Boxoffice-November.25.1950

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ON THE SCREEN! 

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IT THE BOXOFFICE! 

SATURDAY NEW RECORD! 

M-G-M's best Saturday of a 1st week in 

SUNDAY NEW RECORD! 

M-G-M's best Sunday of a 1st week in Music Hall history! 

Music Hall history! 

FIRST FOUR DAYS! 

M-G-M's second biggest First 4 days in Music Hall history! 

"KING ^LOMONS MINES" GETS DAY AND 

NIGHT LINES'.

WARNER 

BROS!

VERYWHERE 

'O 

OJruL itOJjJjipjJl/ 

KlOHNAGARKFRANKLOVEJOy^^-'SyZANN^"*''"-^^ 

i?> 

by I 

FIGURE 

OF THE 

WEEK 

FORE! 

The master golfer of them all, Ben Hogan. gives his screen counterpart the lowdown on how to smash em down if 

fairway. Playing Ilogan in 20th Century-Fox's "Follow the Sun" is Glenn Ford who is ready to break records on 't 

course and in theatres over the country next Spring. Anne Baxter co-stars as Mrs. Hogan with Dennis O'Keefe r* 

stellar role. Also watch for June Havoc and famed golfer Sammy Snead. 

(Advertisemt

i 

I 

- : Frances 

- 

,nji^>pi ; m 

^^cde oftAe iTio&on "Pictt/Jte /nduSt^ 

IE 

hTIONAL FILM WEEKLY 

lubl'd in Nine Sectional Editions 

BjN 

S HL Y EN 

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^^l 

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^V '^BER 2 5, 19 50 

58 

No. 4 

_^, 

COMPOS P. R. PLANS 

DVANCING from the status of theory 

lo the field of activity, the Council of Motion 

Picture Organizations last week gave its approval 

to two plans designed to improve public 

relations and theatre attendance. 

One plan, known as the Starmakers Contest, 

will seek to create public interest among theatre 

patrons in the selection of new screen personalities. 

While this is to be carried out on 

a national scale, it also has strong local aspects 

for patronage-building in the process of starmaking. 

The industry is expected to benefit, 

not only while the contest is being conducted 

but. also, from the resultant development of new 

stars chosen thereby. 

The second plan, a Film Festival to extend 

over a period of 60 to 90 days, would see the 

industry putting its best productions forward, 

backed by intensified national promotional efforts 

and supplemented with enthusiastic support 

at the local level. A similar plan was advocated 

last year, but it was tabled because it 

provided for an upsetting of clearances, among 

other reasons. Also, it came late in the summer, 

allowing too little time for proper preparation 

and launching of the project for the fall season. 

It is supposed that the COMPO plan will make 

an earlier start— perhaps as a Spring Festival. 

That would be a good idea, since the better films 

played, say from April through June, would be 

carried into the summer months for subsequentrun 

situations. 

The Starmakers Contest idea had its conception 

last spring when Leonard Goldenson of 

United Paramount Theatres saw in it the means 

for reviving public interest in the screen via the 

development of new personalities for which all 

branches of the industry felt a strong need. If 

conducted along uncomplicated lines, this can 

be an annual activity of great worth. As proposed 

at the COMPO meetings, the plan looks 

to be workable on all counts. 

A third proposal, which is being considered 

for later adoption, calls for a motion picture 

exposition. It would be initiated in New York 

the week prior to Labor day, to be followed by 

similar expositions in other key cities around 

the country. Built along the lines of fairs for 

food, home-making and other such enterprises, 

the public curiosity for seeing how movies are 

made and how a theatre is operated, along with 

related aspects of this business, should garner 

much public goodwill. If it could be "packaged" 

and sent on a tour across the country, in charge 

of experienced and capable management, the 

chances of possible failure here and there would 

be held to a minimum, if not avoided. 

The two COMPO-approved plans and the one 

pending plan are practical and practicable. They 

can be made to serve as permanent bases on 

which to build the continuing program of public 

relations that the industry needs so much. Time 

is of the essence. So let's not dally with these 

ideas. If they have bugs in them, smoke them 

out—but fast. Then let's get them going without 

further adci. 

TV Steals Our Thunder 

Not only is television stealing the play from 

motion pictures by dominating the advertising 

pages of newspapers, it is stealing some of the 

industry's thunder in its selling of what television 

has to offer but which the motion picture 

has more of and which is ever so much better. 

For one thing, under the sponsorship of the 

American Television Dealers and Manufacturers, 

full-page ads are appearing around the country 

plugging the child appeal of television and then 

selling the variety of entertainment it offers. 

Athletic events; music—orchestras, singers, instrumentalists; 

make-believe puppet shows; news 

events; laughter. These are some of the things 

stressed in the institutional copy, appropriately 

illustrated in "scene from the plav" fashion. 

An advertisement from Motorola follows in this 

pattern with copy and illustration on "A night 

at the opera!" . . . "Taking the kids to Washington!" 

. . . "A Plus for the ladies!"—covering 

fashions, home-making and the like. 

The movies offer all of these varieties of entertainment 

and, as we say above, more of it and 

better. But we seem to be letting television steal 

our stuff and outsell us. 

Not only can we show Washington, for example 

—but every capital in the world—and in beautiful 

color! What's more we have similar films 

on all of the states in the L^nion. And we can 

show them with the panoramic fullness and pictorial 

perfection not attainable through television. 

Style? Fashion? Home-making? Sports and 

athletic events? Puppet make-believes? Our 

film vaults are filled with the finest of such 

subjects. But they have been sadly overlooked by 

exhibitors and distributors. Not only do we have 

special style subjects of timely value, but we 

keep renewing them and keep reporting changes 

through our newsreels. The idea that our newsreels 

have been eclipsed by TV news shots is 

a fallacious notion; a defeatist attitude. Admittedly, 

our newsreels have room for improvement—but 

there's plenty in them which TV 

cannot touch and which can be capitalized, if 

we'll only get out and sell. As for operatic subjects—we 

have many of them, both in features 

and shorts; and plenty of tuneful, colorful musicals. 

The same goes for every other type of 

entertainment and a variety of educational and 

informational subjects. 

The fact is. we've got diamonds—of Tiffany 

quality—right in our own backyard, but. while 

looking elsewhere and hoping for miracles, we 

are letting ourselves be out-dazzled and blinded 

by dime-store cut glass. 

\Jc^^^ yO^lyUf/t^*^^

STARMAKERS POLL. FESTIVAL, 

TOP COMPO P.R, PROGRAMMING 

Industry Public Relations 

Campaign on the March; 

Go-Ahead Sign Given 

NEW YORK—The industry's public relations 

campaign is on the march. The 

executive committee of the Council of Motion 

Picture Organizations has approved 

a "Starmakers" contest, a plan to stage 

film festivals backed by national advertising 

campaigns, and will undertake to tell 

newspaper executives of the cultural and 

economic values of motion pictures in a 

series of 13 full-page institutional advertisements 

to be placed in Editor and Publisher. 

In addition to approving the "Starmakers" 

contest which will be in form of a nationwide 

poll to pick the most popular starlets and 

the film festivals, the executive committee 

named Fred J. Schwartz, of the Century circuit, 

to explore the possibilities of a motion 

picture exposition which he proposed, 

and theatre equipment, with stars from 

The tentative plan which Schwartz outlined 

calls for an extensive exposition at the Grand 

Central Palace in New York next Labor day, 

with the exposition to be taken to other 

cities, as requested. The project would include 

displays showing the growth of the industry, 

theatre operation, studio production 

Hollywood to rotate in appearance over a 

nine-day period. 

The two-day session of the executive committee 

was filled with shirtsleeve activity. 

A resume of action taken follows: 

Movies on the March: This film festival 

plan outlined by Max E. Youngstein of Paramount 

was approved and Youngstein was 

named chairman of a committee to be set up 

for further study. The campaign would be 

on a national scale backed by national advertising 

and exploitation, with producers 

and distributors supplying the best possible 

pictures and avoiding repetition of types of 

pictures, such as a sequence of westerns and 

musicals. 

Starmakers Contest: Approved. Ned E. 

Depinet. president, named Leonard H. Gold- 

In the Works: 

STARMAKERS CONTEST ... national 

poll by patrons to pick top 

starlets through series of short subjects. 

MOVIES ON THE MARCH . 

. . film 

festival on national scale, backed 

by national advertising with all 

companies participating in providing 

top product. 

INSTITUTIONAL ADVERTISING 

... A series of 13 full-page advertisements 

in Editor and Publisher, 

to inform newspaper executives of 

cultural and economic value of the 

industry. 

enson of United Paramount Theatres chairman 

of a committee to .supervise its operation. 

Hollywood majors would select three 

starlets each and independent producers 

would select six. for a total of 30. They would 

appear in a series of .six 10-minute shorts, 

five at a time. Theatres playing them will 

supply COMPO ballots on which theatregoers 

will select their candidates for stardom. 

Provision will be made for write-ins. The 

winners of each reel will appear in a seventh 

reel. The six winners will be given awards 

at a Hollywood banquet similar to that 

staged for the Academy Awards. 

Exhibitor dues: The monthly system of 

billing having been found unworkable, it was 

decided that payments should be made on 

the basis of rentals for the calendar year 

1949 at the same rate of one-tenth of one 

per cent as previously decided. They can be 

paid either as a lump sum, semi-annually or 

quarterly. Pledge cards explaining COMPO 

aims will be mailed exhibitors who will indicate 

on them what method of payment 

they prefer. Distributor contributions will 

match those of exhibitors. Exhibitors who 

do not pay dues will be approached by mem- 

Hope for a Compromise With TOA 

NEW YORK—No decision was reached dueing-distributing company and a theatre 

company. 

during the week on the request of the 

Theatre Owners of America for fuller representation 

on the executive committee that Gamble and he would get together 

Depinet said Monday it had been agreed 

of the Council of Motion Picture Organizations 

and for limitation of COMPO op- 

continued to consult with members of 

"next week." In the meantime. Gamble 

his 

erations to the national level. 

A decision 

may be reached within the next few days. 

Ned E. Depinet, COMPO president, and 

Ted R. Gamble, chairman of the TOA 

committee, met briefly Monday (20 1 after 

the TOA committee had met Friday (17) 

night and again the following day. Then 

Depinet had to leave for the coast in connection 

with the split of RKO into a pro- 

committee. Some of them remained here 

while most of them returned to their 

home offices elsewhere. 

Depinet had been empowered by the 

executive committee to select a COMPO 

commitee headed by himself to meet with 

the TOA unit or to conduct negotiations 

alone. He expressed confidence that differences 

could be ironed out. 

bers of a special committee who will urge^ 

them to support COMPO. 

Press Relations: A plan of Charles E. Mc-. 

earthy, information director, was approved. 

It calls for 13 full-page institutional advertisements 

within a year in Editor and Publisher, 

newspaper trade journal, telling the 

economic and cultural values of films. Other 

industries publish such ads. The cost was 

estimated at between $5,000 and $6,000. 

Legislation: Depinet was authorized to name 

a permanent legislative unit on a national 

level. It would aid in local problems only if 

invited. 

Excess profits tax: No definite action was 

taken, but the feeling was that if members 

of COMPO cannot reach a common agreement, 

then the component units can handle 

it 

individually. 

Defense Cooperation: A revised version ol 

the Motion Picture Industry Council plar 

for cooperation in the production of film; 

for the government in connection with defense 

was approved. It will await a goahead 

signal from the government. The ides 

is to avoid the waste and confusion of thi 

last war, and to keep such production in th' 

hands of private enterprise. It does not af 

feet exhibition or distribution. 

Fan Magazines: Arthur L. Mayer, executiv 

vice-president, was authorized to negotiat 

with them to the end that they become asso 

ciate members, but without vote except a 

the annual meeting. 

Children's Film Library: It was voted t 

complement library operations and to try t 

increase the availability of such films throug 

the Motion Picture Ass'n of America an 

individual distributors. The job was assigne 

Mayer. 

Seminars: It was voted to proceed wit 

arrangements to hold at least one at a plac 

to be decided on by a committee headed V 

Gael Sullivan, executive director, Theati 

Owners of America. 

Minnesota objection: Leonard Goldenso! 

perhaps in association with Trueman T. Reir 

busch. National Allied president, was name 

to go to Minneapolis to confer with Benn 

Berger, who has raised objection to formatio 

of a local COMPO committee, so that or 

can begin functioning there. 

Youth Conference: Depinet was authorize 

to select representation at the Mid-Centui 

White House Conference on Youth. 

Assistant Treasurer: Samuel Rosen

1 

What 

' 

a 

' 

viewpoints 

DRIVE-IN SELLING BEING DONE 

ON CATCH-AS-CATCH-CAN BASIS 

Jales Managers Treat Each 

Jeparately and Probably 

Aîll Continue to Do So 

NEW YORK—There is no general sales 

olicy for drive-ins and there isn't likely 

be one. The problem has become so 

omplicated that general sales managers 

on't like to talk about it. 

Now that the drive-in total has reached 

1,472, which is 12.8 per cent of the total of 

jlm theatres in this country, they can't be 

liven a general brushoff with 120-day films 

r revivals. The novelty of sitting out in 

ne moonlight with the family to watch picires 

has worn off and the patrons demand 

etter films. 

AN'T EVADE NEW CUSTOMERS 

, There are places where exchange managers 

lave to listen to these demands. If a driveii 

operator offers more for a picture than a 

osed house, the manager can't simply say; 

kw, go away! We have to protect our old 

istomers." 

There's a -provision in the antitrust desion 

barrmg the favoring of old customer,,. 

to do about it has been the topic of 

[;ated discussion in both regional Allied and 

fieatre Owners of America unit conventions, 

r/ery effort to date to get some statemen; 

I policy from sales heads of the large cominies 

has been met with complicated verige 

that requires interpretation. 

Universal-International ran into sales re- 

;tance at Denver and offered a picture first 

n to four drive-ins. This didn't damage 

e established houses there, but it turned 

sizable income for U-I. 

Dther distributors were quick to study the 

issibllities. 

(Since then some companies have sold oc- 

|5ional pictures to drive-ins on a percentage 

• Sis to find out about the income, and us- 

Uy this has resulted in a demand for earlier 

IS. 

— 

Drive-In Gets MGM Film 

Same Time as 1st 

Run 

NORTHAMPTON, MASS.—The Calvin 

Theatre here, de luxe first run, recently 

discovered that it was running MGM's 

"Summer Holiday" at the same time that 

the film was being shown by the Sundow-n 

Auto Theatre on Route 202, about 

15-minutes' ride to the south. 

The Calvin put the film in from November 

15 through November 18 and the 

drive-in started it November 17 and ran 

through November 18—weekend playing 

time. The Calvin management protested 

that it had not been informed of the 

drive-in booking. It charges 60 cents. 

The drive-in charges 40 cents and admits 

children free. 

drive-ins caused a general rush to install air 

conditioning, new seats and other improvements. 

This has been going on for more 

than a year. 

Some drive-ins are still satisfied with old 

product, but the number has been declining. 

MGM, as a rule offers second, third and 

subsequent run film to the better class driveins 

and treats them on the same basis as 

closed houses. Fly-by-night setups using a 

sheet for a screen just can't buy MGM product. 

Rodgers calls them "unfair competition." 

First runs are offered by some companies 

to drive-ins where conventional theatres will 

not buy the distributor's product at what 

the distributor considers a fair price. One of 

these situations confronted Universal-International 

in Michigan recently. 

"We analyze each and every situation as 

it relates to our business," says William A. 

Scully, vice-president and general sales manager, 

by way of explanation, "and we negotiate 

a deal on the best run we have available." 

Andy W. Smith jr., vice-president and general 

sales manager of 20th Century-Fox, .says 

he prefers to give drive-ins delayed runs, but. 

if they wish it, they can compete or buy on 

the same basis as the first neighborhood run 

where the situation warrants it. First run 

product is definitely not available for outdoor 

showings. This policy is based on wliat 20th- 

Fox considers to be its "responsibility to protect 

regular first run theatres against inroads 

by drive-ins." 

Every drive-in is different at RKO, according 

to Robert Mochrie, vice-president in 

charge of domestic distribution. He admits 

that open air theatres are "a large, recognized 

factor" in the company's business and 

that some "have a definite place in the clearance 

scheme," but he would not go into detail 

on this. 

Ability of drive-ins to pay film rental 

"takes precedence over other considerations,' 

says William J. Heineman, vice-president in 

charge of distribution for Eagle Lion Classics. 

The company has sold first, second, third 

and sub-runs to drive-ins, but has no definite 

policy on this. 

"We handle each situation individually, as 

it arises," says James R. Grainger, executive 

vice-president of Republic. 

Paramount has the same policy. 

Meanwhile, the Arkansas Independent 

Theatre Owners Ass'n was planning to go 

ahead with its fight against drive-in operators 

who admit busloads and carloads of patrons 

for a single price and who use boxtops 

for admissions. Sam Kirby, president, 

reiterated the stand of the association this 

week. He said his organization will submit 

the matter to the bureau of internal revenue 

to determine whether this type of admissions 

is within the ticket laws of the federal government. 

iiRECAST STABILIZATION 

The situation may be stabilized in 1951 

a time at least. It is known that five 

w England drive-ins, some in New York 

te and a sizable number in the middle 

' it are for sale. This had a tendency to 

i-w new construction even before the new 

^'ernment regulations went into effect. 

j5ut there are still plenty of buyers who 

t 'e convinced themselves they have the sect 

key to successful operation, including a 

t ee-year payoff on the investment. 

it the Houston TOA convention William 

1 Rodgers, vice-president in charge of dis- 

Cmtion for MGM, said he wouldn't sell picties 

to drive-ins admitting patrons by the 

t load or truck load on two admissions. 

s 

a result BOXOFFICE made inquiries as 

t MW other sales managers felt about this 

a well as among some drive-in operators. 

1 

were varied. It was admitted 

t t drive-ins have cut into the grosses of 

Si >nd string closed houses without air cond 

oning. in many places the opening of 

Plan Institutional Ad Campaign for Drive-Ins 

KANSAS CITY—A national cooperative 

institutional advertising campaign to sell 

the drive-in theatre as a family-type entertainment 

is being prepared by the drivein 

division of Commonwealth Theatres 

which is headed by Jack Braunagel. 

Using the slogan, "The whole family 

would enjoy a drive-in movie tonight." 

Commonwealth executives believe active 

participation by outdoor exhibitors across 

the country could spot highways from one 

coast to the other with one-sheets, threesheets, 

24-sheets and posters selling the 

message. The campaign will be started 

May 1 and will continue through June. 

The program will be undertaken by Commonwealth 

circuit and Braunagel said that 

from reaction of other drive-in theatremen 

with whom he had talked he expected 80 

per cent cooperation in this area. 

Each participating drive-in, he said, 

would be asked to post two 24-sheets, 

snipe 25 three-sheets, 100 one-sheets and 

100 window cards, all with l-he phrase imprinted. 

Special paper will be printed by 

Commonwealth and Braunagel estimates 

that the cost of the campaign for participating 

outdoor theatres will be about five 

cents per speaker per week for the six 

weeks. 

"The object," he said, "Ls that no matter 

where the motorist drives he will be subjected 

to the phrase: The whole family 

would enjoy a drive-in movie tonight." 

Braunagel and Commonwealth are inviting 

drive-ins all over the country to 

participate and Braunagel has started 

sending out letters to owners of outdoor 

houses in this area. He urged that interested 

parties contact him if they wish to 

participate so that Commonwealth can 

add to its paper and printing order. 

:OFFICE : 

: November 25, 1950 

^

' 

TOA and Distributors Meet 

November 29 on Arbitration 

New request for conference made a week 

ago by Sam Pinanski, president, to company 

heads elicits only favorable responses to 

date but not all replies in. 

Government Okays SO-Day 

Extension for 20th-Fox 

Department of Justice agreeable to extension 

beyond expected December 6 deadline 

for filing divorcement plans; Otto E. Koegel. 

company chief counsel, believes that a consent 

decree can be reached before extension ends. 

* 

Two Allied Regional Units 

To Convene Next Week 

Independent Exhibitors. Inc.. to meet in 

Boston December 5 at Copley Plaza hotel; 

Allied Theatre Owners of Gulf States scheduled 

conclave in New Orleans at Roosevelt 

hotel December 5, 6. 

Georgia Exhibitors Plan 

Public Film Festival 

Motion Picture Theatre Owners and Operators 

of Georgia intend to hold gala premiere 

on each day of four-day convention in 

May, J. J. Thompson, president, disclosed. 

-K 

lATSE Starts Negotiating 

Wage Boost for Exchanges 

Union representatives and committee for 

eight major distributors meet in New York 

to discuss new contracts for 6,000 employes 

in 32 exchange cities; existing pacts will expire 

December 1. 

Formal Signing Set Dec. 4 

For Anglo-U.S. Film Pact 

Rupert Somervell, undersecretary of the 

British Board of Trade, is scheduled to arrive 

in New York December 1; Eric Johnston 

and Ellis Arnall will be American signers. 

* 

MGM to Tour Tvvô Prints 

Of 'MGM Story' in U.S. 

To be sent to key cities throughout the 

country for showings to exhibitors, all MGM 

employes and the press and radio starting 

November 27; for general public late in 

January. 

Major Television Stations 

Plan to Make Own Films 

Chicago meeting of ten TV units considers 

formation of million-dollar company owned 

by 40 stations to produce films running 15, 

30 and 60 minutes; rap "canned" product. 

CBS Says TV Set Makers 

'Confusing Color Issues' 

Radio Corp. of America and other companies 

deliberately seek to delay color television 

by injunctions which "refuse to permit" 

the U.S. district court in Chicago to 

go to a final decision. 

10 

lop Exhibitors Meet 

On 'Better Films' 

NEW YORK—Plans to 

maintain dominant 

position of the film theatre in the 

entertainment world in the face of increasing 

competition, including television, 

have been under discussion by a number 

of leading exhibitors and circuit heads. 

They met here initially Pi-iday il7) with 

S. H. Fabian and R. J. O'Donnell as 

hosts, and the talks have continued informally 

since then. 

Under consideration was a plan to meet 

with company presidents and impi-ess on 

them the importance of more outstanding 

attractions to encourage theatre attendance. 

Fabian said this point also 

would be driven home at conferences with 

Hollywood production executives. 

Nathan L. Halpern, television consultant 

for Fabian Theatres and Theatre 

COMPO Program 

(Continued from page 8) 

ance it will be selected if the plan goes 

through. 

Tax Inequities: 

The committee approved a 

resolution made by Coyne for Texas exhibitors 

that COMPO take up with the government 

inequities in excise tax laws Involving 

admission of the military and children. 

Communications to COMPO: It was voted 

that when writers of letters to committee 

members asking for action on a plan do not 

receive a reply in ten days, they can assume 

that their plan has received a vote of approval. 

Fair Trade Code: A crowded agenda prevented 

consideration of a plan for an industry 

conference with the Federal Trade Commission 

looking toward formulation of such a 

code, possibly with the aid of the Department 

of Justice. This was to have been offered 

by Ellis Arnall, president of the 

Society of Independent Motion Picture Producers. 

He will submit details by letter to 

Depinet and Mayer, with the hope it can be 

taken up at the next committee meeting. 

Arnall realizes that the COMPO constitution 

does not envisage action on any such a matter 

but he feels COMPO is an ideal medium 

and should be used. 

Action Tabled: Public relations stuffers in 

company reports to stockholders were not recommended 

but it was felt company presidents 

could include some institutional publicity 

in annual reports. Action on the addition 

of "newsettes" at the end of newsreels 

was held in abeyance. 

To Hear Oral Summaries 

In B&K Case January 2 

CHICAGO—Oral summations In the hearing 

brought about by a Balaban & Katz petition 

to modify the Jackson Park decree will 

be heard on January 2 before Federal Judge 

Michael Igoe. Alfred Teton, Balaban & Katz 

attorney, will have 20 days to file a memorandum 

giving his summary of the case. 

Owners of America, was consulted on 

television competition. Large-screen theatre 

television came in for discussion. 

Fabian reported that Radio Corp. of 

America now has set up a regular production 

schedule for its theatre television 

equipment, and the hope was expressed 

that commitment of a mass order 

might result in decreased costs to 

exhibitors. RCA equipment has been selling 

at about $25,000. 

Attending the meeting also were Sam 

Pinanski, Ted R. Gamble, George Skouras, 

Walter Reade jr., Fred J. Schwartz, Samuel 

Rosen, Arthur H. Lockwcod. Leonard 

H. Goldenson, Charles Skouras, Martin 

J. Mullin, Mitchell Wolfson, E. C. 

Grainger, Elmer Rhoden, and Robert 

Wilby. 

Third Dimensional 

Films in '51 Seen 

CHARLOTTE — Third dimensional filr 

will be on the screen in 1951, Samuel J. P 

nanski, president of the Theatre Owners 

America, predicted at final sessions of tl 

38th annual convention of the Theatre Owi 

ers of North and South Carolina here Mond: 

and Tuesday (20-21), 

Pinanski also told of new developmen 

which will see all films produced in color ai 

said that plans are being made for the filn 

ing of stage attractions as they are performi 

on the stage. 

Jonas Rosenfield, 20th-Fox advertisii, 

manager, urged exhibitors to emulate tl, 

advertising programs of the television indu 

try. "One out of every ten lines of newspapj 

advertising is promoting television," he sai 

urging a similar program for films. 

H. D. Hearn of Charlotte was elected pres, 

dent of the group at final sessions here Tue 

day (21). Other officials chosen were J. 

Harvey, Clover, S. C, vice-president, and R. 

L. Champion. Wilson, N. C. 

Elected to the board of directors were Ha^ 

old Armistead. Easley, S. C; H. E. Buchana: 

Hendersonville, N. C: H. H. Everett, Cha 

lotte; Ed J. Haley, Raleigh, N. C; W. 

^ 

Hendrix jr., Reidsville. N. C; Howard Ande* 

son, Mullins, S. C: Jimmy Earnhardt. Ede 

ton. N. C: H. F. Kincey. Charlotte; T. A. Li 

tie, Charlotte; J. C. Long. Charleston, S. C 

Roy Rowe, Burgaw, N. C; A. F. Sams i 

Statesville, N. C; Ben L. Strozier, Rock H^ 

S. C, and George D. Carpenter. Valdese, N. 

Rodgers Meets Exhibitors 

CHICAGO—William F. Rodgers, MG 

vice-president in charge of sales, remain! 

here for meetings with exhibitors in the loij 

and surrounding areas on MGM sales poUcj 

dLscussed at a regional sales meeting ho 

the previous two days at the Ambassador Ei' 

hotel. He had expected to return to N 

York as soon as the se.ssions ended. 

BOXOFFICE November 25. lO 

4

: 

NEW 

JiKO SPLITS PRODUCTION SALES 

FROM EXHIBITION BUSINESS 

ijeparate Companies May 

;tart Functioning About 

>nd of the Year 

YORK — Radio-Keith-Orpheum 

lorp. has completed plans for splitting its 

lieatre and production and distribution 

btivities into two companies as originally 

;)ntemplated in the consent decree signed 

!,any months ago. 

lit is planned to have the new setup in efct 

by the end of this year. 

This apparently means that the longi-awn-out 

I 

discussions for sale of Howard 

jughes' stock to Harry Brandt have been 

i'opped. 

BGANIZED IN DELAWARE 

iThe two new parent corporations contem- 

(ated by the consent decree have been or- 

;,nized in Delaware with the names of RKO 

jctures Corp. and RKO Theatres Corp. The 

:tures corporation will acquire the picture 

oducing and distributing assets and the 

eatres corporation will take the theatre asts. 

According to Ned E. Depinet, president 

idio-Keith-Orpheum Corp., the new comnies 

have authorized the filing of applicains 

to list their common stock on the New 

)rk Stock exchange and to register this 

lek under the Securities Exchange Act of 

;!4. 

rhe directors of Radio-Keith-Orpheum 

ve designated the directors of the new 

inpanies as follows: 

êw picture company: Howard R. Hughes 

d Noah Dietrich, president and executive 

e-president, respectively, of Hughes Tool 

.; Francis J. O'Hara jr., attorney in Wash- 

J;ton, and Ned E. Depinet and J. Miller 

nlker, president and vice-president, respectely, 

of RKO. 

few theatre company: Maurice H. Bent, 

i|'estment banker associated with Merrill, 

I'lch, Pierce, Penner & Beane; James T. 

imn, vice-president of Mellon National 

Bnk & Trust Co., Pittsburgh; J. P. Dreibel- 

K vice-president of Bankers Trust Co.; Ben- 

Bming Sessel, vice-president of Irving Trust 

P, and Sol A. Schwartz, executive vicei: 

sident of RKO Theatres, Inc. 

' L OFFICERS ARE LISTED 

'he boards of the two companies have 

lined the following officers: 

few picture company: Noah Dietrich, 

C|rinnan of the board; Ned E. Depinet, 

Pfsident: J. Miller Walker, vice-president, 

serai counsel and secretary; William H. 

C rk, treasurer; Garrett Van Wagner, contiler; 

Walter V. Derham and Edwin J. 

Sf.th jr., assistant treasurer, and Joseph J. 

Li b, assistant secretary. 

ew theatre company: Sol Schwartz, presit 

It; William W. Howard, vice-president; 

Tmas F. O'Connor, vice-president and 

Insurer; William F. Whitman, secretary; 

Per R. McMahon, controller; Edward W. 

A ry, Harold E. Newcomb, John E. Red- 

" id and Alex E. Reoch, assistant treas- 

Levy Sees Court 'Blow' 

To Competitive Bidding 

NEW YORK—A "serious body blow" to the 

position taken by distributors that they have 

to resort to competitive bidding when two 

competing theatres seek the same run has 

been dealt by the action of the U.S. District 

Court in Maryland in dismissing two suits 

brought by the Windsor Theatre Co., operating 

a Baltimore neighborhood house, against 

the Walbrook Amusement Co. and others, according 

to Herman M. Levy, general counsel 

of the Theatre Owners of America. 

One of the complaints sought money damages 

and the other sought injunctive relief. 

It was alleged that there had been illegal 

conspiracies in restraint of trade because 

certain distributors were refusing to license 

films to the plaintiff for "first-neighborhood 

run." No distributors were made defendants. 

Levy said that the decision, unless upset 

on appeal, is "encouraging to those who have 

felt that distribution has been employing 

competitive bidding unnecessarily," and that, 

on the other hand, it may discourage "those 

who, under competitive bidding, have at long 

last obtained the privilege of negotiating for 

a particular run previously not open to them." 

Levy quoted one pharagraph from the decision. 

It read: 

"As counsel for the defendants has well 

urers; Louis Joffee and Milton Maier, assistant 

secretaries. 

RKO was the first major company to reach 

a consent decree agreement with the Department 

of Justice. The decree was dated Nov. 

8, 1948, and was scheduled to become effective 

Nov. 8, 1949. but declining business 

made it necessary for Radio-Keith-Orpheum, 

the holding company which controls RKO 

Radio Pictures and RKO Theatres, to ask 

the court for a postponement. The court 

granted an extension to Dec. 31, 1950. This 

postponement was approved by the directors 

of RKO July 25. 

The stockholders were informed at that 

time that the studio overhead had been reduced 

$2,000,000 per year, but that other 

financial problems were involved. Between 

Oct. 2, 1948, and March 31, 1950, the consolidated 

net profits of the theatre subsidiaries 

aggregated $8,203,377 and the combined 

net losses of the picture subsidiaries aggregated 

$4,431,016. Between Oct. 2, 1948, and 

the following March, Radio-Keith-Orpheum 

received $5,000,000 as dividends from the theatre 

subsidiaries and advanced $3,000,000 to 

RKO Radio Pictures. 

One of the principal advantages of continuing 

the integrated operations at that 

time was the fact that the losses of the picture 

unit cut down taxes for the holding 

company. 

pointed out, the substance of this case is 

simply this: Two theatres directly across the 

street from each other were in active competition. 

Each distributor had to do business 

with one or the other on first availability 

of pictures in the zone. Some of the eight 

major distributors preferred to do business 

with the plaintiff but the majority preferred 

to continue their long previously satisfactory 

business with the defendants. In doing so 

they exercised what I understand still to be 

clearly their undoubted and important right 

to select their customers. In doing so they 

were actuated only by the ordinary business 

motives of making more money from pictures 

from an established customer owning a larger 

and more productive theatre." 

Levy added a word of warning. 

"This decision," he said, "does not condone 

illegal discrimination, for example, discrimination 

impelled by strong buying power, by 

distributors in the granting of a specific run 

to one of two given competitive theatres. It 

decided only that the distributors in question, 

acting independently, did not illegally discriminate 

in granting the particular run as 

they did; that they were actuated, rather, by 

what the court called 'ordinary business interests'." 

Another reason for the delay was that RKO 

had an $8,500,000 revolving credit (fully 

borrowed) carrying interest at two and onehalf 

per cent guaranteed by the assets of the 

two companies. Ten million dollars will be 

transferred from the theatres unit to the new 

picture and distribution company, and this 

will be available if no extension of the bank 

credit can be obtained. 

Over a period of many months negotiations 

were carried on by Harry Brandt with Howard 

Hughes' representatives for purchase of 

Hughes' 929,020 shares in the new theatre 

company when organized. Hughes will have 

the same number of shares in each of the 

two companies as he now holds in Radio- 

Keith-Orpheum. 

Hughes does not have to sell. In this respect 

the RKO consent decree differs from 

Paramount. He must transfer his voting 

rights into one or the other of the companies 

to a trustee. He has already announced that 

he will trustee the theatre stock, but this 

doesn't affect his right to sell his holdings in 

either the new theatre company or the new 

picture and distribution company. Meantime 

he will have the income from both. 

Business picked up in the third quarter of 

1950 for both companies and the general conviction 

that further improvement is in sight 

is believed to have caused Hughes to postpone 

negotiations for a theatre sale. 

BC OFFICE : : November 25, 1950 u

T 

A 

and keep winning witit 2 

DECEMBER 

ERICAN 

GUERRILIA 

IN THE PHILIPPINES 

TECHNICOLOR 

FOR HEAVEH'S SAKE 

AIL ABOUT EVE 

JANUARY 

HALLS OF 

MONTEZUMA 

TECHNICOLOR 

IB 

THE MUDLARK 

THE MAN yim 

CHEATED HIMSE!

QUALITY PICTURES A MONTH! 

FEBRUARY 

10 CLIMB THE 

lEST MOUNTAIN 

! TECHNICOLOR 

fRTEEN HOURS 

E SWORD OF 

qONTE CRISTO 

CINECOLOR 

M 

MARCH 

LL ME 

MISTER 

TECHNICOLOR 

FOLLOW 

THE SUN 

THE SCARLET PEN

: November 

i 

PCCITO SEES RENTALS RUNNING 

THIRD OF SMALL HOUSE TAKES 

Overhead, Including Film 

Costs. Slightly Over $1 

Per Seat Per Week 

NEW YORK—Film rentals are running 

from 33 per cent of grosses in the smaller 

theatres of the west coast, according to a 

survey made by Rotus Harvey, chairman 

of the board of directoi-s of the Pacific 

Coast Conference of Independent Theatre 

Owners. Many of these theatres are the 

so-called "distress" theatres with seating 

capacities running from an average of 329 

to 856. 

In some cases rentals are higher for groups 

of subsequent run houses than for first runs. 

This is noticeable in the 500 to 699-seat group 

with average grosses of $800 per week. First 

runs in this grouping average 35.81 per cent 

for rentals and the subsequent runs average 

36 per cent. 

OVERHEAD DETERMINED 

Overhead, including film rentals, in houses 

under 500 seats runs close to $1 per seat per 

week. In the second grouping, houses from 

500 to 699 seats, overhead runs less than $1 

per seat. In the 700 to 1,000-seat houses 

weekly overhead averages slightly higher 

$943 for first runs and $745 for subsequents. 

In all six groupings, however, the film rentals 

are close to 35 per cent. 

The survey covered eight western states. 

Because he knew that exhibitors would hesitate 

about supplying confidential figures over 

their signatures, Harvey sent out what he described 

as "pink sheets" and asked for the 

information. His report does not say how 

many sheets were sent out or how many theatres 

replied, but he states that the results 

were "gratifying" and he believes the figures 

are true. 

The questionnaires were correlated and the 

detailed information resulting from this was 

consolidated into tabulations. Harvey renews 

his plea for "package" deal.s—meaning entire 

programs—similar to those Universal sold 

years ago. 

MANY 'FORCED TO CLOSE' 

There are 8,000 to 10,000 theatres in the 

United States that fit into the three principal 

groupings of his survey, Harvey points out, 

and he makes the assertion that many of 

these are being forced to close. 

"I recognize the fact that perhaps the 

greatest portion of the theatres reporting to 

me were the ones that are in distress, but it 

is not a very nice picture, especially in the 

light of the number of que.stionnaires returned 

to us," Harvey comments. "The reason 

for the subsequent runs showing the 

greater loss, in most of these instances, is 

probably because they have union help in 

projection rooms and other departments, but 

tht figures definitely prove that the smaller 

situations are in trouble and it is up to us 

to do something about it. I am hoping the 

film rental committee will take these figures 

into consideration and try to figure out what 

can be done." 

— 

THREE SKOURAS BROTHERS AT PIONEERS DINNER 

The three Skouras brothers, each a leader in the motion picture industry, are 

shown at the annual dinner of Motion Picture Pioneers in New York last week when 

Spyros Skouras (left) was named Pioneer of the Year. The presentation is being 

made by Charles Skouras (second from right) as George Skouras and George Jessel 

(right) look on. Jessel was master of ceremonies at the fete. 

Harvey's first tabulation was for first runs 

under 500 seats grossing up to $500 per week. 

This grouping shows an average weekly compensation 

for an exhibitor as manager of 

$51.50 per week, but all the other classifications 

show a weekly loss, "not including compensation 

to exhibitor for managing." 

The figures in detail are: 

First runs under 500 seats 

Grossing up to $500 weekly 

Average seating capacity 321 seats 

Average gross per week $380.00 

Average weekly film rental. .. .39 '/u% or $150.50 

Average weekly overhead $178.50 

Average weekly profit without any compensation 

to exhibitor as manager.. ..$..51. 50 

Subsequent runs under 500 seats 

Grossing up to $500 weekly 

Average seating capacity 

349 seats 

Average gross per week ...$435.00 

Average weekly film rental 33';r or $143.55 


Average weekly loss, not including compensation 

to exhibitor for managing.. ..$58.55 

(Editor's nole— It will be noted that lor some unexplained 

reason the average gross ol the subsequents 

in this classification is higher than the first 

runs, the rentals lower, but the overhead tor the 

subsequents is $350 compared with $178.50 for the 

first runs. Usually the reverse is true.) 

First runs from 500-699 seats 

Grossing to $800 weekly 

Average seating capacity 538 seats 

Average gross per week $577.00 

Average weekly film rental. ...35.81';! or $161.12 


Average weekly loss not including compensation 

to exhibitor for managing. .$67. 12 

Subsequent runs, 500-699 seats 

Grossing to $800 weekly 

Average seating capacity 550 seii 

Average gross per week $6671 

Average weekly film rental 36% or $185' 

Average weekly overhead $482) 

Average weekly loss not including compensation 

to exhibitor for managing....$Of 

(Editor note— In this classification the subseques 

gross more than the first runs, but rentals and ov 

head of the subsequents is practically the samev 

the first runs.) 

i 

First runs, 700-1,000 seats 

Grossing to $1,500 weekly 

Average seating capacity 856 se;* 

Average gross per week $1,375) 

Average weekly film rental 38

. 

' The 

: November 

: 

COLOR FILMS FOR HOLIDAYS 

AMONG DECEMBER RELEASES 

3 Features Are Lined Up, 

/ith Comedies in Lead; 

nder '49 Figure 

NEW YORK—At least 30 features, iniding 

six in color, will be available to 

hibitors for the Christmas holiday seaa. 

The six color films include four in 

^chnicolor, one a lavish MGM musical, 

'agan Love Song," and three outdoor 

venture dramas, "American Guerrilla in 

e Philippines, "Halls of Montezuma" and 

lallas," a Danish-made cartoon feature 

Cinecolor, "Tinderbox," and- a Roy 

igers musical western in Trucolor. 

)NE ARE REISSUES 

The total of 30 features for release in 

cember 1950 is eight less than was availle 

in December 1949, when five of these 

re in Technicolor and two in Cinecolor. 

)wever, none of the December 1950 picres 

will be reissues, compared to seven 

December 1949. 

:n addition to "Pagan Love Song," there 

11 be Bing Crosby's latest musical, "Mr. 

isic." Other dramas will include: "Ven- 

;ta," Howard Hughes' long-completed cosine 

film starring Faith Domergue; 

^.reakthrough," "Undercover Girl," "Mystery 

ibmarine," "White Heather," "The Killer 

{at Stalked New York," "Golden Salal.nder" 

and three action specials, "Short 

( ass," "California Passage" and "Bandit 

Veen." More than the usual amount of 

cnedy features will include: "For Heaven's 

E,5e," "Watch the Birdie," "Mrs. O'Malley 

Mr. Malone" and "He's a Cockeyed Wonc 

I i 

balance will be minor action feat 

es or westerns. 

^BEDinÊ BY COMPANIES 

iroken down by companies, the December 

r -ases will be 

OLUMBIA — "The Killer That Stalked 

^ V York," starring Evelyn Keyes, William 

Ehop and Charles Korvin: "He's a Cockeyed 

Vnder," starring Mickey Rooney with Terry 

N 5re and William Demarest; "The Tougher 

1 ly Come," starring Wayne Morris and 

Pston Foster with Kay Buckley and Willi! 

i Bishop, and "Lightning Guns," Charles 

Srrett western with Smiley Burnette and 

G ria Henry. 

AGLE LION CLASSICS—"Golden Salanr, 

ider," J. Arthur Rank production starring 

T?or Howard and Anouk; "White Heather," 

B' ish-made starring Ray Milland and Pair 

a Roc; "My Brother, the Outlaw," starring 

Miey Rooney, Wanda Hendrix and Robert 

P;ton; and "Tinderbox," a Cinecolor carte^; 

feature based on a Hans Christian Andean 

fable. A second Range Rider western 

is 

ntatively set for December release. 

PPERT—"Bandit Queen," with Barbara 

Bi ton and Willard Parker. 

IeTRO-GOLDWYN-MAYER — "Pagan 

L(i: Song," in Technicolor, starring Esther 

Wiams and Howard Keel with Minna 

Giibell; "Mrs. O'Malley and Mr. Malone." 

George Murphy Reports: 

More Musicals, Comedies, 

Family Films Wanted 

HOLLYWOOD—Plenty of things are wrong 

with show business today, but the overall 

picture is one of optimism 

for the film industry's 

future. Such 

was opined by George 

Murphy, MGM star 

and "goodwill ambassador" 

for the studio, 

at a press conference 

last week upon his 

return from a 51-day 

fact-finding junket 

through 28 cities in 16 

states. 

George Murphy 

While the Movies 

Are Better Than Ever 

slogan is being rather generally accepted. 

Murphy said, neither producers nor exhibitors 

are attracting their full audience potential—chiefly 

because of a lack of enthusiastic 

showmanship. Filmmakers and 

star?, he declared, should spend more time 

in "grass roots" appearances in both key 

cities and smaller communities. 

starring Marjorie Main and James Whitmore 

with Ann Dvorak, and "Watch the Birdie," 

starring Red Skelton, Arlene Dahl and Ann 

Miller with Leon Ames. 

MONOGRAM — "Short Grass," 

PARAMOUNT—"Mr. Music," starring Bing 

Crosby, Ruth Hussey, Charles Coburn and 

Nancy Olson with Dorothy Kirsten, Groucho 

Marx and Peggy Lee as guest stars. 

RKO RADIO—"Vendetta," Howard Hughes 

production starring Faith Domergue, George 

Dolenz and Hillary Brooke; "Experiment 

Alcatraz," with John Howard and Joan Dixon, 

and "Rio Grande Patrol," starring Tim Holt 

with Jane Nigh and Richard Martin. 

REPUBLIC — "California Passage," starring 

Forrest Tucker, Adele Mara and Jim Davis; 

"Trail of Robin Hood," in Trucolor, starring 

Roy Rogers with Penny Edwards, and "Rough 

Riders of Durango," and Allan "Rocky" Lane 

western with Aline Towne. 

TWENTIETH CENTURY-FOX—"American 

Guerrilla in the Philippines," in Technicolor, 

Showmen and the public are crying for 

more musicals, comedies and family entertainment, 

the actor asserted, and are turning 

thumbs down on gangster and crime fare, 

"message" pictures and heavy psychological 

dramas. Moviegoers welcome new faces, he 

added, but still relish established stars when 

they appear in solid subjects. More color 

films also are in demand. Murphy said. 

Television apparently is not causing as 

much damage as had been believed, the 

actor found, particularly when "really good" 

entertainment is being offered in theatres. 

He called for intensive action on the public 

relations front to focus attention on the 

many good deeds and worthwhile accomplishments 

of the industry, said filmdom should 

frame and accept a strong loyalty oath, and 

he said he was "impressed to hear and see 

that the public still has great confidence 

in the picture business." 

Murphy, during his trek, made 34 radio 

appearances, talked before 4,000 exhibitors, 

met 25,000 teenagers and thousands of the 

general public. 

starring Tyrone Power and Micheline Prelle 

with Tom Ewell; "Halls of Montezuma," in 

Technicolor, starring Richard Widmark with 

Reginald Gardiner and Walter Palance, and 

"For Heaven's Sakes," starring -Clifton Webb, 

Joan Bennett, Robert Cummings and Joan 

Blondell with Edmund Gwenn. 

UNITED ARTISTS — While no feature is 

definitely set for December, "New Mexico," 

Irving Allen-Irving Reis production starring 

Lew Ayres and Marilyn Maxwell, will be re- 

an Allied 

Artists production starring Rod Cameron with 

Cathy Downs and Johnny Mack Brown; 

"Father's Wild Game," starring Raymond 

Walburn with Jane Darwell and Gary Gray; 

"Call of the Klondike," with Kirby Grant, 

Anne Gwynne and Chinook, and "Trail Dust," 

starring Wayne Morris, Lola Albright, and leased if the print is delivered. 

Alan Hale jr. 

— "Un- 

UNI'VERSAL-INTERNATIONAL 

dercover Girl," starring Alexis Smith and 

Scott Brady with Gladys George, and 

"Mystery Submarine," starring Macdonald 

Carey, Marta Toren and Robert Douglas. 

WARNER BROS. — "Dallas," in Technicolor, 

starring Gary Cooper, Ruth Roman, Steve 

Cochrane, Raymond Massey and Barbara 

Payton, and "Breakthrough," starring David 

Brian, John Agar and Frank Lovejoy with 

Suzanne Dalbert. 

WB Declares Dividend 

NEW YORK—The board of directors of 

Warner Bros. Pictures, Inc., has declared a 

dividend of 25 cents per share on the common 

stock, payable January 5 to stockholders of 

record December 11. 

BC OFFICE : 

25, 1950 15

GENERAL RELB 

Cecil B. DeMilles SAMSON AND DELILAH ••Hedy Lamffr 

P^^ Produced and Directed by Cecil B. DeMille • scr«npi.r br j.ss. l L..kr.ir .Fr.dr.cM Fr.nk Fromiiii'i" 

THE GREATEST GR(

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THE HUNDREDS 

IfTHEATRES PLAYING

Survey on Television Advertising: 

EXHIBITORS USING TV BUT HIGH 

TIME COST A MAJOR HANDICAP 

NEW YORK—Television as a medium to 

advertise current product is being used by 

exhibitors in virtually every one of the 70 

cities in which TV facilities are available— 

but the high cost of telecasting time and 

the tieup of preferred time by national accounts 

has to date limited video as an advertising 

channel for motion picture theatres. 

The use of television by exhibitors is still 

extremely limited, except in such cities as 

Chicago and Miami where TV stations are 

exhibitor-owned—and even in these communities 

the effect of television advertising 

on the boxoffice is inconclusive. 

RESULT OF RECOMMENDATIONS 

These are the conclusions arrived at in a 

report to BOXOFFICE from its national 

staff on the use of TV for advertising motion 

pictures. The survey was undertaken as a 

result of the recommendation at the Theatre 

Owners of America convention in Houston 

two weeks ago that exhibitors use television 

for advertising, and the letter written by 

Edwin Silverman, head of the Essaness circuit 

in Chicago and published in BOX- 

OFFICE last week urging the industry to 

tie up some of the choice TV time segments 

before national advertisers in other fields 

win top time priority. 

Exhibitors pointed to two factors limiting 

use of TV—the cost and the fact that 

techniques of presentation had not been developed 

satisfactorily. Virtually all of those 

using TV spots are purchasing trailers included 

in the National Screen Service package, 

but in several instances exhibitors have 

been developing their own presentations. At 

the Wometco circuit in Miami, where the 

TV station is exhibitor-owned, the experience 

has been that the regular theatre trailer 

"does not strike the right note" in the living 

room. As a result, the circuit has been using 

more informal presentations—televising some 

of its exploitation from theatre lobbies. The 

United Detroit Theatre circuit also has tried 

special telecasts to promote current product, 

and has been using the forum-type of program 

in which civic leaders appear to discu.ss 

important pictures. However, a halfhour 

show in Detroit costs a minimum of 

$.500 and this expenditure is one which even 

the larger downtown theatres to date have 

been unwilling to budget for an experimental 

try at televised exploitation. 

COST FOR SPOTS VARY 

Cost of TV spots vary-from a low of $36 

for A time in Memphis to $150 in Philadelphia. 

In all cities, with the exception of one or 

two not on the networks, television time is 

considerably more expensive than radio. In 

San Antonio, for example, the rate is $37.50 

lor a one-minute spot while the radio time 

cost is $65 for the same time. But in the 

Philadelphia market, a one-time shot over 

WFIL-TV costs $150 from 7 p. m. to 10 p. m., 

S112 for a shot between 5 p. m. and 7 p. m. 

Comparative TV Rates 

Following is a sampling of comparative rates 

exhibitors pay for one-time spot announcements 

on television and radio in ten cities, 

with the cost range indicating the difference 

between class A and class B time: 

City Television Radio 

Baltimore $35.00-$90.00 $21.00-$75.00 

Buffolo $30.00-$60.00 $27.50-$65.00 

Cincinnoti $20.00-$65.00 $10.00-$50.00 

Cleveland $40.00-$100.00 $26.00$78.00 

Dallas $12.00-$45.00 $45.00-$65.00 

Detroit $150.00 $82.50 

Memphis $27.00-$36.00 $13.00-$19.00 

Philadelphia ....$70.00-$1 50.00 $22.50-$90.00 

San Antonio $18.75-$37.50 $13.75-$65.00 

San Francisco... .$26.00-$52.00 $30.00-$67.50 

and $70 for all other times. But on Saturdays 

and Sundays, all time between 1 p. m. and 

10:30 p. m. is sold at the time rate. 

Top TV expenditure reported to date was sets in the area. 

in San Francisco where one circuit spent 

$2,700 on a saturation campaign for a single 

picture, with "no appreciable results" indicated 

by the management. Television is still in its 

first stages in San Francisco and the rates 

are lower than in most cities of its size. 

For its $2,700 budget, the circuit used all 

three channels available, breaking the spots 

into segments of 20, 30 and 60 second segments 

and using trailers produced in the 

TV studios. For a week, the schedule called 

for four shots a day on all three stations. 

The executive reporting for this circuit said 

the same schedule on four radio stations 

would have cost about $2,000 and the "results 

would have been definite." 

The point, San Francisco exhibitors make, 

however, is that the area does not have too 

many set owners. 

What exhibitors are doing in various communities 

with TV follows: 

BALTIMORE 

This town which is the leader in TV viewing 

in the country, with 54.3 per cent of the 

222.186 sets in use between 6 p. m. and I'O 

p. m.—but the use of TV as a way of selling 

motion pictures has not yet proven to be a 

valuable advertising asset to exhibitors. The 

consensus here is the exhibitor to make the 

cost of TV pay off must use it on a big 

picture in a good-sized house, with a topnotch 

trailer. Otherwise, they feel it is a 

waste of money to take five minutes of a 

12-hour day and use anything by Class A 

time, which runs $90 for five minutes. 

Baltimore exhibitors have used their ingenuity, 

too. in trying for novel telecasting. 

One independent exhibitor tried a black and 

white trailer for a color picture, with negative 

results. The same exhibitor tried another 

stunt—a local shot showing a walk down to 

the theatre, pointing to the marquee showing 

the attraction, then a closeup of the cashi 

punching out a ticket and moving into tj 

doorman and fading out as the patron we 

through the door. The idea was good but 

didn't pay off. 

The most recent try at something new w 

a silent trailer narrated by a local a 

nouncer, using stills and ad copy on film b 

was dropped with the explanation "Nice tr; 

The same exhibitor also tried a contest, i 

viting the first 25 red-headed women at t: 

boxoffice the next morning to be the theatri 

(juests Five redheads showed up. 

BUFFALO 

There now are 149,331 television sets i 

the western New York area, according » 

statistics furnished by the Niagara Moha': 

Power Corp. This is a gain of 14,664 si; 

since October 1, 1950. These figures i: 

obtained from the leading distributors al 

do not include sets sold by individual dealidistributors 

of some sets. So it is safe i 

say there are as of this week over 150,{) 

Some of the Buffalo first runs have b« 

using trailers on WBEN-TV, the only Chanel 

available in the area, with the rest 

that time available for trailer spots is lilted 

because most of the best time is tain 

up by national accoimts. Several applicatits 

are pending before the FCC for permits i 

erect TV stations in Buffalo, but from prent 

indications (the freezing of permits i 

Washington) it will be a long time bef? 

there are more stations in the Queen Ci 

of the Lakes. 

To date theatres have been using the s|cial 

TV trailers made up on various attritions 

by National Screen and have foul 

them satisfactory. Special tieup cards :e 

made by theatre art departments, or lack? 

One lei- 

these, WBEN-TV will supply them. 

ing Buffalo theatre circuit has used NatioJ 

Screen trailers, for instance, on "Sunt 

Boulevard," "Let's Dance," "Dark Oil" 

"Fancy Pants," "The Furies," etc. The - 

action on all has been good and tlie hiJ 

of this circuit declares that he would e 

more time if better spots could be obtainec 

Another Buffalo theatre has used Natio.l 

Screen trailers on some of its more import;! 

features and has made up its own on see 

of its stage-screen shows. Here, too, « 

reaction has been favorable. 

" 

DETROIT 

Use of television to promote motion i 

tures. despite the "traditional" rivalry 

- 

tween the two, is an old story in Detrt. 

where United Detroit Theatres, operating e 

principal local chain, has been the leaf 

rn the field for the past two years. See 

institutional promotion has been used, ^h 

WWJ-TV formerly carrying the sloiP 

Movies Are Better Than Ever, with some tr 

second film trailers. 

However, the bulk of video promotion is 

20 

BOXOFFICE 

November 25, lH

I 

soed 

I' 

i«n aimed at the sale of specific pictures. 

DT ran a two series of film spots on 

JBK-TV. up to last May, programmed as 

prevue trailer. The cost was $90 a spot, 

impared to $17.50 for equivalent radio spots 

ion class A time. 

At WXYZ-TV, half-hour forums have been 

ed a number of times in past two years 

UDT. Each has been devoted to a par- 

|;ular film. Sometimes these have been de- 

'ted to the picture in general, showing a 

MIAMI: Leader in TV Exploitation 

ficient experience so that it has definite 

ideas on what it would like to see in the 

way of trailers. For the exploitation of a 

Betty Grable picture, for instance, the station 

would like to have a trailer in whicri 

the star would appear against a black background 

and standing to one side of the film. 

A local interviewer could be dubbed in standing 

to the opposite side. A script prepared 

in advance with Miss Grable an.swering questions 

asked by the interviewer, would give 

the local viewer the illusion of hearing the 

star interviewed at WTVJ. 

The usual introductory questions could be 

asked, with the interviewer leading into: 

"And what's your latest picture?" This would 

Television as a to be used by 

Miami exhibitors to exploit motion pictures 

has been tried out here and found to be 

both feasible and to hold possibilities for 

further successful development. 

This has been the experience of Wometco 

Theatres which has pioneered TV in this 

area. Mitchell Wolfson, co-owner with Sidney 

Meyer of the theatre circuit, owners and 

.p or more from the picture over television 

give background for discussion. This was operators of WTVJ also, have long been a 

.ne on "711 Ocean Drive" and "Sunset strong advocate of the theory that television 

bulevard," for instance. More typical has can and should be used to exploit motion 

en a forum of civic leaders, neighborhood pictures, and that the two mediums can be 

presentatives, and others talking over a used to promote each other. Wolfson has 

luation in a given first run film, as racial 

Incrimination in such a film as "No Way 

made exhaustive studies of this problem and 

is well informed in both a theoretical and 

iit." 

practical application of the idea. He is chairman 

of the TOA television committee. 

irhe WXYZ-TV forums are usually haniid 

by Dick Osgood, veteran radio-TV comfentator. 

The cost for the half-hour runs NEW APPROACH NECESSARY 

J30, in contrast to $400 for radio. Spots have 

As Mark Chartrand, Wometco executive, 

;;o been used by UDT on this station, with 

expressed it. it is necessary to forget previous 

;e price running $150 each, compared to 

advertising axioms and approach the use of 

!!.50 for radio. 

The Downtown and Adams theatres, oper- 

TV from an entirely 

is a peculiarly intimate 

new angle. 

medium, 

Television 

bringing 

;'d by the Balaban interests, have bought 

live action directly into the home, presenting 

!)ts on WXYZ-TV, also for some special 

its message in an extremely personal manner. 

jms. When "Cinderella" played the Adams, 

Chartrand uses the Ai-thur Godfrey 

(jre was considerable reciprocal publicity program as an example, this performer seeming 

to be talking to one person at a time. 

(en the film by WWJ-TV's "Cinderella 

Iwkend," while the theatre gave the protim 

This intimate approach, he thinks, is the 

mentions. 

secret of successful TV advertising. 

at his favorite theatre. 

iVXYZ-TV is the only station carrying exbitor 

time with any regularity at present. 

Generally. WTVJ says, the industry is still 

using the regular theatre trailer. Pine for 

AT A REASONABLE COST 

IwGver—apart from the $20,000 cooperative the theatre screen, these trailers, the station 

contest now under way. 

has found, do not strike the right note in 

Ijze 

rhe Fox, the remaining first run house, the living room in the heart of the family. 

\i used television over the past two to Example of a picture promotion program 

tj'ee years, but quit after last spring when that was highly successful on WTVJ for a 

ijults of a video trailer on WXYZ-TV did 

Manager 

year and a half, was "Make Mine Movies," 

iji appear to be worth the cost to a studio show conducted by a personable 

livid M. Idzal. This house used to spend young woman who reviewed films, gave highlights 

£ considerable amount on radio, but has 

from various pictures, interviewed vis- 

Cipped both media to concentrate on newsijjer 

an 

iting show people or local guest stars, in- 

advertising, with relative costs as cluded movie chit-chat on various subjects, 

ioortant factor in the decision. 

conducted movie quizzes with passes as prizes 

and contestants were asked to telephone in 

answers to questions about some picture, or 

EMLAS 

perhaps to identify a sequence from a film 

iVliile theatre circuits such as Robb & which was run off for contestants to see. 

Rjrley and independent theatre owners are This was all done in an informal way. much 

eing with interest the possible use televlon 

the same as though the narrator were actu- 

can have as an advertising medium ally in someone's home. 

theatres. Interstate Theatres. Inc. has 

ft 

filed ahead with plans and are experimenti^ 

USE EVERY TRAILER 

with TV trailers. 

So far WTVJ is using every National Screen 

iiterstate uses the National Screen Service Service trailer it can get. It also devises its 

tj lers with a regular television ad weekly on own. The lobby of the downtown Miami theatre 

aileast one downtown theatre, and sometes 

has been a proving ground for experi- 

two theatres. 

mentation in TV promotion of current films. 

iterstate also occasionally uses its own For "Destination Moon." men dressed in 

"space suits" discussed their trip to the 

lers. A recent example was when the 

uit uses an NSS trailer for "Mister moon. The dialog was light but at the same 

time informative and followed the circumstances 

in the picture. The response was so service 

tit up with its own trailer on the Dallas 

Siiphony orchestra, which was appearing good that the theatre did a land office business 

Trailer No. 3 

oUhe Palace stage. The symphony trailer 

opening day. So effective was the pro- 

-jade in New York while Conductor Walter gram in local living rooms that at least one 

Hm was visiting there—showed Hendl sitj 

father had to drive his youngsters down to 

ti^ at a piano talking to the audience about the Miami just to prove to them that space 

T s^jus music in motion picture houses. ships had not actually landed on Flagler 

; j3 for costs, the TV station of KRLD street. 

the following rates for TV and AM Naturally. Chartrand points out. in their 

wlj 

! now in effect: Class A—one minute spot experimentation, the station has not always 

otTV, $45; one minute radio spot. $65. shown good TV, but it now has had suf- 

C, s C—One minute on TV, $12; one min- 

give the .star the opportunity to mention 

the name of the current picture and to offer 

to show a few .scenes which would then be 

done. Adhering to the intimate, informal 

style. Miss Grable would then ask the interviewer 

if he had noticed some specific detail 

in the film. This would be followed by an 

interesting sidelight as to some specific difficulty 

at that point, or perhaps some incident 

that took place just after the scene was 

completed. Further informal chit-chat about 

the picture, always keeping in mind that the 

dialog should be written as though it were 

conversation in an average home group, 

could be entertaining, thus affording the 

viewer an intere.sting program as well as 

selling him on the idea of seeing the picture 

The station sees no technical difficulties 

in such a procedure, and believes that such 

a trailer could be supplied exhibitors at a 

reasonable cost, since it would be to the advantage 

of producer and star alike. Though 

it carried a line saying the interview was 

recorded, its presentation using local interviewers 

would still preserve the illusion that 

the viewer was being taken backstage on a 

visit with a picture star right in the local 

studio. 

WTVJ has made three trailers exploiting 

its Boulevard Drive-In on local TV screens. 

Trailer No. 1 (each trailer runs 1 minute) 

shows the convenience of a drive-in for the 

family trade. Mom and Dad are shown putting 

pajamas on the kids and stowing them 

comfortably in the back of the car. The car 

arrives at the Boulevard Drive-In and an 

attendant is shown placing the speaker in 

the car and seeing that all is in readiness 

for the family's comfort. Mom and Dad are 

shown watching the picture as the kids 

snooze. 

Trailer No. 2 shows the children's entertainment 

features of the Boulevard—miniature 

railway, ponies, etc. Pop is shown warming 

baby's bottle at the concession stand 

where facilities are available, and the theatre 

is described as performing a baby-sitting 

while parents watch the screen. 

shows interesting features of 

the drive-in such as Moonglo lighting, the 

spray truck throwing a 50-foot spray that 

insures an absolutely insect-free parking 

area, patented topography that provides perfect 

vision from any situation. 

The nursery at Wometco's Essex Theatre 

has also been used as a TV trailer. Cribs 

for babies, diaper changing service, formula 

feedins—the full service is shown. From patron 

comment the station knows that such 

exploitation has obtained good results. 

Bi :OFTICE : : November 25, 1950 21

I 

] 

bhe's tempting in a 

penthouse and dangerous r 

a bordertown dive! 

I 

lfllGCUMMINi;SjR.andlllWIULLENprese^^^ 

ROBERT MITCHUl 

FAITH DOMERGUEl 

CLAUDE RAINS 

BONUS SEAT-SELLING PENETRATION FOR YOU IN RKO's 4 1,98 1.781 -CIRCULATION NATL iO 

Redbook, Detective Magazines, Fan Magazines and the American Weekly newspaper supplement in 22 citi

LETTERS 

An Exhibitor Answers the Publisher 

Here are his arguments for a new approach to percentage selling 

To BOXOFFICE: 

You are doing just what I hoped you would 

do in publishing the open letter. You have 

asked several questions 

and I am going to do 

my best to answer 

them with constructive 

answers which perhaps 

will smoke out some 

more thinking, with 

the hope that eventually 

we can come 

closer to a solution of 

this showmanship 

problem in our industry. 

I did not intend to 

Larry Woodin 

insinuate that the answer 

"should depend only on the rental terms 

for percentage pictures." I would like to go 

a little farther into this part of the thinking 

regarding the cause of the lack of showmanship. 

I said, "I believe the beginning of the 

end of showmanship in this industry started 

with the beginning of the selling of motion 

pictures on a percentage basis." You state 

that if that is so, the industry should be 

dead by now. I should have been a little 

more specific in this statement, but I note 

in your letter that you write. "Doesn't it get 

down to the matter of how high the percentage 

is?" That is exactly what I mean, Ben. 

KILLS OFF INCENTIVE 

The motion picture industry has had a reputation, 

ever since its inception, of asking more 

money for its product every year. At some 

stage during the process of selling, the percentage 

terms reached the point where they 

killed the incentive for showmanship. 

Now let me give you a specific example. 

Let us assume that a theatre has been buying 

its best film on percentage ever since 

the inception of selling. It probably bought 

first pictures at approximately 25 per cent 

its 

and as the years have gone by that very 

theatre today may be a.sked as high as 70 

per cent for some pictures. Now on this 

basis, how long will it be before the asking 

price will be 100 per cent of the gross? The 

worst evil of all in percentage selling is the 

damnable deal where the distributor asks 40 

per cent to a split and then from 50 per cent 

to 60 per cent above that split. That is the 

kind of a deal that definitely kills any incentive 

for showmanship. Figures speak louder 

than words, so let me give you an example 

of how a downward sliding scale might work 

in a situation. 

Let us assume that a picture is available for 

a theatre and that both the exhibitor and the 

distributor feel that it should gro.ss approximatetly 

$6,000. The distributor asks a 

straight 40 per cent which results in the theatre 

having $3,600 left after paying the distributor 

40 per cent or $2,400. Now, in this 

ca.se. this picture did its busine.ss as a result 

of the preselling done by the producer. Now 

let's assume that in that same situation the 

distributor says to the exhibitor, "I am going 

to give you a downward, rewarding, sliding 

.scale; in other words, the price will be 40 

per cent with a 1 per cent reduction for each 

$500 increase in gross of over $6,000. 

Now let's assume that that exhibitor has 

TN HIS editorial of November 11, Ben Shiyen, 

publisher and editor-in-chief of BOXOFFICE, 

wrote an open letter to Lorry Woodin, wellknown 

exhibitor of Wellsboro, Pa., pointing out 

that "entirely too much stress for the industry's 

own good is laid upon making a profit 

out of buying rather than out of selling." The 

editorial went on to say that this "was a 

shortsighted policy of which both exhibitors 

and distributors are guilty," and that "the 

desires of too many to get oil the traffic will 

bear—one from the other— instead of in terms 

of patronage volume, is selfishly holding the 

industry down." Mr. Woodin now answers, as 

does Max Youngstein, vice-president of Paramount 

and director of advertising, publicity and 

exploitation for that company. 

brains enough to see that this means that he 

has a chance to make himself more money by 

spending some money and effort in selling 

the picture. Let's assume he spends $800 over 

his regular budget on this particular picture, 

which results in him building the gross up 

to $8,000. This would result in his cost being 

reduced to 36 per cent and in the end 

the theatre would have left $5,120 after having 

paid the distributor $2,330. As far as 

the distributor is concerned, he has gotten 

4 per cent less for his product but actually 

$480 more at this lower percentage cost. 

Even after the theatre deducts the $800 it has 

spent on promotion, it is left with $1,220 

more than it would have had on the straight 

40 per cent deal with no extra selling, and 

if I were the producer and distributor, I 

would say to that theatre that this is an incentive 

downward sliding scale which is being 

offered to you on this picture with the 

understanding that if you don't use it and 

don't increase your gross above the assumed 

gross of $6,000. it is the last incentive selling 

downward scale that will be offered to that 

exhibitor. That is probably what happened 

with Fox; perhaps on the west coast deals 

they forgot to call attention to the exhibitor 

the purpose of the scale. 

So I say, Ben, if this downward sliding 

scale to induce selling were properly presented 

to the right situations and made to 

work by real understanding and cooperation 

between the exhibitor and the distributor, it 

would at least be a start and could be used 

as an example for every situation which 

would use it for the purpose for which it was 

designed. 

I agree with you that we have had percentage 

.selling since the beginning of this business. 

In fact, I still have in my possession 

the boxoffice records for "Queen Elizabeth" 

which my family played on percentage in 

1912. I think Mr. Zukor's share was $9.36 

but it was only at 25 per cent of the gross 

and we really sold the picture. Of course, 

the admission was only a nickel, and it was 

a very, very small situation. Vaudeville was 

the thing in those days. 

I agree with you that percentage selling has 

become a part of the merchandising policy in 

many other fields, but I don't believe the 

other fields make it a point to ask a higher 

percentage in their selling every year, and I 

don't believe there has been too much of a 

dearth in the merchandising of product 

other fields because of this fact. 

There is one statement in your letter 

positively can't agree with and that is thj 

"Isn't the exhibitor pretty largely in conti; 

of the percentage cost, especially under t^ 

required selling practices as ruled by t^ 

court?" To this I say he positively is m; 

When a producer or distributor sells a pi 

ture and they decide they want a certa' 

price for it, they get that price or you doi 

get the product. I am just completing fo 

months of having kept one of our largs 

producers out of my theatres simply becau, 

they were asking a crazy 40 per cent to a sp 

deal rather than sell these pictures to me ii 

a basis which I thought was fair. They sc| 

them to a competitive nearby theatre on 

ridiculous sliding scale which netted the 

an average of 42 per cent of the gross, b' 

only one-third as much money as they won 

have gotten from my theatres. 

BRINGS A LARGER RETURN 

Now that is just plain damn foolishnfc 

on the part of the distributor when thi 

would rather show a higher percentage of 

for their pictures than a larger money retuj 

at a lower percentage. It took me neai 

five months to convince this particular cot; 

pany of this fact. The courts require the 

to sell picture by picture, but there is not 

ing in the consent decree that says th 

must sell you the picture. The exhibit 

isn't largely in control of how high the p6 

centage should be. The person who has thj 

co'.trol is the owner of the picture. I W; 

say, though that circuits have a little mc 

to say about it than the individual exhibitii 

I agree with you that there are exhibitc 

to blame because of their unwillingness 

let a picture go by that is priced too high 

, 

allow them a fair profit. But you will fii, 

this is true in most cases in competitive sit 

ations where a man either has to take t; 

product at the disributor's price or close 1 

theatre for lack of product. 

DISPUTES RENTAL STATEMENT 

You say virtually all of the companies ha 

declared their willingness to drop percenta 

bookings for the small theatre situations pa. 

ticularly in the so-called "critical" sphe:; 

Would it surprise you if I should state th' 

a certain sales manager of a certain fil; 

company told me that they were out to clo' 

every theatre that couldn't pay at least $' 

a day for a feature picture? Does that soul' 

like they are trying to help the small theat, 

situations? 

No, Ben, you are wrong when you say thj 

the selling efforts on flat rental pictures,! 

applied to percentage pictures, on the ave; 

age would bring the net results into fair 

good balance. Just plain mathematics oug. 

to answer that question. If a theatre buy 

pays $100 for a picture and really sells it ai 

thus takes in a lot more than usual, hi 

making more. But if that same picture is i' 

percentage to a split or an outrageously hii 

straight percentage or on an upward slidiii 

scale,—Oh, no, Ben, it doesn't work out th, 

way on these deals. And then the trouble 

in the end if you build your grosses on pe 

centage bookings, the first thing you knc, 

24 BOXOFTICE November 25, 181

I 

t] 

distributor wants a higher flat price for 

other pictures that you've been living on. 

es, there are many other habitual policies 

tl 

^,a as too many changes a week, double 

f(,ures, etc.. which certainly could be corned 

by the exhibitors, and thus help make 

it favorable buying market rather than contiling 

under the seller's market which has 

eJ.ted since 1941. 

i, isn't a question of making a profit out 

o'juying on a basis that will create an urge 

tdsell. We exhibitors have the ability to 

s( and are willing to sell, just as soon as 

tj 

distributors get over the desire to get "all 

t^ traffic will bear" and instead, sell on a 

pi to get all the potential boxoffice custc 

ers into theatres. It won't take a mira}; 

to bring about an understanding solutli. 

It will, however, take considerable desi 

on both the exhibitor's and the distributes 

side to give to each a fair and equitable 

d!l with all thoughts aimed at only one 

jîg_gaining a larger boxoffice 365 days 

o.'/he year in every theatre in the United 

S':«s or any other country. 

TO MUCH 'OUTSMARTING' 

f course, there is too much effort on the 

pi ; of both buyer and seller to outsmart one 

ather. But this desire to outsmart one 

a ther was created by the evils of high perc(';age 

and gimmick deals forced on the exhitors 

by the distributors. 

io. We are not right where we started, 

g|ig back as far as the day when the first 

it ure fUm was released—instead we are in 

tl year of 1950, faced with a definite proble 

that is doing a definite harm to this indhry, 

the death of showmanship on the 

pi; of the majority of the exhibitors of the 

ir'ion picture industry. 

When the first moti; 

picture was made, that wasn't true; there 

w plenty of showmanship. Now there must 

bi . reason for today's lack of it. There may 

bfnany, but there must be one major reason 

a^ I still maintain that that major reason 

ft the lack of showmanship in this industry 

isîe abusive selling methods of the distribu'- 

which have reached the point where the 

a' age exhibitor spends all his time fighting 

fchis life with salesmen trying to outsmart 

a Her who is trying to outsmart the buyer 

ai, when the buyer and the seller have to 

SI id all their time, trying to outsmart each 

ol T, they are both hurting each other's 

btness. I notice your slogan is "Wherever 

tlje is a theatre, there is a BOXOFFICE." 

O :ourse, you are referring to your magazi 

. I have a little slogan I would like to 

se in print, "Wherever there is a healthy 

b( iffice, there is a showman with equitable 

fi: 

deals." 

