 25 per cent of the 

national movie income. 

The national drive-in committee of the 

National Ass'n of Theatre Owners (NATO) 

took the matter to the research center of 

the Ass'n of Motion Picture and Television 

Producers. 

Robert Selig, chairman of the association's 

drive-in committee, explained: "Dr. Wilton 

Holm, director of the research center, and 

chief scientist, Petro Vlahos, came up with 

the concept for a containment screen made 

of nickel coated with chromium. The screen 

is made of two-foot square modules which 

are oast from dies by an electroforming 

process. 

"The casting creates a series of lenticulations 

or bumps which control and turn the 

image inward. From outside the theatre, 

the screen will look black." 

The new screen was developed with 

$100,000 lent by drive-in owners. The 

screens are estimated to cost between $15,- 

000 and $20,000, plus installation. 

12 The MODERN THEATRE SECTION

! 

r 

1 

Q- 

EPRAD CO-OPERATOR 

THEATRE AUTOMATION PACKAGE. 

ONLY $895 ? Cut it out 

Really, we are not putting you on. The full price of Co-Operator is 

only $895. And our new theatre automation package does it all. 

Automatically initiates projector and sound changeover. Operates 

houselights. Protects against film breakage. 

Continuous programming also is possible with Co-Operator, if film 

is rewound and rethreaded before changeover occurs. However, 

if an intermission is desired, Co-Operator will automatically shut 

down the system at the end of the reel and turn on the houselights. 

Because Co-Operator's controls and timing are so precise, your 

projectionist need not baby-sit booth functions full time. He's free 

to make quality checks of picture and sound from the auditorium, 

or perform other tasks away from the booth. 

Co-Operator consists of two compact control boxes (one for each 

projector), a pair of film pick-off detectors, two run-out and film 

break switches and interconnecting cable. All components work 

with any make theatre equipment and can be installed by an experienced 

projectionist, electrician, or sound service engineer. 

All that for only $895.00. No other automation system does so 

much for so little. Why not learn all the details about Co-Operator. 

Fill in your name and address below, cut out the page and mall 

it 

to us today. 

L 

NAME^ 

ADDRESS. 

CITY _ STATE. .ZIP_ 

J 

NEW! Light Fantastic 

Xenon Lamps & Rectifiers • 

Automation Systems • Heaters 

• Speakers • Junction Boxes 

• Cash and Sound Control Systems 

Sold internationally thru selected theatre supply dealers 

Incorporated 

Box 4712 • Toledo, Ohio 43620 • (419) 243-8106 

BOXOFHCE :: June 18, 1973 13

QUESTION: WHAT IS 

ROOF COOLING? 

Rupprights Rotary Roof Cooler could be just the thing for 

as critical 

IMo ONE IS EXCLUDED. All foriTlS 

of industry—including exhibition—should 

begin feeling the effects of a nationwide 

energy shortage sometime in the near future. 

While most theatre owners may not 

feel this is a problem of immediate concern, 

preparation to at least soften the blow 

from its almost certain economic impact is. 

While many theatre owners may find it 

difficult to get too excited yet about the 

energy problem, most of them have already 

seen the effects of the growing energy 

shortage. During the past three summers, 

there have been scattered brownouts reported 

across the nation. These cutbacks on voltage, 

designed to preserve overloaded generators, 

caused TV pictures to shrink, lights 

to dim and air conditioners to slow down. 

Electric utilities in major cities, which until 

a few years ago urged their customers to 

use more electricity, now have changed their 

line. 

Indoor exhibition quite naturally relies 

on air conditioning to a great extent as a 

vital means of providing the consumer—its 

patron public—with added physical comfort 

during the hot, muggy summer months. 

This is one area in which theatre owners 

could very easily feel the bite from the 

energy shortage in the months ahead, 

whether it be financial or otherwise. If this 

is the case, you say, what alternatives does 

a theatre owner have? 

A gentleman by the name of Siegfried 

Ruppright has devoted a great many years 

of his life toward the development of a 

cooling device designed to combat just such 

a problem. Ruppright employed an old 

method called ROOF COOLING in the 

energy depletion threatens to plague the nation 

A simple way to recognize tlie benefit 

of roof cooling to an air-conditioning system 

is to use an abbreviated method of 

figuring out what maximum heat load can 

be expected through the roof of a building. 

Except for Phoenix, Ariz., where 180 

d^rees Fahrenheit (F) has been observed 

in the famous Yellott Solar Laboratory, a 

roof temperature of 175 degrees F is not 

likely to be exceeded anywhere and may 

be used as a base for comparison. 

Where an indoor temperature of 75 degrees 

F is being maintained by air-conditioning 

equipment in a room under the roof, 

the amount of heat that comes in through 

the roof obviously is related to the temperature 

difference that is pushing it. In this 

case, 175 minus 75 is equivalent to 100 

degrees. 

If, however, the roof surface is cooled 

by appropriate equipment to 10 degrees 

above the prevailing "wet-bulb" temperature, 

it would measure 85 degrees F if the 

wet-bulb reads 75 degrees, which is not 

unusual. This means 85 minus 75 or 

10 degrees active temperature difference 

pushing heat in, resulting in only 10 per 

cent of what otherwise would enter. 

development of his Rotary Roof Cooler. 

What is 

ROOF COOLING? 

According to Ruppright, it's reported to 

be the oldest known method ever to be 

employed for keeping indoor facilities cool 

all summer long. As the story goes, Semiramis. 

Queen of the Assyrians and founder 

of the city of Babylon nearly 3,000 years 

ago, built herself a magnificent palace. 

exhibition 

During the first summer of its occupation, 

she found a flaw—it was uncomfortable 

during the sunshine hours. She deduced that 

the sunshine heated up the roof, resulting 

in oppressive heat overhead. At the Queen's 

request, a layer of top soil a foot thick was 

placed on the palace roof, and flowers and 

shrubbery were planted in it. She then ordered 

her chief gardener to properly replace 

the water that had evaporated during the 

previous 24 hours. From that point on, her 

palace was cool and comfortable all summer 

long. The discovery made her famous 

to this day. 

In 20th Century parlance, Queen Semiramis 

simply reversed the flow of heat 

through the roof, resulting in a cool ceiling 

to which she and her retinue could radiate 

some of their surplus body heat. 

It might be nice to have one's establishment 

located under a large roof garden, 

were it not for the cost of investment and 

operation. Science and engineering constantly 

are devising new ways for getting desired 

results quicker and cheaper. Iced drinks 

and an oscillating fan certainly made hot 

summers more bearable, but they killed 

diligence. Good air conditioning keeps diligence 

lively, but it kills profits and has side 

effects such as brownouts. The biggest demands 

are made on the utility companies 

by large single-story buildings. Keeping 

them comfortably cool with air-conditioning 

equipment while the sun roasts their large 

roofs is rarely economical on account of the 

big power consumption. No amount of insulation 

can reverse the flow of heat. It can 


iHe-^Vdler 

njakes tljetn all... 

SNAP-LOK LETTERS \ 

sizes from 4" to 31" 

FLATLETTERS 

SOLID STROKE or 3 DIMENSIONAL 

sizes from 3" to 24" 

Your Dealer is our distributor 

Your Architect is our designer 

iroflTTiL>iliK^1iM(niBii^4^liUCr-4liF4nn 

in California call collect (213) 321-5641 

SPECIFY 

WHEN ORDERINCt 

YOUH mahqufe: 

17819 S. Figueroa, Gardena, California 90248 (write for our free catalogue today) 

FLASH! 

FIREWORKS 

£ o 

L 

O 

R 

N 

O 

I 

S 

E 

for your drive-in! 

LIBERTY 

Display Fireworks Co. 

p. 0. Box 683 Danville, III. 61832 

Phone (217) 442-2559 


f" y^ 

XENON LJIMP 

lUME-X systems available with 

1000 watt bulbs for small 

screens and 1600 watt bulbs for screens up to 45 feet 

wide are adaptable to any automation system. Utilizes a 

precision made deep metal reflector and horizontal bulb 

mounting for maximum efficiency. Fits any standard projector 

base—no adapters required—and adapts to any 

standard exhaust system. Designed for easy and simple 

maintenance. Bulb is installed through top of lamphouse 

without disturbing alignment. Trouble-free ignitor provides 

instant ignition. 

Solid state power supply is current regulated with infinite 

adjustments and operates from 115 on 230 volt line. Range 

is 40 to 75 amperes DC. Models for 16mm projection also 

available. Write or phone for complete information. 

The ^Su^ X-60B Xenon 

Lamphouse Projects the Brightest 

Light With No Film Damage 

BRIGHTEST 

The X-60B projects the brightest 

picture — without damaging film 

— a proven fact! 

COOLEST 

Heat on film at the aperture is 

only % of that produced by metal 

reflector with Insertion heat filter 

systems with equal illumination. 

7/ie Most Experienced Manufacturer of Projection Arc Lamps 

UNION MADE IN U.S.A. 

LONGEST 

Illumination through film to 

screen is maintained within a few 

percent throughout warranted 

life of xenon bulb. 

STRONG ELECTRIC Division, Holophane Company, Inc. 

11 City Park Avenue Phone (419) 248-3741 

A Johns-Manville Company 

Toledo, Ohio 43697 

BOXOFHCE :: June 18, 1973 15

- 

Roof Cooling 


only retard it. and pushing it back outdcwrs 

requires big equipment and much power to 

drive it. 

Catching the sun's heat where it strikes 

and making it evaporate drops of water 

cools the roof and lets the building remain 

cool, yet it consumes no power. 

Evaporating water is a very efficient 

coolant, and only very little of it is required 

to keep a roof cool. Basically, two 

methods are known that will accomplish 

this: 

stationary spray nozzles operated intermittently 

by an automatic control device, 

and a simple nozzle that moves around 

serving a large area with drops every two 

minutes. 

What part the roof load plays in the total 

of what the equipment has to handle, of 

course, determines the importance of the 

saving in equipment and its power consumption. 

With roof-cooling systems seldom 

costing more than 10 cents per square foot, 

and air conditioning seldom costing less than 

one dollar, improvement in economy can 

always be expected from roof cooling. 

PRODUCTS 

«108 CAPITOLA AVENUE 

FAIR OAKS. CALIF. 95628 

CARBON 

SAVERS 

Contact Your 

Theatrical 

Supply House 

St Louis 

1-44 Drive-In Theatre— 


asphalt tile floor covering, and avocado 

green Formica counter tops, interspersed 

with all stainless steel equipment for food 

preparation and service. 

Twin service lines offering duplicate food 

items are designed for customer self-service, 

with a cashier at the end of each line. All 

concessions items are pre-prepared and 

ready for immediate pickup, with the exception 

of pizza, which is prepared to order 

and requires a maximum four-minute wait. 

Popcorn Comes in All Sizes 

Popcorn is packaged in various sizes 

ranging in price from 20 to 55 cents, with 

family-sized buckets at $1.00 and $1.75. 

Com is popped continuously, from the time 

the boxoffice opens through the final concessions 

break, on a Cretors President popcorn 

popper, which is flanked by a massive 

popcorn warmer and Miamco butter 

machine. 

Heating and cooling throughout the area 

is theromostatically controlled to offer the 

finest in patron comfort. In the case of 

a power failure in the all-electric facility, 

emergency power is provided by a "Teledyne" 

emergency system. Recessed fluorescent 

lighting is used throughout the concessions 

building. 

A spacious storage room, equipped with 

triple rows of ceiling-high basket-bin shelving, 

is located immediately adjacent to the 

food service area. 

The split-level building, with the concessions 

and storage areas, manager's office 

and restrooms on the ground level, rises 

to a full second story at the extreme end 

above the restrooms to accommodate the 

well-placed and superbly equipped booth. 

The restrooms feature yellow ceramic tile 

walls and plumbing fixtures by Crane. The 

men's room consists of eight urinals, three 

toilet stalls, three wash basins and mirrors; 

the ladies' room contains ten stalls and 

four basin vanities. 

Pete Piccione (second generation in exhibition) 

manages the 1-44 in addition to 

sharing duties with his brother, Nick, in 

operating their Varsity Theatre, a college 

student-oriented house in suburban University 

City. The high school student staff of 

the theatre is attractively uniformed—the 

boys in yellow shirts with black trim; the 

girls in long torso tunic tojw in matching 

colors. All personnel are trained first as 

cooks, then advanced to the various other 

jobs, including cashiering, boxoffice, traffic 

control and ushering. The reasons given for 

training each employee in 

a variety of positions 

are: 1) so the staff can be kept to a 

minimum due to budget limitations, and 2) 

so the absence of any one employee in a 

particular job does not create a critical loss. 

SEND FOR 

SOUNDFOLD 

INFORMATION 

Soundfold Acoustical Fabric 

Wallcovering System 

Our patented pleating bracket is 

attached to the top and bottom of the 

wall to be covered. Then Soundfold 

Fabric is stretched taut between the 

brackets forming a uniform pleated 

fabric wall surface. Economy, color, 

acoustics and service. The concept Is 

simple, the results beautiful. 

CLIP 

THE COUPON 

and get information. 

full color Soundfold portfolio. 

Name.. 

Address.. 

City 

State 

Please send me a 

Zip.. 

Soundfold Drapery System 

Box 2125 Dayton, Ohio 45429 

BE PREPARED 

AVAILABLE THRU 

YOUR THEATRE EQUIPMENT DEALER 

In fact, he's your best source for all theatre equipment 

needs. He knows values. He can give sound advice. He 

has the experience, the trained personnel, the facilities 

to handle repairs or rebuilding efficiently. He has the 

ability and the inclination to serve you well. 

MACHINE WORKS, INC. 

900 N. Larch Ave., Elmhurst, Ml. 60126 

Jnn 

WITH 

INTERMITTENT 

REPAIR KIT 

Good pictures are vital to 

good business, so smoothly 

operating projectors are 

a "must". Heart of the 

projector is the Intermittent. 

These kits include 

items needed to quickly 

repair an intermittent — 

matched, fitted, ready for 

the repair man to install. 


Projection and Sound 

THEATRE EQUIPMENT MANUFACTURERS 

DESERVE RECOGNITION FOR PROGRESS 

By WESLEY TROUT 

I HERE IS GREAT SATISFACTION 

when we visualize the tremendous strides 

that have been made 

in recent years by 

leading manufacturers 

of theatre equipment 

in the development 

of new equipment 

for the modern 

theatre. It has been 

truly wonderful for 

the theatre patron. To 

name a few of them: 

Automation, Ultra- 

Wesley Trout 

Vision®, xenon projection 

lamps, newly designed mechanisms, 

film take-ups, reflectors, larger projector 

bases, improved projection lenses, improved 

screens, transistor amplifiers, etc. All of 

these add up to excellent screen presentation 

and pleasing sound reproduction. 

Moreover, manufacturers continue to improve 

their products. Outstanding scientific 

and mechanical geniuses direct every effort 

toward making better lamps, projectors and 

sound systems for the modem theatre. Progress 

continues on and on for the motion 

picture theatre. 

One of the most noteworthy improvements 

in projector design is the lubrication 

system. Some mechanisms are lubricated by 

the sealed-in splash-oiling method; on 

others, the shafts run freely on long-wearing 

ball bearings and sealed-in ball bearings. 

Intermittent movement parts operate in an 

oil bath, assuring quieter operation and 

longer wear for these high speed components. 

Steel shafts are used for longer 

wear, too. Great care and accuracy is used 

in manufacturing and fitting parts in projector 

mechanisms. For example, to make 

the intermittent movement function with 

extreme accuracy, all vital parts are fitted 

together with less than 1/10,000 of an 

inch tolerance of error. 

This accuracy is necessary in order for the 

movement to project a rock-steady, noisefree 

picture. All intermittent parts are 

hardened specially for extra long wear. 

Another step in making projectors easier 

to repair by the projectionist is unit construction 

of the mechanism. When it becomes 

necessary to replace a gear or shaft, 

any unit can be quickly and easily removed 

without any special tools. Using dowel pins 

for a guide, gears or shifts can be removed, 

and new ones installed, in a very short time. 

In many of the older type mechanisms, several 

parts had to be removed before a new 

part could be installed. Moreover, there are 

not as many parts in the modern projector 

to wear out. The projectionist can thus remove, 

and subsequently replace, tracks, tension 

shoes, apertures, gears, upper and lower 

feed sprockets, idler rollers, gate assemblies, 

and the intermittent movement 

with ease and keep his projector operating 

in tip-top condition. Of course, when the 

projector needs a complete overhaul, it 

should be sent in to a reputable repair 


SELL 

YOUR POSTERS! 

MOUNT THEM IN 

POBLOCKI 

POSTER CASES 

MODERN ANODIZED EXTRUDED 

ALUMINUM-ALL SIZES 

FIT 

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POBLOCKI AND SONS-ûtTw^^'s^ 

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7 

THEATRE 

EQUIPMENT 


. 1 ml W m 

11 mmW ^14. 

^ 

BRAND 

& MARQEES 

Serving 

the industry for 

nearly 50 years. 

NATIONAL ADVERTISING CDITIPANY 

3100 HIRSCH STREET MELROSE PARK. ILLINOIS 60160 

WAGNER SIGN SERVICES 

shop, because it takes special tools and 

expert knowledge to do a first class rebuilding 

job on any make of projector. But the 

projectionist can do many repairs himself 

and save the theatre repair bills when the 

projector unit is constructed. 

When steel gears are used in some makes 

of projectors, they run in connection with 

laminated Bakelite gears for unusually silent 

operation and give exceptionally long life. 

Due to their design, the new types of gears 

operate very smoothly and have practically 

no backlash, even when they have been in 

operation a long time. 

Film gates in modern types of projectors 

are more ruggedly constructed and will hold 

the film steady as it passes down to the 

intermittent sprocket. Also, the lateral guide 

rollers (guide roller assembly at top of gate) 

have been improved upon and will guide the 

film in a perfectly straight line through the 

gate so there will not be any side-motion to 

the projected picture. These rollers must 

revolve freely and be kept free of any dirt 

accumulation. If rollers stick and bind it 

will cause grooves to develop, and this can 

cause side-motion. Place a few drops of oil 

on the shaft every day and wipe off the 

surplus oil. 

