Boxoffice-January.15.1973

NATIONAL EXECUTIVE EDITION • JANUARY 15, 1973 

Includinj the Sectional News Pages of All Editions 

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The celebration of Adolph Zukor's 100th birthdoy anniversary, January 7, 1973, 

was indeed an extraordinary and happy event. Surrounding Mr. Zukor on the dais 

are, from left, Frank Yablons, president of Paromount Pictures and general chairman 

of the occasion, Dorothy Lamour and Bob Hope. See report on page 3. 

/N rw/s /ssuf U ii5 

MODBRN 

THBATRB

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JANUARY 15, 1973 

Vol. 102 No. 14 

TT is 

IT'S 

THE AUDIENCE THAT COUNTS 

not unusual for people in this industry 

to see parallels to experiences 

in other fields. But the reverse also is 

true, as we discovered, once again, when 

last month we were scanning our files for 

data on Adolph Zukor's career, as a basis 

for comment in connection with the celebration 

of his 100th birthday anniversary. 

It was a pleasant happenstance when 

we came across an observation by an "outsider"—the 

head of a research firm in 

the publishing field—who made reference 

to Mr. Zukor and, also, to David 

Merrick as having set examples that 

were applicable to the motion picture 

business, the Broadway theatre—and the 

publishing field. 

We made editorial comment on the 

observations of George C. Kiernan, president 

of Eastman Research of New York 

several years ago. The shoe fits all 

around, so we'll refreshen some of the 

thoughts expressed then and, maybe, 

bring them a bit more up to date. 

Mr. Kiernan addressed the general letter 

he sent out to publishers, heading it: 

"There's No Business Like Show Business." 

This was followed by the suggestion 

that "there must be more than a 

few publishers who might profit by taking 

their eyes off advertisers and agencies 

long enough to take a lesson from 

successful showmen such as David Merrick, 

who currently has four hits on 

Broadway, and Adolph Zukor, the founder 

of Paramount Pictures Corp., to mention 

two names worth dropping in any 

company." 

Observing that "these truly illustrious 

impresarios may not know anything 

about the publishing business—except 

how to get plenty of free publicity, which 

is always worth knowing, especially if 

you are in show business." But he emphasized 

that they both know something 

that no publisher should ever forget: 

IT'S THE AUDIENCE THAT MAKES 

OR BREAKS THE SHOW. 

What Mr. Kiernan said further, is not 

only worth repeating, but emphasizing, 

viz: 

The audience. Not the producer. Not 

the star. Not the author. Not any of the 

other people, places or things ivithout 

whom or which the show could not go 

on. But the audience. And not onhj hecause 

of the boxoffice. There's no boxoffice 

in TV, you knoio. Or radio either. 

But what good ivould sponsors, netivorks 

or shows be if there ivere no viewers or 

listeners? 

Yes, it's the audience that makes or 

breaks the show. And, as everyone knows, 

in publishing the readers are the audience. 

It pays to keep an eye on them. 

So, if you are a producer, take the advice 

of David Merrick and Adolph Zukor 

and keep your eye on the audience. But 

if you're a publisher, take our advice and 

keep your eye on your readers. If you 

don't, you may lose them. And if you 

don't know what happens then, you're 

no publisher. 

Mr. Kiernan is absolutely right. It definitely 

is the audience that makes or 

breaks the shoiv and, in show business, 

that cannot be neglected in any classification, 

age bracket or taste. Of course, 

the size of the audience is what has made 

successes in theatrical productions—on 

stage and on screen—and what's offered 

in those media, how it is presented and 

hoiv it is sold. That's what brings about 

the size of the audience by which success 

is measured. 

Being a publisher, we long ago followed 

the advice that Mr. Kiernan gives to publishers, 

"Keep your eye on your readers." 

That's what Boxoffice has been doing 

throughout its 53 years of publishing. It 

has taken into account every need of its 

readers in every branch and area of the 

industry. It has assiduously endeavored 

to serve its exhibitor readers in every 

phase of theatre operation, from the 

smallest individual theatre owner to the 

largest multi-theatre and multi-million 

dollar circuit. It has intensively pi'ovided 

these readers—all of them—with many 

varied practical services and the news of 

the trade in their own immediate areas 

and in every region of this continent. 

That's why Boxoffice is published in 

nine regional editions, each carrying the 

news of the exchange areas it covers. And 

why "Internationally Extensive, Regionally 

Intensive" is our slogan. 

Yes, Mr. Kiernan, Boxoffice has long 

been keeping its eye on its readers, accounting 

for its attaining the largest— by 

far—and most consistent readership in 

the motion picture industry, which it has 

maintained for the last 32 of its 53 years 

of publication. 

Kje-i^ 

yy^l^cUeî^r^

Crown Sets 6 Releases Adolph Zukor's Faith in Industry 

In First Half of 1973 

HOLLYWOOD — Newton P. Jacobs, 

president of Crown International Pictures, 

announced that his company will put six 

films into release during the first six months 

of 1973. 

First to go into general release for the 

new year is "The Naked Countess." a Lisafilm 

production made in Munich presenting 

Ursula Blauth in the title role and also starring 

Wolfgang Lukschy and Kurt Nachman. 

According to Jacobs, the film has had highly 

successful test engagements in San Diego 

and Philadelphia and is slated for domestic 

release on January 12. 

"Little Laura and Big John." with Karen 

Black and Fabian Forte in the title roles. 

will be the Easter week presentation opening 

April 18. Kenny Miller. Paul Gleason, and 

Ivy Thayer are featured in the film which 

was made on location in Florida and produced 

by Lou Wiethe. Luke Moberly and 

Bob Woodburn directed from their own 

screenplay based on a story by Philip Weidling 

dealing with the exploits of the infamous 

Ashley gang which got away with murder, 

bank robberies, rum running, and other 

daring and ruthless escapades and terrorized 

Florida citizens for more than 20 years before 

they were wiped out. 

"Supergirl" stars Joyce Jillson and is 

scheduled for May 23 release. Currently, it 

is before the cameras with Marilyn J. 

Tenser as executive producer, John Burrows 

producer, and Ed Forsyth director. Others 

in the cast include Louis Quinn, Jack Wells, 

and Jana Scott with a cameo appearance by 

John Carradine. 

"Policewoman" is in pre-production currently 

and is due to go before the cameras 

February 19. It is scheduled for summer "73 

release. 

Rounding out the six films for the first 

six months of 1973 will be two films on 

which negotiations are presently under way. 

Titles and casts will be announced when 

contracts are signed, according to Jacobs. 

He also states that Crown plans to release 

at least an additional four films bringing the 

year's total output to a minimum of ten releases. 

The company's corporate selling slogan 

for the year is "Crownmanship '73" and was 

enthusiastically received by the 1,650 exhibitors 

who first learned of it during the 

November NATO convention held in Miami, 

when Crown gave its product presentation. 

The "Crownmanship '73" plans call for 

personal appearances of a number of stars 

involved in their pictures, heavy media buying 

plus national tours by top Crown personnel 

including executive vice-president 

Mark Tenser and general sales manager 

George Josephs. Crown's top personnel will 

arrange for ballyhoo openings on key engagements 

throughout the nation. 

National mailings are made once a month 

to 450 newspapers throughout the country 

acquainting drama departments and results 

thus far have been impressive. 

Still Firm on His lOOth Birthday 

HOLLYWOOD—Adolph Zukor, showing 

the same confidence in the film industry 

which he did when he entered it in 1912, 

told more than 1,200 industry leaders and 

celebrities attending his 

100th birthday party 

that he'd always been "a big believer in 

motion pictures . . . and I hope that they 

will do better and better as they have the 

last two years, so we can all be proud of the 

industry that we are associated with." 

Zukor, speaking in a clear, firm voice 

over the PA system at the Beverly Hilton 

Hotel, where he was honored Sunday night 

(7), added that he was "very grateful for 

this wonderful party. This is the best possible 

medicine I could have. It will last me the 

rest of my life." 

On the dais in the International Ballroom 

were 105 stars who had worked for Paramount 

Pictures when Zukor was production 

head and those who had starred in, produced 

or directed recent motion pictures 

for the film company. Charlton Heston was 

master of ceremonies for the gala event. 

Frank Yablans, president of Paramount 

Pictures and general chairman of the celebration, 

cited Zukor's "genius" as a filmmaker 

and said "his powerful contributions 

to our industry will be measured and admired 

by generations to come." Yablans 

further stated that Zukor's "vision will live 

as long as there is a world where men need 

to be entertained, enriched and enlightened." 

Charles G. Bluhdorn, chairman of Gulf 

& Western Industries, the company which 

owns Paramount, said that "as long as our 

industry makes good motion pictures, people 

will go to see thera. Hollywood is not 

dead. We'll still be making films 100 years 

from now." 

After expressing his pride in Frank Yablans 

and Robert Evans for carrying on the 

Zukor tradition at Paramount, Bluhdorn reflected 

the new spirit of cooperation among 

major film studios in facing up to current 

problems of the industry as he said: "I 

believe in Hollywood. I know that television 

has changed many things. But the 

audience is not gone. I'm proud of every 

To Announce Nominations 

For Oscars February 12 

Hollywood — Nominations for the 

45th annual awards of the Academy of 

Motion Picture Arts and Sciences will 

be announced at 9:30 a.m. (PST) Monday, 

February 12, it was announced by 

Daniel Taradash, Academy president. 

The announcement will be made in 

the Academy Award Theatre with 

Taradash, other Academy officials and 

motion picture celebrities officiating. 

This year's Oscar presentation will 

be held March 27 in the Pavilion of 

the Los Angeles Music Center. The 

awards will be telecast in color by 

NBC-TV. 

one of the leaders of our profession. I'm 

proud when they have a success, whether 

they be 20th Century-Fox, Warner Bros., 

Columbia or any one of them." 

Paramount Pictures paid for the evening 

and all proceeds from the tickets, which 

sold for $125, went to the childrens' charities 

of Variety Clubs International and 

Friars Club of California. 

Over $500,000 for VCI Charities 

"For Paramount's largess, their great 

generosity in staging and hosting this unforgettable 

event," said Sherrill C. Corwin, 

president of Variety Clubs International, 

"our organization and the Friars Club Foundation 

of California will receive over $100,- 

000 for their charities. In addition, because 

of the magnificent gesture made by the 

40 Variety Club tents throughout the world 

in pledging 100 Sunshine Coaches to transport 

handicapped children, we have raised 

the equivalent of another $400,000. Each 

coach will bear the name of Adolph Zukor 

and 25 of these were committed by one 

tent alone—Variety Club Tent 36 in Great 

Britain. 

"And finally, there are those noble people, 

many of whom are seated here tonight, 

who have purchased Mr. Zukor's birthday 

cake candles for $1,000. Each, in doing so, 

has become a patron life member of Variety. 

Each one also will receive a sterling silver 

Cartier candle-holder, properly engraved to 

commemorate this historical date. 

The entertainment portion of the show, 

"Paramount on Parade," starring Tommy 

Tune, four male dancers and nine actresses, 

dressed as famous Paramount heroines, was 

produced by Howard W. Koch. Robert 

Evans, executive vice-president in charge 

of worldwide production, was executive 

producer of the show. 

Zukor's entire professional life was encompassed 

in both the live show and the 

film short. Imaginative singing and dancing 

impressions by the revuers included Sarah 

Bernhardt, Gloria Swanson, Claudette Colbert, 

Mae West, Mary Pickford, Veronica 

Lake, Clara Bow, Betty Hutton and Marlene 

Dietrich. Dorothy Lamour contributed 

to this portion of the show by singing a 

medley of songs she made famous in Paramount 

films. Pete King conducted Nelson 

Riddle's orchestra. 

Other Great Entertainers 

Diana Ross in "Lady Sings the Blues" 

for Paramount Pictures sang "Love Is Here 

to Stay" and then dedicated "My Man" to 

Zukor. Bob Hope and Jack Benny, both of 

whom starred in many Paramount films, 

made brief remarks, 

The 25-minule film presentation was a 

colorful collage of Zukor's early days and 

Paramount's early film succes.ses. Walter 

Cronkite narrated the short which blended 

modern film graphics with older footage. 

President Richard Nixon, who was not 

(Continued on next page) 

BOXOFFICE :: January 15, 1973

— 

. . Noting 

ZUKOR DINNER SIDELIGHTS 

-By 

Unheralded hero of Adolph Zukor's 100th 

birthday party was Robert W. Selig, who 

announced the dais guests from an offstage 

microphone. Giving it the old Selig 

pitch, the NATO vice-president from Pacific 

Theatres made it exciting even to those 

introduced and they broke out big smiles as 

they heard their credits rattled off. 

• 

Robert Lippert was down from San Francisco; 

Joe Alterman. National NATO executive, 

from New York. Naturally the 

Paramount group of Adolph Zukor, Charles 

Bluhdorn and Frank Yablans quickly attracted 

Charles Glenn and other toppers. 

David Picker flew in from New York for 

the event and Jack Valenti from Washington, 

D.C. 

• 

Dennis Stanfill, 20th Century-Fox board 

chairman, commented. "This dinner gives 

the industry a sense of history" . . . Donn 

Tatum. Walt Disney board chairman, and 

his wife were pleasantly surprised when 

actress Diana Ross crossed the room to 

congratulate Mrs. Tatum as being one of 

the loveliest women present. Miss Ross, 

incidentally, is a certain nominee for an 

Oscar for her work in "Lady Sings the 

Blues." 

• 

His Eminence James Francis Cardinal 

Mclntyre gave the invocation and Rabbi 

Edgar F. Magnin pronounced the benediction. 

In doing so, the latter turned to Zukor 

and said, "Moses lived to be 120 years 

why not?", bringing a smile from the guest 

of honor. 

• 

Buddy Rogers told friends that his wife 

Mary Pickford is feeling much better. He 

recalled mutual friends from the 1920s 

when he was in a band, which used to 

hang out at Blackton's store on Fifth Avenue, 

New York, with your correspondent's 

brother. 

• 

Roy White, president of the National 

Ass'n of Theatre Owners, commented that 

sitting with Jack Benny, Bob Hope, Charlton 

Heston, Gregory Peck, George Stevens, 

George Seaton, Dorothy Lamour, Adolph 

Zukor and others at the party was "like 

seeing one's life pass in retrospect. These 

were the people who made this a great industry 

and can bring it back." 

• 

Variety Club personnel present included 

Arch Herzoff, international press guy; 

George Hoover, international executive vicepresident, 

in from Miami; Pete Latsis, press 

guy from Southern California's Tent 25, 

and Mrs. Latsis. Hoover announced that 

Miami's Tent 33 had received a gift of 

$2,500,000 from a woman whose grandchild 

had been in the famous Variety Children's 

Hospital in Miami. The gift is in the form 

of 50,000 shares of Lincoln Insurance Co. 

Tent 33, according to Hoover, also has 

received a gift of $350,000 from Ed Lau 

SYD CASSYD- 

and received funds from the North-South 

football game. 

• 

Joe Sinay, incoming Tent 25 chief barker, 

will ask Paramount for copies of films of 

the full party show to help raise funds for 

Variety tents. The film, because of the many 

top industry personalities in it, can't be 

used without releases from all of them and 

will be a noncommercial venture. 

• 

Frank Yablans told the story that in 

1912 Zukor had a battle with Jesse Lasky. 

Zukor wanted a film running 40 minutes; 

Lasky and everyone else protested that no 

patrons would sit still long enough to view 

a 40-minute film. Now films stretch to three 

and four hours . that he had been 

with Paramount for only three years, Yablans 

said that as he looked around at the 

movie greats on the dais, he found himself 

among many who "are my heroes." "I 

am a fortunate man," he added. 

Trihute to Zukor 

(Continued from preceding page) 

present, delegated Jack Valenti to present 

Zukor with a certificate of distinguished 

achievement in recognition of his outstanding 

contribution to the American motion 

picture industry. It read: "The creative 

vision and ingenuity of Adolph Zukor 

have inspired the growth of an art form 

that entertains, informs and enriches the 

lives of millions." 

In keeping with the theme of Zukor's 

100th birthday, the stage of the ballroom 

was a replica of the front of his first theatre, 

the Crystal Hall in New York. The 

ballroom duplicated the famous Paramount 

landmark, the Marathon Street Gate, and 

there were enormous blowups of aU the 

famous Paramount stars on the walls. 

The general chairman for the party was 

Frank Yablans; co-chairmen were Sherrill 

C. Corwin, Bing Crosby, Robert Evans, 

Mike Frankovich, Leonard Goldenson, Bob 

Hope, Sol Lesser, Jack L. Warner, Lew R. 

Wasserman; producer, Howard W. Koch, 

executive producer, Robert Evans. 

The dinner committee for the event included 

Samuel Z. Arkoff, Ted Ashley. James 

T. Aubrey, David Begelman, Sybil Brand, 

Irving Brecher, Irving Briskin, Norman 

Brokaw, George Chasin, Bruce C. Corwin, 

George Dembow, Albert Dorskind, Nat 

Fellman, Michael Forman, Robert Goodfried, 

Cary Grant, John Green, Lou Greenspan, 

Milton Grey. Charles O. Glenn, 

Monty Hall. Billy Hunt, George Jessel, 

Spero Kontos, Al Lapidus, Abe Lastfogel, 

S. Charles Lee, Robert L. Lippert, David 

Loew, Marcus Loew, Jack Lemmon, Joseph 

Mitchell, Hugh O'Brian, Milton Moritz, Albert 

Parvin, Sydney Rosenberg, James L. 

Saphier, Joseph Sinay. Gordon Stulberg, 

B. V. Sturdivant, Larry Turman, E. Cardon 

Walker, Robert M. Weitman, Richard J. 

Winters, Robert E. Wise, William Wyler, 

Joe Youngerman, Richard Zanuck. 

Glenn, Winters Named 

To Para. TV Ad Posts 

HOLLYWOOD—Frank Yablans, president 

of Paramount Pictures and Paramount 

Charles O. Glenn 

Richard Winters 

Television, and Emmet G. Lavery jr., executive 

vice-president, Paramount Television 

announced Wednesday (10) "Effective immediately 

all Paramount Television advertising 

and publicity will be administered by 

Charles O. Glenn, vice-president, advertising, 

publicity and promotion, Paramount 

Pictures. 

Richard J. Winters has been appointed 

director of national advertising, publicity 

and promotion for Paramount Television 

and will be headquartered in Los Angeles. 

Winters, who was director of National 

publicity for Columbia Pictures, was previously 

national director of publicity for 

Metro-Goldwyn-Mayer. 

In addition, a New York-based television 

department also will be established to work 

with not only the networks but with the 

national media. 

Winters will report directly to Gordon 

Weaver who is executive publicity director, 

Paramount Pictures and Paramount Television. 

Kelley and Grant Succeed 

Two tjniversal Retirees 

NEW YORK—Jack Huber, manager of 

the contract playdate department for Universal 

Pictures, and Gabriel Malafronte, the 

company's supervisor of branch operations 

have both retired from the company, it 

was announced by Henry H. "Hi" Martin, 

Universal Pictures president and general 

sales manager. John Kelley has been named 

to succeed Huber, and Benjamin Grant replaces 

Malafronte. 

Huber was associated with Universal 

Pictures for 42 years, joining the company 

in 1930 as a member of the newsreel department. 

Malafronte, associated with Universal 

for 44 years, joined the firm in 1928 

as a statistical clerk. 

Kelley joined Universal in 1955 as a 

booker in Kansas City. He was transferred 

to Buffalo the following year as office 

manager and head booker. Kelley moved to 

New York in 1966 as a film contract approver 

and was then named a sales executive 

in 1968. Grant joined Universal in 

1969 as manager of export branch operations. 

Prior to joining the company, he 

was associated with Columbia Pictures for 

17 years. 


Jere Henshaw Is Chief 

Of 20th-Fox Production 

HOLLYWOOD—Jere C. Henshaw has 

been named vice-president, worldwide production, 

for 20th Century-Fox, 

it has been 

announced by Gordon 

T. Stulberg, president 

and chief operating 

officer of the company. 

Henshaw succeeds 

Elmo Williams who 

renegotiated his 20th- 

Fox contract, calling 

Jere Henshaw 

for his services as a 

consultant and as an 

independent film producer 

releasing through the company. 

Henshaw steps up to the top production 

post following one year as 20th-Fox's creative 

affairs vice-president. A veteran of 

nearly two decades in the entertainment industry, 

Henshaw joined 20th-Fox Jan. 17, 

1972, coming from Cinema Center Films 

where he had held the position of vice-president 

in charge of production for three years. 

In making the announcement, Stulberg 

said: "Elmo Williams has asked to return to 

his 'first love,' personal film production. 

We are pleased that his first productions 

will be for 20th Century-Fox and are fortunate 

indeed to be able to call on his 

unique services in a special consultant capacity. 

Elmo assumed 20th-Fox's top production 

post two years ago and did a wonderful 

job during an extremely difficult 

period in the company's history. Prior to 

that he produced such boxoffice smashes for 

the company as 'Those Magnificent Men in 

Their Flying Machines,' 'Tora! Tora! Tora!' 

and 'The Blue Max.' 

"During the past year, Jere has worked 

closely with Elmo on a myriad of projects 

in the acquisition of screen material and the 

packaging of marketable projects, thus there 

will be maximum continuity when Jere assumes 

his new position." 

Added Duties for Kurtzman 

At Columbia-Screen Gems 

NEW YORK—Raymond Kurtzman 

has 

been named vice-president of studio business 

affairs for Screen Gems and Columbia 

Pictures, both divisions of Colimibia Pictures, 

Inc. The joint announcement was 

made Tuesday (9) by Stanley Schneider, 

president of Columbia Pictures, and John 

H. Mitchell, president of Screen Gems. 

Kurtzman has served as vice-president of 

business affairs for Columbia Pictures since 

July 1970. Before that, he was associated 

for 13 years with Mirisch Productions, first 

as an attorney and head of the legal department, 

and, more recently, as vice-president 

in charge of business affairs. 

The appointment is the first in a series of 

Columbia Pictures-Screen Gems consolidations 

as recently announced by Jerome S. 

Hyams, senior executive vice-president of 

the parent company. 

Intl Pictures 

Corp, Executives Plan 

More Mexican-American Productions 

By SYD CA-SSYD 

HOLLYWOOD—Mexican-Americana 

a source of material for motion pictures 

from this area is one of the aims of the two 

executives who are guiding the International 

Pictures Corp. located at General Service 

Studio. But the guiding idea, as expressed by 

Arthur Estrada, president, and Alexander 

Zambrona, sr., board chairman, who is also 

a banker and acting chairman of the board 

of directors of Pan-American Bank, is to 

become a successful economic entity supplying 

regular feature films for theatres. 

One of their first releases showing their 

universality will be "American Hippie in 

Israel," a new title for this release with 

more marquee clout for the film. 

George Jessel, Billy Daniels, Bernard 

Rodkin and Marina de Cordova, other officers 

and directors of International Cinema 

Corp., the parent company, are excited by 

the projections of Estrada, who was originally 

launched in this business as an actor. In 

he co-starred with Miss de Cordova in 

fact, 

"Fortuna de Amor." and continues in the 

craft. 

Two Others for Release Soon 

Two other films, "TTie Stepdaughter," directed 

and produced by William Wall and 

"While L.A. Sleeps," now in production, are 

slated for distribution soon. The latter stars 

Estrada and de Cordova, Billy Daniels, 

Maury Wills and Count Basie. Larry Leverett 

is co-producer. 

Discussing the broad outlook of the film 

industry and the banker's interest in advancing 

the growth of minorities in the technical 

end of the business pointed to Zambrona as 

a practical man. If their dreams materialize, 

bringing the Mexican-Americans into this 

branch of the communications business is 

possible, he said. 

Zambrona also noted that his idealism 

must be laced with practicalities. When he 

launched his bank, the only Mexican-American 

bank in the country, he noted that they 

tried to staff it with members of the local 

East Los Angeles community. Soon they 

found that there was not enough trained 

personnel, and they hired anyone who met 

good standards of banking. In this resf>ect 

Zambrona sees a similarity between that 

episode and the new film company. 

To get into distribution and production 

the values must be on the screen. One cannot 

stand alongside each print and point out 

it was made by a minority group, said 

Zambrona and Estrada, for audiences only 

pay to see the best in techniques. 

Employment in films in Hollywood being 

at a low ebb, the banker was asked if he 

had any ideas on how the Administration in 

Washington could help the film industry. 

Zambrona has been a consultant on Mexican-American 

affairs to former presidents, 

including Roosevelt, Truman, Kennedy, 

Johnson and now Nixon. The present Treasurer 

of the United States formerly headed 

as 

his bank, before she was tapped for the job 

by President Nixon. 

Zambrona said that he was making a 

study of sources of funds since the enterprise 

comes under the heading of minority 

groups. Similarly, a feature film, with 

Yaphet Kotto, was produced with funds 

from Small Business Administration sources. 

One of the possibilities might be the vast 

overseas funds granted by the United States 

since 1945 to many governments under the 

Marshall Plan and others, with repayment 

coming under the Bank for International 

Settlements. The idea of using funds owed 

the U.S. to pay for standby crews in each 

nation, with the American producer bringing 

in American crews, is under study. The 

nation owing the U.S. the money would 

simply transfer to an account, and credited 

to their U.S. debt, money necessary to pay 

the standby crew of nationals, thereby bypassing 

restrictions on use of foreign labor, 

in this case, American technical film crews. 

Zambrona is checking this, since it does 

not need or require single industry relief 

legislation, something which is not favored 

by Congress, according to Peter M. Flanagan, 

assistant to President Nixon. Another 

source of funds for producers is the DISC 

program of this country. The Administration, 

through the Department of Commerce, 

has asked film companies to use this structure 

and the banker sees another source of 

obtaining an income without a long wait 

after the film is finished under DISC. A 

good portion of the foreign market funds 

comes back to the producer when the film 

enters the foreign market under this plan. 

Vast Market Potential 

What about other markets, such as 

films 

for this 13,000,000 Mexican- Americans in 

the LInited States, we queried? Most of the 

supply of these films comes from Mexico, 

with some from Spain, but there seems to 

be an adequate supply for the 600 Spanishlanguage 

film theatres in this country. Dr. 

Truex, U.S. head of Azteca Films, supplies 

at least one new film each week, programing 

films as the American industry did before 

antitrust divorcement. 

As in other minority areas in the country 

this is a new area to explore where young 

Mexican-American writers must be found 

to deal seriously with people of Latin- 

American roots, said Estrada. Part of the 

problem is to get writers who will communicate 

the sense that everything somehow 

is hooked into everything else and has 

some meaning larger than itself. Using the 

Barrio (the name for poverty-sticken Mexican 

communities) as a recognizable area for 

this new audience, it may work out that 

new writers can do for the Mexican community 

what Jewish writers, since the turn 

of the century, accomplished for the vast 

number of Eastern Jews who came to America 

since the late 1800s. Great literature 

resulted from their struggles, 

and Estrada recognize this. 

and Zambrona 

BOXOFHCE :: January 15, 1973

Tom Sawyer' for Music Hall Easter 

NEW YORK—"Tom Sawyer," musical 

adaptation of Mark Twain's classic, will be 

the Easter attraction at Radio City Music 

Hall, it was announced jointly by James F. 

Gould, president and managing director of 

the Music Hall; David V. Picker, president 

and chief executive officer of United Artists; 

Hobart Lewis, president and editor-inchief 

of the Reader's Digest, and James R. 

Velde, UA senior vice-president for domestic 

sales. Starring Johnny Whitaker as Tom 

Sawyer and Celeste Holm as Aunt Polly, 

"Tom Sawyer" is the Reader's Digest presentation 

of Arthur P. Jacobs' production 

which will be released worldwide by United 

Artists. 

Said Gould: " Tom Sawyer' is an ideal 

selection for the Music Hall's annual Easter 

presentation. It has appeal for people of all 

ages and, as a classic, it has remained as 

fresh and as charming as the day Mark 

Twain wrote it. I am most proud that it will 

be listed among the great films that Radio 

Key City Screenings Started 

With 'Wattstax' Premieres 

NEW YORK — Columbia Picturesunique 

screening program for "Wattstax" is 

now under way in 

conjunction with key city 

premiere dates for the Stax Film/Wolper 

Pictures production. 

The program, which began in Los Angeles 

last month, is scheduled for New York, 

Atlanta, Philadelphia, Detroit and Chicago. 

At each screening, disc jockeys, key opinion 

makers and community group heads are invited 

to view the film and to participate in 

discussions at the end of the screening. 

These screenings are also set to include regional 

radio announcers who are being 

brought in especially by Columbia to view 

the film in one of the major cities in their 

area. 

In Memphis, a special screening was held 

Sunday (7) for 300 opinion makers from the 

central southern states. Stax Records, coproducers 

of the film with David L. Wolper 

Productions, hosted the gathering which included 

leaders of several key national organizations 

as well as media people. Friday 

Signing ceremonies making 

"Tom Sawyer" the Easter attraction 

at Radio City Music 

Hall. Seated, left to right, James 

F. Gould, president and managing 

director of the Music 

Hall, and Hobart Lewis, Reader's 

Digest president and editorin-chief. 

Standing, left to right, 

Oavid V. Picker, UA president 

and chief executive officer, and 

James R. Velde, UA senior vicepresident, 

domestic sales. 

City Music Hall has presented in its 40-year 

history." 

"Tom Sawyer" was directed by Don Taylor 

and produced by Arthur P. Jacobs, with 

Frank Capra jr. as associate producer. Based 

on Mark Twain's "The Adventures of Tom 

Sawyer," the musical adaptation was written 

for the screen by Richard M. and Robert 

B. Sherman, who also wrote the music and 

lyrics. 

The film will be accompanied on stage 

by the Music Hall's annual two-part Easter 

show. The first is the pageant "The Glory 

of Easter," featuring Anton Rubinstein's 

'Kamenoi Ostrow" as performed by the 

Symphony Orchestra and the Choral Ensemble, 

presented for the 41st consecutive 

year. A spectacular salute to the season of 

spring will feature the Rockettes, the Ballet 

Company and special guests artists. Both 

"The Glory of Easter" and the revue will be 

produced by Leon Leonidoff. 

(19) Columbia and Stax will host a screening 

in Washington, D.C. for members of 

the White House staff, federal and civic 

dignitaries and members of the United 

States Senate and the House of Representatives. 

AIP Reports Net Increase 

For Quarter and 9 Months 

HOLLYWOOD—American 

International 

Pictures reported an increase for the third 

quarter and nine months ending November 

25, 1972, compared with the corresponding 

periods of the previous year. 

The net income for the 13-week period 

was $175,159 as against $117,882. The total 

revenue for the period was $6,743,727, 

compared with $5,344,204. Per share earnings 

were 16 cents, compared with 10 cents 

the same period the previous year. 

For the 39-week period, the net income 

was $572,603, compared with $521,346. 

Gross income for the period was $18,481,- 

871 as against $17,409,234. Share earnings 

were 50 cents as compared with 44 cents. 

Malamed's Finance Duties 

At Columbia Increased 

NEW YORK—Seymour H. Malamed, 

financial vice-president and treasurer of 

Columbia Pictures Industries, Inc., henceforth 

will devote full time to his duties as 

financial vice-president because of the expanded 

diversified activities of the corporation, 

it was announced by Leo Jaffe, 

president of the company. 

In his role as financial vice-president, 

which includes expanded corporate responsibilities, 

Malamed becomes the key 

financial administrative officer of all of 

the company's diversified entertainmentcommunications 

operations, including the 

financing of motion pictures, television, 

broadcasting, commercials production, music 

publishing, records, educational films, and 

closed-circuit 

television. 

Malamed began his association with 

Columbia in 1956 in its Screen Gems 

division, became assistant treasurer of Columbia 

Pictures in 1957, and was named 

vice-president and treasurer in 1963. He 

became vice-president and treasurer of 

Columbia Pictures Industries, Inc., the parent 

company, following the merger in 1968 

of the Columbia Pictures and Screen Gems 

divisions. 

Loews Corp. Reports Gain 

In First Quarter Net 

NEW YORK — Loews Corp., 

reported 

that net earnings for the first quarter ended 

Nov. 30, 1972 were $17,866,800, equal 

to $1.22 per share, compared with $15,791,- 

700 or $1.09 per share for the same period 

in 1971. 

For the quarter, earnings from operations 

were $13,501,300, equal to 92 cents per 

share and security gains were $4,365,500, 

equal to 30 cents per share, compared with 

$11,988,500, equal to 83 cents per share, 

and $2,938,200, equal to 20 cents per 

share for the same period the previous year. 

In July 1972 Loews sold substantially 

all of its investment in Franklin New York 

Corp., which investment had been accounted 

for under the equity method of accounting. 

Earnings from operations for the 

quarter exclude the company's equity in net 

earnings of Franklin New York Corp. of 

$865,000 or 6 cents per share. 

Gross sales and operating revenues for 

the first quarter amounted to $182,822,000 

as compared with $192,766,000 for the 

prior year's period. 

La Cava Promoted at RKO 

To Succeed Pat Grosso 

NEW YORK—Frank La Cava has been 

named exploitation manager of RKO-Stanley 

Warner Theatres, it was announced by 

Fred Herkowitz, vice-president in charge 

of advertising and publicity. He succeeds 

Pat Grosso who retired. Prior to joining 

the home office advertising staff. La Cava 

was active in the theatre management end 

of the circuit. 

Grosso, who retired Friday (12), has 

been with the organization for over 50 

years, having .started as an office boy with 

the B. F. Keith Co. 


BOXOFHCE :: January 15, 1973 

Cônafatuiatlons, ivlf. /-ukof 

f

— 

" 

Announce Nominalions 

For Golden Globes 

HOLLYWOOD—The Hollywood Foreign 

Press Ass'n has announced the nominations 

for its 1973 Golden Globe Awards, 

which will be presented at a dinner event 

on January' 28. In the four "best motion 

picture" categories. Columbia had six nominees, 

two of them in the comedy or musical 

classification and four in the best Englishlanguage 

foreign film division. ABC Pictures 

Corp. Allied Artists" "Cabaret" won 

nominations in all of the creative categories 

in addition to its nomination in the best 

comedy or musical category. 

The nominations follow: 

Best Motion Picture—Drama: "Deliverance," Warner 

Bros.; "Frenzy," Universal; "The Godfather," 

Alfran Productions, Paramount; "The Poseidon Adventure," 

Irwin Allen Production, 20th Century-Fox; 

"Sleuth," Polomor International Production, 20th 

Century-Fox. 

Best Motion Picture—Comedy or Musical: "Avanti!" 

Mirisch Productions, United Artists; "Butterflies 

NOW BOOKING 

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OPEN in Foreign 

Countries 

ORIGINAL OWNER OF NEGATIVE & 

WORLD RIGHTS - THE 1936 

UNCENSORED VERSION OF 

"REEFER MADNESS" 

New SSmm and 16mm Prints 

ALBERT DEZEL PROD., INC. 

Fountainside Office Center Ste. 110 

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Phone (313) 557-5943 

Also Book Direct Thru: 

Midwest: SAM KAPLAN 

203 N. Wabash, Chicago, 60601 

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East Coast: PHIL LEVINE 

39 W. 55th St., New York 10019 

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Southern States: 

JOHNSON FILMS INC. 

137 E. Forsyth 

Jacksonville, Fla. 33202 

(904) 356-9781 

ALSO HANDLING ATLANTA, 

CHARLOTTE, NEW ORLEANS 

Are Free," Frankovich Production, Columbio; "Cabaret," 

ABC Pictures Corp. /Allied Artists; "1776," Jack 

L. Warner Production, Columbia; "Travels With My 

Aunt," MGM. 

Best English-language foreign film: "Images," 

Hemdale Group Ltd. & Leon Gate Films Ltd., Columbia; 

"Living Free," Open Road—Highroad Presentation, 

Columbia; "The Ruling Class," Jules Buck Production 

for Keep Films, Ltd., Avco Embassy; "X, Y & 

Zee," Kastner-Ladd-Kanter Production, Columbia; 

"Young Winston," Carl Foreman-Richard Attenborough 

Production, Columbia. 

Best foreign-language foreign film: "Cries and 

Whispers," (Sweden) Cinematographer AB-Svenska 

Filminstitutet; "The Discreet Charm of the Bourgeoisie," 

(France) A Serge Silberman Production, 

20th-Fox; "The Emigrants (Part I) The New Land 

(Part II)," (Sweden) Svensk Filmindustri, Worner 

Bros.; "Fellini's Roma," (Italy) Ultra Film Production, 

United Artists; "Mirage," (Peru) Bernardo Batievsky 

Production. 

Best Motion Picture Actress—Drama: Diana Ross, 

"Lady Sings the Blues"; Cicely Tyson, "Sounder"; Liv 

Ullmann, "The Emigrants"; Trish Van Devere, "One 

is a Lonely Number"; Tuesday Weld, "Ploy It As It 

Lays"; Joanne Woodward, "The Effect of Gamma 

Rays on Man-in-the-Moon Marigolds." 

Best Motion Picture Actor—Drama: Marlon Brando, 

"The Godfather"; Michael Caine, "Sleuth"; Laurence 

Olivier, "Sleuth"; Al Pacino, "The Godfather"; Jon 

Voight, "Deliverance." 

Best Motion Picture Actres?—Comedy or Musical: 

Carol Burnett, "Pete 'n' Tillie"; Goldie Mown, "Butterflies 

Are Free"; Juliet Mills, "Avanti!"; Liza Minnelli, 

"Cabaret"; Maggie Smith, "Travels With My 

Aunt." 

Best Motion Picture Actor- 

Edward Albert, "Butterflies 

Gordin, "The Heartbreak Kid"; 

ti!"; Walter Matthau, "Pete 

"Man of La Mancha." 

Comedy or Musical: 

Are Free"; Charles 

Jack Lemmon, "Avon- 

' 

Tillie"; Peter O'Toole, 

Best Supporting Actress in a Motion Picture: Marisa 

Berenson, "Cabaret"; Jeannie Berlin, "The Heartbreak 

Kid"; Helena Kallioniotes, "Kansas City Bomber"; 

Geraldine Page, "Pete 'n' Tillie"; Shelley Winters, 

"The Poseidon Adventure." 

Best Supporting Actor in a Motion Picture: James 

Caan, "The Godfather"; James Coco, "Man of La 

Moncha"; Joel Grey, "Cabaret"; Alec McCowen 

Travels With My Aunt"; Clive Revill, "Avanti!" 

Most Promising Newcomer in a Motion Picture 

Female: Sian Barbara Allen, "You'll Like My Mother"; 

Marisa Berenson, "Cabaret"; Mary Costa, "The Great 

Waltz"; Madeline Kahn, "What's Up, Doc?"; Victoria 

Principal, "The Life and Times of Judge Roy Bean"; 

Diana Ross, "Lady Sings the Blues." 

Most Promising Newcomer in a Motion Picture 

Male: Edward Albert, "Butterflies Are Free"; Frederic 

Forrest, "When the Legends Die"; Kevin Hooks, 

"Sounder"; Michael Sacks, "Slaughterhouse-Five" 

Simon Ward, "Young Winston." 

Best Director—Motion Picture: John Boorman, "Deliverance"; 

Frarvcis Ford Coppola, "The Godfather" 

Bob Fosse, "Cabaret"; Alfred Hitchcock, "Frenzy"' 

Billy Wilder, "Avanti!" 

Best Screenplay—Motion Picture: Jay Allen, "Cabaret"; 

Francis Ford Coppola and Mario Puzo "The 

Godfather"; I.A.L. Diamond and Billy Wilder, "Avanti!"; 

James Dickey, "Deliverance"; Anthony Shaffer 

"Frenzy"; Neil Simon, "The Heartbreak Kid." 

Best Original Score—Motion Picture: Ron Goodwin 

"Frenzy"; Quincy Jones, "The Getaway"; Michel Legrand, 

"Lady Sings the Blues"; Nino Rota, "The Godfather"; 

John Williams, "The Poseidon Adventure." 

Best Original Song—Motion Picture: "Ben" from 

"Ben" Music Walter Scharf, Lyrics, Don Block. "Carry 

Me" from "Butterflies Are Free," Music Bob Alcivar 

Lyrics, Randy McNeill. "Dueling Banjos," from "Deliverance," 

Music, Eric Weissberg & Steve Mandel- 

Lyrics— Eric Weissberg & Steve Mandel. "Marmalade' 

Molasses and Honey" from "The Life and Times of 

Judge Roy Bean," Music—Maurice Jarre- Lyrics 

Marilyn & Alan Bergman. "Mein Herr" from "Cabaret,' 

Music—^John Kander; Lyrics— Fred Ebb. "Money" 

from "Cabaret," Music—John Kander; Lyrics Fred 

Ebb. "The Morning After" from "The Poseidon Adventure," 

Music—Al Kasha; Lyrics—Joel Hirschhorn 

Take Me Home" from "Molly and Lawless John " 

Music—Johnny Mandel; Lyrics—Alan & Marilyn 

Bergman. 

National Enquirer Awarcis 

Are Presented to Three 

HOLLYWOOD — Michael Caine, Peter 

Falk and Cicely Tyson were recipients Sunday 

(7) of the first annual National Enquirer 

Entertainment Industry Awards. Caine 

was honored for "outstanding performance 

by an actor in a motion picture in 1972" 

for "Sleuth," Miss Tyson for the corresponding 

"best actress" award for "Sounder" and 

Falk received the 1972 "outstanding TV 

performer" award for his work in his "Columbo" 

NBC-TV series. 

The awards from the nationally distributed 

weekly publication were presented 

at a gala luncheon at the Beverly Hills 

Hotel. 

FELLMAN HONORED — Nat D. 

Fellman, president of National General 

Theatres, left, receives welcoming citation 

to Nev*" Yorli City from Mayor 

Jolui V. Lindsay at opening-night ceremonies 

of National General's 1,445- 

seat National Theatre in New York's 

Times Square. Broadway's first new 

movie house (built from the ground up) 

in 37 years, the National Theatre premiered 

Dec. 12, 1972. 

MGM Reports Net Earnings 

Decreased for Quarter 

CULVER CITY, CALIF. — Metro- 

Goldwyn-Mayer reported that net income 

from operations for the 12-week period 

ended Nov. 25, 1972 was $2,159,000 or 36 

cents per share. This compares to $2,550,- 

000 or 43 cents per share for the similar 

period in 1971. 

MGM also reported e.xtraordinary income 

of $3,746,000 or 63 cents per share 

for the first quarter. There was no e.xtraordinary 

income for the similar period last 

year. 

"The current 12-week period represents 

the ninth consecutive quarter of profits from 

operations." said James T. Aubrey jr., president 

and chief executive officer. He added 

that "Film rentals in general were slightly 

ahead of the similar period last year except 

for the receipts from the reissue of the 

"Fabulous Four' package— 'Gone With the 

Wind,' 'Dr. Zhivago,' '2001: A Space Odyssey' 

and 'Ryan's Daughter.' 

The extraordinary gain reported for the 

period resulted from the sale of the company's 

U.K. -based music publishing company. 

Affiliated Music Publishers, Ltd.. to 

EMI, Ltd. MGM currently is negotiating 

for the sale of its wholly owned subsidiary, 

Robbins Music Corp., one of the largest 

music publishing companies in the U.S. 

"We are confident of maintaining a 

strong level of profitability in the remainder 

of the current year and that the additional 

earnings impact from the opening of the 

MGM Grand Hotel in Las Vegas will be 

reflected early in fiscal 1974," the chief 

executive added. 

BOXOFnCE :: January 15. 1973

ôUcffwMd ^c^Stont 

Don Siegel Set to Produce 

'Seven Days' for Universal 

Donald Siegel has been pacted to produce 

and direct "Seven Days to a Killing," a 

Zanuck/ Brown production of a Don Siegel 

film for Universal. Siegel, who recently 

signed a new five-year, non-exclusive-director 

contract with Universal calling for him 

to make at least five additional films for 

Universal, has teamed with executive producers 

Richard D. Zanuck and David 

Brown to make the film. The film production 

on the feature is scheduled to begin 

nex.t summer. Based on a new novel by 

Clive Egleton, this is a suspense action 

thriller set against locales in Britain and 

the Continent. Siegel currently is completing 

the editing and post-production work 

on "Charley Varrick," the Walter Matthaustarred 

action drama which he produced 

and directed . . . William Castle was set to 

produce the sequel to "Rosemary's Baby" 

for Paramount Pictures. Castle produced 

the critically acclaimed "Rosemary's Baby" 

in 1968, which was directed and written 

for the screen by Roman Polanski. TTie 

sequel will begin where the first film left 

off, according to Castle, who has produced 

and directed more than 104 motion pictures. 

The original picture was based on Ira 

Levin's award-winning novel . . . Producer 

Harvey Matofsky checked into his Warner 

Bros, offices to finalize pre-production work 

on "Taylor's Bridge," which he will produce 

for the company with Gene Hackman 

and Liv Ullmann starred. Jan Troell will 

direct the new western love story, scheduled 

for an early spring start. Marc Norman 

is writing the screenplay, based on "The 

Stranger" by Lillian Bos Ross . . . Abe Polsky 

and his brother Milton, having completed 

"The Baby," which was directed by 

Ted Post and will be released by Scotia International, 

will produce "The Vatican Caper" 

an original screenplay in the works for 

sometime. His company Abe Polsky Productions 

also is involved in two other originals 

. . . Jack Palance formed Cody Productions 

with the purchase of two properties 

for production with Virginia Baker 

Palance as executive producer. Palance 

plans to direct "The Streak," which he 

adapted from the novel by Paul Darcy 

Bowles. The company also purchased 

"Three Against the Vietnam War," an original 

by J. Frank James. 

Chris Christenberry to Direct 

'Little Cigars' for AIP 

Chris Christenberry will direct American 

International's "Little Cigars" signed for the 

chore by Lawrence A. Gordon, vice-president 

in charge of worldwide production for 

AIP. "Little Cigars" marks Christenberry's 

feature directing debut, although he guided 

scores of television segments and legitimate 

shows. Five principal roles in the picture 

By SYD CASSYD 

will be played by midgets involved with an 

attractive but rapacious young woman. This 

will be one of four films slated for early 

starts and filming in Hollywood, to be released 

by American International this summer. 

Screening of the crime drama starts 

this month, with Albert Band producing 

from a screenplay by Louis Garfinkle and 

Frank Ray Perilli ... Sid Levin was named 

as associate of Cinema Associates, Inc., independent 

motion picture and television 

production unit, and will be headquartered 

at the company on a full-time basis, it was 

announced by toppers Bob Abel and Pierre 

Adidge. Levin is currently directing "Let 

the Good Times Roll," a musical cavalcade 

of the '50s, which Cinema Associates is 

producing as a co-venture with Metromedia 

Producers Corp. and Columbia Pictures . . . 

Producer John Woolf signed Ronald Neame 

to direct Frederick Forsyth's best-selling 

novel, "The Odessa File." Producer for 

Woolf's Romulus Films, "The Odessa File" 

is scheduled for a late spring start and will 

film on location in Germany and England. 

Neame most recently completed directorial 

duties on "The Poseidon Adventure." Forsyth 

also wrote "The Day of the Jackal," 

another novel. 

Elizabeth Taylor Assigned 

To Para's 'Ash Wednesday' 

in 

Elizabeth Taylor has been signed to star 

the Sagittarius production, "Ash Wednesday," 

to be released by Paramount Pictures. 

The film will be directed by Larry Peerce, 

based on an original screenplay by Jean- 

Claude Tramont and will begin production 

in mid-February in Switzerland. Producer 

will be Dominic Dunne who also produced 

"The Boys in the Band," "Panic in Needle 

Park" and "Play It as It Lays." Tramont 

will be associate producer on the film. 

Peerce has directed two other films for 

Paramount — "A Separate Peace," currently 

in release and "Goodbye, Columbus." . . . 

Shelley Winters was signed by producer Bill 

Tennant for the starring role in "Cleopatra 

Jones," the Warner Bros, action thriller now 

filming on location in Long Beach. This is 

the fourth feature picture at Warners for 

the Oscar-winning actress . . . Lillian Randolph, 

who began her career as a night club 

singer, was selected by producer director 

Charles Martin for a co-starring role in 

Forward Films' "How to Seduce a Woman," 

now filming at Goldwyn Studios. The actress 

obtained her first radio job with Al 

Jolson. 

Anthony Quinn Will Star 

In 'The Don Is Dead' 

Anthony Quinn was pacted by producer 

Hal B. Wallis to star in "The Don Is Dead," 

a Hal Wallis production for Universal about 

organized crime, to be directed by Richard 

Fleischer. Co-starred is Frederic Forrest, 

who received high acclaim for his work in 

"When Legends Die." Paul Nathan will 

serve as associate producer on "The Don Is 

Dead," adapted for the screen by Chris 

Trunibo and Michael Butler from the novel 

by Nick Quarry. Starting in February is 

slated . . . Burt Reynolds, whose performance 

in "Deliverance," has been widely 

praised, was set again by Warner Bros, to 

star in "TTie Domino Clip," according to 

an announcement by Richard Shepherd, 

executive vice-president for the production. 

It is an original story by Howard B. Kreitsek, 

who will produce the film for Warners. 

Reynolds will portray a police detective 

who is forced into the role of an informer 

. . . Rod 

Taylor will portray the title role 

of MGM's new version of the film classic, 

"Trader Horn," having been selected by 

producer Lewis J. Rachmil. Australian-bom 

Taylor made his Hollywood motion picture 

debut at MGM in "Raintree County." The 

film is scheduled for an early 1973 start 

with Roza S. Badiyi directing from a screenplay 

by William Norton. The original movie 

was released by MGM in 1930 . . . Lee 

Van Cleef was signed by PEA Productions 

to star in "Gringo," his second film for the 

Italian-based production company, which 

is slated to roll in mid-June. His first film, 

"Another Man's Army," starts in March in 

Rome. 

Martyn Green Will Appear 

In AFT's 'Iceman Cometh' 

Martyn Green, who starred in major 

roles for more than 25 years with the 

D'Oyly Opera Company, will make one of 

his rare dramatic appearances in Ely Landau's 

American Film Theatre production 

of Eugene O'Neill's "The Iceman Cometh," 

now filming at 20th-Fox. The picture stars 

Lee Marvin, Fredric March, Robert Ryan 

and Jeff Bridges, and is directed by John 

Frankenheimer for executive producer Edward 

Lewis. Three-time Academy Award 

winner Dorothy Jeakins has been named 

costume designer . . . Ginny Golden, an 

alumna of Northwestern University's famed 

drama school and Chicago's "Second City" 

troupe, was signed to make her motion picture 

debut in "40 Carats," the Frankovich 

production for Columbia Pictures, which is 

based on the Broadway and international 

stage hit. Milton Katselas is directing from 

a screenplay by Leonard Gershe, with Liv 

Ullmann, Gene Kelly, Edward Albert and 

Binnie Barnes heading the cast. M. J. 

Frankovich is the producer . . . Natalie 

Trundy, Severn Darden, Robert Porter and 

Claude Akins have been added to top roles 

in "Battle for the Planet of the Apes," 

APJAC International production for 20th- 

Fox release. At the same time, producer 

Arthur P. Jacobs announced Austin Stoker 

and Noah Keen for co-starring roles. J. Lee 

Thompson directs the film, fifth in the tremendously 

successful "Apes" series . . . 

Producer Roger Lewis, now filming MGM's 

"Shaft In Africa," in Ethiopia, with Richard 

Roundtrec and Vonetta McGee starred, has 

added Ethiopian actor Debebc Eshetu and 

Yugoslavian actress Neda Arneric to the 

cast. John Guillermin is directing from a 

screenplay by Stirling Silliphant. 

BOXOFnCE ;: January 15, 1973 9

Unauthorized 'Superstar' 

Stopped by Universal 

NEW YORK—The motion for a preliminary 

injunction brought by Universal 

Pictures, Leeds Music Corp. and Leeds 

Music Ltd. in an action to prevent an unauthorized 

filming of "Jesus Christ Superstar" 

has been granted by Carl Rubin, 

United States district judge for the Southern 

District of Ohio. 

The defendant, Pierre Robin of Columbus, 

Ohio, previously had announced he 

would commence production of a "Superstar" 

film in January, with a commercial 

release scheduled for the spring. Production 

of the Norman Jewison/ Robert Stigwood 

motion picture production of "Jesus 

Christ Superstar" for Universal was completed 

on location in Israel last November. 

The case is scheduled to go to trial before 

Judge Rubin in early April. 

British Variety Club Honors 

Carl Foreman, Simon Ward 

LONDON—The annual Variety Club of 

Great Britain awards honored two of the 

"Young Winston," was named Show Business 

Writer of the Year and Simon Ward, 

who stars in the title role, was chosen Film 

Actor of the Year. 

"Young Winston," a film by Carl Foreman 

and Richard Attenborough, was directed 

by Attenborough and stars Ward, 

Anne Bancroft and Robert Shaw. Special 

guest appearances are by John Mills, Jack 

Hawkins, Ian Holm, Anthony Hopkins, 

Patrick Magee and Edward Woodward. 

Dimension to Distribute 

'Devil's Wedding Night' 

LOS ANGELES—Larry Woolner. president, 

announced that "The Devil's Wedding 

Night," starring Mark Damon and Sarah 

Bay, will be distributed by Dimension Pictures 

and is a co-production of Dimension 

and Virginia Productions. 

Vasco Kozukaros has been signed to 

compose an original score for the film 

which has begun post-production at Cinecitta 

Studios in Rome. Paul Solday directed 

from a screenplay by Ralph Zukor and 

Alan M. Harris. 

STRONG ALSO PRODUCES 

Filmed on location in Italy, the feature 

is 

SILVERED REFLECTORS FOR 

scheduled for April release. 

ALL MAKES OF LAMPS 

Edward Montoro Acquires 

"Zeta One" for U.S. 

NEW YORK—United States distribution 

THE

— 

Warners Names Kaplan 

To New Ad Post in Europe 

NEW YORK— Michael Kaplan has been 

appointed to the newly created position of 

advertising manager for Europe and the 

United Kingdom, it is announced by Richard 

Lederer, Warner Bros, vice-president of 

advertising and publicity. Kaplan was advertising 

and promotion coordinator for Stanley 

Kubrick's "A Clockwork Orange" and 

a vice-president of Polaris Productions. 

Kubrick's American production company. 