WULD LIKE ANOTHER FOX TRY 

lis has been rather a lengthy reply to 

yc letter. Ben, but I would like to sum it 

al up in just a couple of statements— 

w«ld like to see Andy Smith of 20th Centu 

-Fox make another attempt with a slidin 

scale that would reduce the percentage 

as icket sales increase, in situations where 

tb exhibitor would promise to use it to the 

ac .ntage of both buyer and seller and with 

th promise on the part of the seller that the 

pe entage scale would continue if the exhibito 

;howed an honest endeavor on his part. 

Ai what I say about Andy Smith, of Fox. 

H ies to every producer and distributor of 

nil on pictures who today are asking outra-Dus 

percentages and gimmick deals that 

ar ;nough to break a showman's heart and 

Isi- my idea of showmanship which he might 

The Distributor Viewpoint: 

To BOXOFFICE: 

The letter which Larry Woodin released 

to the trades, and which you have written 

about in your issue of November 11, is the 

result of correspondence which I had with 

him, or at least that's what Mr. Woodin 

states in his last letter to me of November 

4. 

He originally wrote me on October 19 complaining 

about the fact that on our Technicolor 

western, "Copper Canyon," we did not 

have 8x10 stills in color. I wrote him on November 

2, after making an intensive analysis, 

pointing out that the reason that producers 

did not have this type of material 

created and distributed by National Screen 

was that exhibitors throughout i-he country 

had used less than 200 sets on top A Technicolor 

pictures. I pointed out that this was 

a shocking fact, but no more shocking than 

the fact that on top A pictures, there are 

frequently less than 1,000 24-sheets used in 

the entire country. These figures are characteristic 

of the other use of material by exhibitors 

today. Distributors cannot afford 

to spend the money to create material which 

is not used, and National Screen cannot afford 

to distribute material which is not used. 

Mr. Woodin, in reply to my letter of November 

2, stated, and I quote: 

"... Your letter has convinced me of 

one thing which I have maintained is 

the greatest weakness of this industry 

today, and that is the lack of showmanship, 

or at least a semblance of some ambition 

in selling motion pictures on the 

part of exhibitors of this country ..." 

He further goes on in his letter to explain, 

and again I quote: 

"... Exhibitors are not inclined to 

put any extra effort on selling high percentage 

pictures because they feel that in 

doing so, they are in the end defeating 

their own purpose ..." 

The above to me is, indeed, a shocking 

statement. It impUes that exhibitors deliberately 

do not try to get extra customers 

and extra business because their sales deal 

is allegedly improper. Wouldn't it be more 

intelligent for them to work out an intelligent 

and equitable deal with the distributor, 

while never losing sight of the fact that customers, 

in the greatest possible numbers. 

must be brought into every theatre while the 

negotiations for the distribution deal are going 

on? Not to put in any special effort, as 

an excuse, is really killing the goose that has 

laid millions of golden eggs. 

The whole approach is just completely 

have intended to use in selling the product. 

Believe me, all other successful deals of 

merchandising practice this policy and it is 

time the motion picture became a unified industry 

at least for one purpose—to create the 

largest potential boxoffice which would result 

in more money for all concerned in this 

industry from the studio worker to the local 

theatre outlet—the tradepress, too. 

I'll be anxious to see what the reactions 

are from around the country to the open let- 

backwards, and it reflects many of the exhibitors 

thinking that 

they are in a business 

which combines the 

features of the grocery 

business and the 

insurance business. 

Every can of film is 

sold like a can of 

beans, with no differentiation 

in approach. 

Every exhibitor 

expects, and insists, 

that he realize 

a profit on every film. 

Max Youngstein 

This is, by simple 

nature, an impossibility. A producing-distributing 

company makes anywhere from 25 

to 50 films a year, and in the course of such 

a production schedule, must necessarily come 

up with some bad ones. But pictures are the 

very life blood of a theatre. Shouldn't an 

exhibitor work with the distributor in helping 

to bail him out on the bad ones, because unless 

the producer-distributor makes a few bad 

ones, he literally cannot turn out the quantity 

of film or the quality of film which the 

theatres of America are demanding? 

This is a batting average business that pays 

off on a batting average and not on perfection. 

I, frankly, have never heard of an exhibitor 

who bought a picture cheaply, and 

who did tremendous business with it, who 

came into an exchange and offered to pay 

more money. There probably have been a 

few cases of this type, but I would like to 

compare them in number with the exhibitors 

who are every day squawking for adjustments 

on pictures simply because they didn't turn 

out to be smash hits, when the primary reason 

for their not being smash hits is their 

failure to back the picture with proper merchandising. 

Ben, I tell you as simply and directly as I 

know how, that entirely too much of the 

burden of merchandising film has been 

thrown on to the producer-distributor. He 

is today spending between 8 per cent and 

11 per cent of his gross from film rental on 

merchandising. The average exhibitor is 

spending only between 2.5 per cent to 3.5 per 

cent of his gross from film earnings on merchandising. 

Here is the whole sad story. Close the gap, 

and I think we will have a chance, a good 

chance, for the motion picture industry to 

get back its share of the entertainment dollar. 

Paramount Pictures Corp., 

New York 

MAX E. YOUNGSTEIN 

ter. If it starts some thinking—constructive 

thinking—it has at least started something 

worthwhile. 

Thanks again for bringing this old. but 

most important, question before the eyes of 

the industry through the medium of BOX- 

OFFICE. 

LARRY WOODIN 

Arcadia Theatre 

Wellsboro. Pa. 

wncE November 25, 1950 

I 

25

. . After 

— 

. . "Man 

. . Producers 

^MfivMd ê^tont 

Cinecolor AUtime High 

Reported for 1950-51 

Indicative of the growing trend toward the 

use of color in upcoming film fare—which 

may one day see almost all releases in tints 

—is the report by Cinecolor. Inc., that the 

company will attain an alltime high in its 

output of color printing during the 1950-51 

season. 

The firm, acording to Karl Herzog, executive 

vice-president, already has commitments 

for 41 features, amounting to more than 

100,000,000 feet of stock, and is aiming at a 

total of 175,000,000 feet for the year. The 

100,000,000 feet represents more than double 

Cinecolor's previous high, attained during the 

1947-48 season. 

Approximately 70,000,000 feet, Herzog said, 

will be in the company's new three-color process, 

Supercinecolor. 

Printing has been scheduled on 14 features 

already completed, and commitments have 

been set on 27 others to be made before June 

1, 1951. Future output, Herzog declared, 

will be limited only by the capacity of the 

company's laboratories. 

Three Independent Units 

Plan New Productions 

Among the independents: 

Irving Allen, Joseph Losey and Actress Evelyn 

Keyes have formed a new company to 

produce a film version of the current London 

stage play, "The Pour Poster," by Jan 

de Hartog. Miss Keyes will star and the 

opus will be lensed for roadshowing and "art 

house" distribution. 

Added to the Filmakers schedule for RKO 

Radio release was "Day Without End," which 

will co-star Ida Lupino and Farley Granger. 

Based on the Broadway play, "The Man," 

by Mel Dinelli, the film will be produced by 

Collier Young and is slated to start early in 

January. 

Possibility of a Soviet menace to Alaska 

will be explored by Producer Boris Petroff 

'Come to 

Sequel Scheduled 

the Stable' 

Whether or not it will develop into a 

series hasn't been determined, but at least 

a sequel to last season's successful "Come 

to the Stable," which cast Loretta Young 

and Celeste Holm as two determined and 

efficient nuns, is in the works out at 

20th Century-Fox. 

Titled "A Spark in the Night," and to 

be produced by Samuel G. Engel, who 

made "Stable," the new entry is based on 

the characters created by Clare Boothe 

Luce. Camera work will begin when 

Miss Holm has wound up her current 

Broadway stage assignment in "Affairs 

of State." The new opus will find her 

and Miss Young, again in nuns' garb, 

journeying to Japan to work among the 

victims of the atom bomb in Hiroshima. 

By 

IVAN SPEAR 

in "Red Snow," currently being scripted by 

Tom Hubbard. Petroff will complete the 

opus before negotiating a release. His last 

venture, "Two Lost Worlds," is now being 

readied for distribution under the banner of 

Eagle Lion Classics. 

Edmund Grainger to Make 

Tlying Leathernecks' 

Current affairs in Korea have made themselves 

felt as concerns Producer Edmund 

Grainger's plans for filming "Flying Leathernecks," 

co-starring John Wayne and Robert 

Ryan, as his first independent venture for 

RKO Radio release. 

Grainger originally was to have used the 

naval aircraft carrier Bataan for a week of 

location filming on the high seas, but just 

prior to the beginning of camera work the 

U.S. navy withdrew its scheduled cooperation. 

The carrier has been ordered to sea. 

Next Grainger was informed the "Leathernecks" 

company might utilize another carrier, 

the Bairoke. but that vessel—en route to 

the North Island naval base near San Diego 

—has been ordered elsewhere. The navy, 

however, is putting several planes at the 

producer's disposal for the Technicolor feature, 

almost all of which will be made at 

Camp Pendleton, marine training base at 

Oceanside, Calif. 

Lucille Ball Gets a Role 

In DeMille Circus Film 

Another plum role in Producer-Director 

Cecil B. DeMille's upcoming circus yarn, 

"The Greatest Show on Earth," was filled 

when Lucille Ball was set to portray "Angel, 

the elephant girl," in the Technicolor opus 

for Paramount . nearly six years 

with the studio, Richard Conte secured a 

release from the balance of his 20th-Fox term 

contract. He plans to freelance . . . Producer 

Sam Spiegel of Horizon Pictures booked 

Robert Preston and Martha Scott for the 

. 

leads in "When I Grow Up," his outfit's 

first for Eagle Lion Classics . . U-I is importing 

David Farrar from Old Blimey for the 

starring role in "The Golden Horde," a story 

of the Mongolian invasion of Europe in the 

13th century . . . Eddie Bracken was signed 

by RKO Radio for a top comedy role in "Two 

Tickets to Broadway." 

Columbia Registers Title 

For New Jolson Story 

Columbia, from which company came "The 

Jolson Story" and "Jolson Sings Again" as 

top-money releases during Al Jolson's lifetime, 

evidently still considers the late entertainer 

a likely subject for screen fare. 

The studio has registered "Mr. Show Business"—a 

tag frequently applied to Jolson 

as the title of an upcoming feature which 

presumably will deal further with facets of 

the singer's career which were not touched 

upon in the two previous films. 

At this point, however, "Mr. Show Business" 

is just that—a title. No writers have been 

dumped on any producer's docket. 

Heavy Ad Budget Set 

On RKO's 7hing' 

He's being very hush-hush about tl 

picture subject matter, but Produc 

Howard Hawks 

Winchester Pi 

tures isn't at e 

reticent about ea 

marking a hear 

advertising budg 

to beat the drun 

for "The Thing 

which he is no 

lensing as his ir 

itial venture undi 

the Winchesti 

banner for RK 

Radio release. 

Howard Hawks An appropriatici 

up by Hawks 

of $375,000 has been set 

ballyhoo the opus in all media, includii 

national and trade magazines, newpapers, 

radio, television and billboards. 

A sketchy hint of the plot of "TI 

Thing" was revealed when Hawks di 

closed ads will be placed in a number 

pulp science-fiction publications. He 

also make at least six teaser trailers fj 

TV as well as trailers for theatrical usj 

"The Thing," being directed by Chil 

Nyby, has a cast of virtual unknow] 

including Jim Arness, Sally Creighton an 

Margaret Sheridan. 

Actor Robert Keith Sells 

Yarn to Samuel Gold'wyn 

Doubling in brass as both writer and acpr. 

Robert Keith scored in the former cateih 

by selling to Producer Samuel Goldwynp 

original comedy-romance. "Adam Had Tlee 

Children," and signing to develop the sop 

treatment. It concerns a widower who wits 

to marry again but is hampered by his tjee 

teenage children . in the Sadj.' 

the last western novel written by the |tf 

Ernest Haycox before his death recently,.'. 

been purchased by Scot* -Brown Piu. 

tions. to be lensed in Technicolor for Col : 

bia release. Harry Joe Browi. will procce 

and Rardolph Scott will have the stark 

role. The screenplay is being writtenoy 

Kenneth Gamet . Jerry Vin 

and Norman Krasna added "Strike a Mat 

an unproduced play by Robert Smith tc 

their docket for RKO Radio release lo 

secured the loan of Harriet Parsons fni 

RKO to produce. 

Paramount added an outside propertvto 

its releasing schedule with the acquisitioiof 

"At War With the Army," film versiorol 

the stage comedy by James Allardice, wl* 

was independently produced with Dean Nrtin 

and Jerry Lewis in the toplines. 

Negotiations were completed with She ill 

Corwin, west coast circuit head who reiesents 

the group which prodi'ced the pictfe. 

It was made by Fred Finklehoffe, with >)• 

ner Greshler as associate producer, and.lrected 

by Hal Walker. Martin and L'fi* 

portray GIs who are constantly runiw 

afoul of army red tape. 

Borrowed from RKO Radio, to which J" 

dio he is under term contract. Rictrtl 

Fleischer will direct Producer Robert Slman's 

next for United Artists, "Island in « 

Sky," which will roll in February. 

26 BOXOFFICE November 25, =''

ita0^'^^' 

marry 

^)u in a 

iiinute, 

)aby!" 

t 

"In a 

minute 

you'll have 

to, baby!" 

ColumhisCs 

Hîf>py-lovm' 

Happiness MzkevI 

\ \ 

liRRY ^ 

with 

WILLARD PARKER • UNA MERKEL ' ALAN REED 

Screen Play by Nat Perrin and Claude Binyon 

Produced by NAT PERRIN - 

Directed by EDWARD BUZZELL 

A COLUMBIA PICTURE

i 

' 

20th-Fox 39-Week Net 

Off From '49 Total 

NEW YORK—Net earnings of 20th Century-Pox 

Film Corp. and all subsidiaries, including 

the Roxy Theatre Corp., for the 39 

weeks ending September 30 were $6,595,723. 

Of this. $2,401,210 was foreign income from 

countries with restricted currencies which 

had been converted into dollars. After 

deducting dividends on prior preferred and 

convertible preferred stock, the consolidated 

net earnings were at the rate of $2.24 per 

share on the 2,769,168 shares of common outstanding. 

During the same 39 weeks of 1949 the net 

was $8,200,013, or at the rate of $2.08 on the 

comrnon. Tlie decline was $1,604,290. 

Film rentals totaled $64,836,975. For the 

same period in 1949 the film rentals were 

$67,443,879. The decline was $2,606,904. 

Theatre receipts for the first 39 weeks of 

1950 were $45,146,380. For the same period in 

1949 the total was $56,485,574. Tlie decline 

was $11,339,194. A large part of the decline 

in theatre receipts was due to the divestment 

of theatres in compliance with court orders 

in the antitrust case, the company states. 

For the third quarter ended September 30, 

the consolidated net earnings after all charges 

were $1,912,142. After deducting dividends 

on the prior preferred and convertible preferred, 

this amounted to 65 cents per share 

on the common. The earnings for the second 

quarter of 1950 were $2,842,551, compared 

with $2,504,334, equal to 85 cents per share 

on the common for the third quarter of 1949. 

Grandson for A. J. Balaban 

NEW YORK—A son, 

Anthony Wayne, was 

born November 18 to Harold and Mrs. Robins 

at the New York Lying-in Hospital. Mrs. 

Robins, nee Cherry Balaban, is the daughter 

of A. J. Balaban, executive director of the 

Roxy Theatre. It is the Robins' first child. 

Theatre Construction, 

Openings and Sales 

CONSTRUCTION: 

Albany, N. Y.—W W. Farley and Klein Bros, building 

CatskiU Drive-In to be completed lor 1951 opera- 

Fort Worth—Azle Theatre to Harold Moore of 

Wilburton, Okla,, by Community Theatres. 

Imboden, Ark.—Imboden Theatre to F. A. Parrish. 

Petersburg, Va. — Greenacres Drive-In, Newport 

News, to Gordon Theatres by Major Johnson. 

Platte, S. D.— Platte Theatre to Uoyd Kingsburg, 

Hidgeway, Mo.—Ridgeway Theatre to G. W. Vost 

ol Pattonsburg by Mr, and Mrs. Junior Clark ot 

Midwest Theatres, 

Wheelwrright, Ky.—Wheelright Theatre to Kenneth 

Moore by Newbold-Keesling circuit 

Fox and NT File Request 

For FCC Appearance 

WASHINGTON—Twentieth Century-Fox 

and National Theatres Corp. have filed a request 

for appearance before the FCC at its 

hearings on inter-city video. A similar request 

was filed by the Theatre Owners of 

America earlier. 

The hearings, relating to allocations of 

coaxial cable by AT&T for inter-city relay 

of television programs, have been continued 

by the FCC until December 11 at the request 

of AT&T. 

FTC to 

Investigate 

Television Ad Copy 

WASHINGTON—The Federal Trade Cnmission 

announced Friday (24) it is invii.. 

gating the current "child appeal" advertift 

campaign designed to promote the sal!( 

i 

television sets. 

Marysville, Kas. — Fred Ott constructing new The commission said the probe as 

dnve-in 

launched because of numerous complats 

Washington. D. C— 1,300-seat Ontario Theatre under 

way lor Kogod-Burka Theatres. 

by parents and educators criticizing the cnpaign 

sponsored by the American Telev.on 

OPENINGS: 

Gatesville. Tex.—Circle-S Drive-In, 350 cars, opened 

Dealers and Manufacturers, New York, 

by Skelton Bros 

In letters to Ruthrauff & Ryan, the ;w 

Goodlcmd, Fla.—Rex Theatre opened by Mr. and 

Mrs. Milton Johnson of New 

York ad agency "said to be handling 

Jersey. 

he 

Jackson, Miss.—Skyvue Drive-In opened. 

campaign," and to 22 TV set manulacturs. 

Lumbeiion, Miss.—Apex Theatre to be opened in 

the commission's division of radio and inodical 

advertising announced it is loong 

Pigford building m December. 

Miami Beach, Fla.—Corib Theatre to open December 

21 ior Wometco. 

into the campaign "to determine the t!tJj 

Richland. Wa^h.—Uptown Theatre, $300,000, 1,227 

seals, opened by Midstate Amusement Corp. 

or falsity of statements and representatiis" ri 

Shumaker, Ark.—Marine Barracks Theatre opened appearing in the ads. 

November 12. 

The commission requested the maniic-; 

SALES: 

turers to furnish specimens of all publiied, 

Elgin, Oie.—Rex Theatre to Mr. and Mrs. Kenneth 

Kinzer ol Walla Walla, Wash. 

and broadcast advertising matter usecjby 

Evant. Tex.—Plaza to A, E- Wood of Roscoe, Tex 

, the agency in promoting the sale of ku 

by W, L. Wigley and Glen Shave, 

during the past three months, to which leyi 

had contributed any part of the cost! 

Family Service Group 

Condemns TV Ads 

NEW YORK—That big national adve 

ing campaign of the American Telev 

Dealers & Manufacturers Ass'n that has 

covering full pages in newspapers acroslJ 

country backfired. 

One of the big ads early last week st;«

1 

From 

! 

^ 

! 

! 

IjOEWS 

GRABBED IT! 

m 

...For its entire metropolitan chain 

in the greater New York area 

GRABBEP IT! 

...For the Golden Gate, San Francisco,- 

Albee, Providence,- Grand, 

Columbus; Palace, N. Y. 

\ Shock- 

MÊxpose of THE 

\ "HOT MONEY 

I \^^ At rac« 

GRABBED IT! 

...For the Stanton, Philadelphia; 

Warner, Memphis; Strand, Akron; 

Warner, Oklahoma City. 

Mim 

AMUSEMENT CO. 

GRABBED IT 

...For the Lyric, Minneapolis. 

H 

' 

Starring 

A King Bros. Production 

• 

r^/^Ki n-. FORE ANDREA KING 

DON De FORt J^» ^^krum 

_ 

.,.H GEORGE TOBIAS ÂRRY K^^LE • ^^^^^^^ ^^ ^^^ ^^^^^^^^ ^^^ ^^^,^ ,^3,,,, 

a Story by Milton M.Roisonond Bert C.Brown 

i»i raH f.r 

eilttt^" 

-variety 

«FUU OF SUSPENSE ANDJWII^ 

"souTHS/Df i-jooo" ot 4u/fD ;i«nsrs.' 

TedGamble 

GRABBED IT 

...For the Lyric, Indianapolis; 

Riverside, Milwaukee. 

ORPHEUM 

LOS ANGELES 

GRABBED IT! 

DOWNTOWN 

DETROIT 

GRABBED IT 

PARAMOUNT 

N EWAfcK 

GRABBED IT!

: November 

Want No Part of Boxtop Admissions 

Fight Hadacol Pitch 

For Free Theatres 

LITTLE ROCK—The latest promotion of 

Senator Dudley J. LeBlanc for his elixir, 

Hadacol, has brought a protest from exhibitors. 

The senator from Louisiana is trying 

to get the free use of theatres in a 24-state 

area for December 23 Christmas parties at 

which youngsters gain admission by showing 

up with a Hadacol boxtop. The Louisiana 

senator who has introduced some extraordinary 

showmanship in his sales campaigns is 

working through radio stations and he is using 

the radio contact to make the pitch for 

free use of theatres on the theory that the 

air plugs will be "good advertising" for the 

exhibitors. 

Sam Kirby, president of Independent Theatre 

Owners of Arkansas, already has sent a 

letter to Senator LeBlanc telling him he 

won't get the cooperation of theatremen in 

his state, and he has alerted members of the 

association. LeBlanc is the merchandising 

genius who took a stage show, headed by 

Mickey Rooney and other tap names, 

throughout the south and southwest last 

summer and sold $3,000,000 worth of Hadacol. 

His newest promotion is a radio tietn for 

Christmas parties in tHeatres throughout the 

south, southwest and midwest, in which he 

furnishes without cost a "first run" Hopalong 

Cassidy feature and a Woody Woodpecker 

short. In a memorandum to radio 

stations. Jack Rathbun, advertising director 

for the LeBlanc Corp., urges them to make 

every attempt to get the theatre to exchange 

use of the house for "the terrific publicity 

that will accrue." But, failing that, says 

Rathbun, "please get the lowest rental possible." 

Hadacol is going into all its towns for a 

two-week promotion on the boxtop admission 

idea and, in addition to making a try for 

free theatres, is urging radio stations to 

mooch free merchandise from local merchants 

for use as door prizes. 

, 'i'^ 

Kirby told Senator LeBlanc his theatre association 

is opposed to the cheapening of 

motion picture houses by the use of boxtop 

admission devices. "The theatres of Arkansas 

are not going to be fooled or sucked into your 

selling scheme. We are not in the boxtop 

business and we pay a 20 per cent federal 

admission tax even on our passes. Further 

we don't appreciate your most generous offer 

to cut us in on your radio advertising—all of 

us can afford to and do buy radio time." 

"Motion pictures are America's greatest 

and most inexpensive form of family enu 

tainment," Kirby added. "We enjoy a hi; 

respect from our patrons. Motion picture e 

tertainment is something that can't 

cheapened by boxtop admissions even 

Hadacol." 

In his memorandum to association mei 

bers, Kirby said that radio stations whi 

have been carrying Hadacol spot announc 

ments had been pressured into tieing in wj 

the free movie idea. The company Ls pa 

ing money for radio time and new^paj; 

space "and if they want the theatrethem 

pay for it," Kirby advised. 

The ITO is going to carry its fight agaii 

boxtop admissions to Washington in an t 

fort to get a tax ruling so that when advf 

tisers such as Hadacol present free she 

whether they are motion pictures or sta 

presentations the company pays a fede:l 

tax for everyone who sees them. Kirby sa 

Last-Minute Pact Averts 

Threatened TV Strike 

NEW YORK—The television industry v, 

back to normal November 20 after its fit 

threatened major strike was averted byi 

last-minute acceptance of union demais 

Sunday (19). A tentative contract, wlri 

provides pay increases and improved rehear 1 

hours for the 25,000 actors, singers and i- 

nouncers represented by Television Authori. 

was agreed upon only 20 minutes before fc 

picketing deadline of November 19. 

A proviso in the new contract halts .e 

second use of kinescope recordings (filmsif 

"live" television shows) without specific p- 

mission of Television Authority. 

COLUMBIA PICTURES ANNOUNCES THAT PRINTS OF THE FOLLOWING 

PICTURES ARE NOW AVAILABLE IN OUR EXCHANGES FOR SCREENING 

Douglas 

FAIRBANKS, Jr. 

Giynis JOHNS Jack HAWKINS 

STATE SECRET 

wKh 

HERBERT LOM 

A Frank Launder and Sidney GMIiat Production 

Written, Produced and Directed by SIDNEY GILLIAT 

THE KILLER THAT 

STALKED NEW YORI 

starring 

Evelyn Charles William 

KEYES - KORVIN BISHOP 

with 

DorotJiy MALONE • Lola ALBRIGHT 

• 

Carl Benton REID 

Written for ttie Screen by Harry Essex 

Based upon a Cosmopolitan Magazine article by Milton Lehman 

Produced by ROBERT COHN • Directed by EARL McEVOY 

WAYNE PRESTON 

MORRIS FOSTER 

• 

in 

THE TOUGHER THEY COME 

with 

Kay Buckley •William Bishop -Frank McHugh 

Written by George Bricker 

Produced by WALLACE MacDONALD • Directed by RAY NA2ARR0 

MICKEY TERRY 

ROONEY MOORE 

• 

HE'S A COCKEYED WONDER 

with 

WILLIAM DEMAREST. Charles Arnt 

Ross Ford Ned Glass Mike Mazurki 

Written by Jack Henley 

Produced by RUDOLPH C FLOTHOW • Directed by PETER GODFREY 

Charles 

Smiley 

STARRETT • BURNETE 

LIGHTNING GUN! 

with 

Gloria Henry -William Norton llley 

and 

Ken Houchins 

Screen Play by Victor Arthur 

Produced by COLBERT CLARK 

Directed by FRED F SEARS 

30 BOXOFFICE 

: 

25, ;5fl I

, 

In 

. cturer. 

: Nov. 

. . when 

— 

CHESTER FRIEDMAN 

HUGH E. FRA2E 

Associate Editor 

PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN 

JDoed it êiti 

\. On our desk is a press release 

om one of the major film comanies. 

The promotion department 

)r this company is excited over a 

lational tieup arranged in conjuncjon 

with a forthcoming release feafiring 

one of its top stars. 

this tieup, the star's name and 

[IS photo will appear at the top of 

rseries of ads and posters scheduled 

I' be put out by a leading manu- 

The title of the star's new 

eduction does not appear in any 

the copy. 

lit appears that the manufacturer 

lis come off with the better deal. 

[; has an important Hollywood 

'ime to help promote the sale of 

.s product. The star also stands to 

, 

nefit on the tieup because of 

lyalty compensation he will relive. 

Generally, the film companies 

,ve been doing a creditable job 

th national tieups. This one, 

wever, looks like eyewash in its 

[>st liquid form. If we are critical, 

is because, as 

1 a reporter, we have 

Iver lost sight of the perspective 

acquired as an exhibitor nor the 

iadamental query we have learned 

apply to all promotion—Does it 

M 

1 tickets? 

i 

» * 

The following 

1 want ad for a salesm 

appeared in the New York 

'nes on October 15: 

•DRAWING ACCOUNT. Must be 

expert driver, talker, hunter, 

Itierman, dancer, traveler, gin 

1 yer, bridge player, diplomat, 

i ancier, capitalist, philanthropist, 

i hority on palmistry, chemistry, 

fchology, dogs, cats, horses, blonds, 

linets, redheads and children; a 

in of vision and ambition, after 

îner speaker, night owl; work all 

< ', stay up all night, and appear 

(5h the next day; must be a man's 

qn, a ladies' man, a Democrat, a 

riublican, a new dealer, an old 

f .ler, technician, politician, math- 

êtician and mechanic, to repres 

t one of the nation's leading pub- 

1 lers." 

Vith a few additional qualificat 

IS, that's the type of man who 

qualify as a theatre manager. 

t 

—C/iesfer Friedman 

PTA Tie'm on 'Cinderella 

Packs Two-Way Benefit 

Betty Essex of the Sconce Theatres home office in Edinburg. Ind., is shown, sitting behind 

notebook on table, wHth officers of the local PTA. 

QEVERAL weeks ago, an article appeared 

in the Showmandiser section 

suggesting that exhibitors avail themselves 

of the cooperation of Parent-Teacher 

groups, as a springboard for the stimulation 

of extra patronage and good community 

relations. 

The article was read with particular interest 

by Mrs. Betty Essex, a home office 

employe of Sconce Theatres at Edinburg, 

Ind. Aside from her understandable interest 

in the ^notion picture theatre industry, 

the idea appealed to Mrs. Essex because of 

her personal activities, .her sense of civic 

responsibility and her incumbency as president 

of the local PTA. 

The following letter is self-explanatory. 

For exhibitors, it will again emphasise how 

much the PTA groups desire the advisory, 

executive and organizational guidance 

which the local theatreman is equipped to 

dispense.— CF. 

"How's about hearing from the office gal 

of an organization for once? I'm only the 

Gal Friday in this office but I've been interested 

in the movie business since I first 

it on. Buleeve me, it's a job . . . 

started working here in 1939. 

"First let me thanic you for a wonderful 

editorial on theatre cooperation with the 

Parent-Teacher organization. This year I 

assumed the terrific job of presidency of the 

local PTA. It didn't sound very hard at first, 

and then, too, I was interested in the school 

because of my 7-year-old daughter, so I took 

the first 

thing to do was to build up the membership 

we only had 75 last year. So-o . your 

editorial came out urging exhibitors to cooperate 

with the local PTA. I grasped it like 

the proverbial drowning man grasping for a 

straw. 

"The boss, J. B. Sconce, and I went over 

his bookings and noticed that he had a 

natural for a PTA tiein— 'Cinderella.' 

I tossed 

it to my PTA membership committee and 

you should have seen the thing grow. We 

ordered the advertising paper early, made up 

a huge display with the 30x40 and ten flat 

stills, asking the youngsters to get their parents 

to join the PTA. The room with the 

greatest percentage of parent membership 

in the PTA was to win a free pass, for each 

pupil, for "Cinderella.' 

"Am enclosing the first take-home letter 

we sent home with the children. That started 

them talking! Then at our first meeting we 

mentioned it and signed up 146 members, 

double last year's. Then we hit parents again 

urging them to help their kiddy's room win 

the contest. Competition got pretty keen at 

the school, especially in the lower grades. We 

had a flash trailer on the screen urging 

parents to join in order to help the kids. 

Boy! On the last day of the contest at school, 

the kiddies brought in 67 memljerships. All 

in all we wound up with 255 members. 

"We played 'Cinderella' last night. The 

boss figured there wasn't much left in it 

since lots of the kids had already seen it 

at Indianapolis and other neighboring towns, 

but it stood up fine. We figured that every 

kid in the school system knew it was playing. 

"The boss deserves a big bouquet for letting 

the winning room in free. It's a nice gesture 

and maybe you don't think I'm proud to 

work for such a guy. and also I'm just a 

little smug about those 255 members. Hope 

everything the PTA does for the rest of thf 

year turns out as well." 

B :OFFICE Showmandiser : 

25, 1950 — 387 — 31

The Memphis Dairy council cooperated with Richard Lightman. Maico 

Theatre publicist, exploiting "The Milkman." Milk bar in theatre 

lobby, left, provided donations lor Cynthia milk fund. Milk trucks 

carried banners. The Memphis Press-Scimitar conducted an "I Like 

Milk and Honey 

Seiiing Ideas 

My Milkman" contest. At right, truck banners promote playdatesor 

J. D. Samartano, manager of the Century Theatre in Baltimore, lal 

included a free milk bar in lobby with a Santa Claus as atten'nt 

and parade of trucks in downtown Baltimore. 

Right, lobby stunt for 

"Copper Canyon" at the 

Beach and Olympia 

theatres in Miami was 

arranged by Bill Dock, 

Florida Slate exploiteer, 

with local bank. Patron 

who guessed correct 

amount of pennies displayed 

received a bank 

book with exact amount 

in a new account. 

When barricade was built around new construction 

job on main street of Hartford, Conn., Lou 

Cohen, alert manager of the Poli Theatre, posted 

a sign announcing "King Solomon's Mines." It 

was visible to pedestrians, shoppers and motorists. 

At right, American outdoor 

atmosphere sells 

"Montana" for J. W. Wilkinson, 

manager of the 

New Coliseum Cinema, 

Whitley Bay, Northumberland, 

England. Horses 

and hitching rack drew 

curious crowds; created 

oral publicity. 

iw:% »] WM 

"ILSTATE PtNITtKTIARY^SAiV QfffiVTi' 

1.

I 

lateur 

I ide 

I 

) 

imateur Night Gives 

ate Summer Boost 

Drive-In Gross 

Silver Raley, manager of the Terre Haute 

id.) Drlve-In, promoted a late summer 

night show as an eight-week busiss 

stimulant. Local sponsors paid for radio 

ne and prize money, and the show was 

jadcast over station THI each week. The 

!.tion also cooperated in finding talent and 

their studios available for auditions. 

F'our merchants cooperated in sponsoring 

; tieup. The show was staged on top of 

5 concession building, and winners were 

; acted by the amount of noise made by 

Irons blowing the horns on their cars. The 

liio station further cooperated by using 15 

.iDt announcements seeking talent and plugfig 

the drive-in each week, 

poming screen attractions were exploited 

J a variety of promotions by Raley. For 

Ihe Big Cat," a 24-sheet cutout was mount- 

( on the front of the screen tower. This 

') 

Jint was duplicated for "The Doolins of 

lahoma," and the fact that the sign was 

ible from the highway in front of the 

atre made it valuable in promoting the 

ydates. 

ro ballyhoo "Mighty Joe Young," a trailer 

s mounted with litho posters in circus 

le and parked in the heart of the city. 

V weekly program helps to exploit coming 

^)ws, an advertisement for a local bank payall 

printing and distribution costs. 

ôrld Series Scores 

Dsted on Marquee 

jocal interest in the world series and in 

vsreel highlights shown on the screen was 

nulated when Lou Cohen, manager of the 

i Theatre, Hartford, used the street-front 

ê of the marquee attraction sign for a 

1 rid series scoreboard. Cohen had the these 

electrician mark each inning as the incidual 

games progressed. Top line of the 

1 read, "Loew's Poll, Theatre of the Stars 

World Series Highlights on Our screen." 

)rts editors of the local press gave the 

nt several mentions. 

bmeless Pets Benefit 

ôm Free Kid Show 

'0 increase child attendance at the first 

pter of the serial, "Atom Man vs. Super- 

:i," Louis Kerasotes, manager of the 

ind Theatre, Springfield, 111., arranged a 

efit show tied in with the Humane society, 

children who attended were admitted free 

un presentation of a can of dog food. The 

sît was designed to help the society's camn 

to supply food for homeless pets, and 

ived wide local publicity in the newsers. 

(jVes Free Balloons 

Manufacturers and Local Store 

Sponsor 'Black Rose Fashions 

Local business firms are anxious to cooperate 

with theatres in the promotion of 

merchandising tieups which offer reciprocal 

benefits to both interested parties. This has 

been proved in many key cities where "The 

Black Rose" has already played. Dick Feldman, 

manager of the Paramount Theatre, 

Syracuse, N. Y.. demonstrated that the idea 

not only helps stimulate extra business, it 

provides valuable advertising and publicity 

that the theatre could not normally afford. 

In this instance the Dey Bros, department 

store was the manufacturer's agency on 

"Black Rose" coats, suits, dresses, slips, hats, 

gloves, handbags, cosmetics, jewelry, scarves 

and flowers. The manufacturers agreed to 

underwrite part of a huge ad campaign and 

a fashion show, which was staged at the 

Paramount on two successive evenings. The 

store advertised the fashion show in its reg- 

Three Stores Sponsor 

Weekly Show for Kids 

Adam Goelz recently left Baltimore to join 

the Walter Reade circuit as manager of the 

Strand in Long Branch, N. J. His first promotion 

at this house was the inauguration of 

a Kiddy club for Saturday matinees. Three 

merchants are sponsoring the club and will 

supply prizes to be awarded each week. The 

shows will consist of a half-hour of stage 

entertainment, children's games, and local 

kiddy talent plus a cartoon and comedy in 

addition to the regular double feature program. 

To build membership in the club, application 

cards were distributed for two weeks, the 

youngsters registering their names, addresses, 

age, and date of birth. 

Tieing in with National Dog week recently, 

Goelz held a dog show on the theatre stage, 

offering prizes to the owners in various 

classifications. The local newspaper ran special 

stories and the show was advertised in 

regular theatre ads. 

Roy Rogers Riders Club 

Builds Kiddy Business 

In an effort to capture the kid business for 

the fall and winter season, D. M. Dillenbeck, 

manager of the Rialto, Bushnell, 111., has 

started a Roy Rogers Riders club. The drive 

for membership included special circulars, a 

trailer and a lobby sign. 

At the first meeting, Dillenbeck distributed 

membership cards imprinted with the rules, 

had one of the youngsters read the rules to 

the audience, and then had the audience repeat 

the pledge. He then staged a watermelon-eating 

contest and gave each contestant 

a pass. At the second meeting, deputy 

badges were distributed and civic speakers 

were invited to address the kids on safety. 

Attractive prizes are offered to those coming 

to the meetings attired in the best Western 

iir "Carnival in Costa Rica," R. J. Jones, 

f 

k niiager of the Silver Spring Drive-In 

I It|ted on the Harrisburg-Carlisle pike, ran 

' a arnival night. Theatre employes dressed outfits. 

a-'ilowns distributed lollipops and balloons Dillenbeck reports that a Halloween party 

tthildren attending the show. Jones reports on the theatre schedule, under the sponsorship 

is 

tl e was considerable merriment. 

of a local 

merchant. 

ular advertising for a week in advance. The 

picture was credited throughout. The campaign 

culminated with a full-page ad in 

color in the Syracuse Post Standard. 

Four full window displays were devoted to 

"Black Rose" fashion.s and the.se too, included 

picture and theatre credits. The department 

store was credited in a 40x60 

displayed in front of the theatre and a 

trailer announcing the fashion show. 

Window cards were placed in 50 choice 

loactions in downtown Syracuse and the public 

library branches. The two local dailies 

ran special feature art on the "Black Rose" 

fashions and gave the film an eight-column 

banner head over another art layout. 

To stimulate extra interest in the fashion 

show and the picture playdates, announcements 

were made over the house public 

address system two weeks in advance. 

Women's Shop Joins 

Deal on 'Black Rose' 

Joseph Geller, manager of the Castle Theatre, 

Irvington, N. J., used an exploitation 

tiein with the LeNette dress shop on "The 

Black Rose." The store placed an exhibit 

in the window featuring a dress and accessories 

in the "Black Rose" shade. The theatre, 

picture title and playdates were well 

advertised throughout. The store then paid 

for printing and distributing cards inviting 

the public to see the window display. The 

cards included theatre copy. 

Geller tied in with the Hudson auto dealer, 

arranging for a new car in the "Black Rose" 

color to be placed outside the theatre, bannered 

with appropriate tiein signs. The 

Ronson cigaret lighter company made available 

standees for display in jewelry store 

windows. 

Personal letters were sent to all members 

associated with the National Archery club. 

Flower shops featured interior and windowdisplays 

of "black" roses. 

'Flame' Records Display 

To get across the fact that "The Flame and 

the Arrow" was attracting record attendance 

in earlier run theatres, Norman Berlin, manager 

of the Laurelton (N. Y.) Theatre, attached 

pieces of a broken phonograph record 

and a hammer to the board, surrounded it 

with scene illustrations and catch copy and 

headed a lobby display with the announcement, 

"It's Breaking All Records." 

Features Rocket Sundae 

A. B. Graver, manager of the Manor and 

Visulite theatres, Charlotte. N. C, effected 

a tieup with the Rexall Liggett drug store 

to help exploit "Destination Moon." The 

store displayed more than 80 signs and pennants 

featuring a Rocket sundae, and included 

full credits for the picture booking 

at both houses. The store is one of the 

most popular downtown eating places. 

B

" 

Goodwill and Patronage Created 

By Halloween Kiddy Promotions 

in advance through lobby displays of traditional 

Halloween gimmicks, circulars, a 

trailer and free spot announcements promoted 

from radio .station WRIV. Tickets 

were placed on sala in advance. 'The Ghost 

of Frankenstein" and "Son of Dracula" comprised 

the screen program. 

Bill McSpedden, manager of the Palace, 

io£ivy

I 

campaign 

•• 

Bookie and Slot Raids Radio and Press Give 

Make 711' Promotion John Payne Schedule 

'Tripoli' Publicity 

For the showing of "Tripoli" at the Ben 

Ali Theatre, Lexington. Ky., recently, John 

Payne made a personal appearance. Bob 

Cox, city manager for the Schine Theatres in 

Lexington, organized a schedule of appearances 

and interviews for Payne which had 

the star leg-weary and voice-weary long before 

his nine-hour stopover terminated. 

Cox had the mayor, the Marine honor 

guard and state highway police meet Payne 

when he arrived at the airport. Radio station 

WLEX was on the spot to interview the 

star on a spot broadcast which was rebroadcast 

later in the day and again on the following 

Sunday. Four bannered cars and a 

police escort left the airport for radio station 

WKLX where Payne and Producer William 

Pine were interviewed on the Ted Grizzard 

show. 

Later in the morning, the group visited the 

University of Kentucky where Payne and 

Pine addressed several classes. At 12:30, 

Payne took up a chore as honorary marshal 

and led the Community Chest parade through 

the city. He next appeared in an autograph 

party in the lobby of the Ben Ali, following 

The Senate Theatre in Springfield, 111., which he attended a sandwich and cocktail 

;took advantage of a raid on local bookie party for staff members of both newspapers 

[headquarters to carry out an elaborate and the Lexington radio stations. During 

on "711 Ocean Drive." The the party, he was interviewed simultaneously 

Senate front carried pictures of the raid, over radio stations WVLK and WVKY. 

in which a teletype machine was captured, 

At 3 p. m. Payne made a personal appear- 

and a blowup of a letter from the ance at Martin's department store for an- 

Chicago crime commission to the local other autograph party and interview on Betty 

state's attorney tracing ownership of the Maxwell's show over station WLAP. The 

machine to Jake Guzik, a reported member 

star made a personal appearance on the Ben 

of the Chicago racing news syndicate. Ali stage where he was presented the key to 

A photo of the front is shown above. "my old Kentucky home" on behalf of the 

Another crowd stopper was the exhibit Kentucky Chamber of Commerce, and was 

if a slot machine captured in a Springfield 

made a Kentucky colonel. 

raid, lower photo. 

At 4:15 the entourage traveled to Prank- 

fort where Payne placed a wreath on the 

grave of a local marine hero. The Frankfort 

Chamber of Commerce entertained the star 

at a Country club dinner where he was again 

linisters Are Guests interviewed. Local newspapers carried columns 

of news and publicity pictures on 

Payne's appearance in Lexington, with frequent 

mention of the "Tripoli" playdates at 

.J 'Samson' Showing 

the Ben Ali Theatre. 

1 E. Agle. district manager in charge of 

Coffin Enlivens Lobby 

ii Appalachian Theatre. Boone. N. C. uses 

iiry opportunity to create goodwill through 

IS influential group. Recently, when "Sam- For 'The Kid' in Florida 

Charles Deas, manager of the Roosevelt 

^1 and Delilah" was booked for a limited 

^jagement. Agle had engraved invitations Theatre, Jacksonville, Fla., secured a huge 

i.de which he mailed to every minister in 

' 

itauga county. 

''e Chamber of Commerce further cooper- 

< d by mailing the cards from Arlington. 

^0 stimulate interest in "Jolson Sings 

iin," passes were offered to a limited num- 

' of persons who wrote the title on one 

•' 

3 of a postcard the greatest number of 

1 as. Many entries were received, and the 

jocated in a small community where 

^rgymen are generally opposed to movies, 

jfo reach local theatre patrons with anlancements 

that "The Fight for Better 

oools" had been booked, Agle imprinted 

nny postcards with an endorsement from 

\: Arlington (Va.i Chamber of Commerce. 

pine coffin box, typical of the ones used in 

the old western days, and displayed it in the 

theatre lobby as advance ballyhoo for "I Shot 

Billy the Kid." The coffin was obtained 

from a neighborhood funeral parlor and was 

displayed two weeks in advance, with signs, 

"Reserved for "Billy the Kid,' etc." 

According to A. K. Rothschild, general 

manager for National Theatre Enterprises 

which operates the Roosevelt, the stunt 

helped to sell many extra tickets. 

When he played "Bombay Clipper," Deas 

strung a number of gasoline engine-type 

model airplanes across the lobby to focus attention 

on the playdates. 

Clergymen and Teachers 

Attend 'No Way Out' 

Goodwin Sable, manager of Keiths. Dayton, 

invited clergymen and heads of Negro 

organizations to an advance screening of 

"No Way Out." Editors of Negro publications 

and the faculty of Dunbar High school 

al.so were invited. A tape recording of the 

guests' comments was made following the 

screening and the transcription was used 

on radio station WING five times without 

cost to the theatre. The .screening .served to 

whip up advance word-of-mouth publicity 

for the flim. 

Money-Baclr Guarantee 

Exhibitor A. R. Boyd played "Mister 880" 

on a money-back guarantee basis for its 

playdate at the Boyd Theatre in Lancaster. 

Pa. He sold the film with ads which included 

copy: "We consider this one of the best pictures 

of the season. If you do not agree with 

us, get your money back." According to 

Boyd, there were no takers. 

"LET'S GIVE THE THEATRES 

BACK TO THE MASSES!" 

— KROG6R BABB 

WrSH THE BOSS WOULD 

BOOK A t>ALLMARK SHOW 

SO I COULD STAY AWAKE/, 

?f>i 

%0 

fciT'"' 

!eLi 

Todau&Tomorroiii 

^ Maybe! 

Joe Squeezer 

and 

Lillq Lovesit 

SUMUMER.FALL 

ANP WINTER, 

mm 

WW- 

HALLMARK PRODUCTIONS 

HALLMARK BLDG.. WILMINGTON. OHIO 

BEVERLY HILLS • CHICAGO • TORONTO 

MEXICO CITY • CLEVELAND • SIDNEY 

SINGAPORE • AUCKLAND 

I XOFFICE Showmandiser Nov. 25, 1950 391 35

. . One 

Army Brass Sparkles 

Al Coast Premieres 

Of 'Breakthrough' 

Warner Bros,' premiere of "Breakthrough" 

at the Hollywood Theatre provided a sparkling 

west coast opening which glittered with 

military brass and film stars. Army cooperation 

helped to give the premiere a tremendous 

publicity splurge. 

The formal opening was preceded by a 

parade of troops and tanks on Hollywood 

boulevard. Leading screen personalities arrived 

for the premiere in soldier-driven jeeps 

escorted by military police. A novel event 

at the premiere was the raising of the 

United States flag. Following the opening, 

the picture moved into the Downtown and 

Wiltern theatres for its regular engagement. 

The New York opening of the picture last 

week at the Strand Theatre also attracted 

high ranking military who attended the special 

invitation performance along with society 

leaders and ranking civic officials. 

The premiere program featured famous 

military contingents including the first army 

band, a detachment of Ft. Jay's crack military 

police. First division veterans from Governor's 

Island, and 100 wounded veterans of 

the Korean conflict. 

Prior to the opening, three Congressional 

Medal of Honor winners were presented to 

the invitational audience. Newspapers and 

radio coverage for the opening was excellent. 

Kiddies Paint Windows 

In Halloween Contest 

A window painting contest sponsored jointly 

by the Rialto Tlieatre. Bushnell, 111., and 

the Junior Chamber of Commerce helped to 

reduce damage from vandalism on Halloween. 

D. M. Dillenbeck, manager of the Rialto. proposed 

the idea which was enthusiastically 

adopted by the Chamber of Commerce and 

proved so successful, it will be used as an 

annual event. 

Dillenbeck staged a Halloween costume 

party at his weekly Saturday matinee. The 

kids received free candy, and prizes were 

awarded those coming in the most original 

costumes. 

To exploit "Mother Didn't Tell Me." Dillenbeck 

engaged six teenage boys to carry placards 

through the main streets. Each boy 

sported a black eye. much to the merriment 

of passersby. 

Goalposts Help Score 

Goodwill of Students 

Ai-nold Gould, manager of the Capitol, Jeffer.son 

City, Mo., a past master in art display, 

changes his lobby regularly with the 

.seasons. In keeping with the current gridiron 

enthusiasm. Gould recently made a gigantic 

display covering the entire east lobby 

wall, paying homage to the two high school 

football teams in Jefferson City. The display 

included copy commending the coaches 

and teams individually, and was backed by 

goal posts painted in the colors of the respective 

schools. Balloon.s and pennants provided 

an added colorful touch. 

36 

NUGGETS 

When "The Good Humor Man" played at 

the Orpheum. Sioux City. Iowa. Manager Bill 

Weagly tied up with Fawcett Publications to 

give away free comic books to youngsters attending 

the Saturday matinee show. Truck 

banners on the company's delivery fleet also 

played up the picture playdates. 

Al Arnstein. manager of the RKO 58th 

Street, New York City, had a ten-foot undersling 

in the shape of an arrow under 

marquee canopy directing attention to the 

boxoffice and "Broken Arrow." current feature. 

Sidewalks were painted with six-foot 

arrows lettered with the picture title and 

pointing to the theatre. An Indian display 

in the theatre lobby helped to whip up advance 

interest in the booking. 

Ed Harrison, manager of the Bijou, Springfield, 

Mass., garnered free newspaper publicity 

for "Between Midnight and Dawn" following 

a screening for police chiefs and officials 

of Springfield and the surrounding 

towns. Newspapers also covered the screening 

and were generous with advance stories 

and art. 

To exploit "The Dancing Years." F. C. S. 

Roberts, manager of the Theatre Royal, Fi.shergate, 

Preston, England, had local newsboys 

deliver 2.000 special throwaways with their 

morning paper deliveries. Roberts built a 

foyer display consisting of a ten-foot background, 

with cutout figures of the stars, and 

promoted three shop window displays, all of 

which were illuminated with effective color 

lighting. 

Trailers 'Kid' Folks 

About No Smoking 

When theatre patrons have to be reminded 

about rules which sometimes interfere 

with their personal pleasures, the 

announcements are usually met with a 

cold reaction. W. Kevins, who operates 

the Campus Theatre at Alfred, N. Y.. has 

a system of his own to remind patrons of 

the No Smoking regulation. He injects a 

little humor into the trailer copy and 

changes the trailer about every two weeks. 

The result is that, instead of being irritated, 

most of the patrons are amused 

and look forward to seeing what new 

gimmick Nevins is going to dig up next. 

Some of his more recent copy has included 

the following admonitions: 

NO SMOKING . . . There are easier 

ways to become the toast of the town. 

NO SMOKING . Ash Wednesda.v 

a year is enough. 

NO SMOKING . . . It's not yet time 

for the Easter "Burny." 

NO SMOKING . . . This is a small 

theatre but we like 'extinguished' guests. 

NO SMOKING . . . .Fust because this 

is a university, it's no reason to make it 

an inflammation booth. 

— 392 — 

Society Takes Over 

Trio' Premiere in 

Eastern Cities 

Paramount field exploiteers set up aiispl 

cious openings for W. Somerset Maugham' 

picturization of "Trio" in Washington, Philadelphia 

and Baltimore. In the nation's capital, 

the Playhouse Theatre opening was a 

special salute to the Washington hospital 

committee of the American Theatre Wing 

Mrs. Truman, wife of the president, headed 

a distinguished list of patrone.sses who formec 

a special committee to handle publicity anc 

promotion for the opening. 

Tieups and free spots were promoted or 

radio and TV stations, and a full-page news-; 

paper co-op ad appeared in all daily papers, 

Brentano's book stores, department store, 

and the city's public library branches exhibited 

special display.s tieing in the Play-i 

house engagement with Maugham's books; 

Screenings arranged for film critics, thi 

Press club, radio commentators, new'spapej 

feature writers, college paper editors ant 

heads of literary and civic clubs helped ti 

generate advance publicity. 

In Philadelphia, the United Service clul 

sponsored the Trans-Lux Theatre opening 

A committee composed of Philadephia so 

ciety matrons was in charge of the publicitjS 

Invitations were extended to a select list o 

veterans returned from the Korean fightini 

front. Book store tieups, radio and televisioi 

promotion, and an opening night broadcas 

from the lobby of the theatre aroused wid( 

interest in the booking. 

When the picture opened in Baltimore. 1 

four-day newspaper contest heralded th 

event at the Little Theatre. Cash and the' 

atre tickets were offered by the News Pres 

to readers who submitted the names of thi 

three greatest stories of all time. A specia 

mailing piece was sent to members of opers! 

symphony and legitimate theatre .subscript 

tion groups. The Baltimore Shopping Newused 

a special feature break to reach 150. 

000 homes. Baltimore's four local radio staj 

tions cooperated with free publicity. 

Lobby Hospital Display 

Plugs 'House of Mercy' 

The antiseptic atmosphere of a hospit* 

operating room pervaded the lobby of thj. 

Palace in Rochester. N. Y.. recently. Thi 

center of attraction there was a model sur: 

gical "team," even including a patient on th' 

operating table la dummy, of cou,se). im 

stalled through the cooperation of the Roch: 

ester Hospital council. The display heralded 

the Palace showing of "House of Mercy," . 

documentary depicting services rendered by > 

modern hospital. It is one of RKO's This II 

America series. Two nurses were in attend; 

ance eacli evening at the display to answe, 

questions about the exhibit and the film, 

j 

Sets 'Summer' Displays 

Window tieups played an important l^î; 

in the campaign to publicize "Summer Stock 

by Mervin Martin, manager of the Mail 

Ephrata. Pa. Music shops displayed three 

.sheet posters and scene stills, tieing in the 

atre copy with a display of "Summer Stock' 

record albums. 

BOXOFFICE Showmandiser :: Nov. 25. W-' 

* 

I 

i

' 

libit 

\ 

Jertrude 

/Irtist in Lobby Paints 

Joan of Arc' Pictures 

^t New Orleans 

An artist at work never fails to attract a 

urious audience whether he is in a theatre 

abby or the picturesque ruins of a dead end 

treet. even in New Orleans where the artistic 

etreat is the quaintly age-gnarled Vieux 

;arre. For ten days, artist Pierre Lepre, in 

ihoto below, from Studio Royale in the heart 

f the French Quarter, set up shop in the 

jbby of the Orpheum. Here he painted picures 

of Ingrid Bergman as a promotion for 

! retain of her starring film. "Joan of 

The idea was worked out by Manager John 

)4al of the Orpheum and the two memrs 

of Studio Royale, Lepre and Joseph 

iffino. It was a mutually effective promo- 

>n deal. 

On the other hand the exhibit was a plug 

the newly formed partnership of Studio 

lyale which specializes in portraits painted 

)m photographs, commercial photography 

d professional work for entertainers along 

w Orleans' famed night club row. Bourbon 

eet. Lepre formerly was a painter and inuctor 

in Hollywood while Ruffino has 

êrated his own photographic studio here. 

I'Stal, city manager for the RKO theatres 

Ire, the Orpheum and Liberty, is running 

)an of Arc" simultaneously at both thea- 

Schine Campaign Prizes 

Go to Bonus Winner 

The Schine circuit, Gloversville, N. Y., 

recently announced that John Manuel, 

manager of the Strand and Liberty Theatres 

in Cumberland, Md., won the grand 

prizes in a circuitwide Movies Are Better 

Than Ever showmanship drive begun last 

spring and lasting through the summer. 

Manuel was awarded a BOXOFPICE 

Bonus for outstanding showmanship last 

month. He was cited for his initiative 

and resourcefulness in promoting a twopage 

newspaper co-op ad. 

As a reward for topping the circuit 

drive, Manuel won an all-expense paid 

vacation at the Ritz Carlton hotel in 

Atlantic City. Three other winners named 

will receive savings bonds. They are Ben 

Geary, manager, Oswego (N.Y.) Theatre: 

Irving Cantor, Auburn (N.Y.) Theatre: 

and Manny Winston, Wicomico Theatre, 

Salisbury, Md. 

Six Passes Are Awarded 

For Free Radio Mention 

Herbert Heintz, manager of Proctor's, Newark, 

N. J., has a tieup with radio station 

WNJR which nets current screen attractions 

free mention each day. A mystery 

tune is played on a popular disk jockey show 

and the first six persons calling the station 

with the correct title receive a free theatre 

pass. The Proctor's show gets a plug before 

and following the mystery tune record. 

'Petty Girl' Flash 

James McNeill, manager of the Majestic, 

Brownville, Tex., used a 24-sheet on "The 

Petty Girl" for an effective lobby display. 

He had the figure of a girl cut out, with the 

title of the picture in a circle. This was 

pasted to the floor of the lobby and shellacked 

to prevent wear and tear. The result was 

sensational flash. 

Academy Award Copy 

Sells Suburbanites 

'Sunset Boulevard' 

strong local selling of "Sunset Boulevard" 

resulted in better business for the picture 

when it played the Fairview Theatre in 

Cleveland than when it played its first run 

downtown engagement, according to Sid Holland, 

manager of the Fairview. 

Holland first set about to implant the 

thought among his potential patrons that 

"Sunset Boulevard" is one of the favorite 

films expected to receive an Academy award. 

To accomplish this, he used his marquee attraction 

sign two weeks prior to opening, a 

special leader on the trailer, and a special 

setpiece in the lobby three weeks in advance, 

with copy stressing the fact that the picture 

is destined to win the 1950 Oscar. The copy 

also announced that "Sunset Boulevard" wa.=, 

the Cleveland Critics Circle choice of the 

best picture during the month of September. 

Holland tied up with the Community 

Forum, a suburban newspaper distributed to 

every home in the area, for a ten-day contest. 

Prizes totaling $350 in cash awards 

were offered to those who submitted the best 

opinions on why the picture and Gloria 

Swanson's performance deserve Oscars. 

Judges for the contest were widely read dramatic 

critics of the Cleveland daily press. 

The object of the contest was primarily to 

get people into the theatre to see the picture, 

the closing date of the contest coinciding 

with the last day of the picture's run. 

Reprints of the announcement which appeared 

in the Community Forum were distributed 

to all high schools in the community. 

Compete on Stage 

With backing from the local Mothers club 

and the Police Athletic club, Ernest Laub, 

manager of the Stadium Theatre, Tottenville, 

N. Y., is running a series of Thursday night 

teenage amateur shows. 

A'hether or not the spectators at the lobby 

will return to the historical spectacle, 

vas too early for Dostal to determine. "But 

y got an eye full of it in the lobby," he 

: Jed. 

iiper Sponsors Contest 

Tracy, manager of the Parma, 

f veland, tied up with the Parma Post for 

i 

ontest designed to sell the slogan. Movies 

Better Than Ever. The paper invited 

readers to submit a list of pictures, the 

i 

t 5 of each picture to begin with one of 

t letters in the slogan. The winner rec 

'ed a three-month theatre pass and run- 

' .sup received trip passes. 

EXPORT DISTRIBUTOR: FRAZAR & HANSEN LTD., 301 CLAY STREET, SAN FRANCISCO .. CANADA: DOMINION SOUND 

EQUIPMENT LTD. ., OFFICES IN ALL PRINCIPAL CITIES 

EiCOFFICE Showmandiser :: Nov. 25, 1950 — 393 37

Military Teams Shool 

For 'Winchester 73' 

Marksmanship Cup 

After terminating a 16-week season of live 

shows at the Regal Theatre, Great Yarmouth, 

Norfolk, England, Assistant Manager E. C. 

Bigny distributed special throwaways calling 

attention to the fact that the policy had been 

changed back to motion picture entertainment 

and that "better-than-ever" pictures 

were booked for early exhibition. 

Theatre usherettes distributed the leaflets 

from an old landau car which toured the 

neighboring area, stopping at heavily trafficked 

intersections. Bigny promoted public 

address armouncements at the Speedway 

stadium with the same message, and planted 

special stories in the local papers. 

Under the supervision of J. A. Solkhon, 

manager of the Regal, Bigny set up a shooting 

contest as part of the campaign for "Winchester 

'73." An engraved cup was promoted 

cost-free and offered to the team making the 

highest score in the match. Army, navy and 

air force cadets and the local rifle club participated, 

the contest getting wide publicity 

in the local press. Teaser slides announced 

the competition, and an attractive foyer display 

of rifles, pistols, targets, etc., called attention 

to the playdates. 

Ken Carter, manager of the Madison Theatre. 

Richmond, Ky., promoted a page newspaper 

co-op from two local insurance companies, 

tieing in Fire Prevention week with 

his booking of the short, "Danger Sleuths." 

For 

YOUR 

BOXOFFICE 

Engraved by 

our excluBiT* 

process on lu* 

cite to youx 

specifications* 

LAMOLITE* 

ILLUMINATED PRICE ADMISSION SIGNS 

Our enlarged plant facilities assure 

OVERNIGHT service from coast to coast. 

Plastic Signs Engraved for the Entire Theatre 

Send for Folder *Pat pend 

Edgar S. 

Bowman 

124 W. 21it St.. New York 11. N. Y. 

DRIVE-rN EXHIBITORS with 

CENTRAL SOUND or POST SPEAKERS! 

CONVERT to IN-CAR SPEAKERS 

al prices before the seasonal rush, 

Ord«r dialely to assure prompt delivery. 

DRIVE-FN THEATRE MANUFACTURING CO. 

729 BalHmore (Phone HA. S007) ronsas Ctty. Mo. 

October Bonus Winner 

Arriving too late for publication with the 

article in the November 11 issue of Showmandiser 

announcing 

_ the winners of the 

BOXOFFICE Bonuses 

and Citations for October 

was the photo 

of Edward L. Monroe, 

manager of the 

Strand Theatre i n 

Jacksonville, Fla. 

.^^^^ ^^^ Manager Monroe 

^^t^^^^ ^^B was awarded a BOX- 

^^^^B ^f ^^M OFFICE Bonus and 

H^B.flL flRB Citation for excellence 

of a theatre front dis- 

Edward L. Monroe play, a description of 

which he submitted to the judges of monthly 

Bonus-Citation awards. 

Women Patrons Aim 

For 'Undercover' 

The highlight of the campaign for the 

world premiere of "Undercover Girl" at the 

Rivoli Theatre in New York was a radio and 

television advertising and a letter-writing 

contest set up by Bill Tell, publicist for the 

Rivoli, and U-I exploiteers. 

An attractive model representing Miss Undercover 

Girl made television and radio appearances, 

plugging the opening. In the theatre 

lobby, women patrons had an opportunity 

to test their marksmanship with a 

toy gun. Those hitting a target in the bullseye 

zone received free admission. An interesting 

finger-printing display in the lobby 

helped additionally. 

Window displays were set with American 

Airlines and several other prominently located 

store windows. U.S. savings bonds and 

guest tickets were offered as prizes to those 

submitting the best letters on, "The most 

courageous woman I have ever known." 

Bugs Bunny Kiddy Fans 

Given Fresh Carrots 

When Reg Streeter, manager of the Huntington 

Park (Calif.) Theatre, started a Saturday 

morning Bugs Bunny club, he used a 

unique type of herald to promote the shows. 

In return for a credit line in the advertising, 

a local market provided 1.000 fresh carrots. 

These were attached to cards headed with 

copy: 'Hi-ya. Doc. Have a carrot on me. 

There's plenty cookin' for Saturday . . . cartoons, 

special feature, games, prizes." These 

were distributed to kids on their way home 

from school, and the stunt provoked community-wide 

comment. 

Car Giveaway Slated 

As Pre-Xmas Booster 

Duane Marks, assistant manager of the 

Geneva (N. Y.i Theatre, has promoted a new 

car giveaway as a pre-Christmas business 

stimulant. The new Kaiser will be awarded 

to the lucky ticket holder on December 14. 

Local merchants chipped in to cover the 

cost of the car and $140 for other expenses. 

The merchants will give coupons to every 

cash customer until December 14 and advertise 

the giveaway in store displays. 

CLEARING HOUSE 

(Continued from inside back cover) 

THEATRE SEATING 

Need chairs? Here's the spot. Our used and 

rebullts are sturdy, comfortable, attractlie and 

you're buying 'em from reliable source. Prices 

start at $2.95. Send for Chair Bulletin. Dept. 

C. S.O.S. Cinema Supply Corp.. 602 W. 62Dd 

St.. New York 19. 

Patch-O-Seat cement. Patcblng clotb. solvent, 

etc. Fensin Seating Co.. (Hllcato 5. 

Used chairs, guaranteed good. Adrlse quuitlty 

wanted. Photographs mailed with quotation. Fensln 

Seating Co., Chicago 5. 

^_^ 

No more torn seats: Repair nltb tbe original 

P«tch-A-8eat. Complete kit, ft. General Chair 

Co., Chicago 22, 111. 

Chair Parts: We furnish most any part you require. 

Send sample for price, brackets, backi 

seats. and General Chair Co.. 1308 Elaton Ave., 

Chicago 22. 111. 

Several thousand used opera cbairs now Is 

stock. Can furnish any amount you request. Piill 

upholstered back, insert panelback, boisprlng and 

spring edge seat. Write for photo and state 

Incline. amount and We also manufarture new 

chairs. General Chair Co.. 1308-22 Elston Ave., 

Clilcago 22. 111. 

Many years In the seating business is your 

guarantee. Good used chairs are not too plentiful 

but we have the pick. Full upholstered, panel 

back and many other styles. We furnish proper 

slope or level standards to fit your floor. All 

size 18x21-lnch chairs. Our prices are lowest. 

for Write exact photo and price. We furnish parti 

for all makes. Send sample. Good quality plastic 

coated leatherette 25x26-lnch, all colors, BBc el. 

Chicago Used Chair Mart, 829 South State St., 

Chicago 5. 111. 

No more loose chairs; Get "Firmastone" Anchor 

cement. $5 per boi. General Chair Co., ChleafO 

22. 111. 

Parts for all chairs. Send sample for quotation. 

Fensin Seating Co., Chicago 5. 

Complete seating service, sewn cushion and hack 

covers. New aishlons, parts. Chairs rebuilt In 

your theatre without interruption. Iteatro Seat 

Service Co.. 160 Hermitage Ave., Nashville, Tena. 

Complete seating service. No Interruption In 

your schedule. Plastics, fabrics, mohairs. May 

we call and quote prices? Midwest Seating Service. 

Bos 554. Springfield. 111. 

^___ 

For Sale: 450 spring bottom Heywood-Wakefield 

upholstered theatre chairs in good condition. 

Sell all or part. Am reseating. Kelly 

Theatre, Wakeeney, Kansas. 

Theatre chairs, many reconditioned, screens, project 

S- Trade your Veneers Cushions. Lone 

Kilm Co., Dallas. Texas. 

^ 

BUSINESS STIMULATORS 

Bingo die-cut cards, two colors. 75 or 100 numbers. 

$3 per M. Bingo screen dial. $30. Premium 

Products. 339 W. 441h St.. New York 18. N. T. 

Dartaway: Two sensational new theatre games 

skill. Pill those seats. of empty Don't waitstart 

now. Over 200 theatres now using our games. 

No theatre too big or too small. Write or wire 

Da rtaway Enterprises. Inc.. Shawnee. Kas. 

Comic hooks available as premiums, giveaways 

at your kiddy shows. Urge variety, latest newsstand 

editions. Comics Premium Co., 412B, Greenwich 

St.. N. Y. C. Publications for premiums 

(exclusively) since 1939. 

Incomparable proven patronage builders. BOO 

rard sets. 75 No. die-cut Bingo. $3 per thousand 

—also other unique g.imes. Novelty Games Co.. 

1434 Belford .Ave,. BroiiMvn 16. N. Y. 

POPCORN MACHINES 

Rebuilt Popcorn Machines for sale. Fully guar- 

.inteed. Price from $100. Con.solldated Confeetlons. 

1314 S. Wabash, Chicago 5. 111. 

Burch. Manley, Cretors. Advance, all eTectrle 

french fry types. 50 Hollywood type, theatre 

special electric poppers from $250. Karmelkorn 

Equipment. 120 S. Halsted. Chicago 6. Hi. 

Super Star popcorn machine, good condition, 

$175. freight paid Don Theatre. Lovelady. Tnas. 

Burch popcorn machine. oM-ellent condition. 

K^n. bargain- Write Boxofflce. 4085. _ 

POPCORN SUPPLIES 

Blevins' Pops Rile Box with Wm. A. Rogerf 

"Box-Top" Silverware Premium offer Is booming 

popcorn sales! Blevins Popcorn Co.. Popcorn 

village, Nashville, Tenn. 

MORE CLASSIFIED ON 

INSIDE BACK COVER 

38 — 394 — BOXOFFICE Showmandiser Nov. 25, IS)

, 

te 

"Quantrell's 

Harvey' Debut to Aid 

.ouise Baer Fund 

NEW YORK—The newly established Louise 

ler memorial fund of the New York Heart 

is'n will benefit from the opening of U-I's 

j(arvey" at the Astor Theatre December 20, 

/little more than six years after its original 

rige play opening on Broadway, 

rhe entire proceeds from the opening, 

liich are expected to exceed $100,000, will be 

trned over to the memorial fund, established 

1 the New York Heart Ass'n as a tribute to 

(; late Mrs. Baer. who devoted her life to 

\i activities of the association. It will be 

t; first important fund-raising function of 

13 organization under the chairmanship of 

Vs. Vincent R. Impellitteri, who succeeded 

{; late Mrs. Baer. 

ijd Sullivan heads the entertainment di- 

\jion of the Heart fund campaign. Among 

t|> 

members of the committee, now being 

fmed, are: Anita Colby, model and former 

In star; Mrs. Robert Considine, Mrs. Ted 

lUis, Mrs. Ted Saucier, Mrs. Ruby Schinasi. 

is. Gradwell Sears and Mrs. Ed Sullivan. 

îts will be awarded for contributions rangi|' 

from $500 to $25. 

l.Tie picture, starring James Stewart with 

jephine Hull of the original stage cast, will 

srt its regular run at the Astor December 

2 This will be one of the few U-I pictures 

iplay the Astor, where the 20th Century- 

Sc feature, "American Guerrilla in the Phililines," 

is current. 

^îlliom M, Bentley Killed 

I L I. Train Wreck 

lEW YORK—William M. Bentley, 45, a 

2 1 Century-Fox art director, was killed in 

t Long Island railroad wreck Wednesday 

( ) which took at least 80 lives and sent 232 

psons to hospital. Also killed were Bernd 

Michaels, brother of Tess Michaels, 

l; ted Artists fan magazine contact, and 

S ila Michaels, 20, Bernard's daughter, who 

« secretary to Sidney Schaefer, Columbia 

a ertising director. 

lalerio Yerves, shipper at the RKO exc'nge, 

suffered leg injuries, but went home 

a :r hospital treatment. Edward Brindley. 

Riublic exchange manager, was shaken up 

b on the job Friday. Marilyn Reiss, a 

cl k with Loew's Theatres, was unhurt. 

ob Boehnel, trade magazine contact for 

0. and John Cunniff, booker, and Harriet 

n, contract clerk at the MGM exchange, 

wli usually take the train that was wrecked, 

tc : 

the train immediately preceding it. 

entley had been in the industry 25 years 

was inducted into the Motion Picture 

leers at its last dinner. He was a specialist 

fc20th-Fox in originating spectacular theatr 

fronts and in handling the art work for 

tc: campaigns and the decorator at the comay's 

conventions. He leaves his wife. Hazel 

Bentley, four daughters. Carolyn, 

J^;tte, Judy and Linda Bentley, a son, Willis 

i M. Bentley jr., and a sister Mrs. Effie 

Plffer. 

jintley had been director of publicity and 

P« ic relations for Skouras Bros. Theatres 

in It. 

Louis and had worked in the art de- 

P^ ments of Warner Bros, and Columbia. 

t for a topline in the Paramount pic- 

'u 

, Raiders," starring Alan 

Lfl and John Ireland, is Lizabeth Scott. 

TOA Asks Film Heads 

To Arbitration Meeting 

NEW YORK—Top officials of distributing 

and producing companies have been invited 

to a conference on arbitralioji at 10 a. m. 

Wednesday (29) by Sam Pinanslci. president 

of the Theatre Owners of America. Pinanski 

and Walter Reade jr., chairman of the TOA 

distributor-exhibitor relations committee, said 

Wednesday (22) that all responses received to 

date had been acceptances. 

The TOA letter went to the following: 

Jack Cohn. Columbia; William J Heineman, 

Eagle Lion Classics; Nicholas M. Schpnck, 

Loew's; Steve Broidy, Monogram; Barney 

Balaban, Paramount; Ned E. Depinet. RKO; 

Herbert J. Yates. Republic; Spyros P. 

Skouras. 20th Century-Fox; Gradwell L. 

Sears. United Artists; Nate J. Blumberg, 

Universal-International, and Albert Warner, 

Warner Bros, 

The letter said that he had written them 

March 27 and had been authorized to ask 

them to arrange a conference to determine: 

(1) Whether or not the industry wishes 

and will work for an arbitration system, 

(2) Whether or not the objections to such 

a system can be solved if approached in a 

spirit of compromise and of conciliation. 

Pinanski wrote further: 

"TOA and I personally were extremely 

gratified at the enthusiastic response received 

in answer to that invitation. Wt have since 

been notified that several of the companies, 

under advice of counsel, are reluctant to 

initiate such a conference, but that they 

would be interested in attending it if it 

were called by an exhibitor group. 

"We of TOA and our predecessors, MPTOA 

and ATA, have for years now been devoting 

a great deal of time, energy and effort in 

an attempt to bring about an industry arbitration 

system. Such a system was never 

needed more. We therefore hope that you 

will accept this invitation and be present. 

You are. of course, privileged to have others 

of your company with you." 