Curved Gate and Trap 

The curved gate and trap brought out by 

several leading manufacturers of projectors 

in recent years is an important improvement 

in projectors. The curved gate has 

many noteworthy features. Among them are 

improved picture definition, better focus 

with buckled film, and the ability to hold 

the film within the focal plane of the projection 

lens. While the newly designed gate 

and film trap is not a "cure-all" for some 

prints in bad condition and badly buckled 

prints, it does help to obtain a better focus 

over the old-type straight gate and trap. 

Most makes of new projectors are equipped 

with a curved gate and longer tension shoes 

to help create better picture definition. The 

tension shoes should be kept properly adjusted 

and the 

tension even on both sides if 

there is a separate spring for each one. 

Design Improvement in Shutters 

Improvement also has been made in the 

design of shutters, the rear type shutter 

predominating because it allows more light 

transmission and also helps to eliminate 

some of the heat from the light spot of the 

lamp due to the fact it runs between the 

light and film plane. A few projectors use a 

double shutter in order to shut the light off 

quicker as the picture moves down. This 

type of shutter also allows more light transmission. 

Also, faster intermittent movements 

are being used. The geneva movement 

is being used in most projectors today. 

The design of modern projectors allows 

sufficient space (mechanism and lamphouse) 

for setting modern types of arc and xenon 

lamps the correct working distance between 

the reflector and the film line. This was not 

always possible to achieve with some older 

tyf>es of mechanisms. The heat baffles al- 


low all the light to get to the projection 

lens, but one still should check the light 

path when installing new lamps to see that 

there is no obstruction to interfere with the 

light beam to the aperture plate. With the 

advent of very large screens, particularly in 

drive-in theatres, every candle power of 

light available is needed to properly illuminate 

the picture. With the lamps available 

today, there is no excuse for poor screen 

illumination. 

Take-Up Mechanism Revamped 

The take-up mechanism, which rewinds 

the lower reel, has been greatly improved 

in recent years. It is a distinct improvement 

over the old-type take-up with its two metal 

discs and leather or fiber washer between 

for regulating the tension. Improvement had 

to be made in order for the take-up mechanism 

to properly rewind the new large 

reels of 6,000 ft. or more and still keep the 

procedure smooth. The new type of take-up 

is 

fully enclosed and completely redesigned; 

there are no springs to gather dust and oil, 

causing irregular rewinding. Once the tension 

is set correctly, no further attention will 

be required for a long time. If your projector 

is very old and has the old-type take-up, 

the entire assembly should be taken apart 

occasionally and cleaned thoroughly so it 

will operate smoothly. It will then be necessary 

to carefully 

readjust the spring tension 

so there will not be too much tension, but 

just enough to turn the reel when it is full. 

Too much tension on the take-up will damage 

the film and cause unnecessary wearing 

of the sprocket teeth. Always keep an extra 

take-up belt made up in case one suddenly 

breaks. 

Upper and lower magazines have been 

increased considerably in size for better reel 

movement. They are built more ruggedly 

with a sturdy spider and hinges which are 

better and stronger than those built a number 

of years ago. The roller casting is usually 

curved to fit the contour of the magazine 

body, and the trap rollers can be removed 

easily and quickly for replacement 

or cleaning. It is a good idea to take a short 

piece of film and run it back and forth 

through the rollers occasionally to remove 

dirt or pieces of film collected there. Roller 

shafts should be lubricated from time to 

time to keep them turning freely and from 

developing flat spots. 

Electric 

Changeovers 

Most all makes of modern projectors are 

equipped with electric changeover built in 

the mechanism for fast changeovers. Electric 

changeovers need no special maintenance 

except an occasional cleaning. For 

protection against burn out, each changeover 

should have about a two-ampere plug 

fuse. This is protection against burning out 

a coil in case the changeover switch sticks 

or a bind develops in the mechanism. 

We will only briefly discuss the subject 

of projection lenses, as we plan a complete 

article at a later date on selecting the best 

typ)e of lens for various situations. We do. 


COOL '"„ 

ROOF 

It 

will 

keep its 

building 

cool 

by 

keeping 

the 

sun heat from 

penetrating 

the 

roof 

Where air conditioning is needed for 

perfect comfort control, roof cooling 

reduces the need for such equipment 

and the running cost substantially. 

It is very inexpensive by our 

methods and easy to install. 

For information, write TODAY 

Ruppright's Rotary Rpof Cooler 

7439 McConnell Ave., Dept. B 

Los Angeles, California 90045 

Over the years, Selby 

screen towers have weathered 

some horrible things. 

Selby builds every screen tower 

to withstand high winds, driving 

rains, snowstorms, lightning and the 

Frankenstein monster. Over 600 Selby 

screen towers are in service today in 

drive-ins throughout the U.S., Canada, 

Puerto Rico, Jamaica and Venezuela. 

All of Selby's screens are engineered, 

fabricated and constructed to 

meet AISC and ACI code standards. 

If your plans call for a new screen 

tower, call for a Selby screen tower 

specialist. He could save you from 

making some horrible mistakes. 

fe^ 

Industries, Inc.v^ 

3920 Congress Parkway 

Richiield, Ohio 44286 

216-659-6631 

(On 24-hour call) 


Heywood% 

new Action 

Rockers. Relax 

... in the 

minimidimaxL 

jng chars 

OurTC 2107. 

The new 

MAXI-Rocker 

The TC 2103. 

One of the new 

MINI-Rockers 

The TC 2105. 

One of the new 

MIDI-Rockers 

Heywood-Wakefield 

GARDNER, MASSACHUSEnS 

THEATRE 

EQUIPMENT- 


however, want to state that there have been 

many improvements made in lenses in recent 

years, and more elements have been 

added to improve lens speed and picture 

definition. Improved coated lenses give more 

light and sharper picture image when used 

for widescreen or anamorphic attachments. 

The "coated" lens surface can help to 

obtain more light. Surface treatment of 

lenses can reduce reflection loss by at least 

two-thirds. On this basis, where an untreated 

lens wastes $1 out of every $3 spent 

for electricity to provide good screen illumination, 

the same lens "treated" wastes 

about 33 cents out of $3 after it is coated by 

the manufacturer. All new types of lenses 

are, of course, coated, but there are some old 

lenses being used in small theatres. New 

lenses produce better contrast between 

blacks and whites; colored pictures are beautiful 

with high quality lenses. We strongly 

urge you, when purchasing new lenses, to 

buy only the best and give your patrons the 

best projection possible. 

High Intensity Lamps 

The advent of the drive-in theatre, with 

its large screen and viewing distance running 

more than 800 feet in some situations, 

created a demand for high intensity lamps 

capable of supplying adequate light output 

in order to obtain a bright picture from 

most of the viewing angles. Leading manufacturers 

met this challenge through the development 

of arc and xenon lamps with 

plenty of power to meet the demand for 

more screen light in drive-ins. Of course, 

xenon lamps will do very nicely for many 

outdoor screens, but when you get into a 

screen around 90 feet wide you have a lot 

more light, and here is where you would 

have to install high intensity arc lamps for 

adequate light. The type of lamp needed for 

each situation will depend upon the size of 

screen, screen surface, lenses and projector. 

Every installation should be a tailor-made 

set-up for maximum results. 

Automation Here for Good 

Considerable improvement has been made 

in automation equipment, resulting in better 

operation and practically trouble-free operation. 

Automation is no longer an experiment 

in any sense of the word. Manufacturers 

of automation devices for the theatre 

have attempted to build, and improve, their 

equipment so that it will work perfectly and 

give years of service with a minimum of 

service and parts replacement, if equipment 

is kept clean and operated as instructed. It is 

wonderful to sit in a theatre and enjoy a 

perfectly presented program with perfect 

changeovers. Such presentation will surely 

bring back the customers again and again. 

There is no doubt in our mind that dollars 

invested in the modern projection room pay 

greater returns than money invested in any 

other part of the theatre. We do, of course, 

a^ree that the theatre must also be kept 

lii.n and have comfortable chairs and other 

.-ii' ?;TT>ents, but it is the picture on the 

sc:>-;:, that you really sell to the public, and 

that vhy it should be given first consideration. 

Occasionally, we have received letters 

from exhibitors wanting to know if very 

much extra time is needed to maintain automation 

equipment. From our experience the 

past three years checking installations, our 

answer is that practically no extra time is 

required except to occasionally check wires 

and keep the equipment clean. The only 

extra time required is setting up the program, 

and once you master this it does not 

take long to get the show ready and equipment 

set to do its various functions for 

operation. We know of many installations 

over the country working satisfactorily and 

projectionist and exhibitor very happy with 

the setup. 

The projectionist or projectionist-manager 

should have enough projection experience 

to properly operate equipment. 

SAVING 

©oaa^Bif 

MAKES 

Yes, it makes $EN$E and saves 

DOLLAR$ to do one-stop buying 

at TRANS-WORLD THEATRE 

SUPPLY CO., INC. 

We carry a complete line of theatre 

needs. We can furnish ALL 

your theatre supplies and equipment. 

Write or phone us, we are eager 

to include your name in our 

long list 

of satisfied customers. 

Write or Phone 

TRANS-WORLD THEATRE 

SUPPLY CO., 

INC. 

2931 Lime Street 

Metairie, LoHisiano 70002 

(504) 885-4966 

Customers — and friends — 

all over the World. 

Cable Address "TRANSWORLD" 

20 


1 

FP-1 

— 

this is learned, he should not have any major 

troubles. Leam how to make up film, set 

up the automation and place your foil on 

film for various functions, etc. Our advice is 

for every projectionist to get all the data he 

can on his equipment and study it very carefully. 

You will be surprised how easy it will 

be to do a tip-top job in keeping your equipment 

operating perfectly and avoid sudden 

breakdowns. 

Correct Leader Footage 

When making up your program for automation, 

make certain each reel has the correct 

length of leader footage for correctly 

threading up the projector. This is necessary 

for making perfect changeovers. You 

should have sufficient leader to run down 

to the correct footage number at the aperture 

and on down to the soundhead and 

lower take-up. Perfect changeovers can be 

made only when you thread your projector 

correctly and make each loop the right size. 

Most leading makes of automation equipment 

are of the plugged-in type because it 

makes it easier to make repairs when 

needed. This will keep maintenance to a 

minimum and the equipment operating 

smoothly. A defective unit can be replaced 

by the projectionist with a good one in the 

matter of a few minutes. 

In case of trouble, all automation equipment 

is designed so that you can immediately 

change over to manual operation and 

continue the show until trouble is cleared. 

Every projectionist or projectionist-manager 

should study his instruction manual and 

know how this is done. Also, you should 

know how to check each component for 

trouble so you can find it quickly and get 

equipment back in operation. Of course, if 

trouble is hard to find and you don't have 

the necessary experience, it will be necessary 

to call an engineer, but many minor 

causes can be cleared by the projectionist 

with aid of a Service Manual. We do suggest, 

where possible, the projectionist visit 

a theatre where automation is operating 

successfully and obtain some good beforehand 

knowledge on its operation. This will 

help to get maximum results from his. The 

more you know about equipment, the 

simpler it will be to operate and maintain. 

It has been proved, in many cases, automation 

will pay for itself in two or three 

years and deliver a smoother running program. 

The first cost is the purchase of high 

quality equipment that will give years of 

service if properly taken care of and kept 

in good repair. It will also cut down on 

manpower in many cases as one projectionist 

can take care of two equipments in twin 

theatres, and in some situations more, when 

it is all installed in same projection room. 

Trend Toward Transistor Amplifiers 

In recent years the trend has been toward 

the installation of transistor amplifiers because 

they require less power to operate 

and have over twice the power output of 

vacuum tubes. There is less heat and amplifiers 

require considerably less space in the 

projection room. Due to improved circuitry 

and more power output, fewer components 

are needed to give longer service. 

Due to improvements in circuits employing 

transistors, the quality of sound reproduction 

is very, very good in all respects. 

Frequencies needed for crisp, clear sound 

can be obtained without distortion, and 

there are no "peaks" or "dips" in the response. 

Of course, the sound heads must be 

carefully adjusted to give clear, crisp output 

to the pre-amplifiers in order to secure satisfactory 

sound. Moreover, for the best in 

sound reproduction in any size theatre, a 

two-way speaker system must be used to 

reproduce the the frequencies necessary for 

natural reproduction of voices and music. 

There are several makes of transistor 

amplifiers for theatres that are transformerless. 

Most have overload protection incorporated, 

and, according to the manufacturers, 

no damage will be caused by 30 

or 35 db over maximum surges. Components 

are of the heavy duty type, specially 

designed for long service. 

Servicing transistor sound systems is not 

too complicated and can be done by the 

projectionist if he has some electronic experience 

to help him. If it is a major breakdown, 

then it is best to have an engineer 

correct the trouble. In order for any theatre 

amplifier to work perfectly, correct voltages 

—as recommended by the manufacturer 

must be maintained. The wrong value of 

capacitors or resistors can cause poor sound 

reproduction. Voltages should be checked 

with a 20,000 ohms-per-volt meter for accurate 

readings. 

Drive-in Tiieatre Operators. 

Are Mosquitos and Gnats keeping customers away? 

PIC revolutionary in-cor coil mosquito repellents 

provide guaranteed protection to your patrons (up 

to 7 hours each) and extra, protitoble sales fc 

you at your concession stand. 

1 lU Coils give you the 

highest profit per sale in a 

mosquito repellent—averaging 

$194a week in added profits*. 

*Drive-ln Theatres averaging sales of 1400 units 

weekly or approximately 200 cars a day. 200 

sales * 35c equals $70.00 times 7 days equals 

$490.00. Your cost: $296.00 Your profit; $194.00. 

PIC Corp. provides you with these sales aids . . 

Eye-Catch ing Counter Display 

with orders tor 

PIC Coll packs sold 

at 35« or 96

Tips on Lens Cleaning 

Provided by Schneider 

The Schneider Corporation of America, 

one of the leading manufacturers and 

authorities on theatre projection lenses, 

recommends the following guidelines to aid 

an exhibitor or projectionist in cleaning his 

projector lenses. 

Equipment required: Rubber or metal 

bulb syringe; a small camel's hair brush; 

alcohol; medically pure acetone, and lens 

tissue (soft, lintless paper) or lintless cloth. 

Suggested Procedure: Blow all coarse and 

loose dust from the surface of the lens with 

a bulb syringe. Then brush the surface of 

the lens with a camel's hair brush, using 

quick, light strokes. Flick the brush after 

each stroke to dislodge the dust it picked 

up, and blow off the newly loosened particles 

of dust on the lens (optic) with the 

bulb syringe. 

If the lens is large, use several pads of 

lens tissue dampened with alcohol to remove 

remaining dirt and/ or grease. Change 

the cleaning pads or swabs frequently 

enough to prevent dirt or grit damage to 


Projectionist Walter Berg is pictured with the new Christie Autowind 

equipment installed recently when Loews' Yorktown Theatre in Cleveland. Ohio, 

was converted to a twin facility. One of the major advantages of the new 

equipment is that the third platter permits the projectionist(s) to makeup or 

tear down programs while the current feature is showing. 

ACADEMY AWARD WINNER! 

»îî¥4heatre aroun 

the ne*v perfe(?Ppicture presentatio^^ systjp, 

d^Jfted exclusively by WitXin, Ajllanta. 

Citation Award made March 27, 1973 for Technical Achievement 

22 

The MODERN THEATRE SECTIOl

Lens Cleaning Tips— 


the optic. Use a cotton, silk, or floss swab, 

or lens tissue on small lenses. 

— 

Finish the cleaning of the optic by using 

a pad or swab dampened with a few drops 

of acetone to remove traces of alcohol film 

caused during precleaning. 

CAUTION: If you use a swab or pad 

moistened with acetone for more than 20 

seconds on an optic, it leaves a film or water 

marks on the lens. Acetone evaporates 

quickly and moisture in the surrounding air 

condenses in the swab or pad. Medically 

pure acetone (triple distilled) leaves an optical 

surface p>erfectly clean and free of film 

when used as described. Acetone is highly 

flammable, keep it away from the fire and 

heat. 

As you clean an optic, swab it lightly 

with a rotary motion, working from the 

center to the edges. Avoid excessive rubbing 

to prevent damage to the coating of the 

optic and charging it with static electricity. 

If you are satisfied with your cleaning 

job, wrap the lens in clean lens tissue and 

put it back in a safe place where it will 

not become damaged. 

with the oft-made claim that today's young 

generation will not consume, as previous 

generations understand the meaning of consumption. 

This claim is further emphasized 

in the report published by the Bureau of 

Advertising. 

The report went on to conclude that 

movie announcements are very popular 

among those out of school. "The trend is 

apparent with both boys and girls," the 

report says, though girls look at those ads 

more frequently. A further breakdown revealed 

that the tendency is for those living 

away from home to look at such ads more 

often than those living with parents. 

A list of 28 editorial features was presented 

to each survey respondent. From 

Jnrrrrnnn yt Director pione/write/wire marketinq 

. . 

this list, it was determined that movie reviews 

represent one of nine feature classifications 

reportedly read at least a few times 

a week. Everything connected with theatre, 

movies, arts and leisure is preferred reading 

matter among girls, especially movie reviews, 

which are read by 54 per cent of 

the girls as compared to 40 per cent of 

the boys. 

MINIATURE GOLF rs Financing 

INDOORS - OUTDOORS ^ available. 

1 to 2 year return of investment 

I of 

f 

for full details 

_L_LXJ_l VU and literature. 

Enterprises, ^ Inc. 

Lommo Building, Dept. 7, Scranton, Pa. 18503 

First, because they last. 

Film Announcements 

Most Read Category 

Movie and theatre announcements represent 

the most frequently read category of 

newspaper advertising by young men and 

women between the ages of 14 and 25, 

according to a recent national survey conducted 

by the Bureau of Advertising on 

the newspaper readership habits of today's 

young people. 

The report indicates that 59 per cent of 

the females and 49 per cent of the males, 

14 to 25 years of age, read movie announcements 

in the newspaper several times weekly. 

The next closest category showing relatively 

equal interest between the sexes is 

that of employment, read at least several 

times a week by 34 per cent of the females 

and 31 per cent of the males surveyed. 

The significance of these findings can 

be realized in the fact that these young 

people will make up the age group from 

24-35 within another decade. This age group 

is expected to be 50 per cent larger than 

the 24-35 group is at the present time. 