Kaplan will headquarter in London, working 

under the jurisdiction of Michael Baumohl. 

WB"s director of advertising, publicity 

and promotion for Europe and the 

U.K., and in association with Julian Senior, 

deputy to Baumohl. Kaplan will fill a key 

post in implementing Warners' expanding 

advertising strategy for Europe that is being 

initiated and directed from Burbank by 

Lederer and Andrew Fogelson, the company's 

director of advertising. 

Prior to his association with Kubrick, 

Kaplan was national publicity manager for 

Metro-Goldwyn-Mayer. where he served in 

various publicity capacities for six years. 

He was formerly with American International 

Pictures publicity department and an 

associate editor of the Independent Film 

Journal. 

Hecht Enterprises Buys 

The Allwood in Clifton 

CLIFTON, N.J.—The Allwood Theatre 

here, operated since its opening in 1950 by 

Fabian Management Co.. has been purchased 

by Hecht Enterprises, it was announced 

recently by Fabian general manager 

Adrian Ettelson. The takeover was effective 

immediately. 

Headed by Harold Hecht and Maurice 

Miller. Hecht Enterprises of nearby Passaic 

had been partners in the ownership of the 

Allwood Theatre Building with the Fabian 

circuit and recently bought the Fabian interests 

in the structure as well as the operation 

of the theatre itself. Donald Freidemann 

has been manager of the 970-seat 

house since 1969 and is expected to continue 

in 

Ettelson. 

that capacity. 

general manager for Fabian for 

a number of years, was the first manager of 

the Allwood. when the house was opened 

23 years ago. 

In addition to the Allwood. Hecht Enterprises 

operates the Plaza in Paterson, the 

Central in Passaic and the Rivoli in Rutherford, 

N.J. 

Kathleen Carroll Named 

'Film Critic of 1972' 

NEW YORK—Kathleen Carroll of the 

New York Daily News has been named 

•Film Critic of 1972" by Yeshiva University's 

graduate school of education. The 

committee of judges who announced the 

award was composed of three professors 

and two students in the school's communications 

program. 

Miss Carroll received her award Wednesday 

(3) when she attended a seminar on 

"The Mass Media" at the graduate school 

here. 

'Cries and Whispers' New Top Film 

In NY af 670; 'Heartbreak Kid' 590 

NEW YORK—"Cries and Whispers" was 

the top attraction in the second week of the 

new year with a huge 610 in its third frame 

at Cinema I. Close behind was "The Heartbreak 

Kid," a 590 grosser at the Sutton. In 

third place, at 510 in its 1 1th week at Little 

Carnegie. "The Discreet Charm of the Bourgeoisie" 

kept the top three above the 500 

grossing mark. 

Fourth was Jacques Tati's "Traffic," stopping 

same at the 68th Street Playhouse with 

a fourth week 370. "Sleuth" held the fifth 

spot. 305 in the fourth stanza at the Ziegfeld. 

Right on its heels was "The Poseidon 

Adventure." scoring 300 in a fourth week 

at the Beekman and 300 at the National. 

(Average Is 100) 

Baronet—Pete 'n' Tillie (Univ), 3rd wk 290 

Beei

BROADWAY 

pALOMAR PICTURES INTERNATION- 

AL'S production for 20th Century- 

Fox, "Gordon's War," began shooting Monday 

(8) in New York. Ossie Davis is directing 

Paul Winfield (the father in "Sounder") 

as a black ex-Green Beret major who 

conducts a private war on drug pushers in 

Harlem. The Bronx and midtown and lower 

Manhattan will be among the location sites. 

"Souvenir" (formerly "Death of a Snow 

Queen") completed production here. Five 

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THE ONLY SPECIALISTS 

IN THEATRE BUILDING 

weeks of location filming in Gotham were 

preceded by shooting in England, Belgium 

and Newton, Conn. Joanne Woodward, 

Martin Balsam and Sylvia Sidney star in 

the film, a Rastar production for Columbia, 

directed by Gilbert Cates and produced 

by Jack Brodsky. The original screenplay 

was written especially for Miss Woodward 

by Stewart Stern, who also wrote 

"Rachel. Rachel." 

Derio Productions' "Girls Are for Living," 

third of the Ginger series starring 

Cheri Caffaro, also has completed production. 

The sexy spy epic was shot in upstate 

New York (at the Concord Hotel), Washington, 

D.C., and St. Thomas in the Virgin 

Islands. Don Schain wrote and directed the 

film, which was produced by Ralph T. 

Desiderio. 

Robert Meyers, vice-president of foreign 

sales for National General Pictures, has 

left for Europe in connection with the distribution 

of First Artists' productions of 

"The Getaway." "Up the Sandbox," "The 

Life and Times of Judge Roy Bean" and 

"A Warm December." 

On the agenda is a special London meeting 

between Meyers and all NGP European 

distributors to discuss plans for the four 

films, which are to receive extensive foreign 

release in the next two months. From 

London Meyers travels to Paris, Lisbon and 

Madrid. 

Leo Jaffe, 

president of Columbia Pictures 

Industries, was in Los Angeles for a series 

of meetings with Columbia executives. He 

attended Adolph Zukor's 100th birthday 

celebration Sunday (7) at the Beverly Hilton 

while there. 

The Hungarian-American Artist Club 

{known as NEST) saluted Adolph Zukor at 

its meeting here Wednesday (3). The Hungarian-born 

Zukor, founder of Paramount 

Pictures, was feted by some 2,000 industry 

people at his 100th gala. 

Alex Fodor, member of Paramount's New 

York staff, spoke at the NEST meeting on 

Zukor's great contributions to the film industry. 

Honorary president of the club is 

Eugene Ormandy, musical director of the 

Philadelphia Orchestra. Other members include 

Nobel Prize winners, writers, painters 

and actors living in this country. 

Moshe Tal, who co-stars in "I Love You 

Rosa," is in town for interviews in connection 

with the film. Israeli-born Tal has 

made five films in his native land and is 

an accomplished photographer who is about 

to direct a feature film. 

"I Love You Rosa," Israel's official entry 

for this year's Best Foreign Film Academy 

Award, has its American premiere February 

2 at the Little Carnegie. Lei.sure Media is 

distributing the Menahem Golan production, 

which stars Michal Bat-Adam and Gabi 

Otterman. 

• 

The Sunday (21) performance at 7 p.m. 

of "Under Milk Wood" at the new UA 

Eastside Cinema will be a benefit sponsored 

by the Henry Street Settlement Urban 

Life Center. A fund-raiser for the center's 

junior high school, the showing will be 

followed by a champagne supper at the 

adjacent Michael's New Pub. Tickets can 

be reserved through Mrs. Gillette Boland 

at 879-2236. 

"Under Milk Wood" begins its American 

premiere run on Sunday (21) at the new 

229-seat theatre. Richard Burton, Peter 

O'Toole and Elizabeth Taylor star in the 

film adaptation of the Dylan Thomas work. 

• 

In the magazines: The Monday (8) issue 

of Time features "The New Face of 007," 

a three-page color story on "Live and Let 

Die," United Artists' new James Bond film 

starring Roger Moore. The story presents 

a brief biography of Moore, known for his 

TV work, and production highlights and 

scenes from the film, which was shot in 

New Orleans and Jamaica. 

Alfred Hitchcock, master of the macabre, 

tells of the things that frighten him in an 

interview in the February issue of Oui 

Magazine. Interviewer Arthur Knight quotes 

Hitchcock as being afraid of real violence, 

in his professional relationships, and of 

jails. One thing which does not frighten him 

is a bad review from a critic. "That's his 

job," the filmmaker believes. 

The December issue of Films in Review 

should not be missed. The two leading 

articles both are gems: Gene Ringgold's 

detailed account of the career of Randolph 

Scott and De Witt Bodeen's examination of 

the films of Alia Nazimova. 

• 

Openings: "Imagine," by John Lennon 

and Yoko Ono, began a special two-week 

premiere engagement at the Whitney Museum 

Thursday (11). "Innocent Bystanders" 

begins its New York premiere engagement 

Wednesday (24) at Flagship houses. "Private 

Parts" opens February 1 at the new 

house, the Screening Room. 

• 

The new Town Hall Saturday series of 

films for children will reconvene Saturday 

(20) at a new time, 2 p.m. The first attraction 

is the all-star comedy "Li'l Abner" 

(1940), with Buster Keaton, while Saturday 

(27), will bring Buck Jones in "White 

Eagle" (1932). On each program will be 

episodes from two serials, "Dick Tracy vs. 

Crime Inc." (1941) and "Flash Gordon's 

Trip to Mars" (1938). 

• 

Showca.'ics for Wednesday (10): "Blacula" 

and "Dr. Phibes Rises Again" (these did not 

open Wednesday (3) as previously stated); 

"The Emigrants"; "Meat Ball," and the 

perennial "Gone With The Wind." 

• 

"Trouble Man" and "And Hope to Die" 

opened Wednesday (3) at 41 showcase 

houses in the New York metropolitan area. 

(Continued on page E-4) 

E-2 BOXOFFICE :: January 15, 1973

§ ovei 

Salt Loke City — Herb 

Schoenhardt & Keith 

Peri7 

Dallas — R. W. Pinkston 

Boston — Jim Beckerley 

& Joe Connolly 

New York — Joe Stiftel 

& Sheldon Spero 

A Nationally operated 

Theatre Equipment & 

Supply Co. servicing all 

your theatre needs: Projection 

Booth, Auditorium, 

Carpet, Drapes, 

Sects, Lighting, Lobby. 

To provide the industry 

with a highly competitive 

Theatre Supply Chain 

with fully stocked warehouses 

and trained personnel 

in both Sales and 

Service. 

Branch Offices opening 

January 15th and additional 

principal cities 

within the next 6 months. 

Home Office — Salt Lake 

City, Utah, Branch Offices 

— Dallas, Texas, 

New York City, New 

York, Boston, Massa 

chusetts. 

^jompMc JhejcdM JuAmAhm^ 

U-

. . "The 

BALTIMORE 

Cixty people in 

exhibition and distribution, 

along with executives of R/C Thea- 

. . . Ilene Cohen, daughter 

tres, attended the annual buffet held at the 

Owings Mills home of Irwin Cohen, head 

of this 40-theatre circuit, in mid-December. 

TTiere was excellent food, good talk and 

fine fellowship 

of Irwin Cohen, a freshman at the Wharton 

School of Finance. University of Pennsylvania. 

Philadelphia, has been visiting her 

parents since December 21. She returns to 

Philadelphia Monday (15). 

Mildred Steele, manager of R/C Theatres" 

Diamond State Drive-In, located south of 

Dover, Del., and her husband Albert left 

Tuesday (2) on a motor trip to Florida. 

During her absence their son Kenneth will 

be in charge of the underskyer . . . Dick 

Brooks. R/C Theatres' Southern area division 

manager headquartered in Salem, Va., 

has been working with Jerry Moore, Emporia, 

Va., city manager, in the complete 

renovation of R/C"s South Theatre in Emporia. 

Robert Kriger, who will observe his third 

anniversary handling advertising for George 

A. Brehm (Wcstview quadplex) in March, 

comments: " 'The Getaway' at the Senator 

(F. H. Durkee Enterprises) and Westview 

I did great business—top holiday business. 

The only film topping it at this time was 

'Deliverance" "... Winnie Kriger. wife of 

Robert, who is handling group sales for 

"Man of La Mancha." coming to Ronald 

Freedman's Randallstown Theatre February 

7. reports brisk response from groups and 

. . . 

organizations on benefits and theatre parties 

One of the city"s oldest radio stations. 

WITH, is in the process of being sold to 

Starr Broadcasting Group. William F. Buckley, 

publisher of the National Review, is 

chairman of the board of Starr. 

Walt Disney Productions' 

"The Sword in 

the Stone"' returns Wednesday (24) to five 

local theatres—Cinema Harundale, Perring 

Plaza Cinema. Security Square Mall Cinema 

II, Northpoint Plaza and Village-Reistertown 

. Ruling Class" at the Ran- 

CINERAMA IS IN 

SHOW BUSINESS IN 

HAWAII TOO. 

When you come to Waikiki, 

don't miss the famous 

(jl[jfijlijjH 

[HAWAII Don Ho Show. . . at 

iHOTELs: Cinerama's Reef Towers Hotel. 

IN WAIKIKI REEr REEF TOWERS EDGEWATER 

dallstown and Hillendale theatres has received 

high acclaim from local critics . . . 

Norman Smith, new Paramount representative 

in the Washington, D.C.. office, visited 

here Wednesday (3). 

Ground has been broken for Schwaber's 

twin Mini Flick I and II at 1110 Reisterstown 

Rd., Pikesville. The dualer, which will 

contain approximately 150 seats in each auditorium, 

is being constructed near JF Theatres" 

Pikes. Begun officially Tuesday (2), 

workmen are on a seven-day-a-week schedule 

to complete this complex, according to 

a report from Schwaber headquarters. 

Mrs. Frances Simpson, office manager for 

R/C Theatres in Fredericksburg. Va., is 

back after her Christmas week sabbatical 

. . . Lou Cedrone, TV Hollywood and radio 

columnist as well as film critic, will be the 

guest speaker at the Tuesday (16) meeting 

of the evening branch of the local section, 

National Council of Jewish Women, to be 

held at the home of Ina Waldman. 

Fred Wineland, Wineland Theatres, attended 

the wedding of Gary Mandel and 

Donna Sue Feinblum December 21 at the 

Blue Crest North. The bridegroom is the 

son of Gov. and Mrs. Marvin Mandel of 

Maryland. 

Held over for a third record-breaking 

week is "Pete "n" Tillie." starring Walter 

Matthau and Carol Burnett, at these theatres: 

Cinema I, Cinema II, Liberty I, Patterson 

and Westview III. 

"Two English Girls," on screen at Schwaber's 

7 East, based on Henri-Pierre Roche's 

second novel "Les Deux Anglaises et le Continent," 

was reviewed in the Sun Monday 

(8) by R. H. Gardner, who said, in part: 

" 'Two English Girls' . . . filmed in delicate, 

low-key color, with a narration dehvered 

by the director himself (Francois Truffaut) 

... it lacks the stylistic verve of 'Jules and 

Jim' (a first novel by Roche) but still is an 

engrossing and provocative work. Its provocativeness 

derives not only from its sexually 

slanted subject matter but from the 

impression it creates of having been executed 

on the borderline between sentimental 

melodrama and satire. Part of this may be 

due to the presence of Jean-Pierre Leaud, 

whose talent for comedy cannot be concealed, 

even when cast, as he is here, in a 

serious role. But Truffaut is responsible, 

too . . . His treatment of the story, which 

in its preoccupation with passion struggling 

against propriety, might have been written 

by one of the Bronte sisters, often suggests 

that flair for the ridiculous he and Leaud 

have revealed in such previous collaborations 

as 'Stolen Kisses' and 'Bed and 

Board.' " 

The shellfish film, 'Take Two From the 

Sea," produced in conjunction with SINA. 

NMFS and NOAA. is being flooded with 

awards and acclaim. Inquiries also have 

reached SINA from all over the U.S. 

and foreign countries about showing the 

film. One interested person in Australia has 

even purchased his own print. For information 

on purchases, short or long-term loans, 

contact Elliot A. Macklow, chief, Motion 

Pictures Service, NMFS, 12231 Wilkens 

Ave.. Rockville, Md. 20852. 

BROADWAY 

(Continued from page E-2) 

including the San Juan, West End, Essex and 

Liberty theatres in Manhattan. In the Bronx 

the action duo played the Ward, DeLuxe, 

Star, National, Earl, Luxor and Dover; in 

Brooklyn the Sanders, Carlton, Kameo, 

Sutter, Oasis, Duffield, Seaview, Harbor and 

Nostrand, and in Queens the Pix, Boulevard, 

Community. Rochdale, Cambria, Lefferts, 

Quartet and Laurelton, while in Nassau, the 

double bill was on screen at the Grove, 

Alan, Mid Island, Laurel, Studio I, Town, 

Wantagh and Westbury Drive-In. In Suffolk 

the films played the Suffolk, Regent, 

Patchogue, Bayshore Drive-In and Copiague 

Drive-In. 

Long Island Houses Hypo 

Early Week Attendance 

QUEENS, N.Y. — The price-structuring 

geared for escalation of early week boxoffice 

receipts, prevalent in most larger 

cities across the northeastern states, increasingly 

is being felt in New York's Long 

Island communities. The Fliks theatres, at 

113-20 Channel Dr., Rockaway Park. 

Queens, for example, is open daily from 12 

noon offering an admission of $2 for a 

two-hour show "direct from Times Square 

—strictly adults only!" 

In Brooklyn the Granada, at Church and 

Nostrand; Highway, at Kings Highway and 

West Seventh Street; Oceana, on Brighton 

Beach Avenue; the UA Beverly, at Church 

and McDonald, and UA Walker, at 18th 

Avenue and 64th Street, are charging $1 

admission, the policy in effect at all times. 

The tab goes up to $1.50 for Saturdays and 

Sundays at the UA showcases. 

The independent Kent, at Coney Island 

Avenue and Avenue H, also Brooklyn, is 

charging $1 admission Mondays through 

Thursdays, going up to $1.50 Fridays and 

Saturdays. 

The Trump, off Ocean Parkway, in 

Brooklyn, has a $1 admission in effect Mondays 

through Thursdays. 

In Queens itself, the $1 concept can be 

found at the Arion, Austin and Mayfair. 

The charge goes to $1.50 weekends at the 

Arion, Fridays-Sundays, a bit higher than 

$1 at the Austin and Mayfair. The Fair 

gets $1.50 admission (except Fridays, Saturdays, 

Sundays and holidays, when the 

charge goes up a bit more). 

And. on into Long Island, the $1 to $1.50 

approach can be found in an increasing 

number of theatres. Going along the timehonored 

thinking of a good turnout, regardless 

of price for Saturday nights, the Roslvn 

Theatre, Roslyn, charges $1.50 daily, except 

for Saturday evenings when the charge 

goes up 50 cents. 

i 

E-4 BOXOFFICE January 15, 1973

. . William 

Complete New York Filming 

Of 'Souvenir' for Columbia 

NEW YORK — "Souvenir," the Rastar 

production for Columbia Pictures, has completed 

production in New York City. Joanne 

Woodward stars in the drama about a 

personal crisis in a woman's life. 

Preceding the five weeks of filming in 

Manhattan were three weeks of location 

photography in England and Belgium. In 

addition, the cast and crew traveled to 

Newton, Connecticut, for six days of filming 

in and around a picturesque old farm 

house. 

"Souvenir," directed by Gilbert Cates 

and produced by Jack Brodsky, co-stars 

Martin Balsam as Miss Woodward's husband 

and Sylvia Sidney (returning to the 

screen after a 16-year absence) as her 

mother. Two new talents, Dori Brenner and 

Ron Rickards. are making their film debuts 

as Miss Woodward's daughter and son. 

An original screenplay, "Souvenir" was 

written especially for Miss Woodward by 

Stewart Stem. Stern previously wrote the 

scenario for "Rachel, Rachel," for which 

the actress received an Academy Award 

nomination. 

WEBR, Holiday Theatres 

Gather Food for Needy 

BUFFALO—Radio station WEBR and 

the Holiday Theatres, Joseph P. Garvey, 

general manager, underscored the importance 

of giving during the recent Yuletide 

season. In the lobby of Holiday 1 and 2, 

WEBR placed a bobsled to be heaped high 

with foodstuffs for the needy. 

The station promoted the plan on the air. 

urging patrons of the theatres to take contributions 

to help fill the sled when they 

went to enjoy the attractions on the screen. 

All the Holiday employees as well as those 

of the Showcase Restaurant participated in 

the project. 

Bill McKibben, president of WEBR, then 

took his horse to the theatre so that he 

could hook up to the overloaded sled and 

transport the food to the Salvation Army, 

which organization in turn distributed same 

to 

the needy. 

Michael J. Pollack Named 

Avco Embassy Secretary 

NEW YORK—Michael J. Pollack, assistant 

resident counsel and assistant secretary 

of Avco Embassy Pictures, has been named 

secretary of the company, it was announced 

by Joseph E. Levine, president. 

Pollack joined Avco Embassy's legal staff 

in March 1970 after serving in the legal department 

of United Artists Corp. He is a 

graduate of Harvard Law School. 

BUFFALO 

pobert R. Hall, Q.C., Toronto, installed the 

1973 officers of Variety Club Tent 7 

Saturday evening (13) in the club's headquarters, 

193 Delaware Ave. Marc Lippman, 

a member of the crew, was chairman. 

Sam Geffen. the new chief barker, gave a 

forecast of 1973 and Mrs. Charles (Virginia) 

Bogges, the 1973 Women of Variety president, 

did the same. The evening started 

with 

cocktails and was followed by a lavish dinner, 

served by genial maitre d'hotel Clint 

LaFlamme. Col. Maurice Lutwack gave the 

invocation. The event was an SRO affair. 

These new directors have been elected by 

Women of Variety Tent 7: one year, Mrs. 

Nicholas Fisher. Marie Przepiora, Joan 

Ross and Anne Marie Taberski; two years. 

Mrs. Angeline Meade. Ethel Tyler. Mrs. 

Gervose Ernewein and Alba Santinelli. and 

three years, Mrs. Samuel Dine, Diane Morton, 

Anthea Nuchereno and Lucille White. 

Rochester's second Festival of World 

Films, ImagiNations. has announced its 

solvency and attendance figures totaling 

more than 6.000 for the ten-day series of 

25 features. The festival covered its $29,000 

investment. Gene DePrez, festival director, 

declares, "but plans to continue with a third 

major festival will wait on a demonstration 

of private financial 

support." 

John J. Serfustini, manager of the 20th 

Century-Fox branch, issued invitations to 

exhibitors to a sneak preview of "Sounder" 

Friday (12) in the Boulevard Cinema 2 and 

the West Seneca Mall Cinema 2. Cicely 

Tyson is starred in this production, which 

attracted a large number of exhibitors in 

both houses. The film opens Wednesday 

(24) in the Center Theatre . . . Joseph P. 

Garvey. general manager. Holiday Theatres, 

reports excellent business at all the circuit's 

boxoffices during the Yuletide season, with 

the result that almost all the films are being 

held for a third and fourth week. Garvey 

also is looking forward to the opening of 

the company's $300,000 Aerohead Inn on 

the site of the former Aero Drive-In and 

which will round out the Holiday plans for 

a one-stop entertainment center which now 

includes six motion picture theatres, a restaurant 

and soon the 

inn. 

"Brother of the Wind" opened Wednesday 

(10) in the Bailey here: Aurora, East 

Aurora: Star, Tonawanda: Lancaster, Lancaster; 

Towne, Lackawanna, and Palace. 

Hamburg. It is Sun International production 

and rated G . Laney, general 

manager. Jo-Mor Theatre. Rochester, is 

vacationing in the Caribbean country, where 

he recently flew . . . Jo-Mor used a five-column 

combo ad to announce the New Year's 

attractions in the ten or so Kodak Town 

and vicinity theatres, utilizing almost half 

the ad to play up NGP's "The Getaway," 

now at the Panorama on Pen field Road. 

Dewey Michaels, downtown Palace and 

Cinema, is looking forward to his trip to 

the Dublin convention of Variety Club Tent 

7 and takes in all the international powwows. 

Dewey's pal Charles R. Turner also 

has signed up and CRT is taking his wife 

on the trip. It promises to be a notable international 

meet . . . Judge Mary Ann Killeen 

talked on her experiences with children 

in the Buffalo Family Court at the Variety 

Club Thursday (11). Past women's president 

Marjorie Schaefer was hostess of the day. 

Bill Shields, chairman of the Thursday 

luncheons, introduced the speaker. 

The Buffalo Camera Club screened two 

films by B. David Weber Friday (5) at its 

monthly meeting in Amherst Community 

Church. The program was free and ojjcn 

to the public. "Your Investment in Tomorrow," 

by Vincent T. Slavin of Academy 

McLarty Productions, also was screened. 

James J. Hayes, local chairman for the 

Variety Clubs International convention, has 

received word from George C. Hoover, 

VCI executive director, asking him to inform 

members planning to attend the event 

in Dublin, Ireland, to get their reservations 

in by February 1 so that the charter flights 

can be assured. Hayes announces the addition 

of the names of Mr. and Mrs. Walter 

Cunningham to the list of Tent 7 folks who 

will attend the event . . . Well-known Arthur 

W. Melgier, photographer, who in the 

past has played the organ in many of this 

city's biggest theatres, and photographer 

Franklin J. Schifferle were among those 

Courier-Express employees retiring in 1972. 

Celeste Holm will star in the stage production 

of "Butterflies Are Free" in the 

Studio Arena Theatre February 1-25 . . . 

Eddie Jauch, former chief booker at the 

20th Century-Fox branch here, still is active 

and always on the job doing all he can to 

help at each Variety Club meeting . . . 

Vincent Moribito, Tent 7 barker, was the 

winner of the big prize at the Ad Club's 

Christmas party—a trip to Las Vegas, with 

all expenses paid. 

Variety Club Thursday luncheons are 

growing more popular with each succeeding 

event. There was an unusually large crowd 

present December 28, when Dr. Robert 

(Continued on page E-7) 

CARBONS, INC. ^ 

' 

Box K, Cedar Knolls, N. J 

BOXOFFICE :: January 15, 1973 E-5

PITTSBURGH 

The Hampton Plaza cinemas 1 and 2. located 

on Route 8, Allison Park, recently 

opened by Associated Theatres, are off to 

good starts and within a few days this circuit 

will open its new project, the city area's 

first quadplex in downtown McKeesport. 

These four auditoriums are to have a total 

seating capacity of 1,100. Associated also is 

breaking ground for another quad on Route 

51 South near the entrance to the USS" 

Bellevue Plaza South, between West Mifflin 

and Pleasant Hills. This fourplex. the closest 

indoor theatre being the Whitehall, will 

have a total seating capacity of 1.250 to 

1,300. 

Harry W. Rees, long-retired United Artists 

salesman, now 83, responded to a greeting 

sent to him by Dave Brown, Wheeler 

Films. His wife Sara, long-time partner, died 

last November 16. Harry would appreciate 

hearing from old-time friends in the business 

at 1708 55th St. South, Gulfport, Fla, 

33707. 

"Deliverance" tops tlie list of 1972s best 

films, writes Ed Blank. Press drama critic, 

the other nine being "The Last Picture 

Show," "Cabaret," "Play It Again, 

Sam," "Frenzy," "A Clockwork Orange." 

"Slaughterhouse-Five," "The Hospital," 

"The Godfather." and "Made for Each 

Other" . . . Associated Theatres sent its 

annual pass to 

this corner. 

Thomas A. Bello sr., 

one of the area's alltime 

best-liked theatremen and long retired 

after managing the Capitol, Nanty Glo, 

for 

33 years, has been elected president of the 

Blacklick Valley School Board. He continues 

very active in half-a-dozen recreation 

and service groups at Nanty Glo and in the 

valley district. There's no one like "Tommy" 

Bello, soft-spoken, true-blue, honest, friendly, 

charitable and alert to what's what. A 

Republican, he wins big at Nanty Glo. 

where the Democrats have his party outnumbered 

four to one. 

. . 

Pete Quiter, retired Universal salesman, 

underwent a gallstone operation at Divine 

Providence Hospital . Ted Grance, Everett 

exhibitor, has been enjoying a vacation 

with golf at Jekyll Island, Ga. . . Approx- 

. 

. 

imately 50 theatres have been showing the 

outdoor adventure film. "Brother of the 

Wind" . . Theatres by the dozen have been 

exhibiting the Joe Dallesandro feature, 

"Heat," an Andy Warhol production . . . 

The Hollywood Theatre, California, has reopened 

. . . The newest Wally Taber film, 

with Jack Niles in person, has been successful 

in one-night e.x:hibitions at high school 

auditoriums. 

Mrs. Dorothy Soltz, wife of the late exhibitor 

Jake Soltz, died before Christmas. 

Surviving is a daughter, Mrs. Arthur Sales; 

a sister, Mrs. Joe Gusky, and three grandchildren. 

Members of the trade would do well to 

watch the 93rd Congress at Washington and 

the 157th session of the Pennsylvania General 

Assembly at Harrisburg . . . The National 

Open Golf Tournament will be held 

here at the Oakmont Country Club June 

14-17 and Steve Rodnok from the Oaks 

Theatre, Oakmont, a club member, will be 

one of the marshals for the tourney. Jake 

Pulkowski, National Screen Service depot 

manager, will take one of his weeks of vacation 

at that time to attend the golf classic. 

George Wasko, Portage exhibitor, is vacationing 

in Europe . . . Edwin Specter, a 

Broadway producer of eight shows in 18 

years, returned here and has joined the law 

firm of Baskin, Boreman, Wilner. Sachs, 

Gondelman & Craig as an associate . . . 

"Avanti," which was screened once at several 

neighborhood theatres as a New Year's 

Eve premiere, follows "Across 110th Street" 

at the Fulton. 

WANTED ! 

"Deep Throat," identified by Ed Blank, 

Press movie critic, as "obnoxious," is showing 

at the Garden here. Initially this adult 

. . . 

film, which is breaking boxoffice records, 

was scheduled for the Art Cinema and then 

for the Shadyside but was removed from 

both booking sheets in recent months 

The Pittsburgh Filmmakers Ass'n opens its 

new season Monday (15) and "teachers" on 

Experienced Screen Advertising Salesmen 

to work prime California territory 

CALL COLLECT 

(415) 593-3753 

SCREEN AD SERVICE 

tap include Robert Breer, Jonas Mekas, Paul 

Shaits and James Broughton. 

Jacques Kahn, ad man who again is han- 

. . . Free movies 

dling the Warner Bros, account here, was in 

Los Angeles looking at upcoming films and 

new campaigns for them 

are now being exhibited at the East Liberty 

Carnegie Library. 

Seen at the Fulton Building in recent 

weeks; John Nagy. Rural Valley; Harold 

Cohen, Mount Pleasant; Chester DeMarsh, 

Grove City; Frank Biordi, Ellwood City; 

Joe Bugala, Manos Theatres; Gus Davis, 

South Hills Village; Thomas Budjanec, 

Ambridge; Dick Neff, Altoona; Tony Mungello, 

Burgettstown; Bud Thomas, Grove 

City; Abe Beter, Irwin; Guy and John Oglietti, 

Leechburg, Gloria Nalevanko, Zelienople; 

Clem Williams, Clem Williams Films; 

Mel Katz, Wheeling, W. Va.. and George 

Anas, Weirton, W. Va. 

Joe DeMann, veteran retired projectionist, 

enjoyed a recent vacation in Florida and 

was the guest of Jim Naughton at a NATO 

convention session which had to do with 

films on various TV closed circuits. He had 

delightful visits with former WBT-SW circuit 

officials here, now retired—Joe Feldman, 

2871 North Ocean Blvd., Boca Raton, 

Fla. 33432, and with C. J. Latta (who 

established the Variety Club in London), 

2200 South Ocean Blvd., Delray Beach, 

Fla. 33444. 

The Penthouse 2 installed new projection 

equipment and has made other house improvements 

. . . Bethel cinemas 1 and 2 on 

Route 88 observed the first-year-of-operation 

anniversary with $1 admission . . . 

Manos Theatres officers and circuit staff 

held their annual Christmas party December 

21 at the Adams House, Adamsburg. 

Host Ted Manos, with Mrs. Manos, also 

invited old-time film distributing friends, 

etc., and in addition to the Manos personnel, 

those in attendance included Mr. and 

Mrs. David (Screen Guild-AIP) Silverman, 

Mr. and Mrs. Frank (Columbia) Silverman, 

Mr. and Mrs. James (Universal) Ley, Mr. 

and Mrs. Max (MGM) Shabason, Mr. and 

Mrs. Gordon (Atlas Theatre Supply) Gibson 

and Bob (Boxoffice) Klingensmith. 

Ted announced that "Prof." Pete (Wheeler 

Films) DeFazio regretted that he could not 

be present to give the speech he had prepared. 

Grab bag gifts were of quality and 

the dinner was excellent. "Uncle Louis" 

Manos again is enjoying good health and he 

looks the part. He goes to the Greensburg 

office every day and keeps busy, being the 

hist surviving member of the original Manos 

pioneer family in exhibition. The same evening, 

many and various Manos circuit theatres 

held their own house parties. 

Dave Fineman, former city exhibitor and 

for a number of years a leading insurance 

sales executive here, now resides in Florida. 

Your correspondent enjoyed a reminiscing 

holiday season, hosting in reunion survivors 

of the Wilkinsburg High School football state 

champions of 1922 and the WPLAL ba.sketball 

champs of that school the same year. 

E-6 BOXOmCE :: January 15, 1973

. . 

— 

A Pitt student at the time. Bob Klingensmith 

broadcast the first football game ever 

aired on wireless telephone Dec. 9, 1922, 

from Forbes Field. Prior to that. Harold 

Arlin had broadcast a baseball game from 

this 

field. 

Signed into Pennsylvania law is legislation 

which provides free local public transportation 

for senior citizens during nonpeak 

hours, effective July 1. The two-bill package 

authorizes the state to reimburse local 

transit companies and authorities, such as 

PAT (Port Authority Transit) in this city. 

for the free rides with commonwealth funds. 

New PAT permits have been cut, with savings 

to customers up to 25 per cent. For the 

past year or so PAT has given a 15-centsoff 

identification pass to senior citizens, 

used only in nonpeak hours. 

Max Shabason of MGM states that the 

former manager here for this company, 

Ralph Pielow, is alive and residing at State 

College. Some months ago this publication 

printed a death notice on Ralph Pielow but 

the deceased was the son of the former film 

man. who last was employed at State College 

by RKO-SWT and by Associated Theatres. 

BUFFALO 

(Continued from page E-5) 

Warner, medical director of the Children's 

Rehabilitation Center; Mrs. Cricket Martin, 

and Mrs. Shirley Reynolds all spoke on the 

summer camping program. Judge Mary Ann 

Killeen was the speaker Thursday (11). 

NORTH JERSEY 

Jack Billinghani has been named manager 

of RKO-.SW's Warner in Ridge wood, 

succeeding Gary .Andrews, who has been 

transferred to the manager's post at the circuit's 

Route 4 Cinema in Paramus. Billingham 

was a former assistant manager of the 

Route 4 house. Morris Grossman, who had 

been managing the Route 4 Cinema, has 

been transferred to the circuit's Regent in 

Elizabeth, a theatre he previously had managed, 

thus filling a vacancy created by the 

recent transfer of Regent manager Steven 

Kusan to the RKO-SW Philadelphia zone. 

Kusan had been a manager in the Philadelphia 

area for a number of years, until the 

closing last fall of four RKO-SW houses in 

Trenton and New Brunswick. At that time 

he was assigned to the Regent. 

Thomas Skrobala, a councilman in the 

borough of Ramsey, recently lashed out at 

the independent Ramsey Cinema for what 

he termed "displaying a beautiful sign for 

the Christmas holidays" which announced 

two R-rated films. Featured at the time 

were "Everything You Always Wanted to 

Know About Sex But Were Afraid to Ask," 

plus "Women in Love." Ramsey Mayor 

Salvatore Burgio at a recent council meeting 

stated. "The courts have taken care of that 

there's nothing we can do," in reference to 

Skrobala's complaints. This appeared to end 

the 

discussion. 

The Fabian Theatre Building, located at 

45 Church St. in Paterson. the largest office 

building structure in that city, changed 

hands recently, 

having been acquired by the 

First National Bank from 45 Church Street 

Associates. The building was erected nearly 

60 years ago by the late Jacob Fabian and 

included the Fabian Theatre, at that time 

the pride of a circuit which Fabian had 

established. The 2,700-seat Fabian now is 

operated by RKO-Stanley Warner Theatres. 

The Capitol Cinema in Passaic, operated 

by Al Hayward and John Scher. continue to 

present a new policy of special midnight 

film shows aimed at the "youth audience." 

Recently featured on a Saturday night was a 

double bill of "Night of the Living Dead" 

and "Horror of Dracula." The following 

weekend "Sympathy for the Devil." which 

stars the Rollin' Stones, was presented on 

both Friday and Saturday nights. Admission 

for the special shows is 99 cents for all 

seats. The Capitol normally features rock 

stageshows on weekends and X-rated film 

fare during the week. 

Reade's Community in Toms River, 

which has been closed and reofjened several 

times during the past year, is open again. 

The theatre reopened during Christmas 

week, presenting "Deliverance." It has remained 

open daily since that time and 

"Deliverance" was held for a third week. 

The management has stated that the circuit 

intends to keep the Community open seven 

days a week as long as the local population 

will support it. Reade also operates the newer 

Dover Theatre, located several blocks 

from the Community, also in Toms River. 

Joseph P. Garvey, general manager of 

Holiday Theatres in Cheektowaga, is offering 

student and group rates for "1776" and 

"Young Winston," both from Columbia . 

The Eastman Kodak Co. has appointed a 

new editor-in-chief for Kodakery, its weekly 

newspaper distributed to employees. Arthur 

C. Wood, present head of the company 

paper, will retire February 1 and will be 

succeeded by Ronald D. Wiley, the present 

managing editor. 

A resolution asking that the common 

council be represented at all meetings at 

which officials of Courier Cable Co. plan 

programming for the three channels the 

company is reserving for public affairs has 

been sent to committee. The councilmen 

are interested in having the regular common 

council meetings broadcast over the Courier 

TV cables. The resolution will be considered 

by the council's legislative committee. 

Vintage Theatre Organ Is 

In Marietta, Pa« Cinema 

MARIETTA, PA.—The three-manual 

console organ which years ago entertained 

moviegoers at the Tivoli Theatre in Chicago 

has been installed at the Marietta Theatre 

by owner David Kalmbach. The first public 

performance of the organ at its new location 

was presented recently by John Muri, 

reportedly the only living theatre organist 

who played during the "golden era" of the 

theatre organ. Muri gave a program of 

scores from old Laurel and Hardy comedies 

and, according to Kalmbach, he will return 

about once a month to play scores for 

silent 

films. 

A grand reopening of the theatre as a 

movie house is slated for February. Lon 

Chaney's 1925 classic, "The Hunchback of 

Notre Dame," will be the first feature. 

Kalmbach said only three other theatres 

in the country still have operating pipe organs 

of comparable size: Radio City Music 

Hall in New York City; the Fox Theatre in 

Detroit, Mich., and the Fox in Atlanta, Ga. 

The Marietta's organ is combination of a 

Wurlitzer and a Page, two of the nation's 

largest theatre organs. When new it cost an 

estimated $55,000. 

Seven months ago Kalmbach began the 

job of assembling the mammoth instrument, 

with its 2,400 metal and wooden pipes of all 

sizes. An electronics engineer, he admitted 

buying the movie house at Marietta "primarily 

as a place to put it all together." 

Now that the organ is in place at the 

front of the theatre. Kalmbach plans to use 

it to complement revivals of early films. 

The building, erected as a film house in 

1908, provides an appropriate setting for 

old movies. It has been closed in recent 

months while being refurbished to resemble 

its early appearance. 

Fabian Leases Houses 

In 5 Slates to UAT 

HACKENSACK. N. J.—United Artists 

Theatres, under the terms of a long-term 

lease which is expected to take effect 

Wednesday (31), will take over operation of 

the entire Fabian Management Co. theatre 

circuit, it was announced recently by the 

Fabian home office in Hackensack, N.J. 

Headed by Edward L. Fabian, Fabian Management 

Co. operates 24 theatres in New 

Jersey, New York, Pennsylvania, Michigan 

and Virginia. 

The New Jersey houses which are expected 

to become part of UATC are the 

Bellevue in Upper Montclair, the Hyway 

in Fair Lawn, the Colonial in Pompton 

Lakes and the Rialto in Westfield. 

Walter Seltzer will produce "Wrong Side 

of the Sky" for MGM. 

MOVIE PROGRAMS 

Uit TWO COLOR MOVIE HERALDS AND 

y:*\ PROGRAMS FOR THE BEST RESULTS 

Lt*5

WASHINGTON 

president Jack Valenti states, in the Motion 

Picture Ass'n of America's just-published 

"1972: A Review of the World of 

Movies," the review "attempts to put the 

statistics of the movie in perspective, as well 

as examine the outreach of the American 

film in this land and around the world." 

In his closing prefactory sentences, the 

MPAA president wrote: "What we as an 

organization accept as our daily responsibility 

is in the long-term best interest of film 

creators, film craftsmen and technicians, distributors 

and exhibitors, management and 

labor and indeed in the best interest of our 

country. Our obligation to the public we 

serve is the prime pledge we try every day 

to redeem." 

Paul Fox, formerly with the Federal 

Communications Commission, now is affiliated 

with the Cable Television Information 

Center, according to W. Bowman Cutter, 

executive director. Fox, as the center's assistant 

staff engineer, will monitor and 

evaluate the changing technology of CATV 

and conduct engineering and system analysis 

of public policy issues relating to cable 

and telecommunications. TTie CTIC, a part 

of the Urban Institute, is 

a private nonprofit 

advisory group which assists local governments 

in the development of CATV in the 

public interest. 

Ron Steffensen is heading District Theatres' 

booking department during George 

Wheeler's absence, because of illness. Seymour 

Hoffman, vice-president in charge of 

the Richmond offices, was a recent visitor 

to the home office . . . District Theatres 

president Morton Gerber is mourning the 

recent death of his mother. 

Jerry Esbin, Philadelphia^based Columbia 

division manager, was here for the branch's 

holiday party, then, accompanied by branch 

manager Fred Sapperstein, attended in Baltimore 

the opening of George A. Brehm's 

Westview Cinema IV (Sapperstein's wife 

Bertha is United Artists branch secretary) 

. . . Barry Giberman, Columbia salesman. 

had a holiday vacation skiing at Aspen. 

Colo., which, he said, has four complete 

and separate mountains with 64 inches of 

natural snow and innumerable slopes and 

trails. The ambience created by this exciting 

sport extended throughout his two-week 

vacation . . . Head booker Harold Levy 

has moved into a house which he recently 

purchased in the Gaithersburg, Md., area. 

. . . 

Charles T. Jordan, Warner Bros, branch 

manager, invited exhibitors and a guest to a 

sneak preview of ".Steelyard Blues" at the 

K-B Langley Theatre Friday evening (12) 

The American Film Institute had a 

press screening of two George Cukor-directed 

Metro-Goldwyn-Mayer films, "The 

Actress" (1953) and "Adam's Rib" (1949). 

at MPAA Wednesday (3). The same films 

were shown the following Sunday evening 

(7) in the Eisenhower Theatre as part of 

"The Films of George Cukor." the opening 

series of AFI's programing at the Kennedy 

Center. 

Fritz Goldschmidt, Avco Embassy branch 

manager, made a swing through the Norfolk. 

Va.. area calling on exhibitors. 

Roy Thonipkins, Neighborhood Theatres 

northern Virginia division manager, which 

operates the Byrd Theatre in Arlington, Va., 

and George Sanner. manager of the Viers 

Mill Cinema in Wheaton, Md.. a part of 

Sidney Lust Theatres, are saying and proving 

by boxoffice gross receipts that there is 

a market in the suburbs for X-rated films. 

However, these two are the only hardtops in 

the suburbs showing so-called "hard-core" 

fare and at $3 admission. Some downtown 

theatres in this city are showing "mild" exploitation 

pictures for $5 per ticket. Both 

exhibitors said they turned to "adult" fare 

as a last resort. 

'Kid Stuff Matinees Are 

Appealing to Adults, Too 

HAGERSTOWN. MD.—Long Meadow 

Cinema advertises kiddies matinees every 

Saturday and Sunday, with all seats $1. The 

attractions are described as "strictly kid 

stuff" but the youngsters are invited to 

"bring mom and dad along." 

Tom Ferraro. Hagerstown Herald staffer, 

says the old-timers are getting their kicks, 

too, and he tells how: "Alonzo Hoffman, 

44, steps back into his childhood every 

Sunday afternoon. Armed with a carton 

of buttered popcorn and a cup of root beer, 

he settles down in a darkened movie theatre 

to watch Roy Rogers, Hopalong Cassidy 

and Gene Autry dashing across the screen 

in hot pursuit of bank robbers and cattle 

rustlers. 'Watching these movies makes me 

remember when me and my buddies were 

kids.' he reminisces. "We never missed a 

one.' 

"Hoffman makes his excursions into the 

past at Long Meadow Cinema, which recently 

initiated a series of weekend matinees 

featuring the cowboy movies of the 1930s, 

40s and '50s. But Hoffman no longer 

comes with his chums. Instead, he brings 

his 12-year-old son Dwight. 'I saw an ad 

for these films and 1 told my son he'd love 

"em," Hoffman explains. His son Dwight. 12, 

nods in agreement. 'I like 'em better than 

today's movies,' Dwight says, his father 

beaming. 'These have more adventure.' 

"E. Kenneth Ridenour. owner of the 

theatre, says scores of parents have thanked 

him for finding and showing the films. 

They wanted something they could bring 

their kids to that wasn't filled with cussing 

or sex, he explains. 'So I decided to get 

these. They love 'em.' 

"As ordered, the 

films are without sex or 

cussing. Gene Autry seems to prefer spending 

the night with his horse Champion instead 

of with some young, pretty damsel. 

And the strongest word Roy Rogers uses, 

even in a life-or-death situation, is 'gosh.' 

The villains 

are equally well-mannered. 

"So far. however, the 400-seat theatre 

has only been about half-filled for each of 

its 

eight weekend matinees. But Ridenour is 

confident attendance will go up 'once the 

kids and their moms and dads spread the 

word about what we got here.' Ridenour 

says about 25 per cent of his clientele has 

been adults. He points out that 'a lot of 

adults come here by themselves or with 

other adults. They liked the movies when 

they were young and just want to see them 

again.' Two men in their early 40s came 

to . . . "The Fighting Man of the Plains," 

which stars Randolph Scott. "My son 

couldn't make it this week,' one explained, 

'but I decided to come anyway. It beats anything 

on TV.' 

"Ridenour says it took him about three 

months to locate the old movie. But now, 

he says, he's located enough sources to stock 

his movie house for a year. He beams. 'I 

found a guy last week who has six Roy 

Rogers and a western serial of John Wayne. 

I couldn't believe it. It's great.' 

"He advertises his finds in the newspaper 

and in the lobby of the theatre, where 

original posters tout the coming of the 

white-hattcd heroes. A multicolored poster 

with a sketch of Roy Rogers announces the 

pending arrival of 'Susanna Pass.' It boasts 

Rogers as The King of the Cowboys' and 

celebrates his mount Trigger as 'the smartest 

horse in the world.' 

"Next to Rogers poster is a black and 

white sign for Gene Autry. starring in 

'Riders 

in the Whistling Pines.' Despite Rogers' 

claims, the poster lists Autry as the 'world's 

greatest cowboy' and proclaims his steed 

Champion as the 'world's wonder horse.' 

"Robert Snyder, 46. admired the posters 

Sunday as he munched on popcorn. He's an 

admitted cowboy enthusiast who says he's 

seen all the old movies at the theatre and 

promises to see 'a lot more.' 'They're all my 

favorites.' Snyder says. 'They're all the 

greatest.' He pauses and adds. 'I'm glad the 

theatre is showing 'em so young kids will 

have the chance to see 'em. And because 

it'll give us old-timers another chance to 

appreciate 'em,' " 

Obscenity Charge Dropped 

JERSEY CITY. N.J.—Judge Samuel 

Lanzet. Jersey City municipal court, has 

dropped charges against Kenneth Holland, 

manager of the Roosevelt Drive-In. Route 

440. The theatreman had been charged with 

"showing an obscene film" after p)olice confiscated 

the motion picture "School Girls 

Growing Up." Holland said the theatre 

would not show any X-rated films in the 

future. 

GCC Twin in Jersey City 

JERSEY CITY. N. J.—In a recent North 

Jersey news column, it erroneously was reported 

that the Hudson Plaza Twin cinemas 

1 and 2. which were opened last month, 

were located in West Paterson. N.J. The 

two theatres, operated by General Cinema 

Corp.. arc located in Jersey City. 

] 

E-8 BOXOFFICE :: January 15, 1973

— 

NEWS AND VIEWS OF THE PRODUCTION CENTER 

(Hollywood Office—6425 Hollywood Blvd., 465-1186) 

G. Carleton Hunt Retires; 

Deluxe General Chairman 

HOLLYWOOD—G. Carleton Hunt, retiring 

chairman of the board of DeLuxe 

General. Inc., motion 

picture laboratories, 

^'"'%it- 

T **^'i was honored at a 

cocktail party held at 

the Beverly Wilshire 

Hotel. Beverly Hills. 

December 29. Several 

hundred guests were 

on hand as Robert T. 

Kreiman. president of 

DeLuxe General, in- 

^ ^ ,, troduced Wilton R. 

G. Carleton Hunt „ ^ , ^^ president of 

the Society of Motion Picture and Television 

Engineers, who presented Hunt with 

a commemorative plaque from the SMPTE. 

The plaque was inscribed: "The Society 

of Motion Picture and Television Engineers 

has awarded G. Carleton Hunt this special 

commendation for his initiative, dedication 

and leadership in the SMPTE and in the 

motion picture industry—Dec. 22. 1972 

Wilton R. Holm, president. SMPTE." 

Kreiman then presented Hunt with a 

scroll containing the names of all the laboratory 

employees and the message: "In recognition 

and sincere appreciation of the 

many years G. Carleton Hunt dedicated to 

providing leadership for DeLuxe General, 

Inc., we, the employees who benefited so 

richly from his guidance and friendship, 

wish to say thanks." 

KKI's 'Gardener' Screened 

Jan. 8 for Distributors 

HOLLYWOOD—Producer Chalmer G. 

Kirkbridge jr. and director Jim Kay brought 

their KKI Films production. "The Gardener." 

here Monday (8) for a series of distributor 

screenings. 

Starring Katharine Houghton in 

her first 

role since "Guess Who's Coming to Dinner," 

the film was made entirely in Puerto 

Rico under an agreement with the Economic 

Development Authority of the island and 

the New York-based production company 

headed by Kirkbridge and Kay. 

In addition to Miss Houghton, the film 

also stars Joe Dallesandro. who has appeared 

in a number of Andy Warhol productions, 

and Rita Gam. 

Richard Sarafian replaces Brian Hutton 

as director for MGM's "Night Watch." 

American Financial Corp. to Raise 

Interest in NGC to 43 Per Cent 

LOS ANGELES — American 

Financial 

Corp., based in Cincinnati. Ohio, and holder 

of 22 per cent interest in National Genera! 

Corp. since last year, will attempt to increase 

its NGC holdings to 43 per cent, it 

was announced jointly by the two companies. 

To reach the new level. AFC proposes 

to acquire about 1.000,000 common shares 

of NGC stock from Eugene V. Klein, chairman 

of National General, and other members 

of the management, including Daniel 

Schwartz, executive vice-president. If this 

transaction goes through, the Wall Street 

Journal said in a report of the announcement, 

Klein and Schwartz would resign as 

National General e.xecutives. 

Klein Post to Lindner 

Succeeding Klein would be Carl H. Lindner. 

American Financial's chief executive, 

as National General's chairman of the board 

and Charles H. Keating jr.. AFC's executive 

vice-president, succeeding Schwartz. Both 

Lindner and Keating would retain their 

present positions with American Financial. 

American Financial said the transaction 

with Klein, Schwartz and others for the 

million shares should be completed by 

March. After that, a tender or merger offer 

may be made to other NGC shareholders. 

AFC would acquire the million shares by 

issuing, for each NGC share so acquired, 

$7.50 in cash, a 4 per cent secured, nontransferable 

ten-year $42.50 note and sevenyear 

nontransferable warrant to purchase an 

American Financial common share for 

$22.50. Three months after issuance would 

have to elapse before the warrants would 

be exercisable. 

Would Get Same Offer 

Should the later tender or merger offer 

be extended to other National General 

shareholders, they would be offered practically 

the same package or an alternative. 

This alternative offer would include $5 in 

cash, an 81 j per cent ten-year senior unsecured 

$15 note and American Financial 

common stock valued at $23 for each share 

of National General stock held. 

The approval of regulatory authorities 

would be necessary for both the transaction 

regarding the Klein-Schwartz, et al, stock 

and for the later tender or merger offer, 

the companies said. 

National General's major operations are 

National General Theatres, National General 

Pictures. Great American Insurance 

Group. Bantam Books Co., and Grosset & 

Dunlop. book publishers. AFC's subsidiaries 

include the Provident Bank of Cincinnati, 

the Cincinnati Enquirer newspaper, 

American Continental Homes. Inc., American 

Financial Leasing & Services Co, and 

United Liberty Life Insurance Co. 

'Tom Sawyer' Stamp Issue 

May Boost APJAC's Film 

HOLLYWOOD — Producer Arthur P. 

Jacobs had artist Norman Rockwell autograph 

many of the Tom Sawyer covers for 

the eight-cent stamp issued by the post 

office. These were bought by Jacobs and 

given to his employees. Over $1,000 was 

spent on stamp covers by the producer 

whose film. "Tom Sawyer." will be issued 

this year. 

Jack Hirshberg. public relations director 

for APJAC, Jacobs' firm, has been interested 

in Mark Twain since childhood. In 

this instance, his idea was to approach 

Missouri tourism officials with the proposal 

that a stamp commemorating the writer's 

"Tom Sawyer" could be of general interest. 

Many concurred and the result was that the 

U.S. Postal Service issued such a stamp. 

The Hannibal, Mo., postmaster cooperated, 

sending out first covers (envelopes 

addressed from Hannibal) on the day the 

stamps went on sale. Hirshberg said that 

over 800.000 inquiries were received by the 

postmaster in the town of 18,000. location 

of the Tom Sawyer adventures, for the 

covers which will appreciate in value, 

A gigantic problem was created for the 

post office there but. in any case, the stamp 

issue could be a great promotional boost 

for Jacobs' film version of "Tom Sawyer." 

The commemorative stamp, incidentally, 

came 100 years after Twain started to work 

on a "Tom Sawyer" play but dropped this 

plan 

and wrote the book. 

Art Sarno Joins PR Firm 

As Account Executive 

HOLLYWOOD—The appointment of 

Art Sarno as an account executive in the 

Los Angeles office of Harshe-Rotman & 

Druck was announced by Robert C. Will, 

senior 

vice-president. 

