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REPORT ON SUPREME COURT<br />
HEARING IN ANTITRUST SUIT<br />
TOA'S TELEVISION SURVEY<br />
Page 12<br />
COVER STORY: Filmrows of America<br />
Page 18
KEEP YOUR<br />
ON THESE!<br />
Last week seven wonderful motion<br />
picture entertainments were previewed<br />
at the M-G-M Studios.<br />
They give thrilling meaning to<br />
the industry's new slogan "M-G-M<br />
GREAT IN '48!"<br />
^'HOMECOMING'<br />
M-G-M presents CLARK GABLE • LANA TURNER • ANNE<br />
BAXTER • JOHN HODIAK in "HOMECOMING" • Ray<br />
Collins • Gladys Cooper • Cameron Mitchell • A MERVYN<br />
LeROY PRODUCTION • Original Story by Sidney Kingsley<br />
Adaptation by Jan Lustig • Screen Play by Paul Osborn<br />
Directed by MERVYN LeROY • Produced by SIDNEY<br />
FRANKLIN • A METRO-GOLDWYN-MAYER PICTURE<br />
'THE PIRATE'<br />
l(<br />
STATE OF THE UNION Technicolor)<br />
(<br />
LIBERTYFILMSpresentsSPENCER TRACY. KATHARINE<br />
HEPBURN . VAN JOHNSON • ANGELA LANSBURY<br />
ADOLPHE MENJOU • LEWIS STONE in FRANK CAPRAS<br />
"STATE OF THE UNION" • Based on the Play by Howard<br />
Lindsay and Russel Crouse • Screen Play by Anthony Veiller<br />
and Myles Connolly • Associate Producer Anthony Veiller<br />
Produced and Directed by FRANK CAPRA • A METRO-<br />
GOLDWYN-MAYER PICTURE<br />
"B. F.'s DAUGHTER"<br />
M-G-M presents "B. F.'s DAUGHTER" starring BARBARA<br />
STANWYCK . VAN HEFLIN • CHARLES COBURN<br />
RICHARD HART • KEENAN WYNN • A ROBERT Z.<br />
LEONARD PRODUCTION • Screen Play by Luther Davis<br />
Based on the Novel by John P. Marquand • Directed by<br />
ROBERT Z. LEONARD • Produced by EDWIN H. KNOPF<br />
A METRO-GOLDWYN-MAYER PICTURE<br />
n<br />
M-G-M presents JUDY GARLAND • GENE KELLY in<br />
"THE PIRATE" • WALTER SLEZAK • GLADYS COOPER<br />
REGINALD OWEN • Songs by COLE PORTER • Color<br />
by TECHNICOLOR • Screen Play by Albert Hackett and<br />
Frances Goodrich • Based on the Play by S. N. Behrman<br />
Dance Direction by Robert Alton and Gene Kelly • Directed!<br />
by VINCENTE MINNELLI • Produced by ARTHUR FREED,'<br />
A METRO-GOLDWYN-MAYER PICTURE<br />
"EASTER PARADE"<br />
(Technicolor)<br />
M-G-M presents IRVING BERLIN'S "EASTER PARADE'<br />
starring JUDY GARLAND • FRED ASTAIRE • PETEE<br />
LAWFORD with ANN MILLER • Color by TECHNICOLOF<br />
Music and Lyrics by IRVING BERLIN • Director of Musica<br />
Numbers ROBERT ALTON • Directed by CHARLEJ<br />
WALTERS . Produced by ARTHUR FREED • A METRO<br />
[<br />
GOLDWYN-MAYER PICTURE<br />
I.<br />
j<br />
"THE BRIDE GOES WILD"<br />
M-G-M presents VAN JOHNSON • JUNE ALLYSON in<br />
"THE BRIDE GOES WILD" • BUTCH JENKINS HUME<br />
•<br />
CRONYN • UNA MERKEL • Original Screen Play by<br />
Albert Beich • Directed by NORMAN TAUROG • Produced<br />
by WILLIAM H. WRIGHT • A METRO-GOLDWYN-<br />
MAYER PICTURE<br />
'THE BIG CITY""?Kr f<br />
M-G-M presents "THE BIG CITY" starring MARGAREl^<br />
O'BRIEN . ROBERT PRESTON • DANNY THOMAj!<br />
GEORGE MURPHY • KARIN BOOTH • EDWARI<br />
ARNOLD. BUTCH JENKINS • and introducing to the screei<br />
BETTY GARRETT and LOTTE LEHMANN . Screen Pla<br />
by Whitfield Cook and Anne Morrison Chapin • Additiona<br />
Dialogue by Aben Kandel . Based on a Story by Miklos Laszl(<br />
As Adapted by Nanette Kutner . Directed by NORMA!'<br />
TAUROG . Produced by JOE PASTERNAK • A METRO<br />
GOLDWYN-MAYER PICTURE<br />
Generously For America<br />
Dthcrhood Week!,
°4'<br />
dJim:<br />
^^zr/^Si^<br />
TRADE SHOW<br />
TONIC!<br />
Come and enjoy yo^^self.<br />
Bring the<br />
family. They'll tell you to book it<br />
fast.<br />
Just what the public needs! Just<br />
what your cash register needs too!
m^mmmma<br />
im'mmmmmMimmMi<br />
t£is^\S^^!^<br />
iiMmiftt BOGART
IWARNERS'<br />
TREASURE OF SIERRA MADRE:<br />
of the best<br />
Hol^wood<br />
fiasdonS
I<br />
ESSE<br />
'<br />
'<br />
THE NATIONAL FILM WEEKLY<br />
PUBLISH.D IN<br />
NINE SECTIONAL EDITIONS<br />
BEN SHLYEN<br />
Editor -in-Chiei and Publisher<br />
JAMES M. lERAULD Editor<br />
NATHAN COHEN Associate Editor<br />
SHLYEN ^....Managing Editor<br />
IVAN SPEAR<br />
Western Editor<br />
I. HARRY TCLER Equipment Editor<br />
RAYMOND LEVY General Manager<br />
Published Every Saturday by<br />
ASSOCIATED PUBLICATIONS<br />
Edilorial Ollices: 9 Rock Plaza, Ne<br />
lies N M.<br />
Y tiaymond Levy, General Manag<br />
Jerauld Editor: Chester Friedman, Editor bnowman<br />
diser Seclion A. ) Stocker, Eastern Hepresenta<br />
live. Telephone Columbus 5-6370, S-B371, 5-6372.<br />
Coble addres BOXOFFICE. York.<br />
Cenlial Ollice;: 332 South Michigan Blvd., Chi(<br />
4, 111. 1. Horry Toler, Editor "<br />
""<br />
'<br />
tioii Telephone WAbash 4575.<br />
stone 1186.<br />
WoBhinglon Ollices: 302-303 International Bldg., 1319<br />
F Si N W Lee L Garling, Manager. Telephone<br />
WAlio'nal 3482. Filmrow: 932 New Jersey, N W. Saro<br />
Young.<br />
London Ofiices: 136 Watdour St., John Sullivan. Manelephone<br />
Gerrard 3934-5-6.<br />
Public<br />
825 Von rd., Kc<br />
1, Mo, Nathan Cohen. Associate Edil<br />
Managing Editor; Morns Schlozmon<br />
ager. Telephone CHeslnut 7777-78.<br />
City<br />
Shilyen,<br />
Man-<br />
Other Publications; BOXOFFICE BAROMETEH,<br />
published<br />
ALBANY-21-23 Waller Ave., M. Berrigan.<br />
ATLANTA-163 Walton, N. W., P. H. Savin.<br />
BIRMINGHAM—The News, Eddie Badger.<br />
BOSTON—Frances W. Harding, 20 Piedmont St., Lib.<br />
9814. Home; Com. 4700.<br />
BUFFALO— 157 Audubon Drive, Snyder, Jim Schroder.<br />
CHARLOTTE— 216 W. 4th, Pauline Grilfith.<br />
CHICAGO—332 S. Michigan, Jonas Perlberg, WA-4575.<br />
CINCINNATI— 1634 Central Parkway, Lillian Seltzer.<br />
CLEVELAND—Elsie Loeb, Fairmounl 0046.<br />
DENVER— 1645 Laloyetle, Jack Rose, TA 8517.<br />
DALLAS^524 Holland, V. W. Crisp, J8-97E0.<br />
DES MOINES— Register & Tribune Bldg., Russ Schoch<br />
DETROIT- 1009 Fox Theatre Blvd., H. T. Reves.<br />
Telephones: RA 1100; Night, UN-4-0219.<br />
HARTFORD— 109 Westborne, Allen Widem.<br />
HARRISBURG, PA.—The Telegraph, Lois Fegon.<br />
INDIANAPOLIS-Rt. 8, Box 770, Howard M. Rudeoux.<br />
MIAMI—56 S. Hibiscus Island, Mrs. Manlon E. Harwood.<br />
2952 Merrick Rd., Elizabeth Sudlow.<br />
MEMPHIS— 707 Spring St., Null Adams, Tel. 48-5462<br />
MILWAUKEE-529 N. 13th, J. R. Gahogan, MA-0297.<br />
MINNEAPOLIS—29 Washington Ave. So., Les Rees<br />
NEW HAVEN—42 Church St., Gertrude Lander.<br />
NEWARK, N. J.—207 Sumner, Sara Corleton<br />
NEW ORLEANS—218 So. Liberty St., Mrs. Jack Auslel<br />
Telephone MA 5812<br />
OKLAHOMA CITY— 125 NW 15th St., Polly Trindie.<br />
OMAHA—Omaha World-Herald Bldg., Lou Gerdes<br />
PHILADELPHIA-4901 Spiuce St., I. M. MaWer.<br />
PITTSBURGH—86 Van Broani St., R. F Klingensmith<br />
PORTLAND, ORE.—David C. Kahn, 823 S. E. Ash St.<br />
RICHMOND—Grand Theatre, Sam Pulliam.<br />
ST. LOUIS—5149 Rosa, David Barrett, FL-3727<br />
SALT LAKE CITY— Deseret News. Howard Pearson<br />
SAN ANTONIO—333 Blum St., L J. B. Kelner.<br />
SAN FRANCISCO—25 Taylor St., Gail Lipman,<br />
ORdway 3-4812.<br />
SEATTLE—928 N. 84th St., Willord Elsey.<br />
TOLEDO^f330 Willys Pkwy., Anna Kline.<br />
IN<br />
CANADA<br />
CALGARY—The Albertan, Wm. Campbell<br />
MONTREAL^330 Wilson Ave., N. D. G., Roy Cormichael.<br />
Walnut 5519.<br />
ST. JOHN— 116 Prince Edward St., Wm. J. McNulty.<br />
TORONTO—242 Milwood, Milton Galbraith.<br />
VANCOUVER—411 Lyric Theatre Bldg., Jack Droy.<br />
VICTORIA—938 Island Highway, Alec Merriman.<br />
WINNIPEG—The Tribune, Ben Lepkin.<br />
Member Audit Bureau of Circulations<br />
OXOFFICE<br />
THE BIG CASE<br />
^-^Nf T long last the supreme court has heartl<br />
the arguments of plaintiff and defendants in the antitrust cast'<br />
Too, the "bystanders," while not direct parties, nevertheles<br />
affected, had an opportunity to present their side. Little tho(j<br />
has not already been reported was brought to light. It wati<br />
because of the restrictive time limitations, largely a summal<br />
tion of what the court received in the form of briefs and whoj<br />
earlier was brought out in the lower courts.<br />
Now the case is in. And the decision is awaited.<br />
When that will come, what it will be, how the industry wi<br />
be affected are questions subjected to conjectures with a<br />
many answers as there are people asked. About the onl<br />
certainty is that there will be a decision; and that it will com<br />
prior to the closing of the present term of court, which mean<br />
not later than June.<br />
It has taken a long time for these matters of conflict be<br />
tween exhibitors and distributors to reach the highest court i<br />
the land. Whether its judgment will resolve the difference<br />
that exist and create the climate of competition that is health<br />
ful for the majority in this industry—not forgetting the publi<br />
interest—remains for the future to tell.<br />
The Ascap Settlement<br />
The new licensing agreement effected by the Theatre Owr<br />
ers of America with the American Society of Composer<br />
Authors and Publishers represents more than just a victory fc<br />
the TOA. It demonstrates the value of unity. And it shoul<br />
serve to impress upon all in this industry that joint, dire<<br />
effort not only can but does get results.<br />
Prior to the begiiming of negotiations with Ascap to modii<br />
its announced increase in the music tax rates by 300 per ceni<br />
the Motion Picture Theatre Owners of America and the Amer<br />
can Theatres Ass'n were functioning as separate exhibitor oi<br />
ganizations. In addition there was the Allied States Ass'n an<br />
two or three other independent groups. All had the same con<br />
mon interest in the matter, but each had a different approacl<br />
The division in the ranks made practical negotiation a virtue<br />
impossibility.<br />
However, when the MPTOA and ATA were merged into th<br />
TOA there was represented a majority of exhibitors, and the<br />
alone improved the exhibitors' position. Ted Gamble, pres<br />
dent of TOA, set about at once to tackle this important problen<br />
And, after five months of negotiation, this effort has resulte<br />
I<br />
Vol. 52 No. 15<br />
FEBRUARY 14, 1948
, sxhibitors<br />
i<br />
IktVulM<br />
y^tLAioiUn<br />
PuUc'&eaU<br />
To Tax Theatre Equipment<br />
As Personal Property<br />
Massachusetts supreme court rules in favor<br />
of Boston assessors to levy equipment as<br />
personal property, a new principle in the Bay<br />
state and one which, exhibitors there fear,<br />
might spread.<br />
n holding Ascap rates at their old level for approximately<br />
3,200 theatres, comprising the "small" houses of the land with<br />
ess than 500 seats, and relatively minor increase, for larger<br />
heatres—as compared to Ascap's original demands. With the<br />
:ontract calling for these rates to remain firm for ten years,<br />
in the United States are relieved of an important<br />
/"Worry for a substantial period.<br />
list casf I<br />
erlliels On the other side of the fence there is the action instituted<br />
Jtlle %. i)y Allied and also by ITOA, both of whom seek to "eliminate"<br />
Itwtfhe music fee altogether through legislative recourse. Desmmx<br />
pirable as that aim may be, it is at best a long and costly<br />
md wk course. And, as the saying goes, a bird in the hand is worth<br />
two in the bush. All exhibitors, regardless of organization<br />
affiliation, can accept the new rates provided under the TOA-<br />
Ascap arrangement. From this neutral corner it would seem<br />
iistrywi/hat acceptance would be far cheaper than court or legislative<br />
witi t ibattles.<br />
the 01<br />
TOA leaders are rightfully quite happy about the develop-<br />
''' "'' taent. It is the first important achievement in negotiation since<br />
i mem yjg formation of the new organization. And their plans call<br />
lor dealing with other exhibitor problems in this way.<br />
20th-Fox Seeks FCC Okay<br />
For Television Station<br />
Company expects to build in Boston and<br />
may file additional applications; will be the<br />
second major lilm company operating video<br />
station: Paramount was the first.<br />
Rank to Start Experiment<br />
In Theatre Television<br />
His Cinema Television, Ltd., will set up<br />
network this year and install equipment in<br />
six film houses in London area for daily programs;<br />
will use BBC facilities.<br />
$600,000 Antitrust Suit<br />
Started in Baltimore<br />
Windsor Theatre Co. accuses six major<br />
distributing companies and two Baltimore<br />
theatres, the Walbrook and Hilton, of conspiracy<br />
to restrain and injure its trade.<br />
njicl k I<br />
From at least two Allied units there has come the claim that<br />
'""•-"continuous Allied pressure" and especially the introduction<br />
1"f"'= bf the Allied-sponsored Lewis bill was responsible for the Ascap<br />
s hei: >'retreat." If this "second front" action did have such a<br />
"P"' salutary effect, then, it is to be wondered, how much more<br />
juickly the result would have come had ALL exhibitor groups<br />
:oordinated their combined strength in this matter. And this<br />
thought can be applied to the many other problems in which<br />
ALL exhibition has a common interest.<br />
Man Bites<br />
Dog<br />
E. K. Menagh, Fort Lupton, Colo., exhibitor, would absolve<br />
producers from taking all the blame for the unfavorable public<br />
attitude toward the industry. He believes that exhibitors are<br />
more at fault. And, in a letter, which is published elsewhere<br />
in this issue, Mr. Menagh not only gives his reasons but offers<br />
^me practical suggestions by which exhibitors may profit.<br />
'<br />
Briefly, this progressive exhibitor advocates greater care<br />
in booking; strongly advertising the better attractions and<br />
playing down or eliminating the inferior pictures. Additionally<br />
he stresses the need for improvement to the point of perfection<br />
in projection and sound and, along with orderly operation,<br />
full consideration of the patron's comfort. That's a sound for-<br />
;mula—at all times.<br />
\£e^vu<br />
Report Howard Hughes Buy<br />
For RKO Stock Clinched<br />
Meeting of several RKO directors at Floyd<br />
Odium's California ranch seen as indication<br />
that prospective purchaser has met price<br />
controlling shares in company.<br />
for<br />
Jack Schlaifer to Assist<br />
W. J. Heineman at EL<br />
Veteran distribution executive named to<br />
newly created post of assistant to vice-president<br />
in charge of distribution for Eagle Lion;<br />
recently with Allied Artists-Monogram.<br />
lATSE Semiannual Meet<br />
*.<br />
In Pittsburgh March 1<br />
Richard F. Walsh, international president,<br />
wUl preside at the sessions of the general executive<br />
board at the William Perm hotel<br />
during the week of March 1.<br />
*<br />
A. W. Schwalberg Executive<br />
Assistant to C. M. Reagan<br />
Former Eagle Lion distribution head in new<br />
sales post will streamline Paramount exchange<br />
service and methods of contact with<br />
exhibitors throughout the country.<br />
SRO Sales and Foreign<br />
Departments to Coast<br />
Move to be made in April, with only advertising,<br />
publicity and a sales representative<br />
remaining east; leasing Victoria Theatre<br />
for Broadway showcase, dickering for others.
: February<br />
DECISION OF SUPREME COURT<br />
IS EXPECTED ABOUT MID-JUNE<br />
Destiny of the Industry<br />
Is Now in the Hands<br />
Of Eight lustices<br />
By J. U. JERAULD<br />
WASHINGTON—The antitrust story ha.s<br />
now been presented to the United States<br />
supreme court. Eight of the nine justices<br />
were on the bench this week to liear the<br />
final act of the drama which began in<br />
July 1938. Only Justice Jackson, who wat<br />
attorney general when the case started<br />
disqualified himself.<br />
Indications are that some kind of a ruling<br />
or<br />
decision may be expected during the first<br />
half of June, as the court usually takes<br />
some form of action on cases it hears before<br />
the end of the term.<br />
A THREE-DAY SESSION<br />
The oral arguments made before the court<br />
on Monday, Tuesday and Wednesday differed<br />
little from those which already had been<br />
projected in the various briefs. One of the<br />
surprises of the case was the acceptance of<br />
competitive bidding by MGM; another was<br />
the contention of Whitney North Seymour,<br />
counsel for Paramount, that the lower court<br />
erred in failing to permit testimony from<br />
exhibitors on how the decree would affect<br />
them. Hence, he suggested, the case should<br />
be sent back to the lower coui't for correction<br />
of this error.<br />
Tom Clark, attorney general, made the<br />
opening arguments for the government and<br />
Robert L. Wright, assistant attorney general,<br />
who conducted the case in the lower courts,<br />
was joined by John Sonnett, in charge of the<br />
antitrust division of the Department of Justice,<br />
in rebuttal arguments. Herman Levy,<br />
counsel for MPTOA, and Abram F. Myers,<br />
general counsel for Allied States, did not<br />
speak, but the court accepted their amicus<br />
curiae briefs. However, the exhibitor viewpoint<br />
was not without representation. Thurman<br />
Arnold appeared in behalf of ATA and<br />
John O. Jackson and Colonel Robert Barton<br />
gave arguments in behalf of the Confederacy<br />
of Southern Ass'ns.<br />
COURT IS A SELLOUT<br />
In the language of the theatre, the sessions<br />
of the court were "sellouts." Those who<br />
did not have tickets stood in line. There were<br />
hundi-eds of these and about 50 were permitted<br />
to stand in the rear of the courtroom.<br />
The auditorium, with seats for the<br />
press and some of the spectator attorneys<br />
placed between the majestic pillars, held 316<br />
persons, exclusive of the judges and court attendants.<br />
It was, indeed, an impressive and<br />
solemn drama.<br />
FIRST DAY<br />
Attorney General Tom Clark was the first<br />
speaker. The only interruptions in this court<br />
are by the justices who ask questions. The<br />
speakers don't harangue. There is no obvious<br />
oratory.<br />
Clark insisted that complete divorcement<br />
of exhibition from distribution was the only<br />
John W. Davis (center), who represented Loew's, Inc., before the supreme court, is<br />
shown leaving the building with J. Robert Rubin (right), vice-president and general<br />
counsel for Loew's, and Carter Barron, the company's representative in Washington.<br />
way to "pry open" competition. He said the<br />
government had contended since 1944 that<br />
"no appropriate relief could be obtained without<br />
divorcement."<br />
He pointed out that the expediting com-t<br />
ruled there had been restraint of trade both<br />
before and during the three-year period of<br />
the consent decree by fixing minimum admissions:<br />
by conspiring with each other to<br />
maintain a nationwide price-fixing system; by<br />
"conspiracy to maintain a nationwide system<br />
of runs and clearances which was substantially<br />
uniform as to each local competitive<br />
area"; by granting "discriminatory<br />
license privileges to theatres affiliated with<br />
other defendants"; by "allowing deductions<br />
of film rentals on double featui'es so as to<br />
have a competitive advantage"; by moveovers;<br />
by excluding "foreign pictures and<br />
those of independents"; by master agreements<br />
and franchises; by conditioning the licensing<br />
of one pictme on another, and by "formula"<br />
deals.<br />
In reviewing the statistics of first run ownersihip<br />
by major distributors, he said:<br />
"As the court found, in the 92 cities of the<br />
United States with a papulation of 100,000<br />
or more, 70 per cent of all the first run<br />
theatres are affiliated with one or more of<br />
the major defendants. Although they liave<br />
interests in only about one-sixth of the<br />
18,000 theatres in the United States, those<br />
theatres pay about 45 per cent of the total<br />
domestic film rental received by the eight<br />
distributor-defendants. Of the remaining 55<br />
per cent, about 5 per cent is received from<br />
the five largest unaffiliated circuits and bhe<br />
balance of 50 per cent is received from the<br />
remaining independent theatres. The court<br />
also found that the theatres affiliated with<br />
the major defendants paid to the major defendants<br />
from 71 to 81 per cent of all film<br />
rental paid by those theatres and paid to<br />
the three nonexihlbitor defendants from 16<br />
to 26 per cent. Thus 97 per cent of the rentals<br />
paid by these affiliated theatres was paid<br />
to the defendants, and all independent distributors<br />
together received only about 3 per<br />
cent.<br />
"The court foimd that in 38 of the 92 cities<br />
of 100,000 or more in population all of the<br />
first run theatres are affiliated. Most of the<br />
affiliated theatres are located in cities of<br />
24,000 or more and most of them are first<br />
run theatres. For this reason about 70 per<br />
cent of the film rental that comes from first<br />
rmr exhibition of the defendants' films in<br />
cities of 25,000 or more comes from affiliated<br />
theatres. There is no region in the United<br />
States in which one or more of them is not<br />
dominant."<br />
As was expected, Clark took a stand<br />
against competitive bidding. It was unsought<br />
and was not discussed prior to the filing of<br />
the opinion in June 1946, he said. The decision<br />
was not adequate to end tlie violations<br />
found, he asserted.<br />
Clark again took a stand against crosslicensing<br />
of pictures among defendants' theatres.<br />
To the surprise of some of the spectators<br />
Thurman Arnold, former assistant attorney<br />
general, appearing for the ATA and the<br />
Southern California Theatre Owners Ass'n,<br />
was the next speaker. He sought permission<br />
to intervene. His argument was confined entirely<br />
to an objection to competitive bidding.<br />
He described bidding as "the foul part of the<br />
decree." It directs a course of action for exhibitors<br />
not a party to the suit, he said. An<br />
important objection to biddir^, he declared,<br />
was that it compelled exhibitors to accept the<br />
defendants' judgment on reasonable prices<br />
for film and forces them to submit to uniform<br />
rules—something contrary to the purposes<br />
of the antitrust suit.<br />
"How can they determine the best bid?" he<br />
asked, and then he answered his own question<br />
by saying that "complete discretionary<br />
power" was left with the distributors.<br />
John O. Jackson, attorney for the Confederacy<br />
of Southern Ass'ns, also an opponent<br />
BOXOmCE :<br />
14, 1948
Abram F. Myers Col. Robert Barton W F. Crockett James F. Byrnes<br />
Among the participants in the arguments before the court<br />
were Abram F. Myers, general counsel for Allied; Colonel Robert<br />
Barton, of the Confederacy of Southern Ass'ns, shown with W. F.<br />
of bidding, pointed out tliat 5,471 new theatres<br />
had been erected since the start of the<br />
suit and more tiian 4,000 had been put up<br />
by independents. He insisted this was evidence<br />
of lack of restraint of trade.<br />
Col. Robert Barton, also representing the<br />
southern group, who shared the time allotted<br />
to this organization, declared exhibitors<br />
would have no recourse for damages under<br />
the bidding system, whereas under bargaining<br />
they often get adjustments.<br />
JOHN W. DA^^S SPEAKS<br />
John W. Davis, representing Loew's, Inc.,<br />
was the first of the attorneys for one of the<br />
major defendants to speali.<br />
"The outlines of this case are very simple,"<br />
he said. "The government must show monopoly<br />
or restraint of trade."<br />
He pointed out that 3,137 theatres are supposed<br />
to be controlled by the major defendants,<br />
but that there were no common stockholders,<br />
no common directors, and no common<br />
officers. Then he told the court, Loew's<br />
has 131 theatres, which makes the company<br />
the owner of about seven one-thousandths<br />
of the total of 18,000 theatres. Sixty-seven<br />
of the Loew houses, he said, are subruns, and<br />
in every city where Loew's operates it faces<br />
competition.<br />
"What's wrong with that?" he inquired.<br />
Answering Clark's objections to inter-company<br />
licensing, he said that what the government<br />
wants is to close 3.187 theatres "in the<br />
name of competition."<br />
In defense of clearances he said it was<br />
a financial impossibility to make prints so<br />
that 18,000 theatres could aU run pictures at<br />
the same time.<br />
Davis finished at almost exactly 4:30 when<br />
the first day's session ended.<br />
SECOND DAY<br />
The second day's session opened with the<br />
same waiting crowds that made the first day<br />
look like a personal appearance of a star.<br />
Most of the would-be spectators who lacked<br />
passes were lawyers, with a few women in<br />
the crowd.<br />
John W. Davis resiuned where he left off<br />
Monday afternoon. The closing phases of<br />
his argument were on competitive bidding.<br />
His easy flow of words, mixed with touches<br />
of humor from time to time, seemed to interest<br />
all of the justices.<br />
"I don't want to deprive the lower court of<br />
BOXOrnCE : : February 14, 1948<br />
any of its inventive originality," he said, referring<br />
to competitive bidding.<br />
Crockett, president of the Virginia Motion Picture Theatre Owners;<br />
and James F. Byrnes, former secretary of state, who appeared In<br />
behalf of 20th Century-Fox.<br />
Then he surprised all his listeners, except<br />
the lawyers who had seen his revised brief,<br />
by saying: "Loew's, Inc.. is a foremost protagonist<br />
of competitive bidding. We have no<br />
prophecies as to its success or failure; we<br />
will be ready to experiment with it. Loew's<br />
has tried it in 96 cities and in 281 theatres.<br />
40 on request of exhibitors. Twenty-four of<br />
these were affiliated with Paramount, 11<br />
were 20bh-Fox theatres and 12 Warner Bros,<br />
theatres. A total of 296 pictures was involved.<br />
Forty-four situations received 129 films, and<br />
smaller independent theatres received 212<br />
pictures. Two large Independents in nine<br />
spots secured pictures in this way. The compilation<br />
of these was not in the record of<br />
the case at the time of<br />
fDing."<br />
"NO RESTRAINT OF TRADE'<br />
Whitney North Seymour, Paramount counsel,<br />
tall and distinguished looking in a frock<br />
coat, and speaking in a casual conversational<br />
tone, tried to impress the court that there<br />
was no restraint of trade by the majors. He<br />
said two new distribution companies had<br />
come into the field since the filing of the<br />
antitrust case and competition had increased.<br />
If there had been a shortage of films, he<br />
said, it was due to increasing costs. Paramount,<br />
he declared, was in active competition<br />
all with distribution companies. The<br />
company gets about 15 per cent of the total<br />
gross from distribution among the major<br />
defendants.<br />
William J. Donovan, for RKO, contended<br />
that adequate injunctive rehef had been provided<br />
by the lower court, to assure full compliance<br />
with the law, and then he attacked<br />
what he described as an attempt by the<br />
lower court to "force distributors to adopt<br />
chain buying." Competitive bidding is unnecessary,<br />
he declared.<br />
He said that in the absence of supplemental<br />
bids competitive bidding had failed<br />
in<br />
200 situations.<br />
Then he attacked the injunction against<br />
theatre expansion. No violation of the law<br />
had been found in connection with theatre<br />
holdings, he said.<br />
RKO theatres, he declared, had been acquired<br />
for the purrose of finding a market<br />
for RCA sound equipment. This move in<br />
1932. he said, had not impaired competitive<br />
opportunities, but on the contrary had provided<br />
new ones for independents. RKO, he<br />
declared, has 190 theatres and gets 2.5 per<br />
cent of its revenue In affiliated theatres.<br />
Louis D. Frohlich, for Columbia, cast aside<br />
the restrained dignity that had characterized<br />
the proceedings up to that time. There<br />
was nothing wrong with the acoustics when<br />
he warmed up to his argument.<br />
Columbia, he said, had no theatres and<br />
had always operated "modestly." He based<br />
his argument against two restrictions-^block<br />
booking and competitive bidding. Theatres<br />
operated by the other defendants could acquire<br />
all of Columbia's best films under<br />
bidding, he asserted.<br />
WILL -POLICE THE INDUSTRY'<br />
"I have a right to sell my product in bulk,"<br />
he insisted. "This bidding directive is an<br />
attempt to regulate and police the industry.<br />
The lower court can enjoin, but it had no<br />
power to take my copyrights away from me."<br />
"After 27 years we are forced to disregard<br />
our old customers," he declared. "Every<br />
company has a right to create goodwill. All<br />
industries have this right. We are singled<br />
out for this drastic treatment when 70 per<br />
cent of our business is with independent<br />
exhibitors."<br />
Justice Rutledge pointed out that the courts<br />
have the right to enjoin the use of copyrights<br />
in a conspiracy.<br />
Frohlich agreed, but declared there had<br />
been no conspiracy, and no evidence to show<br />
that block booking had any connection with<br />
a conspiracy.<br />
Thomas Turner Cooke, Universal attorney,<br />
said to the court there had been no monopoly<br />
of distribution by that company and that<br />
the government had conceded that there<br />
was no scarcity of inferior product. Tliese<br />
pictures are the money-makers, he insisted.<br />
He pointed out that Universal had few pictures<br />
In the highest bracket and that only<br />
one-fourth of one per cent of its pictures<br />
had been percentage pictures during the<br />
period the testimony this case covered.<br />
in<br />
Edward C. Raftery, for United Artists,<br />
stirred laughter several times and obviously<br />
had the eight justices enjoying his argument.<br />
He insisted that United Artists should<br />
have been dismls-sed from the case by the<br />
lower court. He traced the history of the<br />
formation of United Artists and said that<br />
(Continued on next page)
i<br />
Decision of Supreme Court<br />
Expected About Mid-June<br />
(Continued from preceding pagei<br />
its only assets were used office furniture:<br />
that the company was open to any independent<br />
producer capable of producing good<br />
pictures and willing to risk his own money;<br />
that United Artists had no control over the<br />
way in which these producers want their<br />
pictures sold.<br />
One year United Artists had only four<br />
pictures, he said. Another year it had 2d,<br />
and it usually has from 12 to 15.<br />
"How can we put our pictures on the<br />
auction block?" he asked. "The hardest task<br />
I have had in this case has been to find the<br />
name of United Artists named in the government<br />
brief. Our only attempt to control<br />
admissions is to name the price the exhibitor<br />
wants to charge after 5 o'clock in<br />
individual<br />
contracts."<br />
PROSKAUER IS<br />
IMPRESSIVE<br />
Joseph M. Proskauer, for Warner Bros., was<br />
the last advocate at the Tuesday session. He<br />
has an easy command of English, a fund of<br />
quotations, and an interesting combination<br />
of humor, sarcasm, and emotional emphasis.<br />
His discussion fascinated the courtroom<br />
audience.<br />
"It was the molding of the form of relief<br />
decreed by the lower court that I want<br />
to discuss," he said.<br />
Warner Bros, own three per cent of the<br />
theatres, he said, and takes about eight per<br />
cent of the gross, and "that's not very remarkable."<br />
Warners' acquisition of theatres was "one<br />
of the great epics of the business," he declared.<br />
"It cost $25,000 to install soimd and<br />
no exhibitor was willing to risk it until<br />
Warner Bros, introduced it. It introduced<br />
a new form of competition. Warner Bros,<br />
owned 540 theatres in 1931. Today we have<br />
40 less, while the total of theatres has increased<br />
from 16,000 to 18.000.<br />
FOREIGN INCOME 30 PER CENT<br />
"Thirty per cent of our income is from<br />
foreign trade. "We make no money from<br />
the domestic business. Fourteen per cent of<br />
our income comes from om- own theatres.<br />
25 per cent from affiliated theatres and<br />
the rest from independents we are supposed<br />
to be grinding down. Our customers' prosperity<br />
has increased to a point unheard of<br />
in any other Industry. We cannot be convicted<br />
of collective monopolistic intent.<br />
There is nothing in this case to prove a<br />
purpose of monopoly."<br />
He said that the court's injunction that<br />
distributors would have to own 95 per cent<br />
of each of their theatres in order to retain<br />
them could not be carried out.<br />
Proskauer also argued for the privilege of<br />
block selling, becau.se its prohibition hurt independent<br />
theatres.<br />
THIRD DAY<br />
James F. Byrnes, former secretary of state,<br />
appearing as attorney for 20th Century-Fox,<br />
.said that his company accepted all the injunctions<br />
contained in the three-judge court<br />
decree, but tihat he wanted to object to the<br />
government's plea for divestiture of theatres.<br />
He insisted that the lower court did not rule<br />
that ownership of theatres led to restraint<br />
of trade.<br />
Then he brought up the arbitration system<br />
and quoted statistics of the handling of cases<br />
Before the Court<br />
Counsel for Government<br />
TOM C. CLARK, attorney general.<br />
ROBERT L. WRIGHT, assistant attorney<br />
general, prosecutor for the government.<br />
JOHN F. SONNETT, assistant attorney<br />
general.<br />
chief.<br />
Department of Justice antitrust<br />
Counsel for Industry<br />
JAMES F. BYRNES. 20th Century-Fox<br />
THOMAS TURNER COOKE, Universal<br />
JOHN W. DAVIS, Loew's, Inc.<br />
WILLIAM DONOVAN, RKO Radio<br />
LOUIS D. FROHLICH. Columbia<br />
JOSEPH M. PROSKAUER, Warners<br />
HnDWARD C. RAFTERY. United Artists<br />
WHITNEY NORTH SEYMOUR, Paramount<br />
For Amicus Curiae Petitions<br />
HERMAN LEVY, MPTOA-TOA<br />
ABRAM F. MYERS, Allied States<br />
For Appeal to Intervene<br />
THURMAN ARNOLD, American Theatres<br />
Ass'n<br />
COL. ROBERT JACKSON, and JOHN G.<br />
JACKSON, Confederacy of Southern<br />
Ass'ns<br />
by local arbitrators and the appeals board to<br />
.support his contention that the system had<br />
worked well.<br />
The lower court endorsed arbitration, but<br />
took the stand that it could only recommend<br />
it and not order it.<br />
Justice Frankfiuter interrupted Byrnes to<br />
ask if he took the position bhat the supreme<br />
court had power to order it.<br />
"Yes," replied Byrnes with emphasis. He<br />
quoted authorities to support his statement.<br />
In concluding his argument he said: "No<br />
one can reach the conclusion that the lower<br />
coiut was composed of three wise men."<br />
Assistant Attorney General Robert L.<br />
Wrig'ht began his rebuttal at 1:40 p. m. by<br />
saying: "I want to show wihat actually happened<br />
during the trial and to discuss the<br />
evidence."<br />
the ground that it had enjoined pools in<br />
numerous cities and should have etxended<br />
this injunction to Paramoimt partnersJiips.<br />
He asserted that these were pools in spite<br />
of the fact that the theatres are lofifilly<br />
operated, because, in his opinion, the partners<br />
are under the control of Paramount. Then<br />
he declared that the injunction procedure<br />
would not bind against future cooperation.<br />
His insistence on a ban against cross-licensing<br />
of pictures among the defendants, he<br />
said, was due to a conviction that this would<br />
restore healthy competition In exhibition and<br />
would stimulate production.<br />
Assistant Attorney General John Sonnett,<br />
who is in charge of the antitrust division of<br />
the justice department, confined himself to<br />
a factual recital of the conclusions of the<br />
three-judge court, and again pointed out that<br />
distributor-owned first runs get 45 per cent<br />
of the total film revenue.<br />
Exhibitor Attorneys<br />
To Create TOA Unit<br />
WASHINGTON—A legal advisory council<br />
for the TOA made up of attorneys connected<br />
with a number of regional units and their<br />
legislative agents has been formed for coordinating<br />
the activities of the organization.<br />
Several meetings will be held each year on<br />
call. Industry problems will be raised from<br />
the local level to the national level and vice<br />
versa. The new organization will be a central<br />
clearing house for information and advice.<br />
One of the primary objectives of the new<br />
group will be to create an open forum for<br />
the industry, a project that has been brought<br />
up from time to time during the past two<br />
years. The TOA board will discuss it later<br />
this month.<br />
Details of Ishe new setup were decided upon<br />
at a meeting held in Herman Levy's suite<br />
the Statler hotel on Tuesday, Februarj- 10.<br />
All of those present were in Washington for<br />
the purpose of listening to or participating<br />
in the antitrust case appeal arguments before<br />
the supreme court.<br />
Those present were: Tom Friday, Comerford<br />
circuit attorney; MamT Miller, coimsel<br />
for the TOA New Jersey unit; Lawrence E.<br />
Gordon and BjTon Pollard of the Butterfield<br />
circuit, Michigan; Albert Bernstein, counsel<br />
for the Wometco theatres; Col. Robert Barton,<br />
counsel for the Theatre Owners of Virginia;<br />
Sidney Grossman, MPTO of New York<br />
State; Col. Henry J, Spites, Kentucky Theatre<br />
Owners Ass'n; and PhUip Harland. attorney<br />
for the Fabian theatres.<br />
Large-Screen Tele Sale<br />
To Home User Is Worry<br />
(More Television News on Pages 12-13)<br />
NEW YORK—A new plan to market largescreen<br />
television equipment to clubs, schools,<br />
assembly halls, restaurants and large homes,<br />
in department stores and other retail outlets<br />
is causing concern in exhibitor circles.<br />
Ed Lachman, president of Allied Theatre<br />
Owners of New Jersey, sees this as a new<br />
form of competition to theatres, because it<br />
permits large numbers of potential filmgoers<br />
to find entertainment away from<br />
theatres.<br />
Lachman says the theory that television is<br />
not substantial competition because home<br />
receivers cannot accommodate large crowds<br />
SAYS LOWER COURT ERRED<br />
will not hold water if large-screen equipment<br />
is sold to nontheatrical outlete.<br />
He insisted that the lower court had erred<br />
in failing to order theatre divorcement on Colonial Television Corp. intends to market<br />
its mobile television projector and 7x9<br />
.screen to nontheatrical outlets in Los Angeles,<br />
Cleveland, Philadelphia and New York.<br />
During the week two New York department<br />
stores, A&S in Brooklyn and Bloomingdale's<br />
began selling the Colonial equipment.<br />
The standard retail price is $2,195.<br />
Rental Film Library Plan<br />
To Be Started by MPAA<br />
WASHINGTON—The motion picture industry<br />
for the first time in its history is<br />
making available to public libraries throughout<br />
the nation films which may be loaned<br />
like books to adult education groups, it was<br />
announced this week by Roger Albright, di- (<br />
rector of educational services of the Motion<br />
Picture Ass'n of America. On the library list<br />
is a total of 178 films, carefully selected. j<br />
in<br />
10<br />
BOXOFnCE :: February 14, 1948
: February<br />
TOA-ASCAP AGREEMENT WINS<br />
IMMEDIATE AND WIDE SUPPORT<br />
Estimated 8,200 Theatres<br />
Not to Pay Increase<br />
Under Settlement<br />
NKW YORK—A quick survey of<br />
opinion<br />
on the Ascap 10-year rate agreement with<br />
Theatre Owners of America indicates that<br />
many theatremen consider it the closest<br />
approach to a satisfactory agreement that<br />
lias been reached in many years.<br />
Most of the major circuits, including several<br />
in New York City, that are not members<br />
of the TOA are expected to agree to<br />
the formula.<br />
When it was announced some months ago<br />
that TOA was negotiating with Ascap, Allied<br />
leaders pointed out that any settlement vmsatisfactorj'<br />
to their membership would be<br />
challenged as "discriminatory" under the<br />
terms of the consent decree under which<br />
Ascap operates.<br />
AGREEMENT NOT BINDING<br />
Because this agreement is not binding and<br />
must be accepted voluntarily by eacli individual<br />
theatre no difficulties with the Depai'tment<br />
of Justice are expected.<br />
The Ascap negotiators agreed to recommend<br />
the settlement to their directors and<br />
they feel that it will be accepted. Similar<br />
acceptance Is expected by the TOA board.<br />
Because aU tlie TOA regional units are represented<br />
on the national board it is expected<br />
that the regional units will endorse it and<br />
that these endorsements will carry weight<br />
with all the theatre members involved. There<br />
.ue about 10,000 of these.<br />
Acceptance by a total of about 13,000 theatres<br />
is expected within a matter of weeks.<br />
This settlement will have no effect on<br />
the copyright law amendment backed by<br />
Allied, now in a house committee, which is<br />
intended to require distributors to furnish<br />
licenses both for recording and performance<br />
rights.<br />
Approximately 8,200 theatres in the country<br />
will not be called upon to pay any increase.<br />
These houses have 499 seats or less.<br />
Their rate rem.ains at 10 cents per seat per<br />
year for one capacity house. If they play only<br />
three days a week their rate will be half that.<br />
SPECIAL LIVE TALENT RATES<br />
It is figured that there are 5.400 theatres<br />
in the 500 to 799 seat classification. The increase<br />
for these is from 10 cents to 12 Vi<br />
cents. In the 800 to 1,599-seat classification<br />
it is figured there are 3,200 theatres. Rates<br />
for these jump from 15 cents to 19 cents<br />
per seat. There are about 785 theatres over<br />
1,500 seats, and the.se will have an increase<br />
from 20 cents to 25 cents per seat.<br />
Special rates will be made for theatres<br />
with continuous live talent shows.<br />
The period of ten years was decided upon<br />
to quiet questionings as to Ascap's right or<br />
intention of seeking new rate increases within<br />
the period.<br />
Ascap's negotiators were headed by Herman<br />
Greenberg. He made it a point to say<br />
that he had never conducted negotiations<br />
with any group in a greater spirit of give and<br />
take.<br />
Ted R. Gamble, TOA president, replied<br />
BOXOFFICE :<br />
14, 1948<br />
How the<br />
Settlement<br />
Affects Typical Area<br />
Here is how the TOA-Ascap agreement<br />
would affect a typical exchange area<br />
St. Louis.<br />
Of the 575 theatres in the district, 294<br />
would pay no increase.<br />
There are 180 theatres seating 500 to<br />
799 patrons, with 111,638 seats. They have<br />
been paying $11,163.80 at 10 cents a seat.<br />
Under the new agreement, these 180 theatres<br />
will pay $13,954.75 at UM cents a<br />
seat—a combined increase of $2,270. Average<br />
increase: $15.50.<br />
The St. Louis district has 92 theatres<br />
seating 800 to 1,599 persons. At the old<br />
rate of 15 cents a seat, the Ascap payment<br />
annually was $14,759.0; at the new<br />
rate of 19 cents, the payments will amount<br />
to $18,696.86, or an increase of $3,935.75.<br />
On the larger houses—there are nine<br />
with 1,600 seats or more—the old 20 cents<br />
a seat schedule brought in $5,146 to Ascap<br />
while under the new 25 cents rate, the<br />
total will be $6,279.<br />
Figuring that the average seating of<br />
the nine big houses is 2,850 patrons, with<br />
an average admission of 75 cents, the<br />
old schedule which Ascap had proposed<br />
and based on the total gross for a single<br />
capacity performance, each of the theatres<br />
would have paid $2,137.50 annually.<br />
At the compromise rate of 25 cents a<br />
seat, the fee will amount to $707.50, or<br />
$1,430 less than Ascap had asked.<br />
There are 336,215 seats in the St. Louis<br />
exchange area, and at 10 cents a seat<br />
earned $33,621.50 annually for the music<br />
society. Had the proposed single performance<br />
gross plan been instigated— figiiring<br />
40 cents average admission—the cost<br />
would have been $134,486 a year to the<br />
exhibitor. Under the TOA negotiated settlement,<br />
the cost will be $84,425 less than<br />
had been proposed by Ascap.<br />
quickly that so far as he knew this was the<br />
first time that any large organized group<br />
of exhibitors had settled down quietly to<br />
reach an understanding on an important controversial<br />
issue facing exhibitors. Negotiations<br />
began last September and for several<br />
weeks attempts were made to set up a formula<br />
for negotiations.<br />
The TOA committee included: Elmer C.<br />
Rhoden, Kansas City; Roy Cooper, San Francisco;<br />
S. H. Fabian, New York; Dan Michalove.<br />
New York; Fred Wehrenberg. St. Louis;<br />
C. E. Cook, Maryville, Mo.; Sol Hyman, Hrmtington,<br />
W. Va.; Maury Miller, Passaic; Paul<br />
Williams, Los Angeles; R. R. Livingston, Lincoln:<br />
Myron Blank and Ralph Branton, Des<br />
Moines; A. Julian Brylawski. Washington;<br />
Leonard Goldenson, New York; Herman<br />
Levy, New. Haven; Ted R. Gamble and Robert<br />
W. Coyne.<br />
Gamble described the new rates as "realistic<br />
and fair in the light of decreasing<br />
theatre boxoffices."<br />
"The rates," he said, "will be recommended<br />
to TOA membership as reasonable and the<br />
overwhelming bulk of our members, I am<br />
confident, will accept them.<br />
"The exemption of the small theatres from<br />
any raise in rates should silence any who<br />
might feel that the TOA represents 'big<br />
interests."<br />
"All in all I feel that it is a good day for<br />
exhibition when Ascap and TOA have demonstrated<br />
that a vital business problem can<br />
be settled by temperate negotiation without<br />
recourse to recriminations and invective that<br />
too often colored the approohes to industry<br />
problems. On the part of TOA's officers,<br />
directors and members I wish to thank the<br />
Ascap representatives for their patience these<br />
many weeks of trying negotiations."<br />
Allied Takes Some Credit<br />
For Ascap Settlement<br />
KANSAS CITY—In its current bulletin,<br />
Allied Independent Theatre Owners of Kansas<br />
and Missouri headlines the TOA-Ascap<br />
settlement "Ascap Wilts to Allied Pressure."<br />
The bulletin contends that the extremely<br />
modified rate schedule came "in face of<br />
pending court litigation and pending legislation<br />
and continuous Allied pressure." It<br />
v/as not arbitration but threatened court decisions<br />
which "scared" Ascap into the settlement,<br />
the bulletin contended.<br />
R.E. Martin is Killed<br />
In Airplane Crash<br />
BAY ST. LOUIS, MISS.—A plane carrying<br />
Roy E. Martin sr., head of the extensive theatre<br />
circuit bearing his<br />
name, and three other<br />
persons crashed near<br />
here Wednesday, sending<br />
all passengers to<br />
their deaths. Martin<br />
was 62 years old.<br />
Martin and his party<br />
were returning from<br />
New Orleans where<br />
they had attended the<br />
Mardi Gras festivities.<br />
The plane fell into the ^<br />
Pearl river, w h i c li<br />
flows near this com- R- E. Martin sr.<br />
munity.<br />
The veteran Columbus, Ga., exhibitor entered<br />
the motion pictiu-e business in 1912<br />
when he acquired the Bonita Theatre in<br />
Columbus. Showing a talent for showmanship<br />
and possessing sound business judgment,<br />
he developed a circuit of theatres rapidly,<br />
and at the time of his death owned<br />
some 100 theatres in Georgia, Alabama, Florida<br />
and Tennessee. In addition to his theatres,<br />
he had extensive real estate holdings.<br />
Martin was popular in all communities in<br />
which he operated theatres and last year<br />
when his 35th anniversary in exhibition was<br />
observed, the event was celebrated in most<br />
of the cities. As a rule, he owned both the<br />
theatre property and adjoining buildings<br />
making it a point to become a taxpayer in<br />
each situation.
: February<br />
TAKE THE LEAD IN TELEVISION.<br />
TOA'S ADVICE TO EXHIBITORS<br />
Theatre Owners of America's<br />
television report urges exhibitors<br />
to get into the swim immediately.<br />
The National Broadcasting Co.<br />
halts an RKO large-screen demonstration,<br />
challenging the right<br />
of theatre pickups for paid audience.<br />
Exhibitors discuss possible effects<br />
of television newsreels on<br />
theatrical newsreels; 20th Century-Fox<br />
television new^sreel to<br />
bow February 16.<br />
Large-screen television plays<br />
Cleveland and Los Angeles, to<br />
exhibitor applause.<br />
NEW YORK—Developments in television<br />
moved swiftly across the country this week.<br />
Theatre Owners of America issued its<br />
comprehensive study of television and<br />
urged exhibitors to finance theatre television<br />
research, to keep abreast of all new<br />
phases of theatre television and to install<br />
television receivers in their theatre lounges<br />
as video stations open in their communities.<br />
TOA's bulletin, the first of its projected<br />
Theatre Business Review, went to the association's<br />
10,000 members. It is entitled "A<br />
Challenge to the Motion Picture Industry,"<br />
and was prepared under the supervision of<br />
TOA's television committee which is headed<br />
by E. v. Richards Jr., of New Orleans.<br />
The bulletin points out that television may<br />
enrich the exhibition industry, or "presage<br />
the extinction of exhibition as it stands<br />
today."<br />
STUDY TELECAST EXCLUSIVES<br />
The TOA will investigate the po.ssibility<br />
arranging exclusive theatre telecasts on<br />
of<br />
.sports events and other happenings of public<br />
interest. The report quotes Ralph B. Austrian,<br />
former president of RKO Television<br />
CoiTJ., that a group of theatres can outbid<br />
any commercial advertising sponsor for exclusive<br />
television rights to important events.<br />
Austrian visualized the creation of booking<br />
offices which would have the dual purpose<br />
of purchasing video rights from promoters<br />
of such events as prize fights, football games,<br />
horse races, etc., and selling them to motion<br />
picture theatres on either a "per theatre" or<br />
"per seat" basis for an exclusive theatre<br />
broadcast.<br />
Austrian also is quoted as saying that<br />
"all that theatre television needs to become<br />
a reality, other than the theatre equipment<br />
itself, is a means of interconnecting a chain<br />
of theatres with a camera or cameras located<br />
TOA Conclusions on Television<br />
•THE SHARPNESS of the challenge offers no alternative other than it be met head<br />
on. The course is clear:<br />
1. Complete information concerning the new phenomenon must be every theatreman's<br />
stock in trade.<br />
2. Theatremen, recognizing television's close kinship to the theatre, should join<br />
and, ideally, lead in the development of television facilities throughout the nation.<br />
3. Television loimges should be established in theatres in concert with the expansion<br />
of television channels.<br />
4. The theatre industry should encourage and finance, if necessary, accelerated<br />
research in the field of theatre screen television to narrow the gap now evident between<br />
theatre and home television.<br />
5. Independent study by TOA must test the possibility of theatre exclusives on<br />
sporting events and other happenings of great public interest.<br />
at the scene of the subject matter desired<br />
to be exhibited on the theatre screen."<br />
TOA raises the question, however, of<br />
whether the FCC would permit the use of the<br />
air waves for telecasting of important news<br />
events to theatres exclusively and mentions<br />
the possibility that exclusive theatre telecasts<br />
might run afoul of the antitrust laws.<br />
The report reviews the two systems of<br />
theatre television now available— (1) direct<br />
cathode ray tube projection onto a screen<br />
using the Schmidt optical system or other<br />
high speed production lens system; I2) reproduction<br />
of the television image on film,<br />
with the film quickly processed and run<br />
through a regular theatre projector. The<br />
TOA contends that while the first system<br />
has a time advantage, the second permits<br />
repeat perfoi-mances and enables the exhibitor<br />
to fit a special event into the regular<br />
theatre program.<br />
The report lists two drawbacks to direct<br />
television projection: (1) equipment designed<br />
for a specific screen throw may have to be<br />
installed in an inconvenient location; (2)<br />
direct projection equipment may necessitate<br />
enlarging the projection booth to accommodate<br />
the equipment. It points out that with<br />
the film recording system, the projectionist<br />
would be required to learn film processing<br />
and film recording, but would not have to<br />
learn a new projection method. The film recording<br />
system permits editing of the film,<br />
it adds.<br />
"Both systems are perfectly feasible aijd<br />
will find their respective place in the future.<br />
The factor of selection probably will depend<br />
upon which system can best meet showmanship<br />
and commercial requirements," the report<br />
states.<br />
Discussing television as competition to motion<br />
pictures, the TOA reports that the present<br />
quality of television broadcasting in the<br />
opinion of experts is adequate for sports and<br />
spot news coverage, but is inferior to most<br />
theatrical newsreeLs and that there is no<br />
assurance sufficient light is available for<br />
large-screen theatre television projection. The<br />
TOA adds: "With theatres apparently waiting<br />
for perfected equipment and the large<br />
manufacturers—RCA and the Bell system<br />
waiting for theatres to decide whether they<br />
are interested and, if so, what they want,<br />
a stalemate seems to have developed."<br />
On the use of television in bars and restaurants<br />
the report speculates on the number<br />
of persons who would have gone to theatres<br />
to see the Louis-Walcott heavyweight championship<br />
fight if it had been shown on largescreen<br />
theatre television. NBC estimated that<br />
1,000,000 persons saw the telecast of the fight<br />
and other millions heard it over the radio.<br />
Nearly 20 per cent of the television receivers<br />
manufactured up to the first of October went<br />
into bars, restaurants and other public places.<br />
The report points out that on January<br />
of this year 19 television stations were on<br />
1<br />
the air and that a total of 54 cities in 29<br />
states was involved in current television<br />
broadcasting authorizations and applications.<br />
It also was revealed that upwards of 90,000<br />
television sets were in operation in the New<br />
York area on January 1, with 15,000 to 18,000<br />
in Philadelphia and about 11,500 in Chicago;<br />
12,000 in Los Angeles; 4.000 in Detroit; 3,700<br />
in Baltimore and from 1.000 to 3.000 in Cincinnati,<br />
Milwaukee and Schenectady.<br />
SET AS LOW AS $169<br />
Seats will be available for as low as $169<br />
plus installation chai'ges which run about<br />
$50, the report said. The committee predicts<br />
that by 1950 there will be a nationwide network<br />
of television stations.<br />
Statistics on television receiver manufactiue<br />
are given along with figures on the high i<br />
cost of constructing stations, wtiich is one<br />
of the chief barriers to the growth of television<br />
in smaller cities. The report touches<br />
on the importance of film in television. It<br />
mentions the new 16mm. Eastman Kodak<br />
camera for recording television programs<br />
from the face of the monitoring "picture<br />
tube" in the television broadcasting station.<br />
The TOA concludes: "It ( television i is a<br />
theatre problem. 'Production' by all odds will<br />
find a logical and lucrative role in the television<br />
scheme. The theatre role will be de-<br />
12<br />
BOXOFFICE<br />
:<br />
14, 1948
Change and movement have always been inherent in the theatre business.<br />
Static periods have meant periods of decline. The advent of television can be a<br />
new milestone in the theatre's dynamic history. But theatremen must work to make<br />
it so.<br />
—From Theatre Owners of America Bulletin on Television<br />
pendent upon the imagination and ingenuity<br />
of theatremen as they seek a basis of union,<br />
rather than confhct, with television. The<br />
advent of television can be a new milestone<br />
in the theatre's dynamic history. But theatremen<br />
must work to niake it so.<br />
In addition to Richards, the TOA television<br />
committee consists of Mitchell Wolfson,<br />
Arthur Lockwood, David Wallerstein, Charles<br />
Skouras and Myron Blank.<br />
NEWSREELS READY<br />
NEW YORK—Exhibitor organizations are<br />
already discussing the possible effects of television<br />
newsreels on theatrical newsreels.<br />
They want to know how much duplication<br />
there will be, and, pending an answer, they<br />
predict the value of theatrical newsreels will<br />
be lessened.<br />
Associated Theatre Owners of Indiana has<br />
issued a bulletin on the subject.<br />
From 20th-Fox comes the prediction that<br />
the television venture will improve newsreels<br />
and result in a general expansion of newsgathering<br />
facilities. Edmund Reek, producer<br />
of Movietone News, says this expansion is<br />
under way, with larger field staffs and a<br />
doubling of camera crews.<br />
New<br />
All negative will be s'hipped by air to<br />
York and processed. Ed Thorgersen will do<br />
the commentaries at the start.<br />
William C. Gehring, assistant general sales<br />
manager for 20bh-Fox, said the theatrical<br />
newsreels "wOl contain no subject previously<br />
released for television." This statement was<br />
contained in a letter sent to field sales heads.<br />
The 20th-Fox television newsreel will bow<br />
over the NBC five-station eastern television<br />
network Monday (February 16). United Press<br />
keeps Fox Movietone informed on news<br />
breaks.<br />
Paramount also is preparing to go into the<br />
television newsreel business, presumably with<br />
AP assistance. The company is lining up a<br />
national sponsor for a daily lO-mimite television<br />
newsreel. The Paramount news staff<br />
will be increased.<br />
Universal expects to close a deal for its<br />
television newsreel with a worldwide wire<br />
service within a few days. Both Warners and<br />
News of the Day, the latter owned by William<br />
R. Hearst, continue silent.<br />
Anything can happen, any day. During the<br />
war literally thousands of new cameramen<br />
were trained for the army and navy. They<br />
discovered 16mm film could be used with the<br />
small cameras that run on a spring. Television<br />
can use 16mm film, and the 16mm<br />
negative can be turned into 35mm. The<br />
cameramen are looking for jobs.<br />
It has been obvious for many months that<br />
television cameramen were showing newsreel<br />
pictures on home television receivers a week<br />
or two weeks ahead of the regular theatre<br />
newsreels. This was not important some<br />
months ago, but as the use of television sets<br />
expanded everywhere—into homes, cafes, juke<br />
box parlors, theatre lobbies, and elsewhere—<br />
the old fashioned newsreel teohnique was in<br />
danger of proving its obsolescence.<br />
All three of the principal wire services<br />
decided recently to supply motion picture<br />
films for television use. because most of the<br />
new television stations are going to be<br />
owned by newspapers. They found they<br />
had a new problem on their hands. Motion<br />
picture laboratories are expensive. This<br />
may be the explanation for their willingness<br />
to string along with the theatrical newsreels<br />
For several months, or possibly the next two<br />
years, the newsreel prints intended for television<br />
will be sent out the way the theatrical<br />
prints are now being sent out—by air. All<br />
radio stations use transcriptions and in<br />
smaller cities the bulk of their programs are<br />
from this source. Because television programs<br />
and television stations are so much<br />
more expensive both the television men and<br />
the film men predict that films will be the<br />
equivalent of transcriptions for television stations<br />
indefinitely.<br />
CLEVELAND<br />
CLEVELAND—Applause and requests for<br />
more greeted the first large-screen demonstration<br />
of television in Cleveland at the<br />
Almira Theatre last week. Although the<br />
subject was only a table-tennis match, the<br />
audience sat for 30 minutes dm-ing the break<br />
and watched the performance on a 7x9-foot<br />
screen. The picture was clearly visible from<br />
the back of the theatre. Colonial Television<br />
Corp., which perfected the set for theatre<br />
use, says the image is adjustable from six to<br />
63 square feet and can be projected from a<br />
distance of two to 15 feet. Victor Wolcott,<br />
manager of the Almira, said television programs<br />
would be used once a week as a novelty<br />
attraction and later, when more programs become<br />
available, may become part of the regular<br />
program.<br />
LOS ANGELES<br />
LOS ANGELES—Television as an adjunct<br />
to commercial theatre programming took<br />
another substantial step forward in the southland<br />
with the installation of a Colonial video<br />
receiver in the Lakewood Theatre, showcase<br />
in Lakewood Village, near Long Beach. The<br />
house is owned by S. Charles Lee, theatrical<br />
architect and exhibitor and a member of the<br />
recently formed television committee which<br />
operates under the auspices of the Southern<br />
California Theatre Ovraers Ass'n.<br />
Lee is now designing video installations for<br />
more than 20 other southern California showmen<br />
who are preparing to capitalize on the<br />
increasing popularity of the medium.<br />
The Lakewood, managed for Lee by Robert<br />
Mallon, has installed an 8xl0-foot screen and<br />
picks up telecasts daily when they are<br />
adjudged of worthwhile content or of special<br />
public interest.<br />
NBC Halts RKO Video Demonstration;<br />
Challenges Right to Tele Pickups<br />
NEW YORK—A new problem has developed<br />
in theatre television—whether an<br />
exhibitor legally may pick up regular television<br />
broadcasts for large-screen theatre<br />
television showings before paid audiences.<br />
It has called a temporary halt in plans<br />
for theatre television installations in the<br />
New York area.<br />
The question came to a head early this<br />
week when RKO was forced to cancel<br />
an evening showing of an NBC television<br />
broadcast of prize fights on large-screen<br />
theatre television equipment. NBC objected<br />
to duplication of its program before<br />
a paid audience.<br />
The demonstration was to be held at<br />
the RKO 58th Street Theatre with the<br />
receiver-projector equipment put out by<br />
Colonial Television Corp. RKO said the<br />
showing had been postponed until further<br />
notice "due to reasons beyond om- control,"<br />
but made it clear that it had not<br />
abandoned plans for theatre television<br />
i:istallations.<br />
Spokesmen for the NBC and Du Mont<br />
television stations here agree that the<br />
entire problem of theatre duplication of<br />
television programs sent out to home<br />
receivers might eventually have to be<br />
settled by a test case in court. This same<br />
opinion has been voiced by James Nicholson,<br />
operator of the Picfair Theatre, Los<br />
Angeles. Following a showing of television<br />
on a 17x20 screen at the Picfair on New<br />
Year's day, Nicholson intimated that a<br />
friendly suit may be filed to let the courts<br />
decide.<br />
All of the three television stations<br />
broadcasting in New York carry property<br />
rights announcements. The NBC statement,<br />
which is read over WNBT several<br />
times daily states: "Tlie programs broadcast<br />
by this station may not be used for<br />
any purpose except exhibition at the time<br />
of their broadcast on receivers of the<br />
type ordinarily used for home reception in<br />
places where no admission, cover or mechanical<br />
operating charges are made."<br />
None of the New York television stations<br />
had decided at midweek whether<br />
they would grant special permission for a<br />
theatre television demonstration before a<br />
paid audience. NBC is permitting Colonial<br />
to use its programs to demonstrate its<br />
television system in theatres mornings<br />
before the houses open to patrons.<br />
BOXOFFICE : : February 14, 1948
THATX)aram|<br />
Gold ^Medal proof<br />
FROM THE PAYING PUBLIC<br />
ING CROSBY,<br />
winner of Photoplay's<br />
Gold Medal as America's<br />
Most Popular<br />
Male Star.<br />
i<br />
GIVE GENEROUSLY FOR<br />
AMERICAN BROTHERHOOD WEEK<br />
Paramount Cheers<br />
To The Stars<br />
:^y<br />
ALAN LADD, o<br />
the 5 Most Pel<br />
Actors in Photof<br />
Gallup Poll.<br />
JOAN CAULFIELD<br />
more fa-<br />
appearing in<br />
vorite pictures than<br />
any other star.<br />
I
I<br />
p- A X L^ IS THE JFORLD'S LEADING PRODUCER OF<br />
j<br />
I<br />
POPULAR SCREEN ENTERTAINMENT-WITH<br />
More Winning Pictures<br />
Than Any Other Company In<br />
Photoplay's Gallup Poll<br />
This is the judgment of the whole public— 2i judgment far more<br />
conclusive than any other Ten Best Lists as Paramount scores<br />
3 of Tfie dear's 10 Most Popular Pictures . . .<br />
"We/come Stranger/' ''Dear Ruth," ''Blue Skies"<br />
Ivote<br />
j<br />
And this is confirmation by millions of the unanimous exhibitor-<br />
that Paramount produced more Top Grossing Pictures<br />
during the past year than any other company — a fact repeated<br />
in the industry's 4 leading polls in Motion Picture Herald's<br />
"Fame"— in <strong>Boxoffice</strong> Barometer— in Variety's annual survey—<br />
and in Showmen's Trade Review poll.<br />
Paramount's wide-margin leadership is acclaimed by both<br />
(groups that count . . . the public who buy tickets and the<br />
showmen who sell tickets — and<br />
Paramo""*"<br />
Will Lead Again in '48 with Hits Like<br />
"THE EMPEROR WALTZ"'"ROAD TO RIO" -"DREAM GIRL"'"THE BIG CLOCK"<br />
Hal Wallis' "/ JVALK ALONE" - "WHISPERING SMITH" • "THE PALEFACE"<br />
"NIGHT HAS A THOUSAND EYES" • "SAIGON" • "THE SAINTED SISTERS"<br />
"THE LONG GREY LINE" -"SEALED VERDICT"
i<br />
TfteH^ €Utd Sf^'^^tt^<br />
Television Costs<br />
T ITIGATION is in prospect over the use<br />
of television programs in theatres. The<br />
question of property rights in programs<br />
sent out over the air has never been settled<br />
in court. NBC, CBS and others claim<br />
they have a copyright and that these programs<br />
cannot be picked up and used where<br />
admission is charged.<br />
When the Scophony large screen television<br />
was demonstrated in the New Yorker<br />
Theatre several years ago the Scophony<br />
and theatre executives were warned they<br />
would be sued if admission were charged.<br />
In the first stages of the use of television<br />
in theatres'when exhibitors are trying<br />
to beat their competitors to a novelty<br />
some of them will use air programs. It<br />
has already been done on the coast. The<br />
litigation may begin over these, or it may<br />
not. This will be a passing phase of a<br />
new development.<br />
What theatremen vision is not the use<br />
of regular television programs, but the use<br />
of special attractions like the Kentucky<br />
Derby, a World Series, or a heavyweight<br />
championship fight—anything with assured<br />
boxoffice value.<br />
When these things come along after theatres<br />
have been connected with coaxial<br />
cables or radio relay stations the attractions<br />
will be bought at their source and<br />
sold to theatres for a definite price per<br />
seat. If 1,000 theatres with 1,000 seats<br />
each are willing to pay ten cents per seat<br />
for one of these special attractions, this<br />
means the bidder can plank $100,000 on<br />
the line at Madison Square Garden or<br />
Churchill Downs.<br />
Can any commercial advertiser seeking<br />
the rights for televising to home receivers<br />
match these figures?<br />
Theatres Stay Open<br />
Co PAR this winter the fuel shortages<br />
have not affected theatres very much<br />
even in the northeast where there has been<br />
a shortage of fuel oil. Some important<br />
lessons were learned during the war.<br />
There are dozens of theatres in upper<br />
New York state. New England and south<br />
of the Great Lakes that can convert from<br />
oil to coal or back again in a single night.<br />
Many of the boilers originally had coal<br />
grates and these are kept handy. In addition,<br />
some coal is stored just in case the<br />
oil supply gives out.<br />
Very few theatres use gas for heating<br />
in the east. It becomes too expensive far<br />
from the natural gas fields, or pipelines<br />
leading to them.<br />
No Ticket Tax Cut<br />
^TTMEROUS attempts to sound out senators<br />
and representatives on their attitude<br />
toward a ticket tax cut this year have<br />
not met much encouragement. The impression<br />
is now general in the industry that both<br />
the Republicans and Democrats will concentrate<br />
the tax reduction argument on<br />
income taxes for vote-getting purposes.<br />
This means that the discussion will be<br />
kept alive without much hope of getting<br />
By<br />
JAMES M. JERAULD<br />
actual results until after the presidential<br />
election. The groundwork for a concentrated<br />
campaign can be laid in the meantime,<br />
because it is increasingly apparent<br />
that tax-hungry municipalities are not<br />
going to wait for the government to lighten<br />
the burden. They are going to ti-y to impose<br />
theirs on the present tax load.<br />
Is It a Freezeout?<br />
\A7HEN Congressman Gordon L. McDonough<br />
told the house of representatives<br />
recently that he thought the British were<br />
aiming for a world market grab on films<br />
he put into words a thought that has<br />
found frequent expression among American<br />
film leaders.<br />
They are not afraid the British will be<br />
able to grab the world market, although<br />
they admit the possibility of being frozen<br />
out of Great Britain. Their chief concern<br />
is over the effects of the British example.<br />
The eventual settlement of these problems<br />
in a number of countries will depend<br />
upon how much pressure native exhibitors<br />
bring on their governments. Without<br />
American films, they face bankruptcy on<br />
tremendous investments.<br />
Flood Warnings<br />
YHEATRES in river valleys are in danger<br />
of trouble six or eight weeks from now.<br />
The snow cover is extraordinarily heavy.<br />
A sudden thaw with rain could stir up a<br />
lot of trouble in March. The past has<br />
shown that the Merrimac, Connecticut,<br />
Susquehanna, Monongahela, Allegheny,<br />
Ohio, Mississippi, Missouri and Arkansas<br />
River valleys are the worst spots.<br />
Theatres in the first five mentioned, because<br />
there are high hills along long<br />
stretches of their banks, have been the victims<br />
in the past of floods so sudden no<br />
advance preparations have been made.<br />
Even the Boss Is Told<br />
It's Against Rules<br />
Dallas—R. J, O'Donnell, vice-president<br />
of the Interstate Circuit,<br />
issued a general<br />
order to ushers to stop patrons in first<br />
row balcony seats from putting: their feet<br />
on the guard rail.<br />
Some time later, according to a story<br />
told on radio station KIXL this week,-<br />
O'Donnell was in Houston and dropped"<br />
into the Metropolitan Theatre, where he<br />
took a front row balcony seat and settled<br />
down comfortably to enjoy himself. Forgetting<br />
his own order, he propped his feet<br />
up on the raiL No sooner had he done<br />
so than an usher came over and told him<br />
he would have to put them down.<br />
O'Donnell complied, then turned his<br />
attention to some way Of rewarding the<br />
usher. Wondering how to go about it, he<br />
grew restless and fidgety. Finally the<br />
usher, noticing his uneasiness, came over<br />
and said, "I wouldn't have bothered you<br />
but the big shots are in town."<br />
Balaban Again Heads<br />
Film Unit of UJA<br />
NEW YORK—Barney Balaban, Paramount<br />
president, will direct the motion picture division<br />
of the 1948<br />
^^^^H^^^^M United Jewish Appeal<br />
^^^HJI^^^^^^H campaign for<br />
H^p^^^^^H 000.000 for overseas re-<br />
^^fcfc ^J^^P^B lief and rehabilitation.<br />
Jm ¥"^9^^ This is the second year<br />
»<br />
'J^ 9^ Balaban has agreed to<br />
^T^J^^^ head the UJA film di-<br />
^Kkf^^^^^k campaign. He<br />
^^^^V^^^^^H chairman during<br />
^^^^^K^^^^^k Balaban has<br />
^^^^^'^^^^^^ on all producers and<br />
„ „ , ^ exhibitors to give full<br />
Barney Balaban<br />
^^^^^^^ ^^ ^^^ ^^^_<br />
palgn, which is called the "Year of Destiny"<br />
fund drive. He termed the appeal "a challenge<br />
to the hearts and minds of all Americans,"<br />
and expressed confidence that "the<br />
film industry will respond generously and in<br />
full measure to the humanitarian causes<br />
represented by UJA."<br />
Cleveland Joins the MPF;<br />
Last Exchange Center<br />
CLEVELAND—This city is the last exchange<br />
center to join the Motion Picture<br />
Foundation, thus making its representation<br />
national. Fifty industry leaders, including<br />
distributors and theatre owners both independent<br />
and affiliated, expressed great enthusiasm<br />
for the project after Charles Lewis<br />
of New York and Moe Silver of Pittsburgh<br />
explained tlie aims and ideals of the foundation<br />
at a luncheon meeting Tuesday (10) in<br />
the Statler hotel.<br />
Harry H. Goldstein, Paramount district<br />
manager, was unanimously named trustee and<br />
Bert Lefkowich of the Community circuit was<br />
elected ohaii-man of the Cleveland unit. The<br />
meeting was oi-ganized by Nat Wolf, Warner<br />
Ohio zone manager, and Lefkowich.<br />
U-I Officials to England<br />
For Talks With Rank<br />
NEW YORK—A group of U-I executives—<br />
J. Cheever Cowdin, chairman of the board;<br />
Nate J. Blumberg, president; Joseph H. Seidelman,<br />
head of foreign distribution, and<br />
Charles D. Prutzman, vice-president and general<br />
counsel, sailed February 11 for Great<br />
Britain where they will confer with members<br />
of the J. Arthur Rank Organization. They<br />
were accompanied by Rottert S. Benjamin,<br />
president of the Rank Organization here.<br />
Although Rank is expected here next<br />
month, one of the Universal executives said<br />
their trip was necessary in order to review<br />
all phases of their vast joint interests with<br />
the British film leader.<br />
Lorber to Aid Schaefer<br />
NEW YORK—Herman Lorber. who recently<br />
resigned from Paramount after 31<br />
years with that organization, has been named<br />
assistant to George J. Schaefer, vice-president<br />
in charge of distribution for Enterprise<br />
studios.<br />
Film Director Reported Dead<br />
MOSCOW—Sergei Eisenstein, famous Soviet<br />
film director, was reported to have died here<br />
Wednesday (11).<br />
BOXOFFICE ;; February 14, 1948
IS me bcore 89 To Against You?<br />
Did you play "Road to Rio" when the road<br />
to your box-office featured The Big Snow?<br />
Has your oil<br />
man told you he can't get<br />
enough oil to carry you through the rest of<br />
the winter?<br />
Did your wife (or sweetie) demand a new<br />
mink coat on the day you figured up your<br />
income tax?<br />
Wouldn't your car start this morning?<br />
If so, what you need is a darn good laugh<br />
and to learn that there is hope in every situation.<br />
Screen for yourself (and you then<br />
will for your audiences) Paramount's new<br />
Polacolor short "Base<br />
Brawl." The Forest<br />
All-Stars weren't despondent when the<br />
Jungle Jumbos had built up a score of 89 to 0.<br />
They used a little showmanship (modern<br />
Webster for productive skull practice) and<br />
pulled themselves out of the hole.<br />
You too<br />
can use showmanship by booking " Base<br />
Brawl"— and watch your customers come<br />
back to see it a second and third time.<br />
*'lt's a short that's headed for America's acclaim<br />
With the funniest gags ever on America's game ..."<br />
Have your booker get on the phone and book<br />
Paramount's Short<br />
II<br />
A Screen Song Cartoon • In Polacolor<br />
A Famous Studios Production featuring<br />
The Bouncing Boll
J<br />
LEFT: The big three of the A. H. Blank operations.<br />
Left to right, Myron Blank, genera!<br />
manager of the Central States circuit; the<br />
pioneer exhibitor, A. H. Blank, and Ralph<br />
Branton, general manager of the Tri-States<br />
circuit.<br />
FIL.MI10WS OF AMERICA XIV<br />
HN<br />
DES MOINES<br />
Out of the tall corn country comes another<br />
story in the series devoted to film distribution<br />
and exhibition in the United States<br />
By RUSSELi SCHOCH<br />
Des Moines<br />
THE LAND where the tall corn grows,<br />
Filmrow stretches for three blocks aloiig<br />
Des Moine.s' High street. Here is the<br />
nerve center for a segment of the motion<br />
picture industry which boasts of such an<br />
illustrious a name in exhibition as A. H.<br />
Blank, as a literate spokesman for the independent<br />
as Leo Wolcott, and a long directory<br />
of veterans who have served the film business<br />
since its earliest days.<br />
The Des Moines Filmrow is primarily for<br />
Iowa. Of the 416 theatres serviced out of the<br />
High street sector, all but 17 are in the state.<br />
In the area, there are 192,906 seats and 20<br />
per cent of them are concentrated in the<br />
state's four largest cities—Des Moines, Davenport.<br />
Cedar Rapids and Waterloo, which<br />
have 43 houses. Des Moines has 21 theatres,<br />
with a total capacity of 14,000 seats.<br />
That Iowa is basically a state of small<br />
communities with small theatres is illustrated<br />
by the recently published Des Moines theatre<br />
directory by the Motion Picture Ass'n of<br />
America. It revealed that of the 416 theatres<br />
in the area, 141 have a seating capacity of<br />
less than 300, and 27 theatres have less than<br />
200 seats each. The rural character of the<br />
business is also highlighted by the fact ^lat<br />
there are 45 communities with less than 500<br />
population which have theatres. One of<br />
the unusual operations listed in the MPAA<br />
directory is the portable circuit of J. D. Peck,<br />
of Van Cleve, Iowa, which brings motion<br />
pictures to 41 communities in the state.<br />
THE STORY of A. H. Blank is the story of<br />
the growth of motion pictm-e exhibition<br />
in this area. Head of the vast Tri-States<br />
and Central States theatre empire. Blank<br />
is now in his 36th year as an Iowa film<br />
figure—and the circuit officially is celebrating<br />
its 35th year. The story goes back to<br />
1912 when he opened the Casino Theatre in<br />
partnership with the late Abe Frankl.<br />
With the idea of giving Des Moines something<br />
new in motion picture houses. Blank<br />
sold cut his Casino interest in 1914 to Frankl,<br />
and opened the Garden in its present location.<br />
At that time, the Garden was considered<br />
the last word in theatre architecture<br />
and construction.<br />
Quick to see the possibilities of the industry.<br />
Blank began an expansion program<br />
with new theatres in Davenport, Cedar Rapids,<br />
Omaha and many other cities of Iowa<br />
\<br />
and Nebraska. He became a member of the<br />
executive committee of First National Pictures<br />
and soon was considered one of the<br />
major exhibitors of the midwest.<br />
In 1926, he sold a half interest in his 22<br />
theatres to Famous Players Theatre Corp.,<br />
and three years later he disposed of his remaining<br />
interests to Paramount Famous<br />
Lasky Corp., and announced his retirement<br />
from the business.<br />
But Blank discovered about that time that<br />
retirement failed to satisfy him, and he<br />
organized Tri-States Theatre Corp., comprised<br />
of a group of independent theatres.<br />
It has since grown to become one of the<br />
largest motion picture circuits in the midwest<br />
and now numbers more than 50 theatres in<br />
Iowa. Nebraska and eastern Illinois.<br />
In 1929. Blank was named receiver of his<br />
original theatre holdings when the Paramount-Publix<br />
Corp. went into bankruptcy.<br />
Meanwhile, Central States Theatre Corp.,<br />
also headed by Blank, was growing steadily<br />
after its organization in 1928. Today this<br />
chain numbers 52 houses, more or less paralleling<br />
the territory covered by the Tri-States<br />
group.<br />
The year 1937 was an important one for<br />
Blank. At that time he went into a permanent<br />
partnership with Paramoimt Pictures,<br />
Inc., retaining 50 per cent ownership in both<br />
Tri-States and Central States circuits. That<br />
year marked also one of the high spots in<br />
his life—celebration of his twenty-fifth anniversary<br />
in the motion picture business.<br />
On the evening of Dec. 9, 1937, more than<br />
400 of his friends both in and out of the<br />
industry met at Hotel Fort Des Moines to<br />
pay him tribute. Among the speakers and<br />
special guests were film executives from New<br />
York and Hollywood and exhibitors and distributors<br />
from all sections of the country, in<br />
addition to the governors of Iowa and Nebraska.<br />
In 1945, Blank was chosen winner of the<br />
Des Moines Tribtme's community award for<br />
outstanding service to the city during the<br />
previous year.<br />
At that time. Blank had just finished<br />
giving the city the new $300,000 "Raymond<br />
Blank Memorial Hospital for Children, in<br />
memory of his elder son. who had been<br />
associated with him in the theatre business<br />
and who had died in 1943 at the age of 33.<br />
In making the award, the committee which<br />
selected him—pointed out the hospital donation<br />
was but one of a "series of unselfish<br />
acts performed by Mr. Blank for the benefit<br />
of the city and state."<br />
He was cited for his record of service during<br />
the war years when he headed the war<br />
activities committee of the Iowa-Nebraska<br />
territory, leading the group's work in publicizing<br />
all of the war loan campaigns. In<br />
I Continued on page 23<br />
18<br />
BOXOFFICE :: February 14, 1948
I<br />
5 BUSY CONFERENCES AT EXCHANGES IN DES MOINES<br />
At Republic, lelt to right Dave Nelson, veteran<br />
ol the Rovif, the branch manager; Ernie<br />
Pickler, salesman; Jim Rickefts sr., salesman,<br />
and his son Jim jr., booker—only<br />
father-son team on the Row<br />
Staff at 20th Century-Fo>: Harold Lyons,<br />
salesman; Alice Weaver, veteran booker;<br />
Jim McCann, office manager; Ralph Pielovif,<br />
nev/ly-appointed branch manager, and<br />
Dave Gold, salesman.<br />
Universal-International's branch manager<br />
Lou Levy (second from left), with Helen<br />
Jacobs, his secretary, and two of the U-I<br />
salesmen—R. G. Olson and Morrie Relder.<br />
Levy is a 25-year veteran.<br />
LEO WOLCOTT, ALLIED LEADER, DROPS IN ON FILMROW<br />
Leo Wolcott chairman of the<br />
board of Allied Independent Theatre<br />
Owners, and his son Harrison<br />
.drop into the Paramount office to<br />
visit Harry Hamburg, manager.<br />
Paul Webster is Warner Bros, At MGM, this trio was snapped<br />
branch manager. He is shown in conference: Left to right—Fred<br />
with Myrtle Bechtel, the WB cash-<br />
Armington, office manager-head<br />
ier, who has been serving in that<br />
capacity for 19 years.<br />
booker; Harold Sutphin, booker,<br />
and Jack Kennedy, manager.<br />
At Eagle Lion's office, the cameraman<br />
caught (left to right) Mike<br />
Lse, branch manager; Bill Feld,<br />
the district manager, and C. B.<br />
Coflman, offici manager.<br />
AT RKO RADIO AND OTHER DISTRIBUTION OFFICES<br />
RKO branch manager, M. M.<br />
Rosenblatt, is shown with<br />
Gretchen Kelleher, cashier (left)<br />
and Novello Phillips, his secretary.<br />
Mel Evidon (L)<br />
Columbia m a n -<br />
ager; Oscar Galanter,<br />
office mgr.<br />
Julian King of King<br />
Enterprises (Film<br />
Classics, Screen<br />
Guild).<br />
jean Post, branch<br />
manager for Selznick<br />
Releasing Organization.<br />
Mayo Becrtty, branch manager for<br />
Monogram, with Zora Fini (center),<br />
office manager and booker;<br />
Charlotte Elmets, stenographer.<br />
BOXOFFICE : : February 14, 1948<br />
19
in its suspenseful<br />
ROBERT<br />
COLUMBIA PICTURES presents<br />
MARGUERITE<br />
YOUNG* CHAPMAN<br />
.M. WIILARD PARKER • AKl TAMIROFF<br />
- tOBEIII BARIAI - CIEM eiON MltUNE MIKE MAZIIIKI IIUU<br />
Screenplay by Winston Miller<br />
Directed by GEORGE SHERMAN • Produced by EUGENE B. RODNEY
Encounter. • •<br />
4leffiant love...