The habits—readership and otherwise 

of our present young generation are of 

particular interest to the motion picture 

industry, which, like all other service and 

product-oriented concerns, must fight for 

its share of the dollar not only today, but 

tomorrow, as well. This concern heightens 

s*,o» CRYPTIC CRYPTIX 

3 

CO 

SECRET NUMBER CONTROL 

GLOBE 

TICKET 

COMPANY 

CO 

c

TOO MANY EXHiBtTORS ARE OVER- 

LOOKING THEIR 

By HAROLD J. ASHE 

A good many smaller independent exhibitors—and 

some larger non-corporate ones, 

too — are short-changing themselves in 

"fringe" benefits to which they're as much 

entitled as are their employees. While surrounding 

their employees with numerous 

economic safeguards, such employers fail 

to set up comparable protection for themselves. 

This is understandable, even if it's shortsighted. 

Most, if not all, of the fringe benefits 

enjoyed by employees are required by 

law. On the other hand, those that are available 

to the employer are usually voluntary 

and generally are not deductible as a 

business expense. 

Less Protection Than Employees 

The result is that many an employer has 

less protection against life's occupational 

adversities than do his employees. Sometimes 

this is due to neglect, and often it is 

justified on the grounds that the employer 

can't afford such luxuries," or doesn't 

really need them. 

In the case of a good many marginal 

employers, their failure to voluntarily provide 

themselves with such "fringe" protections 

helps to explain why they are satisfied 

OWN PROTECTION 

with lower net earnings because these earnings, 

even in small part, are not diverted 

to buying personal protections comparable 

to those afforded employees. 

These employers fail to reflect the personal 

cost of fringe benefits in their prices 

when they settle for a smaller profit. They 

pass along to their customers, either deliberately 

or unknowingly, the so-called "savings" 

that they take by assuming the 

personal risks to which they're as certainly 

exposed as are their employees. 

Yet, the employer can charge off as a 

business expense the cost of fringe benefits 

he provides for his employees, and, presumably, 

these costs are passed along in 

prices. At least they should be so recovered. 

Why, then, can't the employer likewise 

recover comparable fringe benefit costs for 

himself in his prices? It is true that these 

fringe costs, for the most part, for himself 

are not recognized as tax-deductible business 

expenses. They are personal out-ofpocket 

expenses. 

But, this fact should not deter the employer 

from reflecting such costs in his 

prices. He need only elevate his profit 

factor sufficiently—and in turn his prices, 

if possible—so that there's enough more 

profit to take care of these expenses and 

still leave a satisfactory net profit. That is, 

the before-tax net profits must be increased 

sufficiently so that, after paying these 

fringe costs, the after-tax earnings are still 

satisfactory. It should be remembered, in 

making such a calculation, that these personal 

costs must be excluded from business 

expenses, except as later noted. 

If an employer pleads that such a course 

of action is not possible, it is an admission 

that his management skills are so limited 

that he can't do for himself voluntarily 

what he's obliged to do for his employees 

by law. 

In considering the need for such personal 

protections, the employer should not consider 

they're unimportant because the benefits 

may be long delayed in coming, or 

may never be cashed in. The need for 

these benefits may occur sooner than he 

calculated. And, even if long delayed, or 

never needed, he should have such security 

at all times. 

Employer Protection 

Here are the kinds of protection every 

non-corporate employer needs or has that 

are comparable to those his employees have, 

even though some of them may occur in 

somewhat different form or for different 

reasons. These personal protections for the 

employer should be passed along in his 

prices, either in part or in their entirety if 

possible, or be recovered through more 

efficient management efforts, or both: 

Social Security, Workmen's Compensation 

and unemployment insurance. 

First, consider Social Security, the only 

one required by law for the self-employed. 

The employer and employee share this cost 

Leaders in Changeable Plastic Letters 

1319 W. 12th Place-Los Angeles, CalK. 90015 

Phone (213) 747-6546 

SIZES: 6", 8", 10", 17", 24" 

COLORS: RED, BLACK, GREEN, BLUE 

CLIPPED FOR STANDARD 7" O.C. TRACK 

ALL STAINLESS STEEL CLIPS 

FREIGHT ALLOWANCE 

Somples on 

Request 

East Coost Distributor—CROWN MOTION PICTURE SUPPLY CO., Phone (212) 635-2564) 

CARBONS, Inc. 10 Saddle Road, Cedar Knolls, N. J. 07927. 

See your 

------ -r^ctiori Systems \ «.« i^'^j^^rTTm 

AOTOMAT/ON 

LINE OF 

mPMENT 

'îni-MuIti 

^2l2!l!:^:!nTheatres 


. 

and, presumably, the employer recovers his 

share of the employee's tax through fractionally 

higher prices than otherwise. If he 

doesn't, he should. 

But, does the non-corporate employer 

pass along even half of his own Social 

Security tax in his prices? All too often he 

doesn't. He considers this—presumably because 

it is not tax deductible—as a purely 

personal expense. Yet, if his self-employment 

earnings amount to $10,800 or more 

a year, this tax amounts to $864. And, in 

the future, it will go higher. So, the employer 

may consider this bearable. But now, 

add that to: 

Workmen's Compensation 

Does an employer have a personal policy 

insuring him against the self-employment 

hazards to which he's exposed and comparable 

to the Workmen's Compensation 

coverage on his employees? Does he have 

protection that will assure him of continuing 

payments for the duration of an incapacitation 

or a lump sum settlement for 

permanent incapacitations? If he does, he 

may also consider this still another personal 

expense, unrelated to his occupation. In 

fact, the self-employment hazards to which 

he's exposed should be considered as a 

business expense even though premiums 

are not tax deductible. 

If he has a policy which reimburses him 

for loss of earnings due to sickness or disability, 

the premiums are not deductible. 

But, neither are the proceeds considered 

taxable income. 

Everyone remembers those old solid 

oak armchairs back at P.S. #19, or 

the folding chairs they had in the 

basement of the Church. You remember, 

because sitting in them for an 

hour seemed like riding a rail from 

here to Boston. Sweaty, squirmy, 

sticky and squeaky. Just plain hard. 

On the other hand, the Massey 

Polaris is the chair no one remembers. 

Sit down and sink into pure 

comfort. No sweating, squirming or 

ffiassey 

NASHVILLE. TENNESSEE 37208 

The chair 

remem 

squeaking. Soft, 

durable fabrics and 

deep foam cushioning see to that. 

And when you leave, there's no 

snagging or scratching from the 

chair in front of you, because the 

Polaris has a smooth, strong onepiece 

moulded plastic back. 

According to Freud, you don't remember 

dreams . . ,only nightmares. 

So it is with the Massey Polaris . . 

the chair no one remembers. Better 

write us now, before you forget. 

Unemployment Insurance 

An employer may consider that he's immune 

from unemployment, because he's 

self-employed. Certainly he is not subject to 

a lay-off when business is slow as his employees 

may be. Yet, a serious illness can 

have the same financially disastrous results 

as unemployment. So, even if he does not 

sustain an accident due to his self-employment, 

he still needs a loss-of-earnings policy 

to protect him against forced idleness because 

of a long illness. Here, too, net earnings 

should be sufficiently high to carry 

the premiums, and still leave satisfactory 

profits after fringe costs. 

Finally, the employer as well as his employees 

may be laid off because of a fire 

or other disastrous casualty that shuts 

down the business. If this occurs, the employer 

is as completely unemployed, in 

terms of earnings, as are his employees. 

Yet, unless he has an insurance policy 

covering his loss or profits, the employer 

has no protection against this hazard. His 

employees do, in the form of unemployment 

insurance. 

If he has use-and-occupancy insurance, 

this is effective unemployment insurance 

for the employer, even though it is not 

referred to as such. It compensates him 

for the loss of profits resulting in the shutdown 

of his business because of the casualty. 

The premiums are deductible as 

business expenses, and the proceeds must 

be reported as ordinary income. 

Such a policy, incidentally, will serve to 

keep the fire or other casualty insurance 


BOXOFHCE :; June 18, 1973 25

Goodbye, MG. 

General Register Company bids a fond farewell 

to the machine that made Hunt Valley famous. After this 

month we won't be selling any more MG Automaticket Machines. 

Don't worry though, we'll still be making the spiffy 

individually driven super MGE. And the wave of the future 

is on its way in the AUTOMATICKET ELECTRIC PRINTER. 

For details, write to us or to your local equipment 

dealer. And join us in a nostalgic goodbye to the old MG. 

Hello MGE and AEP! 

GENERAL REGISTER COMPANY 

271 Schilling Circle/Hunt Valley, Maryland 21030 

301/666/1100 

Coming July 30: 

Modern Theatre Buyers' 

BOXOFFICE-MODERN 

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Exhibitor's Benefits— 


proceeds that the employer collects unimpaired. 

This will make it much easier for 

him to resume business operations with a 

minimum loss, if any. Without such a 

policy, he may be obliged to dip into 

fire insurance proceeds for personal living 

expenses, pending resumption of his business. 

In that event, his capital base may 

be seriously impaired, or he may be forced 

to sell some investments to offset the erosion 

of insurance proceeds. 

So, when an employer examines his net 

earnings, they may or may not be satisfactory, 

considering the fringe benefits he 

has or fails to have. Regardless of his 

accounting practices for income tax purposes, 

he should consider whether he has 

obtained all of the basic protections, due 

to his self-employment, that are comparable 

to those he provides his employees. 

Only then will the exhibitor be able to 

make a fair determination of whether his 

net earnings, after defraying such costs, 

are favorable or not. If net earnings are 

too low, it means his profit factor needs 

to be raised by trying to pass along these 

personal self-employment costs in the form 

of slightly higher prices; even though, in 

most instances, as aforementioned, these 

fringe costs cannot be treated as business 

deductions for income tax purposes. 

Even if it is impossible to increase prices, 

for competitive or other reasons, the employer 

may need to sharpen his management 

skills to accomplish the same thing. 

Closer attention to other business costs and 

elimination of parasitical expenses, may 

make it possible for him to defray the cost 

of his personal fringe benefits without reducing 

the present profits available to him. 

Certainly, regardless of income tax regulations, 

an employer should be able to 

recover these personal fringe costs one way 

or another, just as he does for such benefits 

given to his employees. When he fails 

to do so, he's under-cutting himself. 

Opening Response Excellent 

For Food/Equip. Trade Show 

The initial offering of exhibit space at the 

1973 Motion Picture Theatre Equipment 

and Concessions Industries Trade Show met 

with enthusiastic response, according to 

NAC exhibit chairman S. Charles Bennett 

jr., who reported in mid-May that over 65 

per cent of the available booth space already 

had been reserved. 

An attractive brochure outlining details 

for the show being held in San Francisco at 

the Hilton Hotel, Sept. 17-20, have been 

placed in the mail to prospective exhibitors. 

The show is co-sponsored by the National 

Ass'n of Concessionaires (NAC), the National 

Ass'n of Theatre Owners (NATO) and 

the Theatre Equipment Ass'n (TEA). Conventions 

of the co-sponsoring organizations 

will be held concurrently in San Francisco. 

26 


CONCESSIONAIRES MEET FOR MIDYEAR CONCLAVE 

Redistricting, Concessions handbook topics for discussion at midyear 

meeting of NAC board of directors at Ambassador East in Chicago 

A MOVE TO REDisTRicT the Organization's 

present regional structure and 

the creation of an action committee to alert 

members on legislative matters affecting the 

industry, both nationally and regionally, 

were two of the issues discussed and acted 

upon during the midyear board meeting of 

the directors of the National Ass'n of 

Concessionaires May 23 at the Ambassador 

East hotel in Chicago, 111. 

Thirty-one of the association's officers, 

directors and committee chairmen were on 

hand as NAC president Harold F. Chesler 

voiced enthusiasm about the many constructive 

actions taken by the board. He 

expressed particular gratification with the 

expanded membership which NAC has enjoyed 

this past year, a growth which has 

necessitated increasing the association's 

headquarters staff. 

Association 

Trainee 

"The board realized that as more members 

join the association, the work load of 

the national headquarters office increases 

and thus requires additional manpower to 

meet the growing needs of the NAC membership 

in the area of expanded member 

services," Chesler said. "In this connection, 

the board has engaged the services of an 

association trainee, who, after a period of 

indoctrination, will assist the executive 

director." 

Virgil Odell of Odell Concession Specialties 

Co. in Caldwell, Idaho, NAC 

director-at-large and chairman of the association's 

regional meeting committee, offered 

a recommendation, which received 

the approval of the board, to redistrict the 

present NAC regions and increase the number 

from eight to ten, which will include a 

Western and Eastern region in the Dominion 

of Canada. A bylaw amendment to 

effectuate this change is being prepared 

and will be submitted for a vote of the 

NAC membership. 

The board also created an action committee 

to alert members on legislative matters 

affecting the industry nationally and 

regionally. Members of the committee will 

be appointed soon by Chesler. 

Regional committee reports revealed that 

three regional conventions held recently in 

Seattle, Wash. (March), Atlantic City, N.J., 

and Toronto, Can. (April), set attendance 

records in their areas. The board also received 

reports on other future regional 

meetings being planned. These include a 

regional meeting covering the Southwest 

and Southeast regions in November; Northwest, 

February, 1974; Mid-Central, and 

North Central, April, 1974; Northeast, 

May, 1974, and West, June, 1974. 

Concessions Handt)ool< 

A report on the progress being made on 

a comprehensive hard-cover concessions 

handbook, which the association is publishing 

and hopes to deliver at the annual NAC 

convention in San Francisco in September, 

was made by Ron Hodgkinson of A & R 

Food Services Ltd. in London, Ont., NAC 

special services committee chairman. The 

manual, which is being readied now, will 

contain five basic chapters dealing with: 1) 

services offered by NAC; 2) concession 

management; 3) concession products; 4) 

concession equipment, and 5) concession 

locations. The format is designed to aid 

members in all fields of concession operation 

in finding the section that contains 

the material most applicable to their specific 

needs. 

Details on the business program for the 


Officers, directois, coiiiiiiillee chairmen and observers pause 

for a photo during the midyear board meeting of the 

NAC board of directors May 23 in Chicago, III. 

Seated (left to right) around the table are: Warren W. Young, 

O. Follon, Charles L. Sweeney, H. E. Chrisman, Bert Nathan, 

Welcome I. Weaver, Harold F. Chesler, Andrew S. 

Berwick jr., Nat Buchman, Larry Blumenthal, Henry Cretors, 

Arthur Vogel, Virgil Odell and Louis L. Abranison. 

Standing, left to right: Stanley S. Briggs, Melvin H. Siegel, 

Shelley Feldman, J. C. Evans, Don W. Mayborn, S. Charles 

Bennett jr., Ron Hodgkinson, Frank Liberto, Sydney Spiegel, 

Jim Coleman, Frank M. O'Brien, Lee Koken, Clifford D. 

Lorbeck, Augie J. Schmitt, Vernon B. Ryles jr. Phillip Tomber 

and Phillip M. (Perry) Lowe. 

BOXOFFICE ;: June 18, 1973 27

we 

! 

— 

NAC Midyear 


by NAC 

annual convention were discussed 

convention program co-chairman Shelley 

Feldman of Balari Enterprises in Beverly 

Hills, Calif., who reported that his year's 

business sessions will include a variety of 

seminars relevant to all segments of the 

association and involve greater audience 

participation. 

NAC is breaking with the tradition this 

year and will hold its own President's banquet 

on the concluding night of the convention. 

Burt Nathan, Courtesy Associates 

Ltd., a past president of NAC, was appointed 

chairman of this activity. Special 

emphasis also is being placed on ladies' 

convention activities. 

A report on booth sales issued by S. 

Charles Bennett jr., of The Macke Co. in 

Cheverly, Md., and NAC exhibit chairman, 

indicated that more than 75 per cent of 

the 128 available booths already have been 

reserved. The trade show, scheduled for 

September 17-20 and co-sponsored by 

NAC, the National Ass'n of Theatre Owners 

(NATO) and the Theatre Equipment 

Ass'n (TEA), will occupy three expansive 

exhibit areas in the San Francisco Hilton 

and will run concurrently with the conventions 

of all three organizations. 

J. C. Evans of Gold Medal Products Co. 

Design your own food service setup with 

iServ 

Buum *'.imp 

All metal 200 Series. All metal. Stainless steel on top 

and front. Any piece of Manley equipment goes with it. 

Use moist heat or dry heat units. Or, a combination of both. 

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Manley equipment fits. Your choice of food warmers, heat 

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Model 220 can be placed in either 200 or 300 Series 

counters. This heavy duty food warmer is all stainless 

steel. Your choice of combinations: one, two, or three 

compartments. Dry heat or moist heat. Urge capacity. 

Load from rear, serve from top. 

a'.j 

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New Manley Serv-0-Ramic 

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You choose the exact combinations 

to make your operation 

most profitable. 

You choose either colorful Formica or satin stainless 

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heat units and food warmers. And you can switch 

them around. 

You'll soon discover that the new line of Manley 

Serv-0-Ramic equipment is so flexible that it fits 

your operation to a T. And that means bigger sales 

...bigger profits. 

For example, the Model 220 Heavy Duty Food 

Warmer can be quickly, easily placed in either the 

200 Series or 300 Series counters. The 220 is 

available with one, two or three compartments. Your 

choice of food warmer and heat units combinations 

is almost endless. 

If 

you have ever dealt with Manley, you know that 

this is top quality equipment. And, that you can't 

match the broad spectrum of counsel and services 

that Manley offers after your Serv-0-Ramic units are 

installed. Everything ' have learned in this 

business, we passon toyou. Takea look at the three 

profit-makers in this ad. Then, get in touch with us 

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Get all the facts about Manley Serv-0-Ramic equipment 

TEAR OUT THIS AD NOW AS REMINDER... 

THEN WRITE FOR COMPLETE DETAILS! 

A Sirtgle Source For All Your Popcorn arid Supply Needs 

MANLEY, INC. 

P.O. Box 1006, 1920 Vjlillidte, Kansas City, Mo. 64141 

PH0l^fea#55 

Canadian office: 369 Church St., Toronto, Ont., M5B1Z9 Phone: 416-368-8126 

in Cincinnati, Ohio, and NAC membership 

chairman, reported on the membership 

procurement campaign his committe undertook 

during the month of April which will 

culminate at NAC's annual convention. 