COMPO Representatives 

To D. C. Youth Conference 

NEW YORK—Abram F. Myers, Roger Albright 

and Julian Brylawski will be among 

the industry representatives attending the 

Mid-Century White House Conference on 

Children and Youth in Washington December 

3-7, to represent the Council of Motion 

Picture Organizations. 

Tliirty-five work groups will deal with 

the major problems and issues relating to 

the conference theme on how every child 

may be given a fair chance for a healthy 

personality. 

Para. Home Office Workers 

To Decide Representation 

NEW YORK—The Paramount home office 

employes and clerical workers will decide 

their future bargaining representation following 

the final action by the National Labor 

Relations board on the exception it has 

taken to Screen Employes Guild's jurisdictional 

rights. The NLPLB has given SEG 

until December 11 to reply to the charge 

that the union's parent. United Office and 

Professional Workers of America, has lost 

its identity in consequence of a merger with 

other labor unions. 

"MAN OF THE YEAR"—Gael Sullivan, executive director, Theatre Owners of 

America, is honored at 22nd annual dinner of tiie Providence College Club of New 

York at the Hotel St. George, Brooklyn. Left to right, standing: Judge Roger J. Brock, 

Brooklyn Municipal court; Walter L. Fitzpatrick jr., club president; Hon. Joseph D. 

Nunan jr. Seated: Rev. Robert J. Slavin, president. Providence college; Thomas H. 

Beck, chairman of the board, CroweU-CoUler Publishing Co.; Sullivan. 

BC OFFICE : 

: November 25. 1950 N 39

. . . Gloria 

. . Norman 

. . George 

. . . Ray 

. . Abby 

. . Richard 

. . W. 

. . Richard 

B R O A D VJ A'f 

John McCarthy, vice-president of the Motion 

Picture Producers Ass'n of America, 

with Mrs. McCarthy: Phil Reisman, RKO 

vice-president in charge of foreign operations: 

Murray Silverstone, president of 20th 

Century-Fox International: Leo Samuels of 

Walt Disney Productions, and Gerard Blattner 

of Warner Bros, were among the film 

executives who arrived on the Queen Elizabeth 

November 21. Deborah Kerr, who recently 

completed "Quo Vadis" for MGM in 

Anna 

Rome, and her husband A. C. Hartley: 

Maria Alberghetti, 14-year-old Italian concert 

singer, who has been signed for Bing 

Crosby's next Paramount picture, and St. 

John Terrell, arena-type theatre producer, 

were on the same boat. 

Herbert J. Yates, Republic president, 

planed to Europe November 19, accompanied 

by his executive assistant, William M. Saal, 

Director John Ford and Ward Bond, featured 

player. Yates went to Paris to discuss Errol 

Flynn's Paris-made picture, "The Bloodline," 

and he will then meet Ford and Bond in Ireland, 

where they explore location sites for 

Ford's next picture for Republic . . . Hugh 

Hunt of the MGM "Quo Vadis" unit arrived 

from Rome by plane and left the following 

day via air for the coast. 

Roy Barmley, director of publicity and advertising 

for Greater Union Theatres of Australia, 

and Edward Lane, film buyer for the 

chain, are in New York for a three-week stay 

Swanson returned on the America 

after attending the royal command film performance 

in London. Delmar Brent, her 

manager, accompanied her . Cukor, 

MGM director, left for the coast after a brief 

visit in New York following his return from 

Spain . Siegel, Paramount studio 

publicity head, went back to the coast after 

a week in New York. 

Fred Pressburger, director who did the English 

adaptation of the Italian spectacle, "Fabiola," 

for Producer Jules Levey, sailed on the 

He de France for London, where he will arrange 

the British opening . . . Kenneth Mc- 

Kenna. MGM studio story chief, has returned 

to the coast after a ten-day visit in the east 

conferring with publishers, editors and authors 

. . . William B. Zoellner, head of MGM 

shorts, newsreel and reprint sales, has returned 

from a ten-day trip that took him to 

St. Louis, Des Moines, Omaha and Chicago 

Heindorf, head musical director of 

Warner Bros, studio, is in New York for talks 

with Herman Starr, vice-president of Music 

Publishers Holding Corp. 

Irene Dunne, who recently returned from 

England after attending the Royal Command 

performance of her picture, "The Mudlark," 

will be honored at a 20th-Fox cocktail party 

at the Stork Club November 29 . . . Spyros P. 

Skouras, president of 20th-Fox, and Al Lichtman, 

vice-president, left for Hollywood to 

consult with studio executives on 1951 production 

James R. 

and releasing plans . . . Grainger, Republic executive vice-president 

in charge of sales and distribution, left November 

22 for a short visit to the Washington 

Faith Domergue, Howard 

branch . . . Hughes' latest screen find, stopped in at the 

home office during her personal appearance 

tour for her film "Where Danger Lives." 

Louis Astor, Columbia sales executive, will 

leave November 27 for a trip to the Washington, 

Kansas City, Pittsburgh, Cleveland, Chicago 

and Milwaukee exchanges to meet with 

exhibitors on the current Montague Sweepstakes 

Leon Brandt, ELC advertising 

drive . . . and publicity director, left for Boston to 

set up the opening of "The Sun Sets at 

Dawn," Mrs. N. Peter Rathvon's first production, 

at the Paramount and Fenway Theatres 

. . . Perry Lieber. RKO studio publicity 

head, has returned to the coast following 

a series of meetings with home office executives 

. A. W. Schwalberg, president of 

. . 

Paramount Film Distributing Corp., and 

Hugh Owen, eastern and southern division 

manager, returned to New York from 

Charlotte after attending the Theatre Owners 

of North and South Carolina convention. 

Frederick Bullock, head of the 20th-Fox 

home office still departement, and long-time 

employee of the comapny, was married recently 

to Frances E. Mitchell at St. Michael's 

Church . Lee Unger, daughter of Al 

Unger of Skouras Theatres of New Jersey, is 

engaged to Donald Gott . Abrons 

of the 20th-Fox home office publicity department, 

is on a honeymoon trip to Bermuda 

following his marriage to Mimi Sue Mulwitz 

Carl Fishman, 

of Port Chester, N. Y. . . . 

daily newspaper contact man for Loew's N. Y. 

Theatres, was convalescing from a heart 

Ken Steckline 

attack in Doctor's ho.spital . . . 

assistant manager, Loew's Theatre, Harrisburg, 

is father of a baby girl. 

Robert W. Dowlingr, president of City Investment 

Corp., and Maurice Maurer, man- 

FORT LAUDERDALE APIS. FOR LEASE BY YEAR 

New Luxurious Tropical Sun Colony Apartments, Overlooking Ocean; Twin Beds; Tile Baths; 

Doily Waid Service; Utilities & Linens Furnished; Shuff eboard Courts; Secluded Patio with 

Wired Music; Fireproof; Modernistic. 

$1,750 - Studio Apt. (sleeps 2); $2,750 - 1-Bcdroom Apt. (sleeps 4); $3,750 - 2-Bedrooms, combining 

obove to sleep 6. Write Box 1102, c/o BOXOFFICE, 1009 Fox BIdg., Detroit 1, Mich. 

aging director of City Entertainment Corl 

operators of the Astor and Victoria The' 

tres, left for Europe by plane November 

to make a survey of foreign film produ 

tion . . . Carroll Puciato, Realart manager 

exchange operations, was back from a tw 

week tour of southern exchanges . . . Dav 

Lipton, U-I advertising and publicity dire 

tor, has arrived from California to start 't 

campaign on "Harvey," which opens at t 

Astor December 21 . . . Joseph Walsh, he 

of branch operations for Paramount, return 

November 20 from a two-week visit to t 

Dallas branch . A. Scully, Univen 

vice-president and general sales manager, 1( 

for Florida November 21 to spend Thanls 

giving with his family . L. Gei 

public relations director for Playland, h 

has joined Gross-Evans Associates as seer 

tary-treasurer. 

Mrs. Silverstone Feted 

At Roxy Cocktail Party 

NEW YORK—Mrs. Dorothy Silverstoi 

producer of "The Magnetic Tide," Clnecol 

featurette about the Holy Land, was gu( 

of honor at a cocktail party given by A. 

Balaban, executive director of the Roxy Th 

atre, at the theatre's executive offices Noveiber 

22, the day the picture opened at t 

Roxy. 

Among those who attended were Mos 

Sharett, foreign minister of Israel: Elie;' 

Kaplan, finance minister for Israel: Ab. 

Eben, Israeli ambassador to the U.S.; / 

thur Lourie, consul general of Israel in Ni 

York: Mrs. Eleanor Roosevelt: Eddie a 

Mrs. Cantor and members of the press. 

All receipts from showings of "The Ma 

netic Tide." which is being released by 2C. 

Century-Fox, will be turned over to ChUdr. 

to Palestine, nonsectarian national organi! 

tion devoted to the rehabilitation of heirless 

children in Israel. 

Make All Films in Color 

Asks ITOA of New York 

NEW YORK — The Independent Thea: 

Owners Ass'n of N. Y. has passed a resection 

calling on producers to make all futi' 

product in color. The resolution was identiil I 

with that passed by the Theatre Owners ; 

America at the Houston convention early i 

November. 

The New York exhibitor group cited 1« 

growing demand by the public for enterta;' 

ment in color and the fact that the put; 

has become extremely color-conscious '' 

virtue of current events in the TV color fil 

as chief reasons for the resolution. 

Red Cross Sends Thanks 

NEW YORK—Gen. George C. Marsh, 

president of the American Red Cross, Is 

wired Arthur L. Mayer, executive vice-prf^ 

dent of the Council of Motion Picture

: November 

— 

Inveil Rogers Portrait 

To Start Fund Drive 

'trew YORK—Presentation of a Christmas 

Jrd five miles long with the names of all 

^10 contribute to the Will Rogers Memorial 

spital will be the highlight of the camjign 

for funds. The presentation will be 

iide at the hospital December 15. 

The Christmas card is an idea worked out 

1 Nicholas J. Matsoukas, national campaign 

rector. The "card" is divided into indi- 

\lual sheets which can be pasted together. 

I'ty thousand volunteers inside and outside 

t; film business are now circulating these 

f.itions across the country. 

;\s an official launching for the campaign, 

remonies of presentation for a life-size por- 

Sit of Will Rogers painted by Clarence C. 

Jen of Tulsa, Okla., were held at the Co- 

I'nbia room of the Hotel Astor at 2:30 p. m. 

ivember 21. Spyros P. Skouras, president 

c20th Century-Fox, who is a member of the 

lipital board; Robert Mochrie, national 

Jiirman of the drive, and Robert Christen- 

Iry, president of the Broadway Ass'n, un- 

\led the painting, which was a gift from 

t' artist. It will be permanently displayed 

e the hospital at Saranac Lake. 

."he current drive will end in January. The 

SI is to raise $1,000,000 a year with which 

t orovide new buildings and expand research 

f|ilities and equipment for the hospital. 

iere treatment for tuberculosis is free to 

a; member of the entertainment industry 

Jo is unable to pay for the high cost of 

(eo. Roth Heads Sales 

hr Fine Arts Films 

i'EW YORK—George Roth, vice-president 

ofPour Continents Films, has taken on the 

ailed duties of general sales manager of 

Be Arts Films, Dr. Arthur M. Epstein, 

F e Arts president, said. 

i.oth has been in independent production 

sl:e his discharge from the army in 1946. 

Bore the war he was eastern representative 

oi Reliance Pictures and assistant to Harry 

IwGoetz. He has been in the industry 16 

yirs. Fine Arts is currently handling Americ'i 

distribution of three J. Arthur Rank 

'Cyrano' Starts Strong at Two-a-Day; 

'Grande 

NEW YORK—"Cyrano de Bergerac," which 

opened a two-a-day engagement at the Bijou 

to bigger first week receipts than were registered 

by "The Red Shoes" when it opened 

at the same theatre over two years ago, led 

the Broadway film field as cold weather 

arrived during Thanksgiving week. "Rio 

Grande" at the Mayfair and "Breakthrough" 

at the Strand also had good opening weeks. 

Best among the holdovers was "King Solomon's 

Mines," which held up remarkably well 

in its second week at the Radio City Music 

Hall. "American Guerrilla in the Philippines" 

and "Tripoli" held up well enough at the 

Astor and Globe, respectively, and all three 

Technicolor action features benefited because 

the youngsters were free for the holiday 

weekend. 

"Copper Canyon" at the Paramount and 

"Right Cross" at the Criterion had less successful 

opening weeks. "Last Holiday," new 

British film at the Paris, joined "Trio," in 

its sixth week at the Sutton, and "Prelude 

to Fame," in its second week at the Trans- 

Lux 52nd Street, is drawing strong business. 

New films that opened in time for Thanksgiving 

were: "Never a Dull Moment," "The 

Jackpot," "Two Weeks With Love" and "Saddle 

Tramp." 

(Average Is 100) 

Astor American Guerrilla in the Philippines (20th- 

Fox), 2nd wk 115 

Bi]ou—Cyrano de Bergerac (UA), 1st wk of twoa-day 

140 

Cacitol—Devil's Doorway (MGM), plus stage 

show, 2nd wk ICO 

Criterion—Riohl Cross (MGM) _ 105 

Globe—Tripoli (Para), 2nd wk 110 

Loews Slate—Harriet Craig (Col), 3rd wk 100 

Mayfair—Rio Grande (Rep) 125 

Palace—Johnny One-Eye (UA), plus vaudeville 100 

Paramount—Copper Canyon (Para), plus stage 

Pans—Last Holiday (Stra'ford) 120 

Park AvenuE^Hamlet (U-I), 2nd wk. of return 

engagement -0 

Radio City Music Hall—King Solomon's Mines 

(MGM), plus stage show, 2nd wk 125 

Rivoh—Undercover Girl (U-I), 2nd wk 80 

Roxy—All About Eve (20th-Fox), plus stage show, 

5 days of 6th wk 100 

Strand—Breakthrough (WB), plus stage show 120 

Sutton—Trio (Para), 6th wk 125 

and Breakthrough' Good 

'rans Lux M-dison Avenue—Kind Hearts 

Coronets (ELC), 23rd wk 

rans-Lux 52.-id Street—Prelude 

2nd wk 

to Fame 

_ 

( 

'ictoria— State Secret (Col), 7th wk 

'Miniver Story' Clicks at 115 

To Pace Buffalo Business 

BUFFALO — Helped by remarkably fine 

weekend weather, local boxoffices perked up 

considerably last week, presenting the brightest 

picture in a long time. "The Miniver 

the Buf- 

Story" went way above average at 

falo and so did "Tripoli" at the Paramount. 

"The Milkman," in a ten-day run at the 

Lafayette, clicked for top figures. 

Buffalo—The Miniver Story (MGM) 

Center— All About Eve (20th-Fox), 3rd a 

Century—Mad Wednesday (RKO) 

Cinema— Operetta (Horst) 

Lafayette-The Milkman (U-I), 10 days.. 

Paramount—Tripoli (Para) 

Teck—The Jackpot (20.h-Fox), 2nd wk... 

..105 

..105 

..110 

.. 95 

Cold Helps Philly Business; 

'Let's Dance,' 'Doom' Lead 

PHILADELPHIA—The end of the Indian 

summer helped to revive first run business. 

"Edge of Doom" at the Aldine and "Let's 

Dance" at the Randolph shared top honors 

with a strong 130. 

Aldine—Edge oi Doom (RKO) 130 

Boyd—The Miniver Story (MGM), 3rd wk 50 

Earle— State Penitentiary (Col), plus stage show.... 98 

Fox—American Guerrilla in the Philippines (20th- 

Fox) 105 

Goldman—To Please a Lady (MGM), 4th wk bO 

Mastbaum—Hio Grande (Rep), 3rd wk 60 

Randolph-Let's Dance (Para) 130 

Sanley—Breakthrough (WB), 2nd wk 90 

Stanton—Last of the Buccaneers (Col) 115 

Brooklyn to See Hope 

NEW YORK—Bob Hope was to 

make his 

first theatre appearance since his return from 

Korea at the Brooklyn Paramount Theatre 

today (25). Performing in two evening shows 

preceding "Copper Canyon," he was accompanied 

by other headliners who recently returned 

with him from the Pacific. 

fi,s. 

toward Dietz Addresses 

Coera Guild Luncheon 

,EW YORK—Howard Dietz, MGM vicepj' 

ident in charge of advertising, publicity 

exploitation, addressed the annual memb( 

ai 

hip luncheon of the Metropolitan Opera 

exi Tuesday (21) at the Waldorf-Astoria. 

Djiz has written the lyrics for the coming 

P^luction of Johann Strauss' "Die Flederni'S." 

Rudolf Bing, Metropolitan general 

Hi lager, was guest of honor and Lauder 

G ?nway, guild president, presided. 

'Voman on Run' for B'way 

|5W YORK—"Woman on the Run," Fidelit:j 

Pictures production being released by 

Ui'ersal-International, will open at the Crite 

n Theatre November 29. Ann Sheridan 

ar 

Dennis O'Keefe are co-starred. 

AT 'BREAKTHROUGH' PREMIERE—Seen at Warner Bros.' "Breakthrough" premiere 

at the Strand Theatre in New York last week, left to right: Mort Blumenstock, 

Warners' vice-president in charge of advertising and publicity; Maj. Albert Warner, 

Mrs. Albert Warner and Lieut. Gen. Clarence R. Huebner, who commanded the First 

division at Normandy: General Huebner presented a special award of merit from the 

First Division society to Major Warner, who accepted on behalf of Warner Bros. 

BC OFnCE : 

25, 1950 41

. . . Buster 

. . . Ann 

. . Shipper 

; November 

WASHINGTON 

XX/arncr Theatre news: A farewell party 

was given by the contact department at 

the home of Mrs. Copeland for Leo Veilleux, 

bookkeeper, who is leaving for the army . . . 

Mrs. Ann DeMello and her daughter spent 

the Thanksgiving holidays in New York City 

Root, booking department, is a 

swell steak cook. 

The Penn and Secco theatres have planned 

a Pay day matinee during December. Each 

child attending a Saturday matinee will be 

given a pay envelope which will contain cash 

in the amounts of 1 cent to $5. These cash 

prizes were promoted from local banks. 

Harley Davidson, Independent Theatre 

Service, celebrated a birthday November 22 

Griffin, now with the 20th-Fox 

booking department in Minneapolis, had a 

birthday on November 24 . . . 

Manager Glenn 

Arthur Hauser Installed 

NEW YORK—Arthur A. Hauser of G. Ricordi 

& Co. was installed as president of the 

Music Publishers Ass'n of the U.S. for the 

1950-51 season at a meeting of members at 

the Warwick hotel. Hauser succeeds Nelson 

M. Jansky of C. C. Birchard & Co., Boston, 

who becomes vice-president. Donald H. Gray 

of the H. W. Gray Co. remains secretary and 

Willard Sniffin of Harold Flammer, Inc., is 

again treasurer. 

Para, to Release 'Army' 

NEW YORK—Paramount will distribute 

"At War With the Army," starring Dean 

Martin and Jerry Lewis, which was completed 

in August by York Productions and 

Screen As.sociates. The picture, which was 

directed by Hal Walker, is based on the 

Broadway play of the same name by James 

AUardice. It will be released next spring. 

I 

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"Wol-Bilt" Banner and Easel Frames 

Finishes—Chrome or Wrinkle 

Colors—Red, Green, Silver 

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.lllf'l'ri 

Leaders in Washington 

Mourn Carter Barron 

WASHINGTON—Funeral services for Carter 

T. Barron, Loew's executive and one of 

Washington's best loved public figures, were 

attended last week by a host of Washingtonians. 

He was a friend of Presidents Truman 

and Roosevelt, a leading figure in the 

National Conference of Christians and Jews, 

the prime mover of the industry's big war 

bond drives, and an indefatigable participant 

in every kind of community activity. In a 

tribute to him at a press conference, F^resident 

Truman said that Carter Barron was 

one of the ablest men in town and one of the 

greatest assets the district ever had. 

The list of honorary pallbearers contained 

the names of motion picture executives, government 

officials, District of Columbia officials, 

and local film executives. Among 

those at the services were Mrs. Truman, Supreme 

Court Justice Tom Clark, Attorney 

General J. Howard McGrath and District 

Commissioner John Russell Young. The 

Norris, 20th-Fox. attended a series of sales 

meetings in New York . 

Wendell 

Allen, 20th-Fox, is spending his two-week honorary pallbearers; 

vacation hunting in North Carolina Nicholas M. Schenck Lanier MacLachlen 

. . . 

Louis B Mayer Ben M. McKelway 

Booker Sara S. Young is entertaining her Joseph R, Vogel Phihp L. Graham 

sister, Mrs. Minna Leavitt, from Brookline, Charles C. Moskowilz 

Michael W. Flynn 

Mass. 

ni" '°nnoh" R'=hard Hollander 

Oscar Uoob 

John Murphy lay Carmody 

Howard Strickling Charles E. Kessnich 

OrviUe Crouch S. R. Dull 

Joel Margolis Richard L Coo 

Jack Foxe Nelson B Bell 

O. J, Ralto Ernest Schier 

Irving Martin James O'Neill 

Sam Oilman lohn Russell Young 

Lawrence Levy Gordon R. Young 

Edgar Doob Guy Mason 

loseph G Samartano Charles Alldredge 

Charles McLeary Charles Stofberg 

Jack Sidney Maj. Robert J, Barrett 

George Peters Allan Zee 

Milton Kaulman Nathan D. Golden 

William D. Hassett John T. ORourke 

Matthew Connelly Frank Swank 

Leslie Billle Fred Moore 

Senator R. B. Russell Dan S, Terrell 

Robert V- Fleming Ernest Emerling 

Rudolph Berger George Preston Marshall 

George A- Crouch Kemp Mohler 

Frank LaFalce William E Leahy 

Hardie Meakin Radtord Mobley 

David Sadel A Julian Brylawski 

Sam Galanty William M, Boyle jr. 

William Rumple Frederick P. H. Siddons 

Thomas W. Brahany Herman Lowe 

Washington Tent Presents 

Slain Guard's Widow $500 

WASHINGTON — The Variety Club of 

Washington recently presented a check for 

$500 to Mrs. Leslie Coffelt, widow of the 

White House guard killed in the recent 

assassination attempt against President Truinan. 

The check was presented by welfare committee 

Chairman FYed Kogod and U. E. 

Baughman, secret service chief, in the name 

of President Truman, James Rowley, head 

of the White House secret service detail, and 

Major Robert Barrett, police chief, all Variety 

Club barkers. 

Palace Books Documentary 

NEW YORK—"Farewell to Yesterday," documentary 

feature produced by Edmund Reek 

for Movietonews and released by 20th Century-Fox, 

will open November 30 at the Palace. 

Paramount Votes Dividend 

NEW YORK—P aramount directors 

Wednesday (22i voted a quarterly dividend of 

50 cents a share on the common stock, payable 

December 11 to holders of record December 

1. 

WASHINGTON—Variety Tent 11 held 1^ 

15th annual dinner dance at the Stall' 

hotel here Saturday (18) with about 5i 

guests in attendance. The affair was a 

ranged by Chief Barker Wade Pearson ai 

the following committees; 

General committee selected; Morton Ge 

ber and Sam Galanty; welfare awards 

red Kogod and Prank Boucher, pr 

gram advertising—Alvin Q. Ehrlich, chai 

man; David Legum, vice-chairman; Alv 

Epstein, William Janof, Alvin Miller, Mi 

Sherman; publicity and printing—Jack Pc 

chairman; Frank LaPaloe, Sol KuUen, U, 

Janof, Hardie Meakin; entertainment^-Jc 

Margolis, chairman; Fred McMillan, Maxi 

Lowe, Arnold Fine; Allan Zee and Sidn 

Piermont; ticket committee—Glenn Norr 

Jack Fruchtman. Sol Kullen, John O'Lear 

personnel — Harry Bachman, Angle Ratt 

decorations — Herbert Sauber; music — Si 

ney's orchestra; souvenirs—Robert Mittms 

Jacob Riben, Marvin Goldman, Barn 

Klateman; seating—Nathan D. Golden, Pa 

Rich, Ben Caplon; welfare gifts—I. S. Burk 

Milton S. Kronheim, Jo-seph Zamsoisl 

ladies committee—Sara S. Young, Mrs. W 

liam Janof, Mrs. Sam Forst, Mrs. Jair 

Sandford, Mrs. Ben Lust; special comm! 

tee—Mrs. Frank Boucher and Mrs. Ola 

Davis; Filmrow—Mrs. Lillian Lee and Agrj 

Turner. 

Prizes in the 1950 Welfare awards dr5^ 

were distributed and those selling the mi. 

books received special recognition. M. 

Clark Davis was given a Benrus watch r 

selling most books individually. Harry Coon 

was giv«n a prize for selling most individil 

books in the men's division. George Croui 

was the captain of the men's team who sd 

the most books and Mrs. Davis and M,- 

Frank Boucher headed the women's tea 

selling the most books. 

LESLIE L. CHAMBERLAIN- 

Owner, Dale Theatre, Johnstown, 

Penna. — says: 

"I have RCA Service for over 

fifteen years with pleasing results. 

My recent remodeling included 

RCA 100%. The answer— satisfied 

patrons." 

To get the benefits of RCA Servicewrite: 

RCA SERVICE COMPANY, 

INC., RadioCorporation of America, 

Camden, N. J. 

ij 

42 BOXOFFICE 

: 

25. l'*

i 

NEW 

I NEW 

, e 

' 

' 

vember 

. . S-W's 

. . Advertisements 

. . The 

. . 

. 

. . . The 

. . . Esther 

. . Eddie 

1 

'elecasters Ascap Pact 

5 Now in Effect 

YORK—Telecasters have been notiied 

that their agreements of October 1949 

jith Ascap have become fully effective, acbrding 

to Herman Finkelstein, Ascap general 

Uorney. The television agreements for the 

brformance works by Ascap members in the 

Uw entertainment medium were originally 

Igned with the provision that the society 

i)tain consents from its members represent- 

,g 85 per cent of its domestic distribution 

Ir the year 1948. 

I 

In a letter to the telecasters, J. M. Collins. 

Iscap sales manager, advised that the solely, 

having received the necessary rights 

jom its members, had now fulfilled its obijations 

under the agreement with the telelisters, 

and that all amounts deposited by 

lie networks and local stations with Judge 

lobert P. Patterson as escrow depository un- 

[•r their license agreements, would now be 

jiid to the society. 

The blanket license agreements now become 

Uy effective for the period ending Dec. 31. 

53. 

*ive N. Y. Circuits Unite 

)n 'Eve' Advertising 

YORK — Five metropolitan circuits 

pited in a cooperative effort to offset the 

iroads of television and other competitive 

iitertainment media by taking extra adverting 

to launch "All About Eve" for the 

.lanksgiving holiday. 

!The RKO, Skouras, Century, Randforce and 

lelson circuits started their campaign for 

e 100-theatre day-and-date engagement of 

Ive" with a three-quarter page ad in all 

New York daily newspapers. The ad 

ted every theatre to play the picture 

roughout the metropolitan area. 

In addition, the circuits invaded TV and 

dio with a time-buy advertising their holiy 

attractions on all major networks and 

/ outlets in the city. On the screens of the 

.eatres, a special newsreel trailer with the 

khlights of the Hollywood opening of "All 

lout Eve" served as advance for the open- 

•?. Heralds were also distributed and winw 

card and billboard posting was more exisive 

than usual. 

ebruory 11-17 Is Named 

ational Monogram Week 

i"ÊW YORK—Morey Goldstein, Monogram 

neral sales manager, has designated the 

jek of February 11 through February 17 as 

tlonal Monogram week, with its goal "A 

pnogram subject on every screen in the na- 

\>n." In addition to the current Allied 

tists and Monogram features and the 

wly-acquired "Little Rascals" shorts, the 

iipany will have new prints and accessories 

a group of past exploitation pictures. 

Rae Springer Rites 

[rs. 

JEW YORK—Funeral services for Mrs. 

• e Springer, 51, wife of Joseph R. Springer, 

id of Springer Theatres, Brooklyn and Long 

and circuit, were held at the Riverside 

morial chapel, Brooklyn, November 24. 

s. Springer, the former Rae Levy, died 

22. 

TWO-YEAR SERVK F: At ( L AI.MKD—Leo Brecher, chairman of the board. 

Metropolitan Motion Picture Tlieatres Ass'n, receives from President Edward N. Rugoff 

a resolution expressing appreciation of Brecher's accomplishments as president. Left 

to right: Russell V. Downing, David T. Katz, Samuel Rinzler, Brecher, D. John 

Phillips, executive director; Rugoff, Harold Rinzler, Julius Joelson, Samuel Rosen, 

Harry Goldberg, Murray I. Gurfein, general counsel; Robert M. Weitraan, Oscar A. 

Doob, Leslie R. Schwartz. Present but not shown were Sol A. Schwartz and Solomon 

M. Strausberg. 

PHILADELPHIA 

jyjister 880" opened Wednesday (22) at 18 

theatres for key run showings. The 

houses playing the film were Band Box, Benson, 

Carman, Fern Rock, Girard, Glenside, 

Iris, Lawndale, Logan, Merben, Nixon, Ogontz, 

Roosevelt, Roxy, Savoia, Suburban, Tower 

and Yorktown. In advertisements, the Tower 

and Nixon admonished. "Don't let the title 

fool you. It is one of the best pictures of 

the year" . Capitol Theatre has 

been purchased by the M&H Sporting Goods 

Co., which will erect a new three-story building 

on the site. 

Faith Domergue was in town to help promote 

"Where Danger Lives" . Green 

Hill Theatre, a class house in Overbrook, 

held tlie Philadelphia premiere of "One Night 

With You" . were placed 

in local newspapers announcing that the 

Pix has been renamed the World anil will 

be under the same management as the World 

in New York. The house, redecorated and 

refurbished, reopened on Thanksgiving day, 

offering "Bitter Rice." 

Auctioneer Louis Trainman announced 

that the Beverly, Beverly, N. J., and the 

Embassy, Swedesboro, N. J., would go on the 

auction block for on the pi-emises sales 

Wednesday (6). 

The Motion Picture Associates will hold a 

luncheon December 11 at the Warwick hotel 

in honor of two newly appointed branch 

managers, Sandy Gottlieb of ELC and Harry 

David Jaffe of Y&Y 

Martin of U-I . . . 

Supply Co. was in New York on business . 

Max Miller, ELC tub-thumper, returned from 

upstate New York and the Pittsburgh areas 

where he had been plugging his company's 

product. 

Dick Edge, manager of the Pike, Claymont, 

Del., makes effective use of his marquee. 

On election day he urged people to "Be sure 

to vote—then see 'Wake Island' "... Blue 

laws banning motion pictures on Sunday 

were upheld by Bridgeton, N. J., voters. 

. . . 

Florence Weiner, ELC office manager, was 

getting ready to go on her vacation 

. . . 

Selma Frank is new bookkeeper at U-I 

S-W's Allegheney closed for renovations . 

Auditor Charles Bell came in from MGM's 

home office to look over the local branch's 

books . Gabriel, owner of Capital 

Films, was enthused over his new three subjects 

all-jungle show. He was also happy over 

the fact that his short subject, "The Mystery 

of the Flying Saucer," received marquee space 

at the Stanton. 

A new 1,000-seat theatre, being built as 

part of the West End Shopping center in 

Chester, Pa., is being offered on a long-term 

lease by Murray Realty Co. . . . RKO is distributing 

a 22-minute free short subject entitled 

"Make Way for Youth." This film, 

made by the National Social Welfare Assembly, 

stresses the need for tolerance . . . 

Murray Diamond has named Max Bernstein 

as sales manager for Fox-Ware Premiums 

end of the Indian summer and the 

onset of colder weather is resulting in the 

shuttering of many ozoners. 

Marilyn Grlnberg has replaced Peggy 

Dooley in Stanley Smithers' office at S-W's 

Muchnick, S-W publicity department, 

and Ken Gennaria, S-W paymaster, 

Reuben Pincus is Jack 

were on vacation . . . 

Romaner's new assistant in S-W's film payment 

Ted Schlanger, S-W 

department . . . zone manager, awarded Midcentury showmanship 

drive awards to members of his 

Wilmington, Del., staff. These included Lee 

Levy, manager of the Arcadia; Lewis S. 

Black, Warner; G. Earl Smith, Queen, and 

Russell Gackenback, Grand. 

Tommy Dillon, 66, Dies 

ALBANY — Thomas F. 

"Tommy" Dillon, 

about 66, electrician at Albany theatres for 

years, died in Memorial hospital recently 

after an illness of 18 weeks. He had been 

in poor health for several years, but worked 

at the Ritz and then the Strand until last 

spring. 

For Beauty, Comfort, 

Low Maintenance 

Buy IRWIN CHAIRS! 

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I 

XOFFICE : : November 25, 1950 43

. . . G. 

. . The 

. . The 

. . George 

. 

BUFFALO 

. 

pimer F. Lux, Variety Tent 7 chief barker 

and general manager of Darnell Theatres, 

gave a party for his workers in the 

Auto club directorship campaign. Co-managers 

for his campaign are Edward J. 

Schenck. George H. Mackenna, Orson E. 

Yeager Jr. and Reese Poote entertainment 

committee for the Ad club's big 

Christmas party December 19 in the Statler 

hotel here met in the club's hotel headquarters. 

Among those attending were 

Charles B. Taylor, vice-chairman; George H. 

Mackenna. Elmer F. Lux. Jack Mundstuk. 

Richard Kemper. 

Robert T. Murphy, general manager of the 

Century Theatre, is showing "You Can Beat 

the A-Bomb" and is getting some great cooperation 

in its promotion from the local 

defense committee . lease expires on 

the Empire Theatre in Syracuse December 

31 and RKO is negotiating for a new one. 

Donald O'Connor and co-star Joyce Holden 

appeared at the Lafayette in behalf of "The 

Milkman" . . . Don Curtis, who recently settled 

in Syracuse as a distributor for a 

manufacturing company, has a small role in 

"Two Flags West," appearing in scenes filmed 

at an Indian pueblo 25 miles from Santa 

Charles Martina opened his 

Fe, N. M. . . . 

new theatre in Rochester Thanksgiving day. 

Advertising featured a "three-dimension" 

screen. 

Richard T. Kemper, recently appointed 

zone manager of the Dipson circuit, has been 

named manager of the Fall Guy show to be 

staged by the Buffalo Bill Tent of the Circus 

Saints and Sinners early in January. 

Dick now is supervising Dipson theatres In 

Buffalo. Rochester. Batavia, Jamestown. 

Olean, Hornell, N. Y., and Bradford and 

Erie. Pa. . . . Art Moger, WB, was in working 

with Charlie Taylor and James H. Eshelman 

at Paramount on coming attractions 

Carter has reopened the Dixie Thea- 

NEW ENGLAND MOTION PICTURE 

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tre in Rochester at 733 Portland Ave. The 

house was formerly operated by the Schine 

circuit. 

Among those at the annual Thanksgiving 

party staged by Court 22. Royal Order of 

Jesters were George J. Gammel. president 

of the MPTO of western New York zone and 

head of the Gammel circuit, and Charles B. 

Taylor ... In cooperation with local marines. 

Joseph B. Clements. Paramount Tlieatre manager, 

staged a parade in behalf of "Tripoli," 

but a strong windstorm almost blew the whole 

parade away, especially ushers carrying the 

banners. 

Leon Herman, manager at Republic, returned 

from a trip to the eastern end of 

the state, which included a visit with Max 

Friedman, film buyer for the Warner Theatres 

in Albany. 

The Bruce Aldon Associates are producing 

a color picture, "A Century Toward Tomorrow," 

for the University of Rochester's 101st 

anniversary . Raaflaub, projectionist 

for Eckel Theatres in Syracuse, was 

elected a vice-president of the New York 

State Projectionists Ass'n at convention in 

Binghamton, Earl Tuttle of the latter city 

was elected president . . . Jim Maloney, assistant 

at the Keith in Syracuse, has enlisted 

in the air corps. Donald Wander of 

the Empire in the University city is also 

awaiting orders to leave for the service. 

A time capsule containing a complete microfilm 

history of George Eastman's life has 

been sealed in the cornerstone of the Dryden 

Theatre, now being constructed next to Eastman 

House in Rochester. Wielding a trowel 

at the ceremonies was George B. Dryden of 

Evanston, 111., husband of the late Mrs. Ellen 

Dryden, a niece of Eastman. Dryden and his 

wife contributed the funds for the building 

of the theatre. The new theatre will be used 

to show historical films and for lectures and 

meetings for the Eastman House educational 

program. 

Bob Murphy, manager of the Century, reports 

the RKO This Is America documentary 

short on the work of the Pinkerton detectives 

was written by Dick Hanser, former reporter 

on the Buffalo Times. 

Industry Officials Back 

From European Visits 

NEW YORK—John G. 

McCarthy, Motion 

Picture Export Ass'n vice-president, returned 

Tuesday (21) from a short business trip to 

Europe. He spent most of his time discussing 

restrictions on U.S. films in Germany and 

France. He said he will report to the foreign 

managers of MPEA member companies within 

a few days. Phil Reisman, RKO vicepresident 

in charge of foreign distribution, 

who returned on the Queen Elizabeth with 

McCarthy, said his trip had been a routine 

one. He found U.S. films still leading by far 

in popularity. 

For Supporting Roles 

In the Technicolor musical. "I'wo Tickets 

to Broadway," an RKO film, Eddie Bracken 

and Shirley Whitney will play major supporting 

roles. 

Lopert Films Takes Over 

N. Y.. Chicago Theatres 

NEW YORK—Lopert Films. Inc., took ove 

the management of its two most recent the, 

atre acquisitions in November, after a Ion 

delay. They are: the Bijou. New York Citj 

for which Lopert signed a lease in Octobe 

1948, and the newly remodeled and rename' 

Ziegfield. Chicago, wliich opened "Trio" No 

vember 20. The lease for the Bijou could no 

become operative until after the run of "Th 

Red Shoes," which completed a record-break 

ing 108 weeks November 14. 

Both theatres will be operated by corpora 

tions in which Lopert Films and Astor The 

atre Corp., a subsidiary of City Investing Co 

will each have a 50 per cent ownership inter 

est. The Lopert company will have full re 

sponsibility for management. This compan 

also operates the Playhouse. Dupont and Lit 

tie theatres in Washington, D. C, and th 

Scoop Theatre, Louisville, Ky. 

By arrangement with Robert W. Dowlinj 

president of City Investing Co., the bookin 

and buying for the Lopert theatres will t 

under the supervision of Maurice Maure 

vice-president of City Entertainment Corp 

which controls the City Investing film theati 

holdings, including the Astor and Victori 

on Broadway. 

Following the run of "Cyrano de Bergerac' 

which opened a two-a-day run at the Bijc 

November 16, Dowling and Lopert have ter 

tatively booked "Tales of Hoffman," pre 

duced by Michael Powell and Emeric Pres,' 

burger with Moira Shearer and the Sadler 

Wells Ballet. 

Variety Tent 7 to Elect 

New Crew on Monday 

BUFFALO—A new crew for Tent 7 

will t 

elected Monday night (27) at the clubrooni 

on Delaware avenue. Nominated for tl" 

crew are: 

Harry Berinstein, Cornell Theatres, Ithaci 

Harry Berkson, Monogram; William Bret 

Skyway Drive-Ins; John C. Chinell, RKC 

James H. Eshelman. Paramount Theatre; 

Samuel Geffen, National Screen; Jack Groo 

Chez Ami; Robert C. Hayman. Hayman Thi 

atres. Niagara Falls; Charles B. Kosco, 20tl 

Fox; Dave Miller. U-I; Marvin Morrison, a, 

torney; Jack Mundstuk. MGM; Don J. Past, 

Lippert; M. E. Pickrell, Eastern Theatre Sui' 

ply; William P. Rosenow. Tlieatre ServiC' 

Richard D. Walsh. Hayman Theatres, Niai 

ara Falls, and Murray Whiteman, first a, 

sistant chief barker. Eleven will be elected; 

Nominated as delegates for the next cci 

vention are Art Bailey, Little Hippodron' 

Theatre; Eshelman; Hayman, Kosco, Mill 

and Rosenow. Two will be chosen. 

Attaching Funds Upheld 

In Auten-Kerridge Suit 

NEW YORK—Justice William C. Hecht . 

has denied a motion by R. J. Kerridge, Ne 

Zealand exhibitor and distributor, to vaca 

a writ of attachment obtained by Capt. Ha^ 

old Auten. formerly Kerridge's American rej 

resentative. to recover $706,125 allegedly owi 

him. 

In his suit. Auten claimed the sum was 

per cent commission in the sale of the Ke 

ridge Theatres film and distributing organ 

zation. New Zealand and British Empi) 

New Zealand, to the J. Arthur Rank Orga; 

ization. 

44 BOXOFFICE November 25, !£'

. C. 

. . . Lou 

. . Sam 

r 

Oth-Fox Sales Heads 

lold Chicago Parley 

CHICAGO—Sales pians Jor top 20Ui Ceniry-Fox 

product to be released this winter 

Ind during the early spring were discussed 

; a two-day session attended by home office 

'cecutives and division heads from the midlest 

and west. Those from New York inuded 

Al Lichtman, vice-president; Andy W. 

mith jr., vice-president and general sales 

manager; W. C. Gehring, assistant general 

lies manager; Lem Jones, executive assist- 

it to Smith, and Frank Carroll, assistant 

Smith. Herman Wobber was present from 

lie west coast. Edwin W. Aaron, midwest 

vision manager, and Ray Moon, central dision 

head, also attended. 

ideast Sales Managers 

f 20th-Fox End Meet 

NEW YORK — Branch managers of the 

th Century-Fox raideast division met Tues- 

.,y (21) at the home office with sales executes 

for discussions of films set for release 

ie last quarter of this year and the first 

.arter of 1951. The occasion marked the end 

a series of regional sales meetings on disjbution 

plans. 

The branch managers were Glenn Norris 

Washington, Al Levy of Pittsburgh and 

?g Horowitz of Philadelphia. They met with 

Lichtman, vice-president; Andy W. Smith 

. 

vice-president and general sales manager; 

Gehring, assistant general sales maner, 

and other distribution officials. 

ixth Suit Against NSS 

iled in Philadelphia 

j?HILADELPHIA—The sixth lawsuit to be 

^.rted against National Screen Service Corp. 

! independent poster exchanges has been 

.;d in district court here by Jacob Riff, 

:• 

mer operator of the Film Poster Service in 

iston. 

hiU, who also named major film distributs 

in the suit, charges NSS with monopifsation 

of trailers, standard accessories and 

^;cialty accessories in violation of antitrust 

hs. 

'The first suit, that of Lawlor & Pantzer of 

liladelphia, claimed damages in the amount 

({$450,000. In all subsequent cases, plaintiffs 

\/e postponed statement of damages until 

formation is received from the defendants 

i discovery proceedings. 

Shortly 

: after the Riff suit was filed all 

^ intiffs filed motions for summary judgr 

nt against NSS. 

Irs. Mary M. Harker, 81 

,/HITE PLAINS, N. Y.—Mrs. Mary Morgan 

Brker, 81, mother of Marjorie Harker, March 

4rime publicity director, died Monday (20) 

a White Plains Hospital. She was the widow 

QJohn Harker, a wholesale lumber broker 

') died in 1934. Other survivors are two 

s s, John and E. Milton Harker. and aner 

daughter, Mrs. Grace Haight. Funeral 

S''ices were held the following day at the 

Elard Funeral Home. Interment was in 

Kisico Cemetery. 

ALBANY 

TPhe Central Veterans committee of Troy 

presented a citation to Bob Hope during 

his appearance Friday (24) at the Field 

House in behalf of the Mayor Jack Ahern 

memorial fund. Hope was cited for "his 

unselfish efforts in entertaining the young 

men of our country who are giving their 

bodies and souls to keep our freedoms, our 

most cherished possessions." Supporting 

Hope in his stage date were Marilyn Maxwell, 

Les Brown orchestra and several other 

acts who toured the Korean front . . . Neil 

Hellman, Albany-Troy exhibitor, and wife will 

leave for Miami after the marriage December 

2 of their daughter Barbara to Alan 

Iselin. 

. . . The 

The Warner Strand, Madison and Delaware 

staged Thanksgiving morning shows 

Hart, assistant manager of the Colonial 

for two years, has resigned 

trailer for "The West Point Story" is regarded 

as a crack preview job by Al Lat'lamme. 

manager of the Strand, and Oscar 

Perrin, manager of the Ritz, where the 

trailer was screened prior to the Strand engagement. 

Carl R. Roupp and William E. Thompson, 

partners in the Menands Drive-In, have 

become winter-months salesmen for Yager 

Pontiac. Both previously were in the automobile 

Troy police investigated 

business here . . . a burglary in which $100 was taken 

from candy and popcorn machines and a 

cabinet at Fabian's Griswold, Troy. 

Jean Foley, daughter of Willie Foley, 

Strand projectionist, and a victim of infantile 

paralysis last year, now is enrolled at 

Albany Business college. Doctors are reported 

hopeful she will regain the use of her 

right foot . . . John Hart wiU take over the 

General Stark in Bennington, Vt., in February. 

The Hart estate owns the theatre 

which the late Chris Buckley leased and 

which Buckley's widow Margaret has operated 

since his death. 

William Wolf, a state employe, is the new 

assistant manager at Warners' Delaware, 

succeeding Arthur Gregory, a third-year student 

at Albany Medical college, who transferred 

to Harvard university . . The Madison, 

. 

class second run house, and the Dela- 

ware, neighborhood third run, switched to 

three changes of bills weekly . . Charles L. 

. 

Dortic, Columbia salesman, has been in 

charge of the local exchange during the absence 

of Manager Jack BuUwinkle, who suffered 

a sun stroke in June 1949 and has not 

completely recovered from its effects. A 

doctor recently advised him to take it easy 

for a month or two. 

Nate Dickman, Monogram manager, went 

to GloversviUe Monday for huddles with 

Bill Kraemer, Schine circuit chief booker, and 

Chris Pepe, Albany district booker . . . Harry 

Lamont closed his Sunset Drive-In at Kingston 

November 19. The Overlixik at Poughkeepsie 

will be darkened November 26. F. 

Chase Hathaway's Hoosick Drive-In remained 

open through Thanksgiving . Slotnick, 

Syracuse exhibitor and operator of the 

Lyric. Waterford, was in booking. 

Jake Wilk, eastern story editor for Warners, 

witnessed a performance of Michael Lilenthal's 

new piece, "Facade," at Malcolm Atterbury's 

Playhouse Friday night. 

Giveaways Tail to Help' 

Neighborhood Grosses 

ALBANY—Dish giveaways and similar promotions 

are not helping to produce business 

at neighborhood theatres, Neil Hellman, operator 

of the Paramount and Royal here and 

the Palace at Troy, said recently. Although 

premiums are increasing in this territory, 

Hellman says, "they mean almost nothing 

at the boxoffice." 

"People now go to the movies about once 

a week," Hellman said, "and many patronize 

the downtown first runs. I think those in 

the moderate income group, from $50 to $75 

a week, recently have been purchasing television 

sets, and now stay home. How long 

the novelty of TV will last, I cannot predict. 

I do know that many people have gotten out 

of the idea of attending shows several times 

a week. Going to the theatre is a matter of 

habit. Once the habit is broken, grosses feel 

it." 

Hellman does not attribute poor current 

neighborhood trade to the quality of pictures. 

"The films I am showing now were released 

last summer," he pwints out, "and some of 

them certainly were rated top product then. 

While present conditions continue—lack of 

spending money is probably an important 

one—the neighborhood houses will not come 

back." 

Albany Drive-In Owner 

Marries Elinor Yaguda 

ALBANY—Elinor Arlene Yaguda was married 

to Sanford T. "Sandy" Miller, partner 

and manager of the Menands Drive-In, in 

the DeWitt Clinton hotel Sunday (19). Tracey 

Miller, brother of the bridegroom, was best 

man. The bride, a daughter of Louis Yaguda 

of Albany is a graduate of Syracuse university. 

Miller, son of Joe Miller, longtime Columbia 

manager here and now his partner 

in the Menands, is an alumnus of Cornell 

university. He sold pictures in Pittsburgh 

and Albany before going into the drive-in 

business. He and his wife are honeymooning 

in Florida. 

- î) 

— 

L. D. GUIDRY— President, Jan 

Theatre Co., Inc., Opelousas, La. 

says: 

"For the past 20 years I have 

been using RCA Service an

: November 

World Market Gains 

For Film Equipment 

WASHINGTON—The growing importance 

Of the world market for American theatre 

equipment, plus the increasing foreign competition, 

was given official government notice 

this week, when the Commerce department, 

motion picture branch added an equipment 

section. 

Commerce film chief Nathan D. Golden 

announced the appointment of James Frank 

jr. to head the division. Frank has a background 

of 20 years in the equipment industry, 

including positions with RCA Photophone 

sales division. International Projector and 

National 'Theatre Supply. 

A striking example of the mounting activity 

in the field was given by Golden this week. 

He reported that the Brazilian market for 

theatre equipment is expanding rapidly because 

of a growing theatre industry and the 

re-equipping of Brazil's film studios. 

A substantial volume of the country's 

needs are being supplied by imports, he said, 

with the United States as principal supplier. 

However, he pointed out, all types of equipment 

now are being manufactured domestically, 

and European competition is getting 

stronger, especially in projectors. And, he 

added, Germany is expected to get a more 

important share of this market in the future. 

Tliere are now 1,736, 35mm theatres in 

Brazil, the Commerce department report 

stated, and U.S. projector units account for 

about half of the 4.000 now in use. European 

projectors, including prewar German machines, 

new British. French and Dutch projectors 

make up about 35 per cent, with the 

remainder Brazilian. Trade sources estimate 

the demand for new projector equipment at 

about 600 annually for the next two years. 

Golden said, and domestic manufacturers 

are expected to supply about half of the 

required number. 

Projector spare parts, projector carbons, 

air conditioning installations are all in heavy 

demand, and the contruction of some 20 new 

theatres offers additional sales opportunities. 

The seven studios producing entertainment 

films, are beginning to replace outmoded 

equipment with top-quality imported equipment, 

in order to compete with foreign product. 

In addition, a new studio with three 

stages is being built in Sao Paulo. 

Jap Production Up 

WASHINGTON—The Japanese film industry 

last year mW than doubled its production 

over the first postwar year, turning out 

an average of 13 feature films a month, as 

against ff'in 1946, 8 in 1947 and 10 in 1948, 

the Commerce department reported. There 

were 2,217 commercial film theatres in operation 

at the end of 1949, compared with 1,963 

in 1943 and 1.008 when the war ended. 

Seymour Poe in London 

LONDON—Seymour Poe of Sol Les.ser Productions, 

Inc., is here on the ftrst stop of a 

European trip that will take.ihim to Germany. 

France, Austria and Italy in connection 

with openings of "Tarzan's Peril." an 

RKO release. While here Poe will install 

Jack Osserman. former RKO Latin American 

chief and U.S. district manager, as supervisor 

of Sol Lesser Productions here. 

46 

Argentina's Loan Pact 

May Help Film Firms 

WASHINGTON—New hope that American 

film companies will be able to recover at 

least some of the costs of doing business in 

Argentina was sparked this week by the 

signing of a loan agreement under which 

the Export-Import bank established a line 

of credit up to $125,000,000 in favor of a 

group of Argentine banks to facilitate liquidation 

of all past-due commercial dollar 

obligations. 

The agreement specifically prohibits the 

use of proceeds of the credit to pay remittances 

of earnings, dividends, and royalties, 

so frozen film rental receipts will not be 

unblocked. 

Industry sources here believe, however, that 

the terms of the agreement can be applied 

to processing and shipment costs of prints 

sent to Argentina, and it is e.stimated that 

the distributors will file claims to recover 

somewhere under $400,000. They will contend 

that rawstock costs should be considered 

"commercial dollar obligations." 

Under the agreement the Central Bank of 

Argentina is guarantor of the credit, and 

will supply any additional U.S. dollars that 

may be necessary to pay in full all pastdue 

obligations. These are defined as "all 

presently unpaid obligations which were due 

and unpaid as of May 15, 1950. The deadline 

for filing claims is December 18. 

Netherlands Censors Okay 

214 U.S. Feature Films 

WASHINGTON — A total of 312 feature 

films were presented for censorship in the 

Netherlands from January-September, 1950, 

according to Department of Commerce Chief 

Nathan D. Golden. Of these, 214, or about 

69 per cent, were American, with England 

running a poor second with 26 films. Three 

American films were rejected by the censor 

in September. 

A 10-minute puppet lilm, in color, is in production 

in Amsterdam. Experimental in nature, 

it will be given worldwide distribution as 

part of an advertising campaign for Netherlands-made 

television sets. 

Sweden Passes 270 Films; 

64% U.S. Productions 

WASHINGTON—Swedish censors approved 

a total of 270 feature films during the first 

nine months of 1950, of which 64 per cent 

were American reports the Department of 

Commerce. Of these 270, a total at 90 were 

classified as "children permitted" and 180 as 

"children prohibited." 

Norway Bans One U.S. Film 

Because of 'Brutality' 

WASHINGTON—"Brutality" in U.S. films 

is the chief coricern of Norwegian censors, 

according to the Commerce department. Of 

371 features reviewed by the Norwegian censors 

last year, one U.S. film was completely 

rejected and deletion made in numerous 

others. On the other hand drinking scenes, 

kissing and dancing .scenes, and scenes of 

undue cruelty and torture were the principal 

subjects deleted from 12 U.S. films by the 

Bombay board of censors in July and August. 

The board reviewed 65 features in all during 

this two-month period, of which 26 were U.S. 

productions and 34 were Indian films. 

UA Foreign Operation: 

Show a Small Profit 

NEW YORK—United Artists foreign oper 

ations are now in the black, for the first tim 

in almost two years, according to the com 

pany's foreign department. The consolidate 

foreign sales report, as of September 3( 

shows a small profit, compared to a consid 

erable loss for the same period last year, j 

The upward trend was noted as early al 

January 1950, when losses dropped to aboulone-third 

of what they had been in Januar 

1949. The actual switch from loss to prof: 

occurred in August, the UA foreign depart 

ment reports. 

The reopening of several foreign market' 

including Germany. Indonesia and Syrli 

which had yielded little or no revenue durin' 

the past few years, boosted the UA worl 

gross. In addition, UA made a separate des 

with the Argentine government in June per 

mitting the company to import 17 films at 

time when the government ban prevented th 

importation of new Hollywood pictures mad 

by other companies. 

While UA lacked playing time on th 

Odeon and Gaumont-British circuits, con' 

trolled by J. Arthur Rank, last season, eigt 

pictures were recently booked on these Eng 

lish circuits. The British market represent 

roughly from 30-35 per cent of the UA foi' 

eign gross, the foreign department reports. 

Raw Film Drop to Close 

Philippines Studios 

WASHINGTON—Four major motion pic 

ture studios in the Philippines have ar 

nounced they will cease operations effectiv 

Dec. 1, 1950, until adequate raw film suf 

plies are allowed entry into the country, ac 

cording to the Department of Commerc 

Tlie companies state that supplies will rii 

out by the end of November, and threate 

to go out of business permanently if impoi 

control authorities do not consider the ir 

dustry worth protecting. Only personn* 

retained will be that necessary to comple' 

pictures now under production. 

The stoppage will throw 10,000 employes ov 

of work, and result in a serious loss of go\, 

ernment revenue. The four companies est^ 

mate that their film requirements for annu> 

production of 40 films would be around $125 

000, and that government income wou.' 

amount to $938,000 in amusement taxes ar 

$33,325 in sales taxes. In addition a sma 

number of Philippine films are exported t 

Hawaii, the United States and Guam, an 

are dollar earners. 

To Continue Living Abroac 

WASHINGTON — The State departmei 

this week granted permission to Eric vf 

Stroheim to continue living abroad withoi' 

jeopardizing his American citizenship. Tl 

film star has been engaged in a long batt 

to retain his citizenship, against a depar 

ment ruling that he must come home by I> 

cember 5. under a five-year legal limit t 

the time which a naturalized citizen mf 

spend abroad. The Austrian-born actc 

writer and director, has been living in Par 

"Wlien Worlds Collide." Producer Geor 

Pal's science-fiction adventure, will be c 

rected by Rudy Mate for Paramount relea.' 

BOXOFFICE 

: 

25,i. 19 1 

J

; 

OLLY 

EWS AND VIEWS OF THE PRODUCTION CENTER 

(Hollywood Office— Suite 219 at 6404 Hollywood Blvd.: Ivan Spear, Western Manager) 

(luncil Postpones 

byally Oath Draft 

"OLLYWOOD—With Eric Johnston, presid't 

of the Motion Picture Ass'n of America, 

a one of the featured spealcers, the Motion 

p';ure Industry Council at a membership 

noting Tuesday night (21) again postp'ed 

definitive action on the proposed framiJ 

of an industrywide loyalty oath. 

trogress in the development of the oath, 

wch the MPIC previously emphasized also 

w' be designed to protect film workers from 

u''arranted and baseless attacks upon their 

Aericanism, was reported at the session by 

a:)ecial committee which has been working 

01 the project for the past several weeks, 

c: tinuing study of the oath was recomir 

ided and another report will be presented 

a(he next MPIC meeting late in December. 

)hnston, speaking informally, discussed the 

pi';ress being achieved in the creation of 

gclwill for the industry, one facet of which, 

hi'said, stems from a recently instituted 

MAA policy of screening new Hollywood 

p)iuct for top government brass in WashiDon. 

The MPAA president again stressed 

it importance of motion pictures in selling 

til American way of life abroad, and blasted 

r&onal censorship of films by states and 

m licipalities. 

;ihnston was expected to return east over 

thweekend after huddles with studio heads. 

T alberg Award Change 

Bfore Academy Board 

3LLYWOOD— Up for consideration at 

til next scheduled meeting of the board of 

gcrnors of the Academy of Motion Pictu: 

Arts and Sciences will be a proposal 

fo a change in the rules governing the 

prentation of the Irving Thalberg award, 

hetofore limited to producers who have 

mitained a "consistent record of excelleâ." 

.le proposal, already approved by the 

Sc an Producers Guild, would make eligible 

an person adjudged as having contributed 

thioiost to the advancement of motion pictu..i 

during the year. Thus possible winne. 

could include executives, producers, 

Pl

to 

' 

Briefies 

STUDIO PERSONNEUTIES 

Universal -International 

Producion was launched on an untitled musical 

ieaturette headlining Tex Williams and his Western 

Caravan, with Will Cowan as the producer-director. 

Loanouts 

RKO Radio 

ANN MILLER was borrowed from MGM lor a 

starring role with Tony Martin, Janet Leigh and 

Eddie Bracken in "Two Tickets to Broadway." The 

Techn. color musical is being megged by James V. 

Kerr. 

Universal-International 

Borrowed Irom MGM, DEAN STOCKWELL will tophne 

with Joel McCrea in Producer Aaron Rosenbergs 

Cattle Drive." Kurt Neumann will direct. 

Warner Bros. 

Borrowed irom Paramount, LAURA ELLIOT goes 

into a featured spot in Producer-Director Allred 

Hitchcock's "Strangers on a Train," starring Farley 

Gnnôr and Ruth Roman. 

Meggers 

Paramount 

Producer George Pal's science-fiction adventure, 

RUDY 

"When Worlds Collide, 

" 

wi.l be d. reeled by 

MATE. The opus will go before the cameras next 

month. 

RKO Radio 

CURTIS BERNHARDT was signed by Producers 

Jerry Wald and Norman Krasna to direct "The Blue 

" 

Veil, American version of a French film. 

Republic 

FRED BRANNON will direct "Night Riders ol 

Montana," next Rocky Lane sagebrusher, for Producer 

Gordon Kay. 

United Artists 

On loan from RKO Radio, RICHARD FLEISCHER 

will direct Producer Robert StiUman's "Island in 

the 

Sky." 

Warner Bros. 

DAVID WEISBART, former film editor recently 

upped to producer status, has been handed two 

properties, "Mara Maru" and "Inside the Pages." 

Both had been on the docket of Everett Freeman, 

who has checked off the lot. 

Options 

Columbia 

Cost additions for the Robert Cummings starrer, 

"The Barelool Mailman," include TERRY MOORE, 

JEROME COURTLAND, ELLEN CORBY and JOHN 

RUSSELL. 

Eagle Lion Classics 

Producer Sam bpiegel of Horizon Pictures signed 

ROBERT PRESTON and MARTHA SCOTT for the 

adult leads in "When I Grow Up." The male 

juvenile star is Bobby DriscoU. 

Metro 

DAWN ADDAMS, young British stage actress, was 

Handed a term contract and a role in "Kind Lady," 

Ethel Barrymore starrer, which John Sturges will 

direct for Producer Armand Deutsch. 

ROSEMARY DE CAMP, film and radio actress, 

joined the cast of "People in Love," the Ray Milland-Iohn 

Hodiak-Nancy Davis vehicle, whicn 

Fletcher Markle is directing for Producer Edwin H. 

Knopf. 

Monogram 

JANE FRA2EE and LOIS COLLIER were set as the 

femme leads in "Rhythm Inn," Producer Lindsley 

Parsons set KIRBY GRANT to portray a band 

leader in the forthcoming musical, which Paul 

Landres will direct. 

Cast additions to the Johnny Mack Brown western. 

"Gold Bullets," include MYRON HEALEY and 

DENNIS MOORE. 

Paramount 

LIZABETH SCOTT has been set for a topline in 

'Quantrell's Raiders." the Hal Wallis production 

which stars Alan Ladd and John Ireland. CARLE- 

TON YOUNG will portray a guerrilla. 

MARY MURPHY draws a featured role in "Rendezvous," 

the Joan Fontaine starrer, which Mi chell 

Leisen is directing. GERTRUDE MICHAEL was 

signed lor a part in the picture. LOWELL GIL- 

MORE ciso was added to the cast. 

The part of Angel, the elephant girl, in Producer- 

Director Cecil B. DeMiTe's "The Greatest Show on 

Earth" was snagged by LUCILLE BALL. 

Cost as a newspaper editor in the Bing Crosby 

48 

topl.ner, "Here Comes the Groom," was ROBERT 

KEITH. 

Studio hoisted its option on MONTGOMERY CLIFT 

to star in one as yet unselected picture during 

the coming year. 

The leading 

" 

role in "Detective Story, upcoming 

pictunzation of Sidney Kingsley's Broadway stage 

success, will be portrayed by KIRK DOUGLAb' 

William Wyler will produce and direct. 

RKO Radio 

DON TAYLOR was handed one of the top featured 

roles in Producer Edmund Grainger's "Flying 

Leathernecks," which stars John Wayne and Robert 

Ryan. Nicholas Ray is directing. 

EDDIE BRACKEN and SHIRLEY WHITNEY have 

been set for major supporting roles in "Two Tickets 

to Broadway," the Technicolor musical starring 

Janet Leigh and Tony Martin. 

20th Century-Fox 

PEGGY O'CONNOR, contract actress, was given 

a renewal for the next six months 

WALTER TALUN, professional wrestler, will portray 

Goliath in the Gregory Peck starrer, "David 

and Bathsheba, " to be directed by Henry King. 

' 


DAVID FARRAR, English octor, has been signed 

to star in "The Golden Horde," upcoming HowarQ 

Christie production dealing with attempts by Mongolians 

to overrun Europe in the 13th 

Gerald Drayson Adams wrote the original 

century. 

screenplay. 

Character actor MINOR WATSON was added to 

the cast of "Little Egypt." 

PIPER LAURIE will co-star with Donald O'Connor 

in "Francis Goes to the Races," to be directed by 

Arthur Lubin. Set to portray a detective was JESSE 

WHITE. 

Warner Bros. 

JONATHAN HALE was set for a top supporting role 

in "Strangers on a Train." 

Femme lead in Producer Bryan Foy's "The Folsom 

Story" was assigned to DOROTHY HART. 

Scripters 

Columbia 

ROBERT LIBOTT and FRANK BURT are teamed 

on "Captain Blood Returns," another story built 

around Rafael Sabatint's fictional character, which 

will star Louis Hayward. 

Independent 

Producer WALLY KLINE and FREDERIC DAN are 

teamed on "Battle of the Sexes," story concerning 

a move to persuade the United Nations to grant 

suffrage to women throughout the world. 

RKO Radio 

ALFRED HAYES was signed by Producers Jerry 

'BORN YESTERDAY' 

SCREENING— 

Columbia staged a glittering Hollywood 

press preview for its film version of 

Garson Kanin's stage comedy, "Born 

Yesterday." Seen at the screening, left to 

right, were Jerome Safron, Columbia 

western sales supervisor; Robert Cohn, 

Columbia producer, and Gloria DcHaven. 

Wald and Norman Krasna to adapt "C;-^ 

Night," a play by Clifford Odets. 


ROBERT BUCKNER is writing and will prodt 

"The Wild Bunch," a historical western, as J 

next dual chore. 

Story Buys 

Columbia 

""Man in the Saddle," last western novel v.. 

ten by the late Ernest Haycox, was acquiredy 

Scott-Brown Productions and will be producedn 

Technicolor by Marry Joe Brown, with Randth 

Scott in the starring role. Ken Garnet will scrifi 

Independent 

" 

Maxwell Shane added Milton Raison's origi|. 

his docket for upconj 

""The Family Way, 

Technically 


Producer Sam bpiegel ol Horizon Pictures £igd 

ERNEST LAZIO as cinematographer on "Whe l 

Grow Up." 

On loan from Samuel Goldwyn, HARRY STRi- 

LING will photograph and DANIEL MANDEL 11 

edit ""The Golden Goose," upcoming Bert Friefb 

production. 

Set to lens Producer David Lord's "The Rovac'" 

was JAMES WONG HOWE. 

Metro 

JOSEPH RUTTENBERG will be the cinematograi,; 

on "Kind Lady." 

JACK DUNNING will edit "Show Boat." 

RKO Radio 

Producer Samuel Goldwyn handed RICHARD lY 

a new one-year ticket as art director. 

Title Changes 


""The Tiger" toenedict Bogeaus ProductionsJ.o 

MY BROTHER, THE BANDIT. 

""Korean Patrol" (Jack Schwartz Productions) o 

KOREA PATROL. 

Metro 

""This Is News" to TOO HOT TO PRINT. 

Monogram 

""Massacre Valley" to MONTANA MARSHAL. 

Warner Bros. 

"The Feature Syndicate Story" to INSIDE ,£ 

Los Angeles Milkmen 

At Carthay Circle Bow 

HOLLYWOOD—Milkmen in the Los -- 

geles area were guests at a special screen g 

of U-I's "The Milkman," starring Dord 

O'Connor and Jimmy Durante, at the Cart y 

Circle Theatre on Sunday (19) as part if 

the national promotional tieup between -I 

and the Milk Industry Foundation. Ty 

were welcomed from the stage of the theK 

by Ted Richmond, producer of the film, >i 

officials of the milk industry. Piper Lau;, 

feminine lead in the picture, and Tony Cuis 

' 

also greeted the milkmen. 

The screening was held under the sp.- 

sorship of the General Dairy Industry Cr.- 

mittee of Southern California, with V-1^ 

the host. 

U-I disclosed that the New York prem-e 

of ""Harvey" will take place at the AJhattan 

theatre premiere. 

World premiere of "Prehistoric Womi." 

the Albert J. Cohen production for Eiie 

Lion Classics release, was staged Thursy 

123) at the Pantages Theatre in Minapolis. 

Joan Shawlee and Kerry Vauji. 

featured in the cast, were on hand for I"- 

sonal appearances. 

BOXOFFICE 

: : November 25, 

J"

. , the 

lackground Gadget 

(tiered to TV Films 

Hollywood—Those producers of both 

t!atrical and video films who are encounteri: 

budget trouble, and that encompasses a 

lalthy segment of the picture-making fraterfiy, 

are being offered the use of a new device 

vlich Producer Sol Lesser claims can go a 

ijg way toward solving such problems. 

bagged Vistascope, it is a French inventjn 

to which Lesser has obtained the U.S. 

rhts and which he plans to license to TV 

stions and producers. The portable gadget 

iattached to the front of the camera lens 

al makes it possible to superimpose live 

Biion, filmed on any studio floor, over photogphs 

of actual settings, thus obviating the 

n essity for constructing costly sets or embjking 

on location junkets. 

'.esser, who reported the devise is adaptals 

for regular motion picture use, will for 

tj time being limit its scope to TV, he said. 

F. Broidy, the Monogram producer 

lifilliam 

wS recently invaded the video field when he 

a.^nged to finance and produce Mike 

fikey's "Pantomime Quiz" on film, has 

b ked the first block of 13 subjects into the 

Francisco bay area under sponsorship of 

S'l 

Sdebaker automobile dealers there. The 

slw also appears weekly in Los Angeles. 

T'ough arrangement with Stokey, Broidy is 

it,;harge of nationwide packaging of "Panto 

ime Quiz" with the execption of the local 

ompleting reorganization of the New York 

sis staff of Jerry Fairbanks Productions, 

wliam Gernannt. new vice-president, retiied 

from a month's stay in Manhattan. 

Hadded four men to the eastern sales force, 

wile Robert Lawrence, vice-president in 

clirge of eastern production for the TV film 

cci pany, appointed a new production man- 

3! for the New York studios. 

Joseph H. Nadel Dies 

iOLLYWOOD—A heart attack claimed 

Jn'ph H. Nadel, 57, veteran production 

ittiager who at the time of his death was 

aaciated with Harry M. Popkin's Cardinal 

Piures. Nadel had been active in the indi'.ry 

for 35 years as an assistant director, 

pilluction manager and associate producer. 

H;is survived by his wife, a son, daughter 

ai three brothers. 

Hloween Show a Big Draw 

..'mPIELD, UTAH—About 350 costumed 

ki'ies attended a Halloween show at the 

G.'tield Theatre here. The show was sponsoil 

by the Lions club and Garfield Boosters 

w( gave candy and a nickel to those attejing. 

Prizes were awarded for costumes. 

Tl -on Pollard, manager, said the annual 

af ir is so popular that kids would revolt 

if were stopped. 

Coe Colorado Houses 

[llon, COLO.—The theatre here and 

thjone at Fairplay have been temporarily 

cl([d due to the lack of help, R. D. Ervin, 

ov

i 

^(mcCoK 'êpynt 

pOR THE FIRST TIME in England, last 

week a cinema chain opened a school for 

potential managers which is designed to find 

and train talent in a field where selection 

so far has been somewhat haphazard. 

The circuit concerned is CMA, which controls 

the two Rank circuits. Odeon and 

Gaumont, and the training college was 

opened at the Gaumont, Finchley by J. 

Ai-thur Rank. Also present was Kenneth 

Winckles the administrator of CMA who 

emphasized in his opening speech the two 

essentials of cinema management—showmanship 

and presentation. The first six 

months basic training will include lectures 

on planning a local publicity campaign; the 

organization of personal appearances: cooperation 

with the distributor; front of house 

layout and all the other aspects of film 

publicity and exploitation. It is interesting 

to note that CMA are alive to the value 

of the tradepress in this matter for the 

trainees' off-duty room contains folders with 

copies of every British and American tradepaper. 

So far, accommodation is limited to 24 students 

at a time. During their course at the 

Gaumont, Finchley they will be taken 

througn every possible phase of the interior 

management of theatres with the staff instructing 

them in ushering, projection selling 

of ice cream and so on. In addition they will 

make regular visits to head office to see how 

the chain is administered and will be given 

talks on film production and the broader 

aspects of their job. 

A booklet has been prepared for recruits 

to the indu.stry which will be .sent out to 

employment exchanges. Young men looking 

for a career are invited by the booklet to 

apply to CMA for an interview. Once there 

they will be seen by a panel of head office 

executives and, if suitable, sent to Finchley 

for six months and then round to other 

theatres for a further 12. At the end of that 

O'X.ecutiue 

West: Robert L. Lippert, president of Lippert 

Pictures, returned from Kansas City 

after addressing a regional sales meeting 

which was conducted by Arthur Greenblatt, 

general sales manager. 

E*ft: Nate J. Blumberg, president of U-I. 

returned to his New York headquarters after 

a week of conferences with William Goetz 

and Leo Spitz, studio heads. Also checking 

out for the east, for home office huddles, was 

David A. Lipton, the company's national 

advertising-publicity director. 

West: Perry Lieber, studio publicity-advertising 

chief for RKO, returned from a fiveweek 

stay in the east, during which he discussed 

exploitation and promotion plans for 

upcoming releases with eastern officials of 

the cotnpany. 

East: Jose 'Valdez, producer and president 

By JOHN SULLIVAN 

time men who.se work is satisfactory will be 

promoted to assistant manager at a CMA 

theatre and after that his future is in his 

own hands. It is easy to predict that there 

will be no shortage of trainees for the money 

offered is good by British standards. A 

young man of 20 is offered about $20 weekly 

when starting his training and that is a very 

fair salary for England. The booklet gives 

the salary scale for managers which shows 

that within a few years he can work up to 

a minimum of $50 which compares favorably 

with wage rates in other industries here. 

CMA is to be congratulated on starting a 

courageous scheme—one which is far better 

than the old method of putting a young man 

into a theatre and hoping that he would 

pick up the business as he went along. 

MOST OF THE PRODUCTION of John 

Woolf's new company has had an Anglo- 

American flavor, but there have been two 

exceptions to this—two films which have 

been typically British in cast, script and 

everything else. The first of these, "She 

Shall Have Murder," was tradeshown last 

week. It will go out as a double bill with 

"The Man on the Eiffel Tower," which Woolf 

is handling in this country. 

"She Shall Have Murder" is a comedy 

thriller directed by E>an Birt and produced 

by Guido Coen and Derrick de Marney and 

starring de Marney with Rosamund John. 

It has a great many of the faults which can 

arise when an actor takes over the production 

chair in his own picture. The story 

is set in a lawyer's office in London and 

deals with the murder of an old lady who 

has a persecution mania. Rosamund John, 

as the lawyer's secretary and Derrick de 

Marney as her boy friend solve the crime 

after the usual red herrings have been trailed 

across the plot. 