BOXOmCE :; January 15, 1973 W-1

Hollywood 

Happenings 

Getaway," became the 158th celebrity to 

be honored in a tradition that started 45 

years ago, according to Nat D. Fellman, 

president of National General Theatres! 

THE 45TH ACADEMY AWARDS season 

officially has opened with the mailing 

of preliminary ballots for the selection 

of achievements to be considered for nomination 

for Oscars in six categories by the 

Academy of Motion Picture Arts and 

Sciences. 

• 

Elliot Schick, post-production manager 

for American International Pictures' "Dillinger," 

"Frogs" and "Bunny O'Hare," has 

taken offices at AIP to assist in production 

of several upcoming features. 

* 

Sen. Edward M. Kennedy of Massachusetts 

was the featured speaker recently at a 

dinner honoring Mr. and Mrs. Eugene L. 

Wyman. The Wymans received the Scopus 

Award of the Western states region of the 

American Friends of the Hebrew University, 

the highest award conferred by the 

Jerusalem-based university. 

• 

Nelson Riddle and his orchestra highlighted 

the centennial salute to Paramount 

Pictures' founder Adolph Zukor at a special 

birthday tribute held Sunday (7) in the 

International Ballroom of the Beverly Hilton 

Hotel. 

The American Film Institute has commissioned 

12 new research projects designed 

to enlarge and strengthen the body of 

American film history. These projects, totaling 

$11,500, are the second round of grants 

for 1972 from a $150,000 three-year grant 

provided by the Louis B. Mayer Foundation 

to the AFI. 

• 

Billy H. Hunt, executive vice-president of 

the Ass'n of Motion Picture and Television 

Producers, has been elected chairman of the 

Writers Guild Pension Plan, succeeding 

John Furia jr., WGA. 

* 

Capital Productions' Lou Peralta says, 

"It's been quite some time since a good 

jungle adventure film has been released," 

so his next family-type film is "Luana." 

"We're banking on the fact that people still 

enjoy this kind of film. Again, we will be 

merchandising the product with toys and 

contests. We might give some free trips to 

Africa!", Peralta added. 

• 

Press releases on "Dillinger" from AIP 

come full of shotgun holes, announcing that 

Curtis Books plans to publish "Dillinger" 

in paperback, releasing it simultaneously 

W-2 

with the film in June. Second assistant director 

on the motion picture is Ron Martinz, 

one of a growing number of Chicanes 

moving up in the film industry. 

• 

In an expansion of its executive and 

creative staff, Alan Landsburg Productions, 

a subsidiary of General Electric's Tomorrow 

Entertainment, has signed Stanley 

Chase to create, develop and produce new 

projects. 

• 

Kelley Miles, the beautiful young daughter 

of actress Vera Miles, has been selected 

Miss Golden Globe 1973 by the Hollywood 

Foreign Press Ass'n. 

• 

Boxoffice International Film Distributors 

has completed for release five R-rated features 

as part of its 1973 product lineup, 

according to Harry Novak, president. 

• 

At its December awards luncheon, the 

Southern California Motion Picture Council 

honored producer-director Ralph Nelson 

with a merit award for his "Flight of the 

Doves" and presented Peter H. Hunt with 

a musical award for Columbia Pictures' 

"1776." 

* 

Stephanie Shaffer has been named awards 

manager of the American Broadcasting Cos.. 

it was announced by Ellis O. Moore, vicepresident 

in charge of public 

ABC. 

relations for 

* 

George Stevens jr., director of the American 

Film Institute. John F. Kennedy Center 

for the Performing Arts in Washington, 

D.C.. and Arthur H. Thornhill jr.. president 

of Little, Brown & Co. of Boston, announced 

that Little, Brown & Co. will be the publisher 

of a series of books on film including 

AFI-sponsored projects and outstanding 

manuscripts which receive AFI endorsement. 

• 

Sybil Brand has accepted the request by 

George Bagnall of the Motion Picture and 

Television Fund to serve as chairman of 

the March 6 world premiere of Ross 

Hunter's musical production for Columbia 

Pictures, "Lost Horizon." Proceeds will 

benefit the MPTF's hospital and home in 

Woodland Hills, according to Bagnall. 

• 

A major tie-in with Ace Books has been 

arranged for Warner Bros.' upcoming western, 

"The Train Robbers," starring John 

Wayne. Ann-Margret and Rod Taylor. A 

sample "Read the Book, See the Movie" 

window card is being mailed to all book 

distributors and retail outlets. 

Movie star Ali MacGraw has left her 

hand and footprints in cement in the forecourt 

of Grauman's Chinese Theatre. Miss 

MacGraw. who soared to stardom in the 

romantic film, "Love Story," and next will 

be seen opposite Steve McQueen in "The 

operators of the world-famed showplace oil 

Hollywood Boulevard. The last personality 

to leave his "prints" imbedded in cement 

was Gene Kelly on Nov. 24, 1969. No star 

was cited for the honor in 1970 and 1971. 

• 

Steve Allen's birthday December 26 also 

was the date of the world, premiere of 

Allen and Rod Serling's musical, "Storm in 

Winter." at San Diego's Off-Broadway 

Theatre. 

• 

Dr. Richard H. Vetter, vice-president of 

the Todd-AO Corp., and his associate John 

Farley returned from their trip to England 

and Europe. In England they met with 

Edmund Chilton, managing director of 

Rank Audio-Visual, and members of his 

staff to coordinate the extensive plans for 

promoting the new Todd-AO anamorphic 

lens system for 1973. 

• 

Carol Lynley, who makes her debut as 

a singer in "The Poseidon Adventure," returned 

from six Eastern and Midwestern 

cities, where the picture opened, in time for 

the Los Angeles opening December 14 and 

to take part in the press activities. 

* 

David Mirisch and Mark Landis have 

established a new publicity firm to be called 

Mirisch & Landis Public Relations, located 

at 1901 Avenue of the Stars, Century City. 

• 

Director Martin Ritt has been set by Universal 

Pictures for a five-city promotion 

tour in connection with "Pete 'n' Tillie." 

which will take him to Philadelphia, New 

York. Cincinnati. Denver and Washington, 

DC. 

• 

The current issue of Cosmopolitan Magazine 

devotes six pages to an illustrated 

article on Raquel Welch, who stars with 

Richard Benjamin, Dyan Cannon, James 

Mason and Joan Hackett in "The Last of 

Sheila," the Herb Ross film for Warner 

Bros. 

• 

Stan Taylor, who is attending the American 

Film Institute on a fihnmaking fellowship, 

will work as assistant to producer 

Robert Papazian on American International's 

"Coffy," currently shooting on Los 

Angeles locations with Jack Hill directing 

from a screenplay written by him. Pam 

Grier is starred in the title role. Bob Minor 

was selected as stunt coordinator and Paul 

Lohmann is handling the cinematography. 

Taylor wrote, directed, produced and' edited 

"Blood's Way." This short was shown at 

the recent Los Angeles International Film 

Exposition and at United Artists' Four Star 

Theatre to qualify for Academy Award 

consideration. 

• 

The "Mame" company went to the Huntington 

Library Monday (8) for the first of 

12 Southern California locations, which 

will include the Disney Ranch, Exposition 

(Continued on page W-4) 


lie vvctu. i&> over*' 

'W 

Salt Lake City — Herb 


Perry 



& joe Connolly 

New York — Joe Stittel 

& Sheldon Spero

— 

— 

— 

— 

— 

— — 

— 

— 

— 

—— 

— 

— 

'Jeremiah Johnson/ 

Heartbreak Kid 

Share LA Grossing Lead With 600s 

LOS ANGELES— "Jeremiah Johnson," a 

high ranking grosser in most cities where 

it opened during the Christmas-New Year's 

hoHday, and "The Heartbreak Kid" shared 

the Los Angeles No. 1 barometer ranking, 

each grossing 600 in a second week. "Jeremiah 

Johnson" is playing at Avco Cinema 

Center 3 and "The Heartbreak Kid" at the 

UA Westwood Theatre. Closest challenger to 

this front-running pair was "Man of La 

Mancha," which garnered 500 in a third 

week at the Fox Wilshire. The list was 

sprinkled with i>ercentages in the 200s and 

high 100-200 range but the week's only 

300-class films were "The King of Marvin 

Gardens" (350) and "Sleuth" (330). 


ABC Century City 1, Pix Pete 'n' Tillre 

(Univ), 2nd wk 1 90 

ABC Century City 2 The Greot Woltz (MGM), 

9th wk 130 

Avco Cinema Center 1, Pacific ^The Getaway 

(NGP), 2nd wk 290 

Avco Cinema Center 2 The Effect of 

Gamma Rays on Man-in-the-Moon Marigolds 

(20th-Fox), 2nd wk 200 

Avco Cinema Center 3 Jeremiah Johnson (WB), 

2nd wk 600 

Beverly Young Winston (Col), 8tti wk 215 

Bruin Sieuth (20th-Fox), 3rd wk 330 

Chinese Up the Sandbox (NGP), 2nd wk 210 

Cinema The Nurses (SR), 7th wk 200 

Crest Cinema, Hollywood Cinema The Life and 

Times of Judge Roy Bean (NGP), 2nd wk 150 

Egyptian, UA Cinema Center 3 The Poseidon 

Adventure (20th-Fox), 3rd wk 290 

Fine Arts Fellini's Roma (UA), 7th wk 85 

Fox Hollywood Sounder (20th-Fox), 2nd wk. ..100 

Fox Wilshire Man of La Mancha (UA), 3rd wk. 500 

Music Hall The Emigrants (WB), 11th wk 160 

National 1776 (Col), 2nd wk 115 

Pocific, Beverly Hills—Travels With My Aunt 

(MGM), 2nd wk 280 

Plaza Images (Col), 2nd wk 235 

Regent— Ploy It as It Lays (Univ), 7th wk 185 

UA Cinema Center 1 The King of Marvin 

Gardens (Col), 2nd wk 350 

UA Cinema Center 2 The Discreet Charm of the 

Bourgeoisie (20th-Fox), 6th wk 280 

UA Westwood The Heartbreak Kid (20th-Fox) 

' 

2nd wk 600 

Village Avanti (UA), 2nd wk. . 

150 

Vogue Across 110th Street (UA) 3rd wi

Bill Underbills Lease 

Ozoner to Don Dunham 

TWENTYNINE PALMS. CALIF. — 

When Bill and Prudence Underbill turned 

over their keys to the Starlite Twin Drive- 

In Monday (1) to Albuquerque theatreman 

Don D. Dunham, 35 years of pioneering in 

the motion picture business in this city came 

to a close. The Underbills effected a longterm 

lease with Dunham, who also will operate 

the new hardtop proposed by Mary 

V. Nicoli. The Rollcrrink on the ten acres 

leased by the Underbills to Dunham will 

be reactivated by him. augmenting community 

recreational activities. The Underbills 

also pioneered the roller skating rink business 

here, having built the first one in 1939 

to bring this sport to area residents. 

Bill Underbill is known here familiarly 

as "Pop Corn" but is recognized on Filmrow 

in Los Angeles as one of the oldest 

theatre owners and operators. The Twentynine 

Palms Theatre was opened in 1937 

and early settlers watched first-run movies 

on a screen made of a white sheet. This 

then was the only entertainment afforded 

the sparsely settled desert area. 

In 1946 the Underbills built the modem 

indoor theatre at Adobe Road and Two- 

Mile Road. TTiey operated this house many 

years until they constructed the Starlite 

Drive-In across from the post office. The 

Underbills also pioneered in 1945 the Idyllwild 

Rustic Theatre, which they sold. 

In 1928 Bill came to Twentynine Palms 

(he was 29) from Pasadena, Calif., and 

homesteaded. His slogan always has been 

"In 29 Since 28." He started the Desert 

Trail newspaper in 1935 and throughout 

the years was identified with any and all 

progressive movements in the desert community. 

Since his marriage to Prudence, also 

of Pasadena, in 1941, they have worked 

together constantly in their various business 

ventures. 

The Underbills will remain in Twentynine 

Palms at their Broadview home on Sunnyslope 

Drive and continue with other business 

interests and holdings. 

Dunham joins the business fraternity of 

Twentynine Palms well versed in exhibition, 

having operated several theatres in Albuquerque 

as well as having contacts with all 

the major picture exchanges and distributors. 

$1 Admission Announced 

By Theatre in Pasadena 

PASADENA. CALIF.—Lawrence Toll, 

manager of the Uptown Theatre, 236 East 

Colorado Blvd., announced in late November 

that the showhouse was inaugurating 

reduced rates for patrons. For the first hour 

after the boxoffice opens, a general admission 

price of $1 is charged for all seats. 

The reduction. Toll explained, was made 

to benefit those families who prefer the 

bargain early evening shows as well as to 

accommodate senior citizens. 

The Uptown Theatre has been undergoing 

a complete modernization program in 

recent months. 

TENT 25 OFFICERS AND CREW—New officers and crew of Variety 

Club of Southern California Tent 25, Los Angeles, pose for their first picture upon 

being sworn in for the 1973 term. Seated, left to right, are Nat D. Fellman. second 

assistant chief barker; Sherrill C. Convin, international president of Variety Clubs, 

who officiated at installation ceremonies; Joseph Sinay, chief barker; Mike Frankovich, 

international vice-president, and Milton I. Moritz, first assistant chief barker. 

Standing, left to right, are Murray Propper, dough guy; Whitney Stine, property 

master, and canvasmen Thomas Fenno, Jay Stewart and Harvey Westfall. Absent 

at the time the photo was taken were canvasmen Michael Viner. Joe Smith and 

Arthur Silber. 

LOS ANGELES 

Qharles Pati. former executive vice-president 

of Technicolor, has been elected 

chairman of the board and chief executive 

officer of Pathway International Corp. 

Pathway's executive offices are at 8920 Wilshire 

Blvd.. Beverly Hills. 

Following a record-breaking 13-month 

roadshow engagement at the Fox-Wilshire. 

"Fiddler on the Roof" opened at ten selected 

hardtops and drive-ins in the Los Angeles 

area on a continuous-performance basis. 

The picture is the winner of three Academy 

Awards and many other honors. 

"Up the Sandbox." the First Artists production 

starring Barbra Streisand, opened 

December 21 at Grauman's Chinese Theatre. 

Irvin Kershner directed the National 

General Pictures release, which is based on 

Ann Richardson Riophe's novel of the same 

name . . . "Travels With My Aunt" opened 

an exclusive Los Angeles engagement December 

20 at Pacific Theatres" Beverly Hills 

Theatre. The film combines the Academy 

Award-winning talents of director George 

Cukor and actress Maggie Smith. The film, 

produced for Metro-Goldwyn-Mayer by 

Robert Fryer and James Cresson, opened 

simultaneously in Orange at ABC City 

Theatre 1, 

Jerry Weintraub. chairman of Management 

III, and Sal Bonafede. head of the 

West Coast offices, arrived in Hollywood 

from New York for business sessions. 

Herb Jaffe. recently turned independent 

producer and former vice-president of 

United Artists" worldwide production, has 

established headquarters at the Goldwyn 

Studios, according to Goldwyn general manager 

Jack Foreman, Jaffe is at work on two 

feature-length films. "High Rise"' and "Savage 

Is Loose." 

Edward Shaw & Associates has been retained 

by United General Theatres as national 

public relations counsel. 

Leo Jaffe, 

president of Columbia Pictures 

Industries, arrived in Hollywood for a series 

of meetings with Columbia executives and 

to attend the Adolpb Zukor 100th birthday 

celebration held Sunday evening (7) at the 

Beverly Hilton Hotel. 

As the new year begins. Hollywood 

Boulevard faces difficult competition from 

the 14 screens in Westwood with some 

trepidation. There is no doubt that the Hollywood 

Chamber of Commerce, which long 

has taken all the bows for the movie city, 

has to move fast and revise its attitudes and 

plans if the famous street is to retain its 

status as a first-run area. The industry, too. 

has to move toward a day-and-date situation, 

where the big play on ojjenings, 

which now stretch into the surrounding 

cities in the county on the major film distributors' 

showcase situations, causes lost 

audiences for this spot: otherwise, the fiveyear 

revival of the boulevard will find itself 

something like New York"s Eighth Avenue. 

These are the pronouncements of a major 

film executive who looks at the realities of 

exhibition. One man who owns a building 

on "the street of sighs" notes that the 

world's famous corners—Hollywood and 

Vine, Broadway and 42nd Street and Picadilly 

Circus in London, England, as well as 

others—no longer bring the tourists they 

did in the past. As the majors vacate their 

Hollywood Boulevard responsibilities, the 

independents are having a field day. If only 

for the moment, until some of the better 

pictures open, there is a chance for the 


BOXOFFICE January 15, 1973 

W-5

. . . Buena 

Jerome F. 

Sorenson New President 

Of San Diego Area Managers Assn 

SAN DIEGO. CALIF.—New officers of 

the Theatre Managers Ass'n of Greater San 

Diego took office Monday (1), following an 

Officers and directors of the Theatre 

Managers Ass'n of Greater San Diego, 

elected in November, took office Monday 

(1). Front row, left to right, secretary-treasurer 

Jean Brown. Village Theatre; 

president Jerome F. Sorenson, 

Aztec and Casino theatres, and vicepresident 

Clark Jordan, Loma Theatre. 

Members of the board of directors, 

back row, left to right, are: John Ellison, 

California Theatres; Royal Walker, 

Plaza Theatre; Bill Upham, Pacific 

Theatres; Gene Medhurst, B-J Theatres, 

and William Russo, president, El 

Dorado Enterprises. Executive secretary 

Ingrid Camarda was not present 

for photo. 

election held in November at the Imperial 

House here. The election committee consisted 

of Jerry Willits, manager of the Alvarado 

Drive-In; Ingrid Camarda, manager 

of the Guild Theatre, and Gordon Atkinson, 

manager of the North Park Theatre. Jerome 

F. Sorenson, manager of the Aztec and 

Casino theatres and also secretary-treasurer 

of the TMAGSD, verified. 

Officers for 1973 are as follows: president, 

Jerome F. Sorenson. manager of the 

Aztec and Casino theatres; vice-president, 

Clark Jordan, Loma Theatre manager; secretary-treasurer, 

Jean Brown. Village Theatre 

manager, and executive secretary. Ingrid 

Camarda. 

FINER PROJECTION-SUPER ECONOMY 

Hurley 

iCREENS 

Ask Your Supply Dealer or 

V/rite 

HURLEY SCREEN COMPANY, Int. 

2« Sarah Driva Farmlngdala, L I., N. Y., 11 735 

Members of the board of directors of the 

Theatre Managers Ass'n of Greater San 

Diego for the coming year are William 

Russo. president. El Dorado Enterprises; Bill 

Upham, district manager. Pacific Theatres; 

Gene Medhurst. district manager, B-J Theatres; 

Royal Walker, assistant general manager. 

Preferred Theatres, and John Ellison, 

manager, California Theatres. 

Retiring officers of the association included: 

president. Royal F. Walker, manager. 

Plaza Theatre; vice-president; William 

Mauck, manager. Valley Circle Theatre; 

secretary-treasurer. Jerome F. Sorenson. 

manager. Aztec and Casino theatres; executive 

secretary. Jean Brown, manager. Village 

Theatre, and board of directors members 

Bill Upham, district manager, Pacific Theatres; 

Art Thomas, district manager, Spreckels 

Theatres; Gene Medhurst, district manager. 

B-J Theatres, and Clark Jordan, manager. 

Loma Theatre. 

The retiring president, vice-president and 

secretary-treasurer received a plaque commemorating 

their service, given for the first 

time this year. Each plaque was inscribed 

with an Oscar, with torch on each side and, 

in the upper left-hand corner, a film reel, 

plus a plate with each individual's name, 

title and the period of service. Other board 

members were given a certificate of appreciation 

for services rendered. 

SAN FRANCISCO 

Pud Wiggins, ABC Theatres district manager 

for the circuit's Sacramento 

houses, was in the main office here for a 

few days to fill in for Juanita Crowe, who 

was hospitalized recently. She's recuperating 

and doing well. A phone call or card to her 

at Hahnemann Hospital in this city certainly 

would be welcomed. 

A third generationite of the Hyman Levin 

theatrical family is back on Market Street. 

Wally Levin recently took over the Regal 

Theatre on a three-films-per-change policy. 

He formerly operated the Hub Theatre on 

Market Street and his satirical messages on 

the marquee always drew comments from 

the local press as well as from passersby 

Vista held its annual after- 

Christmas bash at the office on Beach 

Street Friday. December 29. The only one 

absent from the staff was booker Ron Fernandez, 

who was away on his vacation. 

Dick Miller, most recently of Los Angeles, 

has joined the booking department at 

Warner Bros. 

Condolences are extended to Irving Sochin. 

20th Century-Fox division sales execuluve. 

whose father Michael Sochin, 87, of 

Revere, Mass., died December 18. 

Pat Domerofski, for 18 years (off and 

on) with Warner Bros., was given a farewell 

luncheon by her co-workers as she exited 

her position as booker. 

On the temporary inactive list, with 

temporary hospitalization, were Bob Marine, 

booker at Universal, and Louis Spitzler. 

manager of the Regency II Theatre. 

Audrey Jacobs, operator of the Capitola 

Theatre in Capitola. returned from a short 

"Shamus," the Burt 

trip to Europe . . . 

Reynoids-Dyan Cannon starrer from Columbia, 

was previewed New Year's Eve at 

the Coliseum. Ghiradelli Square Cinema, 

Market Street Cinema and the Serramonte 

6 in Daly City. The film is slated to open 

its regular run at the same four theatres 

Wednesday (31) . . . Fred Smith, formerly 

with the American International Pictures 

sales staff here and now holding down the 

same position in Denver with AIP. came 

through town during the Christmas holidays 

to visit family and friends. 

Mary Costa, star of Metro-Goldwyn- 

Mayer's "The Great Waltz," made two personal 

appearances in northern California 

recently, the first one being December 19 

in San Jose, where the film bowed to a PAL 

benefit audience at the Century 23 Theatre. 

The following night Miss Costa was the 

guest of honor at the Cinema 21 in our 

town . . . Andrew Stone, producer and director 

of "The Great Waltz." was in town 

Friday (5) to visit friends (he was born in 

Oakland) and managed to get in a few 

words on behalf of the film with members 

of the Bay area press. 

Pat Lachnit of Blumenfeld Theatres 

should be back working at her desk soon, 

hopefully by the time this hits the press. 

She's been recuperating from a minor operation. 

LOS ANGELES 


independents to move forward faster than 

their usual speed in breaking into good 100 

per cent location theatres. Product is needed, 

whether it be R. PG or higher. This is 

a decisive year for Hollywood Boulevard. 

E. D. "Eddy" Harris, formerly Beverly 

Canon manager and publicist and now doing 

special assignments for all entertainment 

media, is handling chores for the vacationing 

manager at Bob Helm's new Bay Twin 

Theatre in Pacific Palisades. 

Ozoner Permit Denied 

COMPTON. CALIF.—The Carson City 

Council has denied permission to build a 

drive-in theatre and swap meet facility on 

Del Amo between Figueroa and Main, requested 

by Pioneer Theatres of Gardena. 

Calif. The firm previously had been denied 

a permit for the facility by the city planning 

commission. Pioneer now may make application 

again in six months. 

W-6 BOXOFFICE ;: January 15, 1973

Tough Obscenity Law 

Goal in New Mexico 

ALBUQUERQUE—An attempt will be 

made in the upcoming session of the state 

legislature to pass a tough obscenity law 

for New Mexico. Albuquerque Democratic 

State Rep. Bennie Aragon said here that 

he would introduce a bill which would ban 

obscene books, newspapers, magazines and 

TV programs. 

Rep. Aragon said his bill would be a 

constitutional amendment that would have 

to be voted on by the public. He stated 

that it would be similar to the recently proposed 

California amendment which was defeated 

last fall. 

The bill would include the mushrooming 

"adult" movie theatres. Aragon said, and 

also would affect such award-winning X- 

rated motion pictures as "A Clockwork 

Orange" and "Midnight Cowboy" and Playboy 

Magazine. 

Aragon's bill calls for a maximum fine 

of $100 and six months in jail but if minors 

are involved the fine would go up to $1,000 

and a sentence to a year in jail. 

The 1973 session of the legislature opens 

in Santa Fe, N.M., Tuesday (16). 

Unique La Paloma Cinema 

Has Varied Attractions 

ENCINITAS. CALIF.—The La Paloma 

entertainment complex here, operated by 

partners Jack Barnard and Mark Dean, was 

opened in March 1972 and has been offering 

vintage films, new foreign films or 

films for selective audiences, such as surfing 

and rock music motion pictures. Included in 

the enterprise, besides the cinema, is a coffee 

house and bookstore that is 

run with the 

assistance of friends. 

Dean says he originally leased the building 

with the idea of running a multimedia 

place for movies, plays and concerts and all 

the remodeling of the building has been 

done with that in mind. 

"We already have done a concert here. 

We had a Woodie Guthrie benefit concert 

and John Hartford and Will Geer were over 

here. It was an all-day thing. We haven't 

done any plays yet but we have been talking 

to people about one-act plays or rock operas," 

said Dean. 

Among those who aid in running the 

multifaceted operation are Dick Heacock. 

who teaches the history of film at Palomar 

College and helps with the booking, and 

Diane Heacock, who runs the bookstore. 

Diane stocks what she likes in children's 

books, social sciences, changing lifestyles, 

literature and poetry, as well as religious 

and occult books. 

Steve and Sue Byant helm the coffee 

house, operating it and booking entertainment 

in it, too. Jim Johnson does the bookkeeping 

from day to day. 

Dean said that Jack Barnard formerly 

was the president of a chain of radio stations 

and also has had experience in advertising. 

"He expressed an interest in the idea 

and we happened to work well together, so 

that's how it is," Dean explained. 

The whole group has a meeting every 

week at which they work out a schedule of 

what to show in the theatre. The auditorium 

offers an option in seating. The center seats 

are the standard theatre chairs that would 

be found in most cinemas. At the sides arc 

divan-like seats with a shelf in front for 

setting soft drinks, hot dogs or popcorn. 

"This is the only theatre I've ever seen 

where the side seats fill up first." remarked 

Dean. 

After a film showing, patrons can go 

with their friends to the coffee house to talk 

over with coffee or chocolate drinks and 

it 

special pastries. "We are remodeling now 

and will offer a wider menu as well as wine 

and beer. We plan to keep the same atmosphere 

though," Dean said. "We are aiming 

for a more aware film audience and not 

any particular age group." 

The La Paloma is approximately 17 miles 

north of Pacific Beach on Interstate 5. A 

nostalgic trip to yesterday or an excursion 

into the frontiers of filmmaking—both are 

served in comfort in the intimate showplace. 

Cooperstein Exits Canyon 

To Form New Corporation 

PHOENLK—Ed Cooperstein, after two 

years as president and general manager of 

Canyon Films, resigned those positions effective 

Dec. 31, 1972. An audio-visual production 

company in Phoenix, Canyon Films 

is owned by Denver-based Elba Systems 

Corp. 

Cooperstein announced that he has 

formed a new Arizona company, ACE 

Communications & Entertainment Corp.. 

which will devote itself to motion picture, 

broadcasting and related mass communication 

arts fields. He indicated that a press 

conference and cocktail party scheduled for 

mid-January would detail plans of the company. 

After starting as director of sales development 

at Canyon Films in November 1970, 

Cooperstein was appointed vice-president 

and general manager in January 1971. In 

December 1971 he was elected president. 

Theatre Marquee Titles 

Protested by Residents 

TORRANCE, CALIF.—The Fox Peninsula 

marquee is creating complaints for 

Rolling Hills Estates councilnien. Since the 

theatre was remodeled and reopened in 

November as a twin cinema, residents insist 

the marquee—the only one on the Palos 

Verdes Peninsula—has displayed a series of 

X and R-rated movie titles. Some now think 

the trend has gone too far. 

"This is a family community and the 

theatre should reflect the mores of the 

community," one caller told the city. 

The owner of the Fox, National General 

Corp., has been before the planning commission 

seeking a variance from the code 

so it can erect an even larger sign, according 

to Councilman Art Greenherg. And. at 

a recent meeting, the commissioners approved 

the variance. 

United General Opens 

Malibu's 1st Cinema 

MALIBU, CALIF.— United General's 

Malibu Cinema, the first theatre in this city, 

opened in mid-December on the West Pacific 

Coast Highway, a half-mile north of 

Malibu Pier. Premier attractions in the new 

movie house were "The Candidate" and 

"Man in the Wilderness." 

Showings will start daily at 7 p.m.. with 

matinees on Saturdays and Sundays at 

2 p.m. 

New Mexico Plans to Hypo 

Film-Attracling Efforts 

ALBUQUERQUE — Gov. Bruce King, 

cognizant of the fact that movie-making 

skidded in New Mexico during 1972, plans 

a review of film-attracting practices. Speaking 

at a noon luncheon of the Albuquerque 

Press Club here. King said he may enlarge 

his nine-member Film Industry Commission 

to upwards of 50 "interested persons." He 

also said he personally may lead another 

contingent of New Mexicans to Hollywood 

on another trip to bring back production to 

the state. 

King, noting that there has been strong 

competition from neighboring states in attracting 

filmmakers, said he felt more use 

should be made of the state's West Coast 

liaison man Fred Banker. 

Gov. King lauded the starting of the filmattracting 

project by his predecessor Gov. 

David Cargo, who was in the audience at 

the luncheon. During the question-and-answer 

period. Cargo volunteered to serve on 

King's movie commission and King said he 

would use Cargo. 

Since the film drive started in New Mexico 

under Cargo m 1967, a total of 57 features 

(with total budgets of more than $89,- 

000,000) have been shot partially or totally 

in the state. 

The best single year was 1971. when 28 

films with total budgets of $29,000,000 

were filmed in New Mexico. 

King said the movie-attracting project 

is "an area where we do need work" and 

promised a full review of the entire program 

by his office shortly. 

Mrs. Eleanor McDougall 

Rites Held in Oakland 

OAKLAND, CALIF.—Private services 

were held here December 29 for Mrs. 

Eleanor C. McDougall, 64, former head 

dietician at Merritt Hospital, who died December 

27 at Parkside Convalescent Hospital 

after a long illness. Her husband Jack 

is a veteran National General Theatres 

manager, who presently manages the Tower 

Theatre and formerly helmed the Grand 

Lake, Fox and Paramount theatres here. 

A native of Long Beach, Calif., Mrs, 

McDougall was a graduate of UCLA and 

was head dietician at Merritt Hospital from 

1933 to 1949. She was a life member of the 

American Dietetic Ass'n and one-time president 

of the California Dietetic Ass'n. 

BOXOFFICE :: January 15, 1973 W-7

Christmas Day Debut 

For Updated Parkway 

LONGMONT. COLO.—The Parkway 

Theatre. 201 South Pratt Pkwy.. formerly 

the Plaza Theatre, was unveiled Christmas 

Day at 4:30 p.m. The film attraction for the 

gala occasion was Warner Bros." Barbra 

Streisand-Ryan O'Neal starrer, "What's Up. 

Doc?" 

The remodeled movie house features a 

completely new boxoffice, all-new center 

seating, stereo sound system, giant depth-offocus 

screen. 30 tons of heating and refrigeration 

equipment, beautiful decor throughout, 

free lighted parking and other innovative 

features. 

The showhouse was acquired in October 

1972 by Dick and Jeannette Klein and their 

daughter Connie Coffield. Klein also is the 

owner and operator of the Trojan Theatre 

and the Star-Vu Drive-In. 

Project Wellspring, JPI 

To Shoot First Feature 

DENVER—Project Wellspring Corp., a 

production organization involving Western 

Cine, a Denver-based motion picture laboratory, 

and JPI Productions, also of Denver, 

will do the shooting on their first featurelength 

film in May and June. John Newell. 

president of Western Cine, announced the 

purchase of film rights to "Wellspring," a 

book by Edward H. Hawkins. Newell has 

just returned from Hollywod where he 

signed Chris Christenberry to direct the 

film. 

The story takes place in Colorado and 

will involve a number of mountain locations. 

Jack Carver, president of JPI, presently 

is scouting locations for the shooting. 

"Run Wild," a film based on the wild 

horses in Colorado, has been shot and the 

film is in New York for editing, with 

release by Communicating Ventures set for 

spring. 

Shooting on the film "Longhorn Story" 

by Inter-American Pictures is set for March 

in western Colorado. Ralf Myers, president 

of World Films, and associated with both 

Inter-American and Communicating Ventures, 

is completing the casting for the picture, 

having just returned from Hollywood 

where he signed several actors. He is being 

assisted in the casting by Jo Farrell, president 

of J-F Images Modeling School, 

Denver. A number of Colorado actors will 

be in the cast. As the title indicates, the 

story is based on the cattle so prevalent 

in the area many years ago. The action will 

be around a herd based at Grand Junction, 

with much of the footage being shot around 

and in Durango, Colo. A theme running 

through the film will deal with the smuggling 

of gold and drugs. 

Myers, long in oil and water production 

in Colorado and before that in films in Hollywood, 

has organized World Films to 

produce movies in the state. He expects to 

start production this spring on "Bridges to 

Par.idise," which is a situation comedy. In 

his company are several businessmen of 

Denver and the area. 

According to Robert McCahon, president 

of Communicating Ventures, the film 

"Run Wild" was inspired by a story in the 

Wall Street Journal concerning the plight 

of wild horses in the Southwest. 

Frank Matty, head of Saturn 3 Productions, 

intends to produce "The Housekeeper" 

in the Grand Junction. Colo., area. 

The film is based on haunted houses and 

psychic phenomena. 

DENVER 

Jack Felix of Favorite Films of California 

traveled to Salt Lake City to set bookings 

on his product. 

Columbia Pictures screened the Jim 

Brown-Martin Landau starrer. "Black 

Gunn," at the Century screening room. 

Visiting tiie exchanges were Bill Holshue, 

Lakeshore Drive-In, in this city: Dick Klein, 

Trojan Theatre, Longmont, and Howard 

Campbell and Neal Lloyd. Westland Theatres. 

Colorado Springs. 

Paul Fieberg Calls Colo. 

'Future Filmmaking Mecca' 

DENVER—At a Denver Club luncheon. 

Paul Fieberg. executive vice-president of 

^^_r^^^ 

CVD Studios, was 

^^KS^^^B^^ guest speaker before a 

^^^fl|p ^\ large group of adverr^^K^^^ 

Jl tising, press and media 

people from the 

Denver area. As part 

of the luncheon pro- 

^^^^ 

gram Fieberg showed 

^ ^^^Kt^ a si.\-minule documentary 

made by 

CVD on the location 

_ , „. , 

filming of its first fea- 

Paul Fieberg 

^^^^ jj,^ ..^^^ g^^^^ 

ers O'Toole," which was shot in the Canon 

City, Colo., area. With Fieberg were Charles 

Sellier, CVD president, and four of the stars 

in the comedy western—Pat Carroll, Lee 

Meriwether, Steve Carlson and Richard 

Jury. 

In his talk Fieberg said he sees Colorado 

as a future filmmaking mecca. He stressed 

that CVD's aim is to make motion pictures 

in Colorado, utilizing the variety of natural 

backgrounds, and to employ state talent, 

craftsmen and technicians. Fieberg also said 

he believes G-rated films, to which CVD 

has committed itself to making, will make 

a strong comeback, adding that they afford 

a "greater escape from reality" than other 

rated films. 

Fieberg pointed out that the cooperation 

and rapport between stars and the CVD 

technical crew and Colorado actors during 

the filming of "The Brothers O'Toole" not 

only was a marvelous bond but was a heartwarming 

and joyful experience from beginning 

to end. 

"The Brothers O'Toole" is set to premiere 

at the Paramount in Denver in the .spring. 

Mercy Twin Theatre 

Opens in Union Gap 

UNION GAP. WASH.— Frederick Mercy 

jr.. president of Mercy & Sons, announced 

that the firm's Yakima Theatres 

last month opened its twin theatre next to 

Valley Mall, Mercy I and Mercy II. Craig 

Colby has been appointed manager of the 

dualer. 

Mercy I seats 560, while Mercy II has 

a capacity of 290. Both auditoriums feature 

widescreens and share a semi-automated 

projection booth which can be operated by 

one projectionist, according to Earl Barden, 

general manager of Yakima Theatres. Stereophonic 

sound has been installed for both 

theatres. The Mercy I screen is curved 

and 45 feet across, while the Mercy II has 

a 37-foot-wide flat screen. 

There is a common lobby with a boxoffice 

and concession stand for all patrons. 

However, the facilities are so arranged that 

moviegoers cannot cross from one theatre 

to the other. Each has separate restrooms. 

Premium films will have their first local 

showings in Mercy I, Barden said, then may 

be moved over to the smaller auditorium for 

continued runs. He commented that the 

complex was the first twin hardtop in central 

Washington and the first in the area to 

be fully air-conditioned. 

Suceeding Craig Colby as manager of 

the Capitol Theatre is his brother David 

Colby, who moved over from managership 

of the other Mercy theatre in downtown 

Yakima, the Yakima. Maury Longmire of 

Selah, Wash., who has been working in the 

Capitol, is the new manager of the Yakima 

Theatre. 

Barden said there would be no changes 

of policy or operations at the other Mercy 

theatres with the opening of the twin. The 

company's Fruitvale area Cascade Drive-In 

will continue in year-around operation and 

the Tower will be open spring-summer-fall 

until it is dismantled to allow construction 

of the businses section of the $3 million 

Valley Mall Complex. 

Eugene Schaber Purchases 

Gladstone, Ore., Theatre 

OREGON CITY, ORE.—Eugene Schaber. 

local businessman, recently purchased 

the Televue Theatre in Gladstone. Ore., 

from Harold Fix. The theatre will continue 

to operate under the previous policy according 

to Schaber, who has installed a 

transistorized sound system in 

the house. 

Fix. who of)erated the Televue for 21 

years, 

has retired. 

Licenses for Two Denied 

HUNTINGTON PARK. CALIF—City 

officials announced December 15 that the 

Park and California Fox theatres, both 

owned by National Cinema Corp., would 

be denied business licenses. It was alleged 

that the movie houses did not conform to 

safety code requirements. 

W-8 BOXOFFICE :: January 15, 1973

— 

— 

— 

— 

I 

— 

— 

'Poseidon Adventure' 

1,000 in KC Second 

KANSAS CITY—'The Poseidon Adventure," 

although 200 points under its opening 

week's 1,200 at five American Multi 

Cinema theatres, still led the report week's 

barometer listings by a substantial margin 

over second-high "Jeremiah Johnson," 600, 

second week. Ranch Mart 3 and 4. Also 

grossing on lofty business levels were "Pete 

'n' Tillie," 410, four theatres; "The Getaway," 

550, Midland 1 and Ranch Mart 1, 

and "Sounder," 400, Metro 1 and 2— each 

of these winners in its second week in Kansas 

City. 


Blue Ridge II, Glenwood I 1776 (Col), 2nd wk. 135 

Brookside, Truman Corners IV The Greot Woltz 

(MGM), 2nd wk 200 

Embassy The King of Marvin Gordens (Col), 

2nd wk 

Fine Arts Young Winston (Col), 

100 

3rd wk Not Available 

Five theatres The Poseidon Adventure 

(20th-Fox), 2nd wk 1 ,000 

Four theatres Pete 'n' Tillie (Univ), 2nd wk 410 

Heart Deep End (Para), 2nd wk 60 

Metro 1, 2 Sounder (20th-Fox), 2nd wk 400 

Midland 1, Ranch Mart 1 The Getawoy (NGP), 

2nd wk 550 

Midland 2 The New Centurions (Col), 13th wk. 125 

Plaza Up the Sandbox (NGP), 

2nd wk Not Availoble 

Ranch Mart 3, 4 Jeremiah Johnson (WB), 

600 

2nd wk 

Six theatres Snowball Express (BV); The Magic 

of Walt Disney World (BV), 2nd wk 350 

Vanguard Cinema I Films by John Lennon and 

Yoko Ono (SR) Not Available 

Vanguard Cinema II Savage Messiah 

(MGM) Not Available 

ABC Great States Sells 

3 Units to Kerasotes 

CHICAGO—Henry Plitt, president of 

ABC Great States Theatres, announced that 

three of the circuit's movie houses have 

been sold to Springfield, 111. -based Kerasotes 

Theatres. Terms of the transaction were 

not disclosed. 

Included in the Kerasotes acquisition 

were the Orpheum and West theatres, Galesburg, 

111., and the Plumb Theatre, Streator, 

111. 

Charles Brown, manager of the Galesburg 

showhouses, probably will be transferred 

to an ABC Great States theatre in 

another city, Plitt said. 

Milton Brown, who has served as manager 

of the Plumb in Streator for nearly 20 

years, will remain at that house until February 

1, after which he will transfer to ABC 

Great States' theatre in Kankakee, 111. 

Kermit Russell Memorial 

Plaque Is Dedicated 

CHICAGO—The name of the late Tent 

26 alternate canvasman Kermit Russell has 

been added to the master memorial plaque 

at a special dedication ceremony in the 

Variety Club research center at La Rabida 

Children's Hospital. The plaque memorializes 

those who have, in their lives, "exemplified 

the highest humanitarian ideals 

and who have contributed mightily to the 

Variety Club research center." 

The dedication ceremonies were attended 

by chairman Arthur Holland, Mrs. Kermit 

Russell, Fred Russell and Ed Russell, among 

others. 

KANSAS CITY 

Jôbert Kraus, general sales manager for 

Hemisphere Pictures, headquartered in 

New York, visited the Mercury Film exchange 

Tuesday (9). He met with Bev 

Miller. Paul Rice and Russ Borg to discuss 

his company's forthcoming product, including 

such features as "Devil's Nightmare," 

"Nurses' Report," "Revenge," "Bed Career," 

"Confessions" and "School Girls' Report." 

Mercury handled two of Hemisphere's hottest 

properties last year, "The Swingin' 

Stewardesses" and "Swingin' Pussycats." 

Don Walker, Warner Bros, publicist, has 

a bit to say about the travails of travel. 

When he had to fly out to attend a meeting 

at the company's Burbank studios, he 

arrived only after a five-hour delay. On 

his return to Kansas City International Airport 

late Thursday night (4), he discovered 

that his car was frozen solid. Only after a 

desperate search for someone with a sharp 

instrument and a two-hour attempt to thaw 

a doorlock was Walker finally able to get 

home—only to find that the power had 

been off for two days. 

Chuc Barnes, UMPA, was another Filmrowite 

who was forced by the rigors of 

Kansas City's recent ice storm and a home 

power outage to seek shelter in the Muehlbach 

Hotel for four days. 

John Voss retired Friday (12) from the 

motion picture industry. He had been film 

salesman for 20th Century-Fox since 1967. 

Prior to that, he was with Paramount here 

and in Denver. John and his wife Adeline 

are planning to return to the Denver 

area. Joe Bondank now is film salesman for 

20th-Fox. Bondank's successor as Kansas 

City exchange head booker is Anthony 

Adamson. Phyllis Kibbler succeeds him as 

booker. 

The Motion Picture Ass'n of Greater 

Kansas City will hold a board meeting 

Wednesday (17) noon at the Colony Steakhouse. 

There will be an election of new 

officers. 

Screenings at Commonwealth: "The 

Effect of Gamma Rays on Man-in-the- 

Moon Marigolds" (20th-Fox), Tuesday (9); 

"Love Camp 7" and "Hot Spur" (Venture 

Films), Wednesday (10), and "Red Mantle" 

(distributed by Midwest Films), Thursday 

(11). The Ranchmart Theatre held a special 

sneak preview of Warner Bros.' "Steelyard 

Blues" Friday evening (12). 

The WOMPI Club will hold its January 

meeting at the Washington Street Station 

spaghetti restaurant, 9th and Washington 

streets. Tuesday (23). Dinner will commence 

at 6:30 p.m. There will be an election 

of the nominating committee, which 

will pick the slate of officers for 1973-74 

season. 

Congratulations to Bill Rice, son of Paul 

Rice, who will be married Saturday (20) to 

Pattic Williams. The wedding will take place 

in Oklahoma City. Bill is film salesman for 

Midwest Films. 

John Pocsik, affable National Theatre 

Supply man. energetic Boxoffice Filmrow 

correspondent and esoteric dabbler in everything 

else, reports that Mirage Press has 

just issued "The Conan Grimoire" containing 

an article he researched and wrote entitled 

"A Man Named John." The article 

is concerned with a series of stories about 

an occultist named John Thunstone which 

appeared in the old Weird Tales pulp magazine 

in the early '40s. Pocsik also feels that 

these stories are quite cinematic. A "grimoire," 

by the way, is defined as a "textbook 

of magic." 

M. Robert Goodfriend, George Kieffer 

and Al Boos, executives of the American 

Multi Cinema circuit, were in St. Petersburg, 

Fla., for business in regard to AMC's 

new sixplex. 

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chairman for the tent, was named to 

receive the Humanities Award for 1972, 

bestowed each year by the Globe-Democrat 

and presented to him in ceremonies Tuesday 

(2). A prime factor in Simpkins' selection 

to receive the coveted award was Variety's 

Crusade for Forgotten Children, a 

fund-raising campaign to benefit the children's 

charities, which was originated by 

him and which has raised more than $2 

million, with a generous portion going to 

support Variety Club's Children's World at 

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facility for disturbed youngsters. The panel 

of five judges who selected Simpkins for 

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the award included: Cardinal John J. Carberry, 

archbishop of St. Louis; the Rev. 

James L. Cummings, representing the Regional 

Ministerial Council of Metropolitan 

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president of the St. Louis Rabbinical Ass'n; 

the recently deceased Hamilton Thornton, 

editor of the Globe-Democrat editorial page, 

and G. Duncan Bauman. publisher of the 

Globe-Democrat and chairman of the committee. 

The citation signed by the committee 

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Award recognizes that citizen of St. Louis 

whose entire life truly reflects the universal 

aspiration of mankind toward the fatherhood 

of God and the brotherhood of man. 

For 1972 it is awarded to Joseph A. Simpkins. 

champion of unfortunate children, 

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for the benefit of unfortunate children 

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community, making it a better place in 

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example, he has inspired thousands of others 

to perform good works." 

Reminder: Reserve Tuesday (23) for the 

all-industry testimonial luncheon tribute to 

Lester R. Kropp. retiring after 57 years 

with the Wehrenberg circuit of theatres. 

The event will start with cocktails at 1 1:30 

a.m. and will be held in the Main Ballroom 

at the Marriott Hotel on Interstate 70 at 

Lambert St. Louis International Airport. 

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Checks for reservations at $10 each should 

be made payable to the Lester Kropp Testimonial 

Luncheon and mailed to chairman 

Edward B. Arthur. Fox Theatre, 527 North 

Grand Blvd. Ron Krueger, president of 

Wehrenberg Theatres, is honorary chairman 

of the event. 

Gilbreth Is Named CI 

'Exhibitor of Year' 

CHICAGO—Jack Gilbreth, president of 

Gilbreth Films, was the recipient of an 

unusual and unexpected honor when Newton 

"Red" Jacobs of Crown International 

Pictures told him he would be cited as 

"Exhibitor of the Year." This recognition 

is given to Crown subdistributors three or 

four times annually and it is awarded only 

for an outstanding sales record. 

Jacobs stated that the honor is "well 

deserved." 

Remodeled Rex Theatre 

Debuts in Clay Center 

CLAY CENTER. KAS.—The Rex Theatre, 

which had been closed several months 

for remodeling, was opened in mid-December 

by co-owner Mrs. Ken Ehret. 

The premier 

attraction in the updated house was 

"The Hospital." 

The auditorium walls have been covered 

with fabric and the downstairs seats have 

been rebuilt and reupholstered. Rows were 

respaced to give patrons more leg room. 

The theatre's front wall has been moved 

to within two feet of the sidewalk and the 

boxoffice relocated inside the building. With 

the removal of an interior wall, the lobby 

has been enlarged and now is fully carpeted 

and paneled in wood. The color scheme is 

aqua blue and chocolate brown, with accents 

of red and white, Mrs. Ehret said. 

Built in 1916, the Rex Theatre building 

was leased by Floyd and Adah B. Schultz 

in July 1929 to Midland Theatre & Realty 

Co. and the first "talkies" came to Clay 

Center that year. Vic Hawkins was projectionist 

at the time. 

The current owner of the 

_ 

showhouse. 

Ken Ehret. purchased the theatre in 1960. 

The Ehrets also built the Skyline Drive-In 

in 1949 and operated the old St:ir Theatre 

from 1947 to 1957. 

Variety 26 Gives $1,000 

To Cook County Children 

CHICAGO—The annual Variety Club 

Christmas party for underprivileged children, 

which has been a tradition for years, 

CARBONS was canceled in 1972. since the Tent 26 

crew felt a $1,000 contribution to the 

Long Lasting Cook County Neediest Children's Chri.stmas 

Fund should get priority. 

There was, however, 

U.S. Theotre a party for 

Supply 

underprivileged 

youngsters after all. Alternate 

941 W. Boy St. 

canvasman Jack Gilbreth sponsored it and 

played Santa Claus. 

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Lensing of "Black Bart" (WB) begins 

in January. 

BOXOFFICE :; January 15, 1973

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Qroup sales for "1776" from Columbia 

Pictures, are reported to be outstanding 

at the Evergreen and Norridge. This is an 

especially great film for the suburban population 

. . . Nat Nathanson. Central division 

manager for Allied Artists, spent a few days 

in 

the company's Kansas City office. 

. . . 

Si Lax will take over the reins at U-M 

Film Distributors for the time being 

Loretta Wiorski joins United Artists as secretary 

to branch manager Lou Aurelio . . . 

Friday (19) brings a 3-D picture, "Prison 

Girls," to the Oriental Theatre in the Loop. 

A tradescreening and luncheon are being 

planned for this city and Milwaukee by Lee 

Hessel of Cambist Films. "The Crazies," the 

focal point of these events, will have its 

world premiere here and in Milwaukee. It 

was directed by George Romero, one of 

today's rising young filmmakers, who also 

made "Night of the Living Dead." 

Charles Teitel just returned from the San 

Diego, Calif., area and he was surprised to 

find so many people who have been in the 

film business in the Midwest now living 

there. John Doer, for one, who formerly 

was general manager for Alliance Theatres 

and who has been in the construction business 

in California, is thinking about building 

some theatres in his West Coast location 

. . . "Under 17" and "Sensuous Teenager," 

a combination playing throughout 

the country, are listed among top grossing 

properties today. Teitel Film Corp. has these 

movies set for opening in this area in February. 

Teitel also is coming out with a city 

break of a new version of "The Stewardesses," 

formerly in 3-D. Reportedly an appeal 

before the MPAA for an R rating was 

successful and thus it will play flat and as 

an R-rated film. 

Mary Hammon of Buena Vista's cashier- 

. . . 

ing department is back from vacation 

BV's "Sword in the Stone" opens in Chicagoland 

theatres Friday (19). 

A harrowing personal experience which 

had a happy ending: Marge Beville, secretary 

to Jack Gilbreth, was cast in the role of 

heroine. She saved one of her pet dogs from 

drowning when it fell through the ice of a 

neighborhood pond. 

United Artists staffers have been watching 

the fine gross reports coming in from 

"Fiddler on the Roof," which now is playing 

the neighborhoods, "Man of La 

Mancha" at the McClurg and Edens 2 and 

"Across 110th Street" at the Woods. 

Harold Abbott jr. of Abbott Theatre 

Equipment Co. announced the firm is in the 

midst of making new installations of projection 

and sound equipment at the Metro 1 

and 2 in Peoria and the Capitol Theatre, 

Springfield. These installations will feature 

the new Ballantyne VIP projection systems. 

Abbott just completed a twin installation at 

the Boilerhouse Fli\ in Mishawaka, Ind. 

This installation featured the Century projector 

systems with the Christie .xenon and 

large film transport systems. The Twin 

Drive-In, Springfield, has been completed 

and is ready to run when the ozoner is 

opened in the spring. This installation featured 

Century projection and sound reproducers, 

with a custom-manufactured drivein 

sound system, along with Maxi-7 automation 

packages. 

Local distributors say they are looking 

forward to a junket with Salah Hassanein, 

president of United Artists TTieatres Circuit. 

Hassanein is due to arrive here Wednesday 

(17) to host a group of sales managers and 

division managers at O'Hare Airport. They 

will take a charter plane to Milwaukee to 

view two triplexes—the Southridge 1, 2 and 

3 and the Northridge 1, 2 and 3. * 

"Deliverance," one of the top grossers 

during the holiday season, was held over for 

a third week in outlying theatres such as the 

Woodfield I, Oakbrook, Mercury, Granada, 

Gateway and Berwyn . . . According to advance 

word, Jack Lemmon will include this 

city when he tours in February in behalf of 

Former local movie 

"Save the Tiger" . . . 

critic Ann Marsters, now Mrs. Stewart Battles 

of Galesburg. has been appointed to the 

advisory panel of cinema for the Illinois 

Arts Council. 

Chicago WOMPIs Donate 

$1,000 to MS Society 

CHICAGO— In recent check-presentation 

ceremonies, Chicago WOMPIs donated 

$1,000 to the Multiple Sclerosis Society in 

honor of MS victim Pete Smith. Present 

for the event, among others, were WOMPI 

Doris Payne, WOMPI Kathy Jurkowski, 

Smith and Karl D. Friend, chairman of the 

Chicago chapter of the Multiple Sclerosis 

Society. 

Smith, who is confined to a wheelchair, 

has had multiple sclerosis for the past four 

years and presently works for NOVO Air 

Freight, a film and transportation company. 

His activities include the Hoffman 

Estates Jaycees and recently he spearheaded 

the passage of an "accessibility ordinance" 

for the wheelchair-bound and elderly persons. 



HAWAII TOO. 

When you come to Wail

Sonny Shepherd Dies; 

Long With Wometco 

MIAMI—Services for John "Sonny" 

Shepherd, vice-president in charge of Miami 

Beach theatres for Wometco Enterprises, 

were held Thursday (4). Shepherd, who was 

65 and known for always wearing a white 

carnation in his suitcoat lapel, died Tuesday 

(2) after a long illness. 

In place of flowers, the family suggested 

donations should be made to Variety Children's 

Hospital. 

Shepherd joined Wometco in 1926 as a 

projectionist, was promoted to manager, 

then to director of publicity for the circuit. 

He was advanced to vice-president in 1959. 

Based on 46 years of service, he was the No. 