Evans also presented an appreciation plaque 

to Hodgkinson "in recognition and grateful 

appreciation of his continuing efforts in 

membership recruitment, which resulted in 

a substantial increase in the membership 

roles of NAC." 

In other actions, the NAC board conferred 

the title of lifetime honorary member 

of the board of directors on Lee Koken 

of G. McNew Co. in York, Pa., who is 

a past president of NAC and is retiring 

from business activity in September. The 

award reads: 

"By unanimous action of the officers 

and directors of the National Ass'n of 

Concessionaires, the title of lifetime honorary 

member of the board of directors has 

been conferred on Lee Koken in grateful 

appreciation of his many years of loyal and 

devoted service to NAC." 

Canadian Concessionaires Hold 

Regional Gathering in Toronto 

A month earlier, Canadian concessionaires 

gathered at the Royal York Hotel in Toronto 

for their annual regional convention. 

Addressing the convention delegates, Edward 

J. Bennett, manager of marketing service 

for the Lily Tulip division of Owens- 

Illinois, Toledo, Ohio, declared, "The shopping 

mall 

represents one of the greatest influences 

in the entertainment field today." 

Bennett used modern jargon in pointing out 

that shopping malls are "where it's at" 

rapidly replacing downtown shopping areas 

in large and small cities because of their relative 

safety at night. 

The conclave was held at the Royal York 

Hotel in cooperation with Host Ex '73, a 

large food service, hospitality and educational 

exposition. Attending this one-day 

conference on April 30 were theatre managers 

from across Ontario, as well as others 

in the concessions business. 

Bennett spoke of an article in the New 

York Times that described the building 

of the world's largest Cinema-Teck, which 

will be a natural for concessions operation. 

He illustrated his address with background 

slides showing a mall in Toledo that houses 

seven mini-theatres. An equal number of 

concessions areas located adjacent to these 

theatres offer everything from pizza to that 

old staple, popcorn—each with its own 

architectural 

motif. 

The day's activities began earlier with a 

continental-style 

breakfast hosted by Standard 

Brands and Moirs Ltd. A brief welcome 

address was given by L. L. Abramson, NAC 

executive director. 

Speaking on "The NAC Story," Abramson 

outlined the many aims of the association 

in furthering the best interests of the 

entire industry. "The moment a member 

joins NAC," Abramson said, "he begins to 

reap the benefits generated by a host of 

knowledgeable, experienced, highly successful 

pros in all phases of concessions opera- 


tions. Their ideas can be launching pads to 

success. 

"You undoubtedly have heard this statement 

before, but it is always worth repeating," 

Abramson said: 'If you have a dollar 

and I have a dollar, and we exchange . . . 

we each still have a dollar. No profit there. 

But if you have an idea and I have an idea, 

and we exchange ... we each double our 

ideas.' That is exactly what NAC helps to 

encourage—a flow and exchange of ideas." 

NAC President Harold F. Chesler presented 

the keynote address at the morning 

session, citing an example set by a sports 

arena in his home city of Salt Lake, Utah, 

where concessions sales depend on the outcome 

of the sports event. "If the home team 

is winning at halftime, sales are up. If the 

team is going down, however, so are popcorn 

sales," Chesler asserted. 

Chesler applied this thinking to films and 

advised that it is the middle-ground films 

that concessionaires want; not the good ones 

that hold audiences glued to their seats. 

Films that get a little boring in the middle 

bring the audience wandering out to the lobby 

looking for snacks. 

History of Candy Traced 

Norman Rea, president of the Confectionery 

Ass'n. traced the long history of candy, 

pointing out that the chocolate bar was invented 

in Canada in 1919 by Arthur Ganong. 

then manager of Ganong Bros. Ltd., 

and plant sujservisor George Ensor. The bar 

had been concocted as a "pick-me-up" for 

their long fishing trips and consisted of slabs 

of milk chocolate filled with nuts. 

Rea also reminded his fellow delegates 

that candy had been taxed by the federal 

government since shortly before World War 

I. Tracing the long struggle of the association 

to have this tax removed, Rea noted 

that the effort reached a climax before the 

federal election last October with a campaign 

known as "Operation Yellow Box." 

According to Rea, the box consisted of a 

chocolate bar and a chocolate biscuit, both 

made of the same ingredients at the same 

cost per ounce, except that the bar was 

taxed and the biscuit was not. The box was 

sent with a full explanation to all the candidates 

who ran in the election, as well as a 

wide cross section of writers and editors 

across the country. As a result of their constructive 

effort, the 12 per cent sales tax 

was removed Feb. 20, this year. 

He also disclosed that the Confectionery 

Ass'n is approaching the provincial sales 

tax with the same positive attitude that it 

can be lifted in those provinces where confectionery 

is not classified as an exempt 

food product. 

J. C. Evans, representing the Gold Medal 

Products Co., Cincinnati, Ohio, gave a 

"Popcorn Newscast" in which he noted that 

recent flooding conditions in the Midwestem 

corn belt region have heightened concern 

for this year's crop. Because of conditions 

the world over, popcorn now must 

compete even more strongly with the field 

corn and soybean industry for available 

acreage. "This means that the price pressures 

on this year's crop may be extremely 

tight," Evans said. 

HotPopcorn* 

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Ttt: 414-774-B46J 

Cotton Candy Makes 

Believers Out of Two 

After just two weekends of a cotton 

candy trial, Willard and Steve Smith, owners 

of the Westerville, Ohio, Jerry Lewis 

Cinema, were believers! 

The first 11 days after opening date 

February 24 through March 6, 1972—this 

Jerry Lewis operation, located in a popular 

mid-Ohio shopping center, moved 2,100 

bags of cotton candy at a sale price of 35 

cents. 

The novelty never has worn off. 

A year 

later on the weekend of January 5-7 (1973), 

2,000 bags of cotton candy were sold 

$500.00 worth in just three days. 

Bagged cotton candy is now sold at 25 

cents a bag at the Westerville Jerry Lewis 

Cinema. The Smith's realize an 860 per cent 

markup over the food cost on their cotton 

candy operation. Every cotton candy cone 

costs just 2.8 cents to make (including Flossine 

coloring, sugar, poly bags and striped 

cone). This means that for every 25-cent 

sale of cotton candy, a 22.2-cent profit rolls 

in. 

Bob Wheaton, concessions distributor for 

Gold Medal Products in the Columbus, 

Ohio, area, related that "we might never 

have sold the Smith's on the profit bonanza 

in cotton candy had it not been for two 

factors. The father and son team already 

were amazingly successful businessmen in 

their other ventures. And secondly, they did 

not know anything about theatre concessions 

operation. Preconceived notions of a 

sticky mess were not there, and they were 

open-minded to the cotton candy trial." 

"As for mess, forget it!" Steve Smith declared. 

"There have been no problems with 

cotton candy getting on the seats. The few 

times it gets on the carpet, we merely 

vacuum it when it's dry, and it comes right 

off. It's that simple." 

Logistics of a successful 12,000 to 15,000 

cotton candy sales effort over the first 10 

months—and yielding a profit of 22.2 cents 

on every quarter—lies in pre-bagging 

hundreds of cones in advance of show and 

intermission time. "A good operator can 

bag two cones per minute," the Smith's 

explain. "All we do is come in a couple 

of hours before show time, bag it up downstairs 

and display part of it on the cotton 

candy tree. We have 300 to 400 bags as 

standard back up stock. It'll keep for days." 

Looking ahead, the Smiths contemplate 

opening other theatre operations. "We'll put 

in cotton candy and other high profit 

snacks— popcorn. Slush and ade-type cold 

drinks," they added. 

"Looking back to the 1930s, doesn't this 

snack bar profit story touch a memory of 

those theatre owners who said, "We'll close 

the theatre before we put in popcorn." Well, 

they didn't close the theatres, and popcorn's 

profit 

story became legendary. 

History might just be repeating itself 

today with another great profit legend for 

the '70s—cotton candy. 

30 


. 

. 

l 

P-fi-a-tt-tt-flJUl Pggg Og OOBQO OOOOOOOOflP - 

N EW 

EQUIPMENT 

= and = 

DEVELOPMENTS 

3, 

inrvTrinrtniii-s-a- irr?rir5Trinnnr7nnnnrinr 

New Wick-Type Liquid Air Deodorizer 

Available From Atmosphere Chemicals 

Atmosphere Chemicals Co. has announced 

the availability of Atmosphaif, a 

new industrial, wicktype 

liquid air deodorizer 

packaged in 

one-ounce dispensers 

that provide aroundthe-clock 

air-freshening 

performance. 

Atmosphaif comes 

in such pleasant outdoor 

scents as mint 

and fern. It is safe 

and non-toxic. The 

dispenser hides very 

Two 

nicely on windowsills, under sinks, etc. 

snap-on pipe clamps are included with each 

package of 12, adding to the product's 

versatility and usefulness. A small wet 

cabinet also is available. 

Mark I! CBX Speaker Introduced 

By Drive-ln Theatre Mfg. Co. 

Drive-In Theatre Mfg. Co., Overland 

Park, Kas., has introduced a new, improved 

speaker for drive-in theatres, the Mark II 

CBX speaker. 

The Mark II CBX fits all makes of 

junction boxes without any conversion 

necessary due to a longer speaker neck 

and deeper lip. It features a die-formed 

aluminum grill guard that fits perfectly 

and has louvres that extend around the 

sides of the speaker for a handier grip. 

Larger breathing holes at the bottom 

of the speaker improve the sound quality 

and there is a space on the front of the 

unit where the name of the theatre can be 

imprinted. 

Moving? 

Be sure to send the label from 

your BOXOFFICE cover as 

soon as your new address is 

available. 

BOXOFFICE 

825 Van Brunt Blvd. 

Kansas City, Mo. 64124 

Drive-in's patented sound cut-off system 

can be included with the Mark II 

CBX speaker to prevent neighbors' complaints 

about excessive noise and to eliminate 

the expense of labor checking speakers 

after the show, all without cost installation 

expenses. 

/ 

5§5. 

Drive-in's method of sound cut-off prevents 

damage from feedback or loud pileup 

and improves the sound quality in both 

high frequency and low frequency ranges. 

New 100-Watt Solid State Amplifier 

Available through Electro Sound 

The Model 810, a new 100-watt solid 

state power amplifier has been made available 

for professional sound applications by 

Electro Sound, Inc., Sunnyvale, Calif. 

This amplifier joins with other sound 

components in Electro Sound's complete 

line for professional sound systems. The 

Model 810 is now in wide use in theatre 

systems at such installations as Burbank 

Studios, American Film Institute, Walt Disney 

Productions, ABC Theatres, United 

Artists Theatre circuit, American Multi 

Cinema and Cooper Theatre Enterprise. 

Of all solid state design, the Model 810 

is intended for continuous, non-attended 

service in installations where trouble-free 

operation over long periods of time is required. 

The unit has an internal current 

sensing circuit which protects the unit 


Attention!. ..Drive-ln Managers. 

You keep them warm when it's cold . . 

Why not let them see when it 

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Chances are that it will rain on about 20% 

of those important weekend nights. 

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P.O. Box 4284— Dept. B-6 

Phone: (502) 456-5770 

Louisville, Ky. 40204 

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1601 N. Broadway • St. Louis, Mo. 63102 

At theatre supply houses everywhere. 


NEW EQUIPMENT AND DEVELOPMENTS 


from overloads and holds its output within 

safe operating ranges even if an accidental 

short should occur. 

The unit is powered by a standard 117- 

volt ac input voltage of either 50 or 60 Hz 

and will operate at ambient temperatures up 

to 55 degrees C. It also is available in a 

version that contains a plus 24 and minus 

24 volt supply to power oreamplifiers, 

switching circuits and similar external devices. 

Wash Kit Simplifies Cleaning; 

Reduces Clean-up Time By Half 

A wash kit, which simplifies the preliminary 

cleaning of softserve equipment and 

reduces clean-up time from 35 to 50 per 

cent, is available from Sweden Freezer. The 

new kit eliminates the need for carrying 

water back and forth or handling of the 

product that remains in the cylinder after 

draining. 

get 

the 

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Join the Nation's 

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They're all selling 

New VITA-GLAZE 

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MILWAUKEE, WISC. 53226 

Method of operation: Product is drained 

from the cylinder and mix tank. The drain 

tube is then pulled from under the drip tray 

and inserted in the ejection hole of the 

cylinder and locked in place. Water is run 

from faucets into the mix tank beginning 

with cold and gradually warming until proper 

rinsing temperature is reached. Control 

switch is then turned to "wash" and continues 

in this position until the water in the 

plastic sight tube becomes clear (about 10 

seconds). 

Machine is then ready to be shut off and 

disassembled for washing and sterilization 

phases of the clean-up. 


CONDENSED INDEX 

OF PRODUCTS 

ACOUSTICAL WALL COVERING 

Soundfold, Inc 

Poge 

jg 

ATTRACTION BOARDS & LETTERS 

Bevelite-Adler Mfg. Co _ 14 

Sign Products ['"[ 

[24 

Wagner Sign Service 

."~!Z[!1!"!ZZ..."Z.I8 

AUTOMATION 

EPRAD, Inc 13 

AUTO RAIN VISORS 

Dri-View Mlg. Co 

3I 

BOXOFFICES 

Selby Industries, Inc 19 

BOXOFFICE ADMISSION SIGNS 

Dura Engraving Corp 

g 

BUTTER CUPS FOR POPCORN 

Supurdisplay, Inc./Ssrver Sales, Inc 32 

BUTTER OIL FOR POPCORN 

Odell Concession Specialties Co., Inc 30 

BUTTER SERVERS 

Supurdisplay, Inc./Server Sales, Inc 32 

CARBONS 

Lorraine Arc Carbons Div., Carbons, Inc 24 

CARBON SAVERS 

Cali Products 

_.lg 

CONCESSIONS STANDS 

Butler Fixture & Mlg. Co 25 

Manley, Inc „ 28 

DRIVE-IN CAR COUNTER 

Drire-In Theatre Mlg. Co 

EPRAD, Inc 

DRIVE-IN THEATRE DESIGN 

Drive-In Theatre Mig. Co. . 

Selby Industries, Inc 

DRIVE-IN THEATRE EQUIPMENT 

D & D Theatre Screens, Inc 

Drive-In Theatre Mlg. Co _. 

EPRAD, Inc 

Selby Indiistries, Inc 

FILM CABINETS 

Goldberg Bros 

HREWORKS DISPLAY 

Liberty Display Fireworks Co 

FOOD SERVICE EQUIPMENT 

12 

13 

.12 

.19 

.30 

.12 

.13 

.19 

.17 

.14 

Butler Fixture & Mfg. Co __ 2S 

Manley, Inc „ 28 

HEATERS, IN-CAR 

Drive-In Theatre Mfg. Co 12 

EPRAD, Inc 13 

JUNCTION BOXES 

Drive-In Theatre Mfg. Co. 

EPRAD, Inc 

.12 

.13 

LIGHTING, DRIVE-IN THEATRE 


MINIATURE GOLF COURSES 

Lomina Enterprises, Inc .23 

MOSQUITO REPELLENT 

Pic Corp 21 

PAINT FOR DRIVE-IN SCREENS 

Drive-In Theatre Mfg. Co 

Selby Industries, Inc 

Spatz Point Industries. Inc 

PAINT FOR SEATS 

Spatz Paint Industries, Inc 

POPCORN EQUIPMENT & SUPPUES 

Cretors & Co 

Manley, Inc 

Odell Concession Specialties Co., Inc. 

Supurdisplay, Inc./Serrer Sales, Inc. . 

POSTER CASES 

Poblocki & Sons 

PROJECTORS, SYSTEMS 

Ballantyne of Omaha, line. 

Kinotone, Inc 

PROJECTION LAMPS 

Christie Electric Corp. ... 

Kneisley Electric Co 

Macbeth Sales Corp. . 

Optical Radiation Corp. 

Strong Electric Corp 

.12 

.19 

..31 

.31 

29 

.28 

.30 

.32 

.17 

..6, 7 

21 

.... 2 

...12 

....23 

5 

.15 

PROJECTOR PARTS 

LaVezzi Machine Works - 16 

RECTIFIERS 

Christie Electric Corp 2 

Kneisley Electric Co 12 

Strong Electric Corp 15 

REELS, PROJECTOR 

Goldberg Bros _ 17 

REWINDS, AUTOMATIC 

Christie Electric Corp. 

Goldberg Bros 

Kinotone, 

Inc. 

. 2 

.17 

.21 

.26 

Theatre Equipment Co. 

ROOF COOLING 

Ruppright Rotary Hoof Cooler 19 

Page 

SCREEN TOWERS, BOXOFFICES. CANOPIES, 

WINGS, FENCE, SPEAKER POSTS 

D & D Theatre Screens, Inc 30 


Selby Industries, Inc 19 

SEATING, HARDTOPS 

American Seating Co 9 

Heywood-Wakefield Seating Co 20 

Massey Seating Co 

__...._25 

SOFT DRINKS, BOTTLING 

Coca-Cola Co H 

Dr Pepper Co BOXOFFICE, Inside Cover 

SNACK BARS 

Butler Fixture & Mfg. Co 25 

Manley, Inc „ „.J2B 

SPEAKERS, IN-CAH 

Drive-In Theatre Mfg. Co. 

EPRAD, Inc. 

..12 

.13 

THEATRE RESEARCH, DESIGN CONSULTANTS 

Wil-Kin, Inc 22 

THEATRE EQUIPMENT

aboui PEOPLE / and PRODUCT 

EiicTRo Soi'ND. Inc., has announced 

marketing. 

the appointment of 

Ted W. Wuerthner to 

the newly created position 

of vice-president 

Wuerthner will be responsible 

for the marketing 

programs and 

sales of all Electro 

Sound products. 

Before coming to 

Electro Sound, Wuerthner 

held the posi- 

Wuerthner 

tion of business group national sales manager 

and product line marketing manager 

BOXOFFICE-MODERN THEATRE 

at Monsanto in St. Louis, Mo., and vicepresident 

of marketing and corporate development 

for International Decorating Co. 

in Pinedale, Calif. 