The picture might have been better with 

more competent cutting. As it is, a clever 

*^âu&le^ 

of LeBran, Inc.. of Manila, arrived from the 

Philippines for a series of conferences with 

William M. A. Brandt, president of LeBran 

International, Inc., the American distributors, 

concerning future production activities. 

West: Kenneth MacKenna, MGM executive, 

reported back to his studio desk following 

a two-week trip to New York for 

home office conferences and play coverage 

purposes. Also returning to the studio was 

Director Andrew Marton, following an extensive 

location trip to British Columbia, 

Alberta and Manitoba for his next assignment, 

"Constable Pedley," ba.sed on exploits 

of the Canadian Northwest Mounted Police. 

West: Norman Siegel, Paramount studio 

advertising and publicity director, returned 

to the studio from New York, where he 

spent a week in conferences with Max E. 

Youngstein and other home office executives. 

and witty script by Allan MacKinnon (w 

wrote "Sleeping Car to Trieste") has be 

spoilt by pedestrain direction. Several ve 

funny gags have been ruined by the sl( 

speed at which they are played. This is' 

fair bet for unsophisticated audiences 

England but of little value to the U 

theatre. 

• • • 

THE BAN ON BEN HECHT'S work bei 

shown in this country will stay in for 

according to a decision of the General Cou 

of the Cinema Exhibitors Ass'n this wet 

cil 

A recommendation from the CEA's gene: 

purposes committee that the ban should 

rescinded was sent forward to the coun 

but was rejected. 

Monarch Film Corp. and 20th Century-F 

hold the British rights to three films wi 

which Hecht had been associated, "Lc 

Happy," "Whirlpool" and "Where the Sic 

walk Ends," and these two firms had be 

protested that the CEA's action operated u 

fairly against them. The general opini 

among members was that Monarch shot 

get no concession since entering into : 

agreement to distribute the film after tf 

CEA had announced its ban, but that 2C. 

Century-Fox deserved consideration as tl-- 

had employed Hecht on the other two fib 

long before the exhibitors of this counV 

decided that they did not want to show 1; 

films. 

Sir Alexander King disclosed at the meiing 

that he had had talks with Murray ? 

verstone who had definitely stated \X: 

Hecht had no further financial interest ') 

the two Fox pictures. 

FOLLOWING THE ANNOUNCEMENT tl. 

Sir Alex Korda is dismissing most of t; 

staff from his Isleworth studio because ; 

has no picture to go in there comes the ne; 

that Warners also will put their Teddingti 

plant on to a maintenance basis since tt' 

cannot find a tenant for it. 

It is a peculiar anomaly that an Americi 

company making pictures here and owni| 

its own studio must close that studio doi 

and rent outside space for its productioi. 

but the reason is not hard to seek. U 

Warner studio was first used when all l; 

American companies in England met thr 

prewar quota obligations by turning it 

quickies, most of which were so bad tK 

they nearly ruined the British indusl. 

Bombed during the war, the Tedding' 

studio was rebuilt and has made some gil 

pictures since it reopened. Most of the. 

however, have been independent productiis 

and the studio is really geared to make o? 

the kind of picture costing a top price f 

around $600,000. Since the American copanies 

have large quantities of money fro:i 

here (and since the new quota regulatiis 

include a cost clause i it just does not \i 

to make small production in Britain ly 

longer. Pictures like "Stage Fright" tJ 

"Captain Hornblower" can be made betr 

at Denham or at A.ssociated British Pictus 

Corp. Elstree plant, so the Teddington stuo 

goes dark. 

Woman Sues Airer for 

Shocks From Heater 

I 

OAKLAND—Mrs. Mary Post has filed .'i' * 

for $53,400 damages against the Alam« 

Amusement Co. drive-in 

at 2145 Webster • 

alleging that she suffered electrical shk 

from an in-car heater at the airer. 

50 BOXOFFICE 

:: November 25, I"*!

, unions 

. Barney 

. . 

. . THEY 

T 

- 

'Mines Records Impressive 265 

kctors' Charily Goal 

Iikelman, 

C ly. Sagauche, 

Neb.; 

and 

Ben 

Ray 

Groy. 

Benham. 

Salida. 

Dolores. 

Lewis 

PROSPECT 5-7146 

s 200 Grand, 10 Days In Two-House Los Angeles Bow 

170 

HOLLYWOOD — Two hundred thousand 

iDllars in ten days—that is the goal set by LOS ANGELES—Proof that a top picture Lsquire-Harriel Craig (Col), 3rd d. t. wk 

Actors Guild in a campaign can still attract top money Fox-Rio Grande (Rep) 

was 

190 

jhe Screen convincingly Golden Gate—The Next Voice You Hoar . . . 

Lunched Tuesday (21) on behalf of the Perlanent 

Charities committee's current annual MGM's widely touted African Orpheum—The Milkman (U-1); Timber Fuiy (ELC). .175 

demonstrated when "King Solomon's Mines," (MGM), The Hidden Room (ELC) 60 

action drama, Paramount—Tripoli (Para). 2nd wk 90 

• 

nited Appeal. Simultaneously Dore Schary, scored a tremendous 265 per cent in its opening 

St Francis—The Glass Menagerie (WB), 2nd 

stanza in two first run showcases. The 

'idustry campaign chairman, reported that 

-Thr. Husbands (UA) 115 

.100 

')88,524 has thus far been pledged and exiressed 

figure is by all odds the most impressive to 

About Eve (20th-Fox). 4th 

the hope that the drive will have be recorded in this sector in many months. 

I'ached its $1,345,000 goal within the next Also showing strength in its initial week was 

Warfield-Two Weeks With Love (MGM) 175 

weeks. 

"Where Danger Lives," at 140 per cent, while 

','0 

Top-bracket subscribers, including produci.-s. 

executives, department heads, actors, poor. 

For Denver High Mark 

business otherwise ranged from normal to 'I'll Get By' Grosses 200 

directors, agents and corporations, 


DENVER—Local first runs were enthused 

iriters, 

Chinese, Los Angeles, Loyola. Uptown, Wilshire— 

ive made 2,040 subscriptions totaling $644.- 

by rising gros.ses here all of which topped 

The Jackpot (20lh-Fox), 2nd wk 60 

Labor's executive commitee, representing Downtown. Hollywood Paramounts Copper Canyon 

average. Best business of the week went to 

(Para); Music in the Moonlight (Rep), latter 

;6, 

and guilds, has collected 13.156 

"I'll Get By" at the Paramount with 200 per 

edges for an aggregate of $338,543. 

cent. All others ranged from average to 175. 

at Downtown 

Egyptian. 

only 

State—King Solomon's Mines (MGM) 

100 

.265 

-)E N V E R 

Four Star—Faust and the Devil (Col) 75 

Aladdin. Tabor. Webber—Platinum Blonde (Col). 

Hawaii. Orpheum—Dial 1119 (MGM), Right Cross 

Gilda (Col), reissues 135 

(MGM) 90 Broadway—To Please a Lady (MGM), 3rd wk . . 

125 

Hillslreet, Pontages—Where Danger Lives (RKO), Denham—Dark City (Para) 165 

The Tougher They Come (Col) 140 

Denver, Esquire—American Guerrilla in the 

United Artists, Ritz, Culver, Studio City, Vogue- 

Philippines (20lh-Fox): Iroquois Trail (UA)., 175 

Kansas Raiders (U-I). The Squared Circle 

Orpheum—Where Danger Lives (RKO) 100 

Paramount— I'll Get By (20th-Fox), Gallant 

j^rlie Beery, Manley regional representative, 

Hollywood. Wiltern, Downtown 

Thoroughbred (Rep) 200 

hrough (WB), 2nd wk 90 

went to Boulder to sit on the bench with 

Rialto— Rio Grande (Rep), The Avengers (Rep). 

3rd d wk 150 

t. 

s son, Arlie jr., during the football game 

Vogue—Beauty and the Beast (SR); Satin Slippers 

•tween the University of Colorado and 'All About Eve' Paces Frisco 

(SR), reissues - 

175 

With Near Record 200 

iregon. Arlie jr. is one of the Colorado 

i.arterbacks. and aside from his athletic and SAN FRANCISCO—"All About Eve." in its 

holastic activities, has the popcorn con- fourth week in town rated 200 per cent, near C. Roy Konkright Dead 

'ssion at the college. Another son. Keith, is a record mark, at the United Nations. "Rio HOLLYWOOD—Services were held Monday 

(13 > for C. Roy Konkright. Monogram's 

tending Princeton, where he likewise is Grande" at the Fox ran a close second with 

iking popcorn help pay his way . . . Joe 190. while "Two Weeks With Love" at the chief accountant for the past six years, who 

ibotsky of the Manley Kansas City headlarters, 

Warfield and "The Milkman" at the Orpheum died of a coronary thrombosis. He is sur- 

visited Beery at his Denver offices. tied with 175 for third place. 

vived by his wife, a son and a brother. 

!Robert Spahn has taken on the booking 

d buying chore for Harry McDonald's 

ric and Wyoming, and the West Drive-In. 

MOVIES ARE BETTER THAN EVER . . . 

;rrington. Wyo., and his Nile, Mitchell, Neb. 

ahn formerly managed the latter theatre 

B U T 

Rose, Universal district manager, 

id Poster Blake, division manager, were 

Ire conferring with Mayer Monsky, branch 

ARE THEATRES better 

Imager, and calling on major accounts . 

prd has been received here that Walter 

THAN EVER ? ? 

pins, twice branch manager here for Paranunt, 

died after an auto accident in Dallas. 

• CAN YOUR THEATRE COMPETE IN GLAMOUR WITH THE 

fvOlton Cohen, eastern sales manager for 

LIVING ROOM AND ITS SMALL TV SCREEN? 

JO and captain in the William Heineman 

ês drive, was in Denver to conduct a drive 

• AMERICANS ARE A GREGARIOUS PEOPLE . WANT 

feting, which was attended by M. R. Auston. 

TO GET OUT AND MINGLE WITH OTHERS. 

iinch manager; Salesmen Frank Sheffield 

ii Mike Stewart and Dick Stafford, office 

r.nager and head booker . . . Sam Milner. 

• YOUR PATRONS ARE AN ATTRACTION TO OTHER PATRONS 

... ARE YOUR CHAIRS ATTRACTIVE AND COMFORTABLE? 

fmerly district manager for PRC in Denver 

i some years, now branch manager for ELC 

WOMEN STEER THE FAMILY ON THE NIGHT OUT 

. DOES 

i! Los Angeles, was taken ill suddenly and 

SHE GUIDE IT TO YOUR 

ys rushed to a hospital there for an opera 

THEATRE? 

• ARE YOUR CARPETS THICK AND 

'eggs opened the wrong safe, that is, as 

RICH LOOKING? 

WKTERN 

f as they were concerned, at the Civic 

"Jeatres headquarters, and failed to get 

8/ money. The cash was in another strong 

THINK! 

337 COLDEN GAT( AVE.* HE 1-8302. 

„ SAN FRANCISCO 2.CALIP. 

: . . . Mrs. Rosenthal, Sam wife of the 

k 

c ler of the Bison, Buffalo, Wyo., returned 

. 

i ne after spending five weeks at Porter 

s itarium in Denver . . Aside from those 

s n at the Allied board meeting, the followij 

DRIVE-IN THEATRE THEATRE /ALE/ 

our NEW Junior In-A-Car Speaker. Unsurnasstd 

..I 

theatre folks were on Filmrow: Harry 

l[Donald, Torrington, Wyo.; Mi-, and Mrs. 

Sa Rosenthal, Buffalo, Wyo.: Merle Gwinn, 

.ARAKELIAN 

laitliful reproduction. Can be tuned to' suit the t 

Priced 

— 

so that the imairest Drive-In can use the 

~ ' 

I'/i" or'2" pipe. 

— 

— 

— 

B COFFICE : : November 25, 1950 51

. 

. . Uncle 

. . Claude 

. . W. 

. 

^1 

LOS ANGELES 

Uarold Wirthwein, Monogram western sales 

manager, left for Salt Lake City for huddles 

with Don Tibbs, manager there . . 

Among southland visitors were R. L. Fridley, 

owner of the Iowa Theatre in Lake City and 

the King in Ida Grove, Iowa, and Fred 

Tenchel of the Orpheum in Strawberry Point. 

Iowa . . . Ted Lane and Roy Barnby, executives 

of the Greater Union circuit of Australia, 

spent a few days here touring the 

studios after attending the recent Theatre 

Owners of America convention in Houston. 

They planned to visit New York before returning 

to their Australian headquarters. 

Bob Lord has been named manager of 

/ Yespit takes good 

equipment, as well 

as good workmen, to 

produce fine theatre 

screen advertising. 

That's 

Alex Schreiber's recently opened Paradise 

Theatre in the Westchester district ... A 

managerial switch at Fox West Coast found 

G. C. Ramsay taking over as manager of the 

Granada Theatre in Ontario, replacing Ray 

. . 

Al 

Eiden, who transferred to Anaheim . 

Bowman has joined Pacific Drive-In Theatres 

as assistant buyer and booker under 

Gus Diamond. For many years Bowman had 

been a salesman with the local Universal 

exchange. 

Bill Kupper and his associates in the venture 

are pressing for an early opening for 

their new 2,000-seat California Theatre in 

Burbank . 

Sam tapped Les Harper, 

î wprkman 

s about his tools 

why 

discriminating 

Exhibitors 

use 

BUSINESS 

BRfVITfî; 

Local Screen Advertising of Quality 

2269 Ford Parkway 

St. Paul 

1, Minnesota 

FILM INDUSTRIES, INC. 

w 

208 So. LoSalle St 

Chicago 4, Illinois 

of the Harper Theatre in Fontana, who ha; 

gone into military service. His dad 

brother will continue to operate the show 

case ... A business-and-pleasure combina 

tion was that of Fred Stein, film buyer fo. 

the United Artists circuit, and Jimmy Hende 

western district manager for Eagle Lio) 

Classics, who were a Filmrow luncheon due 

The recent Army vs. Stamford football til 

in Palo Alto lured a number of local exhibi 

tors north, including Izzy Berman of th 

Eastland circuit, Sol Mahler of the Vinnico 

chain and Ned Calvi, operator of the Plaz 

in Hawthorne . . . Filling in while Sam Mil 

ner. Eagle Lion Classics branch manager, wa 

hospitalized, was Harry Mandel, sales man 

ager, formerly with the Selznick organiza 

tion. 

Her hometown of Columbus, Ohio, was ta 

strong a lure for Jean Gaston, who resigns 

as office secretary at the Western Amusemen 

Co. to return east . . . Tlie United Artist 

circuit has taken over the operation of tw 

art houses, the Parks and Canon, from Boo 

& Craig Enterprises . L. Marriott, U- 

manager, hopped east on a belated vacation 

Back on the job at Republic is Earl Col 

lins, branch manager, out temporarily whe; 

a black widow spider bit him on the leg . , 

Dick Carnegie, ELC salesman, passed out th, 

stogies to celebrate the birth of Lana Jo, t 

Mrs. Carnegie . Spaeth has takei 

over the management of the Congress, neigh 

borhood house, for owner Mort Goldberg. 

Frank Castile, former theatre operator i 

St. Joseph, Mo., has filled the booking bert 

vacated by "Andy" Anderson at Roy Dick' 

son's booking office . . . Earl Streebe, opera 

tor of theatres in Palm Springs and othe 

re.sort areas, checked in for conferences wit 

his booker and buyer, George Ingham . 

Ben Levin. San Francisco circuit operator 

was a southland visitor . . Joe Moritz sol 

. 

his Cinema Theatre in Hollywood to Mat 

Fried, formerly with the Lippert circuit u 

nortli. 

SCTOA Members Urged 

To Join Toy Campaign 

LOS ANGELES—Members of the Souther 

California Theatre Owners Ass'n have bee 

urged by Gus A. Metzger, board chairmai 

to participate in the forthcoming annuf 

Toys for Tots campaign which gets und; 

way December 1 under auspices of the lit 

marine corps reserve. As in the past, thea 

tres and the marine corps will cooperal 

in 

collecting new and used toys for distribi 

tion to underprivileged children during tl^ 

Christmas season. 

The receptacles, posters and signs will t 

.supplied to participating .showcases by tl 

marine corps. 

Metzger called upon SCTOA members 

\. 

participate not only to "make some tot hapf, 

on Christmas morning," but also because 

"is another way of proving that theatn. 

play a vital part in our American way < 

life." 

Present Hair Style Show 

GREAT FALLS. MONT.— A review of ha 

styles was presented at tlie Civic Center Th( 

atre here by the local hairdressers and co:, 

motologists associations. A fashion she 

was also presented. 

52 BOXOFFICE November 25. 19

I 

San 

I 

! 

. . Agnes 

• 

. . Al 

. 

, 

— 

SAN FRANCISCO 

Is a result of the ban on building for 

amusement, it is uncertain whether the 

'ew theatre in Livermore will be erected for 

;est Side Theatres, Inc. ... A private screenlig 

of "Between Midnight and Dawn" was 

leld for 300 police prowl car officers and 

jieir wives before the film was scheduled to 

hen at the Orpheum Theatre here. The 

|unt, arranged by Anne Belfer, publicist for 

iorth Coast Theatres, was covered by a local 

jwspaper which used infrared film to photo- 

'aph the reactions of those who attended, 

itie use of infrared film was an innovation 

Francisco. Miss Belfer also arranged 

special previews for women's clubs of 

m Francisco to see "State Secret" which 

js due to open at the United Artist Theatre. 

The Rotary club of San Carlos heard Harry 

lipel. Fox West Coast district manager, 

•eak on "Movies Are Better Than Ever" 

their weekly luncheon meeting . . . Lester 

omberg, booker for Principal Theatres, was 

last week for a meeting with Lloyd Katz, 

,oker for the San Francisco territory of 

-)rth Coast Theatres . . . Western Theatrical 

[uipment Co. played host to two RCA exectves 

from Camden, Dave Dewey and Bill 

jieesman, who were in town analyzing a na- 

Tinal survey of indoor theatre business. 

lack Foley, formerly with Fox West Coast 

isatres, is taking over the booking job vai,:ed 

at T&D by Joe Flannagan, who left to 

I 

with Ed Rowden Theatre Service . . . Jules 

( apman, manager of branch operations for 

ic, was in town for a few days . . . Milton 

ihn, division manager in charge of the 

II Heineman drive, was at the locdl ELC 

fi:hange Min Levy, ELC, returned from 

. . . 

Ij- New York vacation ... Ed Chamberlain, 

aithern California theatreman, and well 

IJDwn here in theatre circles, recently made 

If first visit here in a long time. He is ori 

lally from Madera. 

.. Kroenenbcrg. Manhattan International 

Stures was on Filmrow last week. His main 

qice is in New York . 

Aldolph, owner 

dPine Tree Theatre in Klamath Falls, and 

f aier salesman at the local RKO exchange. 

v; in town for a few days seeing his friends 

ajng the Row . Cannon, Monogram 

cihier, her husband Emmet, cigar store 

ojier, and Jack Stevensen of the Paranjnt 

exchange, visited Jack's grandmother 

ajFresno. 

Rilz, Escondido, Calif., 

Swept by Flames 

ESCONDIDO, CALIF.—Fire swept through 

the Ritz Theatre, de luxe showcase owned by 

Dan Johnston and managed by Sid Coffman, 

causing damage estimated at $65,000 and 

putting the theatre out of action. Johnston 

said that rebuilding will be started as soon 

as arrangements can be completed with insurance 

companies and inspectors. 

Fire and water inflicted heavy damage to 

the interior of the 800-seat house, which was 

built in 1936. Two projection machines, 

valued at $1,000 each, also were damaged. 

The blaze apparently started between the 

roof and the ceiling and then spread to the 

interior. It was believed the fire might have 

been caused by a short circuit in the air 

conditioning system, 

Coffman and projectionist Frank Othrow 

were in the building at the time, preparing 

for the evening performance. Ironically, the 

scheduled feature was "The Fireball." 

'Southside' Frisco Debut 

Given Strong Campaign 

SAN FRANCISCO—A widespread exploitation 

campaign utilizing radio, television and 

commercial tieups preceded the opening 

Wednesday (15) of Allied Artists' "Southside 

1-1000," produced by the King Bros, at the 

Golden Gate Theatre. 

Bert C. Brown, former secret service man 

and co-author of the story, was interviewed 

by reporters and was a guest on nine radio 

and TV shows. Additionally, Monogram-AA 

exploiteers effected a 30-store tieup with the 

Owl-Rexall Drug Co. wherein bogus $10 bills 

were enclosed with packages. Each bill was 

numbered, and during the opening week of 

"Southside," one number was posted daily 

in the theatre lobby. The holder of the 

counterfeit bill containing the winning number 

received a genuine $10 note. 

The Don Defore-Andrea King starrer deals 

with counterfeiting. 

Soda Springs House Leased 

SODA SPRINGS, IDA.—Mr. and Mrs. Lyle 

Tuttle have leased the theatre here and will 

operate it in conjunction with their house 

at Grace, Ida. 

PEARCE PARKHURST— Managing 

Director, Lansing Drive-In 

Theatre, Lansing, Michigan—says: 

"We use the slogan, 'Ours is the 

mission of making people happy 

— What a pleasure to be so engaged.' 

RCA accomplishes this 

slogan both to our patrons and 

to ourselves." 

To get the benefits of RCA Service 

write: RCA SERVICE COMPANY, 

INC. ,RadioCorporation ofAmerica, 

Camden, N. J. 

'Wish to thank you 

for the 

\m^m± 

you mode 

for Roy's Cofe . . 

Trailer pleased him « 

very much and your I 

snappy service was , 

excellent." 

â 

Fred Hufsmith, Mgr. Mayan TheolreV if 

Denver, Colorado '^^"^ 

mOTIDII PICTUIE SEilCE Ei. 

125 HYDE ST. SAN FRANCISCO (2), CALIF. 

CLASSIFIED ADS—EASY TO USE 

$0,000 Remodeling Job 

Sorted by Long Beach 

Ion GBEACH, calif.—a $70,000 remodel 

g job is being undertaken on the Long 

B ch Theatre by the United Artists circuit. 

T> 1,156-seat house will be given a new 

njquee, while plans also call for moving 

tli proscenium arch, altering the stage and 

Iff and making other alterations to the 

to rior. 

3"^^ 

(nioTJoylTrp}] 

Lase to Barnes Perdue 

iSWHALL, CALIF.—Barnes Perdue, vete 

Q Los Angeles exhibitor, has acquired 

tn lease on the American Theatre from 

M ont Theatres. Until recently Perdue was 

wi the Western Amusement circuit. 

BCDFFICE :: November 25. 1950 53

I 

. . 

. . . Max 

. . Other 

. . 

'. 

SEATTLE 

P'rank L. Newman sr. and jr. attended the 

Motion Picture Pioneers dinner in New 

York where Spyros Skouras was awarded a 

plaque as the Showman of the Year . 

Tom and Marion Shearer returned recently 

from a six-week trip through the east and 

south. First they attended the TESMA- 

TEDA meetings in Chicago. Later they acquired 

a new car in Detroit, then toured 

through Kentucky, Georgia. Alabama and 

Louisiana, proceeding to Houston to attend 

the TOA meet. They returned home by way 

of New Mexico, Nevada and California. 

Joining the Warner sales staff as eastern 

Washington salesman is Ray Kaiser. He sue- 

^^^^. 

the best 

And Always On Tine! 

For Speedy Service and 

Quality Get Your Next 

Si>ecial Trailer From 

— 

ceeds Roy Young, who came here from Kansas 

City about three months ago. Young was 

transferred to another district . . . Up from 

Olympia for the tradescreening of the new 

James Cagney picture, "The West Point 

Story," were Ed and Art Zabel and W. B. 

McDonald . exhibitors on the Row 

included Bud Burnett, Grayland; Harry 

Ulsh. Anacortes. and Kieth Beckwith. Northbend. 

The Sunset Drive-In near Olympia was recently 

purchased by Dwight Spracher, Seattle; 

E. W. Johnson, Spokane and A. G. 

Basil of Raymond from Miller & Burg . 

Mr. and Mr.=;. Vere Richards were among interested 

spsctators at the screening of 

"American Guerilla in the Philippines" at 

the 20th-Fox exchange. Their son Lou has 

Will J. Conner, 

part in the picture . . . a 

executive vice-president of the John Hamrick 

Theatres, with wife returned November 

16 after spending three weeks in New York. 

Ted Galanter of MGM was here recently 

in the interest of "King Solomon's Mines" 

Burcutt, exploiteer for Warners, was 

here working on "The West Point Story" . . . 

Don Beckwith, son of Kieth Beckwith, North 

Bend exhibitor, now a chief engineer in the 

merchant marine, was here on leave . . . 

Among the exhibitors on the Row were Howard 

Taylor. Sequim; Junior Mercy, Yakima; 

Les and Cora Theuerkauf of Tacoma. 

Frisco Showmen Snowed 

In on Hunting Journey 

SAN FRANCISCO—Bill David, local theatre 

owner and industrial design specialist. 

Jack Blumenfeld, circuit executive, and Cliff 

Morris, president of the Western Theatrical 

Equipment Co., had a narrow escape recently 

when they were snowed in for 12 days on an 

elk hunting expedition. 

The hunting party flew to a rugged forest 

area, isolated from all communication and 

habitation. The snows came and 12 days 

passed before the hunters were rescued and 

taken to safety. 

Denver 'Forced Sales' 

May Be Investigated 

DENVER—Directors of Rocky Mountait 

AlUed at their regular fall meeting threatenec 

to look into alleged "forced sale" of filmi 

at a local exchange unless the practice wa; 

stopped immediately. The group threatenec 

to take up the matter with general sales managers 

and the justice department of the offending 

exchange. 

The board approved the aims of COMPC 

and urged all theatre managers and owner: 

to support the new body. Plans are beinj 

made for the next annual convention to b 

held in May. The next board meeting wa 

set for March 14. 

Attending the meeting were John Wolfberg 

president; Joe Ashby, general manager; Wal 

and Gus Ibold, all of Denver; Leon Coultei 

Loveland. Colo.; Mrs. Marie Goodhand, Kim 

ball. Neb.; Burl Lingle, Estancia, N. M.; Johi 

Wood, Springer. N. M.: Fred Lind, Rifle 

Colo.; Doyle Shelton, Pritchett, Colo.; R. E 

Ervin, Kremmling, Colo.; Robert Kehi 

Ogallala, Neb.; Lloyd Kerby, Worland, Wye' 

Neal Beezley, Burlington, Colo.; Dorranc 

Schmidt, Bridgeport, Neb.; E. K. Menagl-' 

Port Lupton, Colo.; Fred Anderson, Eater 

Colo.; Fred Hall. Akron, Colo.; Kennetl 

Powell, Wray, Colo., and Dr. P. E. Ridei 

Wauneta, Neb. 

Portland Exhibitor's Will 

Contested as Libelous 

HELENA—Harrison Mercer Kleinschmid 

grandson of the late G. T. Woodlaw, Port 

land theatreman, who was cut out of h^ 

grandfather's will with $10, has filed su.' 

against the executors and the Woodlaw e^ 

tate for $350,000. Kleinschmidt declares th 

will libeled him maliciously. The widow, 

son and a sister inherited the bulk of tli 

settlement under the will. 

Kleinschmidt insisted that the will cor. 

tained false, malicious, defamatory and 1, 

belous references to his character and th£. 

his 4-F classification in World War H ar 

gered his grandfather and caused him I, 

leave the unjust will. 

54 

,^ 

^•!P^^_____^J 

L. D. GUIDRY — President, Jan 


says: 


been u.sing RCA Service and 

have found it most satisfactory 

to me and my patrons." 



INC., Radio Corporation of America, 

Camden, N. J. 

We 

have Ihe 

^^ 

(or 

YOUR 

for Quick Action! THEATRE 

THEATRE EXCHANGE CO. 

201 Fint Arts BIdo Purl land 5. Ortpon 

i 

National Theatre Heads 

Return to Los Angeles 

LOS ANGELES— After an extended stay in 

Washington and New York, Charles P. 

Skouras, president of National Theatres, and 

other circuit executives have returned to their 

local headquarters. While in Washington 

they huddled with officials of the Department 

of Justice concerning 20th-Fox divorcement 

plans. 

Skouras was accompanied by John Bcrtero, 

legal counsel; John Lavery. his executive 

aide, and Pete Lundgren, film buyer. 

New Percentage Actions 

Are Filed in Portland 

PORTLAND. ORE.—Loew's and 20th-Fox 

each filed a percentage action here Monday 

(20) in the U.S. district court for Oregon 

against Frank X. Buckmiller, Freeman Geddes 

and Baker Theatres Co. The theatres involved 

in each suit are the Eltrym, Empire 

and Orpheum, located in Baker. 

BOOK IT NOW!! 

I 

I 

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WE HAVE THE BUYERS 

LIST WITH 

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'JUeatie Salei. div. 

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BOXOFFICE 

: 

: November 25. 19

, pRTH 

I 

- 

IS)uth 

Dakota Ass'n 

levived in Huron 

ITJRON, S. D.—The South Dakota Exhibito 

Ass'n was revived at a recent meeting 

hie and antiquated bylaws were removed 

fJn the constitution for smoother opera 

ti;. in 1951. The association is unaffiliated 

b, many individual members belong to the 

NA, Rocky Mountain Allied or the ITO of 

N.raska and Iowa. South Dakota is divided 

iri three exchanges and some exhibitors held; 

to groups in their exchange. 

he group was originally formed about 25 

y

Yes, 

. . Abe 

. . Pay 

. . Pat 

. . Merle 

I 

MINNEAPOLIS 

iwr A. Levy, 20th-Fox manager, attended the 

sales conference in Chicago . Kaplan, 

who has missed only one Minnesota 

football game all season, went to Madison, 

this weekend to attend the Wisconsin-Gopher 

clash . . . "Prehistoric Women" will premiere 

at the RKO Pan next week . . . 

Don 

Weise was named by Home Theatres as manager 

of its house at Ely. 

Exhibitors on Filmrow included Tom 

Hetherington. Wheaton; George Letourmeau, 

Windom, and Sid Heath, WeUs . 

Dressell, 

RKO manager, was recovering from the 

flu ... A court order has been issued to halt 

publication of a city council ordinance prohibiting 

radio advertising in streetcars and 

buses pending hearing on an application for 

a permanent injunction Potter, 

. 

film columnist for Shopping News, was here 

from Hollywood with his wife for a brief 

visit. 

Ted Bolnick, who resigned several months 

ago as general manager of the Bennie Berger 

circuit, now is in Los Angeles where, he advises 

friends, he expects soon to acquire a 

theatre . Halloran, U-I salesman, was 

confined his home by the flu . . . 

The 

to 

Princess, local neighborhood house, is showing 

This is 

occasional Polish pictures . . . supposed to be a single feature town, but 

boasts about his tools 

/ 

' 

It takes good 

equipment, as well 

as good workmen, to 

produce fine theatre 

screen advertising. 

That's 

why 

discriminating 

Exhibitors 

use 

BUSINESS 

BREVITlj^S?; 


w 

piiii ik.ir\i iCTnicc ik.l^C' \ 

FILM INDUSTRIES, INC 

2269 Ford Parkway 

208 So. LaSalle St 

St. Paul I, Minnesota 

Chicago 4, Illinois 

^ 

some of the independent neighborhd 

houses, are twin billing such A-picturesis 

"My Blue Heaven" and "Keep 'Em Flyi;" 

. . . C. M. Redman of Chicago and his a:)- 

ciates have applied for a permit to bull. 

new theatre in Detroit, Minn., but, of coue, 

they'll have to wait until after the goveiment 

rescinds its order prohibiting such cistruction. 

Harry B. French and John Bran a, 

IVUnnesota Amusement Co. president a 

buyer-booker, will go to New York Deciiber 

5 for a conference with Paramount T;- 

atres officials. 

George Granstrom, starting with "Monsir 

Vincent," a French picture, launched a ses 

of special matinees featuring foreign id 

other unusual attractions at his St. Pauie 

luxe neighborhood house, the Grandview 

. 

Bennie Baker, whose comic antics have :\- 

tured many pictures, was appearing curntly 

in "Kiss Me, Kate," at the Lyceum, leiimate 

roadshow house. 

Giveaways on Increase 

In Minneapolis Area 

MINNEAPOLIS—Cash and other g'saways 

continue on the increase among w 

local neighborhood houses. Uptown siijtions 

are going in for bank night, other csh 

and dishes giveaways and cooking schoobjn 

a larger scale than at any time since be re 

World War II. 

The neighborhood theatres apparely 

don't find earlier clearance much of an i- 

vantage over the even harder hit downt.n 

houses as a lower admission and free parhg 

sufficient. A current plan of a joint bit! 

night, with a considerable number of e- 

atres hooked up together, allows for 

a 

a laer 

jackpot. The starting amount for the vious 

groups here has been $1,000. 

The recently inaugurated Minneta 

Amusement Co. bank night joins togethei,i)! 

of its neighborhood houses as participa:s 

It's the first time that MAC ever has gonin 

for this sort of promotion. 

Tim Elliott Buys 

UTE, IOWA—Tim Elliott has purchased'.ie 

Star Theatre here from Archie Mahoney lo 

expects to be called for service in the aiy 

reserve. Elliott has operated the Tim EMt 

Electric shop here for nearly five years;ne 

is president of the school board and supentendent 

of the Methodist church Suray 

school. 

Handed Top Role 

Don Taylor was handed a top featured )le 

in the RKO film, "Flying Leathernecks. 

IS IT ACTION YOU WANT? 

Possibly more theatres are sold through oi 

offices in the areas in which we opcrote tha 

most other mediums combined. No listin 

(ee—Multiple service. 

HARRY BUCK 

HARRY SAVEREIDE 

804-05 Pence 509 Securities Bldg. 

Bldg.. 

Minneapolis 2. Minn. Des Moines 9. Iowa 

R. M. COPEtAND HARRY BUCK 

1012 Baltimore. Suile 415 1217 Blum Bldg. 

Kanras City. Mo. Chicago 5. IllinoisI 

SAVEREIDE THEATRE BROKERJ 

Largest Exclusive Theatre Brokers in Americ 

56 

BOXOFFICE 

;: November 25,95*

I 

KANSAS 

I 

Walter, 

I 

I 

— 

Commonwealth Monks 

Nome for Winter 

CITY — Monkeys from all 

bommonwealth drive-ins have come home 

I'or the winter to the special quarters 

:ixed up in the office of the Crest Drivein 

here by Manager Bob Walter. And the 

i'ircuit head offices have been consideriibly 

upset by the arrival of the monkeys. 

Originally, Jack Braunagel. head of 

llrive-ins for the chain, planned to send 

he monkeys from the circuit's 20 some 

putdoor theatres back to New York for 

ihe winter, then get other animals next 

|.pring. But the managers and the parens 

grew so attached to the monks that 

braunagel and Walter started hunting 

jvinter quarters. 

The monkeys are shipped into Kansas 

pity by freight and a large percentage 

them have been delivered to the home 

|)f 

iiffice where they've attracted major atlention. 

Each monk has his own collar 

lind identification tag so that he can be 

'eturned to the drive-in from which he 

.ame. 

! One Commonwealth manager, Doyle 

[jowrey in Arkansas, even went so far 

*s to brand his monkey with white paint 

jm the left hind leg so he wouldn't be 

(onfused with the other animals. 

meantime, has gone to lots of 

[rouble to arrange special cages for the 

Inonkeys to keep them apart until they 

et acquainted. 

i, H. ZUe to Winfield 

IVINPIELD, KAS.—C. H. "Tippy" Zile has 

rurned to Winfield to manage the Nile These, 

operated by the Sullivan Independent 

ieatres. He owned and operated the the- 

ê several years ago. He previously mang;d 

the Fox Regent and Zimm theatres 

fe. For the last few years, he has been 

vking in Denver and Tulsa. 

Announcement 

ôvel 

i>HERIDAN, MO.—A film premiere type 

^louncement heralded the birth of a baby 

ft!, Juna Renee, to Mr. and Mrs. Bill Cham- 

Is. The card announced the premiere 

sl.wing of a feature entitled the "Chambers 

^Dy Girl" with production by Joyce, under 

i^jction of Bill. Chambers manages the 

S;ridan Theatre. 

Ilicontinue Rediield Building 

'- 

;;EDFIELD, S. D.—Work has been discon- 

- t'ied on the new theatre being built here 

^ tLeo Peterson, circuit owner. Although the 

- pject was started before the government 

,(! oier prohibiting new showhouse construc- 

... t|i, it still comes under the ruling defining 

;i> Wit is needed in the public interest. The 

j'i ffndation was completed. 

Jlarry Stradling will photograph "The 

Jden Goose," upcoming Bert Friedlob prortion. 

ORIVE-IN THEATRE COMBINATION CXIT 

and EXIT DRIVEWAY FLOODIIGHT 

Also available with Entrance Panels 

«IVE.|N THEATRE MFG. CO. 

King Solomons Mines 

Grosses Big 

In Minneapolis-St. Paul Openings 

MINNEAPOLIS—Tlie truism that there's 

nothing wrong with the motion picture business 

that a good picture, properly exploited, 

can't cure, is being demonstrated here by 

"King Solomon's Mines." Expertly sold to 

the public, it's doing terrific business both at 

Bennie Berger's Gopher here and at the St. 

Paul Paramount, a Minnesota Amusement 

Co. operation. Berger obtained the film on 

a bid which calls for a guarantee against a 

percentage and a minimum run of three 

weeks. Berger expects a still longer engagement. 

At the Paramount in St. Paul "King Solomon's 

Mines" chalked up the biggest opening 

four-day gross of any picture in years, the 

take being as large as that of most attractions' 

entire week gross. The MAC considered 

the business "sensational." 

For the Gopher opening one of the greatest 

campaigns ever carried out here was 

staged. There were advance newspaper 

teaser ads, television plugs, radio spots, a full 

page ad in the Minneapolis Sunday Tribune, 

bannering of trucks, cards advertising the 

book in stores and newsstands, newspaper 

columnists' plugs, use of a huge searchlight 

in front of the theatre the opening nights 

and a national diamond giveaway contest 

hookup. 

Gopher newspaper ads gave thanks to the 

U.S. Supreme Court for being able to show 

the picture, referring to the consent decree 

which paved the way for competitive bids. 

Addressed to Minneapolis film patrons, the 

ads explain why the picture is showing at 

the Gopher. "For a long period of time," the 

ads say, "we have endeavored to secure the 

top Hollywood productions for the Gopher 

Theatre. A recent decision by the United 

States Supreme Court now makes this possible. 

'King Solomon's Mines' is the first in 

a series of these outstanding Hollywood productions 

to be shown at the Gopher Theatre." 

Berger has bids in for other pictures, including 

Bing Crosby's "Mister Music," to follow 

"King Solomon's Mines." 


Century—The Jackpot (20th-Fox), 2nd wk 30 

Gopher—King Solomon's Mines (MGM) 175 

Lyric—Tripoli (Para), 2nd d wk SO 

t, 

Pix—City Lights (UA), 2nd wk 90 

Radio City—A Life of Her Own (MGM) 90 

RKO Orpheum—Edge of Doom (RKO) 30 

RKO Pan—The Underworld Story (UA); Pygmy 

Island (Col) 80 

Stat^Devil's Doorway (MGM) 100 

'Let's Dance' Grosses 175 

To Lead Kansas Chy 

KANSAS CITY—Weekend standout crowds 

at the Paramount boosted "Let's Dance" to 

175 per cent as money-maker of the week in 

Kansas City. "Joarrof Arc" playing its first 

regular admission run at the Missouri, also 

did well. "All About Eve" returned to the 

Orpheum for a fourth week after a five-day 

interruption for the stage show, "Come Back, 

Little Sheba." 

Esquire Destry Rides Again (Realart); When the 

Daltons Rode (Realart), reissues 75 

Kimc^The Winslow Boy (ELC), 3rd wk 110 

Midland—The Miniver Story (MGM) Qutside the 

Wall (MGM) 80 

Missouri—Joan of Arc (RKO), 2nd run 120 

Paramount— Let's Dance (Para) 175 

Tower Uptown, Fairway—The Sleeping City 

(U-I); Spy Hunt (U-I) 65 

'Rio' Draws 140 at Omaha 

Despite Competition 

OMAHA— "Rio Grande" did an outstanding 

gross at the Orpheum Theatre last week. 

Other first-runs seemed to feel the impact 

of the "Ice Follies" which drew heavy crowds 

nightly to the Ak-Sar-Ben Coliseum. 

Omaha— I'll Get By (20th-Fox); Grand Canyon 

(LP), 2nd wk 90 

Orph.=-um—Rio Grande (Rep); Trial Without Jury 

(Rep) 

HO 

Paramount—Two Week's with Love (MGM) 100 

Brandeis-Rocky Mountain (WB) 85' 

Static-Wyoming Mail (U-I); On the Isle of 

Samoa (Col) 115 

Marshalltown Theatre 

Opened by Consolidated 

KANSAS CITY—Consolidated Agencies, 

Inc., officially opened its Marshalltown, Iowa, 

Uptown Theatre, formerly the Strand, last 

week and many industry leaders from Kansas 

City attended. George Baker, Clarence 

Schultz and R. R. Biechele of Consolidated 

attended, as did Finton Jones and his wife 

Lou, Don Davis of RCA Victor; Gretchen 

Brown, and Charles Craig, RCA engineer. 

A buffet party was given at a Marshalltown 

hotel after the show. Consolidated also owns 

a house at Mason City, Iowa, which it took 

over about three months ago. 

Ottumwa Airer Closed 

OTTUMWA, IOWA — Ottumwa's drive-in 

theatre, located at the municipal airport, 

has closed after a very successful season 

Jake Cohen, general manager, said. The theatre 

was only closed once during the entire 

season, and that was because of a severe 

snowstorm. Cohen said it was another snowstorm 

which necessitated the closing. Last 

night of the season was called "buck night" 

with each car load of patrons being admitted 

for a dollar. Cohen said it "was 

surprising" how many persons one car could 

hold. One farmer brought the entire neighborhood 

in a hayrack—got in for the dollar, 

too. 

Six Yule Candy Sho'ws 

MANILLA. IOWA—L. R. Howorth, owner 

of the Manilla Theatre, has announced six 

Christmas candy benefit shows at his theatre 

during November. Receiving benefits from 

the shows will be the four Manilla churches, 

the firemen, and the American Legion. 

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;K* Bf[OFFICE : 

: November 25, 1950 57

. . Commonwealth 

. . . Other 

. . . Joe 

. . . Al 

. . . Pauline 

. . Woody 

. . George 

. . Hall 

. . . Other 

; November 

. 

KANSAS CITY 

TJob Conn, office manager for 20th-Fox, is 

on vacation Theatres 

. 

has closed three of its drive-ins. the Crest 

at Kaasas City, and the outdoor houses at 

Goodland and Harrisonville. Commonwealth 

plans to close all other houses about December 

1. 

Visitors on Filmrow included Mr. and Mrs. 

G. L. Kelly. Cozy, Wheat on. Mo.; Virgil Anderson, 

Seabee, Bucklin; W. F. Sonneman. 

Springdale. Ark.; Dan Blair. Blair, Smith 

Center; Dale Daniclson, Dream. Russell: 

Homer Strowig. Abilene. Kas.; Charles 

Swierciii.sky. Major. Washington. Kas.; R. C. 

Davisson. Bennie. Pattonsburg; Gene Musgrave, 

Wamego and Minneapolis, Kas.; 

Chester Borg, Mo-Kan, Fort Scott, now book- 

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MISSOURI 

THEATRE SUPPLY COMPANY 

L. I. KIMBRIEL. Manager 

Phone BAllimore 3070 

115 W. IBlh Kansas City 8, Mo. 

ing for his father's theatre at Osceola, Mo.; 

O. C. Alexander. Kansas. Kiowa. Kas.; Fred 

Eberwein, Edgerton and Weston, Mo., and 

Frank Meyers, Civic, Brookfield, Mo. 

Mrs. Nancy Porter of National Screen is 

convalescing at home after an operation at 

Ti-inity Lutheran hospital. She is the mother 

of Tom Porter, head shipper at Republic 

theatremen on the Row were Jack 

Cook, Tivoli, Maryville, Mo.; Gene Michael, 

Micklo, Braymer; Brice Brasel Colony, Oak 

Grove; John Koags, Royal, Seneca, Kas.; 

Lou Pope, Fox Midwest; Glen Cooper, Dodge 

Drive-In, Dodge City, and Ed Lidder. Armour. 

Kansas City. 

E. D. Van Duyne, RCA Service Co. district 

manager, was on vacation ... A. A. Hughes, 

engineer for the Kansas City territory for 

RCA Service, also was on a two-week vacation. 

He and his wife went to Carbondale, 111. 

Moore, field supervisor for RCA Service, 

gave a birthday party for his wife. 

Visitors at Shreve Theatre Supply included 

Mr. and Mrs. John Krupp, 54 Drive-In, lola, 

Kas.; M. S. Heath, Plaza, Liberty, Mo.; Curley 

Wilson, Beyer, Excelsior Springs; P. D. 

Crawford, Dearborn, Dearborn; Mr. and Mrs. 

R. L. Adkins, Mo-Kan, Arcadia, Kas.; J. A. 

Becker, Associated Theatres, Independence, 

Mo.; Ted Huntsman, Belmont, Kansas City; 

Floyd Hill, Hill Roadshows, Drexel, Mo.; Albert 

O'Rear, Rio. Bonner Springs; Woodrow 

Rife, Victory. Knobnoster; Dan Cotter. State. 

Smithville; Dave Williams, Royal. King City; 

W. C. Silvers, Silver, Cameron; C. E. "Doc" 

Cook and son Jim. Tivoli and Dude Ranch 

Drive-In. Maryville; J. Leo Hayob. Mary Lou 

and North, Marshall; Ward Spelman, Gem. 

Baldwin, and Alex Sniderman, Concordia, 

Kas. 

Elmer Bills of Salisbury, Mo., was not in 

town for the KMTO board of directors meeting 

last week, but came in late with his 

daughter Donna Beth and son Elmer Bills jr. 

Adler, manager for MGM here, plans 

to take a cruise on a banana boat on the 

leave of absence recommended by his doctor 

Frame, Bill Keith's secretary at 

United Artists, celebrated a birthday and 

Virginia Gaylord, Exhibitors Film Delivery, 

will celebrate a birthday November 30. 

Bin Feld of Triangle Films called on exhibitors 

in St. Louis Latimer of 

. 

L&L Popcorn Co. went pheasant hunting for 

the second weekend in a row . . . 

visitors on the Row were Fred Davis, 

Other 

Cozy, 

Girard; J. A, Dunbar, Roxy. Wichita; Forrest 

White, Elmo, Burlington Junction, and 

Ernie Block, Civic, Sabetha. 

Guy Bradford, salesman for United Artists, 

returned to work Monday (20) after recovering 

from a recent operation . Hinton, 

salesman in northern Kansas for UA, 

resigned recently to devote full time to his 

restaurant in Newton, Kas. . Walsh, 

prairie district manager for Warners, and 

Roy Haines, western division sales manager, 

stopped off for a few hours at the local exchange 

between trains. 

Ed Rolsky, former exhibitor, who now 

operates the Memory Lane, greeting card and 

gift shop at 3949 Main, is opening a toy store 

adjacent to the National Theatre at Independence 

and Hardesty. His son Mor^ 

will manage the store. Rolsky leased the N 

tional Theatre in 1940, but still owns t 

building. It is now operated by Elmer Di]l( 

Rolsky formerly operated the Gillham Thetre 

at 31st and Gillham, and sold it Aug. 

1949. His wife is associated with him in t 

Memory Lane, which carries a varied line 

cards and gifts. Morton was graduated U 

week from the Finlay Engineering collei 

majoring in architectural engineering. 

The Tampico Theatre here installed a ni 

Crestwood carpet, purchased from Natlor 

Theatre Supply, during its recent remodeli 

recent installations by NTS i 

eluded new Icecreamolator, popcorn fou 

tain and six new aluminex display cases 

the Glen Theatre here. 

Dickinson Theatres closed its 69 Driveat 

Pittsburg, Kas., and the 81 Drive-In 

Salina for the winter. Glen Dickinson 

vice-president of the circuit, said that R 

Lawrence, manager of the 69 was on vac 

tion and would return in January . 

Filmrow offices were closed Thursday, t| 

most of them were to reopen Friday. 

Projectionist to Navy 

MANHATTAN, KAS.—Jerry Ekberg, ch' 

projectionist at the Sky-Vue Drive-In, i 

ceived a call to report for duty in the na 

— 

^=mst. 



says: 


been using RCA Service and 





INC., Radio Corporation of America, 

Camden, N. J. 

ED & MORT ROLSKY 

I.nvitc- You 

To Drop in and Visit With Us ot 

Our Cord and Gift Shop 

P. S.—We've a big ol Xmas CQjds as: 

58 BOXOFFICE 

: 

25. lOj

! 

KANSAS 

, 

.JVNGDON, 

' 

E 

: November 

. . Paul 

. . Dwight 

. . Ronald 

lichard Berger Named 

Outdoor Theatre Head 

CITY—Richard H. Berger. television 

and motion picture producer and forler 

director of the St. Louis Municipal Opera, 

ias been named production manager of Kanlis 

City's Starlight Theatre in Swope Park. 

Berger was selected by the personnel comliittee 

of the Starlight from a field of 34 

mdidates. Berger was born in Brooklyn and 

as with the St. Louis opera from 1934 to 

)41 when he went to Hollywood whei-e he 

reduced four motion pictures for RKO. More 

Kiently he has been program director for 

BC television and has produced and directed 

;ie Chesterfield Supper Club and the Ford 

tar Revue. 

The motion pictures which he produced 

ere "A Likely Story," "Roughshod." "Rachel 

id the Stranger," and "Adventure in Baltiore." 

uhorles Crawford Named 

y Kansas City Salesmen 

KANSAS CITY—The Kansas City loge of 

le Colosseum of Motion Picture Salesmen 

IS elected Charles Crawford of Monogram 

' 

president for the forthcoming year. Other 

;w officers are: Morris Relder, U-I, viceesident; 

Ralph Morrow sr., U-I, treasurer; 

orton Truog, UA, secretary; E. R. Golden, 

GM, and Guy Bradford, UA. trustees, and 

•awford and Al Lies, ELC, delegates to the 

nvention. 

illied Regional Confabs 

lanned for Four Cities 

SANSAS CITY—Fred Harpst, general maner 

of Allied Independent Theatre Owners 

Kansas and Missouri, said this week that 

j organization is making plans for regional 

:etings to be held soon at Webb City and 

.meron. Mo., and at Dodge City and Stock- 

1, Kas. 

ilxact time and place of the meetings will 

announced later, Harpst said. 

D E S 

^ 

MOINES 

M. Gottlieb, U-I district manager, and 

Foster Blake, division sales manager, 

were here for conferences with Lou Levy, 

local manager . . . Myron Klein, U-I auditor, 

his 

returned 

mother 

from 

who 

New York where he visited 

Mr. and Mrs. 

was ill . . , 

Dean Smith of the Orpheum in North English 

have a new daughter, Betsy Sue, and 

Mr. and Mrs. Dayle Allen of the Winfield 

Theatre in Winfield have named their new 

son Steven McDonald . 

Leatherby 

who recently became a salesman for Warner 

after serving in the same capacity for Columbia, 

has resigned. 

RKO screened the Howard Hughes production, 

"Vendetta," on November 21 

Ilene Perin, Paramount, spent the 

. . . 

weekend 

in Baxter. Iowa, and branch Manager Don 

Hicks Journeyed to Iowa City to see the lowa- 

Notre Dame football game . Johnson, 

son of Monogram Manager Bill Johnson, 

has joined the navy and is in Cahfornia. 

Iowa United Tlieatres purchased the drivein 

. . 

at Sheldon, 

Marian 

Iowa 

Mann of 

from 

Iowa 

Gil 

United 

Se.ssler . 

celebrated a 

birthday recently and had a dozen roses on 

her desk for the occasion . 

Hanson, 

exhibitor at Eddyville, is now a disk jockey 

at Oskaloosa's new radio station, KBOE, and 

does a program six afternoons a week from 

Don Allen, Tri-States city 

2:30 to 3:30 . . . 

manager in Sioux City, visited the home 

Marie Frye head of the Tri-States 

office . . . 

confectionary department, entertained Tri- 

States friends at a dinner and screening. 

Favors for the dinner were heralds with 

"coming attractions" on the outside. Inside 

was the announcement of Marie's plans for a 

Thanksgiving day wedding to Everett Gage. 

The girls did a turnabout and honored Marie 

with a dinner, shower and screening shortly 

afterwards. 

Cliick Evans, Fox exploiteer. was here recently 

on promotion for "All About Eve" and 

"The Jackpot." For the latter picture, Harold 

Lyon, manager of the Des Moines Theatre, 

has a hometown jackpot set up. Patrons 

will deposit tickets and winners will 

have a chance at .several prizes including a 

television set, radio, phonograph, refrigerator, 

H. D. 

laundermat, range, watch, etc. . . . 

Groves, Tri-States district manager, held a 

meeting of managers from Davenport, Rock 

Island, Moline, Cedar Rapids and Iowa City 

in Iowa City recently. A general discussion 

of theatre problems was held with emphasis 

on admission price and television competition. 

Install New Equipment 

DUNLAP. IOWA—The Nu-Royal Theatre 

was closed for two days last week for installation 

of new projection equipment. A new 

Jensen speaker with a special coaxial theatre 

unit already had been installed, G. W. Fleming, 

owner, said. 

rglars Rob Longdon Theatre 

N. D.—Burglars robbed Eddie 

1 ben's Roxy Theatre of $428. After effecti 

; entrance they carried away the safe con- 

1 ning the money. 

- L. Olson Builds Theatre 

'INE ISLAND, MINN.—A. L. Olson is 

l Iding a new theatre here. He formerly 

f 'rated the showhouse at Grantsburg, Wis. 

I ssel, Miim., Theatre Sold 

)ASSEL. MINN.—The Dassel Theatre has 

c.nged hands. The new owner Is Andrew 

E Michalik. 

You have never eaten Fried 

Chicken until you have eaten at 

HORKY'S 

FINE BEVERAGES In the Heart of Filmrow 

1202 High Street Des Moines, Iowa 

Open Daily at 5 p. m. 

Now Serving Noonday Lunches 11 to 2. 

Popular Prices. 

ORDER YOUR POPCORN SUPPLIES FROM US 

White Japanese Hulless Popcorn Per 100 lbs. $9.75 

South American Yellow Hybrid Per 100 lbs. 8.75 

(Pocked in 50 lb. bags) 

Liquid "Popsit Plus" Seasoning Per Cose 17.50 

(Packed 6 golJans per case) 

"Seazo" Coconut Oil Seasoning Per 50 lbs. 17.00 

Morton's Popcorn Salt Per Case 2.95 

10c Popcorn Boxes, 2 ounce Per 1000 8.90 

10c Popcorn Boxes, 1% ounce Per 1000 7.90 

1 lb. Popcorn Bags, fiat bottom, brown Per 1000 1.65 

1 lb. Popcorn Bags, flat bottom, white Per 1000 1.95 

Vi lb. Popcorn Bags, flat bottom, brown Per 1000 1.20 

IVi lb. Popcorn Bags, pinch bottom, brown Per 1000 1.75 

Special Softex % |b. Bags, white Per 1000 2.00 

Printed Sacks, 1 lb. fiat bottom, white Per 1000 3.10 

Printed noiseless, 1 lb. pinch bottom Per 1000 4.15 

Prices Subject to Change Without Notice 

DES MOINES THEATRE SUPPLY CO. 

1121-23 High St. Des Moines, Iowa 

Bi 

:OFFICE : 

25, 1950 59

. . Many 

. . Stanley 

. . Jerry 

. . Frances 

. . The 

OMAHA 

RiTanny Gottlieb, U-I manager from Chicago, 

was to be in town . 

McGlynn. 

son of the Des Moines MGM manager and 

former chief here, was the outstanding player 

in Iowa State's losing battle against Nebraska 

at Lincoln. It was Jerry's last game. 

Mrs. Mabel Millen, Coin. Iowa, exhibitor, 

is en route home after almost a year in 

France . . . Henry Goldberg, Paramount auditor, 

was in . . . Bernard Dudgeon, manager 

of the Omaha Drive-In. and wife are vacationing 

in Colorado Springs . . . The Stan 

Blackburns picked Chicago and Excelsior 

Springs for their vacation. He managers the 

Orpheum Theatre . 

Mohl, owner 

of the Rock Theatre, Rock Rapids, Iowa, is 

deer hunting in northern Michigan. 

. . . Art Sunde, 

Bill Johansen. Paulina. Iowa exhibitor, who 

has been ill, is on the mend . De- 

Mare, MGM secretary, who recently announced 

her engagement, decided it was high 

time to get a few more tips from Mom on 

cooking. The first result was second degree 

burns on her hand . . . Messrs. Schenker and 

Weller, advance men for "Kiss Me, Kate" and 

"Oklahoma!" were in town 

Papillion, Neb., exhibitor, is driving a new 

car. 

R. C. Max, Sibley, Iowa, exhibitor, reports 

first-handed that the pheasant hunting is 

good in his area . . . Rich 'Wilson, MGM 

salesman, and Mike Cannon, went duck hunting. 

Rich wanted ducks, which he got—but 

not the ducking that went along with it on 

this trip . . . Don Henry. Sutherland. Iowa, 

exhibitor, made his second trip of the year 

to the Black Hills to shoot a deer . . . Herman 

Feldman. Sioux Center, Neb., exhibitor, drives 

a school bus as 

MGM salesman, and 

a sideline Fred Fejfar. 

. . . 

family spent Thanksgiving 

with his parents in South Dakota. 

Regina Molseed, 20th-Fox head booker, took 

in the lowa-Notre Dame football game at 

Iowa City . salesmen hit their first 

ice of the season, and said they wished business 

was half as fast . . . Joe Scott, 20th-Fox 

manager, was in Chicago over the weekend 

for a division meeting ... As usual A. F. 

"Happy" Mohler of the Colonial Theatre, 

Hamburg. Iowa, arrived here for a week 

to celebrate his birthday with filmfolk. There 

was some disagreement about which exchange 

should be considered his headquarters for the 

week . Mike Cannons went to Murdock. 

Neb., for Thanksgiving and three birthday 

celebrations of the family. 

V'isitors along Filmrow included: Cliff 

Shearon, Genoa: 'William Tammen, Yankton; 

Mr. and Mrs. 'Waldo 'Waybill, North Bend; 

Mr. and Mi's. Carl Fores, Shelby; Mrs. M. D, 

Lyhane, 'Wood River; Arnold Johnson, 

Onawa; Earl Wilson, Pierson; Robert Friedly, 

Lake City; J. H. Ander.sons, Ida Grove; H. O. 

Qualsett, Tekameh; Mr. and Mrs. Frank 

Cook, David City; Frank Good, Red Oak; 

Archie Conklin, Griswold; Carl Johnson, Red 

Oak, and Phil Lannon, 'West Point. 

Jake Rachman reports in the local press 

that among those standing in the cold for 

a midnight show at a downtown theatre was 

a young woman with an infant in her arms. 

Starlet Joyce Holden 

Appears in Kansas City 

KANSAS CITY—U-I starlet Joyce Holden 

spent the Thanksgiving week here visiting 

with her family, now residents of SmithviUe, 

Mo., and making a series of radio and press 

appearances. Miss Holden. on a national tour 

in behalf of "The Milkman," was introduced 

to theatremen and the press at a cocktail 

party at the Muehlebach hotel Monday (20). 

Among activities arranged for Miss Holden 

by Guy Biondi, home office exploiteer for 

U-I. and Larry Kline, office manager here, 

were seven radio shows, appearance on one 

TV show, pictures and a story for the local 

teenage magazine. Prom, and a picture layout 

for the Kansas City News Press showing 

Miss Holden as a school girl at Paseo High 

school here and as she now is. 

Showman Commissioned 

MANHATTAN. KAS.—James Alexander of 

the Sosna Tlieatre has just been given his 

commission as a second lieutenant in the 

army. Alexander is a graduate of Kansas 

State college. 

Producers Jerry 'Wald and Norman Krasna 

have signed Curtis Bernhardt to direct "The 

Blue 'Veil." 

HANDY SUBSCRIPTION ORDER FORM

I y 

I 

Perry 

— 

T 

Commonwealth Shifts 

'our Theatre Managers 

KANSAS CITY—Bob Reeves, manager of 

16 Yankton, Yankton, S. D., for Commonealth 

Theatres, has been transferred to the 

'u-Baxter Theatre at Baxter Springs, Kas., 

ccording to General Manager Bob Shelton. 

,eeves changes jobs with Verne Peterson, 

lanager at Baxter Springs for the last two 

;ars. The shift was made because of climate 

|nd the fact that Reeves' young daughter was 

polio victim. 

I 

Hudson, Paramount, Rockport, Mo., 

lanager for two years, was shifted to Creston, 

iiwa, where he will be in charge of the Strand 

'lieatre under City Manager Bob Spencer, 

rank Banning went from Lawrence to Rock- 

)rt. 

Two Durwood Drive-Ins 

Are Closed for Season 

KANSAS CITY—Stanley H. Durwood, vicepresident 

of Durwood Theatres, said this 

week that two of the circuit's drive-ins, the 

Skylark in Leavenworth and the Skylark in 

Jefferson City, have been closed for the season. 

The St. Joseph Skylark will remain 

open until Christmas, Durwood said. 

Howard Griffin, manager of the drive-in 

in Jefferson City, moved into the Capital 

Theatre there as a.ssistant to Arnold Gould. 

Jack Campbell, Skylark manager in Leavenworth, 

assumed management of the Lyceum 

Theatre there. 

Holiday Halts Schedule 

Of Kansas City Keglers 

KANSAS CITY—Filmrow Bowling league 

members took a vacation this week, with no 

bowling scheduled for the regular Thursday 

night meeting because of the Thanksgiving 

holiday. In the women's league the All-stare 

remained in the lead. 

Women's league standings; 

Team Won Lost Team Won Lost 

All-store 21 12 WB Starlets .17 16 

Fox Vixens .20 13 Fox O-ol-T .13 20 

Col. Gems 17 IS Hiv'side Scamps 12 21 

You Have the FINEST 

in a GRIGGS Chair! 




Will Rogers Drive Meeting 

OMAHA—FUmrow leaders met with I. M. 

Weiner, head of the Will Rogers Memorial 

fund drive in this area to outline plans for 

the fund campaign. Attempts will begin soon 

to round up money for the tuberculosis hos- 

Self-Rising 

Seat 

There is c m f i 

and 

ihir.iliilily 

every chair. Ce 

slaiiilanis 

are 

steel from ariii 

ficor. Seal self-i 

iriu- See one! 



—What a pleasure to be so engaged.' 






INC., Radio Corporation ofAmerica, 

Camden, N. J. 

pital. 

Monticello Corp. Folds 

MONTICELLO. IOWA — The 

Monticello 

Amusement Corp. has been dissolved as of 

September 30 according to legal notice issued 

by R. G. Faulds, president; A. W. Thiele, 

vice-president and treasurer, and E. M. Garbett, 

secretary. 

See E. J. Staton 

in our Oklahoma City Office 

708 W. Grand, 7-1821 

See Forrest Dunlap 

m our Dallas office, 2008 

Jackson Street 

Riverside 3595 

Urig^ 

TBEITRE 

mnn 

Or Call, Wire or Write for Samples and New Catalog 

G IM G G S _ * 

SEATS 

ÛPHOLSTERED 

ANY QUANTITY 

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]the best for less 

Chair Supplies lor All Makes— 

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FENSIN 

SEATING CO. 

PHONE HARRISON 7-1303 

139 S. 

1 WABASH AVE. -CHICAGO 5 

Daryl Bradley Appointed 

MANHATTAN, KAS.—Daryl Bradley, longtime 

Commonwealth chain employe at Yankton, 

S. D., has been appointed assistant to 

Doug Lightner, manager of the Wareham 

Theatre here. 

'880' Gimmick Used 

ARKANSAS CIT^, KAS.—To exploit the 

recent showing of "Mr. 880" the Burford Theatrq 

here awarded the holder of dollar bills 

whose serial number contained the figures 

"880" with two passes to see the film. 

Vote to Increase Stock 

STRATFORD, IOWA—Stockholders of the 

Stratford Community Theatre here have 

voted to increase the capital stock of the 

corporation in order to help make the project 

debt-free. 

New Equipment at Marion 

MARION, IOWA—New sound equipment 

has been installed at the Marion Theatre 

here. Gilbert Rathman, manager, announced 

last week. 

COMPANY 

HELTON, TEXAS 

Pop-Mor" 

COSTS LESS TO POP THE BEST 

Free Delivery Service to Theatres 

Complete Line of Popcorn and 

Supplies 

Whitley Popcorn Co. 

Trenton, Mo. 

DRIVE-IN THEATRE DIT-MCO DRAG BROOM 

DRIVE.IN THEATRE MFG. CO. K'.'r.îilrK. 

BC OFFICE : : November 25, 1950 61

Tell 

and Sell 

Scores of busy little messages 

go out every week to a tremendous 

audience— and they get a tremendous 

response! 

Every exhibitor is 

busy— buying, 

selling, renting, hiring. All this is 

made easier 

and more profitable 

with the classified ads in Clearing 

House each week. 

READ • USE • PROFIT BY— 

Classified Ads 

in 

BOXOFFICE 

Cost very little . . . easy to -write . . . easy to read . . . pay big 

dividends ... 10c per wôrd per issue. 

Four Insertions for Price of Three 

62 BOXOFFICE 

: 

: November 25, !!•

(: motion 

HIRD DIMENSION FOR FILMS 

IN '51 

Note Sounded 

Annual Convention 

the Carolinas 

iptimistic 

t 

(if 

13HARLOTTE—Samuel J. Pinanski, presi- 

Jnt of the Theatre Owners of America, 

irred new hope in theatremen attending 

I; 38th annual convention of the Theatre 

NK HEARN IS MODERATOR 

told of the work of Dick Pitts and speakers problem of television competition. 

rhe first day's meeting was called to order for public meetings such as Rotary and Lions He described the results of the theatre 

1 President J. B. Harvey who introduced clubs; he said that COMPO was protesting television broadcasts made in the present 16 

the ban on remodeling of theatres, urging theatre installations and said that audiences 

I 

1 

derator H. D. "Hank" Hearn of Charlotte, 

welcomed theatremen to the convention. that if the ban be applied to theatres it also have liked it and that attendance had increased, 

as well as concessions sales boomed. 

Irold Armistead of Easley, S. C, gave the should be applied to television; he pledged 

I ponse. 

that COMPO would continue to aid wortny He said that while it was possible for theatre 

jVrthur Mayer, executive vice-president o) causes and would fight for government bureaus 

TV to become a reality without going through 

U Council of Motion Picture Organizations, 

to quit regarding the industry as a the Federal Communications commission, it 

Mayer said COMPO was ready to furnish telephone company and 

((icribed COMPO as the "chamber of comi 

rce of the industry." He urged theatre- after work has been done. 

work of theatre TV than to depend upon the 

hero in need and "honky tonk" operators was not advisable. It is better to form a net- 

1 n to impress upon the newspaper world 

the acquisition of 

an educational program for public showing channels now so much in demand. 

t 

The American newspaper does not recogle 

the industry as a whole in spite of said COMPO would play an important part said the quality of films is improving and 

telling the story of motion pictures he A. Schwalberg, sales chief, 

t lusands of doSlars spent annually by the in fighting Communism. Every dollar, he that all firms are making better pictures. 

i :ustry in advertising," he said. "It does added, put up by the exhibitor to fight Communism 

Mike Simons of MGM's exhibitor relations 

and W. Paramount 

it the industry is one individual unit. 

would be matched by the producers department congratulated Charlotte exhibi- 

Sam Shain of 20th-Fox spoke briefly and tors on doing an excellent job of selling pictures, 

described the new plan for releasing pictures 

and distributed a pamphlet entitled 

' e press could help mold public opinion in to be tried out by his company in January. "Selling Tickets to Your Neighbors," a discussion 

i or of the industry." 

le entered a plea for harmony among the The plan calls for release of three pictures 

of film merchandising. 

a month, each in a different way to provide At the conclusion of the first day's meeting 

exhibitors attended a social hour in the 

' lous components of the industry and 

1 med the exhibitor for talking too much more impact upon the public. 

8)Ut bad pictures and bad business. He Nate Halpern. TOA television consultant, Civic room as guests of Manley, Inc., with 

i XOFFICE : : November 25, 1950 SE 63

: November 

Building Engineer Pittman Opens 

Tiger, 14th Louisiana Theatre 

NEW ORLEANS — New Orleans' largest 

suburban theatre, the Tiger, at 2939 Franklin, 

which opened this month, is the latest edition 

of a construction engineer's hobby. T. A. 

Pittman, president of Pittman Theatres, Inc., 

built his first theatre six years ago "as an 

experiment," using the facilities of the Pittman 

Construction Co. which he still heads. 

His corporation, now owner of 14 new theatres 

in the state, has steadily branched out. 

5e// 

COMfNG AJlRACmNS with 

ADVANADS 

NOW PROCESSED 

with DAY-GLO 

FLUORESCENT PAINT 

A PROVEN SERVICE USED 

SUCCESSFULLY by HUNDREDS 

of EXHIBITORS NationaUyi 

BRILLIANT! 

COLORFUL! 

EYE-CATCHING! 

COSTS ONLY 204 A DAY 

Write for Details Today! 

ADVANADS CO. 

The Tiger went into operation November 3, 

marking their local opening, having been 

preceded by the Pitt and Delta. 

The 1,450-seat capacity house, the only 

theatre in the city equipped with air foam 

cushion seats, is a part of Pittman's latest 

undertaking. It is the recreation spot of the 

Pittman shopping center, an 800-foot-long 

area located in a rapidly growing residential 

section. He acquired the land several years 

FILM BLDG. • 2108 PAYNE AVE. 

CLEVELAND 14, OHIO 

i 

ago and constructed store and shop buildin' 

which he leases. 

A native of Minneapolis, Pittman has ma 

his home in New Orleans for the past : 

years. He resides with his wife and thr 

children: Albert, 21; Charles, 19. and Lc 

Katherine, 14, at 4050 Franklin. 

His eldest son is responsible for the nar 

of his latest theatre. An engineer and grad 

ate of Louisiana State university, Albert h 

been a crack football player since his hi| 

school days at Warren Easton High in N( 

Orleans. He continued his athletic prowe 

at LSU on the Tiger team. Discussing 1 

football-playing sons, their father report 

whimsically, "Every time we built a m 

theatre, Albert wanted to name it 'Tige 

This time I gave his favorite football tea 

its due recognition." 

The Tiger is modern in every respect. 1 

lobby is approximately 75x40 feet and co: 

cession stands for candy, cold drinks, i 

cream and popcorn. RCA Victor sound sy 

tern and projection was installed by t 

Southeastern Theatre Equipment Co. T 

air foam cusion seats, newest theatre equi 

ment of this type on the market, were i 

stalled by the American Desk Co. A loc 

firm, Nolan, Norman & Nolan was t 

architect. The auditorium is walled wi 

acoustical, colored sound board and its ha' 

moniously blended draperies were hung 

the Oklahoma Drapery Co., Oklahoma Ci' 

The house features first run films ai 

popular grade A second runs. 

Pittman also operates the Big Pitt The' 

tre in downtown Lake Charles, the Rex ai 

Dalton in Baton Rouge. 

ATLANTA 

\«rhen Georgia Tech plays the University 

Georgia in Athens December 2, some 2 

members of the Variety Club of Atlanta w 

make the trip to see the game. As is cu 

tomary when this big game is played 

Athens, Dan Hill and Moon Corker, Athe. 

members, make arrangements for this affs. 

which is known as the "Us on a Bus" tr, 

Five or six busloads of barkers and barke 

ettes will leave the Atlantan hotel at 9 a. 

December 2. The barkerettes will furni 

the picnic-style luncheon which will be serv 

in Athens before game time. 

Exhibitors on the Row included Sidn 

Laird, West Point: Mrs. Wallace Smith, Ge 

Theatres, Barnesville; J. E. Martin, Grar 

Montezuma; T. J. Brett, Arcade, Sandei 

ville; C. H. Biereley jr., Charles, Maryvil, 

Tenn, . . Harry Ballance and Paul Wilsi 

returned from a visit to the 20th-Fox studi 

in Los Angeles . . . George Cooper, hoi 

office of 20th-Fox. was at the Atlanta e 

change. 

Joan Blondell starred in "Happy Birthda 

at the Penthouse Theatre . . . C. H. Bierel 

opened his beautiful new Charles Theatre 

Maryville, Tenn., on Thanksgiving day. 

DRIVE-IN THEATRE 

PORT HOLE BLOWER 

Eliminates Dust, Bugs and Rain From Coming In 

Hole — Also eliminates use of Optical Glass, Thi 

giving clearer and cleaner projection. 

DRIVE-IN THEATRE MFG. CO. ^"L^'H',: 

64 BOXOFFICE 

: 

J25, U'

I 

&i 

I 

1 Their 

1 announcing plans for the premiere sesi 

XHIBITORS OF GEORGIA PLAN 

4-DAY PUBLIC FILM FESTIVAL 

iâla Premiere on Each Day 

If Atlanta Convention 

Aim 

ATLANTA—Conventions usually are what 

e name implies—gatherings of particular 

pups with the convention city public only 

!,ntly realizing, or caring what is going on. 