PRINCIPALLY IN EXHIBITION, IN DES MOINES<br />
UPPER PANEL: At the left is E. M. Gctrbett, who operates Iowa<br />
United Theatres, a circuit which has four Des Moines theatres and<br />
17 others throughout the state. The center trio consists of executives<br />
of the Central States circuit, one of A. H. Blank's interests (left to<br />
right) M. E. Lee, head booker and buyer; L. J. Wegener, general manager,<br />
and Neil Adair, booker. At the right is the staff at National<br />
Screen Service—Milt Feinberg (right), branch manager, with Bob<br />
(left), olfice manager, and Carl Sokoloff, head shipper.<br />
LOWER PANEL: (left to right) Jerry Bloedow, manager of the RKO<br />
Orpheum Theatre; J. E. Schlank, operator of the Iowa Theatre Service<br />
Co.; a trio of Paramount veterans, J. H. Foley, Charles Elder and<br />
Alberta Collins, head inspector; and, at right, Nathan Sandler, cfuef<br />
barker of the Variety tent, and head of his own circuit of theatres.<br />
DOUBLE QUARTET OF TRI-STATE CIRCUIT EXECUTIVES<br />
Tfiey<br />
H D<br />
help run the Tn-States circuit Left to right— (top) William Toney, maintenance manager, A G. Stolte, William Miskell ana<br />
Groves, district managers, and Mane Frye, merchandise manager, (below) A. Don Allen, advertising manager; Dale H. McFarland,<br />
film buyer and booker, and L. M. McKechneoy, treasurer.
heads<br />
FILIHROWS OF AMERICA<br />
(Continued from page 18<br />
addition, he served in Red Cross, U.S.O. and<br />
March of Dimes drives and was state chairman<br />
for the Russian war rehef effort. In<br />
December 1944 he was called by President<br />
Roosevelt to the White House to discuss<br />
publicity for the 1945 March of Dimes.<br />
Blank has been active in the B'nai B'rith<br />
and is one of the major supporters and contributors<br />
to the Jewish Home for the Aged<br />
and the Jewish welfare fund. He has long<br />
been a supporter of the Boy Scouts and is<br />
a member of the board of Iowa Methodist<br />
hospital.<br />
In 1946. Blanlc was appointed state chairman<br />
for the American Cancer Society drive.<br />
gORN July 25, 1880, in Galatz, Romania,<br />
he came with other members of the family<br />
to Council Bluffs when he was 8, to join<br />
the father who had preceded them.<br />
One of his first business ventures came<br />
with the opening of the Trans-Mississippi<br />
exposition in Omaha in 1898. There the<br />
ambitious youth began as a seller of balloons<br />
and other novelties. However, it was as a<br />
barker for the "Giant See Saw" on the Midway<br />
that he got his first idea of the possibilities<br />
of amusing the public.<br />
He was married to Miss Anna Levy of South<br />
Omaha, Neb., Sept. 20, 1905. She is the<br />
daughter of Judge Jacob Levy who occupied<br />
the bench there for 26 years.<br />
The Blanks' son, Myron, is associated<br />
with his father in the management of both<br />
theatre circuits. Myron, who served dui'ing<br />
the war as an officer in the navy, is currently<br />
general manager of Central States<br />
Theatre Corp.<br />
Long a business associate of the Blanks<br />
and for years a vital cog in Iowa theatre<br />
circles is Ralph Branton, general manager<br />
of the Tri-States chain. Other leading figui'es<br />
in the Blank empire are: L. M. Mc-<br />
Kechneay, Ti'i-States treasurer; William<br />
Toney, Tri-States maintenance manager; A.<br />
G. Stolte, William Miskell and H. O. Grove,<br />
Tri-States district managers; Marie Frye,<br />
merchandising manager for Tri-States; Dale<br />
H. McFarland, film booker and buyer for<br />
Tri-States, and A. Don Allen, advertising<br />
manager for Tri-States.<br />
In the Central States group are L. J. Wegener,<br />
manager; M. E. Lee, head booker and<br />
buyer, and Neil Adair, booker. Dorothy Day<br />
(Mrs. Harry Gottlieb > Central States'<br />
puDlicity department and is one of the veteran<br />
members of the Blank organization.<br />
In addition to the two theatre chains,<br />
Blank and Branton have other business interests<br />
togetlier in Iowa. Among these is a<br />
popcorn distributing agency recently organized.<br />
The two men, together with Phil Smith<br />
of Boston, Mass., are building drive-in theatres<br />
at Des Moines, Omaha and Lincoln, Neb.,<br />
and Sioux City, Cedar Rapids and the Tri-<br />
Cities.<br />
On Jan. 31, 1948, sale of radio station KSO,<br />
a 5,000-watt CBS affiliate, to Tri-States and<br />
the Meredith Publishing Co. was announced.<br />
Each has an equal share in the new Tri-<br />
States-Meredith Broadcasting Co. Blank is<br />
to be president of the firm and Branton<br />
managing director. The company plans to<br />
originate both FM and television broadcasts<br />
in Des Moines.<br />
THE VOICE of the independents is Leo<br />
Wolcott, chairman of the board of Allied<br />
Independent Theatre Owners of Iowa and<br />
Nebraska. Prom his 300-seat house, the New-<br />
Grand, in Eldora (pop. 3,533 1, flows advice<br />
to independents, bulletins on trade practices,<br />
Tn-States' two largest downtown theatres<br />
in Des Moines adjoin each other in<br />
the heart of the theatre district. Each<br />
seats approximately 1,700 patrons.<br />
comments on pictures, barbs at distributois<br />
and such other information as he feels the<br />
small independent showman should have. His<br />
leadership has made the AITO of the twostate<br />
area a dominant regional group in the<br />
national Allied setup.<br />
There are a number of others who are<br />
prominent in the exhibition field. Nathan<br />
Sandler, the new chief barker of Des Moines<br />
Variety tent, operates a ntmiber of theatres<br />
thr-oughout the state. E. M. Garbett, head<br />
of Iowa United Theatres, anchors a circuit<br />
of 21 theatres with a quartet of houses in<br />
Des Moines. Smaller circuits in the state are<br />
operated by Earl Kerr, Charles Peterson and<br />
his son, Barney Brotman, Carroll Lane and<br />
A. S. Ames. Harold D. Field of the Pioneer<br />
circuit, with headquarters in Minneapolis,<br />
operates 14 theatres.<br />
No story of exhibition in Des Moines would<br />
be complete if it did not include the names<br />
of Harry Hiersteiner, the veteran operator<br />
of the Family Theatre in downtown Des<br />
Moines, and Jacob Schlank, former 20th-Fox<br />
salesman, who now rims the Iowa Theatre<br />
Service. Both are real pioneers in the field<br />
and respected by all in the business.<br />
Outside of the Paramomit association in<br />
the Blank properties the only distributor<br />
theatre interests in the area are those of RKO.<br />
This circuit owns the Orpheum, a 1,630-seat<br />
house in Des Moines, and five others in the<br />
state.<br />
pLEVEN film exchanges. National Screen<br />
Service, the Julian King Enterprises, the<br />
Des Moines Theatre Supply Co. and National<br />
Theatre Supply Co., and five film carriers<br />
are in the Fiimr-ow district to service the<br />
exchange area. Modern film distribution in<br />
Des Moines is 34 years old. It was in that<br />
year that Paramount, "first feature film<br />
branch in the state," opened an office with<br />
R. C. LiBeau, now Paramomit's district manager<br />
with headquarters in Kansas City, as<br />
the first executive. Nine years later, the<br />
company moved to High street, and today's<br />
ON THE COVER:<br />
An aerial view of Des Moines, with a<br />
montage of the marquee lights of the city's<br />
leading theatres. In the foreground are the<br />
Des Moines and Raccoon rivers, which have<br />
on occasion created considerable damage<br />
with flood waters.<br />
Pilmjow strip was on its way. Present manager<br />
for Paramount is Harry Hamburg who<br />
has been with the company for two decades.<br />
Following Paramount into Des Moines<br />
was First National, now Warners, with<br />
Harry Warren as the manager. Warren left<br />
distribution to become general manager for<br />
Central States circuit, and retired from the<br />
industry a year ago. Paul Webster who is<br />
branch manager today came to Des Moines<br />
from Salt Lake City. Warners hke to point<br />
out that many of its exchange employes are<br />
veterans on the Row. Larry Hensler, a salesman,<br />
has been with the industry for 30 years.<br />
Mrs. Myrtle Bechtel has been cashier since<br />
1929. One of the salesmen, Joe LeVee, is<br />
father of Paulette Goddard, screen star.<br />
As the film business expanded in the midwest<br />
farm belt, distributors began turning<br />
more and more to Des Moines as an exchange<br />
center. Warners was followed into Des Moines<br />
by MGM which opened an office m 1926, 20th<br />
Century-Fox and RKO. Ben Reingold was<br />
first 20bh-Fox's manager. Newest is Ralph<br />
Pielow jr. He took over two weeks ago. At<br />
MGM, the branch manager is D. C. "Jack"<br />
Kenny who started with the company when<br />
it opened up in Des Moines, and veterans<br />
with him include Harold Sutphin, head<br />
booker, who started as a stock clerk in 1929,<br />
and Fred Annington, office manager, who<br />
hired out as a clerk 12 years ago.<br />
lyiTAX ROSENBLATT is the RKO manager,<br />
having stepped into the post from a salesman's<br />
job in the Omaha office. He, too, has<br />
a veteran staff, including Florence Paschal,<br />
inspector 24 years;<br />
Gretchen Kelleher, cashier<br />
23 years; Thelma Washburn, booker 23<br />
years, and Florence Harris, inspector 22<br />
years—a total of 92 years of service to RKO<br />
on High street.<br />
Among branch managers, one of the veterans<br />
is Coltmibia's Mel Evidon, who has been<br />
in that position for 13 years. Another veteran<br />
is Lou Levy, who has headed the Universal-International<br />
branch office for eight<br />
years and has been in the film business for<br />
more than a quarter of a century.<br />
Monogram has been on the Row since 1937,<br />
when the franchise was held by Forrest Judd,<br />
who sold his franchise to the distributing<br />
company. A veteran film salesman, Mayo<br />
Beatty is exchange manager now. At Republic,<br />
the branch manager is white-haired David<br />
Nelson, an oldtimer who has served the company<br />
for a decade. It is at Republic that<br />
Filmrow has Its only father-son team—Jim<br />
Rickets sr. and jr. The father is a salesman,<br />
the son a booker. And young Jim's wife is<br />
with the office staff at Eagle Lion.<br />
Two newest exchanges are Eagle Lion,<br />
which is headed up by Mike Lee, and Selznick<br />
Releasing Organization, which is managed<br />
by Jean Post.<br />
One of the newcomers to Des Moines is<br />
Julian King, operator of King Enterprises.<br />
He handled Screen Guild Productions and<br />
Film Classics, and has a number of other<br />
operations to his credit. John Wynn, office<br />
manager and booker for Warners for two<br />
is decades, now serving King in the same<br />
capacity.<br />
The National Screen Service branch in<br />
Des Moines has been servicing exhibitors<br />
in the area for 20 years. A staff of 40 employes<br />
handles accounts in Iowa, Nebraska,<br />
and parts of Illinois and South Dakota. The<br />
manager is Milt Feinberg, who joined the<br />
company as a salesman three years ago.<br />
Servicing exhibitors also, in supplies, are the<br />
Des Moines Theatre Supply Co., headed by<br />
A. E. Thiele and E. M. Garbett, and National<br />
Theatre Supply Co., managed by A. C.<br />
Schuyler.<br />
BOXOFFICE : : February 14, 1948<br />
23
BEING SENT TO ALL EXHIBITORS<br />
^«TISTS PHODUCTIONS.INC.<br />
Ho..rwoop27,C.«roBKr.<br />
Mr.<br />
Exhibitor,<br />
What's wrong? . ^o the English<br />
not<br />
-. - -"''"°'^' ";<br />
NOW, M3^- Exhibitor, 1- ocnpany 1<br />
.... .. .e<br />
t tell you that at leas^<br />
^ for<br />
orallS
'<br />
ALL/ED ARTISTS<br />
PRODUCTIONS, INC<br />
Re/eose<br />
Oofes<br />
Correnf<br />
PRODUCTION<br />
CAST<br />
producer"<br />
D/RECTOR<br />
114<br />
Current<br />
Minotes<br />
Current<br />
Jon. 31<br />
~~~-<br />
THE GANGSTER<br />
-JJ!!::!^!^'^^ fhil Korlson<br />
SONG Of m H£ARr<br />
forry Su/l/von, Belifa<br />
King Bros.<br />
86<br />
Gordon Wiles Winofes<br />
feb. 22<br />
May 30<br />
SMART mm<br />
^HE TENDERFOOT<br />
84<br />
Alinutes<br />
Preston Foster, Be/ito<br />
J;errelVofl(in,torry'<br />
^^oit R. Dunlap<br />
8'ofce, Joseph Crehon<br />
85<br />
Jock Bernhord Alinutes<br />
Bnon Aherne, Constance<br />
Bennett, Borry Sullivon,<br />
flol E. Chester<br />
Wichoel O'Sheo<br />
90<br />
Edvv. A. Blott Minutes<br />
Gilbert Rolond, King<br />
Binnie<br />
Bros.<br />
Barnes, James Gleason ^W Neumann Minutes<br />
H^i^uTH storyl:;::^<br />
,<br />
Tlir<br />
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r^~<br />
fronk Me/ford<br />
Oct. 12<br />
The New Boxofflice Power is ALLIED ARTISTS!
FEBRUARY PRODUCTION LINEUP<br />
AT LOW POINT WITH 25 FILMS<br />
HOLLYWOOD—First noted last fall by<br />
viewers-with-alarm when the pressure of<br />
international and domestic conditions began<br />
to reflect itself at the boxoffice, the production<br />
panic went into a crash dive in the<br />
early days of February.<br />
The shortest month on the calendar loomed<br />
also as the shortest in many years from the<br />
standpoint of properties awaiting the studio<br />
starting gun, bringing with it a rush to the<br />
wailing wall by creative and technical talent<br />
as major and independent film-makers combined<br />
could muster up a dismal total of only<br />
25 candidates for camera work. This is a<br />
drop of ten from January's 35 scheduled<br />
starters and two below October 1947, whose<br />
total of 27 was the previous low.<br />
Aggravating the situation was the fact that<br />
four established production units—Screen<br />
Guild, the Selznick Releasing Organization,<br />
United Arti.sts and Warners—slated no new<br />
vehicles for the sound stages during the<br />
period. Of the month's scheduled entries.<br />
20 are new subjects, the balance having been<br />
carried over from January. By studios—and<br />
with the possibility of amplification as the<br />
period proceed.s—the lineup includes:<br />
Columbia<br />
Generally one of the most prolific studios,<br />
productionwise, this company exemplified the<br />
downward trend by scheduling only three<br />
entires on its slate for the month. Sam<br />
Katzman holds the production reins on "I<br />
Surrender, Dear." a musical, featuring David<br />
Street, radio and recording star, and Gloria<br />
Jean, and to be directed by Arthur Dreifuss.<br />
A release through Columbia has been secured<br />
by a new independent unit, headed by Actor<br />
Richard Quine and William Asher, for "Winner<br />
Take Nothing," a comedy-drama about<br />
the small-town prizefight game and the people<br />
who become involved in it. Quine and<br />
Asher will co-produce and co-direct, with<br />
the former in the male starring role. Carried<br />
over from the previous month was another<br />
Katzman property, "Superman," a 15-chapter<br />
serial based on the comic -strip and radio<br />
pi-ogram. To be directed by Spencer Bennet,<br />
it has Kirk Alyn in the title role, with Alan<br />
Dinehart III portraying him as a boy and<br />
Noel Neil cast in the feminine lead.<br />
Eagle Lion<br />
Two properties, both budgeted at aboveaverage<br />
levels, constitute the month's scheduled<br />
activities here. "Hollow Triumph," a psychological<br />
suspence yarn, co-stars Joan Bennett<br />
and Paul Henreid and is in the directorial<br />
hands of Steve Sekely, with Henreid doubling<br />
as associate producer under supervision of<br />
Bryan Foy. On a share-cropping basis. United<br />
California Productions contributes "Let's Live<br />
a Little," a romantic comedy in which Hedy<br />
Lamarr and Robert Cummings have the toplines,<br />
with Eugene Frenke producing and<br />
Richard Wallace as the director. Cummings,<br />
as an advertising genius, goes off the beam<br />
because all his clients are women. Miss<br />
Lamarr, an expert on neurology, looks into<br />
the problem and manages to straighten<br />
Cummings out after the usual comic and<br />
romantic obstacles.<br />
'Boy With Green Hair'<br />
Is Started at RKO<br />
In a month keynoted by onrushing<br />
production austerity, from the standpoints<br />
both of curtailed budgets and a<br />
slowdown in production tempo, the<br />
task of evaluating the period's most<br />
noteworthy celluloid entry was made<br />
considerably more difficult. Casting<br />
away the customary yardsticks of<br />
measurement—importance of cast and<br />
the price tag attached—made necessary<br />
the substitution of other appraising<br />
devices, chief of which is uniqueness in<br />
story line.<br />
As an example of Hollywood's newfound<br />
interest in novelty and off-thebeaten-path<br />
ideas for film fare, probably<br />
the month's outstanding entry<br />
comes from RKO Radio, which plans<br />
camera work on an opus provocatively<br />
titled "The Boy With Green Hair."<br />
Described as a "realistic fantasy," it<br />
spins the fable of a lad who, in a recurring<br />
dream, has a verdant thatch<br />
and is impelled to bring to the world<br />
a message of peace. Awaking, he discovers<br />
his hair has indeed turned green,<br />
and sets forth to spread his anti-war<br />
gospeL<br />
It is, of course, to be filmed in Technicolor,<br />
without which the title would be<br />
meaningless. Dean Stockwell has the<br />
role of the youth in the Stephen Ames<br />
production, which will be directed by<br />
Joseph Losey. Other cast topliners arc<br />
Robert Ryan, Pat O'Brien and Barbara<br />
Hale.<br />
Metro-Gold-wyn-Mgyer<br />
But one new starter is the best the Mighty<br />
Leo can do for the month to supplement the<br />
five properties already on sound stages. Tlie<br />
newcomer, as yet uncast, is "Vespers in<br />
Vienna," another contribution to the growing<br />
cycle of subjects devoted to life behind, before<br />
and amid Europe's Iron Curtain. Adapted<br />
from a story by Bruce Marshall, "Red<br />
Danbue," it purports to relate conditions in<br />
Vienna under Red domination and will be<br />
Ijroduced by Carey Wilson, with Victor Saville<br />
dh-ecting.<br />
Monogram<br />
Four nominees for starting date awaited<br />
the green light on this lot—three of them<br />
newcomers, the other a holdover from January.<br />
In the brand-new category is "I protege. Piloting chores are in the hands<br />
Wouldn't Be in Your Shoes," slated for production<br />
of Nicholas Ray.<br />
by Walter Mirisch and co-featuring<br />
Don Castle and Elyse Knox. It concerns an<br />
unemployed vaudeville dancer convicted of<br />
Republic<br />
Action is the watchword as concerns this<br />
mui-der, though innocent, and how he is<br />
cleared. Another whodunit is "Mui-der by valley studio's February output, with all four<br />
Alphabet," newest in the Charlie Chan<br />
scheduled starters placing emphasis onmelodramatic<br />
of its<br />
series, with Roland Winters as the Oriental<br />
motivations. A Sidney Picker'<br />
sleuth. James S. Burkett and WiUiam Beaudine<br />
production, "Secret Service Investigator,",<br />
toplines Lloyd Bridges, Lynne Roberts and;'<br />
are, respectively, the producer and<br />
director.<br />
Late in January Johnny Mack Brown<br />
started riding thataway in "Thunder on the<br />
Range," carving out another chapter in thi,^<br />
sagebrush saga. Reno Brown and Raymonr!<br />
Hatton have supporting roles in the Barnt^v<br />
Sarecky production, which Lambert Hillynr<br />
directs. Held over from January was "Stat'o<br />
Struck," a Jeffrey Bernerd opus concerning<br />
the problem of adolescent delinquency, to br<br />
piloted by William Nigh.<br />
Paramount<br />
Supplementing three vehicles already ni<br />
work this studio had another trio on the<br />
starting line, one of them a new entry from<br />
Pine and Thomas. The P-T contribution i.
: February<br />
and<br />
George Zucco in a crime-smashing yarn about<br />
a counterfeiting ring. R. G. Springsteen is<br />
the director. On Lou Brock's slate is "Piison<br />
Train," to star Donald Barry, and based on<br />
a recent actual occurance in which a group<br />
of convicts being transferred from one prison<br />
to another attempt to escape. It will be directed<br />
by Phil Ford. Allan "Rocky" Lane is<br />
featured in "Carson City Raiders," another<br />
sagebrush epic in the "Famous Western"<br />
series, which Gordon Kay and Yakima Canutt<br />
as producer and director, respectively. From<br />
Stephen Auer's production unit will come<br />
"Daredevils of the Sky," in which Mae Clarke,<br />
one-time film favorite, returns to the screen.<br />
George Blair will direct.<br />
NT Showcases to Play Ad Films<br />
To Hike Revenue for<br />
Circuit<br />
20th Century-Fox<br />
This Westwood studio cut its January<br />
schedule by exactly one-third for the current<br />
month, with only one property earmarked<br />
for camera treatment. The sole starter for<br />
February is "Symphony Story," first chore on<br />
the lot for Preston Sturges in his dual capacity<br />
as producer and director. Sturges also had<br />
a hand in the script. The subject toplines<br />
Rex Harrison and Gene Tierney and casts<br />
Rudy Vallee in a supporting comedy role.<br />
Harrison portrays a temperamental conductor<br />
of a symphony orchestra and Miss Tierney<br />
is his beautiful but tempestuous wife.<br />
Universal-International<br />
One of but few bright spots, productionwise,<br />
is the hyphenated valley film studio, which<br />
faced the new month with a total of four<br />
projected ventures. Perennial U-I buffoons,<br />
Abbott and Costello, will turn out "The Brain<br />
of Frankenstein" under the productional<br />
guidance of Robert Arthur and the directorial<br />
supervision of Charles Barton. In this one<br />
the comics are heckled by a collection of<br />
U-I's favorite horror characters, including<br />
the Wolf Man (Lon Chaneyi, the Frankenstein<br />
Monster (Glenn Strange i<br />
Count<br />
Dracula (Bela Lugosi). Lester Cowan's independent<br />
unit is scheduled to begin rolling<br />
on "One Touch of Venus," film version of<br />
the Broadway musical, with William Seiter<br />
directing. Ava Gardner portrays "Venus,"<br />
with Robert Walker, Dick Haymes, Eve Arden<br />
and Olga San Juan in supporting characterizations.<br />
The producer-director team of<br />
Leonard Goldstein and George Sherman will<br />
contribute two entries. "Larceny," starring<br />
John Payne, is the story of a confidence man<br />
and his reformation, based on "The Velvet<br />
Fleece." "The Wonderful Race at Rimrock"<br />
has Donald O'Connor, Marjorie Main<br />
and Percy Kilbride in the leads.<br />
Monogram Sets Reissues<br />
NEW YORK—Monogram will release 11<br />
reissues<br />
during 1948, according to Steve Broidy,<br />
president. They are: "Betrayed," formerly<br />
called "When Strangers Marry," starring<br />
Robert Mitchum and Kim Hunter; "Rose of<br />
the Rio Grande," starring John Carroll and<br />
Movita: "Sign of the Wolf," with Michael<br />
Whalen and Grace Bradley, and eight westerns.<br />
'Lawless' Gets New Title<br />
HOLLYWOOD—Columbia has set "Coroner<br />
Creek" as the final title for a new Cinecolor<br />
western starring Randolph Scott. The previous<br />
title<br />
BOXOFFICE :<br />
for the film was "Lawless."<br />
Here are the toppers among the National Theatres division presidents and aides<br />
who attended a recent four-day conclave in Los Angeles with Charles P. Sliouras, NT<br />
president, in charge of the meetings. Front row, left to right: Dicli Spier, San Francisco;<br />
Dave Idzal, Detroit; Harry C. Cox, Los Angeles; Skouras; Frank Newman sr.,<br />
and John Hamrick, Seattle. Rear row, same order: Dick Dickson and George Bowser,<br />
Los Angeles; Elmer C. Rhoden, Kansas City; Dan Michalove, New York; Frank L.<br />
Ricketson jr., Denver; Harold Fitzgerrild, Milwaukee, and Harold Seidenberg,<br />
Philadelphia.<br />
LOS ANGELES—In a precedential move<br />
to augment revenues, National Theatres<br />
has established a new policy whereby<br />
the screens of its showcases throughout<br />
the country will carry advertising films.<br />
Although loath to discuss details of the<br />
program, NT executives here admitted the<br />
initial subject to be booked will be "Tobacco<br />
Land," an 8-minute short plugging<br />
Liggett and Myers' Chesterfield cigarets.<br />
Prints, in color, will be delivered in mid-<br />
March and will be in the theatres shortly<br />
thereafter. The advertising-picture policy<br />
is being supervised for the circuit by<br />
Thornton Sargent.<br />
Sargent emphasized that there will be<br />
no indiscriminate bookings of the commercial<br />
subjects and said they will have to<br />
measure up to high entertainment standards.<br />
He could not or would not supply<br />
the names of additional advertisers or<br />
footage lined up by NT.<br />
Rates established call for payment of<br />
$10 by the advertiser for each 1,000 paid<br />
admissions.<br />
In addition, important decisions reached<br />
at the recent four-day meeting here of<br />
National Theatres divisions presidents and<br />
executives were disclosures that:<br />
1. Theatre admissions will not be<br />
Universal Officers Deny<br />
Stockholder's Charges<br />
Skouras, circuit president. Sharing in a<br />
$100,000 melon were, in first place. Rick<br />
Ricketson's Fox Intermountain; second,<br />
Frank L. Newman's Evergreen; third.<br />
Elmer Rhoden's Midwest; fourth, Dick<br />
Dickson's southern California division of<br />
Fox Wisconsin; sixth, Dick Spier's northern<br />
Cahfornia division of FWC: seventh,<br />
Dave Idzal's Fox Detroit: and eighth, Harold<br />
Seidenberg's Fox Philadelphia unit.<br />
NEW YORK—Universal and three of its<br />
officers, Charles D. Prutzman, Nate J. Blumberg<br />
and William A. Scully, have filed a general<br />
denial of allegations made by Stephen<br />
A. Truncale, stockholder, in his federal court<br />
suit. The plaintiffs have asked for a dismissal<br />
of the action on the ground that they<br />
made no profits in stock trading for which<br />
they were accountable to the company, as<br />
charged by Trimcale.<br />
slashed, on the theory that present scales<br />
are "reasonable when compared to mounting<br />
prices and costs in other lines of goods<br />
or entertainment."<br />
2. A stricter control of expenses and<br />
operational costs must be maintained.<br />
3. Candy and popcorn sales have increased,<br />
particularly in the latter category,<br />
since new cardboard serving boxes<br />
have been introduced to replace noisemaking<br />
bags.<br />
4. Joseph M. Schenck, 20th Century-<br />
Fox executive and a guest at the sessions,<br />
declared that if needed economies are to<br />
be made, theatres must work with the<br />
studios to put out a top selling job wherever<br />
films lack big-name values.<br />
Winners in the 12th annual NT showmanship<br />
drive, which closed last December,<br />
were armounced by Charles P.<br />
'Paradine Case' for Miami<br />
At Advanced Admissions<br />
NEW YORK—David O. Selznick's "The<br />
Paradine Case" will open at advanced prices<br />
at the Cameo Theatre, Miami Beach, Fla.,<br />
February 1, according to Milton S. Kusell,<br />
SRO vice-president in charge of domestic and<br />
Canadian sales. Advanced price engagements<br />
at the Lincoln, Surf and Miami theatres will<br />
follow.<br />
The picture is now playing at regular prices<br />
at the Radio City Music Hall here.<br />
14. 1948 27
. . MGM<br />
. . . Screen<br />
. . "Mr.<br />
. .<br />
^oUcfdM^ ^efiwt<br />
Columbia to Produce Film<br />
About Associated Press<br />
Columbia, which more and more has been<br />
bending a receptive ear to outside commitments<br />
whereby it lends its distribution<br />
and /or production facilities to sharecropping<br />
independents, seems to have latched onto an<br />
exploitation natural in its latest deal of this<br />
type It has completed negotiations whereby<br />
Tony Owen, former Chicago newspaperman<br />
and" husband of Actress Donna Reed, wUl<br />
bring the story of the Associated Press, one<br />
of the world's great news-gathering agencies,<br />
to the screen.<br />
That the property, as yet untitled, will reap<br />
a rich harvest of publicity in those papers<br />
utilizing the AP service is a foregone conclusion.<br />
Under the arrangement, a share of<br />
the film's profits will be turned over to the<br />
AP for its employes' pension fund.<br />
Owen is using several documentary sources<br />
in the preparation of the script—"Barriers<br />
Down," by Kent Cooper, AP general manager:<br />
"The AP, the Story of the News." by Oliver<br />
Gramling; and research material provided<br />
from the agency's own files. The story wiU<br />
cover the organization's history from its inception,<br />
more than a century ago.<br />
Ob.servers will recall that 'Warners some<br />
years ago tried their hand at a similar undertaking—"Tlie<br />
Man From Reuter's," a story<br />
of the British news agency, which starred<br />
Edward G. Robinson.<br />
Story Market Sho-ws Gain<br />
With Seven Purchases<br />
Tempo of the hterary market hit a new<br />
high for 1948, both in quantity and quality,<br />
during the period, wherein seven transactions<br />
were completed through which as many film<br />
makers added to their stocks of story material.<br />
Probably of major importance was Paramount's<br />
acquisition of the current Broadway<br />
dramatic hit, "The Heiress," as a starring<br />
vehicle for Olivia De Havilland and the first<br />
producer-director assignment on the lot for<br />
William Wyler. Written by Ruth Goodman<br />
and Augustus Goetz, "The Heiress" stars<br />
Wendy Hiller and Basil Rathbone in its stage<br />
version. The central character is a shy, plain<br />
young lady who is considered a stupid object<br />
of contempt and pity by her cultured, intelligent<br />
father . purchased Joe<br />
David Brown's published novel, "Stars in<br />
My Crown," and assigned William Wright<br />
to produce it. possibly as a starring commitment<br />
for Robert Taylor. The drama deals<br />
with a fearless preacher who brought the<br />
gospel to a Tennessee town, overrun with<br />
tough characters, shortly after the Civil war<br />
. . . Republic delved into international affairs<br />
thi'ough its purchase of "Red Menace," an<br />
original by Sonya Marton, said to contain<br />
factual background material on the operation<br />
of Communist-front reorganizations. It<br />
is undecided as yet whether parts of the material<br />
will be Incorporated in another yarn,<br />
"Police State," or whether to produce a separate<br />
picture under "Menace" title . . . Also<br />
jumping aboard the semidocumentary bandwagon<br />
was Universal-International, which<br />
bought "Illegal Entry," an orginal by Ben<br />
Bengal, Dan Moore and Herbert Kline. It<br />
By<br />
IVAN SPEAR<br />
concerned with the war waged by the U.S.<br />
is<br />
bureau of immigration against alien smuggling<br />
rings, and will be scripted by Art Cohn<br />
for production by Jules Schermer. Howard<br />
Duff is set for the top male role . . Signet<br />
.<br />
Productions, headed by Producer-Dli-ector<br />
Irving Cummings, bought "The Pasadena<br />
Story," an original by Leo Rosten, from<br />
Michael Curtiz, who acquired it recently and<br />
then decided to dispose of it because he has<br />
five other properties closer to starting dates<br />
rights to "Fatima," novel by<br />
Douglas Carter with a carnival background,<br />
went to Sig Neufeld, who will produce it for<br />
Film Classics release . . . "The Trimming of<br />
Goosie," fantasy about a prosaic fellow who<br />
suddently sprouts wings and flies like a bird,<br />
was purchased by Marshall Grant Productions<br />
from James Edward Hopper.<br />
Joan Fontaine to Co-Star<br />
In Burt Lancaster Film<br />
Two independent units, both releasing<br />
through Universal-International, got together<br />
on a loanout arrangment when Norman<br />
Pi-oductions (headed by Harold Hecht<br />
and Actor Burt Lancaster) set a deal with<br />
Rampart Productions (headed by William<br />
Dozier and his actress wife, Joan Fontaine) to<br />
borrow Miss Fontaine for the femme starring<br />
lead in "Kiss the Blood off My Hands," upcoming<br />
Lancaster vehicle . . . Walter Wanger<br />
ticketed Richard Basehart for one of the toplines<br />
in "The Bastile," which will be Wanger's<br />
initialer for Eagle Lion release . . .<br />
Another<br />
EL casting found Turhan Bey set to star in<br />
"Blood on the Snow," crime drama . . . June<br />
Havoc draws a supporting spot in "Burlesque,"<br />
the Betty Grable-Dan Dailey vehicle, at 20th<br />
Century -Fox . . . Cast additions to RKO<br />
Radio's "Blood on the Moon" include Walter<br />
EVERYBODY'S DOING IT — Reading<br />
BOXOFFICE, that is. An avid peruser of<br />
the industry's most widely-circulated<br />
trade journal is Josephine, 31-year-old<br />
animal star of Jerry Fairbanks' "Speaking<br />
of Animals" short subjects series, released<br />
by Paramount. Here she is, relaxing<br />
in her dressing room, and catching<br />
up on the latest in film news.<br />
De Rochemont to<br />
MGM<br />
As 'Roving Producer'<br />
Louis De Rochemont, the man generally<br />
credited with launching the current cycle<br />
of semidocumentaries with realistic stories<br />
and locales, has been ticketed to a "roving<br />
producer" assignment by MGM and<br />
has been handed supervisory chores on<br />
the company's recently announced program<br />
of factual celluloid fare. Formerly<br />
at 20th Century-Fox, where he turned out<br />
"House on 92nd Street," "13 Rue Madeleine"<br />
and "Boomerang," De Rochemont is<br />
now in the east seeking story material<br />
and locales for the first of the subjects<br />
he will make for the Culver City studio.<br />
Brennan, George Cooper and Richard Powers<br />
(formerly known as Tom Keene) . . . The<br />
same lot handed Gloria Grahame a co-starring<br />
role with Melvyn Douglas and Maureen<br />
O'Hara in "The Long Denial" . . . Top spots<br />
in Warners' "One Last Fling" go to Alexis<br />
Smith, Zachary Scott and Alan Hale .<br />
Claire Trevor will portray the Bambino's wife<br />
in "The Babe Ruth Story," being readied by<br />
Producer-Director Roy Del Ruth for Monogram-Allied<br />
Artists . . . Columbia handed the<br />
comedy lead in "I Surrender, Dear," to Don<br />
McGuire.<br />
Three More Independents<br />
Appear During the Week<br />
Three new independent production outfits<br />
bobbed up during the period, making it more<br />
obvious than ever that there is to be no shortage<br />
of such film-making units in 1948.<br />
Release through 20th Century-Fox was secured<br />
by Carthay Productions, headed by<br />
Gregson Bautzer, attorney; Agent Joe Rivkin<br />
and Scenarist Leonard Hoffman, for its initial<br />
film, an untitled musical biography of<br />
Helen Morgan. Set for the topline is Dorothy<br />
Lamour and Hoffman is writing the script<br />
Fate," an original magazine story<br />
by John S. Yuhasz. will be the first of three<br />
pictures set for filming in 1948, for an unannounced<br />
release, by Major Productions, incorporated<br />
by Yuhasz and I. L. and Ira<br />
Nickerson. The outfit is headquartering at<br />
Nassour studios . . . Plans for production in<br />
Mexico City of "The Underdog." by Mariano<br />
Azuela, Mexican noveliest, were disclosed by<br />
Norman Foster, who will produce and direct<br />
the subject in both English and Spanish<br />
versions. Poster treks south when he has finished<br />
the piloting assignment on Universal-<br />
International's "Kiss the Blood Off My T<br />
Hands."<br />
James Nasser Forms Unit<br />
To Make Films for UA<br />
Adding his name to the many-irons-in-thefire<br />
department was James Nasser, head of<br />
the family group which recently acquired<br />
General Service studio. Now he has plunged<br />
into the independent field with the formation<br />
of James Nasser Productions, Inc., and the<br />
signing of a distribution deal with United<br />
Artists. For his kickoff picture, Nasser<br />
ticketed Fred MacMurray as the star and<br />
borrowed Lloyd Bacon from 20th Century-<br />
Fox to direct. Titled "Innocent Affair," it is<br />
an original by Lou Breslow and Joseph Hoffman.<br />
:••<br />
28 BOXOFFICE February 14, 1948<br />
I
^e of Y^^^,<br />
"^^'Offia<br />
big show<br />
^O'sei*^,<br />
'»«^...<br />
for everybody.<br />
Tremendous power<br />
and suspense!<br />
Should make a lot<br />
of money! "<br />
— W.R. Wilkerson,<br />
Hollywood Reporter<br />
"'»9ei<br />
another<br />
winner that<br />
promises even bigg<br />
box-office than the<br />
studio's previous<br />
highly successful<br />
'true'<br />
pictures!"<br />
—Daily Variety<br />
than<br />
'House on 92nd<br />
Street/ Superb entertain<br />
ment to enthrall<br />
all audiences.<br />
Top boxoffice!"<br />
— showmen's<br />
Trade Review ^^<br />
pi<br />
al Betty Garde • Kasia Orzazewski • Joanne de Bergh<br />
Hward Smith • Moroni Olsen -John Mel ntire • Paul Harvey<br />
mm HAiHAWAy otto lang<br />
•<br />
(wplay by Jerome Cady and Jay Dratler • Adaptation by Leonard Hoffman<br />
Directed by<br />
Produced by<br />
id Quentin Reynolds • Based on Articles by James P. McGuire<br />
„,-OON TO MATCH THE BOX-OFFICE HISTORY OF "THE HOUSE ON 92nd STREET'<br />
and "BOOMERANG!" in NEW YORK, CHICAGO, SEATTLE and PORTLAND!<br />
CENTURY-FOX
'W^i^^i«t^t
Vogue, v.uiv
A SMALL TOWN EXHIBITOR OFFERS HIS ADVICE:<br />
Don't Cry 'Bad Product' to<br />
Public,<br />
Concentrate on Top Films Instead<br />
the January 31 issue of BOX-<br />
E. K. Menagh, owner of the Star<br />
Theatre in Fort Lupton, Col., after<br />
reading the editorial, "Let's Get Going,"<br />
in<br />
OFFICE sat down and wrote the following<br />
advice to exhibitors. He calls it<br />
"What Are Exhibitors Doing About<br />
Rumors of Poor Pictures Coming Out<br />
of Hollytuood?" and in it he gives a<br />
dose of pungent advice to showmen<br />
about the job of running their theatres.<br />
His comments follow:<br />
T HAVE been an exhibitor for over 30 years<br />
and I believe that one of our favorite pastimes<br />
is putting the blame for most of the<br />
industry's faults on the producers. However,<br />
I consider we exhibitors more at fault for<br />
the present unfavorable public criticism than<br />
the producers.<br />
In the past couple of months, many of my<br />
friends and customers have made the remark<br />
cently.<br />
Hence, I substantiated my conviction that<br />
this noise about poor pictures was only an<br />
unfounded rumor that was gaining momentum<br />
to an extent that it could definitely<br />
retard the motion picture business. I got<br />
busy and advertised the top pictures I had<br />
coming that I knew had a large measiu-e of<br />
entertainment value. I mentioned Betty<br />
Grable in "Mother Wore Tights" and stated<br />
that I thought it was as good as any picture<br />
she had star-red in to date; I suggested that<br />
they see Danny Kaye in "The Secret Life of<br />
Walter Mitty" which I thought was better<br />
than any of Danny Kaye's previous pictures;<br />
I listed "Green Dolphin Street" which I consider<br />
one of the greatest action shows ever<br />
made. I mentioned many other pictures of<br />
top quality including "Killer McCoy," "The<br />
Road to Rio," "The Red Stallion," "My Wild<br />
Irish Rose," "Body and Soul," "Captain From<br />
Castile." and "Wistful Widow of Wagon Gap."<br />
tractions on a short run or as a second on a<br />
double bill with very little advertising to<br />
prevent the public from getting the impression<br />
that they were big attractions. Why<br />
oversell the public on pictures of questionable<br />
entertainment value just because they<br />
were sold in a high bracket price? I recently<br />
took a jungle picture and grossed more<br />
money on it and received more comments<br />
had been fooled.<br />
Another practice that is creating an antagonistic<br />
public reaction is the presentation<br />
of the pictm'e in many theatres. I have<br />
walked into several shows recently where a<br />
good picture was practically ruined by poor<br />
projection or by boisterous conduct by a small<br />
group of hoodlimis.<br />
Are you guilty of practicing false economy<br />
by paying youi- projectionist a low wage and<br />
trying to get by with worn or outmoded projection<br />
machines and sound system? Purchasing<br />
a good projection and sound apparatus<br />
is a good investment that wiU pay<br />
that current pictures are not as good as they<br />
had previously been. After inquiring how<br />
these people arrived at this conclusion, I was<br />
not surprised that they were merly repeating<br />
big dividends in almost every locality; hiring<br />
an alert projectionist and paying him a salai-y<br />
a rumor that they had heard. Very few persons<br />
that is worthy of demanding near per-<br />
a fection with your projected picture is requirement<br />
could name many pictures they con-<br />
to good boxoffice grosses. While<br />
sidered inferior and several could not even<br />
name one poor attraction they had seen re-<br />
the average employe is still not as efficient<br />
and cooperative as the prewar employe,<br />
there are plenty of good men who wiU work<br />
for the exhibitor who is willing to pay for<br />
that efficiency.<br />
TT is an admitted fact that the youth of today<br />
are more restless and unruly than in the<br />
period before the war. Likewise, the ushers<br />
do not seem to respond to the manager's<br />
wishes as readily as in prewar days. The<br />
manager has a real headache trying to keep<br />
his theatre orderly and quiet under these<br />
circumstances. However, he must realize<br />
that quietness is essential to the enjoyment<br />
of any motion picture and he must tackle<br />
this situation with greater vigor and determination<br />
than ever before. He should call<br />
regular meetings of his staff and stress the<br />
seriousness of allowing a few hoodlums to<br />
distract attention from the screen. He must<br />
try to replace any employe who will not cooperate<br />
in helping make the patrons relax<br />
in a comfortable, quiet atmosphere. Ninetyfive<br />
per SPENT cent of your<br />
several hours<br />
customers<br />
pondering over my<br />
come to see<br />
J the show and do not care to be disturbed<br />
bookings for the next three to four months<br />
by any small group<br />
and<br />
who has no interest in<br />
decided to cancel many pictures that<br />
the picture or respect for your theatre.<br />
were sold to me<br />
Employes<br />
must be made to realize that<br />
at top bracket prices although<br />
they should have<br />
customers<br />
been in a lower price bracket.<br />
Many rowdy are<br />
who insist on being noisy or<br />
of these<br />
unwelcome.<br />
inferior pictures were sold<br />
to me in a high bracket and misrepresented<br />
as special attractions. I realized that I must YHUS, you, Mr. Exhibitor, can stop these<br />
not follow my previous policy of advertising rumors of poor cuiTent releases by being<br />
a program picture as a special, thus, fooling more careful in your selection of pictures;<br />
the public so that I might get my exorbitant by not over-advertising pictm-es of questionable<br />
entertainment value just because<br />
film rental back or put these expensive at-<br />
you may have paid exorbitant prices for<br />
them; by getting good entertainment—especially<br />
projection and sound; by dismissing<br />
inefficient employes and paying good salaries<br />
to good employes; by making every effort<br />
to make your theatre a place where a person<br />
is assm-ed of an evening of quiet relaxation<br />
and comfort while he is enjoying the best<br />
pictures you are capable of securing for him.<br />
Film Classics Views<br />
Rise With Bernhard<br />
NEW YORK—Film Classics, which came<br />
into existence as a distributor of reissues, this<br />
month celebrates its first birthday under<br />
Joseph Bernhard as president—and is taking<br />
the occasion to call attention to some salient<br />
points in its growth during the last 12 months.<br />
than a picture starring one of America's top<br />
stars and costing me exactly six times as<br />
much rental. Today, more than ever before,<br />
ORGANIZATION STRENGTHENED<br />
the exhibitor must pick the good shows by<br />
In its official release, the<br />
other methods than price allocation; he must<br />
company points<br />
cut that when Bernhard took over it "was<br />
be alert in choosing productions of real entertainment<br />
value and invest extra advertis-<br />
floundering in a slough<br />
of mediocrity,"<br />
ing dollars on them; he must refrain from<br />
and<br />
misleading the public that a poor or mediocre<br />
then lists achievements<br />
of the year. The<br />
feature is a "top-notoher" just because he<br />
new president had, for<br />
years, been a top Warner<br />
Bros, executive, ^f^- ^-<br />
When he stepped into<br />
the Film Classics position,<br />
he began<br />
strengthening the organization<br />
and in a<br />
few months was buy-<br />
^^^<br />
ing up exchanges in HVJ<br />
key cities. Today, the<br />
company owns 26 ex- Joseph Bernhard<br />
changes outright.<br />
Bernhard also set up International Film<br />
Classics and Film Classics of the Americas,<br />
to create an international market for the<br />
company. Midway through the year, feeling<br />
that the company had reached a point in its<br />
development to undertake its own production,<br />
the new president sent the company's first<br />
picture before the cameras. In October, tlie<br />
picture, "Spirit of West Point," was released.<br />
It was then that the distribution system developed<br />
under Bernhard paid off. The negative<br />
costs were brought in in two months, and<br />
to date the film has had more than 9,000<br />
playdates.<br />
A few months ago, Cinecolor Corp. absorbed<br />
Film Classics, which, however, will continue<br />
to operate as a separate entity. The company<br />
also has acquired its own studio in Holly wui id<br />
and this space is to be made available to pruducers<br />
who release through Film Classics<br />
Fred Steele is the production director, with<br />
Marie Quigley production assistant to the<br />
president.<br />
FILMS ON SCHEDULE<br />
With the West Point picture in release,<br />
the company is scheduled to distribute 14<br />
pictures in 1948, more than half in Cinecolor.<br />
Headed for early release are "For You I Die,"<br />
"Money Madness," "The Argyle Secrets" and<br />
"Sofia." An Italian-made picture, "Furia,"<br />
is now being distributed.<br />
The company shortly is to move into larger<br />
quarters in the Paramount building in New<br />
York, where the Cinecolor Corp. offices also<br />
will be located.<br />
Executives who have joined the company<br />
since Bernhard assmned the helm are B. G.<br />
Kranze, vice-president in charge of distribution;<br />
Max Mendel, foreign manager who<br />
currently is touring South America to set up<br />
relations with exhibitors; and Al Zinibalist,<br />
who heads up the worldwide program of publicity,<br />
advertising and exploitation.<br />
Aster Sets Release Dates<br />
NEW YORK—Astor Pictures has set release<br />
dates for the first two western features In a<br />
series of six to be produced by Yucca Pictiu'es.<br />
The films star' Sunset Carson. "Fighting<br />
Mustang," will be released March 1.<br />
"Deadline" will be released April 15.<br />
BOXOFFICE :: February 14, 1948
A THOUGHT OR TWO FROM HYGIENIC CORNER<br />
ADITORIAL No. 6 of a Series<br />
i^A<br />
i<br />
* (i5n^>^ hygiene bldg<br />
^S^VY^ WILMINGTON, OHIO. USA.<br />
lygienic's employees display<br />
me as shows Pin-drop quietn<br />
same enthusiasm as they lo "on the job " Meetings st<br />
are on schedule<br />
exactly on the minute—sa<br />
prevails—same as in theatt<br />
is rigidly adhered to—exits<br />
LOVEBIRDS!— Instead of bitter jealoub)<br />
battlo furiously for top bonuses but if;<br />
So friendly, in fact, last year's top lect<br />
married on New Year's day. Hygien<br />
Pictured above, they're Betty Clough. o<br />
Halstead. of Flint. Mich.<br />
HELPFUL!— Bossman J S Jossey makes a helpful suggestic<br />
to unit personnel supervisor Charles B Meade More tha<br />
is 100.000 miles tra/eled annually by Meade while Mr<br />
is Meade and children prove Fort Worth. Texas, the Meade<br />
CHIN-CHATTERS!— Hygieni<br />
(left<br />
man Kroger Babb, L. A. office<br />
agent Dick Currier get together foi<br />
All work as a<br />
team—each helps the other!<br />
We opened a letter the other morning from an exhibitor out in Iowa and it<br />
I started "I've just played 'Mom and Dad.' broke my house record<br />
off like this:<br />
and I understand that.<br />
highly praised—and I<br />
I have never had a picture on my screen that was so<br />
understand that. I've had all kinds of troupes—cowboys,<br />
girl shows, magic shows, spook shows, radio shows, etc., in my theatre but I have<br />
never in my life seen such enthusiasm lo do a perfect job and to help the theatre<br />
take in every dollar possible, as your unit folks displayed. I don't understand that,"<br />
He went on to tell us about his personnel troubles. We could appreciate<br />
them. There have been roadshows— all kinds—before .They all had their faults.<br />
Most of 'em, too many faults! That's why experienced theatre men and moviemakers<br />
warned us in 1944 this fantastic system of ours wouldn't click. But for<br />
some reason Hygienic's plan does work. It works so well, in fact, no company<br />
in all history has ever had so many road units en tour simultaneously and successfully.<br />
Hygienic's personnel is chosen carefully. Jack and myself divide duties and<br />
keep actively on-top of the entire operation. We have some expert supervisors.<br />
The "slaves" call 'em "Hellraisers," but actually they don't have to raise their<br />
voices often. We have one in charge of the offices, one in charge of the agents,<br />
one in charge of the unit personnel. Jack Crouthers. Everett Adams, Charlie Meade,<br />
respectively, by name.<br />
Hygienic's advance agents—or salesmen—are outstanding in the industry.<br />
Each is, besides a salesman, a highly trained and qualified publicity-advertisingexploitation<br />
man. Each is responsible for booking a unit's route. But best, he's<br />
responsible for advancing his own dates and suffering with any booking "sins"<br />
he might have committed. He makes his owm bed—then lies in it! When he<br />
wakes up—it's bonus-time.<br />
Hygienic's unit personnel is carefully chosen. Lecturers are picked with<br />
razor-edge sharpness.<br />
tinually improved. Unit<br />
They're schooled, trained, checked, supervised, and con-<br />
girls—or nurses—must come up to definite standards,<br />
like airline hostesses.<br />
Since each pcn-ticipates financially in the others' achievements, they work<br />
together—like a team! Each helps the other! Each suffers from the other's mistakes.<br />
Victory, extra business, extra profits, bonuses— all depend upon the whole<br />
organization's performance.<br />
Hygienic's system eliminates all the "red tape." In fact, it's so simple it<br />
eliminates all the tape—period! A unit's entire week's business, expenses, etc.,<br />
if. reported on one side of one 8V2XII sheet. It's a complete report to the smallest<br />
detail—proving 29 daily and 31 weekly reports are hardly necessary. Point is<br />
the folks who have to fill it out love its simplicity. That's why they do the job<br />
with enthusiasm, pep and spirit.<br />
Employees are bonded, but we've never had that first one steal. They don't<br />
need to—for one thing. Disloyalty or laziness can bring them "the Hygienic<br />
curse"—which is reported by those few who have suffered it to be worse than<br />
scarlet fever. What firm in show business wants them, if they can't make the<br />
grade with Hygienic?<br />
All of which sums up to AU-American performance . . . alertness . . . enthusiasm<br />
. . . know-how . . . loyalty . . . hard work . . . success. Hygienic's<br />
"slaves" live by, on. with and for "Mom and Dad"!<br />
iitf^i<br />
Florida-<br />
flying:-<br />
bound are Jan LaBudda, news letter editor of Hygienic Productions<br />
and "Mom and Dad" southern unit manager, handsome<br />
Tommy Bochert. All of Hygienic's lecturers appear<br />
publicly under the registered stage name of Elliot Forbes.<br />
Bochert, clean-cut, handsome, intelligent, representath<br />
BOXOFTICE : : February 14, 1948<br />
LTf
I<br />
I<br />
'<br />
I<br />
southwest.<br />
There were few who saw a depression coming<br />
in 1929, but they say Dent did. He sold<br />
all of his theatres to Paramoimt and took a<br />
ing plant, then sold all his gravel holdings<br />
and went back into show business in the<br />
west.<br />
A Word to the Wise<br />
You can increase your screen profits with Alexander short length<br />
screen ads. Shrewd showmen have been doing it for many<br />
vears. A few seconds of your screen time brings you dollars of<br />
PLUS PROFITS.<br />
Clip and mail the coupon below. Without obligation, we would<br />
like to show you how Alexander's Theatre Partner Plan will benefit<br />
you. Mail it today.<br />
I<br />
Alexander Film Co.<br />
Alexander Film Bldg.<br />
Colorado Springs, Colo.<br />
I'd like to know more about Alexander short length screen ads and the<br />
Theatre Partner Plan.<br />
Colorado Springs, Colo.<br />
BOXOFFICE :: February 14, 1948
P<br />
CHESTER FRIEDMAN<br />
EDITOR<br />
HUGH E. FRAZE<br />
Associate Editor<br />
DOXOfPIC<br />
SECTION<br />
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN<br />
G.F. SQUIBB'S PHONE AWARD<br />
TOPS JANUARY BONUS IDEAS<br />
From Wisconsin to Texas and New York to<br />
California, and in Canada and England, ten<br />
theatremen will receive the January BOX-<br />
OFFICE Bonus for meritorious ideas and promotions<br />
submitted to the Showmandiser section<br />
during the first month in 1948. Each will<br />
be sent a check for $10 and a Letter of Commendation.<br />
The outstanding idea of the month was submitted<br />
by G. Farris Squibb, Dixie Theatre,<br />
Coleman, Tex. Since publication of the promotion<br />
in BOXOFFICE, Squibb has received<br />
scores of letters from theatremen asking for<br />
the complete details of the plan.<br />
David Dallas, TEI Theatres, Manhattan,<br />
Kas., was cited for an annual Stork Derby he<br />
introduced with great success in the realm of<br />
public relations. Frank Pratt, manager of the<br />
Paramount, Portland, Ore., also was nominated<br />
to receive a Bonus for his excellent<br />
public relations device, through which patrons<br />
make contributions in a lobby wishing well,<br />
the proceeds going to a different welfare organization<br />
each month.<br />
A full page co-op ad promoted by D. V.<br />
Keeley, manager of the Orpheum, Sault Ste.<br />
Marie. Ont., in connection with "Wings of<br />
the Morning," earned a $10 Bonus. For a<br />
spectacular campaign on "The Beginning or<br />
the End," the ballyhoo Bonus went to R. D.<br />
Bowden, manager of the Regal, Bridlington,<br />
England.<br />
An assistant manager, Ernest Alcanter, of<br />
the Mission, Sacramento, joined the ranks of<br />
Bonus recipients for an excellent lobby display.<br />
Ervin Clumb, ad director and manager<br />
of the Towne in Milwaukee, annexed $10 for<br />
several arresting theatre fronts he devised.<br />
Watson Davis Len Utecht Frank Pratt G. Farris Squibb<br />
Ronald Failes<br />
From New York, Ronald Failes of the Laurel<br />
Long Beach, was honored for a general tieup<br />
in his community for a car giveaway. For<br />
originality in newspaper advertisements, a<br />
Bonus V..1- .r.\.iu;iHi id W.it ny D,!\! ;ii i;,-<br />
ager of 'In l.'i' \\< ' v ^1.<br />
I<br />
ii ',<br />
Ervin Clumb<br />
^
Sidewalk Selling<br />
Above and below are two seat-selling theatre fronts. Above indicates the method<br />
Ervin Clumb, manager of the Towne in Milwaukee, used to sell "Monsieur Verdoux,"<br />
Below, at the Paramount, Jackson. Term., Manager Harold Thomas provides an effective<br />
black-and-white front, ploying up "My Wild Irish Rose" as a Jubilee of Joy.<br />
Comedy Angles Plus<br />
Radio Tieups Sell<br />
'Bishop's Wife'<br />
Using the same successful selling<br />
approach<br />
as has been employed in other cities to eet<br />
teen-age youngsters interested in "The<br />
Bishop's Wife." Al Margolian. publicity manager<br />
for the Astor in Boston, stressed comedy<br />
angles and tieups with radio programs.<br />
Passes were awarded to winners of a contest<br />
on the audience participation WEEI<br />
show. Breakfast in Boston. 'Verne 'WiUiams,<br />
disk jockey heard on 'WNAC. played a mystery<br />
record and awarded passes to the first<br />
ten listeners who submitted the name of the<br />
song writer.<br />
The recording of the Mitchell boy choir,<br />
heard in the film production, was used on<br />
station 'WBMS.<br />
A dual promotion was set with 'WMEX<br />
and the Record-American in which the<br />
paper's carriers were invited to a screening,<br />
after which they discussed the picture on<br />
their own radio show. The paper published<br />
a picture of the newsboys viewing the picture.<br />
On Bob Elliott's Back Bay matinee over<br />
WHDH, young persons in the audience were<br />
invited to be guest disk jockeys, and the one<br />
turning in the best performance was given<br />
a pass. Students who had already seen the<br />
film were interviewed by Elliott, and Margolian<br />
also was interviewed. The playdates<br />
received frequent mention.<br />
Additional free time was promoted on the<br />
Ray Dorey program heard over 'WBZ and on<br />
the Crown Cola's show over WCOP on two<br />
successive Sundays.<br />
A 540-line ad was promoted to run in the<br />
Sunday Herald with a local hat shop as<br />
sponsor. The ad illustrated the stars and<br />
theatre credits.<br />
Oft tk& ^p^ade<br />
(Continued from preceding page)<br />
Hugh Borland, manager of the Louis in Chicago, provokes interest in "Untamed<br />
Fury" by inviting passersby to guess whether the alligator depicted above is dead<br />
or alive. Scene stills convey the picture's action theme to potential customers.<br />
Dance Pupils Perform<br />
On Stage of Oswego<br />
The January activities of Jim O'Shea, manager<br />
of the Oswego in Oswego, N. Y., included<br />
a tieup with a dance school for a recital on<br />
the stage of the theatre. O'Shea used a 40x60<br />
in the lobby made up of color photographs of<br />
the performers. This provoked conversation<br />
among patrons, many of whom recognized the<br />
youngsters or were related to them.<br />
For "Good News," O'Shea promoted a full<br />
page co-op ad with 11 merchants under the<br />
heading, "Here's 'Good News' in suggesting<br />
where to shop for the values you desire." In<br />
addition, a department store ran a large ad<br />
picturing June AUyson, tied in with the Max<br />
Factor cosmetics, with full theatre credits.<br />
Three music stores displayed sheet music<br />
and accessories on the tunes from the film<br />
and the music was plugged over the theatre's<br />
public address system before show time each<br />
day.<br />
And Arnold Gould, manager of the<br />
Capitol in Jefferson City, Mo.: "We get<br />
many good ideas from the Showmcrn<br />
diser section. Keep up the good work."<br />
From Augusta. Ga.. our good friend<br />
P. E. McCoy: "If my judgment is right,<br />
it looks as if you have put ole BOX-<br />
OFFICE on every showman's desk. I<br />
cannot but help recognize a swell job."<br />
There there is the story of Norman<br />
Lofthus, which appears further along in<br />
this issue, as final documentary proof.<br />
Lofthus showed a copy of the Showmandiser<br />
to city officials in Santa Barbara<br />
as an example of the excellent theatrecity<br />
cooperation in another community,<br />
and gained local cooperation for the<br />
same promotion in Santa Barbara.<br />
The Shov/mandiser staff, both here<br />
and in Kansas City, is proud of the<br />
large number of managers who are<br />
evincing renewed interest in the art of<br />
exploitation. We are also proud of the<br />
increasing number who are taking advantage<br />
of the Showmandiser as a<br />
clearing house of ideas and suggestions.<br />
Obviously the BOXOFFICE Bonus is<br />
a great incentive, helping theatremen<br />
to build boxoffice.<br />
GUaiiei ^liecUnan<br />
36 —378— BOXOFFICE Showmandiser :: Feb. 14, 1948
'I)<br />
Baltimore Programs<br />
Produce 16 Tieups<br />
For 'Good News'<br />
A record number of 16 different radio<br />
programs were tied up by Jack Sidney, publicity<br />
manager of the Century Theatre in<br />
Baltimore, with plugs for the theatre's date<br />
of "Good News."<br />
Sidney cracked station WITH with contests,<br />
audience participation shows, quizzes<br />
and record programs in a variety of tieups.<br />
On WCAO, the Leo the Lion program. Musical<br />
Clock. Under the Marquee. Nocturne<br />
and Variety's program came up with from<br />
one to five plugs each during the week prior<br />
to opening.<br />
Sid's Coffee shop, Teen Topics and Hollywood<br />
News programs came through on station<br />
'WSID. Spot plugs and guest tickets for<br />
answers to questions netted three plugs on<br />
the Jubilee at Thj-ee program, and spot<br />
plugs on the one-hour show. Bill and Mary,<br />
were aired over station BMD.<br />
Disk jockeys on all local stations featured<br />
records from the "Good News" album on one<br />
or more occasions during the week before<br />
the picture opened.<br />
Sidney also tied up with the Baltimore<br />
News-Post offering a Savings Bond, albums<br />
of records and theatre tickets for letters submitted<br />
on "The Best 'Good News' I Ever Received."<br />
For ballyhoo, a small folded thi-owaway<br />
was distributed announcing "Good News for<br />
1948" on the cover. When it was opened, a<br />
portfolio ad on "Good News" was in the<br />
center.<br />
Twenty-five cutout standees were placed<br />
in stores, restaurants and record shops. Window<br />
streamers were distributed to all music<br />
and department stores in the city, and all 14<br />
trucks of a local beverage concern were bannered<br />
with signs announcing the picture<br />
playdates.<br />
Newspapers were generous with publicity<br />
readers and art, and a large display set up<br />
in the theatre lobby a week in advance helped<br />
to focus extra attention on the picture.<br />
-v.^<br />
'Shoe-Shine' Photo Layout<br />
In Atlanta Sunday Sheet<br />
To exploit the opening of "Shoe-Shine" at<br />
the Peachtree Art Theatre in Atlanta, Manager<br />
Mell Brown arranged with the drama<br />
critics of the Sunday Journal magazine section<br />
to run a pictorial layout giving a synopsis<br />
of the story. The editorial writer of the Atlanta<br />
Constitution wrote an enthusiastic<br />
editorial acclaiming the picture as one of the<br />
best films of the year.
I<br />
Showmandiser 'Smoke Eaters Story<br />
Induces Warm Support of Officials<br />
"Thanks to a very fine article in the January<br />
10 issue of the BOXOFFICE Showmandiser,"<br />
writes Norman Loftus, manager of the<br />
CaUfornia Theatre in Santa Barbara. "1 was<br />
able to promote similar activity for the engagement<br />
of the short subject, 'Smoke<br />
Eaters." "<br />
"The article helped me to graphically<br />
illustrate to Santa Barbara officials what had<br />
been accomplished in another city. 1 sold<br />
the city fire marshal and fire chief on the<br />
fire prevention value of this subject and they<br />
in turn went to bat for me with the city<br />
commissioners.<br />
"To my knowledge this is the first time fire<br />
and police equipment has been secured to<br />
exploit a motion picture in Santa Barbara.<br />
Both departments gave 100 per cent cooperation<br />
in selling 'Smoke Eaters' to the pubUc.<br />
Transcriptions Exploit<br />
'Senator Was Indiscreet'<br />
A newspaper-radio promotioti for "The<br />
Senator Was Indiscreet" produced fine results<br />
for John Goodno, manager of the Palace,<br />
Huntington, W. Va. Goodno blanketed the<br />
four local radio stations with a special fiveminute<br />
transcription featuring William<br />
Powell as the bombastic senator of the film<br />
production.<br />
On the day of the broadcast, large newspaper<br />
advertisements appeared proclaiming:<br />
"For the first time in Huntington radio<br />
history, on all stations tonight. Senator Ashton<br />
etc., etc."<br />
The above, combined with teaser spot announcements<br />
on all local stations, gave the<br />
picture wide publicity.<br />
Basket Night Popular<br />
"Fire and police trucks paraded the main<br />
business streets each day for three consecutive<br />
days. In the evening the hook and ladder<br />
truck was parked in front of the theatre with<br />
two firemen in attendance to answer questions<br />
of interested citizens. The fire department<br />
also broadcast announcements each<br />
day over its interstation system.<br />
"Copy on all city equipment announced:<br />
'Fire Prevention Week Is Past, But Fire<br />
Hazards Are Ever Present. Make Every Week<br />
Fire Prevention Week.' The theatre announcement<br />
followed.<br />
"We also mailed post cards to every member<br />
of the fire department apprising the recipients<br />
of the playdates at the California.<br />
"Newspapers were generous with stories<br />
and art."<br />
Teaser Painted on Minors<br />
A teaser gag was used by Gerry Pratt, assistant<br />
at the Grove in Freeport, N. Y., to<br />
instil interest in the engagement of "The<br />
Unsuspected" and "That Hagen Girl," All<br />
the mirrors in the lobby carried playdate<br />
signs for this program without, however, the<br />
titles. Instead, question marks were painted<br />
in water color around the dates<br />
Boosts 'Million Business<br />
Lithograph cutouts from "One Million B.C."<br />
were effectively displayed by E. H. Morrow<br />
to ballyhoo the current showing at the Rialto<br />
in Columbus, Ga. The heads of two large<br />
dinosaurs were set up at either side of the<br />
boxoffice to meet over the ticket window.<br />
Morrow's campaign resulted in more than<br />
twice the usual average business.<br />
Makes Record Tieup<br />
A combination radio-phonograph, borrowed<br />
from a music dealer, was used to promote<br />
"Road to Rio" by Joe Borenstein, manager<br />
of the Strand, New Britain, Conn. Boren-<br />
Basket night has proved popular with patrons<br />
111.<br />
of the Rialto in Bushnell, D. M.<br />
Dlllenbeck, manager, made a tieup for ten<br />
baskets of groceries. A capacity audience<br />
turned up for the giveaway which was exploited<br />
stein built a display around the machine in<br />
the lobby and had records played, featuring<br />
through the distribution of 1,000<br />
heralds, special lobby displays and banners. the music heard in the film production.<br />
Philco Tieup Sells<br />
Hornbeck Showing<br />
Oi 'Road to Rio'<br />
National tiein material was used to good<br />
purpose by Elmer Adams jr., manager of the<br />
Hornbeck Theatre, Shawnee, Okla., to promote<br />
"Road to Rio." This led to a window<br />
display in the local Philco radio store, with<br />
stills and this copy: "A great new Philco<br />
star. A great team. Bing, Bob and Dotty.<br />
On the 'Road to Rio' at etc., etc."<br />
An attractive music store display was tied<br />
in with the sheet music of tunes from the film<br />
and Andrews Sisters recordings. The songs<br />
were also plugged on several radio programs,<br />
and jukeboxes carrying Andrews Sisters<br />
records were tabbed with picture and playdate<br />
copy. This was done in cafes, dance<br />
palaces and leading drug stores.<br />
Tieup with the Vogue dress shop, in the<br />
main section of town, resulted in a window<br />
display with glamorous stills of Dorothy<br />
Lamour and special copy tying in the picture<br />
with the store's merchandise. It also featured<br />
a blowup of Crosby and Hope in a comic<br />
pose, with prominent picture and playdate.<br />
On "The Unfaithful." Adams tied up with<br />
the Tipton jewelry shop for some rewarding<br />
results. Cards were placed on city buses,<br />
bearing a large cut of Ann Sheridan wearing<br />
a Gruen watch, with picture and date mention.<br />
This was all for free, the merchant<br />
paying the cost of the cards and bus space.<br />
A 20x30-inch display in the jeweler's window<br />
exhibited a striking head of Ann Sheridan<br />
wearing several pieces of jewelry with<br />
theatre copy in prominence. The display was<br />
lighted by a baby spot with a color wheel,<br />
making it quite an eye-catcher.<br />
A radio program sponsored by Tipton's<br />
plugged the picture several times each broadcast<br />
with the announcement: "See the Gruen<br />
watch just like Ann Sheridan wears in etc..<br />
etc." This was used several days in advance<br />
and every day of the picture's run.<br />
Rounding out the campaign, newspaper<br />
stories were planted, 25 window cards with<br />
frames were spotted in the downtown section<br />
of the city, specially designed 40x60s were<br />
used in advance and dui'ing the showing.<br />
Offers Frankensteins<br />
Passes to Horror Bill<br />
To promote his horror program of "Son of<br />
Frankenstein" and "Bride of Frankenstein."<br />
Sid Baker, manager of the Town in Flushing,<br />
N. Y., used a 40.x60 in the lobby offering<br />
passes to any person who could prove his<br />
name was Frankenstein, "to meet the rest of<br />
the family." The offer was repeated in a special<br />
trailer, and three persons were eventually<br />
found filling the requirements. The marquee<br />
was utilized for the "Can You Take It?" approach<br />
— "Horrific, Terrorizing, etc., etc."<br />
Imprints Napkins for 'Life'<br />
To promote "Where There's Life" at the<br />
California in Santa Barbara, Manager Norman<br />
Lofthus had paper napkins imprited<br />
with the following copy: "Laugh Hanky.<br />
You'll laugh until tears come to your eyes<br />
when you see Bob Hope in etc., etc." These<br />
were distributed in restaurants, tea rooms,<br />
cocktail lounges and on busy street corners.<br />
-380— BOXOFFICE Showmandiser :: Feb. 14, 1948
If<br />
. . Starting<br />
I<br />
It!"!?'<br />
Life<br />
fat<br />
imp'<br />
1 Hi<br />
jour<br />
D<br />
,0<br />
Newspaper Sponsors<br />
Kiddy Show Tying in<br />
Comic Strip Folk<br />
A children's show promotion which has<br />
good possibilities for exhibitors everywhere<br />
was successfully concluded at the Roosevelt<br />
in Flushing, N. Y„ after Manager Mildred<br />
FitzGibbons had tied up with the New York<br />
Journal-American for a Comic carnival.<br />
Miss FitzGibbon's idea was to link the<br />
famous characters who appear in the comic<br />
weekly with those who are depicted on the<br />
screen at a Saturday junior matinee. One<br />
of the big attractions of the tieup was a color<br />
comic contest in which the newspaper provided<br />
112 prizes for children submitting the<br />
best colorings of a Blondie cartoon.<br />
The screen program was composed of ten<br />
color cartoons, two Blondie features, a<br />
novelty preview, comic weekly man and the<br />
Little King. The cartoons included five<br />
Popeye subjects in Technicolor and five<br />
Donald Duck cartoons.<br />
As promotion aids, the Journal-American<br />
distributed 250 window cards at all newsstands<br />
in the community. Two hundred and<br />
fifty cards were supplied to the theatre for<br />
additional placement. Tlie newspaper also<br />
provided a 40x60 sign, 1,500 comic toy gifts<br />
to be distributed to each child who attended<br />
and 112 contest prizes. In addition, the paper<br />
supplied 4,000 heralds and contest entry<br />
blanks for distribution at schools where officials<br />
encouraged pupils to enter the contest.<br />
The children at Public School 30 heard announcements<br />
from the principal over the<br />
public address system, and all 13 public schools<br />
and four parochial schools were personally<br />
contacted by Miss FitzGibbons. All entries<br />
in the coloring contest were exhibited in the<br />
theatre lobby and drew an interested audience<br />
of parents as well as children.<br />
Journal-American photographers took pictures<br />
of the arrival of the children on the<br />
morning of the Comic carnival, and the newspaper<br />
gave the promotion steady coverage<br />
over a period of several weeks.<br />
'McCoy' Prize Fight Angle<br />
Limited to Sports Arena<br />
Charles Pincus, manager of the Utah in<br />
Salt Lake City, did not come out with the<br />
prize fight angle of "Killer McCoy" in his<br />
radio and newspaper advertising, but concentrated<br />
on the general entertainment values.<br />
Instead, he capitalized on the prize fight<br />
appeal by arranging a direct contact with<br />
the local sports crowd.<br />
Pincus obtained mats of a fight sequence<br />
offered in the press book and made up a<br />
set of throwaways along with news that the<br />
picture would open at the Utah, plus names<br />
of the cast. The throwaways were distributed<br />
at the local sports arena.<br />
School Benefit Matinee<br />
Yearly on Marion Stage<br />
A goodwill promotion which has reaped<br />
large benefits for Gilbert E. Rathman, manager<br />
of the Marion Theatre, Marion, Iowa,<br />
is the annual Quill benefit show staged by<br />
members of the senior class of the local high<br />
school on the theatre stage.<br />
Every year a full hour of entertainment is<br />
provided at the special afternoon show. The<br />
students put on their own programs and<br />
Rathman supplies them with his regular<br />
feature.<br />
The students sell tickets for the show, and<br />
public spirited merchants run large newspaper<br />
advertisements on the program.<br />
BOXOFHCE Showmandisor :: Feb. 14, 1948<br />
William Singer, manager of the Brandeis in<br />
Omaha, recently started a series ol midnight<br />
shows with "The Walking Dead." He dug up<br />
the "eager-beaver" shown above, preserved<br />
him under glass in a satin-lined coffin, then<br />
stood back to await the lively jingle of the<br />
boxoffice register.<br />
Safety Message on 'Tycoon'<br />
Scores in Cleveland<br />
"Tycoon" was advertised during its engagement<br />
at the RKO Allen, Cleveland,<br />
a safety message devised by Shirley<br />
thi-ough<br />
Fishman, publicity director for local RKO<br />
Theatres.<br />
The pictm-e was screened for officials of<br />
large industrial organizations and the<br />
Cleveland Safety council, all of whom were<br />
impressed by the safety prevention angles<br />
which the film miderlines.<br />
Heralds keyed to "Safety First Is the<br />
Message of 'Tycoon' " were distributed in<br />
factories and plants, and all groups and<br />
companies listed by the safety council were<br />
circularized with similar copy at no expense<br />
to the theatre.<br />
Teaser ads on the financial pages of the<br />
daily newspapers announced, "Tycoon? A<br />
Holiday Treat Is in Store for You at the<br />
RKO Allen . Wednesday."<br />
City Honors Grid Star<br />
On Stage of Stanley<br />
Dan Dandrea. manager of the Stanley in<br />
Bridgeton, N. J., was instrumental in getting<br />
the Exchange club to honor one of the star<br />
players of the Penn football squad. Bob Deuber,<br />
a home town boy, at special ceremonies<br />
on the Stanley stage.<br />
Aside from the extensive publicity breaks<br />
obtained from the local press. Exchange club<br />
members sponsored a full-page ad with more<br />
than half the space devoted to announcing<br />
the Stanley presentation. Regular admission<br />
was charged and a capacity audience turned<br />
out to welcome the gridiron star.<br />
IMO Enter Contest<br />
A letter-writting contest on "What Makes<br />
a Marriage Happy,," staged by Alex Sayles,<br />
manager of the Palace in Albany, N. Y., in<br />
connection with "Cass Timberlane," is reported<br />
to have drawn more than 1,000 entries.<br />
The contest was sponsored by the Times-<br />
Union with an all-expense trip to Niagara<br />
Falls offered to the winning couple.<br />
—381—<br />
National Tieups Used<br />
Artfully to Exploit<br />
'Sleep, My Love'<br />
The manner in which "Sleep, My Love"<br />
was sold in Boston was a brilliant demonstration<br />
of cooperation between theatre and distributor<br />
personnel, and illustrates how national<br />
tieups can be patterned into the local<br />
campaign to give it broader scope and greater<br />
effect.<br />
With the picture scheduled to play dayand-date<br />
at the Orpheum and State, Joe Di-<br />
Pe.sa, Jim Tibbetts, Jim Shannahan and Jack<br />
Mercer of Loew's Theatres, met with Phil<br />
Engels, United Artists representative, and<br />
formulated a master plan which elicited full<br />
support of local advertisers in national tieups<br />
and incorporated all useful selling angles<br />
to exploit the film.<br />
A women's coat tieup with Scott Furriers<br />
netted a co-op newspaper ad which ran in<br />
four Sunday and two Monday papers. Illustration<br />
in the ad featured Claudette Colbert,<br />
star of the picture, with theatre credits<br />
and playdates. This gave the picture 2,800<br />
free lines of advertising.<br />
14 ADS BY ROYAL CROWN<br />
Contacting the Royal Crown distributor<br />
garnered a 14-inch newspaper co-op along the<br />
same lines as the coat tieup, in addition<br />
to banners on a fleet of 30 trucks which cover<br />
the metropolitan area of Boston.<br />
The exploiteers then arranged for the national<br />
Lux ad to break during the pictm-e's<br />
run and spotted a "Now Playing at Loew's"<br />
slug below the announcement.<br />
The Woodbury cosmetics tieup was invoked<br />
with 12 stores that handle the line through<br />
placement of standees containing a still of<br />
Hazel Brooks, cast title<br />
and dates.<br />
Filene's department store used a full page<br />
of advertising in local newspapers built<br />
around accessories and women's nightwear<br />
under the head, "Sleep, My Love." This store<br />
also used the Delta pearl tieup with a cut<br />
of Hazel Brooks appearing in a large newspaper<br />
ad with theatre mention. Additionally,<br />
a counter display was set up around the<br />
pearls with the theatre and picture getting<br />
credit.<br />
PAGE AD ON SLEEP FURNITURE<br />
The R. H. White department store came<br />
thi-ough with a page of advertising highlighting<br />
built household furnishings around<br />
Beauty parlors<br />
the "Sleep, My Love" theme.<br />
and florists were promoted for co-op ads and<br />
window displays to good advantage.<br />
Newspaper publicity was augmented through<br />
special fashion layouts which appeared on<br />
the women's pages. Bookmarks were distributed<br />
through the public library branches.<br />
Luggage and men's shops were contacted<br />
for merchandise tieups. Envelopes were distributed,<br />
with an imprint tying in the title,<br />
which contained "dream capsules."<br />
Disk jockeys helped to publicize the attraction<br />
through frequent use of the records.<br />
"My Buddy" and "Sleep, My Love," giving<br />
playdates in all instances.<br />
Promotes Full Page Ad<br />
For Reissue Showing<br />
"Wings of the Morning," a reissue, was<br />
the subject of a full page cooperative newspaper<br />
advertisement, promoted by D. V.<br />
Keeley, manager of the Orpheum Theatre in<br />
Sault Ste. Marie. Keeley got seven local<br />
merchants to sponsor the ad, reserving almost<br />
a quarter page of space for the theatre announcement<br />
of the picture with a banner<br />
head running across the top of the page.
)<br />
Banners measuring 70x15 ieef dressed up the Aldiue<br />
Theatre in Philadelphia to exploit "Unconquered."<br />
The signs have fluorescent cloth lettering which<br />
lacilitates reading at night. R. Bobbins is manager<br />
of the Aldine.<br />
ABOUT IT<br />
Right: Winter did come to Providence. Joe<br />
Samartano, manager of the State, lost no time<br />
letting local citizens find out that "If Winter<br />
Comes" had arrived. Snowbirds planted atop<br />
snow piles throughout the downtown area provided<br />
coincidental verification.<br />
*V-^ . ^' .-... *A '<br />
Left: Window displays<br />
helped exploit<br />
"My Wild Irish Rose"<br />
at the Paramount in<br />
Kansas City for Manager<br />
M. D. Cohn. The<br />
background of still<br />
blowups in color were<br />
featured for the Dennis<br />
Day album of recordings<br />
by the Jenkins<br />
music shop. Most<br />
of the material originally<br />
was displayed<br />
in the lobby, then<br />
taken apart to augment<br />
the current campaign.<br />
40 —382—<br />
At left, an eye catching<br />
flash front, designed<br />
by Art Stanisch,<br />
manager of the<br />
Wisconsin in Milwaukee,<br />
f r<br />
o "Captain<br />
From Castile." Insets<br />
were set<br />
with copy<br />
against dramatic<br />
scene blowups from<br />
film.<br />
background<br />
colorful<br />
with<br />
the A<br />
large cutout title letters<br />
was used for the<br />
overhead banner.<br />
Andre Paleologue, manager of the Rialto<br />
in Alexandria, Egypt, used this 15-fool cutout<br />
of Joe Louis to exploit the recent championship<br />
fight films.<br />
BOXOFFICE Shovraiandiser :: Feb. 14, 1948
I<br />
Patrons, Sponsors, Utter Approval<br />
Of Dairy Maid Milking Contest<br />
A surefire promotion for theatres located<br />
in rural areas is the Queen of the Dairy<br />
Maids cow-milking contest such as was recently<br />
put on by Harold DeGraw, manager<br />
of the Oneonta in Oneonta, N. Y. DeGraw<br />
made a three-way tieup with the Sears, Roebuck<br />
farm store, the Meridale Farms and the<br />
Oneonta dairy, which succeeded in arousing<br />
people all over the county, with appropriate<br />
response at the boxoffice.<br />
The contest involved two eliminations and<br />
a grand final to select the queen, with cash<br />
and consolation prizes promoted from Sears<br />
for the winners and runnersup. Cooperating<br />
dairies provided five cows for the contest<br />
on the theatre stage.<br />
A modern touch was added to each of the<br />
eliminations by placing a Sears milking machine<br />
into competition with the contestants<br />
to provide a human hand vs. machine angle.<br />
The master of ceremonies and a hillbilly trio<br />
entertained each night. Officials of the dairy<br />
concerns, who are well known throughout<br />
the era, acted as judges. Contestants were<br />
allowed two minutes milking time and the<br />
results were appraised by the weight of the<br />
milk.<br />
Applications lor entry in the contest were<br />
made through the participating dairies and<br />
built up through theatre advertising and<br />
newspaper advertising paid for by the dairies.<br />
DeGraw got excellent newspaper coverage,<br />
not only locally but in towns located as far<br />
as 60 miles from Oneonta. Announcements<br />
of the contest were sent to 2.500 rural boxholders<br />
on the theatre's regular mailing list,<br />
and 75 window cards were spotted in strategic<br />
locations throughout two counties.<br />
A trailer and 25 three-sheet boards were<br />
utilized, and heralds distributed by the participating<br />
dairies to their consumers built up<br />
further interest. A total of 183 inches of free<br />
newspaper cooperative space plugged the<br />
event, all paid for by the sponsors. DeGraw<br />
contacted the Grange and 4-H clubs, made<br />
- Concert and Opera<br />
i; Habitues Reached<br />
^<br />
The personal appearance of Frances Langford,<br />
Jon Hall, Robert Ryan and Gloria Grahame,<br />
distinguished the west coast premiere<br />
of "Night Song" at the RKO Golden Gate in<br />
San Francisco.<br />
The opening was sponsored by the San<br />
Francisco Call Bulletin and was presaged by<br />
ten days of advance pubhcity and art.<br />
As part of the buildup. Helen Wabbe, publicist<br />
for the Golden Gate, secured the cooperation<br />
of the opera and concert groups,<br />
using their endorsements and mailing lists<br />
to reach thousands of their members.<br />
An advance screening was arranged for<br />
music teachers of the city school system with<br />
stress placed on the appearance of Arthur<br />
Rubenstein of the New "STork Philharmonic<br />
orchestra.<br />
Decca record distributors set up more than<br />
100 windows featuring 22x28 cards tying in<br />
the recordings of Hoagy Carmichael with his<br />
appearance in the film production and theatre<br />
playdates.<br />
Gets Jingle in Papers<br />
Manager Matt L. Saunders of Loew's Poll<br />
in Bridgeport, Conn., planted a jingle contest<br />
in the Sunday Post in connection with "Sleep,<br />
My Love." It is the first time the paper has<br />
used a contest of this nature in years.<br />
Fill Mechanized<br />
ronight I've Been Chosen<br />
To Be Milked<br />
!!>• Senrs FARMERETTE MILKER<br />
JOIN THE FUN - ITS 2 FOR 1<br />
FROM THE FILES OF<br />
^^ Uleard ^^^qo^<br />
T ON CHANEY says getting a laugh takes<br />
twice the time required to make an audience<br />
cry. According to his figures, every<br />
laugh he has gotten on the screen has taken<br />
twice the time in preparation and rehearsal<br />
that his best pathetic scenes have been given.<br />
Actors salaries are the biggest item of<br />
cost<br />
in the production of pictures, according to<br />
the Film Year Book for 1928. With the production<br />
dollar divided, actors receive 29 cents<br />
of it for salaries. The next largest item is<br />
for studio overhead, with a cost of 19 '^ cents.<br />
New sets cost 16 cents of the dollar: directors<br />
and cameramen, 13 cents; scenarios and<br />
stories, 11 cents; locations, 5 cents: new film,<br />
5 cents: costumes, l^j cents.<br />
In distribution branches, 40 cents of every<br />
dollar goes for negatives, 30 cents for distribution<br />
of film in America and foreign<br />
countries, 10 cents for positives, 5 cents for<br />
administration and taxes, and 15 cents for<br />
profits.<br />
Joe Brown, well-known Broadway stage<br />
comedian, is making his motion picture debut<br />
at the FBO Film Booking Office studios in<br />
Hollywood, playing the comedy relief in<br />
"Crooks Can't Win," a melodrama, glorify-<br />
Producers are making<br />
screen tests of New York girls in an effort<br />
to find another Joan Crawford, who reached<br />
popularity through the stage. Metro selected<br />
25 girls, took tests on 16 and selected three.<br />
Other studios are following the example.<br />
CLEflflinG HOUSE<br />
(Continued, from inside back cover)<br />
THEATRE SEATING (Cent.)<br />
1,200 theatre clialrs. % in., wood veneer witb<br />
leather Insert baclis. Good condition, $1.50 ea.,<br />
f.o.b. Cleveland. Available February 1. For information<br />
call L. Kendis, 300 Film Bldg. Phone<br />
PRospect 0784. Oeveland. Ohio.<br />
Before buying artificial leather contact<br />
prices and samples. John P. Morgan Co.,<br />
260 N. 13th St.. Philadelphia 7. Pa.<br />
Theatre seal<br />
8mm film. I,one Stm<br />
Dallas. Tex.<br />
Chairs reupholstered at your theatre without<br />
interrupting your program. All types and color<br />
material available. Factory trained workmen with<br />
twenty-five years experience guarantees all contracts.<br />
Albany Heatre Supply Co., 1046 Broadway.<br />
Albany. N. Y.<br />
Artificial leatherette, 50 in. wide, large color<br />
riuige, $1.25 per yd. Jack McGrath, 1046 Broadway.<br />
Albany. N. Y.<br />
Special. 500 chairs, full upholstered backs and<br />
spring cushion bottoms. Complete with chair<br />
covers, center and end standards. Excellent eondition.<br />
Just removed from Loew's Ohio Theatre<br />
in Cleveland. All or part, $4.25 ea. for quick sale.<br />
Worth much more. Immediate delivery. Also.<br />
2,000 chairs, % in. veneer backs with leatherette<br />
panel inserts and spring cushion bottoms, complete<br />
with center and end standards taken from<br />
Loew's Theatre. Canton. Ohio. These chairs are<br />
in first class condition. $4.50 ea., all or part.<br />
Also. 500 spring cushion bottoms only. Good<br />
condition. $1.25 ea. All prices F.O.B. Cleveland.<br />
Call or urite Universal Theatre Equipment Co.,<br />
1878 E. 18th St. Phones: Superior 3912 or<br />
FAirmount 4958. Cleveland. Ohio.<br />
...has that rich<br />
golden color that<br />
makes 'em buy!<br />
For those states where colored oil<br />
is not sold — vse Simko brand.<br />
By the m-tkers of POPSIT PIUS!<br />
HEARING IS<br />
BELIEVING!<br />
tiS<br />
Simonin of Philadelphia<br />
Attractively Printed<br />
POPCORN BOXES<br />
10c size $ 6.50M<br />
25c size $15.75M<br />
•<br />
Immediate Delivery<br />
Fabian Kontney<br />
609 N. Ashland Green Bay, Wis.<br />
(LsTlWdfeK^i^<br />
THEATRE SPEAKER<br />
SYSTEM<br />
Here's the theatre loudspeaker system -gpu<br />
have been v^aiting for. New for 1948<br />
compact, powerful, with brilliant reproduction<br />
of voice and music. Designed to mee<br />
the exacting requirements demanded fo<br />
sound on film reproduction in your theatre<br />
and especially designed to fit your presen<br />
sound equipment regardless of make<br />
Immediate delivery can be had on these<br />
new low cost two-way loudspeaker systems.<br />
Literature sent upon request. Inquiries<br />
from Dealers and Sound Men<br />
invited.<br />
COLORTONE CO.<br />
SOUTH BEND INDIANA
Windsor in Baltimore<br />
Sues for $600,000<br />
WASHINGTON—Six major distributing<br />
companies and two Baltimore theatres were<br />
handed an antitrust suit F*riday (13 1 asking<br />
$600,000 in damages by tlie Windsor Tlieatre<br />
Co.. Baltimore, which charges conspiracy to<br />
restrain and injure its trade. The suit was<br />
filed in the district court for the District<br />
of Columbia.<br />
The document accuses the Walbrook and<br />
Hilton theatre companies and their president,<br />
Thomas D. Goldberg. Baltimore, of<br />
blocking the Windsor's membership in the<br />
Theatre Owners Ass'n, an act which prevented<br />
the Windsor from obtaining daily<br />
publicity in the Baltimore News-Post.<br />
In the action the complaint alleges the<br />
theatres had the cooperation of Loew's, Inc..<br />
Paramount Pictures. Inc., 20th Century-Fox,<br />
United Artists, Universal Film Exchanges<br />
and Warner Bros. Pictures. In 1941 when<br />
the Windsor was under construction, the<br />
complaint continues, Goldberg converted a<br />
garage next to the Windsor into a theatre,<br />
named it the Hilton and with the cooperation<br />
of the other defendants obtained control<br />
of "practically all the first-class motion<br />
picture feature productions" for the<br />
purpose of "fighting" the new theatre.<br />
The 24-page bill of complaint lists other<br />
"unfair trade practices" including the recently<br />
instituted competitive bidding, which<br />
it says has worked to the Windsor's disadvantage.<br />
The document asks that the Windsor be<br />
allowed to get films on the same basis as<br />
the other theatres and that for the next<br />
four years it shall receive "no less than<br />
one-half" the total feature productions released<br />
by the eight major distributors in<br />
the<br />
area. The attorneys are Harold I. Schilz,<br />
Washington, and Bernard I. Rosen, Baltimore.<br />
Kusell Makes 5 Changes<br />
In SRO Sales Personnel<br />
NEW YORK—Milton S. Kusell, SRO vicepresident<br />
in charge of domestic and Canadian<br />
sales, has made five changes in the company's<br />
sales personnel throughout the country.<br />
Herbert A. Kaufman has been named district<br />
manager for all western division sales<br />
offices. Fred Gulbransen has replaced H. H.<br />
Hunsaker as sales representative in the San<br />
Francisco branch. Max A. Hadfield has replaced<br />
James L. Walsh jr. as sales representative<br />
in the Seattle branch. Irving Mills<br />
has replaced Casper Chouinard as Minneapolis<br />
sales representative. John N. Mc-<br />
Keehan has replaced Floyd J. Henninger as<br />
booker in Seattle.<br />
Jersey City Booth Fire<br />
JERSEY CITY. N. J.—Nearly 500 children<br />
attending an afternoon show at the Plaza<br />
Showhouse in Secaucus were led to safety<br />
in good order when fire broke out in the<br />
projection room. The blaze was brought<br />
quickly under control. Patrolman August<br />
Woeckner of the police department, who was<br />
attending the show, helped Manager Angelo<br />
Bauinco and patrolmen who arrived on the<br />
scene later to evacuate the place. All of the<br />
children were given rain checks.<br />
William Heineman Holds<br />
EL Two-Day Sales Meet<br />
NEW YORK—William J. Heineman, recently<br />
appointed vice-president in charge of<br />
distribution for Eagle Lion, presided at his<br />
first sales meeting since taking the position,<br />
starting Saturday (14 1 at the Hotel Warwick.<br />
The meeting continued through February<br />
15.<br />
In addition to Heineman, Arthur B. Krim,<br />
president; Bryan Foy, vice-president in<br />
charge of production, and Max E. Youngstein,<br />
director of advertising, publicity and<br />
exploitation, addressed the meeting. They<br />
discussed sales policies, outlined current and<br />
forthcoming releases and revealed plans for<br />
an increase in promotion budgets in line<br />
with the company's point-of-sale promotion<br />
pohcy.<br />
Others who attended the two-day meeting,<br />
Al Suchman. eastern sales manager:<br />
Herman Beiersdorf. western sales manager;<br />
Jerry Pickman, assistant to Youngstein;<br />
Frank Soule, in charge of branch operations;<br />
Manny Goodman, manager, playdate department;<br />
Joe Sugar, manager, contract department;<br />
Del Goodman, west coast division<br />
manager; Al Herman, Tom Donaldson,<br />
Grover Parsons, Edward Heiber, Beverly<br />
Miller, Clair Hilgers, Joe Minsky, Seymour<br />
Schussel, William Peld. Sam Milner and<br />
William Shartin, district managers; Hal<br />
Danson, advertising manager; Leo Brody,<br />
publicity manager; Arthur Jeffrey, exploitation<br />
manager; Patrice Snyder, radio manager,<br />
and Lige Brien, assistant to Jeffrey.<br />
Leon Bamberger Is Named<br />
To MP Associates Group<br />
NEW YORK—Leon J. Bamberger, RKO<br />
sales promotion manager, has been named<br />
chairman of the new public relations committee<br />
of the Motion Picture Associates,<br />
the purpose of which is to acquaint the industry<br />
with the purposes and current projects<br />
of the organization.<br />
William Omstein of MGM and Myron<br />
Siegel of Century circuit will serve on the<br />
committee with Bamberger.<br />
Take Toplines<br />
Toplines in Warners' "One Last Fling" have<br />
been given Alexis Smith. Zachary Scott and<br />
Alan Hale. Peter Godfrey will direct.<br />
111<br />
Taxes, Bingo, 16mm<br />
Worry N.J. Allied<br />
NEW YORK—Taxes, bingo and 16mm competition<br />
will receive the special attention of<br />
committees now being organized by the Allied<br />
Theatre Owners of New Jersey. Plans<br />
to protect exhibitor interests affected by<br />
taxes, bingo and 16rrun competition were discussed<br />
at the last meeting of the New Jersey<br />
unit held in Trenton February 9.<br />
The immediate tax threats come from<br />
two sources—the first, a proposal made by<br />
Governor Driscoll asking the legLslature to<br />
impose a 1V4 per cent statewide tax on gross<br />
sales receipts; and the second, a proposal<br />
made by the Newark tax board to impose a<br />
sliding scale admissions tax on theatres.<br />
As for 16mm competition, a local<br />
committee<br />
is being organized in Trenton to fig'ht<br />
the threat posed by screenings held in one<br />
of the 12 stores operated by Russell's Self-<br />
Service Markets. These shows are held Thursdays<br />
5-8 p. m.. Fridays 6-9 p. m., and Saturdays<br />
9 a. m. to 4 p m. They are free. The<br />
programs consist of shorts. Sound equipment<br />
and films are supplied by a local dealer.<br />
The committee will try to find out whether<br />
this type of operation violates any local ordinances<br />
covering fire hazards, public performances,<br />
health, housing, etc.<br />
Legalized bingo for churches, veterans organizations,<br />
charity groups and educational<br />
societies has been proposed for Jersey City.<br />
This will also be fought on a local basis by<br />
the Allied unit.<br />
Newark's Laffmovie<br />
Has Good Patronage<br />
NEWARK — The Laffmovie, whose opening<br />
on Christmas day was heralded In extensive<br />
advertising, has been enjoying excellent<br />
patronage. Mac Herbert, manager, attributes<br />
the success to the showmanship of<br />
Moe Goldman, co-owner, who expended more<br />
than a thousand dollars the first week In<br />
advertising.<br />
Clowns paraded the streets here,<br />
billboards were used, display ads were carried<br />
in 12 suburban papers and spots were<br />
sent out on the radio stations five times<br />
daily.