Commenting on the announcement, Mort 

Fujii, vice-president and general manager 

of Electro Sound, said, "The appointment 

of Ted Wuerthner as our first Californiabased 

vice-president of marketing marks a 

considerable broadening of our total marketing 

effort. To date, we have achieved 

notable success in theatre sound equipment, 

high-speed tape duplicators and commercial 

sound components. Now we are 

extending the scope of our proven experience 

into the related product areas 

Send me more information about the products and articles checked on 

the reverse side of this coupon. 

Nome 

Tlieatra or Circuit.. 

Seating or Cor Capacity.. 

Street 

Number.. 

Po«ition.. 

City.. Stoh Zip Code.. 

^ Fold olong this line with BOXOFFICE oddrut out. Staple or tope closed. 

SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS 

We'd like to know about them and so would your fellow exhibitors. 

If you've installed new equipment or made other improvements in your 

theatre, send us the details—with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessions 

sales, etc.—faster, easier or better—let other showmen in on them. Send 

this material to: 

The Editor 

MODERN THEATRE 

Fold along this line with BOXOFFICE address out. Staple or tope closed. 

BUSINESS REPLY ENVELOPE 

First Class Permit No. 874 - Section 34.9 PLiR - Kansos City, Mo. 

BOXOFFICE -MODERN THEATRE 

of pro- 

fessional audio recorders and loaders for 

video tape cassettes." 

J. Paul Austin, board chairman of the 

Atlanta-based Coca-Cola Co. reports that 

earnings for the first quarter of 1973 were 

the highest of any first quarter in the company's 

history. 

Austin reports that net profit for the 

first quarter, after provision for reserves, 

taxes and other charges, was $40,625,901, 

or 68 cents per share, an increase of 15.3 

per cent over the $35,227,407, or 59 cents 

per share earned in the first quarter of 

1972. 

Provision for taxes in the first quarter of 

1973 was $37,901,000, compared to $34,- 

004,000 for the same period last year. 

Company directors have declared a dividend 

of 42Vi cents per share, payable 

July 2, 1973, to stockholders of record at 

the close of business Thursday (14). 

The Eastman Kodak Co. in Rochester, 

N.Y., has appointed John M. Sewell as 

superintendent of consumer products assembly 

in the Kodak apparatus division. 

Mitchell Wolfson, president of Wometco 

Enterprises, has been elected to the 

additional post of chairman of the board. 

The company's board of directors also 

elected Richard F. Wolfson, executive vicepresident. 

Other executive promotions included 

Marvin J. Krantz, vice-president in 

charge of personnel, and J. Bruce Erving, 

secretary of the corporation. 

Pepsico, Inc., has been granted an exclusive 

marketing agreement with the Soviet 

Union—an area that is, in effect, a "virgin" 

market. Pepsi-Cola will be bottled and distributed 

throughout Russia commencing 

sometime this year. 

Dr Pepper's fountain division has enacted 

three managerial promotions and the 

appointment of a district sales representative. 

Eastern region district manager Jack 

Schneble has been promoted to eastern 

region manager. Pete McHale will replace 

Schneble as eastern region district manager. 

Filling the newly created post of district 

manager for south central Texas is Bill 

Guthrie. Guthrie will be replaced by fountain 

representative Larry Teague. 

Blevins Popcorn Co., headquartered in 

Popcorn Village, Nashville, Tenn., has 

merged with Farmer Concession Supply Co. 

of Miami, Fla. Acquisition of the -total assets 

of the Miami concern gives Blevins 12 

full-service popcorn and concession supply 

outlets located primarily in the Southeast. 

J. C. RoGARi, marketing director for 

Lomma Enterprises, Inc., in Scranton, Pa., 

reports a record number of entries have 

been received so far for the eighth annual 

Lomma International Tournament scheduled 

for mid August. 

Over 80 entrants will vie for international 

honors on the beautiful course that 

is located at the luxurious Host Resort in 

the historic Land of the Hex in Lancaster, 

Pa. 

^ TLfl* rifÊ ^^11^ 

825 Van Brunt Blvd. 

KANSAS GTY, MO. 64124 


• ADLINES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TOMbETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Care, Determination 

Aids 'Sounder' Run 

Ollie Wilhelm, manager of Video theatres 

in Las Cruces, N.M., recently completed a 

successful two-week engagement of 20th 

Century-Fox's "Sounder." 

Wilhelm's success story on "Sounder" is 

even more encouraging in that he was able 

to achieve boxoffice results through efforts 

which set him back very little in the way of 

financial exf)ense and were not generated 

by the usual contest prize inducement. 

A print provided in advance by the Fox 

exchange which serves Las Cruces enabled 

Wilhelm to hold one sneak preview during 

the third week of his showing of "The 

Poseidon Adventure" and two special 

screenings—one for all possible business 

women in the community and one for school 

teachers. Wilhelm addressed the guests at 

both of the special screenings on exhibitors' 

pitfalls in presenting G-rated attractions 

other than those from Disney Productions. 

He pointed out that "Sounder" was not a 

racist picture, but a poignant depiction of 

the life struggle of a black family. He appealed 

for their support in promoting the 

picture and offered the teachers special discount-rate 

matinee showings anytime between 

10 a.m. and 4 p.m. any school day 

during the film's run. 

Nine Schools Participate 

A total of nine classes or entire schools 

took advantage of the discount offer. Most 

were brought by bus. Two groups marched 

to the theatre (one from across town), both 

with police escort. "This fascinated the children," 

Wilhelm said. Teachers sold tickets 

in advance at the schools to eliminate the 

confusion at the theatre. One class had a 

"learning" letter writing project following 

the show, and each child wrote manager 

Wilhelm. 

Wilhelm reports that the reaction to the 

picture was great. Adults, college-age students, 

middle school and elementary school 

children seemed to like the picture, he said; 

only the high school age segment lacked 

enthusiasm. 

Jackass Gets Into Act 

Wilhelm owns a jackass which he keeps 

at the nearby twin drive-in facility. In addition 

to eating down the grass and weeds and 

most all food wrappings except cups and 

popcorn boxes, the animal also is used for 

ballyhoo purposes from time to time. The 

nameless creature was put to work for 

"Sounder" along with a long-eared hound 

Hfsumniia.. 

Histmnsu.. 

»(s muutv.A-i 

llwMBy — M My —SatM m| 

Attend Ttie Colemaii Theatre 

Free With Sales Receipl 

Of Canvas Sims Frtmi 

Pennejs. 

JCPenney 

We know wtiat yours loofting for. 

.•M>Pe.t 

S'.«l'i 13', 

The ad reproduction above appeared in 

the Miami (Okla.) News-Record during 

a recent playdate for "The World's 

Greatest Athlete" at the Coleman Theatre. 

The cooperative bally offered 

free admission to those patrons holding 

a sales receipt from a purchase 

of canvas shoes at a local J. C. Penney 

store. Manager William Miller also 

sponsored a coloring contest along with 

the 

film. 

acquired from the local animal shelter. 

"There is a great lesson here for every 

exhibitor as to what love, care, personal attention, 

ingenuity and determination can do 

for a picture like 'Sounder'," commented 

Jonas Rosenfield jr., vice-president of advertising, 

publicity and promotion for 20th 

Century-Fox. "To have two big weeks in 

Las Cruces speaks for itself." 

Karate Course Offered Free 

Patrons who filled out applications at 

theatres playing Warner Bros.' explosive 

drama, "5 Fingers of Death," in the Dallas, 

Texas, area were eligible to win an instruction 

course in karate worth $300. 

On opening night, Black Belt instructors 

from the Texas Karate Institute performed 

demonstrations of martial art techniques in 

front of the Promenade, Triangle 4 and 

Casa Linda theatres. 

BOXOFFICE Showmandiser :: June 18, 1973 — 82 — 

Friday the 13th Attractions 

Filled with Fun, Excitemei 

Kurt J. Noack, manager of General Cir 

ma's Duck Creek Cinema I & II in Bette 

dorf, Iowa, made use of an oft-work 

showmanship stunt to promote a rece 

Friday the 13th screaming meemies she 

featuring "The Corpse Grinders" and "T 

Embalmer." 

Three weeks in advance of playdate, 

full-length coffin with a hinged top w 

built by the theatre staff. A hole was c 

in the hinged top, and a mirror was plac 

within the 

opening. A small 8xl0-inch si] 

was placed beneath the mirror. The si; 

read: "DO NOT LOOK INTO TH 

COFFIN UNLESS YOU WANT TO SE 

THE FACE OF DEATH." 

"Naturally, this caused a considerat 

amount of foot traffic around the bo 

office," Noack said. "Many youngste 

begged their parents to lift them up to s 

what was inside." Another sign providii 

pertinent playdate information was placi 

elsewhere on the coffin. 

The night of the opening, a cashier w 

dressed up as a vampiress, complete wi 

chalk white face, black bags under bo 

eyes, ruby red lips and black cap. j 

patrons purchased tickets, the cashier wou 

reach out and attempt to scratch or bi 

them. Needless to say, "many patrons we 

quite surprised," Noack said. It evt 

brought an unladylike comment from oi 

female patron. 

While the show was in progress, tl 

cashier was sent in to throw another sea 

into the patrons. 

'2nd Honeymoon' Contest 

Staged with lleartbreak' 

A "Second Honeymoon" contest was c 

sponsored by radio station KMAN and tl 

Campus Theatre in Manhattan, Kas., 

conjunction with the showing of "Heai 

break Kid." 

The contest was open to married couple 

who were asked to inform the station i 

the funniest thing that happened on the 

honeymoon. Judging was performed by er 

ployees of the station. 

A total of 84 radio spots were ain 

over a two-week period, using backgrour 

music from the movie and live dj chatti 

about the contest. 

Contest prizes included an all-expens 

paid weekend at the Holiday Inn, dinner 

a local restaurant, an AM-FM radio fro: 

KMAN and a month's pass to the Campu

)aie for 'Judge Roy Bean' 

'eatures Western Theme 

For a recent engagement of "The Life 

Qd Times of Judge Roy Bean" at the El 

ancho Theatre in Victorville, Calif., manaer 

Jack Baldock put on a western-style 

jmpaign that not only was fun for the 

aff, but proved to be most effective at the 

oxoffice as well. 

All of the employees dressed western 

yle. The men wore 10-gallon hats, Levis 

nd six-guns. The gals wore long Lily Langy 

gowns and broad-brimmed hats. 

The theatre's snack bar was rechristened 

ic Langtry bar for the occasion. A sign 

ear the bar announced that "Judge Roy 

lean is presiding." A carefully tied hanglan's 

noose hung around each display 

oard. 

faster Basket Give-Away 

Jponsored by KC Theatre 

Paul McHendry, manager of the Park- 

'ay 2 theatres in the Ward Parkway Shoping 

Center in suburban Kansas City (Mo.), 

parked some lively interest among the 

lany shoppers and their children on the 

lall during the two weeks prior to Easter. 

McHendry offered a giant Easter basket 

with Easter candy and a huge stuffed 

illed 

abbit to children 12 years of age or 

ounger. All a child had to do was ask 

or an entry blank at the theatre's concesions 

stand, fill it out and return it to the 

egistration box located at the concessions 

land. 

A giant Easier basket filled with candy 

and a huge Easter rabbit was won by a 

local youngster in a special Easter promotion 

sponsored by the Parkway 2 

theatres in suburban Kansas City (Mo.). 

During the contest period, the colorful 

lasket was displayed on a revolving turnable 

on the promenade. Signs providing 

nformation on the contest were placed at 

«veral locations in the shopping center, 

rheatre employees distributed entry blanics 

the other merchants in the shopping 

;enter as well as to shoppers on the promelade. 

The drawing was held the Saturday be- 

'ore Easter and the prize was awarded to 

1 local child. Over 2,000 entries were revived 

in the contest, which cost McHendry 

iinder $100. McHendry also noted a sharp 

increase in sales at the concessions stand. 

Opening night of Warner Bros.' 

"Class 

of '44" at the Alexandria Theatre in 

San Francisco found these young folks 

clothing styles remi- 

outside dressed in 

niscent of those worn in that fabulous 

bygone era represented in the movie, 

complete with automobile to match. 

Manager Wins Cash Bonus 

For Creativity, Patron Draw 

Lyman Keim, manager of the Lake Theatre 

in Devils Lake, N.D., won himself 

$200 in reward for a successful promotion 

staged in conjunction with the popular children's 

attraction, "Rumpelstiltskin." 

Keim's bonus earnings came as the result 

of his winning a special Rumpelstiltskin 

creative campaign and "over the quota" 

contest conducted on behalf of the picture 

by Bill Doebel, president of D & D Enterprises, 

Inc., an independent film distributor 

out of Des Moines, Iowa. Keim picked up 

$100 for going the highest percentage over 

his quota and an additional $100 for executing 

the most creative campaign in connection 

with the film. 

Tieing in with a local Gambels store, 

Keim worked a cooperative agreement for 

air time on a local radio station and made 

arrangements with the store to give away 

a boy's or girl's bicycle to a lucky young 

patron on opening day of the performance. 

In addition to the bicycle give-away, every 

child received a sucker upon leaving the 

theatre after each day's showing. 

Keim reports that the film was shown 

to 989 people at a net of $712 during the 

two-day run. 

Hula Hoop Contest Heralds 

Premiere of 'Good Times' 

The judge's cry of "ready, set, twirl" 

hera'ide-^. the start of the Hula Hoop marathon 

beli in front of the Loews State I 

Theatre prior to the premiere of Columbia 

Pictures' "Let The Good Times Roll." 

The contest, which was open to everyone, 

was conducted by Columbia Pictures 

in 'der to determine who is the best 

"hul hooper" In New York. A $50 savings 

I. >n'i T.7a:, aw-;:^.ed to the winner of 

the 

corrneti'ion. 

P' romo 

i [uaaetd 

Each year about this time, manager 

Jack Baldock of the El Rancho Theatre the 

in Victorville, Calif., holds an annual Senior 

Citizens Free Movie Matinee. This 

year over 100 members of various senior 

citizens clubs in the area enjoyed a special 

get-together. Cake and other refreshments 

were served in the lobby before the show. 

In addition, awards were presented to an 

82-year-old past president and 10 other 

worthy leaders in the movement: the Senior 

Citizens of the Year. 

"This event has been building into a 

very effective goodwill producer for the 

theatre for the past 10 years," Baldock 

reports. 

C. E. "Bud" Trimble, who just recently 

took over managing the Mustang Drivein 

in Pinellas Park, Fla. didn't waste much 

time in lining up his first promotion at his 

new home. "The previous manager had a 

program booked and tied in with radio 

station WFSO," Trimble explains. "We just 

followed through and added a little more 

showmanship." Trimble's predecessor had 

made arrangements with Gulf Coast Artists 

to have a rock music group called The 

White Witch Group, one of Florida's 

leading groups, perform at the drive-in. 

Trimble retained the rock concert and teamed 

it up with a double film bill, "The -x- 

Magic Christian" and "Alice B. Toklas." -iet 

"Everything was handled in a very quiet 

manner," Trimble reports. "We recorded a 

tremendous figure at the boxoffice and in 

our refreshment center." 

Every two months, manager Justin Freed 

of the Park Square Movie House distributes 

approximately 5,000 calendar-type heralds 

to all the schools and colleges in the Boston, 

Mass., area. 

This isn't just an ordinary herald, however. 

Printed on delightful blue stock, the 

Park Square herald features a series of illustrative 

line cuts which accompany capsule 

summaries on all the theatre's attractions 

over a two-month period. The herald measures 

181/2x25 inches in size. Most of the 

attractions run for two days. 

As to the success of the heralds, let's 

just say that Freed has been doing this sort 

of thing for a couple of years now. 

Manager W. F. Lawing of the Biscoe 

Drive-In in Biscoe, N.C., persuaded booker 

Frank Jones of Exhibitors Service Corp. 

in Chariotte to be outfitted in a gorilla 

costume as part of a fun-loving promotion 

on behalf of the theatre's playdate for 

"King Kong Escapes." 

Lawing rented the outfit from a costume 

supplier in Charlotte. "Kong" appeared with 

an attractive blond, who was responsible 

for keeping him under control. 

"Attendance was spectacular," Lawing reports, 

"and all those children certainly 

helped concession sales." 

;a- 

î'i 

BOXOrnCE Showmandisor :: June 18, 1973

— 

I NATIONAL 

I i^ SCREEN 

COUNCIL 

I 

IbiiiiiHiiiiaiiiiiBinBinyBiiiiiBiiiiiBiiiiiiComment 

^ 

Lost Horizon" (Col), the Blue Ribbon 

Award winner for April, received 

vigorous competition from runnerup, 

"Brother Sun, Sister Moon" (Para), Franco 

Zeffirelli's first film since "Romeo and 

Juliet." Honorable mention is shared by 

"Charley and the Angel" (BV) and "Class 

of '44" fWB), which garnered an equal 

number of votes. 

NSIC members made the following observations 

on their ballots: 

"Lost Horizon" 

Fabulous special effects and art direction! 

This should have honorable mention at 

many award ceremonies. It's the type of 

motion picture that lets us wish there truly 

were a land of Shangri-La!—Tim Mustart, 

"TTie Mike" newspaper. New Westminster 

S.S. . . . Though some of my critical colleagues 

told me in unison that I must hate 

this, I found it refreshingly beautiful and 

swift-moving. The women in my family all 

have seen it twice and are bugging me to 

take them again.—Doug Smith, Buffalo 

Courier-Express. 

"Brother Sun, Sister Moon" 

Franco Zeffirelli's film on the early life 

of St. Francis glows with the richness of 

Renaissance art. It has the quality of legend 

about it.—Alvin Easter, Cinema Magazine, 

Minneajjolis ... A breathtakingly beautiful 

praise of 13th-century St. Francis of Assisi, 

as appearing in the present, influencing 

the living.—Mrs. J.J. Cowan II, Knoxville 

BFC. 

A fine, beautiful film! !—Bradford Swan, 

Providence Journal . . . They had so little, 

but had so much. A real family love.—Mrs. 

Hy Augustine, Sheboygan BFC . . . Superb 

cinematically.—Sandra Cook, Spartanburg 

Journal . . . 2^ffirelli has brought greatness 

back to the screen. "Brother Sun, Sister 

Moon" is outstanding, magnificent, superb. 

There are not enough words to acclaim it. 

Zeffirelli's film is par excellence.—^Kim 

Larsen, Billings Gazette. 

St. Francis of Assisi's experiences are 

magnificently told on film by Zeffirelli. 