The Motion Picture Theatre Owners and 

i)erators of Georgia, however, intend to let 

k public in on its fun at its next annual 

sision, usually held in May. J. J. Thompson 

( Hawkinsville, four-time president of the 

îociation, disclosed an ambitious program 

ijthe last directors meeting to turn the year- 

1| 

gathering into a glamorous film festival. 

rERYTHING FOR BIG SHOW 

j'We're going to turn our four-day conntion 

into a four-day premiere, each day 

i reducing a new picture, each replete with 

qbevy of stars," Thompson said. "We're 

^ng to have parades, spotlights, stars, bands, 

^;ograph parties and all the other trimmings 

tvt go to make up a big show." 

ie said that already two of the five leadi: 

studios had agreed to cooperate in the 

pigram, and added that he was confident 

tj: others would join in. If the scheme works 

q;, Atlanta will go down in entertainment- 

îrld history as the first town ever to see 

4ir premieres in so many days. Hollywood 

i ;lf can't claim such a record. 

U the last convention of the Georgia the- 

£ emen, Gloria Swanson flew in, bringing 

\h her the first print of "Sunset Boule- 

\'d," the picture which may win her this 

5 .r's Academy award, and with her came a 

c;en or so lesser entertainment luminaries. 

1 e showmen got a terrific bang out of the 

1 binaries, but the average citizen hardly 

kfiW that they were in town. 

iDon't be afraid of television," Dr. Josiah 

Cidup, president of Brenau college at 

dinesville, told the theatre directors. "You 

I't beat it, but you can take it into your 

elbrace and go along with it. Television is 

j t another forward step of civilization." 

MS POWERFUL DISTRIBUTORS 

he educator, a distinguished atomic scient 

said he saw the new entertainment me- 

, 

^m as another beneficial stride in the game 

t deals with education as well as illusiona[ 

escapism. Likening the theatre to the 

isroom and the editorial page, he said that 

IS— 

"and I me^n good films"—are the most 

f 

R.'erful means of distributing ideas and 

iWs that man has yet devised. He said that 

ifussia and the other Iron Curtain countries 

Cjld enjoy the "free screen" as America 

kjws it, there would be no strife in those 

l^ls 

today. 

of their group next spring, the MPTOAO 

n|ied a committee to cement the plans. 

)mpson himself heads it, and his cokers 

are E. D. Martin of Columbus; Oscar 

C jam, veteran Rome showman; W. M. Snel- 

of Toccoa; J. Ebb Duncan, Carrollton, 

a| John Thompson, Gainesville. 

CONFER ON FILM LOCATIONS—Hallmark's production experts confer on a 

locale scene for "Delinquent Angels" on the banks of the Mississippi at Memphis. They 

spent ten days there looking over locations and observing Judge Caraille Kelley's 

juvenile court on which the film is based. Left to right are Malcolm Stuart Boylan, 

screen writer; Murphy McHenry, public relations man; William Stephens, associate 

producer; Kroger Babb, and Erie C. Kenton, director. 

Enlarge Plant City Airer 

PLANT CITY, FLA.—The Plant City 

Drive-In on Route 574 has been enlarged. 

In-a-car speakers have been installed, the 

parking area enlarged, a new marquee built, 

the snack bar remodeled, entrance and exit 

made larger, and other improvements included 

for the comfort and convenience of 

patrons. A double feature scheduled for the 

winter season. The theatre is owned and 

operated by Carl Blake and C. T. McKnight. 

who also own the Reynolds Drlve-In at 

Transfer, Pa. 

LI 00 Kids See 'Beaver' 

COCOA, FLA.—Randolph EUinor, manager 

of the State, was host to 1,100 children at 

a special showing of "Beaver Valley," held 

during school hours, as- an additional treat. 

Classes which showed 100 per cent membership 

in the Parent-Teacher Ass'n were admitted 

free. Every class in both the high 

school and elementary grades qualified. 

Jackson Pix Reopened 

JACKSON, MISS. — The Pix Theatre, 

newly remodeled and redecorated, reopened 

under new ownership November 12. Anthony 

A. Lemoine is the new owner. 

DIXIE 

163 Walto 

ABC THEATRICAL ENT. 

p. O. Box 1345 ATLANTA. GA. 

Periorming the Basic Service of 

BUYING and BOOKING 

For Independent Exhibitors in the Atlanta 

Territory. 

Jacksonville Sub-Oflice Soon. 

— Phone ALpine 7887 — 

R. I. (Hap) Barnes Karl (Bud) Chain 

Albert E. (Al) Hook C. B. (ClUf) Wilsoi 

EXHIBITORS' 

SERVICE 

Charlotte's Oldest Booking and Buying Sei 

Independent Exhibitors 

^ AX-^REIN41 /UUH^êirt— 

Phone 4.4531-2.-3 116 Latla. Arcade, Charlotte, N. C.

. . . W. 

. . Bryan 

. . Ned 

. . 

. . The 

: November 

MEMPHIS 

lU[r. and Mrs. Charles T. Reverley have purchased 

the State Theatre at Stevens, 

Ark., effective January 1. from Mr. and Mrs. 

L. C. Carter . . . Robert B. Wilson has opened 

his 200-car Rancho Drive-In southwest of 

Jackson, Tenn. . . . T. E. Williams, Clarksdale. 

Miss., has purchased the Delta Theatre 

there and will book and buy in Memphis. 

C. L. Junyor has closed his 64 Drive-In at 

Conway, Ark., for the winter . . . J. H. Mc- 

Carthy, manager of the Warner Theatre here, 

has returned from Racine, Wis., where he 

attended the funeral of his mother, Mrs. Elizabeth 

McCarthy, who died at the age of 81 

C. Kroeger, Shannon and Maxon, 

Portageville: J. C. Mohrstadt, Joy, Hayti; 

W. B. McFarland, Missouri at Hornersville; 

and Roy DlUard, Rex at Lilburn and Dillard 

at Warden, were among exhibitors visiting 

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SOUTHEASTERN OFFICES 

Z. C. SHREVE, Mor. 

125 Walton SI., N. W., ATLANTA, GA 

F. A. ST. CLAIRE, Mor. 

315 So. Cliurch St., CHARLOTTE, N. C 

. Memphis from Missouri Green, Legion 

and Princess, was in town from Mayfield, 

Ky. 

. . . 20th-Fox 

Willa Dean BirSwell, bookkeeping cashier 

at National Theatre Supply Co., has resigned 

to move to Denver and has been replaced by 

Mrs. Sarah Randall Mackey 

Family Club will hold a Christmas party 

M. S. McCord, vice-president 

December 18 . . . 

of Malco, Inc., Little Rock, was a Mem- 

phis visitor . . . Neil Blount, manager of Monarch 

Theatre Supply, was in Nashville on 

business. Neil Murphy, Monarch salesman, 

was back from a tour of northeast Arkansas 

and Missouri. 

Charles Yearsley, star of more than a dozen 

productions at the Memphis Open Air Theatre, 

has been booked for five European concerts 

. . . Palace Theatre, owned by M. E. 

Stevenson. Qwensboro, Ky., has been added 

to the Film Transit's new route into Memphis 

and receives its film direct from Memphis 

Bob Kilgore, Paramount booker, 

. . . has been deer hunting in Arkansas . . . "Delinquent 

Angels," the film being made on 

the life of juvenile court Judge Camille Kelley 

of Memphis, has been sold for exhibition 

in Thailand even before it is made, Hallmark 

Productions has notified the Memphis judge. 

Tennessee exhibitors visiting on Filmrow 

included H. N. Haddad, Munford, Munford; 

W. F. Ruffin sr., and W. F. Ruffin jr., Ruffin 

Amusements Co., Covington; Aubrey 

Webb, Webb, Ripley: N. B. Fair, Fair, Somerville; 

Louise Mask, Luez, Bolivar; W. A. 

Peel, Rutherford, Rutherford; W. H. Gray, 

Ken, Kenton, and M. E. Rice jr.. Rice, 

Brownsville. 

JACKSONVILU 

personnel of Talgar Theatres of Lakelai 

who were here for the Georgia Tech-Plo 

ida football game were B. F. Hyde, genei 

manager, and his wife; Mr. and Mrs. T. 

Hyde, Tallahassee; Archie Adams, manag 

at Vero Beach, and Mr. and Mrs. Frank Spa 

row. Winter Haven, Fla. . . . R. J. Ingrai 

Columbia district manager, was here to su 

ervise construction of the new Columbia e 

change which will open January 1 . . . Jol 

Mangham of Realart and his salesman, R 

land Fairchild, were here on business. Fai 

child, who formerly made his headquarte 

at Daytona, has moved to the southside 

Jacksonville. 

Ed Seay, 4-year-old son of Mr. and Mrs. 

J. W. Seay, who operate Grand Theatre, 

Arbyrd, Mo., had his tonsils removed at the 

Paragould, Ark., hospital . . . Tommie Boyd, 

son of Mr. and Mrs. H. E. Boyd, Kennett, 

Mo., who has the Boyds' new theatre Tommie 

kel is the new ledger clerk . . . Visitors at t 

Drive-In at Kennett named for him, had his 

Paramount exchange were K. Fether, Kei 

tonsils removed at a hospital at Poplar Bluff, 

Immokalee, and Jack Grimes, Dixie, Hai 

Mo. . Jean Hall, owner of Home thorne . . . Visiting the exchanges on bus 

Theatre, Holcomb, Mo., was home after a 

ness were H. M. Addison, Lippert salesmi 

siege at Baptist hospital in Memphis . 

and Bob Pollard of Republic . . . W. M. Ricf 

Silver Slipper night club at Memphis has 

ardson, Astor Pictures of Atlanta, was 

been purchased by Thomas M. Dickens from 

town visiting the various circuits. 

Stanley McDonald. Dickens is a partner in 

the Dic-Doc restaurant and drive-in on Summer 

avenue in Memphis. 

ing south Florida . Carver 

Fred Hull of the MGM exchange was toui 

Theatre 

Mrs. Sherry Bamberg is the new bookil 

stenographer at Paramount and Stanley Ku: 

St. Augustine has been closed . . . Nelsc 

Towler, Atlanta manager for Lippert, visib: 

Vne Florida State Theatres offices . . . Frai 

Bell, district manager for the Florida Sta 

chain, visited here recently . . . Guy Kenimfj 

general manager of construction and maint 

nance for Florida State, will take charge 

concessions for the chain after January 

when Roy Smith, candy buyer and conce 

sion supervisor, will leave. Kenimer will I 

assisted by Kenneth Demoret. 

To promote interest in the Leon Netter A] 

preciation drive, a score board to list theat' 

standings has been put up in the office 

Florida State Theatres. A miniature donki 

called Slumpy will be sent to the distri 

manager whose district is low in the dri' 

for that week. 

— 

J. F. SAUNDERS, Mor. 

176 Vance Ave., MEMPHIS, TENN. 

1414 Cleveland St., NEW ORLEANS, LA. 

'•7Tr»* 

MONARCH 

THEATRE SUPPLY, Inc. 

492 So. Second St. 

Memphis. Tenn. 

TRI-STATE 

THEATRE SUPPLY 

320 S. Second St.. 

MEMPHIS 

TENN. 

Projectors artd 

Sound Systems 

From Arkansas came these exhibitors; Mrs. 

H. L. Love, Love circuit, Jonesboro; Gene 

Higginbotham, Melody, Leachville; Gordon 

Hutchins, State, Corning; Robert Bradley, 

Poinsett Drive-In, Marked Tree; Henry and 

L. F. Haven jr.. Imperial, Forrest City; Don 

Landers, Radio, Harrisburg; Mrs. L. F. Haven 

sr., Forrest City; Otto Kirkpatrick, Imperial, 

Forrest City; K. H. Kinney, Hays. 

Hughes; Jimmie Singleton, New, Marked 

Tree; and W. R. Lee, Rice at Des Arc and 

Gem at Heber Springs. 

Mississippi exhibitors on the Row included 

Charles Eudy, Ackerman, Ackerman; J. C. 

Bonds, Von, Hernando; Paul Myers, Strand 

and Center, Lexington; C. J. Collier, Globe, 

Shaw; B. F. Jacksob, Delta, Ruleville; Mrs. 

Clara May Collier Davis, Globe, Drew; C. F. 

Crawford, Ashland, Ashland; Leon Roundtree. 

Holly at Holly Springs, and Grand at 

Water Valley; Jack Wat.son, Palace, Timica; 

Joe Wofford. Eupora, Eupora, and A. F. Marlor, 

Joy, Nettleton. 

L. D. GUIDRY— President, Jan 


says: 






RCA SERVICE COMPANY. 


Camden, N. J. 

I 

66 

BOXOFFICE 

: 

25, i9\

,egit Theatre Shelved 

Lt St. Petersburg, Fla. 

ST. PETERSBURG — Plans have been 

lelved here for the Players, legitimate theae, 

which was to have been built by the 

lorida Beach Players, Inc. Gordon Hurd, 

cecutive of the group, said that plans for 

instruction were thwarted at the 11th hour 

I the federal ban on amusement building. 

Hurd said that he and his associates had 

lent six months on financing and preparing 

ans for the Players, a new theatre that had 

:en designed for a Treasure Island site. 

ney were still working up to the last min- 

,e, and by October 26 had deposited all 

leded funds in the bank and were ready to 

:gin construction the following Monday. 

Sien the ban on construction of amusement 

lildings was announcd. 

A series of unlooked-for delays was blamed 

Hurd for missing the deadline. The week 

levlous to the deadline, he explained, the 

ichitect was called for Jury duty and lost 

ur days. Decision to add a restaurant and 

cktail lounge to the original plans for a 

eatre, also caused some delay. 

Although all these plans have gone by the 

aid, Hurd said that Florida Beach Players, 

c. the operating company, will definitely 

iiain in existence, and that plans for a 

hool of the theatre, and a children's thea- 

Y are still being considered. 

lonstruction Under Way 

Quincy, Fla„ Drive-In 

l , 

I'n 

jjUINCY, FLA. — Construction work has 

hn in progress for approximately three 

v;ks on Interstate Enterprises Hill Thea- 

a drive-in located less than one mile 

e t of the city limits on the new Talahassee 

l^hway. 

i.Tie work of building the theatre has been 

c,ie by a company construction crew, augr.nted 

by local workers. There will be room 

f| 250 cars, with space provided for future 

ejiansion. The drive-in will be equipped 

^h the latest type projection and sound 

e!ipment and in-car speakers. The modern 

sl»en tower will be 56x56 feet in size, with 

ti picture approximately 30x40 feet. A con- 

Ciion building will house the projection 

rm, restrooms and complete concession 

f: -lities. 

IS 

estimated that construction work will 

! Jire about 90 days. Interestate Enterpi 

es are operators of the Leaf, Shaw and 

B :y Theatres here, and several other houses 

Irjouth Georgia. 

COMPLETE THEATRE SUPPLIES 

DRIVE-IN EQUIPMENT 

Prompt, Courteous Service 

•IXIE THEATRE SERVICE & SUPPLY CO. 

014 North Slappey Drive Albany, Ga. 

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Complete ISmm Exchange 

PLANS. CONSTRUCTION, DATA. 

Mor. 

dollo 

BRADY 

MOVIE SERVICE 

J34V2 South 20th St. Birmingham. Ala. 

Phone 54-1362 

Characters of Comic Strip Concoct 

Top Ballyhoo for Halloween Party 

MIAMI—A little imagination and a lot of 

goodwill for the neighborhood which it serves, 

resulted from a Halloween party given at the 

Tropicaire Drive-In which was a great deal 

more successful than the management had 

expected. 

Manager D. K. McComas had allotted 20 

minutes during intermission for the judging 

of children's costumes, but instead of that 

the contest took nearly an hour and had 

more than 50 entrants. Fears that patrons 

would find the intermission feature too long 

proved groundless when the occupants of 

parked cars got out and jammed around the 

ring where the contestants paraded. 

The winner was a little girl who came as 

"The Spirit of Movies Are Better Than Ever." 

She was encased in placards advertising the 

drive-in's programs with the slogan as one 

of the sides. Although there were three main 

prizes the theatre did not want to disappoint 

any child who had appeared in costume, and 

had consolation gifts for each one. The 7- 

year-old son of McComas led the parade of 

contestants past the judges. 

Hairless Joe (Roger A. Gilcrest) awarded 

the prizes, assisted by Lonesome Polecat 

(Kenneth Carroll), who also served "Kickapoo 

Joy Juice," on sale at the concession stand. 

The finest result of the event, according to 

the management, was the call received from 

a woman who wished to remain anonymous. 

"I don't suppose people come up to thank you 

very often," she said, "but I want to express 

my thanks for myself and for my neighbors. 

Louis Frisco, cashier; W. L. McComas, 

president of Tropicaire Drlve-In (top 

photo, standing at corner of cashier's 

booth) ; Mrs. McComas (inside) and their 

son Keith watch Hairless Joe and Lonesome 

Polecat concoct Kickapoo Joy 

Juice. Photo at bottom shows Hairless 

Joe awarding prize to a little miss costumed 

as "The Spirit of Movies Are Better 

Than Ever." 

We can always count on the Tropicaire to 

provide fine entertainment for this neighborhood, 

especially for the children. We find 

the theatre an asset to our community." 

THE TRADE MARK OF QUALITY 

Over 20 Years 

Leaders in High Quality Stage Equipment 

STAGE CURTAINS — STAGE LIGHTING 

CONTOUR CURTAINS - STEEL TRACKS 

SCREEN CURTAINS — CURTAIN MACHINES 

THEATRE DRAPES — WALL PANELS 

HUBERT MITCHELL INDUSTRIES, INC. 

Hartselle, 

Ala. 

BC DFFICE : 

: November 25, 1950 67

| 

i 

By HARRY HART 

HART BEATS 

•THOMAS LAM. manager of the Cedar Valley 

Drive-In at Rome, Ga.. related how 

he managed to keep 

people coming with 

radio programs on 

three radio stations 

designed for family 

listening. He also puts 

out handbills 

about 3,000 

weekly to RFD 

boxholders, theatre patrons, 

tourist courts 

and business places. 

He distributes book 

matches to tourist 

courts and other locations. 

Mrs. Lam manages 

the concession. The two lakes on the 

Cedar Valley site will be open to fishing next 

spring. Both have been well stocked. 

Walter Baldwin, formerly with radio station 

WGAA of Cedartown, Ga., is now assistant 

at the First Avenue Theatre in Rome. 

O. A. Cooper, manager of the First Avenue, 

really put on a campaign for "Two Flags 

West." He draped the monuments around 

the main streets of Rome with Confederate 

flags and tied in with local organizations. 

T. J. Presley, manager of the Desoto Theatre, 

and Manager Cooper have set up a 

darkroom and are making their own blowups 

whenever they are unable to obtain them 

ready-made. They did a nice job on "The 

Petty Girl." 

Manager Bailey Bennett jr. of the action 

house Rivoli in Rome started when he was 

12 years old as popcorn boy. He said that 

he has found that more than one-sheets are 

required to get people to stop and look nowadays. 

John W. Lawson, manager of the Gordon 

in Rome, said if you will yell loud and long 

enough somebody will hear you. and that 

you must break the monotony of your fronts 

to make people pay regular attention to them. 

Oscar Lam, owner of the Lam circuit of 

NO PERFORATIONS The Magic Screen of 

20% MORE LIGHT 

] 

yê Futurc ... NOW 

and BETTER VISION from 

| 

EVERY SEAT J 

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Perfect vision in Front 

Rows 

Better Side Vision 

WIL-KIN THEATRE SUPPLY, INC 

AHonto, Georgio CharloHe, North Corolma 

"Everything for the theatre except film" 

io^, INC. 

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IGHTING AND DIMMERS 

iffii::WALL FABRICS 

MOST MODERN STAGE EQUIPMENT STUDIO IN AMERICA 

! 

Rome, was in Atlanta booking when I callw! 

1 

! 

' 

Mrs. Bernard Shapiro of the Souther 

Poster Printing Co. of Atlanta, had just r^ 

turned from a two-week vacation to Me! 

York. 

Ronnie Otwell, publicity director for Maj 

tin Theatres, Columbus, reported the foUov 

ing changes in managers: 

Joyce Brady is now manager of the 

Sunset Drive-In Americus. 

Muere Hallford is now manging the Fix 

at Eufala, Ala. 

Lamar Humpheries is managing the Pix 

in Evergreen, Ala. 

Myrl Thompson has been moved from 

the Ritz at Opelika, Ala., to the Opelika 

Drive-In. 

Gene Patterson has moved from the 

Melody Drive-In, Thompson, Ga.. to the 

Fair Oak Drive-In at Marietta. 

James Zimmerman moved from Fair 

Oaks to the Cobb Theatre in Marietta. 

Max Fowler moved from the Ritz ini 

Bainbridge to the Ritz in Opelika. 

Al Kane of Paramount Pictures was 

Atlanta, then went to Nashville. He was a 

companied by Gordon Bradley. 

T. J. Bain of Cullman. Ala., booker f : 

Hallmark Productions, whom I met in Allan 

told me he had just returned from a tw 

weeks swing through Florida. 

Al Rook of the ABC Theatrical Enterpris, 

reported that the firm soon would open' 

sub-booking office in Jacksonville. Florida. 

Z. C. Shreve, manager of Manley's Atlan 

office, made a hurried business trip to Nf 

York recently. Fred Bearden of Southeaste; 

Theatre Supply said that Dixie Drive-Ins 

Augusta, Ga., Savannah, Ga., and Orlanc 

Fla., were getting new Brenkert lamps, n( 

reflectors and water jackets and RCA mot 

generators. Bearden and Charles McLe 

will install booth equipment at the new 75 

car 28th Street Drive-In at St. Petersbui; 

The new airer will be opened December 1 

Pete Sones. a partner in the Fun Lan Drlv 

In at Tampa. 

Cecil and Howard Brooks are rushing woj 

on their new drive-in. located on the Smoj 

Mountain highway just beyond the city Urn 

of Maryville, Tenn. They will open with 

300-car capacity w'ith room to increase! 

500 cars. The concession building will be 

i 

cated on the eighth ramp and will be t 

stories high. The first floor will contain t 

concession stand, office and restrooms a 

the upper stcry will hold the projection boo 

which will feature RCA equipment suppli 

by Southeastern Theatre Supply. 

$BOOK IT 

^ WAHOO is 

NOW!! 

the world's most thril 

< ling screen game. Now being use 

< and outdoor theatres all over Ametic/ 

e Send for complete details. Be suf 

-^. 

and oiVe ieatinQ or car capacity. 

f Hollywood Amusement C 

$ DIPT. 

I 

$ 831 S. Wabash Avenue, Chicago 5, H 

G8 

BOXOFFICE 

;; November 25. l'^ 

J

1 

Saturday 

. Ann 

. . Wometco's 

. . 

— 

^1 AM I 

midnight show at Wometco's 

. 

Miracle Theatre was sponsored by the 

)ral Gables Lions club to promote sight 

Inservation in Gables schools. The show injided 

the picture and an audience paripation 

show, plus a visiting comedy star 

Sheridan has been visiting in 

Plaza, Miami 

>y Largo 

jach, has reopened and is continuing its 

Iddish film and vaudeville policy. Openi; 

attraction was "Destination Israel." Paul 

. . . 

(vmpia, has been promoted to manager of 

Jirida State Theatres Ritz in Hollywood and 

tIi take over the remodeled house on the 

Eleanor Leri of Freeport, Pa., vacataing 

here, ; h 

was mentioned in Herb Rau's 

Kusement column for objecting to the 

^ rd "trailer" in describing scenes from films 

I ng shown at a later date. "Trail" means 

tjfoUow, she points out. 

liarbara Lefcourt, elementary school stuqit, 

went to a junior grade press party, and 

vj astonished to be served by Adolphe 

Menjou. The star was in town In connection 

with the showing of "To Please a Lady." 

Paramount gave him a cocktail party . 

There was more small fry excitement in 

town when members of the cast of "The 

Barefoot Mailman," filmed in part here, 

admitted high school press-club boys and 

girls to the set where shooting was going 

on. They were photographed with the actors 

and later wrote interviews which were used 

in the Miami Daily News. 

irstein, star of the opening stage bill, will 

i-ve as stage director for the entire season, 

jisical director for the season will be 

Swerdlow, composer and pianist. 

iiurice 

fay Sims, commentator for MGM's News for "Air Cadet" at Tyndall Field. 

the Day. is vacationing in Miami Beach 

. Carroll Lowery, assistant manager of the 

Silent screen star Corrine Griffith was 

scheduled to addre.ss the visiting relators 

here. She is being tested by MOM for a 

role in a forthcoming picture . . . Gil Kurland, 

manager of the "They Were Expendable" 

company which made the picture here 

some time ago, was in charge of the Universal 

unit which made art and process shots 

Claughton's downtown Royal, a successful 

double bill house, used a special exploitation 

for its current attractions. Ad copy read: 

"Attention mothers and school teachers. 

How important is visual education? Be sure 

your children enjoy the thrill of Frederic 

March as 'Christopher Columbus' and make 

this part of their history lesson a lasting one. 

By the way, don't let them miss the new 

Tarzan. He is Lex Barker, starring in 'Tarzan's 

Magic Fountain.' both at the Royal" 

. . . Frances Langford and husband Jon Hall 

have arrived at their 400-acre citrus grove 

near here. Hall says he has to keep three 

or four outside businesses going so he can 

afford to act in movies. "Acting is an expensive 

hobby," he says, "you have to get out 

and hustle for outside income to pay the 

rent and groceries." 

The city council has voted $7,500 for a 20- 

minute sound and color movie about Miami 

Beach, to be produced by Rainbow Pictures, 

a local concern headed by Capt. Walter 

Resce. Debate over who was to get the 

contract produced some disagreement. Public 

relations advisory board had recommended 

Rambow, and Ernie Woolfe of the board said 

he had interviewed 44 representatives and 

the Resce firm. Councilmen decided to stick 

to Rainbow after hearing that Resce had 

done documentaries for Winston Churchill 

and produced pictures on the Vatican, Israel. 

Hawaii and the Air Force. 

LESLIE L. CHAMBERLAIN — 







patrons." 



INC.,RadioCorporation of America, 

Camden, N. J. 

EVERYTHING for the DRIVE-IN 

Write, phone or wire for information 

THE QUEEN FEATURE SERVICE, INC 

Avenue 

ningham 

Phone 3-86G5 

^. ^ mi 

A 

COMPLETE 

BUYING and BOOKING 

SERVICE 

for the Independent Theatre 

EXHIBITORS SERVICE CO. 

189 Walton St., N. W. AHanfo, Go. 

Lomor 1711 

TOM JONES 

TOM LUCY 

DeVry Drive-In Equipment 

THEATRE EQUIPMENT CD. 

22Q S. POPLAR ST. CHARLOTTE. N. C. 

Dottle Sykes, Miami model, is in California 

for a screen test at RKO. The studio summoned 

her to Hollywood after they saw a 

copy of her photograph which was sent to 

American GIs In Korea as Miami's No. 1 

pin-up girl. Herb Rau, Daily News amusement 

editor, sent her photo to movie moguls 

. . . Claughton's Circle Theatre, managed 

by George Bolden, held Thimble Drome races 

as an extra feature to the regular bill. A 

series of miniature races were presented by 

trained demonstrators. The midget racing 

cars have taken the town's small fry by 

storm. 

Officials of Claughton's Royal Theatre 

were searching for a theatre employe who 

disappeared with $2,600 of the circuit's funds 

which he was to place in a night depository 

. . . Herb Rau points out the importance of 

newspaper advertising to showbusiness. by 

telling Mtamians that the boxoffice is off 

about 50 per cent in Pittsburgh where a newspaper 

strike has pulled all dailies off the 

street. 

BUILDING A DRIVE-IN. INDOOR 

THEATRE OR REMODELfNG 

* -K -K -K 

YOU CAN SAVE MONEY 

-K -tc * -X * 

CONTACT 

UNITED THEATRE SUPPLY CORP. 

110 Franklin St. Tampa, Fla. 

Phone 2-3045 

for over 20 years 

SERVICE 

and 

COURTESY 

OUR WATCH WORD 

CONCESSION STAR EQUIPMENT 

STANDARD THEATRE SUPPLY CO. 

80 JFFICE : 

L 


69

: November 

A 

'%?>^ r 

\cum£4^6n. qJImo

I. 0. BuUman, Dallas 

Veteran, Is Dead 

DALLAS—Louis O. Bullman, 70-year-old 

anager of the Majestic Theatre here, died 

iday (17) after a long illness. Funeral 

rvices were held Monday. 

IBuUman had worked as a stagehand for 52 

iars. He came to Dallas in 1885 from New 

jrk City, and in 1897, got his first show 

siness job as stagehand at the old Opera 

i)use. He went to the Majestic in 1907. 

JHe is survived by his wife, a brother, A. C. 

'illman of Dallas, and three sisters. 

lichael Meeker Killed 

/hen Struck by Bus 

:DALLAS—Michael Meeker, 6-year-old son 

. Charles R. Meeker jr., manager of the 

iarlight Operettas and Fair Park auditoi;m 

wn by a chartered bus as he stepped 

and former employe of Interstate The- 

•es, was killed here Thursday (16). struck 

onto 

5 street from behind a parked car. 

i.-îneral services were held Saturday (18). 

1 is survived by his parents and an older 

l)ther Charles R. Meeker III. 

|[orm Downs Screen 

raRRELL, TEXAS—A storm accompanied 

I wind, rain and hail knocked down the 

seen of the Terrell Drive-In November 15. 

,e theatre was built last summer. Leaman 

I.rshall, owner, was away on a deer hunt 

£l no estimate of damage was made. 

b Rebuild McClain 

URCELL. OKLA.—The McClain Theatre 

tiding, which was partly destroyed by fire 

t April, has been purchased by Levi Metf, 

local theatre owner, and he plans to 

uild the house. He is also planning conajction 

of a drive-in on U.S. 77 near here. 

• MACHINE FOLD 

• ROLL, SINGLE-DUPLEX 

• RESERVED SEAT 

• BOOK STRIP 

HEATER GIFT COUPON BOOKS 

EASON PASSES — ONE TIME COMPS. 

•—A-ee-u-RAev—> 

lUTHWEST TICKET & COUPON CO. 

Oklahoma City Exchanges 

Seek West Texas Trade 

OKLAHOMA CITY—Local film exchanges 

are asking west Texas exhibitors in the south 

plains area, now served out of Dallas, to 

transfer their business to Oklahoma City exchanges, 

because of the heavy traffic on Dallas. 

Paramount, 20th-Fox, Warner Bros, and 

others are pushing the plan because it is felt 

that this territory can best be served out of 

Oklahoma City. 

Exhibitors can be served overnight with 

better and cheaper service, according to C. H. 

Weaver of Paramount, who started working 

on such a plan about a year ago. He said 

the distance is shorter and that it will save 

exhibitors money. "It'd be better for the exhibitors 

and at the same time, it would take 

a heavy load off of Dallas branches," said 

Weaver. 

He said the move has Dallas' approval since 

that territory is much too big for the branches 

in Dallas. About 34 towns and 75 theatres 

are involved. 

He said the exhibitors in the south plains 

of West Texas have been asked to write requests 

to all exchanges here for the transfer. 

Will Rogers Fund Drive 

Launched in Oklahoma 

OKLAHOMA CITY — The Will Rogers 

Memorial hospital fund drive started here 

Monday (20) when Christmas greeting scrolls 

were given to film salesmen to take through 

the trade area for signatures and contributions. 

R. B. Williams, RKO manager who is chairman 

of the drive in this territory, said all 

salesmen will call on exhibitors with the 

scrolls for signatures and money. Scrolls also 

are being sent to night clubs and radio stations. 

Williams said as many scrolls as possible 

and as much money as can be raised will be 

sent to New York for the big 150-star tribute 

party planned for December 7 at the hospital. 

The campaign closes January 7. 

Jasper, Tex., Theatre Sold 

To Fain Theatre Chain 

JASPER, TEX.—The Texas Theatre here 

has been purchased by J. Wood Pain Theatre 

circuit of Woodville and Sour Lake, F. W. 

McManus, formerly of the Isle Theatre at 

Galveston, and Dr. John Hart, Beaumont 

surgeon. Purchase was made from A. B. 

Rhodes. 

McManus will live here and will manage 

the theatre. The new owners also purchased 

a lot here upon which they plan to build 

a new theatre when materials become available. 

McManus will handle booking and buying 

for the theatre, a job formerly handled by 

Jefferson Amusement Co. 

Plans New Drive-In 

WATONGA. OICLA.—A drive-in 

has been 

planned here by Herb Boehm, operator of the 

Rook and Ann theatres, one mile west of the 

city on Highways 33 and 270. Cost is estimated 

at $40,000. 

Three New Crewmen 

Elected by Tent 22 

OKLAHOMA CITY — Charles R. 

Guthrie 

and C. H. "Buck" Weaver, Oklahoma City, 

and C. B. "Brownie" Akers, Tulsa, were elected 

to the Variety Tent 22 board of directors 

at the annual election meeting Friday (17). 

The eight other crewmen were re-elected. 

The new crew of 11 barkers will meet November 

27 to elect 1951 officers. 

Mostly city barkers turned out for the 

stag dinner-business meeting Friday night 

(17) in the clubrooms atop the Black hotel. 

J. C. Hunter of Talbot Theatres, Tulsa, who 

is the current first assistant chief barker, was 

in attendance. 

Guthrie is an official of Video Independent 

Theatres and Weaver is branch manager 

for Paramount. Akers is vice-president of 

station KRMG in Tulsa. 

Re-elected to the board were Dan W. 

James, owner of the Skirvin. Skirvin Tower 

and Black hotels; Harry McKenna of Southwestern 

Theatres; Claude York, ELC manager; 

Glen A. Alt, Republic salesman; Sam 

Brunk, Paramount salesman; Bill Slepka, 

Okemah exhibitor; Charles Hudgens, Universal 

manager, and Hunter. 

Retiring as members of the board were 

Russell Gaus. MGM manager; C. A. "Dewey" 

Gibbs, Columbia manager and current chief 

barker, and Milt Lipsner of Monogram who 

moved recently to Washington. Gibbs automatically 

succeeds Horace Falls of Dallas 

as national canvasman. 

Current officers, in addition to Gibbs and 

Hunter, are McKenna, second assistant chief 

barker, and Gaus, doughguy. The office of 

property master is vacant. Lipsner held this 

post until he resigned recently to move to 

Washington. 

WE HAVE IT M ! 

Single Bill Headline Features 

! 

Double Bill Features — Westerns 

Serials — Shorts — Unusual Road 

Show Attractions 

(JOHN) n (O. K.) 

J ENKiNS & DOURGEOIS 

ASTOR PICTURES COMPANY 

nd lackson Sts. PRospecl 2408 

DALLAS 1, TEXAS 

MEMPHIS: 408 So. Second St. 

NEW ORLEANS: 218 S. Liberty St. 

B

—, 

. . The 

! 

OKLAHOMA CITY 

pari Plumley, formerly with Boyter Booking 

Agency, is now with Warner Bros, shipping 

department . . . Eddie Greggs. Warner 

salesman, went to the OU-Missouri game as 

guest of M. T. Sands of the Kiamichi in 

Clayton. Greggs and his family went to 



says: 







INC., Radio Corporation of America 

Camden, N. J. 

Adv. 

CANNEV 

, TOPCO-RN 

Popular Bluffs, Mo., to see Eddie's mother 

for Thanksgiving. 

Don Tulllus, Warner exchange manager, 

saw the OU-Missouri game, as did Chuck 

Freeman of Cooper Foundation Theatres; 

Frank McCabe and Claude Motley of Video 

Theatres; Mr. and Mrs. Jess Bollman, Century 

Theatre Supply, and Joe Bernard, 

KOMA station manager and Variety member 

. . . "King Solomon's Mines" opened in 

the Warner here and the Rialto in Tulsa on 

Thanksgiving day for extended runs. It also 

opened in Lawton. Bartlesville and Borger, 

Tex. 

Tom McKean, Paramount salesman, was 

. ill Monday Paramount gang is 

pushing to keep in third place in the company 

drive so that personnel can win prize 

money. The Golden Harvest of 1950 campaign 

ends December 2. C. H. "Buck" Weaver, 

branch manager, said his exchange has been 

in first to fourth place in campaigns held 

Weaver is director 

in the last five years . . . 

of special events for the 1951 polio campaign 

in Oklahoma county, and has planned a 

rodeo, a square dance, basketball games and 

a wrestling match. The rodeo will be January 

18-21. The drive runs January 15-February 

1. 

Filmrow visitors were Frank P. Love, Groom 

Theatre, Groom, Tex.; C. L. Lance, El 

Rancho, Ringling; W. T. Kirby, Time, 

Wetumka; Layton Carter, Chief, Seminole; 

R. H. Pfotenhauer, Rex Konawa, and Prax! 

and C. L. Nordean, Arcadia, Maud. 

Mrs. C. L. Lance of Ringling is in tl' 

Pennsylvania hospital in Fort Worth, Tej' 

recovering after an eye operation. Her hit 

band has the El Rancho in Ringling 

Other visitors were Mr. and Mrs. Earl Raii: 

Rialto, Fort Cobb; Bill Cleverdon, Ritz, E 

dorado; George W. Clark, Hydro, Hydri 

L. A. 'White, Tech, Weatherford; Mr. ar. 

Mrs. Dudley Tucker sr., Cimarron, Sun ar, 

Sun in Guthrie, Pauls Valley and Wyjmi 

wood, respecitvely, and Dana Ryan, Buffal' 

Pawnee. 

Cooper Foundation held old home weifi 

here at the Nebraska OU game Saturdi 

(251. Coming in for the football game 

Norman were the Cooper Foundation truste( 

plus Ralph Ayer and Mr. and Mrs. Prai 

Roberts, all of Lincoln, Neb., and Mr, ai 

Mrs. Pat McGee of Denver, Colo. The M 

Gees arrived Wednesday to spend Thank 

giving with his mother. Robert arrived th 

day and Ayer came in Friday with t? 

board members. A big welcome, with tl 

official city car and red carpet, was givi 

the trustees. A cocktail party was givi 

Friday (24) by Stanley Draper, executi 

director of the Chamber of Commerce, 

dinner party feted the group at the Beaci 

• 

club Saturday night (25). All the visito 

, 

plus Charles Freeman, local Cooper offici 

attended the game. 

Henry S. Griffing and Charles R. Guthr 

Video Independent Theatres officials, spe 

a week in California, visiting L. 

Griffith. They returned just before Thank 

giving . . . Morris Loewenstein of the Maje 

tic was to the OU and Missouri football gai 

Saturday (18) in Norman. Also in t 

bleachers were Mr. and Mrs. Howard Fedep 

Mr. and Mrs. Dean Davis and Al Hendricl 

all of the State and Center theatres . . . T 

mother of Imogene Moore of the Video di( 

The funeral was in Carnegie. 

The State Theatre will shut its doors D 

cember 2 for a couple of weeks for a coi: 

plete facelifting, according to Howard Fedei 

of the Center and State. He said plans c 

for new seats, screen, projection equipmei^ 

marquee, etc. Hanns Teichert of Chicai. 

who designed the beautiful Center's inter? 

decoration, will be in charge of the Stat 

redecoration. Of late, the house has operat 

second run, but Federer said the situation 

to return to first run policy with its forrr 

reopening December 22. Al Hendricks \ 

manager. 

The Aztec in Enid and Lyric in Vinita d 

being refurnished with new carpets, drap' 

jMONT — 550 M.iin 

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iHARWOOD • DALLAS, TEXAS 

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: 

: November 25, iJ >.

; Workers 

, 

. . . Ticket 

ats, sound and other equipment, including 

arquees. A general overhauling, including 

decoration of the interiors, has been under 

ay for some time and is expected to be finhed 

well before Christmas, according to 

:laude Fulgham, official with Video Indemdent 

Theatres. The Aztec in Enid also is 

iianging its name to Esquire. Both .situabns 

are to be first run. 

at the Video home office hear 

othing background music while they work, 

liie company subscribes to a service that 

•ovides soft music during working hours, 

riich pays off in increased production, acj.rding 

to all reports . . . "Red, White and 

j:ue," the stage revue, played to a bare auence 

Friday night (17), considering the 

lunicipal auditorium holds in excess of 6,000 

lid only about 1,000 turned out. Leo Carillo 

lid a touring company of 125 artists of .stage, 

ireen, radio and television were in the show, 

(onsored here by the Legion. The show 

(ayed again Saturday afternoon and night. 

The Airline Drive-In near the city was 



Penna.—says: 





patrons." 

To get the benefits ofRCA Service— 


I N C 

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p. A. (Bob) WARNER 

Southern Division Manager 

13 Young St. Dallas, Tex. 

robbed of $238 Friday night (17) when a man 

stuck up the cashier, Carroll Evans Gregg, 

17. Gregg told police that the man stuck a 

gun in his midriff and threatened him. He 

said another man was in the bandit car, but 

that he kept down where he couldn't see him 

well. Billy Harold Hawkins, 15, another employe, 

said he entered the booth as the holdup 

started. He reported, however, that the 

robber didn't say anything to him. 

Duke Clark, Dallas, division manager for 

Paramount, was here for a Variety board 

meeting and spoke on what the club means 

to the industry, to public welfare and civic 

growth of the many different communities 

sales were good at the Home for 

Katharine Hepburn's appearance here in 

"As You Like It." 

R. D. Shaha, formerly of Video, has opened 

Independent Film Forwarding agency at 19 

North Shartel on the Row. He is forwarding 

films all over the trade territory . . . Athel 

Boyter has sold his lease on the Moore Theatre 

in Duncan to Video Independent Theatres. 

A. S. Moore, an oilman, owns the building 

and equipment. It's a first run situation. 

. . . George Payne, formerly of Stratford and 

Carnegie, plans to open his new Valley Theatre 

in Pauls Valley November 28. It is a 

G62-seat house of brick and steel structure. 

Oklahoma Theatre Supply equipped the situation. 

Payne owned the Nusho at Carnegie 

until last February. 

Walter Weims Dies 

DALLAS—Funeral services were held here 

for Walter Weims, who died from injuries 

received in a car wreck November 2 as he 

was driving to Fort Worth. Weims formerly 

was a salesman for Paramount here, and had 

been Paramount manager in Denver, Milwaukee 

and Cincinnati. 

Beats Federal Ban 

SALLISAW, OKLA.—Excavation for a new 

500-seat theatre here got under way a week 

before the inception of the federal ban on 

amusement building. The theatre is being 

built for Carl Phillips. 

Airer to Open in December 

TYLER, TEX.—A new drive-in, under construction 

on the new Henderson highway outside 

Tyler, will open in December. Robert 

M. Rogers and Howard Arthur, owners, said 

that the SOO-car airer is nearly completed. 

The drive-in will have a paved parking 

area, a moonlight patio and a children's playground. 

It is located on property with a 

natural bowl-shaped contour, giving a 

stadium effect. RCA projection and sound 

equipment are featured in the operation. 

Long Drive-In About Ready 

ALVIN, TEX.—Opening of a new drive-in 

on Highway 35 near here is expected soon. 

The 300-car airer is being built by the Long 

Theatre circuit which operates a brick and 

mortar theatre in Alvin. 

Evant Plaza Sold 

EVANT, TEX.—The Plaza here has been 

purchased by A. E. Wood of Roscoe, Tex, 

from W. L. Wigley and Glen Shave. 

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Offices: Dollas, Memphis, Shreveport, Oklahomr 

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Telephones: EM 0238 - EM 7489 

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Phones C-7357 and R-3998 

English Actor in 'Golden Horde' 

English actor David Farrar will star in the 

U-I film, "The Golden Horde." 

BC OFFICE :: November 25, 1950 73

. 

. . . Louis 

. . Jake 

. . The 

. . The 

SAN ANTONIO 

TWTGM will shoot scenes at Randolph air 

force base for a forthcoming release to 

be titled "It Is a Big Country." The administration 

building and other government 

installations at the West Point of the Air 

are to be utilized as the background for this 

documentary film, which is set for 1951 release 

. . . Tills reporter for BOXOFFICE, L. J. 

Ketner, is now located at a new address: 

210 Slocum Place. Phone Garfield 9718. All 

communications should be sent there. 

The Alameda held a midnight stage and 

screen Saturday (18) for the benefit of the 

local Mexican Chamber of Commerce. 

"Escuela Para Casadas" was the Spanish pic- 

ture with the premiere showing of "Spi 

Texas," a documentary short subject made 

this area by Nationwide Pictures of Dalla 

The Great Berosini, high-wire performe 

opened Thursday (16 1 at the Fredericksbiu 

Road Drive-In as an added thriller alorj 

with the cinema offering . . C. H. Weavt 

. 

jr., operator of the Hi-Park, south sid 

drive-in, billed two first runs; "Messeng 

of Peace," and "Beyond the Border" . . 

Three outdoor wallc-ins have closed down t 

the winter: The Rio, Maya, and Rex. Tl 

Follies, west side walk-in, is still runnii 

during the cool nights. 

Bill Rau of Alamo Booking Center he 

has ordered BOXOFFICE sent to his No, 

wood street office . . . Booking and buyii 

product were Walter Knoche. Longhorn ai 

Palace. Fredericksburg, and J. D. Oliphai 

Atascosa Drive-In. Pleasanton . Ra' 

Con Drive-In, Escobares. has closed for tl' 

winter . Webb, former Bandera e:, 

hibitor, has purchased the Tower Theati 

An Edison Picture, was shown in 1896 on Motiograph's 

first projector, the Optigraph. In 1908 Motiograph's Model 

"lA" was used for projecting "Uncle Tom's Cabin". In 

1916 the Model "E", was putting Griffith's "Intolerance" on screens. The Model 

"F" projected Rudolph Valentino's "The Four Horsemen of the Apocalypse"; 

the Model "H", In 1923, for "The Covered Wagon"; the Model "HU", in 1935, for 

"The Informer" and, in 1936, the Model "K" for "Mutiny on the Bounty". Monograph 

has really grown up with the movies. 

Many of these old Motiographs, still running, give promise of even more years 

of service. It seems you simply can't wear them out! 

Now, with 54 years of know-how built in, the Motiograph is still unmatched. 

That's why theatre men today just naturally turn to Motiograph, the outstanding 

name in projectors, for the best—the last development in projectors . . 

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408 S. HARWOOD DALLAS 1, TEXAS 

BUFFALO COOLING EQUIPMENT 

lOth Fl., 2Dd Unit, Santa Fe Bldg. BUFFALO ENGINEERING CO., INC. Dallas, Tex. 

74 

Luling, from the Talley Enterprises here . 

Over 44,000 people witnessed the Southwestei 

International trade fair during its rece: 

ten-day engagement at the San Antonio ai 

port . . . Interstate circuit ran extra lar; 

newspaper ads on "The Jackpot," whic 

played the Majestic Theatre. 

Dave Smason and wife, owners and opertors 

of the Karnes City theatres, were vis 

tors. They had recently returned from tri 

to Chicago and Richmond. Virginia. Th' 

visited a daughter in the latter town. Smasi 

is a football enthusiast and takes in all 

the games played in and around Karnes Ci 

and Kenedy . State has installed 

new snack bar which is the last word 

every respect. 

Chester Kyle, of the Hi-Way Drive-) 

Theatre, Kingsville, was here booki; 

Spanish-language product for that ozor 

Hess, assistant manager at Clas 

Mohme, returned to duty following a rece 

illness . . . Kenneth Lempke was appoint' 

director of publicity for local Statewi 

Drive-In Theatres. He was associated w^ 

Ezell Drive-In Theatres here before taki 

over his new position. 

Dallas MOM Manager Leroy Bickel i 

ranged a tradeshowing of "King Solomoi 

Mines" at the Laurel here for some 50 loi^ 

and out-of-town theatremen and their wi\' 

and close friends. Among those present W(t 

salesman Roland Taylor: Mr. and Mrs. E' 

Charninsky, Southern Theatre Co.; Mr. ai 

Mrs. J. L. Greenwood. Joy Theatre; Mr. al 

Mrs. Dave Smason, Karnes and Vic the' 

ti-es, Karnes City, and party; Robert Mai. 

20th-Fox salesman, and party; Mr. and M- 

Leon Glasscock, Glasscock circuit: Lee Arcstein, 

Palace; Eric Brendler, Woodla»; 

Douglas Naylor, Laurel. City: Douglas Ask, 

South San Theatre, and party; Gidney T- 

ley, Talley Enterprises; Mrs. Myrtle AUinsi. 

Prince, and Lester J. Ketner, BOXOFFIC. 


Pre-Fab Steel Screen Towers 

an

Nearly 500 at St, Louis MPTO Banquet 

Committee members and directors of the MPTO of St. Louis, 

Eastern Missouri and Southern Illinois are shown above meeting 

jfith 

TOA Executive Director Gael Sullivan shortly before the MPTO 

ionvention last week in St. Louis. Seated, left to right: L. J. Willams, 

Union, Mo.; Tommy James and Russell Bovim, St. Louis; 

lill Griffin, Cairo, 111.; President Tom Edwards, Farmington; Sul- 

'van, and Harry Miller, Festus, Mo. Standing: Loren Cluster, 

By DAVID F. BARRETT 

[>T. LOUIS—A great floor show emceed by 

jin Payne, Paramount star, and including 

^h film luminaries as Donald O'Connor and 

Jj'ce Holden of U-I; Mala Powers of RKO; 

\lliam Lundigan of 20th-Fox. and also Jack 

Brant from the Chase Club and the Fergu- 

&s of Kansas City, who appeared through 

t courtesy of the A. V. Cauger Service, Inc., 

qKansas City, and Rannie Brooks, the cow- 

D' star who is associated with Hopalong 

Oisidy, brought to a thrilling close the recci 

-breaking annual meeting of the MPTO 

ojSt. Louis, Eastern Missouri and Southern 

l|nois at the Chase hotel here Tuesday night 

Is /ember 14. 

i'he overall attendance at the gathering 

vl; approximately 500. It appeared that few 

ol.hem missed the banquet, for which Joseph 

I^ Holland, general counsel for the Pevely 

E)ry Co. and former city eounselor for St. 

L:is was the toastmaster. The invocation 

n given by the Rev. Patrick J. Holloran, 

£ '., former president of St. Louis university, 

tl, oldest educational institution west of the 

N sissippi river. 

iom Edwards, Farmington, Mo., president 

ol-he MPTO, presided at the banquet, but 

tl 

only business he attempted was to introd!e 

his fellow officers and to express his 

tlnks to those who contributed to the great 

n:ting. He in turn was thanked in an unu 

U manner by Loren Cluster of Salem, 

II who on behalf of the MPTO presented 

hj a beautiful combination radio and 

pinograph console. 

t is later than you think." he said. 

jmching on Communism in the Far East 

and Near East, he brought out the fact the 

great hordes of the Asiatic countries are 

largely "belly Communists," who know nothing, 

of course, through their inability to read 

or understand the true relationship of this 

country and Western Europe with Russia 

and its vassals. He then stressed the important 

part that motion pictures, along with 

radio and television, can play in telling Amerca's 

story to the millions behind the Iron 

Curtain. 

He also urged those in the motion picture 

industry to measure up to the task of meeting 

the challenge of today. He added that he 

had enough faith in the film business to feel 

confident that if all roll up their sleeves and 

go to work the way they should the future 

is safe. 

One thing he stressed was the need for the 

present leaders to let the young men of the 

industry come to the front. 

"The exhibitors of the country, whether little 

exhibitors or the big ones, have got to do 

more to bring up the young men of the industry, 

so that we can benefit to the utmost 

from their abilities," he continued. 

Holland said that the greatest talk he had 

Milwaukee Tent 14 

Starts Clinic Drive 

MILWAUKEE—Variety Tent 14 launched 

its $35,000 Heart Clinic campaign here Wednesday 

(22) to run through Saturday (25). 

The tent has become a dynamic part in 

providing money for operations of the clinic 

fael Sullivan, executive director of the 

Tii, was the chief speaker at the banquet 

and through its sponsorship of the unit. 

The clinic is operated by the Marquette 

.stimed from one word "Korea" and the 

university school of medicine at the County 

sîon. His talk was a serious one, that 

01 r hell-spots of the world, and the indicate 

Emergency hospital. It is a diagnostic unit 

•> that the new Congress elected Novem- 

for unusual heart ailments. 

b47 will be a "War Congress, no matter what 

The object of the chnic is to perform diagnostic 

tests which are beyond the scope 

a lestion of whether the many little wars 

of ordinary facilities available in the state. 

yt think." Frankly, he said that it was only 

tl are brewing can be continued so as to 

The immediate aim is to perfect procedures 

Pi ent an actual conflict between the U.S. 

which will lead directly to the diagnosis of 

8' Russia. 

certain heart diseases which can be cured 

or alleviated by surgery. 

Salem; Johnny Meinardi, St. Louis and Belleville, lU.; Dean Davis, 

West Plains; Tom Bloomer, Belleville; Dave Barrett, Paul Krueger, 

and Frank Speros, St. Louis; Pete Medley, Sikeston; Russell Armentrout, 

Louisiana; Myra Stroud, managing secretary of the MPTO; 

Lester Kropp and Ben Lucken, St. Louis; L. A. Mercier, Frederickstown, 

Mo.; Joseph C. Ansell and Louis Jablonow, St. Louis; Charles 

Weeks jr.. Dexter, Mo., and Frank Plumlee, Farmington. 

heard from the lips of a great leader was 

that given by Spyros P. Skouras, president 

of 20th-Fox, at the St. Louis Week banquet 

in November 1949. He told how Skouras on 

that occasion spoke of the two greatest momments 

in his life, first when he stood humbly 

at the birthplace of Christ in Bethlehem and 

second as he sighted the Christus of the 

Andes as he flew over the Chili-Argentine 

border a few years ago. 

"When an industry can produce such a 

great leader as Mr. Skouras, who doesn't 

hestitate to proclaim before successful men 

from many industries his faith in and depehdence 

on God," Holland said, "ladies and 

gentlemen you don't have to worry about the 

future of the motion picture business." 

Rannie Brooks told the gathering that 

Hopalong Cassidy is coming back to the motion 

picture business. 

An interesting address on the closing day 

was given by Jack Braunagel, Commonwealth 

Theatres drive-ins division, Kansas City. He 

emphasized that drive-ins can be operated 

successfully in cooperation with the brickand-mortar 

houses, by tapping a big new 

market for motion picture patronage. 

Family selling is the drive-ins' greatest 

potential market, he said, and to emphasize 

the possibilities of this market he told the 

story of Coca-Cola with the six-carton package 

which it introduced in 1937 to reach into 

the homes of the country. In 1937 it sold 

6,000,000 cartons, while in 1950 it probably 

will pass the 360,000,000 mark. 

"The family market is a great untapped one 

of the greatest attendance potentialities," he 

said, "Surveys have indicated that 50 per 

cent of the people of this country have yet to 

attend a drive-in show." 

He then proceeded to give some advice on 

how to operate a drive-in, stressing these 

points: Doormen also are needed in a drive-in 

to prevent dishonesty in selling tickets. Older 

persons should be in charge of drive-in concessions. 

Snack bars is a better term to use, 

than concessions, he said, since the latter 

comes from carnivals of the fly-by-night 

(Continued on following page) 

'BOOFHCE :: November 25, 1950 79

' 

Gala Banquet Ends 'CoyNboys Picket Theatre Showing 

St. Louis Conclave 

Western in Milwaukee Strike 

iCoiuinued from preceding pagei 

variety. Janitors are important for drive-ins 

to keep them clean and clear of weeds. 

He warned against permitting the drive-in 

to be regarded as a "passion pit." saying: 

"We keep the cars parked together and don't 

leave any car parked in an isolated spot. We 

also keep the field well lighted in a way that 

doesn't interfer with the picture. Drive-in 

employes on the field should be in a uniform, 

so that they can easily be identified, and 

aid in parking the cars. He also recommended: 

MONKEYS PLEASE CROWDS 

"Monkeys are real crowd pleasers. especially 

in the smaller towns that haven't 

municipal zoos. 

"Pony rides are well worth while. 

"The Commonwealth drive-ins have used 

successfully all sorts of giveaways to stimulate 

business, including airplane rides. One 

drive-in even got an old army jeep to provide 

free rides. 

"Cartoon circuses and other special shows 

should be spaced out so as not to kill their 

pulling powers. Perhaps once in six weeks. 

"Snack bars should be operated on the 

cafeteria basis, since a great many people 

have to be served quickly at the break in the 

show." 

He admitted that it was a controversial 

subject but he said he doesn't favor hawkers 

for drive-ins, car-to-car selling. Commonwealth 

uses the personalized talks by the 

manager at the show breaks via the loudspeaker 

system to tell of the specials on sale 

at the snack bar. Variety is the spice of good 

business for snack bars. Don't have the same 

thing every week and every night. Try to 

provide something different each week. Chili, 

hot dogs, French fries. 

MERCHANDISING NECESSARY 

Don't just put out the items. Merchandise 

them via the loudspeakers. For instance, one 

drive-in had a special on carmel corn and 

sold 300, 15-cent sacks in six minutes because 

the manager did a proper selling job at the 

break. In fact, he said, town folk came out 

to the drive-in to get the carmel corn when 

they heard how good it was. Another drivein 

averaged 150 hamburgers at 25 cents each 

every night for 30 weeks. 

Commonwealth gives the drive-in manager 

a percentage of the gross on the snack bar 

so that he will do a good merchandising job. 

Don't allow any eating behind the snack 

bar counters. Commonwealth gives the 

drive-in workers scrip and special prices on 

what they buy. This system has cut food 

shortages to only 0.4 per cent and food spoilage 

to but 0.5 per cent, or only 0.9 of one per 

cent in 14 drive-ins. 

A clock tells exactly the time of the show 

break for refreshment and that time is followed 

absolutely to keep faith with the customers. 

They like it. 

Braunagel stressed emphatically that the 

first object of a drive-in or closed theatre is 

"to sell the picture," the popcorn business and 

other snack bar items being .secondary. 

"Keep from fighting among yourselves," he 

said. "Keep to quality. Dollar car nights 

are not for us, except on special occasions 

uch as a tiein with dollar night at the 

dO 

MILWAUKEE—Pickets for striking APL 

building service employes took a cue from 

their theatre employers and made use of 

showmanship in some cases. At one local 

house, where "Rio Grande" was playing, the 

pickets paraded in colorful cowboy attire 

(above photo), carrying signs urging patrons 

not to enter the theatre. 

The strike, which started November 1, was 

town's stores. Our adult prices are often 

higher than the brick-and-mortars. Kids are 

free, but I am not too sure it is right." 

He doubted the value of first runs for 

drive-ins, saying that any picture is new 

until you see it— "we prefer to play a year 

late at 60 cents even when the opposition 

brick-and-mortars may have previously shown 

the .';.ame picture for 40 cents." 

Pepsi Cola did a great job of providing 

freely of its product for those in attendance. 

Cold bottles of Pepsi were on hand for each 

diner at the luncheons and the banquet, while 

a bar just outside the entrance to the Starlight 

Roof, where the business meetings were 

held, kept throats from getting dry. 

The cocktail hours on both evenings were 

honeys. A. V. Cauger Service, Inc., and National 

Theatre Supply were the hosts the 

second night just before the big banquet. 

The William Wrigley jr. Co. freely dispensed 

its products, providing special boxes 

of gums and candies at the banquet and 

other samples at its booth on both days. 

The Prunty Seed & Grain Co. provided 500 

pounds of popcorn that was dispensed to 

lucky persons at the banquet. 

R. R. Biechele, a director of the Kansas- 

Missouri Theatre Ass'n, represented that 

group at the meeting. 

Herman Levy, general counsel of TOA, was 

unable to attend. 

The A. V. Cauger Service, Independence, 

Mo., smartly spotted a "Welcome MPTO" 

banner behind the speakers table for the 

settled last week when theatre owners grar 

ed a wage increase of 15 cents an hour, 

compromise with the demand for a hike 

25 cents which the union had asked. 

Theatres operated without interruption di 

ing the strike. However, city officials a 

thorized the owners to keep heating plai 

burning without the help of regular firem 

for one month only. 

Zodiac lounge luncheon sessions. You could: 

miss that one. 

That Walt Disney television show 1 

Christmas is a plug for "Alice in Wonderlan 

to be released next August, Robert Mochi. 

RKO vice-president and general sales ma 

ager, revealed in his talk Tuesday. He a; 

revealed that the last televised champic.' 

ship prize fight not only hit the theati 

hard but kept so many cash customers aw; 

from the battle itself, it probably was t 

last such fight to be televised. 

Leo Miner Takes Over 

Management of Compan 

LADYSMITH, WIS.—George Miner, pr

I 

— 

Allied Convention Sidelight* 

Indianapolis 

SOUVENIR gift was presented each 

registrant at the convention. Pisto-Lite 

)le cigaret lighters were given free at the 

ik and made quite a hit with everyone. 

there was free popcorn, courtesy of the 

nley Co. and free drinks by Coca-Cola, 

e National Theatre Supply Co. at its dis- 

|iy in the exhibition room gave away 

ilette jr. wired pieces to curl telephone 

eiver wires. 

)ale FuUenwider's Hallmark display with 

ssbooks on its varied attractions received 

[ nty of attention. A record player conually 

played hit tunes from Hallmark's 

f ture film "One Too Many," with numbers 

t the Harmonaires, Negro sextet, who api;.red 

in person at the Tuesday night bant 

and entertained with several peppy 

;Jnbers. Jack Thomas, Hallmark general 

nnager, presented the vocalists. 

)n a vacation from Iowa were Mr. and Mrs. 

1 Gray. As manager of the Sac and Chief- 

1 theatres in Sac City, Iowa, for the PioiJr 

circuit of Minneapolis, Gray was out of 

It territory, but he didn't want to miss 

kjping in touch with the theatre business 

sl;e he is a member of the Allied of Iowa 

a ; Nebraska. At one of the luncheons he 

we a striking plaid jacket, which it is his 

d^y to wear after a request from the circuit's 

h d, Harold Field, that the managers should 

Ic: like showmen and be seen by their patias. 

he Kentucky Ass'n of Theatre Owners 

vf, represented at the convention by Guthrie 

F;;rowe, president, and Clarence G. Taylor, 

a.'stant to the KATO leader. During a tele- 






—What a pleasure to be so engaged.' 






INC., Radio Corporation ofAmerica, 

Camden, N. J. 

vision discussion at the second day's business 

session Crowe said he regards TV as 

another emergency to be met by the American 

showmen and that motion picture theatres 

will continue to exist. 

Not to be outdone by the men, the ladies 

had their activities, too. At two drawings 

prizes were won by Mrs. William Handley, 

Syndicate Theatres, Inc.. Franklin, Ind., who 

received an ice bucket, and Mrs. Harry Vonderschmitt 

of Bloomington, Ind., who was 

given a traveling brush. 

H. Lisle Krieghbaum of the Times 

Theatre, Rochester, Ind., during a smalltown 

clinic session, explained a goodwill 

builder that he has tried and has 

had good results. He periodically walks 

up and down the street near his theatre 

and whenever he notices a red flag 

up in the parking meter he puts in a 

nickel and leaves a card with the words, 

"Your time is up; we've saved you a 

buck. Courtesy of the Times Theatre." 

Krieghbaum mentioned he often receives 

the coins back in the mail with an 

appreciative note, as well as getting extra 

business. He said the stunt pays and 

costs only a few cents a day. 

Arthur L. Mayer, executive director of 

COMPO, who spoke Monday at the general 

session, expressed his regret that he was unable 

to stay over for the Rembusch-Wolf 

testimonial dinner. Urgent business in New 

York with the COMPO executive committee 

was the reason. 

Dave Palfreyman, former Motion Picture 

Ass'n of America exhibitor relations head, 

who isn't in the film industry any more, attended 

the convention and banquet to meet 

many old friends. He is now back in his home 

town of Angola, Ind., in charge of the Packard 

automobile agency. 

H. M. Ricliey, MGM exhibitor relations 

director, who spoke at the convention, also 

claims Angola his home. He was born there 

in 1894, just a few months after Dave Palfreyman. 

Another former Hoosier, although not 

born in Indiana, was Leon J. Bamberger, 

RKO sales promotion manager, who addressed 

the first day's session. Bamberger 

entered the film industry in Indianapolis as 

a broker for the General Film Co. 

We had to come to Indianapolis to learn 

that Col. H. A. Cole, a member of Allied's 

national board of directors, who always seemed 

to us such a stanch Texan, born and bred 

in Texas, was really born in Brooklyn. 

Marshall Thompson, star of MGM's "Dial 

1119" and one of the prominent players in 

"Battleground," spoke at the banquet Tuesday 

night and said television can't hurt the 

theatres. 

The women's committee was comprised of 

Mrs. Marc J. Wolf, Mrs. Trueman T. Rembusch 

and Mrs. Ernest Miller. 

Registrations 

INDIANAPOLIS—Registered at the convention 

last week of the Allied Theatre 

Owners of Indiana: 

Marc I. -Wolf 

A, R. Blocher 

Richard T. Lochry 

Joseph Cantor 

Claude Allison 

Kenneth T. Collins 

Harry Markun 

Charles f. Morrison 

Alired I. Ackerman 

Carl Niesse 

A. C. Zoring 

Earl W. Bell 

T. L. Mendelssohn 

Earl Herndon 

Earl Cunningham 

Miss Verna Craig 

Ernest L. Miller 

Mo ^Ma 

True 

J. W. Barr 

James Smith 

Homes 

Bill 

Elmer Donnelly 

Jack Dowd 

Dorothy Robison 

J, H. Kaylor 

Harry Zeitels 

Richard Frank 

F. H. Warren 

INDIANAPOLIS 

Ray Thomas 

Moe Esserman 

Sam Oshry 

Harvey Appell 

Larry Shubnell 

Gene Tunick 

H. L. Booth 

A. P. Madison 

M. M. Krueger 

Herman G. Morgan 

Charles Acton 

Larry Dillon 

Keith lurgens 

Earl Penrod 

Ray McCormick 

R. L. Brentlinger 

Dull Newman 

Mel Brown 

George Devine 

B. N. Peterson 

Mrs. George Hosmer 

Glen Barnes 

Charles Miles 

Jack O'Brien 

Jack Piatt 

Ted Liebtag 

Abe Gelman 

C. J. Clickner 

M. L. Lyons 

M. R. Mitchell 

INDIANA 

MUNCIE—Robert E. Simmonds Hugh McLachle 

Vic Sicilia. 

NEW CASTLE—Ray Brenner. 

RUSHVILLE—Don Garretson, Roy E. Harrold, J. R. 

Pell. 

JASPER—Raymond Schmitt. 

VEEDERSBURG—Forrest Songer, Joe Millions. 

SPENCER—Claude L. Rater. 

BLOOMFIELD—Mrs. Agnes Flater. 

LOGANSPORT—W. T. Studebaker. 

MOORESVILLE—Clyde E. Weddel 

EVANSVILLE—Oscar Fine, Jesse Fine, Ted Graulich. 

CRAWFORDSVILLE—Bert Rayburn. 

OSGOOD—R, Kelley. 

RED KEY—W. R. Norton. 

DECATUR—Roy Kalver. 

FORT WAYNE—Al Borkenstein. John Micu, George 

Heliotes. 

MARENGO—E. L. Ornstein. 

HARTFORD CITY—M. H. Scheidler. 

FRANKLIN—Joseph P. Finneran, W. A. Handley. 

BLOOMINGTON — Harry Vonderschmitt, Arthur 

Clark. 

GARY—Ray Howard. 

SCOTTSBURG—Harry Walsh, Ethel Walsh. 

MILAN— Will J. Honey. 

ROCHESTER-H. Lisle Kreighbaum. 

BROWNSTOWN—Kenneth H. Ball. 

SHERIDAN—Mrs. Hilda P. Long. 

RICHMOND—Al Blonkenbaker. 

POSEYVILLE— S. W. Goodman. 

HUNTINGBURG—Katie Gramelspacher, Patric M. 

Murphy, Michael G. Murphv. 

TELL CITY—David E. McFoiling. 

GREENFIELD—Walter Weil. 

BROOKVILLE—Howard F. Morin. 

LAWRENCEBURG—I. C. Weddle. 

PLAINFIELD—Guy Hancock. 

TERRE HAUTE—J. B. Stine. 

KOKOMO—Sam W. Neall. 

CORYDON—Tom Goodman. 

GREENSBURG—Walter F. Easley. 

BICKNELL—Bruce KixmiUer. 

MITCHELL—Iva Moore. 

WORTHINGTON—C. W. Massy. 

COLUMBUS—Tom Grady. 

ELWOOD—Charles Hood. 

Cleary. 

WABASH—Tim 

BRAZIL—Stanley A. B. Cooper. 

GREENWOOD—Art J. Hansen. 

ANGOLA—Ausling Brokaw, Dave Palfreyman. 

SOUTH WHITLEY—Don LeBrun. 

MARION—Willis Diskey. 

MISCELLANEOUS 

LOUISVILLE—Sam ]. Switow, Fred I. Svritow, 

Morton Weinberg, Louis A. Arru, W. E. Carrell. 

DANVILLE, ILL.—Abe H. Kaufman. 

CHICAGO—Alex Manta, M. C. Lefko, Irving Mack. 

STURGIS, MICH.—W. J. Erie. 

DETROIT—Thomas P. Allen 

SAC CITY, IOWA—Jim Gaay. 

FOND DU LAC. WIS —W. L. Ainsworth. 

DALLAS—Col. H. A. Cole. 

KANSAS CITY—Jesse Shlyen. 

NEW YORK CITY—A. Montague, Sam Shain, Arthur 

L Mayer, Leon J. Bamberger, H. M. Richey. 

WASHINGTON—Abram F. Myers. 

CLEVELAND—Al Sunshine. 

WILMINGTON, OHIO—Dale 

Fullenwider. 

Into Featured Spot 

Borrowed from Paramount, Laura Elliott 

will go into a featured spot in Warners' 

"Strangers on a Train," 

BC DFFICE : 

: November 25, 1950 81

. . Morris 

. . Marjorie 

. . George 

. . The 

. . The 

: November 

. . Clarence 

' 

' 

INDIANAPOLIS 

/ûy Craig and his wife have settled in 

Hollywood. Fla., where they will reside 

until May 1951, according to informats at 

Columbia . Lefko. district manager, 

RKO. Cleveland, and Leon Bamberger, sales 

promotion manager of the same company, 

visited the exchange here . 

John- 

.son, assistant cashier at Columbia who has 

been hospitalized, now is recuperating at 

home. 

Jerry Heinlen, operator of the Arcade, Gas 

City, and now in the armed forces at Fort 

Leonard Wood in Missouri, spent the weekend 

with his family . 

Reef, buyer 

for the Mailers circuit. Fort Wayne, was one 

of the first to go hunting on the season's 

opening day . . . Roger Scherer is .spending 

much of his time in Liberty, Ind., watching 

the rebuilding of his Union which was damaged 

by fire. He hopes to have the house 

open on Tliank.sgiving day. 

Wayne Goodwin, who operates the Butler 

at Butler, has reopened his house after extensive 

remodeling, redecorating, changing 

the front of the hou.se and installing new 

sound equipment . . . The Lakewood, open-air 

Our Policies ASSURE You 

Courteous, Capable representatives — Ansco Color 

R.C.A. Fidelity Sound — Frequent contact with the- 

when you screen 

atres and advertisers . . . 

BUSINESS 

BREVITIES 


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theatre at Angola, has closed for the seasa 

The ozoner is operated by Clair Stucky {d 

Matt Scheidler. Stucky will devote all I 

time to his Warren during the winter. ! 

Hobart Hart, operator of the Court at A 

burn, has gone to Canada to hunt big gac 

. . . Claude McKean, manager for Warn 

Bros., was in Chicago on business. He r 

turned with Jules Lapidus, eastern distri 

sales manager, who attended the Allied The 

tre Owners convention here. 

Abe Baker of the Baker Booking Service 

father of a baby girl, the third one, born 

Coleman hospital . . . Russell Bleeke, manag 

for Screen Guild, made a successful busint 

trip to northern Indiana . 

Hi 

manager of branch operations. New York, w 

here on business . Ree.se Theatl' 

Plymouth. Ind., has been purchased by W 

bur D. Weatherhead . Victory, Cs 

houn, Ky., was taken over by R. L. Mitch 

and J. W. Survant. 

Exhibitors seen on Filmrow were R. 

Norton, Key, Red Key; Tom Goodman, Goo) 

man circuit, Corydon; Nick Piakos, Diai, 

Tipton; Bert Rayburn, Ritz, Crawfordsvil 

and Walter Weil, Weil, Greenfield. 

Irving Sherman, assistant manager f 

exchange operations for Columbia, visited \ 

cal branch . . . The new theatre at Williairi 

port, a community project is under way. Ti 

steel structure is up and wall construction t) 

begun. C. A. Christie is manager . . . Josej 

St. Amand, operator of the Flora, Flora, h; 

returned after an extended vacation and 

visit to his son in Boston, who now is 

ernment work there. 

in gc 

Donald Black, son of salesman Hennl 

Black at RKO, is confined to St. Vincen! 

hospital with an eye injury . . Five hundi: 

. 

RCA in-car speakers are being installed t 

the South Anderson drive-in by MidWy 

Theatre Supply Co. The new project is net 

ing completion. 

Lou Seibert, who covered southern Indiai 

and Kentucky for Screen Guild, has resignl 

to accept a position as salesman with Ear 

Lion Classics in Salt Lake City. 

Other Kow visitors included Walter W-, 

Weil, Greenfield; William T. Studebaker, l- 

gan, Logansport; Mrs. William Haney, Mil:, 

Milan; Mrs. Hilda Long, Hippodrome, She 

dan; Mrs. V. E. Burkle, Rialto, Fortville; Nt 

Paikos, Diana, Tipton, and A. Thompsy 

Ritz-Park, North Vernon. 

Writes and Produces Film 

Robert Buckner is 

"The Wild Bunch," a historical western 

Universal release. 

writing and will prodi' 

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82 

BOXOFFICE 

: 

25, U 

J

' 

— 

. . . About 

Ihicago Week Good; 

Xacbeth' Hits 125 

:;HICAG0—Chicago downtown houses had 

hefty week with Armistice day festivities 

1 

linging thousands at Chicagoans and outo-towners 

to the Loop. New stellar attrac- 

Ijns and holdovers all got a good play. "Rio 

. . . Harry 

. . Hall 

. . Eddie 

. . Marshall 

: November 

) 

i 

ST. LOUIS 

IJarry C. Arthur jr., president and general 

manager of Fanchon & Marco, has gone 

to the west coast after several days in St. 