. . The<br />
Along New York's Film Row<br />
By WALTER WALDMAN<br />
SERVICE, Inc.,<br />
M^fARKUS-BIRMAN which<br />
had been the leading employment agency<br />
in this city for theatre help for 18 years, is<br />
out of business. Gilbert Josephson, owner of<br />
the New Europe Theatre on First avenue and<br />
79th street, who operated the agency during<br />
the past year, decided to call it quits after<br />
Loft Candy Corp. bought the building, 251<br />
West 42nd St., housing the agency, for its<br />
own use . . . The shortage of office space<br />
being what it is Josephson did not want to<br />
bother looking for new quarters Carrie<br />
. . .<br />
Heins. who had been with Markus-Birman<br />
for most of its 18 years, is now with the<br />
Times Square Agency where she will continue<br />
to handle theatre help.<br />
Abe Leff of the Five Boro Theatre circuit<br />
recently became a father-in-law when his<br />
daughter Pearl married Irwin Levinson at<br />
the Hotel Pierre . . . Len Gruenberg, RKO<br />
district manager, is nursing a broken ankle.<br />
He broke it skiing at Fred Schwartz's Lake<br />
Placid home last weekend . . . While Len is<br />
in a cast, Phil Hodes, branch manager, will<br />
be taking over his duties ... Ed Carroll,<br />
former RKO slesman, visited the exchange<br />
during the week ... Ed is said to be busy<br />
with stockmarket transactions.<br />
George Reisner of the York Theatre, Manhattan,<br />
is in the Jewish Memorial hospital<br />
with a bad case of sciatica . . . Miami Beach<br />
tans will be displayed by the following exhibitors:<br />
Jack Fine of the Palace, Jersey<br />
City; Mrs. Fay Save of the Rivoli, Hoboken;<br />
Stuart Kaye of the Ritz, Bronx; Jack Ginsberg<br />
of the American, Brooklyn; Tom Alfierl<br />
of the Community, Milbrook, N. Y.;<br />
Irving Sherman of the Central, Pearl River,<br />
and Sidney Cohen of the Rhinehook Theatres<br />
. . . New customers of the Liggett-<br />
Stieffel Booking Agency include: Moe Goldman<br />
who operates the Studio, New Delancey,<br />
and Metropolitan, New York, and the Laff-<br />
Movie, Newark . . . Also, Leonard Finkelstein<br />
of the Grande Theatre, New York.<br />
Ed Lachman, president of the Allied Theatre<br />
Owners of New Jersey, has been showing<br />
the town to Ben Banowitz, Illinois exhibitor<br />
and member of the state Allied unit.<br />
Lachman. who has been quite concerned with<br />
16mm competition, legalized bingo and new<br />
tax proposals is now shaking his head over<br />
the large-screen television equipment being<br />
advertised by a New York department store<br />
He regards It as serious boxofflce competition<br />
because it will permit large numbers<br />
of potential filmgoers to get their evening's<br />
entertainment outside the theatre.<br />
Experienced Builders of Aufo<br />
OUTDOOR THEATRES<br />
• Can Be Ready lor Season Ahead •<br />
MOSE SMITH<br />
Union Trust BIdg. Pittsburgh 22, Pa.<br />
THE IDEAL THEATRE CHAIRS<br />
JOE HORNSTEiN has them<br />
Bernard Brooks, formerly manager of<br />
Brandt's Gotham Theatre, has been appointed<br />
manager of the foreign-language Elysee<br />
Theatre, which opened February 12 with<br />
"Fanny." The theatre is being operated by<br />
Siritzky International Pictures Corp . .<br />
Two<br />
.<br />
theatres were forced to close because of the<br />
oil shortage. They were the Hudson Playhouse<br />
operated by Morris Kraven and the<br />
Venice Theatre operated by Tony Lee. Both<br />
houses are located on the lower east side of<br />
Manhattan Venice was closed for<br />
.<br />
several days and was able to reopen after<br />
a gas connection was set up, providing a new<br />
source of heat . . . Theatres elsewhere in<br />
New York were able to get along on existing<br />
fuel supplies.<br />
Visitors:<br />
Charles Smakwitz, Warner representative<br />
in Albany, dropped in at the New<br />
York exchange . . . 'William Gleicher of<br />
MGM sales staff has left for Hollywood . . .<br />
Max Weinberg of the MGM short subjects<br />
department spent a day in Washington . . .<br />
Walter Reade jr. is scheduled to leave soon<br />
for his annual California vacation . . . Lou<br />
Cohen, manager of Loew's Poll, Hartford,<br />
visiting his New York fellow workers . . .<br />
Bert Sanford of Altec sales department, back<br />
from a quick trip to Cleveland.<br />
Ten New York First Runs<br />
Show French Pictures<br />
NEW YORK—Ten theatres in New York<br />
with a total seating capacity of over 7,000<br />
are showing first run French films, according<br />
to Leon Siritzky, president of Siritzky<br />
International Pictures.<br />
Siritzky International owns and operates<br />
the Ambassador, the Elysee, wliloh opened<br />
with "Fanny" February 12, and the Golden.<br />
The others are the Art, the Rialto, the Sutton,<br />
the 55th Street, the Fifth Avenue and<br />
the Stanley, all in Manhattan, and the Majestic<br />
in Brooklyn.<br />
UN Officials, Press See<br />
To Ends of the Earth'<br />
NEW YORK—Officials of the UN delegates<br />
and members of the U.S. and international<br />
press attended a .screening of "To the Ends<br />
of the Earth" fCol) in the council chamber<br />
at Lake Success, Tuesday (February 10>. The<br />
screening was sponsored by Secretary General<br />
Trygve Lie and the economic and social<br />
councils of the UN.<br />
The picture deals with the capture of .a<br />
narcotics smuggling ring and ties in with<br />
the international antinarcotics code adopted<br />
by the UN. The picture has been endorsed<br />
by the U.S. TreEisury department.<br />
Irving Shlffrin Resigns<br />
NEW YORK—Irving Shiffrin, RKO eastern<br />
publicity department general and fan magazine<br />
contact representative, has resigned to<br />
undertake a new venture in the industry<br />
which will be announced shortly.<br />
Shiffrin joined RKO publicity department<br />
1.5 years ago, as assistant to Sam Warshawsky,<br />
the general press representative, and later assumed<br />
the same post under Rutgers Neilson.<br />
UA's 'Miracle' Tops<br />
Broadway Lineup<br />
NEW YORK—Light snow foUowed by<br />
freezing temperatures for most of the week<br />
made a dent in the grosses at many of the<br />
Broadway first run spots. The star-studded<br />
"A Miracle Can Happen" had a strong opening<br />
week at the Warner while "Treasure of<br />
Sierra Madre," in its third week at the<br />
Strand, and "Puria," in its third week at the<br />
Rialto, also held up remarkably well.<br />
"Gentleman's Agreement," in its<br />
13bh week<br />
at the Mayfair, "The Bishop's Wife," in its<br />
ninth week at the Astor, and "The Paradine<br />
Case," in its fifth week at the Radio City<br />
Music Hall, were slightly above average, but<br />
several of the others, including "If Winter<br />
Comes," "The Fugitive" and "Captain From<br />
Castile," slumped badly as they approached<br />
the end of their runs. New pictures that<br />
opened during the week were: "To the Endi<br />
of the Earth" at the Rivoli, "Three Daring<br />
Daughters" at the Capitol and "Killer Mc-<br />
Coy," one of the rare first runs at Loew's<br />
State.<br />
(Average is 100)<br />
Astor—The Bishop's Wife (RKO), 9th wk 105<br />
Capitol— II Winter Comes (MGM), plus stage<br />
sliow, 3rd wk -- 75<br />
Criterion—T-Men (EL), 3rd wk 100<br />
Globe^Body and Soul (UA), 14th wk 92<br />
Mayfair—Gentlemon's Agreement (20th-Fox),<br />
Palace—Night Song (RK6)7 2nd wi: . ,. 80<br />
Paramount— I Walk Alone (Para), plus stage<br />
show, 3rd wk 8b<br />
Park Avenue—Holiday Camp (U-I), 3rd wk.. BO<br />
Radio City Music Hal!—The Paradine Case<br />
(SRO), plus stage show, 5th wk 05<br />
Rialtc^Furia (FC), 3rd wk 125<br />
Rivoli—Captain From Castile (20th-rox), 7th 70 wk<br />
Roxy—You Were Meant for Me (20th-Fox),<br />
plus stage show, 2nd wk 95<br />
of Strand-Treasure Sierra Madre (WB), plus<br />
stage show, 3rd wk H3<br />
Fugitive Victoria—The (RKO), 55<br />
wk 7th<br />
Warner—A Miracle Can Happen (UA) 120<br />
Winter Garden—A Woman's Vengeance (U-I),<br />
2nd wk '5<br />
Near-Blizzard Blues Holds<br />
Philadelphia Figures Down<br />
PHILADELPHIA — Returns this week<br />
showed the results of a number of holdovers<br />
and another bout of near-blizzard blues.<br />
"Cass Timberlane" led the parade, with newcomers<br />
"Relentless" and "Prince of Thieves"<br />
causing little excitement.<br />
Earle—I Walk Alone (Para), 4th w<br />
Erlanger—Cass Timberlane (MGM),<br />
2nd<br />
set<br />
-You Were Meant lor Me (20th-fo<br />
Goldman—Tycoon (RKO), 3rd wk sp<br />
Karlton—Prince of Thieves (Col) 75<br />
Keith—Always Together (WB) 95<br />
Mastbaum—Treasure ol Sierra Madre (WB),<br />
3rḏ<br />
The Outlaw (UA), 2nd run<br />
.110<br />
Stanley—Relenllers (Col)<br />
Stanton—Out of the Past (RKO)<br />
Cold Freezes Buffalo Turnstiles;<br />
'Intrigue' and 'Fugitive' Are Best<br />
BUFFALO—Business leveled off here in<br />
the prolonged cold wave. Temperatures have<br />
been below normal since early January and<br />
fuel shortages are pronounced. "Intrigue"<br />
was good at the Buffalo and "The Fugitive" f<br />
was tops at the Century.<br />
Together (WB)<br />
Hippodrome— I Walk Alone (F-. ^ Fabulous<br />
Joe (UA), 2nd d t a k<br />
Lafayette—To the Ends oi the Earth (Coli<br />
Glamour Girl (Co ) ''i.J wk<br />
Teck—Treasure of Sierra Madre (WB)<br />
2nd d. t. wk. ..<br />
20th Century—The Fugitive (RKO) Louisiana<br />
(Mono)<br />
BOXOFFICE :: February 14, 1948
she keeps the romance running smoothly<br />
THE spell of this picture's song and<br />
story might suddenly be broken . . . but<br />
for film row's "first lady," the exchange<br />
inspectress.<br />
With unrelenting vigilance, she has<br />
inspected every inch of film before each<br />
booking . . . checked it for worn perforations,<br />
torn splices, and other signs of<br />
wear and tear that might hinder smooth<br />
projection and mar the enchantment of<br />
the show. By this painstaking care of<br />
film and unceasing eflfort to keep each<br />
reel running smoothly, the inspectress<br />
has earned a place of importance<br />
behind the scenes of motion picture<br />
distribution.<br />
And her work is all the more easily<br />
done for the quality and reliability she<br />
finds in the release prints made on<br />
Eastman film.<br />
EASTMAN KODAK COMPANY<br />
ROCHESTER 4, N. Y.<br />
J. E. BRULATOUR, INC., DISTRIBUTORS<br />
FORT LEE . CHICAGO • HOLLYWOOD<br />
BOXOFnCE :<br />
: February 14, 1948 45
Nearly Half of Theatres in Albany<br />
Are Situated in Small Towns<br />
ALBANY—Nearly half, or 106, of the 232<br />
theatres in the Albany exchange area are located<br />
in 105 towTi with a population of 2,500<br />
and under. According to the MPAA theatre<br />
survey, these 106 theatres have an average<br />
seating capacity of 332. This director}' is the<br />
26th in the series of 31 issued by the MPAA.<br />
Number<br />
Seating<br />
Ccfpacity<br />
The four largest cities in the area—Albany,<br />
Utica, Schenectady and Troy—contain 45<br />
theatres with a total seating capacity of<br />
51,830. In Albany and Utica the average<br />
number of seats per theatre is 1,254. In<br />
Schenectady and Troy the average is 1,045.<br />
The summary:<br />
Number<br />
Totals _ 242<br />
Seating capacity ol theatres now in operation, according to population groupings*;<br />
Population<br />
Towns with<br />
Theatres<br />
250,000-100,001 - 2 (Albany, Utica)<br />
100,000- 50,001 2 (Schenectady, Troy)<br />
50.000- 25,001 3<br />
25,000- 10,001 „ 14<br />
10,000- 5,001 10<br />
5,000- 2.501 26<br />
2,500 and under 105<br />
theatr(<br />
Albany Variety to Raise<br />
Funds for Hospital Wing<br />
ALBANY—The Variety<br />
Club has named a<br />
committee to solicit contributions for the<br />
Sisters of Mercy, who are seeking to raise<br />
$1,000,000 for the erection of a 150-bed wing<br />
on St. Peter's hospital. Variety undertook<br />
the venture at the request of Edward N.<br />
Scheiberling, an honorary member of the<br />
club, who is chairman for the citywide campaign.<br />
The Variety committee consists of<br />
Charles A. Smakwitz, chairman, and C. J.<br />
Latta, Saul J. Ullman, Dan Houlihan and<br />
Arthur Newman. No specific goal was fixed<br />
for the industry. According to Smakwitz,<br />
Albany is short 600 hospital beds and the<br />
Variety Club is glad to assist. Construction<br />
of the hospital wing is scheduled to start<br />
May 1.<br />
Albany Service Employes<br />
Abandon lATSE Union<br />
ALBANY—The second attempt in recent<br />
years to unionize service employes of Albany<br />
moving picture theatres has ended in failure.<br />
A union formed last spring to operate<br />
on a charter obtained through the projectionists<br />
lATSE local has been dissolved and<br />
Gulislan Wilton Theatre Carpet<br />
JOE HORNSTEIN has it!<br />
No. of Theatre<br />
Operating<br />
23<br />
Number of<br />
Seats<br />
28,E39<br />
22,991<br />
11,846<br />
25,983<br />
10,118<br />
17,494<br />
Seating<br />
Capacity<br />
116 103,576<br />
126 53,046<br />
money paid in dues, minus expenses, has been<br />
returned to individual members. Dues had<br />
been paid for six months by about 100 cashiers,<br />
doormen, ushers, matrons and cleaning<br />
women. Leaders gave two reasons for<br />
abandonment: alleged "failure of the boothmen<br />
to back us up" and "apathy of mem-<br />
The union had four conferences with<br />
bers."<br />
circuit officials but "got nowhere," it was<br />
Leaders spoke of reorganizing later under<br />
said.<br />
the banner of the<br />
CIO.<br />
Hellman Houses Intervene<br />
In Albany Clearance Suit<br />
ALBANY—Notices of intervention were<br />
filed by four theatre companies in the arbitration<br />
case in w-hich the Capital City Amusement<br />
Co., acting for the Eagle Theatre here,<br />
seeks relief from alleged unreasonable clearance.<br />
The suit was filed against Paramount<br />
Pictures and involves clearance granted to<br />
the Delaware Theatre, operated by Warner<br />
Bros., and the Colonial, operated by Freedman<br />
& Orson.<br />
Papers were recorded with Gordon Stedman,<br />
clerk of the American Arbitration Ass'n<br />
and regional manager, by the Stanley-Mark-<br />
Strand Theatre Corp., acting for the Delaware;<br />
Colonial Enterprises, Inc., acting for<br />
the Colonial; the Albany Royal Theatre<br />
Corp., acting for the Royal, and the Patroon<br />
Theatre Corp., acting for the Paramount.<br />
The latter two filed because their properties<br />
might be affected by the AAA decision.<br />
The Royal and Paramount, operated Jry<br />
the Hellman interests, and the Eagle are<br />
all last run houses. Leonard L. Rosenthal<br />
is attorney for the Eagle.<br />
12 to Take New York Exam<br />
For Motion Picture Post<br />
ALBANY—Twelve persons will take the<br />
civil service examination, probably in April,<br />
for the job of director of the motion picture<br />
division, state education department. The director<br />
is, in effect, the state censor. All applicants<br />
are state employes.<br />
Fight Looms on Tax<br />
Planned by Newark<br />
NEWARK—The city commissioners are<br />
considering a sliding scale admissions tax<br />
and exhibitor groups are preparing to challenge<br />
the proposal on the grounds that it<br />
has not been sanctioned by the state legislature.<br />
Ordinarily, admission and sales taxes are<br />
imposed only after the l^islature specifically<br />
grants local permission to pass suoh taxes,<br />
and then only after a referendum.<br />
No such permission has been granted Newark.<br />
Atlantic City, however, and other fourth<br />
class coastal cities received such permission<br />
last year. But only Atlantic City has used<br />
that power.<br />
The Newark tax board hopes to impose<br />
an admission tax by city ordinance. The<br />
TOA of New Jersey and the Federation of<br />
New Jersey Theatre owners have held membership<br />
meetings to discuss the proposal and<br />
have appointed committees to confer with<br />
city officials.<br />
The ordinance, approved by Mayor Murphy,<br />
will open the way for extensive revision of<br />
all license fees on local amusement places,<br />
which have remained unchanged since the<br />
license biu-eau was established over 25 years<br />
ago. Under the proposed revision theatres<br />
would become the largest contributoj-s to a<br />
new revenue-producing fund, which would<br />
net Newark $1,500,000 annually.<br />
A six-month study is contemplated to determine<br />
the method of levying the fees. In<br />
a survey being conducted by the tax board<br />
it is estimated that the city's motion picture<br />
houses seat approximately 68,000 persons. The<br />
board is trying to find out how many persons<br />
attend daily.<br />
Three methods for fixing additional charges<br />
on amusement tickets are under way: Percentage<br />
of gross receipts; an additional<br />
charge on each ticket, and a graded fee depending<br />
on the amount of the ticket.<br />
The tax would range from two cents on<br />
admissions of 25 cents or less to ten cents<br />
on admissions over $1.<br />
PHILADELPHIA<br />
Qperators of theatres, night clubs, and other<br />
places of amusement were warned Monday<br />
by Brig. Gen. Brenton G. Wallace, state<br />
fuel coordinator, that they either must cut<br />
down on the use of fuel oil or face a government<br />
crackdown because of a serious fuel<br />
shortage. He said the government action<br />
might be necessary in order to save fuel to<br />
heat homes, hospitals and industrial establishments.<br />
Lee Fulirman, former BOXOFFICE correspondent<br />
in Atlanta, who was associated<br />
for some time here with Adelphia Associates,<br />
has left Adelphia to return to the southern<br />
city . . . Safety patrol boys and girls from<br />
up-county public and parochial schools were<br />
guests last week at theatre parties held at<br />
the Tower, Upper Darby, and Stanley in<br />
Chester. More than 1,000 youngsters attended<br />
each party.<br />
Tlie Norristown city council passed their<br />
amusement tax measure on the third and<br />
final reading last week. The 10 per cent tax<br />
on all forms of amusement will become effective<br />
March 5. It is expected to raise $40,000<br />
in revenue during the remainder of 1948.<br />
BOXOFTICE :: February 14, 1948
. . . John<br />
. . Frank<br />
. . David<br />
. .<br />
Harris Group Alter<br />
Film Center Bldg.<br />
NEW YORK—Joseph Harris, chaii-man of<br />
the board of Realai-t Pictures and treasurer<br />
of U. S. PUm Export Corp. and Magnus<br />
panies since December 1928, and now includes<br />
among its tenants Loew's, RKO, UA,<br />
Universal, NSS, Columbia, Republic. Monogram<br />
and Joe Hornstein.<br />
Floyd Fitzsimmons Talks<br />
To Amsterdam Kiwanians<br />
AMSTERDAM, N. Y.—Floyd Fitzsimmons,<br />
Metro exploiteer for the Albany and Buffalo<br />
territories, spoke Thursday before the Amsterdam<br />
Kiwanis club on "Movies Are More<br />
Than Hollywood." Bob Baranoff, manager<br />
of the Rialto, arranged Fitzsimmon's appearance.<br />
The Metro representative stressed the<br />
"vitally significant but little-publicized phase<br />
of the motion picture industry, exhibition."<br />
More than two billion of a two and threequarter<br />
billion dollar film investment is represented<br />
by theatres, Fitzsimmons said. He<br />
cited figures to show that 65 cents of every<br />
dollar received at the boxoffice goes right<br />
back into local channels. Ninety-three per<br />
cent of motion picture advertising, Fitzsimmons<br />
said, is in newspapers; much of it in<br />
small towns.<br />
He also underlined the employment given<br />
directly and indirectly by motion picture<br />
houses and called attention to the entertainment<br />
and cultural contributions of motion<br />
pictures.<br />
Court Reserves Decision<br />
On Brandt-Para. Motion<br />
NEW YORK—The New York supreme court<br />
has reserved decision on the motion by<br />
Harry Brandt and other defendants in Paramount's<br />
percentage fraud action to have various<br />
improperly alleged statements stricken<br />
out of the complaint. In a hearing before<br />
Justice Samuel Null February 9, Louis Nizer.<br />
representing Paramount, denied all statements<br />
in Brandt's recent affidavit that there<br />
was any ulterior motive in the making of<br />
these allegations.<br />
Nizer claimed that the charges against<br />
Brandt were based strictly on "statements<br />
of fact" and that his sole motive was to<br />
properly plead Paramount's cause of action<br />
against the defendants. In answer to a complaint<br />
by Milton C. Weisman, counsel for<br />
Brandt, about the background of the dispute,<br />
Judge Null commented that the court "is not<br />
interested in the background of the dispute,<br />
as there is a charge of fraud and the complaint<br />
is to be judged as it stands."<br />
BOXOFHCE : : February 14, 1948<br />
BROA D W A Y<br />
J^rthur G. Krim, president of Eagle Lion, is<br />
in New York for conferences with William<br />
J. Heineman, newly-appointed vice-president<br />
in charge of distribution, and Max E. Youngstein,<br />
director of advertising, publicity and<br />
exploitation. Biyan Foy, vice-president in<br />
charge of production, will arrive next week<br />
to join the conferences .<br />
C. Hensler.<br />
field assistant to John J. Maloney, MGM central<br />
sales manager, has an-ived from Detroit<br />
to spend a month at the home office. Herman<br />
Ripps, field assistant to Jolin P. Byrne,<br />
MGM eastern sales manager, has returned<br />
to Albany after spending several weeks at<br />
Films, is head of a syndicate negotiating- for<br />
the purchase of the Film Center Bldg. on<br />
Ninth avenue and 44th street.<br />
The Harris group wants the building both<br />
for investment pui-poses and as a headquarters<br />
for its film enterprises. These also include<br />
the recently-organized Hollywood International<br />
Production Corp. which is headed<br />
by Jacques Grinieff. Realart, U. S. Film and<br />
Magnus FUm are now located at 2 Park the home office.<br />
avenue, Hollywood International is at 729<br />
Seventh avenue.<br />
• Archer Winsten, first-string reviewer for<br />
The Film Center Bldg. has been housing the New York Post, has left for a six-week<br />
distribution, exchange and equipment com-<br />
cruise to Venzuela to gather material for a<br />
series of four industrial dociunentai-y films.<br />
Richard Watts jr., the Post di-ama critic;<br />
John Briggs, the music critic, and Vernon<br />
Rice, drama editor, will fill in for Winsten<br />
during his leave-of-absence<br />
Kopfstein. executive vice-president of Astor<br />
Pictures Corp. is on a southern trip which<br />
will take him to Atlanta. Dallas, Memphis.<br />
New Orleans and Houston. Before returning<br />
to New York in March, he will join Mrs.<br />
Kopfstein in Miami where they will celebrate<br />
their 30th wedding anniversary.<br />
Bert Sanford, Altec Lansing theatrical sales<br />
manager, has returned to New York from<br />
Cleveland, where he acted as toastmaster at<br />
the annual Shea Theatrical Enterprises managers'<br />
meeting.<br />
William F. Rodgers, MGM vice-president<br />
and general sales manager, has returned to<br />
the home office from a vacation in Miami<br />
W. Whitaker, RKO vice-president;<br />
Paul Hollister, national publicity director; S.<br />
Barret McCormick, national advertising director,<br />
and Ten-y Turner, national exploitation<br />
director, were aU Hollywood-bound from<br />
the home office this week . O. Selznick<br />
and Ernest L. Scanlon. executive vicepresident<br />
and treasurer of Vanguard Films,<br />
Inc.. and member of the board of the Selznick<br />
Releasing Oiganization, arrived in New<br />
York for a series of conferences with SRO<br />
executives.<br />
Roy Haines, Warner Bros, western division<br />
sales manager, will return to the<br />
home office February 16 following a trip to<br />
Chicago. Kansas City and Denver . . . Harry<br />
Rosenquest, Warner Bros, home office theatre<br />
department executive, also returned<br />
from a trip to Chicago and Milwaukee .<br />
Charles Smakwitz, Warner Bros, theatre ad<br />
and publicity man in the Albany zone, was<br />
in New York dm-ing the week conferring<br />
with home office executives . . . Herb Cope-<br />
Ian, in charge of Warner Bros. South American<br />
theatres, is in New York from Havana<br />
while Joseph S. Hummel, Warners' continental<br />
European manager, has arrived from<br />
Paris for a three-week stay.<br />
Edwin L. Knopf, MGM producer, and<br />
George Cukor, director, have arrived from<br />
Hollywood and will sail on the Queen Mary<br />
February 19 for London with plans to return<br />
here March 10 . . . Mitchell Rawson<br />
of MGM's publicity department and William<br />
Schneider of Donahue & Coe, have returned<br />
from the coast where they conferred with<br />
studio executives . . . Fred Zinneman, director<br />
of MGM's "The Search," has planed<br />
in from the coast and will remain here until<br />
after the film's premiere in March.<br />
William Wyler. Paramount producer-director,<br />
and his a.ssistant, Lester Koenig, have<br />
left for Hollywood after a three-week visit<br />
to see the Broadway<br />
RKO Theatres'<br />
shows . . . Louis Joffe,<br />
and his<br />
legal department,<br />
Foldes of the RKO wife, Peggy Theatres'<br />
publicity department, have left for Los Angeles<br />
and will visit LaQuinta before return-<br />
ing east . . Alan E. Freedman, president<br />
of De Luxe Laboratories, has Inc., been<br />
elected commodore of the Knickerbocker<br />
Yacht club of Port Washington, L. I.<br />
Jack Levien, news editor of Warner Pathe<br />
News, will be one of three judges to select<br />
the best newspaper picture of the year at<br />
the annual Pi-ess Photographers Ass'n contest<br />
which will be held at the Hotel Astor<br />
February 29 . . . E. K. O'Shea III, son of<br />
E. K. O'Shea II and the first grandson of<br />
E. K. "Ted" O'Shea, sales executive of Paramount,<br />
was born February 6.<br />
Italian Theatre Issues<br />
Program-Magazine<br />
NEW YORK—The Italian-language<br />
theatre.<br />
Cinema Dante, has come out with a<br />
monthly magazine which will function as a<br />
program guide for the theatre and as a promotion<br />
piece for Italian films and Italy. The<br />
title is Dante Theatre Magazine.<br />
The February issue—the first—includes an<br />
editorial asking for closer ties between the<br />
U.S. and Italy. It also contains synopses<br />
of cui-rent and coming attractions. In addition<br />
there is a summary of Italian economic<br />
affairs and international trade, plus reviews<br />
of Italian books.<br />
Sigmund Gottlober, executive secretary of<br />
the foreign language press film critics circle,<br />
is the publisher, and Henry Fischback is the<br />
editor.<br />
Sponsored Shows Assure<br />
'Great Expectations' Profit<br />
ALBANY—The Schine circuit is obtaining<br />
excellent results with the English picture,<br />
"Great Expectations," by booking it in situations<br />
where some chm-ch, school or other<br />
organization will sponsor the rim. The organization<br />
works on ticket sales, in return<br />
for a percentage. The deal is a cushion for<br />
the theatre. It has been working well in<br />
northern New York towns.<br />
In Role in 'The Moon'<br />
Walter Brennan has been cast in a supporting<br />
role in RKO's "Blood on the Moon."<br />
"Voice of Theatre Speakers"<br />
JOE HORNSTEIN has them!<br />
|ST<br />
CLASS DISTRIBUTION FOB<br />
THE ENTIRE SOUTH — thru<br />
J (JOHN) Q T5
. . Arlene<br />
. . Manager<br />
. . New<br />
. . Thea<br />
WASHINGTON<br />
•Phe Variety Club will observe Brotherhood<br />
week February 25 at the Statler hotel.<br />
Drew Pearson will be guest of honor and<br />
Louis Novins, assistant to Barney Balaban,<br />
win be the speaker.<br />
Charles Hurley, RKO salesman, is up and<br />
around again after his recent operation. He<br />
is not well enough to go on the road as yet,<br />
but well enough to greet his exhibitor friends<br />
George Nathan is the<br />
in the<br />
new manager at National Screen Service,<br />
being promoted from salesman when Arthur<br />
Jacobson resigned Sympathy to the<br />
family of James T. Powell, Chincoteague, Va.,<br />
who died February 3.<br />
Mr. and Mrs. Jack Fnichtman went to<br />
New York to attend the wedding of their<br />
niece, Irene Fruchtman .<br />
Jack<br />
Safer went to Charlottesville, Roanoke and<br />
Charlotte.<br />
Executives of Local F13 are making arrangements<br />
for two mobile units to visit<br />
Filmrow in March to take chest X-rays.<br />
Anyone interested should contact his office<br />
manager . . . Sam Mellits, Denton, Md.,<br />
exhibitor, returned from his Florida vacation<br />
. . . The Star, South Hill, Va., will open<br />
February 16, says owner Chris Geohegan.<br />
fifth time, has gone to California to visit<br />
daughter Helen, who expects a visit from<br />
the stork soon . . . Uncle Leonard Gordon<br />
came in to buy and book for his Palace,<br />
Wythe and Stuart theatres.<br />
At Paramount, shipper James Burns suffered<br />
a broken toe when a film case fell<br />
on his foot . . . Lillian Lee is thrilled with<br />
her new apartment in the Lindberg, just<br />
two blocks from the office . . . Hazel Strawderman<br />
became Mrs. Jerry Jarosik and is<br />
honeymooning in St. Louis. Chief accountant<br />
Ida Green represented Paramount at<br />
the wedding . Mancini is the<br />
mother of a baby daughter . salesman<br />
George Kelly had his car wrecked when<br />
a school bus ran into it. Fortunately, no<br />
one was hurt.<br />
Glenn Norris, 20th-Fox district manager.<br />
NEW MIRROPHONIC SOUND<br />
JOE HORNSTEIN, Inc.<br />
G30 Ninth Av New York Cily<br />
visited his Philadelphia office Tuesday . . .<br />
Sjonpathy to Mr. and Mrs. Sam Epstem,<br />
Screen Guild, in the death of Mr. Epstein's<br />
mother last Sunday . . . Mike Leventhal is<br />
readying himself for the Allied meeting to<br />
be held next week at the Statler . . .<br />
The<br />
severe cold weather we are having is hurting<br />
Mrs. Margaret Holz, wife of Emil Holz,<br />
Loew's Columbia projectionist, died in her<br />
sleep Sunday night. Death was due to a<br />
cerebral hemorrhage ... Joe Breeheen. RKO<br />
manager, went to Gloversville. N. Y., last<br />
week to confer with Schine circuit executives<br />
. . . Reminder to Variety Club ladies:<br />
Every Wednesday wUl be ladies' day at the,<br />
club, with the first Wednesday of the month<br />
resei-ved for bingo and the remaining Wednesdays<br />
to cards. Ltmcheon will be served at<br />
12:30. Reservations can be made thi-ough<br />
Mary Nathan or Ann Bord.<br />
Al Benson and Glenn Norris were in charge<br />
of arrangements for the Valentine day party<br />
held in the clubrooms Satui'day to an overflowing<br />
crowd. John Broumas was in charge<br />
of the entertainment. The party replaced the<br />
annual Valentine day luncheon, which had<br />
been held since the inception of Variety.<br />
Many valuable door prizes were distributed<br />
and guests enjoyed dancing to the tune of<br />
Morgan Baer's music.<br />
News of the Warner club bowling league:<br />
The Sheridan team took one from the Savoy,<br />
but the Savoy bounced back in the second.<br />
The Ambassador divided a pair with the<br />
Pemi. The Metropolitan split with the Calvert.<br />
The Kennedy joined the Ambassador<br />
and Metropolitan in vying for second place<br />
by twice whipping the Tivoli. In a crucial<br />
battle for both teams, the York broke even<br />
with the Avenue Grand. The Takoma, by<br />
walking over the Beverly twice, started back<br />
up in the pin parade. Earl Yates checked<br />
back afer a month's absence from the Local<br />
Office team and guided the team to a double<br />
win over the Silver. Still short two men,"T>he<br />
Warner managed to take one from the Central.<br />
Winslow had two 106 games for the Seco<br />
and Dronenburg had a 106 for the Apollo-<br />
Home. Each team took one. The Colony split<br />
with Uptown.<br />
Max Stepkin, formerly with Kay Film Co.,<br />
is now connected with Theatre Consultants,<br />
Inc., and the McCarthy Decorating Co. . . .<br />
Paramount tradescreened four features this<br />
week, "Caged Pui-j'" and "Mr. Reckless"<br />
Thm'sday and "Speed to Spare" and "The<br />
Big Clock" Pi-iday.<br />
More Warner items: A. Julian Brylawski<br />
of Realty has a new secretary, Annette<br />
Umansky . Suit resigned to await an<br />
infant, expected in March . . . Sid Zins of<br />
Columbia has been in working on "The<br />
Swordsman" . . . Excitement reigned in the<br />
lobby of the Warner Theatre when two turtledoves,<br />
used in a "Voice of the Turtle"<br />
display, displayed the tm'tledove equivalent<br />
of planned parenthood by the production of<br />
an egg. Although the first was broken in the<br />
excitement ithe new parents were caught<br />
with their nest down), the usherettes are<br />
confidently awaiting the aiTival of another<br />
ornithological blessed event.<br />
Louis A. Blundon, 84-year-old tavern keeper,<br />
saw his first motion pictvu-e the other evening.<br />
After enjoying "My Wild Irish Rose,"<br />
Blundon is quoted as saying he'd like to go<br />
again some time.<br />
20th-Fox Seeks Permit<br />
For Video Station<br />
WASHINGTON—Twentieth Century-Fox<br />
has applied to the FCC for a construction<br />
permit for a new television station in Boston.<br />
The company is expected to file additional<br />
applications. If the FCC grants the application,<br />
20th-Fox will be the second major film<br />
company to operate a television station.<br />
Paramount was the first.<br />
Paramount also has applied for a Boston<br />
Bill Crockett, Virginia Beach, Va., spent<br />
station through its subsidiary. New England<br />
several days in town attending the supreme Valentine's day birthday greetings to Irvm Theatres. To date three out of five television<br />
channels set aside by the FCC for<br />
court hearings . . . Mr. and Mrs. W. Stradley<br />
were in to buy and book for the new<br />
Hackerman, Joseph Fisher and Hariy Brown<br />
. Chief Barker Frank Boucher sent out a Boston have been assigned. The 20th-Fox<br />
theatre they are opening in Cecilton, Md.. complete letter outlining arrangements for<br />
application for a construction permit makes<br />
February 20. House seats 300 and was formerly<br />
a school building . . . Ray Gingell, in Miami Beach April 12-17.<br />
maining two channels in that city.<br />
the national convention which will be held<br />
a total of nine applicants vying for the re-<br />
Hiser Theatre, Bethesda, Md., recently underwent<br />
surgery for the removal of a<br />
Warner Theatres Items: Charles Mac- Whether Paramount will be permitted to<br />
cyst<br />
on his eyelid . . . Gus Eyssell, managing Gowan, head of the contract department, bid for a construction permit in Boston will<br />
returned from Florida. Neal Coogan, who be determined by the FCC after March 1.<br />
director Radio City Music Hall, was reported<br />
to have been seen in Washington<br />
held down the desk while MacGowan was On that day the FCC will hold hearings in<br />
sunning and surfing, returns to the New Washington on Paramounfs right to apply<br />
Sunday.<br />
York office . . . Max Miller of Eagle Lion for the Boston station and for an additional<br />
The Julian Gordons, Newport News. Va.,<br />
has been working with the advertising and station to be built in Dallas by Interstate<br />
publicity department on "T-Men" . . . Cecilia circuit.<br />
are the parents of a son, Richard Scott,<br />
toorn January 28 . . . Carlyn Gordon<br />
Brown joined the advertising and publicity<br />
Wasserman<br />
is the mother of a daughter, Marcla . . .<br />
An FCC ruling limits the number of stations<br />
that may be owned by one company<br />
staff . . . Frank La Falce, chief of the adpub<br />
department, was at home with a severe<br />
Mrs. Bertha Gordon, grandmother for the<br />
to five. Paramount operates a Los Angeles<br />
cold.<br />
station through its wholly-owned subsidiary,<br />
Television Productions, and a Chicago station<br />
through Balaban & Katz. Allen B. Du<br />
Mont Laboratories, a Paramount affiliate,<br />
operates three stations in New York, Pittsburgh<br />
and Washington.<br />
Twentieth-Fox originally applied for a construction<br />
permit in Boston in 1945, but withdrew<br />
its application when the FCC turned<br />
down the CBS appeal for setting aside channels<br />
for color television.<br />
Bill Would Prohibit Sale<br />
Of Unwrapped Candy<br />
ALBANY—A bill prohibiting the sale of<br />
loose confections or candy bars, at prices<br />
from five to ten cents, unless they are<br />
wrapped in paper or cellophane has been<br />
introduced by Assemblyman Richard H.<br />
Knauf, Binghamton Republican. The measure<br />
exempts maple syrup and maple sugar<br />
products.<br />
Rooney in 'Monkey on Stick'<br />
The next Mickey Rooney starrer, "Monkey<br />
on a Stick," will be produced by Al Lichtman<br />
for Metro.<br />
BOXOFFICE :: February 14, 1948
lii-'<br />
' giveaway<br />
. .<br />
Variety Club io Have<br />
Permanent Charity<br />
WASHINGTON—The Washington Variety<br />
Club is planning to set up a $10,000 fund for<br />
support of a permanent charity, A. E. Lichtman,<br />
1947 welfare committee chairman, disclosed<br />
in his annual report.<br />
In addition to setting aside $10,000 for<br />
this purpose in the coming year, the club<br />
will pay $10,400 as its final installment on a<br />
$31,200 pledge to the Children's hospital,<br />
Lichtman said, and will supply Garfield hospital<br />
with two resuscitators for its maternity<br />
ward.<br />
Vincent Dougherty, former chief barker,<br />
heads a new women's committee in charge<br />
of special activities. This group, of which<br />
Mrs. George Nathan and Mrs. Ned Bord are<br />
co-chairmen, helped in the March of Dimes<br />
campaign and will lend its support to various<br />
other welfare efforts. Members are Mmes.<br />
Al Benson, J. B. Brecheen, J. C. Brown, Jack<br />
Bryson, E. A. Cafritz, Harry Cohen, Clark<br />
Davis, George Dorsey, Cabot Feldman, Jack<br />
Foxe, Howard de Franceaux. Jack Fruchtman,<br />
Morton Gerber. Nathan Golden. William<br />
Hoyle, Arthur Jacobson, Joseph Kronman.<br />
Ben Lust, Gus Lynch. William Michalson,<br />
Herman Paris. Philip Peyser, Harry Racoosin,<br />
Fred Rohrs. Sam Roth. Herb Sachs. James<br />
Sandford, Allen Satui-n, Milford Schwartz,<br />
Maurice Solomon, Fi-ank Boucher. Charles<br />
Stofberg, Hirsh de La Viez and Sara S. Young.<br />
Largest item in last year's welfare disbursements,<br />
Lichtman's report showed, was<br />
$10,400 to the Children's hospital building<br />
fund. For the dedication of 15 rooms at Children's<br />
hospital as memorials to deceased<br />
barkers the club paid $5,040. Other contributions<br />
included $5,000 for screenings for shutins<br />
at hospitals and other institutions: $2,500<br />
for the glaucoma clinic; $2,000 for the Junior<br />
Police and Citizens corps: $1,800 fof which<br />
$250 was later returnedi for the veterans<br />
housing center: $2,484.44 for the aid of needy<br />
members and funeral expenses: $1,200 for the<br />
Community Chest: $1,000 for the Ladies of<br />
Charity milk fund: $500 for the eye and dental<br />
RKO Uses 'Old Sod' Stunt<br />
For 'Wild Irish Rose'<br />
NEW YORK—RKO Theatres publicity<br />
department<br />
highlighted a "Bit of Old Sod"<br />
in its campaign for "My Wild Irish<br />
JS<br />
bS I<br />
Rose" at all theatres in the metropolitan<br />
ii area and Westchester. The idea w^as to fly<br />
100 pounds of real sod from Ireland to AmeruS;<br />
ica so that each RKO theatre could distribute<br />
a "bit of old sod" to the first 500<br />
patrons coming to see the picture on opening<br />
day.<br />
Pan-American World Airways, which flies<br />
the route from Shannon, Ireland, to New<br />
York, agreed to transport, free of charge, the<br />
U.S. 75% Tax Stand Aids All Industry,<br />
Johnston Explains to Radio Audience<br />
NEW YORK—In refusing to accept the<br />
75 per cent British film tax, the motion pictui-e<br />
industry is fighting the possibility of<br />
similar taxation for all American industries,<br />
Eric Johnston, MPAA president, told radio<br />
listeners Wednesday (11 1. Johnston discussed<br />
the British levy and other industry problems<br />
on the Martha Deane program over<br />
Station WOR.<br />
It was the first time a top MPAA executive<br />
has frankly discussed these matters<br />
over the air. The Martha Deane program<br />
is popular with housewives.<br />
He declared that the British ad valorem<br />
tax "completely nullifies" reciprocal trade<br />
agreements reached at the Geneva Trade<br />
Conference and at the current Havana conference.<br />
You can't talk about lower tariffs<br />
and enforce a completely new form of taxation<br />
that never has been tried before, Johnston<br />
asserted. He explained that it would<br />
cost an average major company releasing<br />
35-40 pictures annually in Britain between<br />
$15,000,000 and $18,000,000 paid in advance<br />
to have the pictures shown in Britain under<br />
the 75 per cent levy.<br />
is<br />
Johnston said that the U.S. film industry<br />
"completely sympathetic" with the British<br />
dollar saving program and is ready to sit<br />
down and work out a program to help the<br />
country.<br />
The MPAA president also discussed the<br />
recent 50 per cent salary cuts for top executives<br />
at Samuel Goldwj-n Pi-oductions. He<br />
declared the salary slash came indirectly as<br />
a result of the British tax, which has spotlighted<br />
a needed reduction of production<br />
costs.<br />
Concerning message films, Johnston made<br />
it clear that U.S. films carry the ideals of<br />
100 pounds of sod taken from the banks of<br />
clinic at the Home of Incurables: $500 for<br />
the Merrick Boys camp: $500 for the Damon the River Shannon. A delegation of public<br />
Runyon Memorial cancer fund: $343.40 for officials of Irish extraction, civic leaders and<br />
hospital and doctor bills of John Variety; representatives of Irish societies went down<br />
to LaGuardia airport and photographers, reporters<br />
$289.77 for the Red Cross room at Walter<br />
Reed hospital: $200 for the National Conference<br />
and Warner-Pathe newsreel camera-<br />
of Christians and Jews: $175 for the man were also on hand to greet the incoming<br />
Red Cross: $150 for the Gallinger hospital<br />
plane. After being properly sterilized by<br />
the Bureau of Entomology and Plant Quar-<br />
children's party: $145.82 for streptomycin<br />
for a young lady at Will Rogers Memorial<br />
hospital, and $75 for transportation for a boy<br />
to Father Flanagan's Boys Town.<br />
antine, the sod was divided among all the<br />
RKO theatres where it was put in souvenir<br />
envelopes caiTying the following message:<br />
"Keep This for Good Luck ... A Bit of the<br />
Old Sod from the Banks of the River Shannon<br />
Where Grows 'My Wild Irish Rose' .<br />
FlowTi Directly to You by Pan-American<br />
Airways, Compliments of RKO Theatres."<br />
A souvenir envelope was also sent to motion<br />
picture editors and columnists and to<br />
radio commentators who gave the stimt airwaves<br />
"breaks." Other angles in the "Rose"<br />
campaign, under the direction of Harry Mandel,<br />
national director of advertising and publicity,<br />
were: a special singing trailer, singing<br />
contests at most theatre, a song contest<br />
asking<br />
readers of the Home News and BrookljTi<br />
Eagle to send in lists of songs with the word<br />
"Rose" in the title and a different Irish name<br />
listed in theatre lobbies each day with persons<br />
of the same name admitted free of<br />
charge, if supplying proof.<br />
American freedom overseas. He predicted<br />
more realistic films will come out of Hollywood.<br />
On television, Johnston said it will "stimulate<br />
the motion picture industry." He also<br />
reviewed the MPAA "Nebraska Plan" tor<br />
teaching school teachers how to use visual<br />
aids. He predicted all well-nin schools will<br />
be using visual aids in 20 years.<br />
Johnston also explained the value of selfregulation<br />
over arbitrary censorship. He said<br />
the un-American activities committee investigation<br />
will not stop producers from making<br />
films with controversial themes.<br />
Allport Off to England;<br />
No Tax Settlement Seen<br />
NEW YORK—Fayette W. AUport, MPAA<br />
representative in London, left for England<br />
on the Queen Elizabeth Wednesday ill) after<br />
several weeks of conferences here with film<br />
industry executives and state department officials.<br />
Allport's visit here is not expected to alter<br />
the present impasse on the 75 per cent British<br />
film tax.<br />
In London, Sir Stafford Cripps, chancellor<br />
of the exchequer, reported that U.S. film<br />
remittances from Britain during 1947 totaled<br />
$52,000,000. compared to $68,000,000 during<br />
1946.<br />
Frank McCarthy, MPAA representative in<br />
France, who arrived here with Allport, will<br />
return to his post in a few days.<br />
LONDON—The general council of Cinematograph<br />
Exhibitors Ass'n is "earnestly entreating"<br />
the labor government to end the 75<br />
per cent tax impasse as the American film<br />
supply nears exhaustion.<br />
Officers Named by Schine<br />
Radio Station in Albany<br />
ALBANY — Oi-ganlzatlon by the Sohine<br />
theatre interests of the Patroon Broadcasting<br />
CoiTD. was completed here with the election<br />
of officers. The corporation will operate<br />
WPTR, a 10.000-watt station, with studios in<br />
the mezzanine of the Schine-owned Ten Eyck.<br />
The new owners hope to be in operation by<br />
spring. Officers are J. Myer Schine, president:<br />
Harold W. Blodgett. Schenectady lawyer<br />
and official of WBCA in that city, vicepresident:<br />
Louis W. Schine. secretaiy; Willard<br />
S. McKay, general counsel for the Schine<br />
companies, treasurer, and John May. treasurer<br />
of the Schine circuit and affUiates,<br />
member of the board of directors. Leonard<br />
W. Asche, manager of WBCA, is general<br />
manager. WPTR will not have a network<br />
connection, according to present indications.<br />
Variety Seeks $40,000<br />
BALTIMORE—In cooperation with radio<br />
station WCBN. the Baltimore Variety Club<br />
is sponsoring a contest styled after the recent<br />
Miss Hush contest with the hope of raising<br />
$40,000 to keep the Police Boys clubs operating<br />
during the coming summer.<br />
BOXOFTICE : : February 14, 1948<br />
49
. . Ray<br />
.<br />
.<br />
. . "The<br />
jj;<br />
AT ALBANY DINNER-The Albany Variety Club gave a dinner for Neil Hellman,<br />
retiring chief barker, recently. At the head table sho. above =-;• ^" t^^"^^^''^^^. ^^^^•<br />
Charles A. Smak«itz. Mrs. C. J. Latta and her husband,
I Realart<br />
. . . Morris<br />
. . George<br />
. . New<br />
. . Jack<br />
. . Warren<br />
. . New<br />
. . "Leo<br />
. .<br />
. . . Sam<br />
. . Mr.<br />
f<br />
'<br />
Jack Schlaifer Goes B A L T I M O R E<br />
To New EL Position<br />
NEW YORK— Jack Schlaifer. veteran distribution<br />
executive, has been named to the<br />
newly created post of<br />
assistant to William J.<br />
^K \ dent in chai-ge of dis-<br />
JT. Heineman. vice-presi-<br />
^^E^ I tribution for Eagle<br />
^^Hb^ 49 Lion. Schlaifer will<br />
*~<br />
^^^^^ work with Heineman<br />
^^|»^|^_\^<br />
in the over-all opera-<br />
^^^P^K^*J^| tion of the distribu-<br />
^^^H|^^^^H<br />
organization.<br />
^^^^^V^^H<br />
^^^^^^^^J^H<br />
Schlaifer entered the<br />
film business when he<br />
B^HIHMB joined Warners' Minneapolis<br />
exchange in<br />
Jack Schlaifer 1912. in 1915 he became<br />
Seattle exchange manager for Universal,<br />
later resigning to manage the Unicorn<br />
exchange in Chicago. In 1919 Schlaifer rejoined<br />
Universal as Seattle exchange manager,<br />
subsequently becoming, in turn, western<br />
division manager, western sales manager<br />
and general manager of theatre operations.<br />
From 1928 until 1932 he was assistant<br />
general sales manager of United Artists, and<br />
from 1932 to 1934 he was general sales manager<br />
for Universal. In 1934 he rejoined United<br />
Artists as western sales manager, being promoted<br />
to the rank of vice-president in 1941.<br />
In 1941 Schlaifer resigned from United<br />
Artists to become vice-president of Edward<br />
Small Productions, from which position he<br />
resigned in 1943 to join 20th-Fox as central<br />
sales manager. He resigned from 20th-Fox<br />
in 1945 to join AUied Artists-Monogram,<br />
where he served for two years as director of<br />
sales.<br />
Expand Cinecolor Board<br />
From 7 to 9 Members<br />
HOLLYWOOD — Expansion of Cinecolor's<br />
board of directors from seven to nine members<br />
was voted by stockholders at the color<br />
firm's annual meeting, over which A. Pam<br />
Blumenthal. board chainnan, presided. Directors<br />
reelected to serve imtil the next annual<br />
meeting were Blumenthal, WiUiam T.<br />
Crespinel, Alan M. Gundelfinger, Graham L.<br />
Sterling jr., C. Kenneth Baxter, Joseph J.<br />
Rathert and John D. Kerr. Chosen to fill<br />
the two newly created vacancies on the board<br />
were Joseph Bemhard, president of Film<br />
Classics, and Karl Herzog, treasurer of FC<br />
and Cinecolor.<br />
Stockholders voiced approval of Cinecolor's<br />
management and progress dtu'ing the year<br />
and okayed contracts for the sale and issuance<br />
of 40.000 shares of common stock, with<br />
Blumenthal to piu-chase 15,000 shares: Crespinal,<br />
10,000: Gundelfinger. 10.000. and Herzog,<br />
5.000.<br />
Film Classics Reissues<br />
U Westerns, Serials<br />
NEW YORK—Film Classics, Inc.. has acquired<br />
24 westerns and four serials from<br />
for reissue. The westerns are: Ten<br />
Johnny Mack Brown pictures, eight Ken<br />
Maynard films and six Bob Baker pictures,<br />
all originally released by Universal. The<br />
serials are "Riders of Death 'Valley." "Gang<br />
Busters," "Junior G-Men" and "Oregon Trail,"<br />
also released by Universal.<br />
^Jilton Berle made a personal appearance<br />
before the greate.st turnout in Advertising<br />
club history when he came here to emcee<br />
the club's banquet . O'Hara, manager<br />
of the Alvin Theatre in New York, in<br />
town to catch "Mr. Roberts," Henry Fonda's<br />
new show, prior to its opening in his theatre<br />
in New York. It was a complete sellout here<br />
and has a reported advance sale of $200,000<br />
for New York.<br />
Joe linger, general sales manager of United<br />
Artists, spent some time here with Mark<br />
Silver, district manager, and Jerry Price,<br />
branch manager , Bryan is the new<br />
Paramount representative for the Baltimore<br />
territory, transferred here from "Virginia . , .<br />
Tom Baldridge, MGM exploiteer, was in town<br />
and working on one of the first test dates<br />
for "Three Daring Daughters" at Loew's Century.<br />
Joe Young, new UA representative for the<br />
eastern shore and western Maryland, transferred<br />
from Philadelphia, replacing Clayton<br />
Bond, who goes to Philadelphia, with Mike<br />
Siegel going to the Clinch valley territory in<br />
Virginia . Nabhanson is the new<br />
manager at National Screen . . . Izzy Rappaport<br />
of the Rappaport Theatres left for a<br />
Florida vacation. He expects to be gone about<br />
a month.<br />
.<br />
.<br />
Mrs. Sam SoUz is getting ready for a trip<br />
Oletsky and family were in Philadelphia<br />
for the weekend student<br />
assistant at Loew's Parkway is Mrs. Jean<br />
Decker relief cashier at the Century<br />
is Hannah M. Terry.<br />
The Stanley held a contest in conjunction<br />
with the Baltimore News-Post, offering a twoweek<br />
vacation in New York to the couple who<br />
wrote the most interesting letter about how<br />
they met on a blind date and got married,<br />
exploitation for "'Voice of the Turtle" .<br />
Morris Mechanic. New Theatre, entertained<br />
Bert Lahr and cast of the .show "Biu-lesque"<br />
at the Belvedere hotel.<br />
Kay Reinholdt, 'Valencia Theatre cashier,<br />
slipped on the ice coming to work and was<br />
incapacitated for four days . Lyon,"<br />
weekly column being written for "Playboy,"<br />
is the nom de plume of Bill Saxton, Loew<br />
city manager . . . Joe Katz, National Screen,<br />
was in from New York to inspect the territory.<br />
Barry Goldman is leaving for a few days<br />
for Philadelphia ... Joe Waldman is booking<br />
for the Edgemere Theatre . . . Bill MichaeLson,<br />
20th-Fox, was in town working on<br />
"Gentleman's Agreement" at the New Theatre<br />
. . . Seen at the Joe Louis-Leo Matricciani<br />
exhibition fight: Bill Saxton with Joe<br />
Weinstein and Merle Fox of the Fox Advertising<br />
Agency: Julius Goodman. Ideal: Cy<br />
Waldman, New Albert; Morris Oletsky and<br />
Barry Goldman, and Nick Weems with Rodger<br />
Pippen, sports editor of Baltimore News-Post<br />
, . . Irvin Grant of the Dunbar and Rio has<br />
gone to Florida.<br />
Variety Club notes: The club has installed<br />
a new hot food bar, serving hot sandwiches<br />
Saturday and. Tuesday nights, catered by<br />
Earl . and Mrs. Fred Sapperstein,<br />
entertaining Mr. and Mrs. Will Esinger. He's<br />
the creator of the comic strip "The Spirit"<br />
Tabor, Jake Flax and Monte Hale,<br />
Republic western star, having a good time,<br />
with Monte entertaining the members by<br />
playing his "gitar" and singing .<br />
, . It's estimated<br />
that, quoting Monte, "We played to<br />
about 25,000 kids today," and Sam Tabor<br />
looked it.<br />
Bert Clastcr brought up the Hippodrome<br />
stage show and it was excellent . . . Mr. and<br />
Mrs. Jack Sidney were called out, just as<br />
things were going well, by a fire that occurred<br />
in their apartment. The last time it<br />
was a flood ... 'Vic Rubin and his Mrs.<br />
having a gay time, with Vic demonstrating<br />
how well he could get along without his cane.<br />
EL Sets Releasing Deal<br />
With Mexican Circuit<br />
NEW YORK—Eagle Lion has closed a<br />
Mexican distribution-exhibition deal with<br />
Manuel J. Peon, head of Espectaculos de<br />
Yucatan, which owns and operates a circuit<br />
of 119 theatres in the states of Yucatan, Campeche<br />
and Tabasco and the territory of<br />
Quintana Roo, according to Sam L. Seidelman.<br />
EL foreign chief.<br />
Tlie deal assures EL preferred playing time<br />
for its own Hollywood product and the J.<br />
Ar-thur Rank productions released by EL<br />
in Latin America. The Mexican company<br />
will also act as sub-distributor for both the<br />
Hollywood product and the Rank<br />
HANDY SUBSCRIPTION ORDER FORM<br />
BOXOFTICE:<br />
Please enter my subscription to BOXOFTICE. 52 issues per year (13 of which contain<br />
The MODERN THEATRE Section), including the NEW BOXOFFICE PICTURE<br />
GUIDE. DATE & RECORD BOOK.<br />
D S2.00 FOR 1 YEAR D 53.50 FOR 2 YEARS D $5.00 FOR 3 TERRS<br />
n Remittance Enclosed Send Invoice<br />
STREET ADDRESS<br />
TOWN<br />
STATE..<br />
BOXOFHCE : : Februajy 14, 1948<br />
50-A
''<br />
I<br />
'<br />
'<br />
N. y. Realty Values Upped<br />
To $17,684,240^21<br />
NEW YORK—The assessed valuation of<br />
New York City real estate has been increased<br />
to $17,684,240,921. or a rise of $745,775,468 over<br />
1947, This 1948-49 estimated valuation is the<br />
highest placed on local property since 1933,<br />
when real estate was listed in the tax books<br />
at $18,457,005,258.<br />
Theatre owners, holders of film industry<br />
property along with the rest of New York<br />
realty holders will have $25,000,000 added to<br />
their tax bills beginning July 1. if these valuations<br />
are upheld by the tax commission.<br />
Deadline for filing complaints is March 15.<br />
The 4'L' per cent increase in assessments<br />
for the five boroughs represents "accrued<br />
value" of current holdings rather than an<br />
increase due to new building, according to<br />
the report submitted by Harry B. Chambers,<br />
president of the tax commission, to Mayor<br />
O'Dwyer.<br />
There have been, however, several significant<br />
additions, including the new Universal<br />
Pictures building on Park avenue and 57th<br />
street. This building has been assessed at<br />
$9,000,000, the same valuation given to the<br />
new Esso building in Rockefeller center.<br />
All other buildings in Rockefeller center<br />
have been assessed at $100,000,000, an increase<br />
of $2,000,000 over 1947.<br />
The most valuable single piece of property<br />
in the city is still the Empire State building,<br />
which has been assessed at $34,500,000. or<br />
$1,500,000 more than in 1947.<br />
Religious Heads Protest<br />
'Iron Curtain' Release<br />
NEW YORK—Continuing his campaign to<br />
have 20th-Fox withdraw "The Iron Curtain"<br />
from release. Rev, William Howard Melish,<br />
chairman of the National Council of American-Soviet<br />
Friendship, has sent Spyros P.<br />
Skouras, 20th-Fox president, a statement listing<br />
more than 100 prominent Americans who<br />
have denounced the film as "war propaganda."<br />
The statement pointed out that "fear, suspicion<br />
and hatred are the tools with which<br />
Hitler and Goebels famied the flame of<br />
World War II. 'The Iron Curtain' can only<br />
increase the atmosphere of hysteria leading<br />
us down the road to war."<br />
Three Protestant bishops, the Right Rev.<br />
W. Moulton of the Protestant Episcopal<br />
church, Salt Lake City; the Right Rev.<br />
Edward L. Parsons, retired bishop of the<br />
Protestant Episcopal church, San Francisco,<br />
and the Right Rev. John Moore Walker, Protestant<br />
Episcopal bishop of Atlanta, were<br />
among the 30 religious leaders who signed the<br />
statement. Other signers were; Elmer A.<br />
Benson, former governor of Minnesota; Dr.<br />
Frank Aydelotte of the Institute for Advanced<br />
Study. Princeton university; Kenneth<br />
Leslie, editor of The Protestant; Hon. James<br />
E. Wolfe, justice of the supreme court of<br />
Utah; Prof. Clyde R. Miller of Teachers college.<br />
Columbia university; Rockwell Kent,<br />
Earl Robinson and Michael J. Quill, president.<br />
Transport Workers Union of America.<br />
"The Iron Curtain," starring Dana Andrews<br />
and Gene Tierney, is still tentatively scheduled<br />
for May release, according to 20th-Pox<br />
executives.<br />
Assessed Valuations of<br />
New York First Runs<br />
Asto<br />
1 1<br />
Capitol<br />
1<br />
Globe<br />
LoeA s Stat' t I L M Lj<br />
''5<br />
Ma, fair 1 GbU<br />
Palac- 1 350 000<br />
Paramount U 100 000<br />
Radio City 1/ i d as<br />
cart cf er it) 100 000 000<br />
Rialt<br />
000 POO<br />
1 Riv 47S noo<br />
Rov,<br />
1S7SPI0<br />
c,,a'<br />
on onr<br />
Vict<br />
"°5<br />
r J noo<br />
V/inter Garden ^ 210 000<br />
Important theatrical holdings outside of<br />
Manhattan:<br />
The Bronx<br />
Loew's Paradise $1 ,550,000<br />
Brooklyn<br />
Fox $3,450,000<br />
Loew's Metropolitan 1,050,000<br />
Paramount 3,780,000<br />
RKO Albee 1,900,000<br />
""°^<br />
Merrick<br />
$1,085,000<br />
Loew Valencia 1,175,000<br />
Stolen Island<br />
(Fabian Theatres)<br />
Paramount $340,000<br />
Rite 207,000<br />
St George .i - 585.000<br />
Literary Figures Judge<br />
Film for Review Board<br />
NEW YORK—The committee on exceptional<br />
capital films of the National Board of<br />
Review invited outstanding figures in the literai-y<br />
and stage field to aid the board in its<br />
discussions for a rating of the French film,<br />
"The Raven."<br />
Among those invited to help the judges<br />
were: Henry R. and Mrs. Luce. Joseph<br />
Bai-nes. John Hersey. Dorothy Thompson.<br />
John Gunther, William L. Shirer. Marcia<br />
Davenport, Lillian Hellman, Elia Kazan,<br />
Clifton Padiman, John Garfield, Madeleine<br />
Carroll, Robert Flaherty, Anne O'Hare Mc-<br />
Cormick, Katharine Cornell and Ted and<br />
Mrs. Thackery.<br />
"The Raven." which is being distributed<br />
in the U.S. by Westport International, will<br />
open at the Avenue Playhouse early in March.<br />
Nu-Screen Corp. Marks<br />
Its First Anniversary<br />
NEW YORK—Nu-Screen Corp., which cglebrates<br />
its first anniversary in February .Tiow<br />
has installations in both circuit and independent<br />
theatres which have projection<br />
angles from five to 28 degrees, according to<br />
Herman Gluckman, president, Nu-Screen installed<br />
its first screen in the Park Avenue in<br />
February 1947, followed by installations in<br />
the Winter Garden and Astor, on Broadway,<br />
and the Fabian St, George and Lane.<br />
Si Fabian, president of Fabian Theatres,<br />
has ordered ten more Nu-Screens which, he<br />
says, eliminate distortion and "will improve<br />
our projection and also give us a selling point<br />
as the latest and newest improvement in film<br />
projection."<br />
BUFFALO<br />
•The Outlaw" has gone into t'ne Erlanger<br />
here at popular prices . . . Dewey Michaels<br />
put two Frankenstein pictures In his<br />
dowaitown Mercury . , . "Bambi" is playing<br />
again at the 20th Century.<br />
A 810,000 damage action against the Lafayette<br />
Theatre was tossed out of supreme court,<br />
Angeline Antolina, 888 Pi-ospect Ave., failed<br />
to show that the theatre was responsible for<br />
injuries she suffered in a fall on stairs in<br />
the balcony during September 1944.<br />
Buffalo is one of 100 American cities in<br />
which counterparts of the "Dream House,"<br />
which appears in the forthcoming Selznick<br />
film. "Mr. Blandings Builds His Dream<br />
House," will be constructed. The house will<br />
be built here by the Genrich Construction<br />
Co. It will be completed by early spring.<br />
J. N. Adam & Co. will furnish it. SRO selected<br />
the contractors and stores which will<br />
build and furnish the house.<br />
Theatres 'Out of Bounds'<br />
During Lenten Season<br />
ALBANY—Motion pictures and other forms<br />
of entertainment were placed "out of bounds"<br />
for Lent in Bishop Edmund F. Gibbon's letter<br />
on regulations for Lent read Sunday in<br />
Albany Catholic churches. Bishop Gibbon<br />
wrote: "There should be no parish entertainments.<br />
Such diversions as suppers, card parties,<br />
dances and theatres are contrary to the<br />
spirit of the penitential season and will be<br />
shunned by all devout Catholics."<br />
The Rev. John J. Gaffigan. pastor of<br />
Sacred Heart church, told his parishoners,<br />
"Such things as movies and theatres are<br />
not to be attended by Catholics during Lent."<br />
'T-Men' High in Baltimore T<br />
As Weather Stays Cold<br />
BALTIMORE—Three of six first nms were<br />
above average in a cold week here. They were<br />
"Cass Timberlane" at the Century in its<br />
second week. "T-Men" plus stage show at the<br />
Hippodrome in its first week, and "The Voice<br />
of the Turtle" in its first period at the<br />
Stanley. Snow fliu'ries and near-zero temperatures<br />
kept the less hardy at home.<br />
(Average Is 100)<br />
Century—Cass Timberlane (MGM), 2nd wk 115<br />
Hippodrome—T-Men (EL), plus stage show 120<br />
Keith's—A Woman's Vengeance (U-I) 75<br />
Mayfair—Pittsburgh (Realart), reissue 70<br />
New—You Were Meant for Me (20th-Fox) 90<br />
Stanley—The Voice of the Turtle (WB) 110<br />
Town—Night Song (RKO), 2Tid wk 85<br />
National Review Board<br />
Honors Two Pictures<br />
NEW YORK—"Call Northside 777" (20th-<br />
Foxi and "The Naked City" lU-H have been<br />
given starred selected features rating, the top f"<br />
honor of the National Board of Review, in the )<br />
weekly guide to selected pictures.<br />
Selected features rating has been awarded<br />
to "If You Kiiew Susie" (RKOi, "My Girl<br />
Tisa" iWB), "The Pearl" iRKO), "Three Daring<br />
Daughters" iMGMi, "Saigon" (Parai and<br />
"The 'Voice of the Turtle" (WBi.<br />
Short subjects given special mention are:<br />
"Ain't Nature Grand" (Para) and "Operation<br />
White Tower" and "Racing Days" (RKO).<br />
SO-B BOXOFFICE :: February 14, 1948
: February<br />
W. A. Scully Heads<br />
Fellerman and Leo Greenfield. New York;<br />
George E. Schwartz. Joseph Leon, William<br />
J. Doyle, John J. Scully jr. and Maurice<br />
Gold, Philadelphia; F. J. Guehl, Maurice<br />
Silverberg, Carl Reardon, Milton Ripp and<br />
P. C. Quiter. Pittsburgh; H. J. Martin. W.<br />
Vincent Dougherty. Walter E. Davis and<br />
Barney Frank, Washington, and A. W. Perrv<br />
and M. Isman, Canada.<br />
Schedule 28 Opening Runs<br />
For The Bishop's Wife'<br />
NEW YORK—RKO has set 28 first run<br />
dates for "The Bishop's Wife," Samuel Goldwyn<br />
production. The pictui'e has opened at<br />
the Fulton Tlieatre, Pittsburgh; Karlton,<br />
Philadelphia, and Riverside. Milwaukee.<br />
Other dates include the Century, Buffalo.<br />
February 19; Allen. Cleveland. February 18;<br />
Pan. Minneapolis. February 19: Keith's. Wasliington.<br />
February 25: Town, Baltimore. February<br />
25; Orpheum. Kansas City. February<br />
25; Orpheum. St. Paul. February 26: Orpheum.<br />
New Orleans, Albee, Providence,<br />
Brandeis, Omaha, State. New Brunswick, Lincoln,<br />
Ti-enton, March 3: Albee, Cincinnati,<br />
Keith's, Dayton, OiiJheum. Des Moines,<br />
Palace, Rochester. Keith's, Syracu.se, March 4;<br />
Virginia, Champaign, March 10: Palace. Columbus,<br />
Iowa. Cedar Rapids. Oi-pheum, Davenport.<br />
Orpheum. Waterloo, Orpheum, Sioux<br />
City, March 11; Keith's, Lowell, March 24,<br />
and Orpheum, Denver, April 14.<br />
Audience Survey Ready<br />
For Industry Heads<br />
NEW YORK— Eliott<br />
Odell of Fawcett Publications,<br />
Harold Dawson of Dell Publications<br />
and Herb Drake of Macfadden Publications<br />
have left for Hollywood to present industry<br />
leaders with the results of a two-year survey<br />
just completed by the newly formed Association<br />
of Screen Magazine Publishers, Inc.<br />
The survey, which is titled Boffo, reveals<br />
facts and figures concerning moviegoing and<br />
theatre-reading habits in the United States,<br />
according to the association. In addition to<br />
the three publication companies mentioned.<br />
the association also represents Hillman Publications,<br />
Hunter Screen Unit and Ideal Publications.<br />
Hears Films Talk<br />
And That's Enough<br />
St. Johnsbury, 'Vt. — Hem-y Placey,<br />
UI Regional Meet<br />
NEW YORK—William A. Scully, vice-<br />
70-year-old woodchopper from the<br />
sparsely settled North Danville president and general sales manager of Universal-International,<br />
section,<br />
first picture.<br />
recently saw his talking<br />
is presiding at the last<br />
"My neighbors told me the pictures<br />
of the company's four regional sales meetings,<br />
open the<br />
which scheduled to at talked nowadays," he told Manager Andrew<br />
is<br />
Waldorf-Astoria hotel Sunday (15 1. The<br />
Tegu as he entered the Star The-<br />
atre. "I<br />
meeting will run through February just want 18.<br />
to see for myself."<br />
Fifteen minutes later<br />
The home office executives and<br />
Tegu saw Placey<br />
district<br />
leaving the theatre and asked if anything<br />
managers, branch managers and salesmen<br />
was wrong with the theatre's offering<br />
from eastern and Canadian branches attending<br />
a thriller entitled "Blonde Savage."<br />
the four-day will see screen-<br />
meet advance "Nope." said Placey. "I just wanted to<br />
ings of "All My Sons." "The Naked City," "A hear the pictures talk, and I did."<br />
Double Life," "Black Bart." "Casbah" and<br />
"Up in Central Park."<br />
The branch managers and salesmen attending<br />
the meeting: Eugene Vogel and E. E.<br />
Lowe, Albany; John J. Scully. E. M. Feltman.<br />
Fred Shohet, Kenneth Mayer and Judson<br />
Dave<br />
interested in the "order" which has been<br />
Parker, Boston; Miller, Joseph Gina,<br />
Arthur A. Rose and J. J. Spandau. Buffalo;<br />
issued from the Comerford circuit's home office<br />
in Scranton, and which apparently is<br />
P. T. Dana. Lester Zucker. Leo Gottlober<br />
and Alex Schimel. Cleveland: Arthur Greenfield<br />
and Greoge Reif. New Haven: David<br />
being obeyed in Carlisle and Lebanon houses<br />
of the chain. The order bans cooperative ads,<br />
window tieups and any type promotion which<br />
A. Levy. Nat Goldberg. Phil Winnick. Harry<br />
includes cooperation between the theatre and<br />
BOXOmCE :<br />
Tiein Deals Are Reported<br />
Banned by Comerford<br />
HARRISBURG — Local theatremen were<br />
merchants and which might incur an obligation<br />
on the part of the film houses.<br />
The report of exploiteers who have gone<br />
into the Comerford areas recently was confirmed<br />
by one of the managers in the area.<br />
No longer will the individual exhibitors solicit<br />
cooperative promotion from businessmen<br />
where there is any possible chance of<br />
obligation, such as providing passes for contestants,<br />
or where one merchant might be<br />
offended because the tieup was offered his<br />
competitor instead of him. The report indicates<br />
there have been some such occurrences,<br />
especially in the small towns.<br />
However, the individual Comerford managers<br />
have no power to stop the film companies<br />
and their exploitation men from setting<br />
up co-op ventures such as store window<br />
displays and newspaper ads.<br />
Prepare 4-Page Pressbook<br />
For Brotherhood Week<br />
NEW YORK—The National Conference of<br />
Christians and Jews has prepared a special<br />
four-page pressbook for exhibitors on American<br />
Brotherhood Week. The pressbook was<br />
designed by Si Seadler, national publicity and<br />
advertising chairman for the conference. It<br />
includes suggestions for theatre participation<br />
in the American Brotherhood Week celebration,<br />
to be held February 22-29.<br />
The pressbook outlines a plan lor the exhibitor<br />
to sponsor memorial services for the<br />
war dead of all religions at his theatre, with<br />
a Protestant clergyman. Catholic priest and<br />
Jewish rabbi officiating. The conference also<br />
has prepared free one-sheets for lobby display<br />
honoring three representative Americans<br />
in the community who died in World War II.<br />
Columbia, General Foods,<br />
Bantam Tieup on 'Ram'<br />
NEW YORK—Columbia has arranged a<br />
magazine and radio tieup on "The Sign of the<br />
Ram" with the Post Cereals division of General<br />
Foods and Bantam Books. The cereal<br />
company will offer a special Bantam Book<br />
edition of the novel, "The Sign of the Ram,"<br />
as the first premium in a new Box Top Book<br />
Club. Buyers of Post's bran flakes will be<br />
notified of the giveaway for three weeks in<br />
March on Portia Faces Life, radio program.<br />
Buffalo Variety Club<br />
Names Committees<br />
BUFFALO— William. Dip.son, chief barker<br />
of the Variety Club of Buffalo, has named<br />
conimittees for 1948.<br />
Dave Miller is chairman of the Heart committee,<br />
which is composed of Andrew Gibson,<br />
George MacKenna, Ben Kulick, Charles<br />
Kosco, Elmer Lux, Rabbi Joseph Fink, Dr.<br />
C. D. Broughton. the Rev. Joseph Mahoney.<br />
the Rev. John Pallas and Stanley Kozanowski<br />
as honorary member.<br />
Harry Sohiffrin is chairman of the house<br />
committee, which is composed of Marvin<br />
Atlas. Joseph Gins, Sam Geffen, Arnold<br />
Pebrey, Si Risman and James Macris.<br />
Phil Fox is chairman of the finance committee.<br />
Other members are R. T. Kemper,<br />
Dave Miller, John G. Chinell, C. J. "Gus"<br />
Basil. Harry Berkson and Dewey Michaels.<br />
R. T. Kemper is chairman of the entertainment<br />
committee, which is composed of<br />
Myron Gross. Arthur Bailey. Daniel Gill.<br />
Howard McPherson, Sig Smith, Jack Grood,<br />
Meyer Fox, Dr. Alfred Pried, Phil Panoff<br />
and Sam Grossman.<br />
Myron Gross heads the membership committee,<br />
composed of Spencer Balser. Jack<br />
Mundstuk and Peter Grafiades. Billy Keaton<br />
is chaii-man of the publicity committee, with<br />
Ralph Hinkson and R. T. Kemper as his aides.<br />
lATSE-Exchange Employes<br />
Dispense With Mediation<br />
NEW YORK—L. A. Stone, federal mediation<br />
and conciliation commissioner, has withdrawn<br />
from bargaining sessions now continuing<br />
between the lATSE and representatives<br />
of ten distribution companies on wage<br />
increases for more than 6,000 workers in the<br />
32 exchange centers. Commissioner Stone,<br />
who attended meetings at Warners' home<br />
office February 5 and Pebruaiy 10, stepped<br />
out of the conferences at the request of both<br />
parties who expressed the feeling that an<br />
agreement satisfactory to both sides could<br />
be reached without the aid of federal mediation.<br />
The lATSE national exchange contracts,<br />
which run until November 1948, were reopenable<br />
as of this past December 1 for adjustment<br />
of wages and hours. Negotiations<br />
began November 17. following a poll in wihich<br />
the lATSE exchange locals voted to have the<br />
bargaining conducted by the general office.<br />
Church Documentary Film<br />
Has New York Showing<br />
NEW YORK—"The Church and the Atomic<br />
Age," a documentary fUm tracing the events<br />
leading up to the use of the atomic bomb as<br />
a weapon of war, was shown at Town Hall<br />
February 3 before an audience of 2,000 nersons<br />
prominent in community and religious<br />
life. This is the first in a series of religious<br />
pictures to be known as "In the Eyes of the<br />
Chm-ch."<br />
The series is the work of Dean Charles<br />
E. McAUister of the Cathedral of St. John<br />
the Evangelist, Spokane. Wash., who acted<br />
14, 1948 50-C<br />
as moderator during a discussion period<br />
which followed the showing in Town Hall.<br />
Dean McAllister plans to make the series<br />
available to churches of all denominations<br />
as well as to nonchurch groups. Distribution<br />
will be on a local and regional basis with<br />
headquarters at Film Forum Foundation,<br />
Spokane, which will be operated on a nonprofit<br />
basis.