Myrtle W. Parker, WOMPI, Chariotte . . . 

In these days of violence, revolution and 

sex-oriented films, it is indeed invigorating 

to partake of an unpretentious, simply and 

beautifully told spiritual film depicting a 

believable, modern-day St. Francis of Assisi. 

—Aileen J. Kandyba, Legion of Mary, 

Kansas City, Kas. 

An absorbing and beautiful story. Filmmakers 

need to concentrate on more family 

farel—Charles A. Fisher, Central Cinema, 

Overland Park, Kas. . . . Franco Zeffirelli 

has successfully encored his production 

of "Romeo and Juliet." The new film, 

"Brother Sun, Sister Moon," possesses a 

reverent quality seldom found in modem 

motion pictures.—Tony E. Rutherford, 

Charleston Gazette. 

A touching, thoughtful film which all can 

enjoy.—Victor R. Yehling, Rockford (111.) 

Newspapers ... I was most impressed with 

the cinematography. The visuals make it a 

film worth watching.—Mrs. Eugene Fried. 

Greater Cleveland MPC . . . Lovely to look 

pôss Hunter has done beautifully by 

"Lost Horizon." Chief competition 

seems to be from "Charley and the 

Angel," but I won't add any knocks to 

the Disney flick this time. This one is 

not as invertebrated as others. Last, but 

not least, a good word for Tati's "Traffic." 

Three toots!—^Don Leigh Mc- 

Culty, W. Va. Theatrical Services, 

Clarksburg. 

* * * 

How marvelous to have three G- 

rated films, each entertaining in a different 

fashion. "Lost Horizon" has 

something for everyone; "Darwin" is 

filled with information, and "Traffic" 

is full of laughs.—Mrs. Douglas Godfrey, 

Marin MP&TVC, San Rafael, 

Calif. 

4> * * 

"Slither" and "Soylent Green" are 

two extremely enjoyable films. Welldone 

with excellent technical work. 

Both have something to say: one, a 

message picture; the other, a comedysuspense 

film. Acting in both pictures 

is good, particularly Heston and Robinson 

in "Green," and Caan and Kellerman 

in "Slither."—Robert J. Spatafore, 

teacher, San Francisco. 

* * * 

"Lost Horizon" gets my vote, in 

spite of the critics. It was good entertainment 

for everyone. Full of color 

and happiness. "Brother Sun, Sister 

Moon" is another fine picture.—Mrs. 

Paul Gebhart, Cleveland WOMPL 

* * 

This is the worst month in the history 

of films. "Slither" will probably 

win, although it's hard to find anything 

funny about one murder and three 

drownings. "Brother Sun" is bland pap. 

'Tear Is the Key" is the worst picture 

of the year. And then there's "Lost 

Horizon." Now, thafs a loser. All in 

all, forget it.—Jerry Krupnick, Newark 

Star-Ledger. 

at, but marred by a banal script.—Earl J. 

Bias, New Bedford Standard-Times ... So 

ravishingly beautiful that its sappy approach 

to religion hardly matters.—^John Hartl, 

Seattle Times. 

"Charley cmd the Angel" 

My vote for April goes to "Charley and 

the Angel." As long as we have films of this 

nature, the movie business will continue to 

flourish.—'Guy H. Giampapa, WNAC-TV, 

Boston . . . Not exceptional, but it's the 

only thing listed that my kids could—or 

would—sit through.—David Mclntyre, San 

Diego Tribune. 

"Class of '44" 

As it stands, "Class of '44" is only a good 

sequel to 

"Summer of '42." The film could 

easily have been outstanding had it not been 

suffering from lack of period atmosphere 

and lack of a lush musical score with which 

"Summer of '42" was blessed.—^Tony E. 

Rutherford, WPNS- Radio, Huntington, 

W. Va. . . . Very good for people who 

graduated in 1944, also entertaining for any- 

BOXOFFICE Showmondiser :: June 18, 1973 84 — 

one—except children.—Leon Averitt, Do 

Theatre, Alexandria, La. 

Miscellaneous 

Soylent Green: Perhaps "Soylent Green 

because of its awful message of the futui 

will have the most impact on filmgoers. Ju 

its meticulous background details, demoi 

strating the over-crowded rat syndrome, an 

its awful sense of menace, should alert tl 

disinterested in ecology.—Carole Kas 

Richmond Times-Dispatch. 

An interesting, often intentionally bafflir 

science-fiction piece that doesn't live up 1 

early expectations. Probably the film's bi] 

gest question mark is the effect of "Soylei 

Green" on the population. That questio 

remains unanswered.—Tony E. Rutherfori 

Charleston Gazette . . . Top-notch futur* 

fiction mystery conveys a message that is 

too true.—Tim Mustart, "The Mike" new 

paper. New Westminster S.S. . . . Just av 

ful. A classic example of that which 

claims to deplore: wasted resources.— -Don 

Smith, Buffalo Courier-Express. 

Slither: Though nonsensical, "Slither" hi 

enough happy, tongue-in-cheek quality I 

make it the shakey best on a list loaded wil 

such pretentious failures as "Brother Sun, 

"Class of '44" and "Lost Horizon."—Dc 

Braunagel, Oakland Press . . . Very funr 

black comedy with very good performana 

by all. It was offbeat, interesting.—^Jeri 

Tillotson, Montgomery Advertiser . . 

Great entertainment! All bases: acting, d 

rection, script.— 'Elston Brooks, Fort Wort 

Star-Telegram . . . "Slither" is not for chi 

dren, but it's fun entertainment and som< 

times very effective screwball comedy.- 

Bill 

Morrison, News & Observer, Raleigh. 

If you can steel your ears to a little sail 

language, you should find this precioi 

comedy-drama everything that makes 

movie worth going to.—Doug Smith, Bu 

falo Courier-Express ... I 

vote for "Slithei 

for its zany breath of cinematic freshne: 

that fails, but is still enjoyable at times.- 

Fred W. Wright jr., Evening Independen 

St. Petersburg. 

Traffic: Great fun with Jacques Tati fc 

the whole family.—James L. Limbache 

Dearborn Press . . . The joy of Jacqu( 

Tati's movies is almost indescribable. Th 

one, like "My Uncle" and "M. Hulot 

Holiday," is a constant pleasure.—Edwai 

L. Blank, Pittsburgh Press . . . Touching! 

Tati. A welcome respite from the workada 

world's woes and frustrations.—Allen ^ 

Widem, Hartford Times . . . Best way fc 

Americans to see themselves!—Sister Bee 

Sullivan, Univ. of Toronto . . . Thoug 

French, the universal comedy of "Traffic 

is too funny to be kept from topping tk 

list.—Archer Winsten, N.Y. Post. 

Lady Caroline Lamb: Lady Lamb may b 

just hanging dirty linen in public, but visi 

ally it is a delight and deserves better trea 

ment than it's getting by its intellectui 

critics and its mundane moviegoers. It's ol( 

fashioned, like the old Garbo films, whichof 

course—nobody today enjoys or unde 

stands.—Al Shea, WDSU-TV, New Oriear 

... It is not too exciting ancl not a famil 

film, but it is well-acted and tells an inte: 

esting story.—Mrs. Julie B. Steiner, GFW( 

N.Y.C. . . . Stands up well. Fine perfom 

ances by the cast. A good picture.—Harr 

M. Curl, NATO of Ala., Birmingham. 

The Darwin Adventure: An excellei 

documentary which depicts some true hi: 

torical accounts and events.—Dr. James !• 

Loutzenhjser, Mo. Council on Arts, Kanss 

City. 

a

BOXOFFICE 

BAROMETER 

This chart records the performance of current attroctions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

ore reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined I>y the theotre managers. With 100 per cent as "normol," 

the figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills.) 

Class of '44 (WB)

ff I C E ^B O OK IN G W I »L i 

An interpretive analysis of lay and trodepress reviews. Running time is in parentheses. The plus end minus 

signs indicate degree of merit. Listings cover current reviews regularly, © is tor CinemoScope; (g) Ponavision; 

S> Techniroma; f; Other Anamorphic processes. Symbol U denotes BOXOFFICE Blue Ribbon Award; All 

films ore in color except those indicoted by (b&w) for block & white. Motion Picture Ass'n (MPAA) ratings: 

S — General Audiences; PG—All ages admitted (parental guidance suggested); [g]—Restricted, with 

persons under 17 not odmitted unless accompanied by parent or odult guordion; ^—Persons under 17 not 

admitted. Notional Catholic Office for Motion Pictures (NCOMP) ratings: A1 — Unobjectionable for General 

Patronage; A2—Unobjectionable for Adults or Adolescents; A3—Unobjectionable for Adults; A4—Morally 

Unobjectionable for Adults, with Reservations; B—Objectionable in Part for All; C—Condemned. Broadcasting 

and Film Commission, National Council of Churches (BFC). For listings by company, see FEATURE 

CHART. 

Review digest 

AND ALPHABETICAL 

++ Very Good; + Good; - Fair; - Poor; = Very Poor. In the summary t+ is rated 2 pluses, — as 2 minuses. 

INDEX 

at 

•* 

—A— 

45S9 Ace Eli and Rodger of the Skies 

(92) ® C-D 2(Hli-Fox 5-14-73 PG 

4553 Across UOth Street 

(102) Cr UA 1-8-73 

Adversary, The 

(110) C Audio Brandon U-27-72 

Alliance for Progress 

(108) Polit. D Tricontinental 3-19-73 

4548 And Hope to Die (99) Ac 20th-Fox 12-11-72 PG A3 

4588 And Now the Screaming Starts! 

(87) Ho CRC 5- 7-73 PG A3 

4545 Asylum (88) Ho-Sus CRC 12- 4-72 PG A2 + + 

4550 Avanti! (140) C UA 12-18-72 JBJ B +f tf

I^ViEW DIGEST 

UD ALPHABETICAL INDEX Very Gocn;; ^ Good; - Foir; - Poor; - Very Poor. In th« summery ++ is rafed 2 plusas, = as 2 minuses. 

•> 

II 11 

t£: 

—K— 

92 Kid Btu( (100) ® W-C ..20th-Fox 5-21-73 PG A3 + 

63 Lady Caroline Lamb (123) Hi . 2-12-73 PG A3 -1+ 

. UA 

89L'Araour (90) C Allura 5-14-73 Bl + 

64 Last Tango in Paris (129) D . . UA 2-12-73 ® C + 

93 Legend of Frenthie King, The 

(95) W K-Tel 5-28-73 m 

96 Ugend of Hell House, The 

(90) Ho 20th-Fox 6-11-73 PG H 

98 Let the Good Times Roll 

(99) ® Mus Doc (;ol 6-11-73 PG H- 

48 Life and Times of Judge Roy Bean, 

The (120) 78 Nelson Affair, The 

(US) (g Hi Univ 4- 2-73 PG A3 + + + +f 

192 Neptune Factor, The 

(97) (B Ad 20th-Fox 5-21-73 H Al + ± ± 

>91 Offence, The (112) ® D UA 5-21-73 H A3 + ± 

i97 Lucky Man! (177) Sat WB 6-11-73 H + + + 

—P— 

Painters Painting 

(116) Doc New Yorker 

186 Paper Moon (102) C b&w Para 

95 Pat Garrett and Billy the Kid 

(106) (g) W MGM 

;59 Payday (103) D Cinerama 

46 Pigkeeper's Daughter, The 

(93) Sex Farce . . Boxoffice Int'l 12- 4-72 

Please Stand By 

(102) (F) Milton Prod. 12- 4-72 

43 Poor Albert & Little Annit 

(88) Sus Europix 11-27-72 El 

MX; 

lis 

:& 1 : 

— 

it i S 

go '*" 

©" * 

is" i» 

© 

cK S 

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; H 

•ON 

ao 

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8 

CM 

S 

wo 

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S®l 

© 

2 

©I 

: 6 

S . o 

; 

« 2 

C f bl) 

•-in® .S.2 

« ©-^ 

=^•=1 

E * ^ 

** w. CM 4* 

o«|gi3g| 

= 

1 

- w « rt oEC S 

£ „ 

0" 0^0 

*n 

aditi 

iH 3 

:| 

CD « 

11 

*i 

5®| 

"1 

s 

o 

:g 

••a 

II 

:-=s 

©^ 

©^ 

0^ 

© ^ 

©= is 

§- 

•ON 

•|9H 

9d(i 

r^« 

UO 

I— 

-Oj== fa =^

. Mar 

Dec 

i Vw 

May 

. 

. 

. 

• 

. 

. 

. . 

. ;. 

COMING RELEASES 

MISCELLANEOUS 

Rtl. Dit< 

RtL Datf 

Rtl. Date 

AMERICAN INTERNATIONAL ©Tales That Witness Madness ..D. 

:e intcsnational HALLMARK RELEASING 

M.B. PRODUCTIONS 

Kim Novak, Georgia Brown 

Rict Drhin' Womaa 

SThe Last House on the Laft 

©Devil in Miss Jones. The 

©Camlllt " 

©Underground Man, The ....My. 

(90) Ac. .«»»y73 (91) Su$..Nov72 (74) Sex F.. Mar 73 

or wntcnoo, HUe Moaley ©Born Black D.. Nov 72 MENTOR 

©Slaughter Hotel (..) Ho.. Dec 72 

LTURA 

©Walls of Fire (121) Doc. Apr 73 

UnilB- Milk Wood (90) F..l«»r73 KlaiB Klnsky, Margaret Lee WILLIAM MISHKIN 

AVCO EMBASSY 

Phedre (90) ... .Tragedy. Mar 73 

©Fleshpof on 42nd St. 

HAMPTON INT'L 

Frfnch lalieuage) 

©How Did a Nice Girl Like You 

(81) Sex D. May 73 ©Day of the Dolphin, The D 20th CENTURY-FOX 

. 

George C. Scott, Trlsh Van Devere ©The Paper Chase 

L'Amour (90) C..Jun73 (88) C. Dec 72 MULTI-PIX, LTD. _ 

Timothy Bottoms 

MERICAN CINEMA 

Barbl Benton, Hampton Fancher ©Love Minus One (94) . . D . . Feb 73 

Man from Clo»w GroM, Tht 

©Island of Lost Girls 

JIU Janssen, Mark Bond 

©Seven Ups, The D. 

(95) C..F.b73 (85) At.. Mar 73 

NEW LINE ..„„-„ BUENA VISTA 

Roy Schelder, Tony Lo Blanco 

lose .Marie. Paul Wlnchell 

Brad Harris 

Eyes of Hell (82) . . . Ho-C. .Dec 72 

Nner Look Back 

©The Gorilla Gang (89) . . May 73 ©Medea (110) D.. Dec 72 ©The Island at the Top of the 

©Cinderella Liberty (..) D. 

(88) Ac. Mar 73 Albert Lleven, Uschl dlas 

Matter of Winning 

©Naked Evil (SO) . . . .Ho. .May 73 NEW YORKER FILMS 

World 

SF, James Caan, Marsha Mason 

(84) Adv. ..Jun73 Anthony Alnlcy, Suzanne Neve The Flavor of Green Tea Over 

David Hartman, Stefanle Powers ©Conrack ( 0. 

. 

tIARLES F. BAILEY FILMS ©The Halfbreed (90) ..W..Jun73 Rice (115) C. . ) Feb 73 ©The Love Bug Rides Again ..C Jon Volght 

Cruel and Unusual Punishment 

Lex Barker, Pierre Brice 

©Painters Painting (116) 

(. ) b4w Jan 73 ©The Aranda Intrigue (118) Aug 73 (part b&w) Doc. Apr 73 ©Robin Hood An ©Hex (..) 0. 

Keith Carradine, Scott Glenn 

Alain Noury, Doris Kunstmann 

Priest and the Girl, The 

Voice* of Peter Ustinov. 

AMBIST FILMS 

The Crazies (103) ..Ho.. Mar 73 ©The Blue Bordello (92) ...Sep 73 (87) D..Mar73 Terry-Tlwmas 

Judy Winter, Werner Peters 

Paulo Jose, Helena Ignez 

INE GLOBE 

Soleil-O (104) D.. Apr 73 ©A Son-in-Law for Charlie 

Honeycomb (90) D.. Dec 72 JACK H. HARRIS 

Happiness (70) (silent) C. Jun 73 McReady 

C 

Jeraldine (Siaplln, Per Oscarsson ©Bone (95) D..Jan73 

Bob Crane, Barbara Rush 

UNITED ARTISTS 

NOR'WEST PROD. 

INEMA 5 

Yaphet Kotto, Andrew Duggan 

©Alaska, Amerlci'i Uut Frontier 

©Billy Two Hats W. 

Cesar and Rosalie (110) C. Dec 72 ©Hungry Wives (89) ..Ho. Feb 73 

(110) Doc..0ct72 

Gregory Peck, De«l Amai Jr. 

(Frenrh-language) 

©Schlock (SO) Satire . . Apr 73 

©Trail of the Wild 

ffes Montand, Romy Schneider 

HEMISPHERE PICTURES 

(75) 0D-Ad..May73 CANNON RELEASING 

©Canterbury Tales ( . ) C 

. 

Hugh Griffith 

ftate of Siege 

©Devil's Nightmare (90) Ho Dec 72 

(120) Pol.. Apr 73 

PACIFIC INrL 

©Sam's Song It Just Another 

Erik Blanc. Jean Servals 

©Vanishing Wilderness 

Song (90) 

D ©Cops and Robbers ( . .D. 

. ) ... 

INEPIX 

©Doctor in Trouble (90) C. Dec 72 (90) Doc. . Jan 73 

(niff Gorman. Joseph Bologna 

iLo»e in a 4-letter World 

Leslie Phillips, Robert Morley 

©Seven Days Too Long (87) . . D 

{..) Sex D..0ct72 

PARAGON PICTURES 

©Electra Glide in Blue (. .) . 

.Ac 

©Assault (90) Su$. . Mar 73 

Michael Kane, Andre Lawrence 

©When Women Played Ding Dong ©What Next? (85) Sex Robert Blake, Billy Bush 

Suzy Kendall, Frank Flnlay 

iRoommates . . . Here and Now 

(95) C..N0V72 

©The Young Seducers 

(..) D..No»72 

Nadia C^slnl, Howard Beii 

©The White Whore and 

©Gavrain and the Green Knight .... 