Louis . Walsh. Warner Bras, district 

manager, was in Des Moines and Kansas City 

HjTies, manager for U-I, presided 

at a meeting of the St. Loui.s exchange managers 

to discuss plans for area participation 

in the Will Rogers Memorial fund-raising 

campaign. Harry is local chairman. 

A number of Filmrow men and women plan 

to donate blood to the blood bank of the 

Max C. Starkloff Memorial hospital to replenish 

blood used in transfusions for the 

late Maurice Davis, St. Louis filmman who 

died at the hospital November 13. Some 45 

additional units of blood will be needed . . . 

The American Theatre, lone local dramatic 

house, closed after the performance of "As 

You Like It" and will be dark until December 

3, when the musical fantasy, "Brigadoon," 

will be the stage offering. 

Richard H. Berger, motion picture and 

television producer and former production 

director for the St. Louis Municipal Opera, 

has been named production manager of Kansas 

City's new Starlight Theatre to stage 

outdoor operas next summer along the lines 

pioneered by the St. Louis Municipal Theatre. 

Berger has signed a two-year contract 

calling for $20,000 a year. 

Bill Williams, Union, Mo., exhibitor, returned 

recently from a huntiiig trip to the 

Dakotas, where he bagged his limit in pheasants, 

grouse and ducks . B. Arthur, 

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Personalized Service 

St. Louis Theatre Supply Cempany 

Arch Hosier 

3310 Olive Street. St. Louis 3. Mo. 

Telephone lEiierson 7974 

general manager for Fanchon & Marco, gave 

a $5,000 check to the St. Louis Associated 

Service.-, to help finance its servicemen's center 

in Soldiers Memorial and also its quarters 

in Union station. The check was part 

of the proceeds of the Marine Corps Jamboree 

staged at the St. Louis Tlieatre November 

10. The nonprofit organization recently 

took steps to incorporate through a circuit 

court pro forma decree of incorporation. Constituent 

associations in the organization 

will include the National Catholic Community 

Service, the YMCA and the YMHA. 

William Lundigan, 20th-Fox star, went to 

New York City for a four-day vacation following 

his appearances at the MPTO meeting 

here and a talk to the 2,000 delegates 

of the United Council of Churchwomen in 

Cincinnati . 

Thompson, MGM 

star, after the MPTO luncheon here went to 

Cincinnati for the ITOO convention, then to 

Lexington, Ky., for a personal appearance in 

connection with the .showing of "Dial 1119." 

He was due in Charlotte, N. C. Monday l20) 

for a meeting of the Carolina Theatre Owners. 

Roy Haines, division sales manager for 

Warner Bros., visited the local exhange . . . 

Louis Weinberg, Columbia sales executive, is 

due here in connection with his tour for the 

Montague Sweepstakes drive. 

The mechanical color television system recently 

approved by the FCC for testing is 

cumbersome and should not be brought to 

the public, James H. Carmine, Philco Corp. 

executive vice-president, said here at the 

opening of the Artophone Corp.'s new $1,000,- 

000 building at 700 Rosedale Ave. . . . The 

Skyline Drive-In in St. Louis county has 

been closed for the winter. 

There has been talk in local film circles 

about a number of local theatres closing for 

two weeks before Christmas day, .so that employes 

can take vacations and have time for 

Christmas shopping. 

'Mom and Dad' Injunction 

Refused in St. Louis 

ST. LOUIS—District Judge Roy W. Harper 

has refused to issue an injunction to restrain 

St. Louis county authorities from interfering 

with the showing of "Mom and Dad" at the 

Skyline Drive-In here. 

The picture was stopped by Sheriff Arthur 

C Mosley and Prosecuting Attorney Stanley 

Wallach in September, after protests were 

filed by residents. 

The restraining order was sought by Hallmark 

Productions, producer of the film, 

which it contended is educational in character. 

The petition contended that the sheriff 

and prosecuting attorney had exceeded their 

legal authority. The owner of the drive-in 

also was a defendant. 

Judge Harper, who attended a private 

screening of the picture prior to passing on 

the injunction petition, ruled that no constitutional 

rights were involved in the order 

of the St. Louis county authorities, which 

resulted in the termination of the scheduled 

run of the film. 

Repair Theatre Fire Damage 

WESTBY. WIS. — The Westby Theatre, 

which suffered a fire loss a few weeks ago, is 

being repaired and will be ready for reopening 

soon, according to owner L. V. Bergtold. 

From the BOXOFFICE Fili 

(Twenty Years Ago) 

XATHEN the mustachioed member of 1« 

Four Marx brothers failed to appc 

with the quartet on a Chicago stage, Zepi 

donned Groucho's shoes, mustache and \t\ 

and the audience did not know the diffil 

ence till the ruse was revealed by the 

porters. Groucho had been sent to a lolhospital 

for an appendectomy a few hoi; 

after his arrival in town. It is claimed tl; 

upon a moment's notice Zeppo can subs'. 

tute for either Groucho, Harpo or Chico. 

Third dimension has arrived! Depth, 1j 

fondest dream of the cinema, is a reality^ 

perfect, tangible, scientific, profitable reali, 

according to George K. Spoor and P. Joj 

Berggren. The first production to be filnl 

by the new process is RKO's "Danger LighC 

and the world's premiere of this achievemit 

occurred last Saturday at the State-Lakt 

Recorded on the usual panchromatic n- 

tion picture film, it differs only in that 

film is approximately twice as wide as \i 

ordinary film. One gets the same effect Bj 

when viewing a .scene in the open. 

* * • i 

Emil Stern, head of Essaness Theatre Coil., 

announced recently that all references 

panic and unemployment would be elii^ 

nated from the newsreels shown in the 5 

houses of the organization. 

Will Singer, manager of the State-Ls 

in Chicago, has almost completely recered 

from injuries sustained when attacU 

by hoodlums two weeks ago. His assi> 

ants pounced on him with brass knucM 

near his home. It is presumed the atti! 

was revenge on the part of hoodlums ejecd 

from the theatre for disorderly conduct 

S. Gregory has acquired the Liberty fi 

Wallace in Peru. 111. 

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BOXOFFICE 

: 

25, l*)

, th' 

— 

larcus-Swirnoff Co. 

hilds at Beaver Dam 

.EAVER DAM. WIS.—Work ha.s been 

.sited on a new drive-in on Highway 33 

llse miles east of here for the Marcus- 

Sirnoff Amusement Co.. operator of sevejl 

theatres in eastern Wisconsin. Ben 

iwrcus. Wisconsin Allied president, is one 

the partners in the firm. The new outel, 

rer is scheduled for completion next April, 

wrk was started on the aii-er before the 

{^;ral restriction on theatre construction 

w|it into effect. 

Ihe drive-in will have 500 car spaces and 

w be finished with fine gravel. Charle.s 

Le, former manager of the Time Theatre 

11 3shkosh, will manage the airer. 

T Complete Rice Lake Airer 

ICE LAKE, WIS.—Miner Amusements 

C^ plans to complete construction of the 

ni outdoor theatre started near here, accJiing 

to Leo Miner, manager. 

lie firm believes it will be allowed to 

11

. . The 

. . The 

Henry C. Riegel Is Speaker 

At Film Council Meeting 

ST. LOUIS—Henry C. Riegel, district manager 

of Fanchon & Marco. St. Louis Amusement 

Co. theatres, was guest speaker at the 

November meeting of the Better Films Council 

here and talked on "Youth Cinema 

Clubs in Action." 

The Youth Cinema club plan for teaching 

behavior and attitudes was organized in St. 

Louis and St. Louis county by the Better 

Films Council under Mi's. A. F. Burt. 

This year the St. Louis .sector has 14 Youth 

Cinema clubs with a total membership of 

from 20.000 to 25.000. The Better Film 

Council assigned a director to each of the 

theatres having a club to cooperate with the 

theatre manager. The clubs have parties in 

conjunction with their meetings, birthday 

cards are sent to members and various other 

stunts are used to stimulate interest and 

attendance. Santa Claus visits the clubs during 

the pre-Christmas season, while other 

special days, such as Halloween, are observed 

in a special way. 

City Attorney to Collect 

Taxes From Theatreman 

WOOD RIVER. ILL.—City Attorney Joe 

Barr has been instructed by the city council 

to take steps to collect the municipal amusement 

tax from the Midtown Theatre, owned 

and operated by George Evanoff. Alderman 

BjTon Killam, chairman of the council's finance 

committee, who brought the subject 

to the council's attention, said that it had 

been some time since tax payments had been 

received from the Midtown Theatre. City 

Clerk Emmet Howard said that the city had 

received payments in only two of the last 

eleven months. He added that the payments 

are due from the theatres on the 10th 

of each month. 

Car-O Game Used by Airers 

CHICAGO—The Car-O screen-game, created 

by Sam Gertz for use in drive-in theatres, 

was used last .sea.son by the Alliance Theatres 

of Indiana, Dolly Drive-In, Worcester, Mass., 

and Ashmun Theatres, Caro, Mich. The game 

uses patron license tag numbers on the 

screen for cash awards. 

Professional Wrestler Walter Talun will portray 

Goliath in the Gregory Peck starrer, 

"David and Bathsheba," a 20th-Fox release. 

9 

NOW FOR THE FIRST TIME 

Every Theatre Owner Can Hun 

OUR NEWEST PROMOTION 

"Make a slow night your best night" 

DIRniOnDRIIKi5 

7a.H0PECHEST,~~ 

QH\Q AGO 

H 

crovFd of more than a half million greeted 

Santa Claus last Saturday as he paraded 

down State street, stuffed full of hearty 

cheer. Some 250,000 kiddies, their mothers 

and fathers were jammed between curbs and 

State street stores. It was Santa bringing 

Christmas to Chicago in his annual toyland 

parade. After the festivities the huge crowd 

dispersed to Loop stores, theatres, etc. Theatres 

were jammed from early morning until 

midnight. All houses reported a record business. 

Jack Kirsch suffered a severe burn on the 

fingers and wrist when a package of matches 

exploded in his left hand . . . Lawrence Whitaker 

has been appointed manager of the 

Maryland Theatae, and Carl Wellauer has 

been appointed assistant to manager RoUin 

Stonebrook at the North Center . . . Sam 

Gorelick, RKO manager, ill at home the last 

. . Circuit 

two weeks, is back at his office . 

head Van A. Nomikos and Allied President 

Kirsch went to New York on business. 

Al Lowenthal of the Famous Artist Syndicate 

reports Columbia will make a film 

of the "Gasoline Alley" cartoon strip and 

that six Dick Tracy TV shorts will be made 

by P. K. Palmer in Hollywood. Lowenthal 

represents the cartoonists who create the 

strips . . Jesse H. Dennison and associates 

. 

have purchased the Old Folks property in 

Monroe, Mich., and will build a new film theatre 

there. 

The Grove and Stratford of Warner circuit 

will close for a face-lifting job . . . Harry 

Nepo, theatre owner, was in Michael Reese 

hospital for a medical checkup . . . Birthday 

greetings to Jack Kirsch, S. Roberts and Si 

Lax . Cinema Bowling league is going 

strong at the New Pladium bowling lanes. 

This year, six teams are in competition, but 

room for more teams is still available . . . 

"Tripoli," which had two fine weeks at the 

Roosevelt in the Loop, is now playing 20 

neighborhood houses day and date. Paramount 

is exploiting the neighborhood run 

with large display ads in all newspapers. 

Manager Ted Regalin of the Norshore was 

host to 150 Boy Scouts from 45 northside 

troupes for a showing of Walt Disney's 

"Beaver Valley" . B&K State-Lake 

and Tivoli theatres presented the last series 

of Big Ten football telecasts last Saturday 

when Ohio State and Illinois played one of 

the top games of the year. The attraction 

drew capacity crowds at both houses . . . 

The Kedzie Theatre, operated by Charles 

Lindau in cooperation with the local merchants, 

is presenting a big Kiddy Karnival 

every Saturday matinee, and sparking business 

in a big way. 

Raymond Massey checked in town for the 

herculean task of shooting 65 TV shorts in 

two days. The five-minute shorts, based on 

Bible readings, will be distributed by Imperial 

World Films Co. of Chicago of which 

Russ Davis is president. 

Theatre Proceeds Given 

To St. Louis Chest Fund 

ST. LOUIS—H. Paul Stroud, owner-ma. 

ager of the Lyn, donated the entire procec 

of the theatre Monday (20) to the Commu 

ity Chest. Diana Morris, 17-year-old cani: 

girl and substitute cashier for the Lyn, w, 

robbed of $129 of the theatre's receipts Nj 

vember 15. The regular cashier, Mrs. H. Pa° 

Stroud, wife of the owner-manager, had jii 

been relieved by Miss Morris when a m/ 

stepped up to the boxoffice and handed h 

a card which read: "Give me the bills; theri 

a man across the street with a rifle." MJ 

Morris handed him $129 and the bandit fll 

east toward Grand boulevard. Floor managi 

Charles White chased the bandit but he g 

away. 

Mary Beth Hughes Plans 

New Television Show 

ST. LOUIS—Mary Beth Hughes, film a; 

stage actress currently headlining t 

vaudeville bill at the Lyn Theatre, plans ! 

enter upon an ambitious television show, s' 

disclosed here. 

j 

Miss Hughes said that 36 sponsors ha: 

been lined up to bankroll a 30-minute fiv 

afternoon-per-week show. Six sponsors w 

be advertised during an individual perforj 

ance, rotating with the others in the gene^ 

plan. Present arrangements call for the \ 

show to start in New York City early in Ei 

cember. 

Ivanhoe Theatre Closes 

ST. LOUIS—The Ivanhoe Theatre, a it 

seater which has been under the manaf 

ment of Frank Shelly since June, was clos 

Monday (20) indefinitely. The theatre p 

owned by the Komm Estate and was ope 

ated for some years as a unit of the '. 

Louis Amusement Co. circuit. The IvanK 

has been experiencing poor business for ma 

weeks. 

THERTRE EqUIPRIERT [o 

ADAMS 8107 

IS IT ACTION YOU WANT? 

Possibly more theatres are sold through our 

offices in the areas in which we operate thon 

most other mediums combined. No listing 

fee—Multiple service. 

HARRY BUCK 

HARRY SAVEREIDE 

e04-0S Pence Bldg.. 509 Securities Bldg. 

Minneapolis 2. Minn. Des Moines 9. Iowa 

R. M. COPELAND HARRY BUCK 

1012 Baltimore, Suite 415 1217 Blum Bldg. 

Kansas City. Mo. Chicago 5. Illinois 

SAVEREIDE THEATRE BROKERS 

Largest Exclusive Theatre Brokers in Americo 

Write. Wire — Phone lor complete details. 

2300 Payne Ave. Cleveland 14, Ohio 

Thirteen years ol Buccossful theatre promotions. 

Sound linancial background. 

Del: American Bank Dun & Bradstrost 

New Marquee at Urbana Park 

URBANA. ILL.—A new marquee, costing 

$2,067. will be installed at the Park Theatre 

here by C. Bendsen. Decatur contractor. 

ORIVE-IN THEATRE IH-A-CAR SPEAKERS 

DRIVE-IN THEATRE MFG. CO. k"'.","",'.':"*; 

86 BOXOFFICE ;; November 25, l*)

. 

Aljin, 

,lnapshots and Sidelights on Convention of Ohio ITO 

Caught by the busy cameraman at the convention of Indendent 

Theatre Owners of Ohio last week in Cincinnati were the 

ove exhibitors, distributors and film company executives. Seen 

the top panel, left to right: William Myers, Paramount maner 

at Cincinnati; A. W. Schwalberg, Paramount Pictures presint, 

and Rube Shor, Cincinnati exhibitor; Nat Kaplan, Cincinti, 

and Leo Kessel, Lancaster; Arthur Greenblatt, Lippert sales 

inager; Rex Carr, Theatres Owners Corp.. and Milton Gurian, 

ppert Cincinnati manager. 

Center panel: Oscar Ruby, Cleveland; Jack Keegan, Cincinnati; 

Lou Weinberg, Columbia short subjects sales manager; A. 

Montague, Columbia vice-president; Bob Morrell, MOM salesman; 

Fred Helwig, Charleston; H. K. McGowen, Berlo, Cincinnati; Keegan 

again and WilUam Onie, Cincinnati. 

Bottom panel: William Thalheimer, Logan, W. Va.; Ethel Miles, 

Columbus; S. C. Jacques, RKO manager; Lou Holleb, Maurice 

White, W. F. Huss jr., William Bein of NSS, and Jack Goldman, 

all of Cincinnati. 

:ncinnATT—Sidelights on the Independei 

Theatre Owners of Ohio convention: 

lis was Charlie Rich's first convention as 

ar exhibitor. Owner of the Clyde at Clyde; 

tb Strand, Fremont: the Harbor, Ashtabula 

Hbor, and State, Danville, Ky., he formerly 

W': Warner district manager. 

rs. Helen Russell Miller was the only 

m iber with two cities typed on her lapel 

id tification card—Millersburg, her preseniome, 

and Akron, her former home where 

h^Majestic Theatre is located. 

I: 

tirk Belden, owner of the Thornton, 

usually on the quiet side, spoke into 

th( microphone 

J on the convention floor to 

ex ess his views on industry problems. 

f Jo Jones was torn between two dilemmas, 

f Hd;ouldn't decide whether he was a Roy 

I RqTS merchandise sales representative 

I wi] theatres as a sideline or vice versa. 

BQDFPICE :: November 25, 1950 

Harold Raives was on deck in the interest 

of the Schine theatres in Ohio, where he bears 

the title of Ohio district manager. 

Peter Wellman of Girard, an active board 

member, spread his usual good cheer and 

optimism. 

John J. Huebuer got a royal welcome from 

the Cleveland delegation. Former owner of 

the Marion Theatre. Marion, he now is retired 

and living in Cincinnati basking in the 

sunshine of two grandchildren. 

Ed Biggio. with theatres in Steubenville 

and Carrollton, was among those who were 

seen but not heard. 

Maurice Bernstein was greeted at the airport 

upon arrival in Cincinnati by his son 

John, a senior at the University of Cincinnati 

and a prospective naval officer. 

Ernest Schwartz and his wife came early 

to check in the Cleveland delegates. Henry 

ME 

Greenberger and his wife chose train to plane 

travel. Joe Shagrin of Youngstown seldom 

miss a convention. 

Leroy Kendis made the rounds of de luxe 

Cincinnati hotels looking for decorative ideas 

for the Shaker Theatre, Cleveland, which is 

being brought up to date. 

Walter Katowitz of Rossford was having 

a wonderful time. Mr. and Mrs. Herbert 

Hoglan, Genoan, Genoa, were among those 

present. Cleveland NTS office was represented 

by Frank Masek and Larry Kunz. 

Frank Slavik of Mount Gilead and Wellington 

took a back seat to let his partner in 

the Roy Rogers merchandise campaign, Leo 

Jones, take the spotlight. 

Floyd E. Price of the Grand, Newark, and 

the Strand, Marysville, was busy shaking 

(Continued on following page) 

87

: November 

| 

Sidelights on Ohio ITO Convention 

of town within a few hours. They left for 

New York by plane. 

"With all of its faults and all of the problems, 

"this is still a good business," Mci 

Division Manager John J. Maloney said. , 

The Midwest Theatre Supply cocktail pay 

preceding the banquet entertained practiciy 

the entire convention. 

hands with old friends. He seldom gets to 

the Cleveland Pilmrow any more. 

Jerry Steel, Apollo, Oberlin, was showing 

them how to play gin rummy. Gerald Anderson, 

Union Theatre, Richwood, was put to 

work as a member of the nominating committee 

of which Ernie Schwartz was chairman. 

Toledo was well represented by Mr. and 

Beidler, Mrs. Clay Smith and Carl Long. 

Mildred London Gurian and her sister, 

Lillian London, were recalling their Cleveland 

film days with Standard Film Service. Nat 

Charnas, Toledo independent circuit owner, 

is seriously ill, necessitating his resignation 

as a member of the ITO board of directors. 

Leo Jones has a new name. President 

Martin Smith, at the banquet, introduced 

him as Roy Rogers Jones of Upper Sandusky. 

It wasn't generally known, but Ernest 

Schwartz, president of the Cleveland Motion 

Picture Exhibitors A.ss'n, quietly celebrated 

his birthday. 

Jim Grady was very much in evidence. 

He's now Columbus sales manager for Lippert. 

Mrs. Ted Vermes makes it a point always 

to take home a prize from an exhibitor convention. 

This time she won a necklace, earring 

and bracelet set, door prize at the Variety 

wives luncheon for out-of-town industry 

wives. 

Alexander Film Co. hospitality was dispensed 

during the convention at the oasis 

of good cheer, with J. J. Devine and R. L. 

Lee as hosts. 

Mrs. Helen Smith Rus.sell has resigned as 

president of the Akron Theatre Owners and 

Managers Ass'n because of her change of 

ff 

SEATS 

UPHOLSTERED 

ANY QUANTITY 

1 or 10,000 

THE BEST FOR LESS 

Chair Supplies for Ail Makes— 

{) Anything and Everything 

FENSIN 

SEATING CO 


ft 1139 S. WABASH AVE. -CHICAGO 5 

residence to Millersburg, Ont. Martin of the 

Dayton and Royal, Akron, has been appointed 

acting president until election of officers. 

It was Louis Wiethe of Cincinnati who, in 

the end, became chairman of the resolutions 

committee—not Judge Hoy Russell as first 

announced. 

Mrs. Milton "Vassenoff of Columbus was 

prize winner at the Variety wives liHicheon. 

She won it for recognizing the "mystery 

voice" as belonging to Cincinnati theatre 

owner Louis Wiethe. 

Bob Richardson, ELC Cleveland manager, 

and Mrs. Helen Russell, Millersburg, were 

among the first on the dance floor during 

the banquet. The Billy Beins, on the same 

occasion, took rumba honors. 

H. A. Cole had plenty of nice things said 

about him, but he played a silent role both 

at the convention meeting and at the banquet. 

Bernie Kranze, ELC .sales manager; Ai-thur 

Greenblatt, Lippert sales manager; Al Schwalberg. 

Paramount vice-president and sales 

manager; Bill Gehring, 20th-Fox assistant 

sales manager, and Columbia's A. Montague 

were among top brass in production, signifying 

a growing unity among the industry. 

Martin G. Smith went from New York to 

attend the COMPO meeting. He hoped to get 

producers to allocate part of their cooperative 

advertising budgets to subseuqnt run 

situations instead of concentrating on first 

runs only. 

Cincinnati Mayor Al Cash told the banquet 

guests that on his recent visit to Europe he 

watched some shooting on MGM's "Quo 

Vadis" and saw Elizabeth Taylor do a "walkon" 

as an extra in the picture. 

Bill Lundigan, 20th-Fox star, was here to 

speak before the National Council of Church 

Women. His wife accompanied him. 

Hats off to the League of Variety Wives. 

Not only did they plan and execute two 

lunches for visiting wives, but throughout the 

convention they were present in the Variety 

Clubroom to promote good fellowship. 

Favorite convention food was popcorn 

dispensed by R. D. Von Engelen, Manley district 

manager; Wade M. Carr, Cleveland district 

sales manager, and Don Roberts. 

Favorite drink was Coca-Cola with a dispensing 

machine doing 24-hour duty. 

Reprints of photos of exhibitor groups may 

be had by ordering them from Ivan J. 

Klebanow, 994 Cleveland Ave., Cincinnati. 

RKO salesman Lloyd W. Krause was the busy 

unofficial photographer of the convention. 

RKO Manager Stanley Jacques demonstrated 

that picture selling isn't his only accomplishment. 

When Martin Smith couldn't get 

the loud speaker to work at the Wednesday 

open .session, it was Jacques who fixed it. 

The Leo Kessells, formerly of Lancaster, 

now of Columbus, enjoyed Allied president 

Trueman Rembush and MGM public relations 

director H. M. Richey were in and out 

Drive-In and Indoor Theatre 

Amity Is Striking 

By ELSIE LOEB 

CLEVELAND — Two outstanding devellment 

rose out of the ITO convention a 

Cincinnati. One is the value of intime 

clinics. The other is the unity establisll 

between owners of indoor and outdoor thitres. 

Individual clinics were held for each I 

these opposing and competing theae 

groups on the opening day of the convent!,. 

Leo T. Jones was moderator of the "convitional" 

theatre group. Problems confront^ 

indoor theatre owners were freely discussec 

Horace Adams of Cleveland and Mrs. Et'l 

Miles of Columbus were moderators of je 

outdoor theatre group. 

Both clinics were closed to the press. Hcever, 

it was reliably learned that the pn,- 

lems were so parallel that the second dayf 

the convention they combined into one meing. 

This was the first time that the 

competing theatres united in a common p- 

pose. The fact that many indoor theae 

owners are now also outdoor theatre ownii, 

is a factor in accomplishing this unity, i 

It is reported that they both seek earr 

availabilities, both see the necessity of higr 

admission prices in order to meet ever risg 

operating costs. Where they disagree isn 

free admission to children. Outdoor thtres 

claim that inasmuch as a car occui's 

space, it might just as well have some cldren 

in it. And children, who early cultive 

the movie habit, they claim, will likely gw 

up into movie patrons. 

In Canada, where children under 16 yes 

of age are not allowed in theatres, iti 

difficult to interest them in shows when tly 

have passed the age limit, it is reported. Tl')' 

have by that time cultivated other enterta,- 

ment habits which do not include mov?. 

Admitting children free of charge is makg 

movie fans for the future outdoor theie 

owners argue. 

Detroit UA Reopened 

As First Run House 

DETROIT—The first grand opening oa 

major first run house here in years V 

held Friday (17) at the United Artists T:- 

atre. closed for the last two months foa 

$200,000 remodeling. The move marks le 

acquisition of the house by United Art-* 

Theatre Co., headed by George SkouA 

after two decades in United Detroit cirdt 

This is the only first run theatre the uj 

is surrendering under the Paramount divq:? 

agreement. 

I 

Seating in the house has been red 

from 2,100 to 1,950, with more spacious 1ôut. 

New stage equipment, fiber glass scrn 

and Simplex projection were installed. ^• 

decorating was done by Einer Nilsen of I,*' 

York, in a dark blue tone, Byzantine red, ester 

white and gold as other major colorsn 

an ornate decorative scheme adapted to '« 

architecture of the house. 

BOXOFKICE 

; 

25, 50

22 

. . . Arnold 

. . Alfred 

. . Charles 

. . Norman 

. . 

. . 

. . 

acob Stocker Dies 

it 76 in Detroit 

DETROIT—Jacob E. Stocker. 76. owner of 

e Myrtle Theatre here since 1911. died at 

his home November 16. 

^^^p.—_^^^B- For many years, he 

Sg^ ^^'^ 

î^Bl 

probably been the 

^r .^^^^Bl 

best-known exhibitor 

jtj ^^^BC^r on Filmrow. being an 

J 

^ _ ^ 

W 

..-"^^^ 

^^di 

almost 

Since 

daily 

the early 

visitor. 

con- 

.sent decree a decade 

^ ago. he took his 

jft .v^ responsibilities as a 

ilk 

film buyer with extraordinary 

conscientiousness 

and rarely, 

missed a trade 

if ever, 

screening. 

Jacob E. Stocker 

His sudden death, 

^ly a few hours after his last visit, was a 

.3Ck to the Row. and brought back a host 

(! memories, such as the discovery that he 

Jd long been a faithful, almost anonymous, 

Jjtributor to the annual MGM Girls' Dress 

(jve for needy children. 

IStocker started in show business w'ith a 

âll upstairs theatre on Michigan aveune 

^Dut 1909. Two years later he built the 

JT-tle, enlarging and remodeling it after a 

*» years into the present 753-seat theatre, 

îch he has run ever since. His personality 

lis impressed upon the house, to make it 

0! only contemporary theatre in town with 

t! conservative atmosphere of an old-world 

Ijitimate 

house. 

|5tocker was a director of Allied Theatres 

(jMichigan for many years. He was a mem- 

Ij- of Sharey Zedek congregation. He is 

svived by two children. Mrs. Mildred Top- 

1 of Washington, and Seymour Stocker of 

Ltroit. Services Friday (17) were attended 

I H, many showmen. 

idvertisers Tie for 2nd 

1 Detroit Bowling Loop 

DETROIT—Theatrical Advertising forged 

a!ad to a tie for second place in the Film 

i.vling 

league' 

.am Won Lost Team Won Lost 

^ 2S 15 SSG Prem. 21 19 

leot. 23 17 RKO 17 23 

Adv. 

[lied Films 23 17 Monogram 16 24 

hpubUc . 18 Coop 13 27 

laskins rolled a 244 to the Kazaren for 

ti score of the season for one game. Other 

hh scores rolled were: Harr, 221 and 204; 

Eikie, 217: Belin.sky. 213; Turer, 210; Hask;5. 

210; Sheran, 207 and 201, and Pasanen, 

2' 

DETROIT 

^r. and Mrs. Eugene K. Hass, formerly with 

the Amsterdam and Strand, expect to 

return here soon for a visit from their Florida 

home . 

. . Seymour Wayne, son-in-law of 

Ben Lefkowitz. is now an active member of 

the L&L Concessions ... Sol Krim was back 

from a trip to New York and his brother Mac 

was heading for the west coast again . 

James Cunningham was in from the National 

to visit BOXOFFICE. 

to 

Lee Ward, owner of the Ward and Broadway 

at Mount Pleasant, was convalescing 

after a major operation . . F. Richard 

. 

Spangle of Utica was at the "West Point 

Story" screening ... Sid Golos is practicing 

become Wally Baker. 

a carpenter . . . 

former BOXOFFICE correspondent, visited 

William "General" Graham, manager of the 

Majestic 

. 

Garner. Garden manager, 

is looking good despite the loss of 

weight during his long illness. 

. 

. 

. 

The Kennies, William and Ada. are doing 

all right with their remodeled Amo 

Robert Rosenberg gives his motto for 1951— 

"bigger and better popcorn" 

Maksym and Arnold Wisper 

. 

of 

. 

the 

M. G. 

Auto 

City circuit have moved their air conditioning 

office to 8238 Woodward Avenue 

W. J. "Gus" Embach has moved from Clark 

Theatre service to Allied Films . . . Ray 

Bonner of the Alden has been getting in his 

winter's supply of coal . . . Gan Schaper, 

Dutch screen writer and director, was a 

visitor at the Jam Handy studios . . Art 

. 

Robinson, independent circuiteer. visited 

Bill Potts, former MGM salesman. 

Helen Geer, cashier at Art Robinson's Roger 

Theatre, defied an armed bandit who tried 

to hold up the boxoffice. startling him so 

by defiance that he ran away without taking 

Ned Oglesby returned from 

anything . . . 

Indiana to join the northlands exodus in 

quest of a deer—results in our next edition 

London is in California for an 

Tom Allen of United 

extended stay . . . 

Film service has been away on a two-week 

sw-ing around his territory . . . Hugh Lennane 

was completing the air conditioning 

Welber Haartge, 

work in the new Arc . . . 

perennial adjutant of Theatrical Post, was 

back from a visit to St. Louis with his wife 

to see their new grandson. 

. . . Myrle 

. 

Nate Kaufman of the Dearborn Drive-In 

devoting his attention to imported candies 

is 

and specialties for the holidays 

Burch is managing the local Mork-Green 

office, following the recent death of Bob 

Mork Ackerman, partner with 

. 

his father in the East Side, has been named 

to the state committee for the Sister Kenny 

Foundation Meyers of the 

Adams was a Thanksgiving bachelor, while 

his wife visited her family. 

Sam Carver, former president of Independ- 

( Continued on next page) 

Big Ten Seeks Revenue 

From Football Video 

DETROIT — H. O. Crisler. University of 

Michigan director of athletics, indicated that 

Phonevision and theatre television may be 

the key to a Western conference decision on 

future televising of football. The effect of 

television on revenue is a critical factor, since 

no state funds are appropriated for football. 

Crisler pointed out that film television 

is made available 24 hours after the games, 

meeting public relations responsibility, especially 

for shut-ins. The ultimate decision 

will hinge on finding "ways and means to 

establish boxoffice for- television." he indicated, 

such as Phonevision. 

L 6- L THEATRE CONCESSION 

INCREASED PROFITS - DECREASED WORRIES 

PERSONALIZED SUPERVISED SERVICE 

DRIVEIN AND INDOOR THEATRES 

2937 St. Aubin Detroit 7, Mich. 

Phone Te. 13352 Te. 13884 

SERV ICE-QU ALITY-PRICE 

COLD CHIPS 

Potato Chips Exclusively for the Theatre Trade. 

VETERAN FOOD PRODUCTS, INC. 

6439 Ml. Elliott Ave. Detroit 11. Mich. 

Phone WAlnut 1-5516 

Service - . . . . Repairs 

DETROIT POPCORN CO. 

HEADY-TO-EAT POPPED CORN 

Corn - Seasoning - Boxes Bags - - Salt 

POPCORN MACHINES & CARAMEL CORN EQUIPMENT 

5633 CJrond River Ave. Phone TYler 4-6912 

Detroit 8, Mich. Nights- UN 3-1468 

=EXPERT= 

Upholstering, Repairing, 

Rearranging & Installing. 

THEATRE 

SEATS 

Over 25 years experience 

Immediate service an-yiwhere 

DONOHUE SEATING SERVICE 

ri^rd PROGRAMS 

ONE DAY SERVICE — On Request • 

THEATRICAL ADV. CO. 

"SERVING EXHIBITORS FOR 33 YEARS" 

2310 CASS WO. 1-2158. DETROIT 1, MICH. 

Theatrp Sign and Marquee Maintenance 

/^^> 

Our Specialty 

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WOodard 5-4050 TOwnsend 8-2230 

3030 West Davidson Detroit 6, Mich. 

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I 

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I Double Office & 1 Single Office. Will remodel to suit. 

Parking Space Included. 5 Minutes from Downtown 

3410 Grand River Detroit 8, Mich. 

Phone L Mitchell, TEmple 1-2509 

89

. . . Larry 

. . 

DETROIT 

(Continued from preceding page) 

ent Theatre Owners of Michigan, has returned 

to Detroit to manage the Coronet, 

east side first run art theatre, for Albert 

Dezel and Leon Weingarden. Carver has been 

managing the State Theatre at Harrisonville, 

Va., since leaving here a year ago . 

John Guiton, manager of the Coronet, has 

left showbusiness to work in a war plant 

. . . Evelyn Lademan. booker at MGM, left 

on her honeymoon, follow'ing her marriage 

Saturday (18i to John Kirchhoff. 

Bob Kraus, MGM student salesman, is 

here from the Cleveland office for training 

Burr, MGM shipper, is the father 

of a baby girl named Susan . . . Jack Krass 

had the new Arc opening scheduled for Tuesday 

121), combined with a tradescreening of 

"For Heaven's Sake" the first time this combination 

has been tried here . . . Fred De- 

Lodder, circuit chief, was out of the hospital 

and convalescing satisfactorily . . . Joseph 

Miskinis, Dearborn exhibitor, headed north 

for the deer hunting. 

ERNIE FORBES THEATRE SUPPLY 

"EVERYTHING FOR THE THEATRE" 

DRIVE-IN THEATRES OUR 

SPECIALTY 

WO 1-1122 

OFFICE FOR RENT 

LAST AVAILABLE SPACE 

IN FILM BUILDING 

THEATRICAL ADVERTISING CO. 

Woodward 1-2158

i monetary 

: November 

. . Robert 

. . One 

— 

lam Seligman Lawsuit 

iismissed in Ohio Court 

TOLEDO—A second attempt by Sam Seligim 

to collect $45,460 in damages from opeitors 

Local 228 was lost when Judge John 

1 Carey ruled in favor of the union and 

];missed the suit, started by Seligman in 

|ril 1948. 

Judge Carey ruled that the main issue of 

ti; 

case—whether the union could restrict 

li right to work as a projectionist—had 

t;n decided by the court of appeals and the 

eiio supreme court. Both ruled that the 

ilion could not prevent Seligman from 

\lrking at his trade. 

n 1943 Seligman sued the union, charging 

tit its members had forced his dismissal 

( a projectionist in two separate years, 

Bile refusing to admit him to membership. 

(. 

Jige Harevy G. Straub had denied the petit'n, 

but the court of appeals granted an injiiction 

barring the union from interferring 

vh the plaintiff's right to work, but deny- 

damages. The Ohio supreme 

It upheld the decision. 

iltec Breaks Tie to Lead 

letroit Nightingales 

)ETROIT—Altec broke its tie for the 

fi.t place with Brenkert in the Nightingale 

cjb league by taking all four points as 

dDtain Don Lewis rolled a 232 middle game 

a'l his teammate Colwell maintained his 

1(1 in averages with a steady 544 series. 

£ndings are: 

jiom Won Lost Team Won Lost 

tec Service .21 11 Ernie Forbes 16 16 

ifl Carbon 18 14 Proj. Local 199 15 17 

lenkert Proj. 17 15 Lorenzen 13 19 

|cArthur 16 16 Not'l Thea 12 20 

j)0 games: Lewis, 232: Waddell, 223; R. 

litlt, 216, 205: Cox, 208; Lindenthal. 204, 

a! R. Haspin 200. 

lect Michigan Manager 

T» State Legislature 

UCHANAN. MICH.—Michigan exhibitors 

wi have one friend in the state legislature 

w^n it convenes next January. He is Don 

R Pears, manager and part-owner of the 

Hlywood Theatre here, who was elected 

ste representative in the general election. 

H has been manager at the Hollywood for 

tl| last two years. He has served as county 

cllk, register of deeds and state welfare 

deirtment agent in his county. 

Cown at Marne Sold 

ARNK. MICH.—Boshoven Theatres, wester, 

Michigan circuit operated by Herbert 

Bdoven and Joseph Busic, is taking over 

tliffour-year-old Crown Theatre, only house 

h^, from A. Hefferan. The Crown is one 

of he few quonset-type theatres in Michiga 

Boshoven and Busic take over on Deceioer 

1. 

DJ Lu to George Wakely 

'OODVILLE, OHIO—George Wakely, operj)r 

of the Llmelite Theatre here, has purchied 

the Del-Lu at Gibsonburg, Ohio, from 

D.f . 

Pollett. 

DRIVE-IN THEATRE COMBINATION cXIT 

and EXIT DRIVEWAY FLOODLIGHT 

Also available with Entrance Panels 

LOUISVILLE 

Q,ene Lutes, Chakeres district manager, previewed 

at his Franklin Theatre in Frankfort 

"King Solomon's Mines" for the exhibitors 

Tying in with the 

in that area . . . tobacco festival at Shelbyville, one of the 

largest tobacco markets in the world. Manager 

Eric Hammel of the Shelby Theatre 

ran "Bright Leaf." Nancy Bemiss, cashier 

at the Shelby, resigned to take a position in 

the Justice department in Washington. 

Guthrie Crowe, president of KATO and 

commissioner of the State Police department 

presented to John Payne, the Paramount 

star, on his recent visit to Lexington a 

Kentucky colonel's commission. The presentation 

was made from the stage of the 

Ben Ali Theatre . 

P. Hackney, 

assistant at the Burley in Shelbyville and 

relief manager for the Chakeres circuit, 

passed his army physical and is awaiting induction 

orders. 

Gene Lutes, Chakeres district manager, 

journeyed to Lexington to take in the Kentucky-Florida 

football game . of the 

first drive-ins in this area to announce a 

closing date is the Parkway Drive-In under 

the direction of John Nolan, who has set 

November 26. 

Sen on the Row for the first time in a 

good many weeks was John Craft, Clinton, 

Albany: E. L. Ornstein, Ornstein Theatres; 

B. Rose, Shelby Drive-In; C. O. Humston, 

Lyric, Lawrenceburg, and Lewis Baker, Star. 

West Point. 

George Hooser, 22, manager of the Palace 

at 1224 W. Walnut, was taken to a hospital 

last week after being cut and robbed of 

$483. He was attacked as he left the theatre 

and cut on the face, throat, and arms when 

he refused to hand over the theatre's receipts. 

Police arrested William J. Carr, 23, near the 

theatre a few minutes after the robbery. 

Carr, a former usher at the theatre still had 

the money on him, police said. 

Springfield Theatres 

Plan Christmas Party 

SPRINGFIELD ~- Six Springfield theatres 

have agreed to help Santa Claus see and 

entertain the city's children—e.specially the 

underprivileged ones. Michael H. Chakeres, 

general manager of the Springfield Theatre 

Co,, said he has agreed to the use of his 

six houses by 20 local retail merchants for a 

Christmas program December 23. 

All children will be admitted free to any 

of the hou.ses. Santa Claus will be present 

and give candy to each child. They will see 

a Walt Disney production plus .several cartoons. 

All theatre employes will donate their 

.services. 

îif^^JB 








patrons." 



INC.,RadioCorporation of America, 

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LETTERS 

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BO 5FFICE : 

25, 1950 

91

. . . The 

. . The 

. . . Sam 

. . . The 

. . Robert 

. . John 

. . lATSE 

. . Mr. 

. . The 

. . John 

: November 

,, 

' 

PITTSBURGH 

T Vance IMinton, manager of Shea's at Erie, The Alpine theatres are located in Berkley 

has booked two stage shows for presentation 

Springs, Marlinton, Petersburg, Romney, giving. 

prior to Christmas. They are "A Street- 

Matoaka, Cowen, Alderson, Chester, King- 

wood. Terra Alta and Wellsburg, W. Va., and 

car Named Desire" and "Ballet de Paris" . . . 

Kiddies attending last Saturday's matinee at Salinesville, Ohio, and Orbisonia, Pa. Anderson 

the Plaza in Brownsville were photographed 

and Potts were Filmrow visitors for sev- 

by Gordon Lane, veteran cameraman of Belle eral days "getting organized." The 'Walter 

Vernon. They will see themselves in the Urling theatres, at one time affiliated with 

movies when they turn out for the next kid- 

the Alpine group, also recently were withdrawn 

from the Co-Op setup. 

die matinee, Joe Fecheck, manager, said . . . 

With the White Way Drive-In at Warren 

closed for the season. Ben White is busy with 

round, square and polka dances at his Town 

Barn there . . . Cliff Brown has installed new 

Motiograph AA projection equipment at the 

Kane in Kane. 

With Bart Dattola off his feet, due to a 

fall in his Dattola Theatre in New Kensington 

some weeks ago, his daughter, Mrs. 

Laura Biamonte, is assisting actively at the 

theatre. She and her husband Franco M. 

Biamonte, journalist, were Filmrow visitors 

with Al Rich, house manager at the Dattola 

annual children's Christmas party 

sponsored by Local 171 lATSE will be held 

December 16 at Dutch Henry's. 

Charles Anderson's Alpine Theatres have 

been withdrawn as accounts of Cooperative 

Theatres and Bernie Potts has rejoined the 

circuit as film buyer and booker. Potts has 

been in the hardware business during his 

absence from the motion picture industry. 

After 22 months on the air here, Pittsburgh's 

only television station, 'WDTV, has 

just added production cameras for "live" 

shows. Until now all shows have come in 

on wire or were films and slides projected 

in the studio, except the few times DuMont 

sent portable equipment here for special 

coverage events . Local 171 has 

four members on the sick list: Henry Damaiani, 

Sheridan Square; Ralph Freeman, Enright; 

Eddie Fuchs, Bellevue, and Harry 

Drew, downtown State. Drew, formerly employed 

by Exhibitors Service Co., fell in his 

home some weeks ago and broke both legs 

Shapin, 'Warner auditor, is on duty 

at the local exchange . Sykes at Sykesville. 

closed for six months, was reopened 

recently, but may be forced to close again. 

Since being reopened the Sykes operated 

nightly except 'Wednesdays and Thursdays. 

. 

Milton Roberts, projectionist at the Fifth 

Avenue in Coraopolis, passed cigars on Filmrow 

to announce the birth of a second daughter 

The Al 'Weiland juniors, managers of There are reports of a "wildcat" strike there 

. . . the theatre, recently became parents of a 

Heights, Crafton Heights, again is 

Thursday was S. K. closed. 

third daughter . . . 

Tate fur coat giveaway night at Dipson's 

in Bradford Greenville Symphony Suzanne Dalbert appeared at the Manos in 

orchestra 

. 

presented its first season concert Greensburg recently in conjunction with 

November 13 at the Jordan Theatre in Greenville. 

"Breakthrough," in which .she is featured. 

Twelve hundred persons heard the 70- Manager Sam ^W. Gould staged a private 

piece orchestra. The next presentation will dinner in her honor Kovach of 

be March 5, 1951. 

Windber, whose professional name is Jan 

Kovac for stage and screen, now is dancing 

manager of the Rialto in uptown Fil, 

avenue, Ben "Bud" Rosenberg said. E 

father M. A. Rosenberg, who has been rl 

cuperating from an illness at Battle Cree 

Mich., was expected to be home by Thank 

Charles F. Ventrone, 28, was killed recent 

on West Liberty avenue when his car we 

out of control and smashed into a pole. V] 

married, he was a son of Mr. and Mi 

Michael Ventrone. His fathter is the veter. 

projectionist at the Cameraphone in Ea 

Liberty. Two brothers are projectionists 

the Shiloh theatre and at Ranalli's Drive-I 

Tarentum Passes Tax 

On All Amusements 

TARENTUM, PA.—An amusement tax c 

dinance, to be effective January 1, 1951, w 

introduced and given first reading Is 

week by Tarentum borough council. T 

charge will be seven per cent on admissio 

not exceeding 75 cents and 10 per cent ' 

those above 75 cents. The tax will be ma 

on movies, football, dances and concerts. / 

amusement activities will be required to 

licensed, with no charge being made for t 

licenses, which will be available upon a 

plication at the borough office. In additi 

a per capital tax of $3 will be assessed ev^ 

' 

borough resident who is 21 years of age 

over. 

A yearly tax will be levied on each amui". 

ment. For bowling alleys, it will be $5 ft 

alley per year; poolroom, $5 per table j* 

year; any game, $5; pinball machines, $l*i 

per machine; juke boxes, $25 per machir' 

circus, $100; carnivals, $5 per day, and cp. 

or token machines, $150 per machine. A' 

person who fails to comply with the onnance 

will be charged a public nuisance ai 

will be fined $5 to $100 for each offen; 

plus being required to pay the tax, or ; 

sentenced from five days in the borou'i 

lockup to 30 days in the county jail. ' 

in Cole Porter's "Out of This World" which is 

on tour . D. Healy of Bradford who 

appears in the unreleased films "Mr. Universe," 

"Teresa" and "Fourteen Hours." and 

currently appearing as the leading man opposite 

Diana Barrymore in "Light Up the NE'W CASTLE, PA.—Local theatre msf- 

Fight City Ticket Tax 

Sky," will return to Hollywood for new picture 

assignments . and Mrs. Michael public opinion against the proposed 10 r 

agers are conducting a campaign to arou 

Manos celebrated their 40th wedding anniversary 

recently. All members of the pioneer now being considered by city councO. Ti' 

cent municipal tax on sports and amusemei; 

exhibitor's family were at the Manos home declare the tax would penalize "childrl; 

in Greensburg for the occasion. 

students and workingmen." 

OUTSTANDINC CRAFTSMANSHIP AND ENCINEERINC 

I 

SAM FINEBERG „ 

TOM McCLEARY ^ 

1705 Blvd. of the Allies < 

PITTSBURGH 19, PA. f 

Phone Express 1-0777 t 

BASLE THEATRE at WASHINGTON, PA., 

lias installed new MOTIOGRAPH projection equipment 

42; 

ATLAS THEATRE SUPPLY 

Gorilon Gitisoii, Mgr. 

Braam St. GRant 1-4281 Pitlshuroh. Pa. 

William Scott, veteran RKO sales representative 

here, surprised his friends when 

he married Betty Zeff on Armistice day. Bill's 

home is in McDonald. He had planned to 

report to his desk Monday morning (13) and 

announce "a new policy." However, Dave 

Silverman, RKO branch manager, and Paul 

Reith, office manager received word of the 

marriage and they surprised Bill by decorating 

his office . . . There is a report that pioneer 

exhibitor Jim Clark will lease the State 

on downtown Fifth avenue, but that he will 

remain in the business at the Capitol in 

Braddock. 

The Basle at Washington, Pa., has installed 

new Motiograph AA projectors . . . Lou Rothenstein 

featured a kiddy revue at the Rose in 

Cambridge Springs. All children were photographed 

free and photos were projected on 

the screen . A. Reilly, one of the 

oldest theatremen in point of service here 

who managed the Metropolitan in the Bloomfield 

district until recently, has been named 

Passes to Big Families i 

LEESBURG, FLA.—J. M. Kimmons, ms,- 

ager of the Fain Theatre, offered free t;' 

mission to any family of seven who came*' 

see "Father Is a Bachelor." 

f BOOK IT 

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92 

BOXOFFICE 

: 

25, ^^

. . . Charlie 

. . Arthur 

. . Max 

. . The 

T 

jbe Kramer Is Named 

;ent 6 Chief Barker 

;lEVELAND — Abe Kramer, Associated 

leatre circuits official, is the new chief 

h-ker of Variety Tent 6. His official fami\ 

consists of Jerome Wechsler, Warner 

nnager. as first vice-president; Alfred A. 

gishine, Advanads president, second vicepsident; 

Nat Barach, National Screen Servio 

manager, secretary, and I. J. Schmertz, 

2in-Fox manager, treasurer. 

ifew board of directors is made up of the 

o'cers and Sanford Leavitt, Marshall Fine, 

Lmard Greenberger, Irwin Pollard, Jules 

LJingston and Milton Grant. Kramer succds 

Irwin Shenker as chief barker. 

(OLUMBUS 

.invited 

1,6 Lancaster Chamber of Commerce has 

Kroger Babb of Hallmark Produc- 

tiis to premiere his antialcoholism feature, 

"Le Too Many" at the Palace there. The 

P'-ure pays tribute to Babb's former boss, 

R Kenneth Kerr, publisher of the Lancaster 

Eile-Gazette. The premiere would be held 

Ji.uary 5 if Babb gives the green light. The 

Race world-premiered 20th-Fox's "Green 

Gss of Wyoming" last year 

F'ituson, former local exhibitor, was in town 

ui.l the holidays visiting his daughter Jean. 

F juson's summer home is in Langton, Ont. 

Hspends the winters at St. Petersburg, Fla. 

. .;Joe Lawler, U-I studio representative, was 

he last week in advance of release of 

"I rvey." 

enneth Hill, manager of the Grove, Grove 

C:', is offering passes to the first two 

hvters, men or women, who bring to the 

th,tre any small game that they can prove 

w.- shot with a Winchester shotgun or rifle. 

It a tieup with "Winchester '73" . . . The 

the-day stage appearance of Dean Martin 

ar Jerry Lewis at RKO Palace gave that 

thtre its biggest business in many months. 

Tlir local date followed their appearance 

or he Colgate Comedy Hour on television. 

Cicinnati Film League 

IiHot Race for Second 

NCINNATI — Midwest Theatre Supply 

w( three games from Monte Vista Theatre 

to D into a tie for second place with thejn. 

Ec'Hahn and George Krebs each rolled a 

57'; high total for the week, while Bob 

Brsart rolled 243, for the high single game. 

OtT 200s were: J. Malcolm 220, G. Krebs 

20(h. Tull 202, G. Leftwich 201. 

\m Won Lost 

if'l Supply ...21 3 RCA Service 12 12 

^ west Sup 18 6 Keiths 12 12 

Nite Vista .18 6 Altec 6 18 

yihe Thea IG 8 Bergo Vending 2 97 

Sjehands 14 10 Idle Ho 

CLEVELAND 

J^rs. Helen Selznick, wife of Phil Selznick, 

former motion picture distributor and 

night club owner here, died while on a visit 

in Miami, Fla. Burial was at her former home, 

Youngstown. Since 1937 Phil and his wile 

have been living in Los Angeles where he 

manufactures women's clothes. In addition 

to her husband, she is survived by a son 

Jackie and a daughter Joyce . . . Leroy Kendis 

of Associated Theatres circuit has purchased 

a five-bedroom brick and stucco 

English-style house on Courtland boulevard 

in Shaker Heights. 

Manny Stutz of Realart took a business trip 

Barbara Kaplan, Realart 

to New York . . . 

bookkeeper, has resigned . Herb Ochs 

family held its Thanksgiving dimier a week 

in advance so that two sons-in-law, called 

into active service, could attend. Lieut. Harry 

Welch, a pilot, has received overseas orders. 

Peter Hill, husband of Pat Ochs and an air 

force radar engineer, is being recalled to 

duty. 

Herb and Liz Ochs, drive-in owners, became 

grandparents for the seventh time when a 

son was born to their daughter Sue and her 

husband, Lieut. Harry Welch, in Port Huron 

hospital. Port Huron, Mich. The baby was 

named Joseph Francis Welch. The Ochs now 

have five grandsons and two granddaughters. 

Rice, manager of the Lorain- 

Fulton here and active in theatre management 

for the last 25 years, has severed all 

connections and. with his wife, left for a 

three-month vacation on the west coast. Don 

Jacobs, recently with the Jack L. Gertz Enterprises 

and before that with Warner Bros., 

succeeds Rice at the Lorain-Fulton, now operated 

by the Essick & Reif circuit. 

Howard Reif of the Essick & Reif circuit, 

planed in for a one-month stay from his 

Miami winter home . L. Mayer will 

be guest of honor at an industry luncheon 

Tuesday (28) in the Carter hotel. He will talk 

on COMPO and industry public relations 

. . . Jerry Wechsler, Warners manager, is 

chairman of the committee in charge of the 

drive for the Will Rogers Memorial hospital. 

The drive starts December 15 and continues 

through January 7. 

Standard Theatre, Community circuit 

downtown subsequent run house, has gone to 

weekend operations . Lefkowich, president 

01 Community circuit, and his wife spent 

the Thanksgiving weekend in New York 

where they were joined by their daughter 

Lois, a junior at Wellesley college. 

Memphis Judge Resigns 

To Work for Hallmark 

MEMPHIS—Judge Camille Kelley of the 

Memphis juvenile court has resigned after 

more than 30 years on the bench during 

which time she has gained national recognition. 

Judge Kelley, affectionately known as 

"the little Irish judge," has gone Hollywood. 

She has signed with Hallmark for the making 

of her life story into a film, "Delinquent 

Angels," which will have its world premiere 

in Memphis next spring. Judge Kelley will 

go to Hollywood as a social technician for the 

production. 

City Council to Appeal 

Illegal Bingo Ruling 

CLEVELAND—Bingo, which Judge Frank 

J. Merrick of common pleas court recently 

banned as a violation of the state laws, has 

again reared its head, with the aid of the 

city council. The council lined up with bingo 

interests to appeal the court ruling, against 

the wishes of Mayor Thomas A. Burke. 

This angle developed as attorneys for Brook 

Park Post, veteran of foreign wars, won the 

right to argue as a "friend of the court" for 

the city in its appeal of Judge Merrick's ruling. 

Bingo is legally licensed in Cleveland provided 

the games are snpnsored by an organization 

for charity. Judge Merrick brought 

out evidence to prove that although it is a 

multimillion dollar business, less than 3 per 

cent ever is turned over to charity. He declared 

it was operated for private profit 

and hence "unconstitutional." 

Owosso Capitol Opened 

By Butterfield Chain 

OWOSSO, MICH.—The Capitol Theatre at 

Owosso was reopened Thursday night (16) 

following extensive remodeling by the Butterfield 

circuit. The event was in the nature 

of a civic celebration, with various leaders in 

attendance. 

The new Capitol was designed by C. Howard 

Crane and Associates, Detroit architects, 

and features a macotta front. Marquee was 

installed by Long Sign Co. 

Hamilton Zehrbach Named 

Again by lATSE Local 579 

MORGANTOWN, W. VA.—Hamilton Zehrbach 

has been re-elected president of lATSE 

Local 579. Also renamed were Raymond 

Sanders, vice-president; Alex Christy, secretary-treasurer, 

and Richard D. Herstine, busness 

agent. The local union represents all 

Morgantown theatres as well as a majority 

of the area drive-in theatres. 

NOISELESS 

POPCORN OILS 

POPCORN BAGS 

AUTOMATIC POPCORN CARTONS 

RUSH 

HOUR POPCORN 

GOLDEN HULLESS POPCORN 

SILVER HULLESS POPCORN 

Send for price list of our full line of 

popcorn supplies. 

PRUNTY 

POPCORN 

DIVISION 

620 North 2nd St. St. Louis 2, Mo. 

In our 77th year. 

BO November 25, 1950 93 

)FFICE : :

. Exploitation 

. . "Copper 

: November 

' 

^ 

' 

WEST VIRGINIA 

The Wheeling Symphony Orchestra presented 

a concert recently at the Virginia at 

Wheeling . for "The Sound 

of Fury" which premiered at the Wlreeling 

Victoria, was handled by Murray Roman. 

Irving Rubine, co-producer, attended the initial 

showing. The film was previewed in 

advance by Wheeling educators. Dick Weaver 

handled exploitation of the film when it 

was exhibited at the Palace at Huntington. 

. . . Movietone 

A Dutch oven cooking school was featured 

at a matinee in the Warner at Morgantown. 

The sponsor gave free gifts to those in attendance 

. . . Proceeds from the Lowell 

Thomas jr.. illustrated lecture at the Virginia 

in Wheeling November 22 went for the 

Civitan's aruiual Christmas party 

News films of the almost unbelievable 

shooting exploits of 16-year-old Earl "Rusty" 

Reed, Parkersburg High school, were exhibited 

for the first time in the area at Tommy 

Piatt's Main theatre in St. Marys. The news 

feature of Reed's shooting prowess was recorded 

by M. C. Cooke, cameraman. 

Jules Lippman Named 

TOLEDO—Jules D. Lippman, president of 

the Textileather Corp., has been elected 

president of the Northwestern Ohio Industrial 

council, nonprofit group named to promote 

better labor relations. 

^250 

NOW FOR THE FIRST TIME 

Every Theatre Owner Can Run 

OUR NEWEST PROMOTION 

"Make a slow night your best night" 

t tp theatre 

Write, Wire — Phoi 

2300 Payne Ave. 

Thirteen years oi successful theatre promotions. 

Sound financial background. 

Ref: American Bank Dun & Bradstreet 

Good News for the Small Town Exhibitor 

"Protect Your Investment" 

InvesUgate the possibilities of starting a PORT- 

ABLE 16mm ROUTE OF STORE ROOM THEATRES 

in your nearby communities. 

ALSO INVESTIGATE the possibilities of building a 

300 car 16mm DRIVE-IN THEATRE, complete with 

30x40 foot screen for $6,000.00. 

We rent or sell all makes of 16mm "arc" or 

"bulb" projection eqpt. We have the world's 

largest libraries from coast to coast. 100% availability 

on all 16mm sound film product on the 

market, such as "Fox. Universal-Inlernalional, Columbia, 

etc." Rental rates for full-length features 

with three shorts and serial. $7.50 & SIO.OO etc. 

For complete details and a copy of our latest 30th 

CKiniversary catalogue, vrrite to the following 

address: 

16MM PICTURES CO. 

A. I. St. Coir Box 310 Bockey. W. Va. 

Sound Truck Ban Upheld 

By Pittsburgh Court 

PITTSBURGH—Penn.sylvania state superior 

court gave antinoise campaigns a big 

boom a week ago when it upheld the right of 

a municipality to bar sound trucks from any 

of its streets. The court ruled it was not a 

violation of free speech or any other constitutional 

right to restrict the use of sound 

trucks. Judge W. Herber Dithrich, who wrote 

the unanimous opinion, said "it would be intolerable" 

if municipalities did not have such 

power. 

SPRINGFIELD 

JWrichael H. Chakeres, general manager of 

the Springfield Theatre Co., and Ray 

Prisz, chief booker for Chakeres Theatres, attended 

the two-day ITO convention in Cincinnati 

. . . State Manager John Huffman of 

the Majestic, reported that remodeling of 

his theatre has been completed. The foyer 

and lobby were redecorated and freshly 

painted and a new built-in water fountain 

was installed. 

Phyliss Hufford has returned from a week's 

honeymoon following her marriage to Richard 

Shay. She is the artist and layout expert 

for Chakeres Theatres . . . Francis Rafferty, 

Chakeres assistant booker, also spent 

a week honeymooning with his bride. 

New films were shown on Thanksgiving 

day at the Regent, Majestic, Fairbanks, Ohio 

and Princess . Canyon," showing 

at the State, out-grossed "The Petty Girl" at 

the Regent for the week . . . Remodeling of 

the Regent is still in progress. 

Drive-In Sues Lawyer 

SPRINGFIELD—The Stardust Drive-In on 

state Route 4, south, has filed suit in Clark 

county common pleas court here for a $15,000 

judgment with interest, costs and attorney 

fees against lawyer William E. Bailey of 

Springfield. The drive-in claims that it has 

been damaged by a wrongful attachment 

of some of its funds by Bailey last July 14. 

Named as party, defendant was the Standard 

Accident Insurance Co. of Detroit, which 

it is said issued an indemnity policy in connection 

with the attachment proceedings. 

New Marquees Installed 

DETROIT—Long Sign Co. is completing 

installation of four new marquees at the new 

.'ire and the remodeled United Artists in Detroit 

for the Krass and United Artists circuits 

respectively; the Capitol in Owo.sso for 

Butterfield circuit, and the Clinton at St. 

Johns for Cash R. Beechler. The latter is a 

V-type marquee with Wagner block letters 

:aid frames, with a porcelain finish and unusual 

flasher effect. 

Open Parking Lot to Public 

ST. LOUIS—The Baden Theatre in the 

north part of town has made its parking lot 

available to .shoppers during the daytime. 

Parking is free at night to patrons of the 

theatre. The parking lot was recently remodeled. 

It is black topped and is illuminated 

at night. An attendant is on duty at all 

times. 

Contract to Be Given 

For Variety Manor 

DAYTON—The recently incorporated 'V 

riety Manor for Children, named for t 

' 

Variety Club, soon will award a contn. 

for converting the former Canby home ht' 

into a treatment hospital for problem ch' 

dren between the ages of 7 and 11. The co 

will exceed $30,000. The Ohio welfare depaiment 

will allocate $100,000 for operation 

the hospital. This will be the state's fii! 

venture into the field of treatment for enji 

tionally upset children. 

More than a year ago the state welfs' 

department assured a group from the Dayti 

Child Guidance center that state furt 

would be available. However, actual openi' 

of the demonstration hospital depended up. 

Dayton providing the building, finding tj 

staff and forming a nonprofit corporatii 

to handle the funds. 

The Variety Tent agreed to provide $15,( 

toward remodeling the building, and t 

Community Chest allotted $18,000. The A 

Institute furnished the building, giving t| 

newly formed Variety Manor for Children^ 

ten-year rental-free lease on the Caa* 

home. The hospital will have 25 beds 

the second floor and the Child Guidar 

center will occupy the first floor. 

The trustees, recently elected, are: C; 

A. Copp, Harry G. Meenach, Harry S. Wln'^ 

Thomas H. Ryan, Huber W. Gillaugh, Hartf 

F. Demann, Judge Frank W. Nicholas, Roy 

Wells and Floyd Rasor. 

George Fleischman Dies ! 

TOLEDO—George Fleischman. 66, opei/ 

tor of the first nickelodeon here and forir; 

owner of a chain of three theatres in ttt 

city, died recently. He formerly owned Vi 

Atlas, World and State. The Atlas was ti 

first theatre to operate here with an adm' 

sion price of five cents. Tlie World nowf 

owned by Fleischman's brother Clarence, wA 

whom he was associated at one time. 


Theatre Co., Inc., Opelousas, La.— 

says: 

"For the past '20 years I have 





RCA SERVICE COMPANY. 


Camden, N.J. 

A 

94 

BOXOFFICE 

: 

25, I'd

• 

131 

I 

town 

/arners at Boston 

Ipens New Home 

BOSTON—The Warner exchange 

building 

Arlington St. last week celebrated comjetion 

of remodeling with a gala party host- 

|. by Manager Bill Horan. Coming in from out 

were Jack McCarthy of the Eric 

lihnston office; Norman J. Ayres, eastern 

istrict manager: Bernard Goodman, head of 

l-anch operations; R. A. McGaiire. chief 

iditor; Herman Goldberg, construction head, 

lid his assistant Alvin Rosenberg, and Her- 

|an Mayer, chief purchasing agent. Art 

lOger, Warner publicist, was in charge of the 

rty which was attended by over 100 instryites. 

Cancer Home Director 

Receives Variety Award 

BPV^ 

•The building, remodeled at a cost of $200.- 

0. is the last word in comfort and artistic 

^coration. It is completely air conditioned 

len to the huge shipping room on the first 

ior. Up one flight of stairs are the bookers 

isks, the salesmen's quarters, the office of 

•8 manager and the clerical department. 

'lere is a large recreation room on the first 

ioT. 

!.VIayor John B. Hynes formerly dedicated 

p new building at a ribbon-cutting 

remony attended by the entire staff before 

15 party got under way. The past seven 

imths the Warner exchange has been using 

fnporary quarters in the Metro Premium 

I'ilding on Church street. 

PRINGFIELD 

Vlevision is not going to mean the end of 

f interest in radio, any more than radio 

1 ant the end of recordings. Agnes Eckhardt, 

vll-known radio script writer, told the Noijnber 

meeting of the Springfield Motion 

Iture Council. "Television still is in its 

iancy. and we can't tell what it will be 

?'ear from now. because it is developing so 

i.iidly," she said. Miss Eckhardt was guest 

c honor at a luncheon following the meet- 

'loyd Fitzsimmons of the Loew's Boston 

cice was here conferring with Manager 

Cjrge E. Freeman of Loew's Poli on the 

a'ance campaign for "King Solomon's 

The entire front of the Victoria. 

Nies" . . . 

C.copee. has been refurbished with a new 

c t of bright yellow and red paint. Eugene 

i'lnikowski is manager. 

'he Broadway, scheduled to break into 

t concert world, had to postpone its plans 

«|:n the projected appearance of two Wagflj 

Series artists failed to materialize. Conf't 

on arrangements was the reason. The 

li:se, however, still will act in the capacity 

p.ined for it by Western Massachusetts 

Tatres. Inc., when a touring company of 

Boheme" makes a one-night stand there 

C ember 5. 

lected to Legion Post 

iREENFIELD. MASS. — Herb Brown, 

o'er and operator of the Victoria Theatre 

h ;. has been elected commander of the 

L it. John J. Galvin Legion post.

. . . Robert 

. . William 

— 

— 

— 

STAR IVIEETS EXHIBITORS—Gertrude Lawrence, starring in "The Glass 

Menagerie," is shown above with the Zeitz Bros, of New Bedford, theatre circuit 

operators, at a recent press party in Boston given by Warner Bros. Left to right: 

Morton Zeitz, Harry Zeitz, Miss Lawrence and Fisher Zeitz. The party was given 

at the Copley-Plaza hotel. 

FALL RIVER 

/Changes have been made in the two daily 

performance schedule at the Capitol and 

Center, both Nathan Yamins houses, following 

a one-month trial run. The plan was 

not satisfactory because it is difficult to alter 

the habits of filmgoers. Patrons apparently 

prefer to walk into a theatre anytime after 

noon to see a show and frown upon the 

restrictions of a 1:30 and 7:30 schedule, it 

was said. The two-a-day show was adopted 

as an experiment. Performances at the Capitol 

are continuous on Wednesdays, Saturdays 

and Sundays. Two showings a day are retained 

on the remaining days. Showings at 

the Center are continuous from 12 noon 

every day. 

John Ironfield is new projectionist at the 

Academy. He was transferred from the Capitol, 

and succeeded the late Thomas Burke. 

. . . The 

Also new in the Academy projection room is 

Charles Sullivan, transferred from the Center 

Zeitz. brother of General Manager 

Carl Zeitz of the Zeitz Theatre chain, 

also engaged in the motion picture business, 

has moved into his new home 


tn Coaling and Masking Paint. Proniiil Sliiiimcii 

DRIVE-IN THEATRE MFG. CO. KS«c'irv 

Academy bowling team is striving to win the 

Merchants league championship. It now occupies 

second place in the league with a 

few extra pins to go. 

Thousands of balloons poured from the 

heavens onto greater Fall River recently to 

distribute free ducats in connection with the 

showing of "The Milkman" at the Academy. 

The "bombing" was done by a plane from 

the Reise dairy in a tieup with the Academy 

management. The stunt was entitled Free 

Pass Air Raid. 

The musicians Local 216, which provides 

orchestras for local theatres, recently reelected 

Alcide H. Breault for his 16th consecutive 

term as president. Also elected were 

Edward J. Gahan, secretary-treasurer: 

Everett D. Chapman and Charles E. Russell, 

auditors, and Morris Swerling and Charles 

E. Russell, examining board. 

Turkeys were the special pre-Thanksgiving 

giveaways at the Capitol, Park, Strand and 

Royal . S. Canning, personal 

consultant to Nathan Yamins, was present 

at the Boys Club of America meeting held 

recently in Taunton and at which many 

workers received Keystone awards in recognition 

of their work in behalf of boys 

clubs. 

NEW HAMPSHIRE 

"Theresa E. Richer, theatre cashier for the 

State Operating Co., which operates Manchester's 

leading film houses, was married 

to Marvin J. Francis in a double ring ceremony 

at St. Anne church in Manchester. 

The bridegroom is a graduate of the Institute 

of Arts and Sciences and is a veteran 

ot World War II. 

The final show of the season was held 

at the Manchester Drive-In in the Grenier 

Heights .section November 18 . . . Billy B. 

Van. Broadway and film comedian of a 

generation ago, died at Carrie F. Wright 

hospital recently. He was about 80 years old. 

ffe came to New Hampshire a number of 

years ago after more than 40 years before 

the footlights and camera. He established a 

film studio in this area. 

Boston Trade Spotty; 

Two Bills Gain 120 

BOSTON—Spotty business was chalked u 

by local theatres last week. "All About Eve 

and "American Guerrilla" led the field. Bot 

will hold over. Other spots were average c 

below. 

1, 

(Average Is 100) !; 

-.oior—Harriet Craig (Col), 2nd wk _. {1; 

Boston—The Mlkman (U-I); Headline (Mono) (|; 

Exeter Street—The Rocking Horse Winner (U-1); II 

Jacqueline Misbehaves (Ellis). 3rd wk 

ij, 

Memorial—All About Eve (20th-Fox), 2iid wk i;(, 

Metropolitan—Breakthrough (WB); Blue Bustsn 

(Mo 

and Fenway American Guerrilla la 

PhiUppines (20th-Fox) _ li 

the 

late and Orpheum—Two Weeks With Love 

(MGM): Dial 1119 (MGM) 

New Haven First Runs Paced 

By 'Breakthrough' at 118 

NEW HAVEN—Best business in town we 

at the Roger Sherman with "Breakthrough 

and "Blues Busters." Second week of "A 

About Eve" and "The Next Voice Yo 

Hear . ." was good at the Bijou. 

. 

Bijou—All About Eve (20th-Fox); The Next Voice 

You Hear . . . (MGM), 2nd d t wk ...1( 

• 

College—Dial 1119 (MGM), Farewell to Yesterday 

(20th-Fox) 

K 

Loew's Poll-Harriet Craig (Col); Eye Witness 

(ELC) 

U 

Paramount Tripoli (Para); Casino to Korea 

(Para) -... Î 

Roger Sherman Breakthrough (WB); Blues 

Busters (Mono) 1: 

'Where Danger Lives' Paces 

Hartford With 140 

HARTFORD — A good downtown grosse 

was "American Guerrilla in the Philippines 

Allyn—The Men (UA); Miss Pilgrim's Frogiau 

(Rep) -- !, 

Center—Without Pity (Lux); Flight Into Franca : 

(Lux) 

' 

E. M Loew—Between Midnight and Dawn (Col); 

Pygmy Island (Col) - II 

Palace—All About Eve (20th-Fox); The Next Voice 

You Hear . . . (MGM), 2nd wk ...l' 

Poli—American Guerrilla in the Philippines (20th- 

Fox); Bomba in the Hidden City (Mono) K 

Regal—Breakthrough (WB); Modern Marriage 

!' 

(Mono), 2nd wk 

Strand—Where Danger Lives (RKO); Blues Buslm | i 

(Mono) - 

L. D. GUIUKY I'lisidont, Jan 

Theatre Co., Inc., Opelousas, La.— 

says: 






RCA SKRVICK COMPANY, 

INC., Radio (Corporation of America, 

Camden, N. J. 

96 BOXOFFICE 

: 

: November 25, 19. 

4

will hold its 

^^rtnual Convention 

at the 

COPLEY PLAZA HOTEL 

on 

December 5, 1950 

ACTIVITIES CONSISTING OF 

Business Meetings — Film Clinics 

Open Forum on Trade Problems 

Cocktail Party - Luncheon 

Banquet — Reception to the Stars 

REGISTRATION ONLY SI 0.00 

MAKE YOURS NOW 

yURlTh 

INDEPENDENT EXHIBITORS. INC. 

36 Melrose Street 

Boston 16, Massachusetts 

Telephone: Liberty 2-9144 

JOFFICE : : November 25. 1950 

97

. . . Berthina 

. . . Eddie 

. . Lou 

. . Ray 

. . 

. . . Ray 

. . . Tony 

. . Clayton 

. . Dave 

. . The 

: November 

BOSTON 

John H. Kilduff has joined the booking staff 

at Screen Guild under Al Swerdlove, manager 

. . . Joe Cifre. Inc.. has installed new 

Motiograph sound and projection with Voice 

of the Theatre speakers at the Community 

Playhouse, Wellesley Hills, operated by Leslie 

Bendslev. The old equipment was ripped out 

after the Saturday evening show with the 

new installation in order for the Sunday 

matinee. 