1 member of Wometco's Old Guard, an 

organization honoring long-time company 

employees. 

During the 1930s and late 1940s, he 

earned his reputation as one of the master 

showmen in the U.S. by arranging for and 

promoting many film world premieres held 

on Miami Beach. He was on a first-name 

basis with many of the era's Hollywood 

greats, such as Al Jolson, Judy Garland, 

Walter Winchell, Joan Crawford and the 

Warner brothers. 

In 1931 he was managing Wometco's 

Biltmore when it became the headquarters 

for the nation's first Mickey Mouse Club. 

More prominent alumni of that original club 

include U.S. Congressman Dale Fascell, 

George Forrest and Robert Wright, the latter 

two being authors of the popular musical 

"Song of Norway." 

Always active in civic and community 

affairs. Shepherd was the first president of 

the Miami Beach Kiwanis Club and the 

only person to hold that post twice. He also 

was a past director of Tent 33. Variety 

Club, and a member of Motion Picture 

Pioneers. During his long career with Wometco. 

Shepherd was away from the company 

only during World War II, when he 

was a navy pilot. He rejoined Wometco 

immediately after completing military service, 

in which he attained the rank of lieutenant 

commander. 

He is survived by his wife Sallie, his son 

John and daughters Jean Haggerty and 

Sheryl Louise Poor. 

Excellent BeneKt Premiere 

PITTSBURGH — the thirtieth annual 

premiere film showing for Children's Hospital 

was a sellout at the Warner Theatre, 

with 1,200 attending the initial public 

showing here of Jack Warner's "1776" 

(Col), now on screen at the Squirrel Hill 

Theatre. 

Shirahs Bravely Battle Renal Case 

Jim S h i r a h, 

owner - operator 

of the M e 1 1 e r. 

Ga., drive-in, and 

his daughter Linda, 

who is suffering 

from a renal 

disease that will 

require a kidney 

transplant to 

cure, are pictured 

with the machine 

that is keeping 

her alive. They 

took courses in learning to operate the artificial kidney so it could be installed in 

their Metter home. 

METTER. GA. — Linda Shirah, 18, 

daughter of Jim Shirah, owner-operator of 

the Candler Drive-In, was stricken with a 

severe renal disease early last year and now 

is using an artificial kidney machine in her 

home. 

Tests made on Linda in April indicated 

that this treatment was necessary after it 

was determined that no member of her family 

could be a kidney transplant donor. 

In June, Linda and her father, a veteran 

showman, finished a course of training at 

Atlanta's Henry Grady Memorial Hospital 

that permitted the patient to utilize the 

equipment in the family home. With this 

machine, to which she is connected with 

plastic tubing, her blood is circulated 

through the artificial kidney which removes 

waste product and excess water from her 

system. This process, known as dialysis, 

must be undergone twice weekly and each 

treatment requires eight hours. 

This treatment must continue until a kidney 

donor is located through the cadaver 

procurement program at Grady Hospital, 

where Linda has been treated since her ailment 

was discovered and diagnosed. 

Prior to her illness Linda was a cheerleader 

in high school and belonged to a 

number of clubs. At the present time she 

is attending classes at nearby Swainsboro 

Vocational School where she is studying architectural 

drafting. 

Linda has been active in the entertainment 

industry since she was 2 years old. 

working in her father's stage show. In 1967 

she became cashier and concessions operator 

at the family's Candler Drive-in. 

Costs of Linda's treatments to date exceed 

512,000 and cost of supplies have been 

between 53,000 and 54,000 per year. 

Expenses of medications, transfusions 

and so on have not been determined, but it 

is said that the cost of a kidney transplant 

operation will run between $15,000 and 

$20,000 if and when a donor is located. 

Jim Shirah, an exhibitor since 1967, organized 

a country music band in 1950, performing 

in theatres and schools and working 

part-time as a theatre manager and 

projectionist. He joined a touring roadshow 

in 1955 as a musician and comedian in theatres, 

tent shows, schools and advertising 

shows. In 1956 he organized his own touring 

show, performing throughout the Southeast 

as a magician and ventriloquist until he 

became an exhibitor in Metter. Married 19 

years, 

he has three children—Linda, Jimmy 

Lee, 17, and Rosemary, 12. All are active 

in 

operation of the theatre. 

Numerous contributions have been made 

to the Linda Shirah Fund by friends in the 

motion picture industry by sending their 

(tax free) donations to the fund. P.O. Box 

27, Metter, Ga. 30439. 

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BOXOFHCE :: January 15, 1973 SE-1

Michael Thevis Now 

Producing Features 

ATLANTA—Michael G. Thevis. controversial 

Atlantan who has made a fortune 

in the "adult"" book and skinflick business, 

has revealed that he is financing and producing 

a western comedy starring Troy 

Donahue, a hero and star of Hollywood 

films in the early 1960s under the Warner 

Bros, banner. 

Filming on the picture, a G-rated film 

titled "The Last Stop."' already has started 

in locations in and around Atlanta. Thevis, 

involved in numerous federal actions involving 

obscenity charges, said his taking 

public credit in the film project represents 

a new turn in his career. He is jettisoning 

the "adult"' book and triple-XXX-rated film 

business, which not only made him a rich 

man but made him a target for what he 

calls "federal harassment" and, if his current 

appeals fail, could land him in federal 

prison. 

"I divested myself of the adult bookstores 

and since then have been divesting myself 

"KNOW HOW" is 

asset. 

c

Thank you again- 

Bob Hartgrove, 

PRESIDENT, McLENDON THEATRES, 

For making 

The Roommates 

the number 1 

grossing 

multiple 

in Dallas. 

Theyâredmore than their rooms! 

lNo.2 

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Which will die in the summer of '73? 

SUrnng: PAT WOOOEa, MABKi BEY, ROBERTA COLUNS, 

=, LAUfilE ROSE and CHRISTINA HART as PAULA. 

i^J Screenplav by ARTTTUR MARKS a JOHN DURREN. 

Directed by ARTHUR MARKS. 

Producer. CHARLES STROUD. 

^^ *— Efficutive Praduceis; SILEERKLEPT S OON GOTTUEB. 

A General Film Corporation Release 

EASTMAN COLOR 

Openly ^'iw> 

INo. 

General Film Corporation i040 north las palmas. Hollywood. California 90038 

BOXOFFICE :: January 15, 1973 

SE-3

MIAMI 

'yôaietco Enterprises has designated all of 

its Dade and Broward counties theatres 

as drop stations for items the public 

wishes to donate to the Nicaragua relief 

program. Patrons especially are asked to 

bring in oan openers, cooking utensils and 

canned food. Any one of these items was 

good for admission to the Saturday morning 

(13) children's shows at eight Wometco theatres 

in the two counties: Carlyle, Miami 

Beach; Twin, Dadeland; Miracle, Coral 

Gables. Tower. Miami; Palm Springs, Hialeah, 

163rd Street in the 163rd Shopping 

Center; Plaza. Hollywood, and Gateway in 

Fort Lauderdale. 

Wometco officials said distribution of the 

supplies has been arranged and that Aquaroyal, 

a Wometco division, is shipping 

bottled water to the devastated Central 

American country. Distribution of the supplies 

will be done by the Catholic Service 

Bureau and Relief Fund, the only American 

relief agency working in the stricken area. 

Father John Nevins is in charge of the 

Miami-area bureau. Tom Elefante. general 

manager of Wometco's Florida theatres, is 

coordinating the theatre phase of the program 

with the aid of Chuck Zing and Manolo 

Reyes of WTVJ. 

Mitchell Wolfson, Wometco president, 

and his wife Frances were robbed before 

dawn Wednesday (3) when two masked 

bandits entered their Miami Beach water- 

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front home. The Wolfsons were awakened 

at 4:25 a.m. by flashlights shining in their 

faces and two masked men shaking their 

arms. While Wolfson was kept captive in 

his bed. guarded by one intruder who assured 

him no harm would come to the Wolfsons 

if they cooperated, Mrs. Wolfson was 

ordered to open a wall safe. It yielded 

$1,200 in cash and jewelry worth several 

thousands of dollars, which the robbers 

took. After ransacking dresser drawers, the 

intruders ordered the Wolfsons into the 

bathroom and told them to make no outcries, 

binding the couple with Wolfson's 

neckties. The robbers provided the Wolfsons 

with blankets in the chilled bathroom before 

departing. The Wolfsons then freed themselves 

and telephoned police. They reported 

that they had seen no gun or other weapon 

on either robber. 

A man known to local exhibitors as a 

freeloader got his come-uppance recently at 

a Florida State house the other night. Working 

his way to the boxoffice in a long line, 

he reached the window and flipped open his 

billfold to flash his green FST circuit pass 

at the cashier. The cashier pointed out that 

the card he was showing her was his green 

voter registration card and that she couldn't 

admit him free just because he was a registered 

Democrat. So he had to cough up 

$5.50 for admission for two, probably making 

a New Year's resolution to check his 

ID cards more carefully before leaving 

home after this. 

Actor Gene Hackman came in to plug 

"The Poseidon Adventure" and revealed 

that he has just finished "a picture that is 

the direct antithesis of the big adventure 

film, a film we shot around the country 

about two guys on the road." Usually. 

Hackman told John Huddy, entertainment 

editor of the Miami Herald, that he'd rather 

do the more literate genre film. There was 

one important exception to that preference 

in his career, the film "I Never Sang for My 

Father." "It was a terribly depressing kind 

of a picture to work on," Hackman recalled. 

"Unrelenting all the way through. Generally 

I like a picture that has something to say. 

But it's 

kinda nice to work on both." 

The St. Bernard Club of this area assisted 

in opening Walt Disney's "Snowball Express" 

at Wometco's Palm Springs Theatre 

December 21. The film was made in the 

snow and ski country near Crested Butte in 

Colorado, about an hour by snowmobile 

from Aspen, and was world premiered last 

month in December. The St. Bernard Club's 

contribution to the opening promotion at 

the Palm Springs Theatre consisted of a 

march of the big dogs and participation in 

a dog show. There were prizes for the largest, 

smallest and friendliest dogs. Cesta, 

the dog star of the film, made public appearances 

at the theatre at 2 p.m. the two 

days following the opening. 

"Dinky Hocker Shoots Smack" will be a 

Warner Bros, picture. 


Up to 700 in Memphis 

MEMPHIS—The second week of several 

first runs proved to be better than the first, 

as banner attendance continued at Memphis 

theatres. One manager remarked that he 

thought the second week's increase was due 

to improved weather. Another thought 

"word of mouth" praise from patrons who 

had seen his film led to the second-week 

buildup. Still a third manager claimed that 

ending of the holidays brought about better 

business conditions. Whatever the answer, 

all exhibitors were delighted with the big 

crowds eager to see the new product. "The 

Poseidon Adventure." which led the way 

with 700. and "Across 110th Street," 

"Young Winston," and "Snowball Express" 

were the films gaining in their second week. 


Crosstown—The Poseidon Adventure (20th-Fox), 

2nd wk 700 

Loews'— Black Gunn (Col), 2nd wk 250 

Maico—Across 110th Street (UA), 2nd wk 500 

Memphion—Young Winston [Col), 2nd wk 300 

Paramount—Jeremiah Johnson (WB), 2nd wk. ..300 

Park—1776 (Col), 2nd wk 200 

Plaza—The Getoway (NGP), 2nd wk 250 

Studio—Swedish Wife Exchange Club (AlP) .... 50 

Village—Snowball Express (BV); The Mogic World 

of Walt Disney (BV), 2nd wk 300 

MEMPHIS 

^harles Matthews, popular salesman for 

National Theatre Supply Co. and wellknown 

in this territory, has been promoted. 

He will become manager of the NTS Charlotte, 

N.C., office, this appointment necessitating 

that he leave Memphis Thursday 

(25). 

Orris Collins of the Capitol Theatre in 

Paragould, Ark., and Amelia Ellis. Northgate 

Theatre in Frayser were among exhibitors 

on Filmrow on business. 

Tent 20, Memphis Variety, is shopping 

for a new home. The club has been asked to 

move by the church which has become the 

new owner of Chisca Plaza Hotel. The new 

owners requested that Variety move out because 

the club operates a bar. A liquor 

package store in the hotel also has been 

asked to move. 



HAWAII TOO. 


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SE-4 BOXOFHCE :: January 15, 1973

Two Casa Linda Units 

Are Opened in Dallas 

DALLAS—The first two auditoriums in 

the new Casa Linda 5 Theatre were opened 

by the McLendon circuit Friday. December 

22. The theatre takes its name from the 

shopping center in which it is located and 

its opening gives the circuit more than 80 

screens in operation in this state. 

The original Casa Linda at this site was 

opened in 1945 as the first indoor showcase 

theatre to be built by B. R. McLendon in 

metropolitan Dallas. It's this theatre that is 

being reconstructed into a five-theatre complex 

and Thursday (4) the old auditorium 

was closed for conversion into three of the 

five auditoriums. The circuit's purpose is to 

provide the Casa Linda Shopping Center 

area with one of the finest theatre complexes 

in the city. 

Industryite Al Wolf Dies 

In Dallas; 111 15 Months 

DALLAS — Funeral services 

were held 

here Monday morning (8) for Al Wolf 81. 

who died in Dallas Friday (5). He suffered 

a stroke 15 months ago and was confined 

to a hospital for 11 months. For the last 

four months he had been under a doctor's 

care at his home, 4020 Purdue. 

At the time Wolf became ill. he was an 

independent film distributor in the Southwest 

area and had been in the industry 

around 55 years. He started in the film 

business with Pathe and later was associated 

for a long time with Warner Bros. 

Wolf was known by many people in the 

film industry and kept abreast of all that 

was going on. He was most helpful in making 

immediate reports to the Dallas Boxoffice 

representative when he learned of 

a serious illness or death within the industry. 

During World War I, Wolf served under 

the young junior officer who won fame as 

Gen. George Patton in World War II. 

Wolf, a native of Richmond in Fort Bend 

County, was a member of the Motion Picture 

Pioneers Club in New York and attended 

many of the club's annual banquets. 

He is 

survived by his wife Mary of Dallas 

and his son Charles of Portland, Ore. 

During the past three years we 

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TEXPO '73 Offering Low Registration 

Fee Schedule Through Tuesday (23) 

DALLAS—-The NATO of Te.vas convention 

committee is making every effort 

to present information on the new containment 

screen that shields a drive-in screen 

beyond the premises of the fence." Charles 

F. Paine, president of NATO of Texas, 

said in 

discussing plans for TEXPO '73. 

TEXPO "73. fourth annual NATO of 

Texas convention held in Dallas, is scheduled 

for January 30, 3 1 and February I 

at 

the Fairmont Hotel. 

"Drive-in owners will gain many extrarevenue 

ideas that will be highly beneficial," 

Paine added. "And there will be several new 

faces in the tradeshow booths when the 

Show-in-the-Round opens at 9 a.m. Tuesday 

(30). Showmen can look for valuable 

prizes which will be awarded at designated 

Shawnee's First New 

Theatre in 25 Years 

SHAWNEE, OKLA. — This town last 

month celebrated the opening of its first 

new theatre since the Hornbeck made its 

debut in 1947. The new unit is the Penthouse, 

a 309-seat unit, occupying what 

formerly was the balcony area of the Hornbeck. 

The downstairs auditorium, seating 

about 580 patrons, still operates under the 

name of Hornbeck Theatre. 

The conversion, which partners Johnny 

and Ronny Jones began in October, cost 

around $125,000. Ronny Jones noted to 

Mike McCormick of the Shawnee News- 

Star on a preopening inspection that the 

old booth, which now serves the upstairs 

22-foot screen, is linked with the new 

booth for the downstairs screen so that a 

new $14,000 projector, made in Italy, can 

serve both theatres under the direction of 

Jim Miles, who has been with the Jont;. 

family since 1947 when the Hornbeck 

started 

operation. 

Ronny Jones told McCormick that the 

dual theatres' f)olicy will be to book G 

films for one screen and PG and R films 

for the other, so members of the family 

may make a choice of what they wish to 

view. Prices remain the same as under 

the single Hornbeck policy—$1.25 for most 

pictures, going up to $1.50 for a few. 

During the renovation, the boxoffice was 

moved inside so patrons will be out of the 

cold weather while buying tickets. 

The east wall of the lobby was torn out 

and the concessions stand enlarged by 

adding another drink station. A brown 

terrazzo floor was installed in the lobby, 

with new vinyl covering in gold throughout 

the building. The north entrance doors 

lead to the Penthouse; the south entrance 

to the downstairs auditorium, with a roped 

area to keep patrons from crossing over. 

The color scheme for downstairs is gold 

and brown, with all carpeting and new 

seating. The seats have brown backs and 

are upholstered in gold. 

times during the ihrcc-day convention." 

"It looks like TEXPO "73 is going to be 

a great convention and all Texas exhibitors 

are urged to register early." 

Tuesday (23) is the deadline for registrants 

to gain a special price reduction in 

their convention fees. Fees are S35 for men 

and $25 for women for all registrations received 

by the convention committee (NATO 

of Tex.. Suite 206. 1710 Jackson St., Dallas, 

Tex. 75201). Starting Wednesday (24), fees 

will be $45 for men and $35 for women. 

As announced in Boxoffice last week, 

Mike Frankovich has been named NATO 

of Texas "Producer of the Year" and will 

receive the award at the President's Banquet 

Thursday evening, February 1. 

The downstairs seating 

of 580 represents 

a reduction of 50 seats from the previous 

capacity, this space being sacrificed in the 

interest of more patron comfort as seating 

was re-installed on wider rows during the 

renovation. 

A bright red carpet leads a patron upstairs 

to the Penthouse, part of that theatre's 

red and gold color scheme. There 

the all-vinyl wall covering resembles a marble-type 

surface, according to McCormick, 

with the walls leading into the women's 

and men's lounges done in colorful wallpaper 

showing pictures of movie stars. 

Opening of the new theatre, hosted by 

Johnny. Ruby and Ronny Jones, was attended 

by several visitors from Oklahoma 

City's Filmrow. including Mr. and Mrs. 

Charles Hudgens of Universal, Mr. and 

Mrs. H. E. McKenna of American International. 

Jerome Brewster and Eddie 

Greggs, United Artists. 

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BOXOFHCE January 15, 1973 SW-1

I 

DALLAS 

are flocking to see "Sounder," which will 

open here this month. 

Congratulations to Jay. son of Mr. and 

Mrs. Roy Nelson, Kaufman exhibitors. 

Jay, a student at the University of Texas 

in Austin, recently was selected as president 

of the Students American Ass'n of Civil 

Engineers at the university. 

As we previously reported here, Mrs. 

Eunice Jenkins died in Dallas just before 

Christmas. During her lengthy stay in the 

hospital, Mrs. Jenkins had 25 blood transfusions 

and her daughter Ruth is finding 

it most difficult to replace so much blood 

in the Wadley Central Blood Bank of Dallas 

by the Saturday (20) deadline. Friends unable 

to make a blood donation but wishing 

to make cash donation to the Wadlev Blood 

FORT WORTH 

^^rote Elston Brooks of the Fort Worth 

Star-Telegram: "Once upon a time, 

when movies cost 9 cents on a Saturday 

morning. I used to pedal my bike to the 

neighborhood theatre to see things like 

"Man of the West.' Seven months ago I 

jetted 3.000 miles to see a picture being 

filmed in Italy and now I have flown nearly 

half that far to see the premiere of the 

finished product in New York. That's what 

you get for letting them tear down the Parkway 

TTieatre. The 'Man' this time isn't one 

of the West. He's 'Man of La Mancha' and 

United Artists is betting he'll be the cinematic 

man of the year. The picture opens 

March 29 at the Bowie Theatre in Fort 

Worth and movie writers from around the 

country have been invited up here by UA 

for an advance look." 

ABC Interstate held a private screening 

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Bank at Baylor Hospital to help defray the 

cost of blood replacement should send contributions 

to Ruth Jenkins, 8123 Chadburne 

Rd., Dallas, so Ruth can check her statement 

to make sure the amount is credited 

to her mother's account. 

The old saying in this state is that when 

the corn grows tall, look out for an unusually 

severe winter to follow. Last year's 

corn grew to a height of 9 feet and thus 

far Texas has had more extremely bad 

weather than usual by this time of winter. 

Especially chilled by ice and snow, according 

to exhibitors reporting from there, is 

the 

Texas Panhandle. 

Go Modern...For All Your Theatre Needs' 

of Columbia's "1776" for Fort Worth 

school teachers in advance of the musical's 

opening at the Seventh Street Theatre December 

20. 

Jack Gordon of the Fort Worth Press, 

also in New York for the United Artists' 

showing of "Man of La Mancha" reported 

this incident: A Houston newspaper woman 

there for the premiere left her purse in a 

taxicab. Finding the purse hours later, the 

taxi drive had no idea where he had delivered 

its owner. He found credentials in the 

woman's purse, put in a call to her Houston 

newspaper, asked where she was staying in 

New York and delivered the purse and its 

contents to the distraught owner at the 

Drake Hotel on Park Avenue. Among the 

contents of the purse were all the woman's 

money and her return airplane tickets. 

Paul Winfield, who co-starred with Cicely 

Tyson in "Sounder" was here for a luncheon 

with newsmen December 18. Winfield 

confirmed a statement made earlier by producer 

Robert Radnitz—that no Hollywood 

studio would touch the "Sounder" script. 

"They predicted that neither blacks nor 

whites would be interested in such a film," 

the 31 -year-old Winfield said. Now both 

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What a surprise for amusement writers 

when they attended a luncheon at the Green 

Oaks Inn in Fort Worth Friday, December 

22! The special guest was Bruno, the 550- 

pound black bear who won fame as TV's 

Gentle Ben for six seasons and who plays 

Paul Newman's beer drinking buddy in 

"The Life and Times of Judge Roy Bean." 

Bruno startled everyone except Lana Barron 

of Dallas, a young woman of no ordinary 

courage and who permitted the bear 

to pluck a jellybean from her lips with 

his teeth. What was it like, she was asked 

by the dumfounded film reporters. "Like 

a wet kiss," she said, unshaken. "I've had 

worse ones from guys." 

The bear was brought here by his trainer 

Ron Oxley, 33, of Acton, Calif. Oxley 

trained the bear for the Gentle Ben TV 

series and you'll recall having seen Bruno 

in the motion picture films of "Gentle 

Giant." "Daktari," "Cowboy in Africa," 

"Tiger, Tiger." Young Oxley, who also 

has trained lions and tigers, has his own 

animal compound in California. Bill Ellis, 

manager of Cinema I and Cinema II in 

Seminary South, set up the press luncheon. 

Betsy Cook, cashier at the Hollywood 

Theatre for six years, was married December 

30 to Charles Avis, a Rice University 

physics major from Fort Worth. Dick Empey 

of the Trans-Texas home office in 

Dallas said: "Betsy was a most efficient 

cashier and will be greatly missed. But we 

do extend to Betsy and Charles our very 

best wishes for a long and happy life together." 

TTiey will reside in Houston until 

Charles completes his studies at Rice. 

Jack Gordon of the Fort Worth Press was 

the source of our information that actress 

Mae West, 80, and still an acceptable sex 

symbol, made one of her rare public appearances 

December 1 5 when she dedicated 

the reproduction of a scene from her 1933 

movie, "She Done Him Wrong," at the 

Movielands Wax Museum in Buena Park, 

Calif. Her character of Diamond Lil is preserved 

in wax at the museum, in the Stars 

Hall of Fame. Jack noted, "No actress has 

a better claim to such recognition. She still 

receives up to 300 fan letters a week after 

a career that has spanned close to 70 years." 

Last year the UCLA Student Organization 

recognized her as Woman of the Century. 

When you look at your 1973 license tag. 

you can just wonder— "Did Steve McQueen 

make this tag?" What would actor Steve 

McQueen be doing making Texas License 

plates for 1973? Well, in preparation for 

his role as a convicted Texas bank robber 

in "The Getaway." filmed in this state and 

now showing at leading theatres around the 

country, Steve spent ten days as an inmate 

of the Texas Huntsville penitentiary, working 

side-by-side with real convicts. This 

astonishing news morsel was released by 

David Foster, co-producer of "The Getaway." 

2200 YOUNG STREET • DALLAS, TEXAS, 75201 • TELEPHONE 747-3191 "Hit Man" depicts an underworld power 

who tries to avenge the death of his brother. 

SW-2 BOXOFFICE :: January 15, 1973

i he \* 

IS ovei 

• 

WHO? 

• 



Perry 




New York — Joe Stiffel 

& Sheldon Spero

Fort Worth Hollywood 

Theatre to Be Closed 

FORT WORTH—And now there's 

going 

to be only one. One big theatre left in downtown 

Fort Worth—the Palace. 

Friday night (19), the Hollywood Theatre 

will close its doors permanently to the 

public. This action by Trans-Texas Theatres 

will leave only the Palace to carry on 7th 

Street's Showrow's entertainment traditions. 

Once, on the Row, theatregoers could take 

their choice of screen fare at the New 

Liberty, Gaiety, Majestic, Hollywood, Worth 

and Palace. 

The Hollywood, which opened in 1930, 

is bowing out with Manager Harry Gaines 

showing "Pete 'n' Tillie." Gaines will become 

manager of the TCU Theatres, Trans- 

Texas' only remaining theatre here. All 

our 

best wishes 

for the success 

of the 

other Hollywood Theatre employees received 

termination notices. 

The Hollywood, once part of the ABC 

Interstate circuit in Fort Worth, became 

property of Trans-Texas Theatres, Dallasheadquarters 

circuit, in 1954. In 1963, 

Trans-Texas remodeled the Hollywood at 

the cost of $150,000. But the trend of 

theatregoing to suburban houses and driveins 

sapped the strength of the Hollywood 

and other downtown theatres. The Worth, 

a 2,224-seater. was closed in 1971 and demolished 

last year; the 1,341 seat Hollywood 

and the Palace, 1,350 seats, cut out 

matinees for shoppers and confined their 

operations to evening programs. 

Elston Brooks, Star Telegram amusements 

editor, recalled some of the times when the 

Hollywood Theatre made the news columns: 

In 1940 for the Fort Worth premiere of 

TWIN DOLPHINS THEATRE 

PORT LAVACA. TEXAS 

and 

Dr.MAURICE HORINE & 

Mr.PERRY HORINE 

its anoiftc'T NAT/ONAL THEATRE SUPPLY installation 

"Gone With the Wind"; in 1949 a Judy 

Garland film audience fled in panic from 

the theatre when a youth yelled "fire" but 

there was no fire; in 1954, during the showing 

of "Dragnet," a woman was shot to 

death in the theatre when her escort's pistol 

accidentally fell to the floor and was discharged; 

in 1970 someone threw a tombstone 

through the theatre's glass front door 

while an X-rated film was on the 

screen. 

Large Texas Group Headed 

For Adult Film Conclave 

DALLAS — The Adult Film Ass'n of 

America, which begins its annual convention 

February 9 in Ocho Rios, Jamaica, at 

the Playboy Club Hotel, has chartered air 

service from Dallas via Miami to the Caribbean 

resort. Sam Chemoff, national convention 

chairman, has arranged via the American/ 

E.\press Agency of Dallas, to have area 

exhibitors travel to Jamaica by Eastern Airlines 

and Air Jamaica in a group. 

Some of the exhibitors leaving from Dallas 

will be Mr. and Mrs. Sam Chernoff, 

Mr. and Mrs. William Guernsey, the Hartsteins, 

the Paul Radnitzes, attorney Mike 

Aranson and Mrs. Aranson; Jeanne Stanfield 

and her husband; Mr. and Mrs. Debb 

Reynolds, Al Weiner of Orbit Films, Gem 

Burns and Rush McGinty of Sack Amusements, 

Mr. and Mrs. Jay Rubin of Oklahoma 

City, Mr. and Mrs. D. L. Gates of 

Azie. Tex. The Houston group will include 

Ted Dye, Mr. and Mrs. Ray Biriski and 

associates. 

Additionally, a large Hollywood-based 

group will arrive here the evening of Thursday, 

February 8, and travel on this charter 

to Miami. In Miami the group will fill a 

jet operated by Air Jamaica and will have 

a rum swizzle party en route to Montego 

Bay, Jamaica, the closest point to the Playboy 

Hotel. 

Chernoff also announced that the next 

convention of the Adult Film Ass'n of 

America will be held in January 1974 at 

the Sheraton-Maria Isabel in Mexico City. 

Sherman Texas Theatre Is 

Closed After 41 Years 

SHERMAN. TEX,—The closing of the 

Texas Theatre last month brought to an end 

41 years of entertainment at that site, its 

demise occurring because of the decline in 

the number of downtown theatregoers. 

The Texas was buUt in 1930-31 at a cost 

of $100,000 in depression days money by 

the R&R (Robb and Rowley) circuit, which 

then owned 50 other theatres. Prices in those 

days were 10, 25 and 30 cents; recent admission 

prices have been as high as $1.50 for 

adults and $75 cents for children. 

Manager at the end of the Texas long run 

was Harold Gassaway, who continues as 

manager of Cinema I and Cinema II at 

Sher-Den Mall, where crowds of 700 pack 

the two theatres several nights a week. The 

original manager of the Texas was the late 

George Spence, who was followed by Harry 

Hargraves. Another manager was H. C. 

Overt, who joined R&R Theatres in 1925 

and became Texas manager in 1952. He 

later retired from the company. 


Thank you again- 

Bob Hartgrove, 

PRESIDENT, McLENDON THEATRES, 

For making 

The Roommates 

the number 1 

grossing 

multiple 

in Dallas. 

They shared more than their rooms! 

iNo.2DeVwerance 

lNo.3 

TheValachiPaper 

Centurions) 

Which will die in the summer of 73? 

>^.- 

^ 

J^, 

f"='«'' 

starring: 

PAT WOODELl. MABKI BEY. ROBERTA COLUNS, 

LAURIE ROSE and CHRISTINA HART as PAULA. 

Screenplay by ARTHUR MARKS & JOHN DURHEN. 

Directed tiy ARTHUR MARKS. 

Producer: CHARLES STROUD. 

Executive Producer: SILBERKLETT S. DON GOTTUEB. 

A General film Corporation Release 

USIMKN COLOR 

iiitsouiii/. 

'^^{êst NOSL' 

General Film Corporation io40 north las palmas, Hollywood. California 90038 


SW-5

. . Jose 

HOUSTON 

Sllan Jones has replaced singer Johnnie 

Ray as the headliner in the nostalgic 

revue "A Night at the Palace." which 

staged four performances Saturday and 

Sunday (7) at the Music Hall. Jones appeared 

in many early day musicals and 

perhaps is best remembered for his song 

"Donkey Serenade." 

. . Mickey Rooney. the 

James Drury of TV and movies is appearing 

on the stage of the Windmill Theatre 

in the romantic comedy "The Only 

Game in Town" . 

film actor, is due to come here in the 

Broadway comedy "See How They Run." 

to be presented at the Music Hall January 

31 and February 1. 

Jeff Millar has selected his list of Ten 

Best Films of 1972 in Zest, the amusement 

supplement of the Sunday Houston Chronicle. 

His list is "The Candidate." "Deliverance," 

"The Emigrants." "Frenzy." "Garden 

of the Finzi-Continis." "The Godfather." 

"The Great Northfield. Minnesota Raid." 

"The Last Picture Show" and "Up the Sandbox." 

His second list contains such titles as 

"Play It as It Lays." "Bad Company." "Fat 

City." "Bed and Board." "Murmur of the 

Heart." "Fritz the Cat." "Cabaret." "Sunday. 

Bloody Sunday" and "Silent Running." 

Millar said his list of ten contains only nine 

films because he could not pick another film 

in the same peer group with the ones already 

selected. 

Included among the holdovers are 

"Brother of the Wind." Oak Village: 

"The New Centurions" with "War Devils," 

Thunderbird; "Hit Man" with "Cool 

Breeze," Tidwell; "The Valachi Papers." 

Gulf-Way. Almeda-4, Northwest-4, Post 

Oak. and McLendon Triple; "Deliverance." 

Northwest-4. Shamrock. Gulf-Way. Mc- 

Lendon Triple, Parkway and Post Oak; 

"Black Gunn." Majestic; "Snowball Express." 

Cinema II at Gulfgate. Northline 

and Meyerland. plus the Parkview. Northshore 

and Town & Country Six; "Brother 

of the Wind." Almeda-4. Clear Lake. Garden 

Oaks. Shamrock-4. Gaylynn. Santa 

Rosa and Capitan; "Pete 'n' Tillie." Al- 



HAWAII TOO. 

When you come to Waikiki. 


BiUEMA 

HAWAII Don Ho Show. . 


. 

at 

IN WAIKIKI REEF REEF TOWERS EDGEWATER 

meda-4. 4 Shamrock cinemas. Northwest 4 

and Town & Country Six; "The Poseidon 

Adventure," Alabama; "1776," Loews' Delman; 

"The Life and Times of Judge Roy 

Bean" at Loews" Twin; "Man of La Mancha." 

Tower; "The Getaway," Cinema I in 

Gulfgate. Meyerland and Northline shopping 

centers and at the Loews" Twin No. 1. 

SAN ANTONIO 

Ren Person, manager of the suburban Olmos 

Theatre, operated by Santikos 

Theatres, is convalescing in a local hospital 

following an illness. Friends may send cards 

to Ben in care of the Baptist Memorial 

Hospital . . . Scott Hardy, chairman of 

the executive committee of the Texas Film 

Commission, was the guest speaker at the 

San Antonio Motion Picture Council's meeting 

Wednesday (3) noon. He discussed ""The 

Accomplishments and Current Work of the 

Film Commission."' 

Marvin Kaplan is appearing in the play 

"The Girl in the Freudian Slip"" at the Plaza 

Dinner Theatre in HemisFair Plaza. In addition 

to his TV roles. Kaplan has appeared 

in many movies, including 'Adam"s Rib."" 

"I Can Get It for You Wholesale." "The 

Great Race" and "It"s a Mad. Mad. Mad. 

Mad World"" . Iturbi. who has 

appeared in several movies, appeared as 

guest soloist and conductor of the San 

Antonio Symphony Orchestra Saturday 

and Monday (8). 

. . . Susan 

Sid Shaenfield, manager of the downtown 

Texas Theatre, was elected as chairman of 

the advisory council of Albert Pike Chapter 

No. 58. Order of DeMolay 

Bracken, young daughter of actor Eddie 

Bracken, is presently appearing at the 

Plaza Dinner Theatre. She appeared in Walt 

Disney"s "Ol" Hacksaw"" with Tab Hunter 

. . . Alexander Lee is appearing in person 

at the Capitan and Mission Drive-In theatres, 

where the double bill is "Mom and 

Dad"" and "The Babymaker."" 

The holdovers continue at local theatres 

with nearly all of the films that opened 

during the holidays being held over by 

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popular demand. Two new movies scheduled 

to open this week are "The Woman Hunt'" 

and "Lady Frankenstein"" at the downtown 

Majestic. Among the films being held over 

are the top grosser "The Life and Times of 

Judge Roy Bean"" at the Wonder; "The Getaway."" 

partially filmed in San Antonio, at 

North Star Cinema I and Century South; 

"Up the Sandbox."" Fox Twin No. I; "Snowball 

Express,"" Laurel and Century South; 

"The Poseidon Adventure,"' Aztec and Fox 

Twin No. II; "Pete 'n' Tillie" at the Woodlawn 

and Aztec-3; "1776" at the North Star 

Cinema II; "Deliverance" at the Broadway 

and McCreless Cinema I. "Fiddler on the 

Roof"" is being held over on its return engagement 

at the Colonies North. 

Increased Filmmaking 

Expected in Colorado 

DENVER—On his return from a 

month"s visit to Hollywood, Karol Smith 

reported that several major film producing 

companies are interested in making motion 

pictures in Colorado next year. Smith is director 

of the Colorado Motion Picture and 

Television Commission, which has the responsibility 

of enticing producers of such 

product to use Colorado as their base of 

operations for a good share of the time. 

Smith reported that while half-a-dozen 

major producers used scenery in the state 

for films shot this year the number would 

at least double in 1973. He points out that 

Colorado has every type of scenery except 

the ocean—and that easily could be simulated 

on some of the state's lakes. Colorado 

has prairies, mountains, deserts, sand dunes 

—you name it and Colorado has it! 

"Many in the production end have worked 

in Colorado in the past and like it so 

well that they have a kindly feeling, not 

only for the scenery available, but for the 

people and they want to return,"" according 

to Smith. 

He continued. "I am very happy with the 

results obtained on this Hollywood trip and 

I am sure it will produce substantial results." 

Smith said that several producing units 

w:ll be in Colorado in the spring. 

The commission has $35,000 with which 

to work this year, the fund having been 

boosted $5,000 each year since it was established 

a couple of years ago. Smith said 

scouts would be in the state later looking 

for suitable locations for the shooting of 

films. 

Columbia Ups R. W. Case 

To Seattle Branch Chief 

NEW YORK— R. Wayne Case has been 

promoted to the position of Seattle branch 

manager for Columbia Pictures, it was announced 

by Milt Goodman, Columbia vicepresident 

and general sales manager. 

Case joined Columbia in 1966 as a 

booker trainee in Los Angeles. He was 

transferred to Seattle in November 1967 

as office manager-head booker. Two vears 

later, in February 1969. he was transferred 

to San Francisco as a salesman. 

SW-6 BOXOFHCE :: January 15, 1973

Ever been a little short on 

cash? 

Well, it happens to America, 

too, 

way. Managing the public debt 

can be a hassle, when too much 

of it is short-term and concentrated 

in the banking system. 

That's why the sale of U.S. 

Savings Bonds is so important. 

Our cup runneth under. 

though not quite the same 

It puts more of the debt into 

the hands of savers—currently, 

23% of the privately-held portion—and 

helps to stabilize the 

whole debt structure. 

America needs your help in 

furthering that process. 

All you have to do is install 

the Payroll Savings Plan in 

your company. 

Then show your employees 

the benefits of buying Savings 

Bonds the systematic way . . . 

through easy payday allotments. 

You see. Savings Bonds are 

not only a cornerstone of federal 

debt financing, but one of 

the least inflationary ways 

America can borrow money. 

They're also a proven patriotic 

way for your employees to 

tuck away a few dollars for retirement, 

their kids' educations, 

or whatever. 

Do your country, your people, 

and yourself a favor. 

Get the whole story by writing 

Director of Marketing, The 

Department of the Treasury, 

Savings Bond Division, Washington, 

D.C. 20226. 

America's cup need never 

run low. 

Help fill it up. 

/Q'^ Take stock in America. 

'v^'-^ U.S. Savings Bonds 

®© The U.S. Covernmeni does nol pay fo,- this adverlisemenl. ll is presenleJ as a piihlic service in coaperalion tuih The l>cparimenl of The Treasury and The Advertising Council. 

BOXOFFICE :: January 15, 1973 SW-7

— 

. 

s 

SA Critic Says One-Third of 1972 

Top Films Will Never Play in 

SAN ANTONIO— Ron White, columnist 

of the San Antonio Sunday Express/ News, 

writing in Sunday One, the amusement supplement, 

devoted his latest column to "The 

Top Films Are Often Not Seen in SA": 

One of the most depressing things a 

San Antonio filmgoer can do is take a look 

at the reviews written by critics in New 

York, Chicago and Los Angeles. 

It's a sure way to find out what you're 

missing. When it comes to films, San Antonio 

movie fans are often lucky to be on 

the tail end of movies distributed across 

the country. In the past there have been 

some movies that never got within 200 

miles of San Antonio. 

And as things have been in the past, so 

they are likely to be this year. If you want 

to see certain movies you're either going 

to have to go to another city or take over 

a local movie theatre by force. 

Just recently the "Ten Best" film selections 

for 1972 were made by Vincent 

Canby of the New York Times, Roger 

Ebert of the Chicago Sun-Times and 

Frances Taylor of the Newhouse News 

Service. 

Two of Canby 's best ten have been seen 

in San Antonio— "Frenzy" and "The Godfather." 

"The Godfather," "The Garden of 

the Finzi-Continis" and "The Great Northfield, 

Minnesota Raid" made it here from 

Ebert's list. And two of Miss Taylor's 

selections— "Deliverance" and "1776" 

have been seen here. 

What's more, some films on the lists are 

LOOKING 

FOR 

EQUIPMENT? 

try the "equipment wanted" 

column of 

"Clearing 

Boxoffice's 

House" page 

SA 

not simply tardy in arriving in San Antonio; 

chances are they will never be seen 

here. In this category falls "Chloe in the 

Afternoon," selected by both Canby and 

Ebert. I'll give anyone 10 to 1 odds it 

will not show at a commercial theatre here 

simply because it is the last in a series of 

films made by the French director Eric 

Rohmer. whose other movies, including the 

highly praised "My Night at Maud's" and 

"Claire's Knee" never were screened in San 

Antonio. 

Other films on the lists you can count 

on not seeing in San Antonio. 

"The Sorrow and the Pity," a documentary 

look at how the French dealt with Nazi 

occupation. It's too long (4'2 hours) for 

any theatre manager here to consider booking. 

"Murmur of the Heart," a funny movie 

about incest. Nobody in San Antonio books 

a funny movie about incest unless it stars 

Elizabeth Taylor or Woody Allen. 

"The Green Wall." a story about the 

experiences of a native Peruvian boy. No 

theatre manager in San Antonio is likely 

to have even heard of Peruvian films, much 

less to book them. 

"The Discreet Charm of the Bourgeoisie," 

which is a surrealstic film. And the last 

time a surrealistic film came to San Antonio 

was "The Yellow Submarine," which 

didn't stay around very long for that matter. 

"Mon Oncle Antoine," which is a Canadian 

movie. Ditto above on Peruvian 

movies. 

The list could go on for pages. A rough 

guess would be that by the time all the 

films of 1972 finishing circulating in the 

United States, San Antonians will have not 

had the opportunity to see a third of the 

movies that are on the best ten lists of 

anyone who's seen all the year's films. 

It's frustrating for anyone who can't afford 

to go jogging up to New York once 

a month to see movies. One is tempted at 

Start BOXOFFICE coming . . 

D 1 year for $10 D 2 years for $17 (Save $3) 

D PAYMENT ENCLOSED Q SEND INVOICE 

THEATRE 

These rates for U,S., Canada, Pan-America only. Other countries: $15 a year. 

STREET ADDRESS 

_ 

first to barge into the nearest theatre, grab 

the manager by his lapels and demand in 

a voice calculated to frighten him into b 

complete servility: "Why aren't you show- I 

ing "Chloe in the Afternoon?!' " 

, 

But I know in advance it wouldn't do 

any good. Theatre managers have their problems, 

which is making a buck, and I have 

mini;, which is seeing movies. 

So I have another suggestion, directed 

not at the commercial theatres but at the 

other source of films in San Antonio—our 

colleges and universities. 

Most of the local colleges have some 

sort of film program, whether it is run by 

a student organization such as a fraternity 

or a film department. Many of the films 

selected to be shown at the colleges are 

an opportunity to catch up on good movies 

the commercial theatre didn't show. 

But all too often the colleges follow 

the commercially inclined minds of theatre 

managers, screening films that have been 

popular in the past such as "Farenheit 451," 

horror films and, at the best, old Ingmar 

Bergman movies. 

That's fine. There's a place for such 

films at colleges as the current series of 

Flash Gordon serials at Incarnate Word. 

All I'm asking is that the colleges take a 

close look at some of the films that have 

missed San Antonio in the past, gauge how 

receptive a college audience would be to 

these never-before-seen-in-San Antonio movies 

and slip them into their schedules. 

If no one goes to see them, I'll meekly 

join the ranks of theatre managers in denouncing 

the feasibility of showing any 

movie made outside of Hollywood. 

Arizona Commission Moves 

To Hypo Filming in State 

TUCSON, ARIZ.—In the interest of 

further promoting Tucson and the state of 

Arizona as a motion picture producing 

center, Jack Valenti, president of the Motion 

Picture Ass'n of America, will address 

film and drama classes at the University of 

Arizona some time in January. 

B. V. Sturdivant of Yuma, chairman of 

the newly created Arizona Motion Picture 

Commission, said Valenti's visit to Tucson 

is the commission's initial major move to 

increase the body's primary activity—the 

attraction of major filmmakers to Arizona. 

"Arizona will not go begging for movie 

business," Sturdivant said, adding, "We're 

not going with our hat in our hand. We 

have attributes they (movie producers) 

want. If they want them badly enough, 

they'll come." 

The new commission will seek support 

from chambers of commerce in all major 

Arizona cities. It plans to mail Arizona 

Highways magazines to each major motion 

picture executive in the nation to acquaint 

them with the state's natural backdrops. 

TOWN STATE ZIP NO. . 

NAME „ POSITION 

BOXOFFICE-THE NATIONAL FILM WEEKLY 

825 Van Brunt Blvd., Konsos Cty, Mo. 64124 

Pads With Theatre Plug 

BOSTON—The Boston Globe, instead of 

using editorial filler material to pad out its 

neighborhood theatre advertising daily guide, 

features the words: "Patronize Your Neighborhood 

Theatre." in 18-point bold type. 


— 

— — 

— 


Up 150 

Gross Points 

MINNEAPOLIS—Though there wasn't 

a single first-run marquee change, grosses 

took a big New Year's weekend jump all 

across the board. Unlike the Christmas holiday 

weekend, when customer turnout was 

adjudged somewhat disappointing, the New 

Year's situation—with the identical product 

—was in some cases breathtaking. "The 

Poseidon Adventure." in a second week at 

the Skyway I Theatre, soared to a 650 and 

continued as the runaway hit of the season. 

(It had bowed with a 500.) The only real 

sluggard was "1776"—again. For some reason, 

they're just not buying it in this area, 

perhaps because of the fierce competition, 

{jerhaps because there's no real appeal and 

its stars are unknown. But even "1776" 

caught a bit of the spirit and bestirred itself 

to a 125 after opening with a limp 100 at 

the State. 


Academy Man of La Mancha (UA), 3rd wk 300 

Cooper Jeremiah Johnson (WB), 2nd wk 415 

Four theatres Snowball Express (BV), 2nd wk. ..300 

Gopher The Getaway (NGP), 2nd wk 400 

Mann—Up the Sandbox (NGP), 2nd wk 300 

Pork Young Winston (Col), 3rd wk 200 

Skyway I The Poseidon Adventure {20th-Fox), 

2nd wk 650 

Skyway Pete 'n' Tillie (Univ), 2nd wk 400 

II 

Southdale Cinema II The Great Waltz (MGM) 

2nd wk 250 

State 1776 (Col), 2nd wk 125 

Varsity Chioe in the Afternoon (Col), 2nd wk 

World Sounder (20th Fox), 10th wk 

. . 1 75 

250 

Nebraska Supreme Court 

Rules in Pussycat Case 

LINCOLN — The Nebraska Supreme 

Court has upheld a lower court's ruling 

that the Pussycat Theatre in Omaha was 

guilty of showing eight obscene films in 

1971 but struck down a contempt citation 

against theatre manager Richard Berry for 

failing to produce the films in court. The 

Friday (5) high court ruling directed the 

Douglas County District Court in Omaha 

to drop the citation against Berry. 

The ruling by the Nebraska Supreme 

Court came in a case originally brought 

by the city of Omaha against American 

Theatre Corp., operator of the Pussycat, 

in which Omaha sought to have the eight 

films declared obscene. 

Attorneys for the theatre failed to produce 

the films in the Douglas County District 

Court case. They said they already had 

been returned to the distributor and thus 

were unavailable. 

The supreme court opinion by Judge 

Robert Smith noted the films can be ruled 

obscene, even though they were not produced. 

There was no apparent dissent. 

"Nonproduction of the films under the 

circumstances established violation of the 

obscenity laws." Smith wrote, upholding the 

lower court injunction against the eight 

films and the ruling that they were obscene. 

The high court noted Douglas County 

sheriff's office personnel had seized 28 films 

in a raid on the theatre in February 1971. 

(Continued on page NC-3) 

OFFICERS AND COMMITTEE CHAIRMEN FOR '73—The slate of new 

officers and committee chairmen of the Better Films and TV Council of Milwaukee 

Area are shown at the group's meeting last month. In the front row, left to right, 

are: Mrs. Raymond Pfeiffer, parliamentarian; Mrs. Harold Thessin, recording secretary; 

Mrs. Leonard Schmidtknecht, president; Miss Irene Diestler, corresponding 

secretarj. and Mrs. Joseph Best, treasurer. Back row, left to right: Mrs. Oliver Martin, 

ways-and-means; Mrs. Marion Smith and Mrs. Neal Sanfellippo, hospitality; 

Mrs. M. MacLean, federation reporter; .Mrs. S. V. .^bramson, TV public relations; 

Mrs. John Schroeder, sunshine; Mrs. Larry Schneider, ways-and-means; Mrs. Wilma 

Larsen, budget; Mrs. Rudolph Fritz, telephone; Mrs. Richard Cornelius, hospitalitj; 

Mrs. Edward Fink, membership; Mrs. S. L. Porter and Mrs. Berjl Weigel, attendance; 

Mrs. Julia Sadowski, attendance; Mrs. James Welcenbach, vice-president; 

Mrs. Robert Swenson, attendance; Mrs. C. Thorp. TV reporter; Mrs. Robert Durkin, 

audit; Mrs. George Brown, attendance; Mrs. Raymond Krug, family movies; 

Mrs. Eugene Einem, publicity ; Mrs. Darwin Rogers, attendance; Mrs. Robert Hunholz, 

adviser and outgoing president, and Mrs. Arthur Demmer, public relations. 

R, X Ad Ban Is Asked 

By Milwaukee County 

MILWAUKEE—The Milwaukee County 

Board has condemned the advertising of X 

and R-rated motion pictures in daily newspapers. 

It has asked that the local dailies 

(Journal and Sentinel) stop accepting such 

advertisements. 

By a 13-10 vote, the board overrode the 

recommendation made by its judiciary, safety 

and general services committee that the 

resolution 

be killed. 

"I regard the resolution as an effort at 

censorship." said Lawrence W. Timmerman. 

committee chairman. 

The board had requested at a previous 

meeting that the corporation counsel's office 

deliver an opinion as to whether the resolution 

(proposed by Supervisors Gerald 

Engle and Francis Biernat) would constitute 

a form of government regulation or censorship. 

John R. Devitt. an assistant corporation 

counsel, said that if objectionable 

words such as "condemn" and "cease and 

desist" were omitted from the resolution, 

'not even the faintest notion of censorship 

could be imputed to this resolution." It (the 

resolution) then would simply become "an 

expression of opinion on the part of the 

board and be in keeping with its members' 

constitutional right of free speech." he 

averred. 

Supervisor William F. O'DonncI took the 

occasion to point out that one of the problems 

facing the downtown movie houses 

was that they could not book any of the 

high-quality films. Supervisor John J. Valenti 

interjected that if the news media 

stopped accepting X and R movie ads, the 

filmmakers would seek other ratings or. 

possibly, no ratings at all. He explained that 

as an attorney he also has handled some 

cases which involved motion picture censorship 

and was more keenly aware of the 

problems. 

That the board is free to make a recommendation 

as an expression of its opinions 

was the statement offered by Charles K. 

Clarke, vice-president and advertising manager 

of the Journal Co.. which publishes the 

two daily newspapers. But. he pointed out 

that both dailies seek to exert some control 

over the words and illustrations used in 

such advertising. 

"And if the filmmakers should choose not 

to seek ratings from the Motion Picture 

Ass'n of America in the future, we still 

could apply information as "adults only" or 

"no one under 8 admitted' to the theatre 

advertisements." Clarke said. 

Cliff Lorbeck Appointed 

Assistant to NAC Prexy 

MILWAUKEE—Clifford D. Lorbeck, 

Supurdisplay/Server Sales. Milwaukee, has 

been appointed assistant to the president of 

the National Ass'n of Concessionaires, it 

was announced by Harold F. Chester, president. 

Lorbeck. who recently was re-elected 

to the position of vice-president of NAC. 

will assist Chesler in certain areas of association 

activity, including special projects 

and working in close liaison with the Eastern 

region. 

Commenting on the appointment. Chesler 

stated: "Cliff Lorbeck. who has served the 

association in many important capacities, is 

eminently qualified for the position of assistant 

to the president and I look forward 

to working closely with him in many vital 

areas of association activity." 

BOXOmCE :: January 15, 1973 NC-1

MILWAUKEE 

gen Marcus, head of Marcus Theatres 

Corp., who also operates the Marc 

Plaza Hotel here, provided the necessary 

hotel furniture for the stage play "Plaza 

Suite," which was presented on two consecutive 

weekends last month by the Center- 

Perhift Players at the Milwaukee Jewish 

Community Center. 

The characters from "Gone With the 

Wind." "Quo Vadis" and "Mutiny on the 

Bounty" joined the company to depict the 

theme of "Great American Movies" for the 

Beau Arts Ball held recently in Ladysmilh. 

This was one of a series of seven events 

sponsored by the Flambeau Valley Arts 

Ass'n. 

With so many on-campus film groups 

operating at colleges around town these 

days—and especially at the University of 

Wisconsin-Milwaukee—one cannot help but 

speculate on the competition all this gives 

to the neighborhood and downtown theatres. 

Here is a list that is representative of 

recent on-campus film fare at the University 

of Wisconsin-Milwaukee: Two Bit Series, 

"The Informer." directed by John Ford, 

with free admission; Cineseries (Bolton 150), 

"Sunday Bloody Sunday." 75 cents: Kinder 

Cinema (Union Fireside Lounge), "The Absent 

Minded Professor." 35 cents; Center 

Cinema (Union Cinema). "Bullitt," 50 cents; 

Classic Film Series (Union Cinema). "The 

Gold Rush" and "The Tramp." with Charlie 

Chaplin. 65 cents; Union Films (Union 

Gasthaus), "Zorro Rides Again" (chapter 

five), plus several short subjects, free admission; 

Film Circle (FA Lecture Hall), "Shadows 

of Forgotten Ancestors." USSR (1964), 

$1; Foreign-Language Film Society (Bolton 

150), "The Sins of Rose Bernd." free, and 

many, many others of similar genre. These 

outstanding motion pictures sometimes are 

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Oh Tim - tv&m Tmel 

— MOTION PICTURE SERVICE CO. 

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125 Hyda St., San Francisco, Ca. 94102 

(415) 673-9162 - Gorald Karski, Pras. 

shown twice nightly several times a week. 