(SO) Sex D. .Apr 73 

Daniele Oulmet, (ântal Rcnaud 

©Terror In 2-A (91) ..SuJ..J«n73 

the Bit Players D 

Bvelyne Traeeer, Ingrld Steegcr 

©Harry Never Holds Sep 73 

tLoving and Itaf 

Laughing 

Vallone. Ancelo Infantl 

©Sabena (90) . . Sex D May 73 

James Coburn, Michael Sarrailn 

(..) C..Feb73 

©Cycles South (91) ... Ac . 73 

©Bed Career (86) ..Sex D. May 73 

\ndre Lawrence, Sue Helen Petrie 

Don Marshall, Bobby Garcia 

©Jeremy (90) ". 

lAmorous Headmaster 

HOLLYWOOD INT'L 

©Love Me Baby, Love Me 

CINEMATION 

Robby Benson, Glynnis O'Connor 

Great 

(..) Sex 

Massage Parlor Bust 

C. .Jan 73 

(103) D.. Sep 73 

.Nov 

Die Soltoft, GrUa 

72 

Norby 

(85) Sex C 

Anna Molto, Gianni Maodiia 

©Paperino (..) D. ©The Offence (112) .... Ac .7306 

)Li»tful Vicar (..) Sex C. Jan 

Sexual Sensory Perception 

73 

©The Horrible Sexy Vampire 

Irene Papas, Florlnda Balkln 

Sean Connery, Ian Bannen 

.Dec 72 

Jarl Borssen. Magali Noel 

(90) Sex Doc 

(91) Ho..0ct73 

Savage Abduction (..) ..Ac-Melo. ©The Outside Man ;••;;•". 

)A Very Private Party 

Diary of a Stewardess 

(..) Sex C. Mar 73 

(85) Sex.. Jan 73 PATHE 

Tom Drake, Joseph Turkel 

Jean-Louls Trlntlgnant, Ann-Margret 

Hunger for Love (75) . . . D . . Mar 73 

Nathalie Naubert, Jean Coutu 

The Young Passions 

. Feb 73 

(Phobia (..) D..A|ir73 (84) Sex D PREMIERE RELEASING 

.Vnthony Beckey, Ingrld Brett 

Orgy American Style 

©The Manhandlers (..) Ac. Jun 73 

. Mar 73 

)Sensuous Sorceress 

(94) Sex 

©Bikini Bandits (..) Sep 73 

CINERAMA 

UNIVERSAL 

.Apr 

(..) Ho..Jun73 Love On Wheels (75) ..Ac 73 eocath Squad (. .) Oct 73 

Louise Marleaii. Daniel PUon HORIZON FILMS 

PYRAMID ENTERTAINMENT 

©Chosen Survivors SF-Ho.. ©Breezy " 

I & D DISTRIBUTING 

3 On a Waterbed (80) Nov 72 ©Convicts' Women (82) Sex.. Nov 72 

William Holden, Kay Lenz 

©Graveside Story Sus. .148 

)The Devil's Due 

©Indian Raid, Indian Made 

Harvey Cross, Ralph Walnwrlght 

Vincent Price, (Borla S\vanson ©Charley Varrick . H. DOSSICK FILMS 

©Zaat (100) SF-Ho..Mar73 ©Keys (75) Sex.. Jan 73 COLUMBIA 

©Man of the Year (. ) C.. 

he P.O.W. (82) D .Jun73 Dave Dlckerson. Sanna Ringhaver Barbara Mills, Ann All 

©Last Detail, The 

Rosanna Podesta 

XLMAN ENTERPRISES 

©Female Moonshiners 

©Roadside Service (75) Sex.. Jan 73 

Jack Nicholson, Otis Young 

SAIabama's Ghost (93) Ho . Nov 72 (87) Sex D .Apr 73 Carolynn Willis, Dcedee Bryson 

©Midnight Man ".. 

Christopher Brooks 

IMPACT FILMS 

©Slavery 1973 

©The Golden Voyage of Sinbad 

Burt Lancaster 

JThe Beast & the Vixens 

©Black Fantasy (78) . . D . Nov 72 (105) Sex Doc .Apr 73 John Phillip Law, Caroline Munro 

TTie Naked Ape •.• • 

(80) Ad .Apr il,- 'J 

73 Jim Cnlller. Bllle Fiscallnl 

R. A. ENTERPRISES 

" ©Summer Wishes, Winter Dreams Johnny Oawford, Victoria Principal 

.lean Olbson 

INDEPENDENT-INrL 

©Sins of Rachel 

;>Hot Connections (87) Sex. .May 

(..) D..0ct73 

73 

Blllv Busy. Talle Cochrane 

©Blood of Ghastly Horror 

(94) Sex Melo..Mar73 Joanne Woodward, Martin Balsam ©Newman (. .) ". 

BGodmonster (95) Ac-Ad..Jun73 (..) Ho .Dec 72 Ann Noble, Bruce Campbell 

George Peppard 

B KerrlRan 

John Carradlne, Tommy Kirk 

©TTie 

Prescott 

SCA DISTRIBUTORS 

Way We Were 

D.. 

Barbra Streisand, Robert Bedford ©The Sting 

^Vi'''' 

JMoonfire (96) Ad ..Jul 73 INDEPIX RELEASING 

©Class Reunion 

Paul Newman, Robert Bedford 

Rieharfi Ecan. Sonny Llstnn ©Scream Bloody Murder 

(85) Sex Mele..0ct72 

NTERTAINMENT VENTURES (93) Sus..Jan73 Marsha Jordan, Sandy Cary 

©Sugarland Express, The C . 

SBummer! (98) Ac. May 73 Fred Holbert, Ulgh MItcheU ©The Snow Bunnies 

(fcldle Hawn, Ben Johnson 

Kl;ij> Whitman, (>)nnle Strickland ©World's Greatest Lover 

(85) Sex Mclo..0ct72 

3 Flesh and Blood Show, The 

(87) C. 

METRO-QOLDWYN-MAYER 

Mar 73 Marsha Jnrdan. Sandy Qiry 

©That Man Bolt (..) ^^ 

Fred Williamson 

(951 Ac-Ho..Jun73 Stan Ross, Marvin Miller 

SCOTIA INTL 

©Alien Thunder Hi. 

'ALCON FILMS 

INT'L PRODUCERS CORP. 

©Baby, The (85) Sus..Apr73 

©Willie Dynamite (..) ... .D. 

&Tlie Stepdaughter (86) . 73 ©Exchange Student 

Anjanette Comer, Ruth Roman 

©The Goldan Yean C. 

Roscoe Gorman, Diana Sands 

Monle Ellis, riirls Huhbell 

(90) ® C..0et72 

Ruth Gordon 

ILM 

[jouls 

VENTURES INT'L 

De Funea. Martlne Kelly 

SCREENCOM INTERNATIONAL 

©love. Swedish Style 

BThf Warriors Ac . Nav 72 K-TEL INTERNATIONAL 

(83) C. Mar 73 

Mark Damon. Barbara O'Nell ©legend of Frenchie King, The 

3AMALEX ASSOCIATES, LTD. (95) W.. Mar 73 SHERMART DISTRIBUTING 

WARNER BROS. 

BHouse of Terror (90) Sus..Dec72 BrlKltte Bardot, Claudia Cardlnale ©Wild Honey (95) .. .Sex. .Mar 73 NATIONAL GENERAL 

©Deranged 

Jennifer Bishop, Arell Blanton LEISURE MEDIA 

SOUTHERN STAR 

©Executive Action ( . 

. ) 

Mason Holt 

:atewav films 

©I Uve You Rosa (90) D. Feb 73 PRODUCTIONS 

Burt Lancaster, Will Gecr 

across and the Switchblade. 

fITehrew. language) Mlchal Bat-Adam 

©Dracula Is Dead ... and Well 

©Brother on the Run 

The (106) Rel .Nov72 LEVITT-PICKMAN 

(90) Ac. Mar 73 ©A Man Called Noon (..) ... 

and Living in London Ho.. 

^Confessions of Tom Harris 

©Heat (100) Satire. Oct 72 Terry Carter. Owen Mltebejl 

Richard Crenna, Stephen Boyd 

Christopher Lee, Peter Oushlng 

(90) Bio Jan 73 HyMa MUes, Joe Dallesanifro SUN INTL 

©Eliza's Horoscope CO.. 018 

Slate Lii, The (119) Rel. Mar 73 LIMA PRODUCTIONS 

©Brother of the Wind 

Anne Baiter. Steie Forrest 

©little Miss Innocence 

(87) Doc .Jin 73 

©The Exorcist Sus . 

^Ballad of Billie Blue 

Eaien Burstyn, Max von Sydow 

(79) S«..Jan73 

(107) Rel. May 73 

THEO. HOLCOMB 

©Wet Lips (80) Sex. Jun 73 ©Russia (108) 

SENENI 

Doc. May 

PARAMOUNT 

73 

©Freebie and the Bean C. 

FILMS 

L.T. FILMS 

QBIood Orgy of the She-Devlls 

TRANSVUE 

©The Conversation 

Alan ArHn, James Caan 

©Steel Arena (99) 

(73) Ho. 

Ac. Apr 73 

Jan 73 

©Premonition (90) . . .Sus. .Sep 72 Omt Hackman 

©Mame 

Dusty Russell, Laura Brooks 

Llla Zaborin, Tom Pace 

©Rainbow Bridge (108) M.. Sep 72 

©Truck Stop Woman (..) ..Aug 73 

©Don't Look Now D.. Lucille Ball. Bea Arthur 

BDoll Squad (..) ....A..Mar73 

l\m\ Hendrli. Pat Hartley 

Julie CSirlstle, Donald Sutherland 

Michael Anaara. Franrlne York MAGUS FILMS 

©Incredible Challenge, The 

©Portrait of an Honest Cop . 

30LDST0NE FILMS 

©The Corruptor (..) Ac-Ad.. Oct 72 (95) D..Feb73 ©The Great Gatsby D Paul Newman, Robert Bedford 

DWar Devils (99) Jan 73 ©Virgin Planet . .. SF-Sex . 72 Michael Cralc, Bra Beml 

AH MacOraw, Robert Bedford 

©Riata 

.W. 

Ouy MadboD. Van Tenney MANSON OlSTRIBUTIrsa TRICONTINENTAL 

OROUP 1 FILMS, LTD. 

©Sex and the Office Girl 

Alliance ©Hit 

Richard Harris, Bo Hopkins 

for Progress 

9TlM Depraved ( . . ) D .. Dec 72 (80) St Oct 72 (108) Pollt..Feb73 

Billy Dee Williams, Richard Pryor 

©The Short and Happy Life 

Oerard Honlet, Ckaaandn Freneii Miry Worthlnfton, Lea Kor TWI NATIONAL 

Paper Moon (102) C . . S465 of the Brothers Blue . . 

^RoMiar CluiiB (..) ..D.. Dec 72 MARON 

©Women of Stalag 13 

Ryan O'Neal, Tatum O'Neal 

Jack Palance, Tina Aumont 

AlliRn Taylor, Frank Martin 

©Ciao, Manhattan 

(92) Ad .Oct 72 

CUp Ymt Allor (..) ..C. Dec 72 (90) Biog. D)..Ap- 

gr.":.« Mar, 1*607 Page 

©The Parallax View 

(ôno Sato lo 

rraak ODrtcntlm, HtJI 

Bdle Sedgwick, Roger Vadim WAtTER Si-KCK 

Warren Beatty 

li Hit Wtaky T»xl 

I MATURE PICTURES 

From Ys.ir i>:v,w of Shows 

Phase IV 1 ©W. W. and the Dance Kings D 

. 

. 

(..) C. Jin 73 I ©High Rise (66) F«k73i 92) C..Flb73 

-1 

•'" Kstta, Frank Sinatra Jr. | Tamlo Trevor. Richard Hunt 

r,,,,, 

Nigel Davenport, Michael Murphy | Burt Reynolds 

r^.y^y,^^ (;p4. 

10 BOXOFFICE BookinGuide :: June 18, 1973

Opinions on Current Productions 

Feature reviews 

Symbol © denotes color; © CinemaScope; (g) Panovision; ® Techniromo; ® other onomorphic processes. For story synopsis on eoch picture, see reverse side. 

BLUME IN LOVE \R\ '^'""%°"^' 

Warner Bros. (210) 117 Minutes Rel. July '73 

Complex and casual relationships make life interesting 

and they give Paul Mazursky's screenplay enough ma- — 

terial for "Blume in Love" to be a big winner. Not all S 

of the nearly two hours' of the films is outstanding and 

the constant use of flashbacks may prove irritating, but 

the performances of the three leads cover up the dry 

spots. George Segal still loves ex-wife Susan Anspach 

above everyone and everything else, although she's living 

with musician Kris Ki-istofferson and he's having an 

affair with Marsha Mason. Complicating the situation 

is Miss Mason's complete acceptance of the fact that 

she's being used, the genuine fondness between Kristofferson 

and Segal, and Miss Anspach's hate for her exspouse. 

Obviously, "Blume" could've been a very serious 

film or an extremely bizarre comedy, but Mazursky as 

producer-director-writer-actor has elected to combine all 

the elements into a very with-it picture. He explores the 

current scene in Los Angeles, using quite a few pop songs 

to spice up the action. There is a lot of activity in bed, 

but little nudity. Two of the rurming gags concern Shelley 

Winters' marital problems and an older man-young boy 

situation which kids Visconti's "Death in Venice." Shot 

in Los Angeles and Venice in Technicolor and Panavision. 

George Segal, Susan Anspach, Kris Kristofferson, Shelley 

Winters, Marsha Mason, Donald F. Muhich.

. . . Prom 

: 

! 

FEATURE REVIEWS Story Synopsis; Exploifips; Adiines for Newspapers and Progranr 

THE STORY: "The Friends ot Eddie Coyle" (Para) 

Alex Rocco's gang perfects its bank robberies by threatening 

the families of the respective bank managers and 

thereby getting cooperation from all the personnel. In 

Quincy, Mass., outside Boston, aging hood Robert ^ 

Mitchum ^. 

is a go-between for Rocco and youthful gun (Urk i 

dealer Steven Keats. Pacing sentencing on a job he did 

for saloon owner Peter Boyle, Mitchum is concerned 

about wife Helena Carroll and theii- children. Ti-easury 

agent Richard Jordan uses both Mitchum and Boyle as 

informants. Mitchum exposes Keats in exchange for a 

suspended sentence, but Jordan tells him it isn't enough. 

When Mitchum decides to inform on Rocco, he's told 

that someone else has aheady done so. Boyle, the actual 

informer, is given the assignment of killing Mitchum. 

In so doing, he covers up his own activities and earns 

Jordan's cooperation. 

EXPLOITIPS 

Tie in with the best-selling novel by George V. Higgins. 

Inform hookey fans that a match between the Boston 

Bruins and Chicago Blackhawks is seen, including an 

unscheduled fight among the players. Ai-range for displays 

in gun stores. Mention that technical advice was 

supplied by undercover policemen and real criminals. 

CATCHLINES: 

It's a Grubby, Dangerous, Violent World, But It's the 

Only World That Eddie Coyle and His Friends Know 

the Smashing Best-Seller. 

THE STORY: "Girls Are for Loving" (Reade) 

John Moser is kidnaped and his girl Barbara Sloane 

killed after both are forced to strip for three gunmen. 

Spy Cheri Caffaro is called into the case by her chief 

William Grannell. Moser, secretary to a forthcoming international 

conference between Scott Ellsworth of the 

U. S. and Asian ambassador Yuki Shimoda, is murdered 

by Jocelyn Peters. She and her gang are attempting to 

get inside information on the negotiations in order to 

make a quick killing in stocks. Caffaro poses as a strip 

teaser at New York's Concord Hotel and then follows 

Peters to the Virgin Islands. Teamed with Cheri is black 

CIA agent Timothy Brown, with whom she becomes involved. 

Peters captui'es Caffaro and has her sexually 

abused by her partner Fred Vincent. Peters then kidnaps 

Sherry Boucher, daughter of Secretary of State Larry (• 

^ 

Douglas, to insure the success of her scheme. At a party ^ 

at Peters' villa, Caffaro and Brown rescue Boucher and 

vanquish the plotters. 

EXPLOITIPS: 

Play up the locales, particularly the Virgin Islands, and 

the song numbers. Mention that Cheri Caffaro sings, 

dances and uses karate in the new picture. 

CATCHLINES: 

Ginger's on to Something Big—Ând It's Wilder, Bloodier, 

Sexier Than Anything That Ever Turned You On 

Before . . . Ginger the Way You Like Her—^With a New 

Way of Loving—and a New Way of Killing. 

^t 

( 

THE STORY: "Blume in Love" (WB) 

In Venice, George Segal narrates his own love story 

as he observes the various lovers—old, young and homosexual—around 

him. A successful divorce lawyer in Bev- 

. erly Hills, he had been married for six years to welfare 

' 

worker Susan Anspach. When she discovers he's been to 

bed with black secretary Annazette Chase, the marriage 

breaks up. Although Shelley Winters, a client, is able 

to reconcile with her straying spouse, Segal is unsuccessful 

in winning Anspach back. Divorced, she begins living 

with unemployed singer -musician Kris Kristofferson, 

whom Segal befriends. An old friend, Marsha Mason, is 

happy just to have relations with Segal, who tries a 

brief fling with far-out Erin O'Reilly. Both Segal and 

Anspach turn to the same psychiatrist, Donald P. Muhich. 

Just as Anspach begins to get over her anger at 

Segal, he rapes her. Kristofferson is upset, but turns 

philosophical when Anspach proves to be pregnant by 

Segal. She turns up in Venice in time for Segal to accompany 

her to the hospital for the birth. 

EXPLOITIPS: 

Tie in with the multitude of pop songs, as sung by top 

recording star Kristofferson and Miss Anspach. Use valentine-shaped 

announcements and ads. Contact all the 

Blumes or Blooms living in your area for promos. 

CATCHLINES: 

A Love Story for Guys Who Cheat on Their Wives . . . 

Stephen Blume Has a Real Problem. He Loves His Wife. 