I<br />
EL<br />
. . Those<br />
U.S. Filming Sought<br />
By Foreign Nations<br />
NEW YORK—The movement toward international<br />
production will continue as each<br />
foreign country tries to its create own film<br />
industry and force Hollywood to make pictures<br />
there, according to David Coplan, managing<br />
director for United Artists in Great<br />
Britain. In addition to pictures being made<br />
by UA and Warner Bros, in England for U.S.<br />
release. David O. Selznick has announced<br />
he will make a feature in Sweden. Edward<br />
Small and several other American producers<br />
are making pictures in Rome and even India<br />
is trying to interest independent American<br />
film men to make a picture there using Indian<br />
studio facilities.<br />
COMPLETES TWO BRITISH FILMS<br />
Coplan. who arrived here February 9 on<br />
his first visit in ten months, has completed<br />
two British features made for United Artists<br />
release in conjunction with Alf Shipman of<br />
the Shipman & King theatre circuit, who<br />
owns the Alliance Studios near London. "Just<br />
William's Luck," a typical British comedy,<br />
has been released in England and may not<br />
be shown in America, but "The Brass Monkey,"<br />
starring Carole Landis, will be released<br />
in England in May or June and in America<br />
later in 1948. Coplan announced. Coplan<br />
sold his rights to make a second William picture,<br />
to be titled "William Comes to Town,"<br />
to an indeoendent British producer. One<br />
condition of the sale is that United Artists<br />
will release the picture in England.<br />
Arthur W. Kelly, UA executive vice-president,<br />
and Gradwell L. Sears. UA president,<br />
are now in Hollywood meeting with other<br />
company executives to discuss the production<br />
of pictures in England with a greater infusion<br />
of American selling ingredients, Coplan said.<br />
Present plans call for six pictures a year<br />
for a seven-year period.<br />
UA STARTS ON BACKLOG<br />
In addition to the three pictures made in<br />
England, United Artists is just starting to<br />
play off its backlog of seven American-made<br />
pictures sent over before the 75 per cent ad<br />
valorem tax went into effect. In addition,<br />
UA has the Howard Hughes production of<br />
"Mad Wednesday," which mav be held up<br />
for retakes or added scenes. These pictures<br />
take care of United Artists British releases<br />
for the balance of 1948. Coplan .said.<br />
The shortage of new American product in<br />
England is already being felt by several of the<br />
first-run theatres in London's West End,<br />
according to Coplan. Several of the smaUer<br />
houses have closed or will close shortly and<br />
company staffs in England will be reduced,<br />
Coplan stated.<br />
Coplan, who plans to stay in North America<br />
for eight weeks, left during the week for<br />
Ottawa for a health checkup.<br />
Grainger, Titus on Tour<br />
NEW YORK—James R. Grainger. Republic<br />
executive vice-president, and Walter L. Titus<br />
southern division manager, are on a sales<br />
tour of the Atlanta, New Orleans and Dallas<br />
branches. Following his visit in Dallas,<br />
"^•vaineer will leave for the coa.st, with stopovers<br />
at Los Angeles and San Francisco. He<br />
will visit Denver and St. Louis before returning<br />
to the home office about March 1. Titus<br />
will make stopovers in Oklahoma City and<br />
Memphis en route back to New York.<br />
Plot MPEA '48 Operations<br />
During Special Session<br />
NEW YORK—Plans for MPEA operations<br />
during the current year and ways to combat<br />
problems confronting the association overseas<br />
were discussed at a special meetmg of m-<br />
ternational heads of member companies at<br />
association headquarters.<br />
Irving Maas, vice-president and general<br />
manager, presided at the three-hour session.<br />
He reviewed the association accomplishments<br />
during its first full year of operation and<br />
gave the foreign heads a further review of<br />
his recent trip abroad.<br />
Those present at the meeting included<br />
Norton V. Ritchey, vice-president of Allied<br />
Artists; Jack Segal and Arnold Picker, vicepresidents<br />
of Columbia International; Arthur<br />
M. Loew, president of Loew's International;<br />
George Weltner. president, and J. William<br />
Piper, assistant secretary. Paramount Inter-<br />
Reisman, vice-president in<br />
national:<br />
charge of<br />
Phil<br />
foreign distribution for RKO;<br />
Emanuel Silverstone. vice-president of 20th-<br />
Fox International; Walter Gould, manager<br />
of foreign distribution for UA; Joseph H.<br />
Seidelman, president of Universal International<br />
Films; Wolfe Cohen, vice-president,<br />
and John J, Glynn, vice-president and treasurer<br />
of Warners International.<br />
Arnold C. Childhouse, Joseph C. Goltz and<br />
Herbert J. Erlanger represented the MPEA.<br />
Foundation Discusses<br />
Its Plan of Operation<br />
NEW YORK—The program and scope committee<br />
of the Motion Picture Foundation discussed<br />
plans for a comprehensive survey of<br />
the industry welfare needs at a meeting February<br />
7. The survey will form the basis<br />
upon which policy will be determined in<br />
regard to the foundation's program and<br />
areas of activity, according to Ned Depinet,<br />
chairman of the committee, and Ted Gamble,<br />
vice-chairman.<br />
Subcommittees were appointed to explore<br />
and determine the best means of conducting<br />
such a survey, the committee executives said.<br />
Those who attended the weekend meeting,<br />
in addition to Depinet and Gamble, were:<br />
Max Cohen, Leopold Friedman, Leon J. Bamberger,<br />
Charles Lewis, Louis A. Novins, Robert<br />
W. Chambers and William Jenkins.<br />
'Casanova' After 'Body'<br />
NEW YORK — "Adventuies of Casanova"<br />
I<br />
will open at the Globe Theatre following<br />
the run of "Body and Soul" (UAK "Out<br />
of the Blue" previously was set to follow<br />
"Body." "Adventures of Casanova" features<br />
Arturo de Cordova, Lucille Bremer and Turhan<br />
Bey.<br />
Greenthal's Mother Dies,-<br />
NEW YORK—Funeral services for Mrs.<br />
Pauline Greenthal, who died February 8,<br />
were held at the West End February 10.<br />
Burial was in the Temple Israel section of Mt.<br />
Hope cemetery. Mrs. Greenthal is survived<br />
by her son, Monroe W., head of Monroe W.<br />
Greenthal Co., a sister and a brother.<br />
Gentel Heads French Ass'n<br />
PARIS—Marcel Gentel, RKO general manager<br />
in France, has been unanimously elected<br />
president of the Franco-American Distributors<br />
Ass'n. It is the largest distributor organization<br />
in France.<br />
Dubbed French Films<br />
For Video: linger<br />
NEW YORK—French pictures which have<br />
been dubbed in English may be ideal for television<br />
showings following their general theatre<br />
release, according to Oliver A. Unger, Tola<br />
Productions executive, who co-produced "The<br />
Roosevelt Story" with Martin Levine. Unger,<br />
who recently returned from a three-week trip<br />
to England, France and Holland, bought the<br />
American rights to "Torrent," a French film<br />
produced by Consertium du Films, and had<br />
it dubbed at the St. Meurice Studio in Paris<br />
using a cast composed of American ex-GIs<br />
and Jane Morgan, a nightclub singer appearing<br />
in Paris.<br />
Foreign featui-es, which require a comparatively<br />
small investment for dubbing, may<br />
open up a new field for films on television.<br />
Unger said. Television advertisers, who pay<br />
S500 to $1,000 for any old American film,<br />
.should be willing to pay more for recent English-dubbed<br />
films, he believes. Unger, who is<br />
also vice-president of Distinguished Films, is<br />
now discussing a deal with NBC and may<br />
buy other foreign films which can be dubbed<br />
in English at<br />
foreign studios.<br />
In England. Unger closed a deal for "The<br />
Roosevelt Story" to open at Loew's Empire<br />
Theatre April 12, the same day as a statue to<br />
Franklin D. Roosevelt is unveiled in Grosvenor<br />
Square. The receipts from the opening<br />
oerformance will go to the British Infantile<br />
Paralysis Fund and Mrs. Eleanor Roosevelt<br />
will leave the U.S. March 27 to attend the<br />
showing. The picture will also open in 120<br />
theatres of the ABC Circuit in England May<br />
17 and will play the chain's other 280 theatres<br />
shortly after, Unger said.<br />
In France, "The Roosevelt Story" is being<br />
dubbed with a slant toward the French market<br />
and should be completed for a June showing<br />
there. Unger has also set the first showing<br />
in Washington, D, C. at the Dupont<br />
Theatre March 4, the 15th anniversary of<br />
Roosevelt's inauguration, Unger said.<br />
"Torrent," which may be distributed by<br />
United Artists, is tentatively set to open at<br />
the Globe Theatre on Broadway this summer,<br />
according to Unger.<br />
Goldwyn Asks Executives<br />
To Take 50% Salary Cut<br />
HOLLYWOOD— Samuel Goldwyn. who seldom<br />
does things by halves, did exactly that<br />
when, to implement a program of drastic<br />
slashing of production costs, it was disclosed<br />
he has requested executives of his company<br />
to accept a 50 per cent cut in salary. Just<br />
returned from a three-week vacation in<br />
Hawaii, Goldwyn explained his action in<br />
a lengthy statement keynoted by the declaration:<br />
"I believe in practicing what I preach."<br />
The producer said his employes "realize,<br />
with me, that it is necessaa-y to put our<br />
house in order . . . these men. all with longterm<br />
contracts, have put the interest of our<br />
company and om- industry ahead of personal<br />
considerations."<br />
He emphasized, however, that he does not<br />
intend to cut wages of those in the "lower<br />
brackets stars and creators who<br />
.<br />
have the foresight to cooperate in making<br />
fine pictures on a sound economic basis will<br />
find their future in this industry most secure."<br />
he predicted.<br />
i<br />
50-D<br />
BOXOFFICE :: February 14, 1948
UOMYWODP<br />
NEWS AND VIEWS OF THE PRODUCTION CENTER<br />
(.Hollywood Office—Suite 219 at 6404 Hollywood Blvd.; Ivan Spear. Western Manager)<br />
Studio, Union Leaders<br />
Called for Hearing<br />
HOLLYWOOD—Moves on two fronts<br />
gave<br />
optimistic observers of the film colony's labor<br />
strife new hopes that some satisfactory solution<br />
ultimately may be reached whereby<br />
the studio jurisdictional strike, now in its<br />
16th month, will come to an end.<br />
From Washington it was disclosed AFL<br />
leaders and top film executives have been<br />
summoned to attend a three-day hearing of<br />
a house labor subcommittee, under the chairmanship<br />
of Rep. Carroll D. Kearns, opening<br />
February 17. Scheduled to appear are<br />
Eric Johnston, William Hutcheson of the<br />
carpenters brotherhood, Herbert K. Sorrell<br />
of the striking Conference of Studio Unions,<br />
D. T. Wayne of the machinists, and studio<br />
toppers including Samuel Goldwyn, Barney<br />
Balaban, Harry Warner, Spyros Skouras.<br />
Nicholas Schenck, Jack Cohn, Nate Blumberg,<br />
Herbert J. Yates and N. Peter Rathvon.<br />
INITIATED SEVERAL OTHERS<br />
Kearns initiated several earlier attempts<br />
to bring peace to the industry, each of which<br />
resulted in failiu-e.<br />
Locally, two warring unions buried the<br />
hatchet when the lATSE and the brotherhood<br />
of electrical workers signed peace terms<br />
hailed by the lA's Roy Brewer and the<br />
electricians' George Mulkey as "one of the<br />
most important jurisdictional agreements in<br />
the history of the motion picture industry."<br />
Under the pact the lA will have control of<br />
handling and maintenance of sound recording<br />
equipment, while the installation, manufacturing<br />
and power supply units will be<br />
handled by the electricians group.<br />
The problem of jurisdiction had been one<br />
of the causes of the 1933 studio strike and<br />
had been the soiu-ce of continuous disagreement<br />
ever since. Pi-oducers also indicated<br />
their gratification at the solution to the<br />
dispute, With Charles Boren, MPAA vicepresident<br />
in charge of industrial relations,<br />
hailing the action as "important because if<br />
industrial peace is to be obtained between<br />
unions quarreling over jurisdiction, the better<br />
way for this to be accomplished is within<br />
the house of labor itself."<br />
SAG BLASTS TAFT LAW<br />
The Screen Actors Guild made its<br />
position<br />
regarding the Taft-Hartley law completely<br />
clear when the guild's executive committee<br />
made public a lengthy memorandum to its<br />
members, branding the legislation as an effort<br />
to "weaken the American free trade<br />
union movement." It could, the committee<br />
added, "result in making a mockery of guild<br />
shop and doing away with all the benefits<br />
actors have won through guild shop." It<br />
TOM AND JERRY HONORED—Fred<br />
C. Quimby (left), producer of MGM's<br />
Tom and Jerry cartoons, presents the<br />
grand prize award, won at the Brussels<br />
Film Festival, to his pen and ink stars as<br />
co-directoi-s, William Hanna and Joseph<br />
Barbera, look on. Award for the best cartoon<br />
of the year went to Tom and Jerry<br />
in "The Cat Concerto."<br />
charges the act is intended to favor the emnloyer<br />
against the union and attacks as<br />
"cumbersome" many other provisions.<br />
Approval of its constitution and bylaws<br />
highlighted the weekly meeting of the Hollywood<br />
AFL Film council, which is composed<br />
of 23 AFL unions and guilds with studio<br />
locals.<br />
Hugh Beaumont Will Tour<br />
With 'Money Madness'<br />
HOLLYWOOD~For the assistance of<br />
civic<br />
groups fighting juvenile delinquency in 22<br />
U.S. cities. Film Classics is arranging special<br />
showings of the Sig Neufeld production,<br />
"Money Madness," starting March 12. Hugh<br />
Beaumont, who stars, will make personal appearances<br />
with the screenings in such cities<br />
as San Francisco, Los Angeles, Portland.<br />
Seattle, Chicago, Salt Lake City, Kansas City,<br />
Philadelphia, Cleveland and Boston.<br />
Engineers Study Trucolor<br />
HOLLYWOOD—An exhaustive study ot<br />
Republic's Trucolor process highlighted a<br />
meeting of the Society of Motion Picture Engineers'<br />
Pacific Coast section, held at Republic<br />
studio. S. P. Solow presided. A Trucolor<br />
feature. "Along the Old Spanish Trail,"<br />
was projected, and various phases of the<br />
process were described by Sam Cohen, color<br />
cordinator for Consolidated Film Industries;<br />
Jack Marta, Republic cinematographer; Dan<br />
Bloomberg, Republic sound director, and<br />
other technicians.<br />
Verdict for Teleiilm<br />
Set Aside by Court<br />
HOLLYWOOD—A $300,000 judgment rendered<br />
Telefilm, Inc., last December against<br />
Han-y M. Warner, president of Warner Bros.,<br />
and 15 others as the result of a "business<br />
theft" suit filed in superior court was set<br />
aside when Superior Judge Charles S. Burnell<br />
ordered a rehearing on the grounds there<br />
were errors in the trial and an insufficiency<br />
of evidence.<br />
Telefilm charged Warner, John F. MacKenzie,<br />
general manager of the Hollywood Tm-f<br />
club, and other defendants with conspiring<br />
to steal its system of phot(^raphing horse<br />
races on 16nmi film to preclude disputes over<br />
winners. The defense contended Telefilm<br />
held no secret formula or process.<br />
Actress Maria Montez, who recently arrived<br />
at an out-of-court settlement in a suit against<br />
Universal-International and the Fairbanks<br />
Co. concerning her billing in "The Exile,"<br />
took another legal whirl by filing a $400,000<br />
action against Producer Charles R. Rogers,<br />
charging breach of contract. She maintains<br />
Rogers hired her to star in "Queen of Hearts"<br />
in July 1946, but that the role never materialized.<br />
Miss Montez seeks $100,000 in salary,<br />
$100,000 for publicity she never received,<br />
$100,000 for an "interruption to her career,"<br />
and $100,000 for 10 per cent of the proposed<br />
film gross, which she claims was promised<br />
her.<br />
James S. Burkett Augments<br />
Setup by Adding 12 Films<br />
HOLLYWOOD—James S. Burkett. Monogram<br />
and Allied Artists producer, has augmented<br />
his independent setup through the<br />
organization of James S. Burkett Corp., with<br />
a program of 12 pictures for 1948. Two<br />
will be for AA release, four for Monogram<br />
and the remainder to be distributed through<br />
other channels.<br />
Burkett has lined up six properties by<br />
Alfred Noyes as the nucleus of his program,<br />
including "The Highwayman," "Midnight<br />
Express." "The Walking SSiadows,"<br />
"Beyond the Desert," "River of Stars" and<br />
"The Last 'Voyage."<br />
More Harry Popkin Product<br />
HOLLYWOOD — Harry Popkin. exhibitor<br />
and independent producer has reactivated<br />
Cardinal Pictures, his film-making unit, with<br />
the establishment of headquarters at Motion<br />
Picture Center. Associated with him are<br />
Leo C. Popkin. Joe Nadel and Maury Suess,<br />
with Irving Rubine in charge of publicity.<br />
A four-picture schedule, for an unselected release,<br />
is in preparation.<br />
BOXOFFICE :: February 14, 1948<br />
51
ITH a gesture unavoidably reminiscent<br />
of Don Quixote, Eric Johnston,<br />
president of the Motion Picture<br />
Ass'n of America, leveled a militant<br />
lance at Rev. William Howard Melish, chairman,<br />
International Council of American-<br />
Soviet Friendship, Inc. In a letter addressed<br />
to the Reverend Mr. Melish, and widely<br />
broadcast by Arch Reeve of the studio publicity<br />
directors' committee—perfectly cast to<br />
play Sancho Panza to Johnston's Quixote—<br />
the MPAA chieftain unrelentingly jousted<br />
over an issue of would-be censorship.<br />
It seems that Melish had made public a<br />
letter protesting the release of the upcoming<br />
20th Century-Fox feature, "The Iron Curtain,"<br />
basing his beef on the claim that the<br />
picture would impair relationships between<br />
the U.S. and Russia.<br />
His lance honed to razor-shai-pness. Johnston<br />
informed the advocate of American<br />
Soviet friendship:<br />
"The screen is free in America. I intend<br />
to do everything within my power to keep it<br />
free. I am resisting and will continue to<br />
resist to any attempts dictate what appears<br />
or does not appear on the screen."<br />
The MPAA executive went on to recapitulate<br />
that seven years ago producers had been<br />
accused of war-mongering because they made<br />
some anti-Nazi subjects, and i-ecalled that<br />
in open hearings before a senate committee<br />
they were upheld in their insistence that<br />
they had the right to turn out celluloid on<br />
any subject, "free from dictation." Emphasizing<br />
that peace and friendship between<br />
Russia and the U.S. are greatly to be desired,<br />
Johnston nevertheless raised the question<br />
as to what, if anything, the organization<br />
of which Melish is chairman may be<br />
doing in the Soviet to promote such amicable<br />
relationships, and expressed doubt that any<br />
such action had been taken.<br />
After considerable more discussion along<br />
these lines, Johnston's missive to Melish concluded:<br />
"Just as I reject yoiu- protest, I must question<br />
the motives of the International Council<br />
of American-Soviet Friendship."<br />
One and all will heartily subscribe to and<br />
enthusiastically praise Johnston's declared<br />
determination continuously to resist "any attempt<br />
to dictate what appears or does not<br />
appear on the screen."<br />
But some may wonder why his "doing<br />
everything in his power" to keep the screen<br />
free is unfurled like a brave battle banner<br />
against so insignificant and so thoroughly<br />
discredited an adversary. It's open season on<br />
the Soviets, Communists and all of their<br />
fellow-traveler organizations in this country.<br />
To so vehemently reject an attempted<br />
from Melish seems rather<br />
censorship protest<br />
an obvious thing to do—and certainly one<br />
that will step on no influential toes. It might<br />
be considered more safe than courageous.<br />
Some may find it in their hearts to wish<br />
that Johnston, rather than leveling his<br />
Quixote-ish lance at Melish's minor windmills,<br />
could be comparably militant and outspoken<br />
when censorship comes from quarters<br />
infinitely more formidable and, perhaps, hazardous.<br />
And they are plentiful.<br />
For example, there's the recent case of the<br />
Catholic Legion of Decency and another 20th<br />
Century-Fox picture, "Forever Amber." Not<br />
only that picture was condemned by the<br />
CLOD, but certain eastern churchmen thi-eatened<br />
a long-term boycott against any theatre<br />
which played the film. And such action<br />
went virtually unchallenged, respite the fact<br />
that "Amber" bore the seal of approval oi<br />
the production code authority, an adjunct nf<br />
the MPAA. It was only after 20th Century-<br />
Fox had made changes in the film that it<br />
was elevated one notch, to "objectionable in<br />
part" in CLOD ratings.<br />
And comparable censorship situations<br />
could be listed ad infinitum and ad nauseum.<br />
If and when Johnston dons his shining<br />
armor and charges into the fray against<br />
that type of foe of freedom of the screenfoes<br />
with tender toes and no small amount of<br />
influence—then Sancho Reeve will have<br />
something of newsworthy importance with<br />
which to pelt the press.<br />
While on the subject of "objectionable in<br />
part" ratings by the aforementioned Catholic<br />
Legion of Decency, one cannot help but<br />
conjecture what the hatchetmen of that organization<br />
wlU do about MGM's Three<br />
Daring Daughters." That masterful Joe Pasternak<br />
production not only rates paeans of<br />
praise for its over-all productional and, entertainment<br />
values, but it is outstandingly<br />
wholesome. Its story in many facets is typical<br />
of countless delightfully salubrious American<br />
homes.<br />
It does, however, "accept divorce," and<br />
that's the heinous crime for which 20th Century-Fox's<br />
"Gentleman's Agreement" was<br />
relegated to CLOD's "Objectionable in Part<br />
limbo. "Agreement" so far has scored a tenstrike<br />
as concerns the year's best-picture<br />
kudos (the New York Critics' Award, Look<br />
Magazine's annual Achievement Award, etc.)<br />
and is an odds-on favorite to be comparably<br />
honored by the Academy of Motion Picture<br />
Arts and Sciences.<br />
Considering CLOD's dogmatic past performances,<br />
"Daughters" undoubtedly will be<br />
similarly censored.<br />
But that too-long-lived mentoring of some<br />
of Hollywood's best efforts are permitted to<br />
go unchallenged while the lances of the<br />
Quixotes gather rust in a safe, plush-lined<br />
industry armory.<br />
With "Blood on the Moon" (RKOi, "Blood<br />
on the Snow" (Eagle Lioni and "Kiss the<br />
Blood Off My Hands" lU-Ii listed an;^ig<br />
upcoming features, Hollywood seems to have<br />
gone plasma-happy. At least it should still<br />
the voices of industry critics who constantly<br />
preach the need for new blood in production<br />
circles.<br />
Praise Pundit Perry Lieber informs that<br />
"RKO Radio is unlimbering some big guns<br />
in an extensive ad campaign for 'The Miracle<br />
of the Bells,' Jesse Lasky-Walter Mac-<br />
Ewen production."<br />
Bernic Kamins, the bashful boy blurber, is<br />
bringing up the rear with his air rifle.<br />
Order of Purple Heart<br />
To Celebrate Feb. 22<br />
HOLLYWOOD—Elaborate ceremonies in<br />
air command, as guest of honor and principal<br />
speaker. Vice-Admlral Calvin Duxgin will<br />
observance of the natal day of George Washington,<br />
founder of the Military Order of the<br />
Purple Heart, are being worked out by that<br />
order's motion picture chapter, under the<br />
supervision of John Ford, commander of the<br />
unit. Scores of film colony holders of the<br />
Purple Heart will attend a dinner meeting<br />
February 22 at the Masquers club, with Gen.<br />
George C. Kenny, chief of the U.S. strategic<br />
also be on hand, as will some 30 paraplegics,<br />
including chapter members who are still undergoing<br />
treatment at Birmingham veterans'<br />
hospital.<br />
Ford will be master of ceremonies and<br />
Pat O'Brien will serve as toastmaster. Other<br />
invited guests include Audie Murphy. Clark<br />
Gable, Tyrone Power, James Stewart, George<br />
Stevens, Cesar Romero, William Wyler and<br />
Brig. Gen. David L. Hill, of China's Plying<br />
Tigers.<br />
Frank Capra will be awarded the Order of<br />
the British Empire, highest honor given by<br />
England to a non-British subject, at ceremonies<br />
to be staged February 20 by the British<br />
United Services club. The award is in<br />
recognition of Capra's "conspicuous services<br />
during the war for the British government,"<br />
when the producer-dii-ector served as assistant<br />
chief of the army pictorial service, the<br />
military unit in charge of all army photography<br />
and films.<br />
With high-ranking military figures on<br />
hand. Victory and American Defense medals<br />
were presented to 110 Paramount players and<br />
employes who served in World War II. Conducting<br />
the event was Maj. Gen. W. Melville<br />
Robertson, deputy commander of the Sixth<br />
Army, who presented a special citation to<br />
Marlene Dietrich "in grateful recognition<br />
for distinguished service in entertaining<br />
members of the armed forces overseas."<br />
Among award recipients were Frank Capra,<br />
Sam Briskin, George Stevens. Anatole Litvak,<br />
Eugene Zukor. Audie Muii>hy, Paul Lees,<br />
William Holden, Richard Webb, Mel Epstem<br />
and Jesse Lasky jr.<br />
Michael Curtiz to Hire<br />
'Dr. Christian' Scripter<br />
HOLLYWOOD — Winning contestant in<br />
this year's "Dr. Chi-istian" radio script contest<br />
will be given a three-month tryout as a<br />
screen writer by Michael Curtiz Pi-oductions<br />
in addition to a grand prize of $2,000 cash,<br />
the latter offered by the Chesebrough Co.,<br />
sponsor of the airshow starring Jean Hersholt.<br />
Curtiz will also take an option on the<br />
prize-winning script for possible film production.<br />
The contest closes February 29.<br />
Hoot Gibson to Ride Again<br />
HOLLYWOOD — Hoot Gibson, veteran<br />
screen cowboy, will emerge from retirement to<br />
portray "The Deacon" in a new series of<br />
sagebrushers planned for production by Betty<br />
Sinclair, who for the last eight years has<br />
been an executive assistant to Sam Katzman,<br />
independent film maker releasing through<br />
Columbia. Shooting on the first of six subjects<br />
is slated to get under way next month<br />
for an as-yet unannounced release.<br />
52<br />
BOXOFFICE :: February 14, 1948
she keeps the romance running smoothly<br />
THE spell of this picture's song and<br />
story might suddenly be broken . . . but<br />
the show. By this painstaking care of<br />
film and unceasing effort to keep each<br />
for film row's "first lady," the exchange reel running smoothly, the inspectress<br />
inspectress.<br />
has earned a place of importance<br />
With unrelenting vigilance, she has behind the scenes of motion picture<br />
inspected every inch of film before each distribution.<br />
booking . . . checked it for worn perforations,<br />
And her work is all the more easily<br />
torn splices, and other signs of done for the quality and reliability she<br />
wear and tear that might hinder smooth finds in the release prints made on<br />
projection and mar the enchantment of Eastman film.<br />
EASTMAN KODAK COMPANY<br />
ROCHESTER 4, N. Y.<br />
J. E. BRULATOUR, INC., DISTRIBUTORS<br />
FORT LEE • CHICAGO • HOLLYWOOD<br />
BOXOFFICE : : February 14, 1948
"<br />
from<br />
STUDIO PERSONNEUTIES<br />
Barnstormers<br />
Columbia<br />
CHARLES STARRETT, GEORGE LLOYD and RUS-<br />
SELL MEEKER airlined to LouisviUe to start a personal<br />
appearance tour through the south, playing<br />
:h the showing<br />
Briefies<br />
Universal-International<br />
ducmg.<br />
The supporTing cast includes 'Florence Lake, Dot<br />
Farley and Jack Rice<br />
Cleffers<br />
Republic<br />
AARON COPLAND was commissioned by<br />
Charles K. Feldman group write the score for<br />
to<br />
filmizalion of John Steinbeck's novel, "The F<br />
Pony<br />
Loanouts<br />
Universal-International<br />
ved from Metro by<br />
featured role in<br />
Peabody and the Mermaid," which stars<br />
William Powell and Ann Blyth.<br />
Harold Hecht and Burt Lancaster's Norma Productions<br />
set a deal with Rccmpart Productions to<br />
borrow JOAN FONTAINE to star with Lancaster in<br />
the film version of the Gerald Butler novel, "Kiss<br />
thn Blood Off My Hands "<br />
Meggers<br />
Columbia<br />
WILL lASON was signed for the directorial stint<br />
on 'Rusty Take a Walk," next in the series of stories<br />
about a boy and his dog, featuring Ted Donaldson.<br />
Robert Cohn is the producer.<br />
Film Classics<br />
An adventure story tentalively titled "Jungle Fury"<br />
will be SIG NEUFELD's next production. To be<br />
filmed in Cineoolor, the picture will be directed by<br />
PETER STEWART.<br />
Metro<br />
deals with the life of the famed jockey. To<br />
Monogram<br />
WILLIAM BEAUDINE w<br />
bet." upcoming Charlie Chan film to s<br />
Winters,<br />
Universal-International<br />
MICHEL KRAIKE<br />
"The Invisib'<br />
'<br />
Options<br />
Columbia<br />
Murder by Alpha<br />
The comedy lead in "I Surrender, Dear," which<br />
toplines David Street and Gloria lean, was assigned<br />
to DON MoGUlRE. Arthur Dreifuss will direct Sam<br />
Katzman's production.<br />
Replacing Maury Dexter in the serialization of<br />
"Superman" is TOMMY BOND. He joins a cast<br />
headed by Kirk Alyn, Noel Neil cmd Carol Forman.<br />
Sam Katzman is the producer.<br />
Eagle Lion<br />
Producer Walter Wanger signed RICHARD BASE-<br />
HART for one of the storting roles in "The Bastile,<br />
story of intrigue during the French Revolution,<br />
initial which will be Wanger's production at the<br />
studio. Anthony Mann will direct from a screenplay<br />
by Robert Kent.<br />
Film Classics<br />
will be made at the Churubusco studios in Mexico<br />
City.<br />
Metro<br />
Greer Garson and Walter Pidgeon, with Jack Conway<br />
directing and Everett Riskin proaucing.<br />
Monogram<br />
DEANIE BEST gets the feminine lead in the upcoming<br />
Charlie Chan mystery, "Murder by Alphabet."<br />
lOHN ALVIN is slated for the romantic lead<br />
m this newest in the Charlie Chan series which<br />
stars Roland Winters. William Beaudine will direct<br />
ior Producer James S. Burkelt. VICTOR SEN YOUNG<br />
and MANTAN MORELAND step into their customary<br />
featured roles.<br />
ROD CAMERON was pacted to a new long-term<br />
contract by Allied Artists and is slated to star in<br />
"<br />
"Stampede, a novel by E. B. Mann.<br />
KANE RICHMOND was signed for the male lead<br />
in "Stage Struck," which Jeffrey Bernerd will produce.<br />
Additional castings for 'I Wouldn't Be in Your<br />
Shoes" include DONALD KERR, JOHN SHAY, STAN-<br />
LEY BLYSTONE, LAURA TREADWELL, PAUL BRYAR,<br />
WALLY WALKER, EDWIN PARKER, JOHN SHEEHAN<br />
and JOE BERNARD.<br />
CLAIRE TREVOR was signed by Producer-Director<br />
Roy Del Ruth to co-star with William Bendix in<br />
"The Babe Ruth Story," which will be released by<br />
Allied Artists. Miss Trevor will portrcfy Mrs. Ruth<br />
in the picture.<br />
Paramount<br />
RICHARD WEBB will play a featured role in "Isn't<br />
It Romantic," Daniel Dare's production which Norman<br />
Z. McLeod will direct, Veronica Lake, Mono<br />
Freeman and Billy De Wolfe are starred.<br />
Into the "Sorry, Wrong Numbei<br />
PEREZ, The Hal Wallis suspe:<br />
goes PEPITO<br />
Barbara Stanwyck, Burt Lancaster and Ann Richards.<br />
GEORGE STERN WENDELL COREY, KRISTINE<br />
MILLER and WILLIAM CONRAD joined the cast.<br />
A featured role in ""A Foreign Affair," starring<br />
Jean Arthur, Marlene Dietrich and John Lund, went<br />
to BERT MOREHOUSE. Billy Wilder is directing<br />
and Charles Brackett is the producer.<br />
RKO<br />
Joining Robert Mitchum and Barbara Bel Geddes<br />
in "Blood on the Moon" is GEORGE COOPER,<br />
Robert Wise is directing for Producer Theron Worth,<br />
Newest addition to the cast is RICHARD POWERS<br />
who will play the second roma"ntic lead. He was<br />
formerly known as Tom Keene. WALTER BRENNAN<br />
joined the cast m a supporting role<br />
GLORIA GRAHAME drew a top role with Maureen<br />
O'Hara and Melvyn Douglas in the romantic drama.<br />
FILM DIRECTOR HONORED—George<br />
Stevens (left), a lieutenant-colonel during<br />
World War 11, was among 110 members<br />
of the Paramount payroll to be<br />
awarded Victory and American defense<br />
medals in recognition of their services.<br />
Stevens is being presented the Victory<br />
medal by Major General W. Melville Robertson,<br />
deputy commander of the Si.\th<br />
army, as Marlene Dietrich looks on. She<br />
was given a special citation for her work<br />
in entertainment of troops overseas durthe<br />
war.<br />
Republic<br />
EDDY WALLER was handed the top comic spot in<br />
"Carson City Raiders," vnth Allan ""Rocky" Lone<br />
in the starring role, Yakima Canutt will direct for<br />
Producer Gordon Kay. The lemme lead was awarded<br />
to BEVERLY JONS.<br />
20th-Fox<br />
JUNE HAVOC wins a top spot in ""Burlesque,"<br />
which will co-stoi Betty Grable and Dan Dailey,<br />
with Walter Lang directing for Producer George<br />
Russian character actor KONSTANTIN SHAYNE<br />
joins the cast of ""The Chair for Marin Rome." Robert<br />
Siodmak directs for Producer Sol Siegel, with<br />
Victor Mature co-starring with Conte. HOWARD<br />
FREEMAN was also added to the cast in a supporting<br />
part.<br />
Universal-International<br />
DAN DURYEA was set for the heavy role in the<br />
film version of Henry Edward Helseths novel, ""The<br />
first Last Count." Picture will be the for Producer<br />
Jules Schermer under his recently signed contract.<br />
Into the "One Touch of Venus" cast went TOM<br />
CONWAY.<br />
for Castings "The Judge's Wife" included ROY<br />
TEAL, DAVID LEONARD, EDWARD EARLE and<br />
BEATRICE ROBERTS, Fredric March and Florence<br />
Eldridge have the starring roles.<br />
Comedian JOE BESSER was signed for "The Wonderful<br />
Race at Rimrock," which stars Donald<br />
O'Connor and Marjone Main, Leonard Goldstein<br />
IS the producer and George Sherman directs.<br />
SAM LEVENE checks in for a toplme role in<br />
is "The Saxon Charm." Claude Binyon directing<br />
the iilmizotion of Frederick Wakeman's novel for<br />
Producer Joseph Sistrom.<br />
Warners<br />
and JOAN WINFIELD joined the cast.<br />
Scrlpters<br />
ALEXIS SMITH,<br />
Columbia<br />
EDWARD HUEBACH will develop his own original,<br />
"Black Eagle, the Story of a Horse," as a forthcoming<br />
production on Robert Cohn's slate.<br />
The screenplay on the upcoming Rusty series film,<br />
"Rusty Takes a Walk, " will be written by ARTHUR<br />
ROSS. Robert Cohn is the producer.<br />
EARL SNELL checked in to develop his own original,<br />
"Crossroads of the West," as a forthcoming<br />
Durongo Kid western to be produced by Colbert<br />
Clark,<br />
EDWARD DEIN was signed to develop his own<br />
original, "The Lone Walt and His Lady," as the<br />
next in the Lone Wolf adventure series. Robert<br />
Cohn will produce.<br />
Republic<br />
The screenplay assignment on '"Federal Agents<br />
vs. Underworld, Inc.," one of four serial productions<br />
on the 1947-48 calendar, was handed to ROYLE<br />
COLE, BASIL DICKEY and SOL SHOR. Franklin<br />
Adreon is the associate producer,<br />
Universal-Intemaional<br />
BERNARD SCHOENFELD was signed to do a<br />
Polish and dialog job on the Henry Edward Helseth<br />
novel, "The Last Count," which Jules Schermer will<br />
Warners<br />
I. A. L. DIAMOND is developing an original screenplay<br />
to co-star Dennis Morgan and Jack Carson.<br />
Slated for Technicolor filming, the untitled yarn<br />
will be on Alex Gottlieb's production agenda.<br />
Story Buys<br />
Eagle Lion<br />
Hope of the Earth," the Margaret Lee Runbeck<br />
novel, was acquired for production by Lester<br />
Cutler.<br />
Film Classics<br />
Independent<br />
Marshall Grant secured the screen rights to "The<br />
Trimming of Goosie," an original by James Edward<br />
Signet Productions, headed by Irving Cummings,<br />
has purchased "The Pasadena Story" from Michael<br />
Curtiz Productions, Curtiz decided to relinquish the<br />
Leo Rosten original because he still has five properties<br />
to go before the cameras.<br />
Metro<br />
BOXOFFICE :: February 14, 1948
1...<br />
William Wright's produ slate. The story deals<br />
Paramount<br />
One of this season's top Broadway hits, "The<br />
Heiress," was purchased as a starring vehicle for<br />
Olivia de Havilland and the first directing-producing<br />
assignment for William Wyler. Written by Ruth<br />
Goodman and Augustus Goetz, the play's central<br />
character is a shy young heiress who is the object<br />
of contempt and pity by her cultured and intelliger.t<br />
father.<br />
Republic<br />
Sonya Morton's original, "Red Menace," which<br />
deals with factual material based on the operation<br />
of Communist-iront organizations, has been purchased.<br />
Universal-International<br />
"Illegal Entry," a semidocumentary story which<br />
deals with the exploits of the Bureau of Immigration<br />
and its fight agomst illegal entry into the<br />
United States, was handed to Jules Schermer to<br />
develop and produce, with Art Cohn drawing the<br />
screenplay assignment. Howard Duff is slated to<br />
star in the yarn, which was written by Ben Bengal,<br />
Don Moore and Herbert Kline.<br />
Technically<br />
Columbia<br />
Technical crew assignments for "I Surrender,<br />
Dear" went to VINCENT FARRAR. cameraman; SAM<br />
NELSON, assistant director, and PAUL PALMENTOLA,<br />
art director.<br />
Jerome Thorns was named film editor on "Wild<br />
Fury."<br />
Monogram<br />
The production crew assembled for "Murder by<br />
Alphabet" includes WESLEY BARRY, assistatit; WIL-<br />
LIAM SICKNER, camera, and ACE HERMAN, cutter.<br />
Paramount<br />
RKO<br />
RUBY ROSENBERG was set as unit manager for<br />
"The Boy With Green Hair," with JIMMY LANE as<br />
first assistant director. Dialogue director will be<br />
DAN ULLMAN. The technical staff includes RUBY<br />
ROSENBERG, unit manager; JAMES LANE, first assistant,<br />
RALPH BERGER, art director; FRANK DOYLE,<br />
iilm editor; EARL WOLCOTT, sound engineer; and<br />
DAN ULLMAN, dialogue director.<br />
Republic<br />
WILLIAM BRADFORD draws the cameraman post<br />
-n "Carson City Raiders." JOHNNY GRUBBS was<br />
named assistant director and FRED RITTER art di-<br />
Universal-Intemational<br />
DR. GERALD BLANKFORT, brother of Michael<br />
Blankfort. who wrote the screenplay for "The Judge's<br />
.Vile," will serve as technical advisor on the pic-<br />
GILBERT KURLAND was handed a post as assistant<br />
to Production Manager James Pratt.<br />
First cameraman for Normct Productions' "Kiss<br />
the Blood Off Mv Hands" will be GREGG TOLAND.<br />
NATHAN JURAN has been engaged bv Producer<br />
to sets. set<br />
Richard Vernon desian the The key<br />
will be a portion of the London wharf area.<br />
Title Changes<br />
Republic<br />
United Artists<br />
Picture to Portray Career<br />
Of Founder of Red Cross<br />
HOLLYWOOD—"The Life of Henri Dunant,"<br />
film biography of the founder of the<br />
Red Cross, has been set for production on an<br />
independent basis, for an unannounced release,<br />
by Edward Finney, with Stephen Marcus<br />
as his associate, John F. Link will direct,<br />
with camera work scheduled for next summer.<br />
In 1946 there were 11 nationwide film distributing<br />
companies in the U.S.<br />
HEADED FOR CUBA—Benedict Bogeaus,<br />
producer for United Artists,<br />
accompanied by his wife Delores Moran,<br />
is shown as they departed from Miami<br />
by Pan American clipper for a vacation<br />
in Havana, Cuba.<br />
Nasser Will Expend<br />
$500,000 on Studio<br />
HOLLYWOOD—Improvements and new<br />
installations costing nearly $500,000 are in<br />
the planning stage for General Service studio,<br />
rental lot owned and operated by James<br />
Nasser. The expansion and modernization<br />
program is slated to get under way shortly.<br />
Blueprints call for addition of new sound<br />
stages which will incorporate innovations in<br />
soundproofing of an experimental unit which<br />
will be devoted exclusively to the development<br />
of new ideas in methods to save time<br />
and money in production.<br />
Stockholders to Get Report<br />
In Motion Picture Form<br />
HOLLYWOOD—IWotion pictures are being<br />
put to new use through the disclosure that<br />
Wilding Pictm-es. producers of industrial subjects<br />
have been ticketed by the Union Oil Co.<br />
to turn out a film story of the firm's annual<br />
report to stockholders, employes and dealers.<br />
The 15-minute subject, combining live action<br />
and animation, will have Reese Taylor,<br />
Union Oil president, and the executive board<br />
in tfhe cast.<br />
Lew Landers, veteran director, has been set<br />
by Jerry Fairbanks Productions to pilot a<br />
series of television films, his initial assignment<br />
being to guide new issues in Fairbanks'<br />
"Public Prosecutor" series. At the same time<br />
Fairbanks, recently returned from New York,<br />
signed D. H. Johnson as a staff scenarist.<br />
Fairbanks spent nearly three weeks in IVTanhattan<br />
conferring with NBC executives concerning<br />
details of the recently signed pact<br />
whereby Fairbanks will produce video films<br />
for the network for the next five years.<br />
Columbia Gets 'Pasadena'<br />
HOLLYWOOD—A Columbia release has<br />
been secured by Signet Productions, headed<br />
by Irving Ciunniings. for "The Pasadena<br />
Story," a comedy by Leo Rosten. It is being<br />
scripted by Mel Shavelson. The Cummings<br />
unit recently completed "The Sign of the<br />
Ram" for Columbia distribution.<br />
Protestants Lay Plans<br />
For Studio Liaison<br />
HOLLYWOOD— Plans for a branch Office<br />
here to a-ssist studios in the correct interpretation<br />
of Protestantism on the screen were<br />
discussed with studio executives and religious<br />
leaders by Dr. Rome Betts, president of the<br />
Protestant Film commission. He planed in<br />
from New York to arrange details.<br />
Y. Frank Freeman, chairman of the board<br />
of the Ass'n of Motion Picture Producers,<br />
and Cecil B. DeMille wei'e among industry<br />
figures to participate in the luncheon meeting,<br />
which was attended also by Dr. Kennetlh<br />
Mann, Episocal minister; Dr. Louis H. Evans,<br />
pastor of Hollywood's First Presbyterian<br />
Church Federation of Los Angeles.<br />
Organized nearly two years ago, the PPC<br />
has a three-point program designed to present<br />
united Protestantism on a solid front.<br />
With the establishment of an office here, it<br />
hopes to:<br />
1. Be of service in counseling and cooperating<br />
with film studios in connection with<br />
pictures in which Protestantism is a theme.<br />
2. Establish a "recommendation and information"<br />
committee to review films and<br />
inform Protestant periodicals throughout the<br />
world of the type of product suitable for consumption<br />
by audiences of "high moral standards."<br />
3. Participate in the production of films<br />
for use in churches, possibly utilizing major<br />
studio equipment and players.<br />
Sears Asks for Teamwork<br />
Among Independent Units<br />
HOLLYWOOD—An appeal for unity of<br />
action by independent filmmakers to combat<br />
serious losses in foreign revenue and to<br />
study distribution patterns in the domestic<br />
market was voiced by Gradwell Sears, United<br />
Artists president, at a meeting of the Society<br />
of Independent Motion Picture Producers.<br />
At the session an eastern distribution<br />
committee was appointed to work in<br />
coordination with the SIMPP's executive<br />
committee on distribution and tax problems.<br />
Named to this group were Sears, James<br />
Mulvey, William B. Levy, Budd Rogers and<br />
Milton Kramer.<br />
The foreign situation came up for exhaustive<br />
discussion, as did the position of<br />
the independents in relation to the Jackson<br />
Park case in Chicago.<br />
In addition to SIMPP members, the meeting<br />
was attended by a number of producers<br />
affiliated with UA, who held a separate<br />
session following adjournment of the SIMPP<br />
conclave. At the latter huddle Sears reiterated<br />
UA is in a better position as to<br />
product now than at any time in recent<br />
months and indicated he probably would sel<br />
two or three more distribution deals with<br />
independent units before his return to New<br />
York.<br />
Jean Negulesco to 20th-Fox<br />
HOLLYWOOD—Jean Negulesco has signed<br />
a one-picture commitment with 20th-Fox to<br />
)3ilot "Roadhouse," upcoming Edward Chodorov<br />
production which will star Ida Lupino.<br />
The picture is slated to roll next month.<br />
Negulesco thus becomes the second director to<br />
leave Warners in recent weeks. Frederick<br />
de Cordova secured his release from the Burbank<br />
film plant recently and moved over to<br />
Universal-International.<br />
BOXOFFICE : : February 14, 1948 W 55
although<br />
^
East: George L. Bagnall, vice-president of<br />
United Artists, to Ottawa for conferences<br />
with C. D. Howe, minister of reconstruction,<br />
and Canadian industrialists. Bagnall will<br />
huddle with them on that coimtry's desire<br />
to interest Hollywood producers in utilizing<br />
Canadian locales in filming feature subjects,<br />
and will also discuss the possibility of Canada<br />
being given more newsreel coverage on<br />
American screens. The UA executive left<br />
shortly after the arrival in Hollywood of<br />
Gradwell Sears, company president, and Arthur<br />
Kelly, executive vice-president, for huddles<br />
with member-owTiers Mary Pickford and<br />
Charles Chaplin and conferences with various<br />
UA producers. On the Sears-Kelly agenda<br />
was attendance at a midweek meeting of the<br />
Society of Independent Motion Picture Producers.<br />
West: Herbert J. Yates. Republic president,<br />
and WilUam Saal, his executive aide, from<br />
New York, where they spent three w-eeks attending<br />
home office conferences.<br />
East: Pihppo Del Guidice, head of England's<br />
Pilgrim Pictm-es, to Manhattan, en<br />
route back to London, after a short business<br />
trip here. He is expected to return in April<br />
to round up American acting and technical<br />
talent for film comimitments abroad.<br />
East: Robert Goldstein, of the Universal-<br />
International home office, back to New York<br />
after a visit to the studio.<br />
East: David O. Selznick, accompanied by<br />
Ernest L. Scanlon, vice-president and treasurer<br />
of Vanguard Films, to New York for a<br />
series of huddles with SRO executives concerning<br />
releasing arrangements on two new<br />
Selznick<br />
productions.<br />
East: Bryan Foy. production chief of Eagle<br />
Lion, to Gothem for distribution conferences<br />
with President Arthur Krim and William<br />
Heinemann, newly appointed vice-president<br />
in charge of sales.<br />
East: Earl R. Beaman, assistant treasurer<br />
of Vanguard, the David O. Selznick company,<br />
and Maurie Janov. special assistant to<br />
E. L. Scanlon. SRO treasurer, to Manhattan<br />
for eastern business huddles.<br />
West: Si Seadler. Metro advertising manager,<br />
and Ernest Emerling, publicity-advertising<br />
director for Loew's theatres, in from<br />
New York for a look at upcoming Metro releases.<br />
Dorothy Lamour Toplined<br />
In Helen Morgan Story<br />
HOLLYWOOD—Carthay Productions has<br />
been organized as a new independent suit by<br />
Gregson Bautzer, attorney, in partnership<br />
with agent Joe Rivkin and scenarist Leonard<br />
Hoffman. The company's initial film, for<br />
which a 20th Century-Fox release has been<br />
.secured, will be a musical biography of Helen<br />
Morgan. Dorothy Lamour has title role.<br />
Dick Goldsworthy Transferred<br />
WENATCHEE. WASH.—Dick Goldsworthy<br />
has been transferred here from Everett by<br />
Evergreen Theatres to be assistant to Manager<br />
Morrie Nimmer at the Liberty.<br />
BOXOFTICE : : February 14, 1948<br />
Six Films Are Nominated<br />
For Documentary Awards<br />
HOLLYWOOD—Three features and three<br />
shorts have been nominated for special documentary<br />
awards in the 20th annual Oscars<br />
sweepstakes to be staged March 20 by the<br />
Academy of Motion Picture Arts and Sciences.<br />
Selected by a special documentary committee<br />
comprising George Bilson, Leon Ames,<br />
Art Ar-thur, Saul Elkins, F. Hugh Herbert,<br />
WilUam Hornberg, Grant Leenhouts, William<br />
Cameron Menzies, Harriet Parsons and Sid<br />
Solow, the nominees are:<br />
Feature-length—"Journey Into Medicine,"<br />
submitted by the office of information and<br />
educational exchange of the U.S. Department<br />
of State; "Design for Death," produced for<br />
RKO by Theron Warth and Richard O.<br />
Fleischer, and "The World Is Rich," entered<br />
by the British information service.<br />
Shorts—"First Steps," being made for tJie<br />
social affairs department of the United Nations,<br />
emphasizing social welfare work among<br />
handicapped children; "Passport to Nowhere,"<br />
from RKO's This Is America series,<br />
outlining the plight of displaced persons in<br />
Europe; "The School in the Mailbox," entered<br />
by the Australian news and information<br />
bureau, showing how correspondence courses<br />
are conducted via radio and mail in remote<br />
parts of that continent.<br />
Republic Completes Eight<br />
Of 12 Top-Budget Films<br />
HOLLYWOOD—Eight of Republic's announced<br />
12 top-budget 1947-48 releases have<br />
been completed with the windup of camera<br />
work on "Moonrise," the- Charles K. Feldman-<br />
Mar.shaU Grant production. This backlog,<br />
studio spokesmen averred, gives the company<br />
its strongest lineup of unreleased properties<br />
in its 13-year history.<br />
Others awaiting release are "The Red<br />
Pony," "Macbeth," "I, Jane Doe," "Old Los<br />
Angeles," "The Inside Story," "The Gallant<br />
Legion" and "Bill and Coo."<br />
Installs New Screen<br />
DAYTON, WASH.—New projection<br />
lamps<br />
and a new screen are being installed in the<br />
Liberty Theatre, Manager W. G. Hughes reported.<br />
A REAL IRISH FEED—Corned beef<br />
and. cabbage was the specialty of the evening<br />
when Producer Barney Gerard<br />
hosted the press at the recent previev*<br />
in Hollywood of Monogram's "Jiggs and<br />
Maggie in Society," based on the George<br />
McManus comic strip. In this shot the<br />
strip's creator (left) chats with Gerard,<br />
Renie "Maggie" Riano and Joe "Jiggs"<br />
Yule.<br />
'Arch' Dual Opening<br />
Slated in Florida<br />
HOLLYWOOD— Although it is still kicking<br />
around plans for a star-studded opening<br />
in Paris, Enterprise has decided the<br />
world premiere of "Arch of Triumph," being<br />
released by United Artists, is to be staged<br />
in the U.S. The Ingrid Bergman-Charles<br />
Boyer co-starrer will have a dual opening<br />
February 17 at the Colony in Miami Beach<br />
and the Paramount in Palm Beach, and will<br />
be attended by dignitaries from political,<br />
social, business and theatrical circles. The<br />
date coincides with the 100th anniversary<br />
of the completion and rededication of the Arc<br />
de Triomphe in Paris. Following its premiere<br />
engagements, "Arch" will be booked<br />
in 12 other Florida cities.<br />
RKO's "If You Knew Susie," starring Eddie<br />
Cantor and Joan Davi.s, will be given its<br />
west coast premiere February 18 at the<br />
Golden Gate Theatre in San Francisco, with<br />
Cantor trekking north for a personal appearance.<br />
Apex to Film Six-Reeler<br />
For DuPont in 16mm<br />
HOLLYWOOD—Apex Pictures,<br />
commercial<br />
production unit headed by Jack Chertok, producer<br />
formerly associated with Hunt Stromberg,<br />
will launch production shortly on a sixreel<br />
industrial subject for E. L. du Pont de<br />
Nemom-s & Co., and designed for showings to<br />
du Pont's 80,000 employes throughout the<br />
U.S. The picture, Intended to improve management-labor<br />
relations, traces the company's<br />
history and development since it was launched<br />
in 1802.<br />
Chertok, with William Dutton and William<br />
Thiele as his associates, plans to film it both<br />
in Hollywood and the east, using established<br />
players in the required parts. Chertok also<br />
is active in entertainment film production<br />
and is readying a costume drama, "Hill of the<br />
Hawk," for early camera work.<br />
Martin Murray Productions, manufacturers<br />
of narrow-gauge celluloid for industrial<br />
and television use, has incorporated a subsidiary.<br />
Interstate Film Distributors, to handle<br />
release of a new series of video subjects<br />
which will go into work late this month at<br />
Nassour studios. The group, comprising eight<br />
films, wiU vary in running time from five to<br />
10 minutes and will be directed by Orville<br />
Stewai't.<br />
Film Luminaries Donate<br />
Art Work to Charity<br />
HOLLYWOOD—Film luminaries who have<br />
developed skill with the paint brush and<br />
drawing pencil are donating their oils, water<br />
colors, pastels, ceramics and other art forms<br />
to the first laj-ge-scale exhibit of its type. A<br />
week's showing of the work wUl begin February<br />
19, with proceeds from sales to be turned<br />
over to the United Nations Appeal for Children.<br />
Among those whose work will be displayed<br />
at the Hall of Art are Ruth Hussey, Lew<br />
Ayres. Jeanne Crain. Richard Conte, John<br />
Garfield. Lilli Palmer, Delmar Daves, Richai-d<br />
Whorf, Hurd Hatfield, EUa Raines, WiUiam<br />
Eythe. Nelson Eddy. Fred MacMurray, Jean<br />
Negulesco. Linda Darnell. Lionel Barrymore.<br />
Cornel Wilde. Ginger Rogers. Susan Peters.<br />
Edgar Bei-gen. Jane Wyman. Lynn Bari and<br />
Merle Oberon.
, Gate—Nighl<br />
Linda<br />
I<br />
Community Celebration for<br />
For Crest's First Birthday<br />
LONG BEACH, CALIF.—Fox West Coast<br />
made a community affair out of it when the<br />
Crest Theatre, the circuit's first prefabricated<br />
showcase, observed its first birthday.<br />
Manager Wally Smith supplied a three-layer<br />
cake to serve 1,500 patrons who attended the<br />
birthday matinee, with each customer also receiving<br />
a carnation.<br />
One of the honored guests was Mrs. Elva<br />
Green, who a year ago won a S500 prize for<br />
the best name for the theatre, submitted<br />
among 7,000 entries in a name contest. Mayor<br />
Chance of Long Beach was also a guest.<br />
Fox Intermountain Buys<br />
Theatre Site in Sidney<br />
SIDNEY, NEB.—Fox Intermountain Theatres<br />
has purchased a site fronting 53 feet on<br />
Illinois street for erection of a new theatre<br />
here. No immediate building plans were announced.<br />
Robert Selig, assistant to the president<br />
of Fox Intermountain, and Ray Davis,<br />
district manager, were here on several occasions<br />
looking over a possible new theatre<br />
site. Elmer Haines is the circuit's city manager.<br />
Ernest Clark. Amos Roberts<br />
Open Quonset in Molalla<br />
MOLALLA. ORE.—Ernest Clark and Amos<br />
Roberts have opened the 500-seat MolaUa<br />
Theatre. It is a quonset construction. Program<br />
changes are being made on Friday, Sunday<br />
and Tuesday and shows are continuous<br />
on Sunday. The price scale is 50 cents for<br />
adults and 20 cents for children.<br />
GUARANTEED POPCORN<br />
AND SUPPLIES<br />
Western Division Manager<br />
HE 7528 Los Angeles 7. Colil.<br />
FOR SPECIAL<br />
LOS ANGELES<br />
pzra Stern, Filmrow attorney, pulled out for<br />
New York and Washington. In the nation's<br />
capital he planned to attend supreme<br />
court hearing on the government's antitrust<br />
action against the major companies . . . Ben<br />
Ash, branch manager for National Screen<br />
Service, will be among those attending a<br />
western division meeting of the outfit in<br />
Dallas February 26-27. The session was<br />
called by George Dembow, NSS sales chief,<br />
and Bernie Wolf, coast district manager.<br />
On leave of absence as Paramount's Denver<br />
branch manager, Chet Bell is seriously ill in<br />
St. Joseph's hospital, Burbank. He was<br />
branch chief locally from 1943 to 1945. He<br />
was given leave four months ago because of<br />
illness . . . Fox West Coast's Guild in Hollywood<br />
tied in with National Boy Scout week<br />
when Manager Dick Pritdhard had Irwin<br />
Bruni. scoutmaster of Troop 111, Hollywood,<br />
appear on the stage along with Joe Kirkwood,<br />
star of Monogram's "Fighting Mad."<br />
Funeral services were to be held February<br />
14 in Milwaukee for Mrs. Bert Pirosh, wife of<br />
the West Coast film booker. She died here<br />
at Cedars of Lebanon hospital after a short<br />
illness . . . Beginning February 19 and continuing<br />
through the local visit of the Freedom<br />
train, scheduled to arrive February 23 for<br />
a three-day stay, local theatres will screen<br />
a documentary, "Our American Heritage,"<br />
narrated by Gregory Peck. Charles Skouras<br />
and Bob Poole are co-chairmen of the exhibitors<br />
committee in charge of the event.<br />
Variety Presents Projector<br />
To Institute for Boys<br />
LOS ANGELES—Variety Club Tent 25<br />
donated<br />
a motion picture projection machine<br />
and .sound equipment to the Vocational Institute<br />
for Boys in Lancaster. Calif. The<br />
equipment, which will be installed without<br />
charge by RCA, was given to Tent 25 by Fox<br />
We.st Coa.st and the Metzger-Srere Theatres.<br />
SHOWS TRY<br />
sPECini<br />
TRHILERS<br />
r V ^<br />
We Make 'em Better ond Quicker! |<br />
Los Angeles Office Now Open<br />
1574 W. WASHINGTON BLVD.<br />
'Walk Alone' Proves<br />
Holdover in Denver<br />
DENVER—"I Walk Alone" was good enougth<br />
at the Denham to be held over.<br />
(Average Is 100)<br />
Aladdm—Sleep, My Love (UA); Stork Biles Man<br />
t. (UA), 3rd d. wk<br />
Denham— I Walk Alone (Para) _<br />
110<br />
150<br />
Denver and Esquire—You Were Meant lor Me<br />
(20th-Fox): Slippy McGee (Hep) 130<br />
Orpheum—The Secret Liio ol Walter Mitty (RKO):<br />
Green lor Danger (EL), Znd wk 90<br />
Paramount and Webber— Relentless :C:\'- Campus<br />
Honeymoon (Rep) 130<br />
Riallo—Treasure ol Sierra Madre V. r :<br />
Good (EL), 4th d.<br />
Tabor City ol Missing Girl:<br />
(SR),<br />
Be<br />
Sell My Life<br />
Only Three New Offerings<br />
In Los Angeles; Trade Show<br />
LOS ANGELES—Only three new bills made<br />
their appearance in local firstrun situations<br />
and the predominance of holdovers contributed<br />
to slow business generally. Topper of<br />
the week was "A Double Life," carding 140<br />
per cent in five houses. "Gentleman's Agreement,"<br />
"The Bishop's Wife" and "Mourning<br />
Becomes Electra" were still pulling well<br />
after seven weeks at advanced prices.<br />
Belmont. El Hey, Orpheum, Vogue—The Smugglers<br />
(E-L); Untamed Fury (E-L) 125<br />
Beverly, Fox Palace Gentleman's Agreement<br />
(20th-Fox), roadshov^, 7th wk 100<br />
Carthay—The Bishop's Wile (RKO), roadshow<br />
7th wk 90<br />
Chinese, Loyola, State, Uptown-^Relentless<br />
(Col); Politics Smart (Mono). 2nd wk 100<br />
Guild, Ritz, Studio City, United Artists—<br />
Iris,<br />
A Double Lile (U-I), 7th wk - 140<br />
Downtown, Hollywood Poramounts-1 Walk<br />
Alone (Para), 2nd wk; Blonde Savage (EL) 110<br />
Egyptian, Los Angeles, Wilshire—Coss Timberlane<br />
..._<br />
(MGM), 3rd wk. _ 100<br />
four Star—Mourning Becomes Electra (RKO),<br />
roadshow, 7th wk 90<br />
Four Music Halls—Sleep, 90<br />
My Love (UA), 2nd wk.<br />
Pantages, Hillstreel—To the Ends ol the Earth<br />
Col), Blondie in the Dough (Col), 2nd wk 100<br />
Warnprs Downtown, Hollywood, Wiltern—<br />
My Girl Tisa (WB) 125<br />
"Madre' and 'Sleep' Open Strong<br />
But "Agreement' Still Leads<br />
SAN FRANCISCO—Big opening weeks were<br />
enjoyed by "Treasure of Sierra Madre" at the<br />
Paramount and "Sleep, My Love" at the<br />
United Artists, but the big attraction among<br />
the downtown cinema palaces last week was<br />
still "Gentleman's Agreement." In its second<br />
week at advanced prices it did 300 per<br />
cent of average business.<br />
Squire—Elephant Boy (FC); Jungle Slave Girl<br />
(FC), reissues - IIC<br />
-Cass Timberlane (MGM), 2nd wk 120<br />
Golde<br />
Song (RKO), plus stage show.<br />
2nd<br />
Orpheum— A Woman's Vengeance (U Mary Lou<br />
(Col)<br />
Panrao nv Treasure ol Sierra Madr.<br />
St Frc;, Road lo Rio - ;-<br />
-<br />
; ;<br />
State— 1 Walk Alone . : ; Vacati<br />
(Mo<br />
130<br />
s—Sleep, My Love lUA)<br />
United Nations Gentleman's Agreement<br />
(20th-Fox), 2nd wk., advanced prices 300<br />
Warlield-The Secret Lile ol Walter Mitty (RKO);<br />
Perilous Waters (Mono) 100<br />
"Timberlane' Scores 180<br />
For Top Seattle Rating<br />
SEATTLE — "Cass Timberlane" moved into<br />
town to hit an excellent 180 at the Music<br />
Hall. "Ti-easure of Sierra Madre" lived up<br />
to raves by local critics and turned in a neat<br />
150 at the Orpheimr.<br />
Blue Mouse—Road lo Rio (Para), 5th d. t. wk 120<br />
Fiith Avenue—You Were Meant for Me (20th-Fox)<br />
Roses Are Red (20th. Fox)<br />
Liberty—Relentless (Col) ..<br />
Music Box—Sleep, My Love iJA Big Town Aitei<br />
Dark (Para), 2nd d j v. k<br />
Music Hall Cass Timberlane ,M>iM<br />
GrFheum-^-Treasure ol Sierra Madre (WB)<br />
Pnloma;- Killer McCoy (MGM) Smart Politics<br />
BOXOFFICE :: February 14, 1948
.<br />
the<br />
I<br />
quent<br />
\ More<br />
! run<br />
. Operators<br />
Sign Pact,<br />
Get 20 Cent Raise<br />
LOS ANGELES — Culminating negotiations<br />
launched nearly a year ago, Moving<br />
Picture Machine Operators Local 150 approved<br />
a new contract with the major local<br />
theatre circuit-s calling for a 20-cent hourly<br />
wage increase and providing- for arbitration<br />
of all disputes. The pact is retroactive to<br />
July 1, 1947.<br />
The new firstrun scale is $2.55 houi'ly, with<br />
firstrun week set at 36 hours. Subserun<br />
houses will have a 42-hour week.<br />
than 100 theatres are involved in the<br />
arrangement, including Fox West Coast,<br />
Warners, the four Music Halls, the two first<br />
Paramounts, the Hillstreet and Pantages.<br />
Negotiations had been deadlocked for several<br />
months before Richard Walsh. lATSE<br />
president, worked out a new series of meetings<br />
with representatives of the circuits involved.<br />
County Planners Probed<br />
Over Rebuff to T&D Jr.<br />
SANTA CLARA, CALIF.—The board of<br />
supervisors has started a probe of the county<br />
plannir^ commission to ascertain why the<br />
group refused to issue a permit to T&D Jr.<br />
Enterprises for a million dollar drive-in development<br />
near here. A drive-in theatre was<br />
to be part of the development and T&D has<br />
received a traffic control pei-mit from the<br />
state, Raymond Callaghan, attorney for the<br />
circuit, told the board of supervisors. He demanded<br />
to know why E. O. Wool, chairman<br />
of the planning board, had asked the district<br />
attorney to check the company's holdings<br />
with the Department of Justice antitrust division.<br />
The board of supervisors said it could<br />
see no objection to the development and<br />
started looking into the planning board's<br />
action.<br />
Story of Associated Press<br />
To Be Made by Columbia<br />
HOLLYWOOD—The history of<br />
the Associated<br />
Press will be brought to the screen for<br />
Columbia release by Tony Owen, former Chicago<br />
newspaperman. A share of the film's<br />
profits will be turned over to AP for its employes<br />
pension fund.<br />
New in preparation, the script will be based<br />
in part on "Barriers Down," by Kent Cooper,<br />
AP general manager; "AP, the Story of the<br />
News," by Oliver Gramling, and on research<br />
material provided from AP's own sources.<br />
To Build Quonset Theatre<br />
SAN FRANCISCO—Alexander A. Cantin<br />
and A. Mackenzie Cantin. San Fi-ancisco theatre<br />
architects, have completed plans for a<br />
500-seat quonset-type house to be built in<br />
Saratoga, Cahf., by Nason Shaw. The theatre<br />
will include stores and an apartment and<br />
is estimated to cost $50,000.<br />
Remodel Hatch Drive-In<br />
HATCH, N. M.—The drive-in theatre here<br />
is being remodeled in preparation for an<br />
April opening. Wilson Butler, manager of<br />
the Mission, said the showplace would be<br />
equipped with in-car speakers and ramps for<br />
cars, the walls would be built up and the<br />
screen refinished.<br />
Cuba Has 484 Theatres Operating<br />
With Total of 308Al 2 Seats<br />
NEW YORK—Cuba has 484 theatres with<br />
an aggregate seating capacity of 308,412 currently<br />
in operation, according to an MPAA<br />
theatre directory compiled from data furnished<br />
by member companies operating in<br />
that country.<br />
The city of Havana has 90 theatres with a<br />
total seating capacity of 92,862. Approximately<br />
95 per cent of Cuban theatres show<br />
United States product on a part-time or fulltime<br />
schedule. Over three-fourths of the<br />
The<br />
theatres operate under a double feature<br />
policy.<br />
The directoi-y is accompanied by two summaries,<br />
one an over-all compilation and the<br />
other broken down into details for each of<br />
the nation's six provinces. In addition to<br />
Havana, the provinces are: Camaguey, Las<br />
Matanzas, Oriente and Pinar del Rio,<br />
Villas,<br />
There are 15 circuits, seven of them in<br />
Havana.