Fifty years ago, according to the Sentinel 

files, the 800-seat Liberty Theatre was sold 

by Joseph J. Schwartz to Henry J. Wehr. 

who operated the Empire Restaurant for 21 

years. A moving picture and vaudeville 

showhouse since 1910, the theatre was located 

at 27th and Vliet streets , . During 

. 

the 1922 Christmas holiday week, silent 

movies being shown in the city were: "Robin 

Hood." starring Douglas Fairbanks, at 

the Garden and Alhambra theatres (neither 

now exists); "Thirty Days," starring Wallace 

Reid, at the Butterfly (now razed); "All 

Night," starring Rudolph Valentino, at the 

Rialto; "Boss of Camp 4." starring Charles 

"Buck" Jones, at the Princess, and "The 

Impossible Mrs. Bellew," starring Gloria 

Swanson, at the Strand. The latter two 

movie theatres still are operating. 

City vice squad officers took a judge 

along with them on a raid of the Little 

Rascals Bookstore, 5th and Wisconsin Avenue, 

so that he could personally view a 

movie they regarded as obscene. He was 

County Judge Donald W. Steinmetz. who 

watched the exploitation film which reportedly 

depicted sexual activities. The judge 

decreed it was sufficiently obscene for 

prosecution, so he authorized a search warrant 

seizure. Police here have been protesting 

recently that they are hindered by legal 

decisions which prevent them from seizing 

allegedly obscene material without a judicial 

determination that the film in question is, 

indeed, "obscene," hence this procedure! 

The store's manager was charged with 

"commercial exhibition of an obscene film." 

In another earlier court case, a charge 

had been filed last August against the manager 

of the Center Bookstore. 6300 West 

Greenfield Ave.. West Allis, by a West Allis 

detective, August Dunbar, after the latter 

viewed a 15-minute movie that allegedly 

showed men and women engaged in "sexual 

perversion." The film was left in the defendant's 

possession with the agreement that 

it would be produced for trial. In mid- 

November, attorney James Walrath. who is 

a member of attorney James M. Sheliow's 

law office, appeared in court to request that 

the charge be dropped. One of his arguments 

was that the district attorney's office 

had failed to produce a copy of the film 

for the judge (Circuit Judge L. Coffey) to 

see. Shellow himself appeared and told 

Judge Coffey that the film apparently was 

removed from the city and now was in the 

possession of certain persons in Atlanta. 

"Your honor, I've never had the film," he 

told Coffey. "I've never seen it and it has 

never been in my possession." The judge 

denied Sheliow's request that he be allowed 

to withdraw as the defendant's attorney, 

telling him he could not withdraw until the 

film was produced. "I'm going to hold somebody 

in contempt if that film isn't here 

within 96 hours." Coffey ordered. Coffey 

raised the defendant's bail from a $2,500 

personal recognizance bond to $10,000 and 

demanded a surety bond. He then adjourned 

the case after ordering Shellow to produce 

the film. 

Pat Halloran, sales representative for Universal 

Film Exchanges, held a tradescreening 

of "Trick Baby," starrmg Kiel Martin 

and Beverly Ballard, Thursday afternoon, 

December 28, at the Center screening room, 

212 West Wisconsin Ave. 

Jack Ringe, manager of the downtown 

Centre Theatre, and his wife Susan now 

are corporation officers of a new agency 

called Crossroads Academy. Its slogan is 

"Prevention Not Detention" and the academy 

primarily is for youngsters in trouble, 

ages nine through 16. Top administrator is 

Bruce Cook. Social worker Carol Neil is his 

assistant. All have been appearing on talk 

shows or being interviewed on WTMJ-TV, 

WEMP and WOKY to tell about the 

agency's work with troubled youngsters. A 

printing firm called Footprint, as part of the 

program, helps the kids to learn the printing 

trade. Thirty-four young people presently 

are involved. The names of 40 more are on 

a "referral list." According to Ringe. it takes 

two Crossroads workers to deal with each 

case—one to work with the errant minor, 

the other to work with the parent or parents. 

Notes Jack: "We need more volunteers 

to help with this new service and. of course, 

we need donations." Crossroads has an 

office at 5010 West Burleigh. It is another 

charity in which show people like Jack and 

Sue are involved because it's also a project 

in which any and all interested Milwaukecans 

are invited to help. A Christmas party 

was held at the Centre Theatre December 

27 for Crossroads Academy. The young 

guests were treated to comedy films and 

Santa was there to distribute gifts. 

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1245 Adams St. Boston, Mass. 

^ CREATORS OF CONTEMPORARY THEATRES 

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The Mill Road Triplex in the Mill Road 

Shopping Center was chosen by the Girl 

Scouts of Milwaukee Area for the third 

year as that group's "favorite holiday field 

trip." More than 5.000 tickets were sold 

for the periods December 20-24 and December 

26-27 to see either "Snowball E.\- 

press" or "1776." In addition to the free 

popcorn that was provided each scout who 

attended the theatre, all had equal opportunity 

to win one of the $600 in prizes 

that had been supplied by firms located in 

the shopping center. These included girls' 

overcoats, slippers, boots, dress materials, 

jewelry, traveling irons, fountain iiens. port- 

BOXOFFICE ;: January 15, 1973

able radios, boxes of donuts and more, plus 

two bicycles as the major items. All details 

for the project were worked out between 

theatre manager Wallace Konrad, who 

mailed out invitations to all 1.100 Girl 

Scout troops in the area, and Miss Gretchen 

Wenzel, who has charge of public relations 

for the scout organization. 

The growing success of Dial-A-Movie 

phone service in the metropolitan area was 

discussed in the Weekend's "Show Biz Spotlight" 

column December 21 by assistant editor 

Wally L. Meyer. He notes: "Its most 

frequent users are parents who want to 

know what motion pictures currently showing 

here are suitable for viewing by age 

groups such as kiddies, teens and sophisticated 

adults. Ten thousand calls a month is 

the average phone load for this service and 

Bill Rebholz. president of Rebholz Insurance 

Co.. which sponsors it. informs us that 

this Christmas period something closer to 

15.000 calls will be made. The firm, which 

has been covering the expense of the service 

these past three years at about $300 a 

month, is located at 6300 West Bluemound 

Rd. Says Bill: 'We're happy to do this as a 

public service and we often hear from 

mothers who wish to say thanks.' The idea 

of supplying a brief rundown of movies and 

their suitability for various age groups 

stemmed from an idea started in Chicago 

about ten years ago by Bob Ward, an advertising 

e.xecutive. whose first project was 

something called Dial-A-Stock (with stock 

market information and buying tips). Next, 

he started Dial-A-Saint. a 50-second inspirational 

message. The idea moved to Milwaukee 

and one day was changed to its 

present format, a one-minute, 20-second 

listing of film fare called Dial-A-Movie. 

The Redemptorist Father from Liguori, 

Mo., bought the service from Ward and 

Beertown was one of the first cities in which 

it was used. It's been monitored here for a 

number of years by Father Gerald Hauser. 

director of the Albert Cardinal Meyer Institute, 

who updates the tapes three times a 

week . . . which are played back by two 

. . . The 

answering machines. He bases his local list 

on a composite rating from 14 film review 

sources (including Boxoffice) 

Rebholz Agency regularly sends out reminder 

stickers. Dial-A-Movie 744-4822. to 

be affixed on the home phone, to every 

private school in the city, whatever the denomination." 

Airer Halts X Movies 

From Western Edition 

VISTA, CALIF.—The Vista Drive-In. 

2101 West Vista Way, will discontinue tEe 

showing of X-rated motion pictures, it was 

announced by theatre manager Louis Willis 

recently. The city council in November 

1972 had voted unanimously to require the 

ozoner to erect a fence that would shield the 

screen from the view of passing motorists 

and others. Willis said that after the necessary 

construction had been completed the 

underskyer would return to its previous 

policy. 

MINNEAPOLIS 

îck Maiek, Warner Bros, branch chief, 

announced that the John Wayne film, 

"Train Robbers," has been day-and-dated 

for February 7 at the Skyway I Theatre 

here and the Norstar in St. Paul. 

With Chuck Bliss, Universal branch 

office manager, extremely ill and confined 

to Veterans Hospital here, his many film 

industry friends raised more than $1,100 

to help during this troubled period. The 

solicitation was the idea of David Levy, 

Northwest Cinema, and was hatched during 

a "roundtable" discussion at the 

D'Napoli Cafe with Filmrowites Paul 

Ayotte, Don Palmquist and Chet LeVoir. 

Bliss extends his deepest thanks to all. 

At least one check was in an amount of 

three figures. 

In an effort to bolster sluggish grosses 

recorded both here (at the State Theatre) 

and in St. Paul (at the Riviera) by "1776," 

group showings will be pushed on behalf of 

the attraction. The picture failed to draw 

in both cities and there were attempts to 

end the run. However, holding both circuits 

involved to contractual agreements, 

Columbia then backed the group-showing 

approach, complete with study guides. Special 

screenings for drama, music and history 

teachers were held in an effort to 

spark the new push. 

Ernie Hill, 76, a film pioneer and longtime 

Warner Bros, salesman, died December 

30, with services held here Wednesday 

(3). The family expressed a desire that 

memorials be in the form of donations to 

the Variety Heart Hospital. 

Dick Toilette, a member of Northwest 

Theatre Service, says it really is a "happy" 

new year: he hit a hefty jackpot on the 

Rose Bowl game. 

John Bender, Chief Theatre, Bemidji, 

died December 30 at the age of 79 and 

services were held there Wednesday (3). 

Bender was widely known in that area. He 

had operated the Chief for the past quartercentury. 

Mefro-Goldwyn-Mayer continues to 

push 

its successful kiddies matinee product. 

"Malibu the Deer" was scheduled for the 

Twin Cities area only Saturday and Sunday 

(13, 14), at least initiaOy, with 20 

prints working. Then, the local MOM 

branch will saturate the area Saturday and 

Sunday (20, 21) with "The Wizard of 

Oz," with some 60 prints in use. 

Judy Pender, secretary to United Artists 

branch boss Bob DeJarnette, is somewhat 

of a wonder! She returned from a skiing 

vacation in Colorado without a single arm 

While grosses went 

or leg fractured! . . . 

soaring in the Twin Cities over the New 

Year's weekend, bad weather elsewhere in 

the region clobbered outstate theatres. 

Many 

theatres in Moorhead closed and those in 

Duluth, Sioux Falls, S.D., and Grand Forks. 

N.D., took real beatings. 

Mrs. Audrey Boe, sister-in-law of Don 

Palmquist, 20th Century-Fox branch, died 

Christmas Day in Denver after a lengthy 

illness. Burial rites were held here December 

30. 

The Hosmer Theatre, Hosmer, S.D., has 

closed for the winter season—and owneroperator 

Dennis Ellsworth says he plans to 

reopen April 1 . . . The Palace Theatre, 

Luverne, has reopened. The new owner is 

Mark Bellefeuille. 

"Rainbow Bridge," the last movie made 

by rock star Jimi Hendrix before his death, 

has been set by the Varsity Theatre here 

and the Highland in St. Paul. The picture 

is day-and-dated Wednesday (24) but midnight 

shows are set at both houses Saturday 

(20). "Rainbow Bridge" is being distributed 

in this region by Roy Smith, William 

H. Lange Distributing Co. 

Nebraska Supreme Court 

Rules in Pussycat Case 

(Continued from page NC-1) 

though these later had been ordered returned 

by the district court. 

Supreme Court Judge Smith wrote in 

reference to Berry's subpoena to produce 

the films that "a party who is under a duty 

to bring before the court some circumstance 

may, by his inexcusable failure to do so, 

imply that the exposed circumstances would 

be unfavorable to produce evidence." 

The high court's ruling noted Berry responded 

to the subpoena by denying possession 

or control of any of the films in 

directing the district court to drop the citation 

of contempt and the 60-day jail sentence 

against Berry. 

Famil-y Fare Pledged 

TRENTON. MICH.—In the wake of reports 

that had circulated through the city 

that the Trenton Theatre had been sold and 

would be converted to an "adult" movie 

house, Lawrence Moore of Femdale, the 

new owner, told the city council at a recent 

meeting that he planned to operate a family 

theatre. He stressed that he did not plan to 

shown any R or X-rated films. Moore also 

told the council that he would be willing 

to put into writing "that no adult films 

would be shown." 

Thorps Buy Colonial Theatre 

HAMBURG, IOWA — Mrs. Leonard 

Thorp and Wille Don Thorp purchased 

the Colonial Theatre here from Franklin 

and June Rash, taking possession Monday 

(1). 


snow BUSINESS IN 

HAWAII TOO. 

When you come toWaikiki 

rj|t>,pp.i[». don't miss the famous 

HAWAM ^'^^ ^° Show. . at 

. HOTELS Cinerama's Reef Towers Hotel. 

IN WAIKIKl REEF REEF TOWERS EDGEVIATER 

BOXOmCE :: January 15, 1973 NC-3

. 

LINCOLN 

The snow, ice and low temperature readings 

were still around the first week of 

January and university students were not 

due back in town until Monday (15) but 

industry business made a good comeback. 

It looked as if many people decided to come 

into the movie houses, out of the snow and 

cold, to see some of the current, good film 

fare, it was observed by one downtown 

manager. Besides "Pete 'n' Tillie" out at the 

suburban Cooper/Lincoln, downtown offerings 

of Sunday (7) included "The Poseidon 

Adventure" at the Stuart. "Snowball Express" 

at the State. "The Getaway" at the 

Varsity and "Deliverance" at Cinema 1. 

The Cooper/Lincoln staff had a late evening 

party Friday (5) at Shakey's Pizza Parlor, 

arranged by manager Duke Smith and 

his wife. On hand with the staff, including 

assistant manager Gary Meyers and his 

wife, were Mike Gaughan. Nebraska district 

manager for Cooper, and Mrs. Gaughan; 

Jay Maness. former Cooper/Lincoln manager 

and future manager of the new downtown 

Cooper Plaza (when it is completed), 

and his wife, and Randy Hartman, former 

assistant manager at the Cooper/Lincoln. 

TTie Gaughans had their annual holiday 

gathering for theatre managers and their 

wives at their home Thursday evening, 

December 28. 

Visitors in the city during the Saturday 

(6) weekend included entertainment stars 

Dennis James and Shari Lewis, actress, singer, 

ventriloquist and children's book author. 

Both were here for a United Celebral Palsy 

ZIP CODE 

Your Mail 

telethon, at which James was master of 

ceremonies . . . Another of the special travelog 

series which Cooper Theatre Enterprises 

sponsors with the women's division of the 

Lincoln Chamber of Commerce is slated for 

afternoon and evening performances Tuesday 

(16) at the Cooper/Lincoln. This one is 

on John Muir's "High Sierra Country" . . . 

Leora McGrew, accounting executive for 

Cooper Theatres, was back in her office 

Monday (8) after being home for a week 

fighting a stubborn virus. 

Phil McDermott, manager of the suburban 

Joyo. reports that the first Saturday-Sunday 

children's matinees got off to a good, 

busy start with "Flipper." He noted that the 

same couldn't be said for all ten or so weekend 

special children's matinees. 

City police raided the Adult Book & 

Cinema Shop at 27th and Holdredge 

Wednesday (3) and arrested John Serafine. 

manager, of Decatur, 111. Another Adult 

Book & Cinema Shop at 11th and N streets 

in the downtown area was not raided but 

was closed after Serafine's arrest. The raid 

and arrest followed a series of purchases 

made at the store since December 29, according 

to Robert Sawdon. police inspector. 

Serafine was arraigned on two counts of 

selling allegedly obscene books, one titled 

"Four Play" and another "Sex and Violence"; 

one charge of selling an allegedly 

obscene article, and one charge of possessing 

an allegedly obscene film, titled "Artist's 

Conception." 

The latest industry and non industry 

guesses on the opening of Douglas Theatre 

Co.'s triplex and Cooper's quadplex Plaza 

in the downtown area is swinging from 

February until at least March—maybe even 

later. Uncooperative winter weather is the 

biggest culprit in the slowdown, it is said 

. . . Veteran Walt Jancke says the well-received 

"The Getaway" may be the last or 

next to the last picture at the Varsity before 

owner Larry Starsmore of Colorado Springs 

Start BOXOFFICE coming . . 

D I year for $10 D 2 years for $17 (Save $3) 

D PAYMENT ENCLOSED Q SEND INVOICE 

THEATRE 

STREET 

These rates for U.S., Canada, Pan-America only. Other countries; $15 a year. 

ADDRESS 

TOWN STATE ZIP NO 

NAME 

POSITION 

BoXOffice — THE NATIONAL FILM WEEKLY 

825 Von Brunt Blvd., Kansas City, Mc. 64124 

closes the movie house, now in a building 

owned by National Bank of Commerce. 

They will use the razed downtown space 

for a total, enlarged banking and office 

building replacement. 

Al Schulter, manager of the Stuart, and 

one of his assistants. Bob Kendall, put in a 

full New Year's holiday weekend schedule. 

Al's other assistant manager, NU student 

Lou Jicha. was in sunny Miami. Fla., for 

the Orange Bowl game. He's a tuba player 

in the University of Nebraska marching 

band that appeared in the Orange Bowl 

Parade and during the bowl halftime activities 

. . . Jay Maness. future Cooper Plaza 

manager, and his wife Jeanne, caught up 

on the travels of the former's parents Mr. 

and Mrs. William Maness, Denver, when 

they made their holiday greeting long-distance 

calls. They've been seeing the Southwest 

this winter. 

OMAHA 

The city council approved the hiring of 

an architect to draw up plans for the 

conversion of the Orpheum Theatre into a 

performing arts center at a cost of $1.5 

million. The Orpheum. at one time the most 

beautiful theatre in this city, with a capacity 

of nearly 3,000, was built in the 1920s. It 

has been closed for nearly a year. Money 

for the purchase of the Orpheum Building, 

$135,000. was donated by the Knights of 

Ak-Sar-Ben. the outstanding civic and charitable 

organization in Nebraska. The property 

is to be transferred to the Omaha Performing 

Arts Center Corp., a nonprofit 

corporation which will issue bonds to pay 

for the remodeling. The center could be 

ready for opening in about a year. 

Morrie Sniead, who is one of the oldest 

theatreman in this city, is ill in St. Joseph 

Hospital. He operated the Strand Theatre in 

Council Bluffs, Iowa, for many years. The 

Strand now is leased to National General. 

All area industryites wish him a speedy 

recovery. 

Studio Theatre Undamaged 

From Mideastern Edition 

MIDDLETOWN, OHIO — The 

Studio 

Theatre here escaped damage in a spectacular 

fire that caused approximately 

$200,000 damage in the downtown area in 

mid-December, according to William Cornn 

jr.. manager. Eighteen-year-old concession 

worker Charlene Mays was the only person 

in the movie house when the blaze broke 

out in adjacent buildings at 5:30 p.m. on 

a Friday afternoon. 

Sllpfie^ Theatre Supply, Inc. 

Â 

1502 Davenport St. 

^^^y Omaha, Nebraska 68102 

^0 " kxza Code (402) 431-5715 

Where Your Business Is APPRECIATED 

NC-4 BOXOFHCE :: January 15, 1973

Û^^^^k f\ 

^Kjl^^^ ^H|

. . . Sisson-Stern 

. . . Mrs. 

. . . Academy 

Free 

REVIEW OF 1972 IN 

COLUMBUS AREA 

COLUMBUS — Highlights of the news 

and events in the Columbus area for 1972 

include: 

JANUARY 

C. Kenneth Smith, chairman of the board 

of the Columbus Ass'n for the Performing 

Arts, operator of the Ohio Theatre, was 

named one of the ten "Men of the Year" 

by the Columbus Citizen-Journal . . Gen- 

. 

eral Cinema Corp. has acquired the three 

local units of Cincinnati Theatres—Northland 

Cinema, Eastland Cinema and University 

Flick . . . Plans are proceeding for the 

construction of an amphitheatre on the 

banks of the Scioto River in the downtown 

theatre district. Columbus Recreation Department 

will construct the facility. 

FEBRUARY 

Keith L. Blake, manager of Cinecom 

Theatres' Westland I and II, won the cir- 

to 

cuit's 1971 "Fall Guy" contest, with a trip 

The first 

Puerto Rico as the prize . . . 

Jerry Lewis Cinema here opened February 

24 with "Love Story." The theatre is located 

at 5988 Westerville Rd. and is operated 

by Stephen F. Smith. Patrick Gorley 

is house manager . . . Academy Theatres is 

refurbishing the Beechwold and Esquire, 

with the houses to be renamed Camelot 

North and Carousel East, respectively. Similar 

updating is scheduled for the circuit's 

Clinton and College Cinema. Ron Simkins, 

new vice-president and general manager, 

said the Academy houses will concentrate 

on first-run attractions. Charles 'Van Fossan 

is in charge of publicity and advertising . . . 

. . . 

Cliff Robertson was in town for advance 

publicity for his new feature "J. 'W. Coop" 

Heber Corn announced plans to open 

a 350-seat mini-theatre in a former billiard 

parlor in Reynoldsburg Shopping Center 

... 'Veteran projectionist and union official 

Dave Cornwell was guest of honor at 

a testimonial dinner at his recent retirement. 

Cornwell started theatre work in 

pre-'World War I days . . . Carl Crowder is 

the new house manager of Hunt's Cinestage 

... A pistol-toting woman escaped with an 

undetermined amount of money when she 

held up the RKO Palace boxoffice . . . Robert 

W. Greer died February 26. He was 

retired secretary/ treasurer of the Franklin 

County-Columbus AFL-CIO and former 

executive of the local projectionists' union. 

He began his career as an usher at the old 

B. F. Keith vaudeville house on Gay Street. 

MARCH 

Academy Theatres closed the 17th Avenue 

Drive-In for extensive refurbishing . . . 

"The Godfather" opened March 22 at 

Loew's Morse Road and Eastland . . . 

NATO president Roy B. White was keynote 

speaker at the Mideastern NATO convention 

at Imperial House North. Ben T. 

Cohen of Hohday Amusement Co., Cincinnati, 

was re-elected president of NATO of 

Ohio at the convention. Charles Sugarman 

ME-2 

of Cinema East was chosen first vicepresident 

. . . Two new show business publications 

have made their appearance here 

—RSVP, edited by Lee R. "Doc" Lemon, 

and Sho-Biz. with Salli Marzetti as editor 

Cos. announced plans for 

. . 

a theatre to be included in a bazaar at 

Henderson and Kenny roads, near Loews' 

Arlington . Academy Theatres March 31 

. . . 

opened the new triplex. Forum I, II and 

III, on Refugee Road near Eastland Cinema 

The new Pataskala 

Ray 

Cinema opened 

March 17 . . . 

T. Miller, Cleveland 

developer, said he expects to build a 54- 

story skyscraper at Broad and High streets 

adjacent to RKO Palace. It would be the 

tallest structure in the downtown theatre 

area. 

APRIL 

Women's Ass'n of the Columbus Symphony 

Orchestra held a "Night of Nostalgia" 

at the Ohio Theatre with old films, 

. . . 

including Pete Smith shorts and Disney cartoons. 

The Ohio observed its 44th birthday 

March 17 Manager Steve Petry of 

Loews' Westerville was elected a member 

of the board of trustees of the Westerville 

Square Merchants Ass'n . . . The Ohio 

Theatre hopes to obtain enough money to 

reseat 

the orchestra floor and to enlarge the 

stage to accommodate the largest touring 

musicals . . . CAT'V 

installation is being 

. . . Joseph Amico 

planned for German 'Village, near the 

downtown theatre area 

announced construction of a 350-seat Jerry 

Lewis Cinema in suburban Gahanna, first 

film house ever to be located in the suburb 

Ada G. Fisher, mother of Dispatch 

theatre editor Eddie Fisher, died at 

her home in San Francisco . . . Mrs. Pearl 

Hunt closed Hunt's Cinestage, leaving RKO 

Palace as the only downtown first-run 

house. 

MAY 

Centro Cinema Corp. announced construction 

of a Jerry Lewis Cinema on State 

Route 161 at Maple Canyon Drive. Another 

Jerry Lewis house may be built in 

the Upper Arlington area . . . The 

Palladium, 

formerly the Lincoln on the east 

side of Columbus, has been refurbished and 

will be used for community theatre activities 

by the Freedom Heritage Foundation 

Theatres inaugurated youth 

admissions, 12 to 16, of $1.50 Sunday 

through Thursday. The circuit also started 

Saturday bargain matinees at $1 to all . . . 

Chakeres' North High Auto Theatre is 

conducting a Sunday Swap-Shop Flea Market 

.. . Christian Drive-In opened 

for its 23rd season. Operator Jimmy Rea 

completed extensive refurbishing of the 

ozoner, including an improved speaker system, 

more seating and updated lighting. 

The central 

JUNE 

Ohio premiere of "The War 

Between Men and Women" was held at 

Carousel East June 27 for the benefit of 

the Ohio Mental Health Ass'n ... A theatre 

is included in preliminary plans for a twoblock 

urban renewal in the heart of the 

downtown district from State Street to Rich 

Street and High Street to Third Street . . . 

Voters in straw balloting being conducted 

in shopping centers by the Columbus Dispatch 

voted in most locations against a ban 

on X-rated films. 

JULY 

The Ohio Theatre is presenting a series 

of eight weekly "Dollar Movies" on Friday, 

Saturday and Sunday. The list includes 

"Love Story," "Top Hat," "My Fair Lady," 

"Sweethearts," "Camille," "Hello, Dolly!", 

"The Great Caruso" and "Lawrence of 

Arabia" . . . Gov. John J. Gilligan proclaimed 

July 10 Will Rogers Research Center 

Week. Jim Burgess, executive director 

of NATO of Ohio, and Skip Yassenoff, 

. . . 

president of Rainbow Auto Theatres, received 

the proclamation from the governor 

Dial-A-Movie service has started at the 

Sheraton-Columbus Motor Hotel and the 

Sheraton Inn at Port Columbus. The service 

is presented by Creative Cine-Tel. 

AUGUST 

Loews' Morse Road closed its five-month 

run of "The Godfather" August 1. Eastland 

Cinema closed its run of the same feature 

a week earlier . . . Plans are in the works 

for the construction of a twin drive-in by 

Rainbow Theatres to replace the present 

CCC Auto Theatre . . . Charles Sugarman 

will build Cinema North I and II on Morse 

Road, near Northland Cinema and Loews' 

Morse Road. One of the twins will have 

600 seats and the other 400. 

SEPTEMBER 

In an open letter to Columbus moviegoers, 

Loews Theatres charged the Columbus 

Dispatch with "irresponsible use of 

power" in instituting a ban on display advertising 

of X-rated features . . . Academy 

Theatres and the Drexel instituted "Football 

Widows' Night" on Mondays at the 

start of the pro football telecasts . . . The 

Garden Theatre has reopened as a familytype 

house. 

OCTOBER 

. . . 

Joan Blondell was in town to autograph 

copies of her new book, "Center Door 

Fancy" The world premiere of "No 

Deposit, 

. . . 

No Return" was held at the World 

and Bexley II. The picture was produced 

by Columbus filmmakers Joseph Waterman 

and Mack Gilbert CCC Drive-In of 

Academy Theatres will be converted to a 

twin, with a spring opening planned . . . 

The Ohio Theatre announced "Six Nights 

of Nostalgia," featuring former Ohio organ- 

. . . Chakeres' North High 

ists Bill Dalton and Roger Garrett, plus 

Gaylord Carter, Ed Welsh, Lee Erwin and 

Dennis James 

(Continued on page ME-4) 


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CLEVELAND 

JJrnie Orsatti, actor, was in town to promote 

20th Centur\'-Fox's "The Poseidon 

Adventure." He's the former stuntman 

who crashed 32 feet through the skylight 

after being pinned behind a table when the 

ship overturned. Fortunately, the skylight 

was sugar glass but it still was risky and 

Ernie has 16 cuts to prove it. Orsatti said in 

an interview here that Shelley Winters did 

the underwater swim. This young stuntman. 

also an expert swimmer trained by Johnny 

Weismuller, previously performed stunts in 

"Star Spangled Girl" and "The Mechanic." 

He has the second lead in "Last American 

Hero" and three upcoming movies in the 

offing. 

The Ohio and State theatres in the Loews 

Building on Playhouse Square have another 

five-year lease on life. The Playhouse 

Square Operating Co.. comprised of six distinguished 

Greater Clevelanders. announced 

it has rented the building and theatres at 

$50,000 a year for five years. The organization 

hopes to revitalize downtown and 

Playhouse Square. There are no details regarding 

the reopening of the theatres but the 

fear of having them torn down temporarily 

is removed. Playhouse Operating Co. leased 

the building from Cleveland Downtown 

Properties Co., which had plans to raze the 

structure to make way for a parking lot. 

The firm is headed by Willis McFarlane, 

president of AIRCOA. Other members are 

Hugh A. Calkins, a partner in the law firm 

of Jones, Day, Cockley & Reavis; Edward 

H. deConingh jr., executive vice-president 

of Mueller Electric Co.; John E. Porta, 

president of Union Commerce Bank; Mrs" 

Scott R. York, vice-president of the Greater 

Cleveland Associated Foundation, and Mrs. 

John A. Hadden jr., a director of the Union 

Commerce Bank. 

Local 160's girl Friday, sweet-voiced 

Barbara Heyman, returned following a 

pleasant 

"A 

one-week 

Sense 

vacation . . . The film 

of Wonder," based on Rachel 

Carson's best seller and narrated by Helen 

Hayes, was featured at the Cleveland Public 

Library Main Auditorium Thursday (11) at 

noon and again at 1 p.m. 

Writer Lonne Elder visited the city recently 

to promote "Sounder," which will 

open here this month. He is a serious-looking 

young man who also wrote "Melinda." 

His wife, the former Judy Ann Johnson, 

was born in this city. She is the daughter 

of Dr. and Mrs. Edward T. Johnson and 

appeared as the wisecracking secretary to 



HAWAII TOO. 


"ôn't "îss 

QlCieMA 

the famous 

Ihawaii' Don Ho Show. . . at 

IHOTELS, Cinerama's Reef Towers Hotel. 

IN WAIKIKI REEF REFF TOWERS EDGEWATER 

ME-4 

the hotshot deejay in "Melinda." Elder 

called the teacher in "Sounder" Camille 

Johnson, the name of his mother-in-law. 

Elder was best known for his stage work 

(he wrote "Ceremonies in Dark Old Men") 

before he started writing for the movie industry 

two years ago . . . WEWS, Channel 

5. here became the first TV station in the 

country to receive the U.S. Environmental 

Protection Agency's certificate of meritorious 

achievement for its help in developing 

a documentary film on ecology and the 

inner-city. The film, called "Allie, Allie in 

Free," was produced by the Area Councils 

Ass'n under a $2,500 grant from EPA. 

Actress Janice Pennington recently visited 

the city and understandably attracted a 

good share of attention. This bright, ambitious 

five-foot, eight-inch, 122-pound young 

lady from Seattle began her career by modeling, 

followed by fashion photography, 

which led to TV commercials and movie 

roles. She has appeared in "I Love My 

Wife" and "The Other Side of the Wind," 

which was written, directed and produced 

by Orson Welles. In "The Other Side of the 

Wind" lovely Miss Pennington plays the 

role of a movie columnist. She is a regular 

on the TV game show, "The Price Is 

Right." She also was the centerfold Playmate 

in the May 1971 issue of Playboy 

Magazine and will appear as Miss March 

on the Playboy calendar for 1973. 

When Sandy Dennis, Academy Awardwinning 

actress, opened the comedy "Let 

Me Hear You Smile," which had its world 

premiere at the Hanna Theatre December 

26, she brought her husband Gerry Mulligan, 

internationally known baritone jazz 

saxophonist, pianist and composer for TV 

and films and a six-year-old pedigreed 

Springer Spaniel named Moses. Moses was 

the gift of Jerry Gershwin, who produced 

"Sweet November." She did not bring her 

other dog— a mutt named Bathsheba—or 

her 18 cats. 

DETROIT 

J^mong the hundreds of greeting cards received 

by Milton H. London, NATO of 

Michigan president, from friends and acquaintances 

in the motion picture industry, 

was one which was unsigned. The card and 

matching envelope were cream colored with 

a green edge. An etching of a ranch-type 

home, with a circular drive in front and a 

lake behind, was on the face of the card. 

The greeting was "From Our House to 

Yours ... A Joyous Holiday Season." It 

was postmarked Grand Rapids, December 

21. If you recognize this card, please advise 

Milt London. 

Cinerama Releasing Corp., Oak Park, discontinued 

operations here Friday (12) and 

the staff was terminated. CRC will have 

only a sales office representation, handled 

by Kal Bruss, at the same address. 

Review of 72 Activity 

In Columbus Industry 

(Continued from page ME-2) 

Auto Theatre is in the vicinity of a $60 

million mini-town to be built near the 

Franklin County-Delaware County border 

by Nationwide Insurance Co. 

NOVEMBER 

. . Construction of 

Charles Sugarman and Jim Burgess attended 

the planning committee meeting in 

Toledo for the seventh annual Mideastern 

NATO convention, to be held May 21-22 

at the Toledo Sheraton . 

the first twin Jerry Lewis Cinema is proceeding 

in Graceland Shopping Center. Coowners 

of the 700-seat twin are Marvin 

Goldfarb, Nick Circone and J. B. Wiltberger 

. filmmakers Joseph 

Waterman and Mack Gilbert announced 

plans for the production of three films 

. . . Judge Jay C. Flowers 

here, including "Double Devil," "Eisenhower, 

Churchill and Me" and a third to 

be announced 

of Franklin County Common Pleas Court 

levied a record $10,000 fine against Livingston 

Art Theatre for showing "City 

Women." 

DECEMBER 

Jerry Knight booked "Young Winston" 

for the Christmastime attraction at the 

Drexel . 

Insurance Co. acquired 

the Hunt's Cinestage Building, across 

North High Street from the insurance firm's 

home office. The theatre has been closed 

since spring and it is reported that the 

structure will be demolished. The house 

was opened in 1957 by the late Herman 

. . 

. . . 

Hunt and operated in recent years by his 

wife Mrs. Pearl Hunt . Judge George B. 

Marshall ordered shuttering of the Livingston 

Art Theatre as "a public nuisance" 

The Southern, renamed Towne Cinema, 

switched from a subsequent-run policy to 

first runs with the December 22 opening of 

"Trouble Man." Bernard Ginley, who will 

celebrate his 27th anniversary in February 

as operator of the 76-year-old house (oldest 

in central Ohio), is conducting an extensive 

redecorating and renovation project at the 

1,000-seat 

downtown house. 

CINCINNATI 

pifteen new products opened during the 

holiday season at first-run theatres, 

presenting a variety bill to satisfy practically 

all tastes. Since there are more than 15 

theatres operating on a first-run policy, 

several films played on a multiple basis. 

This was the first time in six years that all 

first-run theatres grossed above average 

during a holiday season. 

•• ARTOE REFLECTORS 

ir/."-l3'/."-l4"o,^MmR $30.00 

I6"-I6Vi" DUMinR 50.00 

^ Lee ARTOE 1243 Belmont Chi

— 

— 

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—— 

— 

— 

— 

—— 

'1776' High Grosser 

In New Haven Area 

NEW HAVEN—Several hefty gross percentages 

delighted New Haven exhibitors, 

who had enjoyed a week of watching customers 

trek back to boxoffices for holiday 

amusement. Leading the pack was "1116." 

a second-week 450 at the Milford Cinema 

II and Whalley theatres, but "The Getaway" 

also made the 400 class in its second week 

at Showcase Cinema II. The 300 class 

counted "The Poseidon Adventure," 375, 

second. Showcase Cinema III. and "Up the 

Sandbox." second. Showcase Cinema II. 

325. 


Cinemart—The Greot Wolti (MGM), 2nd wk, ...175 

College Street Cinema Bloculo (AlP); Slaughter 

{/\\P) 115 

Milford Cinema I, Westville, Whitney Snowball 

Express (BV), 2nd wk 1 35 

Milford Cinema II, Wholley 1776 (Col), 2nd wk. 450 

Roger Sherman, Bowl Drive-In Hit Man (MGM); 

Cool Breeze (MGM), co-feature at drive-in 

only, 2nd wk 1 30 

Showcose Cinema I The Getowoy (NGP), 

2nd wk 400 

Showcose Cinema II Up the Sandbox (NGP), 

2nd wk 325 

Showcase Cinema III The Poseidon Adventure 

(20th-Fox), 2nd wk 375 

York Square Cinema The Ruling Class (Emb), 

2nd wk 75 

"177G' 

Four Times Average 

As Hartford Grosses Soar 

HARTFORD — "1776" led Hartford 

grossers. just as it did New Haven first 

runs, the Columbia feature putting together 

second-week totals at the Newington and 

UA Theatre East for a composite 400. "The 

Getaway" and "Deliverance" each scored 

300 in second weeks before Hartford audiences. 

. 

Avon Pork North, Berlin Cine II Snowball Express 

(BV), 2nd wk 90 

Burnside, Cinema I The Getoway (NGP), 

2nd wk 300 

Centrol, Up the Sandbox (NGP), 

Paris Cinemo i 

2nd wk 275 

Cinema II, II Pete 'n' 

Mall Cinema, Vernon Cine 

Tillie (Univ), 2nd wk 275 

Cinerama The Great Waltz (MGM), 2nd wk. 

Cine Webbi Deliverance (WB), 2nd wk 

. . 1 75 

300 

East Hartford Cinema I, Elm The Poseidon 

Adventure (20th-Fox), 2nd wk 

Newington, UA Theatre East 1776 (Col), 

250 

2nd wk 400 

Poris Cinema II Prison Girls (SR), 2nd wk 150 

Webster Hit Man (MGM), 2nd wk 60 

Norwell Cinema Closed 

During License Hassle 

NORWELL. MASS.—A sign at the Norwell 

Cinema says it is closed because of 

"legal loophole." which developed over the 

X-film theatre's license. 

Daniel Klubock. Boston attorney who 

represents the theatre interest, submitted 

what he claimed was a renewal for the 

license. The last license (for 1972) was 

issued to Shea Properties, doing business as 

Cinema 1. The application for the 1973 

license is from the South Shore Cinema, 

Inc.. and is signed by the representative. 

Craig Martin Burns of 107 Durbsck Rd.. 

Rockwell. 

Since the renewal isn't in the same name 

as the preceding license, the city regards 

it as a new license and the selectmen are 

obligated to hold a hearing, according to 

selectman John Petze. Selectman Richard 

Leahy took exception to the sign on the 

theatre door and suggested it should be 

changed to read that the theatre was closed 

because the 1972 management did not apply 

for a renewal. 

The theatre made the news column last 

summer when 80 demonstrators protested 

during the 7 and 9 p.m. screenings what 

they considered an excessive amount of X- 

rated movies booked by the theatre. Terie 

Monahan of Rockland, a leader in the protest 

movement, did research that showed 

the theatre had X-rated films on 169 of the 

first 204 days of 1972. More recently, according 

to Mrs. Virginia L. Magee. local 

correspondent for a South Shore newspaper, 

at the request of a Hanover resident the 

district attorney's office had a state trooper 

view a film, resulting in its removal. The 

selectmen then ordered each new film to 

be observed by a police. Guidelines set 

down by the district attorney's office are 

used in reporting back to the selectmen. 

Urban, Wilson Named 

SBC Circuits V-Ps 

BOSTON—Gasper Urban has joined the 

Boston-based SBC circuit as vice-president, 

film, replacing Roger Lockwood. who resigned 

to become assistant to the executive 

vice-president of General Cinema Corp.. 

also headquartered here. 

Since his graduation from Notre Dame 

in 1948, Urban has held sales posts with 

Paramount and has been Boston branch 

manager for National General and more 

recently for Warner Bros. 

Douglass N. Amos. SBC president, also 

announced the promotion of home office 

executive Richard Wilson to vice-president, 

merchandising. 

An affiliate of the Sonderling Broadcasting 

Corp.. SBC operates 51 theatres in New 

England and New York. 

Theatre in Pittsfield 

Shopping Center Plan 

PITTSFIELD. MASS. — .Mayor Donald 

G. Butler said that a meeting with legal 

counsel for New York developer George 

Nutman and resulted in "mutual agreement" 

for joint effort in creating a $20 million 

downtown Pittsfield shopping center. 

The project would include a motion 

picture 

theatre. 

Irwin Cohen Acquires 

Avon Park Cinemas 

.'WON. CONN.— Irwin Cohen, president 

of C&F Theatres, Norwood, Mass., has 

purchased Leonard Shecktman's interest in 

the Avon Park North & South cinemas 

(first-run metropolitan Hartford showcases) 

for an undisclosed sum. 

Shecktman previously bought out his 

former partner Murray Lipson. who is now 

managing the Elm, West Hartford, for the 

Perakos circuit. 

Cohen has named Russell Deroucher, 

formerly manager of the 'Victory and Strand, 

Western Massachusetts Theatres situations 

in Holyoke. Mass.. as resident manager. 

Codman North Adams Plan 

Still in 'Go' Condition 

NORTH ADAMS. MASS. — A spokesman 

for Codman Co. of Boston, designated 

Main Street urban 

development firm for the 

renewal project, said that the firm still intended 

to adhere to a firm deadline for the 

submission of a land-purchase timetable to 

the city's Redevelopment Agency. 

The Codman interests have included a 

twin cinema in the project, the theatres to 

be operated by Davis Film Distributors of 

Boston. 

A Redevelopment Agency spokesman 

said that if Codman missed the deadline, 

the seven-acre tract would be thrown open 

to other interested builders and promoters. 

He added that if Codman adhered to 

deadline requirements, the agency could be 

expected "to go all the way to the U.S. 

Supreme Court" to prevent the builder of 

the new North Adams Motor Inn from 

opening a theatre in the basement of the 

$2 million structure now under construction. 

Armed Robber Takes $114 

From Berlin Drive-In 

BERLIN. CONN.—A lone bandit held 

up Carrols Development Corp.'s Berlin 

Drive-In at 9 p.m. on a recent Friday night, 

making off with a reported $114. 

The man carried a gun which he showed 

to the cashier. He demanded the money 

and escaped in a light-colored car. Police 

described him as white. 6 feet tall, thin, 

with 

black hair. 

ILC Lowers Hartford Rates 

HARTFORD—The Jerry Lewis cinemas 

in the area, three at the moment, have 

adopted an admission policy of 7.^ cents for 

children. 99 cents for adults, at weekend 

matinee performances. 

New York—Sun Corfcon Co., 630 — 9fh Ave., New York 

Circle 6-4995 

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CARBONS, Inc. 

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SPRINGFIELD 

partners Wally Beach and Sam Scheckter 

have reopened the long-shuttered Paramount. 

2,700-seat downtown showplace. on 

lease from Col. Samuel Goldstein, president 

of Western Massachusetts Theatres. The 

duo renamed the theatre the Julia Sanderson 

Theatre in honor of Springfield native 

Julia Sanderson, long a musical comedy 

headliner. Beach, formerly with Trans-Lux 

Theatres, New York, and Scheckter, a 

Springfield advertising executive, are booking 

"live" stage shows plus motion pictures. 

The Majestic Cinema, Easthampton, was 

closed an entire week before Christmas . . . 

Ed Smith, retired Paramount Theatre manager 

who is in his 80s. is now at the Springfield 

Masonic Home. Smith's exhibition career 

spanned 50 years. 

Esquire Theatres of America brought 

back the original "Dracula." Universal 1931 

release starring the late Bela Lugosi. for a 

midnight showing at the Paris Cinema, West 

Springfield. Admission was $1.50. 

The JLC twin cinemas in Springfield and 

Agawam sponsored coloring contests in conjunction 

with return showing of Buena Vista's 

"Dumbo," 1941 release. 

Morris Keppner joined the increasing roster 

of exhibitors offering 99 cents admission 

policy, with a Saturday 2 p.m. matinee at 

. . Sperie 

the Burnside. East Hartford. He's advertising 

this as a "Bargain Matinee" . 

P. Perakos. Perakos Theatres Associates, reported 

a brisk response for a crossword 

puzzle gimmick in metropolitan Hartford 

newspapers tied to 20th Century-Fox's "The 

Poseidon Adventure." playing the Elm. 

West Hartford, and Cinema I, East Hartford. 

Jack B. Grant, 32-year-old nephew of 

Katharine Hepburn, has edited and published 

a book, "The Geocentric Experience." 

a collection of essays and analyses of various 

philosophies and religions. He is an 

educator in California. His dad is West 

Hartford Mayor Ellsworth Grant. 

Students Hear Vonnegut 

BO.STON — Kurt Vonnegut jr.. whose 

writing credits include "Slaughterhouse- 

Five," addressed a student audience at 

Wheaton College. 

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BERLIN, CONN.—Town first 

selectman 

Arthur Powers asserted, "I'm completely 

disgusted with these people." in referring 

to motorists who have been parking on 

Seldon Street to watch the motion pictures 

on the Berlin Drive-In screen. 

"They have to be perverted to park there 

on a snowy and icy night to watch these 

films." 

Four cars were parked that evening but 

when police were called, they left. 

"I am asking the police to patrol this area 

heavily." he said. "The road is slippery 

enough in these ice storms without motorists 

being subjected to these parked cars. 

The problem over there was 90 per cent 

solved with the erection of the fences. But 

these people manage to find spots where 

they can see the screen." 

The Carrols interests recently spent some 

$15,000 to erect a fence in compliance 

with a new town ordinance. 

The first selectman added: "I also understand 

that some of the movies are disgusting 

but we can't do anything about their content. 

I have asked (State Representative) 

Robert Argazzi and (State Senator) Ruth 

Treux to introduce legislation which will put 

'teeth' into the obscenity laws." 

WORCESTER 

Tames W. Bodge, 

who became manager of 

the Circle Theatre, Boston, flagship of 

the Redstone Theatres, in 1971. has been 

named resident manager of the circuit's 

Showcase cinemas I-II here, succeeding 

John S. "Johnny Dee" DiBenedetto. who 

resigned to become manager of Esquire 

Theatres' Paris Cinema, as previously reported 

in BoxoFFiCE. Bodge has been with 

Redstone since 1970; he was an actor in his 

teen years. 

Bodge called a program hosting 20 classrooms 

of fifth and sixth grade students for 

showings of "Scrooge." a "big success." He 

added: "The kids were terrific. I've run a lot 

of shows for schools but this, by far, was 

the best." Some 560 students and 40 teachers 

and supervisors arrived on ten school 

buses. 

INCORPORATION 

— Connecticut — 

Motion Picture Laboratory Service Inc.. 

c/o Francis N. Letendre. 1486 North St., 

Suffield; president-treasurer, Letendre; secretary, 

Shirley M. Letendre: vice-president. 

Peter Letendre. and directors John A. Mc- 

Clean. John B. Boyd and Frank Kouril. 

No X Films at 2 GCC Units 

PROVIDENCE— General Cinema Corp. 

has adopted a policy of not scheduling X- 

rated motion pictures into its Warwick Mall 

and Garden City showplaces. 

BOSTON 

udd Parker, Jim Engle and Hatton Taylor 

J 

were holiday hosts to their office staff. 

Esquire Theatres and the Hallmark Releasing 

group at a pre-New Year's party Thursday 

afternoon. December 28. at the Gay 

Nineties on Broadway. The cocktail hour 

was geared to the season, with toast after 

toast going on the board in the spirit of 

jolly good fellowship. Hatton was the "Toots 

Shor" of the afternoon, making sure that 

everything was in order and everyone was 

having a good time—which included mentioning 

to Dave Titleman. MGM exchange 

manager, that he (Hatton) didn't think that 

"Doctor Zhivago" was a good picture. Dave 

just smiled and said he only wished he had 

a few more like it. Hallmark's publicity 

director Ed Stokes was puffing out 24-sheet 

hints that the company's next release. 

"Why." is going to be a blockbuster and 

Judd constantly was moving around greeting 

guests with that famous perpetual smile. 

Conversation teemed with rumors of personnel 

changes, which always enlivens any 

gathering of industry people, along with tidbits 

about theatres to be built or planned 

hereabouts. General consensus was that 

quite a number of pictures with real boxoffice 

punch will be along this year and that 

there's still no business like show business. 

Among those present were Jack Keegan, 

Bill Spensley. Henry Scully. Tom O'Brien, 

Bob Rancatore. Jack Finn. Florio Simi, 

Jerry Callahan. Paul Peterson, Mike Fleisher. 

Jack Markel. Jerry Dowd. Sumner Myerson 

and many others. 

Frankie O'DriscoIl, MGM booker, got 

away from the press of business by taking 

his winter vacation during the Christmas- 

New Year's holidays. According to his office 

colleagues, he spent the first free day 

washing windows, then planned to devote 

part of the week to the handball court at 

the "Y" on Boylston street . . . Another 

MGM vacationer was sales representative 

Joe Rahilly. who relayed word he was simply 

resting at home and helping there with 

the chores. 

The many friends of Joe Schmuck of 

Film Transportation were happy to learn 

that he's back on Filmrow after a four-week 

session in the hospital for a series of physical 

check ups. Joe is veteran of 50 years 

experience, going back to the days of the 

Pathe exchange, when he was the expert 

with Topics of the Day and Aesop's Fables. 

Hyde Park Theatre Reopens 

HYDE PARK. MASS—The Nu-Pixie 

Cinema has resumed operations following 

extensive renovations. 


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HARTFORD 

times 

JOobert W. Butler, city manager for SBC 

Management Corp., and Mrs. Butler 

are parents of a baby boy. The newcomer 

checked in at 7 pounds. 13 ounces. 

Sperie P. Perakos, Perakos Theatres Associates, 

hosted a sneak preview of 20th 

Century-Fox"s "Sleuth" at the Elm. West 

Hartford. 

The Hartford Police Athletic League 

sponsored a holiday party for youngsters, 

aged 5 to 12. at the Harold Konover Strand. 

Some 1,400 tickets were distributed through 

public and parochial schools. Feature attraction 

was Buena Vista's "The Littlest 

Hobo." Candy was given to the guests; in 

addition, there were some 300 door prizes 

awarded. 

"Bonnie and Clyde" was screened at the 

Hartford Jewish Community Center; admission 

was $2.25 for adults, $1.75 for students 

with 

identification cards. 

Mrs. Avruni (Adele) Levison, daughter of 

the late Hartford film industry pioneer Ted 

Harris, has been elected president of the 

Charter Oak Chapter of Women's American 

Organization for Rehabilitation Through 

Training, more popularly known as ORT. 

UA Theatre Circuit got the Manchester 

Building Department authority for a $128.- 

858 addition to the UA Theatre East in the 

Manchester Shopping parkade. The project 

consists of building of two adjoining auditoriums 

(each to seat 250) next to the theatre. 

Overall capacity will be 1,300. 

Ron Goldberg of Family Theatres LII 

complex. Rockville. went into Backus Hos- 

. . . 

pital, Norwich, for tests. Ron recently resumed 

work after suffering heart trouble 

Tom Carey of Carey Theatrical Enterprises 

left on an extended trek to Florida 

and Arizona. He is to make a stopover in 

Rochester, Minn., for a checkup at the 

George Smith, with the 

Mayo Clinic . . . 

Warner Bros. Theatres and its successor. 



HAWAII TOO. 



HAWAII Don Ho Show. . . at 


m WAIKIKI REEF REEF TOWERS EDGEWATER 

the Hartford TTieatre Circuit interests, for 

27 years, is planning to retire this winter 

from P. W. Prelle Advertising Agency in 

Hartford. 

Brothers Merrill and Milton Adams, 

building a JLC twin cinema in the Burr 

Corners Shopping Plaza, Manchester, are 

zeroing in on an April 1 opening date. Each 

auditorium will contain 350 seats. This 

marks the fourth JLC project for northern 

Connecticut. 

Attending a preview showing of 20th 

Century-Fox's "Sleuth" at the Perakos Elm, 

West Hartford, were David Weitzner, Palomar 

Pictures: Victor Beattle. Canadian 

general manager. 20th-Fox; Jack Bernstein, 

vice-president. Century Theatres of Canada, 

and host Sperie P. Perakos of the Perakos 

family. 

Gov. Thomas J. Meskill presented a $24,- 

000 check for the Children's Cancer Research 

Foundation to Boston Red Sox catcher 

Bob Montgomery in ceremonies at the 

state capital. TTie money represented the 

latest fund drive by the Connecticut Chiefs 

of Pohce Ass'n. The CCRF is co-sponsored 

by Variety Club of New England and the 

Boston Red Sox. 

C&F Theatres Opens 

Bristol Cinema Duo 

BRISTOL, CONN.— Bristol's first new 

motion picture theatre complex in 45 years 

has been opened by C&F Theatres of Norwood, 

Mass., which is headed by Irwin 

Cohen. 

The project brings to 13 the number of 

auditoriums operated by the Cohen interests 

in the New England states. 

The local development. Cinema I-II. in 

the downtown Bristol Centre Mall, has 260 

seats in each auditorium. 

Cohen has a 20-year lease on the building. 

Opening attractions were Columbia's 

"The Valachi Papers," Cinema I; AA's 

"Cabaret." Cinema IL 

RHODE ISLAND 

\Jl7'hat is beUeved to be a "high" in film 

admission for Rhode Island was chalki;d 

up for Plantation state premiere of Columbia's 

"1776" at the SBC Management 

Corporation's Cinerama Theatre. Providence. 

The evening's sponsoring organization, 

the Providence Preservation Society, 

sold tickets to patrons at $15 each; regular 

customers. $7.50 each; teenagers. $5. 

John H. Devereaux, 51, who started his 

advertising art career as a teenager at then 

Loews' State. Providence, died at his Warwick 

home after an illness of six months. 

In more recent years, he was art director 

at WPRl-TV, Providence. He worked at 

for the Strand, Albee and Majestic 

theatres. Providence. \ 

There's some solace for the trade in recent 

comments appearing in the Providence 

Journal: "If you're concerned about the 

prevalence of some of the more pornographic 

movies in circulation, just remember that 

that's the price we have to pay for freedom 

of the screen. The minute you relax in the 

fight against censorship the would-be cen- 

sors come charging back into the fray, being 

just as ridiculous as ever." 

Russell Markert, now 73. founder and 

j 

retired director of the Rockettes at Radio 

City Music Hall, New York, addressed the 

Elmwood Women's Club. 