Harold Davidson of Sound Engineering 

Service has contracted with Julian Rifkin 

for sound service at the Wareham and 

Quintree drive-ins for 1951. Tom Walas' 

Airline Drive-In in Chicopee Palls is also 

under service to Sound Engineering. 

G. L. Carrington, president of Altec Service 

Corp., and C. S. Perkins, eastern division 

manager, attended the Acoustic society gathering 

at the Statler hotel recently and remained 

to conduct a meeting of New England 

Altec Service inspectors for a general 

discussion of problems, particularly the government's 

instructions on electronic supplies 

and metals. 

Frank Barrett has been appointed head 

shipper at Warners, replacing the late Fred 

Allen. His a.ssistant is Fred Katz, who recently 

married Rhoda Levitan of Brooklyn 

Hood has joined the clerical 

staff at Affiliated Theatres after a stay at 

Independent Exhibitors, Inc.. working on the 

annual convention to be held December 5 

at the Copley-Plaza. She spent the past four 

years in Japan with the army central exchange. 

Ernest Warren, Warren Theatre, Whitman 

and his wife returned from a week visiting 

friends in Portland and Freeport, Me. They 

were house guests of Lester and Kathleen 

Hughes of the Nordica Theatre in Freeport. 

Their daughter Barbara is a student at Centenary 

university, Hackettstown, N. J. . . . 

Marlin Piper and Irving Promisel have 

switched managerial positions in the Graphic 

circuit with Piper now at the Regal, Franklin, 

N. H., and Promisel at the Camden, 

Camden, Me. 

Spero Latchis, general manager of the 

Latchis circuit and one of seven members 

of the Panarcadian hospital board in Greece, 

attended a meeting in Washington with 

Greek war relief agency and EGA representatives 

. . . The 20th annual dinner dance and 

installation of officers of the Lieut. A. Vernon 

Macaulay Post 270 of the Legion was 

held at the Vendome hotel. The new officers 

are William P. Dooley, commander; 

William L. Shaw, senior vice-commander; 

Albert F. Thomp.son, junior vice-commander; 

Melvin H. Davis, adjutant; Harrington B. 

Wyand, finance officer; John T. Farrell, 

chaplain; William M. Lynde, sergeant at 

arms, and Mark Jeffrey and Joseph A. Furbush 

jr., service officers. 


DRIVE-IN THEATRE MFG. CP. kS.,';,*.'.;;. 

Edward M. Fay Elected 

C&F Theatre Chairman 

PROVIDENCE—Edward M. Fay was elected 

chairman of the board and J. J. O'Leary was 

named president at a meeting of the board 

of directors of the C&P Theatre Co., held 

recently in New York City. Willard Matthews 

was named general manager. 

The company operates the Majestic, Fays 

and Carlton theatres in this city. 

Fay, dean of Rhode Island showmen, is 

well known throughout the east, not only for 

his zealous interest in all matters pertaining 

to the theatre, but for his active participation 

in civic and charitable projects. He 

headed the Rhode Island Jimmy fund campaign 

which recently raised over $38,000 for 

the Children's Cancer Research Foundation, 

Boston. 

Bette Davis, Gary Merrill 

Visit in Hartford, Conn. 

HARTFORD—Mr. and Mrs. Gary Merrill 

of Hollywood were recent Hartford visitors. 

The couple, known as Gary Merrill and Bette 

Davis on the screen, visited Merrill's father, 

B. Gary Merrill, a Hartford insurance executive, 

while en route back to Hollywood 

from a northern New England vacation trip. 

HARTFORD 

pifty theatre people attended a dinner given 

for Assistant Manager Lee Feigin of the 

Palace, prior to his November 19 wedding to 

Cynthia Levy of Hartford. The couple left 

on a New York honeymoon. In charge of 

the dinner were Lou Cohen, Norm Levinson, 

Jim Doran, Fred Greenway, Roland Fortier 

and Rube Lewis . Brown, advertisingpublicity 

chief, and Morris Mendelsohn, head 

of the legal department of Loew's Poll New 

England Theatres, visited here. 

Mabel Kaplan is new cashier at E. M. 

Loew's, succeeding Mary Barrett, resigned 

Phillips, former chief of the 

service staff at the Allyn, now is reported 

with a tank unit of the 43rd infantry division 

. . . Ben Rosenberg, district manager 

of New England Theatres, was in Hartford. 

Gus Schaefer, treasurer, Hartford Theatre 

circuit, was a Boston visitor . . . George 

Smith, purchasing manager, and Hugh J. 

Campbell, Central manager, went to Niantic 

for their last fishing trip of the season . 

Mrs. Henry Boehm. wife of the State Theatre 

advertising manager, has returned home after 

an operation at Hartford hospital . . . Joe 

Blaufox, Columbia exploitation man working 

on "Between Midnight and Dawn," got quite 

a bit of newspaper plugging on the fact 

that the new police drama is "really the 

first picture to come out of Hollywood to 

glorify the cop instead of making him appear 

a flat-footed stupe." 

Fred Greenway, manager. Loew's Poll Palace, 

is observing his tenth year as manager 

of that downtown first run . Wylie 

of Wylie Entertainment Service, New Haven 

film booking concern, was in town, conferring 

with Maurice Greenberg. owner of the 

Center. 

NEW HAVEN 

^Congratulations to Joseph Adorno of tj 

Middletown Adorno interests on his r 

election as state treasurer . . . Attending tl 

Motion Picture Pioneers dinner in New Yo 

recently were Ben Simon. 20th-Fox ma 

ager; John Pavone. Monogram manager; B. 

Elliano, Walnut Beach exhibitor; Barn 

Pitkin, RKO manager; Harry F. Sha 

Loew's Poll division manager, and Mich: 

Tomasino, former exhibitor here. 

Norman Ayers, Warner eastern dlstr^ 

Lou Astor, Columt 

manager, was in . . . 

home office, and I. H. Rogovin, Boston di 

. 

. 

. 

trict manager, also were visitors on the Re 

Zimmerman of the Broadbro 

became general manager of the 354-se' 

Princess, Rockville, formerly operated 

Knight & Bassett Howard ai 

Lawrence, Fishman circuit houses have 1 

creased dish giveaway days from Wednesd 

only to Tuesday and Wednesday, and ha' 

switched from three changes a week to t'' 

a week Squire, former 20th-F 

salesman here, was in from Westerly, R. 

, 

where he now is in the manufacturing bu: 

ness Eastman, eastern sa!; 

manager of ELC, dropped in on Filmrow k 

did Hugh Maguire, RKO office manag'' 

back on the job after surgery. 

Lucy Zlotkowski Baransky, U-I cashier t 

many years, is mother of a baby daught 

Massella. who was at the P, 

here for four years, and at the Bijou pri' 

to his service in the army, has been Su 

pointed to the managership of the Pala., 

Meriden, follow'ing the resignation of Mol 

Stickles . . . Following the death of Robtf 

B. Hamilton, manager of the Palace, Nc 

wich, after a long illness, John Petroski, & 

sistant at the Garde, New London, has be 

Palace manager, while William Cochran., 

newcomer to the Warner ranks, goes in 

the New London house. 

r 

I 

..mA 

Mi 



Penna. —says: 





patrons." 




Camden, N. J. 

98 BOXOFFICE 

: 

25, 19

VB 

' 

' 

— 

— — 

Saskatchewan Ass'n 

Renames G. R. Miller 

SASKATOON, SASK.—G. R. Miller of 

ffynyaiA was re-elected president of the 

Saskatchewan Motion Picture Exhibitors 

liss'n in a meeting held at the Bessborough 

'lotel here recently. J. D. Watson of Regina 

,vas named vice-president and Hilliard Gunn, 

lormerly of Winnipeg and now manager of 

he Met, Regina, was named secretary-treasjjer. 

The new board of directors elected follows: 

'>. 

W. Mahon, Prince Albert; G. M, Miller. 

'Celvington: H. A. Bercovitch, Regina; Walter 

'•yle, Rock Glen; P. J. Lundholm. Swift 

;urrent; F. Padkoner, Tisdale; H, S. Humhries, 

Grenfell; W. E. Winterton. Saska- 

3on; W. J. Johnson, Yorkton; J. Tivvy. 

'loose Jaw; Miss M, Durham, Shaunavon; 

/illiam Popham, Saskatoon, and Duane Mc- 

';enzie, Estevan. 

C. C. Williams, provincial minister of labor, 

jive a short address on his recent visit to 

le Canadian censors meeting in Toronto. 

,iOrne B. Cogger, Dominion Sound, spoke on 

16 history of sound and sound service. Rich- 

:d R. Huston of the same firm spoke on 

:oustics as applied to theatres. Pred Kreuger 

' 

Refrigeration Engineering gave a short 

Idress on air conditioning. Mrs. Praser 

3gan of Saskatoon delivered a talk on the 

|;tivities of the Children's Film Library comittee 

in that city. 

C. K. Murchison, theatre administrator. 

IS present during the meetings, as was 

r. Androchowicz, inspector of theatres. At 

1 informal banquet in the evening, speakers 

eluded Mayor Mills and Fire Chief Lemion 

Saskatoon, C. R. Davidson of Regina, Dave 

miel of Dominion Sound Equipment, Winpeg, 

and Syl Gunn, Winnipeg manager for 

iramount. 

Bill Winterton looked after hotel accom- 

3dations and banquet, while Bill Popham 

is in charge of entertainment. Visiting ex- 

Ditors were guests at the Capitol and Tivoli 

the screening of "Farewell to Yesterday" 

d "They Were Not Divided." 

VINNIPEG 

iking advantage of the fact that the Joe 

Palooka comic strip appears daily in the 

'nnipeg Tribune, Ernie Diamond, manager 

I 

the first run Bijou, arranged for 350 

bune carrier boys to see a screening of the 

Ijst Palooka picture, "The Big Fight." As 

ih boy entered the theatre, he was greeted 

I sonally by Diamond and handed a box of 

I icorn on the house. A large four-column 

' .s shot of the boys standing in front of 

t Bijou awaiting entry was published in 

t 

Tribune, thereby garnering a very large 

£ 3unt of extra special publicity for the 

s wing of the picture. 

iUn men making the special trip east to 

s the Winnipeg Blue Bombers play Tor 

to for the Grey cup finals included Sam 

Eirtz, Grand; Richard Miles, Western The- 

*l's; Lew Miles, Cardinal Films; Mesho 

1'Ier, Dominion, and Bob Hurwitz, Main 

S et Pool. 

B' 

OFFICE : 


Winnipeg Exchanges 

To Go on COD Dec. 1 

Winnipeg—Exhibitors in tills area were 

taken by surprise wlien they received 

registered letters from the Winnipeg Film 

Board of Trade outlining the distributors' 

new COD policy commencing December 1. 

The letters asserted the new arrangements 

"are in no way to be construed as 

a reflection upon the pleasant relationship 

that has been enjoyed in the past 

in dealing with exhibitors, and the adoption 

of the new ruling that is part of our 

contracts is only in keeping with good 

business practice." Accordingly, distributor 

members of the Film Board of Trade 

wish to advise that payment for film 

must be received in advance of the shipping 

date of the film concerned in accordance 

with Clause 3 appearing in all 

Canadian exhibition contracts. 

The announcement states further that 

"the only alternative to prepayment or 

COD shipment would be to place a bond 

or cash deposit with each film company 

with whom the exhibitor does business 

as a guarantee against film shipments." 

No mention was made of percentage 

minus guarantee pictures and their 

method of prepayment. 

'Canyon' Scores 130 

As Toronto Leader 

TORONTO—Paramount's "Trio" held over 

for a fourth week at the Odeon Hyland and 

other city holdovers were "All About Eve" in 

a third week at the University and Nortown, 

"Summer Stock" at Loew's and "Let's Dance'' 

at Shea's, both for a second week. The best 

grosser among the new pictures was "Copper 

Canyon" at the Imperial. A vaudeville 

bill helped "Dial 1119" at the Uptown. 

(Average Is 100 

Biltmore—Edge of Darkness (WB), reissue; Boy 

From Indiana (EL) 95 

Fairlawn—Mister 880 (20th-Fox), moveover ilO 

Hyland—Trio (Para), 4th wk SO 

Imperial Copper Canyon (Para) 130 

Loew's—Summer Stock (MGM), 2nd wk lit) 

Odeon—Destination Moon (EL) 115 

Sheas—Let's Dance (Para), 2nd wk ICO 

r.voli and Capitol—No Way Out (20th-Fox); 

Sunday Dirmer ior a Soldier (20th-Fox), reissue.lOS 

University and Nortown—All About Eve (20th-Fox), 

3rd wk 100 

'Jptown—Dial 1119 (MGM), plus vaudeville 130 

Victoria and Eglinton—Joan of Arc (RKO) 105 

Cold Booms Winnipeg Btisiness; 

"Flame and Arrow' Excellent 

WINNIPEG—The coming of winter hasn't 

been too strenuous so far. reflecting in 

healthy receipts in this city's 45 houses. 

"The Flame and the Arrow" did excellent 

at the Capitol and moved over to the 

Gaiety for a second downtown run. The 

Marx brothers in "Love Happy" drew very 

strong at Dave Rosemount's Garrick. Harry 

Gray was having exceptionally good business 

at the Lyceum with Columbia's "711 

Ocean Drive." 

Capitol--The Flame and the Arrow ( WB)....Excellenl 

Gaiety—Copper Canyon (Para), 2nd d. t. wk Good 

Garnck Love Happy (UA) 

Very good 

Grand—Father Is a Bachelor (Col): Triple 

Threat (Col) Very good 

Lyceum—711 Ocean Drive (Col) Very good 

Met—Dark City (Para) _ Good 

Odeon—The Desert Hawk (U-I), 2nd wk Fair 

E 

Manitoba Exhibitors 

Condemn Buck Night 

WINNIPEG—More than 50 members of the 

Manitoba Motion Picture Exhibitors Ass'n 

attended a special general meeting at the 

Marlborough hotel Monday (13). H. A. 

Bishop was present on behalf of Famous 

Players, and Harry Hurwitz on behalf of 

Odeon Theatres. 

Incumbent directors and officers were reappointed 

for the balance of the year: Mesho 

Triller, president; S. R. Miles and D. Rothstein, 

vice-presidents: R. D. Hurwitz. treasurer, 

and B. K. Beach, secretary. Resident 

directors: H. A. Morton, E. A. Zorn, I. Triller, 

B. H. Sommers and H. Prygrocki. while nonresident 

directors are S. Pearlman. Flin 

Flon; O. J. Lowe. Cartwright, and Mrs. M. 

Hay, McGregor. 

The meeting unanimously endorsed the 

national motion picture council's action in 

writing, C. D. Howe pledging the support ol 

the industry to the people of Canada and 

the government in the peacetime defense 

program. 

Heated discussion took place concerning 

drive-in theatres, mainly around objections 

to the use of Buck night as being detrimental 

to the business as whole. Representatives 

from smaller subsequent run theatres 

pointed out that this kind of selling, where 

in some cases a whole truckload of patrons 

was admitted for $1, is definitely an unfair 

trade practice. The matter was left in the 

hands of the directors to see that the Film 

Board of Trade and the individual distributors 

be notified of the seriousness of this 

offense. It was suggested that exhibitors refuse 

to play any picture which has been 

used at a drive-in on a Buck night. 

Mesho Triller and S. R. Miles were appointed 

to represent Manitoba at the forthcoming 

meetings of the National council in 

Toronto. 

Harold Bishop, reporting on public relations, 

said that Winnipeg area theatres had 

turned over to the Manitoba blood relief 

fund approximately $12,000, and that nationally 

a sum in the vicinity of $40,000 had 

been raised. Two new members were introduced 

to the assembled exhibitors, BiU 

Minuk, Corona. Weston, and R. Buschau 

Rose. Plumas. 

Trio/ Stage Acts Draw Big 

In Slow Vancouver Week 

VANCOU'VER—Business at many first runs 

was down from normal, although drive-ins 

in this territory are closing for the winter 

and presenting no competition. A bright 

spot in the way of grosses was at the Odeon 

Hastings where Roy McLeod, manager, ran 

a stage show and sold it well enough to 

bring the houes to near capacity. 

Capitol—The Toast of New Orleans (MGM), 

9 days Fair 

Cmema—Broken Arrow (2ath-Fox); Our 

Very Own (RKO), 2nd d t wk Average 

Dominion Copper Canyon (Para); Happy 

Land (20th-Fox), 2nd d. t. wk.. Fair 

Odeon Hastings—Four Days Leave (IFD), 

plus stage show Excellent 

Orpheum—Tripoli ( Para) Fair 

Paradise—Hell Ship Morgan (Col); Daring 

Desperadoes (Para), revivals Moderaie 

Plaza and Eraser-Love Happy (UA); The Baron 

oi Arizona (IFD) _ Fair 

Strand—Trio (Para), 2iid wk Good 

Studio On Approval (EL) Fair 

Vogue So Long at the Fair (EL) Fair 

99

. . wiring 

. . when 

. . condensers 

: November 

E 

SHOW GOES O 

with Dominion Sound Equipments Se'^vi'te 

WHAT is 

Dominion Sound Service? 

Dominion Sound Equipments Limited is an organization set up more than 

twenty years ago to service sound equipment in Canadian theatres. It is an 

affiliate of the Northern Electric Company, who realized the need for a National 

Theatre Service when they were installing the equipment in 

Canada's first 

sound-equipped theatre. 

WHAT is 

a National Theatre Service? 

A National Theatre Service should be prepared to service theatres, anywhere 

in Canada, efficiently. It should provide specially-trained personnel, complete 

equipment service for regular and emergency calls, it should be efficiently 

geared to the needs of your theatre, regardless of the make of your sound 

equipment. DOMINION SOUND EQUIPMENTS LIMITED brings you just this 

kind of service. 

What ADVANTAGES does Dominion Sound Service 

offer YOU ... the Exhibitor? 

More than twenty years laboratory and field experience of 

our engineers and personnel is your guarantee of the 'Know-How' 

necessary to give consistent, high-quality maintenance and repair service to 

your theatre sound reproducing equipment. There is no substitute for experience 

. . ours started with the First sound-equipped theatre in Canada! 

The guarantee that the show will go on — Sound equipment deteriorates 

with age . . . tubes become weak . 

burn out . . . transformers 

need replacement . 

must be checked . . . DOMINION 

SOUND SERVICE is the guarantee that your sound quality will not suffer 

through neglect. It also proves to your customers that you are giving them 

the best value for their money. Emergency Stocks totalling in value more 

than $50,000 maintained at strategic points throughout Canada for immediate 

shipment as you need them . 

you need them most! This is our 

assurance that your sound equipment will always be in working order . . . 

your box-office always open for business. 

100 BOXOFTICE 

: 

25. M

Two EXCLUSIVE features of Dominion Sound Service: 

TECHNICAL AND ENGINEERING KNOWLEDGE received direct from 

the world's greatest names in sound; Northern Electric Company Limited; 

Bell Telephone Laboratories; Western Electric Company Inc.; Westrex 

Corporation; R.C.A. Victor Company Limited; Radio Corporation of America; 

Electrical Research Products Inc.; and Altec Service Corporation. 

FIELD SERVICE INFORMATION gathered from more than 12,000 

theatres, located in all parts of the world and using many makes of sound 

equipment. 

DOMINION SOUND also maintains a membership in the technical staff 

of the Academy of Motion Picture Arts and Sciences in Hollywood. The 

Academy has established a high standard of recording. Dominion Sound 

is provided with first-hand information on performance standards to enable 

its service men to adjust sound equipment for the best possible reproduction 

of the latest recording techniques. 

THIS IS DOMINION SOUND SERVICE- 

IT 

ADDS UP TO BETTER VALUE FOR YOUR SERVICE DOLLAR 

DOMINION SOUND EQUIPMENTS LIMITED 

General Offices: 

Montreal 

Branch Offices: Halifax - Saint John - Quebec - Toronto - Winnipeg 

Regina - Calgary - Edmonton - Vancouver 

Representatives: Sydney - Ottawa - Hamilton - Windsor - North Bay 

NORTHERN ELECTRIC AND RCA SOUND EQUIPMENT - CENTURY AND 

distributors 

for: 

MOTIOGRAPH PROJECTORS - ASHCRAFT AND STRONG ARC LAMPS - 

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NATIONAL THEATRE SERVICE 

AtOI//ES are better than ever — with Dominion Sound Service 

I 

XOFFICE : : November 25, 1950 101

mmmm 

. . "The 

. 

. . Bernard 

. . Les 

. . The 

j 

TORONTO Ontario Liberals Veto OTT AW A 

rêneraX Manager Frank H. Fisher has leported 

ihat Morris Diamond, formerly 

of Winnipeg, has gone to the Toronto office 

of Eagle Lion as sales representative and 

assistant to Joseph McPherson ... A dainty 

visitor to the Royal Winter fair. Toronto, 

was Wendy Barrie. Hollywood actress . . 

The government has offered to buy the collection 

of military badges of Gordon Gregory, 

assistant manager of the International 

Cinema here. 

Dr. C. B. Joliffe, executive vice-president 

of RCA Laboratories, Princeton. N. J., delivered 

a talk on television before the Royal 

Canadian institute recently . . . 

Frank 

Vaughan. general manager of Monogram of 

Canada, has returned to his Toronto office 

after a three-week business tour of western 

Canada. 

Protest Army Film Shows 

YARMOUTH, N. S.—Exhibitors here are 

complaining against the showing of films to 

the public by the reserve army. Exhibitors 

feel the practice is unfair to theatres. 


Sea our NEW Junior In-A-Car Speaker. Uiisur|ias< 

laitliful reproduction. Can be tuned to suit tlii 

Priced so tlial the smallest Ori»e-lii can use 

Junction Bo« can he mounted on II/2" or 2" pipe. 

DRIVE-IN THEATRE MFG. SO. ,^'S'c^. 

Fight on Ticket Tax 

TORONTO—The general convention here 

of the Liberal party of Ontario rejected a 

proposal of the resolutions committee which 

called for the abolition of the 15 per cent 

amusement tax inaugurated by the Conservative 

government. 

In this declaration of policy, the Liberals 

virtually supported their political opponents 

in the maintenance of what is officially 

known as the hospitals tax act and provided 

no hope for the theatre proprietors in Ontario 

for ticket tax i-elief. 

Delegates also voted down a proposal for 

the legalizing of sweepstakes to help hospitals 

and other social services. This was 

taken to mean that the legislative opposition 

would not favor the recognition of lotteries, 

including bingo games, in the name 

Manager Len Bishop of Toronto Shea's was of charity. 

winner of second prize in the Digest showmanship 

contest with his campaign on "Tea 

for Two" Mozart Story" was presented 

at the Centre, an independent house 

Verdun Theatre Dispute 

. 

Goes to Superior Court 

at Peterboro, under the auspices of the Imperial 

Order, Daughters of the Empire, an 

MONTREAL—A minor tempest over a proposed 

theatre in Verdun blew into superior 

organization which has worked for the improvement 

court last week (14i with Angelo Bartuccio. 

of film standards. 

merchant, raising serious objections to the 

Dudley Dumond of the State has followed building. He asked the Verdun council cancel 

Aubrey Lent of the Park as the president of resolutions providing for the issuance of a 

the 20th Century Theatres Toronto Managers 

club, which sponsored a benefit in the tractor be ordered to discontinue work on 

building permit and the promoters and con- 

Victory recently to aid the Variety Village the venture. 

vocational school where 27 boys are now enrolled 

In his petition, Bartuccio said that two re- 

. . . George Altman, representative for quests have been made by Seagram Construc- 

Hallmark, has granted Canadian distribution tion Co. for permits to build the theatre. An 

rights to International Film Distributors for original petition was signed by Alderman 

Hallmark release. The first, "The Prince of Joseph Lareault. owner of the proposed site 

Peace," played as a roadshow at the Capitol on Church avenue, but after objections had 

in Peterboro starting November 20 at prices been raised by the Standard Amusement Co., 

of 40 and 50 cents. 

owners of another Verdun Theatre, a second 

request was made over the signature of Leopold 

Lareault. son of the alderman. 

The second request was granted by the 

Verdun council. 

Bartuccio contends that another theatre on 

Screens — Arc Lamps — Rectifiers — Lenses — Carbons — Theatre Chairs 

J. M. RICE & CO. 

202 Canada BIdg. Winnipeg, Manitoba 

Phone 25371 

Everything For Your Theatre 

COMPLETE SOUND 

SYSTEMS 

An Expert Repair Department 

pecause television has hit the Internationa 

Baseball league club at Jersey City, N. J. 

the franchise is expected to be transferred b;, 

the parent New York Giants to Ottawa when' 

it would be under the management of T. F 

Gorman, local impresario. Ottawa theatri 

managers are watching developments in thi 

deal with some misgiving . Jefferies 

capable young manager of the 20th Centur; 

Nelson, has been ordered by his physician t. 

relinquish his duties for a health reason . . 

After a stay in hospital. Don K. Watts ha 

returned to his post as manager of the Ot 

tawa Rideau and is once more feeling fit 

particularly because "So Young, So Bad, 

held over for a third week. 

Because of booking commitments. Manage 

Gord Beavis of the Odeon transferred "Bios 

soms in the Dust" to the Glebe after it hai 

played to excellent business for a week. Man 

ager Jack Gibson of the Glebe was also bus 

cooperating with the Ottawa Film society ii 

staging a club matinee which featured "Raz 

zia," 

a German film. 

Manager Ernie Warren was elated becausj 

"The Happiest Years of Your Life" was heli 

over a fifth week at the Little Elgin . . . j\ 

trade visitor was Ken Reason of the Geners 

Theatre Supply Co.. Toronto . 

Kings 

ton Film council staged a two-day showing C; 

the Briti.sh feature, "Great Expectations" a\ 

part of its season's series. The next engagej 

ment on December 5, 6 will have "The Pearf 

on the screen. 

MONTREAL 

'Dene Dary and Patricia Roc, internationii 

film artists, arrived by plane recent^ 

from Paris to be present at the premiei 

. . . "They Were Not D; 

of their Fi-anco-Canadian film, "Son Copain. 

at the St. Denis 

vided" is creating a record with eight week 

Church avenue will constitute a "public nuisance," 

bringing more traffic to "a main 

at the Avenue . . . F. Gagne, owner of A 

Fil de I'Eau Cinema in Oka, visited Filirj 

artery now badly overloaded." He also 

row . 

Goodman. New York, heai 

charges the resolution granting the permit 

of the personnel department, and R. A. Mi; 

was illegal because Alderman Lareault, being 

Guire. head auditor of Warner Bros., we> 

"an interested or presumed interested person," 

had no right to vote for it. Justice 

in town with H. M. Masters of Toront 

Canadian general manager. 

E. Fabre Surveyer granted the construction 

firm's request to contest the proceedings 

in writing. 

Sam Kunitsky. manager for UA here, spei. 

a few days in Granby and Sherbrooke . 

.j 

Angela Macera, cashier at Columbia, ar 

nounced her engagement on her birthdaj 

November 11, and received gifts from tl, 

staff, including a bone china cigaret bfl 

and ash tray and a bone china vase ornimented 

with porcelain flowers. MildKi 

Capell, secretary to Manager I. Levitt, alij 

received a birthday gift of an individuj 

bone china cup and saucer. 

The Danish film, "Shaped by Danisi 

Hands," exhibited at the Museum of Art 

described the Danish ceramic industry. £;• 

hibited at the same time was a film of tli 

Canadian ballets festival at Winnipeg 

Jacques Helian and his 28-man orchestra, tl; 

most famous in Paris, is giving four pe: 

formances daily at the St. Denis during tlj 

presentation of "Son Copain." 

102 

BOXOFFICE 

: 

: November 25,

DXOFFICE BAROMETER • EXHIBITOR HAS HIS SAY 

MATURE CHART • REVIEW DIGEST • SHORTS CHART 

fORTS REVIEWS • FEATURE REVIEWS 

BookinCruid 

• EXPLOITIPS 

BOXOFFIC 

FIRST RUN REPORTS 

This chart shows the records made by 

pictures in five or more of the 21 key cities 

checked. As new runs are reported, ratings 

ore added and overages revised.

: 

Nov. 

"EXHIBITOR HAS HIS SAY 

ABOUT 

PICTURES 

Just as the Barometer page shows first run reports on current pictures, this 

department is devoted for the most part to reports on subsequent runs, made 

by exhibitors themselves. A one-star contributor is new, two stars means the 

exhibitor has been writing in for six months or longer, and a three-star contributor 

is a regular of one year or more. All exhibitors welcom.e. Blue Ribbon 

pictures are marked thus it. 

COLUMBIA 

Convicted (Col) — Broderick Crawford, 

Glenn Ford, Millard Mitchell. This is not a 

bad picture. Friday was average but Saturday 

faded away. It was doubled with "Rookie 

Fireman" but they failed to make the grade 

on the weekend. Business was off about 15 

per cent. Played Fri., Sat. Weather; Cold 

and overcast.—Don Donohue, Novato Theatre, 

Novato, Calif. Small town and rural patron- 

Fortunes of Captain Blood, The (Col)—Louis 

Hayward, Patricia Medina, George Macready. 

This action picture and sea story pleased my 

Pri., Sat. trade. Business was average. It Is no 

super-duper but will get by if played on the 

weekend. We played it Pri., Sat. Weather: 

Good. — E. M. Freiburger, Dewey Tbeatre, 

Dewey, Okla. Small town patronage. • * * 

Palomino, The (Col)—Jerome Courtland. 

Beverly Tyler, Joseph Calleia. The acting is 

very poor in this. Jerome Courtland should 

be behind the camera, not in front of it. Let's 

pick the actors by talent, not drag. Let's try 

to hold customers to movies, not drive them 

home to television. If we can't get better 

talented stars, let's quit. I haven't the guts 

to charge the public to see such acting. Played 

Fri., Sat.—Albert Wakeman, Ken Theatre, 

Frankenmuth, Mich. Small town patronage. * 

Shut My Biff Mouth (Col)—Reissue. Joe 

E. Brown, Adele Mara. I need some short 

comedies, to double with my western on the 

weekend once in a while, so I picked up these 

oldies. I am not sorry I did. The prints 

are good and the pictures aren't dated. Joe 

E. Brown has become very popular here since 

I ran this series. I wish he would make some 

more. Played Tues., Thurs. Weather: Good. 

—Carl P. Neitzel, Juno Theatre, Juneau, Wis. 

Local and surrounding area patronage. • • * 

EAGLE LION CLASSICS 

Destination Moon (ELC) —Warner Anderson, 

John Archer, Tom Powers. I don't know 

what to say about this one other than that 

I gave it my best two playing nights, and 

while I didn't lose money, it certainly did not 

do the business I expected. 

I played "Rocketship 

XM" (LP) last month to better business 

—at two-thirds the rental price. Two towns 

of 13.000 each played ahead of me, so I guess 

they drained this one dry. Played Wed., 

Thurs. Weather: Fair and warm.—Don Donohue, 

Novato Theatre, Novato. Calif. Small 

town and rural patronage. 

• 

Lovable Cheat, The (ELC)—Charles Ruggles, 

Peggy Ann Garner, Richard Ney. I got 

cheated, but believe me. there wasn't anything 

lovable about it. I watch what I buy 

pretty carefully, but when I slip up, I do 

It in a big way. Why waste a good cast in a 

piece of junk like this? I ran it the first 

night and received so many complaints and 

walkouts that I pulled it. I'm warning you! 

Played Tuesday. Weather: Fair.—Carl P. 

Neitzel, Juno Theatre. Juneau. Wis. Local 

and surrounding area patronage. • • • 

I-ost Boundaries (ELC)—Beatrice Pearson, 

Mel Ferrer, Richard Hylton. This is a perfect 

show that kept the empty seats interested. 

Where-oh-where have the people gone? It 

must be television. As I said before, a very 

good show with a very good point that should 

be taken to heart. Played Mon. and Wed. 

Weather: Cool. — Theron Pollard, Garfield 

Theatre, Garfield, Utah. Mining town patronage. 

• 

Northwest Stampede i.EX,C) —James Craig, 

Joan Leslie, Jack Oakie. The color was good 

in this. Beyond that, no comment.—Frank 

Sabin, Majestic Theatre, Eureka, Mont. Small 

town patronage. • • • 

Not Wanted (ELC)—Sally Forrest, Keefe 

Brasselle, Leo Penn. The results on this were 

satisfactory. However, we advertised it with 

special heralds and scattered them in all 

neighboring towns. Played Thursday. 

Weather: Good.—Clinton Bahensky, Time 

Theatre, Albert City, Iowa. Small town and 

rural patronage. * 

LIPPERT PRODUCTIONS 

Gunfire (LP)—Don Barry, Robert Lowery, 

Wally Vernon. Prank James rides again! 

Use that line in selling this feature, for it 

concerns Frank James and it Is high above 

the heads of the usual series western. Business 

was excellent, because of the co-feature. 

Played Fri., Sat.—Ralph Raspa, State Theatre, 

RivesvlUe, W. Va. Small mining town 

patronage. 

METRO-GOLDWYN-MAYER 

Devil's Doorway (MGM)—Robert Taylor, 

Louis Calhern, Paula Raymond. This is a 

wonderful show. The attendance was poor 

but patrons were well pleased. I asked several 

More About New Faces 

Is Expressed Here 

n Ibert Wakeman of the Ken Theatre at 

Franltenmuth, Mich., joins the fornm 

circle with this comment: 

"Xj\ your September 2 Issue, the need 

for new faces was discussed. I aerce 

nnrflv with Mr. Monteomery's armment, 

h"t. at the rate our old stars with boxoffice 

draw are denartinsr to complete 

their actin? careers in the ereat beyond, 

T think we should break in some new. 

capable talent in minor parts; so that 

when our old standbvs leave us, we will 

have some known faces on the screen to 

take their places, let's say we'll have 

some seasoned talent to carrv on—and 

acain. let's pick them by talent and not 

draer. 

"There are lots of people with wonderful 

talent that can't even set inside the 

doors in HollxTvood because someone has 

a friend or relative that can't act worth 

sour apples who pets the part. 

"We exhibitors like to hear customers 

sav on the wav out, 'That's a swell show, 

Al.' and not Is that the best you can 

sret? It stinks!'" 

'Comment of the Week' 

From Albert Wakeman 

pOR those exhibitors and others in the 

industry who have been watching television 

develop as if it were a black cloud 

which might obscure their sun, this comment 

from one of our new contributors 

will hold interest. Albert Wakeman of 

the Ken Theatre at Frankenmuth, Mich., 

has this to say: 

"I don't think television will give us 

too much competition if we can get some 

good shows with good acting, and then 

go after it and try to sell the shows. 

Let's give them something to come to the 

theatre for!" 

why they didn't come to see it and the; 

remarked: "The title didn't sound good." My 

wife said, "Why didn't they call it 'Greei' 

Meadows'?" I think that does sound mon 

appropriate and that was what it was about 

not the pass. Played Mon., Tues., Wed.- 

Albert Wakeman, Ken Theatre, Franken 

muth, Mich. Small town patronage. 

Intruder in the Dust (MGM)—Davi 

Brian, Claude Jarman jr., Juano Hernandei 

This one took the cake. If we have man 

more poor nights like this, we'll ship Leo t 

Korea. Played Wed., Thurs. Weather: Coo 

—Harland Rankin, Plaza Theatre, Tilbur;; 

Ont. General patronage. • • , 

Malaya (MGM) — Spencer Tracy, Janu 

Stewart, Valentina Cortese. I liked the pic 

ture but that doesn't bring the people ii 

Well, fellow exhibitors, I am sorry to repo) 

that I didn't do anything to bring the pec 

pie in, so I am at fault. If I had seen tl"; 

picture beforehand, I know I could have sol; 

it. I try to see as many as possible—^loc; 

screening, that is . . . Seeing I'm on tl 

subject of screenings, I'm going to get a Htt 

piece off my mind. We have a few compani* 

that go to the expense of showing these pii| 

tures to the exhibitors, but every time I ft 

to a screening, I see only the same peopi,' 

I'm of the opinion that you can't sell a pii; 

ture satisfactorily unless you know what y(< 

are selling, and you have to see it. So, fei 

lows, the next time some company is screei 

ing, turn out to see it. I can guarantee yc 

won't be sorry. Played Tues., Wed. Weathe, 

Cold. — Howard C. Bayer, Iowa Theati 

* 

Schleswig, Iowa. Farm patronage. 

Reformer and the Redhead, The (MGJ 

—Dick Powell, June Allyson, David Wayr 

This is a good, entertaining comedy whii 

pleased average business. The performiii 

animals pleased the children. It showed 

i 

small profit. Played Sun., Mon.—E. M. Frf; 

burger, Dewey Theatre, Dewey, Okla. Smii 

town patronage. * '! 

That Midnight Kiss (MGM) — Kathrj 

Grayson, Jose Iturbi, Ethel BarrjTnore. 

f 

far as business goes, I wish I'd taken my k' 

in a dark house. The picture really got t^ 

raves from the $27-worth of patrons who to: 

a chance the two nights, but I've ne\; 

figured a way to cash in on raves from sui 

a select clientele. I went down front seveil 

nights two weeks before playing this, telllt 

people about it and guaranteeing them satfaction 

or their money back. After the sml 

turnout. I'm wondering if they've got me ' 

for a canidate as champion for the Lla 

Club or something. Played Wed., Thii- 

Weather: Perfect.—Bob Walker, Uintah Tlatre, 

Fruita, Colo. Small town and rural t' 

* 

tronage. 

' 

BOXOrnCE BooWnGuide : 

25, 10

i Three 

t 

I [ 

County 

I 

[elow 

; ! 

nee 

! i-om 

I 

, 

re 

I 

t 

different" 

' 

These 

— 

Three Little Words (,MGM)—Fred Astaire, 

led Skelton, Vera-Ellen. The public was very 

,nuch surprised to see Red Skelton playing 

Either than his regular role but the attendance 

'fas good and patrons were pleased. Played 

Jon., Tues., Wed. — Albert Wakeman, Ken 

nieatre, Frankenmuth, Mich. Small town 

latronage. 

Little Words (MGM1—Fred Astaire, 

{ed Skelton, Vera-Ellen. This is in Techiiicolor, 

Astaire is tops, and we liked the picture. 

However, the third night turned cold 

nd helped kill it. so we did 77.6 per cent of 

iiormal business with this one. Played Tues., 

Ved., Thurs.—Robert B. Tuttle, Sky Drive-In 

lieatre, Adrian, Mich. Rural and city paronage. 

MONOGRAM 

Black Jlidnight (Mono)—Roddy McDowall, 

)amian O'Flynn, Rand Brooks. That gal of 

line 

and I started out for the convention in 

louston (didn't make it 'cause after we left 

iarlsbad there were just too many miles of 

othing but miles and miles in Texas, and we 

ecided to come back to "God's Country") so 

•e didn't get to see this one, but it must have 

een good, for business was way above averige 

for the change. So I'd say Roddy and a 

"orse will click for you again. Played Fri., 

'at. Weather: Perfect.—Bob Walker, Uintah 

•heatre, Fruita, Colo. Small town and rural 

*•' 

atronage. 

Fair (Mono)—Rory Calhoun, Flori 

lace Bates, Jane Nigh. This one fell way 

average. In fact, the worst Fri., Sat. 

"Paid in Full" (Para) . 

"toppers" 

Monogram could be a problem for me. 

hey are not strong enough to go topside and 

too expensive for a second feature. 

[rtather: Fair.—Don Donohue, Novate Thea- 

[ 

l-e, Novate. Calif. Small town and rural pa- 

* 

j-onage. 

, 

j 

Connty Fair (Mono)—Rory Calhoun, Flor- 

i 

! 

I 

tice Bates, Jane Nigh. It makes me very 

appy to report exceptional business on a 

l.cture such as this as the price was right and 

1 fise. Here is one that will hold them spellbund 

every minute. They will come out 

[ally pleased, as it has "that something that 

in the way of a good, clean story 

i 

i 

!j 

I 

( He 

I 

at many in small towns should see. By all 

Suggests a Trio 

[Of Top Star Names 

Hlbert Wakeman of the Ken Theatre at 

i 

Frankenmuth, Mich., has a suggestion 

for the producers about some of the stars: 

"Let's put Bing Crosby, Bob Hope and 

Danny Kaye all in one picture. Maybe 

,» i'.hey can make one together that will 

iraw flies. They sure can't do it alone. 

Vnd Bing, please don't play second fiddle 

a dog again!" 

and lust that turned a small town into a band 

of the lawless. Mine is the story of manyjust 

the story of a small town exhibitor that 

was too busy to see the screening or read the 

pressbook. Thus I wound up with a handful 

of very satisfied customers. Played Sun., Mon. 

Weather: Good.—Lloyd Hutchins, Pangburn 

Theatre, Pangburn, Ark. Rural patronage. 

My Friend Irma Goes West (Para)—John 

Lund, Marie Wilson, Diana Lynn. Why isn't 

the sequel as good as the first one? This one 

was Jerry Lewis and Jim Martin all the way 

but more laughs than a usual comedy. It 

did business for u.s and pleased the young 

and old. Pierre was good. Played Sun., Mon., 

Tues. Weather: Warm and dry.—Ken Christianson, 

Roxy Theatre, Washburn, N. D. 

Small town and rural patronage. • • • 

Outboard Shenanigans (Para) — Short. 

Here's an exciting short showing the motor- 

Orchids to Myrna Loy 

From an Exhibitor 

C CHEAPER BY THE DOZEN (20th- 

Fox)—Clifton Webb, Jeanne Crain, Myrna 

Loy. What a swell family show! They 

turned out and really enjoyed it. I was 

about to pass this one up but a friend 

put me wise. The cast is good—especially 

Myrna Loy as the mother. I remember 

Myrna Loy since she played the treacherous 

gypsy parts way back in the silent 

days and I've watched her perform ever 

since then, always doing a wonderful job 

wherever she is cast. I guess she is the 

one star that has stayed a long time, 

gained millions of friends, and I've never 

read or heard a bad word about her! 

That is something for a longtime star to 

be proud of in these days of snoopy, spying, 

scandal-hunting reporters. Played 

Sun., Mon. Weather: Good. — Lloyd 

Hutchins, Pangburn Theatre, Pangburn, 

Ark. Rural patronage. » » * 

j tm feel like show business isn't so bad after 

i \l. Comments were all good on this. Played 

t jjn., Mon., Tues. Weather: Rain.—Clinton boat steeplechase at Cypress Gardens. It 

1 ahensky. Time Theatre, Albert City, Iowa. 

• 

Tiall town and rural patronage. 

pleased my patrons no end and there's a wonderful 

tieup here if you have a Mercury outboard 

motor outlet in your town. All boats 

PARAMOUNT 

are Mercury-powered and I managed to get 

Lawless, The (Para) — Macdonald Carey, our dealer to do some advertising for me 

ail Russell, John Sands. Boy, did I miss the and he notified all the Boat Club members. 

lat! So I would like to put some fellows If it hadn't been for them coming to see this, 

I wouldn't have had any business at all for 

"Young Man With a Horn" (WB)—which 

certainly meant nothing here. Played Sun., 

Mon., Tues.—Bob Walker, Unitah Theatre, 

Fruita, Colo. Rural patronage. * • • 

'eans, get a pressbook, notify each school 

tperintendent in your county that it carries So Proudly We Hail (Para)—Reissue. 

i 

e Parents' Institute Merit Award and that Claudette Colbert, Paulette Goddard, Veronica 

something every future father and mothshould 

Lake. This is a fine reissue and time- 

is 

see. It tells the plight of a fear- 

iden kid and the craze of a few for blood 

ly. Many who had seen it six years ago 

came to see it again.—Frank Sabin, Majestic 

Theatre, Eureka, Mont. 

Small town patronage. 

• • • 

Sunset Boulevard (Para) —William Holden, 

Gloria Swanson, Erich von Stroheim. Many 

of the students had seen this great picture 

during their summer vacation, which deprived 

me of a chance of doing big business. It is 

a very fine picture and well liked by most 

patrons, and surely has been well advertised. 

Played Tues., Wed., Thurs. Weather: Good. 

—Ken Gorham, Town Hall Theatre, Middlebury, 

Vt. College patronage. * * * 

Sunset Boulevard (Para)—William Holden, 

Gloria Swanson, Erich von Stroheim. Hav- 

They Knew Gene Autry 

As Telegraph Operator 

INDIAN TEKKITOKY (Col)—Gene 

Autry, Gail Davis and Kirby Grant. As 

usual, Gene Autry drew well and pleased 

all on Fri., Sat. He has a definite following 

and I always enjoy playing one of 

his pictures. Also, he is an Oklahoma 

boy and some of my folks knew him 

when he was a telegraph operator in Sapulpa 

and Oologah. Flayed Fri., Sat. 

Weather: Good. — E. M. Freiburger, 

Dewey Theatre, Dewey, Okla. Small town 

town patronage. * » • 

ing read the raves on this in the national 

magazines, we motored to Prairie Grove, our 

new operation, to take it in. Our reaction: 

Ugh! It's a sordid, morbid, slow-moving tale 

unfit for kids—and a movie which promotes 

that unintentional vandalism and restlessness 

where a patron fidgets by digging his 

knife in our seat. Counting the sliort, we 

didn't take in film rental. People in small 

towns must not read the same magazines. 

Small towns, lay off this! Played Wed., 

Thurs. Weather: Cold.—William J. Harris, 

Beverly Theatre, Prairie Grove, Ark. Rural 

and small town patronage. » . » 

RKO RADIO 

Back to Bataan (RKO)—Reissue. John 

Wayne, Philip Ahn. Doubled with "Marine 

Raiders" and this John Wayne-Pat O'Brien 

double bill went over big with us. We did 

the biggest Sun., Mon. business with this 

since Labor day, and topped our Monday's 

average by nearly 100 admissions. The 

weather was cool both days and I'm convinced 

that good action pictures are hard 

to beat for drive-ins. Played Sun., Mon.— 

Robert B. Tuttle, Sky Drive-In, Adrian, Mich. 

Rural and city patronage. • 

Capture, The (RKO)—Lew Ayres, Teresa 

Wright, Victor Jory. This is a very poor picture 

that didn't even earn film rental. I 

used this on a giveaway night and it was 

the poorest Tuesday night in four months. 

Skip it, if possible. Weather: Clear and cold. 

—Don Donohue, Novato Theatre, Novato, 

Calif. Small town and rural patronage. * 

Marine Raiders (RKO) — Reissue. Pat 

O'Brien, Ruth Hussey. This is a good title 

and has a good trailer and advertising, but 

business was only fair. The usual reissue 

rental and longer running time kept expenses 

down. It's a war show throughout, 

so if your patrons go for this type of entertainment, 

this is it. Played Tues., Wed. 

Ralph Raspa, State Theatre, Rivesville, W. 

Va. Small mining town patronage. • * * 

Mighty Joe Young (RKO)—Terry Moore, 

Ben Johnson, Robert Armstrong. When I 

first saw this, I thought, this is the biggest 

fake anyone could put before the people, but 

after hearing the kids talk about it, I had 

to change my mind. It has plenty of action. 

We didn't do much, because we got fouled up 

on "The Window." Played Mon.. Wed. 

—Theron Pollard. Garfield Theatre, Garfield, 

Utah. Mining town patronage. 

* 

Tarzan and the Slave Girl (RKO) — Lex 

Barker, Vanessa Brown, Robert Alda. This 

was a near normal weekend for us. Lex 

Barker Has not won the following to make a 

Tarzan picture as good as before, but it is 

an above average picture that did please; 

(Continued on page 4) 

XOFFICE BookinGuide : : Nov. 25, 1950

Exhibitor Has His Say 

(Continued from page 3) 

doubled with "Seal Island," a very interesting 

and entertaining short subject. Played 

Fri., Sat. Weather: Cool and dry. — Ken 

Christianson, Roxy Theatre, Washburn, N. D. 

Small town and rural patronage. * ' * 

Picture Was Played Late 

But Did Business 

SANDS OF IWO JIMA 

(Kep)—John 

Wayne, John Agar, Adele Mara. Although 

playing this very late, I found it 

will still do business. The rental was too 

high but that was my own idiotic fault. 

Played Sun., Mon., Tues. Weather: Fine. 

—Curt and Elsie Bigley, Princess Theatre, 

Humeston, Iowa. Small town and rural 

* 

patronage. 

REPUBLIC 

Kid From Cleveland, The (Rep)—George 

Brent, Lynn Bari, Rusty Tamblyn. This is 

nothing much to brag about. The kids all 

liked it and some came the second night. 

The baseball scenes are all good and there 

is quite a bit of action. We can say we passed 

it on okay. Played Fri., Sat. Weather: A little 

chilly.—Theron Pollard, Garfield Theatre, 

Garfield, Utah. Mining town patronage. • 

Twilight in the Sierras (Rep)—Roy Rogers, 

Dale Evans, Estelita Rodriguez. This is the 

same old Rogers corn but it packs them in. 

In my opinion, Rogers has lost some of his 

punch. He did that when he lost Sons of 

the Pioneers. Played Fri., Sat. Weather: 

Perfect.—Curt and Elsie Bigley, P>rincess Theatre, 

Humeston, Iowa. Small town and rural 

• 

patronage. 

CENTURY-FOX 

20th 

UCheaper by the Dozen (20th-Fox)—Clifton 

Webb, Jeanne Crain, Myrna Loy. This 

one gave us our best two days as it has great 

drawing power. I doubt if it drew any better 

comments than "Mother Didn't Tell Me," 

but 50 per cent more people came to see it. 

Played Sat., Sun.—C. E. Bennewitz, Royal 

Theatre, Royalton, Minn. Small town patronage. 

* • • 

Down to the Sea in Ships (20th-Pox) — 

Richard Widmark, Lionel Barrymore, Dean 

Stockwell. This is a picture that should do 

well in any location and we liighly recommend 

this one to any kind of patronage. If 

they don't come to the first night, they will 

the second, as word-of-mouth wiU get your 

advertising out to the people. Played Sat. 

Mon. Weather: Good.—Sam Holmberg, Regal 

Theatre, Sturgis, Sask. Rural patronage. 

How Green Was My Valley (20th-Fox)— 

Rei.ssue. Maureen O'Hara, Walter Pidgeon, 

Donald Crisp. I bought this new print, which 

had never been shown up here, for Sun., 

Mon., Tues. and played to excellent houses 

the first two days; and believe me, films do 

not come any better today. Although this is 

a mining town, the film was given an excellent 

reception.—Dave S. Klein, Astra Theatre, 

Kitwe/Nkana, Northern Rhodesia, Africa. 

Mine and government employe patronage. • 

Love That Brute (20th-Pox)—Paul Douglas, 

Jean Peters, Cesar Romero. This is a comedy 

concerning gangsters during prohibition days. 

It has a good cast and a different story. Business 

was average and the price was right. I 

played it on my best time, but would recommend 

a midweek playdate, as it isn't too 

strong. Played Sun., Mon. Weather: Cool.— 

Carl Neitzel, Juno Theatre, Juneau, Wis. 

Local and surrounding area patronage. • • • 

UNITED ARTISTS 

Davy Crockett, Indian Scout (UA)—George 

Montgomery, Philip Reed, Ellen Drew. This 

wius poorly put together. However, it was 

doubled with "God Is My Co-Pilot" (WB), a 

reissue. Between them they did average 

weekend business, .so I can't squawk. Played 

Fri., Sat. Weather: Warm.—Don Donohue, 

Novato Theatre, Novato, Calif. Small town 

and rural patronage. 

• 

D.O.A. (UA) — Edmond O'Brien, Pamela 

Britton, Luther Adler. Although we played 

this on a bank night, the results were disappointing. 

The picture was okay but even 

I could think of a better title than this one. 

I think the 

Wednesday. 

title killed 

Weather: 

it here. Played 

Cool. — Clinton Bahensky, 

Time Theatre, Albert City, Iowa. 

Small town and rural patronage, 

• 

UNIVERSAL-INTERNATIONAL 

Kid From Texas, The (U-I)—Audie Murphy, 

Gale Storm, Albert Dekker. What a 

small town natural this is! We played it to 

our largest weekend gross and you can buy 

this one right. Don't miss it. Played Fri., 

Sat. Weather: Good.—Curt and Elsie Bigley, 

Princess Theatre, Humeston, Iowa. Small 

town and rural patronage. • 

Kid From Texas, The (U-D—Audie Mur- 

Murder, Theit and Vice 

Too Much Used in Films 

lâson Shaw, Saratoga Theatre, Saratoga, 

Calif, is a new contributor with 

a complaint which he wishes to present 

to get the reaction of fellow exhibitors: 

"I have never written in previously 

although I have been tempted to several 

times, but I have had so many kicks on 

'The Asphalt Jungle' (MOM) from patrons 

to date (and I agree with them) 

that I thought some producer might see 

this and it would give him a little enlightenment 

as to why people are staying 

away from motion picture houses in 

droves. (I have no kick against the distributor, 

but producers and critics please 

take notice). 

"Here is a picture rated by critics as 

14-plus, top rating. A lot of fine acting 

is wasted on murder, theft, mistresses 

and more murder. 'When will producers 

pet wise that people read enough of this 

in daily papers, and that they don't 

want to be 'entertained' by looking at 

such stuff, to say nothing of the kids 

who see It. Do these producers ever 

think how much effect this kind of thing 

has on children? I just refunded a family 

with five kids on this. 

"The parents were rieht In taking their 

kids home, too. I would. And what about 

peonies of other n.atlons? No wonder the 

Tommies' call »is a country of transrsters. 

To people of other countries this would 

prove It—and you critics had better consider 

storv more and artlne less. Let's 

have a little more 'realistic' and less 'arfisflo' 

sense to the reviews, please, for 

those of us who have residential and 

•iTiall town patronage." 

phy. Gale Storm, Albert Dekker. I had rest 

very favorable reports on this and expectec 

more than we got. Anyway, business wa; 

average and the price okay, so what mon 

could you ask? Played Thurs., Fri., Sat 

Weather: Nice.—Clinton Bahensky, Tiini 

Tlieatre, Albert City, Iowa. Small town an( 

rural patronage. 

In Spite of the Rain 

'Petty Girl' Scored 

PETTY GIRL, THE (Col)—Robert 

Cummings, Joan Caulfield, Elsa Lanchester. 

This one really rang the bell, with 

my patrons and at the boxoffice. It has 

beautiful color, good music and plenty of 

laughs. Rain killed off the second night 

but even at that, it did very well. Don't 

fail to play it. Played Sun., Mon. 

Weather: Fair on Sunday.—Don Donohue, 

Novato Theatre, Novato, Calif. 

Small town and rural patronage. 

• 

Spy Hunt (U-lJ — Howard Duff, Mart 

Toren, Philip Friend. Because of the Ei 

ropean background, I thought this one woul 

surely flop. Besides, the town was giving 

Halloween party for the kiddies and the 

parents. So just like this unpredictable sho 

business, I had excellent business. Howai 

Duff is a popular star here and the show 

an excellent outdoor thriller. Be sure to se 

this point to your patrons, that it's all aboi 

a panther hunt. Played Fri., Sat. — Ralii 

Raspa, State Theatre, Rivesville, W. V! 

Small mining town patronage. 

* •; 

WARNER BROS. 

Destination Tokyo (WB)—Reissue. Ca 

Grant, John Garfield. Ttiis one had nev 

played in this town before, and as for fillij 

the house in quick time, it beat even tl 

best ones. The film rental was all right, tc 

Played Wednesday. Weather: Nice.—Cllnt(' 

Bahensky, Time Theatre, Albert City, low 

Small town and rural patronage. 

It's a Great Feeling (WB)—Dennis Morga 

Doris Day, Jack Carson. This is just n 

opinion but it looked to me as if there w 

nothing to it. Watch it. Played Mon., Tue 

Wed.—Albert Wakeman, Ken Theatre, Fran 

enmuth, Mich. Small town patronage. 

My Dream Is Yours (WB)—Jack Carsc 

Doris Day, Lee Bowman. This is a s«< 

show, with Jack Carson and Doris Day dli 

ing out the kind of entertainment my cu 

tomers like. Thanks, Warners.—Frank S 

bin. Majestic Theatre, Eureka, Mont. Smii 

town patronage. • •' I 

Montana (WB)—Errol Flynn, Alexis Smlii 

S. Z. "Cuddles" Sakall. I didn't think tl( 

was up to the standard set by the prevlci 

Flynn epics, but I didn't receive one bl 

comment. In fact, the comments were I 

good. I had to play it after three downto'i 

houses, and I lost track of the number t 

drive-ins, so business was not up to Flyii:j 

standard either. Played Sun., Mon.—Ral« 

Raspa, State Theatre, Rivesville, W. \ 

Small mining town patronage. ' * 

White Heat (WB)—James Cagney, l|mond 

O'Brien, Virginia Mayo. This did 8,'' 

erage business but Cagney looked like he «i 

80 years old. Some of those topnotch act

"o 

Alphabetical Picture Gvide Index and REVIEW DIGEST

H Very Good; + Good: * Fair; - Poor; = Viry Poor. In the aummary -H is rated oa 2 pluses, = as 2 minuses. 

1163 Furies. The (109) Para 7-8-50 ff 

1112 Gay Lady, The (96) ELC 1-28-50 

1128 Girl From San Lorenzo, The (59) UA 3-25-50 

1060 Girl in the Pamtiiiii, The (90) U-l 8- 6-49 

1106 Girls' School (62) Col 1. 7.50 

1188 Glass Menagerie, The (107) WB 9-23-50 

1105 Glass Mountain, The (97) ELC 1-7-50 

1139 Golden Gloves Story, The (77) ELC 4-29-50 

1081 Golden Madonna, The (88) Mono. . .10-22-49 

1088 Golden Stallion. The (67) Rep U- 5-49 

1129 Golden Twenties. The (68) RKO 4- 1-50 

1152 Good Humor Man. The (82) Col... 6-3-50 

1149 Good Time Girl (81) ELC 5-27-50 

1072 Great Lover, The (80) Para 9-17-49 

1159 Great Jev

j 

Give 

Sets 

ff Very Good; + Good; — Fair; — Poor; — Very Poor. In tba aummorr ^ is rcrted an 2 pluses. = as 2 minuses. 

Foxes (107) 20-Fox.... g-27-49 

DCSince of 

187isorers In Petticoats (60) Rep... 9-23-50 

D97 ison Warden (62) Col 12-10-49 

203'liiiy Island (69) Col 11-18-50 

I 

ffi 

t| 

X(r I 

> 

E 

iZ 

fill 

xcca-Z zo 

,| 

= "= -s * ~ c a > >. 

g si 5 I ?e s| Es 

± 

lailckund (79) UA 3-4-50 ++-(- + 

B 

112 idar Secret Service (59) LP 1-28-50 S: — 

20o(iiifers of Tomahawk Creek 

(55) Col 11- 4-50 + ± 

Inue Justice (57) Mono ^ 

iinje Land (56) Mono ± 

-f- 

Strrp (60) Rep.. 1190! njer of Cheroliec 11-12-49 

135 oture (79) ELC 4-15-50 

+ 

± ± 

(82) Col 084 Moment. The 10-29-49 -f ± clcless + 

103 d Desert (60) LP 12-31-49 ± ± 

J. Hot and Blue (84) Para 6-25-49 ± -(- -f 

B47 

Shoes. The (134) ELC 10-23-48 -f 9801 + 

d -H- 

187'divood -f Forest Trail (67) Rep 9-23-50 ± 

124 former and the Redhead. The 

(90) MGM 3-11-50 + ± tt ff ++ tt 

llOmesades of the Sapc (56) Col... 1-21-50 

149;turn of the Frontiersman (74) WB 5-20-50 

lurn of Jesse James, The (75) LP 9- 9-50 

157 ler from Tucson (60) RKO 6-17-50 

OMIers in the Sky (70) Col 12- 3-49 

ters of the Dusk (57) Mono 

106 lino Hioh (112) Para 1-7-50 

180 iht Cross (90) MGM 8-26-50 

201 1 Grande (105) Rep 11-11-50 

204) Grande Pstrol (60) RKO 11-18-50 

142|cketship XM (78) LP 5-6-50 

158 ckino Horse Winner, The (90) U-l 6-17-50 

.142, ck Island Trail (90) Rep 5- 6-50 

11921 cky Mountain (83) WB 10- 7-50 

116l|oues of Sherwcod Forest (80) Col. 7- 1-50 

1185; Okie Fireman, The (63) Col 9-16-50 

1100 iiged O'Riordans, The (76) U-l 12-17-49 

[135 n for Your Money. A (83) U-l .. 4-15-50 

1094i sty's Birthday (60) Col 11-26-49 

8 

le Idle Tramp (76) U-l 9- 2-50 

ISO t Lake Raiders (60) Rep 5-27-50 

1100 t to the Devil (Reviewed as 

Us This Day) (120) ELC. .12-17-49 

1084iiison and Delilah (130) Para ...10-29-49 

1102 Ids of Iwo Jima (109) Rep 12-24-49 

1129' umba (64) ELC 4- 1-50 

liesiage Horde. The (90) Rep 7- 8-50 

1140; rtt Fury. The (85) RKO 4-29-50 

+ ± 

U95 itember Affair, The (103) Para.. 10-21-50 

Ueall Ocean Drive (102) Col 7-22-50 

+ + 

1127; idow on the Wall (84) MGM... 3-25-50 

USOiikedown (80) U-l 8-26-50 

+ + 

ll82;mdown. The (86) Rep 9- 2-50 

+ +^ 

1157 eshow (67) Mono 6-17-50 

+ 

1103 e Street (83) MGM 12-31-49 

+ + 

U41 rra (83) U-l 5- 6-50 

± + 

1094 !nt Dust (82) Mono 11-26-49 

+ 

1126 Sinn Guns (91) Reo 3-18-50 

+ + 

U44;iipiir Surprised His Wife, The (86) 

MGM 5-13-50 

1183 epini City, The (85) U-1 9- 9-50 

1169! VI Dog (63) Mono 7-22-50 

U52 Youni, So Bad (91) UA 6- 3-50 

UIO ! of New Mexico (71) Col 1-21-50 

U07!ilh Sea Sinner (88) U-l 1-14-50 

U94!tliside 1-1000 (73) Mono 10-14-50 

10761 inj In Park Lane (91) ELC 10- 1-49 

1154 Hunt (74) U-1 6-10-50 

1089 art Dance Jubilee (79) LP 11-12-49 

lare Dance Katy (76) Mono 

1122 oe Fright (110) WB 3- 4-50 

1121; rs In My Crown (90) MGM ... 3- 4-50 

U53 te Penitentiary (66) Col 6-10-50 

11911 te Secret (97) Col 10- 7-50 

1168 Ha (83) 20-Fox 7-22-50 

1117 irm Over Wyoming (60) RKO .. 2-18-50 

1092! ry of Molly X, The (82) U-l . .11-19-49 

1083 r» of Seabiscuit. The (93) WB 11-19-49 

1175 tets of Ghost Town (54) Col 8-12-50 

1119 omboli (81) RKO 2-25-50 

1175 imer Stock (109) MGM 8-12-50 

1108 idowners. The (90) ELC 1-14-50 

1137 iset Boulevard (110) Para. 4-22-50 

1190 set in the West (67) Rep 9-30-50 

1201 

, 

at Dawn, The (76) ELC. .11-11-50 

liS6 render (90) Rep 10-21-50 

tt -f -f 10+1- 

- ± * 5+7- 

± =t ± 6+5- 

1+1- 

2+4- 

4+2- 

± 2+3- 

2+2- 

4+4- 

± 7+2- 

± 4+3- 

&4-3- 

++ 10+ 

± 5+4- 

H 12+1- 

± 4+4- 

± 7+5- 

4+1- 

5+3- 

± 5+4- 

± 2+3- 

H- 13+ 

6+ 

9+1- 

3+1- 

± 7+2- 

H 9+2- 

+ 8+2- 

8+1- 

8+3— 

+ + 

+ 

6+4- 

7+3- 

5+3- 

3+1- 

8+3- 

± 6+6- 

+ 8+1- 

++ 14+ 

H- 10+1- 

5— 

6+4- 

+ 7+2- 

7+1- 

+ 8-r 

± 9+S- 

± 7+4- 

7+ 

* 5+5- 

+ 6+3- 

± 7+5- 

± 3-t2- 

± 7-^3- 

* 6+5- 

+ 7+1- 

5+3- 

-f 6+4- 

4+2- 

+ 7+3- 

± 7+2- 

H 7+ 

± 8+3- 

5+2- 

1+3- 

H 10+1- 

6+6- 

8+ 

8+4- 

4+2- 

8+4- 

8+2- 

4+3- 

4+ IH- 

+ 9+1- 

4+ 13+ 

± 6+2- 

5+4- 

± 6+5-

Week 

1 

FEATURE CHART 

himisbed 

by home oiiice of distributor: checkup with local exchange is 

R—is review date. PG—is Picture Guide page number. Symbol U indicates 

Blue Ribbon Award Wiimer. Symbol O indicates color photography, 

ies BOKim 

E.ndinD

I 

FEATURE CHART 

20TH-FOX UNITED ARTISTS UNIV.-INT'L WARNER BROS MISCELLANEOUS 

CHECK RUNNING TIME WITH LOCAL EXCHANGES 

(132) War Drama 004 

{JTwelve O'clock Hijh 

Grfgury Peck-H. Marlnwe 

Dean Jagger-Paul Stewart Stanley Clements-J. Haijen 

R— nee. 24—PG-UOl H— Nuv. 26— PC- 16 J3 

B (59) Western 029 

Girl From San Lorenzo 

(88) Western 005 

©DAKOTA LIL 

Hod Cameron-M. Windsor 

(leorge Montgomery 

R—Jon. 28—PQ-1111 

(88) Cora-l)r 606 

Mother Didn't Tell Me 

liorotby McGulre-J. Havoc 

W. Lundlgan-G. 

R— Feb 

MerriU 

4—PG-1113 

(86) Drama 008 

UNDER MY SKIN 

.lolin Oarfield-L. Adier 

Micheline T*reiIe-0. George 

II—Mar. 18— PG-1125 

(92) Musical 010 

©WABASH AVENUE 

Betty Orable-Victor Mature 

Phil Harris-R. Gardiner 

R—Apr. 8—PG-1132 

1 

(85) Com-Dr 009 

t^©Cheaper by the Dozen 

Clifton Webb-Myrna Loy 

Jeanne Crain-B. Bates 

R—Ap 1—PO-1 r. 30 

(106) Drama DOT 

THREE CAME HOME 

C. Colbert-F. Desmond 

P. Kno\tIes-S. Hayakawa 

R—Feb. 18—PG-1118 

(90) Com-West Oil 

©Ticket to Tomahawk, A 

Dan Dalley-W. Brennan 

Anne Baster-R. Calhoun 

R.—Apr. 22—PG-1138 

(120) Drams 012 

THE BIG LIFT 

Montgomery Clift-B. Lobel 

Paul Dougias-C. Borchers 

R—Apr. 22—PG-1138 

(95) Drama 013 

NIGHT AND THE CITY 

R. Widmark-Oene Tieroey 

O. Withers-H. Marlowe 

R—May 27—PO-1149 

(S5) Drama 016 

LOVE THAT BRUTE 

Paul Douglas-C. Romero 

.lean Peters-Keenan Wynn 

R—May 13— PG-1143 


THE GUNFIGHTER 

Gregory Peck-M. Mitchell 

Parker 

H. Westcott-J. 

R—Apr. 29—PG-1140 

(95) Drama 017 

Where the Sidewalk Ends 

Dana Andrews-Gene Tierney 

Gary Merriii-Bert Freed 

R—July 1—PG-1162 

(92) llrnma 627 

fZl 

JOHNNY HOLIDAY 

W. Bendlx-A. Mnrtta Jr. 

Leo Carrlllo-J. Adams 

Iiiincan Renaldo-B. Le.iter 

R—Mar. 25—PG-U28 

g] (85) Comedy 614 

LOVE HAPPY 

Marx Bros.-Uona Massey 

Vera-Ellen-M. Button 

R—Oct. 8—PG-1078 

m (61) Mys-Melo 630 

GREAT PLANE ROBBERY 

Tom Comv.ay-M. Hamilton 

Stele Brodle-L. Roberta 

li—Mar. 11— PG- 1123 

H (79) Drama 631 

QUICKSAND 

Mickey Rooney-J. Cagney 

Barbara Bates-P. Lorre 

R—Mar. 4—PG-1121 

S (99) Comedy 625 

Champagne for Caesar 

Ronald Colman-C. Holm 

V. Price-Barbara Britton 

R— Feb 11— PG-1116 

mi (83) Melodrama 624 

D.O.A. 

E. O'Brien-Pamela Britton 

Luther Adler-B. Campbell 

R—Dec. 31—PG-1104 

[H (78) Drama 626 

JOHNNY ONE-EYE 

Wayne Morris-Pat O'Brien 

Dolores Moran 

R—July 1—po-nei 

m (91) Drama 632 

SO YOUNG. SO BAD 

Catherine McLeod 

Paul Henreid 

R—June 3—PO-1152 

B5 (85) Drama 63 

THE IROQUOIS TRAIL 

George Montgomery 

Brenda Marshall 

R—June 10—PG-1154 

m (88) Drama 638 

ONCE A THIEF 

Cesar Romero-L. Cbaney 

June Havoc-M. McDonald 

R—July 15—PG-1165 

m (90) Drama 633 

The Underworld Story 

Dan Duryea-H. Marshall 

Gale Storm-H. DaSilva 

R—Mar. 18—PG-1125 

(91) Comedy 9 

FRANCIS 

OTonnor-P. Medina 

II. 

Z:mii Pitts-Ray Collins 

K— llec. 10— PU-1097 

(78) Super-Western 911 

©KID FROM TEXAS 

Aiidie Murphy-Gate Sturm 

Albert Dekker-Wlll Oecr 

R—Mar. 4—PG-1121 

(77) Mus-Melo 912 

©BUCCANEERS'S GIRL 

Yvonne DeCarlo-R. lloaglas 

Philip Friend-E. Lanchester 

It—Mar. 4—PG-1121 

(80) llrama 913 

OUTSIDE THE WALL 

Marilyn Majweil-S. Hasso 

Richard Baêbart-D. Hart 

R—Feb. 11—PO-llli) 

(79) Comedy 914 

MA AND PA KETTLE CO 

TO TOWN 

Marjorle Maln-H. Long 

R—Apr. 8—PG-1131 

(79) Drama 915 

ONE WAY STREET 

Dan Duryea-W. Conrad 

James Mason-Marta Toren 

R—Apr. 29—PO-1189 

(76) Super-West 916 

©Comanche Territory 

Maureen O'Hara-C. Drake 

Macdonald Carey 

R—Apr. 15—PG-1134 

H (103) Drama 921 

The Damned Don't Cry 

Joan Crawford-D. Brian 

Steve Cochran-Kent Bmltb 

R—Apr. 13—PQ-1133 

(86) Com-West 918 

©CURTAIN CALL AT 

CACTUS CREEK 

Donald O'Connor 

Rûne 3—PQ-lllil 


©SIERRA 

Wanda Hendrix-Burl Ives 

Audie Murphy-D. Jagger 

R—May 6—PG-1141 

(75) Drama 920 

SPY HUNT 

Mata Toren-Howard Duff 

R. Douglas-P. Friend 

R—June 10—PG-1154 


WINCHESTER '73 

James Stewart-D. Duryea 

Shelley Winters 

R—June 10—PG-1153 

(77) Comedy 922 

©PEGGY 

Diana LjTin-C. Greenwood 

Charles 

R—June 

Coburn 

24—PG-1159 

(70) Com-Dr 923 

ADAM AND EVALYN 

S. Granger-J. Simmons 

Edwin Stvles-Helen (êrry 

R— Nov. 26—PG-1093 

a (94) llrama 006 

CHAIN LIGHTNING 

Mumjihrey Hugart-B. Parker 

Raymond Masscy-K. Wnorf 

R—Keb. 4—PG-1113 

El (112) Miis-Dr 916 

Young Man With a Horn 

Kirk llouglas-Lauren Bacaii 

llciris IL-iy-Il. Carmlciiaei 

R—Feb. 11—PG-inS 

H (88) Com-l)r 917 

PERFECT STRANGERS 

Ginger Rugers-ll. Morgari 

Theima 

R—Mar. 

Ritter-A. Reed 

4— PG-1122 

II (75) Western-Dr 918 

©BARRICADE 

Ruth Roman-Dane Clark 

Raymond Massey 

R—Mar. 11—PG-1123 

m (110) Mystery 919 

STAGE FRIGHT 

Jane Wyman-M. Dietrich 

Michael 

R—Mar. 