Mormon),<br />
. . . Mike<br />
. . Pauline<br />
. . Arthur<br />
. . Milt<br />
., .<br />
i<br />
Ward Houses in Salt Lake District<br />
Have Substantial Film Patronage<br />
SALT LAKE CITY—The recent Motion<br />
Picture Ass'n of America directory of theatres<br />
in this exchange area does not give a<br />
true picture of the situation in Utah and<br />
Idaho, Tracy Barham, vice-president and<br />
general manager of Intermountain Theatres,<br />
Inc., pointed out, in that it does not list the<br />
niunber of ward houses showing pictures in<br />
the area.<br />
By actual figures of the Church of Jesus<br />
Christ of Latter Day Saints there<br />
are 13 ward houses in Salt Lake City alone<br />
with 35mm equipment. Barham said. He<br />
pointed out that these ward house shows,<br />
generally operated once or twice a week, are<br />
in direct competition to theatres in the city<br />
and region. While they do not get pictures<br />
first run, their clearance time, in some cases,<br />
is ahead of the neighborhoods.<br />
The church shows are run for ward maintenance<br />
and equipping of basketball teams<br />
and to defray expenses of dramatic productions.<br />
Barham emphasized that relations<br />
between commercial houses and the ward<br />
theatres have always been of the best.<br />
There are approximately 31 ward houses<br />
Theatre Near Completion<br />
In Oregon Village of 185<br />
ADRIAN. ORE.—This community has a<br />
population of only 185 people but it will have<br />
a motion picture theatre of its own beginning<br />
March 1. Raymond H. Holly, who is now<br />
putting the finishing touches on his $30,000<br />
Holly Theatre, is banking on support from<br />
the 2,500 people who live within a radius of<br />
five miles of town.<br />
It will be as fine a theatre as is boasted<br />
by many a larger city. The building is<br />
36x90 feet, built of cinder block. It will have<br />
Mueller heating and air conditioning. The<br />
auditorium walls are covered with acoustipulp<br />
plaster and the ceiling with tile. There is a<br />
spacious lobby.<br />
The house has been outfitted by Service<br />
Theatre Supply of Salt Lake City with Simplex<br />
projectors and Motiograph sound.<br />
Westside Theatres to Open<br />
Gustine House March 1<br />
SAN FRANCISCO — West.side Theatres,<br />
Inc., which recently purchased the interest of<br />
Al Lam-ice in the Park and Menlo theatres<br />
in Menlo Park and the California in Palo<br />
Alto, is remodeling and redecorating the old<br />
Victoria Theatre in Gustine and will reopen<br />
it March 1 as the Valley.<br />
The circtiit also is remodeling the Menlo<br />
and will reopen it on a foreign run policy.<br />
Hal Honore, recently with Golden State<br />
Theatres, has been named manager of the<br />
theatres.<br />
Empire Theatr'ual Consultants<br />
Exclusive distributors for Pobloclci & Sons Pre-<br />
(Jesioncd TliMlrcs, Fronts. <strong>Boxoffice</strong>s. Poster<br />
C.nses. etc. 323 to 689 seat houses. Immediate<br />
925 21st St. TAbor 4962 Denver. Colo.<br />
in the state of Utah including the 13 in Salt<br />
Lake City, with 35mm equipment. In many<br />
communities the meeting houses are the only<br />
places for showing pictures for miles around.<br />
Barham said he believes 500 each would be a<br />
conservative estimate on the seating capacity<br />
of the 31 chapels. In addition, there are several<br />
meeting houses in Idaho, where 35mm<br />
is film shown. The ward motion picture supervisors<br />
purchase their- film for Utah and<br />
Idaho showings from exchanges in Salt Lake.<br />
In addition to the 35mm. many other wards<br />
have 16mm equipment. The church sells<br />
much of the film for this equipment through<br />
its own outlet.<br />
Barham believes that figuring 500 for each<br />
of the ward houses in Utah showing 35mm<br />
film would increase the state's seating capacity<br />
by at least 15,000 beyond the 193,037<br />
carried as the area's seating capacity in the<br />
MPAA directory. He said the number of<br />
chapels in which 16mm films are shown would<br />
increase even this figure, giving an over-all<br />
total of close to 245,000.<br />
Barham pointed out that this situation is<br />
unique in the United States.<br />
Agitate for New Theatre<br />
PORTERVILLE, CALIF.—The Chamber of<br />
Commerce here is attempting to get a new<br />
theatre for the town. M. L. Grimsley, secretary-manager<br />
of the chamber, has written<br />
to Principal Theatres of Los Angeles, operators<br />
of the present theatres here, asking them<br />
if they are planning a new house soon. If<br />
not, Grimsley said, the chamber will try to<br />
get someone else to build. Principal Theatres<br />
has talked of a new theatre here for a year,<br />
but so far has taken no steps to get one<br />
built,<br />
the chamber complains.<br />
Remodeling Midway<br />
BURLINGTON, COLO —Extensive renovation<br />
of the Midway Theatre here is tmder<br />
way, according to Neal Beezley, manager.<br />
Gradual improvements have been made over<br />
the last few months, and workmen this month<br />
are remodeling the lobby, installing a new<br />
boxoffice, display boards, neon lighting fixtures<br />
and a snack bar. In the spring, the<br />
auditorium will be gone over completely.<br />
Odle House Spruced Up<br />
NORWOOD, COLO.—Extensive improvements<br />
are being made by James O. Odle at<br />
Buys Cortland Theatre<br />
SAN FRANCISCO — Robert Gingerich,<br />
operator of the Sunset Theatre, has purchased<br />
the local Cortland from Herbert Harris.<br />
The change in ownership took place<br />
January 1. J. Leslie Jacobs was the broker.<br />
Jacobs also handled the sale recently af the<br />
Shastona Theatre in Mount Shasta to Walter<br />
Pi-eddy and Richard Nasser.<br />
DENVER<br />
^ewly elected officers of the Rocky Mountain<br />
Screen club are: Robert C. Hill,<br />
president: Pat McGee and William Agreni<br />
vice-presidents; Kenneth Mackaig, secretary,<br />
and William Dollison, treasm-er. Directors<br />
include Robert W. Selig, Ralpii J.<br />
Batschelet, A. P. Archer, Joe H. Dekker, Robert<br />
J. Garland, Mayer Monsky, William Hastings<br />
and Joe Stone. Committees will be announced<br />
next week.<br />
Mr. and Mrs. Harry Huffman, after spending<br />
a couple of weeks in Florida, went to<br />
California for a further vacation . . . Jack<br />
Copeland, manager of the Rialto, was elected<br />
president of the Denver Pilots club . .<br />
Ray Milland and Gary Cooper, after finding<br />
no snow at Sun Valley, came to Aspen, Colo.,<br />
to get in some skiing . . , Sam Rosenthal,<br />
owner of the Bison, Buffalo, Wyo., was in<br />
on his way to Chicago on a business trip.<br />
John Wolfberg, president of Rocky Moimtain<br />
Allied, went to Washington to attend<br />
Allied board meetings . . . Charles Walker,:<br />
20th-Fox district manager, was in duringi<br />
the week ... It is reported that L. L. Dent,<br />
owner of Westland Theatres, is improving<br />
in Phoenix, where for some time he was very<br />
ill. He has left the hospital and taken an<br />
apartment.<br />
Ted Knox of Service Theatre Supply has<br />
returned i<br />
from Lordsbiu-g where he installed<br />
599 seats in the new Coronado, just opened<br />
by Mrs. S. E. AUen . Overman, Eagle<br />
Lion publicity man, was in on publicity for<br />
"T-Men" at the Denver and Webber . . . Affiliated<br />
Enterprises, the original bank night<br />
company, is being dissolved.<br />
;<br />
Frank Westbrooke, Paramount salesman in<br />
the Omaha territory, has been transferred to<br />
this area and will handle the northern route<br />
... In a letter to the Paramount exchange<br />
Orin J. Sears of the Apache, Elida, N. M., ;<br />
gave the inspection and shipping department ;<br />
a pat on the back with: "It's always a pleas- ,<br />
ure to run a Paramount film—it's always in<br />
such fine shape" . J. Fountain isi<br />
reopening the Fountain at Mesilla, N. M<br />
':<br />
While he was in the armed forces he left<br />
the house closed. He uses mainly Spanish<br />
(<br />
'<br />
and Mexican product. ,<br />
.<br />
.<br />
Chet Bell, Paramount manager on leave of<br />
absence, is back in the hospital in California<br />
Hall, Paramount secretary,<br />
stayed home for a week with the flu .<br />
Don<br />
at<br />
and Sally Smith have adopted twinj<br />
girls, Cynthia and Sandra. He is city man-'! .<br />
ager for Fox Intermountain at Longmont :<br />
i<br />
Zalesny, city manager at Las Vegas<br />
for Fox Intermountain, was operated on at<br />
St. Anthony's hospital here.<br />
Hearing that the Christian Science societyl<br />
the Mesa Theatre. Top corners of the false<br />
front have been cut away and windows on<br />
the west side boarded up. A<br />
was without a properly heated meeting place/]<br />
compogjtion<br />
siding will be put on the building- and<br />
Henry Westerfield, city manager at<br />
a"^arquee<br />
will be added in front. Odle also has<br />
Cruces, N. M., offered them the use of the|<br />
plans for remodeling and redecorating the Rio Grande Theatre Sunday mornings<br />
interior. Two old buildings next to the theatre<br />
Exhibitors seen on Filmrow: Kemiey Powell I<br />
aje to be razed.<br />
Wray; Neal Beezley. Burlington: Leon Coul-|<br />
Loveland: Sam Rosenthal, Buffalo, Wyo<br />
ter,<br />
and Archie Goldstein,<br />
I^^<br />
ZT<br />
Strassburg.<br />
W Brenkert P<br />
I<br />
USAIRCo.<br />
|^_B.^<br />
I WESTERN SEF SERVICE & SUPPLY, INC.<br />
I 2120 Broadway .<br />
Jke e041<br />
Denver 2. ColoJB "'
:: the<br />
, machine.<br />
,<br />
decorating<br />
,<br />
PLAINS,<br />
, . . Nat<br />
. , . Also<br />
. . Earl<br />
. . "Handsome"<br />
. . Penny<br />
. . Betty<br />
. . John<br />
. . Randy<br />
. . . The<br />
. . . The<br />
. . James<br />
. . The<br />
. . Florence<br />
SAN FRANCISCO<br />
psmond Parker, president of the Consolidated<br />
Amusement. Co.. was scheduled to return<br />
to his home in Honolulu the middle of this<br />
month after several months here on business<br />
Blumenfeld of the Blumenfeld circuit<br />
shot a hole-in-one last week at Lake<br />
Merced.<br />
Paul David, district manager for Blumenfeld<br />
in Sacramento, was in town last week<br />
coming in for home office conferences<br />
was Eddie Coffey, district manager in<br />
Napa .<br />
Long, managing director of<br />
the Paramount Theatre, is taking the increase<br />
in the price of a haircut to heart. He had<br />
his hair cut short. It brought out the bald<br />
spot and his nine-year-old son Richard now<br />
insists on blowing on the spot.<br />
"Treasure of Sierra Madre" doubled average<br />
in its opening week at the P>aramount,<br />
giving that theatre one of its biggest weeks<br />
of the season . postcards were sent<br />
by the Telenews Theatre to all advertising<br />
agencies in town ui^ing them to see bhe<br />
March of Time release, "Public Relations—<br />
"<br />
This Means You."<br />
Ij")! Mary Yerman, ledger clerk at Paramoimt<br />
>' exchange. v;as married February 8 . . . Andy<br />
Larson, head shipping clerk at Columbia, is<br />
the daddy of a baby girl Williams<br />
left Columbia to return college, Marie<br />
to<br />
Brainerd is taking over his work<br />
7 is stenographer at Columbia Venita Fussell,<br />
^ formerly of Monterey . Thege replaced<br />
Grace Bowman at the bookkeeping<br />
Grace is now assistant cashier,<br />
""<br />
replacing Helen Kerr, who left Columbia to<br />
work with her husband.<br />
Mel Klein is back at his desk at Columbia<br />
after a short bout with the flu . . . Phil Weinstein.<br />
Columbia salesman, is resting easier<br />
these days. His little boy who was hit by a<br />
car is on the road to recovery Randolph<br />
was in from his Orinda Theatre to do<br />
.<br />
some booking so he can get away on a short<br />
vacation Niffen was along<br />
.<br />
Row saying hello. Niffen. w"ho formerly<br />
t i was on the Row was down from Seattle for<br />
Mi !<br />
the U-I conference.<br />
A Chronicle colninnist comes up with the<br />
"'' i<br />
information that Irving M. Levin, who op-<br />
crates the Artvogue, is no relation to Irving<br />
]<br />
'^l<br />
*'' M. Levin who owns a company that makes<br />
Joseph Blumenfeld and<br />
Artvogue shirts . .<br />
Robert L. Lippert, local circuit operators, and<br />
Louis Kaliski. Oakland businessman, have<br />
purchased the old El Cerrito dog track and<br />
'/ reports are that the 30-acre tract will be developed<br />
for a drive-in theatre and shopping<br />
center. The area would have to be rezoned<br />
«!& before the development takes place.<br />
Manager Russell Wheeler is preparing a<br />
direct-mail campaign throughout the Marina<br />
district informing the public of the Metro's<br />
acquisition of new seats. Wheeler's copy<br />
line: "Your most comfortable evening's entertainment<br />
is coming." He's putting in 400<br />
rocking-chair style<br />
the lobby.<br />
seats in the loges and re-<br />
J New Heating in Plains, Mont.<br />
MONT.— Carl Richard.son has installed<br />
a new heating plant in his Liberty<br />
Theatre here.<br />
il<br />
Australians Expect<br />
Rank Investment<br />
The Sydney Morning Herald says: "We<br />
seem to detect a note of desperation in the<br />
action of a city picture theatre which suspected<br />
that people weren't taking enough<br />
notice of its advertising hoardings. For the<br />
new show, some of the posters have been<br />
pasted upside down, and the management is<br />
anxiously checking the number of people who<br />
ring up to report the 'mistake.' "<br />
David Hersh Drops His<br />
Partnership With Rogell<br />
HOLLYWOOD—David Hersh resigned as<br />
president of Gibraltar Productions, independent<br />
unit he formed recently in partnership<br />
with Albert S. Rogell. He ascribed his<br />
departure to "the pressure of outside business."<br />
Rogell assumes the presidential post<br />
and will continue with the company's announced<br />
slate of six features.<br />
Three-Way Job on 'Love'<br />
For Robert Montgomery<br />
HOLLYWOOD—Following completion of his<br />
starring role in "The Saxon Charm." Robert<br />
Montgomery will produce, direct and star in<br />
"Come Be My Love." to be turned out by<br />
Montgomery's Neptune Productions for U-I<br />
release. The comedy is based on a story by<br />
Robert Carson.<br />
UA to Release 'Affair'<br />
HOLLYWOOD—Release through United<br />
Artists has been secured for "Innocent Affair."<br />
first picture to be turned out by the<br />
newly-organized James Nasser Productions.<br />
Nasser has signed Fred MacMurray to star<br />
and borrowed Lloyd Bacon from 20th-Fox to<br />
direct. The yarn is an original by Lou Breslow<br />
and Joseph Hoffman. Nasser headquarters<br />
at General Service studio, recently purchased<br />
by him and a group of brothers.<br />
SEATTLE<br />
. . . University<br />
.<br />
geles . . .<br />
Joe Lanier of U-Is publicity department is<br />
By WILLIAM BEECHAM<br />
renewing old friend.ships in town<br />
of Washington's Film club has<br />
Australian Bureau. <strong>Boxoffice</strong><br />
PERTH. W. A.^It is officially reported that<br />
launched a nine-unit series of old comedies<br />
for weekly showings on the campus. Included<br />
Maj. Reginald Baker, a senior executive of<br />
Rank are Charlie Chaplin's "The Tramp" and<br />
the J. Arthur organization in London, other Admission the complete<br />
oldies.<br />
on the way to Australia, bringing plans for<br />
investment pounds<br />
group<br />
is $1.50 for<br />
O'Connell of the State,<br />
is<br />
the<br />
Spokane, lined up seven jewelry stores for<br />
of millions of of<br />
British capital in the Australian film industry.<br />
tieups on "Her Husband's Affairs."<br />
Indeed, it is freely stated that the<br />
Rank organization plans to spend more than<br />
Seven Evergreen executives are back from<br />
$1,562,500 in Australia during the current<br />
the National Theatres convention in Los An-<br />
year. Most of this expenditiu-e. it is thought,<br />
Dan Redden, manager of the Paramount,<br />
will be on the extension of the Pagewood<br />
(Sydney) studios, with the possible erection<br />
of even further studios in the Sydney area. obtained a loving cup from Robert<br />
Mitchum and used it on a local radio swing<br />
However, a production schedule of four pictures<br />
contest to get a lot of publicity on "Out of<br />
a year, costing a total of $4,677,500. the Past " British release, "The Great<br />
also<br />
is mentioned by persons who should be in Handel" has finished a fair engagement on<br />
the know.<br />
Metropolitan the screen.<br />
. . Dick<br />
. . Passing<br />
. .<br />
. . Joe<br />
. .<br />
At U-I WESTERN MEETING—William A. ScuUy (center), Universal-International<br />
vice-president and general sales manager, presides at the western division sales<br />
meeting in San Francisco. In the picture are, left to right, Barney Rose, district manager:<br />
John .Foseph, national director of advertising and publicity; C. J. Feldiman,<br />
western division manager; Scully; E. T. Gomersall, his assistant; Foster Blake, Los<br />
Angeles district manager, and Ray Coyle of the contract department of the New York<br />
office.<br />
LOS ANGELES<br />
r* E. Parker, northern division head for<br />
Alexander Film Co., arrived by plane from<br />
the home office in Colorado Springs to confer<br />
with Colin Dexter, California general<br />
district manager. Parker will host a testimonial<br />
dinner for Ray Winters. Boice Canon<br />
and Kermit Graybill, comprising Baxter's<br />
southern California sales force.<br />
Mrs. Inez Johnson, 82, mother of Earl<br />
Johnson of Co-operative Theatres, died January<br />
30 ... J. E. Moore of the Pal in Midland<br />
was in for confabs with Harry Rackin<br />
of Exhibitors Service . . . Monogram's exploitation<br />
chief, Jim Schiller, planed to Dallas,<br />
where he will handle the world premiere<br />
of "Panhandle."<br />
On the sick list was Harold Michaelson,<br />
Filmack Trailer artist . . . Robert Lippert,<br />
vice-president of Screen Guild, was in from<br />
San Francisco for home office huddles.<br />
Lippert announced that he has disposed of<br />
his Centre Theatre in San Francisco to<br />
Herbert Rosener under a long-lease deal.<br />
Rosener, who operates four foreign picture<br />
houses here, will institute a .similar policy<br />
in his new Bay City showcase.<br />
Murray Becker, assistant manager of Eastland's<br />
Brooklyn, ran away with top honors<br />
in the recent March of Dimes collection contest<br />
. . . Arthur Ungar of Popper's Supply<br />
was down from San Francisco for meetings<br />
with Harry Taylor, Popper representative<br />
here . Lammucci and his son Roy,<br />
Granada, Bakersfield, were on the Row for<br />
some booking and buying.<br />
.<br />
Paramount's salesman Bob Clark is home<br />
from his Arizona sales trip out<br />
cigars for the usual reasons was Charles<br />
Harris of the Union Theatre. It was a boy,<br />
born February 4 . . . Doris Deen is the new<br />
contract clerk at Film Classics . . . Al Blumberg,<br />
National Screen salesman, was prepping<br />
for an Arizona sales junket.<br />
Jay Berger of the Valley in Camarillo was<br />
booking at the Monogram exchange .<br />
Hugh Bruen of the 'Whittier, 'Whittier, left<br />
for Seattle, where he has other theatre in-<br />
P<br />
, fo, Quick Aclionl<br />
TH EATRE<br />
THEATRE EXCHANGE CO.<br />
201 Fine Arts BIdg. Portland 5, Orejon<br />
i^<br />
. England, Whittier manager,<br />
terests<br />
was on the Row booking and buying .<br />
Film Classics' manager from San Francisco,<br />
Fred Abelson, was on the Row . . . Lewis<br />
Wutke of the Penco Supply Co. reports<br />
that DeVry projector equipment has been<br />
installed in the Orthopedic hospital and the<br />
Blessed Sacrament church here recently.<br />
Thomas R. Lancaster, office manager for<br />
the Filmack Trailer Co., was married February<br />
6 tj Helen Ruth Witwer in Hollywood.<br />
SCTOA Appoints Group<br />
To Probe 16mm Activities<br />
LOS ANGELES—To combat the growing<br />
problem of 16mm competition, the Southern<br />
California Theatre Owners Ass'n has appointed<br />
a special committee to investigate<br />
the situation. Chairman of the group is E. S.<br />
Calvi, with Burton Jones, James Loomos,<br />
Mort Goldberg and Sid Kurstin as committee<br />
members.<br />
In a special bulletin to SCTOA members,<br />
Paul Williams, general counsel, requested exhibitors<br />
to notify the committee of any 16mm<br />
competition in their areas, including details<br />
as to the picture, the producer, the operator<br />
or sponsor of the showing.<br />
Charles F. Stahl Opens<br />
Rainbow in Carmichael<br />
CARMICHAEL. CALIF. — The Rainbow,<br />
first motion pictiu-e house in this area, was<br />
with Stahl and his wife doing much of<br />
opened Febniary 2 by Charles F. StaJil. It<br />
is a fireproof building, seating 350, and was<br />
erected at a cost of about $35,000. The building<br />
has been more than a year in construction,<br />
the work themselves.<br />
Plan Palmdale Theatre<br />
PALMDALE, CALIF. — Plans have been<br />
drawn by S. Charles Lee, Los Angeles theatre<br />
architect, for a $150,000 theatre to be<br />
built here by Frank Smith for operatimi by<br />
the C&W Theatres, Inc. Consf ruction work<br />
is expected to start within the next few<br />
weeks. The house will seat between 450 and<br />
500. C&W Theatres now operates the Palmdale<br />
School Theatre.<br />
San Jose State Reseated<br />
SAN JOSE. CALIF.—The S ate Theatre<br />
here has been reseated with pushback chairs<br />
and It will be redecorated and air conditioned<br />
by spring, according to F. W. Curtice,<br />
manager. The theatre recently re-equipped<br />
its projection room. The entire renovation<br />
program will cost about $75,000, Curtice said.<br />
Samuel Levin, Pacific Coast<br />
Veteran, Enters Hotel Field<br />
PALM SPRINGS—Samuel H. Levin, for 40<br />
years identified with the construction and<br />
operation of San Francisco theatres has gone<br />
into the hotel business. The veteran showman<br />
will open the sumptuous Palm Springs<br />
Biltmore February 10 at the height of the<br />
desert winter season. Dick ScoUin, wellknown<br />
San Franciscan formerly at the Clift,<br />
1<br />
will be manager.<br />
The 50-unit resort, built at a cost of more<br />
than $1,500,000 is described as "the last word<br />
in informal elegance." Of desert-style designing,<br />
the low, rambling cottages are widely<br />
spaced for personal comfort and privacy. A<br />
large administration building will lead into<br />
the air-cooled dining room area. Provided are<br />
a 35x75 ft. swimming pool, tennis courts, putting<br />
green, croquet court, sun decks and social<br />
rooms. The hotel will operate on the American<br />
plan.<br />
Want Theatre Builder<br />
SACRAMENTO—Jack McMahon and Paul<br />
Ford, developers of the new Fruitridge shopping<br />
center, are trying to interest someone<br />
in putting a 1,000-seat theatre into their<br />
project. They have set aside a site for the<br />
house, they announced, and are making contact<br />
with several prospective theatre operators.<br />
Roy Theatre Chartered<br />
SALT LAKE CITY—Articles of incoi-poration<br />
have been filed by the Roy Theatre<br />
Co. of Roy, Utah. Claude Hawks of Salt I<br />
Lake City is listed as president and treasurer,<br />
L. C. Denton of Cliente, Nev., as vice president,<br />
and Hal F. Hawks. Salt Lake City, as<br />
secretai7.<br />
New Sound for Shovelin<br />
BATTLE MOUNTAIN, NEV.—A complete<br />
Motiograph Mirrophonic sound system has<br />
been in stalled in the Shovelin Theatre here<br />
by D. F. Shovelin. J. Bugger of Service Theatre<br />
Corp., Salt Lake City, was here to make<br />
the installation.<br />
Fire Damages Vogue<br />
VERNAL, UTAH—Fire coming from the<br />
coal bin raged for three hours in the Vogue<br />
Theatre here last week before being brought<br />
under control. Damage was estimated at<br />
$4,000. No one was in the theatre at the time.;<br />
Home Town Film of 1921<br />
Uncovered in Weiser<br />
Weiser, Ida.—A can of film that has<br />
been lying around the Star Theatre for<br />
26 years gathering dust was uncovered<br />
recently by a member of the theatre<br />
staff. It turned out to be a picture made<br />
here with local talpnt and first screened<br />
at the theatre May 5, 1921.<br />
The seven-minute subject, "Romance<br />
is of Weiser," complete with heroine,<br />
hero, neglected girl and villain, and most<br />
of those who played in the picture are still<br />
living in this area.<br />
R. G. W. Frisbey, manager, ran the picture<br />
for his audience January 20 and<br />
planned a series of special showings at a<br />
later date to give everyone here a chance<br />
,<br />
to see what the town and some of its<br />
people looked like in 1921. Frisbey said<br />
the film was in good condition but that it<br />
might, because of its age, break after 1^ *!<br />
several<br />
showings.<br />
i<br />
58-D<br />
BOXOFHCE :: February 14,<br />
\194»| ><br />
m
Jack Kirsch Goes on Tour of New U-l Chicago Exchange<br />
A photographer accompanied Jack Kirsch, president of national<br />
Allied as well as of Allied Theatres of Illinois, on a tour of<br />
Universal-International's new exchange building in Chicago. The<br />
shots show, left to right, top panel, Idelle Richie, receptionist, directing<br />
a caller to the proper department; Kirsch seated in the<br />
spacious lobby waiting to meet M. M. Gottlieb, district manager; a<br />
look into the main office, which is soundproof and has indirect<br />
lighting; a view down the long hall indicating the interlocking<br />
executive office system.<br />
Lower panel: A conference in the office of<br />
J. Brannan, Chicago manager, showing Ray Coyle of New York,<br />
Brannan, assistant manager Teddy Reisch, Gottlieb, salesmen Robert<br />
Funk and Ted Myers and J. L. McGinley, sales chief for Prestige<br />
pictures; a view of the booking cubicles, and last we see Eddie<br />
Kubley taking film out of the vault and making it ready for<br />
shipment.<br />
CHICAGO—Universal-International opened<br />
its sleek, new exchange building at. 1232-34<br />
South Michigan Ave. here Tuesday with ceremonies<br />
set off by Mayor Martin Kennelly,<br />
who snipped a 12-foot piece of film sliced<br />
from U-I's "A Double Life."<br />
City officials, stage, screen and radio people<br />
and exhibitors joined company officials<br />
at the opening. Top U-I men here for the<br />
event were William A. Scully, vice-president<br />
and general sales manager; F. T. Murray,<br />
manager of branch operations, and M. M.<br />
Gottlieb, district manager.<br />
The building is said to be one of the most<br />
fireproof in existence. Not a single stick of<br />
wood was used in construction of the shipping<br />
and inspection rooms. Even furniture<br />
in these departments is entirely devoid of<br />
wood. Tables, chairs, clothes closets and walls<br />
are made of steel and fireproofed tile. A<br />
sprinkler system and automatic fire doors are<br />
other safety features.<br />
The two floors of the building cover an<br />
area of 9.000 square feet. The lobby is marble<br />
and leads to a screening room which seats 50.<br />
Universal newsreels now will be processed<br />
here for midwest consumption. This will<br />
speed up newsreel delivery nearly two days,<br />
the company said. Previously all negatives<br />
were sent to New York to be processed.<br />
Jamestown, Ind., Is Proud<br />
Of New Jewell Theatre<br />
JAMESTOWN, IND.—The 600 residents of<br />
this city are proud of their first theatre, the<br />
Jewell, formally opened January 16 by Reuben<br />
Chambers and Gene R. Miller. Preceding<br />
the opening program the Lions club<br />
presented the owners a check for their enterprise<br />
in bringing a theatre to town and<br />
there were other cash gifts, too.<br />
The theatre lobby was filled with floral<br />
pieces from friends here and out of town at<br />
the opening, and telegrams of congratulations<br />
from various Hollywood stars were<br />
posted. An inspector for the state fire marshal's<br />
office said the Jewell "is the nicest<br />
theatre in a small town it has been my<br />
privilege to inspect."<br />
Chambers and Miller spent $30,000 on the<br />
theatre, which is built of cinder block. It<br />
has a white stucco front and the doors and<br />
boxoffice are in Chinese red. The house is<br />
equipped with Ideal chairs, Ballantyne sound<br />
and Motiograph projectors. It seats 300.<br />
Stanley Cooper to Open<br />
In Brazil This Month<br />
BRAZIL, IND.—The Cooper Theatre, replacing<br />
the old Sourwine, which was destroyed<br />
by fire, is scheduled to open late in February.<br />
Stanley Cooper is owner and operator<br />
of<br />
the new 800-seat house.<br />
Arthur Herzog to Launch<br />
House in Walcott March 1<br />
WALCOTT, IND.—Arthur Herzog will<br />
open his new 440-seat Walcott Theatre here<br />
March 1.<br />
Marshall Grant Pictures<br />
Nears End on First Film<br />
CHICAGO After a delay of several<br />
months, occasioned by casting setbacks, Marshall<br />
Grant Pictures of Hollywood, which is<br />
backed by Chicago businessmen, is rapidly<br />
nearing completion of its first film, "Moonrise."<br />
Budgeted at $1,000,000, "Moonrise" will<br />
be one of that studio's top three releases for<br />
1948. The others are Orson Welles' "Macbeth"<br />
and Lewis Milestone's "The Red Pony."<br />
Finances are not the only Chicago contribution<br />
to the new producing firm. Marshall<br />
Grant, president, is an ex-Chicagoan. Charles<br />
Hass, vice-president, who penned the screenplay,<br />
was also reared here. William D. Saktiel,<br />
chairman of the board, is a practicing Chicago<br />
lawyer. And by coincidence, Gail Aussell,<br />
who plays the feminine lead, is also a<br />
native of the Windy city.<br />
BOXOFFICE :: February 14, 1948<br />
59
. . Gene<br />
. . Ralph<br />
. . Bob<br />
. . Jimmy<br />
. . John<br />
Road<br />
CHICAGO<br />
•The Englewood Theatre, after 20 years, is Joe CalvelU, formerly of 20th-Fox in Milwaukee,<br />
has taken over his new assignment<br />
now playing vaudeville again. Five acts on<br />
the stage, two shows nightly, and doing terrific.<br />
Many years ago the Englewood was change, succeeding William Graham,<br />
as office manager of the local 20th-Fox ex-<br />
who<br />
operated by the Radio-Keith-Orpheiun circuit<br />
as a tryout house for vaudeville acts and<br />
many of the present day stars made their<br />
bow there. The house is now operated by<br />
Basil Charuhas.<br />
The Nita Theatre, formerly owned and<br />
operated by Irving Davis, has been sold to<br />
Van A. Nomikos and associates . . .<br />
Bartelstein<br />
Theatres and Management Corp. has<br />
moved offices from 1325 So. Wabash Ave. to<br />
larger quarters on the second and third floors<br />
at 1229 So. Wabash Ave . . . Edna Adams,<br />
recently of Essaness publicity department,<br />
who left that organization after eight years<br />
to join Booth & Lubliner Theatre Enterprises,<br />
was given a farewell party at Essaness offices<br />
last weekend. She received a set of<br />
matched luggage from her pals.<br />
.<br />
Sam Levinsohn, head of Chicago Used<br />
Chair Mart, is motoring to California on<br />
business . . . Dick Sachsel. in from Miami<br />
for a visit on the Row, also played a game<br />
or two of gin rummy with pals at the Variety<br />
Club. He says theatre business is okay down<br />
Miami way but night clubbers are singing<br />
"Moan Over Miami" Atkinson,<br />
business manager of 110, MPMO, who<br />
Local<br />
was attending the AFL confab in Miami,<br />
came in for the meeting and election of officers<br />
of Local 110. Gene was elected again,<br />
this time for<br />
a five-year term.<br />
THEATRE OPERATORS<br />
3u^ e
. . The<br />
ST. LOUIS<br />
pifty acres bounded by the Halls Ferry and<br />
St. Cyr roads and Highway 99 have been<br />
acqui2-ed by Fi-ed Wehrenberg, head of the<br />
Wehienberg circuit, from Adrian and Nellie<br />
Lamb for an indicated consideration of $80,-<br />
500. Wehrenberg has not announced any<br />
plans for the property, which is strategically<br />
placed as a site for either a drive-in or conventional<br />
type theatre with commercial facilities.<br />
Funeral services for Ray J. Curran, who<br />
for some 14 years was associated with United<br />
Artists as booker and office manager prior<br />
to going to Risco, Mo., about three years ago<br />
to run the Algerian Theatre, were held at<br />
the Lupton chapel last Monday C2i. Cm-ran,<br />
who for two years had been a wholesale liquor<br />
salesman, was killed by smoke and fire at<br />
the home of his brother January 30 after he<br />
had fallen asleep with a lighted cigaret in<br />
his hand. He is sm-vived by his son Tommy,<br />
his father Thomas J.,<br />
a brother and two sisters.<br />
Walter E. Branson, division sales manager<br />
for RKO, and Sid Kramer, assistant short<br />
subjects sales manager, were in February 2,<br />
3 to confer with Tommy Williamson, local<br />
manager, his sales force and District Manager<br />
Ray Nolan concerning the 1948 Ned<br />
Depinet drive. Accompanied by Nolan, Branson<br />
and Kramer were in Kansas City February<br />
4, in Des Moines February 5 and Omaha<br />
February 6. They left that city for Chicago<br />
to spend this weekend.<br />
Norman Probstein, who soon will open his<br />
Crest Theatre on Gravois road in the Affton<br />
section, plans a 1,000-seat theatre for a site<br />
on Warson road in the central part of St.<br />
Louis county. Pi-obstein is a nephew of the<br />
late Harry Koplar, pioneer local motion picture<br />
theatre owner ... A new theatre for<br />
Webster Groves, Mo., to cater to the Negro<br />
trade is being designed by Edward Lantz.<br />
local architect, for one of his clients. Details<br />
of the proposed house are not yet available.<br />
(AdverlisemenI)<br />
ALL-IN-ONE DRINK DISPENSER<br />
SOLVES PROBLEM<br />
SOFT DRINKS IN<br />
Theatre operators have long lamented the<br />
fact that soft drinks were impractical for<br />
movie houses because of the bottle menace.<br />
This problem is no longer an obstacle. This<br />
new unit makes soft drink sales not only possible<br />
but practical for theatres. Expensive<br />
installation costs are eliminated as a result<br />
of its construction. It is installed in the same<br />
manner and as simply as a water fountain.<br />
The carbonator is within the unit.<br />
OF SERVING<br />
MOVIE HOUSES<br />
Surveys indicate that as high as 65% of<br />
theatre audiences would purchase soft drinks<br />
if they were available at the theatre. With a<br />
revolutionary dispensing unit such as the tiew<br />
AU-In-One device, theatre operators can<br />
boost profits easily at a pinimum of expense.<br />
The new AU-In-One dispenser unit is available<br />
thru the Proctor Sales Company of St.<br />
Louis.<br />
Ray Colvin, president of the Theatre Equipment<br />
Dealers Protective Ass'n, and co-owner<br />
of Theatrical Scenic Studios here, and Mrs.<br />
Colvin are enjoying the sunshine of the Rio<br />
Grande valley in Texas . . . Paul Musser has<br />
installed new chairs and drapes and has redecorated<br />
the interior of his 250-seat Old<br />
Trails Theatre in Greenup, 111.<br />
Theatrical Scenic Studios has installed new<br />
stage draperies for the theatre in the Veterans<br />
hospital at Danville, 111. . . . Ruby<br />
S'Renco, owner of the Art Theatre and the<br />
S'Renco screening room, was fighting an<br />
attack of flu but refused to be bedded down.<br />
Mrs. S'Renco recently returned from the<br />
Jewish hospital . . . Barney Rosenthal, manager<br />
for Monogram and Allied, continues to<br />
make splendid progress at the Jewish hospital.<br />
Easy<br />
.<br />
Dick Brill, publicity manager for Eagle<br />
Lion, was in Des Moines in connection with<br />
"Out of the Blue" St. Louis Ambassador<br />
Theatre, Inc., and Eden Theatre<br />
Co.. included among the defendants in the<br />
antitrust damage suit of Mossotti vs. Fanchon<br />
& Marco, Inc., et al., have asked Judge Rubey<br />
M. Hulen to dismiss the petition, as far as<br />
they are concerned . . . Jimmy Frisina, fea-<br />
(Continued on next page)
. . Walter<br />
. . Tlie store room<br />
I'<br />
. .<br />
. .<br />
. .<br />
,<br />
RUGGED<br />
RECKLESS<br />
I<br />
DAVE<br />
(1**1<br />
OBRKN<br />
BUZZY<br />
HENRY<br />
>^<br />
'Heat' on Theatre Builder<br />
Forces Him to Withdraw<br />
MILWAUKEE—David V. Jennings, chief<br />
examiner for the Milwaukee county civil<br />
service commission, resigned January 27 as<br />
a result of publicity given his use of political<br />
and other support for an application<br />
to build a motion picture theatre in the<br />
Wauwatosa subdivision.<br />
Jennings said he had wired Washington<br />
asking that the application be refused, but<br />
it already had been turned down by Tighe<br />
Woods, housing expediter. Arthur I. Marcus,<br />
Greendale, member of the American Legion's<br />
national housing committee, had opposed the<br />
theatre project, complaining to the OHE<br />
that a theatre job would divert materials<br />
and manpower from the critical residential<br />
construction field.<br />
Jennings was planning a 735-seat quonsettype<br />
theatre, to be operated by theatre interests<br />
he did not specify. He said none of<br />
the materials he planned to use were critical.<br />
He planned to build at North 76th street<br />
and Blue Mound road, a fast-growing area.<br />
It would be two and a half miles from the<br />
nearest<br />
theatre.<br />
Application for Drive-In<br />
Rejected by Plan Board<br />
GREENFIELD, IND.—Tlie Hancock county<br />
planning board, organized subsequent to the<br />
filing of application by the Indiana Outdoor<br />
Theatre Corp. for permission to build a drivein<br />
theatre here, has rejected the bid of the<br />
Louisville concern. The company planned to<br />
put up the drive-in on highway 40, east of<br />
Cumberland, and has already started to clear<br />
the site. The builders will appeal to the<br />
county appeal board. Their application was<br />
opposed by representatives of the Hancock<br />
Ministerial Ass'n and a number of Cumberland<br />
residents.<br />
New Owners Take Over<br />
New Miller in Gary, Ind.<br />
GARY, IND.—The Miller Theatre, Gary's<br />
newest, has been leased by Stewart G. Loehr<br />
and Olof G. Hellman, from Emil J. Ruberti<br />
and Albeno Candiano. Ruberti and Candiano<br />
built the Miller, an 800-seater, at a cost of<br />
about $250,000 and opened it on Jmie 6 last<br />
year. Ruberti said he was planning to enter<br />
exhibition elsewhere and Candiano will devote<br />
himself to other interests here. Loehr<br />
and Hellman are newcomers to exhibition<br />
They are partners in floor covering shops<br />
here and in Hammond and own a local furniture<br />
store.<br />
Tom McCleaster Marks<br />
20 Years in Film Trade<br />
INDIANAPOLIS — To mm ie<br />
McCleaster,<br />
sales manager at 20th-Fox, will compete<br />
20 years in the motion picture industry this<br />
month. He began his career with Educational<br />
Pictures, Inc., in 1928 as assistant shipper,<br />
and started with 20th-Fox in July 1933. He is<br />
a World War II veteran. He spent 42 months<br />
in the air corps and on several occasions<br />
was cited for outstanding service.<br />
Morgan in "Don Juan'<br />
Han-y Hays Morgan, former U.S. vice-consul<br />
in wartime unoccupied France, has been<br />
added to the cast of the Errol Flynn starrer,<br />
Warners' "Adventures of Don Juan."<br />
ST.<br />
LOUIS<br />
(Continued from preceding pagej<br />
ture buyer for the Frisina Amusement Co.,<br />
Springfield, and Mrs. Fi-isina will leave shortly<br />
for a Florida vacation.<br />
Harry Kahan, head of the pioneer film<br />
service bearing his name who was rushed<br />
to Jewish hospital January 30, is doing nicely.<br />
He probably will undergo an operation before<br />
returning to his desk .<br />
at 3206 Olive St. is being fitted for film exchange<br />
facilities for Albert Dezel Productions.<br />
Johnny Walsh, recently with Screen Guild<br />
here, will be manager and Nick O'Brien, former<br />
booker for Screen Guild, will be booker.<br />
The Oscar Turners sr. and their granddaughter<br />
from Harrisburg, 111., are enjoying<br />
a vacation in Florida . Friendich<br />
of the RKO staff recently bowled a 245 and<br />
came back with 259 in the Scratch league<br />
competition at Columbia, 111. His league average<br />
is 176 .. . The snow and ice of the past<br />
week had film salesmen doing tricks on the<br />
highways of eastern Missouri and southern<br />
Illinois. Exhibitors of the smaller towns did<br />
not attempt their usual trips to Filmrow this<br />
week. It was too hazardous.<br />
Nat Steinberg, Republic manager, attended<br />
a sales meeting recently in Chicago .<br />
The Browns and Cardinals baseball clubs<br />
have revealed that prices of all tickets at<br />
Sportsmen's park will be inci-eased to take<br />
care of the 2 per cent tax on admissions .<br />
A new coaxial cable to provide facilities for<br />
long-distance telephone, radio and television<br />
has been placed in service between St. Louis,<br />
Terre Haute, Ind., and Chicago at a cost of<br />
$6,500,000. Arrangements for two-way television<br />
transmission are included.<br />
Hall Walsh, district manager for Warners,<br />
and Lester Bona, local manager, visited<br />
Springfield to confer with officials of the<br />
Frisina circuit. Bona also called on the<br />
Edwards-Harris circuit in Farmington .<br />
Don Walker, Warner publicity man, was in<br />
from Kansas City . . . Fred Johanningsmeyer,<br />
assistant manager at Loew's Orpheum, has<br />
been promoted to assistant at Loew's in Dayton.<br />
He has been succeeded here by Robert<br />
Morris, who had been chief of staff for<br />
Loew's State.<br />
Smoke Routs Patrons<br />
HOPE, IND.—Smoke from an apartment in<br />
the same building drove patrons out of the<br />
Hope Theatre one night recently. Damage<br />
amounted to several hundred dollars, according<br />
to the owner. William Sutton. Apparently<br />
the belt on the furnace blower system slipped<br />
off the fan and allowed the furnace to<br />
overheat.<br />
Floor joists around the heat pipe leading<br />
to the upstairs were ignited and flames<br />
traveled up the wall to the ceiling. A fire<br />
wall between the apartment and the theatre<br />
prevented the fire from reaching the auditorium.<br />
William R. Norton to Open<br />
In Red Key, Ind.. March 1<br />
RED KEY, IND.—William R. Norton has<br />
set a March 1 opening date for his 360-seat<br />
Key Theatre here.<br />
62 BOXOFFICE ;; February 14, 1948
. . Lou<br />
. . Pearl<br />
. . Sam<br />
. . Herman<br />
Howe,<br />
. .<br />
. . . Jack<br />
Courtesy Campaign<br />
At Fox Wisconsin<br />
MILWAUKEE—A two-week courtesy campaign<br />
ending February 18 is being conducted<br />
by Fox Wisconsin Amusement Corp. in all<br />
theatres.<br />
its<br />
The campaign was opened at a series of<br />
regional meetings at which model employes<br />
went through the act of buying a ticket,<br />
presenting it to the doorman, buying from<br />
the vending counter, and taking a seat. The<br />
"do" and "don't" of employe procedure was<br />
pointed out along the way.<br />
All theatres and personnel are being<br />
checked weekly by district managers in Milwaukee<br />
and those in the remaining territory<br />
are being checked once. They will grade<br />
theatres on forms provided by the home office<br />
and will select the five outstanding theatres<br />
from the standpoint of courtesy. These<br />
five will be rechecked by managers appointed<br />
by Harold J. Fitzgerald, president, and winners<br />
will be awarded prizes at the spring convention<br />
here. Trophies are to be given the<br />
four outstanding theatres, and also to the<br />
outstanding doorman, usher, cashier and<br />
vending girl.<br />
Employes will be checked on 20 points:<br />
Uniform complete, hair, hands and nails,<br />
shoes, cleanliness or makeup, eating candy<br />
or gum, pleasant attitude, remain at post<br />
efficiency-correct, correct phraseology, gossiping<br />
with patrons or employes, knowledge<br />
of schedule, knowledge of price and policy,<br />
answer phone correctly, correct posture, post<br />
clean, correct heat reports, knowledge of current<br />
program, knowledge of coming attractions,<br />
knowledge of location of safety kit and<br />
fire extinguisher.<br />
Three Houses in Madison<br />
Hike Adult Prices 5 Cents<br />
MADISON—A five-cent increase in admission<br />
prices for adults has been put into effect<br />
by the Orpheum, Capitol, Parkway and<br />
Madison theatres here. The admission price,<br />
tax included, now is 55 cents before 6 p. m.<br />
and 70 cents thereafter. Children are admitted<br />
at the same prices as before: 14 cents<br />
before 6 p. m. and 20 cents after<br />
that hour.<br />
Increased costs of operation were cited as<br />
the reason for the advance. Managers of the<br />
Strand, Majestic and Eastwood said they anticipated<br />
no price raise at this time.<br />
Warners Manager Confer<br />
With Kvool in Milwaukee<br />
MILWAUKEE—Alfred D. Kvool, assistant<br />
divisional manager for Warners Theatres,<br />
and Harry Mintz, district manager, conducted<br />
a meeting here last week for house managers<br />
in the city and state. Attending from<br />
out of town were Stan Gross, Rio, Appleton;<br />
Fred Reeth, Capitol, Madison: Stan Gere,<br />
Rialto, Racine, and Leo Schuessler, Rex, and<br />
Jack Ebersberger. Sheboygan, Sheboygan.<br />
loe Hould in Calumet<br />
CALUMET, MICH.—Joseph Hould has returned<br />
to this city as manager of the Calumet.<br />
He formerly was advertising manager<br />
of the Evening News-Journal here. Since<br />
leaving that position, he has managed theatres<br />
in Laurium and Iron Mountain, Mich.,<br />
and Beaver Dam, Wis., for Fox Wisconsin.<br />
He succeeds Donald Quick, who was transferred<br />
to Iron Mountain.<br />
MILWAUKEE<br />
T^a.\ Wiesner of the Alamo and Mozart is<br />
gaining in health since his recent operation<br />
and will soon have an artificial voice<br />
box. Wiesner is forced to talk with pad and<br />
pencil these days . . . Oliver Ti-ampe, Monogram<br />
booker, is anxiously awaiting a chance<br />
for a few rounds of preseason golf in Florida<br />
in March.<br />
.<br />
Jules Gerelick, Paramount salesman, has a<br />
new Ford . Reinke, MGM "hello gal,<br />
Have you noticed the<br />
is nursing a<br />
resemblance<br />
cold . .<br />
between Walter Blaney, RKO<br />
office manager, and Wallace Ford, actor appearing<br />
in "T-Men"? . Beiersdorf,<br />
Eagle Lion western sales manager, was in<br />
from New York for conferences with Joe<br />
Imhof, branch manager.<br />
Hugo Vogel of the equipment sales firm<br />
made six trips through the territory in one<br />
week . Elman, RKO manager, will<br />
celebrate a birthday February 14. He isn't<br />
telling his age . . . The Row hopes for speedy<br />
recovery of Hilda Schlimmer's husband, who<br />
had two operations. Hilda is with MGM's<br />
inspection department . . . Ray Smith, equipment<br />
salesman, is keeping his weight down<br />
by bowling weekly with the lATSE league.<br />
Larry Seidelman, Film Classics salesman,<br />
resigned and Bill Griffiths, booker, took over<br />
his work . Fish, Hollywood, Goldwyn<br />
official and brother of Producer Samuel Goldwyn,<br />
was in for a huddle with Lou Elman,<br />
"<br />
RKO manager . . . M. D. 'Doc managing<br />
the "Mourning Becomes Electra" show<br />
at the Pabst, recalled Milwaukee's showing<br />
of "The Miracle," at the Auditorium years<br />
back. Howe reported Olivia De Havilland and<br />
Mickey Rooney, film stars, were in that stage<br />
show.<br />
Walter Bennett, who now sells air conditioning,<br />
met Elmer Hall, MGM engineer, at<br />
the exchange and they recalled the time<br />
Hall tossed Bennett out of the Princess for<br />
gate crashing ... Ed Heiber, Eagle Lion<br />
district manager, was in for conferences with<br />
Joe Imhof. branch maiiager.<br />
Booking on the Row: Larry Husten. East<br />
Troy: Mr. and Mrs. W. Kuehn, Oshkosh: H.<br />
H. Otto. Clinton: Larry Kelley. Cudahy:<br />
George Compston, Peshtigo; Joe Malits.<br />
Eighth Street: Barney Sherman, Racine; Sid<br />
Margoles, Regal: Nick Berg, Sheboygan; Nick<br />
Johnson, Manitowoc; Erv Koenigsreiter,<br />
Greendale; Billy Pierce, Savoy, and Ed Johnson,<br />
Milwaukee.<br />
Wally Heim, Chicago, RKO exploiteer,<br />
pounded his drums around towii . . Walter<br />
.<br />
Baier. Fort Atkinson, is vacationing in Florida.<br />
Ruth Whitney, former Warner Theatres<br />
hello gal, and Roland Krause, Warner associate<br />
manager, married a while back, are<br />
busy furnishing their abode . . Orville<br />
.<br />
Langheinrich of the Buileigh distributed<br />
cigars advertising a baby boy.<br />
Harry Mintz, Warner Theatres district<br />
manager, toured key state situations and<br />
Mrs. Dorothy<br />
huddled with managers . . .<br />
Mead is back pounding the typewTiter at<br />
Republic after an extended honeymoon .<br />
Jimmie Shufflebotham, Warner Theatres<br />
sign m.an, jumped into the orange blossoms<br />
a while back . . . Allen Ledward, projectionist,<br />
underwent a gall bladder operation.<br />
Esther Glowacki, receptionist at RKO, resigned<br />
to accept a position with Paramount<br />
Lorentz, 20th-Fox central divisional<br />
manager, was in, huddling with Joe<br />
Woodward, branch manager . . . Clem Kramer<br />
distributes cards at the Mars asking<br />
patrons what oldies they want to see. To<br />
date the Rudolph Valentino films have been<br />
most requested. Ki-amer will show "The<br />
Eagle," a Valentino feature the early<br />
of<br />
1920s, starting February 12 Esther Williams,<br />
MGM star, was slated for an ap-<br />
. . .<br />
pearance at the Riverside. However, picture<br />
commitments prevented her from filling the<br />
engagement, Roy Pierce, Riverside manager,<br />
reports . . . Marion Fiss, secretary to Nat<br />
Marcus, Warners branch manager, is back<br />
at her desk following her marriage.<br />
Cooperating with Milwaukee museum, the<br />
Sentinel is underwriting a $5,000 visual education<br />
program that will increase the Museum's<br />
stock of 16mm films on American<br />
history for use in private, parochial and public<br />
schools here. It is estimated that 50<br />
16mm films covering important events in<br />
American history will be added to the Museum's<br />
film loan service.<br />
Kentucky Film Deliveries<br />
Started by Arlie Anderson<br />
LOUISVILLE— Arlie Anderson of Hartford,<br />
Ky., has begun operation of the KATO Film<br />
Transit Co., operating out of the Indianapolis<br />
film exchanges and serving Kentucky theatres.<br />
At present two trucks are in operation,<br />
with the possibility additional trucks and<br />
further outlets wUl be added in the near<br />
futm-e.<br />
Estelle Steinbach Speaks<br />
BEAVER DAM. WIS.—Estelle Steinbach.<br />
public relations director for Fox Wisconsin,<br />
was scheduled as the main speaker at a joint<br />
meeting of local Parent Teacher associations<br />
February 19. Her subject was to be "The<br />
Power of the Movies," in their entertainment,<br />
educational, social and ethical values.<br />
Cancel 'Outlaw' Booking<br />
FORT WAYNE—"The Outlaw,"<br />
booked by<br />
the Jefferson Theatre for a local showing,<br />
will not be shown as scheduled. Alliance<br />
Theatres of Chicago, which operates the Jefferson,<br />
agreed to cancel the showing when<br />
objection was raised.<br />
USE<br />
OUR<br />
FREE<br />
COPY-<br />
WRITING<br />
SERVICE<br />
SPECIAL<br />
fhat<br />
^<br />
I<br />
BETTER<br />
and Quicker!<br />
FILNACK TRAILERS<br />
1327 S. Wobosh, Chicogo 5<br />
BOXOFFICE :: February 14, 1948
Chicago Mayor Asks<br />
Lower Curfew Age<br />
CHICAGO—Mayor Kennelly indicated last<br />
week to the city council that police would ask<br />
amendment of the city's curfew ordinance,<br />
which bans persons under 18 from appearing<br />
on the streets between 10 p. m. and 6 a. m.<br />
unless employed or accompanied by an adult.<br />
There hasn't been a strict enforcement of<br />
this ordinance," the mayor said. "I believe<br />
the police department officials feel the 18<br />
year limit is too high. I hope the committee<br />
will call police officials in for a meeting soon."<br />
It was reported that an age limit of 16 was<br />
being considered.<br />
A stoi-m of protests arose here from both<br />
parents and children against Police Commissioner's<br />
Prendergast's order to enforce the<br />
curfew ordinance requiring the children under<br />
18 to<br />
be out of motion picture theatres,<br />
dance halls and other public amusement<br />
places, and off the streets and home by<br />
10 p. m. Prendergast said he had received<br />
many letters both for and against the order.<br />
Most children protested the ordinance was too<br />
severe and they should be allowed to attend<br />
a picture show.<br />
Evanston, a Chicago suburb, began curfew<br />
enforcement February 2, it was disclosed by<br />
Police Chief Carl Ekman. He said Evanston's<br />
curfew differs from the one in Chicago in<br />
that the city ordinance there bans children<br />
under the age of 16 from the streets and from<br />
amusement places after 10 p. m. He said that<br />
boys and girls returning home from a theatre,<br />
dance or other legitimate function will not<br />
be taken into custody. '5foung people will not<br />
be permitted to loiter. Managers in the Loop<br />
and outlying theatres report that youngsters<br />
are not attending the late shows, but attendance<br />
has picked up at late afternoon and<br />
early evening shows.<br />
•^^^<br />
Posters in Theatres Back<br />
Cancer Detection Center<br />
FORT -WAYNE—The recent drive of the<br />
Port Wayne Gasoline Retailers Ass'n for<br />
fimds to construct a cancer detection center<br />
here received the wholehearted support of<br />
local exhibitors. Quimby Theatres, which has<br />
three downtown first run houses as well as<br />
the Quimby auditorium, placed posters calling<br />
attention to the drive in the lobby of<br />
each house.
. . . Gayle<br />
. . Genevieve<br />
. . Milton<br />
. . Jack<br />
. . Tom<br />
. . Mary<br />
. .<br />
. . Joseph<br />
Seek Sunday Shows<br />
For Theatre in Zion<br />
ZION. ILL.—After years of resistance, this<br />
church-founded city succiunbed recei>tly to<br />
the advance of modern hving and permitted<br />
the establishment of its first motion picture<br />
theatre. Now the operators are seeking permission<br />
to show pictures on Sunday.<br />
In a plea to the city council, the five owners<br />
of the Zion Theatre charged the council<br />
with "aiding and abetting" theatres outside<br />
the city by keeping their house closed on<br />
Sunday. They asked that the city ordinance<br />
be changed. They said they "can't make a<br />
go" of the theatre without Sunday shows.<br />
Councilmen told them they didn't think the<br />
people of Zion wanted Sunday shows but that<br />
they would welcome a referendum on the<br />
if question the theatre owners would get up<br />
petitions signed by 25 per cent of the voters.<br />
The theatre was opened New Year's eve<br />
by a company composed of Onnie Bridges,<br />
Prank Davis, E. G. Peterson, Martin Ruesch<br />
and Herbert Ruesch.<br />
Young Violators Forced<br />
To See Traffic Short<br />
CHICAGO—The second motion picture<br />
showing for teen-aged traffic violators, ordered<br />
by Judge John J. Griffin of traffic<br />
court, was held last week. "Traffic With the<br />
Devil" was shown to approximately 50 young<br />
violators and their parents in the screening<br />
room at police headquarters. The MGM short<br />
deals with the dangers and the horrors of<br />
reckless driving. Judge Griffin inaugurated<br />
this novel form of dealing with young speedsters<br />
January 28 when an RKO film, "Highway<br />
Mania," was shown. Since then Judge<br />
Griffin has received many letters of approbation<br />
from parents and teachers.<br />
Wayne Goodwin Is Down<br />
With Undulant Fever<br />
BUTLER, IND.—Wayne Goodwin, operator<br />
of the Butler, is confined at home by undulant<br />
fever. The malady is now prevalent<br />
in the city of Butler and the northern section<br />
cf the state adjoining the city.<br />
Eight Tagged for Adults<br />
CHICAGO—The police motion picture censor<br />
board looked at 497,000 feet of film, representing<br />
102 releases last month, and made<br />
63 cuts, rejected none and classified for adult<br />
showing eight pictures including: EL's<br />
"The Smugglers," UA's "Man of Evil," RKO's<br />
"Mourning Becomes Electra," Wein-German<br />
film. "The Clown," and Clasa's Mexican films,<br />
"Table Turned." "Angel or Demon," "Grand<br />
Casino," and Franklin's French film, "Les<br />
Miserables."<br />
New Mounds Roxy Pilot<br />
MOUNDS, ILL.—C. M. Swabb, veteran theatreman,<br />
is the new manager of the Roxy,<br />
owned by Hirschel Eichhorn. Swabb succeeds<br />
Billy Henderson. He came to Mounds<br />
from Fort Gibson, Okla., where for the last<br />
six years he was manager of the Port and<br />
secretary of the Fort Gibson Chamber of<br />
Commerce.<br />
BOXOFnCE : : February 14, 1948<br />
INDIANAPOLIS<br />
Tim Keefe, 20th-Fox exploiteer In Cincinnati,<br />
spent three days here on business .<br />
James Plummer succeeds Don Wright, who<br />
resigned as manager of the Rodeo Theatre,<br />
downtown action house . Romano<br />
has been added to the billing department at<br />
RKO . Ai-dington, secretary to<br />
Edwin Brauer, Republic manager, is on the<br />
sick list.<br />
George Kalafat, Cleveland circuit operator,<br />
is visiting his brother, Alex Kalafat, at Garrett,<br />
Ind, The two operate the Lans Theatre<br />
in Lansing, Mich. . . . Russell Bleeke, office<br />
manager at Republic, is a bachelor at present.<br />
Mrs. Bleeke has gone to Florida for<br />
an extended vacation, or until the weather<br />
becomes livable here. Several of Russ' old<br />
cronies have accepted invitations to steak<br />
dinners and pronounce him an excellent cook.<br />
Hobart Hart, who operates the Smart and<br />
Court theatres in Auburn, has completed the<br />
remodeling of the Smart and now is going<br />
to remodel the Court . Dillon, assistant<br />
booker at Columbia, was sick . . . Harry<br />
Bernstein, exploiteer, was in the city working<br />
on "Relentless," which opened at Loew's<br />
February 11.<br />
Phyllis Finney, biller at Eagle Lion, and<br />
John Gibson were married January 30 at a<br />
twilight wedding service in the Irvington<br />
Christian church . Archer is the new<br />
counter man at Ger-Bar Equipment Co. . . .<br />
Leon Brandt and J. Eddinson, Eagle Lion<br />
exploiteers, were here on special assignments<br />
Black, Warner Bros, salesman, is<br />
on the sick list . . . Jack Dowd, city salesman<br />
for Warner Bros., has been at home<br />
several days suffering with a severe cold.<br />
Al Chew, booker at United Artists, is recuperating<br />
after an attack of influenza . . .<br />
Charles Rich, Warner district manager,<br />
Cleveland, spent Monday and Tuesday here<br />
in conference with Claude McKean, branch<br />
manager . Ettinger, U-I office manager<br />
and head booker, was absent with a<br />
severe<br />
cold.<br />
Robert C. Meyer, Affiliated Theatres office<br />
manager and head booker, reports the<br />
birth of a baby boy January 28 in Methodist<br />
hospital. He has been named Jeffrey Alan<br />
Meyers.<br />
David Niven, Bride See<br />
'Bishop's Wife' in Chicago<br />
CHICAGO—The bishop of "The Bishop's<br />
Wife," David Niven. and his bride of a few<br />
weeks were guests of Woods Theatre manager<br />
Jack Belasco recently at a showing of<br />
the Goldwyn production. Niven said it was<br />
his first opportunity to see the picture since<br />
he went to England immediately upon its<br />
completion.<br />
This was also his first opportunity to see<br />
a Chicago motion picture house in operation.<br />
He mentioned he preferred single to double<br />
features and was surprised to learn that<br />
Chicago first run houses single featured.<br />
The actor and his Swedish bride appreciated<br />
a gift from Belasco, a box of chocolate<br />
cherries, almost impossible to get in<br />
England. Mr. and Mrs. Niven were en route<br />
to Hollywood.<br />
Chicago MPMO Elect<br />
Atkinson for Five Years<br />
CHICAGO—Eugene J. Atkinson, business<br />
manager of Local 110, Chicago Moving Picture<br />
Operators union, and the entire slate<br />
of incumbent union officers were re-elected<br />
without opposition when 500 members of the<br />
local met last week. Atkinson, first elected<br />
in a purge of former union officials who allegedly<br />
had racketeer connections, was reelected<br />
for a five-year term. Police guards<br />
supervised the 1946 election. The officers are<br />
James Gorman, president: Frank Galluzzo,<br />
vice-president: Clarence Jalas, secretarytreasurer;<br />
Sam Klugman, Charles McNeil,<br />
Charles Funk and Arthur Tuchman, executive<br />
board members: George Karg, Claude<br />
Holmes and Edward Schulze, trustees, and<br />
Julius Dickstein, sergeant at arms. All for<br />
two-year terms.<br />
From the BOXOFFICE Files<br />
(Twent-y Years Ago)<br />
JULIAN KING, formerly with Film Booking<br />
Offices, is now on the Universal sales staff<br />
. . . Elmer E. Vosberg has<br />
in St. Louis<br />
opened his People's Theatre in Cape Girardeau<br />
and expects to open houses at other<br />
points in southeast Missouri . H.<br />
Saferty. salesman for Universal, was exonerated<br />
by a coroner's jury in the death<br />
of Joseph A. Cooper, formerly of Vandalia,<br />
111., who was struck by Saferty's car.<br />
Effingham, 111., voted 2 to 1 for Sunday<br />
shows after being without shows for 20 years<br />
. . . Visitors on Filmrow: Tom Reed of Duquoin.<br />
111.; W. A. Boyd, Louisiana, Mo.; Leon<br />
Jarodsky of Paris, 111.; Bob Cluster, Johnston<br />
City, 111.<br />
An issue of $4,550,000 in sinking fund<br />
bonds is being marketed in St. Louis to<br />
help finance the 5.000-seat theatre being<br />
erected by the Fox interests on Grand and<br />
Washington boulevards . . . Hurley B. Gould<br />
and George H. Bauer have transferred the<br />
Phoenix in Lawrenceville, 111., to P. V.,<br />
George H. and George W. Burlison . . .<br />
Thomas Curley has purchased the Robin, St.<br />
Louis, from Frank Calhoun.<br />
Al Jolson will appear in person at Loew's<br />
State in St. Louis next week for a reported<br />
$25,000 for the engagement . . . The work of<br />
converting the Best hardware store in Palmyra,<br />
Mo., into a motion picture theatre is in<br />
progress.<br />
recently<br />
C. C. Lewellen, owner of the Savoy,<br />
purchased the building.<br />
lis<br />
»"-?"J;v?r.--i;^
: February<br />
Just a simple idea<br />
hut see what it does I<br />
From Showmandiser section<br />
of BOXOFFICE of Jan. 17 issue.<br />
Business can be boosted by better showmanship .<br />
. .<br />
Scores of practical<br />
ideas are presented to help YOU earn<br />
more profits from your investment.<br />
Read BOXOFFICE- Your Business- Builder Friend<br />
BOXOFFICE<br />
:<br />
14,
Antibidding Lineup<br />
Splits in Twin City<br />
MINNEAPOLIS—A break in the ranks of<br />
Twin City independent exliibitors has resulted<br />
from a move by some of the members<br />
to start competitive bidding for runs and<br />
change clearance. The large majority oppose<br />
bidding and seem content to let present<br />
clearance remain undistui'bed. They<br />
fear that upsetting the applecart will cause<br />
liigher film costs all along the line.<br />
Ben Friedman, circuit owner, was the first<br />
M announce he wanted earlier clearance for<br />
hi.s Edina, a suburban house. Now the W. R.<br />
Frank circuit in a letter- to the exchanges<br />
is demanding the right to bid for pictures<br />
for its leading Minneapolis neighborhood<br />
and St. Paul suburban theatres 21 days after<br />
dovnitown first runs. This would be in place<br />
of the present 56-day availability.<br />
The Frank circuit states tha* the earlier<br />
clearance is essential to the profitable operation<br />
of the theatres involved and intimates<br />
that, if necessary, recourse will he had to<br />
the courts. Friedman asserts business at the<br />
Edina has been seriously damaged because<br />
nearby competing theatres have earlier clearance.<br />
Branch managers here are referring the<br />
Frank circuit letter to their home offices<br />
for instructions. At least one district manager,<br />
M. A. Levy of 20th-Fox, is known to<br />
favor a change in Twin City clearance, with<br />
the establishment of zones according to the<br />
amount of film rentals.<br />
Outside of the Twin Cities, in competitive<br />
situations, there has been bidding for pictures<br />
and the plan is reported as "popular."<br />
Chris Schmidt Launches<br />
Home Theatre in Tripp<br />
TRIPP, S. D.—This town of 1,000 got its<br />
second theatre when Chris Schmidt opened<br />
the 375-seat Home January 21. The theatre,<br />
entirely new, was built at a cost of about<br />
$15,000. It is constructed of brick and tile,<br />
measures 105x33 feet, and has a perrrianent<br />
canopy, above which is a neon-lighted name<br />
sign. It is equipped with Wenzel and Simplex<br />
projectors, Ballantyne sound, and is oil<br />
heated.<br />
Glen A. Cooper Will Build<br />
Drive-In at Garden City<br />
GARDEN CITY, KAS.—Glen A. Cooper<br />
will build and operate a 300-car drive-in east<br />
of here on highway 50. Cooper also owns the<br />
300-car ozoner opened late last summer in<br />
Dodge City.<br />
The new outdoor theatre will have a 30x40-<br />
foot screen and will be equipped with Simplex<br />
sound and projection equipment, fui'nished<br />
by National Theatre Supply, Kansas City.<br />
Jim Ricketts to Paramount<br />
DES MOINES—Jim Ricketts jr., has been<br />
named assistant booker at Paramount, replacing<br />
Hillis<br />
Carelton. resigned. Ricketts<br />
began his work on the Row as a shipper two<br />
years ago. He has been booker at Republic<br />
for the past year.<br />
Start Holstein Project<br />
HOLSTEIN, IOWA—Work has begun on<br />
the new State Theatre here. E. W. Kugel.<br />
proprietor, says the structure will be completed<br />
by spring.<br />
BOXOFFICE :: February 14, 1948<br />
Unusual Treatment Makes 'Carnegie<br />
A Big Grosser in Omatia Territory<br />
Colosseum in Kansas City<br />
Names E. R. Golden Chief<br />
KANSAS CITY—E. R. "Eddie" Golden, city<br />
salesman here for MGM, was elected president<br />
of the local Colosseum of Motion Picture<br />
Salesmen at the organization's first full<br />
meeting February 7. Andy Anderson of Paramount<br />
was elected vice-president and Joe<br />
Manfre of Warner Bros, and Morton Ti-uog<br />
of United Aj-tists were named secretary and<br />
MGM.<br />
The committee will meet again Monday<br />
treasurer respectively.<br />
Plans were prepared for a Movie ball to<br />
be held some time in April or May. Committee<br />
on arrangements for this affair consists<br />
of John Graham of UA; John Flynn,<br />
Columbia; Charles Knickerbocker, 20th-Fox;<br />
Bill Flynn, UA; Ralph Morgan, Monogram;<br />
Ralph Morrow, Universal, and Woody Sherrill,<br />
Debut of 'Scudda Hoo!'<br />
Arranged in Sedalia<br />
SEDALIA, MO.—"Scudda Hoo! Scudda<br />
Hay!" will have Its world premiere at the Fox<br />
and Liberty theatres here March 10. The<br />
debut will be followed the next day by mass<br />
openings throughout the Kansas City, Omaha,<br />
Des Moines and St. Louis areas.<br />
Here from New York this week to arrange<br />
for the premiere was Rodney Bush, exploitation<br />
manager for 20th-Fox. Working with<br />
him were Sy Freedman. area publicist for<br />
20th-Fox, and Senn Lawler, public relations<br />
official for Fox Midwest. Present plans for<br />
the celebration call for the appearance of<br />
several 20th-Fox stars, a parade, a mule show<br />
at the Colosseum and wide newspaper, magazine<br />
and radio coverage. The- Technicolor<br />
film stars June Haver and Lon McCallister.<br />
"Walls of lericho" Premiere<br />
To Be Held at Wichita<br />
WICHITA—Howard E. Jameyson, district<br />
manager for Fox Midwest, returned from a<br />
conference of National Theatres executives In<br />
Los Angeles, and announced that "Walls of<br />
Jericho" will be given Its world premiere<br />
here next summer by 20th Century-Fox.<br />
Wichita was selected because Paul I. Wellman,<br />
author of "Walls of Jericho," is a former<br />
Wichita newspaperman. The book from<br />
which the film was adapted has its locale<br />
in Kansas. Jameyson said that 20th-Fox<br />
rates "Walls of Jericho" as one of its<br />
biggest<br />
pictures of the year.<br />
Jameyson also said that "Sudda Hoo! Scudda<br />
Hay!" another 20th-Fox production, will<br />
have its premiere in this section following<br />
the world premiere in Sedalia, Mo., March 10.<br />
Takes Cedar Falls Post<br />
CEDAR PALLS. IOWA—M. E. Blair has<br />
been named assistant manager of the Regent<br />
here by the Cedar Amusement Co. Blair took<br />
over the position following his graduation<br />
from the State university. Manager of the<br />
theatre is M. A. Blair.<br />
MW<br />
OMAHA—Early showings of "Carnegie<br />
Hall" in this territory have given exhibitors<br />
something to mull over. With proper treatment,<br />
it has been demonstrated that the<br />
picture can be turned into a top grosser.<br />
In Lexington, Neb., Ralph Falkinburg was<br />
somewhat afraid of the picture, so he booked<br />
it for two matinees. This turned out to be<br />
a wise move. No sooner had the first performance<br />
finished than the theatre phone<br />
started ringing. Almost everyone in town,<br />
it seemed, wanted to know why the picture<br />
wasn't being shown at a more convenient<br />
time, when it could be seen by all. Now<br />
Falkinburg is bringing it back for a regular<br />
run and is assured of a presold audience.<br />
CITE CONDEMNATIONS<br />
In Omaha, Tri-States Theatres opened<br />
"Carnegie" in the Omaha Theatre. It didn't<br />
do well the first few days and officials went<br />
to the World-Herald and explained, "Look,<br />
we are condemned for bringing in pictures<br />
like 'The Outlaw' and 'Forever Amber," yet<br />
the public really supports them. Then we<br />
try something like 'Carnegie Hall' and the<br />
public stays away in equal numbers."<br />
Next day the World-Herald came out with<br />
an editorial that started things humming. It<br />
"Some time ago the manager of an eastern<br />
radio station was startled by the avalanche<br />
of letters asking that he schedule a certain<br />
symphony program. He did, and then had<br />
an Idea. While the program was in progress<br />
he has a crew of girls telephone the letterwriters<br />
asking them what they were listening<br />
to on the radio. Most of them weren't listening<br />
at all.<br />
MUSICAL STARS LISTED<br />
"The management of the Omaha Theatre<br />
seems to be having somewhat the same experience<br />
with 'Carnegie Hall.' This is the<br />
movie that has attracted a great deal of attention<br />
because it presents a great deal of<br />
classical but melodious music—not fragments,<br />
but substantial amounts of it. Its stars are<br />
.such first-raters in the musical world as<br />
Leopold Stokowski, Bruno Walter, Artur<br />
Rodzinski, Fritz Reiner, Ezio Pinza, Lily Pons<br />
and Jascha Heifetz. It has a story as well,<br />
to tie the music together, and a popular orchestra<br />
for good measure. Just the sort of<br />
movie, in short, that a lot of people say the<br />
movies should be making.<br />
"The performances are so brilliant that<br />
people in the audience at the Omaha sometimes<br />
break into applause. But so far there<br />
haven't been any vast crowds at the theatre.<br />
"The moral seems to be that if people want<br />
really good movies they ought to go to see<br />
them when they come. Tlie moviemakers<br />
have not yet reached the stage where they<br />
can stay in business for their health."<br />
This editorial brought a sudden reaction<br />
at the Omaha Theatre. The music lovers<br />
started parading to the theatre. The picture<br />
will be held over.<br />
Bruce Jones Sells Bee<br />
BEEMER, NEB.—Edward S. Hanzel, formerly<br />
of Wagner, S. D., has purchased the<br />
Bee Theatre here from Bruce W. Jones. This<br />
is Hanzel's first venture in the business.<br />
67
. , . How<br />
. . What<br />
Kansas City Area Has 666 Theatres<br />
With Total of 347,084 Seats<br />
NEW YORK—The Kansas City exchange<br />
area contains 666 theatres with a<br />
total seating<br />
capacity of 347.084, according to the<br />
MPAA theatre directorj-. This is the 24th in<br />
the series of 31.<br />
The three largest cities of the region—Kan-<br />
The summary:<br />
Number<br />
Sealing<br />
Capacity<br />
Theatres in operation* _ 666 347,084<br />
Closed theatres 28 13,753<br />
Totals. 360,i<br />
sas City. Mo.; Kansas City, Kas„ and Wichita<br />
—have 87 of these theatres with 81,195 seats.<br />
Nearly 50 per cent, or 329 theatres, are<br />
located in 322 towns with a population of<br />
2,500 and under. Total seating capacity is<br />
102,539, or an average of 312 per theatre.<br />
Seating capacity oi theatres now in operation, according to population groupings*<br />
Towns with No. of Theatres Number of<br />
Population Theatres Operating Seats<br />
500,000-250,001- I 55 54,324<br />
250,000-100,001. 2 32 26,871<br />
3 31 23,696<br />
100.000- 50,001.. ..<br />
50.000-25,001- .2 10 9,074<br />
.. 25,000- 10,001. 24 73 53, 39<br />
10,000- 5,001 27 61 35,405<br />
5,000- 2,501 54 75 42.036<br />
2,500 and under -...322 329 102,539<br />
• Excluding two drive-in theatres, total capacity 1,450 automobiles.<br />
•• A circuit is defined as "four or more" theatres operated by the same management<br />
Central States Remodeling<br />
Palace in Burlington<br />
BURLINGTON, IOWA—A complete remodeling<br />
program has begun at the Palace<br />
Theatre here under the direction of Jerome<br />
Greenebaiun, Central States Theatre Corp.<br />
district manager. The theatre will be made<br />
into a semistadium type house with only<br />
three of the present walls and part of the<br />
roof being retained.<br />
Greenebaum said presentation of films will<br />
continue through most of the construction<br />
period, but that the house wUl close for a<br />
short time as the work nears completition.<br />
Seating capacity will be increased to 900, new<br />
seats of wider design will be installed and<br />
the air conditioning system will be improved.<br />
A new projection booth and equipment will<br />
be added as well as a new screen.<br />
Offices of both the district manager and<br />
the theatre manager will be housed in the<br />
basement. Greenebaum said the work will<br />
be completed during the summer.<br />
Final 'Ecstasy' Ban<br />
KANSAS CITY—A petition to set aside<br />
the decision of the city censor and the censorship<br />
appeal board on the showing of<br />
"Ecstasy" in this city was denied Tuesday<br />
by the circuit court. The petition for an<br />
alternative writ of mandamus was filed by<br />
Samuel Cummins of New York, distributor of<br />
the film.<br />
TELL US YOUR IDEA!<br />
WE'LL WRITE THE COPY<br />
|<br />
FREE FOR YOUR<br />
Capacity<br />
198,079<br />
162,758<br />
Wichita 'Turtle' Screening<br />
WICHITA—A hand-picked audience witnessed<br />
a screening of "Voice of the Turtle"<br />
at the Fox Miller. On hand as hosts were<br />
Howard Busey, Fox Orpheum manager: Eddie<br />
Hogle, assistant manager, and Don Clark,<br />
Warner salesman. Following the screening,<br />
cards were handed out to members of the<br />
audience to be filled out with individual<br />
opinions of the picture. Then the spectators<br />
were interviewed for a transcription by KFBI.<br />
Comments were enthusiastic. The transcription<br />
will be used as a 20-minute radio plug<br />
when the picture opens at the Orpheum February<br />
19.<br />
To Form Film Council<br />
WICHITA—A local chapter of the Film<br />
Council of America will be organized here<br />
March 4 by representatives of all civic organizations.<br />
Films will be run during the<br />
meeting of the panel and questions asked on<br />
the following subjects: Why a film council?<br />
can we quickly find great numbers<br />
of good 16rrun sound titles for any kind of a<br />
program topic? , . , How can in-service educational<br />
training be had for business and<br />
civic personnel? , . . What film depositories<br />
does Wichita have? . additional depositories<br />
should it have, if any? A temporary<br />
executive committee has been formed.<br />
Team Is Theatre's Guest<br />
NEVADA, IOWA—W, P, Prossman, o^er<br />
and manager of the Circle Theatre, was host<br />
last week to members of the Nevada basketball<br />
squad and their coach. The group of<br />
24 saw a picture with a basketball theme. "The<br />
Big Fox."<br />
Theatre Materials on Hand<br />
YANKTON. S. D.— As soon as weather permits,<br />
work will be resumed on the theatre<br />
being built here by Charles Gurney, he annoimced.<br />
The theatre will be next to his<br />
hotel. Materials and equipment for the house<br />
are already on hand.<br />
'You for Me' Merits<br />
Kansas City Hold<br />
KANSAS CITY—A musical and a topdrawer<br />
western held the local spotlight this<br />
week as continued cold weather kept most<br />
Kansas Citians from going needlessly out of<br />
doors. The musical was "You Were Meant<br />
for Me," which played to business 30 per cent<br />
over average and earned a second week's billing<br />
at the Tower-Uptown-Fairway combination.<br />
"Relentless" was the western. Together<br />
with "Woman From Tangier" the film scored<br />
120 at the Midland.<br />
(Average Is 100)<br />
Esquire—Springtime in the Rockies (20th-Fox);<br />
Coney Island (20th-Fox), reissues 100<br />
Midland—Relentless (Col); Woman From Tangier<br />
(Col) 120<br />
Orpheum—Night Song (RKO) 90<br />
Paramount—Escape Me Never (WF . . iO<br />
Roxy—Wildfire (SG), reissue; Buffalo Bill Rides<br />
Agoin (SG) 90<br />
Tower, Uptown, Fairway—You Were Meant for<br />
Me (20th-Fox) 130<br />
'Senator' Blows Hot<br />
In Cold Minneapolis<br />
MINNEAPOLIS—Twenty below zero temperatures<br />
over the weekend were boxoffice<br />
handicaps, but, nevertheless, among the few<br />
newcomers, "The Senator Was Indiscreet"<br />
came through exceptionally well, "Frieda"<br />
was another picture that commanded some<br />
attention and picked up after only a fair<br />
start. Holdovers were "I Walk Alone," "Captain<br />
From Castile" and "Treasure of Sierra<br />
Madre," the first-named in its third week<br />
and the other two in their second.<br />
Aster-Wild Horse Mesa (RKO); Blockheads<br />
Century—Intermezzo (SRO), reissue 95<br />
Gopher—Dangerous Years (20th-Fox) E5<br />
Lyceum—Road to Hollywood (Astor); Second<br />
2nd wk<br />
RKO-Orpheum—The Senator Was In<br />
(U-I)<br />
RKO-Pan—Treasure of Sierra Madn<br />
2nd d. t. wk<br />
State—Intrigue (UA)<br />
World—Frieda (U-I)<br />
Two Omaha Bills Exceed<br />
Average Percentage<br />
OMAHA—Two theatres were able to pull<br />
their business out of the mediocre class.<br />
One was the RKO Brandeis featuring "The<br />
Fugitive" and "The Crime Doctor's Gamble."<br />
The Omaha Theatre slipped in a couple of<br />
oldies, "Texas" and "Arizona," and did right<br />
nicely.<br />
Weather was a bit warmer, but still not<br />
favorable to theatre business. Three capacity-crowd<br />
hockey games and a St, Louis-<br />
Creighton basketball game, all in row, didn't<br />
help,<br />
Omaha'—Texas (Col); Arizona (Col), reissues !S 120<br />
Orpheum—Big Town After Dark (Para); plus<br />
Gil Lamb recue on st.aae<br />
PO<br />
Paramount—The Senator Was Indiscreet (U I)<br />
RKO-Brandeis—The Fugitive (RKO), Crime<br />
Doctor's Gamble (Co!)<br />
State—Killer McCoy (MGM)<br />
Town—That Haoen Girl (WB), 2nd run; The<br />
Fighting Frontiersman (Col); split with Wild<br />
Mustang (WIB); Palmy Days (UA), reissues.<br />
School Buys Projectors<br />
OMAHA—Tliree new film projectors, costing<br />
more than $3,000, have been purchased<br />
for use at South High school. The interesting<br />
part is that dime noonday pictures shown<br />
in the school's auditorium the past five years<br />
made possible the purchase. The new machines<br />
will be used in the science and home<br />
economics classes.<br />
BOXOFHCE : : February 14, 1948
. . Roy<br />
. . The<br />
. .<br />
. . The<br />
. . Jack<br />
KANSAS CITY<br />
lyjrs. Audrey Flynn, wife of Bill Flynn,<br />
United Artists salesman, is slated to manage<br />
the drive-in C. B. Haas will build this<br />
spring in Great Bend. Mrs. Flynn is Haas's<br />
daughter and formerly operated the Paramount<br />
in La Crosse, Kas. . . . Julian H. King,<br />
president of King Enterprises of Des Moines<br />
and Kansas City, was in the local exchange,<br />
which is under the direction of Marie<br />
Bud Riley, Eagle Lion salesman who fell<br />
two weeks ago and injured his back, is out<br />
of Ti'inity Lutheran hospital and on the way<br />
back to normal. According to Beverly Miller,<br />
district manager, no su:-gery will be required<br />
as had been thought previously . . . Miller<br />
left for New York at the end of the week to<br />
attend a sales meeting and a testimonial dinner<br />
Friday night for A. W. Schwalberg, recently<br />
resigned sales manager for EL.<br />
George Hayob, owner of the Mary Lou in<br />
Marshall, was on a rare visit to Filmi-ow.<br />
Accompanied by his nephew Leo, who operates<br />
the house for him, Hayob looked well<br />
and hearty . . . Glen Klock of the Klock<br />
in Neodesiha, Kas., also was in town. Some<br />
Rowites report it a safe bet to wager the<br />
Golden Gloves tournament had more influence<br />
on his being here than did theatre<br />
chores.<br />
Frank Norris, office manager at Eagle Lion,<br />
has moved into his new home . . . Mary<br />
Helen Seybert is the new assistant cashier<br />
at Republic, replacing Prances Wansch, who<br />
moved to California. New switchboard girl<br />
at GR-2390 is Juanita Gilmore, who replaced<br />
Rene Hall. Incidentally, the new secretary<br />
at RCA Service Co. and replier to HA-6930 is<br />
Juanita, too. This one is Mi's. Watson .<br />
A. A. Hughes of Salt Lake City is the new<br />
field engineer in the RCA office. He worked<br />
here several years ago ... Ed Branch of that<br />
office was on a vacation jaunt through the<br />
territory last week.<br />
Charles Crawford, 20th-Fox salesman, is a<br />
father. His first child. Charles Joseph, was<br />
born last Sunday . Fox Midwest executives<br />
who attended the National Theatres<br />
convention on the coast last week have returned<br />
. Cato, manager for Fox at<br />
the Fairway Theatre, hopes to be back at<br />
POP CORN BOXES<br />
10c Size<br />
ATTRACTIVE DESIGN<br />
IMMEDIATE SHIPMENT<br />
work next week. Roy broke his ankle some<br />
time ago . PMW office reports Uiat<br />
subsequent run business in the city has fallen<br />
off about 50 per cent since the holidays.<br />
Tom McConuick, salesman for Selected<br />
Pictures here, has resigned to return to exhibition.<br />
Tom joined the distributor for<br />
Astor and Realart product in Denver following<br />
his release from service. Before the<br />
war he was manager of a Fox West Coast<br />
house in Pasadena . . . Lawrence Breuninger,<br />
FMW city manager in Topeka, has retiu-ned<br />
from a vacation in Arizona . Hastings,<br />
manager of the Liberty in Marysville, Kas.,<br />
was in the home office last week.<br />
The directors of the Kansas-Missomi Theatres<br />
Ass'n will hold their monthly directors<br />
meeting at Hotel Phillips Tuesday (17;<br />
instead of the usual Thursday since most<br />
of the men will be in town for the dinner for<br />
O. K. Mason, Ward Scott and Ray Copeland<br />
to be given Monday (16) . . . Mrs. Helen<br />
Calaihan has replaced Zella Faulkner as seci-etai-y<br />
to A. F. Baker Enterprises.<br />
Mr. and Mrs. Lloyd M. Jenkins jr., owners<br />
of the State in Norwich, Kas., are experimenting<br />
with seven-nig-ht-a-week showings.<br />
So far, they say, it has proven very satisfactory<br />
and "the people here are himgi-y for<br />
entertainment" . . . Nellie Snyder of Warner<br />
Bros, married Boyd Anderson of Commonwealth<br />
January 31 . . . Hall Walsh, WB district<br />
chief, was in the local exchange. Manager<br />
Russ Borg was home with the flu. Other<br />
flu victims at the exchange were Charles<br />
Oliver and Catherine Dyer.<br />
Other Filmrow visitors included Earl Kerr<br />
of the Rigney in Albany and the Roxy and<br />
Noll in Betliany. He was accompanied by<br />
P. F. Chenoweth, who manages his houses.<br />
R. V. Davidson of the Binney in Pattonsburg<br />
also was in as were Vernon Austin of the<br />
Ozark, Lowi-y City; Tom Edwards, Eldon and<br />
Farmington; Larry Larsen, Webb City; Bill<br />
Bradfield, Carthage; Vii'gil Harbison, Tarkio;<br />
Geoi-ge Nesher, Valley Falls; Jack Campbell,<br />
Osawatomie, and John Johnson, former Eagle<br />
Lion salesman who now is in the real estate<br />
business in Springfield.<br />
Durwood Theatres' spring drive has been<br />
slated to begin March 7 and will continue<br />
till May 15. This will be one of three drives<br />
proposed to occur before Christmas. The<br />
next will be for six weeks during the summer<br />
and the third will be for a ten-week period<br />
before the holiday. Tlie annual Christmas<br />
bonus will be tied in with the overall picture<br />
after the drives have ended . . . "Doc"<br />
Hartley, film editor of the Star, has returned<br />
to his desk following an illness.<br />
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BOXOFFICE<br />
Classified Ads<br />
BOXOFFICE : : February 14, 1948
. . Horky<br />
. . The<br />
. . Edna<br />
. . . MGM<br />
. . Earl<br />
: February<br />
ijjj<br />
D E S<br />
MOINES<br />
this after recent illness . . . Russ<br />
. . Ruth<br />
exchange . Helvig, MGM shipper, returned<br />
to his duties . . . D. C. "Jack" Kennedy<br />
has returned from his vacation in California<br />
office employes had a party at the<br />
Detty Caldwell, currently in "A Miracle Can sound equipment . Los Angeles Times airport shelter house last week . . . Ralph<br />
Happen," is the daughter of Mr. and Mrs. featured Macdonald Carey, native of Sioux Maw, district manager, and Gerry McGlynn,<br />
Leon Coggins of Mason City. Betty, who says City, in a story last week. Carey is a nephew<br />
"of the late John W. Carey, former man-<br />
exchange, as was Norman Pyle, MGM ex-<br />
Omaha branch manager, were visitors at the<br />
she likes Hollywood "next to Mason City, my<br />
favorite town," was graduated from the Mason aging editor of Sioux City Journal-Tribime ploiteer.<br />
publications. He is a son of the late Charles<br />
City High school and was active in dancing<br />
and plays at the Mason City Little Theatre.<br />
Mr. and Mrs. G. Ralph Branton are on a<br />
Carey of Sioux City and Mrs. Carey, who<br />
S.<br />
now lives in Hollywood. He attended Iowa combination business and pleasiu-e trip to<br />
A registered nurse on duty 3 to 11 p. m. gets university.<br />
Texas and then on to the west coast . . .<br />
credit for having the feature played ahead of<br />
Madge Clark, Branton's secretary at Trithe<br />
short subjects each afternoon at the Fern Bitting, Warner inspector, has a hand States, w-as expected back for half-day duties<br />
week her Paramount. Cedar Rapids. She phoned infection which necessitates her being away<br />
Francis Gillon, manager, to explain that<br />
Salesman Stanley Soderberg<br />
Fraser, Tri-States advertising man, was a<br />
from her duties . . .<br />
has been transferred here from the victim of the flu last week.<br />
shift have no enter-<br />
nurses on the evening<br />