NEW HAVEN 

The 99-cent admission policy continues to 

catch on. The Capitol, Milford, has 

adopted the tab for Monday nights. Still 

the regional pacesetters are the Aheam 

theatres, which charge 99 cents at all times 

at the Lawrence Cinema, New Haven, and 

New Centre Cinema. Wallingford. 

The Capitol, Milford. brought back 

"Scrooge" for weekend matinee showings, 

charging 75 cents for all seats. 

The trade welcomed Jack Keegan, newly 

named Eastern district manager for Paramount, 

responsible for New Haven and 

other Atlantic Seaboard cities. Jack, while 

still supervising the Boston exchange, reports 

to Martin Kutner, Eastern division 

manager. 

Producer Clayton Pantages attended a 

sneak preview of "Violent City" at the 

Perakos Beverly. Bridgeport. Also watching 

the Charles Bronson starrer were Mrs. 

Pantages and Sperie P. Perakos, Perakos 

Theatres Associates, and Mrs. Perakos. 

Gunman Takes $90 in Cash 

From Hartford Meadows 

HARTFORD—A gunman robbed the 

boxoffice of General Cinema Corp.'s Meadows 

Drive-In of $90 on a recent Monday, 

according to Hartford police. 

The man. approaching the open door of 

the boxoffice. pointed a gun at the cashier. 

Using a brown paper bag that held ticket 

stubs, the man scooped up the cash and was 

last seen running away on an exit road. 

Keith 'Vinsonhaler Elected 

CAMBRIDGE, MASS.— Keith Vinsonhaler 

has been named vice-president and 

producer-director at the Film Group, Inc. 

] 

NE-4 BOXOFFICE :: January 15. 1973

— 

— 

— 

— — 

I 

— 

— 

— — 

— 

'Trigger' Using New 

Videotape Process 

TORONTO—A major experiment at 

TV 

station CFTO here could lead the way to 

a much more economical method of producing 

feature films. The experiment is 

itself a feature film, "The Trigger," which 

is being produced on videotape usually used 

for TV programs but which can be transferred 

to film stock for theatre showings. 

This videotape process was developed by 

John Lowry, Toronto, and Agincourt Productions 

is so convinced that the process 

will be successful that it has financed half 

the film's budget. 

The Lowry process is expected to cut 

between 35 and 40 per cent off normal 

budgets for theatrical films. 

"We have conducted experiments right 

here in Toronto and we're convinced that 

we'll be getting a remarkable end product," 

Don Davis, vice-president of production, 

told the press. "In movie theatres we are 

accustomed to seeing grain and a printer's 

sparkle on the screen. That will be gone 

but with this process you'll see a light halo 

around the actors, as you do on the TV 

screen. That hasn't proved to be a problem." 

A finished print of the film is expected 

by February, with an Easter release planned. 

Co-producers and originators of "The 

Trigger" are Howard Zucker and Bob 

Jacobs of New York. 

CALGARY 

Rarbra Streisand's latest movie, "Up the 

Sandbox," which opened at the Garneau 

Theatre in Edmonton, held special interest 

for one man in 

that city—Bonar Bain. 

Bonar's brother Conrad has a small role in 

the National General Pictures feature. 

Bryan Hall, custodian of the Film Exchange 

Building, and his family spent the 

holidays in Drumheller visiting friends . . . 

Mr. and Mrs. A. W. Shackleford of Lethbridge 

spent Christmas in our town with 

some of their family. 

Although December's last week was one 

of the shortest on record—three working 

days—there was not a great deal of activity 

around the exchange, unless recuperation 

can be classed as an activity. The busiest 

people around were the cashiers, who were 

engrossed with all of the yearend reports, 

reconciliations, etc. Everyone survived the 

Christmas holiday but business at the boxoffice 

here and in Edmonton was very slow, 

even with an extremely good lineup of film 

entertainment. 

Ralph Zelickson, Western divisional manager 

of Believue Films, and his family spent 

the Christmas holidays in Hawaii. They 

planned a three-week stay in the sunny 

country—at a nice time to be away from 

the deep snow and below-zero temperatures 

here. 


BOXOFFICE :: January 15. 1973 

Highest Holiday Grosses Since 1967 

Recorded by Winnipeg Exhibitors 

WINNIPEG—Christmas bookings boomed 

grosses to the highest holiday return since 

1967. "The Getaway," "The Great Waltz," 

"The Poseidon Adventure" and Disney's 

"Snowball Express" were all "excellent." 

Six situations, including those showing 

"Pete 'n' Tillie," "Travels With My Aunt," 

"The Mechanic" and "Deliverance." were 

rated "very good" on the basis of returns 

from early in the holiday period. "Young 

Winston" and "Up the Sandbox" showed 

weakness in opening but improved to earn 

extra playing time. 

Capitol The Getoway (NGP) Excellent 

Downtown Ann and Eve (Astrai); 

My Father's Mistress (Astral) Very Good 

Gaiety Up the Sandbox (NGP) Average 

Garrick Butterflies Are Free (Col), 14th wk. . .Good 

Garrick II Pete 'n' Tillie (Univ) Very Good 

Grant Pork The Great Wolti (MGM) Excellent 

Kings Young Winston (Col) Good 

Metropolitan The Poseidon Adventure 

(20th-Fox) 

Excellent 

North Star I Snowtrall Express (BV) Excellent 

North Star II Trovels With My Aunt 

(MGM) Very Good 

Odeon The Mechanic (UA) Very Good 

Polo Park Deliveroncc (WB) Very Good 

Windsor Erika One (Col); Touch of Her Flesh 

(Col) 

Average 

Four 'Excellent' Ratings 

Mark Report From Calgary 

CALGARY—There was a 

decided swing 

back toward better business in the report 

week, which was marked by four "excellent" 

grosses and a pair of "very good" 

ratings. All of these were holdover films. 

Calgary Place 1 Four Flies on Grey Velvet 

(Para) 

Poor 

Calgary Place 2 Lady Sings the Blues 

(Para), 5th wk Excellent 

Grand One Superbeast [UA); Daughters of Satan 

(UA) 

Poor 

North Hill Cinerama What's Up, Doc? (WB), 

25th wk Excellent 

Odeon Murmur of the Heort (Para) Poor 

Palliser Square 1 They Only Kill Their Masters 

(MGM), 3rd wk Very Good 

Palliser Square 2 Slaughterhouse-Five 

(Univ), n th wk Excellent 

Towne Cinema Guess What We Learned in 

School Today (IFD), 3rd wk Excellent 

Westbrook 1—The Other (BFVD) 

5th wk Very Good 

'Where Does It Hurt?' Holds 

First Place in Edmonton 

EDMONTON—"Where Does It Hurt?" 

climbed to the "excellent" plateau once 

again in its 11th week at the Towne Cinema, 

thus distinguishing itself as the week's 

only "excellent" grosser here. Other results 

were spotty, indeed. 

Avenue Money Talks (UA), 2nd wk Poor 

Garneau Carry On Jungle (Astral); Doctor in 

Trouble (Astral) Poor 

Klondike Bluebeard (IFD), 6th wk Fair 

Odeon Pulp (UA); Here Come Fuiz (UA) Fair 

Plaza 2 The Legend of Frenchie King (K-Tel), 

3rd wk Good 

Rialto Superbeast (UA); Daughters of Satan 

(UA) 

Poor 

Towne Cinemo Where Does It Hurt? (IFD), 

"th wk '.Excellent 

Varscona Fiddler on the Roof (UA), 44th wk. .Good 

Westmount (B) Melindo (MGM) Poor 

'Man of La Mancha' Opens 

With 'Very Good' in Toronto 

TORONTO—As expected, business was 

slow during Christmas week, although five 

bookings did gross well-above average. 

"Man of La Mancha" had a strong opening 

week at the University, while "The Great 

Waltz," in its seventh week at the Glendale 

and "Wedding in White" in its ninth 

week at the International Cinema continued 

strong. 

Carlton The Valachi Papers (Col), 7th wk. .Fan 

Coronet Strange Compulsion (C-P); 

Woys of Women (C-P) Poor 

Fairlawn Young Winston (Col), 11 th wk Poor 

Glendale The Great Walti (MGM) 

7th wk Very Good 

Hollywood (North) Sounder (20th^Fox) 

1 1 th wk Good 

Hollywood (South) Deliverance (WB), 

11th wk Good 

International Cinema Wedding in White 

(C-P) 7th wk Very Good 

Towne Cinema The Ruling Class (BVFD), 

6th wk. . 

University Man of La Mancho (UA) ....Very 

Good 

Good 

Uptown 1 Lady Sings the Blues 

(Para), 6th wk Very Good 

Uptown 2 They Only Kill Their Masters 

(MGM), 3rd wk Good 

Uptown 3 Rage (WB), 4th wk Good 

Play It as It Lays 

Uptown Backstage I 

(Univ), 5th wk Good 

York 1 Wednesday's Child (Univ), 5th wk. ..Poor 

Yorkdale The Mechanic (UA), 4th wk Good 

Four 'Excellent' 

Ratings Despite 

Heavy Rain in Vancouver 

VANCOUVER—Heavy rains over the 

weekend flooded many main roads and low 

lying districts; naturally such conditions adversely 

affected theatre boxoffices, particularly 

in the suburbs. Despite this weather 

development, no less than four houses came 

up with "excellent" gross ratings for "The 

Poseidon Adventure," "The Getaway," "The 

Mechanic" and "Deliverance." Exhibitors 

were wondering just how high these new 

holiday attractions could have grossed if the 

weather had assisted. 

Capitol The Getoway (NGP) Excellent 

Coronet The Mechanic (UA) Excellent 

Downtown Deliverance (WB) Excellent 

Fine Arts Travels With My Aunt 

(MGM) 

Above Average 

Hylond Young Winston (Col), 10th wk Average 

Odeon Sounder (20th-Fox) Slow 

Orpheum The Poseidon Adventure 

(20th-Fox) 

Excellent 

Park Royal—George! (C-P) Good 

Park Mon of La Mancha (UA), 2nd wk Good 

Ridge The Great Waltz (MGM), 7th wk Good 

Stanley Up the Sandbox (NGP) Average 

Strand Snowball Express (BV) Average 

Varsity Fellini's Roma (UA) .Good 

Vogue Pete 'n' Tillie (Univ) Average 

TORONTO 

ânadian feature filmmakers should take 

note that the Richard and Hilda Rosenthal 

Foundation of New York City has 

established two new film awards for "outstanding 

examples of cinema-making previously 

insufficiently recognized." Only 

Americans and those living and working in 

Canada are eligible for the $2,000 cash 

prize. 

Adfilms, Ltd., distributors of color theatre 

screen advertising to indoor and drive-in 

theatres all across Canada, in both English 

and French, held a sales seminar at the 

Sheraton King Edward Hotel here December 

14-15. Adfilms has field representation 

and its product can deliver extra profits to 

theatre owners just like a great film, according 

to the company. The mood at the sales 

seminar was decidedly upbeat and the host, 

Fred T. Stinson, president of Adfilms. forecast 

a substantial sales increase for 1973. 

(Continued on page K-3) 

K-1

CALGARY 


The Klondike Cinema in Edmonton held 

a Christmas Film Festival with classics from 

Charles Dickens and Rudyard Kipling. Motion 

pictures included were: "Great Expectations," 

starring Sir Alec Guinness. John 

Mills and David Lean. December 24-25; 

"Oliver Twist." starring Sir Alec Guinness. 

David Lean and Robert Newton, December 

26-27; "David Copperfield," featuring 

W. C. Fields. Maureen O'Sullivan and Basil 

Rathbone. December 28-29, and "Pickwick 

Papers." with Nigel Patrick. James Donald 

and Joyce Grenfell, December 30. The last 

classic was "Captains Courageous." starring 

Spencer Tracy, Freddie Bartholomew. 

Lionel Barrymore and Melvyn Douglas . . . 

December 23 the Provincial Museum and 

Archives of Alberta in Edmonton showed 

two films, "Beaver Valley" and "Life Zones 

of the Central Rockies." 

The first advertisements for United Artists' 

roadshow, "Man of La Mancha," starring 

Peter O'Toole and Sophia Loren, have 

appeared in the Edmonton Journal. Slated to 

open at the Varscona February 7. the engagement 

will start on an all-seats-reserved 

The Central Library in Edmonton 

basis . . . 

December 30 showed a program of "Anatole," 

"Blades of Grass" and "Jamie: The 

Story of a Sibling." The next event will offer 

"The Ride." "Joy of Winter" and "Hen 

Hop and Ski." 

Mrs. Ethel Kitchen and her family were 

busy over the Christmas holidays with a 

60th wedding anniversary party for her husband's 

family, Mr. and Mrs. Edwin Kitchen. 

The elder Kitchens have been residents of 

this city for years. A family supper was 

served at Fort Calgary House Saturday. 

December 30. to 93 people, with four generations 

present. All of Mr. and Mrs. Kitchen's 

children and their families were able 

to be in attendance. Messages of congratulations 

and plaques were received from Her 

jWbSftftrtJVWWWrtArtrtAft/VW^dVWVWW 

J. M. RICE and CO. LTD. 

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415 Revillon BIdg. 

430 Kensington St. 10201 104th St. 

Winnipeg 21, Man. Edmonton, Alto. 

888-7987 4228502 

Majesty Queen Elizabeth II, Prime Minister 

of Canada P. E. Trudeau. Lt.-Gov. of 

Alberta G. MacEwan, Premier of Alberta 

P. Lougheed and the mayor of Calgary. 

Toutimage, the French Film Club of Edmonton, 

presented "La Mariee Etait en 

Noir" (The Bride Wore Black) at the auditorium 

of College St. Jean Universitaire in 

Edmonton. The motion picture was directed 

by Francois Truffaut and starred Jeanne 

Moreau, J. C. Brialy and Michel Bouquet. 

The show was free to university students, 

with tickets available at the door for the 

public. 

"Hymn to a Tired Man" was presented by 

the Calgary Film Society as a part of its 

International Series. Produced in Japan in 

1968, the film was directed by Masaki 

Kobayashi and was shown in Jubilee Auditorium 

... As part of its "Girls and Gangsters" 

series, the Edmonton Film Society 

showed "Asphalt Jungle" and "Sylvia Scarlet" 

in the Lecture Theatre of the Tory 

Building at the University of Alberta. Admission 

was by membership only . . . Now 

available in this city is a soft-cover version 

of "The Filmgoer's Companion," by Leslie 

Halliwell. This book, with a foreword by 

Alfred Hitchcock, is an invaluable aid as a 

reference work. All pertinent data on each 

film and each star from past to present is 

listed in its L071 pages. Written in English 

and printed in London. England, the book is 

distributed in Canada by PaperJacks (Don 

Mills. Ont.). With so many movies, especially 

older ones, being shown on TV, this 

book will prove to be a very concise source 

of information. 

73 CFFS Annual Meeting 

Is May 18-21 in Calgary 

CALGARY—The Calgary Film Society 

will host the 1973 annual general meeting 

of the Canadian Federation of Film Societies 

during the long Victoria Day weekend. 

May 18-21. Already space has been booked 

at the University of Calgary campus. Sleeping 

accommodations will be available there 

at $8.50 per night (single occupancy) and 

$11 per night (double). 

Starting with Saturday breakfast and 

ending with Monday lunch, on-campus 

meals will be available at a total cost of 

$10. This also includes a Saturday night 

banquet, presented through the courtesy of 

the Alberta government. 

Film screenings will be held in the university's 

Science Theatre complex. This 

complex features four auditoriums in one 

building, one of which is equipped with 

35mm projection. This means that all viewing, 

16mm and 35mm, can be done without 

leaving the campus. 

The theatre complex also houses a comfortable 

lounge which will be used for coffee 

breaks morning and afternoon. This 

also will provide a convenient meeting 

place for the delegates during the day as 

well as a place for resting tired eyes. 

The film selection committee is expected 

to start work on the film list at once. It 

will determine preferred choices to be submitted 

to film distributors. When the committee 

finds out what pictures are available, 

the final program will be selected. 

OTTAV\/A 

P^harles Mason, public relations manager, 

Odeon Theatres (Canada), gave out the 

official information that the circuit's flagship, 

the Odeon Carlton at Toronto, will go 

under the wreckers' hammer next June because 

it no longer is profitable, although 

erected only 27 years ago. There are no 

plans for replacement of the Carlton, which 

is managed by James Chalmers. He happened 

to be in charge of the comparatively 

new Odeon in the downtown area here a 

decade ago when it was badly damaged in a 

gas explosion which originated in a nearby 

building, never to operate again. 

Canadian Broadcasting Corp. contributed 

30 minutes of prime time for a descriptive 

program on the shooting of a Hal Roach 

Studio feature on the Mark Twain story, 

"Tom Sawyer." the location being the provincial 

government's Upper Canada Village, 

a historical park near this city. The principals 

from California are Jane Wyatt. Josh 

Albee and Jeff Tyler. The director is James 

Neilsen and producer is Trevor Wallace. 

Global Communications, in which Odeon 

Theatres (Canada) has a 10.3 per cent financial 

interest, is proceeding with the establishment 

of a third national TV network, 

scheduled to start in January 1974, assisted 

by a $7,000,000 line of credit from the 

Toronto-Dominion Bank. Global also has 

been negotiating with Telecast Canada for 

a world satellite service. 

Two features from the U.S. made up the 

program for the club show of the 

National 

Film TTieatre Thursday evening (11) in the 

National Library Theatre. One was "Double 

Indemnity." produced in 1944. and the 

other was a 1929 silent called "City Girl." 

Under the direction 

here of Peter Morris 

of the Canadian Film Institute, a project 

has been launched for the production of a 

feature-length moving picture covering 

Canadian film development from 1895 to 

1940. Morris is directing the research, 

while Kirwan Cox of the Canadian Filmmakers 

Distribution Centre, Toronto, is in 

charge of production. Of further interest is 

the fact that Bill Gladish. Boxoffice Ottawa 

correspondent, already has contributed 

some of the history of Canadian film production, 

dating back to activities prior to 

World War I. of which he had personal 

knowledge. 

Two double bills to finish the year were 

organized for club members by the National 

Film Theatre. Sunday. December 17. the 

program had "Men in War." a U.S. feature, 

and "Beauty." from the Netherlands. The 

fare Thursday. December 21, was "The 

Card," from Britain, and Germany's 

"Faust." 

K-2 BOXOFFICE :: January 15. 1973

. . Rick 

. . Al 

Tracker's 'Vanishing Men' 

Set for Early Release 

VANCOUVER—Tracker Films currently 

is 

shooting "The Valley of Vanishing Men." 

full-length 35mm feature film, in the Nahanni 

area of the Northwest Territories. 

Unique in that it is not a documentary, 

"The Valley of Vanishing Men" has a historical 

basis in fact, to give the viewer the 

feeling that yesterday's legends still live 

today. 

Costs on this wilderness epic are estimated 

at $250,000 and the picture is expected 

to be completed within its budget. 

"The Valley of Vanishing Men" is slated 

for release early this year. 

Tracker already has in release 

"The Wild 

Life," which played a test engagement in 

September 1972, and it will be following 

"Brother of the Wind" in area breaks very 

shortly. 

Additionally, Tracker Films has begun 

preproduction work on a pilot for a TV 

series, with the working title of "Animals 

I Know." The estimated cost for 36 episodes 

is $400,000. The series reportedly will be 

educational as well as entertaining and a 

great deal of interest has been expressed by 

networks in the production. 

TORONTO 

(Continued from page K-1) 

Local agent Lionel Tyler is reported as 

originating the idea for a comedy horror 

film, "The Godmother." which he plans to 

produce for Hammer Films in England. 

The Globe and Mail here currently is 

running a series of articles by staff reporter 

William Johnson concerning the National 

Film Board and whether Canadian 

taxpayers should "subsidize films which advocate 

the destruction of capitalism in Canada 

and the separation of Quebec." The 

articles principally concern the work done 

by film directors Gilles Grouix, Denys 

Arcand and Jacques Leduc, who have made 

movies that were considered "too controversial" 

to be released by the board. 

The demolition of the Carlton here, largest 

Odeon theatre in Ontario and flagship 

house of the Odeon circuit in Canada, will 

begin some time after June, when the building 

passes to a construction company. 

Charles Mason, public relations director for 

Odeon, told the press that if another flagship 

theatre is built it will be a twin or perhaps 

a triplex, as this is the present trend. 

VANCOUVER 

. 

The Cascades Drive-In closed during the 

pre-Christmas week for the annual staff 

holidays and opened again Boxing Day, December 

26 . . . The Doug Ismans went to 

California for Christmas and New Year's 

and Vi Hosford made her annual festiveseason 

trip back home to Edmonton, where 

family spilled out of the living room and 

through the entire house . . Film exchange 

. 

stay-at-homes gathered at old Filmrow December 

21 for an open house in the United 

Artists office, hosted by UA, Columbia, 

Warner Bros, and Universal Magill 

held an alfresco party in Victoria Shipping 

Friday afternoon, December 22, while the 

staff was waiting for the last truck drivers 

to make pickups. 

Ivan Ackery, who has disposed of his luxurious 

house at Cooper Cove in West Vancouver, 

now will call the Sea Strand Apartments 

at 150 24th St., West Vancouver, 

home after he returns from his annual New 

Year's jaunt to Hawaii . Morrow 

of the Bay, Alert Bay, also forsook the West 

Coast eggnog bashes for pineapples and poi 

and planned a New Year's party in Honolulu. 

The Sun ran a five-page spread on the 

cultural and entertainment leaders in our 

fair city, including the movies. "Picking a 

'Man of the Year,' as far as movies are concerned, 

is simple. It's Don Barnes, manager 

of the Varsity and Dunbar theatres. He's 

just back from an enforced holiday, necessitated 

by a persistent illness, much of it 

brought on by the stress and strain of planning 

and promoting his annual festival of 

international films at the Varsity, affectionately 

dubbed by the Toronto film fraternity 

as the "Barnes Film Festival' . . . Whether 

or not his film festival last summer was his 

last—Barnes then said it was—^patrons from 

Vancouver and throughout British Columbia, 

Washington and Oregon and right into 

Alberta will be forever grateful to him for 

a yearly event they wouldn't want to be 

without." 

Pacific Cinematheque in this city has 

been awarded a $10,000 grant by the Canada 

Council. It is a center for the promotion 

and distribution of independently made Canadian 

films and maintains film archives. 

Both entertainment editors of the local 

dailies, Michael Walsh of the Province and 

Les Wedman of the Sun, gave daily space 

during the pre-Christmas week, in depth, 

to reviews of the pictures slated to open 

just prior to and during the holiday season. 

Garnering much of the favorable space was 

"George!", Famous Players' special Christmas 

film which opened in three local theatres—Park 

Royal, Richmond Square and 

Guildford—Friday, December 22 . . . The 

TV series "George" is a weekly CTV network 

show, a weekly half-hour segment that 

premiered in September featuring a 125- 

pound St. Bernard and actor Marshal! 

Thompson. The series actually was shot after 

the theatrical motion picture was finished 

in early 1971 and while distribution was 

being ironed out. Since its release as a TV 

show, it has, as in the case of "Lassie," built 

up a healthy kiddies and family-oriented 

audience which bodes well for the success 

of the movie. 

Albert Genaske, branch manager of In- 

. . Vern Haraldson. 

ternational Films, and his family spent a 

quiet Christmas Eve, as two of his daughters 

had to work Christmas Day . 

United Artists branch manager, 

and 

his family entertained members of their 

families on Christmas Day . . . Stan Phillips, 

booker-salesman for UA, and his family 

made the trek to Saskatchewan to spend 

Christmas with their families. 

Gordon Guiry, Astral Films branch manager, 

hosted a small Winnipeg reunion 

Christmas Day. Wayne LaForrest, Paramount 

Films branch manager, his wife and 

son and his mother, who were visiting from 

Winnipeg, were guests in the Guiry home. 

An Alberta-produced educational film, 

"Bill Before the House," recently won top 

honors at an International Film Festival in 

Sapporo. Japan. The film is a 30-minute 

drama about government and was filmed 

in the Alberta Legislature. There were 158 

entries from 52 countries in the festival, and 

"Bill Before the House" won the eighth 

Japan Prize, the top award of the festival, 

and the Hury's Prize. The top award included 

a certificate of merit and $500 cash. 

The prize was a "first" in this competition 

for an Alberta-made film. Warren Graves, 

assistant clerk of the Alberta Legislature, 

wrote the screenplay. Director was Jack 

Emack and film 

coordinator was Mary Lyseng. 

Appearing in featured roles were Albertans 

Walter Kaasa, John Rivet, Len 

Crowther and Stuart Carson, as well as Ron 

Smith and Warren Graves. 

Sneak Previews 'Sounder' 

NEW HAVEN — Redstone 

Theatres' 

Showcase Cinema I sneak-previewed 20th 

Century-Fox's "Sounder." 



HAWAII TOO. 

When you come to Waikiki 

HAWMi D°" ^° Show. . 


m WAIKIKI REEF BEEF TOWERS EDGEWATER 

. 

at 

I 

FRED STINSON 

MERCHANDISING 

THROUGH THEATRE 

MOTION PICTURE 

ADVERTISING 

110 Church St.. Toronro MSC 2G8. Ontorio 

BOXOFFICE January 15, 1973 

K-3

Step Up in 

Vancouver Production Is 

Definite Possibility for This Year 

By JIMMIE DAVIE 

VANCOUVER—With the start of 1973, 

production groups in Vancouver are looking 

forward to the possibility of accelerated 

activity in the field. While construction of 

the CBC Western studios will hypo TV 

production, the facilities are only in the 

preliminary stages and it will be at least 

a year before they are operational. 

CBC's Marce Monro, assistant general 

manager of the English network and before 

that a veteran of 22 years with the CBC 

in Vancouver, said, "That considerable 

programing will ibe moving to the West 

is evident. It won't happen overnight but 

it will happen—in the same way that production 

has moved from New York to 

Los Angeles. As you know, the next consolidation 

of production facilities is in 

Vancouver and you don't build that kind 

of capacity without using it." 

Ray Peters, president of Vancouver's 

CTV affiliate. CHAN-TV, has similar 

aspirations for private TV. He has just 

spent $1.5 million for new studios and 

equipment, making CHAN's production 

capability . . . "equal to anything in the 

country." 

All of this will lead to more openings 

for local talent and a wider selection of 

players for local filmmaking. 

Steven North, vice-president in 

charge of 

creative affairs for Geo-Star Productions, 

has just made a call for the British Columbia 

government to set off a cultural explosion 

through encouragement of all art 

forms—but films in particular— by means 

of an open letter to Premier Dave Barrett. 

North, American born but internationally 

educated, has worked in the theatre in 

Britain, in TV in Austria, movies in Israel, 

the U.S. and Canada and recently took up 

residence in Vancouver, along with Gary 

TV and pay TV. 

With British Columbia now dominated 

Conway, to launch film production for theatres, 

by a 

Democratic-Socialistic government, his 

pitch, of course, is that the providence 

should adopt the approach to art as in 

Sweden. Poland, Czechoslovakia, Russia 

and even Cuba, where film is an art form, 

not big business. 

"One has only to look at the European 

and American film festivals to see the number 

of pictures screened and prizes awarded 

to films coming out of these countries," 

North wrote. "Filmmakers in a socialist 

country are trained from a young age. Film 

schools in Sweden, Cuba, Poland and the 

U.S.S.R. are attended by students from all 

over the world. They concentrate on film 

as an art form, as opposed to film as an 

industry." 

He continued: "In a nuclear society art 

is the ultimate communicator. Film workshops 

should be developed for use by artists 

in all media. In addition, a film library 

where collections of classic films (foreign 

and domestic), books on filming and collections 

of reviews by world-renowned 

critics might be made available to the student 

and the public." 

North follows this up with an in-depth 

appraisal of the needs of related media and 

art forms to fit within the general framework 

of his plans, which also embrace TV 

production and appreciation at the artistic 

development level. 

With Premier Barrett and his whole 

family rated as No. 1 film and art fans. 

North might just strike pay dirt. 

Wolcott Residents 'Anti' 

Plans for Outdoor Theatre 

WOLCOTT, CONN.—Residents presented 

a petition against a drive-in theatre, 

planned by Community Development Corp. 

on Wolcott Road, at a public hearing of 

the town planning and zoning commission. 

Residents contend that such a project 

would create "noise, traffic and a general 

nuisance." 

A CDC spokesman. John Manca, said 

that the firm planned tennis courts, skating 

and other recreation on the 90-acre tract. 

Only 18 acres, he said, would be used for 

the theatre. 

EVERY 

WEEK 

Opportunity 

in 

Knocks 

BOXOFFICE 

• CLEARING HOUSE for Classified Ads 

• SHOWMANDISER for Promotion Ideas 

• FEATURE REVIEWS for Opinions 

on Current Films 

• REVIEW DIGEST for Analysis of Reviews 

Don't miss any issue. 

E-4 BOXOFnCE :: JaniiarA' 15. 1973

C&nA^Suo&9fi. • ûU}mant • C&ftCAUmtS • A^fcUtitUuxAicc 

JANUARY 15, 1973 

A view of the spacious lobby-foyer of the new ABC WesTown Theatre in Knoxville. Tenn.. showing 

the judicious use of glass for a feeling of depth and space. Exterior and interior plantings 

harmonize with the decor and provide added interest. 

featuring 

Theatre Construction and Renovation

. . are 

angle 

. 

"Fbr 

best value 

in a 

supporting 

role." 

Why is the Irwin Citation the hottest chair in 

the theatre business? Because it's the best value. . 

at a surprisingly reasonable cost, it's the only really 

modern theatre chair on the market today. When you install 

the Citation in your theatre, here's what you get — 

w The original one-piece injection molded (not vacuum 

formed) linear polyethelene back. No repainting ever 

again. No exposed screws. Mar resistant and dent-proof. 

Contemporary design with an attractive textured finish 

to complement your modern theatre. The one-piece back also 

forms a protective channel around the back cushion 

to protect it and prevent "finger-tipping." 

"^ Comfort — with the Irwin option of allowing you to 

select three different degrees of pitch at installation — 16°, 

20°, or the unique "Comfort-Slope 

" 

of 24°. And it's 

quiet, with squeak-proof insulated clips and springs. 

w The exclusive Irwin "Quick-Change" seat cushion 

for ease of maintenance and seat rotation allows authorized 

seat removal in seconds ... no hard-to-get-at screws. 

"ê^rwin Citatiori 

"^ All these features including quality construction 

(of course the standards are steel, the modern structural 

material) and luxurious comfort ... at far from luxurious 

prices . the reasons the Irwin Citation has met 

with unprecedented acceptance. Call us or your 

Irwin distributor and make your theatre really modern with 

the Irwin Citation, the best value in a supporting role. 

Irwin Seating 

Company 

P.O. Box 2429-6 

Grand Rapids. Mich. 49501 

The MODERN THEATRE SECTION

JANUARY 

1 5, 

1 973 

o n t n 

^ 

t 

f ẸATURiNG Theatre Construction 

and Renovation, The Modern Theatre 

this month brings exhibition a look at 

what's new (and what's old, but still good) 

in the building and rehabilitation of the 

modern movie emporium. Glenn Berggren 

leads off with a look at the anatomy of a 

"space-age" theatre, with Title, Impression, 

Picture and Sound providing the TIPS as 

seen in the new WesTown Theatre in Knoxville, 

Tenn. 

Faith in the future of exhibition has 

never dimmed in the eyes of Samuel 

Shapiro, president of Sameric Theatres of 

Philadelphia, who blithely ignored the 

threat of television in the '50s and continued 

then and now to build some of the East's 

most beautiful and progressive theatres. 

New trends also are exemplified in the 

conversion of buildings formerly housing 

other businesses into motion picture theatres, 

such as the Thornton triplex, converted, 

under the supervision of Mel Glatz 

& Associates, from a Woolworth store in 

the Denver suburb of Thornton. 

Also explored is the expansion of existing 

theatres, and two separate approaches 

to this end are presented, that of Nicholas 

George Theatres in the Detroit suburb of 

Southfield, Mich., with two 760-seat auditorium 

additions to the existing American;! 

Theatre, and the approach of Commonwealth 

Theatres— in a mini-auditorium vein 

—through its two-auditorium addition to 

the Ranch Mart I and 2, for a quadplex in 

the heavily populated Johnson County, Kas., 

area of metropolitan Kansas City. 

Wesley Trout discusses important changes 

for better sound quality and Harold J. Ashe 

gives exhibitors some timely tips on new 

tax rules for casualty and disaster losses. 

The Anatomy of a Space Age Theatre Glenn Berggren 4 

Faith in Movies Motivates Building 6 

Hartwell Sweeney Heads SMPTE Program 8 

Convert-A-Theatre in a Dime Store 11 

Expand-A-Theatre Is a Growing Trend 12 

Kinotone, Inc., Moves to New Quarters 14 

Important Changes Give Better Sound Quality Wesley Trout 15 

New Tax Rules on Casualty and Disaster Losses Harold J. Ashe 18 

Some Questions to Test Managerial Effectiveness 20 

Concessions Stond Design Is a Sales Plus 21 

Hot Dog Continues 'Hot' Item Despite Criticism 22 

Preparedness Big Factor in Efficiency 23 

Lorbeck New Assistant to President of NAC 24 

17 per cent Sales Gain in 1972 for Dr Pepper 24 

Concession Handbook Scheduled by NAC 25 

New Theatre Supply Company Formed in Utah 26 

Film Transport System Praised by Showman 27 

DEPARTMENTS: 

^ 

Projection and Sound 15 Refreshment Service 21 

Literature 19 New Equipment, Developments 28 

ON THE COVER 

About People and Product .... SOgiMiiiffili / 

The anatomy of a new theatre begins with the exterior lines, 

.' 

lU 

beautifully 

landscaped and giving patrons a view of the interior lobbyfoyer 

through prominent glass entry doors and glass front. The 

curved exterior facade of this ABC WesTown Theatre in Knoxville, 

Tenn., can be seen in the cover photo, as can the exterior lighted 

canopy. 

In the Refreshment Service section, new 

styles of concession stands are presented, 

along with articles on advance preparations 

for daily concession operations, and on the 

"much maligned hot dog" which remains 

a top concession item. 

The MODERN THEATRE is a bound-in section published each month in BOXOFFICE. Editorial 

or general business correspondence should be addressed to Associated Publications, Inc., 825 

Van Brunt Blvd., Kansas City, Mo. 64124. Wesley Trout, Technical Editor; Eastern Representative: 

James Young, 1270 Sixth Ave., Rockefeller Center, New York, N. Y. 10020; Western 

Representative: Syd Cassyd, 6425 Hollywood Blvd., Hollywood, Calif. 90028.

: 

THE ANATOMY 

OF A 

SPACE AGE 

THEATRE 

By GLENN BERGGREN 

Wil-Kin, 

Atlanta 

Want Tips on new theatre success? 

Just look at the anatomy of a sexyah-new 

theatre. First, shape is very important, 

and it must have nice lines— (out 

by the boxoffice). A few functional curves 

are important, like in the curving rows of 

seats, and the curving screen. And, of 

course, a prominent pair of-ah-entrance 

doors. More than this, the sexy new theatre 

must have a pleasant new personality; it 

can't be like Great Grandmother's theatre. 

with the orchestra pit and organ, plus the 

upper balconies, or even like Grandmother's 

theatre with the boxy look, the high ceiling, 

and the same old 4 straight aisles. 

After all. anyone can build an obsolete theatre 

with new materials, and give it all 

the appeal of the Gibson Girl, when the 

public is Playboy-minded and hoping for 

maxi-show at mini-price, but! And it is 

very important, meaning what is covered by 

the slinky "mini-skirt," and it must have 

a comfortable place to sit; not the usual 

foam and no-sag seats, but the luxury of 

foam and all coil springs, and in widespaced 

rockers to boot! Wide-spaced means 

something like 454 inches back to back, 

not 32 or 37, but really luxurious leg-room 

with walk-by space. 

"Ves, we said TIPS on a new theatre. 

Naturally, it must have a good film Title. 

but if that was the only important thing 

(as some say), we'd all be showing films 

in converted barns. Therefore, the Impression 

of the theatre must count. Ever hear 

a patron say, "Oh yes, it's showing at the 

Winklehoff Theatre, but I wouldn't go to 

see an Oriental Dance with Cleopatra, live 

on stage, for free in 'that place.' " That's 

Impression! 

Impression is when you "like to be there." 

rather than at the old theatre downtown, 

or at the cheap chain theatre between the 

Colonel's place and the American gas station, 

on the corner. Impression is becoming 

a landmark at the corner of the finest 

shopping center-mall complex around, as 

' t happened to the new WesTown Thea- 

"Spacc age" seating is one of the major selling factors of the new ABC WesTown 

Theatre in Kno.xville, Tenn.. with Hexwood-Wakefield's rockers— set in the circuit's 

round-oval design— installed with idtra-wide spacing of 44 inches back-to-back, 

as opposed to the more traditional 32 or 37 inches. Located near the University of 

Tennessee, the theatre carries out the college colors of orange and white. 

jplps«

ture quality enough to know, but don't forget 

Ultra-Vision** has a pending nomination 

at the Academy. As to Sound, the 

latest in that field is the usual mumbo-jumbo, 

except that the studios have already 

standardized on the all new acoustic response 

test,* which says that Hollywood 

has moved into the "space-age," with precision 

instruments. 

How about theatres? The WesTown at 

Knoxville is one of the first, if not the 

first theatre, in the country to be responsetuned 

to the Hollywood studios, plus a full 

computer analysis of sound paths, reverberation 

time and inner absorbancy. If you 

have never heard such terms, it's because 

your sound people are using the same old 

meter-on-the-wires system developed in 

1929, which completely ignores auditorium 

acoustics, crossover problems, speaker sensitivity, 

your ears. After all, you can't hear 

what's on the wire, so is it important? Hollywood 

(the Research Center of the Association 

of Motion Picture and Television Producers) 

completed their work in the area 

about two years ajo, and it's about time that 

sound in theatres gets over the "hump" of 

the mumbo-jumbo of big sales claims, and 

gets down to what your patron really hears. 

At WesTown, Knoxville, ABC Theatres 

obtained a final response taken in several 

spots in the auditorium which carefully fit 

in the acoustic response curve. Gone are 

the false peaks in the bass, but only solid- 

* Details Dec. 1969 SMPTE Journal 

**Trademark of Wil-Kin Inc. 

Hollywdod has moved into the "space 

age" with precision instruments to provide 

the best in projection and sound, as 

exemplified in the booth of the ABC 

WesTown. shown above. 

smooth bass. Gone are the hissing, spitting 

"S" sounds, and replaced by smooth, known 

sound. Known with a B&K precision audio 

meter, placed where your ears are, and 

more sensitive than your ears. Don't get us 

wrong, we didn't invent this, but are only 

doing what should be done in every good 

theatre in the country. Your sound man 

might give you a hundred reason why 

this is not important, but cost-conscious 

Hollywood thought it was important and is 

finalizing it as a worldwide* standard, to 

eliminate the guesswork so common in 

sound. It is the only total system test available 

for theatre sound, and supercedes all 

previous tests. This total system test is even 

more important than the RP40 resolution 

test film, which also ehminates big-salesclaims, 

and tells you whether your picture 

is 

sharp or not! 

The WesTown had a Christmas debut 

and opened to a full-house audience (800), 

and has been doing "happy-business" since 

(makes the manager, circuit head, and film 

distributor happy). The opening Title is 

'Getaway" with MacGraw and McQueen, in 

35mm anamorphic (Todd-AO-35), and is a 

part of the trend to more anamorphic films 

than ever. In 'scope, it was sharp as a 

"tack," and with superb sound, plus sidewall 

effects. 

WesTown is a mark-of-the-times. Modern 

and new in every respect, not a warmedover 

1940 design. Latest in seating, (all-coil 

spring), latest in Continental layout, latest 

in oval design, latest in Impression, latest in 

automated operation and latest in Picture 

quality and Sound quality. Well, that's the 

TIPS for opening a new theatre. Sexy, eh? 

Especially in the weekly reports! 

LOOO Register for Drawing 

Ronnie Smith, manager of the Wink Theatre 

in Dalton, Ga., had over 1,000 persons 

register at his concession stand during the 

two-week run of "Now You See Him, Now 

You Don't," when he offered a free trip to 

Atlanta's Lion Country Safari as a prize 

for a 

lucky adult and two children. 

CHRISTE 

PUTS THE 

BEST LIGHT 

ON THE 

SCREEN 

ANDKEffS 

IT THERE 

Our new Horizontal 

Xenolites avoid costly 

shutdowns to give 

you the brightest 

picture — show 

after show. 

You can depend on us. 

CHRISTIE 

3410 West 67th Street 

Los Angeles, California 90060 

(213)750-1151 


FAITH IN MOVIES MOTIVATES BUILDING 

Samuel Shapiro's Sameric Theatres refused to be frightened by the 

"one-eyed monster" in the '50s and continues to look to the future 

I N THE EARLY days of television, 

when exhibition was being toppled by the 

competition from the "one-eyed" monster 

in the living room, Samuel Shapiro, presi- 

Sainuel Shapiro 

Merton Shapiro 

dent of Sameric Corp., of Philadelphia, 

simply looked the other way and went right 

on building new theatres. Now in his early 

70s, Shapiro continues to build, expressing 

his belief that more theatres will be needed 

even yet because of the continued move to 

the suburbs and the swift growth of residential 

sections there. Aided by Merton 

Shapiro, vice-president and treasurer of the 

circuit and known as one of the sharpest 

film exhibitors in the States, Sam Shapiro 

and his circuit recently opened the Eric 1 

and 2 theatres in the Village Mall of Horsham 

Township, Pa. 

Especially made seating has bctoiiic a hallmark of Sameric Corp. theatres in 

Feiinsylvania and New Jersey. Those above are Heywood-Wakefield mini-rockers 

in the new Eric J and 2 in the Village Mall at Horsham Township. Pa. 

Additionally, says Martin Kane, general 

manager, there are ten theatres under construction, 

four of these set for spring opening—in 

Westmont, N.J.; in the Independence 

Mall, Trenton, N.J.; at Marlton Circle, 

N.J., and in the Ivy Ridge Shopping Center 

in Philadelphia. The circuit now operates 50 

theatres in those two states and Delaware, 

and there are 20 more houses on the drawing 

boards, both single auditorium and twin 

houses, and most of them in shopping centers. 

Sameric Corp built the Rittenhouse 

Square twins in downtown Philadelphia 

some years ago, featuring its famed bird 

cage lift to whisk patrons to the lounges 

and restrooms. It subsequently built the 

Duke and Duchess and now has six theatres 

in that city. Additionally, Sameric has 

the only two totally automated theatres on 

the East Coast, Kane said. They are located 

at Stratford and Pennsauken, N.J., and 

both use SWORD equipment, with no 

operator necessary in the booths. 

Utilizing Heywood-Wakefield or American 

Seating rockers in all of its theatres, 

Kane said Sameric had become famed for 

its seating, which is made especially for 

each theatre. In the new Horsham theatres 

there are 402 He>'wood-Wakefield minirockers 

in one theatre and 640 in the other, 

all upholstered in blue-black. 

Kane emphasized that virtually everything 

is custom-made for the Sameric 

houses, including the concessions stand, the 

carpeting and other equipments. 

The Horsham twins have the boxoffice 

located in the enclosed mall itself, and the 

lobby-foyer leads directly to two separate 

candy stands adjacent to each auditorium. 

Entry to the Eric J and 2 is directly ofj the Village Mall in Horsham Township, Pa., 

with boxoffice shown at left, and the double concession stand at the rear of the lobby. 

Continued on page S 


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ROWLEY UNITED ODEON THEATRES HARRIS-VOELLER THEATRES 

ESQUIRE THEATRES E. M. LOEW'S JOY'S THEATRES LES CINEMAS 

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THE LEADER IN XENON LAMPHOUSES 

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WINNER OF THE ACADEMY AWARD FOR TECHNICAL ACHIEVEMENT IN 197

FAITH MOTIVATES BUILDING... 

Continued from page 6 

There also are two sets of restrooms for 

customer convenience. 

Special terrazzo tile surrounds the concessions 

stands, and, in all Sameric theatres, 

the circuit operates its own concessions. 

In the booth at the Horsham theatres, 

Sameric has a Christie xenon console and 

Pic 1000 automation from National Theatre 

Supply and Electrosound system. 

The Eric Theatres, Kane pointed out, 

also contain a number of unusual features. 

White ceramic dogs are imported from 

Italy, as a trademark of Samuel Shapiro, 

and these are installed in every Eric Theatre. 

In the circuit's Mark I Theatre in downtown 

Philadelphia, located in the lower level 

of a new Holiday Inn, a unique feature is 

that from the sidewalk level where tickets 

are purchased, customers take escalators 

down to the lower lobbies and auditorium. 

equipped with Heywood- 

This theatre also is 

Wakefield reclining chairs, is thoroughly 

carpeted in lobbies and auditorium and features 

35/ 70mm projection equipment. 

The theatres range in size from 1,000 to 

1,400 seats and interiors are furnished in 

almost identical style. 

Hartwell Sweeney Heads 

SMPTE Program 

Hartwell T. Sweeney, Eastman Kodak 

Co., has been named program chairman for 

the Society of Motion Picture & Television 

Engineers' 113 th semiarmual technical conference, 

it is announced by editorial vicepresident 

Richard E. Putman, Philips 

Broadcast Corp, The conference will be 

held April 8-13 at the Hyatt Regency 

O'Hare Hotel in Chicago. 

Sweeney called for papers shortly after 

his appointment and said the deadline for 

author forms, author information sheets 

and synopses of papers is January 29. Those 

persons interested in presenting a paper at 

the Chicago conference should write to 

SMPTE headquarters, 862 Scarsdale Ave., 

Scarsdale, N.Y. 10583, Att'n: 113th Conference 

Program. 

Topics for the conference have been established 

tentatively, with the following 

topic chairmen in charge: 

William Bowles, Calvin Communications, 

Non-Video Displays Systems; Harry Paney, 

Arthur Anderson & Co., Industrial TV and 

Motion Picture Operations; Dick Kramer, 

Iowa State University, Motion Pictures and 

Television in Education; William Hunter, 

WHAS-TV, Television/ CATV; Si Becker, 

Allied Film Lab. Laboratory Practices; and 

Henry Kakehashi, International Film Bureau. 

Short Film Subjects. 

SMPTE is continuing its policy of holding 

a two-day special subject symposium the 

last two days of the conference. The subject 

this time will be "Video Cartridge, Cassette 

and Disk Player Systems—Packaged Programing." 

Symposium chairman is George 

W. Tressel. Battelle Memorial Institute. 


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painted speakers add $1.00 ea, ($16 00 per case) 

Offer expires May 15, 1973

CONVERT-A-THEATRE IN A DIME STORE 

A new triplex 

which 

Ic|n this era of the multiple-auditorium 

theatre, exhibitors are erecting such 

structures in very unusual places. One such 

installation was recently completed in 

TTiomton, Colo., a Denver suburb, with a 

triplex—the Thornton 3—in 

front of and in 

a building which at one time housed a 

Woolworth store. 

Designed by theatre specialist Mel C. 

Glatz & Associates of Denver, two of the 

theatres were developed by architect Maynard 

W. Rorman jr. in the rear portion of 

the existing store building, and the third 

theatre was added adjacent to these on the 

outside of the old building, where a new 

structure was placed. Most of the lobby also 

"beefing up" of existing 

is in the new structure. 

Due to the existence of heavy trusses, it 

was necessary to excavate approximately 

four feet into the ground to get ample head 

room, which required some removal and 

footings and foundation 

systems, Glatz pointed out. 

The cost of construction was approximately 

$165,000. Equipment cost was 

about $100,000. The seating capacity is 235 

in each theatre, for a total of 705 seats. 

Located in a neighborhood shopping center 

with unUmited parking space, the theatres 

play sub-run and multiple bills to a mostly 

is opened in Thornton, Colo., 

formerly housed a Woolworth 

working-class patronage. 

Within the draw area are some 75,000 

relatively new homes. The theatre, leased 

by Highland Theatres, Inc., of Cheyenne, 

Wyo., opened Nov. 15, 1972, with Lynn 

Dunning as manager under the supervision 

of division manager Russell Berry. 

Front and exterior are of brick and concrete, 

with metal fascia main sign and marquee, 

and an anodized aluminum entrance. 

The foyer and lounge feature red and black 

carpeting, supplyed by Western Service & 

Supply. The vinyl wall fabric throughout 

the lobby, foyer and lounge areas, is gold 

and striped yellow and black, and a wood 

grain vinyl fabric. 

Restroom facilities are located just off 

the lobby and are furnished in vinyl wall 

fabric and ceramic tile, with Formica 

counters. 

Auditorium acoustical treatment is 

Soundfold, plus Alexander Smith wall carpeting, 

and the three auditoriums are toned 

into different color combinations—red, gold 

and blue. Floating screen frames measure 

10-feet, 11 inches x 24 feet, two inches, 

with screens measuring 11 feet, nine inches 

X 25 feet. 

The theatres have a pre-fab concession 

stand, while in the booth, equipment inin 

a building 

store 

eludes four Cinemeccanica Victoria 4ES 

35mm projectors, with CX-1600 Xetron 

xenon lamphouses; one Cinemeccanica Victoria 

18 projection system with 2,500-watt 

xenon lamphouse; two Simplex MiniPec 

projector electronic controls for two projectors; 

one Simplex UniPec projector electronic 

control for one projector; Neo Cinestar 

lenses, and Altex Lansing A7-8 Voice 

of the Theatre stage speaker systems: 

CREDITS: 

Designer: Mel C. Glatz & Associates 

Architect: Maynard W. Rorman jr. 

Changeable Letters: Adler Silhouette 

Letter Co. 

Sign: Lite Craft Neon 

Carpet: Jorges 

Screen frames: Mulone 

Acoustical Wall Treatment: Sotjndfold. 

Alexander Smith 

Seating: Massey Seating Co. 

Screen: Technikote 

Concession Stand: 

Proctor Distributing Co. 

Projectors: Cinemeccanica 

Lamphouses: Carbons. Inc. 

Electronic Controls: Simplex 

Lenses: Cinestar 

Sound System: Altec 

The newly constructed front and side of the 

Thornton 3 Theatres, 

also showing the connection to the existing Woolworth Building. 

which WHS convened into the triplex, with design by Mel Glatz 

& Associates of Denver. It is located in the Denver suburb. 

Entrances to the three auditoriums, at left, Auditorium #1 

takes off from an approach foyer to the left; Auditorium #2 

is straight on; Auditorium #3 is to the right. Wall fabrics 

in this area are red to the left; the center wall fabric, which 

extends on each side of the entranceway. is gold, and the 

right is blue. The photo at right shows the rear of Auditorium 

#2, which illustrates also the light and sound lock directly 

behind the entrance door. 

BOXOFHCE :: January 15, 1973 11

The caiiupicd lighted entrances at right mark the new additions to 

the Americana Theatie at Southfield, Mich., a suburb of Detroit. 

A part of the Nicholas George Theatres circuit, the theatres carry 

out George's concept that there is a place for the medium and 

larger-sized theatres. Each of the new auditoriums seats 760 

persons. The original Americana, opened in 1967, is seen at left. 

EXPAND-A-THEATRE IS A GROWING TREND 

Nicholas George Theatres and Commonwealth show how they expand 

their existing theatres, large or small for increased business 

\/\/ HETHER your forte is the big 

multi-seat auditorium or the tiny, intimate 

mini, there is a growing trend toward expansion 

of existing theatres into multiple 

units. Two cases in point are the new Ranch 

Mart 3 and 4 additions to the existing twin 

owned in suburban Johnson County, Kas.. 

by Commonwealth Theatres, and the larger 

twin additions, the Americana 2 and 3, made 

by Nicholas George to his original Americana 

Theatre in the Detroit suburb of Southfield. 

Despite the . trend toward mini auditoriums 

George said he believes there is a 

place and need for medium and larger-size 

theatres, and each of his new auditoriums 

seats 760 persons. 

Located under the same expanded roof as 

the mother showplace, the new auditoriums 

share a vast new lobby, lounges and other 

facilities, but each expresses its own personality 

through distinctive treatment of interiors, 

with red in one and green predominating 

in the other. Seating for both was 

supplied by American Seating Co. of Grand 

Rapids. 

Americanas II and III are served by a 

single projection room, with a completely 

automated system equipped by National 

Theatre Supply, including Simplex projectors 

and Cinemation lamphouses with 

xenon lamps. This equipment is programed 

in advance to present the complete program 

from the pre-show lighting and background 

music to the closing curtain after 

the show. Screens are 43 feet in 

width. 

The original house, Americana I, is separately 

served from its own projection 

booth, with Bauers 35/ 70mm projectors, 

and both magnetic and optical stereophonic 

sound. Its screen is 60 feet wide. 

George said that he felt the medium-andlarger-size 

auditoriums with the greater capacity 

and ability to draw crowds would 

enable them to obtain first-choice among 

THE RANCH MART THEATRES 

< To 95th Si 

Terrace Level Mall 

To 95th Terr, > 

and Lighted Parking 

This diagram of the Ranch Mart Theatres 

in Johnson County, Kas.. shows how 

Commonwealtli Theatres added on 

auditoriums 3 and 4 to the existing twin 

complex. Note the separate projection 

booth and restrooms for the new addition. 

available movie attractions. 

The early 1972 opening of the Americana 

complex also marked the 30th anniversary 

in the theatre business for George, 

whose operations began with the Allen Park 

Theatre in Allen Park in 1942 and have 

grown to include the Mai Kai, Camelot. 

Plaza and Southgate theatres, and the Fort 

George, Jolly Roger, Galaxy and Michigan 

drive-ins. 

In the heavily populated Johnson County, 

Kas., area. Commonwealth unveiled its 

first four-plex, after adding on the Ranch 

Mart 3 and 4 to the existing new building. 

Richard Orear is president of the circuit. 

Danny L. Smart, Kansas City district manager, 

supervised construction. 

Located on the weather-free terrace level 

mall of the Ranch Mart Shopping Center, 

the complex is served by a common lobby, 

boxoffice and refreshment center. Additional 

restroom facilities were installed for 

patron convenience and the concession stand 

was greatly enlarged to handle all four auditoriums 

and walk-in customers. 