Wllding-R. Todd 

4—PG-1122 

gf (104) Mus-Com 920 

©THE DAUGHTER OF 

ROSIE O'GRADY 

June Haver-G. MacRae 

R—Apr. 1—PG-1130 

(74) Drama 91T 

WAS A SHOPLIFTER 

Mona Freeman 

Scott Brady-Andrea King 

R—Apr. 15—PG-1134 

13 (74) Drama 922 

©COLT .45 

Randolph Scott-R. Roman 

Zachary Scott-Alan Hale 

R—May 6—PO-1141 

SS (96) Drama 92S 

CAGED 

B. Parker-A. Moorehead 

Ellen Corby-Hope Emerson 

R—May 6—PG-1141 

m (74) Drama 926 

THIS SIDE OF THE LAW 

Vlveca Lindfors-K. Smith 

Janet Paige-M. Blue 

R—.lune 10—PG-1163 

S (74) Western 927 

©RETURN OF THE 

FRONTIERSMAN 

Gordon MacRae-J. London 

R—May 20— PG-1148 

m (110) Drama 928 

BRIGHT LEAF 

Gary Cooper-L. Bacall 

Patricia Neal-Jack Carson 

R—May 27—PG-1149 

(if (91) Drama 929 

The Great Jewel Robber 

David Brian-John Archer 

Marjorie Reynolds 

R—June 21—PG-n59 

62 (8R) Drama 930 

©The Flame and the Arrow 

Burt Lancaster-V. Mayo 

Dougias-A. MacMahon 

R, 

R—.lune 24—PG-1160 

Jan. m (55) Western 

BATTLING tdARSHAL 

Sunset Carson 

(111) Heligious-Draraa 

©PRINCE OF PEACE 

Prlnre-Forest Taylor 

lllncer 

It—Apr. 9—PG-1026 

May D] (60) Western 

ACROSS THE SIERRAS 

Wild Bill Elliott 

Mav (80) Comedy 

BREWSTER'S MILLIONS 

llennis O'Keefe-J, Havoc 

Mav (79) Comedy 

BEDSIDE MANNER 

John Carroll-Ruth Hussey 

Juno SH (61) Western 

North From the Lone Star 

Wild Bill ElUott 

Julv [T] (85) Drama 

DIAMONDS AND CRIME 

Dennis O'Keefe-June Havoc 

Nov. (85) Western 

THE DESPERADOES 

Randolph Scott-G. Ford 

Astor 

Hallmark 

REISSUES 

Astor 

June Q] (87) Drama 

MESSENGER OF PEACE 

John Beal-Peggy Stenart 

July [T] (93) Comedy-Mus 

DELIGHTFULLY DANGEROUS 

Italiili Bellamy-Jane Powell 

Aug. El (61) Western 

Hands Across the Rockies 


Sep fi] (!I0) MuJilcal 

SENSATIONS 

Dennis O'Keefe-E. Powell 

Sep. [B (90) Comedy 

The Bachelor's Daughters 

Gail Russeil-Jane Wyatt 

Sep. Bl) (62) Western 

KING OF DODGE CITY 


Columbia 

Eagle Lion 

Nov. (88) Western 

RENEGADES 

Evelyn Keyes-W. Parker 

May (73) Comedy 057 

GETTING GERTIE'S GARTER 

June 51 (76) Comedy 

NAUGHTY NINETIES 

D. CKeefe-JI. McDonald Bud Abbott-Lou Costello 

June El (87) Drama 

©ARABIAN NIGHTS 

Maria Montez-Jon Hall 

June El (76) Drama 

SUDAN 

Maria Montez-Jon Hall 

June 511 (82) Comedy 

One Night in the Tropics 

Bud Abbott-Lou Costello 

Aug. 18 (70) Mus-Com S-15 

MARCH OF THE WOODEN 

SOLDIERS 

Stan Laurei-Ollver Hardy 

Mar. (97) Drama 4913 

SO PROUDLY WE HAIL 

Claudetta Colbert-P. Goddard 

Mar. (83) Drama ' 4914 

WAKE ISUND 

Brian Donlevy-Wllliam Bendis 

June (80) Mys-Dr 

GUILTY OF MURDER 

G. S;uiders-G. Fitzgerald 

June (85) Mys-Dr 

THE SUSPECT 

C. Laughton-E. Raines 

June (108) Drama 

FIGHTING COMMAND 

R. Mitchura-M. G'DriscoIl 

June (83) Drama 

FURY IN THE SKY 

Loretta Young-G, Fitzgerald 

Julv (94) Drama 

BAYONET CHARGE 

Jean Gabln-Ellen Drew 

July S (103) War-Drama 

ALL QUIET ON THE 

WESTERN FRONT 

Lew Ayres-Louis Wolhelm 

Aug. (H (80) Drama 

THE BIG CAGE 

Clyde Beatty-Anlta Page 

Aug. EH (74) Drama 

NAGANA 

Tala Blrell-M. Douglas 

Sep. d] (85) Comedy 635 

CITY LIGHTS 

C. ChapUn-H. Myers 

lune m (88) Drama 

GOD IS MY CO-PILOT 

Dennis Morgan-D. Clark 

July (77) Comedy 055 

UP IN MABEL'S ROOM 

Blnnle Barnes-D. O'lCeefe 

Lippert 

Paramount 

July (81) Drama 058 

ABROAD WITH TWO YANKS 

William Bendis-D. OKcefe 

July (39) Comedy 054 

Tlliie's Punctured Ronance 

Charles Chaplin-Marte Dressier 

Mar. (114) Drama 4929 

BEAU GESTE 

Gary Cooper-Brian Donlevy 

Mar (111) Dram« 49S1 

Lives of a Bengal Lancer 

Realart 

Gary Cooper-Franchot Tone 

Sep. El (89) Dratra 

ABILENE TOWN 

R. Scott-Ann Dvorak 

Sep. El (73) Western 

GUNS A BLAZIN' 

Walter Iluston-Waitcr Brennan 

Sep. 511 (90) Drama 

SPIRIT OF NOTRE DAME 

Lew Ayres-Andy Devlne 

Sep. El (90) Drama 

SPIRIT OF CULVER 

J. Cooper-P. Bartholomew 

Oct. El (71) Melodrama 

HOUSE OF FRANKENSTEIN 

Boris Karloff-Lon Clhaney 

Oct. El (67) Melodrama 

HOUSE OF BRACULA 

Lon Chaney-John Carradlne 

Oct. El (66) Drama 

SAN FRANCISCO DOCKS 

Barry Fitzgerald-M. Meredith 

United Artists 

Warner Bros. 

Oct. El (64) Drama 

RIVER GANG 

Gloria Jean-Jobn Qualen 

June m (135) Drama 

003 

923 Sep. d] (64) Drama 

DESTINATION TOKYO 

C^ry Grant-John Garfield 

ALCATRAZ 

Ann Sherld.an 

ISLAND 

B (70) 924 Sep. Drama 003 

SAN QUENTIN 

Pat O'Brien-Humphrey Bogart

FEATURE CHART

I 

I 

M 

I 

icky" 

I 

; k)BLIC 

"7ft nocum'Wry 49^2 

NGI STAMPEDE 

Bristone-Y. Coplen 

riciiiatl'e cast 

_Ai! 5—fo-in^ 

CHECK RUNNING TIME WITH LOCAL EXCHANGES 

20TH-FOX I 

Musical 021 

Western 4953 (96) 

FOREST TRAIL ©MY BLUE HEAVEN 

JBWll) 

a Ah-Jeff DonneU Betty Grablc-Dan Dailey 

David Wayne-Jane Wyatt 

irl ^zer-Jane Uarwell 

_Se 23—PO-1187 R— Aug 26—PG-1179 

Drama 6001 

Vi-i 

(»6) 

IRRi)ER 

PANIC IN THE STREETS 

lia[in-J. Carroll 

i!. W'idmark-P. Douglas 

Darwell 

Geddes-W. Palance 

alterl rennan-J. 

_0c 21—PO-1196 

B. B. 

R—June 24—rG-1160 

Melodrama 4929 (90) DoiSimentary 028 

FAREWELL TO 

liont In Petticoats 

YESTERDAY 

Perkins 

terliickvtell-V. 

R—Sept. 23—PG-1188 

Mini Nolan- A. Caruso 

-Sej 28—PO-1187 

fm 

|6', Outd'r-Miis 4943 

SUNlr IN THE WEST 

t! Urs-Penny Edwards 

itelK'lludrlguei 

-aei 30—PQ-1190 

HCi Western 4067 

RISC TORNADO 

Waller 

Kdity 

Stephen Chase 

. ;—l'G-1187 

(8! Musical 5002 

IT FADE OF 1951 

itai qoll-E. Rodriguez 

ule Donald 

I 

j«ci28—PG-1198 

Tm Western 4968 

iBtlerlm Horseback 

I llan Lane 

audic arrett 

iin Drama 5003 

ton illei-J. Nolan 

0'l| ihy-R. McUowell 

-flrti 6—PG-977 

"iiid'r-Mus 4944 

IF THE 

DIVIDE 

Sipor-Wcst 6004 

G NDE 

nm Western 495T 

IDEIl EXICALI STARS 

» Al -D. Patrick 

1 (61 Western 4974 

lEJjSO URIANS 

(84) Drama 023 

THE FIREBALL 

jr. Rooney-P. O'Brien 

B. Tyler-J. Brovra 

R—Aug 26— 1'0-1180 

(90) Comedy 024 

MISTER 880 

B. Lancaster-D. McGulre 

E. Gwenn-.M. Mitchell 

R—Aug. 26—PO-1179 

(lUli) Drama 026 

NO WAY OUT 

Linda narnell-R. Widmark 

Stephen 

R—Aug. 

McNaily-S. Poitler 

5—PG-1173 

(S3) Musical 027 

©I'LL GET BY 

G. DrHaien-Dennls Day 

.lune Haver-W, Lundlgan 

R—Sept. 30—PG-1189 

(92) Act-Drama 029 

TWO FLAGS WEST 

.Insrph Cott en-Linda Darnell 

Jeff Chandler-Cornel Wilde 

I!—Oct. 14— PG-1194 

(138) Drama 030 

ALL ABOUT EVE 

Betle Davis-Anne Baxter 

George Sanders-C. Holm 

I!—Sept. 16—PG-1186 

(85) Drama 031 

THE JACKPOT 

.lames Stewart-B. Hale 

Patricia Mcdina-J. Gleason 

R—Oct. 7— PC- 11 92 


a (87) Comedy 641 

THE ADMIRAL WAS A 

LADY 

E (liirien-W. Hendrls 

It— .May 13— i'G-1143 

^ 

(105) 

Drama 032 

©AMERICAN GUERRILLA 

IN THE PHILIPPINES 

Tyrone Power-M. Prelle 

H—Nov. 11—PG-1202 

. ) Comedy 033 

( 

FOR HEAVEN'S SAKE 

Clifton Webb-Joan Bennett 

Robert Cumralngs-B. Gwenn 

(U (72) Drama 628 

IF THIS BE SIN 

Myrna Loy-Kichard Greene 

Peggy Cummins-It. Livesay 

R—July 22—PG-I1R7 

(78) Comedy 642 

lUl 

THREE HUSBANDS 

Arden Emlyn Williams 

Shepperd Sinidwick 

R—Nov. 11—PG-1202 

UNIV.-INT'L 

(79) Comedy 924 

Abbott Costello and in 

the Foreign Leaion 

Bud Abbott-Lou Costello 

li-July 22—l'G-1108 

(UU) Comedy 926 

ULOUISA 

Itonald Reagan-R. Hussey 

lllarlcs Cuburn-E. Gwenn 

R—June 3— l'G-1152 

(77) Adv-Dr 925 

©THE DESERT HAWK 

Yvonne DeCario-L. Andrew- 

It ieliard Greene- U. Hudson 

R— Aug. 12— PG-1175 

(74) Drama 

Madness the Heart 

of 

Margaret Lockwood 

Paul Dupiiis-K. Byron 

R—Oct. 21—PG-1196 


©SADDLE TRAMP 

Joul McCrea-W. Hendrls 

J. Russeii-J. 

R—Sept. 

Mi'Intlre 

2—PG-n82 

(80) Melodrama 929 

SHAKEDOWN 

Howard llufl-Peggy Dow 

Brian Donlevy-L. Tlerney 

R— Aug. 26—rG-1180 

(85) Mys-Dr 930 

THE SLEEPING CITY 

Hicllard Conte-R. later 

Coletn Gray-P. Dow 

R— Sept 9— PG-1183 

[4] (142) Drama 101 

HAMLET 

L. Oilvier-J. Simmons 

B. Sydney-E. Herlie 

R—July 10. •48—PG-95n 


©WYOMING MAIL 

S. Mc.Nally-A. Smith 

H. DaSilva-Ed 

R—Oct. 

Begiey 

7—PG-1191 

(77) Dra 

WOMAN ON THE RUN 

Ann Sheridan-K. Keith 

Dennis O'Keefe-R. Elliott 

R—Ort. 7—PG-1191 


©KANSAS RAIDERS 

Audio Murphy-B. Donlevy 

Marguerite Chanman 

R—Nov. 18—PO-1203 

(87) Comedy 102 

THE MILKMAN 

Donald O'Connor-P. Laurlt 

Hoiden 

J. Durante-J. 

R— Oct. 14—PG-1193 

(88) Drama 103 

DEPORTED 

Maria Toren-C. Dauphin 

eff Chandler-M. Bertl 

n—Olet. 28—PG-1197 

(83) Drama 105 

UNDERCOVER GIRL 

sis Smith-Scott Brady 

Gladys George-R. Egan 

R—Nov. 11—PG-1202 

Drama 106 

MYSTERY SUBMARINE 

.Marta Tnren-.\l, Carey 

Robert Dotiglas-C. Esmon 

( . . ) 

WARNER BROS. 

^ (7IJI lli.nimeni.iiy 9;il 

50 Years Before Your Eyes 

it—July 1— PG-1162 

m (102) Drama 932 

Kiss Tomorrow Goodbye 

James Cagney-B. Payton 

Ward Bond-Luther Adier 

B—July 22— PG-1168 

[3 (98) Musical 001 

©TEA FOR TWO 

Doris Day-Gordon Macilae 

Eve Arden-Bliiy DeWoire 

R—Aug. 19—PG-1178 

BS (92) Comedy 00 

PRETTY BABY 

Dennis Morgan-Betsy Drat-e 

Zachary Scott-E. Gwenn 

It—July 29—PG-1171 

m (97) Me)odrama 005 

THE BREAKING POINT 

P. Neai-J. Garfield 

J. Hernandez-P. Thaxter 

R—Sept. 9— PG-1184 

ED (98) Melodrama 006 

THREE SECRETS 

R. Roman-B. Parker 

P. Neal-F. Lovejoy 

R—Sept. 2—l'G-1182 

a (107) Drama 007 

THE GLASS MENAr;EniE 

.lane Wyman-Kirk Douglas 

G. Lawrence-A. 

R—Sept. 

Kennedy 

23—PG-1188 

ilS (83) Super-West 008 

ROCKY MOUNTAIN 

Erroi Klynn-Patrlce Wymore 

Scott l''orbes-G. Wiiilama 

R—OcL 7—PG-1192 

H (107) Drama 009 

THE WEST POINT STORY 

James Cagney-V. Mayo 

Doris Dav-Gordnn MacRae 

R—Nov. 

IS—PG-1204 

ID (91) Drama 010 

BREAKTHROUGH 

David Brian-John Agar 

Prank Lovejoy-B. Campbell 

R—Nov. 4—PG-1199 

H (981 Super-West Oil 

©DALLAS 

Gary Cooper-Ruth Roman 

Steve Cochran-R. Massey 

1 

FEATURE CHART 

FOREIGN FILMS 

(81) M'drama (Four Cont) 

THE LAUGHING LADY 

Anno Zrigler-Webster Booth 

It—Jan. 

28—PO-nU 

(8S) Drama (Stratford) 

NO ROOM AT THE INN 

Freda Jackson-Joy Shplton 

li— July 22— PG-1169 

(91) Com-Dr (Pentagon) 

DEAR MR. PROHACK 

Cecil Parker-Gl>Til3 Johns 

R—Aug. 5— PG-1173 

(78) Comedy (Oxford) 

A GIRL IN A MILLION 

J. Greenvvood-H. Williams 

R—Sept. 23—PG-1188 

(96) Drama (Elishl. 

CHILD OF MAN 

Tnvo Maes-Edvln Tiemroth 

R—.luly 22—PG-1169 

follow type of picture. 

Britain 

(81) Drama (Dlst) 

TAINTED 

Pierre Fresnav-Balpetrc 

R—Apr. 15—PG-1136 

(SO) Drama (MOM) 

ANGELS OF THE STREETS 

Renee Faure-Jany Holt 

11—Apr. 15—PG-H36 

(93) Dr (Canton-Welner) 

MONELLE 

Louis Jouvet-Dany Robin 

R— Apr. 15—Pa-H36 

(98) Mus-Com (Dlsclna) 

A ROYAL AFFAIR 

M. Chevalier-Annie Ducaur 

R—Apr. 15—PG-1136 

(109) Drama (Films Infl) 

GATES OF THE NIGHT 

Nathalie Natlier-Carrett 

R—May 6—PG-1141 

(86) Comedy (Slritiky) 

Scandals of Clochemerle 

Felix Oudart-Brochard 

R—June 10— PG-1155 

(81) Comedy (London) 

Happiest Days o( Your Life 

Alastalr 8lm-M. Rutherford 

It—Sept. 30— PG-1189 

(89) M'drama (Pentagon) 

THE LOST PEOPLE 

Dennis Prire-Mal Zetterllng 

n—Oct. 11— i'G-1193 

Denmark 

France 

(75) Drama (Pentagon) 

Pink String and Sealing Wax 

Google WIthers-J. Carol 

It—Oct. 14— PG- 11 93 

(93) M'drama (Pentagon) 

THIRD TIME LUCKY 

Glynls Jnhns-D. 

R—Oct. 

Walsh 

28—PO-1197 

(86) Drama (Dlsdni) 

STORM WITHIN. THE 

Jean Marais-Josette Day 

I!—luly 22—PG-1170 

(86) Musical (Lux) 

PARIS WALTZ. THE 

Y. Printemps-IMerre Fresnay 

R—Aug. 

19—PG-1177 

(97) Fantasy (Nayfack) 

NOAH'S ARK 

Pierre Brasscur-.Merme 

R—Sept. 9—PG-1184 

(87) Drama (Dlsclna) 

CHEAT, THE 

Simone Signorct-B. Bller 

R—Oct. 21—PG-1196 

(85) Fantasy (Dlsclna) 

SYLVIE AND THE PHANTOM 

Odette Joyetix-F. Perier 

B— Oct. 21—PG-1195 

(86) Fantasy (Dlsclna) 

ORPHEUS 

Jean Marals-F. Perier 

R—Oct. 14—PG-1194 

(94) Drama (Lonert) (100) Drama (Pathe) 

STRANGERS IN THE HOUSE SOUVENIR 

Faher 

Itairau-Julktte 

R—July 22—PG-1169 

Michele 

R—Nov. 

Morgan-Jean Marals 

4—PO-1199 

(88) Drama (Vogue) 

SEVEN JOURNEYS 

Bettina Mois'si-E. Balque 

R—July 29—PG-1172 

(90) Fantasy (Lopert) 

ORIGINAL SIN. THE 

Bettina Moissi-B. Todd 

R—Sept. 9—PG-1183 

(90) Drama (Grand!) 

TOMBOLO 

Aldo Fabrizi-A. Benettl 

H—Apr. 15—PG-1135 

(85) Comedy (MPSC) 

MAD ABOUT OPERA 

Gino Bechi-Tito Gubbi 

U—June 10— PG-1156 

Germany 

(87) Drama (Films Infl) 

WALLS OF MALAPAGA, THE 

Jean Gabin-lsa Miranda 

R—July 15—PG-1166 

(80) Com-lJr iSuperfUm) 

ESCAPE INTO DREAMS 

Vittorio DeSiL-a-A. Fabrizl 

R—July 

22—PG-1170 

(79) Drama (Lux) 

PRELUDE TO MADNESS 

Roldano Lupi-J. Servals 

R—July 29— PG-1171 

(91) Drama (Crest) 

HEART AND SOUL 

Vittorio DeSica-C. OgUottl 

R—Aug. 5—PG-1174 

(83) Drama (Glob 

BORDER STREET 

M. Broniewska-n. Iczenko 

R—June 10—PG-1166 

(115) HIst-Dr (A 

THE MAD QUEEN 

Aurora Bautista-F. Reye 

R—June 10—PG-1155 

(79) Dr (Frledberg-Kats) 

FILM WITHOUT A NAME 

H. Neff-Wiliy Fritsch 

R—Oct. 28—PG-1197 

(112) Drama (Lux) 

BITTER RICE 

Silvana 

R—Aug. 

.Mangano-D. Dowling 

6— PG-1174 

(81) Comedy (Dlst.) 

MY WIDOW AND 

Vittorio DeSica-Isa Miranda 

R—Sept. 15—PG- 1185 

(90) Drama (Lopert) 

DIFFICULT YEARS 

Umberto S|iadaro-M. Glrottl 

R—Sept. 16—PG-118B 

(96) M'drama (Lux) 

FLESH WILL SURRENDER 

Aldo Fabrizt-Y. Sanson 

Poland 

Spai 

(100) Drama (Scandla) 

SUNSHINE FOLLOWS RAIN 

Mai Zetterllng-Alf Kjellln 

R—Feb. 4—PG-1113 

Sweden 

R—Nov. 

4— PG-1199 

(92) M'drama (Globe) 

THE TWO ORPHANS 

Maria Denis-0. Valentl 

R— Nov. 4—PG-1199 

(97) Drama (Scalera) 

THE MULATTO 

Renato Baidini-U. Spadaro 

R—Nov. 4—PO-1200 

(102) Dr (Clasa-Mohme) 

REINA SANTA 

Marucbl Fresno-A. Vllar 

R—June 10—PG-1156

' 

: 

• • 

. 

. . 

• 

' 

. 

— 

SHORTS CHART 

) 

title. 

Prod. 

No. 

Columbia 

Title Rel. Date Ratinj Revd 

ASSORTED COMEDIES 

2426 One Shivery Nioht (Iff/z) 7-13 

2416 House About It (I61/2). 7-20 

+ 

± 

8-5 

9-2 

1950-51 SEASON 

3411 A Blunder-ful Time 

(161/2) 9- 7 - "> ' 

3412 Foy Meets Girl (..) 10-5 

3421 Two Roaming Champs 

(I61/2) 10-12 -I- 11-11 

3422 A Slip and a Miss (..).ll- 9 

CAVALCADE OF BROADWAY 

2654 Leon and Eddie's (..).. 7-27 


3651 The Versailles ( . . 10-26 

) 

COLOR FAVORITES 

(Technicolor Reissues) 

2610 The Little Moth's Big 

(gi/2) 6-1 ± 7-8 

Flame 

2611 The Timid Pup (7) 7-6 +f 8-5 

2612 The Gofilla Hunt 8- 3 . . 

(8) . . 


3601 Happy Tots' Expedition 

(7) 9-7 ± 11-7 

3602 Und of Fun (7) 10- 5 + 11-11 

3603 Peaceful Neighbors (..).ll-6 

COMEDY FAVORITES 

(Reissues) 

2435 His Ex Marks the Spot 

(I71/2) 5-25 ± 9-2 

2436 Oh. My Nerves! (17) 7-27 


3431 Shot in the Escape (19) 9-14 — 10-14 

3432 Free Rent ( . . 

U-16 

3901 Stars of Tomorrow 

FILM NOVELTIES 

"Tots 

and Teens" (10) 9-28 ± 10-14 

JOLLY FROLICS 

(Technicolor) 

2504 The Miner's Daughter 

(ff/2) 5-25 ± 7-15 

2505 Giddyap (6I/2) 7-27 -f 9-2 


3501 The Popcorn Story (..).. 11-30 

MB. MAGOO 

(Technicolor) 

3701 Trouble Indemnity (61/2)- 9-14 H 9-30 

ONE-REEL SPECIALS 

2555 Candid Microphone. No. 5 

(11) 6-15 + 7-8 

2556 Candid Microphone. No. 6 

(IC/a) 8-17 


3551 Candid Microphone, No. 1 

(11) 10-12 

MUSIC TO REMEMBER 

3751 Borodin's Prince Igor and 

Polovetsian Dances (91/2) • 

3752 Tchaikovsky's Nutcracker 

Suite (91/2) + 10-14 

3753 Tchaikovsky's Piano Concerto 

in BFIat Minor (10) + 11-11 

3754 Grieg's Peer Gynt Suite 

(91/2) 

3755 Tchaikovsky's 1812 Overture 

(11) 

3756 Tchaikovsky's Swan Lake 

Ballet (10) 

SCREEN SNAPSHOTS 

2859 Hollywood Ice Capades 

Premiere (10) 6-22 ± 8-5 

2860 Hollywood's Famous Feet 

(8I/2) 7-20 


3851 30th Anniversary Special 

(11) 9-28 + 10-14 

3852 Fun at Shadow Mountain 

(91/2) 10-19 

3835 Hollywood Goes to Bat 

(91/2) 10-19 

STOOGE COMEDIES 

2407 Love at First Bite (16) . . 5- 4 

2408 Self-Made Maids (16) . 


3401 Three Hams on Rye 

. . 7- 6 :!: 8-5 

(151/2) 9-7 ± 9-30 

3402 Studio Stoops (16) 10-5 

3403 Slap Happy Sleuths ( . ) 11- 6 

. . 

VARIETY FAVORITES 

3951 Korn Kobblers (11) 9-21 ± 10-14 

3952 Drug Store Follies (..).. 11-23 

WORLD OF SPORTS 

2808 Clown Prince of Golf 

(8I/2) 5-25 ± 7-8 

2809 Diving Acrobats (9) 6-29 + 9-2 

2810 King of the Jockeys (9) 7-20 

1950-51 

3801 Snow Fiesta (9) 

SEASON 

9-28 ± 10-14 

3802 King of the Pins (..).. 10-19 

3803 Mat Masters (..) 11-30 

SERIALS 

2180 Atom Man vs. Superman.. 7-20 -I- 7- ' 

15 Chapter. 


3120 Pirates of the High Seas. 11- 2 

15 Chapters 

Metro-Goldwyn-Moyer 

Prod. No. Title Rel. Date Ratina Rev'd 

CARTOONS 

(Technicolor) 

W-46 Wags to Riches (7) 8-13 + 11-5 


W-132 Little Rural Riding Hood 

9-17 10-1 

(6) 

W-135 Out-Foxed (8) 11-5 10-29 

W-137 Counterfeit Cat (7) 12-24 + 2-11 

W-140 Why Play Leap Frog (7) 2- 4 

W-143 Ventriloquist Cat (7) . . 

5-27 H 7-1 

W-144 The Cuckoo Clock (7) . . 6-10 ++ 7-22 

W-146 Albert 

(g) 

in Blunderland 

8-26 ± 9-9 


W-232 Garden Gopher (6) 9-30 

W-234The Chump Champ (7). 11- 4 

FTTZPATRICK TRAVELTALKS 

T-18 Roaming Through Northern 

H Ireland (8) 7-9 10-15 


T-lllFrom Liverpool to Stratford 

(9) 9-10 + 10- 1 

T-112 Glimpses of Old England 

(9) 10- 8 10-29 

T-113 In Old Amsterdam (9). 11-12 + 12-24 

T-114 Bit of Scotland 

(10) 

A Wee 

12-17 + 2-4 

T-115 Land of Tradition (9) . 

J8 

J 

First date is national release, second the date oi review in BOXOFFICX. W 

Symbol between dates is rating from the BOXOFFICE review. HVery Good. 

+ Good. — Fair. — Poor. = Very Poor. © Indicates color photography. I 

.-. 1-21 

T-116 Colorful Holland (9) ... 3- 4 

T-117 Pastoral Panoramas (9) 4-15 + 7-1 

T-118 Roaming Thru Michigan 

(9) 5-20 + 7-1 

T-119 To the Coast of Devon 

(9) 7-15 + 7-22 

T-120 Touring Northern England 

(9) 7-29 + 9-9 

T-121 Land of Auld Lang Syne 

8-12 9-16 

(8) 

T-122 Life on the Thames (9) 8-26 

4+ 

+ 9-16 

GOLD MEDAL REPRINTS 

(Technicolor) 

W-161 Lonesome Mouse (8)... 11-26 . •• 

W-163 The Uninvited Pest (8) 4-29 

W-164 Yankee Doodle Mouse 

(7) 6-24 + 7-15 


W-261Zoot Cat (7) (reissue) .10- 7 

W-262 The Early Bird Dood It 

(9) 12-2 

NEWS OF THE DAY 

(Released Twice Weekly) 

PASSING PARADE 

K-76 City of Children (10) . 

PETE 

. 

8-27 

SMITH SPECIALTIES 

S-60 Football Thrills No. 12 

(9) 8-27 + 10-1 


S-151 Water Trix (9) 11-5 + 10-1 

S-152 How Come? (10) 11-19 + 10-29 

S-153 We Can Dream, Can't We? 

(9) 12- 3 -I- 12-24 

S-154 Sports Oddities (8).... 12-31 + 12-24 

S-155 Pest Control (S) 1-14 -f 2-11 

S-156 Crashing the Movies (8) 1-28 + 2-4 

S-157 Wrong Son (10) 4-8 

S-158Did'Ja Know? (8) 5-6 + 7-1 

S-159 That's His Story (9)... 6-17 H 7-22 

S-160 A Wife's Life (8) 7-8 -f 7-15 


S-251 Wrong Way Butch (10) .9-2 

S-252 Football Thrills No. 13 

(9) 9-9 tt 9-9 

Table 10-21 

S-253 Toppers (g) 

SILVER ANNIVERSARY SHORT 

934 Some of the Best (40) . . 7-15 ff 7-2 

THE MOVIES AND YOU 

Z-172 Moments In Music (10). 7-13 + 7-15 

TOM & JERRY CARTOONS 

(Technicolor) 

W-44 Heavenly Puss (7) 7-9 + 10-15 


W-131 The Cat and the Mermouse 

9-3 10-1 

(8) 

W-133Love That Pup (8).... 10- 1 

ff 

+ 10-29 

W-134 Jerry's Diary (7) 10-22 -f 11-5 

W-136 Tennis Chumps (7) 12-10 + 12-24 

W-138 Little Quacker (7) 1-7 -f 2-4 

W-139 Saturday Evening Puss 

-I- (7) 1-14 2-4 

W-141 Texas Tom (7) 3-11 

W-142 Jerry and the Lion (7) 

W-145 Safety Second (7) 7-1 4- 8 

+ 7-22 

. . 


W-231 Tom & Jerry In the 

Hollywood Bowl (7) . . . 9-16 

W-233The Framed Cat (7)... 10-21 

W-235 Cueball Cat (7) U-25 

Paramount 

Prod. No. Title Rel. Date Rating Rev'd 

CASPER CARTOONS 

BlO-1 Casper's Spree Under 

the Sea (6) 10-13 

CHAMPION 

(Reissues) 

H Z9-2 Suddenly It's Spring (10) 12- 3 1-14 

Little ff Z9-3 Breezy Bears (11) 2- 3 3-18 

Z9-4 Cilly Goose (10) 3-10 H 4-15 

in Z9-5 Three Bears a Boat (10) 4-7+1 4-8 

Z9-6 Yankee Doodle Donkey (8) 5- 5 -f 6-17 


ZlO-1 Her Honor, the Mare 

(7) 10- 6 

ZlO-2 We're on Our Way to 

Rio (7) 10-20 

ZlO-3 Popeyc a la Mode (7).. 11 3 

ZlO-4 Shape Ahoy (6) 11-17 

GRANTLAND RICE SPORTLIGHTS 

R9-2Thc Husky Parade (10).. 12- 9 

R9-3 Farther Down East (10). 1-20 

R9-5Wild Goose Chase (10).. 2-24 

++ 

+ 

1-21 

3-25 

R9-6 Start 'Em Young (10).. 4-15 

R9-7 Down Stream Highway 

(9) 6-2 

R9-8 To the Winner (10) 7-7 

. R9-9 Sporting Suwanee (10) . 8- 4 + 8-5 

R9-10 Operation Jack Frost 

+ (10) 9-1 9-9 


RlO-1 Desert Hi-Jinks (9) 10-6 

RlO-2 Outboard Shenanigans 

(10) 11-10 + 11-18 

NOVELTOONS 

(Technicolor) 

P9-2Song of the Birds (g).. 11-18 

P9-3 Land of the Lost Jewels 

P9-6 Tarts and Flowers (7) . . 

5-26 + 7-22 

P9-7 Ups an' Downs Derby (7) 6- 9 

P9-g Pleased to Eat You (7) . 

7-21 + 7-22 

P9-9 Goofy Goofy Gander (7) g-lg g- 5 

. 

P9-10 Saved by the Bell (7) 9-15 ± 9-9 

1950-51 

. 

SEASON 

PlO-1 Voice of the Turkey 

(6) 10-13 + 11-18 

P10-2Micc Meeting You (7). 11-10 

MUSICAL PARADE 

(Reissues) 

FFlO-2 Caribbean Romance 

(19) 10- 6 ++ 10-14 

FFlO-3 Showboat Serenade 

(20) 10- 6 tt 11- 1 

FFlO-4 You Hit tha Spot 

(18) 10-6 

FFlO-5 Bombalera (19) 10-6 

FFlO-6 Halfway to Heaven 

(19) 10- 6 

PACEMAKERS 

K9-1 Tom Ewell in Caribbean Capers 

(10) 11-11 

K9-2 Young Doctor Sam (11). 12- 30 -H- 1-21 

K9-3Tom Ewell in the Rhumba 

Seat (10) 2-10 ± 9-25 

K9-4 Sing Me Goodbye (10) 4-21 

. . 

K9-5 Flatbush Florida (11) . . 7- 7 

K9-6 Cowboy Crazy (10) 9-8 ++ 9-16 

PARAMOUNT NEWS 

(Released Twice Weekly) 

POPEYE CARTOONS 

(Technicolor) 

E9-2The Fly's Last Flight (7) 12-23 + 1-14 

E9-3 How Green Is My Spinach 

(7) 1-27 1-21 

Gym Jam (7) 3-17 3-11 

E9-4 

(7) E9-5 Beach Peach 5-12 + 6-17 

Jitterbug Jive (7) E9-6 6-23 

(Color) 

X9-1 Strolling Through the Park 

(g) 11-4 

X9-2The Big Drip (8) 11-25 

X9-3 Snow Foolin' (8) 12-16 tt 1-14 

X9-4 Blue Hawaii (7) 1-13 + 1-21 

X9-5 Detouring Thru Maine 

(7) 2-17 -f 3-18 

X9-6 Shortenin' Bread (7) 3-24 -f 3-11 

X9-7 Win. Place and Showboat 

4-28 4-8 

(6) 

X9-S Jingle Jangle Jungle (7).. 5-19 

-f 

+ 6-17 

X9-9 Heap Hep Iniuns (7)... 6-30 

X9-10 Gobs of Fun (7) 7-28 + 7-22 

X9-11 Helter Swelter (7) 8-25 

X9-12 Boos in the Nite (6).. 9-22 -f 9-16 

SPECIAL 

TlO-1 The New Pioneers 

(20) 9-1 4+ 9-30 

THE MOVIES AND YOU 

History Brought to Life (10).. 3-15 

04.110 The Brave Engineer (8). 3- 3 -H 5- 

RKO Radio 

Prod. No. Title Rel. Date ll»ti ||«i 

CLARK & McCULLOUGH 

(Reissues) 

03.604 Odor in the Court (21) 12-30 

COMEDY SPECIALS 

03.403 Groan and Grunt (17) 1-20 

. 

03.404 Put Some Money in the 

Pot (17) 3-17 .f:S.2j 

Biooklyn 03.405 Buckaroos 

(18) 5-12 +j.\i 

03.406 Photo Phonies (16)... 7-7 -f m 


for Baby (17) 9-22 

13.401 Waiting 

13.402 Night Club Daze (16). 11-24 

DISNEY CARTOONS 

-f 9! j 

(Technicolor) 

04.109 Pluto and the Gopher — 

-1- J.2! 

(6) 2-10 

04.703 How to Ride a Horse (8) 

-|- «. (reissue) 2-24 | 

04.111 Crazy Over Daisy (6).. 3-24 ++15-27 

04.704 Funny Little Bunnies (7) 

(reissue) 4-a +tl5-n 

The Wonder 4- 7 -+ 5-n 

04.112 Dog (7) . . 

04.113 Trailer Horn (6) 4-28 -f IV 

04.114 Primitive Pluto (7)... 5-19 -+715 

-+ 9. 04.115 Puss-Cafe (7) 6-9 J 

04.116 Motor Mania (7) 6-30 +-, HI 

04.705 The Grasshopper and tht 

Ants (7) (reissue) 7-7 \.., 

of -+10. Pests the West (7) 7-21 04.117 . . 7 

04.118 Food for Feudin' (7).. 8-11 ++10 

04.706 The Brave Little Tailor 

(9) (reissue) 8-25 


14.101 Hook, Lion and Sinker 

(7) 9-1 •+lWi 

14.102 Camp Dog (7) 9-22 ilMt 

14.103 Bee at the Beach (7). .10-13 

14.104 Hold That Pose (7).. 11- 

EDGAR KENNEDY 

I 

! 

(Reissue) 

03,504 Sunk by the Census (IS) 1-15 


Your Age (18) ... 9-1 13.501 Act +^10•a 

13502Taint Legal (16) 9-29 .. 

13,503 Kennedy the Great (19) 10-27 

FEATUHETTE 

Beaver Valley (32) ft 

LEON ERROL COMEDE 

03.703 High and Dizzy (17) 

. . 2-17 + 5-2! 


13,701 Texas Tough Guy (Ig) 9-15 +103 

THE MOVIES AND YOC 

Costume Designer, The (9)... 9-13 

MY PAL SERIES 

03,202 Pal, Canine Detective 

(22) 217 


13,201 Pal, Fugitive Dog (21). 10- 6 

PATHE SPORTSCOPES 

04.306 Sports' Best (9) 2-10 + 4 I 

04.307 New Zealand Rainbow 

(8) 3-10 

04,30g Horse Show (g) 4-7 

Girls 04.309 The Bauer (8).. 5-5 

Ski 04.310 Riders (g) 6-2 

04.311 Ben Hogan (g) (reissue) 6-30 

04.312 Lady of the Deep (8).. 7-28 

04.313 Nova Scotia Woodcock 

(8) 8-25 


14.301 Crocodile Hunters (9).. 9-22 

14.302 Football's Mighty Mustang 

(8) 10-20 

SCREENLINERS 

S-21 

71S 

04.206 Stars of Yesterday 

(9) 

1-27 

04.207 Audition for August 

(9) 

2-24 -' 3-a 

04.208 Wonders Down Under 

(S) 3-24 

04.209 Sunshine U (8) 

4-21 

04.210 Country Rhythm (8).. 5-19 

04.211 School for Dogs (g) 6-16 

04.212 Nickelodeon Time (8). 7-14 

04.213 Day in Manhattan (8) 8-U 


14.201 It's Only Muscle (9) . . 

9- 

14.202 Fairest of the Finest 

(8) 10-lS 

SPECIALS 

03.801 Basketball Headliners of 

1950 (15) 4-21 


13.001 You Can Beat the A-Bomb 

(20) 9-29 

13.901 Football Headliners of 1950 

(..) 12-8 

THIS IS AMERICA 

03.106 Expectant Father (16) 3- S 

03.107 Rescue Squadron (16). 3-Sl 

03.108 Trading Post (15) 4-28 

03.109 Play Ball (13) 5-26 • 

03.110 Danger Sleuths (14)... 6-2J 

of 03.111 House Mercy (15).. T-O 


Pinkerton Man (16)... 9-lS 

13,101 

9- 

12 

BOXOFFICE BookinGuide 

NJl

' 

' I 

(Released 

. 

20th Century-Fox 

0. Title Rel. Date Rating Revd 

FEMININE WORLD 

60 ashions of Yesteryear 

(Ilka Chase) (8) Nov. + 

MARCH OF TIME 

Vol . No. 10 The Fijht for Better 

Sthools (20) Oct. + 

. Vol , No. 11 MacArthur's Japan 

. Vol. 

(18) Nov. + : 

, No. 12 A Chance to Live 

(18) Dec. +t 

No. Vol. 1 Mid-Cenlury: Halt 

. 

Way to W/here? (17) Feb. + 

No. 2 The Male Looh 

Vol. 

(16) Mar. + 

Vol. . No.3 Where's the Fire? 

(19) April ++ 

. . Vol. No. 4 Beauty at Work 

(18) June ++ 

Vol.'. No. 5 As Russia Sees It 

(16) Aug. 4+ 

(MOVIETONE ADVENTURES 

920;iioy, Davy Jones (ID... Oct + 1 

920: board the Flattoo Midway 

(8) Nov. 

KSIklewel of the Baltic (8) . Dec. + 

JZO; idviejt Metropolis (11).. Dec. # 

1950 SEASON 

WSiPattern of Progress (8). Apr. + 

MOVIETONE SPECIALTIES 

mKn Hunter (8) Aug. + 

SSO'iadows in the Sept +f 

Snow (9). 

goo: id-West Metropolis (9).. June ++ 

iOOÊw York Philharmonic 

Orcll. (10) July 

lOO: usic of Manhattan (10).. July 4| 

MOVIETONE MELODIES 

700:iwrence Welk and His 

Champaone Music (10).. Jan. ± 

700: !d Ingle and His Gang 

(10) 

700: :itch Henderson & Orch. 

Mar. n 1-7 

(10) Aug. + 

700022 lat Happens at Night 

7) (reissue) Feb. 

w03 -.tor the Volunteer in Bef- 

M, ".,^1' '''''^^ Never (7). Mar. -f- 

«»4 jhty Mouse in Anti-Cats 

^ '> Mar. -f 

1005 iops Fable Foiling 

iOajhan Duck 

(7) Anr 

" 

+1- 

^ 

he Fo» 

(7) 

May 

reissue) 

i006 Iky in the Beauty Sliop 

„, 

w" 7) ! Talking Magpies in 

Apr. ± 

JOBiaoi Walking (7) May 

++ 

± 

Merry Chase (7) May 

»2< t a Little Bull (7) 

U-19 

10- 8 

4-29 

1-14 

1-14 

4-29 


Prod. No. Title Rel. Date Rating Rev'd 

CARTOON MELODIES 

4388 Sailing With a Song (9). 10- 3 

.19-»9-50 

=,», - SEASON 

r- 

5381 My Favorite Girl (10).. 11- 7 

5382 Songs of the Range (10). 12-26 ± 

5383 Dream Dust (10) 2-20 

5384 -f 

Smg Your Thanks (10) . . 4- 3 ± 

5385 Harmony Hall (10) 5-29 

5386 Melody Moods (9) . 7.17 j. 

5387 Sing Happy (10) 8-28 + 

5388 Feast of Songs (10) 10- 2 i 

MUSICAL WESTERNS 

4357 The Girl From Gunsight 

(25) 9-15 =t 

4358 The Pecos Pistol (26).. 10- 27 4- 


5351 Coyote Canyon (26) 11-17 ++ 

5352 South of Santa Fe (29) . .12-22 

5353 The Fargo Phantom (24) 2- 9 

5354 Gold Strike (25) 3-30 

5355 Rustler's Ransom (27) . . 

5-lg 

5356 Cactus Caravan (26) 7-6 

5357 Western Courage (29) 8-31 

. . . 

5358 Ready to Ride (25) 10- 5 

NAME BAND MUSICALS 

4311 Russ Morgan & Orch. (15) 9- 7 

4312 Skinnay Ennis & Orch. 

(15) 9.28 

+ 

-1- 

4313 Rhythm of the Mambo 

(15) 10-26 + 


5301 Herman's Herd (15) 11-2 

5302 Lionel Hampton & Orch 

(15) 12. 7 

5303 Freddie Slack & Orch. 

(15) 1. 4 + 

5304 Ethel Smith and the Henry 

King Orchestra 

. . (15) 2- 1 + 

5305 Sweet Serenade (15) 3-1 4. 

5306Skitch Henderson & Orch 

(13) 4-19 

5307 King Cole Trio and Benny 

Carter Orch. (16) 5-17 

5308 Claude Thornhill & Orch. 

(15) 6-14 + 

5309Sarali Vaughan & Herb 

SPECIALS 

5202 The Tiny Terrors Make Trouble 

(17) 1-18 + 

5201 Thundering Rails (19) . . . 5-24 ++ 


6201 Fun at the Zoo (IS) 9-30 

TECHNICOLOR CARTUNES 

(Reissues) 

4332 Cow Cow Boogie (7) 9-19 

4333 The Screwball (7) 10-17 + 

I 


5321 A- Haunting We Will Go 

(7) 11- 7 

5322 Kittens-Mittens (7) 12-5 

5323 Jolly Little Elves 1- 2 

(7) . . 

5324 Under the Spreading Blacksmith's 

Shoo (7) 1-30 

5325 Barber of Seville (7) . . . 2-13 

5326 Mother Goose on the Loose 

(7) 

5327 Candyland (7) 

3-6 

4-10 

+4- 

± i 

5328 The Beach Nut (7) . . . . 5- 8 

5329 Boogie Woogie Man (7).. 6-12 + 

( 

5330 Fish Fry (7) 7-17 5 : 

5331 Toyland Premiere (7)... 8-14 

5332 Greatest Man in Siam (7) 9-11 ± t 

5333 Ski for Two (7) 10-16 


Life Begins for Andy Panda 

6321 

005 Ihly Mouse in Law and 

010 I't'n'Led Monkey ••"'"' ^ 

'> „„ •. July 

Oil ibat 

+ 7-8 

in All This and 

labbit stew (7) July 

ml' 013 P'X.5'"'"' 

Ort- 

"IB idy Goose in Wide Open 

"«« (7) No.. 

jl, »9 r Grapes (7) Dee. 

«« ;her Goose's Birthday 

"ty (7) Dec.

. 

FUTURE RELEASES 

COLUMBIA 

Listed herein are features on which national release dates have not 

been set or which go beyond the dates covered by the Feature Chart. 

©Al Jcmiinns of Oklahoma (Western). Pnn Dnryea-OJlle Storm 

Barefoot Mailman (Comedy) Robert Cummlngs-Tcrry Moore 

Born Yesterday (Comedy-Dram.i) 

Judy Holliday-Broderlck Crawford-William Holden 

Brave Bulls, The (Drama) Mel Ferrer-Eugene Iglesias 

Flyina Missile, The (Drama) Glenn Ford-Viveca Llndfora 

Hero. The (Oiama) John Dcrek-Alda DaRc 

©Lorna Doone (Drama) Barbara Ilale-Rlrtiard Greene 

Romantic Anc The (Comedy) . .Margaret O'Brien-A. Martin jr. 

©Santa Fe (Western) Randolph Scott-.lanis Carter 

Two of a Kind (Drama) Lizabelh Scott-Terry Moore 

©Valentino (Drama) Tony Dexler-Ele.inor Parker 

Whistle at Eaton Falls, The (Drama) L. Brldges-D. Glsh 

EAGLE LION, CLASSICS 

Boys in Brown (Drama) R. Altenborough-J. Warner 

Diamund City (Drama) D. Farrar-D. Dors 

Doll's House, The (Drama) Paul Lukas-Charles Korvin 

Huogetts Abroad, The (Drama) J. Warner-K. Harrison 

Marry Me (Drama) D. Bond-S. Shaw 

Reluctant Widow, The (Drama) R. Ncnton-A. Guinness 

Tioer, The (Drama) Mickey Rooney-Wanda Hcndrls 

METRO-GOLDWYN-MAYER 

©Across the Wide Missouri (Western) Clark Gable-J. Hodlak 

©An American in Paris (Drama) Gene Kelly-Leslie Caron 

Callino Bulldog Drummond (Drama) W.ilter Pidgeon 

Cause for Alarm (Comedy-Dr) . .Loretta Young-Barry Sullivan 

Excuse My Oust (Comedy) lied Skelton-Sally Forrest 

Father's Little Dividend (Comedj) . .Spencer Tracy-J. Bennett 

Grounds for Marriage (Com-Dr) Van Johnson-K. Grayson 

It's a Bio Country (Drama) All Star Cast 

©Kim (Adventure-Drama) Errol Flynn-Dean Slocbwell 

Magnificent Yankee, The (Drama) . .Louis Calhern-Ann ILirding 

©Mr.- Imperium (Drama) Lana Turnor-Ezio Pinza 

©Pandora and the Flying Dutchman (Dr) .J. Mason-A. Gardner 

©Quo Vadis (Drama) Robert Taylor-Deborah Kerr 

©Royal Wedding (Musical) Fred Astaire-.lane Po»elI 

©Showboat (Musical) Kathryn Grayson-Howard Keel 

Soldiers Three (Drama) Walter Pidgeon-Stewart Granger 

Thres Guys Named Mike (Comedy) . .Jane Wyman-Van Johnson 

©Vengeance Valley (Western) . .Robert Walker-Burt Lancaster 

MONOGRAM 

©Blue Blood (Drama) Bill Williams- Jane Nigh 

Bowery Battaion (Comedy) Leo Gorccy-Huntz Hall 

©Cavalry Scout (West-Drama) Bod Cameron 

©Dancing Years, The (Rom-Dr) Dennis Price 

Navy Bound (Drama) Tom Neal-Regis Toomey 

Typee ( Adv-Drama) Roddy McDowall 

PARAMOUNT 

Ace in the Hole (Drama) Kirk Doiiglas-Jan Sterling 

©Branded (Western) Alan Lartd-Mnna Freeman 

Carrie (Drama) Laurence Olivier-Jennifer Jones 

Dear Brat (Comedy) Mona Freeman-Edward Arnold 

Goldbergs. The (Comedy) Gertrude Berg-Phillp Loeb 

©Great Missouri Raid, The (Western) W. Corey-M. Carey 

Lemon Drop Kid, The (Comedy) Bob Hope-Andrea King 

Mating Season, The (Drama) John Lund-Gene TIerncy 

©Passage West (West-Drama) John Pajmc-Dennls O'Keefe 

Place in the Sun, A (Drama) F.lizahpth Taylor-M. Cllft 

©Quclicc (Drama) -lohn B.arrymore jr.-Corinne Calvet 

Redhead and the Cowboy (We,st-Drama) Glenn Ford 

©Samson and Oelilah (Drama) . .Victor Mature-Hedy Lamarr 

Seotcmher Affair (Drama) Joan Fontaine-Joseph Gotten 

Something to Live For (Drama) ... .Bay Milland-J. Fontaine 

Trio (3 shnrt stories) Anne Craw ford- Roland Culver 

United States Mail (Drama) Alan Ladd 

©Warpath (Western) Edmond O'Brlen-Dcan Jagger 

RKO RADIO 

Company She Keeps. The (Drama) . 

.Jane Grcer-Dennis O'Keefe 

Cry Danijer (Mystery-Drama) Dick Powell 

Gambling House (Drama) Victor Mature-Wllllam Bondlx 

Gaunt Woman. The (Drama) .... Dana Andrews-Claude Bains 

His Kind of Woman (Drama) . .Bnhort Mllchum-Jane Russell 

It's Only Money (Comedy) Frank RInntra-Janc Russell 

©Jet Pilot (Adventure-Drama) lohn Wayne-Janet Lclch 

Macao (Drama) Robert MItchum-Jane Russell 

Mad With Much Heart (Drama) Robert Ryan 

14 

Man He Found, The (Drama) Elliott Reid-Lurene Tuttle 

©Montana Belle (Drama) Jane Russell-George Brent 

Mother of a Champion (Drama) . .Claire Trevor-Sally Forrest 

My Forbidden Past (Drama) . .Robert Mitchum-Ava Gardner 

©Sons of the Musketeers ' (Adv-Dr) .Cornel Wllde-M. O'Hara 

Story of a Divorce (Drama) Bette Davis 

REPUBLIC 

Belle Le Grand (Drama) Vera Balston-John Carroll 

California Passage (Western) ... .Forrest Tucker-Adcle Mara 

Death in the Sands (Drama) Robert Stack-Joy Page 

©Honeychile (Comedy) Judy Canova 

©Oh! Susannah (Western) Rod (Simeron-Adrian Booth 

Pride of Maryland (Drama) S. Clcments-P. Stewart 

©Spoilers of the Plains (Western) . .Roy Rogers-P. Edwards 

Trail of Robin Hood (Western) . .Roy Bogers-Penny Edwards 

SELZNICK 

'©Gone to Earth (Drama) 

20TH-FOX 

.Jennifer 

Jones 

©Bird of Paradise (Adventure) . .Lnnls Joiirdan-Debra Padcet 

©Call Me Mister (Musical-Comedy) . .Dan Dalley-Betty Grable 

Follow the Sun (Drama) Glenn Ford-Anne Baxter 

Fourteen Hours (Drama) Paul Douglas 

©Half an Angel (Drama) Joseph Cotten-Loretta Young 

©Halls of Montezuma (Adventure) . .R. Widroark-W. Palance 

House on Telegraph Hil (Drama) V. Cortese-W. Lundlgan 

I Can Get It for You Wholesale (Com)..D. Dailey-S. Hayward 

©I'd Climb the Highest Mountain 

(Drama) Susan Hayward-Willlam Lundlgan 

Legion of the Damned (Drama) ... .Gary Merrill-R. Basehart 

Mudlark, The (Drama) Irene Dunne-Alec Guinness 

No Highway (Drama) James Stewart-Marlene Dietrich 

Rawhide (Western-Drama) Tyrone Power-Susan Hayward 

Scarlet Pen (Drama) Linda D.irnell-Charles Boycr 

Wildwinds (Drama) Victor Mature-John Lund 


Cyrano de Bcrgcrac (Drama) Jose Ferrer-Mala Powers 

Deep Is the Well (Drama) Richard Rober-Barry Kelley 

New Mexico (Western) Lew Ayres-Marilyn Maxwell 

Prowler, The (Comedy-Dr) Van Heflin-Evelyn Keyes 

Queen for a Day (Drama) Edith Meiser-D. McGavln 

Scarf, The (Drama) Emljn Williams-John Ireland 

Second Woman, The (Drama) Robert Young-Betsy Drake 

Sound of Fury, The (Drama) . .Frank Lovejoy-Kathleen Ryan 

Three Steps North (Diaraa) Lloyd Bridges-Aldo Fabrlzl 

UNIVERSAL-INTERNATIONAL 

Air Cadet (Drama) Stephen McNally-Gail Russell 

Bedtime for Bonzo (Comedy) Ronald Reagan-Diana Lynn 

©Double Crossbones (Comedy) Donald O'Connor 

©Frcnchie (Western) Joel McCrea-SheUey Winters 

Groom Wore Spurs (Comedy) Ginger Rogers-Jack Carson 

Harvey (Comedy) James Stew.art-Jnscphlne Hull 

Katie Did It (Comedy) Ann Blyth-Mark Stevens 

Ma and Pa Kettle Back on the Farm (Comedy) 

Marjorle Main-Percy Kilbride 

©Prince Who Was a Thief (Drama) . .Tony Curtis-Piper Laurie 

©Smuggler's Island (Drama) Jeff Chanrtler-Eveljn Keyes 

©Tomahawk (Drama) Van Heflln-Yvonne DeCarlo 

Under the Gun (Drama) Richard Conte-A. Totter 

WARNER BROS. 

Big Stickup, The (Drama) Steve Cochran-Virglnla Grey 

Branded Woman (Drama) Richard Todd-Ruth Roman 

©Captain Horatio Hornblower (Drama) 0. Peck-V. Mayo 

Enforcer, The (Drama) Humphrey Bogart 

Folsom Story, The (Drama) David Brian-Steve Cochrane 

Goodbye. My Fancy (Drama) Joan Crawtord-Fr,ank Lovejoy 

Highway 301 (Drama) Steve Cochrane-Vlrglnla Grey 

Jim Thorce—All American (Drama).. B. Lancastcr-P. Thaiter 

©Lullaby of Broadway (Musical) Doris Day-Gene Nelson 

Night Beat IDrama) William Douglas-Alan Hale 

Only the Valiant (Drama) Gregory Peck- Jeff Corey 

Oueration Pacific (Actlnn-Dr) John Wayne 

Raton Pass (Western) Dennis Morgan 

Storm Warning (Drama) Ginger Rngcrs-Rnnald Reagan 

Streetcar Named Desire, A (Drama) . .Vivien Leigh-M. Brando 

©Sugarfoot (Drama) Randolph Scott-Adcle Jergcns 

a 

In the Newsreeism 

Movietone News, No. 92: UN hears Atis, >i 

tin warn China on its fighting in Korea ij 

Mrs. Rosenberg aids Marshall; railroad bridgi i 

bites the dust; final rites for Sweden's king 

drive opens for a world brotherhood; Call. 

fornia—UCLA; Ohio State- Wisconsin. 

News of the Day, No. 22: U.S. demand 

Chinese Reds quit Korea; home from Korea 

Sweden hails new king; Marshall pick 

woman aid; bridge takes nosedive; froi 

plague; noted men back brotherhood move 

ment; game of the week. 

Paramount News, No. 25: Football; Kin 

Gustav laid to rest; Ku Klux Klan; Brother 

hood; Maurice Chevalier celebrates 50 year 

in show business. 

Universal Newsreel, No. 404: Brotherhtxx 

—Eric Johnston makes plea for tolerance 

cruisers return; new bridge; frog epidemic 

football — Kentucky-Mississippi State; Tu 

lane-Navy. 

Warner Pathe News, No. 27: Football - 

California wallops UCLA; Ohio State beat 

Wisconsin; Sweden lays King Gustav to rest 

Anna Rosenberg named assistant secretai 

of defense; Claremore, Okla. — Will Rogei 

statue unveiled; Washington—U.S. leadei 

plan 1951 Brotherhood week; Hollywood- 

"Breakthrough" has impressive HoUywoo 

premiere; Cairo, 111.—drop 1,000-ton bridg 

100 feet into Ohio River. 

Movietone News, No. 93: UN forces mov 

against Reds in North Korea; Thanksgivin 

1621 to 1950; Hollywood attends gala premier 

of "All About Eve"; Melbourne cup tui 

thriller; British boxing. 

News of the Day, No. 223: UN forces pus 

ahead in Korea; royal family films; refuge 

king; spotlight on Taft; calf scramble; goo 

shooting in Texas; British fans boo Tomm 

Farr's kayo. 

Paramount News, No. 26: Locust plagu 

menaces Africa; Robert Taft; Barney Balf 

ban arrives with Ray Milland; you too can t 

a Yogi; holiday presentation; Let us gi\ 

thanks. ; 

Universal News, No. 405: Korea; the contrj 

of Congress; city honors gallant warshii 

football—Oklahoma vs. Kansas. 

Warner Pathe News, No. 28: At the front i 

North Korea; New Delhi, India; Gurkha kin 

flees revolt to India; intimate films of Roland's 

royal family; New York—Mrs. Willia 

O'Dwyer fashion prevue; Cleveland savir 

bank for kids; New York seven-year-c: 

horsewoman is high jump star; New York 

Dr. Norman Vincent Peale, resurgence 

faith. 

All American News, No. 422: Festive bir^ 

aplenty for Thanksgiving; Windy City won 

an takes wind out of hats; Armistice di 

parade lines city streets in Kansas City; e; 

GIs taught civilian trades in Dallas. 

Telenews Digest, No. 46A: Armistice D: 

1950—George Marshall attends ceremoni 

at grave of Gen. John J. Pershing; Americs 

troops conduct memorial services in Kore: 

Lake Success—Austin lashes out at Russia 

backing of Red China; Indo-China—Frem 

forces continue retreat; Sweden—King Gu 

tav V lies in state; the Alps^S dead In a 

crash: Africa—Franco completes tour of Ci 

nary Islands; New York—nationwide tel 

phone walkout; New York—gifts to childrt 

around the world; sports world—Bears clsi 

grid Yanks. 

Telenews Digest, No. 46B: 'Venezuela— 

sassin strikes; Korea marines advance; Wa 

ter Reuther. American youngsters; spor 

world—Texas A&M upsets SMU, 

BOXOFFICE BooldnGuide Nov. 25. 18 

J

I 

I Republic 

! 

doubtless 

i measures 

' 

hibitors 

: out, 

; 

bat 

f up 

; 

by 

I Allan 

I 

> Republic 

' affect 

' 

be 

' 

' 

age 

i 

nonetheless 

I 

1 column 

I of 

j 

I 

I 

— 

Oinions on Current Productions; Exploitips for Selling to the Public 

FEATURE REVIEWS 

— 

(FOR STORT SYNOPSIS ON EACH PICTURE, SEE REVERSE SIDE) 

Born Yesterday 

Columbia ( ) 93 Minutes Rel. 

Through the natural and wise expedient of adhering as 

closely as possible to the original stage play and utilizing 

as many as were available of the cost thereof, the 

screen version of Garson Kanin's Broadway smash hit 

becomes a motion picture of comparable excellence. It 

should be one of the season's top grossers in the comedy 

field. Even if it were less meritorious as a photoplay, the 

widespread popularity of the play would assure the film's 

success. From a thespian standpoint, Judy HoUiday, who 

initiated the Billie role on the stage, commits unabashed 

grand larceny, despite the fact that she is co-starred with 

a duo of Hollywood's more competent male stars. Her performance 

is a delight for which some of the credit is due 

George Cukor's fine-grained direction and the shrewd production 

procedure of S. Sylvan Simon. 

Judy Holliday, Broderick Crawford, William Holden. Howard 

I St. John, Frank Otto, Larry Oliver. Barbara Brown. 

z^ 

orthvt^ 

The Magniiicent Yankee 

F 

°""" 

MGM { ) 89 Minutes Rol. Feb. 9, '51 

This picture will do more for the prestige of the industry 

among thinking people than a thousand speeches. It is a 

truly great picture about an outstanding American, the late 

Justice Oliver 'Wendell Holmes, who had an abiding faith 

in the U.S. It should be seen by everyone and should be 

exploited to bring nontheatregoers into the theatre. The 

early scenes are devoted mostly to a characterization of 

Holmes and his remarkable wife; then drama is built up 

which culminates in two deeply moving scenes, that of his 

secretaries over the years greeting him on his 90th birthday 

and that of conversations with his wife during her last 

illness. Louis Calhern and Ann Harding are superb. Calhern 

appeared in the stage play on which the film is based. 

Source of material also came from Francis Biddle's bestseller. 

Emmet Lavery wrote the script. John Sturges directed. 

Louis Calhern, Ann Harding, Eduard Franz, Philip Ober, 

Ian Wolfe, Edith Evenson, Guy Anderson. 

Dallas 

Warner Bros (Oil) 

98 Minutes 

31 Superweslern 

(Technicolor) 

ReL Dec. 30, '50 

Even without several other praiseworthy assets, Gary 

Cooper, always convincing in a western hero role, and 

Technicolor photography alone would win this classification 

as a supersagebrusher. And, as showmen know, through 

reviewing their ledgers covering recent seasons, that category—on 

an average—comes closer than any other to 

insuring satisfied customers and profitable takes. So, wisely 

merchandised—and such salesmanship should concentrate 

on color and cast—this king-size galloper should be no 

exception. Anent the aforementioned additional assets: The 

story, while it adheres generally to formula, boasts enough 

different twists to transcend the hackneyed; the supporting 

cast is name-freighted and delivers up to expectations; the 

vehicle is substantially mounted, with nature's rugged beauties 

providing background. Stuart Heisler directed. 

Gary Cooper, Ruth Roman, Steve Cochran, Raymond Massey, 

Barbara Payton, Leif Erickson, Antonio Moreno. 

Rustlers on Horseback 

F 

"""'" 

(4968) 80 Minutes Rel. Oct. 28, 'SO 

Devotees—and their number is substantial—of the saddleand-six-gun 

heroics of rough-ridin' Allan "Rocky" Lane will 

find this latest entry in the sagebrush series stari 

ring that player tailored to their tastes. In all respects it 

up to the generally high overage already established 

by most previous Lane topliners and is cut to the 

' standard pattern for actionful western programmers. Accorded 

the kind of merchandising treatment which most exbooking 

the Lane pictures have long since worked 

there is little reason to doubt that it cannot be dated 

and claved to complete customer satisfaction. As produced 

by Gordon Kay and directed by Fred Brannon, the opus 

packs plenty of movement, gunplay and hand-to-hand cominto 

its compact running time. Production values are 

to par and Lane, though dominating the footage, is aided 

a competent supporting cast. 

"Rocky" Lane, Eddy Waller, Claudia Barrett, John 

Eldredge, George Nader, Roy Barcrolt, Forrest Taylor. 

Watch the Birdie 

MGM (110) 72 Minutes Rel. Dec. 8, 'SO 

Seldom in the agrarian history of the midwest has there 

been a corn crop to match the celluloid harvest of that 

commodity as reaped in this latest Red Skelton topliner. 

The feature is played strictly for laughs, and garners an 

impressive quantity thereof, ranging from polite chuckles 

to side-splitting howls. Which, coupled with Skelton's established 

popularity and indications that movie patrons currently 

are placing escapist fare high on their "what-wewant-to-see-most" 

lists, points toward profitable bookings 

and happy audiences in virtually all situations. The gags 

and plot sequences, many of them reminiscent of silentscreen 

comedy techniques, dominate a run-of-mill plot In 

which Skelton is virtually the whole show. Produced by 

Harry Ruskin and speedily directed by Jack Donohue, the 

feature incorporates a number of exploitation possibilities. 

Red Skelton, Arlene Dahl, Ann Miller, Leon Ames, Pam 

Britton, Richard Rober, Dick Wessel. 

Branded "P 

^ 

Western 

(Technicolor) 

Paramount (5009) 95 Minutes Rel. Jan. '51 

For their attempt to endow this king-size sagebrusher with 

an away-from-formula plot, the producer and scriveners rate 

an "A" for effort. Their enterprise was, however, somewhat 

dimmed through vague etching of characters, doubtful situations, 

heroical and too-abundant dialog, over-acting and 

heavy-handed direction. The net results may prove disappointing 

to the more orthodox oater devotees; but, on 

the other hand, the unusual story structure might accord 

the picture additional appeal to potential patrons of diversified 

film tastes. In all other respects, the feature earns 

classification as a superwestern. It is impressively mounted. 

Technicolor photography makes the most of the scenic beauties 

against which it was lensed, and the cast is sufficiently 

name-heavy to command attention and lend itself 

along with color—to extensive exploitation. Directed by 

Rudolph Mate. 

Alan Ladd, Mona Freeman, Charles Bickford, Robert Keith. 

Joseph Calleia, Peter Hanson, Selena Royle. 

North of the Great Divide F 

(4944) 67 Minutes ReL Nov. 15, '50 

[ 

Although Roy Rogers takes a rather radical departure 

I from his usual locales and story structure, this entry in the 

venerable series in which he toplines should do nothing to 

his status as "King of the Cowboys" and it should 

depended upon to attract the normal satisfactory patronwhich 

his starring vehicles enjoy. Such analysis is 

possible because the picture, despite its literary variation, 

contrives to incorporate all—maybe a li'l more 

I of the expected sagebrush action ingredients: shootin', 

scrappin' and chasin'. Also to be considered in the asset 

is the possibility for something additional in the way 

merchandising, and, again, because of the different yarn. 

Rogers' performance is up to established standards as is his 

support, completed in all details—even unto the musical 

interludes by the Riders of the Purple Sage. Directed by 

William Witney. 

I'h 

I 

The Taming of Dorothy 

F 

'"""'' 

Eagle Lion Classics 75 Minutes Rel. Sept. 29, '50 

This is hectic farce with British players in an Italian setting. 

The film contains a swift succession of scenes involving 

counterfeiters, two men who look exactly alike, a bank 

holdup and other goings-on that ought to appeal to the 

action fans, both adult and juvenile. It's a Lux Films production 

made in England with rapid-fire dialog filled with 

British and Italian accents, but this will not affect the entertainment 

value for those who like boisterous action. Dorothy 

is the English wife of a mild-mannered Italian bank clerk 

who is temporarily "tamed" by his gangster double. There 

are no name values, so the selling emphasis will have to 

be put on the mirthful excitement. The film will provide 

good double bill support, or rate top billing for midweek 

playing time. Colin Lesslie was the producer and Marie 

Soldati the director. 

Roy Rogers, Penny Edwards, Gordon Jones, Roy Barcroft. 

Jack Lambert, Douglas Evans, Keith Richards. 

lean Kent, Robert Beatty (in dual role), Margaret Rutherford, 

Rona Anderson. Gordon Horker, Walter Crishom. 

1206 BOXOFTICE November 25, 1950 1205

. . The 

FEATURE REVIEWS Story Synopsis; Adiines for Newspaper aad Programs 

Vl 

THE STORY: 

"The Magnificent Yankee" 

President Theodore Roosevelt appoints Oliver Wendell 

Holmes associate justice of the U.S. Supreme Court, and 

Holmes and his wife arrive in Washington from Boston. 

Holmes decide* to employ each year as secretary the honor 

graduate from the Harvard law school, his alma mater, so 

there will be opportunity for many to serve and learn under 

him. The justice introduces fresh thinking into the court, 

disagreeing with majority opinions until he is known as 

"The Great Dissenter." Later events prove him right. His irai-ily) 

views are shared by Justice Brandeis, his close friend. The 'Vpc. 

secretaries gather to celebrate his 90th birthday. His beloved 

wife dies. When his faculties being failing, he resigns from 

the court. President Franklin Delano Roosevelt comes to 

consult with him after the inauguration. 

CATCHLINES: 

One of the Great Films of All Time ... A Stirring Chapter 

Out of American History . One Film Everyone, Young 

and Old, Must See.

I 

I "Chines, 

10c per word, minimiun $1.00, cash with copy. Four insertions lor price of three. 

G DATE: Monday noon preceding publication date. Send copy and answers to 

Box Numbers to BOXOFTICE, 825 Van Brunt Blvd., Kansas City 1, Mo. • 

HELP WANTED 

tra cash? Manager, operators—daytime, 

lelghborhood merchants advertising gifts, 

Itencils, matches, etc. .\verage order 

Free samples. Kincole, 8916 Linwood, 

POSITIONS WANTED 

ojeiinist, -8. married, do not smolie or 

flears experience. Now employed, desires 

I'e.irefers South. Iteferences. Boxof 

Satle iiat] executive, early forties, e.xcellent refern.inager 

of de luxe operation 

Ciitifnrnia preferred. Boxoffiw. 4071. 

booker, buyer. Voung, now succe.^sycd. 

Desires place with future. Prefer 

or small growing circuit. Best refould 

like to have position where I 

poking and buying as I have devoted 

time to this. Boxoffice. 4073. 

31, married, desires employment 

ith a future. E.xperienced ail 

pendent and chain. Best of references. 

.\Iichlg.in. Boxoffice. 4076. 

GENERAL EQUIPMENT—USED 

Holmes Sweet Holmes. Still available at our 

low. low prices. Time deals tool Complelely 

rebuilt Holmes Educator 35mm sound projectors. 

2.000' magazines, amplifier, speaker, lenses. Single 

outfit—$350: dual—$550 (formerly $695). 

Other complete dual outfits— DeVry, $595; Simplex, 

$995. Write tor complete descriptions. 

Dept. C, S.O.S. Cinema Supply Corp., 602 W. 

52nd St.. New York 19. 

For Sale: Used Spacarb 3 D-50's. Spacarb 

Multi's. also Mills Cup machines. Good condition 

at bargain price. United Services. Inc.. 

242 12ih St., Atlanta, Ca. Telephone 

N, E.. 

At. 0764. 

Mills Master Ice Cream Freezer. Only used 

three months. Price for quick sale, $650. Boxoffice. 

4062. 

Pair Holmes 35mm sound projectors, less than 

fifty hours running: 25-watt amplifier speaker. 

Baby Strong lamps and Bargain rectifiers. Bell 

& Howell 16mm sound projector, $175. Russell 

Schlecht. 1840 Morse Ave., Chicago. HI. 

Air 

CLfflRinG HOUSf 

5 years experience in drive-ins. dexn 

position either for winter season 

nlly. Write P. 0. Box 485, Mount 

ist, experienced, wants steady posier. 

reliable, available immediately, 

iduest or Western states. Robert 

Cough. San Francisco. Calif. 

married, experienivd both conventional 

n theatres. .\lso circuit operation, 

ing 700-car drive-in. Desires change 

imd drive-in or small circuit. Boxono 

story, but top notch manager 

?ds good job. One or several small 

es. 27 years experience all details 

eration. Buying, booking to lobby 

office, 4078. 

nanager called to active duty being 

lue to dependency, as of December 

Ike to re-locate. Boxoffice. 4079. 

SIGNS 

Bf 1^ to Paint Sions. Use letter patterns. 

sin work and wasted time. No experlneed 

I 

tor expert work. Write for free sam- 

Jotlltahn, B-1329, Central Ave., Chicago 

TEATRICAL 

PRINTING 

ST iIO 

AND PRODUCTION 

EQUIPMENT 

ipltxrnm step printers, with light changers. 

It, ^.; Presto studio disc recorder. $195; 

la ajtn Preview projector with I!C.\ sounds.vntiotor. 

special magazine and pedestal. 

J2I1. I 

$1,595; Depue 35mm/16mm sound 

ii„n nf.r TOrth $7,500. $3,495; Presto- 

• '^"1 splicer I6mm or 35mm, $350; 

Bridgamatic .Ir. 16mm developncl. 

tax). $995; Auricon Cineiw. 

$555: 5-ton refrigeration 

molor. $395: Eyemo 35mm spider 

"itras. $495: Wall 35mm Mov1e- 

'm sound camera. B. Maurer gali^l'-r, 

lenses, motor, 2 magazines, tripod. 

»«.} 7.000 value. $3,495; BaHground 

B 

(^ ( with projector, arclamp. Selsvn 

\H. 15's20' screen. $4,995: Ultra Sun- 

Jo.Olwatt, $250 value. $77.50: Cinephon 

fcnnjaiiiera. motor. 4 lenses. $795. Send 

plM [iirclab Supplement. Dent. C. S.O.S 

• Slly Corp.. 602 W. 52nd St.. New 

RIVl N THEATRE EQUIPMENT 

Wise—Be Thrifty. Order now on 

'lîn. Small deposit holds equip- 

1' Pay balance out of income on 

'-' Payment plan. Dept. C. S.O.S. 

Si;y Corp. 602 52nd St, New 

W. 

fabricated to specification In 

Immediate delivery, any quanor 

phone. Long Distance 1024 

J43 Sonken-Galamba 

' 

Corp., Sec- 

Kansas City 18. Kas 

;"'ii 

halt price. Wiener, Hamme. 

Peanut Roasters. Bun Warmers. 

• »" 

- 

Iljl 179 Luckle. Atlanta, Ca. 

*',"; eatre Tickets. Send for samples of 

'^"' rmted stub rod tickets for drive- 

^f-: istinctive. easy to check. Kansas 

''*'" 

njiv """" 

l"' 109 "' 18th Street. 

Kansas City 8. Mo 

1 Th Model 36 Streamliner Miniature 

only few days. Use discontinued 

d conditions. Boxoffice. 4084 

OFP E : : November 25, 1950

SELL it here 

r 

SELL it there 

y 

POSTERS 

HERALDS 

IX)BBY DISPLAYS 

SELL with SHOWMANSHIP..,

Boxoffice-November.25.1950

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