tainment opportunity but motion pictures and Columbia exchange in Minneapolis .<br />
couldn't see<br />
Evidon unless the feature started at 1 p. m. they Cook, former secretary for Mel at<br />
it. Gillon got the idea and put Columbia, "helped out" for a few days last First Runs in Des Moines<br />
the feature ahead of the shorts. He said he week. Ruth is enjoying her duties as a fulltime<br />
housewife, but admits that she misses Score Average Figures<br />
felt sure the other theatres would do the<br />
same thing except that it is difficult to shift the office a little . . . Universal is putting in DES MOINES — Theatre business was<br />
the schedule when a theatre has a double feaure<br />
new radiators throughout the office—so the<br />
about normal last week with the two Trieals<br />
can work without their overcoats on<br />
policy.<br />
States houses reporting just 100 per cent.<br />
subzero days!<br />
"Captain From Castile" was at the Des<br />
Moines and "Killer McCoy" and "High Tide"<br />
New chairs costing $10,000 have been installed<br />
at the Rialto, Fort Dodge, Manager<br />
H. N. Schrodt annoimced. The old seats were<br />
sold to other theatres and some went to<br />
churches for use in their auditoriums . . .<br />
The Pier Theatre, Pierson, is now using three<br />
changes a week. Under the new setup there<br />
is a Saturday only feature, a new picture for<br />
Sunday and Monday, with the midweek attraction<br />
running Wednesday and Thursday.<br />
The Pier also is featuring two ca.sh nights a<br />
week.<br />
John J. Peterson of Marshalltown, who is<br />
putting on shows in Baxter two nights a<br />
week, has purchased a new projector and<br />
Milt Feinberg entertained his office staff<br />
at a screening last Sunday night at the Fox<br />
screening room . is putting in a new<br />
dance floor in his restaurant . Cloonen,<br />
RKO contract clerk, resigned to stay<br />
home and take care of her baby . . . Roberta<br />
Baker, Eagle Lion, spent last weekend in<br />
Lamens, Iowa . . . Doris Hall. Republic, was<br />
on the sick list last week, as was Helen Mc-<br />
Gregor, office manager's secretary at MGM.<br />
Alice Weaver, 20th-Fox booker, is back at<br />
her desk after an illness . . . Betty Wynn,<br />
20th-Fox biller, married Tom Stanfield January<br />
24. She is continuing her work at the<br />
made up the double bill at the Paramount.<br />
"A Night at the Follies" has completed its<br />
eighth consecutive week at the Casino, breaking<br />
all records for a consecutive nin of a<br />
pictm-e here. The picture was the subject<br />
of a police investigation the fii'st week of<br />
its nm, but was given a clean bill of health.<br />
However, the probe since has led to consideration<br />
by the city council of setting up a city<br />
motion picture censor board.<br />
(Average Is 100)<br />
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BOXOFFICE<br />
:<br />
14, 1948 i<br />
t
. . Joplin<br />
. . H.<br />
. .<br />
. . . Elmer<br />
. . The<br />
Sioux Center Verdict<br />
Delayed Till April<br />
SIOUX CENTER, IOWA—The theatre battle<br />
here will not be settled until the town<br />
elections next month. The council took no<br />
action last week on the theatre lease held by<br />
the American Legion on the town hall. The<br />
Legion has been showing pictures six nig-hts<br />
a week in the town hall. The lease expires in<br />
April.<br />
Foes of the theatre won a hotly contested<br />
special town election in January. The result<br />
was only for the guidance of the council,<br />
however, and was not binding. A council<br />
member said no action one way or the other<br />
is expected now until the lease expires.<br />
Meanwhile. Iowa newspapers still were<br />
commenting on their editorial pages about<br />
the decision of Sioux Center residents in condemning<br />
motion pictures.<br />
The Northwood, Iowa Anchor had this to<br />
say last week: -Somehow, we felt sorry for<br />
the businessmen of Siotix Center. A good<br />
theatre in a town attracts business for all the<br />
merchants and is a definite community asset.<br />
"To om- knowledge, no one has ever been<br />
compelled to see a movie against the dictates<br />
of his chui-ch or conscience. It's still a free<br />
country and Sioux Center's action smacks<br />
of being another unsuccessful attempt to legislate<br />
morality."<br />
from the<br />
BOXOFFICE FILES<br />
(Twenty Years Ago)<br />
TTNIVERSAL has closed its Wichita exchange.<br />
Future shipments will be made<br />
from Kansas City . . . The New Isis opened<br />
for business in Alton, Mo. . is to<br />
have a new 1,600-seat theatre, according to<br />
United Studios of Chicago . H. Daniels<br />
purchased the Reel in Oswego, Kas., from<br />
N. W. Huston of Columbus.<br />
Floyd G. Ward, assistant manager of the<br />
Best and Orpheum in Parsons, Kas., has been<br />
made manager to take the place of C. S.<br />
Malone, who resigned . . . The Royal, Carrollton,<br />
Mo., has been sold to Mr. and Mrs. H. F.<br />
Tevis of Holden, Mo. . . . Construction is<br />
under way on the Missouri in Colimibia, Mo.<br />
.. . S. D. Hyter bought a projector from Williaf<br />
Pfaff in Hazelton, Kas., and moved it to<br />
Kiowa, where he will use it in the Kansas<br />
Theatre . . . Martin Nelson opened a picture<br />
show in the former Electric Theatre Bldg.<br />
John J. Franconi, formerly with Film Booking<br />
Offices in Memphis, has joined the sales<br />
force of the Kansas City Fox branch .<br />
J. C. Jossey, vice-president of Enterprise<br />
Film Corp., visited in Kansas City last week<br />
. . . Kenneth Goodnight of Warrensburg, Mo.,<br />
has taken over the City Hall Theatre in Warrensbiu-g.<br />
OMAHA<br />
Uerbert J. Feldman, theatre manager in Mrs. Jacobs plamied to leave during the week<br />
Sioux Center, Iowa, who has been in the for a vacation in the south . . .<br />
Universal<br />
middle of a much-publicized squabble, reveals<br />
that he has a building permit and is son were in Chicago during the week for<br />
salesmen and Branch Manager Harold John-<br />
ready to build a new house if the community sales sessions . . . Ai-nold Johnson, Onawa,<br />
refuses to allow future use of a city building Iowa, exhibitor, who has been ill for some<br />
to the Legion-sponsored theatre.<br />
Mr. and Mrs. John Brandt of Oregon, Mo.,<br />
were in town. He recently sold his theatre<br />
there and is lookirig for a new spot . . . Mr.<br />
and Mrs. Raymond Brown are spending most<br />
of February in Florida. He owns the theatres<br />
at Harlan, Iowa.<br />
Personnel in all exchanges are being asked<br />
to contribute to American Brotherhood week<br />
. . . The flu epidemic again has struck in<br />
the MGM exchange. Head booker Fred<br />
Fejfar and Lucille Sorenson, secretary to the<br />
manager, are among those who missed considerable<br />
work . Republic exchange<br />
has a new phone number—AT 7474 instead<br />
of AT 1906 . . . Marie Hassett, head inspector<br />
at Paramount, was injured in an auto accident<br />
over the weekend. She is confined to<br />
the<br />
hospital.<br />
Otto Hansen, RKO Brandeis projectionist,<br />
fell on the ice and is in St. Joseph's hospital,<br />
where he will remain another two<br />
weeks. Frank Pavilic, another projectionist<br />
at the same theatre, has been out due to<br />
illness . . . Mr. and Mrs. Phil March are<br />
leaving for a vacation in Mexico. He headquarters<br />
at Wayne, Neb., and is a partner in<br />
the March Bros, circuit.<br />
Robert Livingston, dean of Nebraska theatremen<br />
and legislative expert, met with independent<br />
central Nebraska exhibitors in<br />
Grand Island . . . Walter Janke, Lincohi theatreman,<br />
was in town following a trip to<br />
Oklahoma City where he helped to open a<br />
new house.<br />
Mr. and Mrs. Walter Green (he is the<br />
Fepco owner) are in Coral Gables, Fla., visiting<br />
the Edward Schwartzmans. They report<br />
Sophie Tucker is the town's top attraction<br />
Wulf, exhibitor in Kingsley, Iowa,<br />
is paying frequent visits to Sioux City, Iowa,<br />
where his wife has been in the hospital for<br />
several<br />
weeks.<br />
Joe Jacobs, Columbia branch manager, and<br />
time, is now in Doctor's hospital here.<br />
Nate Galbreath, RKO salesman, is resigning<br />
. . . William Miskell, Tri-States Theatres<br />
district manager, who devotes his spare hours<br />
to traffic safety, is pictured in the local<br />
press at a ceremony in which white crosses<br />
are placed on the courthouse lawn for the<br />
two 1948 fataUties so far. It is quite Ukely<br />
a similar pictm-e will appear in Life magazine<br />
as one of a series taken on Omaha's<br />
new safety program.<br />
Visitors along Filmrow, despite the zero<br />
weather, included: George March, Vermillion,<br />
S. D., just back from a west coast trip; Mr.<br />
and Mrs. C. A. Craig, Plainview; Mr. and<br />
Mrs. Edward S. Hanzel, new exhibitors in<br />
Beemer; Jim Burrus, Crete; Paul Tramp,<br />
Oxford; Mr. and Mrs. Clem Tramp, Crofton;<br />
Earl Barclay, Stromsburg; Mrs. Laura Moorehead,<br />
Stromsburg; Ai-nold Miererdierks, Pender;<br />
Ben Juracek, Cedar Rapids, Neb., and<br />
Phil Lannon, West Point.<br />
Most downtown theatres were planning<br />
Friday the 13th Jinx night shows. The Brandeis<br />
was the exception, delaying its midnight<br />
feature until February 14, Valentine's day . . .<br />
Golden Gloves boxing, hockey, high school<br />
basketball and concert attractions are combining<br />
with the weather to clip theatre receipts.<br />
Bob Ballantyne is<br />
going ahead with plans<br />
for a new -building following his victory in<br />
district court on the question of an auditorium<br />
site. The present streamlined Ballantyne<br />
Co. plant was only recently completed<br />
and plans for the addition will have some<br />
beautiful surprises.<br />
Manager Stan Blackburn of the Omaha<br />
Theatre received local plaudits for his efforts<br />
on behalf of "Carnegie Hall." He had an<br />
entire crew of expert technicians go over<br />
every of theatre's inch the sound equipment<br />
to make certain that important music played<br />
in the picture was not marred by imperfections.<br />
USE BOXOFFICE ADS FOR RESULTS<br />
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. . Al<br />
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'<br />
^<br />
Tri-States Sponsoring<br />
Safety Drive Again<br />
DES MOINES—Tri-States Theatre Corp.<br />
and the Iowa State Junior Chamber of Commerce<br />
are sponsors of a second statewide<br />
safety campaign. The purpose of the drive is<br />
to save lives and educate the people of the<br />
state to the importance of each individual's<br />
cooperation in making it a safer place for all<br />
to live.<br />
The drive is to start on March 13 and run<br />
through November 14. Tri-States has again<br />
offered a prize of $1,000 for the best campaign<br />
put forth in any city in Iowa.<br />
G. Ralph Branton. general manager of Tri-<br />
States, has assured the cooperation of all Tri-<br />
States theatres in the use of trailers,<br />
posters,<br />
short subjects dealing with safety, special<br />
children's sJiows, etc.<br />
The 1947 campaign was won by the Boone<br />
Junior Chamber, which received a $1,000<br />
check for use in furthering safety in that city.<br />
Fred Brisson to Film Life<br />
Of Father. Carl Brisson<br />
MINNEAPOLIS—Hollywood producers have<br />
singled out another performer, Carl Brisson,<br />
to perpetuate in the films. The life story<br />
of the star of movies and stage, now appearing<br />
at the Hotel Radisson Flame room here,<br />
be made by the company headed by his<br />
will<br />
son, Fred Brisson. Brisson was connected<br />
with the Danish anti-Nazi imderground during<br />
the war and his activities will be incorporated<br />
into the picture. Present plans call<br />
for the picture to be staged in Denmark and<br />
to be made both in English and Danish.<br />
Shooting probably will start late this year.<br />
Brisson has appeared in a number of Danish<br />
and American pictiu-es and also on the New<br />
York musical comedy stage as well as in<br />
supper clubs.<br />
Chicago Plans Huge<br />
Television Center<br />
from Central Edition<br />
CHICAGO—A gigantic convention project<br />
to be known as Television City, designed to<br />
rival Radio City in New York, has been proposed<br />
for the lake front at the mouth of<br />
the Chicago river. Walter Butler Co., sponsors,<br />
said it would cost "less than $50,000,000."<br />
Plans for the project, under consideration for<br />
three years, were announced last week.<br />
f^g^^stgm^ SHOWMANSHIP<br />
* i/>//^y SERVICE 'TOP QUALITY *<br />
IDDTIOnPICm SERVICE [q<br />
125 HYDE ST. San Francitco l2) Calif.<br />
CIRAIB L. RARtKI Q,mrtl muKiac<br />
MINNEAPOLIS<br />
.<br />
T eRoy J. Miller, U-I manager, and his sales<br />
staff were Chicago visitors this week<br />
for a sales conference . brothers, circuit<br />
owners, have bought the site for a new<br />
theatre in suburban Robbinsdale. They now<br />
. . Republic's<br />
operate one house there<br />
"Driftwood" is going great guns out-of-town.<br />
The branch office reports it held over at the<br />
Granada, Duluth, and Beacon, Superior.<br />
Herman Goldberg, in charge of building<br />
maintenance for Warner Bros., was a visitor<br />
. . . Charlie Rubenstein, circuit owner, is<br />
vacationing in Florida . Markus, formerly<br />
with National Screen Service, has become<br />
secretar>' to Lowell Kaplan. Independent<br />
Theatres manager . Rosen, MGM<br />
Twin City salesman, was in Milwaukee on<br />
business .<br />
Feinberg, U. S. Air Conditioning<br />
president, returned from New York.<br />
Bill Donald, Theatre Associates booker, became<br />
the father of a baby boy . . . Harry<br />
Greene jr., circuit owner and attorney, was<br />
in Washington attending the consent decree<br />
court hearing . Spiwak, theatre capitalist,<br />
stopped over en route to Washington<br />
to help fight the consent decree . . . Howard<br />
Dale, circuit owner, is extending his California<br />
vacation.<br />
The RKO Orpheum here staged a midnight<br />
jinx and horror show Friday tihe 13bh . . .<br />
Ev Seibel, Minnesota Amusement Co. advertising<br />
manager, is vacationing in Arizona and<br />
California . . .<br />
.<br />
The George Miner circuit<br />
opened its 13th theatre this week. It's the<br />
600-seat Miner in Ladysmith, Wis. . . F^ank<br />
Woskie, independent exhibitor, recuperating<br />
at home following a successful major operation<br />
. . . Safecrackers got away with $60<br />
from National Theatre Supply . . . Harry<br />
Buck is new manager for Harry Saveriede<br />
Theatre Brokers.<br />
Seeks Damages of $1,500<br />
For Tumble in Theatre<br />
BURLINGTON, IOWA—A Palace patron<br />
has filed suit in district court here asking<br />
$1,500 damages, allegedly incurred May 21,<br />
1947, when a theatre seat collapsed. Mrs.<br />
C. Lawrence Paule charged the Central States<br />
Theatre Co. with negligence. Alleged damages<br />
listed by the plaintiff were "physical and<br />
mental suffering, inconvenience, humiliation<br />
and embarrassment, mental anxiety and suffering,<br />
disturbance of the nervous system, recun-ence<br />
of a bad heart condition, medical,<br />
drug and prescription expense, loss of time<br />
from her household duties and inability to<br />
participate in<br />
family activities."<br />
Hold Minneapolis Hearings<br />
On New Theatre Permits^<br />
MINNEAPOLIS— The city council license<br />
committee was to hold public hearings this<br />
week on the application of H. G. Griffith and<br />
Roy Secrest for licenses to operate new neighborhood<br />
theatres. Secrest is trying to get a<br />
license transferred from a theatre on which<br />
he has lost his lease to a new one to be<br />
built for him. Griffith has been trying<br />
unsuccessfully for 12 years to get a license.<br />
S. D. Kane, North Central Allied executive<br />
manager, planned to oppose both permits.<br />
Directs Dialog<br />
Dan Ullman will direct the dialog on RKO's<br />
"The Boy With Green Hair."<br />
Exhibitors Oppose<br />
Work-Limit Move<br />
From New England Edition<br />
BOSTON—Members of the New England<br />
exhibitors coordinating committee and representatives<br />
of<br />
the M&P and RKO Theatres<br />
circuits opposed a bill limiting weekly work<br />
days at a hearing before the labor and industry<br />
committee in the Statehouse.<br />
The measure, asked by Forest E. Parker<br />
jr. and the projectionists lATSE Local 182,<br />
would prohibit any employer from requiring<br />
any employe to contract to work more than<br />
six days each week, and would fine violators<br />
$50 for each offense.<br />
Frank Lydon is chairman of the coordinaing<br />
committee with Joe Brennan of Allied<br />
Theatres and Ray E. Feeley, business manager<br />
of Independent Exhibitors, Inc., as members.<br />
The bill would affect motion picture operators,<br />
stagehands, baseball players, railroad<br />
employes, real estate brokers and other<br />
workers.<br />
Wide Exploitation Heralds<br />
'Timberlane' in Minnesota<br />
MINNEAPOLIS — Authored by a Minnesotan,<br />
Sinclair Lewis, and laid in this state,<br />
"Cass Timberlane" wUl open March 3 in the<br />
Radio City Theatre here and will immediately<br />
go into 30 other houses around the<br />
state. Exploiteer Louis Orlove has laid out<br />
an especially elaborate exploitation and advertising<br />
campaign and the book publishers<br />
also will have a publicity man here to assist<br />
him. "Timberlane" goes into the Paramount,<br />
St. Paul, and Norshor, Duluth, the week<br />
following its opening here.<br />
Cresbard House Renamed<br />
In Memory of Benefactor<br />
CRESBARD, S. D—The theatre operated t<br />
here by the American Legion post has been (<br />
renamed the Velke Theatre. It was fonnerly ij<br />
known as the Legion Midway Theatre. The I<br />
change was made to honor Eli Velke, a mem- (<br />
ber of the post who died several years ago (<br />
and willed all of his property to the organ-<br />
|<br />
ization. It was through his generosity that I,<br />
the post was able to purchase the building y|<br />
and remodel it into a theatre and meeting D<br />
hall.<br />
Fox Intermountain Buys<br />
Theatre Site in Sidney<br />
SIDNEY, NEB.—Fox Intermountain Theatres<br />
has purchased a site fronting 53 feet<br />
on Illinois street for erection of a new theatre<br />
here. No immediate building plans were<br />
announced. Robert Selig, assistant to the<br />
president of Pox Intermoimtain, and Ray<br />
Davis, district manager, were here on several<br />
occasions looking over a possible new<br />
theatre site. Elmer Haines is the circiut's<br />
city manager.<br />
Shower for Mrs. Kemptgen<br />
OMAHA—About 35 attended a shower for<br />
Mrs. Hazel Anderson Kemptgen, MGM office<br />
manager, who resigned to join her husband,<br />
who is MGM branch manager in Milwaukee,<br />
probably in April. There was a dinner<br />
at the Athletic club and a gift shower<br />
for Mrs. Kemptgen.<br />
^<br />
'<br />
I<br />
72<br />
BOXOFFICE : : February 14, 1948
New Twin City Firm<br />
Names Bill Sears<br />
MINNEAPOLIS — Minnesota Amusement<br />
Enterprises has chosen Bill Sears, veteran<br />
showman, as general manager of the drive-in<br />
tJieatres which it will build and operate in<br />
this area this year. H. D. Field, president<br />
of the group of prominent local exhibitors<br />
who organized the concern with a $1,000,000<br />
capitalization to engage in all branches of the<br />
entertainment industry.<br />
Sears for many years was manager of the<br />
Orpheum here and was considered one of the<br />
right-hand men of the late Mort H. Singer<br />
who owned the showhouse. Prior to becoming<br />
associated with Singer, Sears owned his<br />
ovm circuit of theatres in Iowa. He is now<br />
touring the west coast and south in quest<br />
of all the most modern drive-in theatre features<br />
to be incorporated into the MAE establishments.<br />
One of the main purposes for the organization<br />
of MAE was to keep away outside drive-in<br />
theatre interests by building and operating<br />
locally owned airers. MAE recently obtained<br />
the licenes to build a drive-in theatre in<br />
Rose township, midway between Minneapolis<br />
and St. Paul, where Dave Flexer of Memphis,<br />
who built and opened the territory's first<br />
drive-in in a Mimieapolis suburb last year.<br />
also sought the permit.<br />
Construction of the Rose theatre will start<br />
within the next few years. It will represent<br />
a, $150,000 investment and accommodate 800<br />
cars, according to Field. Negotiations now<br />
are in progress for additional sites.<br />
Eou Claire Exhibitor Sues<br />
Over Lease on Theatre<br />
MINNEAPOLIS— S. P. Halpern, Minneapolis<br />
lawyer, is bringing suit for Sheldon Grengs,<br />
Eau Claire, Wis., exhibitor, against his landlord.<br />
Prank Bluhm. for the latter's alleged<br />
failure to carry out a contract agreement to<br />
lease him the Hollywood Theatre, which he<br />
now operates. The complaint alleges Bluhm<br />
agreed to build the Hollywood for Grengs and<br />
lease it to him for ten years, with an option<br />
for five more years. Grengs chai-ged that<br />
Bluhm now is demanding that he pay an<br />
exorbitant rental or buy the property.<br />
Sponsor Amateur Shows<br />
At Theatre in Moravia<br />
MORAVIA, IOWA—The first in a series of<br />
four amateur contests was held last week at<br />
the Moravia Theatre. The shows are sponsored<br />
by Mr. and Mrs. Art Van Dom, theatre<br />
owners, and Paul Turner of the Turner Radio<br />
and Recording Service, Centerville. The<br />
first contest was open to the adult group.<br />
The second will be for those 10 to 16, and the<br />
third for those under 10. The fourth and<br />
final contest will include winners of the<br />
three earlier amateur nights. Contests are<br />
being held each Wednesday night.<br />
Crowther in Sioux City<br />
SIOUX CITY. IOWA — Bosley Crowther,<br />
film critic and motion picture editor of the<br />
New York Times, spoke on "What You Don't<br />
Know About the Movies" before a general<br />
meeting of the Sioux City Women's club here<br />
last week.<br />
Senator Would Force<br />
Facilities for Parking<br />
From Eastern Tdilion<br />
ALBANY, N. Y.—Owners of commercial<br />
buildings in all cities in the state would be<br />
lequired to provide off-street parking places<br />
if a bill introduced by Senator Thomas C.<br />
Desmond of Newbiu-gh were passed by the<br />
legislature.<br />
The measure requires that "places of public<br />
assembly" furnish a space of 200 square<br />
feet for each 10 persons of their total capacity.<br />
Apartment houses would provide one car<br />
space per apartment: office buildings and<br />
department stores, one space per 400 square<br />
feet of floor area; hotels, one space per each<br />
four rooms; factories, one space for every<br />
two employes.<br />
The measure, one of six dealing with offstreet<br />
parking and truck unloading introduced<br />
by Desmond, provides that unless the local<br />
council of a city specifically excepts it, the<br />
above requirement shall be compulsory in all<br />
cities. The State Conference of Mayors may<br />
object to the state forcing city action, according<br />
to a report at the capitol.<br />
One of Senator Desmond's bills authorizes<br />
the Port of New York Authority to construct<br />
and maintain or lease parking garages in<br />
New York City. This would include a 2,000-<br />
car garage proposed as part of the new<br />
Madison Square Garden.<br />
Adolph Rozanek to Start<br />
Theatre in David City<br />
DAVID CITY, NEB.—Adolph Rozanek,<br />
owner of the Times Theatre in Crete, Neb.,<br />
has purchased the Opera House Block here.<br />
He plans to convert the buildings into a<br />
theatre. Tenants have received 30 days' notice<br />
and construction is scheduled to begin<br />
soon.<br />
J. P. Harrison, Denton, Uses<br />
Show Business on Crows<br />
DENTON, TEX J P. Harrison, manager<br />
of the Tcx.i.s and P.ilace theatres, and president<br />
of the Chamber<br />
of Commerce, won<br />
general praise for his<br />
plan for ridding Denton<br />
county of its<br />
crows. The birds were<br />
damaging<br />
severely<br />
-•*' ^* crops of the area.<br />
Harrison applied<br />
" '<br />
^^^<br />
^^^t^T^^^^ ^how business to his<br />
idea and the crows left<br />
^^^B^^^^H<br />
^^^H^^^^H<br />
^^^^BJ^^I^^H<br />
for<br />
told farmers they could<br />
trap the crows by<br />
J. P. Harrison using a certain type<br />
box. Now every farmer is tending his traps<br />
as he rides by on his tractor and the week's<br />
catch is brought in for its reward and a<br />
chance at the jackpot prize. State agricultural<br />
programs told what Harrison had done.<br />
Harrison is a dean among Texas theatre<br />
managers, having been in show business for<br />
many years. He was city manager at Waco<br />
for the L. L. Dent circuit and remained there<br />
until that circuit was taken over by Texas<br />
Consolidated Theatres, a branch of the Interstate<br />
circuit. He was transferred here<br />
shortly before the war.<br />
To Build New Drive-In Screen<br />
ERIE, PA.—Materials are on the job and<br />
construction will be started soon at the Skyway<br />
Drive-In Theatre on a steel screen structure.<br />
The outdoor screen built of wood was<br />
destroyed by a wind.storm late last season.<br />
Showman-Artist Glamorizes Lobby<br />
By Drawing Sketches of<br />
From Southeast Edition<br />
MIAMI—At the Strand Theatre, one<br />
of the Wometco chain, the manager,<br />
Bernard Schaft. is capitalizing on what<br />
used to be his trade and is now his<br />
hobby. Every night, from 6 to 9, he<br />
sets up his easel in the lobby and begins<br />
to sketch.<br />
A very handy man with crayon,<br />
Schaft soon has an interested audience<br />
and he offers to sketch any patron<br />
who cares to pose for a few moments.<br />
Few can resist and those who are<br />
sketched may either take their portrait<br />
along with them, or may leave it<br />
to be hung in the lobby along with<br />
many others.<br />
Schaft, of course, makes no charge<br />
for his work and those who do not<br />
it is realize that the Strand's manager<br />
who sketches nightly in the lobby, become<br />
very curious to know why an<br />
artist should so cheerfully be givin-^<br />
away his handiwork. "They ask som^<br />
pretty funny questions," he says, theiv<br />
bafflement seeming to add to the enjoyment<br />
that he takes in his self-appointed<br />
job.<br />
If you think that Schaft's nightly<br />
sketching sessions, which "I began just<br />
as a gag," don't beglamor the theatre's<br />
lobby and draw patrons like<br />
Patrons<br />
Bernard Schaft, manager of the<br />
Strand in Miami, sketches a bathing<br />
beauty in the theatre lobby.<br />
flies, you're very much mistaken. Customers<br />
love it, the models love it.<br />
and Schaft himself gets a great kick<br />
out of the whole idea.<br />
1<br />
BOXOFTICE : : February 14, 1948<br />
73
1<br />
SUPER SALESMAN !<br />
The Industry's Market lor Purchase or Sale ol Equipment, Theatres. Servi^<br />
GENERAL EQUIPMENT-USED<br />
-CLfflfilllGHOUSf
Administration Shiit<br />
By Michigan Allied<br />
DETROIT—The iiew post of executive secretary<br />
has been created by the board of<br />
directors of Allied Theatres of Michigan for<br />
Inspector Charles W. Snyder, who is retiring<br />
from the police department at the end<br />
of February. Snyder will function primarily<br />
in the public relations field, as previously<br />
reported.<br />
Reorganization of the administrative setup<br />
is in Allied in prospect. President Ray W.<br />
Branch of Hastings will spend several days<br />
a week in the Detroit office following the<br />
departure of Jack Stewart, who leaves<br />
February 14 to become manager of the Missouri-Kansas<br />
Allied organization. Branch<br />
will take charge of the functions formerly<br />
handled by Stewart as general manager.<br />
Formal disbanding of the Allied Theatre<br />
Booking Service was announced by Stewart,<br />
who headed this affiliated but independent<br />
oi-ganization. However. Lawrence Shubnell,<br />
active manager of the booking group, has<br />
decided to carry on the booking service if<br />
members approve, and will maintain the office<br />
here until at least the end of the month,<br />
pending a final decision.<br />
F. W. Pflanz Dies of Stroke;<br />
Was Louisville Exhibitor<br />
LOUISVILLE—F, William Pflanz, co-owner<br />
of the Parkland Theatre, Louisville, died<br />
February 5 in the Jewish hospital. He suffered<br />
a stroke at his home. He had been in<br />
the theatre business since 1929. He was the<br />
son of the late John R. Pflanz, one time<br />
Jefferson county sheriff and jailer and city<br />
councilman and alderman. Surviving are a<br />
brother, A. Stanley Fflanz, and two sisters,<br />
Mrs. Grace Milligan and Mrs. Artise A.<br />
Hanley.<br />
William E. Gilger<br />
NORWALK, OHIO—William E. Gilger, 84,<br />
who built the Gilger Theatre in Norwalk in<br />
1903, died January 30. He sold the theatre<br />
after World War 1. His wife and two sons<br />
Isaac W. Griffith<br />
JOHNSTOWN, PA.—Isaac W. Griffith, 79,<br />
died in his home here February 4. He was<br />
the father of Ellis W. Griffith, operator of<br />
the Griffith film carrier service.<br />
Charles K. Friedman<br />
TOLEDO—Charles K. Friedman, 74, former<br />
assistant city solicitor, died February 1. He<br />
was a director of the Loew's Valentine Theatre<br />
Co.<br />
Peter Burke Sr.<br />
DETROIT—Peter Burke sr. died here January<br />
7 at the age of 91. He was the father<br />
of Peter Burke jr., projectionist at the East<br />
End Theatre.<br />
New Sound in Windber<br />
WINDBER, PA.—Wenard Kough's Opera<br />
House has installed new RCA sound equipment.<br />
New Aide for Wermuth<br />
FAIRMONT, W. VA.—Manager Don Wermuth's<br />
new assistant at Warner's New Fairmont<br />
is Frank Grasso, of Point Marion, Pa.<br />
Applause Greets Television Programs;<br />
Cleveland Theatre to Use It Weekly<br />
Old Hands Stay at Helm<br />
Of Detroit lATSE Local<br />
DETROIT—Prank Kinsora of the Palms-<br />
State Theatre was re-elected president and<br />
Roger M. Kennedy, international vice-president<br />
of the lATSE, business agent, of Local<br />
199, lATSE. The local has jurisdiction over<br />
all projectionists in this area. This makes<br />
nearly two decades of leadership for this<br />
well-known team.<br />
The other newly elected officers are: Vicepresident,<br />
Gilbert Light; financial secretary,<br />
Roy Ruben; recording secretary, Thomas<br />
OToole; treasurer, Joseph Sullivan; member<br />
of the executive board, Floyd H. Akins; trustees,<br />
Owen Blough, Walter Craig, and William<br />
Esperti; delegates to lATSE, Frank<br />
Kinsora, Gilbert Light, Arthur Potter and<br />
Roy Ruben; sergeant at arms, Percy Huebner;<br />
delegates to Detroit and Wayne County<br />
Federation of Labor, Owen Blough, Fred<br />
Warendorp and Ray Doyle; del^ates to<br />
Michigan State Federation of Labor, Prank<br />
Kinsora and Joseph Sullivan.<br />
CLEVELAND—First television on a large<br />
.screen to be exhibited to a regular theatre<br />
audience here was shown last Friday (6) at<br />
the Almlra. Although the subject, a game of<br />
table tennis, was of minor interest, the audience<br />
approved and via applause, asked for<br />
further demonstrations.<br />
The picture was shown on a 7x9-foot screen,<br />
clearly visible from the back of the theatre.<br />
The pictures, it is claimed, are adjustable in<br />
size from 6 to 63 square feet and can be<br />
projected from 2 to 15 feet.<br />
Selected Distributors Television Co. has<br />
been formed by Nate Schultz, Monogram<br />
franchise owner; Sam Schultz, also of Monogram,<br />
and William S. Shartin. former Eagle<br />
Lion district manager, to distribute this<br />
Vision-Master, perfected by Colonial Television<br />
Corp., in the Cleveland, Cincinnati,<br />
Pittsburgh, Detroit and Kansas City exchange<br />
areas.<br />
Victor Wolcott of the Almira said local<br />
available programs are limited and will be<br />
used once a week as a novelty attraction.<br />
Ticket Taxes Spread in Two States<br />
HARRISBURG—Pennsylvania School Directors<br />
and Secretaries associations, in sessions<br />
here, passed a resolution condemnins<br />
the state law giving municipalities almost<br />
unlimited taxing powers. Sharp attacks on<br />
the tax-broadening law were put on record<br />
and charges were made that the legislature<br />
ducked its responsibility for meeting the financial<br />
needs of school districts by passing<br />
the "enabling" act. This tax law hits the<br />
lower income groups hardest, educators stated,<br />
"because utilities can't be taxed."<br />
SEWARD, PA.—Council passed a notice of<br />
intention to levy a four per cent amusement<br />
tax which will become effective April 6. Taxed<br />
under the program will be the borough's<br />
newly opened theatre and all other places of<br />
public amusement. The manager of the theatre<br />
was granted permission to operate Sunday<br />
movies.<br />
PITNXSUTAWNEY, PA.—Representative.s<br />
Warner Theatres and Brotherhood ol<br />
of<br />
Trainmen appeared before the city council In<br />
opposition to the city's proposed 10 per cent<br />
amusement tax. An ordinance legalizing the<br />
levy will be passed March 1 unless the council<br />
reverses its stand.<br />
WDST "VIEW, PA.—Both the borough and<br />
the board of education have plans to enact<br />
an amusement tax. The borough seeks a 10<br />
per cent tax and the school board plans one<br />
of 10 to 20 per cent. Only theatre here is<br />
the Gerard.<br />
UNIONTOWN. PA.—Under enactment here<br />
is a 4 per cent admission tax and a mercantile<br />
tax. also affecting theatres and theatre<br />
business. Theatres also pay a local license<br />
fee.<br />
SPRINGDALE, PA.—A 10 per cent amusement<br />
tax ordinance was ready this week for<br />
enactment. Additional new taxes may include<br />
levies on juke boxes, pool ta/bles, pinball<br />
machines, etc.<br />
CLAIRTON, PA.—The city council has<br />
passed on first reading a 10 per cent admission<br />
tax. Frank Panoplos, theatre owner, is<br />
urging consideration of a 5 per cent tax and<br />
tax-free admissions for children.<br />
TARENTUM, PA.—A 7 per cent amusement<br />
tax is planned by the borough council.<br />
BLAWNOX, PA.—"At least a 5 per cent"<br />
amusement tax is ready for enactment here.<br />
MONTPELIER, OHIO—Deciding there was<br />
not enough revenue to offset costs of collection<br />
and enforcement, the village council has<br />
repealed the recently passed amusement tax<br />
ordinance. The amusement tax affected only<br />
one theatre. The revenue collected in the<br />
first 60 days of the ordinance came far short<br />
of the anticipated rate of $2,000 annually.<br />
GREENFIELD, OHIO—A 3 per cent tax<br />
on admissions will become effective here in<br />
mid-February, following publication of the<br />
ordinance enacted by city council. The tax<br />
is to be levied on admission fees to all<br />
amusements except those of religious, charitable<br />
or educational Institutions.<br />
SALEM, OHIO—The city council is planning<br />
to enact a measure levying a 3 per<br />
cent amusement tax.<br />
NEW LEXINGTON—City council at a meeting<br />
here voted down a proposal for a 3 per<br />
cent amusement tax.<br />
BOXOFnCE :: February 14, 1948 ME 75
Horace Shock, Ohio Drive-In Operator,<br />
Starts Manufacturing Own Speakers<br />
LIMA, OHIO—Horace Shock, owner and<br />
operator of a chain of drive-in theatres, has<br />
formed Lima Speaker, Inc., to manufacture<br />
an in-car speaker which he developed in association<br />
with Thomas M. Campbell, former<br />
RCA sound engineer who now is in charge<br />
of Lima Speaker production, and J. Stuart<br />
Cangney, Cleveland theatre manager and<br />
former independent distributor, in charge of<br />
sales and advertising.<br />
The new speaker is made of polished<br />
aluminum, handle included. The high<br />
aluminum polish reflects and picks up enough<br />
light to eliminate automobile parking difficulties,<br />
but not enough to distract patrons.<br />
Shock claims the speaker has a wider<br />
sound range than other speakers now on<br />
the market.<br />
"Another important feature," Shock explains,<br />
"is a patented system whereby speakers<br />
can be changed in ten seconds without<br />
taking apart the junction box or disrupting<br />
the sound of another speaker attached to<br />
the same post."<br />
STARTED TO REMOVE -BUGS'<br />
When Shock started out to improve the<br />
speakers in use in his drive-ins, he had no<br />
idea of going into the production of speakers<br />
on a national scale.<br />
"I was just looking for means to correct<br />
the 'bugs' I have found in the speakers I<br />
had in use," he said. "Working with Campbell,<br />
we found many ways not only to correct<br />
evils, but to develop new features. As<br />
the new speaker took shape, we realized that<br />
we had something so good that we determined<br />
to put it on the market.<br />
"We acquired a factory building on the<br />
outskirts of Lima, opposite one of our drivein<br />
theatres and we are now in full production.<br />
"Manufacture of the Lima speaker Is only<br />
one of our functions, however. We are setting<br />
up a department to repair and rebuild<br />
all types of speakers."<br />
Shock, a native of Lima, was in the dairy<br />
business until six years when he built his<br />
first Lima drive-in. He now owns and operates<br />
two drive-ins in the Lima area, one in<br />
Marion, and has another under construction<br />
in Fort Wayne, Ind. He plans to build<br />
several more this spring.<br />
FORMER RCA ENGINEER<br />
Campbell started his career in the show<br />
business back in 1919 as a projectionist in<br />
the Toledo territory. For the last several<br />
years he was an RCA field engineer, a position<br />
he left to become affiliated with Lima<br />
Speakers, Inc.<br />
Cangney has been active in both distrl-<br />
Left to right: J. Stuart Cangney, director<br />
of sales and advertising for Lima<br />
Speaker, Inc.; Horace Shock, president,<br />
and Thomas M. Campbell, chief engineer<br />
in charge of design and manufacture.<br />
bution and exhibition 28 years. He was born<br />
in Port Clinton. He has managed theatres<br />
in Ohio for Warner Bros., Schine, the Associated<br />
circuit, and for the last seven years<br />
managed the Broadvue, Cleveland, for Prank<br />
and Roy Gross. At various times Cangney<br />
managed a vaudeville theatre in San Antonio,<br />
and in 1920 was manager of the W. W.<br />
Hodkinson exchange in Indianapolis. He now<br />
has an interest in a drive-in at Warren, Ohio.<br />
Ready to Start Operation<br />
In New Baltimore, Mich.<br />
NEW BALTIMORE, MICH.—Vincent Laica<br />
expected to open his new theatre here thi.s<br />
month. The house was built by the Johnson<br />
Construction Co. of Birmingham and equipped<br />
by National Theatre Supply.<br />
Arly to Ronald Harwood<br />
ARLINGTON, KY.—The Arly Theatre has<br />
reopened under the ownership of Ronald Harwood,<br />
who purchased the property from the<br />
Stout interests of Cairo. Harwood. an electrical<br />
engineer, formerly lived in Evansville,<br />
COMPLETE EQUIPMEOTfror THEATRES and DRUE-IP<br />
Ind.<br />
READY TO SERVE YOU<br />
Immediate Delivery .. LOWEST PRICES<br />
Hygienic, Chakeres<br />
Promote Benefit<br />
WILMINGTON, OHIO—In an effort to<br />
raise $25,000 for local civic improvements,<br />
Kroger Babb and J. S. Jossey of Hygienic<br />
Productions and Phil Chakeres, head of the<br />
Chakeres circuit, have launched a series of<br />
12 monthly charity stage shows at the latter's<br />
Murphy Theatre here. The first, titled<br />
"The Best Is Yet to Come," was presented<br />
the night of February 5 to a capacity house.<br />
Ai-guing that theatres "over-sell" stars and<br />
attractions instead of pure entertainment,<br />
Babb began the series by merely guaranteeing<br />
an evening of good entertainment. A<br />
series of four ads preceded advance ticket<br />
sales. The admission price of 50 cents was<br />
raised to $1.20. According to Babb, all tickets<br />
had been sold 11 days before the performance,<br />
although sales were launched only 15<br />
days before the show.<br />
Over $1,000 was raised for the fund. March<br />
4 will see two more performances and three<br />
others will be given in April. The events from<br />
then on will be slated for the first Thursday<br />
in each month. Name bands, professional<br />
acts and amateui- performers will be<br />
combined each month into a two-hour informal<br />
presentation.<br />
For the show this month. Buddy Moreno<br />
and his band was featured. He was surrounded<br />
by 12 professional acts and six amateur<br />
combinations.<br />
Theatrical Credit Union<br />
Elects A. L. Criswell<br />
PITTSBURGH—At the annual meeting of<br />
the Pittsburgh Allied Theatrical Crafts Credit<br />
Union in the Roosevelt hotel the following<br />
officers were elected:<br />
A. L. Criswell, Enright, president; Lou Indo,<br />
Enright, vice-president; E. J. Jones, Roxian-<br />
McKees Rocks, treasurer; Jerry Mikloucich,<br />
Carnegie, assistant treasurer; Angelo Marino,<br />
w<br />
U-I, Filmrow collector. Directors include<br />
holdover members Criswell, Indo, Jones, Mikloucich,<br />
Bill Thompson and Bill Watterson<br />
and new members Eugene Welday, Richard<br />
Caskey and Henry Stanley, the latter named<br />
to serve through the unexpired term of John<br />
C. Snyder, resigned.<br />
Jones, treasurer and director, also is a<br />
member of the board of directors of the<br />
Pennsylvania Credit Union league.<br />
Son Takes Over<br />
WAYNE, MICH.—Walter D. Shafer. pioneer<br />
Wayne business man, has turned the<br />
management of his theatre enterprises over<br />
to his son, Martin D. Shafer. The theatres<br />
include the new State and WajTie here and<br />
the Shafer in Garden City. It was also announced<br />
here that the capitalization of tihe<br />
theatre coi-poration was increased from $50,-<br />
000 to $200,000 simultaneously with the election<br />
of Martin as president.<br />
CENTURY PROJECTORS AND SOUND SYSTEMS icluding the Great<br />
24-HOUH PROIECTION AND SOUND SERVICE<br />
Write ior Free Literature<br />
TIIEITRE EQL.IPMEST COMPASIY<br />
AL BOUDOURIS<br />
Manager<br />
A Ballyhooer Gets Sniffles<br />
PITTSBURGH—Joe Lewis, the fellow who<br />
strolled the Ti-iangle's streets in pajamas to<br />
advertise "The Senator Was Indiscreet," was<br />
so indiscreet himself that he wore nothing<br />
underneath his pajamas and robe except his<br />
striped running trunks. He still has the<br />
sniffles, according to Charles F. Danver,<br />
Pittsburghesque reporter.<br />
BOXOrnCE : : February 14, 1948
I (Commando),<br />
I<br />
1<br />
Sweet<br />
'<br />
;<br />
Cold<br />
. . . Vincent<br />
'Sierra Madre' Score<br />
High in Cleveland<br />
CLEVELAND—Local film fans were loud<br />
in praise of "Treasiu-e of Sierra Madre." It<br />
earned a second week at the Hippodrome.<br />
At the Palace Horace Heidt was the main<br />
half of the bill with "Prince of Thieves" on<br />
the screen. Surprismgly good was the Ohio<br />
double biU, "Borneo" and "Congorilla." "Tlie<br />
Swordsman" held strong.<br />
Weather continued cold.<br />
(Average Is 100)<br />
-A Woman's Vengeance (U-I) 80<br />
oi 135<br />
drome—Treasure Sierra Madre (WB)<br />
—The Swordsman (Col), 2nd d. t. wk.... 135<br />
Mdli—The Hoosevell Story (UA) - - 100<br />
Ohio—Borneo (Commando); Gongorilla<br />
I<br />
reissues 115<br />
ol Palace Prince Thieves (Col), plus stage show„115<br />
State—Cass Timberlane (MGM), 2nd wk 100<br />
Stillman—Secret Beyond the Door (U-1) 75<br />
(EL) 95<br />
Cinema—Torment (Oxford Films), .:.d w,; ICO<br />
Downtown—Killer McCoy (MG>.;j; Bowery<br />
Buckaroos (Mono), 3rd wk ICO<br />
Fox—Secret Beyond the Door (U-Ij, I Love Trouble<br />
Michigan—Treasure of Sierra Madre (WB);<br />
Glamour Girl (Col), 2nd wk .-.-. 105<br />
Palms-State—To the Ends ol the Earth (Col);<br />
Genevieve (Col) 130<br />
United Artists—The Swordsman (Col); Perilous<br />
Waters (Mono) - - 125<br />
Cincinnati Grosses Climb<br />
Despite Snow, Sleet, Cold<br />
CINCINNATI—Two new pictm-es were held<br />
for second weeks, "Captain Prom Castile" at<br />
the Palace, and "The Fugitive" at the Grand.<br />
"Cass Timberlane" remained at the Capitol<br />
for a fourth week. Grosses showed a big<br />
improvement, in spite of continued snow,<br />
sleet and cold weather.<br />
Albee—I Walk Alone (Para) - 140<br />
Capitol—Cass Timberlane (MGM), wk 120<br />
3rd<br />
Grand—The Fugitive (RKO) - - 130<br />
Keith's—Love From a Stranger (EL) 60<br />
Lyric—Corsican Brothers (EL); South of Pago<br />
I Pago (EL), reissues 80<br />
Palace-Captain From Castile (20th-Fox) 180<br />
Shubert—Treasure of Sierra Madre (WB),<br />
2nd d. t. wk _ - - _ 100<br />
Zero Weather Deals Blow<br />
To Grosses in Pittsburgh<br />
PITTSBURGH — Zero weather knocked<br />
grosses down to 'way under average. Fom'<br />
offerings were holdovers.<br />
Fulton—Captain From Castile (20th-Fox), 3rd wk... 70<br />
Hams—Black Narcissus (U-I) 55<br />
Penn—I Walk Alone (Para) _ 90<br />
Ritz—Sleep, My Love (UA), 2nd 70<br />
d. t. wk<br />
Senator—The Swordsman (Col), 2nd d. t. wk 70<br />
Sta.-,ley—Treasure of Siena Madre (WB) 95<br />
Warner—Head to Hio (Para), 3rd d. t. wk 70<br />
Settos Circuits Remodeling<br />
Lyric Theatre in Lima<br />
LIMA, OHIO—George Settos, owner of<br />
Settos Theatres, Indianapolis, is installing<br />
complete new equipment in the Lyric here.<br />
The theatre is being remodeled and will be<br />
reopened before March 1. About $25,000 is<br />
being spent on the house. Century projection<br />
and sound equipment, Altec speakers.<br />
Strong lamps and Kollmorgen lenses are being<br />
supplied by Theatre Equipment Co.,<br />
Toledo.<br />
BOXOFnCE : : February 14, 1948<br />
CINCINNATI<br />
pumes from a gas-fired hot water heating<br />
system seeped into the Ambassador in<br />
Oakley but the show went ou whUe life<br />
squad members ventilated the building . .<br />
.<br />
Ai't Miller, booker for the Miles circuit, Columbus,<br />
was on Fihm-ow preparing for a<br />
vacation in Florida. Miller's father suffered<br />
a stroke recently, which may delay his trip,<br />
but his condition is improving.<br />
Wilbur Hetherington, booker at RKO,<br />
claims the tiny table model radio he won recently<br />
was the first thing he ever won on a<br />
ticket . . . Sante Macci of Greenville visited<br />
the local exchanges.<br />
William Onie, manager at Monogram, is<br />
in charge of arrangements for the Variety<br />
Club's convention, to be held at Miami Beach<br />
April 12-17 . . . West Virginians in last week<br />
included Dr. J. C. Newbold and his manager,<br />
E. L. Keesling; Mannie Shor of War and<br />
Holden, and Louie Shor of Williamson.<br />
Jack Frisch is chairman of the Variety<br />
committee for the Saturday night gin rummy<br />
tournaments. The women will have one of<br />
their own. Entrance fee is $2.50.<br />
The christening of Mary Margaret Wessel,<br />
third daughter of Bud Wessel, National Film<br />
Service, was held at the home February 1<br />
Kramer, city salesman, Paramount,<br />
is sporting a new Buick . . . Rube<br />
Shor, secretai-y-treasm-er of the West Virginia<br />
Theatre Managers Ass'n, and E. R.<br />
Custer, a director, will attend the national<br />
Allied meeting in Wa.shington Febi-uai-y 16-18.<br />
Howard Minsky, division manager for 20th-<br />
Fox, stopped here before proceeding to<br />
Springfield . . . Juanita Gardner, biller at<br />
MGM, became Juanita Dyer January 31 . . .<br />
Louis Wiethe, president of TOC, and Mrs.<br />
Wiethe left January 25 for a vacation in<br />
Miami Beach.<br />
WUliam Thalheimer, Logan, W. Va., is vacationing<br />
in Florida. He plans a new drivein<br />
near Ethel, W. Va. . . . Irene Sagel, secretary<br />
at 20th-Fox, plans to convalesce in<br />
Florida for several weeks following an appendectomy.<br />
Wave Strikes Detroit<br />
But Grosses Remain Good<br />
DETROIT—A cold wave hit Detroit last<br />
week but theatre grosses were relatively good.<br />
The Chakeres circuit plans to reopen its<br />
Some 200,000 workers were laid off because<br />
Shelby Theatre, Shelbyville, Ky., February<br />
of a scarcity of gas in the area but their loss Mrs. Hymle Banks, wife of Shor's partner 12. The house had been closed several years<br />
of pay was not all loss to the theatres as the in WillianLson, suffered a broken wTist when after being destroyed by fire. Chairs, carpeting,<br />
sound, etc., were installed by Midwest<br />
workers had extra leism-e for showgoing. she fell on an icy street . . . The Paramount<br />
Detail for week ending February 5:<br />
office gals took advantage of the free chest Theatre Supply.<br />
Adams—Green Dolphin Street (MGM), 7th wk 120 examination offered by the antituberculosis<br />
Broadway Capitol—Intrigue (UA); Blonde Savage league at the YMCA last week.<br />
William Settos of Springfield is instaUing<br />
new sound and RCA projection in his Liberty<br />
Theatre. Midwest is handling the work . . .<br />
Exhibitors on Fihnrow: Fred Kriman, Dayton;<br />
Al Sugarman and Lee Hofheimer, Columbus;<br />
Paul Russell, Somerset, Ohio; A. W.<br />
Ingle, Seaman and Leesburg, Ohio . . .<br />
Don<br />
Reda expects to have his de luxe 900-seat<br />
theatre in London, Ky., open by February 16.<br />
It was equipped by Midwest.<br />
DRIVE-IN and THEATRE<br />
EQUIPMENT<br />
Drawings, specifications, blueprints to fit any expenditure<br />
for the simplest to the most complex theatre.<br />
(Drive-In Theatre constructioii construction done by the<br />
1<br />
ROSDIT CONSTRUCTION CO..<br />
liate of SHELDON THEATRE SUPPLIES)<br />
ail)<br />
* The NEW "12,000" DeVry Projectors and<br />
Amplifiers<br />
* DeVRY "In-A-Car" Speakers<br />
* ALTEC LANSING Amplifiers and Speakers<br />
* STRONG Rectifiers * NATIONAL Carbons<br />
* NEUMADE Accessories * GOLDE Supplies<br />
* TIFFIN Draperies and Scenery<br />
* mWIN Seats * STABILARC Generators<br />
GENERAL Register Machines<br />
"Before You Buy, See and Hear DeVry"<br />
Complete Booking Service • Complete Factory Service<br />
SHELDON THEATRE SUPPLIES<br />
Office<br />
Phone: ADams 9G44<br />
1420 CANFIELD AVE.<br />
Nights and Sundays: TAylor 7511<br />
DAYTON. OfflO
. . Donald<br />
. . Harvey<br />
. . The<br />
. . The<br />
. . The<br />
: February<br />
PITTSBURGH<br />
p<br />
D. Moore, Warner exchange manager,<br />
took in performances of "Pagliacci" and<br />
•Secret of Suzanne" in the Syria Mosque<br />
last week ... A colorful Miami Beach picture<br />
post card from M. A. Rosenberg states<br />
"seeing is believing" and he is impressed on<br />
his first visit there ... A proposed admission<br />
tax was turned down in Aliquippa . . .<br />
Dr. H.<br />
C. Winslow, Meadville exhibitor, has been<br />
verj- successful in his new enterprise, WMGW,<br />
which went on the air<br />
weeks ago.<br />
from Meadville some<br />
Before continuing with amusement tax<br />
proposals, West Views legal experts are questioning<br />
whether an amusement license and<br />
amusement tax is double taxation . . . Israel<br />
Roth of the Penn, Penn avenue, is twice a<br />
grandpop, daugihter Ethel having presented<br />
her husband with twins, a boy and a girl . . .<br />
Ab.sent from the Allied directors session<br />
last week were WiUiam R. Wheat III, William<br />
J. Walker, M. A. Rosenberg, Israel Roth, who<br />
has been ill, and Joseph Gellman . . . Mi's.<br />
Lillian Rothman has succeeded Dorothy<br />
Schmidt at the Warner exchange. Latter departed<br />
for New Orleans.<br />
Mrs. Helen Beedle, wife of the Canonsburg<br />
exhibitor,, is recuperating at home following<br />
an operation ... A proposed admission tax<br />
was "talked down" at Nanty-Glo . . . Mrs.<br />
Amia M. Morgan Dilla, mother-in-law of<br />
Ken McGuire, died last week. McGuire is<br />
an NTS mechanic . Conrad, who<br />
is connected with the St. Cloud Amusement<br />
Co., has been promoted to manager of the<br />
Bam Theatre, Frenchtown, N. J., according<br />
to his father, Lee M. Conrad, Meadville showman.<br />
Bill O'Brien, Ascap district manager, and<br />
Ruth Patterson of Ascap headquarters, were<br />
married February 7 . . . Joe Kosco, Brockway<br />
exhibitor, and family attended the Mardi<br />
Gras in New Orleans.<br />
Bess Fehl, secretai-y to Saal Gottlieb, MGM<br />
manager, vacationed in Florida. Meercy<br />
Braff, booker, substituted . . . Martha Shulgold<br />
is back on duty at the Crown exchange<br />
following her West Indies cruise . . . Ray<br />
Sosinski, Rhumba projectionist, slipped on<br />
an icy street and injured an arm which is<br />
now in a cast . . . Lou Gilbert, manager of<br />
the downtown Warner, is in Magee hospital<br />
after suffering a heart attack.<br />
Theodore Grance, Everett hotel-theatre<br />
owner and an officer of Outdoor Theatres,<br />
is a grandfather . . . Pat Nataro, former Warner<br />
circuit manager in the area, is the father<br />
of a son born in Philadelphia. Pat and fam-<br />
Experienced Builders of Auto<br />
OUTDOOR THEATRES<br />
• Can Be Ready ior Season Ahead •<br />
MOSE SMITH<br />
Union Trust Bldg. Pittsburgh 22. Pa.<br />
Weber Syncrofilm Equipment<br />
Pennsylvonia Distributor<br />
PITTSBURGH<br />
Theatrical Sound Service<br />
TurtU Ci*ek, Fa.<br />
1203 Lynn Av«. Phono: VAlley 5065<br />
ily wUl depart soon for Cuba where he will<br />
assume management of Warners' new de luxe<br />
theatre, a unit of Radiocentre in Havana<br />
Film in a projector at the McKee, Arhngton<br />
avenue, caught fire last Sunday evening,<br />
destroying equipment and fUm. Superior<br />
Motion Picture Supply re-equipped the booth<br />
and the theatre was opened the following<br />
day.<br />
Paul Clark has changed the name of the<br />
Rex, Sutersville, to the Clark . . . George<br />
Han-ison, Harris Amusement treasurer, was<br />
off duty with the flu . . . George "Red" Bird's<br />
Musical Majorettes, official band of the<br />
Cleveland Browns football team, is playing a<br />
number of theatrical engagements in the<br />
territory.<br />
Bradford theatres and other business<br />
places shut down temporarily because of the<br />
fuel shortage Warners' Ritz, Clarksburg,<br />
W. Va.,<br />
. . .<br />
presents the Tuesday Paramount<br />
Hour iRCA-Victor quiz program) from the<br />
. . stage "Henry V" played a two-day roadshow<br />
engagement at the Virginia, Wheeling,<br />
.<br />
and "Duel in the Sun" has been booked for<br />
this house.<br />
Joe Shapiro stopped on Filmrow en route<br />
from Michigan to his home in Mount Union<br />
... A stage show being presented in the<br />
territory is made up of amateur-hour winners<br />
from the Du Mont television network.<br />
Doc Lovett, Clarksbm-g, W. Va., DeVry distributor,<br />
is Castle Films' agent for 8 and<br />
16mm pictures . . . Penn, Ambridge, has featured<br />
several "all comedy laff shows" with<br />
success. The "howl-arious" program includes<br />
a comedy feature, four comedy shorts and five<br />
color cartoons . . . Joe Minsky, Eagle Lion<br />
district manager and former local film man,<br />
was here on business . Dave Hadbiu-gs,<br />
Hazelwood, expect to join Mrs. Hadburg's<br />
parents, the M. N. Shapiros, who are<br />
vacationing in Florida ... A 1 per cent income<br />
tax has been imposed at Johnstown.<br />
James Vazzana of Monongahela city has<br />
joined the Atlas Theatre Supply as a salesman<br />
. Rice has replaced Mrs. Al<br />
Sipple at the Acme Distributing Co. office . . .<br />
The former June Thomas and her husband<br />
Al and son "Butch" have moved into their<br />
new home in Castle Shannon . . . Another<br />
new Acme employe is Shirley Mitchell who<br />
formerly worked at the Republic studio in<br />
North Hollywood. She is the stepdaughter of<br />
Eddie Rosenberg.<br />
Mr. and Mrs. WUUam J. Walker, Crafton<br />
exhibitors, and Mr. and Mrs. James H. Nash,<br />
West View exhibitors, left February 1 for<br />
Fort Lauderdale, Fla., for several weeks. Bill<br />
Walker jr. and Jimmy Nash jr. are looking<br />
after the theatres . . . George Tice, local<br />
Columbia salesman, and Mrs. Tice celebrated<br />
their silver wedding anniversary last weekw<br />
Dorothy, daughter of Mr. and Mrs. Samuel<br />
Yakish, Coverdale exhibitors, graduated last<br />
week from the school of psychology. University<br />
of Pittsburgh . Harris Amusement<br />
Co. treated the Moimt Lebanon Civic<br />
club to Nickelodeon night one evening last<br />
week in the Mellon Jimior high school auditorium,<br />
presenting two hours of silent pictures<br />
. . . A. L. Criswell, Enright projectionist<br />
who suffered a hip fracture in a fall<br />
about six weeks ago, is recuperating in Columbia<br />
hospital, Wilkinsburg.<br />
Herman Lorence and Leo Guerrein jr..<br />
Erie exhibitors, flew here in a snowstorm<br />
to straighten out some bookings and planed<br />
home . old Opera House on Sheridan<br />
street, Millvale, abandoned as a theatre many<br />
years ago, was one of the biggest horse<br />
rooms and gambling estabUshments in Allegheny<br />
county imtil last week when coimty<br />
sleuths used sledge hammers to force their<br />
way in and put the jolrxt out of business . . .<br />
J. Stewart McDonald, Warner circuit executive,<br />
was here from New York.<br />
The Paul Bronders expect a second visit<br />
from the stork in April . . . EUwood Ohleger,<br />
Filmrow shipper, drives a taxi for the South<br />
Hills Service during off hours . . . Mr. and<br />
Mrs. George L. Neff jr. were hosts at the<br />
February 6 family night party in the Variety<br />
Club.<br />
Extensively renovated and remodeled, the<br />
Grandview reopened here February 1. Paul<br />
Bronder, new proprietor, has repainted the<br />
auditorium ceiling and walls, added gold leaf<br />
trim, and new indirect lighting. All seats<br />
have been rebuilt, a new screen has been<br />
installed and the lobby has been modernized.<br />
Later a cry room will be installed.<br />
Many theatre owners are contacting their<br />
congressman enlisting supports for H.R. 5014,<br />
the measiu-e which would amend the copyright<br />
law under which Ascap operates . . .<br />
Jim Velde, new SRO manager, is a former<br />
Paramount representative in Washington and<br />
Detroit. He replaced Joe Kaliski, who was<br />
released several months ago. Bob Munn,<br />
salesman, looked after the Selznick business<br />
in the interim.<br />
Loew's Penn in recent weeks has been experimenting<br />
with extra continuous late shows,<br />
last feature being presented at 11:30 p. m.<br />
. . . Dr. Frederick J. Rachiele, son of the<br />
Sharpsburg exhibitor, will wed Eleanor Rice,<br />
a nurse, within a week. Dr. Rachiele is practicing<br />
at Fort Logan, Colo.<br />
Bill Thomas, Zelienople, and Jack Mapel,<br />
Point Marion, exhibitor-restaurant operators,<br />
will attend the Pennsylvania Restaurant Ass'n<br />
convention here February 23-25. Both are officers<br />
of the state and the western Pennsylvania<br />
associations . . . Joe Hiller, as usual, is<br />
staging the entertainment for the March of<br />
Dimes ball.<br />
Seek Salesman Peddling<br />
Video Sets in Columbus<br />
COLUMBUS—Officials of the Better Business<br />
Biu-eau are seeking a television salesman<br />
who has been telling local night club and<br />
restam-ant owners they will be able to receive<br />
television broadcasts by March 1.<br />
Officials said they contacted J. R. Duncan,<br />
television dii-ector of WLWT, the Crosley station<br />
in Cincinnati, and were assured that reception<br />
from its new station would "be very<br />
spotty in Colimibus and probably would be<br />
most imsatisfactory." Duncan said the station<br />
is designed to cover a radius of about<br />
50 miles from Cincinnati and that he did not<br />
believe the station would reach Columbus receivers.<br />
He said the station would be in operation<br />
about March 1. Crosley plans to<br />
erect a video station in Columbus but Duncan<br />
said this station would not be completed<br />
before the end of 1948 at the earliest.<br />
Designs Sets for 'Kiss Blood'<br />
Producer Richard Vernon has engaged<br />
Nathan Juran to design the sets for "Kiss the<br />
Blood Off My Hands," for Universal release.<br />
A porticn of the London wharf will<br />
be the key set.<br />
78 BOXOFFICE<br />
:<br />
14, 1948
|<br />
Delroil Fox Lines Up D E T R O I T<br />
Big Giveaway Show<br />
DETROIT—Your Good Neighbor, a radio<br />
giveaway show, will be aired from the stage<br />
of the Fox Theatre over CKLW starting<br />
February 28. The Good Housekeeping Shops,<br />
appliance dealers, will share sponsorship of<br />
the show. It wUl be the lai-gest giveaway<br />
program produced in this territory, with four<br />
major appliances to be given each week as<br />
prizes.<br />
Show will run 11:30 to 1. David M. Idzal,<br />
managing director of the Pox, has signed<br />
the program for 13 weeks. The show itself is<br />
being produced by the Silbert agency, with<br />
Bill Silbert of the agency and Marion Morgan.<br />
CKLW's fashion editor, doing the actual<br />
talent work in the theatre. Appliance prizes<br />
will be displayed in the lobby of the theatre.<br />
Pi-ogram will be a series of questions about<br />
civic, historic and business facts of Detroit<br />
and Michigan. Four guests wOl be on the<br />
stage each week. Questions they answer incorrectly<br />
will be shifted to the floor, and<br />
picked up by a handmike. A "good neighbor<br />
of the week" will be honored at each broadcast<br />
for some civic contribution.<br />
New Scale Patches Up<br />
Fireball Circuit Rift<br />
DETROIT—The threatened breakup of the<br />
Fireball circuit's reissue program was averted<br />
after a meeting held by aU of the participating<br />
exliibitors. An involved sliding scale'<br />
policy w-as adopted as a result of disagreement<br />
over the 2i?!-per-cent-ot-gross fee<br />
which was sought by Paul Broder as a hooking<br />
fee for the central office. Operation will<br />
start in other cities, Broder said, now that<br />
the Detroit situation is settled.<br />
fUSH<br />
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Complete periodical service—both trade<br />
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I. NAZAR, 1009 Fox Bldg.<br />
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Theatix^ign and Marquee Maintenance<br />
Our Specialty<br />
forstman ^Co.<br />
XJarrison Cronkhite, operator at the Duplex<br />
Wyandotte Theatre, was back from Chicago<br />
with great plans . . . Carl Buermele was<br />
in Marne, Mich., for the opening of Al Herrefan's<br />
Crown Theatre, which will be booked<br />
by General Theatre Service . . . Earl J. Hudson<br />
has set February 18 for the opening of<br />
the new Woods in Grosse Point.<br />
Irving Belinsky, independent circuit owner,<br />
has taken over the Arcadia, formerly leased<br />
by Lan-y Bruzzese and Bonaldo L. Bonaldi,<br />
and will operate the house, of which he is<br />
the real owner, as a part of his circuit . . .<br />
Peter Bm-ke moved out of the booth at the<br />
Lakewood when the house dropped one shift,<br />
and is now at the east end, replacing Walter<br />
Rosmys.<br />
Wilfred Mevis of the Dexter was a BOX-<br />
OFFICE visitor between shifts . . . Manager<br />
Frank Crowe is completing installation of<br />
new seating, front and marquee for the<br />
Empress, downtown house operated by the<br />
Joseph EUul circuit . . . Ai'chitect Charles<br />
N. Agree and his son Arnold dined en famille<br />
at the Detroiter . . . Al Champagne is back<br />
on the booking desk at 20th-Fox despite the<br />
remains of a severe cold that settled in his<br />
windpipe and bedded him for a few days.<br />
Edward J. Weisfeldt, Associated circuit<br />
supervisor, is 20 pounds lighter after his<br />
operation. He still is a victim of undiagnosed<br />
attacks about once a week, but is generally<br />
feeling much better . . . William<br />
"Boots" Scharun, the premium man, is another<br />
filmite who has lost plenty of weight.<br />
Bob Dunbar's installation as chief barker<br />
at Variety was filmed. He's in Arizona for<br />
his health. Eddie Stuckey of Paramount and<br />
Joe Busic of UDT are ptnchhitting for him.<br />
Carl Buermele was chairman of the installation<br />
party.<br />
Charlie Garner is getting 16mm color versions<br />
of two "Detroit" events, the Louis-<br />
Walcott fight and the Rose Bowl game . . .<br />
EXHIBITORS — PARK FREE AT<br />
McARTHURilw::<br />
MOTIOORAPH SERVICE<br />
Phone: CAdHlac 5524<br />
ERNIE<br />
FORBES<br />
214 W. Montcalm<br />
Detroit 1, Mich.<br />
Phone CAdillac 1122<br />
Irving Goldberg, Community Theatres partner,<br />
is keeping it under cover, tout he became<br />
the father of his first boy February 4.<br />
(Continued on next page)<br />
WANTED!<br />
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DRIVE-IN AND INDOOR<br />
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Phone: VErmont 7-31G5<br />
(Your H-W repreBBntative<br />
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LONG SIGN CO.<br />
MARQUISE SIGNS<br />
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I BOXOFHCE : : Febniary 14. 1948 79
. . Svend<br />
. . RKO<br />
. . Ben<br />
DETROIT<br />
(Continued from preceding pagei<br />
Charles Dietz and Frank Downey and Carl<br />
Buermele and Harold Sandelman were luncheon<br />
twosomes at the Majestic. Also, Louis<br />
Burmeister of NTS Plum is estabUshing<br />
the Theatre Model Co. in the<br />
.<br />
David Broderick Tower.<br />
Nightingale songs: Edgar Douville, president,<br />
tried out a new costume, one bowling<br />
shoe and one street shoe. He dressed in the<br />
dark . . . Matt Haskins rolled a 628 to hit<br />
first place in the league . . . F. H. Akins is<br />
drumming up business for the teams to go<br />
into the APL tournament as well as the stag<br />
party the club is going to throw.<br />
Hal Burns, the sign man, is recovering<br />
from a gall bladder operation . . Alex<br />
.<br />
is Schreiber, Associated chief, expected back<br />
from California about the 18th of February<br />
. . . Alice Gorham, UDT exploiteer, was<br />
caught in a one-syllable trance, a version<br />
of writer's cramp.<br />
Larsen Joins Hygienic<br />
WILMINGTON, OHIO— Seth Larsen,<br />
Hollywood<br />
film editor and cutter, has joined<br />
Hygienic's staff as an advance agent for<br />
"Mom and Dad." He has been assigned to<br />
southwestern territory. Larsen is the husband<br />
of Marta Marina Cysternas, Hollywood<br />
correspondent for many South American and<br />
European papers.<br />
YOU'LL<br />
GET THE BEST<br />
RESULTS WITH OUR<br />
SPECIAL<br />
Let Us Fill Your Next Order !<br />
•<br />
"Jihack 1327 S. Wabash, Chicae<br />
For Sale or Lease — All or Part<br />
DRIVE-IN THEATRE<br />
E. J. PAPINEAU<br />
Walled Lake, Mich. Phone: Walled Lake 300<br />
Looking For Film Row Contacts?<br />
Office or desk space available.<br />
personal representation.<br />
Box 1005<br />
1009 Fox Bldg., Detroit 1, Mich.<br />
Showmen Given Cups<br />
For Civic Devotion<br />
PRINCETON, KY.—The Kiwanis club gold<br />
successful leadership in a campaign to raise<br />
approximately $300,000 for a war memorial<br />
hospital.<br />
Simmions has been a moving force for community<br />
good since he came to Princeton ten<br />
years ago from Arkansas, where he had managed<br />
theatres in the Malco chain for 12 years.<br />
He has been president of the Kiwanis club,<br />
Forum society and the Tobacco Festival<br />
Corp., chairman of the county salvage committee<br />
and Red Cross, and a member of the<br />
war price and rationing board, county war<br />
bond committee and USO committee, and has<br />
been prominently identified with practically<br />
every worthwhile civic endeavor since coming<br />
here. He joined the Kiwanis club the<br />
same week he reached town.<br />
In making the award of the gold cup, R. S.<br />
Gregory declared that "everyone was in perfect<br />
agreement this year regarding the recipient<br />
of the cup."<br />
Dispatch in Columbus Files<br />
For Video Station Permit<br />
COLUMBUS—The Dispatch has been revealed<br />
as the sole owner of T-V Inc., for<br />
which a television station application is now<br />
on file with the federal communications<br />
commission. The FCC was advised that the<br />
proposed station will be financed through<br />
the pm-chase of 750 shares of stock valued<br />
at $1,000 a share by the Dispatch Pi-inting Co.<br />
The station would operate a minimum of<br />
28 hours per week and would have a minimum<br />
servicing area of 4,000 square miles. It<br />
is estimated that 580,471 persons within the<br />
area would enjoy television service provided<br />
by the new station. The station would operate<br />
over Channel 6 and telecasts could begin<br />
within six months if prompt permission is<br />
granted.<br />
Good television reception is expected within<br />
60 days in areas covering Green county<br />
plus Dayton, Springfield, Xenia and Jamestown<br />
when Cincinnati's WLWT begins television<br />
broadcasts. This will be the world's<br />
most powerful video station with 49,000 watts,<br />
said J. E. Duncan, acting television director<br />
for the Crosley Broadcasting Corp.<br />
Harvey C. Callier Opens<br />
700-Seater in Belding<br />
BELDING, MICH.—The Callier Theatre, a<br />
The theatre<br />
700-seat house, opened recently.<br />
has year-round air conditioning. It was built<br />
by Harvey C. Callier.<br />
PERYL'S<br />
COSTUMES<br />
UNIFORMS for Entire Theatre Stall.<br />
Special Costumes for All Occasions, Acts and<br />
Special Shows<br />
Peryl LoMarr, Prop. 3737 Woodward<br />
Phone: TEmple 2-3948 Detroit 1, Mich.<br />
COLUMBUS<br />
flbram Ruvinsky, 57, musical director for<br />
WHKC and veteran local theatre pit conductor,<br />
died of a heart attack as he was on<br />
his way to the Hartman to conduct the orchestra<br />
on opening night of Thomas Mitchell's<br />
play, "An Inspector Calls." He was with the<br />
pit orchestras at Loew's Oliio, Loew's Broad,<br />
RKO Palace and the Hartman. He was born<br />
j<br />
in Kiev, Russia. Sm'viving are a daughter,!<br />
Mrs. Paulina Diechter, and two grandchildi-en,<br />
all of New York City.<br />
Host and hostess committee of the Variety<br />
Tent 2 functioned for the first time<br />
since its organization at the homecoming and<br />
hillbilly jamboree. Mr. and Mrs. Cecil Sansbury<br />
are chairmen. Members include: Mr.<br />
and Mrs. Milton Yassenoff, Mr. and Mrs.<br />
W. C. Pullin jr., Mr. and Mi's. J. Milt Jacobs,<br />
Mr. and Mrs. Jack Needham, Mi-, and Mrs.<br />
Gene Hazelton, Mr. and Mrs. Frank Ferneau,<br />
Mr. and Mrs. Don Burrows, Mr. and<br />
Mrs. Al Block and Johnny Jones. The new<br />
committee will represent Chief Barker Leo<br />
Haenlein at all social functions, acting<br />
official<br />
greeters.<br />
Barkers and their guests are still talking<br />
about the jamboree, which had such sights<br />
as Jimmy Naulty as a checked-suit sideshow<br />
barker, Milt Yassenoff as a musette player,<br />
Mr. and Mrs. M. R. Lewis appearing as the<br />
fanner and the farmer's daughter, Bob Little<br />
as the half-man, half-woman sideshow<br />
"freak," Cecil Sansbury barking the merits<br />
of the masked Mile. Fifi, and Leo Yassenoff<br />
as the doorman who had fim with guests who<br />
shied away from the trick tumbling barrels<br />
at the entrance. The Coiumbus Star devoted<br />
its center double-page spread to the<br />
jamboree.<br />
Al Ruben, longtime manager of Loew's<br />
State, New York, was in town as stage manager<br />
of "An Inspector Calls" . . . Ben Cowall,<br />
of Traveling Show Promotions, is the newest<br />
resident member of the Variety Club. New<br />
associate members are Harry Jaye, Robert<br />
E. Young and Louis Schlezinger . . . Byron<br />
Stouder is preparing to return to his aircraft<br />
engineering studies in Hawthorne, Calif.<br />
He reports that the Lloyd Goads are expecting<br />
an addition to the family. Goad is a<br />
trouble shooter for Screen Guild in southern<br />
California and Arizona.<br />
Harry Schreiber is happy over the extra<br />
capacity business done by Vaughn Monroe<br />
in the face of cold, snow and sleet. Tlie Monroe<br />
band was the most popular of the year<br />
and one of the best-liked in all the years of<br />
Palace stage presentations. Schreiber is giving<br />
guest tickets to "My Wild Irish Rose"<br />
for the longest lists of song titles containing<br />
the word "rose." Aso, he held seven lucky<br />
days for Irish families by admitting one<br />
Irish family listed on a lobby board on that<br />
day.<br />
Walter Kessler is back on the job at Loew's<br />
Ohio after a week off due to illness which<br />
caused several days' hospitalization . . .<br />
"Road to Rio" at the Ohio proved the boxoffice<br />
topper of all "Road" pictures to date<br />
here.<br />
Deanie Best in Lead<br />
Deanie Best will take the feminine lead in<br />
the upcoming Charlie Chan mystery, "Murder<br />
by Alphabet," a Monogram production.<br />
BOXOFFICE :: Febrtiaxy 14, 19
. . Nat<br />
90 Meet in Cleveland<br />
At Shea Convention<br />
CLEVELAND—E. C. Grainger, president of<br />
the Shea circuit, conducted a one-day managers<br />
meeting at the Carter hotel here February<br />
3, at which time general industry<br />
problems as well as individual theatre problems<br />
were discussed. "We did not form any<br />
special policies different from our usual policy<br />
of maintaining the highest possible level<br />
of entertainment in our theatres," Grainger<br />
said.<br />
Asked whether he had specific instructions<br />
to his managers in anticipation of a possible<br />
drop in theatre attendance, he said, "We<br />
plan to go right on as we always have, putting<br />
added exploitation effort in behalf of<br />
the big pictures, and using regular shovraianship<br />
in selling the average programs."<br />
The Shea houses operate with both single<br />
and double feature policies. In towns where<br />
they have more than one theatre, one of them<br />
is maintained on a single feature basis. Where<br />
there is only one theatre, it is the policy to<br />
play single features one-half of the week<br />
and double feature the other half of the week,<br />
BERT SANFORD IS EMCEE<br />
Ninety industry members, including Shea<br />
home office officials, managers and top local<br />
film executives attended the banquet which<br />
wound up the meeting. Bert Sanford of<br />
Altec in New York introduced the speakers.<br />
George Goett of the home office and dean<br />
of the Shea organization: Eddie Aaron, MGM<br />
assistant general sales manager; Howard<br />
Gilhula, Jamestown, N. Y.; William Gillam,<br />
New Philadelphia, Ohio; E. J. Hiehle, Zanesville,<br />
Ohio; J. W. Hynes, Youngstown, Ohio.<br />
AMONG THOSE PRESENT<br />
F. Lahrmer, McKeesport, Pa.; Dale McCoy,<br />
Geneva, Ohio; J. W. Minton, Erie. Pa.; E.<br />
Printz, Conneaut, Ohio; R. W. Rhodes, Akron,<br />
Ohio; R. Russell, Ashtabula, Ohio; J. W.<br />
Scanlon, Marietta, Ohio; Fenton Scriber,<br />
Nashua, N. H.; Neil O'Brien, Westfield, Mass.;<br />
Harold Snyder, Lancaster, Ohio; Dale Tysinger,<br />
Newark, Ohio; John Walsh, Pittsburgh,<br />
Pa.; John Woodward, Zanesville, Ohio:<br />
Robert Cannon, Amherst, Mass.; Bernie<br />
Hickey, Greenfield, Mass.<br />
Also, Douglas Mellert, Altec Service Corp.;<br />
M. G. Thomas, Altec, Cincinnati; Bert Sanford,<br />
Altec, New York.<br />
O. B. Asten, Altec, Cleveland; C. G. Bosworth.<br />
Altec, Cleveland; J. J. Mather and<br />
Fred Dickley, Altec, Detroit; Thomas G. Whitney,<br />
RCA district service manager; Thomas<br />
F. McCleary, RCA Ohio district manager:<br />
Cliff Burge.ss, Screenad Exchange, Inc.; Art<br />
Manheim, National Screen Service, Cincinnati;<br />
Dick Wright, Warner assistant zone<br />
manager; Harris Dudelson, Screen Guild district<br />
manager; Robert Snyder and E. J. Stutz,<br />
Realart Pictures; Harry H. Goldstein, Paramount<br />
district manager.<br />
J. J. Maloney, MGM division manager; Jolm<br />
Fitzgerald, lATSE; John Houlihan, Republic<br />
Cleveland manager; George Kirby, Republic<br />
Cincinnati manager; P. T. Dana, Universal-<br />
International district manager; Edwin R.<br />
Bergman, Albert Dezel Productions, Cleveland.<br />
Oscar Ruby, Columbia branch manager;<br />
Nat Barach, NSS Cleveland manager; Jack<br />
Sogg, MGM Cleveland manager; Nate Schultz,<br />
Monogram franchise owner; Arthur Greenblatt.<br />
Screen Guild Productions, New York;<br />
Mark Goldman, Eagle Lion Cleveland manager;<br />
E. W. Aaron, Loew's, Inc., New York.<br />
Milton Cohen, RKO district manager; William<br />
S. Shartin, Selected Distributors Television<br />
Co.; Thomas Alfred, General Implement<br />
Co., Cleveland; Phillip Loew, Theatre<br />
Candy Co., Boston; Ray Showe, Theatre<br />
Candy Co.. Boston; M. H. Pritchie. Oliver<br />
Tlieatre Supply Co., Cleveland.<br />
C. H. Wolfe. Columbus, Ohio: Harry Bugie,<br />
EL Cincinnati branch manager; Lester<br />
Zucker, U-I Cleveland manager; Jerry<br />
Wechsler, Warner Cleveland manager.<br />
Tony Stern, Warner film buyer; Charles<br />
Rich, Warner district manager; Nat Wolf.<br />
Warner Ohio zone manager; A. M. Goodman,<br />
UA city sales manager, Cleveland; Moe<br />
Dudelson, UA district manager; Harry<br />
Walders, RKO Cleveland manager; I. J.<br />
Schmertz, 20th-Fox Cleveland manager;<br />
Fi-ank Hunt, 20th-Fox Cleveland; Bernie<br />
Ribin, Imperial Pictui-es, Cleveland, and Leo<br />
Abrams, NSS, New York.<br />
From the BOXOFFICE Files<br />
Minsky, 20th -Fox division manager; John J.<br />
Maloney, MGM division manager; James V.<br />
O'Gara, Republic division manager; Bernard<br />
Kranze, Film Classics general sales manager;<br />
(Twenty Years Ago)<br />
Nat Wolf, Warner Ohio zone manager, John<br />
Fitzgerald, lATSE, and Grainger.<br />
fJOWARD REIPP of the Scoville, Essick &<br />
Attending the meetings and the banquet Reiff circuit advertised Victor Hugo's immortal<br />
romance, but the typesetter omitted a<br />
were E. C. Grainger, W. E. Barry, George<br />
Goett, Ray Smith, Frank King, Carroll Lawlor,<br />
Gerald Shea, William Hyde, Bert Sandsult;<br />
"Les Miseratoles. Victor Hugo's immoral<br />
letter in setting up the announcement. Reford.<br />
M. Callahan and George Raftery, New romance" . . . Saul Resnick has been appointed<br />
sales manager for United Artists in<br />
York; F. L. Bowers, Cambridge, Ohio; Vincent<br />
Choate, Brandford, Pa.; Durwald Duty. Dover. the Cleveland territory. Harry Gold has been<br />
Ohio; E. J. Fahey, Manchester. N. H.; D. appointed district manager.<br />
BOXOFHCE : : Pebruaxy 14, 1948<br />
Altec Remains in Lead<br />
In Nightingale League<br />
DETROIT—Altec Sound Service retains the<br />
lead in the Nightingale club bowling league,<br />
with National Theatre Supply a close second.<br />
Team standings are:<br />
Won Lost<br />
Altec Sound Service 34 26<br />
National Theatre Supply 33 27<br />
McArthur Theatre Equipment 31 29<br />
National Carbon Co.<br />
Projectionists Local 199<br />
Brenkert Projectors<br />
Forbes Theatre Supply<br />
Ernie<br />
Lorenzen's Flower Shop<br />
Top scores were: Matt Haskins, 214-205-<br />
209—628; Carl Larsen, 204; John Colwell, 210,<br />
and Herbert Klein, 214.<br />
. -<br />
DETROIT—Monogram Pictures leads the<br />
Film bowling league with Allied Film Exchange<br />
and United Artists tied for second.<br />
Team standings are:<br />
Won Lost<br />
Monogram Pictures 16 8<br />
Exchange 15 9<br />
Allied Film<br />
United Artists Corp. 15 9<br />
Theatrical Advertising 13 II<br />
Republic Pictures 12 12<br />
Quality Premiums<br />
RKO Radio Pictures<br />
10<br />
8<br />
14<br />
16<br />
Co-Operative Theatres 7 17<br />
CLEVELAND<br />
pjorace Abrams, who has nine indoor and<br />
and drive-in theatres, is spending a month<br />
in Florida . . . Ralph Redman, Chicago, will<br />
manage the Broadvue, a Gross circuit house.<br />
Several years ago he was manager of the<br />
Memphis in Cleveland. He succeeds J. Stuart<br />
Cangney, manager seven years, who resigned<br />
to become sales manager for Lima Speakers,<br />
Lima, Ohio.<br />
Ed Fisher, who we recently reported operating<br />
a photo developing company in Tucson,<br />
has sold the business . . . Milton A. Mooney,<br />
Variety chief barker, announced, via 8x10-<br />
inch Valentine invitations, that the club is<br />
holding a Valentine party February 14. The<br />
occasion will mark the first of what is announced<br />
as an annual gin rummy tournament<br />
for the men. There will be keno for<br />
the ladies and non-gin rummy players, and<br />
door prizes for everyone. On February 28<br />
the drawing for the Chrysler sedan, sale of<br />
tickets for which swelled the club's heart<br />
fund, is expected to attract a big crowd.<br />
Don McGregor, former RKO field publicity<br />
man, now manager of the Yorktown,<br />
received word of the death of his father<br />
Norman in Oakland, Calif. . . . Norman Allen,<br />
formerly with Odeon Theatres in Canada,<br />
has joined the booking personnel of Cooperative<br />
Theatres of Ohio, succeeding Mike<br />
Levin,<br />
resigned.<br />
The Abe Kramers of Associated circuit<br />
have as visitors their son-in-law and daughter,<br />
Mr. and Mrs. Herbert Browar of Los<br />
Angeles . Charnas, Toledo circuit<br />
owner, made his monthly tour of exchanges<br />
last week . . . Also among the week's visitors<br />
were Jack Armstrong, general manager of<br />
the Carl Schwyn circuit.<br />
Andy Anderson, general manager of the<br />
Uhriohsville and Dennison theatres, is spending<br />
all of his spare time in Cleveland with<br />
his wife, who is convalescing after an operation<br />
at Lakewood hospital . . . Louise Jade.<br />
MGM cashier, has changed her mind about<br />
retiring at this time. The home office asked<br />
her to postpone her decision to go domestic.<br />
Nat Wolf, Warner zone manager, and Bert<br />
Lefkowich of the Cormmmity circuit issued<br />
an SOS to industry members to attend a<br />
luncheon at the Statler hotel Tuesday to<br />
discuss plans to form a local Motion Picture<br />
Foundation unit.<br />
It pays to have friends in high places.<br />
J. Knox Strachan, Warner theatre publicity<br />
director, demonstrated this recently when he<br />
entered a popular restaurant where Tom<br />
Manning, nationally known local sports caster,<br />
was on the air. Manning, having a<br />
few moments to spare, invited Strachan to<br />
take over the mike. So, just like that, Knox<br />
told the national network listeners some<br />
facts<br />
about Warner pictures.<br />
OLIVER THEATRE<br />
SUPPLY CO., INC.<br />
M. H. FBITCHLE<br />
Manager<br />
23rd and Payne Avenue<br />
PRospect r"'<br />
.:<br />
CIKVELAND
. . Ray<br />
SPRINGFIELD<br />
T ocal theatres helped in the March of Dimes<br />
drive here with a total of $920 collected.<br />
Collections in the Liberty netted $356. while<br />
envelopes given patrons at the Regent, State,<br />
Majestic, Ohio, Fairbanks and Princess<br />
brought returns of $554.<br />
New rooms for the Chakeres-Wamer club<br />
were opened this week. The basement room<br />
under the stage of the Fairbanks has been<br />
remodeled and equipped for use of club members.<br />
Provided are a lounge, table tennis,<br />
billiard tables, pinball machines, jukebox and<br />
concession stand. The club will hold its<br />
monthly meetings in the new quarters.<br />
The Com Crib, concession stand operated<br />
by Chakeres near the Princess Theatre, was<br />
closed a day and a half by the fuel gas<br />
emergency, finally reopening when electrical<br />
heating units were provided. No Springfield<br />
theatres of Chakeres were affected since they<br />
are not dependent upon gas for heating.<br />
Both WWSO and WIZE, Springfield<br />
radio<br />
stations, carried broadcasts honoring Phil<br />
Chakeres on opening of the new $500,000<br />
Fairborn Theatre at Fairfield. Ohio. WIZE<br />
made a wire recording on opening night, then<br />
broadcast the program at 11 p. m. the same<br />
night. The broadcast included the dedication<br />
program of speeches. WWSO traced the life<br />
of Phil Chakeres and his brothers, Louis and<br />
Harry, in the theatre business, and also Interviewed<br />
Phil Chakeres in an afternoon<br />
broadcast.<br />
For the showing of "The Secret Life of Walter<br />
Mitty," the Regent made a tieup with the<br />
Springfield Safety council, putting cards on<br />
downtown lamp posts and posting them also<br />
in local factories. The cards advised, "Watch<br />
the Lights," "Don't Be a Mitty," and "Be<br />
Careful of Accidents."<br />
Service league. The Merchants council is<br />
negotiating for Powers model to be here<br />
a<br />
in conjunction with the style show.<br />
Sixty members of the Chakeres-Warner<br />
club attended the party and meeting opening<br />
the club's new rooms under the Pairbanks<br />
stage the night of February 6. M. H.<br />
Chakeres, city manager of the Chakeres theatres,<br />
Is president of the club . . . "Henry V"<br />
has been booked for the Fairbanks March<br />
4 and 5 at roadshow prices of $1.80, $1.20<br />
and 90 cents for adults, and 75 cents for<br />
children. There will be one show In the<br />
afternoon and one In the evening each day.<br />
Wittenberg night was observed February 10<br />
at the Ford Rush-WWSO Search for Talent<br />
show on the stage of the Fairbanks. The<br />
Ford Rush shows, giving local talent a chance<br />
at prizes and a radio contract, are a weekly<br />
feature at the Fairbanks. To follow will be<br />
Catholic Central High school night and then<br />
nights for each of the rural schools. Springfield<br />
High school students already have appeared<br />
on the program. The shows are broadcast<br />
over WWSO.<br />
B&E Displays Model<br />
Of Toledo Project<br />
TOLEDO—A miniature model of the 2,500-<br />
seat Paramount Theatre, which Balaban &<br />
Katz of Chicago will build here to replace<br />
the present Paramount, Is now on display in<br />
the theatre lobby. Construction will start<br />
in the spring.<br />
The model shows a modernistic two-story<br />
structure. The building will front 200 feet<br />
on Superior street and 128 feet on Jackson<br />
street. Tlie Toledo Parking Co., which sold<br />
the site to B&K, is retaining frontage of 80<br />
feet on Superior street and 250 feet on Huron<br />
street for theatre parking. The company will<br />
build ramps to permit parking on three<br />
levels. B&K will spend between $2,000,000<br />
and $3,000,000 on the new Paramount. Work<br />
will start in the spring.<br />
The old Paramount is being taken over by<br />
the Carl Schwyn circuit of Bowling Green,<br />
which takes possession July 1. Schwyn said<br />
his company would spend about $250,000 improving<br />
the 3,400-seater, including cleaning<br />
of the exterior, complete redecoration inside,<br />
installation of new seats and new carpets.<br />
Until the new theatre is complete, B&K<br />
will use its moveover house, the Princess,<br />
which is to be given a new marquee, new<br />
seats, restrooms and air conditioning. It also<br />
will be redecorated. The work is to be finished<br />
by June 30.<br />
CHARLESTON<br />
XX/ith ol' man winter still spreading it on<br />
deep boxoffice receipts were still low, but<br />
rising slowly. Most operators think business<br />
will be back to normal in a month or two.<br />
That is, all except manager M. L. Sevy of<br />
the Greenbrier. "Theatres here can't expect<br />
a full house until something is done about<br />
food prices and the high cost of living," he<br />
Chakeres Theatres and the Retail Merchants<br />
said. "People who used to spend $2 or $3 a<br />
council are planning presentation week on the movies are now using it to help<br />