Ranch Mart 3 and 4 are served by one 

projection booth, equipped with the fully 

automated sound-projection-lighting Imperial 

system. S. W. "Woody" Longan is house 

manager of the quadplex. 

In explaining its doubling of the Ranch 

Mart, Commonwealth told patrons, its reasons 

also were four-plex: 

1. Four theatres offer maximum flexibility 

for wider selection of movies. Better 

time schedules are obtained. One movie can 

even show in more than one theatre, offering 

performance schedule each hour in many 

Continued on page 14 

12 The MODERN THEATRE SECTION

PROVEN PRODUCTS 

make 

our 

electronics 

division . . . 

BETTER THAN THE REST! 

TUIOOO 

Film Transport System 

Requires No Rewind 

Runs 4V2 hrs. non-stop. 

Features Turbo-Air Drive 

eliminating tension on film. 

Does away with abrupt 

starts, stops or jerks. 

Rewinds while projecting. 

35M 


Runs 3 hrs. Non-Stop. 

Ideal for smaller projection 

booths, with no alterations 

necessary. Easy to install. 

Low maintenance cost. 

Film break protection 

built-in. Rewinds in 

15 minutes. 

GimD 

Guaranteed Automobile 

Recording & Detection 

Undefeatable display 

system and gate control 

device. Includes car 

counter, computer 

calculator, alarm system, 

payment display. Counts 

more than 6 patrons per 

car, computes 2 different 

priced tickets. 

PLUS 

ATS-1 AUTOMATION For am single Projector Fllm systems 

Booth Functions—Auditorium Functions— Pre-Timed Intermission—Remote Control 

Simple & Inexpensive To Install. Reliable & Easy To Operate. 

Write, Wire or Phone— 

Your Theatre Supply Dealer or 

Electronics Division of 

MFG. CO., INC. 

709 North 6th St. 

Kansas City, Kansas 661 01 91 3/321 -3978 

BOXOFHCE :: January 15, 1973 

13

EXPAND-A-THEATRE GROWING TREND Kmtonejnc, Moves 

The concession stand at llie Ranch Marl qiiad-plcx was ahnost doubled in size to 

accommodate the new auditoriums. Note the angle to the right side of the stand, 

providing a natural flow toward the new theatres. 

To New Quarters 

Kinotone, Inc.. the firm which in September 

1972 took over marketing in North 

America for the complete line of Norelco 

brand professional motion picture theatre 

equipment, has moved its headquarters to 

Hackensack, N.J. The announcement was 

made by Kinotone vice-president Yolanda 

R. Virga. Kinotone had been located temporarily 

in Montvale, N.J., at the facilities of 

Philips 

Broadcast Equipment Corp. 

All Kinotone sales, marketing, service 

and engineering operations, as well as complete 

spare parts warehousing, now will be 

located in large, modern facilities at 150 

Atlantic St., Hackensack 07601. Telephone 

(201) 488-8484. 

Kinotone was established by Kinoton 

GmbH, a 25-year-old company headquartered 

in West Germany that manufactures 

and distributes motion picture theatre equipment 

all over the world. This same equipment, 

known in the U.S. by the Norelco 

tradename, now will be marketed by Kinotone. 

Inc. 


cases. Smaller individual theatres offer a 

more intimate surrounding in keeping with 

today's intimate trend in motion picture 

theatres. 

2. Films can be booked that appeal to 

all ages and the flexibility of four different 

screens can offer a wider variety of entertainment. 

Children can attend one theatre 

while adults may watch a different film. 

one which may appeal more to them. 

3. Patrons are not restricted to program 

selection 

and may attend on a weekly basis 

as films change once a week. Often, with a 

single theatre, one feature may play for a 

number of weeks and exclude patrons who 

would like to attend more regularly. 

4. A four-plex allows the patrons wishing 

to attend a "sold-out" performance the 

option of selecting another feature on another 

screen. 

WE DESIGN 

ENTERTAINMENT ENVIRONMENT 

for the 

Motion Picture Industry 

AND ASSOCIATES 

• NEW THEATRE DESIGN • REMODELING DESIGNS 

CONCESSION LAYOUT AND PLANNING 

COLOR COORDINATION • MATERIALS AND FURNISHINGS 

SELECTION OR RECOMMENDATIONS 

WE'RE MONEY ENVIRONMENTALISTS, TOO! ... WE 

SAVE YOU MONEY . . . HELP BUILD SALES AND PROFITS! 

Write or Call 

1550 Dover St., Suite 5-Lakewood, Colorado 80215 

Telephone: (303) 238-6415 

m 

22 New Members Join 

In NAC Campaign 

The National Ass'n of Concessionaires 

has added twenty-two new members to its 

roster in recent weeks, it was announced 

by J. C. Evans, NAC membership committee 

chairman. Evans credited these latest 

membership additions to a recent ten-week 

membership campaign conducted by his 

committee. 

Latest additions to the NAC membership 

rolls and their segments are: 

Diversified Concessionaires Segment: 

Angus McKay Restaurant Associates, Vancouver. 

B.C.. Canada; Conn's Catering, 

Springfield, 111.; El Paso Civic Center. El 

Paso. Tex.; Fascination Games. Inc., Seaside 

Heights, N.Y.; Garland Civic Center, 

Garland. Tex.; Gold River Civic Center, 

Gold River, B.C., Canada; H&H Division 

of Wards Co., Richmond, Va.; Loyal Oak 

Lake Park. Norton, Ohio; Phillips Rollercade, 

Inc.. Decatur, Ala.; Harry M. Stevens, 

Inc., New York, N.Y.; United General of 

Minnesota, Minneapolis, Minn.; Warren 

Brandt Concessions. Inc.. New City. N.Y.; 

West Point Park. West Point. Pa.; Wilson 

Compton Union, Washington State University, 

Pullman, Wash. 

Theatre Concessionaire Segment: Downey 

Theatre, Downey, Calif.; Pioneer Drive-In 

Theatre. Provo, Utah. 

Supplier Segment: Carnation Company, 

Los Angeles, Calif.; Tootsie Roll Industries, 

Inc.. Chicago. III. 

Jobber/ Distributor Segment: California 

Popcorn-Peanut Supply, Oakland, Calif.; 

Fun Foods, Inc., Westminster, Calif.; Marsh 

Conces.sion Supply Co., San Diego, Calif.; 

Tommy's Distributing Co., Inc., Nashville, 

1 cnn. 


Improved Sound Noted 

IMPORTANT 

CHANGES GIVE 

BETTER 

QUALITY 

By 

SOUND 

WESLEY TROUT 

It is GRATIFYING to notc theatremen 

are very interested in better sound reproduction 

and installing 

transistor preamplifier 

and power 

amplifiers, plus great- 

I\' improved sound 

heads equipped with 

cither solar cells or 

photo junction cells 

for higher fidelity 

sound output. Sound 

heads have better 

drives, stabilizers, 

etc., and well-built 

transistor amplifiers have more than twice 

the power of old-type vacuum tubes. Fewer 

components are needed, less space is needed 

in the projection room for transistor 

equipment, less servicing is required and 

longer life is obtained from well-constructed 

and designed transistor sound equipment. 

Moreover, transistor sound systems require 

much less power to operate and this saves 

in electric bills. 

using transistors 

Many changes have been made in circuits 

(some systems have a combination 

of transistors and vacuum tubes), 

and this has improved greatly the performance. 

A better coverage of all the frequencies 

can be obtained with the new equipment, 

provided you have a two-way speaker 

setup. 

Wesley Trout 

There is considerable praise from projectionists 

and theatre managers for the sound 

systems employing all plug-in units for 

easy servicing and parts replacements. It 

makes it easy for the projectionist to plugin 

a new unit when one becomes defective 

and keep the show going until the defect 

is cleared up later on. Many theatres keep 

replacement units on hand for emergencies. 

We have always recommended, however, 

the dual amplifier installation, since the extra 

amplifier is not too costly and will give 

extra protection. In dual installations, it is 

advisable to run one a week and changeover 

to the other for a week so you can check 

the operation of both amplifiers for good 

sound output. Modern types are rugged in 

construction and will give long service if 

properly maintained. 

There are some manufacturers who build 

their amplifiers with a combination of transistors 

and vacuum tubes, the latter usually 

used in the output. The once all-supreme 

vacuum tube is going out of use in many 

theatre amplifiers since the transistor requires 

less electricity, has terrific power output, 

requires less components and is very 

reliable. 

Servicing transistor equipment requires 

some knowledge of electronics as servicing 

techniques are different, in many respects, 

than those used for checking vacuum tube 

type amplifiers. In order to learn more 

about servicing this type of theatre audio 

amplifiers, one can purchase a handbook 

on transistors and gain considerable helpful 

advice. We will present service data, from 

time to-time, on all makes of this type of 

amplifiers in this department and in our 

Loose-Leaf Sound-Projection Manual. 

Here are some tips on the maintenance 

of transistor sound systems: First, with 

proper care transistors are very stable and 

have very long lines, but they can be damaged 

by too much heat or by excessive voltages 

above their rated requirements. Voltages 

must be those recommended by the 

manufacturer. The replacement of wrong 

value capacitor or resistor at some point in 

the amplifiers can cause low volume, distortion 

or unstable operation of the ampli- 

Condnued on page 16 

D&D not only makes the 

best showing with its 

superior facing (STEEL 

SHEETS FULL LENGTH OF 

YOUR PICTURE) but 

For more information, write to: 

r|P n 

TO-GET-THE 

BEST RESULTS 

USE THE BEST 

FILM 

CEMENT 

ETHYLOID 

Ayailoble at All Theatn Supply Oeo/wi 

Fisher Manufacturing Co. 

11M Mt. 

RMd %Yt*. 

RechMtw, N«w Yofk, IIXA. 

a D&D screen 

makes the 

best 

showing 

in all of our services. Like 

10 days or less 

to replace your screen, 

exclusive designs by 

registered steel engineers. 

When it comes to 

drive-in theatre screens 

we really make a showing. 

GENE TAYLOR 

THEATRE SCREENS, INC. P.O. Box 4042 

\J^^\J Overland Park, Kansas" 66204 (913) 649-7116 

BOXOFFICE :; January 15, 1973 

15

IMPORTANT CHANGES IN 

SOUND 


fier. Use only special type test equipment 

for checking voltages for accurate readings. 

Voltages should be checked with a 20,000 

ohms-per-volt meter, as this type draws 

very, very little current, will not disturb the 

circuit and you will get an accurate reading. 

Again—correct operating voltages are of 

paramount importance and must be strictly 

adhered to by the serviceman or projectionist. 

If you want to check a transistor suspected 

of being defective or damaged, you can 

KNEISLEY 

use a high quality ohmmeter to find the 

ability of the transistor to pass current in 

one direction and not in the other. This test 

will indicate whether the transistor is fused 

or open. The surest method is to replace the 

defective one with one known to be okay. 

When checking with an ohmmeter be sure 

not to use too high range, since you might 

cause excessive current flow in transistor. 

When servicing transistor amplifiers, the 

most important voltage to be checked with 

your meter is the bias voltage between base 

and emitter; the other measurement is current. 

The voltages and currents should be 

as recommended by the manufacturer of 

your particular make of pre-amplifier or 

power amplifier. 

has, 

at prices you can afford: 

• The NEW "XENEX" LAMPHOUSE. Accommodates 1,000 through 

3,000 Watt HORIZONTAL Xenon Lamps. Well constructed, heat insulated housing 

Adjustable reflector carriage permit; easy adaptation to 16 mm Film Projectors. Complete 

rear instrument panel, lamp focusing control. Adjustoble nose cone. Interlocked 

circuit precludes operation when doors ore open. Electric douser and automatic 

ignition available. MODERATELY PRICED! 

The life expectancy of transistors can 

really be considered infinite, but they can 

be damaged by improper voltages, insufficient 

ventilation, too much heat when unsoldering 

a defective one or too much heat 

when soldering in a replacement. 

The servicing of transistor amplifiers 

should be done only by a projectionist with 

some electronic knowledge. If a service man 

is not available on short notice, it is best 

to have a local radio-TV repairman do the 

repair in an emergency to keep the show 

going. But many projectionists can make 

repairs by acquiring some electronic knowledge 

via books and articles. In some cases, 

trouble can be cleared by checking for loose 

connection, a plug-in not making good connection, 

etc. 

From time to time, it is a good idea to 

check connections and make sure those 

fastened to terminals board are tight. Looseconnection 

will cause noise and sometimes 

may completely cut off sound output. 

Modem types of transistor sound systems 

have electronic switching (changing from 

one projector to the other) for noiseless 

changeovers. This type of switching will 

give practically trouble free service and 

needs no attention. 

Modern sound systems for exciter lamp 

supply have a silicon exciter power supply. 

This type of power supply provides dc current 

for two exciter lamps, eliminates any 

NOW . 

• Horizontal Xenon Ccnversions, 1000, 1600, and 2000 W., for Peerless Magnarcs ond 

Brenke,-t Enarcs. Use only the rugged shells of these lamphouses. Bolance of EQUIP- 

MENT IS NEW, at fraction of new equipment cost. 

• Fourteen inch, high quality glass, dichroic coated reflector and magnetic arc stabilization 

included in "XENEX" Lamphouse and Xenon conversions. 

• Modernize: obtain greater screen illumination (22,600 lumens with a 

2000 watt lamp) and better screen coverage, with Xenon, at lower 

operating costs. Write for comparative costs. Xenon versus carbon arc. 

No obligation. 

THE KNEISLEY ElECTRIC COMPANY, P.O. BOX 3537, TOLEDO, OHIO 43608 

. . THREE 

STYLES TO CHOOSE FROM 

"SWINGER" 

"AMERICA" 

One-way or two-way turnstile 

counts up to 99,999. counts up to 999,999. Auto- 

One or two-way turnstile 

Automatically returns to 0. motically returns to 0. 

Token Operoled "SWINGER" 

Two-way turnstile counts up 

to 99,999 and outomoticolly 

returns to 0. Token box 

holds as many as 3,000 

tokens. 

Three different Autotrac turnstiles to let you choose the style that best fits your 

theotres needs. Let these turnstiles count your patrons, control admissions automotica 

y and el.mmate ticket co lections. All machines are ruggedly built and guaranteed. 

Autotrac offers immediate delivery on all three models. 

For additional information, write or call 

Autotrac Equipment Co., Inc. 

P.O. Box 73785, 225 North Meadow St., Metairie, La 70003 

Phone: a/c 504-722-1391 

possibility of ac hum, and the unit is well 

filtered. 

The purpose of a theatre sound reproducing 

system is to faithfully reproduce all the 

sound recorded on the sound track, without 

any distortion and with sufficient volume 

to be clearly heard in all the seating area. 

The modern transistor amplifiers, sound 

heads and two-way speaker system will do 

this, provided there are good acoustics in 

the auditorium. The system should reproduce 

all the necessary low and high frequencies, 

at least from 40 cps to 20,000 cps, the 

latter high frequencies mostly from magnetic 

sound systems; usually, with optical sound, 

around 8,000 cps gives very good reproduction. 

In other words, an optical system having 

a range from 40 cps on the lower end 

and 8,000 (high freq.) on the upper is 

considered sufficient for satisfactory response 

for many theatres. 

As a guide in selecting the sound system, 

for the average size auditorium, a 10 or 

15-watt power amplifier is sufficient power 

output, so that the volume control can be 

run at about eight or nine for most prints. 

Drive-in theatres should have more power, 

from 50 to 100 watts for sufficient power. 

Another improvement in sound reproduction 

is the modern sound head equipped 

with better stabilizers, guide roller assemblies 

and better drive unit. The stabilizer pulls 

the film steadily past the light beam without 

any variation in speed. There are adjustments 

for correctly setting the lateral guide 

rollers so that the sound track will travel 

in a straight line past the light beam and 

not have any side motion. This is absolutely 

necessary if you want crisp, clear reproduction 

from your sound system. Guide 

rollers should be checked for grooves and 

make sure they turn freely. 

18 


- 

RCA's 

Theatre 

Sound 

Technicians 

are alive 

and well 

throughout 

the 

United States 

keeping the 

show on. 

RCA Service Company 

A Division of RCA 

BIdg. 204-2 

Cherry Hill Offices 

Camden, N.J. 08101 

A 

The sound head is mounted just below 

the projector mechanism. Since the sounJ 

for the scene before the light source is located 

on the film twenty frames (approx 

mately \AVz inches) in advance of the 

scene, the projectionist should be careful 

in threading and not use too large a lower 

loop as it could be threaded out of synchronism. 

The drive from the projector motor is 

by means of gears, belt or silent link chain. 

The drive for turning the lower reel comes 

from the sound head and either belt or 

chain is employed. If belt is used, it should 

be fairly tight but not too tight. If gear 

driven sound head, make sure that the 

shafts are properly aligned and the coupling 

is tight and there is no vibration. Keep oil 

off of belts and always keep one or two 

spares on hand. 

Sound heads equipped with the drive 

gears running in special oil should be 

checked frequently to see there is sufficient 

oil in gear box. Oil should be purchased 

from local theatre supply dealer or from 

factory. 

Most well-known makes of sound systems 

now are equipped with solar cells which 

replace the old-type photo-cell. It gives 

more efficient service and better sound reproduction 

for optical sound equipment. 

Old types of photo-cells, however, are still 

widely used in older equipment and still 

give good sound output— provided they have 

correct voltages (80 or 90 volts dc) and 

kept clean. They have an infinite life but 

should, in time, be replaced if volume decreases 

or sound is faulty due to age. 

Many sound heads have ball bearings for 

shafts to run in and this cuts down any 

friction and gives many years of longer 

wear. Too, many have sealed-in-lubrication 

in the ball bearings. 

All film contacting roller surfaces and 

sprockets should be kept free of dirt. A stiffbristle 

tooth brush, dampened with cleaners' 

solvent, may be used for this purpose. When 

the felt section of the impedance roller wears 

nearly to the point where the film touches 

the shoulders of the steel sections it should 

your sound head 

be immediately replaced, if 

is equipped with this type. Keep rollers 

clean and turning freely. Be sure and wipe 

oil from the rubber motor couphngs and 

resilient motor mountings frequently. Always 

keep some of the most important replacement 

parts on hand. 

At least once a month of normal operation, 

check exciter lamps for proper a 

justment and sound lenses for cleanliness. 

Exciter lamps should be replaced when 

their bulbs blacken sufficiently to cause loss 

of output signal level or their filaments 

show the "glazed" appearance which indicates 

impending burnout. P.E. cells should 

be replaced if their sensitivity falls to the 

point where reproducer outputs cannot bo 

balanced or if they become noisy due to 

deterioration of internal connections. 

Pad rollers in the sound head that hold 

the film on the sprockets should be very 

carefully adjusted. In order to adjust the 

roller to the face of the sprocket correctly, 

move the pad roller bracket to its open 

position and wrap three thicknesses of film 

around the sprocket so that the sprocket 

teeth engage correctly with the sprocket 

holes in the film. 

Now close the pad roller bracket against 

the periphery of the sprocket and adjust the 

screw on the roller bracket until the pad 

rollers barely come in contact with the film. 

The pad rollers should be far enough away 

from the periphery of the sprocket so that 

they do not touch two thicknesses of film, 

and barely touch film when three thicknesses 

are used. This will be the correct distance 

and then lock the screw with the nut on 

the screw. There should be barely any plav 

in the roller (end-play). By correct adjustment 

of rollers the roller will not "ride" 

the film and cause film damage. Make sure 

the rollers turn freely and do not develop 

any flat places. 

Remember, it is extremely important to 

keep the sound heads clean. Wipe away all 

excess oil, dirt, and dust before they have 

a chance to affect operation. 

If your sound heads have a mirror, keep 

it clean with soft cloth or lens tissue. Never 

use solvent or alcohol as this will, in time, 

damage the surface and you may have to 

install new mirror. The mirror should be 

carefully checked so it is set correctly an 

projects the correct size spot, of course. 

Manufacturers of sound equipment us'- 

only the very finest materials in constructing 

their sound heads. The shape and diameters 

of the sprocket teeth are all measured in 

ten-thousandths of an inch and specially 

hardened for long wear. All other parts in 

sound head are precision made and accurately 

set for fine sound reproduction too. 

p-"--

NEW TAX RULES ON CASUALTY 

AND DISASTER LOSSES 

By HAROLD J. ASHE 

Because of the torrential rains and floods 

occurring this year in the East and Midwest, 

there has been an easing in the tax 

rules for losses in disaster areas. Other new 

rules for claiming loss deductions give a better 

break for all casualty loss claims. 

Those of you who have your business in 

an area that has been designated as a disaster 

area by the President can now claim a 

deduction in your previous year's income 

tax return for a loss that occurred at any 

time during the tax year, due to the designated 

type of disaster loss in that area. Formerly, 

only a disaster loss occurring within 

the first six months of the tax year could 

be deducted in this manner. 

This can be done by amending your 

previous year's income tax return for a refund. 

This will provide some fast relief for 

those of you who have sustained a disaster 

loss, and make recovery somewhat easier. 

If the disaster loss is large enough, it may 

result in a net operating loss in the year it 

is claimed. In that case, under net operating 

loss tax rules, the loss can be carried back 

for as much as three years for a refund. If 

this does not use up all of the loss, it can 

be carried forward to 

the next five succeeding 

years in the order of their occurrence. 

These same rules for net operating loss also 

apply for other casualty losses that exceed 

the tax for the year they are claimed. 

Those of you who sustained casualty 

losses not due to a disaster, either in areas 

not designated disaster areas or in disaster 

areas, also can take steps to get some fast 

tax relief. There are two courses of action 

that will give some benefit in helping to 

bear the 

loss. 

You may have substantial losses, but still 

have considerable tax left to pay after deducting 

the loss. However, the deduction 

will materially reduce your estimated income 

tax and your quarterly payments. You 

can get some fast benefit from this by 

amending your Declaration of Estimated 

Income Tax at the next quarterly payment 

date, as well as when you file your income 

tax return for the year. 

Losses near the end of the year apparently 

may exceed the income tax for the year. 

If so, the amount of the income tax for the 

year can be determined as early in the following 

year as possible. If a refund is due, 

you can then file your income tax early in 

the year to get this benefit. 

For all 

of you, the cost of debris removal 

may now be used, in addition to the cost of 

repairs as evidence of the amount of a 

casualty or disaster loss that has been sustained 

provided: 

Such costs are necessary to restore the 

property to its condition immediately before 

the casualty. 

The amount spent is not excessive. 

Such costs do no more than take care of 

the damage suffered. 

The value of the property after these 

costs are expended does not exceed the 

value of the property immediately before 

the 

casualty. 

TTie amount claimed for debris removal 

must be reduced by any reimbursement received 

or expected to be received for these 

costs, as is the case for other costs of a 

casualty, such as insurance and any other 

compensation. 

For disaster losses, the portion of a federal 

disaster loan that is cancellable under 

the Disaster Relief Act of 1970 is considered 

"other compensation" for the loss. In 

general, the portion that is considered cancellable 

is the excess of the principal 

amount of the loan over $500, with a limit 

of $2,500 on the amount cancellable. This 

portion applied to adjusting your loss for 

tax purposes reduces your loss 

Ideally, 

deduction. 

evidence to support a casualty or 

disaster loss deduction should be obtained 

immediately after the loss occurs, when it 

still fresh in the memory. 

is 

WHAT'S IN IT FOR YOU? 

SQMEWIDEOPEN 

•oc 

Inside our new 

Automatlcket Electric Printer 

is a roll of blank space. 

Actually, unprinted tickets ready to 

carry any message to your patrons. 

And because you use only 

blank tickets, you need to 

is 

stock far less. 

Running low or being 

overstocked 

a concern of the past. 

A machine no larger than a 

standard unit, that prints any 

message that you program, 

eliminates many of your 

problems, gives you foolproof, 

ticket storage 

on-line accounting. 

That's a General Register 

machine. 

Products with SERVICE 

built in! 

GENERAL REGISTER 

271 Schilling Circle/Hunt Valley, Maryland 21031/301 666-1100 


The sooner the supporting records are 

rounded up, the better the chances that the 

full amount of the loss will be claimed, and 

that adequate records will be on hand for 

substantiating the claim. 

If there are pictures of the property 

made prior to the casualty or disaster, this 

is helpful: also, pictures taken immediately 

after the occurrence. 

All bills for repairs and clean-up should 

be kept, and any receipts for proof of costs 

paid out. Records showing the value of the 

property should be looked up. If some of 

these are not now on hand, you may be 

able to reconstruct this evidence. Appraisals 

by an experienced appraiser are 

suggested, if evidence you now have does 

not establish value adequately. If you still 

are in doubt about whether you have complete 

supporting records, consult the IRS 

or some other experienced tax counsel for 

assistance. 

Furthermore, tax rules on casualty loss 

and net operating loss carryback calculations 

are complex. The help of an experienced 

tax counsel may be needed for accuracy, 

and to ensure that the claim will be 

accepted when filed. 

The following concerns have recently 

filed copies of interesting descriptive literature 

with the Modern Theatre Information 

Bureau. Readers who wish copies may obtain 

them promptly by using the Readers' 

Service Bureau coupon in this issue of The 

Modern Theatre. 

A new 16-page, four-color catalog is 

available from Adler Silhouette Letter Co., 

illustrating and describing its Pronto and 

Snap-Lok letters, as well as many accessories, 

such as the Pronto rivets, letter changer 

and storage cabinet, the Dual Track automatic 

spacer, plastic letter bars, Ad-Alum 

letter bars, stainless steel letters bars and 

clips and the Adler stainless steel frames. 

Bound in a heavy paper cover, the catalog 

also includes illustrations of Adler installations 

on marquees and signs, plus price lists 

and order forms. 

The Big Sit-in 

BStnolpuncen 

Massey has the solution 

to your deep-seated 

problems — a big, 

luxurious oversized 

lounger featuring 

three-pillar back support, 

with full depth foam 

cushion and back. 

You can always rest 

assured that the Massey 

Astro-Lounger will 

answer your seating 

questions most 

comfortably. Also 

available as the 

Rocker Lounger. 

You're always sitting pretty with 

RRassey 

seathQ CO 

NASHVILLE, TENNESSEE 37208 

PROJECTORS NEED SERVICING? 

Best to 

call your 

THEATRE EQUIPMENT DEALER 

He has the expert knowledge to give 

sound advice on your projection 

^^,^ 

equipment and can handle your ^^^T"^ 

repairs or rebuilding most efficiently. ^^«v.. 

He a/so has 

^ 

Literature on the new VIP-35 Production 

System is being offered by the manufacturer, 

Ballantyne of Omaha, Inc., or by Ballantyne 

dealers. 

The S'/ixl 1-inch fold-out piece features a 

die-cut of the VIP-35 on the front cover 

along with other photos inside. The twocolor 

piece is printed on quality enamel 

stock. 

A four-page two-color— pale blue and 

black—brochure is available from Cinema 

Designers, Inc., explaining the company's 

aims and operations in creating contemporary 

theatres, either entirely new or partially 

new. Illustrations include both interiors 

and exteriors, and all aspects of theatre 

construction or renovation are considered. 

HIGH PRECISION PROJECTOR PARTS 

They are guaranteed to 

be of the very 

finest quality, made from the best 

materials, to meet critical specifications 

and rigid quality controls. Their long 

life and trouble free operation are 

recognized around the world. 

7^ 

MACHINE WORKS, INC. 

900 N. Larch Ave., Elmhurst, III. 60126 

>^ 

»»?^.- > --jra 

BOXOFFICE :: January 15, 1973 19

Some Questions and Answers to Test 

Your Managerial 

The problems of management are similar 

in virtually all fields. This is exemplified in 

the December 15 issue of "Utility Supervision," 

and an article devoted to the book 

"Managerial Effectiveness" by W.J. Reddin 

(McGraw-Hill Book Co., New York, N.Y.). 

Some questions and answers which could 

be equally applied to the theatre or its 

affiliated 

fields: 

Do I want to become more effective? 

Even if your answer is, "Of course," stop 

and think whether you really want to make 

the effort. Some managers simply want to 

mark time until their retirement. Others 

may be in the wrong jobs and are unwilling 

to get more involved. Some are just lazy. 

Effectiveness 

What is my potential contribution? Are 

you contributing as much as you can to 

your job? Do you let the in-tray and time 

clock define your contribution? Do you 

simply keep things running on an even keel 

or do you work at developing your subordinates 

and coordinating your activities 

with those of the rest of the company? 

Contributions should not be seen in terms 

of maintaining the system. Instead they 

should be expressed in terms of growth, 

profitability and innovation. 

How can I improve my superior's effectiveness? 

By improving your own effectiveness, 

you can make your boss more effective. 

You can also influence him indirectly 

—through books and articles you bring to 

his attention, for instance. 

How can I improve my co-worker^ effectiveness? 

A good place to start is at meetings. 

Ask questions like these: "What is the 

goal of this meeting?" "How will we know 

it's been successful?" "Can we conclude it 

in 15 minutes?" Raise the aspirations of 

your co-workers by suggesting higher standards 

and by demonstrating what you mean 

by setting an example. 

How can I improve my subordinates' effectiveness? 

Prepare at least one or two of 

your men to step into your shoes. Set clear 

standards and give them challenging responsibilities. 

By improving your men's effectiveness, 

you improve your own. 

Are you managing your time effectively? 

Study how much time is available and how 

it's spent. When faced with decisions, prepare 

a list of choices with the most pressing 

one at the top. Then use it to guide your 

action. 

DAVID SIEGEL ENGINEERS 

259 KENT STREET • BROOKLINE. MASSACHUSETTS 02146 • PHONE 617-232-083S 

iMElwdO-IjETTER^ 

TO 

Drive -In Theatre Owners 

DATE January 5, 1973 

and Operators 

Anywhere in the World 

SUBJECT 

Drive-In Theatre Design 

and Screen Tower Equipment 

Mr. and Mrs. Operator: 

The answer to increased sales 

in your Drive-In Theatre is the 

trend toward twins, triplets, etc. The increased revenue does not 

substantially increase your overhead. 

Our screen towers are designed to receive containment or 

lenticular surfaces, the adjustable degree of tilt, the radius, curve 

and keystone corrected, 

all required for lenticular surfaces are built 

into our screens. In addition meter readings show brighter pictures, 

easier and less maintenance. 

Our 25 years of experience and Know How 

in the design, constniction of drive-ins euid installation of screen 

towers thru-out the world is 

now available for assistance or advice. 


CONCESSION STAND DESIGN IS A SALES PLUS 

Beauty and shining cleanliness attract the customers^ but 

it's efficiency and fast service that brings them back 

To PARAPHRASE John Keats' poetic 

"A thing of beauty is a joy forever" 

of some 150 years past, an exhibitor might 

well consider that a concession stand of 

beauty of design and shining cleanliness is 

a joy to his patrons and to his own pocketbook. 

Concession stands come in virtually every 

shape and size imaginable, but all basically 

contain the same essentials— {ropcorn, soft 

drinks, candy and gum— plus whatever 

other items the exhibitor desires to offer, 

or the public demands. 

Additionally, the concession stand must 

be designed for the most rapid and efficient 

movement of patrons. This can present a 

problem in the multi-auditorium houses, unless 

the exhibitor takes exceptional care in 

scheduling his show breaks, so that the 

audience from each theatre can be served 

at a separate time. 

Some exhibitors, notably the Sameric 

Corp., have found that separate, duplicate 

concession stands for each of its 

twin auditoriums 

are most efficient. This firm designs, 

builds and maintains its own concession 

operation, as many circuits do. 

This beautiful circular concession stand presents ease of operation and delightful 

appearance in the lobby of the ABC fVesTown Theatre at Kno.xville, Term. 

Others, however, have found that it is 

more economical to install ready-built concessions, 

or to adapt those offered by concession 

stand companies. Similarly, many 

theatremen prefer to have concession companies 

operate the facility for them, receiving 

themselves a share of the proceeds 

or outright 

rental. 

The decor—color scheme, lobby setting 

and lighting—also enhances the value of the 

concession operation in presenting to the 

pubUc the most appetizing view possible of 

the items on sale. And each item should be 

prominently displayed to whet this appetite. 

Theatre expansion can sometimes present 

problems in the placement of additional 

concessions. How the Commonwealth Theatre 

circuit handled this problem in the 

expansion of its Ranch Mart theatres can 

be seen in the diagram on page 12 and 

the photograph on page 14 of this issue. 

Twin concession stands tempt patrons at the Eric J and 2 in the Village Mall at 

Horsham Township, Pa., and are typical of the innovative ideas of the Sameric 

Theatre circuit. 


81

HOT DOG CONTINUES 

DESPITE MANY CRITICISMS 

Despite the malignment cast upon the 

American hot dog by such government 

agencies as the Food & Drug Administration, 

the Agriculture Department and independent 

critics as home economics and consumer 

investigative groups, the mighty 

"dog" continues to be the biggest selling 

item among a multitude of snack meats. 

This was reported this month by Joe 

Matula, general manager in Kansas City 

for Mickelberry's Food Products Co. 

"People apparently don't care what the 

government or anybody else says about the 

hot dog," Matula said. "All this criticism 

hasn't taken away a thing. It's still our 

biggest seller." 

Item by item, 

Matula knocked down the 

various aspersions cast upon the hot dog. 

Initially, its food value was criticized, as 

home economists and others put forth the 

claim that the hot dog was not nutritious. 

"That's not so," Matula retorted. "The hot 

dog contains beef and pork, and that's all, 

and certainly both of them are nutritious." 

that 

Of the Food & Drug Administration claim 

the number two red food coloring used 

in hot dogs, on orange skins and in other 

foods was cancer-producing, Matula said: 

HOT ITEM 

"Well, I'm not a doctor. But this hasn't 

been proved. And, at any rate, Kansas for 

one — and many other states — has laws 

prohibiting the use of any artificial color 

in food, so we don't color most hot dogs. 

The color doesn't add anything to them 

anyhow. It just makes them look prettier." 

Meantime, only a few weeks ago in 

Washington the Department of Agriculture 

said it would propose new federal meat 

standards to ban from hot dogs such things 

as beef lips, pork snouts, hearts and tongues, 

spleens, tripe and pig stomachs. Assistant 

Secretary of Agriculture Richard E. Lyng 

was quoted as saying, "It's time to consider 

taking meat by-products out of frankfurters," 

although the items are considered 

nutritious. 

Not all hot dogs use the by-products, 

and those that do must say so on package 

labels, 

the Department said. 

Of this. Matula said, some manufacturers 

might use such items in their "number 

two," or cheaper grade, of hot dog, but, 

he pointed out, "we've always eaten such 

things as beef heart and tongue, so why 

shouldn't they be in hot dogs. They are 

nutritious 

themselves." 

Raw Fish, Shrimp and Rice 

Spice Snack Bar Menu 

It may possibly be the only one in the 

United States; it certainly is in the 50th 

State. The Hawaiian Zamboanga Theatre 

has among other delectable offerings, 

raw fish, shrimp and rice to go 

with the Filipino-language movies. Ramon 

Belleza of the Mayon Film Exchange 

of San Jose is the operator of 

the Zamboanga. 

Asserting that "nine times out of ten 

these people (the critics of the hot dog) 

don't know what they're talking about," he 

said that in the case of his own company 

the hot dogs are manufactured in the Falls 

City, Neb., plant. 

"And," Matula said, "there's a government 

man there looking over all the meat 

we use. The government already inspects 

all of the meat, so they're just making a 

mountain out of a molehill." 

When the critics began landing on the 

hot dog, Matula said, the Falls City plant 

took out a full-page ad in the local paper 

to present its side of the question and to 

discount the charges leveled against the industry. 

BUTTERCUP 

BUTTERCUP 

BUTTERCUP 

BUTTERCUP 

4 Great Sizes! 

BUTTERCUP— leakproof . . . waxfree with Vita-Glaze* 

—the Name Brand your customers ask for. 

BUTTERCUP— in 4 sizes, custom created to increase 

your butter popcorn sales. 

BUTTERCUP—imitated but never duplicated—the 

original buttered popcorn container ... write for 

NEW BUTTERCUP brochure. 

*VitaGlaze—new paper coatine developed for exclusive use on BUTTERCUP. 

1109 NOSIH MAYFAIRROAD 

MILWAUKEE, WISCONSIN 53226 


PREPAREDNESS 

BIG 

IN 

Lee H. Joehnck 

FACTOR 

EFFICIENCY 

By LEE H. 

JOEHNCK 

Being prepared is one of the most important 

facets of service to the theatre 

patron. Service means 

having sufficient per- 

^ ^ 

'^M^^ sonnel and available 

product to quickly, 

efficiently and courteously 

serve the customer. 

Yes, this is 

anticipating the evening's 

crowd and being 

prepared to handle 

it. 

It is imperative that 

your snack bar be 

properly staffed and prepared for anticipated 

business. The popcorn must be popped, 

boxed and properly displayed in warmers 

if you have such equipment. The candy 

case should be stocked; sufficient numbers 

of hot dogs prepared to immediately 

serve your patrons. 

Your butter dispenser should be checked 

and filled, ready for use. All syrup tanks 

should be filled with a reserve supply handy 

if needed. And don't forget to check the 

ice . . . be ready to serve your customers 

the best drink in town . . . when they wan; 

it! 

Do you have sufficient containers available 

for anticipated business? "Old stuff." 

you say. This may be true, but it is still 

one phase of our concession operation on 

which we can improve. Anticipate and be 

prepared! If your customers see you are 

organized and prepared for business, they 

will undoubtedly wait for service even if 

the refreshment center is crowded. Ask 

yourself this question: Do YOU enjoy 

waiting unnecessarily? Of course the answer 

is "no" and neither does the customer. 

The answer to most problems is simply 

to anticipate your needs and be prepared 

to efficiently serve your patrons. We must 

continually strive to improve our service. 

Remember, being prepared is money in 

the bank (increased sales per person) for 

you. It means a happier customer who will 

return because of the courteous and efficient 

service he has received. TOTAL 

EXCELLENCE is the goal of any snack 

bar operation ... It will pay dividends in 

more ways than one. The customer expects 

the utmost in service, and is certainly entitled 

to it. 

Lee H. Joehnck is director of concession merchandising 

for Commonwealth Theatres, headquartered in 

Kansas City, Mo. 

Hot Popcorn. 15

ODELL'S i 

'original ANHYDROUS 

BUTTERIF^ 

(99.5% pure) 

(approved for use on buttered popcorn by U.S.F.D.A.) 

more volume per pound.., 

greater profit per serving 

• 99.5% pure butter concentrate 

• No water — No soggy popcorn 

• No waste — No rancidity — No curd 

• Needs no refrigeration 

• Wonderful spreading qualities 

• Popcorn tastes better 

• Increases repeat sales 

• Saves time — Speeds service 

• Profits — Profits — Profits 

ODELL CONCESSION SPECIALTIES CO. 

Lorbeck 

New Assistant 

To President of NAC 

Clifford D. Lorbeck, Supurdisplay/ 

Server Sales, Inc., Milwaukee, Wisconsin, 

has been appointed 

assistant to the president 

of NAC, it was 

announced by Harold 

F. Chesler, president 

of the National Assn 

of Concessionaires. 

Lorbeck, who was 

recently re-elected to 

the position of vicepresident 

of NAC, 

^,.,, J , , 

will assist Chesler in 

Cliff Lorbeck . , - 

certain areas of association 

activity, including special projects and 

working in close liaison with the Eastern 

region. 

In commenting on the appointment, 

Chesler 

stated: 

"Cliff Lorbeck, who has served the association 

in many important capacities, is 

eminently qualified for the position of 

assistant to the President and I look forward 

to working closely with him in many 

vital areas of association activity." 

MAIN OFFICE: 

MILWAUKEE OFFICE: 

ORDER NOW! Write us for the 

name and address of the distributor 

serving your area. 

P.O. BOX 280 

CALDWEU, IDAHO 83605 

TIL: 208-459-8522 

1109 N. MAYFAIR ROAD 

MILWAUKEE, WISCONSIN 5322$ 

lEL: 414-774-8467 

17% Sales Gain in 1972 

For 

Dr Pepper Co. 

Right the first tinne 

Butler-built concessions 

Rlghtfor your space . . . right for your customers ... right for your profits. 

We have been building successful concessions for theaters from coast 

to coast for more than twenty years. Call or write us for the pro/ess;ona/ 

approach to your needs. 

For o Greet New Idee 

See Bill Proctor 

Booths 11-12 

NATO Convention 

butler fixture & mfg. co. 

2323 South Lipan St. • Denver, Colo. 80223 

(303) 935-4623 

Dr Pepper closed out 1972 with a 17 

per cent plus gain in national gallonage 

sales over the previous record year in 1971 

according to W. W. Clements, president 

and chief executive officer for the company. 

This was the 11th consecutive year 

of increase with a December gain of more 

than 5 per cent over December last year, 

the 140th consecutive monthly Dr Pepper 

gallonage increase. 

"This tops all previous yearly records and 

is just about what we predicted for 1972," 

said Clements. The company has been 

averaging from 15 to 20 per cent sales 

gain per year for the past eleven years 

noted Clements. 

He said he expects 1973 to be an even 

better year and cited reasons for his 

optimism. "Sales momentum for Dr Pepper 

keeps gaining steadily and we believe this 

will continue; our advertising is having 

stronger impact in the market and effort in 

this area will be increased in the year 

ahead: Dr Pepper availability to consumers 

is being expanded at all sales levels and 

keen enthusiasm on the part of our more 

than 500 bottlers over the great potential 

Dr Pepper offers," were listed as prime 

reasons for Dr Pepper's bright prospects by 

Clements. 

"We have plans for more aggressive development 

for Dr Pepper in 1973 which 

will involve all distribution areas," he added. 


CONCESSION 

HANDBOOK 

SCHEDULED BY NAC 

An important step was taken by the NAC 

board of directors during its meeting in Bal 

Harbour, Fla., in approving the publication 

in hard-cover form of a completely reindexed 

and re-edited comprehensive 360- 

page book encompassing all of the articles 

appearing in the association's series of ten 

handbooks and supplements as a vital member 

service, it was announced by Harold 

F. Chesler, president of the National Assn 

of Concessionaires. 

The articles in the book will be arranged 

in such a manner that will allow members 

in all fields of concession operations to 

easily and quickly determine which of the 

articles would be applicable to their specific 

needs. It is estimated that the book will 

take almost a year to prepare. 

The first NAC concession handbook, 

"A Guide to More Profits Through Better 

Concession Management," was published in 

1962, containing several basic and important 

subjects of interest to concessionaires. These 

included, "Setting Up a Concession Stand." 

"Purchasing," "Training Personnel," "Means 

of Merchandising at Concession Stands," 

"Yield Reports," "Impulse Buying and Salesmanship," 

"Preparation and Promotion of 

Popcorn" and "Basic Bookkeeping for Concessionaires." 

The initial effort met with such instant 

acceptance by the NAC membership that 

the directors voted to expand this publication 

service through the issuance of supplements 

annually so that all subjects would 

be kept on a current basis and new subjects 

would be added from time to time. As a 

consequence, nine concession handbook 

supplements have since been published by 

NAC and broadened to include timely 

articles to meet the needs of a rapidly growing 

and diversifying industry. 

Since their publication, the handbook and 

supplements have become a veritable "bible" 

for concessionaires who have found their 

contents adaptable to virtuaUy any kind of 

fast food operation in 

the leisure-time field. 

In commenting on this latest association 

project, Chesler stated: 

"Our industry is changing so rapidly due 

to new and innovating foods and preparation 

procedures being introduced that the board 

felt this new and comprehensive publication 

will be of inestimable value to those now 

in the concession industry and others who 

may be planning to enter this field." 

Other manuals published by NAC in- 

Expect Snack Food Sales 

To Top $4.5 Billion 

The sales of snack foods by U.S. manufacturers 

are expected to amount to over 

$4.5 billion by 1976, according to a study 

conducted by C. H. Kline & Co. of sales 

potential for cookies, crackers, potato and 

corn chips, chewing gum, nuts, popcorn, 

pretzels and other such items. 

In its breakdown, the company forecasts 

the following sales volume for these items 

by 1976: Chewing gum, $423 million; 

crackers, $495 million; cookies, $1,007 million; 

nuts, $691 million, and other snacks, 

$568 million. 

elude the ever-popular "Personnel Training 

and Instruction Manual for the Concessions 

Industry," plus the latest supplement 

distributed at the recent NAC convention 

in Florida. 

Leaders in Changeable Plastic Letters 

^lan f-îrociuctd 

D-Sign' 

1319 W. 12th Place-Los Angeles, Calif. 90015 

Phone (213) 747-6546 

SIZES: 6", 8", 10", 17", 24" 

COLORS: RED, 

BLACK, GREEN, BLUE 

TRACK 

CLIPPED FOR STANDARD 7" O.C. 

ALL STAINLESS STEEL CLIPS 

FREIGHT ALLOWANCE 

Samples on 

Request 

East Coast Distributor—CROWN MOTION PICTURE SUPPLY CO., Phone (212) 635-2564 

.CARBONS, Inc. 10 Saddle Road, Cedar Knolls, N. J. 07927. 

s^'SSS 

Systems 

Xenon UgW^ng 

See your 

Theatre 

Equipment 

Dealer 

for details 

JioîûUne QGAhi4i4^ 

COMPLETE 

AUTOAMt/dw L/NE OF 

for Mini-Muiti EQUIPMENT 

^^d^Drive-ln Theatres 

BOXOFHCE :: January 15, 1973 25

Heywood's 

new Action Line 

Rockers. Relax 

...in the 

minimidimaxL 

rocking choirs 

OurTC 2107, 

The new 

MAXI-Rocker 

,f 

The 

TC 2105. 

One of the new 

MIDI-Rockers 

The TC 2103. 

One of the new 

MINI-Rockers 

Heywood-Wakefield ^Mo 

^**^^^ 

GARDNER, MASSACHUSEHS 

)

'- 

BOXOFHCE 

— 


Praised by Showmen 

J. D. Oliver of the Allred Theatre of 

Pryor. Okla.. who recently installed the 

35M Film Transport System by Drive-In 

Theatre Mfg. Co., views it as one of the 

most important components offered to thea- 

J. D. Oliver and Gene Oliver of the 

Allred Theatre, Pryor, Okla., inspect the 

installation of their new 35M Film 

Transport System. 

tre owners in several years. Especially, 

Oliver said, is this true for small town theatres, 

where help is hard to find. 

In reviewing his own situation, Oliver 

said he found installation time is minimal 

and it is not necessary to have an engineer 

install or maintain the system. Additionally, 

the 35M requires a small amount of space 

50x17x45 inches—and "we were not required 

to alter our projection room. It was 

not necessary either to change our projector 

or sound system. 

"The 40-inch reel will run three hours of 

film without stopping." Oliver said. "We 

have had nothing but good performance 

with this equipment and our future plans 

are based on the 35M. 

Popcorn Rock Fest' Kits 

Now Made Available 

The Popcorn Institute is making available 

to the concession trade a new acetate poster 

kit, called "A Popcorn Rock Fest," which 

includes three bright four-color, see-through 

posters featuring mod musicians strumming 

an invitation to enjoy "Hot Fresh Popcorn." 

One poster is a lOxlO-inch diamond. 

The others are 5x1 5-inch rectangular 

streamers. Pumpkins and purple are the 

predominant hot colors. The kits have adhesive 

backing for easy posting and are 

ideal for back-bar mirrors or for decoration 

of popping or warming equipment. The 

cast is 65 cents per kit, plus shipping, with 

a minimum order of a half-dozen kits required. 

BEVELITE 

Toll Free Number: 

(800)421-1256 

In California, Call Collect. 

(213)321-5641 

Stak-Eze, Bevelite's Flat Letter. Beveletter, 

our Formed Letter. Both styles 

in sizes 4" to 31". Track or complete 

background support for letters. 

BEVELITE 

Manufacturing Co. 

17819 So. Figueroa St. 

Gardena, Calif. 90248 

Phone: (213) 321-5641 

SEND FOR 

SOUNDFOLD 

INFORMATION 

Soundfold Acoustical Fabric 

Wallcovering System 

Our patented pleating bracket is 

attached to the top and bottom of the 

wall to be covered. Then Soundfold 

Fabric is stretched taut between the 

brackets forming a uniform pleated 

fabric wall surface. Economy, color, 

acoustics and service. The concept is 

simple, the results beautiful. 

CLIP 

THE COUPON 

and get information. Please send me a 

full 

color Soundfold portfolio. 

Name., 

Address.. 

City... 

State. 

Zip., 

Soundfold Drapery System 

Box 2125 Dayton, Ohio 45429 

:: January 15, 1973 

27

- 

'OOOOOOQOOOOOB OOQBQOPOOOOQQflgP 

NEW 

EQUIPMENT 

= and = 

DEVELOPMENTS 

yyflaaaaaa a a'fl'fl'a'a'6~o~6~8~Bt~inrinnrinnr

CONDENSED INDEX OF PRODUCTS 

Poge 

ACOUSTICAL WALL COVERING 

Soundiold 27 

ATTRACTION BOARDS & LETTERS 

Bevelite Mlg. Co 27 

Sign Products 25 

BOXOFFICE MATCHED EQUIPMENT 

Drive-In Theatre Mfg. Co 13 

BOXOFFICES 

Selby Industries ~ 27 

BUTTER CUPS FOR POPCORN 

Supurdisploy, Inc./Server Sales, Inc 22 

BUTTER OIL FOR POPCORN 

Odell Concession Specialties Co., Inc 24 

BUTTER SERVERS 

Supurdisplay, Inc./Server Sales, Inc 22 

Page 

SLIDE PROJECTORS 

Optical Radiation Corp 7 

SNACK BARS 

Butler Fixture 5 Mfg. Co. 

SPEAKERS, IN-CAR 

Drive-In Theatre Mfg. Co. 

THEATRE DESIGN CONSULTANTS 

Mel Glatz S Associates 

THEATRE EQUIPMENT S SUPPUES 

National Theatre Supply 9. 10 

Trans-World Theatre Supply 28 

THEATRE SERVICE 

RCA Service Corp. 17 

24 

13 

14 

TICKET MACHINES 

General Register Corp. 

Page 

TICKETS 

Globe Ticket Co 26 

Weldon, Williams & Lick - 8 

TURNSTILES 

Autotrac Equipment Co. 

Alvarado Mfg. Co -. 

18 

16 

26 

WALL COVERING, ACOUSTICAL, DECORATIVE 

Soundfold, Inc. - 27 

XENON LAMPS 5 POWER SUPPUES 

Christie Electric Corp 5 

Kneisley Electric Co 16 

Optical Radiation Corp 7 

XeTRON Div., Carbons, Inc 25 

CARBONS 

Lorraine Arc Carbons Div., Carbons, Inc. 25 

CARBON SAVERS 

Call Products ... 

COIN COUNTERS & PACKAGERS 

Nadex Industries, Inc 

DRIVE-IN THEATRE DESIGN 

Drive-In Theatre Mig. Co. . 

Selby Industries, Inc 

26 

28 

13 

27 

DRIVE-IN THEATRE EQUIPMENT 

Bevelite Mig. Co _ 27 

DSD Theatre Screens 15 


Selby Industries, Inc. 27 

FILM CABINETS 

Goldberg Bros - 8 

FILM CEMENT 

Fisher Mfg. Co. 

FIREWORKS 

Liberty Display Fireworks .. 

HEATERS, IN-CAR 

Drive-In Theatre Mfg. Co. .. 

JUNCTION BOXES 

Drive-In Theatre Mfg. Co. 

LIGHTING, DRIVE-IN THEATRE 

Drive-In Theatre Mfg. Co 

PAINT FOR DRIVE-IN SCREENS 

Drive-In Theatre Mfg. Co 

POPCORN EQUIPMENT & SUPPLIES 

Cretors S Co. 23 

Odell Concession Specialties 24 

Supurdisplay, Inc./Server Sales, Inc 22 

PROJECTOR PARTS 

LaVezzi Machine Works 19 

RECTIFIERS 


Kneisley Electric Co „ 16 

REELS, PROJECTOR 

Goldberg Bros _ 8 

REWINDS, AUTOMATIC 


Goldberg Bros _ 8 

SCREEN TOWERS, BOXOFHCES, CANOPIES, 

WINGS, FENCES, SPEAKER POSTS 

DSD Theatre Screens 15 


Selby Industries, Inc 27 

David Siegel Engineers 20 

SEATING, HARDTOPS 

Hayes Seating Co 17 

Heywood-Wakefield Corp 26 

Irwrin Seating Co. _ 2 

Massey Seating Co 19 

National Theotre Supply Co 9. 10 

BOXOmCE :: January 15, 1973 

15 

28 

13 

13 

13 

13 

Clip and Mail This Postage-Free Coupon Today 

FOR MORE INFORMATION 

This form is designed to help you get more information on products and services advertised in 

this issue of The Modern Theatre Section or described in the "New Equipment and Developments" and 

"Literature" and news pages. Check: The advertisements or the items on which you want more mformatian. 

Then: Fill in your name, address, etc., in the space provided on the reverse side, fold as indicated, 

staple or tape closed, and mail. No postage stamp needed. 

ALPHABETICAL INDEX OF ADVERTISERS, Issue of January 15, 1973 

Page 

n Alvarado Mfg. Co 26 

n Autotrac Equipment Co 16 

D Bevelite Mfg. Co 27 

D Butler Fixture & Mfg. Co 24 

n Call Products 26 

n Christie Electric Corp 5 

D Cretors & Co 23 

n D & D Theatre Screens 15 

n Drive-In Theatre Mfg. Co 13 

n Fisher Mfg. Co 15 

n General Register Corp 18 

D Mel Glatz & Associates 14 

n Globe Ticket Co 26 

n Goldberg Bros 8 

n Hayes Seating Co 17 

n Heywood-Wakefield Corp 26 

n Irwin Seating Co 2 

NEW EQUIPMENT and DEVELOPMENTS 

Page 

Page 

n Kneisley Electric Co 16 

D LaVezzi Machine Works 19 

n Liberty Display Fireworks 28 

n Massey Seating Co 19 

D Nadex Industries, Inc 28 

n National Theatre Supply 9, 10 

n Odell Concession Specialties 24 

D Optical Radiation Corp 7 

D RCA Service Corp 17 

D Selby Industries 27 

n David Siegel Engineers 20 

D Sign Products 25 

D Soundfold, Inc 27 

n Supurdisplay, Inc./Server Sales, Inc 22 

D Trans-World Theatre Supply 28 

n Weldon, Williams & Lick 8 

D XeTRON Products Div., Carbons, Inc 25 

D Low Cost Automation System From EPRAD .... 28 D Battery- Powered Message Signal 28 

n Cantilever Mounted Infra-Red Warmer .... 28 D Automatic Trash Compaction System 28 

Page

about PEOPLE / and PRODUCT 

Neils Tuxen, international sales executive 

for North American Philips Co., was 

awarded the grade of Fellow at the recent 

63rd anniversary dinner of the Radio Club 

of America. This is the highest honor the 

club can confer on a member and Tuxen's 

selection was by unanimous vote of the 

board of directors. The Radio Club of 

America is the oldest communications club 

in the U.S. 