THE STORY: "The Last of Sheila" (WB) 

During a party, Hollywood columnist Yvonne Romaine 

is killed by a hit-and-run driver. Later, her husband 

James (3oburn, a powerful producer, invites some friends 

—one of whom could be the killer—to his luxury yacht 

on the Riviera. He tells them that he intends to film 

Romaine's life story with their participation, but wants 

them to join him in some games first. Each is given a 

card identifying him as guilty of some misdeed, the object 

being to follow the clues to a discovery of the person 

involved. Dressed as a homosexual monk, Coburn is killed. 

The others—writer Richard Benjamin, agent Dyan Cannon, 

director James Mason, star Raquel Welch, her agenthusband 

Ian McShane and Benjamin's wife Joan Hackett 

—talk of murder. Hackett admits to accidentally killing 

both Romaine and Coburn and then is found dead. Mason 

realizes that Benjamin is guilty of murdering Coburn and 

Hackett and is nearly killed himself. Mason and Cannon 

then blackmail Benjamin into making Coburn's film. 

EXPLOITIPS: 

Tie in with the jigsaw puzzles of the stars which 

Warners is distributing. Play up the star names and locales 

and mention that Bette Midler is heard singing 

"Friends." Give tickets to all named Sheila. 

CATCHLINES: 

Sheila Is a Gossip Columnist. Sheila Is Dead—Who 

Killed Her? . . . Love and Murder Are the Favorite Pasttimes 

of All of Sheila's Friends. 

THE STORY: "Terror in the Wax Museum" (ORG) 

In gaslit London, John Carradine arranges to sell the 

figures in his wax museum of famous murderers to 

American businessman Broderick Crawford. The figure 

of Jack the Ripper (Don Herbert) apparently stabs Carradine 

to death. Niece and heir Nicole Shelby arrives 

with guardian Elsa Lanchester to claim the premises. 

Carradine's associate Ray Milland and deformed servant 

Steven Mario are distructed by Lanchester. The landlord 

is Louis Hayward, who runs the nearby pub where Shani 

Wallis, a streetwalker, sings. After trying to date her, 

Crawford is killed. Young Sgt. Mark W. Edwards guards 

Shelby, who dreams the figures are pursuing her and then 

sees Carradine in her room. Milland is suspected of the 

killings, as lawyer Patric Knowles receives Carradine's 

will. When Wallis is murdered, the Ripper walks. Mario 

dies as does the Ripper, who is revealed as Hayward when 

Insp. Maurice Evans closes the case. 

EXPLOITIPS: 

Cinerama is promoting the Karkov character played 

by Steven Mario as a brand new monster (although he's 

sympathetic in the film), via a photo quiz oi' famous 

film creatures. Have your own Karkov lookalike contest 

and contact wax museums for tie-ins. Play up ''— s'^bt 

names. 

CATCHLINES: 

Karkov Is Here in The Wax Museimi . . . You Cu.-.'t 

Tell the Living Piom the Dead. 

C" 

THE STORY: "Legend of Boggy Creek" (Howco Int'l) 

Over the past decade in Pouke, Ark., a small farming 

and ranching community near Texarkana, Ark., a huge, 

hairy monster has been seen by people and has frightened 

many. On several occasions this has been given nationwide 

publicity. Many eye-witnesses have described this 

monster as seven feet tall, weighing 250 pounds, smelling 

like a pigpen, and able to walk upright and run unbelievably 

fast. The creature emits a terrifying scream and 

its eyes reportedly shine bright red. Several people have 

required treatment for shock after encountering this 

creature. Many attempts to track down the monster have 

failed. Fearless hunting hounds refuse to try to track it. 

A mammalogist from the University of Arkansas and 

other behavior experts have compiled an information file 

on this creature from evidence gathered and extensive 

interviews with area residents. 

Much of this information 

has been re-enacted in this film, using many of the 

actual people to play themselves. 

EXPLOITIPS: 

Arrange a lobby display of clippings dealing with this 

a and 

local 

with 

book 

other legendary 

stores and 

monsters. 

libraries to 

Plan 

display 

tie-in 

books 

with 

about 

such legends. Contact local psychic societies and groups. 

^- CATCHLINES: 

tebT? Sfis This Film and Become a Believer! . . . This is a 

^— ' True Story ! . . . Consider and Explore Some Legendary 

Mysteries of Nature 

BOXOFFICE BookinG'; .Tune 18, 1973

HATES: 30?: per word, minimum $3.00. CASH WITH COPY. Four consecutive insertions for price 

of three. When using a Boxoffice No., figure 2 additional words and include 50^ additional, to 

cover cost of handling replies. Display Classified, $25.00 per Column Inch. CLOSING DATE: 

Mcmiday noon preceding publication date. Send copy and answers to Box Numbers to BOX- 

OFFICE. 825 Van Brunt Blvd., Kansas City, Mo. 64124. No commission allowed. 

HELP WANTED 

JX^J^'^^d'^^ OPENINGS FOR EXPERI- 

SNCED theatre managers and assistant 

managers in the midwest and other secjons 

of the country with reliable circuit, 

iue to rapid expansion. Good salaries' 

racations, life and hospitalization benefits! 

send resume and photo with starting 

salary requirements to Boxoffice, 2951. 

GROWING SMALL CIRCUIT seeks young 

nan as Operalor-Manager for new deluxe 

Fwin Cinema in Helena, Ark. Good salary 

md chance for advancement. Contact 

3ene Boggs, P.O. Box 4377, Little Rock 

krk. 72204. Telephone (501) 562-3100. 

AGGRESSIVE AND DYNAMIC young 

nan for General Manager position with 

apidly expanding New England circuit 

:24 theatres in operation). Knowledge of 

heatre operations, construction, advertisng, 

booking, promotions. Must be willing 

o travel. Replies conlidential. Send resume 

and current photo to Boxoffice, 2970. 

THEATRE MANAGERS. Due to expansion, 

both conventional and drive-in openngs. 

Fine established Florida company. 

Excellent employee benefits. Mail background 

information to Perry Heavis jr 

Eastern Federal Theatres, P. O. Box 8412 

acksonville, Flo. 32211. 

POSITIONS WANTED 

WORKING GENERAL MANAGER, all 

phases, 25 years experience, college, 

amily, employed. Boxoffice, 2971. 

BUSINESS STIMULATORS 

BINGO CARDS. $5.75M, 1-75. Other 

games available. Off-On screen. Novelty 

^;iames, 1263 Prospect Avenue. Brooklyn, 

New York. (212) 871-1460. 

Build attendance with real Hawaiian 

orchids. Few cents each. Write Flowers of 

Hawaii, 670 S. Lafayette Place, Los Angeles, 

Calif. 90005. 

BINGO CARDS DIE CUT. 1-75, 1500 

Combination. Different color, 500 in each 

package. $5.75 per thousand. Premium 

Products, 339 West 44th St., New York, 

N. Y., 10036. Phone: (212) CI 6-4972. 

FILMS WANTED 

16mm DISTRIBUTOR wants non-sex 

products. Amateur or professional. Let's 

talk! Boxoffice, 2960. 

FILMS 

FOR SALE 

I6mm FILMS. Postcard brings bargain 

list. Ingo Films, P.O. Box 143, Scranton, 

Pa. 18504. 

I6mm FAMOUS CLASSICS. Illustrated 

catalog 25c. Manbeck Pictures, 3621-B 

Wokonda Drive, Des Moines, Iowa 50321. 

CLEARANCE SALE: SLAPSTICK comedies, 

16mm prints. Sports subjects, 16mm 

prints. Film Classic Exchange, 1926 S. 

Vermont Ave., Los Angeles, Calif. 90007. 

FILM PIRATES! New four-chapter serial. 

"Master Duper" raids film vaults! AD- 

VENTURE, 272 Highland Street, Cresskill, 

New Jersey 0762S 

CONSTRUCTION 

WILL BUILD in Arkansas, Cinema with 

equipment or install in your building. Will 

book your films. Darby Builders, 501-565- 

5901. 

DRIVE-IN 

THEATRE CONSTRUCTION 

SCREEN TOWERS INTERNATIONAL: 'ên 

Day Screen Installation. (817) 642-3591. 

Drawer P, Rogers, Texas 76569. In Canada, 

contact local General Sound & Theatre 

office or (506) 657-6220. 

POPCORN MACHINES 

ALL MAKES OF POPPERS, caramel corn 

equipment, floss machines, sno-ball machines. 

Krispy Korn, 120 So. Hoisted, Chicago, 

111. 60606. 


EQUIPMENT FOR SALE 

REBUILT . . . Simplex XL, Century 

booth, all makes, models. Boxoffice, 2867. 

35MM PROJECTION BOOTHS FOR THE 

ECONOMY MINDED EXHIBITOR. COM- 

PLETE. $1,500.00, Boxoffice, 2840. 

SPECIAL GUARANTEED QUALITY CAR- 

BONS. 9 X 20 - $58.00 per case. 7 x 14 

IKW - $30.00 per case. Minimum order, 

10 coses. Write to: Marble Carbons, P.O. 

Box 90133, Nashville, Tenn. 37209. Or, call 

Ron Hardaway, person-to-person, collect; 

(615) 383-9671. 

350 SELF RISE SEATS, $5.00 each. PCM 

booth. (304) 253-7634. 

USED: 16mm and 35mm projection equipment, 

tfrc and xenon lamphouses and 

accessories. Write for free list of equipment 

for sale. AMP-ADS, 250 W. 54th St., 

New York 10019. 

PROJECTOR EQUIPMENT COMPLETE 

(2) Simplex sound. $3500.00. Norman Colbertson, 

Illinois Bldg., 17 W. Market, Indianapolis, 

Ind. 46204. 

2S0 PLUS ELECTROMODE Heaten. 500 

watt. Coiled cords, all running. $1.00 each, 

good for parts. Kane, 54 Schuyler Ave., 

Middletown, Conn. 06457. 

UNIVERSAL BASE PARTS and motors. 

Western Electric soundheads, lA, IB, 

208B, 209B. Also tubes. Kane, 54 Schuyler 

Ave., Middletown, Conn. 06457. 

3Smm DE VRY. One pair semi-portable 

projectors, complete with electric changeovers. 

Hardly used. Regular lamps. Perfect 

for theatre. Priced $2400.00. Lasting 

Products, Inc., 1950 Howell Mill Rd., P.O. 

Box 19755, Station N, Atlanta, Ga. 30325. 

Phone (404) 351-0414. 

175 RCA SPEAKERS, posts, transformers. 

RCA sound equipment. 100 amp. rectifiers. 

Large Koch icemaker, large deep freeze 

plus some booth equipment. Three De 

Vry projectors. Call (816) 358-2623 evenings, 

254-4949 days. C. A. Anderson, 8603 

E. 50 Highway, Kansas City, Mo. 

EQUIPMENT WANTED 

USED EQUIPMENT bought and sold. 

Best prices. Texas Theatre Supply, 915 

So. Alamo, San Antonio, Texas 78205. 

TOP PRICES PAID—For soundheads, 

lamphouses, rectifiers, projectors, lenses 

and portable projectors. What have you? 

STAR CINEMA SUPPLY, 217 West 21st St., 

New York, 10011. Phone (212) 675-3515. 

WANTED: 325 used theatre seats in renovatable 

shape. Can take up seats. Boxoffice, 

2961. 

WANTED: PEERLESS Hy-Condescent 

13,6mm cast iron jaws. Strong No. 15098. 

Kane, 54 Schuyler Ave., Middletown, 

Conn. 

SOUND PROJECTION 

MAINTENANCE MANUAL & 

MONTHLY SERVICE BULLETINS 

A GUIDE TO BETTER PROJECTION AND 

SOUND REPRODUCTION.—Compiled for 

Exhibitors, Managers, Projectionists, Theatre 

Circuits. Simplified, PRACTICAL IN- 

STRUCTIONS you can easily understand 

on "how-to-do it!" . . . Repair and service 

NEW AND OLD Projectors and Theatre 

Sound Systems. Save $$ in repair bills. 

Data on screens, lenses, arc and xenon 

lamps, rectifiers, generators, speakers, 

electricity, amplifiers, many schematics on 

sound equip. Also automation equipment, 

etc. In addition to the Loose-Leaf Manual, 

we send you Servicing Bulletins for one 

year. The practical Loose-Leaf Service 

Manual contains over 165 pages; size: 8V2 

X 1 1 

inches. The price? Only $9.95. Shipped 

prepaid. (Cash, check or P.O. Order—No 

CODS). (19 years Technical Editor of 

MODERN THEATRE). Over 35 years of experience. 

20 years publishing technical 

data. WESLEY TROUT, Editor, Bass Bldg., 

P.O. Box 575, ENID. OKLAHOMA 73701. 

GUflliinG HOUS{ 

THEATRES FOR SALE 

FOR SALEI Excellent adult theatre building 

in Moline, III. Terrific value at $75,- 

OOij.OO. Write Midwest Theatres, 8816 Sunset 

Blvd., Los Angeles, Ca. 90069 for information 

YOU'LL BE IN SHOW BUSINESS IF YOU 

CALL JOE JOSEPH. The World's Largest 

Theatre Brokers, 214-363-2724. Box 31406. 

Dallas 75231. 

ADULT THEATRE (SEX EXPLOITATION). 

St. Louis, $35,000. 700 seats, newly remodeled. 

Doing good business. Absentee 

owner must sell because of other interests. 

Apollo Theatre Corp., 967 N. La- 

Cienega, Los Angeles, Calif. 90069. 

THEATRES AVAILABLE. Theatres required 

Bovilsky, 34 Batson St., Glasgow, 

Scotland. 

WELL EQUIPPED 200 car outdoor. 176 

seat indoor with snack bar, also used as 

daytime cafe in Fort Benton, Montana. 

6,000 population drawing area. Owner 

living in California. $90,000. Sell, trade 

or lease. Good terms. Jim Arnst, 1619 

Lorane Way, Anaheim, Calif. 92802. (714) 

638-9614. 

THEATRE A. Evansville, Ind. and THEA- 

TRE A, Ft. Wayne. Both excellent profitmaking 

properties. Call Larry Aiken, 1 

(812) 425-4407. 

DRIVE-IN: 10.5 acres in east Texas, 

located in heart of sportsman paradise. 

Up for quick sale because of health. 

Smith, Box 758, Woodville, Texas 75979. 

THEATRES FOR LEASE 

FOR LEASE: Fresno, Calif., 200 seat, 

35mm. Two years old. Park Theatre, (209) 

485-1227. 

MODERN 228 SEAT THEATRE for lease. 

Ideally located in large shopping center. 

Theatre is less than three years old. Located 

in middle Tennessee city which has 

large junior college. For additional information, 

write Ben Landress, Suite 400, 

Arlen Building, One Northgate Park, Chattanooga, 

Tennessee 37415 or telephone 

(615) 877-1151 (collect). 

MODERN 338 SEAT THEATRE for lease. 

Ideally located in large shopping center. 

Theatre is less than two years old. Located 

in south Alabama university city. 

For additional information write Ben Landress, 

Suite 400, Arlen Building, One 

Northgate Park, ChattanoogcT, Tennessee 

37415 or telephone (615) 877-1151 (collect). 

THEATRE SEATING 

THEATRE CHAIR UPHOLSTERINGI Any 

where, finest materials. LOW prices. Custom 

seat covers made to fit. CHICAGO 

USED CHAIR MAHT, 1320 So. Wabash, 

Chicago, 60605. Phone: 939-4518. 

SPECIALISTS IN REBUILDING CHAIRS. 

New and rebuilt theatre chcrirs for sale. 

We buy and sell old chairs. Travel anywhere. 

Seating Corporation of New York, 

247 Water Street, Brooklyn, N.Y., 11201. 

Tel. (212) 875-5433. (Reverse charges). 

FIRST CLASS REBUILDING since 1934. 

Arthur Judge, 2100 E. Newton Ave., Milwaukee, 

Wisconsin. 

THEATRE CHAIRS. Upholstering, nylons, 

vinyls, foam, seat covers to size. Any 

make. Pre-inflation prices. 30 years experience. 

Service Seating, 1525 W. Edsel 

Ford, Detroit, Michigan 48208. 898-9481 or 

834-2738. 

300 Plywood Back Cushion. 250 Heywood 

Wakefield. Others. Lone Star Seating, 

Box 1734, Dallas, Texas. 

LENS 

REPAIR 

Wo repair all Cinemascope and prime 

lenses. Low prices on request. Boxoffice, 

2883. 

MARQUEES, SIGNS 

Designed. Engineered. Built. Erected, 

Maintained on Lease or purchase plan. 

Bux-Mont Electrical Advertising Systems, 

Horsham, Pa. (215) 675-1040. 

THEATRES WANTED 

DRIVE-IN THEATRES WANTED! Boston 

based theatre circuit seeks to acciuire 

drive-in theatres anywhere in U. S. TOP 

DOLLAR PAIDl Write Boxoffice, 2750. 

WANTED TO BUY OR LEASE: Indoor or 

outdoor. Contact Mike Kutler, 2108 Payne 

Avenue, Room 212, Cleveland, Ohio 44114. 

(216) 696-4110. 

LET US SELL YOUR THEATRE or handle 

your real estate needs. Connectors Corp., 

8350 N. Central Expressway, Dallas, Texas 

75206. Sam W. Weisenburg (Associate). 

Phone (214) 369-2116. 

WE WILL LEASE OR BUY conventional 

theatres anywhere in New England. Write 

Boxoffice, 2963. 

NEED THEATRE TO BUY or lease. LA. 

Valley area. (213) 769-3061. 

THEATRE REMODELING 

CINEMA DESIGNERS, INC., builders of 

contemporary theatres, can remodel your 

old theatre or build you a new one. Complete 

turnkey project. Write for free brochure: 

1245 Adams St., Boston, Mass. 

02124. (617) 298-5900. 

MISCELLANEOUS 

I6mm IS THE COMING THING! Especially 

in small towns. We have senscftional 

plan (new or remodeled). Also, we are 

now organizing all those involved with 

16mm movies. Interested? Tell us about 

yourself. Boxoffice, 2959. 

Handy Subscription 

Order 

BOXOFFICE: 

Form 

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Kansas City, Mo. 64124 

Please enter my subscription to 

BOXOFHCE. 

D 1 YEAR $10 

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Outside U.S., Canada and Pan 

American Union, $15.00 Per Year. 

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vlow shooting (and we mean SHOOTING!) Ca!! your Warner Precinct Now! 

C«

Boxoffice-June.18.1973

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