foot their grocery of a citywide style show on the stage of the<br />
bills."<br />
Regent March 8 and 9. There will be entertainment<br />
by local talent, and latest spring<br />
and summer styles for women will be modeled<br />
by Wittenberg College coeds, high school<br />
Two local papers, the Gazette and Daily<br />
Mail, refused to run mats on "The Wages of<br />
Sin," a roadshow scheduled to play February<br />
9-12 at the Greenbrier. Both said their read-<br />
girl students and members of the Junior<br />
ers disliked this sexy type of ad. The Greenbrier<br />
will get a soft drink bar in the near<br />
future. J. C. Shanklin, co-owner of the<br />
Greenbrier and the Louis in Louisburg. is vacationing<br />
in Florida. His plans, when he left<br />
here, were to fly from Miami to the West<br />
Indies. He is expected back sometime in<br />
March.<br />
Also vacationing In Florida was Charles<br />
Midelburg. owner and manager of the<br />
A.<br />
Capitol. He was visiting a sick brother and<br />
has set no definite return date. The--lheatre<br />
is in the hands of J. C. Lynch, assistant<br />
manager.<br />
Minerva Theatre Reopens<br />
As Scarlet Fever Abates<br />
MINERVA, OHIO—Closed three weeks because<br />
of 24 .scarlet fever cases in the district,<br />
the Town Theatre here reopened February 9.<br />
Schools reopened February 3 after a twoweek<br />
recess, but city and school officials<br />
kept a ban on athletic contests and all evening<br />
meetings.<br />
LOUISVILLE<br />
goyd Martin, film critic for the Courier<br />
Journal and director of the University of<br />
Louisville dramatic activities, was named<br />
orator for the university's sesquicentennial.<br />
He presented those who accepted honorary<br />
degrees at the inaugural ceremonies this<br />
week . Brown, former owner of the ij j<br />
Ritz in Burkesville, Ky., was in town renewing<br />
acquaintances. He recently returned from<br />
an extensive trip through the west.<br />
Allen Bradley, executive of the Ritz, is enjoying<br />
the sunshine and the warm breezes<br />
on the Florida coast . . . Back in town following<br />
a short stay in Richmond are Mr.<br />
and Mrs. Russell Morga. Russell is a member<br />
of the Shelby Theatre staff . . . R. H.<br />
Perkins' new theatre, under construction in<br />
Woodbine, Ky., will be called the Lynn.<br />
Fred C. Matthews of Motiograph in Chicago<br />
flew here for a visit at the Falls City<br />
Theatre Equipment Co., also for a conference<br />
with Louis A. Arru and Ed Campbell, executives<br />
of the New Drive-In Theatre circuit.<br />
From present indications, drive-in construction<br />
will boom in Kentucky during the coming<br />
season. In-Car speakers and additional<br />
amphfication equipment has been ordered<br />
thi-ough the Falls City company for the Skyway<br />
Drive-In at Buechel, Ky.<br />
The finishing touches are being added to<br />
Chakeres' new Shelby Theatre, under construction<br />
in Shelbyville. Ky. The projection<br />
and sound equipment is expected to be installed<br />
within the next week or so, at which<br />
time the announcement of a formal opening<br />
date is expected . . . George Lindsay of<br />
Brownsville, Ky., was recent visitor. He<br />
a<br />
advises his new Brown Theatre is virtually<br />
complete and he expects to announce his<br />
opening date in the very near future. Lindsay<br />
is a member of the state highway patrol<br />
and is stationed in Brownsville.<br />
Other visitors were A. N. Miles. Eminence,<br />
Ky.; Oscar Hopper, Lebanon, Ky.: E. L. Ornstein,<br />
Ornstein Theatres, Marengo, Ind.;<br />
Gene Lutes, Chakeres district manager,<br />
Frankfort, Ky.: Robert Enoch, Elizabethtown,<br />
Ky.. and C. O. Humston, Lawrenceburg, Ky.<br />
Holdovers and reissues were virtually nil i<br />
on the Louisville first run theatre front, j<br />
with practically all bringing in new product |<br />
during the week. Heading the array was the j<br />
National, which brought in a stage show I<br />
headed by Duke Ellington and his orchestra, :<br />
plus "Road to the Big House." The Rialto<br />
played "Captain From Castile" as a singleton,<br />
the Mary Anderson had "Treasure of<br />
Sierra Madre" and the Strand "The Fugl- .<br />
gram was Loew's, with "Relentless" and |<br />
"Web of Danger." The English-made pic- 1<br />
ture "I Know Where I'm Going" opened at 1<br />
the Scoop. "The Senator Was Indiscreet"<br />
after a week's run at the Rialto, moved to !<br />
the Brown. I<br />
As an added inducement to kiddy attend- .|<br />
ance at Saturday matinees, the Ritz offers<br />
a cartoon circus in conjunction with the<br />
regular feature.<br />
Given Romantic Leads<br />
Jane Randolph and Charles Bradstreet have<br />
been given the romantic leads in the "The<br />
Brain of Frankenstein," which Robert Arthur<br />
is producing for Universal.<br />
»<br />
82 BOXOFHCE :: February 14, 1948i.
i<br />
Foundation:<br />
I<br />
I<br />
I<br />
. advertising<br />
Boston Heart Award<br />
To Murray Weiss<br />
BOSTON—The Variety Club of New England<br />
conferred the Great Heart award upon<br />
M. Mun-ay Weiss, past chief barker, February<br />
10 at a dinner in the main ballroom<br />
of the Hotel Statler.<br />
This award, the first of a series of annual<br />
citations, is in recognition of Weiss's "untiring<br />
efforts in instituting the Variety Club<br />
of New England Children's Cancer Research<br />
for his leadership, patience and<br />
impelling earnestness in inspiring his club to<br />
greater achievement."<br />
Several groups of Weiss's friends joined<br />
members of the Variety Club In paying him<br />
this honor.<br />
Joe Cifre, chief barker, and Bill Koster,<br />
director, were in charge of arrangements for<br />
the club's Valentine party on February 14<br />
in the clubrooms. There was a screening first<br />
and a buffet supper following.<br />
Koster reports great interest in the Variety<br />
international convention to be held this<br />
year at the Roney-Plaza, Miami Beach, during<br />
the week of April 12. Reservations already<br />
are coming in from local members.<br />
Last year 70 odd members traveled nearly<br />
3.000 miles to Los Angeles to attend the convention.<br />
PORTLAND<br />
. .<br />
Lawrence J. Cappillo, manager of the Star,<br />
Westbrook, recently was appointed to the<br />
standards and publicity committees of the<br />
Westbrook Kiwanis club . . . Lawrence<br />
ill . Marshall<br />
Theriault was several days<br />
Merrill is 'recovering from an illness.<br />
Baby Born in Worcester<br />
As Mother Sees 'Kidd'<br />
Worcester, Mass. .\ boy was born one<br />
night last week in the Olympia Theatre<br />
where the mother had gone to sec "Captain<br />
Kidd. " Mrs. Evelyn Batcheldcr, 21,<br />
and the child were reported at City hospital<br />
as "doing well" following the sudden<br />
delivery.<br />
Mrs. Batchelder was attending an early<br />
show. About 6:30 she notified an usher<br />
she was ill, and went to a restroom. Dr.<br />
Julian Dabrowski, police surgeon, was<br />
called, but the baby was born before he<br />
arrived.<br />
Mrs. Batchelder's husband, Lawrence<br />
Batchelder, 23. is in the same hospital,<br />
recovering from an arm injury.<br />
New Pittsfield License Tax<br />
To Boost Revenue $2,700<br />
PITTSFIELD, MASS.—As a result of a new<br />
Sunday license fee schedule, which went into<br />
effect February 1, Pittsfield's annual income<br />
will be increased by about $2,700.<br />
Under the new arrangement, theatres will<br />
be charged for Sunday permits as follows:<br />
Capitol and Palace, from $35 to $50; Union<br />
Square, from $25 to $37.50; Colonial, from<br />
$15 to $25; Kameo and Strand, $20, and the<br />
Tyler, from $30 a month to $35.<br />
Mayor Robert T. Capeless said the fees are<br />
based on price schedules and seating capacities.<br />
The city's take from Sunday permits<br />
this year will exceed $10,000.<br />
John M. Divney, manager of the Maine The-<br />
' atre. recently was awarded the Bronze<br />
medal for "exemplary conduct" in combat Tax Increase Looms<br />
against the Germans during the Rhineland SPRINGFIELD—A possible $12 increase in<br />
campaign . . . Lauriaut Dufour, projectionist, Springfield's tax rate has been forecast here<br />
is back at work after an illness.<br />
on the basis of budget requests submitted to<br />
the mayor and finance committee by department<br />
heads and commissions. A staggering,<br />
all-time record of $18,000,000 in municipal<br />
requests has been reached.<br />
Markoff Clearance<br />
Hearing on Feb. 25<br />
NEW HAVEN—Hearing on the arbitration<br />
complaint of Theodore and Joseph Markoff<br />
against the major distributors has been set<br />
for February 25 at the AAA offices in the<br />
Liberty Bldg. here, according to Oliver W.<br />
Bishop, executive secretary. The complaint,<br />
filed last June 18, claims Markoffs Easthampton<br />
and Moodus theatres suffered hardships<br />
because of the lateness in booking and<br />
buying of the Middletown theatres. A ceiling<br />
of 30 days after first run in Hartford is requested<br />
for both houses.<br />
The Markoffs further allege they are forced<br />
to play pictures 60 to 150 days old and older<br />
because of the situation. Middletown Enterprises<br />
has intervened and will be heard<br />
at the hearing, at which Pi-ofessor A. G.<br />
Gulliver, former dean of the Yale Law school,<br />
and now on its teaching staff, will be the<br />
arbitrator.<br />
This is the first hearing scheduled for the<br />
new year, which, according to Bishop, promises<br />
to be considerably busier than last year.<br />
Exhibitor John Kamuda, 62,<br />
Dies From Heart Attack<br />
INDIAN ORCHARD, MASS.—John Kamuda,<br />
62, prominent in motion picture circles<br />
in the Connecticut valley, died recently<br />
at Springfield hospital following a heart<br />
attack.<br />
A native of Poland, Kamuda came to this<br />
country 42 years ago and resided here for<br />
36 years. He owned and operated the local<br />
Grand and also had erected and operated<br />
theatres in East Hartford, Conn., Springfield,<br />
West Springfield, Holyoke, Ludlow and<br />
Warren.<br />
He is sm-vived by his wife, a son, and<br />
three daughters.<br />
Manager Frank Clements of the Capitol<br />
has started playing special reissue shows four<br />
days each week, starting Wednesday. He is<br />
the programs on the newly<br />
mounted screenoscope, featuring changeable<br />
ads mounted just over the theatre. This is<br />
the first advertising of that kind here in<br />
•<br />
years.<br />
Manager Ralph TuUy, State, arranged a<br />
$50,000 lobby display of star sapphires from<br />
a local jeweler during the showing of "Road<br />
to Rio." Local police guarded the display<br />
... A Mickey Rooney trophy was presented<br />
to the winner of the local Golden Gloves<br />
contest as a tiein with the picture "Golden<br />
Gloves" at<br />
the State.<br />
The Empire entertained local Junior<br />
Leaguers at a prevue of "Shoe-Shine" . . . The<br />
Empire-Strand hunting room has a new asphalt<br />
tile floor . . . The Empire has a spectacular<br />
new marquee, flashing brilhant blue<br />
and green against a cream background. The<br />
Strand has new carpets.<br />
Assignments in 'Abigail'<br />
Howsley Stevenson, Art Smith and Elvira<br />
CuTci have been handed assignments in<br />
"Abigail, Dear Heart," a Paramoimt production.<br />
MAP D.'VUGHTERS" CAMPAIGN—Managers, assistants, student assistants and<br />
the art department of four Loew's theatres in Bridgeport, Conn., hold a combined publicity<br />
meeting to plan the local campaign for MOM'S "Three Daring Daughters."<br />
Seated, left to right, are the managers of the four houses: Bob Carney, manager of<br />
Loew's Lyric; Harry Rose, manager of Loew's Majestic; Al Domian, manager of Loew's<br />
Globe, and Matt Saunders, manager of Loew's Poli. Standing, left to right: Frances<br />
Connors, assistant. Majestic; John Fogarty, art department. Majestic; Ben Ehrlich, art<br />
department, Poli; Al Neikind, student assistant. Globe; Alice Fox, secretary-publicity,<br />
Poli, and John DeBenedetto, assistant manager, Poli.<br />
BOXOFnCE : : February 14, 1948 NE 83
. . Al<br />
BOSTON<br />
J^axwell "Mickey" Daytz was appointed sales<br />
manager at Warners February 2, replacing<br />
his brother Al, who resigned to go<br />
with Affiliated Theatres Corp. Mickey has<br />
been city salesman and will continue to hold<br />
that position as well. The Warner sales staff<br />
now consists of Jack McCarthy in New Hampshire<br />
and Vermont; Bill Kremmell in Maine<br />
and Bill Kumins in Rhode Island and western<br />
Massachusetts.<br />
The Motion Picture Salesmen's club has<br />
set Sunday, April 4, for its annual dinner<br />
party. It will be at the Latin Quarter. Harry<br />
Goldstein is again the chairman and tickets<br />
and reservations may be procured from him<br />
at RKO . . . Johnny Pekos, 20th-Fox sales-<br />
Vermont and New Hampshire, con-<br />
man for<br />
siders himself a lucky young man. He<br />
checked out of the Weldon hotel, St. Albans,<br />
Vt., one morning and that very evening fire<br />
burned the building to the ground with four<br />
lives lost. "That," said Johnny, shuddering,<br />
"was a little too close for comfort." Ken<br />
Mayer of Universal, Jack McCarthy of Warners<br />
and Freddie Bragden of Columbia had<br />
been guests at<br />
the hotel the week before.<br />
Ernie Warren, Warren Theatre, Whitman,<br />
attended the funeral of Mrs. Nellie Shea in<br />
Eastport, Me. He is an old friend of the<br />
family . . . John Scully, district manager;<br />
Meyer Feltman, branch manager, and salesmen<br />
Ken Mayer, Fred Shohet and Jud Parker<br />
planned to take in the U-I regional sales<br />
meetings at the Waldorf Astoria in New York<br />
the week of February 15.<br />
James M. Connolly, manager at 20th-Fox,<br />
appeared on the America Is People forum<br />
broadcast over WMEX for a discussion of the<br />
social implications of "Gentleman's Agreement."<br />
The forum was presided over by Saul<br />
E. Joftes, educational director of the Antidefamation<br />
league, as moderator.<br />
"RUST TULIP'<br />
• BOX OFHCE BAIT!<br />
• AUDIENCE ATTRACTION!<br />
• PROHT PLENTY!<br />
from<br />
CAMEO SCREEN ATTRACTIONS, INC.<br />
50 Melroso St. Boston. MasB.<br />
Samuel J. Davidson. Pros.<br />
Douglas MacLeod, Selznick salesman, attended<br />
the company's regional sales meeting<br />
in Pittsburgh and was amazed to discover a<br />
former army buddy was selling for Selznick<br />
in the Pittsburgh territory. The two friends<br />
had lost track of each other since their service<br />
in Manila and neither knew the other was<br />
in the film business. His pal's name is Jim<br />
Velde.<br />
Bill Kremmell reported the temperature 32<br />
below zero during his visit to Presque Isle,<br />
Me., where he ran into all sorts of difficulties<br />
with 'his car . . . Ken Mayer, U-I salesman,<br />
has signed a lease on a summer cottage for<br />
his family in York Beach, Me., which he discovered<br />
while on his routine trip.<br />
Tom Vetrie, who operated the Crown,<br />
Lowell, for five years and sold out to John<br />
Anthony a year ago, is contemplating taking<br />
it back. Anthony has the Modern, Manchester,<br />
N. H. . . . Marguerite Gill, secretary to<br />
Sam Horenstein at Manley's, Is back in the<br />
office after a siege of virus X.<br />
Ray E. Feeley, business manager of Independent<br />
Exhibitors, Inc., spoke at a meeting<br />
of the 1900 club of Billerica. a women's<br />
civic organization. His subject was "The<br />
Moviegoing Public." A forum discussion of<br />
better motion pictures for young people followed<br />
. . . Ai-thur Howard, president of Affiliated<br />
Theatres Corp., has sold his Weston<br />
home and moved into a new house in Dedham,<br />
near the Canton line.<br />
With the promotion of Ralph Pielow, 20th-<br />
Fox salesman, to the Des Moines exchange,<br />
where he is now manager, his former territory<br />
in Rhode Island will be handled by Edward<br />
Callahan jr., who is transferring from<br />
western Massachusetts. Norbert Murray, who<br />
has been doing special office duty for the<br />
past few months, is replacing Callahan in<br />
western Massachusetts. The other two salesmen<br />
are John Peckos, who remains in New<br />
Hampshire and Vermont, and Jack Carroll,<br />
who continues to travel Maine.<br />
Due to a critical oil shortage in Northampton,<br />
Mass., the mayor ordered all places of<br />
public amusement closed. The two theatres<br />
operated by the Western Massachusetts circuit,<br />
the Calvin and the Plaza, immediately<br />
converted to coal and thus evaded the edict.<br />
The Academy, operated by the Rifkin circuit,<br />
had been using regular household fuel oil and<br />
was therefore ordered to shut its doors. It<br />
was hoped that the theatre would be able to<br />
convert to a different type of oil fop use by<br />
the weekend when it can reopen at a reduced<br />
temperature.<br />
William Cliggott has joined Massachusetts<br />
Theatre Equipment Co. as manager, starting<br />
February 2. Well known in the district, he<br />
was formerly employed by Capitol Theatre<br />
Supply.<br />
is now operating the house. Conn formerly<br />
managed the Kenmore and later joined the<br />
Lavery circuit as district manager . . . Ethel<br />
Marie Dobbyn has set May 22 for her marriage<br />
to Thomas Toomey of Watertown.<br />
The ceremony will be performed in St.<br />
Gabriel's monastery, Brighton, with a reception<br />
following at the Hotel Somerset. Her<br />
father is Dick Dobbyn, assistant to the general<br />
manager of the Maine and New Hampshire<br />
circuit and her brother is Dick jr.,<br />
booker at RKO.<br />
After moving his circuit office to 420 Boylston<br />
St. in the. Berkeley Bldg., Max Levenson<br />
and his wife left for a month's stay in Florida<br />
. . . Marilyn Gitelman, Levenson's secretary,<br />
was married recently to Alan S. Freeman<br />
of Brookline . . . Stanley Redmond, manager<br />
of Interstate's Strand, Southbridge, has been<br />
conducting a series of amateur shows once<br />
a week with cash prizes for the winners.<br />
At Enfield, N. H., Paul Archimbeault and<br />
Maurice LeBlanc are selling the Enfield Theatre<br />
to W. H. Sullivan of Quechee, Vt. The<br />
deal is expected to be completed in a few<br />
weeks. The Enfield was built last year and<br />
opened early in December. Sullivan is a<br />
newcomer to the industry.<br />
Parker to Withdraw<br />
Work-Limiting Bill<br />
BOSTON—Forest E. Parker jr. has been<br />
given leave to withdraw his bill in the legislature<br />
which would prohibit any employer<br />
from requiring an employe to contract to work<br />
more than six days a week.<br />
The bill was supported by projectionists<br />
Local 182 and opposed by exhibitor spokesmen<br />
at a hearing last week.<br />
The New England coordinating committee,<br />
which represents exhibitors on legislative<br />
matters, also appeared at a hearing in opposition<br />
to bill No. 632, which would establish<br />
a board of censors for the state. The<br />
committee heard both proponents and opponents<br />
of the measure and took it under<br />
advisement. Representing the coordinating<br />
committee at the session were Prank Lydon,<br />
chairman; Joe Brennan of Allied Theatres<br />
of<br />
New England and Ray Feeley, business<br />
manager of Independent Exhibitors of<br />
New England.<br />
British Pictures Featured<br />
At Greenwich Playhouse<br />
NEW HAVEN—Tlie Greenwich Playhouse<br />
is now operating full time as an art house,<br />
playing British pictures. Bills are changed<br />
twice a week. In the past the Playhouse<br />
has operated only as a summer strawhat<br />
situation. It is the second theatre in Greenwich,<br />
the ace house being the Pickwick.<br />
Both theatres are managed by Bill Brown.<br />
Buy Theatre in Darien<br />
DARIEN, CONN.—Berk & Krumgold, New<br />
Members and officers of Independent Exhibitors,<br />
Inc., who are planning to take in York theatre realty firm, has sold the Darien i<br />
the National Allied annual board meeting in Theatre to the Prudential Playhouses ing Co. The theatre was owned by a com- f<br />
Operat- f<br />
Washington February 16-18 are Business<br />
Manager Ray E. Feeley, Nathan Yamins, pany headed by Senator Edward H. Delafield.<br />
Arthur Howard, Walter Mitchell and Sam<br />
Resnick<br />
. Vonck, who operates the<br />
Beach Theatre, York Beach, Me., has applied<br />
for membership in Independent Ex-<br />
STAMFORD—Smoke from a burning mar-<br />
Stamford Palace Gets Smoking<br />
hibitors.<br />
ket next door filled the Palace in an early<br />
morning fire. There was no damage to the<br />
Irving Conn has leased the 550-seat Casino.<br />
New Bedford, from Henry Tobin and aired out before performance<br />
playhouse and the theatre was thoroughly<br />
time.<br />
BOXOFFICE :: February 14, 1948<br />
i
. . Stanley<br />
. . Ralph<br />
. . In<br />
. . Lou<br />
. .<br />
. . . WTOR,<br />
. .<br />
. .<br />
Blizzardless Weekend<br />
Is Welcome in Boston<br />
BOSTON—A week, of bitter cold weather,<br />
minus the usual weekend blizzard, helped<br />
raise boxoffice levels. "Gentleman's Agreement"<br />
still led the field in its third stanza,<br />
and held over again. "Treasure of Sierra<br />
Madre" at the Metropolitan was also good and<br />
moved to the Paramount and Fenway. At<br />
the Exeter Street. "Black Narcissus" had a<br />
good second week and stayed for a third. In<br />
its sixth week at the Astor, "The Bishop's<br />
Wife" was a little stronger than the fifth<br />
week, with no announcement of its replacement<br />
coming in at this time.<br />
(Average is 100)<br />
Astor—The Bishop's Wiie (RKO), BIh wk 95<br />
Boston—Secret Beyond the Door (U-I), plus<br />
^^<br />
stage<br />
Ken Shii 6th<br />
-Gentleman's Agreement<br />
(20th-Fox),<br />
3rd wk 150<br />
Metropolitan—Treasure of Sierra Madre (WB);<br />
Campus Honeymoon (Rep) 100<br />
Paramount and Fenway I Walk Alone (Para);<br />
Heading lor Heaven (EL), 2nd d. t. wk 120<br />
State and Orpheum—Cass Timberlane (MGM)<br />
2nd wk 95<br />
Sloppy and Slippery Streets<br />
Keep New Haven Trade Down<br />
NE"W HAVEN—Nothing sensational was<br />
recorded at downtown boxoffices, largely because<br />
cold nights and sloppy or icy underfoot<br />
conditions continued. "Tycoon" at the Roger<br />
Sherman and "I "Walk Alone" at the Paramount<br />
did the best business. The latter was<br />
held. "Fun and Fancy Free" at the Loew-<br />
Poli appealed mostly to the matinee crowd.<br />
Detail for the week ended February 4:<br />
Bijou—Buckskin Frontier (Realart); American<br />
Empire (Realart), reissues 50<br />
College—The Swordsman (Col), Glamour Girl<br />
t. d. (Col), 2nd wk 70<br />
Loew-Poli—Fun and Fancy Free (RKO);<br />
Dangerous Years (20th-Fox) 85<br />
-<br />
Paramount—I Walk Alone (Para); The Gay<br />
HO<br />
- - Hanchero (Rep)<br />
Roger Sherman—Tycoon (RKO); Smart<br />
PoliUcs (Mono) 104<br />
T-Men' and "High Wall'<br />
Holdovers in Hartford<br />
HARTFORD—There were only two downtown<br />
holdovers. "T-Men" and "High Wall"<br />
each stayed two weeks. Bad weather continued.<br />
Allyn—Out ol the Blue (EL); Big Town Alter<br />
Dark (Para) 90<br />
E. M. Loew's—Prince ol Thieves (Col); Mary Lou<br />
(Col) 85<br />
Loew's Poli—Tycoon (R"0> Road to the Big<br />
House (SG) 100<br />
Palace—High Wall .'.! ;: : The Main Street Kid<br />
(Rep), 2nd ::,: 90<br />
Regal—T-Men ;EL Adventures of Don Coyote<br />
(Rep), 2nd<br />
;tate Fightin<br />
;trand—My G- - .<br />
(RKO) 105<br />
HARTFORD<br />
Tommy Grace has resumed Saturday mornmg<br />
Children's Film Library presentations<br />
at the Eastwood in East Hartford . . . Al<br />
Schuman of the Hartford circuit was in New<br />
Haven on a buying and booking trip . . . The<br />
Rialto has discontinued Saturday morning<br />
kiddy amateur shows. Pat Bucherri manages<br />
the HTC house . Carenza, assistant<br />
manager of the Strand in New Britain, is<br />
back after an operation at the veterans hospital<br />
in Newington.<br />
.<br />
Roger Dion, former assistant at the Webb,<br />
is working for Fox & Co. here . . Charles<br />
Darby, manager of Lockwood and Gordon's<br />
Avon in Providence, was visiting Manager<br />
Jim Farrell of the L&G Webb , Moosup,<br />
drivers of the community ambulance and<br />
their wives were given a dinner and trip to<br />
the Moosup Theatre in appreciation of their<br />
services. More than 10,000 persons are served<br />
by the ambulance, and some of them, led by<br />
the Moosup Jom-nal, are getting up a fund<br />
for the drivers . , . Look for Hartford's Ed<br />
Begley in Paramount's forthcoming production,<br />
"Sorry, Wrong Number,"<br />
Henry Needles, district manager for Warner<br />
Theatres, has been appointed a director<br />
of the Hartford Rehabilitation workshop .<br />
Jim Farrell ran a special Saturday morning<br />
showing of "Five Little Peppers and How<br />
They Grew" . Redmond, formerly<br />
with M&P Theatres in Connecticut and now<br />
managing the Strand in Southbridge for another<br />
circuit, was named to that town's March<br />
of Dimes committee.<br />
George Landers, Hartford division manager<br />
for the E. M. Loew circuit, and Vince O'Brien,<br />
house manager of their local house, were on<br />
Fllmrow in New Haven . . . Loew's Poli has<br />
returned to a Wednesday opening on new<br />
product. House had been changing on Thursdays<br />
. . . The Strand, Plainville, has discontinued<br />
Monday matinees . . . Sperie<br />
Perakos, district manager for Perakos Theatres,<br />
has been installed as president of New<br />
Britain AHEPA, Greek fraternal organization.<br />
Irving C. Jacocks has resigned from the<br />
Connecticut Republican state central committee.<br />
Jacocks is treasurer and a director<br />
of the MPTO of Connecticut . Brown,<br />
director of advertising and publicity for<br />
Loew's Poll-New England Theatres, visited<br />
local Loew houses.<br />
Suburban Manchester wound up its March<br />
of Dimes campaign last Wednesday i4) with<br />
an event at the Manchester State armory.<br />
On the program were a basketball game and<br />
vaudeville. Jack A. Sanson, manager of the<br />
Warner State, was master of ceremonies .<br />
The Broadway comedy, "Made in Heaven," at<br />
$3 top was booked into the Warner circuit<br />
Warner, Torrington, Conn., February 10 under<br />
the sponsorship of the Torrington Foremans<br />
club,<br />
Russ Grant, former assistant manager at<br />
Loew's downtown houses here, and Mrs. Grant<br />
are parents of a baby boy, their first child.<br />
Grant is now in the home office publicity<br />
department of Loew's Theatres, New York<br />
Torrington, has gone on the air<br />
on 1490 kilocycles with 250 watts, full time.<br />
FALL RIVER<br />
M'orman Zalkind, Park manager, who served<br />
the destroyers, antisubmarine patrols and<br />
convoy escorts in the Atlantic during World<br />
War II, has been chosen as executive officer<br />
of the Fall River Surface Division 1-13, Organized<br />
Naval reserve. Zalkind also has been<br />
elected to the board of directors of the<br />
Admiral John T. Nelson Navy club. He is the<br />
husband of the former Esther Yamins.<br />
Gordon Sweeney, fiance of Helen Quigley,<br />
Academy cashier, is en route to Dutch Guinea<br />
as a member of the merchant marine. An<br />
early spring wedding is planned . . . Fisher<br />
Zeitz of the Zeitz Theatres, accompanied by<br />
James Herman and Dr. Louis Cohen, left for<br />
Florida on vacation. En route they visited<br />
Robert Zeitz, former Academy assistant manager,<br />
student at the University of Georgia in<br />
Savannah . . . The Academy, Carl Zeitz, manager,<br />
collected $404.09 in March of Dimes<br />
donations.<br />
Promotion carried out by William S. Canning<br />
for "T-Men" at the Empire included<br />
store and radio tieups, a preview for members<br />
of the International Revenue bureau office in<br />
this city, special designs, in water color, in the<br />
theatre doors, frames and lobby, and two<br />
huge sidewalk signs. Despite the cold weather,<br />
the picture showed to capacity audiences .<br />
For the second consecutive year. Canning<br />
was master of ceremonies at the annual banquet<br />
of the Diman 'Vocational school baseball<br />
team, introducing city and state dignitaries<br />
as guests.<br />
'Northwest Passage' Chill<br />
Is Not From Film Alone<br />
WARE, MASS. — Showing "Northwest<br />
Passage" was too much for the furnace at<br />
the Casino to take, according to Bernard<br />
Satz, manager.<br />
As he stood in the rear of the house, Satz<br />
began to feel cold watching the snow and ice<br />
scenes. He thought it was the psychology of<br />
the situation.<br />
But soon he noticed patrons putting on<br />
coats and pulling up wraps. He called George<br />
Labossiere, janitor, to check the heating system.<br />
He found the furnace grate had dropped<br />
from the firebox—and the fire was out.<br />
it will pjcuf, dlauHenJU to- cani44lt<br />
Stocked With All<br />
Necessary Repair<br />
and Replacement<br />
Parts for Any<br />
Sound System.<br />
"Ask any<br />
exhibitor using<br />
our service"<br />
:*7a awUd exceM-lue. i^fiuice. c*iaA,
. . Bob<br />
. . . Zippy<br />
. . Lou<br />
. . Jack<br />
. . James<br />
. . . Bert<br />
. . Miss<br />
. . Raymond<br />
NEW HAVEN<br />
pad weather and the banning of all parking<br />
on streets after 7 p. m. during snow removal<br />
put a serious crimp in downtown<br />
business . . . Quiet business at theatres was<br />
reflected in the "quiet" look at exchanges<br />
too . . . Mac Alderman, executive secretary<br />
of Allied of Connecticut, will attend the<br />
February 16, 17 board of directors meet at<br />
the Hotel Statler in Washington . . .<br />
Allied<br />
members voted in favor of the anti-Ascap<br />
bill as presented to Congress.<br />
"Panic" will be the first foreign picture to<br />
be presented at the Bijou here. Morey Passari<br />
was in working with Bill Brown, manager,<br />
on the opening Februaiy 17 . . .<br />
You may<br />
be shivering and slipping in the snow, but<br />
it's spring at Loew's offices. If you don't<br />
believe it, ask Lou Brown. Loew Poll publicity<br />
chief, who a.s of February 18 is to direct<br />
the Springtime Hit Parade in Loew Poll<br />
houses. It is a stunt to take the public's<br />
mind off winter blues and pep up new and<br />
spirited theatre attendance. Spring will be<br />
the theme of the ads, lobbies,<br />
and other advertising media.<br />
special trailers<br />
Joe Mansfield of Eagle Lion was in on<br />
"T-Men." Ken Prickett, MGM publicity<br />
angler, also was in town . DeWaal,<br />
RKO auditor, was visiting the local exchange<br />
Kaufmann, 20th-Fox ballyhoo expert,<br />
paid Schenectady a visit on "Gentleman's<br />
Agreement" . . . Ralph Banghart, Boston<br />
district exploiteer for RKO, dropped in<br />
Goldman of Embassy Pictui-es,<br />
Boston, who was a pioneer film man on<br />
Meadow street some 18 years ago, was on<br />
Pilmrow this week ... At United Artists,<br />
J. J. Unger, general sales manager, and<br />
E. M. Schnitzer, eastern division manager,<br />
were visitors.<br />
The 20th-Fox exchange echoed wedding<br />
bells wdth Phyllis Schelling, to be married<br />
February 15. She received a sterling carving<br />
set from the Family club . . . Gloria Parente<br />
has set her date to become Mrs. Louis Moalli<br />
April 24 . . . Sal Popolizio is to be married<br />
to Ann Laudano April 10 . . . E. R. Joyce,<br />
operator of Eno Memorial, Simsbury, was a<br />
rare visitor on the Row . Russell,<br />
former assistant, is the new manager of the<br />
Webb, Wethersfield, succeeding Russ Ordway,<br />
now operating the Princess. Rockville.<br />
Micky Nunes, a welcome caller in the exchange<br />
district, plans to return to the coast<br />
soon . Phillips was in to New York on<br />
business . . . Bucky Harris, formerly with<br />
RKO, expects to leave these parts shortly<br />
with new plans . . . Lou Cohn, manager of<br />
the Poll in Hartford, spent a belated week's<br />
vacation in New York . . . George Weber,<br />
former Metro office manager, and Mrs. Weber<br />
drove to Miami and took in the Mardi Gras<br />
at New Orleans before returning . . . Sam<br />
Rosen is expected back from Florida some<br />
time in March, when Sam Weber will have<br />
his turn at some deep sea fishing . . . Bob<br />
Elliano will take a short jaunt to Miami.<br />
Ted Jacocks, operator of the Branford, has<br />
resigned from the Republican state central<br />
committee because of his health . . . "The<br />
Bishop's Wife" will be screened February 16<br />
at the Whitney at 10:30 a. m. . . . RKO here<br />
was leading the country in the short subjects<br />
drive.<br />
Daniel Murphy Heads<br />
IE of New England<br />
BOSTON—Daniel J. Murphy, operator of<br />
the Loring Hall Theatre in Hingham, was<br />
elected president of the Independent Exhibitors,<br />
Inc., of New England at the annual<br />
luncheon meeting Tuesday, February 10, in<br />
DANIEL J. MURPHY<br />
the Hotel Bradford. He succeeds Leonard<br />
Goldberg, who conducted the meeting.<br />
Elected with Murphy were Maurice Safner,<br />
first vice-president; James M. Guarino,<br />
second vice-president; Julian Rifkin, secretary:<br />
W. Leslie Bendslev. treasurer, and an<br />
executive committee made up of Walter E.<br />
Mitchell, chairman; Nathan Yamins, national<br />
delegate, and Mrs. Katherine Avery,<br />
Norman Glassman, David Hodgdon, Francis<br />
C. Lydon, Joseph Mathieu, WaiTen Nichols,<br />
Francis M. Perry, Morris Pouzzner, George<br />
Ramsdell, Samuel Resnick, Theodore Rosenblatt,<br />
Meyer Stanzler, Ernest Zuretti and the<br />
retiring president, Leonard Goldberg.<br />
Murphy entered the exhibition field in<br />
1913 when he built and operated the Bayside<br />
Theatre, a summer situation in Nantasket.<br />
In 1937 he sold it to M&P Theatres.<br />
He had taken over the Loring Hall in Hingham<br />
in 1935 when it was a one-nighter and<br />
after extensive alterations and improvements<br />
built it up to a daily operation. His son Dan<br />
jr., a Holy Cross graduate and army veteran,<br />
is now the assistant manager.<br />
Murphy has been a member of Independent<br />
Exhibitors for 30 years, going back to the<br />
days of the late Ernest Ho.smer and Adolph<br />
Bendslev, and Charles Hodgdon, who is still<br />
a member. He has been a member of the<br />
board of selectmen for ten years in Hnll,<br />
where he spent his earlier years.<br />
Shortly after Murphy was elected he said,<br />
"I hope that the present board of directors<br />
of Independent Exhibitors will work with<br />
me to foster the ambitions of the independents<br />
here in New England. I am making a<br />
special appeal to all independents to join<br />
Independent Exhibitors, Inc., to protect their<br />
interests in legislative matters, federal, state,<br />
city and town and in all matters pertaining<br />
to exhibitor problems. I am fortunate to<br />
have an able executive in the person of Ray<br />
Feeley. who is business manager of the organization,<br />
to carry on with me."<br />
WORCESTER<br />
gob Wardel has been promoted to student<br />
assistant manager of Loew's Poll to succeed<br />
Eddie Lazar, who was transferred to the<br />
Elm Street . . . The Universal in Pitchburg<br />
tried a Search for Talent contest on its<br />
stage . . . Robert Drouin has joined the Marlboro<br />
in that city as a doorman.<br />
A meeting of local theatre managers was<br />
held at which they pledged their aid to the<br />
March of Dimes campaign, and an-anged for<br />
collection booths in all lobbies. Volunteer<br />
workers manned the booths ... A son was<br />
born to Edward Fideli, manager of the Rialto,<br />
and Mrs. Fideli.<br />
Phil Brito has clinched the film deal for<br />
which he was negotiating while playing a<br />
night club date here. It is Monogram's<br />
"Street Song" . Greenleaf of<br />
the Playhouse is in San Antonio . . . Manager<br />
Leo Lajoie of the Capitol held over<br />
"The Egg and I" . . . Tommy Dorsey's band<br />
drew a fair house at the Auditorium.<br />
Louis Bucci of the Strand in Southbridge<br />
was a candidate for constable there on the<br />
Democratic ticket . . . Lorina Y. Cormier of<br />
the Orpheum, Gardner, w^as married in Holy<br />
Rosary church there to Herman G. Hamel of<br />
Otter River . Toni Dupont, Worcester<br />
dancer, was married in New York to Lieut.<br />
Thomas B. Smith of the navy on the day<br />
of her scheduled departure abroad for engagements.<br />
A stage talent program was conducted at<br />
the Orpheum in Danielson to highlight the<br />
infantile paralysis campaign . . . The Rialto<br />
in Leominster w-as closed on a recent night<br />
as it was rented to St. Anne's parish . . .<br />
Miss Peggy Woodworth has resigned from<br />
the Modern in Marlboro.<br />
Alan G. Holmes of this city has taken an<br />
option on the English play, "Ultra Marine,"<br />
which he and two associates plan to produce<br />
in Hollywood and then bring to New York<br />
T. Mitchell has joined the Modern<br />
in Marlboro as a doorman . . . Otis Bigelow<br />
of Westboro writes that he is preparing his<br />
first script at the Warner studio, a new<br />
adaptation of "Three Men on a Horse."<br />
The People's Forum in the Evening Gazette<br />
has been the battleground lately in which<br />
theatres here have been raked over the coals<br />
and also defended. The discussion started<br />
when a reader protested at the way some<br />
theatres "pushed around" children when<br />
business was good. That opened up the whole<br />
field of show business, but many letters were<br />
published in which the houses and their<br />
managers were defended. Some of these communications<br />
pointed out that some parents<br />
were in the habit of "dumping" their small<br />
children in the theatres for many hours just<br />
to get rid of them.<br />
State Building Inspector George Newman<br />
has ordered that the fire escape in the rear<br />
of the Modern in Marlboro, which was in<br />
use during the days of the Pastime, be taken<br />
down and replaced by a new folding type,<br />
which drops from a window.<br />
Jack Hauser, stage manager of Loew's Poli,<br />
says he was flattered that the veteran comedian,<br />
Doc Rockwell, remembered him when<br />
corresponding with a Worcester newspaperman<br />
. . . Maurice Schwartz and the Yiddish<br />
Art Theatre of New York were booked for a<br />
one-nighter at the Playhouse in "The Great<br />
Fortune."<br />
BOXOFFICE : : February 14, 1948
Dallas Independents<br />
Air New Ascap Fee<br />
DALLAS—Twenty members of the Dallas<br />
Independent Theatre Owners attended the<br />
monthly meeting Tuesday, February 10, in<br />
the Dallas Athletic club. Don Dixon, owner<br />
of the Haskell Theatre, was chairman of the<br />
meeting and Lee Handley of the Arcadia was<br />
named as the next meeting chairman, it<br />
being the policy to have a different presiding<br />
officer at each session.<br />
District Manager John<br />
Manager Leroy Bickel of<br />
Allen and<br />
MGM were<br />
local<br />
invited<br />
guests, in line with the plan of having<br />
film and equipment men sit in at certain<br />
meetings. There was a general discussion<br />
on merits of Texas Theatre Owners affiliating<br />
with TOA by those who attended last<br />
week's convention. Most of the sentiment<br />
supported it, chiefly on strength of TOA's<br />
getting a new deal with Ascap. A letter from<br />
Henry Reeve explained new Ascap rates.<br />
The next meeting will oe held on March 2<br />
Esther Williams on Move<br />
In Oklahoma City Date<br />
OKLAHOMA CITY—Esther Williams had<br />
a busy day here February 3, making five personal<br />
appearances on the Warner stage, posing<br />
for a battery of photographers and participating<br />
in radio and press interviews.<br />
This comely MGM emissary did all right<br />
for the film colony. She played to packed<br />
houses, even during the afternoon, and each<br />
time did a 30-minute almost one-woman act<br />
to the enjo>-ment of all concerned.<br />
Miss Williams arrived early in the morning<br />
from Tulsa, where she was grounded the<br />
previous day. Oklahoma City found her refreshing<br />
with her wholesomeness and enthusiasm.<br />
However, indications were that<br />
there was a mutual admiration feeling as<br />
Esther, no doubt, enjoyed the city's reception<br />
and hospitality. It was strictly of the southem<br />
variety.<br />
Oklahoma Business Index<br />
Ends Four-Month Rise<br />
OKLAHOMA CITY — The University of<br />
Oklahoma bureau of business research reported<br />
the level of general business in Oklahoma<br />
declined three points in December after<br />
rising each month since August. The drop<br />
marked the end of a four-month period during<br />
which the index rose nearly 14 points to reach<br />
the highest level in the history of the state,<br />
the bureau reported.<br />
Retail trade, Industrial production, employment<br />
and construction showed an increase<br />
during December, despite the general<br />
decline. Farm cash income, however, showed<br />
a decrease for the month.<br />
Rate Studies Under Way<br />
On Film Truck Service<br />
DALLAS—There are a number of rate<br />
schedules being studied as possibilities for<br />
film delivery charges in Texas, Don Douglas<br />
told the Texas Theatre Owners at the convention<br />
last week. One of the plans to be<br />
suggested to the trucking interests is to divide<br />
the state in zones, on the parcel post<br />
idea. There would be a flat rate charge,<br />
dependent on the number of changes for<br />
which an exhibitor is serviced.<br />
Approximately 80 to 85 per cent of the<br />
state's exhibitors are serviced by trucks. The<br />
rest use railway express, which are about 30<br />
per cent higher.<br />
John Rowley of the second generation of<br />
the RcfeR circuit, who is a national trustee<br />
of the Motion Picture Foundation, said he<br />
was a little embarrassed having to appear on<br />
a speaking program which boasted such old<br />
masters of the knife and fork circuit as Bob<br />
O'Donnell and Ted Gamble. Nevertheless, he<br />
gave a substantial report on what the Foundation<br />
had accomplished in the few short<br />
months of its existence. The $1,200 quota<br />
established for Dallas, he said, had already<br />
been subscribed.<br />
Henry Reeve, TTO president, reported that<br />
the Texas delegation in Congress is 100 per<br />
cent for reduction of the federal admissions<br />
tax to its prewar level.<br />
Exhibitors who are members of TTO will<br />
pay an assessment of ten cents per seat as<br />
a result of affiliation with Theatre Owners<br />
of America. This ten-cent assessment will<br />
keep TOA going for some time, and there<br />
is no plan to come back within the near<br />
future for additional assessments, Robert<br />
Coyne, TOA's executive director, explained.<br />
Morris Loewenstein, president of the Oklahoma<br />
Theatre Owners, told the delegates<br />
that his state already had subscribed more<br />
than 50 per cent of its seat quota; and<br />
Claude Mundo, president of the Arkansas<br />
ITO, reported that there had been a similar<br />
response in his state.<br />
Among those at the convention were W. W.<br />
Gilbreath and Buddy Harris, Dallas; Lester<br />
Dollison, Sherman; E. B. Buffington, Weatherford;<br />
H. R. Bisby and wife. Garland; H. C.<br />
Cox, Edna; L. J. Drury, Fort Worth; Mr.<br />
and Mrs. W. W. Rucker, Round Rock; Mr.<br />
and Mrs. Henry Reeve. Menard; H. B. Skelton,<br />
Gatesville; Lynn Smith, Gonzales; Clifford<br />
Porter, Fort Worth; Mr. and Mrs. O. L.<br />
Smith, Alto; Mr. and Mrs. C. C. Mumdo,<br />
Little Rock; L. M. Roberton, Dallas; J. M.<br />
Tobola and J. J. Tobola, West; George Chatmas,<br />
Hearne; Mr. and Mrs. J. C. Chatmas<br />
and John Chatmas, Marlin.<br />
Theo Routt, Fred Richards, P. 'V. Scott,<br />
Dallas; Leon Lewis, Fort Worth; Preston<br />
Tate, Santa Anna; Lloyd Rust, Don Dickson,<br />
T. W. Lewis, Dallas; Roy Devinney, Hawkins;<br />
Mr. and Mrs. C. H. Cox, Gilmer; Mart<br />
Cole, Rosenberg; J. W. Chesher, Littlefield;<br />
H. A. Daniels, Seguin; J. S. Groves, Mitchell<br />
Lewis, Houston; Mr. and Mrs. A. W. Lilly,<br />
Commerce; W. W. McNatt and Mrs. McNatt,<br />
Naples; P. E. Wilson, Ed Blumenthal, R. J.<br />
O'Donnell, Don Douglas, John Rowley, Sam<br />
Landrum, H. J. Griffith, Dallas; L. J. Piwets,<br />
Lockhart.<br />
Autry, Olsen & Johnson<br />
Sellouts in Fort Worth<br />
FORT WORTH—Olsen & Johnson's "Laffacade"<br />
did sellout business for practically all<br />
performances for two weeks in Will Rogers<br />
auditorium during the Fat Stock show. Gene<br />
Autry's rodeo was an all-performance sellout,<br />
as it has been for several years. The<br />
.showgroimds were covered either by ice or<br />
mud the entire time.<br />
BOXOFFICE : : February 14. 1948<br />
Chas. E, Darden & Co. was host to exhibitors and film men at the Darden suite<br />
in the Adolphus hotel in Dallas during the annual convention of the Theatre Owners<br />
of Texas there. Top, left, shows Jack Groves, Darden, the host, and Ted R. Gamble,<br />
while at right Morris Loewenstein and Henry Reeve watch Christine Tucker on her<br />
high perch. The group in the lower panel, left, includes Mrs. Morris Loewenstein,<br />
John B. Watts, BiU BeU, Loewenstein, Petle Lands, Mrs. CUfford Porter, Jo Jack,<br />
Darden, Harry Lowenstein, Lloyd Rusk, John Chatmas, C. D. Leon, J. C. Chatmas,<br />
L\Tin Stocker, Sam Landrum and H. A. Daniel. Lower right: Dorothy Brandon<br />
greets Lean Lewis.<br />
SW 87
. . Charles<br />
. . Lloyd<br />
. . William<br />
. . Mark<br />
. . . Lloyd<br />
DAL LAS<br />
fayor Harry Conner of Dawson, owner of<br />
M''<br />
the Ritz there, has re-equipped his booth<br />
with projection machines and high intensity<br />
lamps picked up from the Trefoil Theatre<br />
in Waco, which was destroyed by fire several<br />
months ago. Conner was an established small<br />
town exhibitor before he entered the army.<br />
It was hard to find the right spot when he<br />
came back so he bought the Ritz from his<br />
father, W. O. Conner, who retired.<br />
Milton Linder of Cleveland, who has been<br />
traveling the Memphis territory, has been<br />
transferred by National Screen Service to<br />
the southern Texas territory, taking the place<br />
of Wade Yandel. who resigned and rettirned<br />
to his home in Charlotte .<br />
E.<br />
••Bill" Mick, the company's central Texas<br />
salesman, is out of the hospital recovering<br />
from injuries suffered in a holiday accident.<br />
Siebert Worley of the Liberty in Shamrock,<br />
co-owner of the boxoffice stimulant.<br />
Bank of Knowledge, was a recent visitor with<br />
a film showing just how the game works<br />
in a theatre. He held tradeshowings for the<br />
circuits and other interested parties . . .<br />
W. S. McLemore jr. has completed his temporary<br />
job as manager of the Lucas Theatre<br />
while owner P. G, Cameron was in Hollywood<br />
on business. McLemore says he will<br />
buy a theatre if he can find one, and if not<br />
he will take a job. He owned and operated<br />
the Palace in Piano before the war and<br />
bought the Lucas from its original owner<br />
when he returned. Later he sold it to Cameron.<br />
Mac's father is office manager of 20th-<br />
Fox and also, incidentally, owner of that exchange<br />
building.<br />
.<br />
George W. Dowling, owner of the Nuplay<br />
Theatre in Grandview here making the<br />
rounds of exchanges, indicated he was on a<br />
deal to seU the theatre. He has operated the<br />
house the last year Pullen, manager<br />
of seven Robb & Rowley theatres in the<br />
Oak Cliff area of Dallas, turned the Texas<br />
Theatre over to the Kiwanians for a variety<br />
show. Gay Nineties atmosphere was featured<br />
bv the members and high school students<br />
who took part. Proceeds went to the club's<br />
welfare fund. Pullen has made his theatres<br />
available to Kiwanians and civic and patriotic<br />
gatherings for a number of years.<br />
Interstate circuit tried out a four-piece<br />
. . .<br />
strinE ensemble at the 'Varsity Theatre to get<br />
audience reaction before sending the troop<br />
out over the circuit. The outfit is called Pour<br />
Shades of Rhythm and plays everything from<br />
boogie-woogie to swing 'Variety Club<br />
members are preparing to go en masse to<br />
Houston on the morning of February 22 for<br />
two davs of entertainment by the Houston<br />
club. Two special cars have already been<br />
chartered and filled by reservations. Both<br />
have club accommodations. Another car or<br />
two is expected to be filled before depai*-<br />
ing time from the union station at 8 o'clock<br />
Sundav morning, February 22. The return<br />
trip will be made Tuesday morning.<br />
T. W. Luce of Sharon. Conn., has been here<br />
on a vi.sit to his son, T. W. jr., head booker<br />
in the Paramount exchange . Holstein,<br />
Universal-International representative<br />
in southern Texas, was up for a periodical<br />
meeting in the Dallas exchange with Manager<br />
Jimmie Prichard . E. Darden made<br />
a quick trip to Houston.<br />
A. M. Riley of the Castle in Logansport,<br />
La., was here on a trade trip. He buys most<br />
of his film in New Orleans but comes here<br />
for equipment needs. He said the weather has<br />
been mighty rough on his business. He advanced<br />
his subscription to BOXOFFICE and<br />
ordered a new set of fillers for his Picture<br />
Guide, which he has used regularly for ten<br />
years.<br />
Ralph Pecliham arrived early in the week<br />
from Atlanta to take over Jiis new duties as<br />
branch manager for Film Classics. He is a<br />
well-known film man all over the south and<br />
has served in a number of exchange cities,<br />
but this is his first station in Dallas. Jake<br />
Lutzer left after Peckham's arrival on a trip<br />
to New Orleans and the other southeastern<br />
offices on the first coverage of his territory<br />
as district manager for FC.<br />
Laverne Sullivan, secretary to H. J. Griffith,<br />
has been in the hospital for a few days<br />
Rust and his wife went to Houston<br />
to look in on Gene Autry's rodeo. Gene<br />
and Lloyd have been personal friends for<br />
many years. The star was Republic's ace attraction<br />
for years and Rust sold those films<br />
widely as Republic's branch manager. He<br />
now is part owner of the Monogram ex-<br />
I<br />
Continued on next news page)<br />
SELL YOUR THEATRE PRIVATELY<br />
your Deal Handled Personally!<br />
27 years exverience<br />
We Cover Ihe U. S. Market<br />
Arthur Leak<br />
Theatre Sales Exclusively<br />
3422 Kinmore Dallas 10. Texas I<br />
Phone T3-202G<br />
REMODELING-DECORATING<br />
LUPE ROMERO<br />
DAIXAS 4, TET.<br />
Westerns-Features-Serials<br />
Tower Pictures Co<br />
HABOLD SCHWftR!<br />
IS<br />
3021/. s. Harwood 91. C—73S7<br />
DALLAS 1<br />
TEva?!<br />
YOUR THEATRE FOR SALE?<br />
We Have Buyers With Cash<br />
"JOE" JOSEPH<br />
THEATRES<br />
Let "loe" Sell<br />
Your Show<br />
Theatres bought—sold—equipped—iiro<br />
inventories—consultant and equipment.<br />
1003 Galloway St. Dallas, Tex.<br />
Phone Yale 2-7B50<br />
BOXOFFICE<br />
: : February 14, 1948<br />
A
THE NEW oj^nai AUDIENCE PARTICIPATING<br />
GAME THAT IS SWEEPING THE COUNTRY^<br />
IF you will answer<br />
all of the questions<br />
below correctly and<br />
then act at once, it<br />
will assure you of an<br />
extra Saturday's business!<br />
IJol<br />
QUESTIONS;<br />
.. What one thing causes most headaches for<br />
theatre managers? Is it: (J, bright lights)<br />
(K, poor ventilation) - (L, noise) - (M, empty<br />
seats) - (N, indigestion) or (O, crowds)? Now<br />
which do you think is the correct letter?<br />
Check it.<br />
No. 2 - What is the sm-est method known for filling<br />
seats? Is it: (M, drop prices) - (N, double<br />
features) - (O, Bank of Knowledge) - (P, pass<br />
a law) - (Q, give away dishes) or (R, free<br />
shows) ? Now which do you think is the correct<br />
letter? Check it.<br />
No. 3<br />
-- What is the Bank of Knowledge? Is it: (M,<br />
loan company) - (N, audience participation<br />
quiz program) - (O, college) - (P, river bank)-<br />
(Q, encyclopedia) - or (R, song)? Which do<br />
you think is the correct letter? Check it.<br />
No. 4 • Who gets the first rights in his town for Bank<br />
of Knowledge? Is it: (A, the mayor) - (B,<br />
Mo. 5<br />
relatives) - (C, anybody) - (D, nobody) - (E,<br />
smart exhibitors) or (P, highest bidder)?<br />
Which do you think is the correct letter?<br />
Check it.<br />
Where can a person get complete information<br />
about Bank of Knowledge? Is it: (T. Hollywood)<br />
- (U, Radio<br />
City) - (V, Webster's<br />
Dictionary) - (W,<br />
February issue Holiday<br />
magazine, page<br />
43) - (X, at home)<br />
or (Y, writing, wiring,<br />
or telephoning<br />
P. O. Box 827, AmarUlo,<br />
Texas) ? Which<br />
do you think is the<br />
correct letter? Check<br />
it.<br />
SOME TERRITORY OPEN<br />
TO QUALIFIED SALESMEN<br />
BANK<br />
OF<br />
KNOWLEDGE<br />
(A fully-protected copyrighted contest feature)<br />
NOT A LOTTERY — ITIS LEGAL<br />
AND THE ENTIRE AUDIENCE<br />
MAY PARTICIPATE. THEY'LL<br />
SCREAM WITH LAUGHTER AND<br />
SO WILL YOU!<br />
ANSWERS:<br />
Number one is the letter M, Empty Seats are<br />
the producers of the most colossal headaches in<br />
the<br />
business!<br />
Number two is the letter O, Bank of Knowledge<br />
fills seats with people who think maybe they<br />
will get money—and before the show starts the<br />
theatre manager knows darn well he already<br />
did!<br />
Number three is the letter N, The Bank of<br />
Knowledge is an audience participation quiz<br />
that is a whiz for getting biz!<br />
Number four is the letter E, Smart Exhibitors<br />
who act fast get the Bank of Knowledge and the<br />
dollars that run hand-in-hand with continuously<br />
packed houses!<br />
Number five is the letter Y, Telephone 2-1888<br />
or P. O. Box 827, Amarillo, Texas, is where you<br />
get the information that pleases!<br />
IF YOU PLAY ALONG WITH<br />
US YOUR ANSWER WILL BE<br />
M^OlfE'Yr^AncTthat's the<br />
answer you will get every<br />
week you operate the BANK<br />
OF KNOWLEDGE Game.<br />
Every week new theatres are<br />
starting this quiz game. Yours<br />
may be next or it may be the<br />
opposition house.<br />
^^k*?fi.\.^•*i,fi^tf*-^''<br />
BANK OF KNOWLEDGE, Inc.<br />
ACT AT ONCE!<br />
Phone<br />
O. BOX 827, AMARILLO. TEXAS 2-1888
. . Hiram<br />
DALLAS<br />
(Continued from preceding news page'<br />
change. To make their friendship a little<br />
closer, Autry put a bunch of money into four<br />
theatres here which Rust and associates are<br />
operating.<br />
Martin Grasgreen, Columbia home office,<br />
was at the local exchange .<br />
D. Parks,<br />
manager of the Rialto. Rio and Ritz in<br />
Brownfield, was here on booking. Until three<br />
years ago he had long been the western Texas<br />
representative for Warners, but resigned to<br />
operate the Brownfield houses for Mrs. Earl<br />
Jones.<br />
J. E. Luckett, affectionately called "Uncle<br />
Joe." was the objective of big plans for his<br />
birthday celebration February 13. Employes<br />
of the White Theatre, of which he is manager,<br />
and the south Dallas Kiwanis club, of<br />
which he has long been an active member,<br />
were dovetailing their efforts to go all-out<br />
to honor the veteran showman. Uncle Joe<br />
was born in Virginia in 1871. He operated<br />
legitimate theatres and was among the first<br />
to operate big roadshow productions of motion<br />
pictures. He was a Dallas film exchange<br />
manager for many years before becoming a<br />
theatre manager.<br />
Ben Ferguson drove up from College Station<br />
for a couple of days' buying and booking<br />
on the Row. He is co-owner and operator of<br />
the Campus Theatre, located just outside of<br />
the college gate. Ben lived in Dallas for many<br />
years before moving his home to the college<br />
town. His mother, Mrs. B. S. Ferguson, has<br />
operated the Ferguson and Ritz theatres in<br />
Hamlin for many years.<br />
WUliam "Billy" Ducliett, who recently returned<br />
here to handle a new boxoffice stimulant,<br />
took a plane to Phoenix, Ariz., because<br />
of the death there of his uncle. L. L. Dent.<br />
Duckett planned to be with Mrs. Dent several<br />
days at her Colorado Springs home following<br />
cremation of the body and dropping<br />
of the ashes over a New Mexico ranch.<br />
P. G. Cameron, owner of the Lucas Theatre,<br />
says he will sell the house and probably<br />
retire from the business after about 40 years<br />
of continuous activity. He jokingly said he<br />
will then move to the Tliousand Islands and<br />
spend a little while on each one. His son<br />
Guy has moved back to California with his<br />
wife, and instead of again buying a theatre<br />
is now owner and operator of a motel.<br />
Venus, Winnfield, Opened<br />
By Southern Amusement<br />
WINNFIELD, LA.—"Out of the Blue" was<br />
featured at the opening of the new Venus<br />
Theatre here January 30. The house is<br />
owned and operated by the Southern Amusement<br />
Co. of Lake Charles, La., and will seat<br />
more than 750 persons. P. C. Jones, former<br />
manager of the Winn Theatre, has been<br />
named manager of the Venus. Sid Havener,<br />
director of theatres for Southern Amusement<br />
Co., and E. K. Crosby jr., general manager,<br />
were here for the opening.<br />
Jake Lutzer Is Promoted<br />
To FC Division Manager<br />
DALLAS—Jake Lutzer, manager here for<br />
Film Classics since its reorganization a year<br />
ago, has been promoted<br />
to southern division<br />
^^HHk^ manager. He will con-<br />
^F^^^\ tinue his residence<br />
y \ here and will set up a<br />
^MjjJ^<br />
headquarters office in<br />
iC^i<br />
I<br />
"<br />
"t<br />
the local exchange.<br />
_, His territory includes<br />
the Atlanta, Charlotte,<br />
Cincinnati. Memphis,<br />
New Orleans, Oklahoma<br />
City and Dallas.<br />
Lutzer is a native of<br />
Temple and graduated<br />
Jake Lutzer from the University of<br />
Texas in the early 1920s. He stayed on at<br />
the university a year or two continuing his<br />
activities with school publications. He then<br />
began selling films for Universal and held<br />
that job for over 20 years. His FC connection<br />
his second film job, although he owns<br />
is an interest in several small town theatres.<br />
Ralph Peckham, manager of the Atlanta<br />
exchange, has been transferred here. Ralph<br />
McCoy is the new Atlanta manager.<br />
Hall's Rialto Robbed<br />
KINGSVILLE, TEX.—Two male students at<br />
the College of Arts and Industries were arrested<br />
after the robbery of the safe in Henry<br />
Hall's Rialto Theatre. The loss was well over<br />
$1,000.<br />
A SIGN<br />
KHO<br />
o\sn^'^<br />
,^v^^^^^<br />
tlOi- 0(>M»»<br />
OF QUALITY<br />
MERCHANDISE<br />
Your popcorn machines turn<br />
out QUALITY merchandise if<br />
you are using "Pop Com Man"<br />
ingredients—because they are<br />
the tops in qualify. Base materials<br />
used in POT-O-GOLD<br />
pop corn seasoning must meet<br />
rigid standards set by "The Pop<br />
Corn Man."<br />
POT O-GOLD is a delicate<br />
blend of highly refined<br />
domestic oils. Liquid the<br />
year 'round. Deliciously<br />
flavored. Delightfully colored.<br />
POT-O-GOLD gives<br />
eye appeal for buy appeal!<br />
All sizes.<br />
full d)<br />
Five gallons toj<br />
Delivery now. I<br />
CHAS. E. DARDEN & CO. • 308 South Harwood • P. 0. Box 2207 • Dallas, Texas • Riverside-6134<br />
I '<br />
BOXOFFICE<br />
:: Febriiary 14, 1948<br />
a
'.<br />
February<br />
Cornbread Matinee<br />
Keeps Grosses Up<br />
DALLAS—Cornbread Matinee, a half hour<br />
hillbilly band and quiz program has been a<br />
factor in helping the Ai-cadia Theatre keep<br />
its gross above par during the last year. The<br />
band plays every weekday noon. Hal Horton,<br />
annoimcer, asks questions and gives away<br />
groceries and other merchandise. The theatre<br />
has been filled for all these performances,<br />
which are followed immediately by the screen<br />
show. The radio show is intended as corn<br />
and is patronized by city and covmtiy folks<br />
alike. Many come in from surrounding small<br />
towns.<br />
The Arcadia, a 1,100-seat deluxer, changed<br />
part hands recently when P. G. Cameron<br />
sold his interest. Present owners are Lee<br />
Handley, Glenn McClain and Kenyon Brown.<br />
The first two have held their interest for two<br />
years. McClain formerly was connected with<br />
the J. G. Long circuit. Brown, the new<br />
partner, lives in Wichita Falls and is owner<br />
of radio station KWST there along with E.<br />
H. Rowley and H. J. Griffith, weU known<br />
Texas circuit heads.<br />
A neighboring theatre, the Peak, owned<br />
and operated by the Long circuit, went in for<br />
a hiilbilly program similar to the Arcadia's.<br />
The aimouncer was Hal Collins, who ran for<br />
governor and who sells hair tonic and gives<br />
away matresses over the radio. Many urban<br />
contestants appeared on these programs.<br />
Collins, however, moved his show to a big hall<br />
of his own in the Oak Cliff area of this city.<br />
EL PASO<br />
'The recent cold wave was a headache to<br />
local exhibitors in more ways than one. In<br />
addition to tailspinning boxof fice receipts, old<br />
man winter was blamed for a string of major<br />
and minor mishaps. Sewers and waterpipes<br />
froze up at the Texas Grand. The theatre<br />
was forced to run with only one projection<br />
machine in operation for a time. Patrons<br />
were warned on entering, that there would<br />
be time out between reels, recalling the days<br />
of the "Please keep your children quiet"<br />
slides. A broken pipe in the hotel upstairs<br />
didn't do the Crawford any good. At the<br />
Mission pipes were frozen.<br />
Rosa Garcia of the Texas Grand and F. C.<br />
Gutierrez of the Plaza art department were<br />
out with the flu . . . Bill Bohling, Pershing<br />
manager, has added two quarter-horses to<br />
his string . . . G. S. Hill, Texas, Theatre,<br />
ysleta, is not showing films in a broomcloset,<br />
as a recent item would indicate. With<br />
the addition of 100 new seats, the theatre will<br />
accommodate about 500, not 100 as previously<br />
reported.<br />
(<br />
Randolph Scott, Mrs. Scott, Gabby Hayes,<br />
Mr. and Mrs. Lon Chaney, Mr. and Mrs. Bill<br />
Demarest, Billy De Wolfe, Catherine Craig<br />
and Mr. and Mrs. Russell Hayden, traveling<br />
by special car, came through El Paso, en<br />
' route from Albuquerque to Houston for apipearance<br />
in connection with the<br />
"Albuquerque." The picture will be<br />
picture<br />
shown<br />
at the Plaza four days, beginning February 14.<br />
The Answer<br />
to the Exhibitor's Prayer for<br />
a Box Office Stimulant!<br />
QUIZ APPEAL<br />
$ $ With Cash $ $<br />
You need not go any further than the dial on your radio set<br />
or look in your favorite newspaper or magazine to realize<br />
the popularity of the Quiz idea.<br />
Add cash and you have entertainment that<br />
sweeps high in popularity!<br />
"TEST YOUR HORSE SENSE" is quiz appeal that can<br />
"LIFT" A DULL PICTURE AND HLL EMPTY SEATS!<br />
This Is<br />
NOT a Lottery!<br />
Your Patron Earns Money!<br />
For Details, Write, Phone or Wire<br />
"TEST YOUR HORSE SENSE<br />
Fikn Exchange Building<br />
308 South Harwood Street<br />
Dallas, Texas<br />
f Mayor Ponder proclaimed the week of<br />
8-14 Rededication week in observf<br />
ance of the visit of the Freedom train here.<br />
BOXOFFICE :: February 14, 1948 91
. . The<br />
: February<br />
Oklahoma-Bom Starlet<br />
Laurie Douglas Weds<br />
OKLAHOMA CITY—Laurie Douglas, Okiahoma-born<br />
model and fUm starlet, was married<br />
February 1 in New York to Billy Harbach,<br />
son of a well-known theatrical family.<br />
The former Oklahoma City girl is a direct<br />
descendant of Chickasaw chieftains. He real<br />
name is Douglas Johnston Smith. She was<br />
named for her grandfather, Douglas H. Johnston,<br />
last elected governor of the Chickasaws.<br />
He held office over 40 years. The bride also<br />
is a blood descendant of Chief Tishomingo.<br />
She was born near the Oklahoma town which<br />
bears the name of her famous ancestor.<br />
Harbach is under contract to MGM, according<br />
to a story in the Daily Oklahoman. The<br />
couple, however, plan to establish a home in<br />
New York.<br />
The bride, who has been a model for about<br />
ten years, is now rated as one of the top ten<br />
girls In the John Powers agency. She spends<br />
about half of her time in Hollywood. In<br />
"Smash-Up" she portrayed a band singer.<br />
Her husband's most recent film is "Good<br />
News." The bride's mother, Mrs. Juanita<br />
Smith, lives here.<br />
L. J. Piwetz Elected Director<br />
LUUNG, TEX.—L. J. Piwetz, theatre<br />
operator, was elected to the board of the<br />
Luling Chamber of Commerce.<br />
SELL YOUR THEATRE PRIVATELY<br />
Your Deal Handled Personally<br />
I<br />
27 years experience<br />
W* Coret the U. S. Market<br />
Arthur Leak<br />
Theatre Sales Exclusively<br />
1<br />
OKLAHOMA CITY Sol Sack's Condition<br />
Chow people in the, southwest already are<br />
to looking the Variety convention in<br />
Florida starting April 12. Morris Loewenstein,<br />
back from the Theatre Owners of Texas<br />
convention, reports that a special railroad<br />
car will be made up in Dallas for the trip to<br />
Miami. Lloyd Rust and Don Douglas of Dallas<br />
are making arrangements for the train.<br />
Loewenstein and his wife are planning to<br />
attend, as are the Harry Lowensteins of<br />
Ardmore and Mr. and Mrs. Max Brock of<br />
Lawton. Others are urged to make their reservations.<br />
DRIVE-IN<br />
K. C. Blackledge, divisional manager of<br />
Griffith Consolidated Theatres, and A. C.<br />
Ince, construction chief for the firm, were<br />
in Cuero, Tex., preparing plans for remodeling<br />
of the Rialto Theatre . . . The play<br />
"Oklahoma!" opens a week-long engagement<br />
February 16 in the Home Theatre . . . Diana<br />
Barrymore will be here February 29 and<br />
March 1 to star in "Joan of Lorraine." This<br />
production also will be presented at the<br />
Home.<br />
Margaret Moore, formerly with the Griffith<br />
home office and one-time employe of<br />
the Griffith circuit in Holdenville, replaced<br />
Jeannie Hollis, resigned, in the home office<br />
. . . Jane Blackwood replaced Mary Marie<br />
Ragland as secretary to A. C. Ince . . . The<br />
J. C. Duncans of Tulsa announced the birth<br />
of a son . Earl Snyders of the Tulsa's<br />
Circle also have a new baby . . . Happy<br />
birthday to George Stovall, Griffith manager<br />
in Sayre, Claude Hanley, Griffith manager,<br />
in Wink, Tex., and Rober E. Rice of<br />
the film merchandising department in the<br />
Griffith home office.<br />
Grave After Attack<br />
DALLAS—The family and friends of Sol<br />
Sachs, RKO branch manager, were concerned<br />
over his condition following<br />
a heart attack<br />
at his home Saturday<br />
(7 1. He is in St. Patil's<br />
hospital under strict<br />
orders to rest and see<br />
no company. He had<br />
not complained of<br />
feeling ill and was said<br />
to be getting ready to<br />
go to his office when<br />
the attack came. His<br />
brother Harry said his<br />
condition was very<br />
Sol Sachs<br />
serious and that it<br />
would be a week before the doctors would<br />
know the exact status. Harry, who is coowner<br />
of the Delman Theatre, said telegrams<br />
were coming in from all over the<br />
state, and spoke of how much the family<br />
appreciated that.<br />
Pete Gehrard Dies<br />
LINDEN, TEX.—Pete Gehrard, former<br />
owner of the Ritz here, died in Mount Pleasant,<br />
Tex., January 22.<br />
Theatres Aid MOD<br />
TEXARKANA—All theatres in Texarkana<br />
joined in the March of Dimes campaign January<br />
24-30.<br />
EQUIPMENT<br />
Central or Innercar Speakers<br />
From 75 to 300-Watt Amplifiers<br />
See and Hear Them All and You Will Choose<br />
MIRROPHONIC SOUND<br />
and<br />
AA MOTIOGRAPH PROJECTORS<br />
with<br />
STRONG SUPER HI<br />
modern Theatre<br />
214 S. St. Paul St. Phone: Riverside 5009<br />
Complete Theatre Equipment<br />
"<br />
LAMPS<br />
Equipment Co.<br />
Dallas 1, Texas<br />
92 BOXOFFICE :<br />
14, 1948
were offered a diversified<br />
program of theatre attractions and<br />
Ray del Rio, PUm Classics<br />
on February 1 . . .<br />
grosses were reported improved in downtown salesman, was in town for a few days . . .<br />
houses. Suburban theatres felt a slump, however,<br />
since residents of the outlying sections stockholder, was a visitor.<br />
John Jenkins of Dallas, Dixie Films Corp.<br />
By Julius Schepps<br />
were, for the most part, downtown. "My<br />
DALLAS—Chief Barker Julius Schepps has<br />
Wild Irish Rose" was at the Saenger, "Intrique"<br />
appointed the following committees to aid<br />
at Loew's State, "The As Turkish<br />
Prince Trigger<br />
of<br />
Man<br />
him in Variety Club activities during the<br />
at Joy, at<br />
will "trigger<br />
coming year:<br />
"Panic" at the Liberty, "The<br />
in "Sofia," Arpi production<br />
Boys' Ranch committee—James O. Cherry,<br />
Upturned Glass" at the Poche, for<br />
"Road to Rio"<br />
Film Classics release<br />
Thieves"<br />
the Orpheum,<br />
the "The Swordsman" Misha Auer<br />
man<br />
play a Turkish<br />
upcoming<br />
chairman; Hardy H. Cluck, co-chairman;<br />
at the Tudor, "Marked Woman" at the Globe,<br />
Buddy Harris, Ken Way, Fred Hoenscheidt.<br />
F. W. "Doc" Allen, Harold Schwarz and<br />
"Michigan<br />
Virginian"<br />
Kid"<br />
and<br />
at<br />
"The<br />
the<br />
Cat<br />
Center and "The<br />
Creeps" at the<br />
Strand.<br />
THEATRE SEAT INSTALLATION 1<br />
Committees Named<br />
P. E. -Ed" Wilson.<br />
Entertainment committee—Harold Schwarz,<br />
chairman: George Schepps. Duke Clark,<br />
Buddy Harris, Fred Hoenscheidt and Roy<br />
LJtsey.<br />
Freeman Memorial and Hope Cottage<br />
committee—W. G. Underwood, chairman;<br />
C. C. Ezell, Jack Elder and Louis Charninsky.<br />
Golf committee—Duke Evans, co-chairman;<br />
R. E. "Bob" Davis, co-chairman; Matt Dowling.<br />
Ken Way and William O'Donnell.<br />
Heart committee—P. E. "Ed" Wilson, chairman;<br />
Sam Landrum, John Rowley and Buddy<br />
Harris.<br />
House committee—Duke Clark, chairman;<br />
Doc Allen and Ken Way.<br />
Legal committee— L. M. Rice and Van Hollomon.<br />
Membership committee—Phil Longdon,<br />
chairman: Duke Clark and Sam Landrum.<br />
Publicity committee—Ray Beall, chairman:<br />
Prank Starz, Conrad Brady, Clay Bailey,<br />
George Bannan. E. B. Coleman, V. W. Crisp,<br />
George Henger, Bob Kelley, Ed Terhune, Bill<br />
Lewis. Jimmy Lovell, Henry Morris, Dick<br />
Owen, John Rosenfield jr. and Bill Singleton.<br />
Radio committee—Charles Jordan, chairman;<br />
Clyde Rembert, Martin Campbell and<br />
Conrad Brady.<br />
Turtle Derby committee—William O'Donnell.<br />
chairman; Louis Charninsky, James O.<br />
Cherry. Fred Hoenscheidt, Torrence Hudglns,<br />
W. E. Mitchell, George Schepps, Frank Starz,<br />
Riley Hickman and Harold Schwarz.<br />
Finance committee—Harold Schwarz, chairman:<br />
John Rowley, W. G. Underwood. Sam<br />
Landrum and Heywood Simmons.<br />
Home Show committee—James O. Cherry.<br />
Ray Beall, Conrad Brady, Jimmy Allard, Hal<br />
Hopkins. Don Woods, J. A. Prichard. F. W.<br />
"Doc" Allen and E. L. Harris.<br />
NEW ORLEANS<br />
The carnival kettle bubbled noisily from<br />
February 3 through February 10, as the<br />
biggest crowd on record arrived from all<br />
corners of the country and from many parts<br />
of the world for New Orleans' annual Mardl<br />
Gras. Attracted by the charm which is<br />
carnival, celebrities and near-celebrities<br />
mingled with the crowd, many passing unrecognized<br />
by the revelers. We spotted such<br />
well-known persons as the former heavyweight<br />
champion Jack Dempsey. Actor Harold<br />
Lloyd and his wife, the former Mildred<br />
E>avis of the films, and their good-looking<br />
daughter Gloria seemed to be getting quite<br />
a kick out of the merrymakers. The Lloyds<br />
celebrated their 25th w-edding anniversary<br />
while visiting here. Former New Orleanian<br />
John Carroll was here visiting his father and<br />
taking in the festivities. Frances Marion,<br />
screen writer and artist, was another of the<br />
many notables attracted by the gay events.<br />
Mardi Gras visitors<br />
New on the list of Joy Theatres is the<br />
Leo in Texarkana, Tex. Formerly called the<br />
Princess, the Leo was completely renovated<br />
at an expenditui-e of $250,000. Opening was
. . Tex<br />
. . James<br />
"*-<br />
I<br />
SAN ANTONIO<br />
•Two men suspected of robbing the Rialto<br />
Theatre in Kingsville have been apprehended.<br />
The house is operated by Hall Industries,<br />
Beeville . . . Polo Guerrero's "Mexicomedy<br />
Revue," which played a long engagement<br />
here, was the stage attraction at Eddie<br />
Joseph's Iris, Austin . . . Theatre closings:<br />
The Lopez Hall, Charlotte, and the Juarez,<br />
Poteet. They are expected to reopen March 1.<br />
Local theatres no longer offer a haven for<br />
truants during school hours. City and county<br />
juvenile officers, launching a joint drive,<br />
rounded up six boys and one girl and returned<br />
them to school. The officers have<br />
been given free ducats good to 3 p. m. daily<br />
SOUNDHEADS • AMPLIFTERS<br />
TWO-WAY HORN SYSTEMS<br />
COMPLETE SOUND SYSTEMS<br />
PROJECTION BASES<br />
AVAILABLE<br />
OUT OF STOCK FOR<br />
immediate<br />
Installation<br />
in order to visit the theatres . . . Fire broke<br />
out in an air conditioning unit at the Municipal<br />
auditorium last week, causing an estimated<br />
damage of $450 . . . Recent heavy<br />
rains in southern Texas caused several theatres<br />
to close down temporarily.<br />
Sam Schwartz, manager and owner of the<br />
Yolanda Theatre, Eagle Pass, was here taking<br />
medical treatments . Ornelas,<br />
Azteca Films accountant here, returned from<br />
a flying trip to Los Angeles, where he went<br />
to show the home office the operation of a<br />
new calculating machine . . . Benjamin<br />
Brown, who played juvenile bits and parts<br />
in Hollywood productions several years ago,<br />
is convalescing from a recent illness at Brooke<br />
General hospital. Fort Sam Houston.<br />
L. C. Griffith, head of Griffith Consolidated<br />
Theatres, with general headquarters<br />
in Oklahoma City, is now living here. He and<br />
Mrs. Griffith recently had as their house<br />
guests H. S. Griffing and C. R. Guthrie, Griffith<br />
officials of Oklahoma City.<br />
Clasa Mohme's newest release, "Aqui Esta<br />
Juan Colorado," a Raul de Anda production,<br />
is expected to do outstanding business in the<br />
territory following its preview showing at<br />
the National here Friday i6)<br />
. . . Jacob<br />
Epstein, former U-I manager in Mexico City<br />
and now operating the new firm, Deska, in<br />
Mexico, called upon his friend, Gordon B.<br />
Dunlap, Clasa-Mohme manager here.<br />
Others in town: Mrs. Addison Burkhalter,<br />
booking for the Marine, Fort Worth; 'Wallace<br />
Blankenship of Lubbock, who operates theatres<br />
in the south plains, and Gidney Talley,<br />
Mathis, Devine, Pleasanton and San Antonio<br />
theatreman.<br />
Clay Bailey, amusement editor of the Dallas<br />
Times-Herald, was in town on an assignment<br />
. Ritter and his new western<br />
revue was the stage attraction at the Texas<br />
Thursday. On the screen was "'Wild Horse<br />
Mesa."<br />
'Albuquerque' Leads<br />
Weak Dallas Week<br />
DATiTiAS—Theatre grosses were generally<br />
low last week. However, "Albuquerque,"<br />
laimched with personal appearances of several<br />
stars, had lines backed up on the sidewalk<br />
at the Majestic and registered 50 per<br />
1<br />
cent above average. It was held over. Two 11<br />
other runs were around par and the others j3<br />
were low. But that's to be expected this time H |i<br />
'<br />
•<br />
of year, one of the Interstaters said.<br />
Capitol—Smoky 'ky River Serenade 'C-l><br />
London (Col split with Silver Qu<br />
Lone Well •'<br />
Lion Man (SR<br />
reissue;<br />
Majestic Albuquerque (Para)<br />
appearance of stars first dav<br />
150<br />
Melba—Ride the Pink Horse (U<br />
Veloz and Yolanda stage revi<br />
Palace—If Winter Comes (MGI<br />
Rialto Goona-Goona (Tower); R<br />
(Tower), reissues<br />
Telenews—The Upturned . Glass (U<br />
Tower—Capta CasBIe (20th-Fox), 2nd<br />
Lionel Delacroix Dies at 71;<br />
Operator in Plaquemine<br />
PLAQUEMINE, LA.—Lionel Delacroix died<br />
here recently following an illness of several<br />
months. The prominent showman was 71<br />
years old. He was the operator of the 'Wilbert<br />
and Osage theatres.<br />
Delacroix entered show business here in<br />
1907 when he took over the Hope Opera<br />
House. The structure then was owned by the<br />
local fire department. In 1917 he interested<br />
the Wilbert interests in building a modern<br />
theatre building to replace the old Opera<br />
House. Delacroix had leased this house since<br />
its opening in February 1918.<br />
Since then Delacroix opened the Osage.<br />
This house was burned a few years ago, but<br />
Delacroix personally supervised the construction<br />
of a new larger Osage.<br />
Prior to his entry in the theatre business<br />
Delacroix was employed in the offices of the<br />
Breaux-Renoudet Cypress Co. in New Iberia,<br />
the Monroe Lumber Co. and A. 'Wilbert &<br />
Sons Lumber & Shingle Co.<br />
here.<br />
United fheatres ,<br />
S E II \ I t E CORPORATION<br />
308 S. Harwood St. Dallas, Tex t<br />
1327<br />
BUFFALO COOLING EQUIPMENT<br />
lOthn. 2nd Unit, Santa FeBldg. BUFFALO ENGINEERING CO-, INC. Dallas Tex.<br />
mOTIOn PICTURE SERVICE<br />
115 HYDE ST. San fi^ncisco(2)r<br />
BOXOFFICE<br />
: : February 14, 194iy<br />
•i:i(i
MISSISSIPPI HOUSE APPROVES<br />
BILL ALLOWING SUNDAY SHOWS<br />
War Veteran Solons Back<br />
Move to Break Ancient<br />
State Blue Laws<br />
JACKSON, MISS.— Blue laws, which have<br />
prohibited Sunday films and sports in Mississippi<br />
for 140 years, apparently are on their<br />
way out.<br />
The house of representatives February 4<br />
voted 72-58 on a bill which would amend<br />
blue laws to permit showing motion pictures<br />
and playing games on Sundays between 1 and<br />
6 p. m.<br />
The favorable vote represented a complete<br />
reversal from the previous day when the<br />
house voted 62-59 against Sabbath shows.<br />
Proponents of the measure, a group of young<br />
World War II veterans, then came back with<br />
an amendment which they pushed through.<br />
That amendment would permit any municipality,<br />
upon petition of 25 per cent of itquahfied<br />
voters, to call an election and outlaw<br />
the Sunday shows if a majority so voted<br />
IP IN SENATE NEXT<br />
The bill needs passage by the senate and<br />
approval of the governor to become law.<br />
Champion of the measure was Rep. Brinkley<br />
Morton, a veteran.<br />
Also supporting the bill was Rep. William<br />
Winter of Grenada, another veteran, who<br />
described it as a measure seeking to clear<br />
up "a farcical situation,"<br />
Rep. Boyce Holleman of Stone county said:<br />
-I am sick and tired of a system whereby<br />
the good people of Mississippi must violate<br />
the law in order to enjoy some of the simple<br />
and harmless pleasm-es of life." Asked if the<br />
blue laws were the only ones violated, he<br />
said: "No, but if I am successful a lot more<br />
of them will be repealed."<br />
CHARGES MANEUVER<br />
Rep. Icey Day charged proponents of the<br />
bill were attempting to get it passed between<br />
weekends so "you won't have a chance to go<br />
back home where your church people can<br />
talk to you," He argued that "if you pass<br />
this bill you wull be doing a thing contrary<br />
• to the will of the Christian people of Mississippi,"<br />
Winter said: "We have had shows and ball<br />
games in Grenada for a number of years and<br />
never heard any objections from the good<br />
church<br />
people."<br />
Georgia Ministerial Group Claims<br />
Sunday Shows Illegal, Urges Ban<br />
COLUMBUS, GA,—Sunday films are operated<br />
illegally and for profit, the Columbus-<br />
Phenix City Ministerial Alliance said here as<br />
efforts were renewed to have Sabbath shows<br />
banned.<br />
The alliance took issue with statements<br />
from the Consolidated Community Chest that<br />
it had received $6,298.80 from Sunday shows<br />
in 1947. It w-as estimated that the total gross<br />
income of 12 theatres was $6,160 each Smiday,<br />
which should divert $616 lor 10 per centi<br />
to charity. Instead, the pastors argued, the<br />
income to consolidated charities has been<br />
about $50.<br />
Roy Martin Created Theatre Empire<br />
From Nickelodeon Opened in 79/2<br />
This picture of Roy E. Martin sr., his sons and partner, was taken on the occasion<br />
of Martin's 34th anniversary in show business. The event was celebrated at a dinner<br />
party in Atlanta attended by associates and friends. In the picture, left to right, are<br />
R. E. Martin jr., E. D. Martin, Martin sr., and J. H. "Tommie" Thompson, of the<br />
Martin & Thompson circuit.<br />
COLUMBUS, GA.—The story of Roy E.<br />
Martin sr., who was killed in an airplane<br />
crash at Bay St. Louis, Miss., February 10<br />
while on his way home from the Mardi Gras<br />
in New Orleans, is in the American tradition<br />
of vision, integrity and work, with an accent<br />
on work.<br />
This month Martin's 110 theatres in Georgia,<br />
Florida, Alabama and Tennessee were<br />
to celebrate his 36th anniversary in showbusiness.<br />
Martin himself was to direct the<br />
campaign from his headquarters here.<br />
It was a far cry from Roy Martin, the<br />
farmer's boy. who lost his dad when he was<br />
just a sprout and has known nothing but<br />
hard work since. He was born in Harris<br />
county, Ga„ on March 6, 1885, of pioneer<br />
stock. Despite his father's death and the<br />
need for working on the farm, he managed<br />
to go through the public schools and to<br />
take a short business course. To help finance<br />
his schooling, he delivered milk from door<br />
to<br />
door.<br />
Still in his teens, he went west in search<br />
of his fortune and worked for two years<br />
with Union Pacific railroad construction<br />
crews. This was not the life for him, he<br />
decided, so he returned to the south, where<br />
he worked for a while selling industrial insurance<br />
and furniture in Montgomery and<br />
Atlanta,<br />
Young Martin was saving his money and<br />
by 1912 he had enough to go into business<br />
for himself. In February 1912 he bought his<br />
first theatre, the Bonita, in Columbus. It was<br />
the typical nickelodeon of the day. Visioning<br />
a great future for motion pictures, Martin<br />
began almost immediately planning to<br />
build another and finer showhouse.<br />
Meanwhile, in 1916, he married Hattie Lou<br />
Miller of Columbus, who was not only a<br />
devoted mate but a loyal partner and coworker,<br />
as well. After many disappointments,<br />
sacrifices and hard work, they managed to<br />
get the Pastime built, only to find that their<br />
finances had been completely eaten up and<br />
they did not have enougih left to equip the<br />
theatre. To get out of the dilemma, Mrs.<br />
Martin sold some property that had been<br />
to her by her family and the Pastime<br />
willed<br />
at last opened.<br />
"It was the proudest day in our lives,"<br />
Martin said years later.<br />
Mrs. Martin died in 1928. leaving two sons,<br />
Roy E. jr., 11, and E. D., 8. Both have been<br />
associated with their father in the theatre<br />
operations.<br />
Martin's enterprises have grown continuously<br />
from the time the Pastime opened.<br />
All his theatre earnings were plowed back<br />
into theatres. He opened houses in small<br />
towns throug-hout the four-state area and<br />
(Continued on next page><br />
BOXOFFICE :: February 14, 1948<br />
SE<br />
95
: February<br />
.<br />
Wives of Carolinas Exhibitors Guests at Convention Luncheon<br />
William Johnson, president, and Bob Simpson, district manager<br />
of the Motion Picture Advertising Service Co. of New Orleans<br />
were hosts to the women who attended the 36th annual convention<br />
of the Theatre Owners of South amd North Carolina at<br />
Charlotte. Around the luncheon tables were the following mesdames<br />
(not all of whom are seen in the photo) : C. F. Finch, T. A.<br />
Little, J. E. Massie, Frank St. Claire, Morris Nuger, Ben L. Strozier,<br />
J. Harry Long, Harry Hardy, Jack Austin, J. S. McDaniel, Sam<br />
Trincher, Fin Lee, Teague Kirby, R. L. Simpson, Basil Kerr, Roy<br />
Champion, H. E. Buchanan, H. D. Hearn, Warren Irvin, H. H.<br />
Everett, H. C. Carr, J. H. Dillon, Ernest StelUngs, Hal Keeter, Ben<br />
Allen, L. L. Theimer, Worth Stewart, Roy L. Smart, Kenneth Richardson<br />
jr., Frank Beddingfield, Worth Stewart, S. T. Stoker, Bill<br />
Richardson, J. I. Sims, Scott Lett, Bob Saunders, M. W. Knott,<br />
Jesse Cox, Joseph Massie.<br />
NEW CAROLINAS THEATRES HEAD—George D. Carpenter (center) takes the<br />
gavel as the new president of the Theatre Owners of North and South Carolina.<br />
On the left is Pauline Griffith, renamed secretary of the association. Ben L.<br />
Strozier (right), retiring president, was elected first vice-president.<br />
Atlanta Board Considers<br />
Building Code Changes<br />
ATLANTA- A special panel of the city<br />
building code advisory board is studying possible<br />
changes in provisions affecting theatres.<br />
The code now requires that the auditorium<br />
must be separated from all passages and<br />
corridors by a fire partition and that only<br />
exit doors open to the auditorium. Most of<br />
the theatres in the city have a standee rail<br />
at the rear of the auditorium, and City<br />
Building Inspector O. Marvin Harper has<br />
been ordering owners to replace the rail with<br />
a fire partition. Protests have been so loud<br />
and so many that Harper decided to pass the<br />
question along to a panel of the advisory<br />
board. That is the procedure under the-Jaw.<br />
Theatre owners say compliance is a hardship,<br />
Harper reported. They have also objected<br />
to installation of sprinkler systems,<br />
which have been ordered throughout some<br />
theatres.<br />
William Griffin Leaves Chamber<br />
CULLMAN, ALA.—William R. Griffin,<br />
manager of the Lyric, is retiring as a director<br />
of the Chamber of Commerce after a<br />
two-year term. Griffin is president of the<br />
newly organized Alabama Theatre Owners<br />
and Managers Ass'n.<br />
Created Theatre Empire<br />
From Small Nickelodeon<br />
(Continued from preceding pagei<br />
still has most of his theatres in small towns.<br />
Even during the depression, when others<br />
were "pulling in" their holdings, he continued<br />
his expansion program. In many cases<br />
he took in partners, the most active of them<br />
being J. H. Thompson of Hawkinsvllle, who<br />
is associated with Martin in a circuit of 16<br />
Georgia houses operated as tlie Martin &<br />
Thompson Theatres.<br />
In addition to his theatre interests. Martin<br />
had a vast amount of other business and residential<br />
property in the south. He was the<br />
owner of most of his theatre properties besides<br />
being the operator of the business.<br />
He was an active member of the Variety<br />
Club of Atlanta and commuted regularly<br />
to that city.<br />
Woman Patron Wins Suit<br />
Against Delmar Theatre<br />
BIRMINGHAM—A $20,000 verdict has been<br />
returned by a circuit court jury in favor of '<br />
Mrs. Beatrice Anthony, who alleged she was<br />
injured in a fall at the Delmar. The suit<br />
was against the theatre and J. R. Waters.<br />
Mrs. Anthony maintained she suffered a<br />
dislocated bone and other injuries Aug. 15,<br />
1946 when she fell to the floor when she<br />
sat down in a seat from which the seat board<br />
was missing.<br />
Theatre witnesses testified that a daily<br />
check was made of seats and that none was<br />
reported missing or defective on that day.<br />
Installs New Projectors<br />
LITHONIA. GA.—Neil Edwards has in- ^<br />
stalled new Simplex projectors in his Lithonia<br />
><br />
Theatre.<br />
Change Camp Hill Schedule<br />
CAMP HILL, ALA.—The Crown here has<br />
discontinued shows on Monday, Tuesday and<br />
Wednesday of each week.<br />
BOXOFFICE :<br />
14, 1948<br />
,
Theatres in Britain<br />
Losing Patronage<br />
MIAMI— Ernie Hill, a Herald staff member,<br />
writes back from London: "So many<br />
habitues are staying away from the movies<br />
in England these days that the secretary of<br />
the Cinematographers Ass'n, R. Fuller, says<br />
a decision on how manj- motion pictm-e houses<br />
must be closed may soon become necessary.<br />
"With most forms of entertainment extremely<br />
expensive, movies have become the<br />
most popular amusement for Britain's middle<br />
and lower classes. During 1947 over one and<br />
one-half billion seats were sold as against<br />
900 million before the war. But the moviegoer<br />
likes American film stars and he is uttering<br />
loud complaints against the present<br />
embargo which denies him a chance to see<br />
his Hollywood favorites in their newest pictures.<br />
"The war between the British government<br />
and Hollywood, which developed when a 75<br />
per cent tax on foreign film earnings inside<br />
this country was inaugurated, is still on.<br />
Hollywood stands firm on its decision of 'no<br />
more films for Britain while the tax remains.'<br />
Backers of the Socialist government<br />
here stick equally fast to their devout contention<br />
is that the tax justified. Harold<br />
Wilson, president of the. British Board of<br />
Trade, says there will be no backing down.<br />
Speaking in the House of Commons the other<br />
day he said, 'If Hollywood believes it can<br />
squeeze us into modifying our 75 per cent<br />
import duty by its embargo, it is backing a<br />
loser.'<br />
"Hollywood badly needs the British fiiin<br />
market which, as the chief source of Hollywood's<br />
export income, provides a big share<br />
of its profits after U.S. showings have defrayed<br />
production costs. Realizing this, the<br />
British film industry hopes to work out a<br />
'compromise'—one by which Britain will retain<br />
the 75 per cent tax and Hollywood will<br />
do the compromising. Meanwhile, with Britisli<br />
films still few and far between and falling<br />
off in quality, and Hollywood remaining intransigent,<br />
the British moviegoer is having<br />
to see reissues of American films. By and<br />
large he is of the opinion that taking his<br />
American movies away from him is carrying<br />
austerity a bit too far."<br />
To Open Greenville Show<br />
GREENVILLE, MISS.—A tentative opening<br />
date of April 15 has been set by L. E.<br />
Bonner for his new Rex Theatre here. It<br />
will be a quonset-type structure and will<br />
seat 600. Bonner reports he will spend<br />
about $45,000 on the project, equipping it<br />
with Simplex projection and sound, seats<br />
from American Seating, and a washed air<br />
system. The front will be two stories, of<br />
brick construction. It will have a width of<br />
50 feet and depth of 25 feet. Directly behind<br />
that will be a 40xl00-foot quonset. The<br />
second story will be devoted to office space<br />
and the fii'st floor will contain, besides a<br />
concession stand and other conveniences, a<br />
jewelry store.<br />
_Spcad» Announcement<br />
fllM1KAIl#<br />
mOTIOn PICTURE SERVICE Cq<br />
Held for Theatre Thefts<br />
MONTGOMERY—Frank McKenzie of Boston,<br />
Ga.. has been held for the grand jury<br />
for thefts from local theatres. He is charged<br />
with taking $60 at the Paramount and $10<br />
at the Empire. Police said that McKenzie's<br />
method was to watch for women placin;;<br />
purses on empty seats beside them in theatres.<br />
When the women became preoccupied<br />
with the picture, police said, McKenzie would<br />
take the wallet from the purse.<br />
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THE JUBILAIRES<br />
One of Radio's Top Quartettes<br />
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10 Min. Shorts<br />
WILLIAM<br />
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BOXOFFICE :: February 14, 1948
. . Arthur<br />
. . Ralph<br />
. . Howard<br />
. . Charlie<br />
. . Mrs.<br />
. . Homer<br />
. . Max<br />
. . Rachel<br />
. . Walter<br />
. . Charles<br />
i<br />
ATLANTA<br />
TJob Steele, Hollywood western star who is<br />
now on his first nationwide personal appearance<br />
tour, played at the East Point Theatre,<br />
East Point. Ga. In the revue were Jack<br />
O'Shea, the Westernaires, Boots Gilbert, Tommy<br />
Durden and others.<br />
Raymond Edwards, formerly with Warner<br />
Bros, and lately with the Cannon Theatres<br />
in Live Oak, Fla.. has been appointed salesman<br />
for Kay Films in Florida<br />
Prances Fink has been added at the Southern<br />
booking and contracting for his new theatre<br />
. . .<br />
Automatic Candy Co. In the city<br />
was M. Stahl of the Normandy Theatre,<br />
Miami Beach . Peckham, local manager<br />
of Film Classics, left for his new job<br />
in Dallas with the same company . . . H. T.<br />
Posey of Dixie Drive-In Theatres was back<br />
at his desk after visiting in Charlotte and<br />
Jack Elwell, general manager of the .same<br />
company, was on a trip to Florida.<br />
O. C. Lam, president of Lam Amusement<br />
Co., was in booking . Wallace,<br />
manager of Sack Amusement Enterprises, returned<br />
from Termessee.<br />
Jim Reed and Charlie Forstsom of Wil-Kin<br />
Theatre Supply Co. attended the 36th annual<br />
convention of the Theatre Owners of<br />
North and South Carolina . Mc-<br />
Lean was back from a trip to Georgia and<br />
Florida . C. Bromberg, president of<br />
Monogram Southern, spent a few days in<br />
Charlotte . . . N. E. Savini. New York, Astor<br />
representative, made a jaunt to New Orleans<br />
. . . John W. Mangham, president of<br />
Screen Guild of the Southeast, checked in<br />
from a road trip.<br />
Notes from the Variety Club: E. E. Whitaker<br />
says it is a tremendous honor to be the<br />
sixth chief barker of Tent 21 and a challenge<br />
to follow such men as William K. Jenkins,<br />
Harry Ballance, Paul Wilson, Jack Dumestre<br />
and Charlie Durmeyer ... A new clubrooms<br />
committee is busy investigating new locations.<br />
Abner Camp, formerly with 20th-Fox, is an<br />
addition to the Kay Films exchange sales<br />
force, it was reported by W. H. Rudisill,<br />
manager . . . Joan Howard, secretary to<br />
Dixie Graham, Kay office manager, returned<br />
after a short illness ... Ike and Harry Katz<br />
attended the North and South CaroUna Theatre<br />
Owners convention in Charlotte . . .<br />
Jimmy Hobbs, sales manager of Republic Pictures<br />
also was in Charlotte . . . Sympathy<br />
is extended to John J. Jarvis jr. in the death<br />
of his father.<br />
News from Columbia: Mrs. Mary Glennon<br />
is leaving to go with her husband, who was<br />
transferred to Camp Gordon . Meyer,<br />
home office, visited the local office . . . Ray<br />
Alhedraff has returned to his desk after an<br />
illness of several months . Clark,<br />
Tennessee representative, resigned to go with<br />
United Ai-tists . . . Mrs. Lucile Orr and Betty<br />
Daniels were added to the force . . . Dorothy<br />
Gardener is leaving Filmrow after several<br />
years with the company and will enter another<br />
field . . . Carroll Clark, booking department,<br />
is driving a new car . . . Jack<br />
Scott, head shipper, announced his plans for<br />
a June wedding . Mildred Rudisill<br />
is taking a leave of absence due to the illness<br />
of her husband.<br />
visitor . . . William Richardson, president<br />
of Astor Pictui-es of Georgia, is di-iving a<br />
new automobile . . . Southern Automatic<br />
Candy Co. news notes: Jesse Robinson is the<br />
new Georgia route representative for Southern<br />
Automat.ic Candy Co. . Burmeyer,<br />
president, returned from a trip<br />
thr-ough Tennessee . . . Ray Johnson, Alabama<br />
salesman, was about a week late getting<br />
home on account of the snowstorm.<br />
In Atlanta on their way to St. Louis was<br />
J. B. Frew, U-I branch manager in Charlotte<br />
and Tom Bailey, R. Goode and Jimmy Greenleaf,<br />
salesmen . . . Other visitors were Sidney<br />
Laird and L. J. Duncan, Al-Dun Amusement<br />
Co., West Point, Ga.: Edd Duncan,<br />
Strand Theatre Co., Carrollton, Ga., and E. J.<br />
Steiner, Town Theatre, Sneedville, Tenn.<br />
Ben Jordan and Jimmy Campbell, Monogram<br />
salesmen, returned to the Atlanta office<br />
for a sales meeting with Babe Cohen,<br />
branch manager .<br />
Hickey is still<br />
confined to the hospital on account of illness.<br />
He went home last week but was returned<br />
to the hospital.<br />
Fred Storey, Georgia Theatres, is a member<br />
of the Community Chest board here . . .<br />
H. D. Dowdy, manager of the Bijou, Brunsvrick,<br />
Ga., promoted a grand prize from a department<br />
store and awarded 30 passes in a<br />
football parlay contest on "Spirit of West<br />
Point."<br />
The current Filmrow mystery is where<br />
Dusty Rhodes, head of the Georgia Theatres<br />
booking department, gets the boxes of fine<br />
candy he generously passes around.<br />
Mrs. Virginia Hardwick, formerly wilh<br />
Paramoimt and Film Classics, has joined the<br />
Benton Bros. Film Express Co. . . , M. K.<br />
Jackson, for ten years in the accounting<br />
department at National Screen Service and<br />
recently with Republic, has been appointed<br />
office manager at Film Classics . . . Ralph<br />
Peckham, local FC manager, spent two weeks<br />
m Florida.<br />
Perry Spencer, Southern representative of<br />
the Dayton Film Co.. Dayton. Ohio, was a<br />
Let<br />
MANLEY<br />
Put You<br />
on Velvet<br />
Come and see us.<br />
Z. C. (Curt) Shreve<br />
Southeaster?! District Manager<br />
102 Cain St., N. W. CYpress5ll6 Atlanta 3, Ga.<br />
Mrs. Katie Haywood, Screen Guild, visited<br />
in Macon . Lucas is new at Film<br />
Classics.<br />
L. O. Davis Plans Miami<br />
Residential Development<br />
MIAMI— L. O. Davis, theatre o\^^ler of<br />
Hazard, Ky., has opened a first-class home<br />
development on Biscayne bay in North Miami,<br />
to be known as Davis Harbor. Cost of completing<br />
the development and making it ready<br />
for the building of homes has been placed<br />
at $250,000.<br />
Aid Red Cross Campaign<br />
PRATTVILLE, ALA.—The Lyric here is cooperating<br />
in the Red Cross funds campaign<br />
by sponsoring a letter-writing contest on<br />
"Reasons Why I Believe in the Red Cross."<br />
A month's pass to the theatre is the prize in<br />
the contest, which is open to all residents of<br />
Autauga county.<br />
Phillip Turnipseed<br />
CARPET LAYING CONTRACTOR<br />
If you want il done right, let us sew and lay it light<br />
530 E. Cambridgi<br />
BOXOFFICE :; February 14, 1948
: February<br />
Wometco Sues Union,<br />
Enjoins Its Pickets<br />
MIAMI—Charging damage to the business<br />
not at theatre employes but sign painters<br />
doing advertising work for the theatre.<br />
Ed Phelan. union business agent, said.<br />
"The suit will not prevent us from picketing<br />
all of Wometco theatres, except the Miami,<br />
which does not use products turned out by<br />
employes of the Advertising Service Co."<br />
Phelan said he had been unable to determine<br />
the owTiership of the Advertising Sen/ice Co..<br />
which was first thought by the union to be<br />
o«-ned by Wometco Theatres.<br />
Harvey Fleishman, Wometco official, said<br />
the firm was owned by Wometco stockholders,<br />
but was set up on an "independent<br />
BIRMINGHAM<br />
held its Valentine party and fashion show<br />
Teanette MacDonald, ill with a sore tluoat<br />
Filmock • 1327 S.Wabash • Chicago and heavy cold, was forced to cancel her for high school girls, plus a preview of "Escape<br />
appearance here Saturday (7i. It was the<br />
Me Never." DeWitt Shaw's orchestra<br />
of five theatres, three suits seeking a total<br />
furnished the music and door prizes and<br />
first time many that Municipal<br />
in a day<br />
$300,000 were filed in circuit court here<br />
of<br />
against the Pictorial and Sign Painters Local Auditorium had been sold out for a concert souvenirs were distributed.<br />
1175. Plaintiffs were the State Operating and the Birmingham Music club, sponsors,<br />
Harry M. Curl, Melba manager, was in<br />
Corp., owner of the State. Town and Parkway<br />
theatres, and the Lincoln and Capitol Donald whb<br />
returned $10,500 to ticket holders. Miss Mac-<br />
Memphis Tuesday, February 10. Among others<br />
he visited was Bill Kemp, manager of<br />
was forced to cancel a concert in<br />
theatres. All are houses.<br />
charged the union and individual members but left here to fill a scheduled concert date<br />
Wometco Each Raleigh, N. following C, the Monday night,<br />
Loew's State, who was in Birmingham recently<br />
on his way back to Memphis from<br />
of the union with intimidation, picketing and<br />
H. M. Addison, EL publicist, was<br />
in Greensboro, N. C, Wednesday.<br />
Atlanta . . .<br />
unfair statements.<br />
The union was enjoined from picketing by Bert Smith, former assistant manager at<br />
named manager<br />
here working on "The Adventuress."<br />
the Ritz, has been assistant manager Waters' J. H. Waters, of Circuit Judge Marshall Wiseheart several<br />
Fairfield<br />
days previously, on petition of the Miami. at the Alabama, succeeding Virgil O'Neill,<br />
The theatre declared union picketing constituted<br />
who resigned to take other employment.<br />
Theatre, has a perfect record for at-<br />
tendance at Fairfield Kiwanis club meetings<br />
a "secondarj- boycott." being directed Smith left the Ritz to finish school and has over a ten-year period. Waters is secretary<br />
now completed his studies at Birmingham-<br />
Claude Ritter. former manager<br />
Southern college. As assistant at the Alabama,<br />
of the Downtown club here, has opened<br />
of the club . . .<br />
he will handle activities of the Mickey his own recording studio on the south side.<br />
Mouse club, world's largest kiddy organization.<br />
The studio is equipped with portable and<br />
stationary recording equipment. He also will<br />
handle radios and radio equipment.<br />
J. M. Lakeman, Princess, Haley ville; Dave<br />
Bowers, Warrior, Warrior, and J. W. Burchfield,<br />
"Tycoon" went into a sixth downtown week<br />
Oakman, Oakman, were among the at the Capitol Theatre . . . Other holdovers<br />
were "T-Men." which moved over to the<br />
Alabama exhibitors seen here recently . . .<br />
Barbara Ann Mauldin, Norwood cashier for Galax from the Melba, "Golden Earrings,"<br />
Waters Theatres, resigned and has been replaced<br />
playing a second week at the Ritz, and<br />
"Daisy Kenyon." which moved to the Lyric<br />
by Jessie Louise Thames.<br />
from the Alabama.<br />
status."<br />
Maurice Roth jr. is new factory representative<br />
in this territory for Craftint Manu-<br />
Assigned for Screenplay<br />
Picketing began January 29 after the imion<br />
claimed three nonimion sign painters employed<br />
by the Advertising Service Co. were<br />
The screenplay assignment on "Federal<br />
facturing Co., Cleveland, and recently paid<br />
his first visit to local theatre managers.<br />
"discouraged from joining the union."<br />
The firm handles artists suppUes . . . Temple<br />
vs.<br />
Inc.," Republic picture,<br />
Agents Underworld, a<br />
has been handed to Royle Cole, Basil<br />
Theatre has been booking some strong<br />
Dickey and Sol Shor.<br />
weekend vaudeville programs. Gautier's dog<br />
Bob Gillham in Miami<br />
act headlined the bill February 5 and the<br />
On Variety Business<br />
Three Stooges headed the bill February 12.<br />
MIAMI—Bob Gillham, eastern advertising<br />
Tri-State<br />
director for Selznick Releasing Organization, BiU<br />
Theatre Service<br />
Coury, Ritz manager, & Supply<br />
cooperated with<br />
Pizitz department store to promote a week<br />
218 South Second Street<br />
here confer with Mitchell Wolfson,<br />
arrived to<br />
George Hoover, and Variety Club executives of special attractions starting February 9.<br />
MEMPHIS 3, TENN.<br />
on art work Gillham will handle for the In comiection with a houseware fair at EQUIPMENT — SUPPLIES<br />
Variety Journal yearbook to be published in Pizitz, a cooking school was staged for five<br />
connection with the April convention. Tom mornings. On Saturday, February 14. Pizitz<br />
REPAIRS<br />
Jefferson is being assisted in publicity for<br />
the convention by Al Wilkie, who has just arrived<br />
from New York. Wilkie managed to<br />
find a hou.se.<br />
Charlotte Branch Opened<br />
Going to Build a Drive-In Theatre?<br />
By Chunk-E-Nut Firm<br />
CHARLOTTE—Chunk-E-Nut Products Co.<br />
has opened warehousing facilities here to<br />
CONSULT US!<br />
allow .speedier handling of its popcorn and<br />
complete line of supplies. The management.<br />
We will build it complete! You furnish the location and our staff of experts<br />
will do the rest. We have<br />
which headquarters in Philadelphia, advises<br />
that customers orders will now receive<br />
speedier handling with overnight delivery being<br />
^^m<br />
made to all adjacent points.<br />
THE "AUTOCRAT" IN-ACAR SPEAKER<br />
(Patent Pending)<br />
PROJECTION EQUIPMENT FOR DRIVE-INS<br />
SOUND EQUIPMENT AND PLANS<br />
FILMACK'S DAYTON FILM CO., INC.<br />
SPECIAL<br />
PERRY SPENCER, SOUTHERN REPRESENTATIVE<br />
TRAILERS<br />
920 Moreland Avenue, S. £., Atlanta, Georgia<br />
Telephone CYprus 6964<br />
BOXOFFICE<br />
:<br />
14, 1948 99
. . . Martha<br />
, , . The<br />
. . Tony<br />
. . Hal<br />
. . The<br />
. . Thirty-one<br />
: February<br />
. . H.<br />
. .<br />
MIAMI<br />
Oonny Shepherd's Sarah Jeanne is picked<br />
by George Bourke, who once trod the<br />
boards himself, as star material of the future;<br />
and he goes on to say that Sonny is<br />
the fellow who discovered Bob Wright in a<br />
neighborhood show he staged at the Biltmore<br />
Theatre years ago. Bob wrote "Song of<br />
Norway" . . . John Carroll, film actor, dined<br />
with Powers model Babs Beckwith recently<br />
Raye and Willie Howard must<br />
be good boxoffice; they've pulled a local<br />
club out of the doldrums.<br />
The cooperation of the Miami Chamber of<br />
Commerce with a cameraman for a Burton<br />
Holmes Travelogue has bom fruit. The film<br />
is now helping to bring the story of sunny<br />
Florida to a host of snow-weary Philadelphians<br />
and New Yorkers . Martin<br />
and wife flew from here to Nassau recently<br />
Ritz Brothers and Gene Autry are<br />
due here shortly.<br />
The nice job done by Esther Williams in<br />
"This Time for Keeps," now showing at the<br />
Paramount and Beach, has somewhat soothed<br />
irate Miamians who were riled when Miss<br />
Williams blasted the local climate via a<br />
Louella Parsons broadcast. Localites are still<br />
waiting critically to see "On an Island With<br />
You," the film which Miss Williams made<br />
here.<br />
Mr. and Mrs. Mervyn LeRoy visited the<br />
Hialeah race track recently. The producer's<br />
wife has horses of her own on the coast.<br />
Ex-Pvt. Iry Mand.ell and Maurice Chevalier<br />
had a reunion here, three years from the day<br />
when Mandell recruited Chevalier to entertain<br />
the First division, infantry for whom<br />
the actor is said to have given the best show<br />
of his life. The Embassy and "Variety, Claughton<br />
circuit, will show "Man About Town,"<br />
the Chevalier film, following the French<br />
star's personal appearance here in a club<br />
engagement . Becker of Rank-International<br />
Pictures is vacationing in Miami<br />
Beach.<br />
Aurora Roche, dancer, has been signed to<br />
do two motion pictiu-es in Mexico after leaving<br />
here in July. She will speak Spanish in<br />
the films to be produced by Clasa Films of<br />
Mexico City. One of the pictures is a Mexican<br />
version of "Joan of Arc" . Strand<br />
gave a Saturday matinee special treat for<br />
children, offering Roscoe the Great and his<br />
assistant in a magic show and "Land Rush"<br />
on the screen.<br />
It was rumba instruction night at the<br />
Variety Club recently, with Nino Yacovina<br />
as guest teacher. Thomas Salinas of the Arthur<br />
Murray studios was to follow.<br />
Robert Alda, screen star, was the guest<br />
star on the Herald-WQAM Quizdown at the<br />
Olympia. Alda headlined the Olympia's stage<br />
show. Contestants in the quiz show received<br />
passes J. D. Woodard, Warner field man<br />
from<br />
. . .<br />
Atlanta, arrived to work with Tom<br />
Jefferson, Paramoimt publicity director, on<br />
pomotion for "Treasure of Sierra Madre."<br />
Wometco's Cameo has been selected for the<br />
southern premiere showing of "The Paradine<br />
Case." It will open February 18. Particularly<br />
attractive art went into the ad that<br />
appeared in Sunday's papers.<br />
The Mervyn LeRoys came from Boca Raton<br />
to visit the Nicholas Schencks whose house,<br />
when their three daughters are not home<br />
from Sarah Lawrence and Ethel Walker's,<br />
is one continuous house party, so the society<br />
page of the Daily News reports.<br />
CHARLOTTE<br />
J^ore about the Carolinas convention: Although<br />
a member for years, Alfred Starr,<br />
Bijou Amusement Co., Nashville, attended<br />
his first convention . new members<br />
were introduced at the first meeting .<br />
Outstanding for the exhibitors wives was the<br />
luncheon given them at Chez Montet by William<br />
Johnson, president of Motion Picture<br />
Advertising Service Co., New Orleans, and<br />
Bob Simpson, divisional manager. Each was<br />
And praises<br />
presented a gardenia corsage . . .<br />
still come in for the interestingly decorated<br />
ballroom for the dinner and dance. Photographs<br />
of the officers, 60x40, looked down<br />
from the wall panels, and the tables had<br />
large red hearts at intervals in carrying out<br />
the Valentine day motif.<br />
Harold Armistead opened his new Colony<br />
in Easley, S. C, January 23. He also operates<br />
the Lyric there . . . Ellis Blumenthal's Hollywood<br />
in Winston-Salem was destroyed by<br />
fire January 28 . . . W. S. Walker's Gem in<br />
Summerton, S. C, burned last week.<br />
Arriving here Sunday for booking and buying<br />
and snowbound by the blizzard which<br />
started early Monday morning were J. H.<br />
Webster and J. B. Culpepper of Elizabeth<br />
City and Roy Champion of Weldon.<br />
O. D. Calhoun, co-owner of the Scenic In<br />
Newland since its opening, has purchased the<br />
stock owned by V. H. Fi-eeman. Calhoun<br />
plans many changes, including addition of<br />
a streamlined candy and drink bar, complete<br />
redecoration, new furniture for the ladies<br />
loimge and air conditioning . H. Sigman<br />
of Statesville will construct a drivein<br />
theatre on the highway between Statesville<br />
and Salisbury for a spring openmg. Recently<br />
S. C. Cline of Statesville announced<br />
plans for a drive-in just outside of Statesville<br />
on the Hickory road.<br />
Everett Enterprises will take over the<br />
operation of the Gay in Gibsonville February<br />
16 from W. D. Joyner.<br />
DISTINGUISHED APPEARANCE<br />
UNMATCHED COMFORT<br />
keynote the great new line of<br />
HEYWOOD-WAKEFIELD CHAIRS<br />
- ENC®RE<br />
See us for full details on<br />
these smartly styled chairs now!<br />
EXCLUSIVE<br />
SOUTFIEASTERN DISTRIBUTOR<br />
WIL-Km<br />
CHABLOTTE, N. C.<br />
ATLANTA. GA.<br />
••Everything for the theatre except film"<br />
Ask for Bids in Memphis<br />
On Film Storage Plant<br />
MEMPHIS—Memphis Film Service, Inc.,<br />
has released plans to contractors for bids<br />
on a film storage and inspection building to<br />
be erected at the corner of Pontotoc and<br />
Hernando streets, about a block and a half<br />
from the center of Filmrow. Dent and Aydelott<br />
are the architects. The building will<br />
contain eight vaults and will accommodate<br />
24 inspectors. It will be air conditioned and<br />
will have complete facilities for the physical<br />
handling of film. The company is affiliated<br />
with National Film Service, Inc., which handles<br />
the physical distribution for Selznick<br />
Releasing Organization and services film for<br />
other distributors.<br />
Dixie Amusements Buys<br />
Theatre Site in Toccoa<br />
TOCCOA, GA.—W. M, Snelson, co-owner<br />
of the Dixie Amusement Co., announced the<br />
purchase of a site here for construction of<br />
a 1,500-seat theatre. The company now<br />
operates the Ritz and Star theatres in Toccoa.<br />
Snelson made no annoimcement of when<br />
the theatre would be built and said plans<br />
have not yet been drawn.<br />
100<br />
BOXOFFICE :<br />
14, 1948<br />
I
Galaxy of Top Talent<br />
Performs for Varieiy<br />
MIAMI—Probably the most expensive talent<br />
ever on a single stage put on a great<br />
show at the Paramount's Beach Theatre here<br />
the night of February 11 to help build the<br />
Variety Club's heart fund. The sihow was<br />
expected to net the club $50,000.<br />
Complete cooperation of the area's publicity<br />
and entertainment facilities and a great<br />
deal of volunteer work went into the making<br />
of the show, according- to Tom Jefferson,<br />
Pajamount exploiteer.<br />
ADVERTISED IN ALL THEATRES<br />
All local theatre circuits repeatedly advertised<br />
the show in their daily newspaper ads.<br />
giving it good space and a lead-off spot.<br />
Trailers appeared on five Wometco and five<br />
Paramount screens; radio stations plugged<br />
the affair consistently and local commentators<br />
mentioned it. You could scarcely look<br />
up at the sky without seeing an aerial banner<br />
being towed beneath the clouds. Besides<br />
headers on regular theatre ads, newspapers<br />
printed numerous publicity stories and local<br />
columnists repeatedly found excuse to report<br />
on the progress of plans. Jefferson ballyhooed<br />
the show during his week-long, twocar<br />
parade, using the lead car. restilt of a<br />
tiein with the Oldsmobile company, to carry<br />
a display on its top.<br />
The show, the first annual affair to be presented<br />
by Tent 33. was preceded by the arrival<br />
of stars at the theatre, starting about<br />
11 p. m. Several prominent persons were<br />
seated to arrive in the new Oldsmobile. never<br />
before shown anywhere except on the testing<br />
grounds of General Motors. Paramount News<br />
covered the arrival of the stars.<br />
BILL SHAYNE IS CHAIRMAN<br />
Invitations to the show were secured by a<br />
donation to the heart fund. Bill Shayne was<br />
general chairman, with Jerry Hirsch responsible<br />
for assembling the talent. Art Schwartz,<br />
manager of the Beach, saw that everything<br />
moved along smoothly. Don Lanning, Al<br />
Weiss and Dan Fitch are the show's producers.<br />
Al Weiss' lineup from the Olympia was one<br />
of the first scheduled. It included Keye<br />
Luke, the DeCastro sisters. Jean Carroll and<br />
Carl and Arlene. Other entertainers, appearing<br />
by courtesy of the Arthur Murray studios<br />
and various night clubs, read like a<br />
who's who of show business.<br />
Entertainers included Jackie Miles, the<br />
Vagabonds, Oracle Barrie, Ray Manton,<br />
Harry Richman, the Ritz brothers, Maurice<br />
Chevalier, Sophie Tucker, Del Casion, Jerri<br />
Blanchard, Steve Murray, Julie WUson, Gene<br />
Barry, Gloria King, Gene Bayles, Chi'is Kerrigan,<br />
Bill Jordan. Dave Elliott, Amie Sulton,<br />
Jack Prince, Charlie Farrell, the Wilfred<br />
Mae troupe. Martha Stewart, Willie Howard,<br />
Mun'ay Lane, Michael Strange, Carmen Miranda,<br />
Joe E. Lewis, the Jack Cole dancers,<br />
Harry Carroll. Polly Baker. Allan Carftey,<br />
Gracie Fields, Myles Bell, the Colstons. Pat<br />
Henning, George Chatterton, George Fronk<br />
and Tommy Salinas.<br />
Memphis Area Has 570 Theatres<br />
With a Total of 268,501 Seats<br />
NEW YORK—The Memphis exchange area<br />
has 570 theatres with 268,501 seats in operation.<br />
Sixteen theatres with 5,655 seats are<br />
closed. Less than half the theatres—229<br />
with 133,930 seats—are circuit owned. The<br />
noncircuit houses total 357 with 140,226 seats.<br />
There are five drive-ins in the area with<br />
a capacity of 2,050 automobiles.<br />
There is o:ily one city in the territory with<br />
a population between 250,000 and 500,000.<br />
This is Memphis. It has 37 theatres with<br />
Theatres in operation<br />
Closed theatres<br />
35,560 seats, or an average of 961 to the thea-<br />
There are no cities in the 100,000 to 250,000<br />
population classifications. Little Rock, the<br />
only one between 50,000 and 100,000, has 13<br />
theatres with 10,188 seats.<br />
There are two theatres in cities between<br />
"5.000 and 50,000; 12 in cities between 10,-<br />
^n and 25,000: 22 in towns of from 5,000 to<br />
10,000, 55 in towns of 2,500 to 5,000, and 273<br />
in towns of 2.500 and under.<br />
Managers Trade Jobs<br />
ST. PETERSBURG, FLA.—Charles W.<br />
Knkconnell, manager of the Capitol, and<br />
Garvin Combs. La Plaza manager, have<br />
traded jobs.