Eastman Kodak Co. has named Charles 

P. Spoelhof of Penfield, N.Y., as director 

of its apparatus division. Spoelhof previously 

was manager of government products, 

research and engineering at the Rochester, 

N.Y.-based company. His new appointment 

was effective January 1 upon the retirement 

of Arthur B. Simmons, a veteran of 28 years 

with Eastman. 

John B. Daley has been appointed regional 

sales manager for the Southwest by 

the Sweetheart Brands consumer division 

of Maryland Cup Corp. Before joining 

Sweetheart, Daley was Southeast regional 

sales manager for the La Choy food products 

division of Beatrice Foods. He attended 

the University of Houston. 

J. C. Evans, vice-president of Gold 

Medal Products Co., Cincinnati, Ohio, has 

been elected a vice-president of the National 

Automatic Laundry & Cleaning Council. 

Bernie Hogan has been named quality 

control representative for the Dr Pepper 

Co., Dallas, Tex. Hogan, a 

19-year industry 

veteran, has joined the company's field 

quality control force, covering plants in 

Texas, Oklahoma, Arkansas and Louisiana. 

BOXOFFICE-MODERN THEATRE 

Send me more information about the products and articles checked 

the reverse side of f/i/s coupon. 

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SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS 

We'd like to know about them and so would your fellow exhibitors. 

If you've installed new equipment or made other improvements in your 

uieatre, send us the details—with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessions 

sales, etc.— faster, easier or better—let other showmen in on them. Send 

this material to: 

The Editor 

MODERN THEATRE 

on 

John McKinley, newly named concession 

supervisor for Martin Theatres, has 

been touring the circuit 

in recent weeks 

discussing with theatre 

managers merchandising 

and sales 

plans designed to increase 

concession 

stand profits. McKinley 

came to Martin 

Theatres from Wil- 

Kin, Inc., theatre 

equipment 

John 

and supply 

McKinley 

company in Atlanta 

with whom he had been affiliated since 

1948. In addition to handling concessions 

for Wil-Kin, McKinley was in charge of 

engineering and developing of theatre concessions. 

He is a native of Greenville, S.C, 

and attended Clemson College. He and his 

wife Virginia and daughter Jeannine have 

moved to 

Columbus, Ga., headquarters city 

for Martin Theatres. 

Hershey Foods Corp. plans to build 

a new visitor center to accommodate its 

rapidly growing number of plant tourists. 

Now in the final design stages, the visitor 

complex will be completely separate from 

the existing chocolate plant, which has 

numbered more than one million visitors. 

A featured attraction of the new center 

will be a trip on an automated conveyance 

into a simulated world of chocolate. 

A 

Fold olong this line with BOXOFFICE oddress out. Staple or tope closed. 

Moving? 

Be sure to send the label from 

your BOXOFFICE cover as 

BUSINESS REPLY ENVELOPE 

F.rst Class Pcm.t No. 874 - Section 34.9 PL&R - KaVsos City, Mo 

BOXOFFICE-MODERN THEATRE 

soon as your new address is 

available. 

BOXOFFICE 

825 Van Brunt Blvd. 

Kansas City, Mo. 64124 

o THK ?irtc mn 


KANSAS CITY, MO. 64124 


• 

• ADLINES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TO i BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Blood for Hemophilia 

Aids 'Nicholas' Date 

Since the film, "Nicholas and Alexandra," 

puts the problem of the deadly hemophilia 

in the limelight, Jules J. Courville. 

manager of the Center Cinemas in Lafayette, 

La., set up a highly successful promotion 

with the help of the Southwestern 

Louisiana Hemophilia Chapter and the 

Delta Delta Delta Sorority of the University 

of Southwestern Louisiana. The 

promotion not only aided the picture, but 

also, through a pledge drive, resulted in 

218 pints of blood being donated to the 

hemophilia blood drive. 

During the premiere run of the picture, 

a specially made tape was played at intermission 

and people were asked to sign 

pledges in the lobby to donate blood. The 

lobby featured a special display set up by 

the hemophilia chapter. 

Community involvement was obtained 

when many service clubs were contacted to 

pitch in for the blood drive. Courville held 

a special preopening screening, with the 

hemophilia chapter in charge of invitations 

to officers of the Lafayette Kiwanis Club. 

Acadiana Kiwanis Club. Hub City Kiwanis 

Club, Acadiana Lions. Altrus Club. National 

Guard, Naval Reserves, Lafayette Optimist 

Club, Oil Center Optomists, Pinhook 

Rotary Club, Sertoma Club, Service Club 

and Lafayette Jaycees. 

While all of the clubs donated their time 

and services, the local radio and TV stations 

were busy. too. Two television stations 

and KLNLTV ran 

put together specials explaining and promoting 

the drive. KATC-TV had a 30-minute 

Sunday noon special 

a 15-minute special at the same time. 

Sidewalk Sale Provides 

Site for Street Bally 

When merchants in Kinston. N.C., held 

an old-fashioned sidewalk sale, Dallas 

Burkette, manager of the Park Theatre, 

used the event to promote his playdate of 

"The Conquest of the Planet of the Afws." 

He dressed his doorman in an ape costume, 

then made a sandwich sign with information 

on the frame for his son to carry. 

The crew toured the downtown sales 

area and Burkette said that even in the 

midst of 8.000 local citizens, five live bands, 

street dancing and WISP radio's remote 

broadcast plugging the event, the promotional 

team was the main attraction. 

BOXOFFICE Showmandiser :: Jan. 15. 1973 

Jay Cooper, manager of the Robert E. 

Lee Theatre in New Orleans, used an 

unusual gimmick for the opening of 

"The Other," the picture based on the 

novel about mysterious twin boys. 

Cooper found a pair of identical twin 

16-year-old boys, Jerry and Terry 

Schellhas. and had them take tickets 

for the engagement of the picture. 

Shaggiest Dog Contest 

Sells 'Biscuit Eater' 

A "shaggiest dog contest" was the focal 

point of the campaign devised by Anthony 

J. Minchin, manager of the Homestake 

Theatre, Lead, S.D., for the opening of 

"The Biscuit Eater." 

Two days before playdate, he ran a 

lx2-inch ad in the local paper advising that 

the contest would be held on opening day. 

He also displayed flyers in every shop window 

in Lead and nearby Deadwood on the 

picture. 

On the day of the contest more than 100 

persons turned up in a pouring rain, with a 

total of 25 dogs. Anyone could participate 

in the contest, which was held on stage and 

judged by four people from local dog 

kennels. 

The contest ran for about a half hour, 

with three winners. First place winner got 

a six-week pass to the theatre and six cans 

of dog food; second place, three-week pass, 

and third place, two-week pass. The local 

press photographed the event and gave it 

ample coverage during the run of the picture. 

— 7 — 

Women's Lib Stunts 

Draw Attention 

A six-pronged campaign was set up by T 

Willie Clark, manager of the Georgia Cinerama 

at Atlanta for his engagement of 

"Stand Up and Be Counted." starting two 

weeks prior to opening day and continuing 

throughout the run of the picture. 

Two weeks before opening, a contest was 

run on WGST radio to select five girls to 

take over and be disk jockeys for one full 

day of broadcasting. 

Two days before opening a women's lib 

march was held in both downtown and sub- 

urban areas, with signs such as "Down With 

Sexists," "We Are Women Not Broads," 

"Don't Cook Dinner, Starve a Rat Today." 

"Don't Iron While the Strike Is Hot" and 

others. 

Two hours before the first show several 

girls picketed the front of the theatre with 

the women's lib signs, getting a great deal 

of attention. 

One-half hour before the feature the climax 

of the whole campaign took place 

when the girls participated in burning their 

bras in the Georgia Cinerama parking lot. 

A mobile radio car was on hand to broadcast 

the event. 

On opening day the first 25 women purchasing 

tickets for their dates were admitted 

free. 

During the week the first 25 persons 

purchasing tickets on Wednesday and 

Thursday nights received the title record 

from the film. 

Merchants Join to Provide 

Suitable Children's Fare 

John K. Belz, manager of the Bradlick 

Theatre in Annandale. Va.. and the merchants 

of the Bradlick Shopping Center were 

concerned over the lack of suitable entertainment 

for children in the local theatres. 

Their solution? A program of children's 

films on eight consecutive Saturdays—October 

21 through December 9. The tickets 

to each feature—distributed by members 

of the Bradlick Merchants Ass'n—were absolutely 

free, with a limit of six tickets 

weekly per family. 

Belz reports that the response to the series 

"has been overwhelming." The four shows 

run so far "have been full to capacity" (800) 

and "the comments that are being generated 

from parents and our patrons have been 

very gratifying."

Special Week Slated 

Radio Station Provides 

Publicity Breaks on 'Rage' 

A promotional linkup with Kansas City's 

radio station WHB, favorite with area 

young people, brought about excellent pub- 

play as they drove by. The ambulance was 

Cluirlie Rtce. hrewmaster at the Pearl Brewing Co. in San Antonio, Tex., and sometime 

impersonator oj Judge Roy Bean, gets ready to check out possible violators day, Saturday and Sunday. 

used during maximum traffic hours on Fri- 

of his "taw west of the Pecos" during the national chili cook-off in the ghost town 

In addition. Wiggins set up a display of 

of 1 erlmgua, Tex. Rice attended the annual event to help promote the world premiere 

of "The Life and Times of Judge Roy Bean' in San Antonio, Dallas and lobby for patrons to view, and this brought 

various types of hospital equipment in the 

Artists Interpret Ideas 

For 'Culpepper' Date 

In 'French' Showing 

For his engagement of "Culpepper Cattle 

A great deal of interest was generated 

Co.," Anthony J. Minchin, manager of the licity breaks for the opening of "Rage" at among local artists and art lovers by Pete 

Homestake Theatre in Lead, S.D., scheduled 

the Ranch Mart and Blue Ridge Cinema Anselmo. manager of Wolfberg's Para- 

a "Culpepper Week." with a series of theatres. 

mount Theatre, Denver, Colo., during his 

different activities. 

The station began an intensive four-day engagement of "The French Connection." 

On opening night, he ran—free of charge promotion at the city's municipal auditorium 

during the 16th annual international tute of Art, a local commercial art school, 

Anselmo contacted the Colorado Insti- 

—this ad in the local newspaper: "This is 

j 

' 

beard night. If you have a grown beard like championship rod, custom and motorcycle and invited more than 100 of its most 

Mr. Culpepper, get in for half price. The show, which annually attracts more than promising students to attend a special 

longest beard of the night wins a two-week 150.000 visitors. WHB disk jockeys were screening of the picture. After seeing the 

pass. Watch the Culpepper ads for more on hand daily and presented three remote film, the students returned to their classes 

fun." 

broadcast announcements per hour. Through and were asked to complete an illustration 

The second night. Minchin had Culpepper 

the announcements, the disk jockeys ad- 

based on their interpretations of the movie. 

hat night: "If you think you have a hat vised patrons of their location at the show Cash prizes were offered to the top three 

like Mr. Culpepper, try and match your hat and added that the first people approaching fledgling artists. 

against Mr. Culpepper's. Three hats closest them would receive "Rage" T-shirts. Many When the illustrations were completed, 

win a free pass for two," his copy read. shirts were distributed. 

three top local commercial artists viewed 

On Friday night, look-a-like contest copy Additionally. WHB featured Dr. James them and selected the winners. 

read: "If you think you resemble Mr. Culpepper, 

K. Loutzenhiser. psychiatrist and well- 

To gain further appeal for the film, all 

try and match yourself at the known local film buff, on its popular Town of the works of art were displayed in the 

Homestake Theatre tonight. Closest person Hall show. The program resulted in a lively theatre lobby and in the storm-lobby window 

to Mr. Culpepper wins a one-month free exchange of views between Dr. Loutzenhiser 

panels in front of the big house. After 

pass to the theatre, plus an 8x10 self-portrait 

and Walt Bodine, host of the pro- 

two weeks of the run, the works were 

with the Culpepper group and $10 gram. 

moved to different branch offices of a large 

worth of groceries at your local Piggly 

savings and loan chain for further display. 

Wiggly food store. Maybe you are Mr. Culpepper." 

Big Tabloids Used in Detroit 

On opening day, several of the students 

Thousands of big. four-page tabloid her- 

showed off their talents by working in front 

"Two men came closest to Mr. Culpepper alds were used to spearhead the saturation of the theatre to attract the attention of 

in the look-a-like contest," Minchin said. promotional activities for "Rage" in its noontime passers-by. 

"They decided to divide the prizes between showcase openings in Detroit. The heralds The Denver Post picked up the activity 

themselves. One man accepted the $10 were distributed through the many theatres and photographed the various festivities 

worth of groceries and the other man accepted 

where the picture opened, in affiliated and later published a story and picture on 

the portrait of himself by the poster cross-plugging theatres and at strategic pub- 

the winning art. 

of the 'Culpepper Cattle Co.' " Both men lic locations, including the campus of 

received two-week passes to the theatre. Wayne State University. 

Staffs of Four Hospitals 

^«SSSS^BSSS®5SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS View 'Where's It Hurt?' 

A Thursday night 11:30 screening of 

"Where Does It Hurt?" for some 400 invited 

guests from the staffs of the four hos- 

— 

pitals in Edmonton, Alta., resulted in "fantastic" 

word-of-mouth publicity, according 

^ BEER 

to R. W. Corless, advertising manager of 

Towne Cinema Theatres, Ltd. 

Corless and Bill Wiggins, manager of the 

Towne Cinema Theatre, ran more than the 

usual amount of newspaper, TV and radio 

advertising, plus a number of other extras, 

and turned in a record-breaking engagement. 

Well in advance of the playdate a highrise 

standee in the lobby, surrounded by 

40x60s proved a real attention-getter. Then 

the screening was held the week before 

opening. 

Wiggins dressed his staff in nurses uniforms 

and arranged for an ambulance to 

be stationed outside the theatre with its 

red light flashing. A poster bearing the title, 

"Where Does It Hurt?" was draped over 

the side of the vehicle. This was a trafficstopper 

and the Edmonton city police (albeit 

rather sadly) reported a rash of minor accidents 

caused by people looking at the dis- 

much patron comment. 

— 8 — BOXOFFICE Showmandiser :: Jan. 15, 1973

Klondike Cinema Sparks 

Biz for Shakespeare 

A film series based on the works of William 

Shakespeare was offered to the residents 

of Edmonton Atla.. and a special 

campaign was initiated by Mrs. M. Whyte. 

manager of the Klondike Cinema, and her 

son Tony. 

Billed as a Shakespearean Film Festival, 

the series was arranged to appeal to schools 

in the district. One movie from the series 

was run twice each Sunday afternoon, usually 

at 1:30 and 4:00. depending on the 

length. 

Tony sent a poster and a letter to the 

schools telling them when and at what 

times the movies would be shown. The letter 

mentioned the fact that group rates were 

available, as well as special screening sessions 

for groups of 200 or more students. 

Advance ads appeared in the newspapers, 

and film trailers were used. Advertising was 

switched to a local radio station, which programs 

to the specific target audience, just 

prior to the opening of the festival. In addition, 

posters were put up at the university 

and doubled as handbills for distribution at 

the theatre in advance of opening. 

R. W. Corless, advertising manager for 

the Towne Cinema Theatres, Ltd., reports 

that the series was so successful, it wasn't 

long before other theatres in the Edmonton 

area jumped on the bandwagon with series 

of their own. 

Steve McQueen Contest 

Promotes 'The Getaway' 

"The Getaway," starring Steve McQueen 

and Ali MacGraw, provided a new contest 

for readers of the San Antonio Light and 

movie fans in the area. 

For seven days in the Light, a different 

photo of McQueen taken from one of his 

many films was run. All that readers 

needed to do to win was to identify the 

film from which the scene was taken. 

The first place winner received 50 free 

tickets to Santikos Theatres, ten free tickets 

to North Star Mall and two free tickets to 

"The Getaway." 

Second prize was 25 free tickets to Santikos 

Theatres and six free tickets to North 

Star Mall. Third prize was 15 tickets to 

Santikos and four free tickets to the Cinema. 

All seven of the photos were to be mailed 

at the same time to the "Getaway Contest" 

at the headquarters office of Santikos Theatres, 

Inc. 

A Novel Radio Tieup 

"So You Want to be a Movie Reviewer?" 

was the theme of a contest co-sponsored in 

the Kansas City area by KMBZ radio and 

Warner Bros, in conjunction with "Jeremiah 

Johnson." 

KMBZ Usteners were invited to a special 

"reviewers" screening" of the film at Commonwealth 

Theatres' Ranch Mart 3. After 

the screening, the novice film critics were 

invited to submit their reviews to the radio 

station, where the winner would be selected 

by Tom Leathers, local newspaper publisher 

and commentator on KMBZ, and read on 

his program. 

American Multi Cinema Makes Multi 

Promotion Tieups for 'George 

Two-hundred and fifty pounds of lovable 

trouble blanketed Kansas City, Mo., and 

surrounding communities for one week as 

the motion picture, "George," opened in 

13 area theatres. 

A Kansas City resident donated the use 

of his faithful St. Bernard, Toby, who filled 

in for the absent "George" during the 

film's week-long promotion. 

Larry Tieman, advertising manager for 

American Multi Cinema's Midwest division, 

spearheaded the promotional campaign in 

conjunction with Sears, Roebuck & Co. 

By week's end, Kansas City's "George" 

in residence was collar deep in activities, 

having participated in autograph parties, a 

press dinner, the annual lighting of the 

Country Club Plaza Christmas lights, Santa 

Claus' arrival at the Metcalf South Shopping 

Center, and a Kansas City Kings' basketball 

game. 

The campaign got under way, with Toby 

attending an autograph party at the Sears 

store on the Country Club Plaza. The following 

day, Toby visited other Sears locations 

in the Kansas City area to pass 

out more autographs. More than 5,000 

"George" balloons and 8,000 pictures were 

distributed at the autograph parties. 

Toby later was the guest of Kansas City, 

Mo., Mayor Charles Wheeler at City Hall 

and received a "Bone to the City." That 

same evening, a special press party was 

held at a local restaurant and hosted by 

Toby, who enjoyed food and beverage along 

with some 200 other guests from the local 

media. 

Toby's busy schedule continued with the 

furry local hero visiting various children's 

homes and hospitals in the Greater Kansas 

City area. More than 2,000 cards were received 

from the various places thanking 

Toby for his visit. 

Toby participated in the traditional lighting 

of the Country Club Plaza Christmas 

lights with the mayor, as a guest of the 

city and the Country Club Plaza, and was 

Kiiiisiis City, Mo., Mayor Charles B. 

Wheeler (left) presents the "Bone to the 

City" to Toby, a local St. Bernard, as 

part of a week-long promotion for the 

motion picture, "George." Also pictured 

is Lou Peralta of Capital Productions. 

on hand the next day to witness Santa's 

arrival at the Metcalf South Shopping Center 

in Overland Park, Kas. A nine-car caravan 

later departed the shopping center 

transporting Toby and his entourage on a 

tour throughout the Kansas City area. 

The following night, Toby was in attendance 

at "Kids Night" as a guest of the 

Kansas City Kings basketball team. 

As part of Sears' participation in the 

promotion, a coloring contest was held with 

entry blanks made available at all Sears 

stores and all of the participating theatres 

in the Kansas City area. 

Two winners were selected, one from 

ages 5-7 and one from the 8-10 age bracket, 

both of whom received a five-minute shopping 

spree at Sears' Big Toy Box. There 

were over 5,000 responses to the contest. 

And in Canada, Too! 

When the canine star of the movie, 

"George," was unable to attend a special 

film promotion recently in Winnipeg. Man., 

a local stand-in filled the bill. 

The local St. Bernard rode in a convertible 

decked out with appropriate advertising 

designed to help promote the playdate at the 

Cinema Polo Park in Winnipeg. Handbills, 

balloons and "George" stickers were passed 

out to all those in attendance for the promotion. 

Manager Brian M. Cameron reports that 

| 

the movie set a new gross house record for 

\ 

the 

theatre. 

Two Radio Contests Set 

In 20 Cities for 'Hit' 

Two radio contests, one for disk jockeys 

and one for listeners, alerted 20 major 

cities to the recent opening of "Hit Man." 

Deejays competed in "shoot-outs" at 

theatres on opening night to determine the 

top "hit man." In the other contest listeners 

were given on-air clues to help identify a 

"hit man on the street." Prizes were AM/ 

FM eight-track stereo sets. 

Contest cities were New York, Chicago, 

Philadelphia, Los Angeles, Detroit, Washington, 

Baltimore, Houston, St. Louis. San 

Francisco, Cleveland, New Orleans, Atlanta, 

Memphis, Dallas, Birmingham, Miami, 

Norfolk, Pittsburgh and Kansas City. 

BOXOmCE Showmandiser :: Jan. 15, 1973 — 9 — 3 .

) 

BOXOFFICE 

BAROMETER 

This chart records the performance of current attractions in the opening week of their first miu in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new rutu 

ore reported, ratings are added and averages revised. Computation is in terms of percentage in 

relotion to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross ratings above or below that mark. (Asterisk * denotes combinotion bills.) 

SSSSiSSKSiSSSSSS 

i 

1 

Asylum (CRC) 

Carry on Doctor (AIP) 

Chloe in the Altemoon (Col) 

Crescendo (WB) 

70 130 65 140 65 94 

75 150 120 110 150 150 65 110 110 100 285 275 135 130 

150 110 130 150 100 100 25 125 111 

300 125 500 165 241 

115 60 100 100 90 70 89 

Daughters of Satan (UA) 130 110 75 85 70 75 70 75 86 

DroculoA. D. 1972 (WB) 115 60 100 100 65 90 70 86 i 

Elvis on Tour (MGM) 100 140 130 75 150 160 200 100 90 161 

Fat City (Col) 140 200 125 90 250 90 80 175 425 200 70 168 

Four Flies on Grey Velvet (Para) 

Getavygy, The (NGP) 

Great Waltz, The (MGM) 

Hands of the Ripper ( Univ 

11 Jeremiah Johnson (WB) 

130 75 65 85 85 75 210 85 90 90 

175 450 280 450 250 300 400 260 321 

200 140 140 200 150 235 178 

100 350 150 100 70 250 65 155 

200 250 500 410 400 330 215 329 

King of Marvin Gardens, The (Col) 

100 150 80 100 330 220 150 161 

iji 

I Lady Sings the Blues (Para) 

800 140 200 300 165 300 215 250 300 300 300 335 350 335 240 333 

I Man of La Mancha (UA) 

700 500 500 500 300 200 450 450 

350 375 100 300 300 125 170 110 60 120 100 150 125 80 176 

Necromancy (CRC) 

95 100 150 100 75 50 100 96 i 

I Pete n' Tillie (Univ) 160 275 435 125 250 190 277 

Play It as It Lays (Univ) 225 150 350 100 70 125 200 400 200 250 250 370 224 

inct 

Poseidon Adventure, The (20th-Fox) 

I ~ 500 500 1200 600 500 375 735 

I Pulp (UA) 95 80 65 125 50 

J3.i 

I Ruhng Class. The (Avco Embassy) 

200 80 110 250 300 300 380 180 257 

Savage Messiah (MGM) 

100 125 125 200 115 200 100 90 110 80 60 119 

Separate Peace, A (Para) 

400 300 250 400 135 250 225 100 300 330 100 200 90 390 125 240 

1776 (Col) 

I Sounder (20lh-Fox) 

I Superbeost (UA) 

They Only Kill Their Masters (MGM) 

105 300 90 125 150 200 100 180 156 

400 500 300 350 155 341 

130 110 75 70 70 75 70 86 

125 240 100 

400 225 120 15 95 65 350 100 250 

Trouble Man (20th-Fox) 

125 140 350 260 130 120 220 65 200 100 500 380 500 100 

Twins of Evil (Univ) 

100 

350 150 100 70 250 65 

S Up the Sandbox (NGP) 

100 

1 

335 160 200 175 194 

You'll Like My Mother (Univ) 

125 220 125 100 100 100 125 200 85 150 90 90 130 175 130 

Young Winston (Col) 100 600 300 175 225 300 335 200 200 450 200 100 265 

177 ^ 

i^ 

228 I 

155 I 

KSSaS^SKKSSSSSS^HfSiS 

S.«5î 

TOP HITS 

— OF — 

THE 

WEEK 

Individual runs, not an average. 

Listings are confined to opening 

week figures on new releases only. 

1. The Poseidon Aventure (20th-Fox) 

Kansas City 1200 

Chicago 500 

Denver 500 

Minneapolis 500 

2. Man of La Mancho (UA) 

Boston 700 

3. Jeremiah Johnson (WB) 


Denver 250 

4. Sounder (20th-Fox) 


Denver 400 

5. The Getaway (NGP) 

Chicago 450 



6. Pete 'n' Tillie (Univ) 


Denver 275 


7. Trick Baby (Univ) 

Chicago 400 

8. Sleuth (20th-Fox) 

Chicago 350 

9. Up the Sandbox (NGP) 


10. The Snowball Express (BV) 

Denver 300 

Kansas City 225

BOXOFFICE 

BOOKINGUIUl^ 

An interpretive analysis of lay and trodepress reviews. Running time is in parentheses. The plus and minus 

signs indicate degree of merit. Listings cover current reviews regularly.

Boxoffice 

REVIEW DIGEST 

AND ALPHABETICAL INDEX " very Good; - Good; - Fair; - Poor; = Very Poor. In the summery " is rated 2 pluses, — os 2 minuses. 

•tr 3 

"• H CC 

—K— 

>. 

I- 

.£ 

Q 

£ _ 

Oc£ 

o. 

E 

o 

Z 

4513 Kansas City Bomber 

(99) ® Ac MGM 8-14-72 PG A3 

4534 Kins of Marvin Gardens, Tlie 

(103) D Col 10-23-72 El A4 

. 

La Camara Del Terror (90) Ho 

4536 Lady Sings the Blues (144) M 

. Col 

Para 

10-16-72 

10-30-72 m A4 

Lady Zazu's Dauqhter 

(73) C Aquarius 9-18-72 

4529 Last House on the Left. The 

(91) Melo Hallmark Releasing 10- 9-72 H C 

Late Spring (Banshun) 

(107) Melo (b&w) NewYorlier 9-4-72 Al 

Legend of Horror 

(SO) Ho (b&w) Ellman 9-11-72 B) 

4548 Life and Times of Judge Roy Bean, 

The (120) ig) Ac NGP 12-11-72 PG A3 

4541 Limbo (112) D Univ 11-20-72 PG A3 

4549 Limit, The 

(90) IP) D ...Cannon-New Era 12-18-72 PG A3 

4515 Little Mother (90) D Audubon 8-21-72 H 

4522 Love Me Deadly 

•ON 

1-& 

^^3 

if 

«j 

ON 

I'D 

00

•ON 

•|3a 

ed

; 

©The 

' 

QAnnabellc 

: Douglas 

;; ©The 

i (94) 

; 

SImnne 

i 

; ©Confessions 

I 

; 

©Sugar 

i 

Monlque 

. 

. 

. . 

Bertolucci 

Rel. 

Date 

ACE INTERNATIONAL 

©Stock Car Raccno With Joy 

(90) Ac. Sep 72 

Joy Wiikerson, Tony Cardoza 

Beast of Yucca Flats Ho. 

Tor Johason 

Night Train to Monde-Fine ..Ac. 

John Carradine 

©Outlaw Riders (86) ....Cycle.. 

Bryaji "Sonny" West. LinJ.say 

Crusty 

AQUARIUS RELEASING 

©Belinda (83) ..Sex Melo..Sen72 

Melinda Forrest. Paul Tobors 

Daughter 

©Lady Zazu's 

(73) C. Sep 72 

Polly Sharp, Fred Zotts 

AUDUBON FILMS 

©Little Mother (90) ..D. Aug 72 

Cllrlstlne Kruger. Siegfried Ranch 

JOSEPH BRENNER & ASSOC. 

©The Virgin Witch 

(91) D..Jun72 

Ann Michelle, Patricia Haines 

CAPITAL 

©George! (86) C. Sep 72 

Marshall Thompson. Jack Mullaney 

CINEMA 5 

©tJMarjoe (92) Doc. Aug 72 

©Tlie Policeman (S7) C. 

Shay K. Ophlr. Zaharia Harlfai 

DONALD DAVIS 

PRODUCTIONS 

©The Nashville Story 

(70) Doc. May 72 

Roy Acuff 

©Here Comes That Nashville 

Sound (84) CM.. Oct 72 

Randy Boone, Sheb Wooley 

DIMENSION 

PICTURES 

©Doberman Gang (87) ..Ac.Jun72 

Byron Mabe, Julie Pairlah 

Group Marriage (..) ...P.. Jul 72 

Almee Eccles, Victoria Vetrl 

DISTRIBPIX 

©Space Love (73) Jun 72 

©Dynamite (75) Sex C. Aug 72 

Monica Rivers, Steve Gould 

ELLMAN ENTERPRISES 

©Illusions 

(104) Compilation. Jun 72 

©Tarzana, the Wild Girl 

(.) A. .Jun 72 

Ken Clark. Franca Polcsello 

©Diabolic Wedding (84) Ho .Jul72 

Margaret O'Brien 

(In combination with) 

Legend of Horror 

(80) (b&w) Ho. .Jul 72 

Karin Field 

Mad Butcher (..) Ho.. Jul 72 

Victor Buono, Karln Field 

Lee (90) ..Ho.. Aug 72 

Margaret O'Brien 

ENTERTAINMENT VENTURES 

.©The Big Snatch (77) ..D. Jun 72 

liila Bwik, Tracy Handfu.s.'i 

©The Suckers (83) ....D.. Jun 72 

B.Trbaia Mills. Richard Smedley 

'©The Adult Version of Jekyll 

& Hyde (85) D.. Jul 72 

©The Erotic Adventures of 

Zorro (104) Sex C. Aug 72 

Frey, RobjTi WMttlng 

: FILM VENTURES INT'L 

:;©Boot Hill (92) ® ...W.Jul 72 

Terence Hill, Woody Strode 

Warriors Ac .. Nov 72 

Mark Damon. Barbara O'Nell 

FUTURAMA INrL 

:©The Cat That Ate the Parakeet 

,(82) Jun 72 

; 

5ladel.yn Keen. Phillip Pine 

©Didn't You Hear? (82) ..Jun 72 

Iiennls Christopher, John Kauffman 

©Like a Crow on a June Bug 

Jun 72 

Orlffeth, Beverly Powers 

GATEWAY FILMS 

of Tom Harris 

(90) Bio 

GENENI FILMS 

©Children Shouldn't Play With 

; Dead Thinas (101) .Ho. May 72 

Alaii Orm.sby, Viilerie Maiiches 

i 

GENERAL FILM CORP. 

©Bonnie's Kids (105) ..Cr..Sep72 

Tiffany Boiling, Steve Sandor 

Cookie; D,. 

Van Vooien, George 

: Shannon 

MISCELLANEOUS 

Rel. Date 

GOLDSTONE FILMS 

©Devil Rider (74) 

Koss Kaiiitnz;i, Sharon Malion 

©Ruthless Four (96) 

Van Hefiin. (iilbert Roland 

©War Devils (99) Jan 73 

(û.\ .Madi-ôii, Van Tenney 

GROUP 1 FILMS, LTD. 

©The Depraved ( . . ) D 

. 

. Dec 72 

Gerard .Moulet, Cassandra French 

©Room of Chains ( . ) . . D . . Dec 

Allison Taylor, Frank Martin, Karen 

Thomas 

©Up Your Alley (. .) ..C. Dec 72 

Frank Corsentino. Hajl 

©Pepper & His Wacky Taxi 

(. .) C. .Jan 73 

John Astin. Frank Sinatra jr.. 

Jackie Gayle, Alan Sherman 

HALLMARK RELEASING 

©Mark of the Devil (90) Ho. .Apr 72 

Herbert Lom. Olivera Vuco 

©The Last House on the Left 

(91) Melo..Nov72 

David Hess. Lucy Grantham 

©Born Black D. 

HEMISPHERE PICTURES 

©The Swingin' Pussycats 

(88) Sex.. Jul 72 

©Tessa (90) Jul 72 

Siizy Kendall. Frank Finlay 

©Revenge (90) Sep 72 

Joan Collins. James Booth 

©Devil's Nightmare (90) Ho Dec 72 

Erik Blanc, Je;m Servais 

©Doctor In Trouble 

(. .) C Dec 72 

Leslie Phillips, Robert Morley 

HOWCO INT'L 

Dirty Dan's Women 

(90) My.. June 72 

Micky Dfilenz, Oiuck Patterson 

JACK H. HARRIS 

©Son of Blob (reviewed as 

"Beware! The Blob") 

(87) Ho. June 72 

Robert Walker, Godfrey Cambridge 

©House of Missing Girls 

(85) Sex.. 

Ann Gael 

©Ride in the Whirlwind (83) .W.. 

Nicholson 

.lack 

©The Shooting (82) W. 

.lack Nicholson 

SBone (95) 

D.. 

Yaphet Kotto, Andrew Duggan 

IMPACT FILMS 

©Black Fantasy (78) ..D. 

Jim Collier. Ellie Fiscalini 

Nov 72 

INDEPENDENT-INT'L 

©Angels' Wild Women 

(85) Sex-Ac. Jul 72 

Uriss llagen. Kegina Carol 

©Dracula vs. 

Frankenstein 

(90) Ho.. Jul 72 

.1. Carrol Naish. Riiss Tamblyn 

©Gang Girls (84) Ac. .Aug 72 

Cool Chick Morgan 

©Women for Sale 

(82) Sex.. Aug 72 

INT'L PRODUCERS CORP. 

©The Contract 

(85) Sex Melo..Sep72 

Bruno Prodel. Charles Southwood 

©Exchange 

Student 

(90) ® C. Oct 72 

Louis De Funes, Mai tine Kelly 

J-CINEMAX INT'L 

©Rip-Off (90) CD.. Sep 72 

liiin Scardino, Ralph Ender^hy 

LEVITT-PICKMAN 

©Heat (100) Satire.. 

Svhia Miles. Joe Dallesandro 

©Hoffman (111) D. . 

LION DOG ENTERPRISES 

0Shantytown Honeymoon 

(85) CD. Jun 72 

.\shley Brooke, George Ellis 

MAGUS FILMS 

:^^Prince of Peace (135) D. May 72 

©Festival of the Undead 

(..) Ho. Jun 72 

The Senator (90) ... Sex .. Aug 72 

©The Corruptor 

(..) Ac-Ad. Oct 72 

©Virgin Planet . SF-Sex Dec 72 

MANSON DISTRIBUTING 

©Sex and the Office Girl 

(80) Sex .Oct 72 

Mary Worttlington. Let- Kori 

Rel. Date 

MARON 

©Toys Are Not for Children 

(85) D. Jun 72 

Marcia Forbes, Fran Warren 

MATURE PICTURES 

©The Morning After 

(78) Sex.. Jun 72 

Sammy Cole. Jean Parker 

WILLIAM MISHKIN 

©The Man With 2 

Heads 

(80) Ho.. May 72 

Denis DeMarne, Julia Straiten 

NOR'WEST PROD. 

©Alaska, America's Last Frontier 

(110) Doc .Oct 72 

PARAGON PICTURES 

©The Asphyx (98) ® . .Sus. .Oct 72 

Hubert Stephens. Robert Powell 

©Kill Me With Kisses 

(100) C. Nov 72 

Nino Manfredl, Ugo Tognazzl 

(Selected Engagements) 

©When Women Played Ding Dong 

(95) C. Nov 72 

Nadia Cassinl, Howard Ross 

©Terror in 2-A (91) ..Sus.. Jan 72 

Raf Vallone. Angelo Infanti 

©She'll Follow You Anywhere 

(92) C. Mar '73 

PREMIER PRODUCTIONS 

©Private Parts (86) Ho. . 

.\yn Riiymen, Lucille Benson 

HAROLD ROBBINS INT'L 

©Outside In (90) D.. Sep 72 

Darrel Larson, Heather Menzies 

ROBERT SAXTON FILMS 

©The Halfbreed (90) ..W.. Nov 72 

Lex Barker, Ursula Glas 

©How Did a Nice Girl Like You 

(88) C..Dcc72 

Baibi Benton, H.-impton Fancher 

©Naked Evil (SO) Ho.. Jan 72 

Anthony Ainley, Suzanne Neve 

©Island of Lost Girls 

(85) Ac. Mar 73 

Brad Harris 

©Silently I Scream (86) Ho. Mar 73 

Sally Mar 

SCA DISTRIBUTORS 

©Class Reunion 

(85) Sex Melo Oct 72 

Marsha «ordiin, Sandy Cary 

©The Snow Bunnies 

(IJ5) Sex Melo.. Oct 72 

Marsha Jordan. Sandy Cary 

SCOTIA 

INTERNATIONAL 

©Crucible of Terror (s) Ho.. May 72 

.Mike Raven, Mary Rlaude 

©The Fifth Day of Peace 

® D.. May 72 

Richard Johnson. Franco Nero 

©Pancho Villa ® .. Hi-Ad. . May 72 

Telly Savalas, Clint Walker 

©Psychomania (f) . Ho-Ad. . May 72 

. 

George Sanders, Beryl Reld 

©Suburban Wives (87) Sex.. May 72 

R\a Whislaiv, Barry Lineh.in 

©Horror Express 

(. .)

Opinions on Current Productions 

Feature reviews 

Symbol © denotes color; © CinemaScope; :£) Panavision; ® Techniramo; (§) other anomorphic processes. For story synopsis on each picture, see reverse side. 

THE STOOLIE 

Comed^Dama 

Avco Embassy 90 Minutes Rel. March '73 

If director John G. Avildsen's reputation is built firmly 

around that of the hit film "Joe," then Jackie Mason's 

image is certainly that of a stand-up comic known es- M. 

\ 

pecially for his appearance on Ed Sullivan's TV show. _ ; 

The manner in which Avildsen directs Mason as star of 

the new comedy-drama "The Stoolie" is enough to give 

both a new image. Avildsen demonstrates that he can 

handle more heartwarming fare, since the film is a mixout 

the drama. As the lifelong loser, Mason combines 

comedy and pathos expertly and will surprise those who 

know only the brash comedian. Mason also acted as executive 

producer for his own JaMa Productions and injected 

his own brand of humor into the Eugene Price-Larry 

Alexander-Marc B. Ray screenplay. Two talented people, 

Marcia Jean Kurtz and Dan Prazer, are excellent as 

Mason's co-stars. The sleaziness of Weehawken, N. J., 

and the tourist-attraction opulence of Miami Beach are 

captm-ed in color by TVC cameras. Miami's particular 

way of life is expertly satirized, especially when 

Mason enters the palatial Doral Hotel as the sound track 

blares out with appropriate fanfare. Chase Mellen III 

produced and George Silano directed additional scenes. 

Jackie Mason, Marcia Jean Kurtz, Dan Frazer, Richard 

Carballo, Thayer David, Lee Steele, Poppy Fields. 

The reviews on these pages may be filed for future reference in any of the following ways (1) in any standord three-ring 

loose leaf binder; (2) individually, by company, in any standard 3xS cord index file; or (3) in the BOXOFFICE PICTURE 

GUIDE three-ring, pocket-size binder. The latter. Including o year's supply of booking and daily record sheets, 

may be obtained from Associated Publications, 825 Von Brunt Blvd., Kansas City, Mo. 64124 for $1.50 postage paid. 

4556 

BOXOFFICE BooldnGuide :: January 15, 1973

FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspapers and Programs 

THE STORY: 

"Man of La Mancha" (UA) 

Dm-ing a religious festival at the time of the Spanish 

Inquisition, author Miguel de Cervantes (Peter O'Toole) 

is jailed for offending the chui'ch. Imprisoned with his 

friend Sancho Panza (James Coco), Cervantes is given a 

moclc trial by the inmates, headed by "the governor" 

(Harry Andrews), Defending himself and his writings, ""'• 

Cervantes enacts his tale of Don Quixote, an aged man 

who fancies himself a knight. Cervantes becomes Don 

Quixote and prisoner Aldonza (Sophia Loreni plays the 

barmaid whom the knight regards as his fair Dulcinea. 

the Knight of the Woeful Countenance. Quixote's niece 

(Julie Gregg) and her fiance (John Castle) formulate a 

plan to bring the man to his senses. The fiance appears 

as The Great Enchanter, a fearsome opponent. On his 

deathbed, Quixote is reunited with Aldonza and Sancho. 

As Cervantes is led away for judgment, the prisoners 

sing "The Impossible Dream." 

EXPLOITIPS: 

Tie in with any legitimate versions of the work which 

may be performing in yom- area. The original somidtrack 

is available on United Artists records and tapes. Contact 

museums for special displays of paintings and costumes 

from 16th Centui-y Spain. 

CATCHLINES: 

The Impossible Dream Comes to the Screen . 

O'Toole. Sophia Loren and James Coco Are Dreamers. 

. . Peter

, GUIDE 

. . Lenses 

. . Optics, 

ATES: 30< per word, minimum S3.00. CASH WITH COPY. Four consecutive insertions lor price 

I 

three. When using a Boxoiiice No., figure 2 additional words and include 50; additional, to 

5ver cost of handling replies. Display Classified, $25.00 per Column Inch. CLOSING DATE: Monay 

noon preceding publication date. Send copy and answers to Box Numbers to BOXOFFICE, 

25 Van Brunt Blvd., Kansas City. Mo. 64124. 

CLEefilOG 

HELP 

WANTED 

THEATRE MANAGER AND ASSISTANT. 

ue to expansion, positions are now 

vailable in the Springfield, Mass. area, 

end resume to A. Oddi, 104 Clitiord St., 

awtucket, R. I. 02860. 

WANTED: EXPERIENCED THEATRE 

[ANAGER for indoor or drive-in theatres. 

Irowing midwest theatre circuit offers 

roup insurance, pension and annual 

onus plans in addition to salary and adancement 

opportunities. Send references 

ith photograph to Mr. Arthur Stein Jr., 

entral States Theatre Corp., 700 Para- 

.ount Bldg., Des Moines, Iowa 50309. 

nmediate employment available. 

EXPERIENCED MANAGERS 

DRIVE-INS d HARDTOPS 

Great opportunity for advancement 

with fast growîng circuit. Retirement 

pension plan, hospitalization, life and 

disability insurance and car allowance. 

East and West coast locations. 

Salary commensuronte with experience. 

Send resume in confidence to: 

Phillip Klein, Redstone Management 

Corp., Cinemas 1, 2, 3, 3500 Secor Rd., 

Toledo, Ohio 43606. 

DRIVE-IN THEATRE MANAGER WANT- 

D. Must be able to operate projection 

quipment. Home on premises provided 

'ithout charge. Top salary. Group insurnce 

Location in state of Michigan. Boxffice, 

2832. 

POSITIONS WANTED 

Managing Director large first run sitution 

seeks similar position in midwest 

rea. Reply Boxoiiice, 2848. 

THEATRE REAAODELING 

CINEMA DESIGNERS, INC., builders ol 

ontemporary theatres, can remodel your 

Id theatre or build you a new one. Comlete 

turnkey project. Write for free brotiure: 

1245 Adams St., Boston, Mass. 

2124. (617) 298-5900. 

POPCORN MACHINES 

ALL MAKES OF POPPEBS, caramel 

corn 

quipment, floss machines, sno-ball maines. 

Krispy Korn, 120 So. Halsted, Chiago. 

111. 60606. 

SOUND PROJECTION 

MAINTENANCE MANUAL & 

MONTHLY SERVICE BULLETINS 

TO BETTER SOUND REPRODUClON 

AND PROJECTION—For exhibitors, 

leatre circuits, projectionists. Simplihed 

istructions on "how to repair projectors 

nd sound equipment." Automation Equiplenl—NEW 

AND OLD Simplex, 

Brenkert. 

Generators 

'entury, Ballantyne, 

enon and Arc 

Motiogroph, 

Lamps 

etc. . . . 

. . . 

nd 

ata 

Rectifiers . . . "Stei>By-Step" service 

on Vacuum Tube and Transistor amlifiers 

. . . Speaker Systems . . . Screens 

. etc. . . . SCHElATlCS 

AND DRAWINGS ... We keep 

ou up-to-date on NEW developments in 

quipment everv month ALSO 

[ONTHLY SERVICE BULLETINS AND 

EW PAGES FOR YOUR LOOSE-LEAF 

lANUAL every month tor one year. Over 

50 pages— 8V2 x 11" Loose-Leai Practical 

lanual—The price? ONLY S9.95 in U.S.A., 

anada. Data is Reliable and Authentic, 

dited by the writer with 35 years of Exerience; 

18 years Technical Editor the 

lODERN THEATRE. (Cash, Check, or 

.0. No CODs.) WESLEY TROUT, EDI- 

OR, Bass Bldg., Box 575, Enid, Oklaoma 

73701. 

OXOFFICE :: January 15, 1973 

EQUIPMENT FOR SALE 

BERNZ-O-MAnC IN-CAB HEATERS. Exclusive 

factory authorized sales, service 

and parts. STANFORD INDUSTRIES, 311 

Waukegan Ave., Highwood, 111. 50040. 

(31 2) 432-0444 . 

35MM PROJECTION BOOTHS FOR THE 

ECONOMY MINDED EXHIBITOR. COM- 

PLETE. $1,500.00, Boxoffice, 2840. 

HURRY ON THIS ONEl 1100 pushback 

seats, all equipment and miscellaneous 

items. Contact immediately for real buy 

on lot. All in good condition. Theatre just 

closed. Slipper Theatre Supply, Inc., 1502 

Davenport, Omaha, Nebraska 68102. Phone 

(402) 431-5715. 

TWO RCA BX-80 projectors; two RCA 

9030 soundheads with solar cells. Excellent, 

$1,000,00. Phone (303) 423-7818, 

Denver, Colorado. 

GOVERNMENT SURPLUS: Super Panatar 

Anamorphic lenses, like new. only $195.00 

pair. Independent Theatre Supply, 2750 

East Houston, San Antonio, Texas 78202. 

Phone (512) 226-3508. 

CURTAIN MOTOR AUTOMATIC DE- 

VICES, list $659,00, like new $275,00. BSL 

anamorphics, list $800.00, like new $325.00 

pair. Old portables cheap 

16mm films, Boxoffice, 2853. 

or trade for 

ALUMINUM LETTERS, all sizes, low 

prices; Automaticket M. G. 2 unit machines, 

beautiful, $325.00. Complete booth, 

Simplex projectors, $2425.00, No junk here. 

Thousand bargains. Need anything? STAR 

CINEMA SUPPLY, 217 West 21st Street, 

New York, 10011. 

EQUIPMENT WANTED 

USED EQUIPMENT bought and sold. 

Best prices. Texas Theatre Supply. 915 

So. Alamo, San Antonio, Texas 78205. 

LENSES. Four Panavision 152 lenses. 

Alan Rubin, (202) 338-0707. 2812 Pa. Ave., 

N, W,. Washington, D. C. 20007. 

TOP PRICES PAID for soundheads, 

lamphouses, rectifiers, projectors, lenses 

and portable orojectors What hove you? 

STAR CINEMA SUPPLY, 217 West 21st 

Street, New York. 10011. Phone (212) 675- 

3515 

FILMS FOR SALE 

l&mm FILMS. Postcard brings bargain 

list. Ingo Films, P.O. Box 143, Scranton, 

Pa. 18504. 

16mm FAMOUS CLASSICS. State theatrical 

or private use. Illustrated catalog 

25c. Monbeck Pictures, 3621-B Wakonda 

Drive, Des Moines, Iowa 50321 

I6mm ieatures. Write Box 1261, Northland 

Center Station, Southfield, Michigan. 

FILMS WANTED 

PRODUCERS: Exhibitor needs X Films. 

If you're tired of late payments, no action 

distributors, conta'ct Abe Hearn, 130 Blue 

Hills Rd., North Haven, Connecticut. Telephone 

281-3794, 

BUSINESS 

OPPORTUNITIES 

THEATRE OWNERS AND MANAGERS: 

Make extra money promoting FILMS IL- 

LUSTRATED subscriptions m your lobby. 

No extra work involved. Write: First 

Media Press, 1121 Carney Street, Cincinnati, 

Ohio 45202. 

MISCELLANEOUS 

COMPLETE THEATRE LIST of the entire 

United States including Alaska and Hav/au. 

Comes complete in hard cover with 

theatre name, address, city and state, 

zip code, owner or affiliate, and number 

of seats. Also have same information for 

Canada. List for United States, $200.00. 

List for Canada, $175.00. Send check or 

money order to Theatre Information, Box 

606, Leadville, Colorado 80461. 

HOUS^ 

THEATRES WANTED 

DRIVE-IN THEATRES WANTED! Boston 

based theatre circuit seeks to acquire 

drive-in theatres anywhere in U. S. TOP 

DOLLAR PAIDI Write Boxoffice, 2750. 

WANTED TO BUY OR LEASE: Indoor or 

outdoor. Contact Mike Kutler, 2108 Payne 

Avenue, Room 212, Cleveland, Ohio 44114. 

(216) 696-4110. 

WANTED TO LEASE OR PURCHASE: 

Theatres within 200 miles of Fort Smith, 

Arkansas. Boxoffice, 2834. 

WANTED TO BUY: Outdoor and Indoor 

theatres in Illinois, Indiana, Missouri, 

Kentucky, Arkansas. Write Boxoffice, 2852. 

THEATRES 

FOR SALE 

WE SELL THEATRES. loe Joseph, Theatre 

Broker, P,0, Box 31406, Dallas 75231, 

Phone (214) 363-2724. 

FOR SALEl Excellent adult theatre building 

in Moline, 111. Terrific value at $75.- 

000 00. Write Midwest Theatres, 8816 Sunset 

Blvd., Los Angeles, Ca. 90069 for information, 

AMERICAN DRIVE-INS AVAILABLE. 

Bovilsky, 34 Botson St,, Glasgow, Scotland. 

COLUMBUS, OHIO. 500 seat indoor. 

Priced for quick sale, property included. 

Mike Kutler, 2108 Payne Ave. Room 212, 

Cleveland, Ohio 44114. (216) 696-4110. 

FOR SALE: Beautiful Drive-in Theatre. 

No competition, 40 mile radius. Reason 

for selling—^Poor health. Inquire Boxoffice, 

2845. 

ONLY THEATRES IN the area. Indoor 

and outdoor, midwest Wisconsin, County 

seat, county population 22,000. Town, 9,- 

800. 750 seats, new heating, air conditioning, 

front. Has office space rental, 

apartment above theatre. Drive-in has \0 

acres in city limits, 350 cars. Buildings 

and equipment in perfect condition. Both 

theatres are money makers. Live where 

you can relax. Total price $95,000.00. Will 

help finance. Don't wait. Write Boxoffice, 

2846. 

FOR SALE 

Northwest Theatre. MONEY MAKER. 

Retiring. $30,000.00 Down. Terms 

$700.00 Monthly. Write Boxoiiice, 2849. 

THEATRE, fully equipped. 160 seats. 

Long lease on building. 4,000 sq. ft. extra 

space for sound stage or second theatre. 

Two miles from U. C. campus on major 

freeway exit street. Call (415) 524-2151, 

or reply P. O. Box 601, Berkeley, Calif. 

400 SEAT INDOOR. Good equipment. Now 

operating and making money. Florida's 

west coast. Terms. Boxoffice, 2850. 

THEATRES FOR LEASE 

FOR LEASE, FULLY EQUIPPED, downtown 

San Francisco location, 180 seats. 

Recently renovated. Call (415) 775-0919, 

DRIVE-IN 

THEATRE CONSTRUCTION 

SCREEN TOWERS INTERNATIONAL— 

Drive-in construction, repairs. 10 day 

screen installation. (817) 642-3591. Drawer 

P, Rogers, Texas 76569. 

MARQUEES, SIGNS 

Designed, Engineered, Built, Erected, 

Maintained en Lecfse or purchase plan. 

BUX-MONT, Leasing and Maintenance. 

Horsham, Pa. (215) 675-1040. 

THEATRE SEATING 

THEATRE CHAIR UPHOLSTERING! Any 

where, finest materials, LOW prices. Custom 

seat covers made to fit. CHICAGO 

USED CHAIR MART, 1320 So, Wabash, 

Chicago, 60605. Phone: 939-4518. 

SPECIALISTS IN REBUILDING CHAIRS. 

New and rebuilt theatre chairs for sale. 

We buy and sell old chairs. Travel anywhere. 

Seating Corporation of New York, 

247 Water Street, Brooklyn, N.Y., 11201. 

Tel. (212) 875-5433. (Reverse charges). 

FIRST CLASS REBUILDING since 1934. 

Arthur Judge, 2100 E. Newton Ave., Milwaukee, 

Wisconsin. 

460 THEATRE SEATS, good condition. 

Make offer. (816) 231-1907. 

BUSINESS STIMULATORS 

BINGO CARDS, $5.75M, 1-75 Other 

gomes available. Olf-On screen. Novelty 

Games, 1263 Prospect Avenue. Brooklyn, 

New York. (212) 871-1460. 

Build aitendance with real Hawaiian 

orchids. Few cents each. Write Flowers of 

Hawaii, 670 S. Lafayette Place, Los Angeles, 

Calif. 90005. 

BINGO CARDS DIE CUT. 1-75, 1500 

Combination. Different color, 500 in each 

package. $5,75 per thousand. Premium 

Products, 339 West 44th St., New York, 

N. Y,, 10036. Phone: (212) CI 6 4972. 

Handy Subscription 

Order 

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MORE THAN THE 

NEXT TWO FILM 

PAPERS COMBINED! 

BY FAR 

The Industry s Best Buy 

FOR SUBSCRIBERS AND ADVERTISERS

Boxoffice-January.15.1973

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