. . . Tom<br />
. . Mrs.<br />
. . . Pete<br />
. . Janice<br />
. . Columbia<br />
MEMPHIS<br />
n number of exhibitors in town last week<br />
complained they had had to close their<br />
theatres curing the bad weather, throwing<br />
their bookings all off. With better weather.<br />
although it was still anything but springlike,<br />
business was reported picking up and roads<br />
and highways were open again in the midsouth.<br />
Twentieth-Fox held its annual Family club<br />
election and chose Mildred Sharp as president:<br />
Mrs. Sue Eubank, vice-president; Dorothy<br />
Miller, recording secretary: Evelyn Hammonds,<br />
treasurer, and Marie Taylor, assistant<br />
treasurer.<br />
T. Oscar Baldridge has gone to Miami for<br />
several weeks to promote the opening of<br />
"Arch of Triumph" for United Artists at<br />
the Lincoln Theatre there . . . Frank Loeffel,<br />
World War II veteran, has joined the circuit<br />
advertising department of Malco Theatres<br />
as an artist . . . C. F. Hilgers, district<br />
manager for Eagle Lion. Dallas, has been<br />
attending a sales meeting here . Howard<br />
McClelland, availability clerk at Eagle<br />
Lion, has submitted her resignation.<br />
Henry Brownlee, manager of the Strand,<br />
and Olive Brownlee, manager of the Princess,<br />
were called to Gainesville, Tex., this week<br />
by the death of their father, T. G. Brownlee<br />
O'Ryan of Transitads and assistant<br />
chief barker of the Variety Club, who has<br />
been under treatment in a Boston hospital,<br />
returned to Memphis.<br />
Exhibitors visiting Filmrow this week in-<br />
S. M. Perrin. Monarch Theatre Supply<br />
salesman in Little Rock, spent several days<br />
here as did G. W. Jones of the Central Films<br />
circuit. Little Rock . has hired<br />
Mr.<br />
J. C. Starling as apprentice booker . . .<br />
and Mrs. Tom Donahue are the parents of<br />
a son born January 25. The baby has been<br />
named Thomas John Donahue. Donahue is<br />
with Paramount.<br />
Seen in Memphis: C. W. Tipton of the<br />
Tipton, Monette, Ar-k.. and the State and Robert Wilson, Wells, Bolivar. Tenn., was<br />
New at Caraway, Ark.: Ned Greene, Legion in town doing some booking as were Amelia<br />
Ellis, Mason, Mason, Tenn.: E. G. Jackson,<br />
at Mayfield, Ky.; K. K. King, Plaza, Searcy,<br />
Cave, Cave City, Ark., and J. C. Bonds, Von,<br />
Ark.: Carey Axley. New, England, Ark.; A. D,<br />
Hernando, Miss.<br />
Fielder, Steele, Steele, Mo.; L. F. Haven of<br />
Haven Theatres, Forrest City, Brinkley,<br />
Wynne and Marianna. Ark.; J. E. Singleton.<br />
Tyro, Tyronza, Ark.: R. B. Gooch jr., Ritz,<br />
Selmer, Tenn.: Wake Newson, Dixie, Marmaduke.<br />
'Arch' to Bow Feb. 17<br />
Ark., and Dan Landers, Radio,<br />
Harrisburg,<br />
Ark.<br />
Also in were Neely Bradford, Savannah,<br />
Savannah, Tenn.; Robert Wilson, Wells, Bolivar,<br />
Tenn.; W. R. Lee. Gem and New, Heber<br />
Springs. Ark.. The Rice, Des Arc, Ark., and<br />
The Star, Star City, Ark.: Frank Fisher,<br />
Jan, Como, Miss.; Moses Slyman, Lux, Luxora.<br />
Ark.; C. M. Alpe, Gay, Crawfordsville,<br />
Ark.; C. D. McAllister, Grand, Grand Jimction.<br />
Ark., and W. C. Kroeger, Shannon and<br />
Maxon, Portageville, Mo.<br />
J. W. Wofford, Eupora. Eupora, Miss., and<br />
his son, J. F. Wofford, Ackerman, Ackerman,<br />
Miss., and his son-in-law. Gay M. Mounger,<br />
City, Calhoun City, Miss., were in this week<br />
A. of the Roxy. Clarksdale,<br />
cluded N. Rossi as were D. Landers, Radio, Harrisburg, Ark.,<br />
and W. S. Tyson. Savoy, Clarksdale, Miss.<br />
Miss.: T. H. Kinney, Hays, Hughes, Ark.;<br />
H. M. Haddad. Munford, Munford, Tenn.:<br />
Bolivar. Louise Mask. Luez. Tenn.: Gordon<br />
Dawson, manager of Universal, and<br />
Robert Wilkinson and Richard Set toon, salesmen,<br />
B. Hutchins, State and Dixie, Corning, Ark.:<br />
have returned from a regional meeting<br />
Arthur Rush, Houston, Houston, Miss.; Jerry<br />
in St. Louis.<br />
Williams, Joy, Blue Mountain. Miss.; Ned<br />
Greene, Legion, Mayfield, Ky.; T. E. Williams.<br />
Mrs. Mary Ballard is a new biller at Uni-<br />
Tyson. Clark.sdale. Miss.: W. L. Moxversal<br />
here, succeeding Mildred Lansky who<br />
resigned to go to Honolulu with her husband<br />
ley. Savoy and Mox. Blytheville, Ark., and<br />
Long, biller for Warner<br />
Cliff Peck, Gem, Covington,<br />
Tenn.<br />
SUPPLY<br />
1021 GRAND<br />
THEATRE<br />
COMPANY<br />
FORT SMITH, ARK.<br />
Bros., is wearing a diamond on her left hand.<br />
Her fiance lives in Louisville and the wedding<br />
is to take place in the spring or early<br />
summer.<br />
Other recent visitors were J. F. Adams of<br />
Coldwater, Miss.; Howard Langford of Marks,<br />
Miss.; C. A. Gillarnd, Semo. Steele, Mo.;<br />
D. H. Brown, Shirley, Ark.; W. R. Tutt, Savoy,<br />
Tunica, Miss.: Fitz Farris, Harlem, Clarksdale,<br />
Miss.; Mr. and Mrs. A. D. Fiedler,<br />
Steele, Steele, Mo.; H. C. Langford, Folly,<br />
Marks, Miss., and W. A. Rush, Houston,<br />
Houston. Miss.<br />
At Florida Resorts<br />
MIAMI—Enterprise studio's "Arch of<br />
Triumph," starring Ingrid Bergman, Charles<br />
Boyer and Charles Laughton, will have a<br />
dual world premiere in the Colony Theatre,<br />
Miami Beach, and the Paramount Theatre,<br />
Palm Beach, Tuesday night, February 17, it<br />
was announced by Gradwell L. Sears, president<br />
of United Artists, and George J. Schaefer.<br />
Enterprise vice-president in charge<br />
of distribution.<br />
The two-city premiere, commemorating to<br />
the day the 100th anniversary of the rededication<br />
of the Arc de Triomphe by Louis<br />
Phillipe, will be celebrated by official city<br />
and state Arch of Triumph day tributes.<br />
Henri Bonnet. French ambassador t
: February<br />
now<br />
odeon Loses Two<br />
Calgary Theatres<br />
CALGARY—Odeon Tlieatres gave up leases<br />
on two suburban houses here last week, leaving<br />
the Rank circuit with only one theatre<br />
in Calgarj'. the downtown Grand.<br />
HaiTy Kohn. managing director of Rosedale<br />
Theatres, which operates the Crescent in the<br />
heights area, and of Westmount Theatres,<br />
which owns the Plaza in suburban HilLhurst,<br />
annoimced that both houses had been recaptured<br />
from Odeon. The Odeon lease on the<br />
Crescent still had eight years to run.<br />
The Odeon lease provided that Rosedale<br />
Theatres could not build another picture<br />
house on the heights. The company wants to<br />
build, however, and may start work next<br />
summer on an 860-seater in the heights business<br />
section. The site has already been<br />
acquired.<br />
Jack M. Warner Gathers<br />
Trade Data on Prairies<br />
CALGARY—Stating that he was covering<br />
some western key cities on an infomtal survey,<br />
Jack M. Warner spent two days here<br />
last week. In the company of Morris Saifer.<br />
branch manager, he checked on sales and<br />
shipping methods on the prairies and visited<br />
some of the exhibitors.<br />
The genial son of Jack L. Warner, vicepresident<br />
in charge of production at Warner<br />
Bros., said he fotmd a vast difference in sales<br />
styles and audience tastes in the various<br />
sections of the continent. His present tour<br />
took him through the south, to New York,<br />
and into Canada, where he made stops in<br />
Winnipeg, Toronto and St. John. Warner had<br />
just concluded many months of study in theatre<br />
operational work.<br />
"I've done a bit of production alongside<br />
my father and his brothers, and I spent just<br />
over a year in the exhibition end of the<br />
business," he said. "Now I'm learning about<br />
distribution." He spent five years in the army<br />
with a signal corps photographic outfit, filming<br />
everything from actual combat to documentary<br />
films for training purposes.<br />
He departed by plane for Salt Lake City.<br />
Hear Beaver May Build<br />
Theatre in Fredericton<br />
ST. JOHN—If Loid Beaverbrook, who has<br />
established a home in Fredericton, builds a<br />
theatre there, as rumored, speculators wonder<br />
if he will play J. Arthm- Rank product. Beaver<br />
and Rank are said to be financial warriors.<br />
Beaver now has two residential properties<br />
in Fredericton, and the grapevine, on<br />
the premise he can't use both for homes, links<br />
one with a theatre project. Beaver's offer<br />
of SIOO.OOO for a community rink was declined<br />
because he insisted on waiver of interest payments<br />
for all those placing money in the deal.<br />
He may continue with his original plan to<br />
build a rink wholly for the University of New<br />
Brimswick, of which he is chancellor.<br />
Library Stocks Films<br />
OTTAWA—The Ottawa public library has<br />
become the 164th institution of its kind in<br />
Canada to estabhsh a film library. It has a<br />
stock of 100 short subjects, for which there<br />
were 259 bookings during the first four weeks<br />
of operation. Films were secured from the<br />
National Film society and the National Film<br />
board.<br />
BOXOFTICE :<br />
PoUUcal Move Eliminates<br />
Saunders From Tax Fight<br />
George Stroud, Hamilton<br />
Showman, Is Stricken<br />
DUNDAS, ONT.—George E. Stroud, veteran<br />
Hamilton showman and former manager<br />
of the Palace died February 2 at his home<br />
here when stricken by a heart attack while<br />
listening to the radio. Stroud, retired last<br />
December as manager of the Palace, Hamilton's<br />
large motion picture house. He was<br />
69 years old.<br />
Well known throughout Canada in the<br />
stage and motion picture business, Stroud<br />
spent practically his entire lifetime in film<br />
work. His first job was managing the old<br />
Star I<br />
the Savoy i in Hamilton which was<br />
owned by his late father.<br />
A native of Hamilton. Stroud lived in that<br />
city and in Dundas all his life. He was active<br />
in the early 1900s in promoting vaudeville<br />
and stage entertainment in Dimdas. He<br />
was responsible for bringing in many a leading<br />
actor, actress and production to Hamilton.<br />
Stroud was manager of the Palace in Hamilton<br />
for 26 years at the time of his retirement.<br />
The veteran showTnan also was interested<br />
in sports. He was a life member of the<br />
Hamilton Gun club.<br />
Surviving are his wife, a daug^hter, Mrs.<br />
James Bellenie; and three sisters, Mrs. Ray<br />
Lehn, Mrs. J. Powers and Miss Edith Stroud,<br />
all of Hamilton.<br />
Promoter at Vancouver<br />
Shifts to Auditorium<br />
VANCOUVER—Hilker Attractions, promoter<br />
of stage shows and concerts here,<br />
which has been using the downtown Famous<br />
Players Strand and International Cinema<br />
the last few years, is staging most of its attractions<br />
in the Auditorium, near Stanley<br />
Park. Hilker said the move is a result of<br />
"exorbitant" rentals being charged by the<br />
uptown theatres. He said he can rent the<br />
Auditoriimi at 50 per cent the rental asked<br />
by the theatres. The 1,900-seat Auditoritmi<br />
has had a hectic career and is one of Vancouver's<br />
landmarks. It has changed hands<br />
many times in recent years and w-hen not<br />
in use for concerts, etc., is used as a roller<br />
rink. Big shows cannot play there because<br />
it lacks backstage facilities. Some Vancouverites<br />
do not like the change, and are writing<br />
to the newspapers complaining.<br />
Army Producing Three Films<br />
OTTAWA—Cost of the army film bureau<br />
dm-ing 1947, including pay and allowances for<br />
12 employes from April 1, 1947, to Jan. 31,<br />
1948, was S29,919.60. Defense Minister Brooke<br />
Claxton reported in reply to a question in the<br />
House of Commons. This cost covered the<br />
storage handling and distribution of some<br />
thousands of films for use in active and reserve<br />
imits as well as production. Claxton<br />
said three films are in process of production<br />
or planned, but he declined to give their<br />
names.<br />
14, 1948 K<br />
TORONTO—The demand of the Ontario<br />
Ass'n of Mayors and Reeves for a new amusement<br />
tax in the province, contained in a<br />
brief presented to the Ontario cabinet last<br />
week, became virtually leaderless through a<br />
political move in which Mayor R. H. Saimders<br />
of Toronto was appointed chairman of the<br />
Ontario hydroelectric power commission.<br />
Mayor Saunders, who will resign his seat in<br />
the city council, for two years has been promoting<br />
a campaign to restore amusement tax<br />
in Ontario, with a slice to be earmarked for<br />
the municipalities to pay for hospital and relief<br />
costs. When the brief was presented<br />
to the government. Saimders had been<br />
appointed to hydroelectric job by Premier<br />
George A. Drew, who told the deputation<br />
that the whole question of taxation<br />
would be reviewed by a provincial legislative<br />
committee. That was as far as the subject<br />
was reached at the cabinet interview,<br />
thus giving hope to the theatre interests that<br />
an Ontario amusement tax might be shelved.<br />
There has been no such tax in Ontario for<br />
a decade.<br />
Meanwhile, the provincial government has<br />
been receiving protests against the proposed<br />
levy- One resolution came from the United<br />
Auto Workers union, with a membership of<br />
more than 50,000 in Ontario, and it read in<br />
part: "It is our conviction that the introduction<br />
of a municipal hospital tax on theatre<br />
admissions as proposed by some municipalities,<br />
particularly Toronto, would be,<br />
in itself, ill-advised but, more important,<br />
might lead to further taxation of this natm-e.<br />
We feel it is a nuisance tax and such<br />
taxes fall inequitably on different sections<br />
of the community, particularly on the working<br />
man who is least able to pay the tax."<br />
Meanwhile, the word in Ottawa is<br />
that the<br />
federal government will drop its 20 per cent<br />
war tax on theatre grosses with the bringing<br />
down of the budget before the close of the<br />
fiscal year March 31. The annoimcement<br />
would be made before parliament by Finance<br />
Minister D. C. Abbott w'hen the step is taken.<br />
NFB Expenditures in '47<br />
Totaled $3,114,838<br />
OTTAWA—According to the annual report<br />
of the National Film board, tabled in the<br />
Commons, shows that all except $4,662 had<br />
been spent of the parliamentary- appropriation<br />
last year of $2,290,148. The board also<br />
received and spent a further $829,352 for<br />
contract work with federal and provincial<br />
governments and other persons, making a<br />
total expenditure in the year of $3,114,838<br />
The revenue from theatres and the sale of<br />
prints totaled $67,133.<br />
The NFB report estimated that 70,000,000<br />
persons in other coimtries saw its films during<br />
the period, the attendance at performances<br />
in the NFB riu-al circuits was 2,760,000<br />
and, in addition, the NFB releases had been<br />
seen at many Canadian theatres whose combined<br />
patronage was not listed.<br />
At the same time, the report of the Canadian<br />
Broadcasting Corp. for the fiscal period<br />
showed a deficit of $27,261, the revenue from<br />
all sources being given as $5,803,028.
. . lATSE<br />
. . Since<br />
. .<br />
VANCOUVER<br />
Tack M. Warner, son of the vice-prssident of<br />
^ Warner Bros, was here on a tour he is<br />
making to study distribution methods in Canada<br />
... A fire panic was averted at the State<br />
Theatre by an alert doorman, Arnold Morrow,<br />
200 patrons were watching a French<br />
fUm, "The Well-Digger's Daughter," when a<br />
fire broke out in the basement. There was<br />
more smoke than flames and the house was<br />
cleared within a few minutes, using all exits.<br />
The damage was slight.<br />
Completion of a S60,000 improvement program<br />
is in its final stages at the Capitol,<br />
Pi-ince Rupert, by the Famous Players circuit.<br />
A new $10,000 maquee. extending the<br />
full<br />
frontage of the building with neon lighting,<br />
750 new seats and a new ventilation system<br />
are included. The FPC Capitol is the<br />
only theatre in the rorthern British Columbia<br />
town. Harry Black is the manager.<br />
The Phillit circuit in western Canada has<br />
acquired the new Roxy at Grand Forks, B. C.<br />
from Peter Abrosimoff, who opened it seven<br />
months ago and ran it in comjpetition with<br />
the Gem, owned by Phillit. The two houses<br />
have a combined seating capacity of 750. The<br />
population is 1,300. The circuit wiU close the<br />
Gem eventually . . . The National Film Board<br />
sports reel, "Champions in the Making," which<br />
features Barbara Arm Scott of Ottawa, new<br />
Olympic ice skating champion, was screened<br />
here. Columbia will release it.<br />
Filmrow visitors were Owen Bird, Goldin;<br />
Kelly Hayter, Rex Salmon, Armstrong: Paul<br />
Gauthier, Quesnel; Harry Phillit, Wimiipeg;<br />
Paul Harmond, Squamish; Myron McLeod<br />
Canadian Pictm-e Pioneer from Powell River.<br />
All Combined business on Filmi-ow with a<br />
visit to the Picture Pioneers Movie baU Februai-y<br />
3 . . . Howard Boothe, Odeon's British<br />
Columbia district manager, was back at his<br />
desk after a month's holiday in Hollywood<br />
and points south of the border.<br />
It is in the heart of the business section.<br />
Odeon has no theatre on the main stem, but<br />
FPC controls the Columbia, two blocks away.<br />
Hymie Singer of the State here also is intei'-<br />
ested in the theatre as a spot to play his<br />
foreign picture policy in conjunction with his<br />
State and his Rio at<br />
Victoria.<br />
One of British Columbia's leading exhibitors<br />
came up with some good advice to the theatremen<br />
who are ti-ying to squeeze the public<br />
with advanced ticket prices: "Don't oversell<br />
bad product. Take the lo.ss and give the customers<br />
a break, and rebuild good feeling with<br />
the ticket buyers, and keep your patrons<br />
coming and satisfied."<br />
Dick McCartney, who sold his two New<br />
Westminster theatres to the Odeon circuit,<br />
is now operating the Show Boat bath house<br />
in downtown Vancouver. His partner. Bob<br />
Millman, formerly was with Paramount on<br />
the local Filmrow . Local F71 of<br />
front office employes has elected these officers:<br />
President and business agent. Bill Grant<br />
of RKO: vice-president. Max Sheine, Eagle<br />
Lion: secretary-treasurer, Vi 'yates of Empire-Universal:<br />
executive committee, Delia<br />
Garland, RKO, and Douglas White of Warner<br />
Bros. No agreement has been signed with<br />
distributors to date.<br />
One of the local film boys said some of the<br />
theatres who have installed cry rooms for<br />
mothers with children are now being used<br />
by the exhibitors when business is bad, and<br />
it's always bad when the film hounds get<br />
around.<br />
The National Film board was recently<br />
allowed to enter the once forbidden area of<br />
the Chalk river atomic research center to<br />
film a short subject on the project, Ciiarles<br />
Marshall, local NFB supervisor, reported.<br />
OTTAWA<br />
T Earl Lawson, president of Odeon Theatres<br />
of Canada, and Mrs. Lawson have been enjoying<br />
a winter holiday at the Seigniory club,<br />
Montbello, Que., after which they are to visit<br />
their son-in-law and daughter, Mr. and Mrs.<br />
Donald Baptist, in Ottawa . . . The birth of<br />
the sixth child to John Farrow, Paramount<br />
director, and Maureen O'Sullivan in Hollywood<br />
rated special mention in the Evening<br />
Citizen here where Farrow served as an officer<br />
in the Canadian navy during the war.<br />
Dr. Victor Nef, Swiss minister to Canada,<br />
and officials of the Swiss legation as well as<br />
officers of Ottawa's Minto Skating club attended<br />
a special screening of the National<br />
Film Board's "Champions in the Making"<br />
which features Barbara Ann Scott of the<br />
Minto club, the new Olympic figure-skating<br />
champion.<br />
A television test film in which President<br />
J. J. Fitzgibbons of Famous Players Canadian<br />
Corp. makes a special appearance has<br />
aroused considerable interest among local<br />
theatre men. The pictm-e was made in New<br />
York when Fitzgibbons attended a demonstration<br />
of televised broadcasting for ultimate<br />
use in theatres.<br />
Projectionists Local 348 presented Bill<br />
Oswald, retiring inspector of theatres for A deputation of local theatre managers, of<br />
British Columbia, a life membership card at a which Domi B. Stapleton, owner of the Centre,<br />
dinner given in his honor the<br />
was spokesman, waited on Mayor Stan<br />
.<br />
death of Frank Kerr of the Edison Theatre at Lewis to protest against the reintroduction of<br />
New Westminster recently, it is reported that an amusement tax in Ontario to be shared<br />
both Famous Players and Odeon are making<br />
by the province and municipalities under a<br />
plan proposed by Mayor R. H. Saunders of<br />
offers to the Kerr estate for the<br />
Edison.<br />
Toronto. Subsequently, when the mayors met<br />
at Toronto, Ottawa's civic head took a stand<br />
against the renewal of the tax which had<br />
been abolished ten<br />
years ago.<br />
The construction of a suburban theatre in<br />
the south side by A. Wolfe has reached the<br />
roof stage . . . Irving Herman, publicist for<br />
International Film Distributors, was here for<br />
a screening of "T-Men" at the Elgin for<br />
representatives of the RCMP, the Ontario<br />
provincial police force and the Ottawa police<br />
department and government officials. -iT<br />
The celebrated Leslie Bell singers of Toronto<br />
appeared before the cameras of the<br />
National Film board here for a choral picture.<br />
They also sang for 13 recordings which<br />
will be broadcast in the States under Canadian<br />
government sponsorship.<br />
Into "Wonderful Race'<br />
Penny Edwards has been inked for the romantic<br />
lead opposite Donald O'Connor in<br />
"The Wonderful Race at Rimrock," to be released<br />
by Universal.<br />
TORONTO<br />
Qn top of the departure of Nat Bresver,<br />
manager of the Belsize, to Brandon, Man.,<br />
where he has acquired the Oak, a former<br />
Odeon unit, comes the report of the resignation<br />
of Ralph Wilson as manager of the<br />
Circle to take up residence in Detroit . . .<br />
Norman AUin, formerly at the Odeon office<br />
here, has joined Cooperative Theatres of Ohio<br />
at<br />
Cleveland.<br />
Sam Kaplan of Kaplan & Sprachman,<br />
theatre architects, has returned from an inspection<br />
of Famous Players theatre developments<br />
in the maritime provinces . . . Paramount<br />
Film Service is handling the physical<br />
distribution without rental charge of the<br />
United Nations' pictui-e, "Hungry Minds," now<br />
being shown in Canadian theatres in conjunction<br />
with the appeal for funds for the<br />
relief of Europe's children ... An armed<br />
bandit victimized the Embassy, Yonge Street,<br />
forcing the cashier. Daphne Major, to hand<br />
over the available cash. Manager Phillip<br />
Sidney reported the loss of $87 after a checkup.<br />
The robber got away.<br />
Odeon's Capitol at Brampton will be called<br />
the Odeon after it opens following extensive<br />
alterations, and the circuit's brand new<br />
house in the same town will be the Roxy .<br />
Something has been added to the International<br />
Cinema by Manager Yvonne Taylor in<br />
the booking of the Paramomit News days and<br />
date with the downtown first run theatres.<br />
The theatre did not previously have a news<br />
weekly.<br />
R. B. Flaherty of the Strand at Beaverton<br />
has joined the Motion Picture Theatres Ass'n<br />
of Ontario . . . Hy Freedman of Los Angeles<br />
has been visiting friends in Toronto<br />
where he was proprietor of the Circle and<br />
other theatres ... A far north visitor was<br />
M. P. Dalseg, proprietor of the Mayfair at t<br />
Sioux Lookout, Ont.<br />
Walter Kennedy, general manager of<br />
Sovereign<br />
Film Distributors, observed the 36th<br />
anniversary of his happy marriage. Walter<br />
made his theatre start practically that many<br />
'<br />
years ago as the vocalist for illustrated songs<br />
:<br />
. . . Alf Perry of Empire-Universal has announced<br />
that a block of 16 films from France<br />
i<br />
has been secm-ed by his company for distribution<br />
in French-language sections of<br />
Canada.<br />
Cold and Rain Restrict<br />
Vancouver Theatre Trade<br />
VANCOUVER—<strong>Boxoffice</strong> gro.sses declined<br />
in downtown houses last week, largely a result<br />
of the unusually cold and rainy weather.<br />
"Green Dolphin Street" at the Capitol was<br />
the leader. Two houses with twin reissues<br />
also were above average. "Daisy Kenyon"<br />
was just fair and out after one week at tihe<br />
Orpheum.<br />
Capitol—Green Dolphin Street (MGM) Good<br />
Along International-Cmema—"Drums the<br />
Mohawk (20th-Fox); oi Zorro<br />
Maik<br />
(20th-Fox), 2nd wk Good]<br />
Orpheum—Daisy Kenyon (20ih-Fax) Fcnr<br />
Park cmd Plaza—The Brothers (EL Br.) Average<br />
Paradise—Dust Be My Destiny (WB). Marked<br />
Woman (WB), revivals Good '<br />
Stale—The Well-Digger's Daughter (Arlkino) Good<br />
Slrand—Always Together (WB); Escape Me<br />
Never (WB), moveover Moderate *<br />
Vogue—The Exile (U-1) Fair ig t^..<br />
104<br />
BOXOFFICE : : February 14, 1948
. . Paul<br />
. . There<br />
. . Hymie<br />
ST. JOHN<br />
r\f the 11 film exchanges here distributing<br />
through New Brunswick, Nova Scotia,<br />
Prince Edward Island and Newfoundland,<br />
there are four managers who hail from St.<br />
John: Gerry Hoyt, Monogram-Eagle Lion;<br />
Maurice Ellman, Alliance Films; Reg March,<br />
20th-Fox, and Sammy Kunitzky, United Artists.<br />
Of the others, Harry Cohen, RKO, is<br />
from Winnipeg, as are Mickey Komar, Warners,<br />
and Harry Simon, Columbia; Pat Hogan,<br />
Paramount, Newfoundland, and Abe Smith<br />
of MGM; Herb Mathers, Empire-Universal,<br />
and Jack Bellamy, International, are from<br />
Toronto.<br />
At the Popular, Grand Falls, N. F., newsound<br />
equipment has been installed, and the<br />
admission lifted a nickel by Pat Edwards,<br />
manager . . . It's been exceptionally cold and<br />
blustery this winter, but this can't be blamed<br />
on Charlie Frost, who made the jump from<br />
Sudbury, Ont., to manage the Halifax Armview.<br />
He's the fourth manager since it was<br />
opened last summer.<br />
Bob McCharles, who died recently at Sydney<br />
after being ill about a year, was a vaudeville<br />
entertainer for several years in Canadian<br />
and U.S. theatres. He was 46, unmarried,<br />
and is survived by his parents, six<br />
brothers, and three sisters, all at Sydney<br />
. . . Lieut. Col. Les Carey, who died recently<br />
at Sackville, was a partner of the late Allison<br />
Ayer in owning and operating the Imperial<br />
at Sackville.<br />
The Mayfair, St. John, is to be given a complete<br />
going-over in the spring . has<br />
been such an overdose of snow since pre-<br />
Christmas that theatre staffs have had to<br />
clear the snow from the roofs to prevent<br />
leaks into auditoriums, offices, projection<br />
rooms, etc., after melting under sun and rain.<br />
There has been far more than the usual<br />
volume of shoveling for theatre employes so<br />
far this winter.<br />
A theatre is being completed for Newfoundland<br />
Amusements, Ltd., in St. John's<br />
at St. James and Water streets. Extremely<br />
cold weather, plus frequent snowstorms, have<br />
held up construction work on this project and<br />
also on the Paramount theatres at St. John,<br />
N. B., and Halifax, N. S.. for Famous Players,<br />
and on the Vogue, Halifax, for Franklin<br />
& Herschorn.<br />
An uncommon way of financing the erection<br />
and equipping of a rink is being proposed<br />
at St. John's, N. F. The city council<br />
has arranged for a referendum for taxpayers<br />
to decide if the property tax will be raised<br />
2 per cent to provide the money for construction,<br />
etc. . . . The new Stadium rink<br />
has been opened at Grand Falls, N. F., for<br />
not only skating and hockey, but touring<br />
shows, fairs, etc. Pat Edwards, manager of<br />
the Popular Theatre, expects the rink attractions<br />
to provide formidable opposition<br />
for his theatre for a few months hut that<br />
the theatre will recover what it lost after<br />
the rink novelty wears off.<br />
Ouimel's'Trivision'<br />
Tryoul This Month<br />
MONTREAL — Ernest Ouimet, 70-year-old<br />
liquor store manager who introduced motion<br />
pictures in Canada, annovuices that he is<br />
satisfied with his experiments in threedimensional<br />
films and is ready fen- a test of<br />
his invention at a local studio later this<br />
month. Ouimet said the secret of his work<br />
is a new type reflector which can be installed<br />
in any camera.<br />
"There have been other claims to the discovery<br />
of three-dimensional photos," said<br />
Ouimet. who calls his invention "trivision."<br />
"Those I have seen are notching more than<br />
superimposed panes of glass on ordinary pictures."<br />
His experiments, he said, have eliminated<br />
the necessity for visual aids. He produced<br />
some still photos where the appearance of<br />
depth was unmistakable. One showed a<br />
woman some distance from a building she<br />
had left.<br />
Ouimet has been working on the project,<br />
in collaboration with Albert Brault, a mechanical<br />
designer, for several years. He said<br />
he operated the first regular motion picture<br />
house in Montreal in 1907. It was called the<br />
Ouimetoscope.<br />
is reported as successfully negotiating a<br />
second $2,500,000 loan.<br />
Currie & Jones, operators of coin machine<br />
arcades in St. John and Halifax, and distributors<br />
of pinballs, slots, bells, jukes, have<br />
become distributors of 16mm projection and<br />
sound equipment and films. The partners<br />
are Wilfred Currie, Halifax, and Jack Jones,<br />
St. John.<br />
CALGARY<br />
pirst to occupy office space in the newly constructed<br />
armex to the Film Exchange Bldg.<br />
is the Booth Film Service. A screening room<br />
for 16mm pictures is being finished in the<br />
basement and will be operated by John Booth.<br />
It will seat 60 people. W. H. B. Sharp still<br />
operates the 35mm screening room in the old<br />
building.<br />
Jay Lieberman, manager for Odeon in Edmonton,<br />
was here for the weekend booking.<br />
He reports the policy change at the 'Varscona,<br />
subm-ban house, from subsequent rmi to first<br />
run English film, has worked out well. It<br />
enabled the circuit to catch up with a backlog<br />
of product and is stimulating interest in<br />
the 500-seat house, he said. "Man in Grey,"<br />
which has appeared often in Calgary, will<br />
make its first appearance in the capital city<br />
next week. Another policy change that has<br />
paid off is the sneak preview. These shows<br />
are advertised without naming the feature.<br />
First program was "Body and Soul" and it<br />
drew a turnaway crowd.<br />
Frank Davis of Winnipeg passed through<br />
the city en route from Edmonton to his home<br />
town.<br />
VICTORIA<br />
plans are under way to form a private stock<br />
company in Chemainus to build a motion<br />
picture theatre at a cost of about $50,000.<br />
An option has been secured on property in the<br />
new business subdivision on the Island highway.<br />
Horace Elgie of Nanaimo presents motion<br />
pictures to Chemainus twice weekly, and<br />
seats are generally at a premium. Many residents<br />
have been urging consti-uction of a<br />
theatre for the last ten years.<br />
Manager Sheila Bcjay of the Rio made her<br />
ads for "That Brennan Girl" so spicy that<br />
after running them for three days local newspapers<br />
received so many complaints about the<br />
ad that advertising managers on both papers<br />
wrote Bejay, telling her it was against their<br />
policy to continue running the ad. They<br />
deleted the part they considered objectionable,<br />
but during the three days the ad ran<br />
Bejay doubled the amount of business she<br />
has done in tlu'ee days with any other picture.<br />
After the ad was cut, business dropped<br />
about one-third. The wording that was considered<br />
objectionable read: "I'm Ziggy Brennan!<br />
I wasn't born bad! But I became a<br />
woman of the streets! Why? I learned about<br />
love before I learned about life! After men<br />
kissed me, they hated me! There's a gnl<br />
like me in every town!" The picture was held.<br />
Manager John Robertson of the Capitol had<br />
a good run for two weeks with "Gone With<br />
the Wind." It was the third time he has<br />
played the picture . . . Manager Al Davidson<br />
of the Plaza ran five-column ads across the<br />
bottom of newspapers to exploit "The Man<br />
Within."<br />
The Rio will be closed for renovations during<br />
the latter part of April, but will be reopened<br />
in time for the tourist season. Manager<br />
Bejay reports. The policy will be the<br />
same. She recently returned from a vacation<br />
in Vancouver .<br />
Singer, owner of<br />
the Rio, is in New York on a business and<br />
pleasure<br />
trip.<br />
'October Man' to Premiere<br />
In Toronto on March 11<br />
TORONTO—Manager Howard Elliott of the<br />
Fairlawn is arranging the North American<br />
premiere March 11 of "October Man" imder<br />
the auspices of the young men's section of<br />
the Toronto Board of Ti-ade. Pi'oceeds of the<br />
first night are to be turned over to the Queen<br />
Elizabeth hospital, Toronto, and a charity in<br />
Great Britain. A British film star is expected<br />
to make a personal appearance.<br />
Variety Showing Pictures<br />
To Shutins in Toronto<br />
TORONTO—J. A. Ti-oyer of the Famous<br />
Players office, recently appointed chairman<br />
of the movies for shutins committee of the<br />
Variety Club, is busily engaged in providing<br />
special shows at institutions and private<br />
homes. Mobile 16mm equipment was donated<br />
to the club by Associated Screen News and<br />
films are placed at the disposal of the tent<br />
without charge.<br />
Archie Mason, veteran helmsman of the<br />
Springhill, N. S., Capitol, is running for reelection<br />
for mayor with opposition from one<br />
other contender . Nathanson reported<br />
as having taken majority control of<br />
Holt-Renfrew, big fur company . . . Odeon<br />
BOXOFTICE : : February 14, 1948<br />
Astronomer Called in<br />
Dr. Dinsmore Alter, an astronomer and<br />
meteorological expert, has been called in by<br />
Director Alfred Hitchcock as technical adviser<br />
on Transatlantic Pictures' "Rope," being<br />
produced for Warners.<br />
Purchases "Katje'<br />
Helga Noray's new novel, "Katie Called<br />
Katje," has been purchased by Pioducer William<br />
A. Bacher as the first film on his independent<br />
production slate.<br />
105
. . Ameen<br />
. Peter<br />
. . . After<br />
. . Eugene<br />
Severe Winler Hard MONTREAL Vancouver Pioneers<br />
On Theatre Grosses<br />
ST. JOHN—An overdose of snow and cold<br />
in the maritime provinces this winter not only<br />
has dented theatre grosses but has also added<br />
greatly to the cost of operation.<br />
With the cold so severe, consumption of coal<br />
and oU for heating has soared, and prices on<br />
these items are extremely high. With the<br />
grant of another wage boost in the coal fields,<br />
the price of this fuel is expected to go still<br />
higher.<br />
Costs of snow removal also have been great<br />
this winter. At many theatres, snow and high<br />
winds have damaged marquees, lights, signs<br />
and windows.<br />
Soviet Friendship Group<br />
Asks 'Iron Curtain' Ban<br />
WINOTPEG—Boycott of "The Iron Curtain,"<br />
on the ground that it will make<br />
Canada's diplomatic relations with Russia<br />
more difficult, has been urged by the Winnipeg<br />
Council for Canadian-Soviet Friendship<br />
in a letter circulated to local service clubs,<br />
women's organizations and other groups.<br />
The letter, which carries the names of L.<br />
St. G. Stubbs, chairman of the council, and<br />
Margaret Gilchrist, secretary, points out that<br />
20th-Fox, producer, based "The Iron Ciu-tain"<br />
on the memoirs of Igor Gouzenko as printed<br />
in the Cosmopolitan magazine.<br />
The letter states: "The department of<br />
justice facUitated the sale of the memoirs<br />
and film rights. The government made it<br />
possible for the producer to film in Ottawa<br />
background scenes designed to give the film<br />
an air of authenticity.<br />
"In making this film, 20th-Fox is exploiting<br />
a delicate Canadian domestic situation<br />
in a way that will make our diplomatic relations<br />
with the U.S.S.R. more difficult. The<br />
film as planned undoubtedly will stir up<br />
more anti-Russian feeling at a time when<br />
calmness and sanity are most needed."<br />
The letter makes two suggestions. It urges<br />
organizations to write to the prime minister,<br />
members of parliament and newspapers stating<br />
their disapproval of the government's action<br />
and asking that the film be banned in<br />
Canada. It urges boycott of the picture if it<br />
is shown in Winnipeg houses.<br />
High Grosses Continue<br />
At Calgary Theatres<br />
CALGARY—Continued mild weather and<br />
good programs kept midwinter business well<br />
up on average last week. Best grosser was<br />
"Road to Rio." Capacity houses nightly indicated<br />
a holdover. "Hungry Hill," from Eagle<br />
Lion, drew the gTowing number of fans<br />
admiring the more meaty English dramas.<br />
Subsequents and suburbans are all getting<br />
a good share of business.<br />
Capitol—Road to Rio (Para)<br />
Grand—Hungry Hill (EL)<br />
Palace Pacific Adventure (Para);<br />
File 13G5 (NFB)<br />
-Excelle<br />
Purchase 'Stars in My Crown'<br />
"Stars in My Crown," a novel by Joe David<br />
Brown, has been purchased and scheduled for<br />
William Wright's production slate. The story<br />
deals with a preacher in a Tennessee town<br />
and will be produced for Metro.<br />
A second Ned Depinet drive sales meeting<br />
"' was held here Tuesday with Charles<br />
Boasberg and Charles Peppercorn. New York;<br />
Leo Devanev, Canadian general manager, Toronto,<br />
and Montreal and St. John, New<br />
Brunswick sales staffs present .<br />
Lightstone, Canadian general manager of<br />
Paramount, Toronto, was a visitor.<br />
. .<br />
Gordon<br />
Harry A. Kaufman, eastern division manager<br />
of Cai-dinal FUms. has engaged Teddy<br />
Atkinson, formerly with RKO. as salesman<br />
Lawand, booker at Confederation<br />
Amusement, is the father of a baby girl,<br />
while BiU Tabah, general manager, became<br />
parent of a baby boy.<br />
Sick were Gerry Chemoff, manager of International<br />
Films; Wilma Pope, secretary to<br />
Mel Johnston, director of advertising for<br />
LTnited Amusement Corp.. and BiU Trow,<br />
president of Montreal Poster exchange.<br />
Exhibitors in town: Mel Lodge, ovmer of<br />
the Myra, Richmond, Que.; E. St. Pierre of<br />
the La San-e, near Chicoutimi; A. Gilbert<br />
of the Cartier, Chicoutimi; Georges Champagne,<br />
owner of the Roxy, Cartier and Auditorium<br />
there, and Dick Allaire of the Victoria,<br />
"Victoriaville.<br />
George Heiber, Montreal district manager<br />
of United Ai'tists, has returned from St. John<br />
Lambert, Alliance Films salesman,<br />
was on a selling trip in the eastern townships<br />
. . . Johmiy Bastien has replaced Teddy<br />
Atkinson as booker at RKO, and Noi-man<br />
Ragesky, formerly of Toronto, has been engaged<br />
as assistant booker.<br />
There's a rumor that the mayor of Farnham<br />
will build a theatre there . . . Charles<br />
Magnan, who operates the Malartic in the<br />
northern Quebec town of that name, is in<br />
Victoriaville supervising erection of his new<br />
theatre there, of which the outside is already<br />
completed and work is going on in the in-<br />
terior. The theatre is expected to open in<br />
May . 'Venne, manager of the<br />
is<br />
Avalon, Longueuil. visited his son wtio<br />
. .<br />
assistant booker at Eagle Lion Eddy<br />
Sohrider, salesman at Monogram-Eagle Lion,<br />
has resigned.<br />
Arrangements have been completed by<br />
MGM here for the distribution of some outstanding<br />
French - language - dubbed productions<br />
for the 1948 season. Among them ai-e<br />
"The Sin of Madelon Claudet," "Balalaika,"<br />
"Madame X," "Tarzan Finds a Son." "Bathing<br />
Beauty" and "They Met in Bombay." The<br />
management reports that the recently released<br />
MGM-dubbed pictures, such as "Marie<br />
Antoinette," "The Great Waltz," "San Francisco,"<br />
"Mutiny on the Bounty" and "Gaslight,"<br />
are doing exceptional business<br />
throughout the province.<br />
"Gone With the Wind," which recently concluded<br />
its third six-week visit to Montreal at<br />
Loew's, is now playing tliroughout the province.<br />
On the third Montreal visit, the management<br />
reports, it played to more people<br />
than on the original showing. At Huntingdon,<br />
population 1,952, it played for three days<br />
to an attendance of 1,306.<br />
Jeanne Paquin, manager of Hanson 16mm,<br />
is back at her desk after being ill thi'ee weeks<br />
playing five weeks at the Snowdon,<br />
Allied Artists' picture, "It Happened on Fifth<br />
Avenue," was transferred to the Strand for a<br />
second week.<br />
Produce Gala Ball<br />
VANCOUVER — Approximately 1,200 attended<br />
the first annual Movie ball here Tuesday<br />
night last week, produced by the western<br />
branch of the Canadian Motion Picture<br />
Pioneers with the cooperation of the entire<br />
industry here.<br />
The ball, described as a "live extravaganza<br />
to end all ail extravaganzas," was given in<br />
benefit of the Pioneers' benevolent fund in<br />
Hotel Vancouver.<br />
Heading the entertainers was wise-cracking<br />
Jack Paar of radio and motion pictures,<br />
supplemented by Barney Potts and his Keystone<br />
Cops, Ivy Anderson and the Deep River<br />
Boys and others. Ricky Hislop's Nabob orchestra<br />
provided the music.<br />
The honor of being the oldest Pioneer<br />
present went to Johnny Schuberg, 73, who<br />
lives in West Vancouver. He started in the<br />
show business in 1898. He owned the Province<br />
in Winnipeg and was with the Strand<br />
here before Famous Players Canadian took<br />
FORT WILLIAM<br />
/^eorge McComber, partner and manager<br />
of the Lyceum here, a Famous Players<br />
house, died recently. He managed the Capitol<br />
in Calgary a number of years ago and<br />
served as an alderman in Port Arthur for<br />
over eight years . . . Miss M. Kaucher, cashier<br />
of the Capitol, has resigned after having<br />
served for over three years.<br />
At a meeting of Lakehead Motion Picture<br />
Exhibitors Ass'n January 28 in the Royal<br />
Edward hotel, C. Dilley, manager of the<br />
Colonial, was elected president; N. Novak,<br />
manager of the Royal, Fort William, vicepresident,<br />
and L. Palmer of the Lyceum,<br />
Port Arthur, secretary-treasurer.<br />
Nine FPC employes journeyed to Winnipeg<br />
for the annual 25-Year club dinner. The<br />
newest member of the club at the Lakehead<br />
was C. Dilley, who was presented a gold<br />
watch and a 25-year lapel pin.<br />
'^ ^uA Ifou'd 2t4d<br />
Running Classified Ads<br />
in BOXOFFICE!"<br />
106<br />
BOXOFFICE :: February 14, 1948
BOXOFFICE BAROMETER • EXHIBITOR HAS HIS SAY<br />
FEATURE CHART • REVIEW DIGEST • SHORTS CHART<br />
SHORTS REVIEWS • FEATURE REVIEWS • EXPLOITIPS
. . The<br />
EXHIBITOR HA> nid >AT<br />
PICTURES<br />
Just as the Barometer page shows first run reports on current pictures, this<br />
department is devoted for the most part to reports on subsequent runs, made by<br />
exhibitors themselves. A one-star contributor is new, two stars mean the exhibitor<br />
has been writing in for six months or longer, aiid a three-star contributor<br />
is a regular of one year or more, who receives a token of our appreciation. All<br />
exhibitors welcome.<br />
COLUMBIA<br />
METRO-GOLDWYN-MAYER<br />
Corpse Came C.O.D., The (Col)—George Boys' Ranch (MGM)—Jackie "Butch" Jenkins,<br />
Skippy Homeier, Dorothy Patrick. This is<br />
Brent, Joan Blondell, Adele Jergens. This<br />
seems to please the Sunday patrons. Played a natural for the small town patrons and they<br />
Sunday.—James C. Balkcom jr.. Gray Theat^re^, really went for it. We filled the place on a<br />
*<br />
Gray, Ga. Small town patronage. * * Saturday matinee and made good profits during<br />
its running. "Butch" Jenkins was the main<br />
Guill ol Janet Ames, The (Col)—Rosalind attraction and he easily satisfied the people.<br />
Russell, Melvyn Douglas, Sid Caesar. This If you want to fill your theatre, be sure to<br />
gave us our poorest Sun., Mon. in many book it. Played Fri., Sat. Weather: Fine.—<br />
months. Columbia rated this iar too high so George MacKenzie, York Theatre, Hantsport,<br />
1 lost plenty on it. It did not please the few N. S. Small town patronage.<br />
that did come out to see it. Played Sun., Mon.<br />
Weather: Cold and fair.—Arthur E. Phifield, Cynthia (MGM)—Elizabeth Taylor, George<br />
Park Theatre, South Berwick, Me. Small town Murphy, Mary Astor. This was very much<br />
patronage.<br />
a disappointment—really expected something<br />
good but as pictures rate in entertainment<br />
Her Husband's Affairs (Col)—Lucille Ball, value, this will do well to make average. No<br />
Franchot Tone, Edward Everett Horton. This drawing power, either. Played Wed., Thurs.<br />
is comedy but good all the way. There are Weather: Cool.—Rahl and Hanson, California<br />
some hair-raising scenes in this picture that Theatre, Kerman, Calif. Small town and rural<br />
everyone enjoyed. Our business was off a patronage.<br />
little but the trailer was late and the weather<br />
was "agin" us. Played Sun., Mon. Weather: Merton of the Movies (MGM)—Red Skelton,<br />
Rough.—A. D. Laurence, Apex Theatre, Tioga, Virginia O'Brien, Gloria Grahome. A fair<br />
Tex. Rural and small town patronage. * * show but not up to Red Skelton's standard.<br />
Just about everyone enjoyed it. Only average<br />
Johnny O'Clock (Col)—Dick Powell, Evelyn business. Played Wed., Thurs. Weather: Fair.<br />
Keyes, Lee J. Cobb. They did go for this —A. L. Burke jr., Venita Theatre, Herculaneum,<br />
picture, but not popular with us. Played Mon., Mo. Small town patronage. * *<br />
Tues. Weather. Icy, sleet.—Harland Rankin,<br />
Beau Theatre, Belle River, Ont. Small town My Brother Talks to Horses (MGM)—"Butch"<br />
patronage.<br />
Jenkins," Peter Lawford, Beverly Tyler. Butch<br />
Jenkins is really taking hold here. His acting<br />
in this picture was very good and pleased<br />
UJolson Story, The (Col)—Larry Parks, Evelyn<br />
Keyes, William Demarest. Comments were everyone. Played Saturday. Weather: Clear<br />
favorable. We played it too soon after other and cold.— J. E. Rougeau, Club Theatre, Seven<br />
situations.—Joe Stallman, Wyo-Lin Theatre, Sisters Falls, Man. Small town and rural patronage.<br />
Lingle, Wyo. Small town and rural patronage.<br />
* * *<br />
•<br />
.<br />
Romance of Rosy Ridge, The (MGM)—Van<br />
Life With Blondie (Col)—Penny Singleton, Johnson, Thomas Mitchell, Janet Leigh. I<br />
Arthur Lake, Larry Simms. Our first Blondie played it a little late, due to no fault of ours<br />
and it certainly let us down! Too sillyl They'll and as a result didn't do so well as we might<br />
have to be better than this one. Doubled with have. The show is well made and will go if<br />
"Landrush (Col). Average attendance. Played given a half-way break. Played Fri., Sat.<br />
Saturday. Weather: Cold —J. E. Rougeau, Club Weather: Okay.—D. W. Trisko, Ritz Theatre,<br />
Theatre. Seven Sisters Falls, Man. Small town<br />
and rural patronage. * * * Jerome, Ariz. Mining patronage. * *<br />
Sea of Grass. The (MGM)—Spencer Tracy,<br />
Mr. District Attorney (Col)—Dennis O'Keefe, Katharine Hepburn, Robert Walker. This is a<br />
Adolphe Menjou, Marguerite Chapman. This well made picture anid everyone enjoyed it<br />
is a good picture with lots of action and but it is too long. Played Sun., Mon. Weather:<br />
should be double billed. Our business was Fair.—James E. Davis, Rialto Theatre, Bennington,<br />
Okla. Rural and small town patronage. * *<br />
bad due to bad roads. Played Thurs., Fri.,<br />
Sat. Weather: Rain and sleet.—Harland<br />
Rankin, Joy Theatre, Bothwell, Ont. Small Sea of Grass (MGM)—Spencer Tracy, Katharine<br />
Hepburn, Robert Walker. This is a good<br />
town patronage. * * *<br />
story to begin with, and a good cast, though<br />
EAGLE UON<br />
somewhat of a tear-jerker, it appealed to the<br />
men as well as the ladies. It showed up pretty<br />
Heartaches (EL)—Sheila Ryan, Edward Norris.<br />
Chill Wills. The sourest lemon ever shown<br />
on our screen. Hall of 'em walked out, and<br />
to those that remained, I gave rain checks.<br />
This stinker hurts yours and my Widely Separated Spots<br />
future business.<br />
Business is bad enough, and such pictures<br />
don't build up—they tear down. Played Tell Business Trends<br />
Wednesday. Weather: Good.—Ben Brinck, "gUSINESS here hasn't exactly slumped<br />
West Point Theatre, West Point, Iowa. Rural<br />
but my gross for the year will be 15_<br />
patronage. * *<br />
per cent under last year, in spite of the"<br />
fact I boosted admissions nearly 10 per<br />
Law of the Lash (ED—Al "Lash" La Rue,<br />
cent. In general people have felt the<br />
Al "Fuzzy" St. John, Mary Scott. This is a squeeze of the rapidly mounting cost of<br />
good western that we doubled to satisfaction.<br />
living."—Lloyd Lafond, Rimrock Theatre,<br />
—Harland Rankin, Plaza Theatre, Tilbury, Ont.<br />
Winnette, Mont. Small town and rural<br />
Small town patronage. * * *<br />
patronage.<br />
Untamed Fury (EL)—Mikel Conrad, Gaylord<br />
Pendleton, Mary Conwell. A good now than it has ever been. Business in the<br />
"Our theatre business is worse right<br />
picture<br />
for action towns like this but<br />
community, in general, is<br />
nothing<br />
at a very low<br />
extra. We booked it with a western<br />
ebb.<br />
and<br />
There just isn't any."—Marcella<br />
it<br />
got by all right. Business is off here.<br />
Smith, Vinton Theatre, McArthur, Ohio.<br />
This<br />
should have done better on this time. Played "Business is off some here—both theatre<br />
Fri., Sat. Weather: Cold.— Rahl and Hanson, and general."—L. Brazil jr.. New Theatre,<br />
Bearden, Ark.<br />
California Theatre, Kerman, Calif. Small<br />
town and rural patronage. * "<br />
His Section Beginning<br />
To Feel the Pinch<br />
"TN answ-er to your request on<br />
here at the theatre and in general, it<br />
is poor all over. Jeffers is set in the middle<br />
of the richest farm lands, except the<br />
Red River Valley of the north. My business<br />
is down because of the seasonal drop.<br />
The rest of the places in town are doing<br />
mostly a credit business due to a queer<br />
circumstance. We had a good small grain<br />
crop and the best corn in seven years.<br />
The grain is aU in but is not being sold.<br />
The farmers are holding for higher prices.<br />
In some instances they are borrowing<br />
from the bank on future sales. This<br />
means they expect to pay back plus interest<br />
and clear much more than they<br />
can today. This is the feeling throughout<br />
this community. Many places have<br />
thousands of dollars tied up in stock and<br />
credits, and are beginning to feel the<br />
pinch."—E. J. Petersen, Cozy Theatre,<br />
Jeffers, Minn.<br />
well at the boxoffice. Play it, if you haven't.<br />
Played Tues., Wed. Weather: Fair.—Jim Mote,<br />
Gem Theatre, Sterling, Okla. Rural and small<br />
*<br />
town patronage.<br />
MONOGRAM<br />
Black Gold (AA-Mono) — Anthony Quinn,<br />
Katherine DeMille, Elyse Knox. One of the<br />
better films of the year. Superb acting by<br />
Anthony Quinn. A man stopped by my office<br />
that night to tell me he thought one of the<br />
it<br />
best pictures he'd ever seen—even better<br />
than "The Yearling." He thought the death<br />
scene ol Anthony Quinn was an outstanding<br />
performance next day this same man<br />
who raved over the death scene of Anthony<br />
Quinn died from a heart attack. Played Mon.,<br />
Tues.—James C. Balkcom jr.. Gray Theatre,<br />
Gray, Ga. Small town patronage. * * *<br />
PARAMOUNT<br />
California (Para) — Ray Milland, Barbara<br />
Stanwyck, Barry Fitzgerald. Wonderful! A<br />
natural in every way. Although many had<br />
seen it twice and didn't come, we still gave<br />
the ones that did see it a real treat. The<br />
"Made-in-the-USA" short by Paramount is the<br />
best advance advertising on future product<br />
1 have ever seen. I believe it should be run<br />
every couple of months—it's great. Played<br />
Sat., Sun. Weather: Blizzard and snow—cold.<br />
W. H. Swan, Auditorium Theatre, Roscoe, S. D.<br />
Rural patronage. * * *<br />
Easy Come, Easy Go (Para)—Barry Fitzgerald,<br />
Diana Lynn, Sonny Tufts. This picture<br />
is okay—business below average. These<br />
names evidently mean very little here. We<br />
paid more than this was worth to us. Played<br />
Sunday. Weather: Cool.—Rahl and Hanson,<br />
California Theatre, Kerman, Calif. Small<br />
town and rural patronage. * *<br />
North of the Rio Grande (Para)—Reissue.<br />
William Boyd, George Hayes. Although a reissue,<br />
it seemed to still satisfy our two-fisted<br />
gun-lovers. Played Fri., Sat., Sun. Weather: j<br />
Cold.—Harland Rankin, Plaza Theatre, Tilbury, 3<br />
Ont. General patronage. » * * j<br />
Trouble With Women, The (Para)—Ray Milland,<br />
Teresa Wright, Brian Donlevy. Just another<br />
picture on the "sorta-silly" side that<br />
will get by. Business below par. Played Sun.,<br />
Mon. Weather: Good.—Terry Axley, New_<br />
Theatre, England, Ark. Rural and small town'<br />
patronage. * * *<br />
Two Years Before the Mast (Para)—Alan<br />
Ladd, Brian Donlevy, William Bendix. We<br />
played this in several of our houses because<br />
it is good but it didn't take. Played Mon.,<br />
Tues.—Harland Rankin, Erie Theatre, Wheatley,<br />
Ont. Small town patronage. * * *<br />
Crossfire (RKO)—Robert<br />
Mitchum, Gloria Grahame.<br />
show and Robert<br />
BOXOFFICE BookinGuide :<br />
RKO RADIO<br />
Young, Robert<br />
This is a good<br />
Young cai still go for my Jj<br />
""1
. issue,<br />
money. The cold wave kept business below<br />
average. Played Sun., Mon. Weather: Rainy<br />
and cold.—Terry Axley, New Theatre, England,<br />
Ark, Rural and small town patronage.<br />
yFormer's Daughter, The (RKO)—Loretta<br />
Young, Joseph Gotten, Ethel Barrymore. This<br />
is a swell show from start to finish. Don't<br />
pass this one up as it is tops all the way.<br />
We drew the best Sunday house since "The<br />
Jolson Story" last May and pleased 100 per<br />
cent. is All the cast superb, especially Miss<br />
Young. Played Sun., Mon. Weather; Fair and<br />
E. Phifield, cold.—Arthur Park Theatre, South<br />
Berwick, Me. Small town, patronage. * * *<br />
Honeymoon (RKO)—Shirley Temple Franchot<br />
Tone, Guy Madison. A very lovely picture<br />
but not a big picture. However, it's good<br />
entertainment and Shirley still pleases. Played<br />
Sat. Weather; ley roads. — Harland<br />
Fri.,<br />
Rankin, Plaza Theatre, Tilbury, Ont. Small<br />
town patronage.<br />
Lockef. The (RKO)—Laraine Day, Brian<br />
Aherne, Robert Mitchum. This was one of the<br />
best shows here for a long time aad all the<br />
people seemed to think so too. It kept the<br />
people guessing as to what was coming next.<br />
The acting was very good and the story lost<br />
none of its excitement all through the picture.<br />
If you want to please your patrons, play it,<br />
by all means. Played Wed., Thurs. Weather:<br />
Snowy.—George MacKenzie, York Theatre,<br />
*<br />
Hantsport, N. S. Small town patronage.<br />
Secret Life of Walter Mitly- The (RKO)—<br />
Danny Kaye, Virginia Mayo, Boris Karloff.<br />
This comedy went over big in this community.<br />
I used plenty oi ballyhoo before and<br />
during the run. Comments were all in favor<br />
of Danny Kaye in his dream scenes. Danny<br />
Kaye and Virginia Mayo ore favorites.—^L. C.<br />
Utrecht, Lake Theatre, Oak Pork, 111. Suburban<br />
patronage.<br />
Spiral Staircase, The (RKO)—Dorothy Mc-<br />
Guire, George Brent, Ethel Barrymore. This<br />
is good for those that like a murder mystery.<br />
No complaints. Could show it only one<br />
night on account of the hall not being available,<br />
so did not do much with it, but no fault<br />
of the picture. We've got to please 'em all,<br />
you know. Played Wednesday: Weather:<br />
Good.—W. H. Swan, Auditorium Theatre,<br />
S. D. Rural patronage. * » *<br />
Tarzan and the Huntress (RKO)—Johnny<br />
Weissmuller, Brenda Joyce, Johnny Sheffield.<br />
Double billed this to a satisfactory business,<br />
although we had a sleet storm. Played Wed.,<br />
Thurs. Weather: Bad.—Harland Rankin, Erie<br />
Theatre, Wheatley, Ont. Small town patronage.<br />
REPUBLIC<br />
Along the Oregon Trail (Rep)—Monte Hale,<br />
Adrian Booth, Clayton Moore. For an all color<br />
bill, this did better than the average. Doubled<br />
with "Thief of Bagdad" (FC), an excellent rebut<br />
my print on it was very poor and<br />
changed focus constantly and broke twice on<br />
the last reel, due to poor maintenance. Played<br />
Mon., Tues. Weather: Cold.—Rahl and Hanson,<br />
California Theatre, Kerman, Calif. Small<br />
town and rural patronage. * *<br />
Vigilantes of Boomtown (Rep)—Allan Lane,<br />
Bobby Blake, Martha Wentworth. The Red<br />
Business Fairly Good<br />
In Project Center<br />
"BUSINESS in Edgewood is fairly good<br />
considering the size of the town,<br />
wTiich has a postoffice, railroad station,<br />
three grocery stores, one furniture store,<br />
and, oh, yes, two beer joints—last but<br />
not least, the Edgewood Theatre. The<br />
main sotxrce of employment is in the<br />
army chemical<br />
as the Edgewood<br />
center,<br />
ArsenaL"—Arthur<br />
formerly known<br />
L.<br />
Goodman, Edgewood Government Project<br />
Theatre, Edgewood, Md.<br />
Rider series continues to please most patrons<br />
now. I like Allan Lane—he's always been<br />
tops with me. This is a very good western.<br />
Played Fri., Sat.—James C. Balkcom jr., Gray<br />
Theatre, Gray, Ga. Small town patronage,<br />
* * *<br />
20th CENTURY-FOX<br />
Crimson Key. The (20th-Fox)—Kent Taylor,<br />
Doris Dowling, Denni;; Hoey. Another mystery<br />
that didn't get by. Too many oi these have<br />
been bad the last year and the people are<br />
staying away in protest. Played Wednesday.<br />
Weather: Okay.—D. W. Trisko, Ritz Theatre,<br />
Jerome, Ariz. Mining patronage. * *<br />
Ghost and Mrs. Muir, The (20th-Fox)—Gene<br />
Tierney, Rex Harrison, George Sanders. Here<br />
is one of the most amusing pictures to date.<br />
The people really enjoyed this one, so if you<br />
want to delight your people, play it. It starts<br />
out a little weird but towards the middle it<br />
gets very funny. Fox producers are to be congratulated<br />
on their choice of actors and<br />
actresses for this fine film. Played Fri., Sat.<br />
Weather: Snowy.—George MacKenzie, York<br />
Theatre, Hantsport, N. S. Small town patronage.<br />
Homestretch (20th-Fox) — Cornel Wilde,<br />
Maureen O'Hara, Glenn Langan. Favorable<br />
comment. We showed it late, after neighboring<br />
situations. You'll be pleased with it.<br />
Played Sun., Mon. Weather: Fair.—Joe Stallman,<br />
Wyo-Lin Theatre, Lingle, Wyo. Small<br />
town and rural patronage. * * *<br />
Miracle on 34th Street (20th-Fox)—Maureen<br />
O'Hara, John Payne, Edmund Gwenn. Unquestionably<br />
one of the best pictures I have ever<br />
seen. Well produced, excellent acting, and<br />
outstandingly .different story. It's a shame to<br />
have poor attendance on a picture like this.<br />
Had No Holiday Rush<br />
In His Locality<br />
"YOU ask about business in this section<br />
... IVeU, show business is slow as<br />
it always is before Christmas. In fact I<br />
am going to close up entirely the Tuesday<br />
before Christmas and give my help and<br />
myself a night off.<br />
"Merchants report that there has been<br />
no Christmas rush, that shopping is slow<br />
and they don't need any extra help—that<br />
it costs people so much to live that they<br />
don't have any money left with which to<br />
buy Christmas presents."—E. M. Freiburger.<br />
Paramount Theatre, Dewey, Okla.<br />
but we had a checker and we are very happy<br />
that we did, as Fox would have never believed<br />
our report! Business was lousy. Played Wed.,<br />
Thurs. Weather: Cool.—Rahl and Hanson,<br />
California Theatre, Kerman Theatre, Kerman,<br />
Calif. Small town and rural patronage. * *<br />
Wake Up and Dream (20th-Fox)—John<br />
Payne, June Haver, Charlotte Greenwood.<br />
This is a good musical but they just don't<br />
go for them in this town. Played Thurs., Fri.<br />
Weather: Cold.—Harland Rankin, Joy Theatre,<br />
Bothwell, Ont. Small town patronage. * * *<br />
' UNITED ARTISTS<br />
Adventures of Don Coyote, The (UA)—Richard<br />
Martin, Frances Rafferty, Marc Cramer,<br />
This is so good that nearly everyone stayed<br />
for the second show. The Cinecolor is beautiful.<br />
Sound good, fighting good and plenty<br />
of it, plot good, music excellent—what else<br />
can you ask for, exhibitors? Book it, by all<br />
means. Played Wednesday. Weather: Cold<br />
—below zero,—W. H. Swan, Auditorium Theatre,<br />
Roscoe, S. D. Rural patronage. * * *<br />
Fun on a Weekend (UA)—Eddie Bracken,<br />
Priscilla Lane, Tom Conway. This is a good<br />
comedy that will please the entire family.<br />
Played Wed., Thurs.—James C. Balkcom jr.,<br />
Gray Theatre, Gray, Ga. Small town patronage.<br />
* * *<br />
Little Iodine (UA)— Jo Ann Marlowe, Hobart<br />
*<br />
His Mexican Patrons<br />
Like Classical Music<br />
I'VE ALWAYS LOVED YOU (Rep) —<br />
Philip Dom, Catherine McLeod, William<br />
Carter. If you have a place that goes for<br />
classical music, play this. Our patrons are<br />
70 per cent Mexican and really go for this<br />
type of show, so we got by with it okay.<br />
—D. W. Trisko, Ritz Theatre, Jerome,<br />
Ariz. Mining patronage. * *<br />
Cavanaugh, Irene Ryan. This comic strip<br />
character drew them in and they were not disappointed.<br />
Doubled with Hopalong Cassidy,<br />
the old ladies' Lochinvar. Played Fri., Sat.<br />
Weather; Fair and cold.—E. J. Petersen, Cozy<br />
Theatre, Jeffers, Minn. Rural and small town<br />
patronage. * *<br />
Macomber Affair, The (UA)—Gregory Peck,<br />
Joan Bennett, Robert Preston. I played this<br />
a little late and didn't do as well as we should<br />
have. Played Fri., Sat. Weather: Okay.—D.<br />
W. Trisko, Ritz Theatre, Jerome, Ariz. Mining<br />
patronage. * *<br />
New Orleans (UA)—Arturo de Cordova,<br />
Dorothy Patrick, Irene Rich. They didn't rave<br />
about this but it got us by okay. Played<br />
Thurs., Fri., Sat. Weather: Cold.—Harland<br />
Rankin, Joy Theatre, Bothwell, Ont. General<br />
patronage. • » »<br />
Stork Bites Man (UA)—Jackie Cooper, Gene<br />
Roberts, Sarah Selby. This is a screwball if<br />
there ever was one and I wouldn't recommend<br />
it for anything but a double feature or bargain<br />
night. Played Thurs., Fri., Sat. Weather:<br />
Good.—Terry Axley, New Theatre, England,<br />
Ark. Rural and small town patronage. * *<br />
Way to the Stars, The (UA)—Michael Redgrave,<br />
John Mills. This was one of the best<br />
English pictures played here but they ruined<br />
business by the trailer they put out. They<br />
didn't show the best parts of the picture on<br />
it. All they had was what the different newspapers<br />
thought about it and nobody bothers<br />
about that because all studios praise up their<br />
pictures. Played Wed., Thurs. Weather: Fair.<br />
—George MacKenzie, York Theatre, Hantsport,<br />
N. S. Small town<br />
*<br />
patronage.<br />
UNIVERSAL-INTERNATIONAL<br />
Dark Mirror (U-I)-Olivia de Havillcmd, Lew<br />
Ayres, Thomas Mitchell. A fine picture for<br />
large towns but too heavy to go over in my<br />
situation. It did only fair business and we<br />
paid a high rental for this one. Played Wed.,<br />
Thurs. Weather: Cold.—Arthur E. Phifield,<br />
Park Theatre, South Berwick, Me. Small town<br />
patronage.<br />
In Old California (U-D—Reissue. Richard<br />
Arlen, Andy Devine. This is a good reissue<br />
that did average business here. Old pictures<br />
of action and comedy are outdrawing the<br />
new ones and I find many of them more interesting<br />
myself. There is something to that<br />
rumor that Hollywood is slipping, and this is<br />
no time for them to sit down and rest on their<br />
laurels. Played Mon., Tues. Weather; Cold.—<br />
Rahl and Hanson, California Theatre, Kerman,<br />
Calif. Small town and rural patronage, * *<br />
WARNER BROS.<br />
Pursued (WB) — Robert 'Mitchum, Teresa<br />
Wright, Judith Anderson. This didn't takestarved<br />
to dealh on it. Fair picture. Played<br />
Mon., Tues., Wed. Weather: Cold.—Harland<br />
Rankin, Joy Theatre, Bothwell, Ont. General<br />
patronage.<br />
That Hagen Girl (WB)—Shirley Temple,<br />
Ronald Reagan, Dorothy Peterson. Shirley<br />
Temple is still the same sweet girl and attractive<br />
as ever. The story is typical of the<br />
results of gossip in small towns and it was<br />
well liked by the crowd.—Hobart H. Gates,<br />
Garlock Theatre, Custer, S. D. Small town patronage.<br />
BOXOrnCE BookinOuide :: Feb. 14, 1948
BOXOFFICE BookinGuide<br />
FEATURE CHART<br />
furnished<br />
by home office of distributor; checkup with local exchanges is recommeil I<br />
R jg review date. PG—is Picture Guide page number. Symbol U indicates BOXOFF j<br />
Blue Ribbon Award Winner. Symbol © indicates color photography.<br />
APRIL 12<br />
fio] (67) Comedy 80<br />
BLONDIE'S HOLIDAY<br />
I'enny Singleton<br />
Arthur Lake<br />
L.irry Simras<br />
li—Mar. 8—I'G-798<br />
APRIL 19<br />
(S:i) Iiraraa 836<br />
THE GUILT OF JANET<br />
AMES<br />
tiosiillnd Russell<br />
Melvyn Douglas<br />
Sid Caesar<br />
n—Mar. 8—PG-798<br />
APRIL 26<br />
IS2I Drama 834<br />
FRAMED<br />
Glenn Ford-Janis Carter<br />
R—M.ir. 8—PG-798<br />
^4] (55) Western 867<br />
LAW OF THE CANYON<br />
Starrett-Burnette<br />
MAY 3<br />
|T| (69) Drama 8<br />
FOR THE LOVE OF<br />
RUSTY<br />
Ted Donaldson<br />
Tom Powers<br />
Ann Doran<br />
R-^une 28—PG-834<br />
MAY 10<br />
MAY 17<br />
|15] (70) Mystery S<br />
BULLDOG DRUMMON<br />
AT BAY<br />
Ron Randell<br />
Anita Louise<br />
Pat O'Moore<br />
R—May 12—PG-818<br />
MAY 24<br />
MAY<br />
(72) Mystf<br />
l29|<br />
THE MILLER""<br />
Warner Barter<br />
Nancy Saunders "" 1<br />
It—June 28-<br />
g (54) Wes<br />
PRAIRIE RAIfl<br />
112] (61) Western '<br />
WEST TO GLORY<br />
It— May<br />
3—PG-8I0<br />
Ti^ (62) Mystery ;<br />
PHILO VANCE'S<br />
GAMBLE<br />
It—May :i— F(!-815<br />
Jamis Bniun-Sheila Rya<br />
R—May 12—PG-8ir<br />
^ (38-:!9) Westeri<br />
SIX BRONCO<br />
BUCKAROO REISSUES<br />
4 with Buster Crabhe<br />
and Fuzzy St. John<br />
2 ivlth Tex O'Brien a;<br />
Jim Neuill<br />
|lo] (55) Western 752<br />
BORDER FEUD<br />
.\1 "Lash" La Rue<br />
Al "Fuzzy' St. John<br />
R—May -24—PG-822<br />
Reissues<br />
§0] (93<br />
[21] (111) Drama 733 REPEAT PERI<br />
CORSICAN BROTHERS Louis Hayward- ~<br />
Douglas Fairbanks jr. K—May 31-<br />
Akim Tamiroff<br />
|3l] (63)<br />
p (60) Drama 716 _<br />
KILLER AT URG<br />
TOO MANY WINNERS Robert Lowery<br />
R—June 7—PG-82S IJ—June 7—PG-81<br />
It—June 15—l'G-;2i)<br />
-Apr. 19—PO-812<br />
Allied Artists<br />
|]|] (11.5) Cnmcdy AAl<br />
IT HAPPENED ON<br />
FIFTH AVENUE<br />
lion llL'Fiire<br />
Ann Harding<br />
Victor Moore<br />
R—Keb. 8—PO-788<br />
Pine-Thomas Prod.<br />
[lej (72) Drama 4621<br />
FEAR IN THE NIGHT<br />
Paul Kelly<br />
Kay Scott<br />
PeKorest Kelley<br />
it—Mar.'<br />
1—PG-795<br />
ra (123) Drama 720<br />
SEA OF GRASS<br />
Spencer Tracy<br />
Katharine Hepburn<br />
Rolierl Walker<br />
.Melvyn Douglas<br />
R—Feb. 15—PG-790<br />
^<br />
(59) Western 671<br />
LAND OF THE LAWLESS<br />
Johnny Mack Brown<br />
Raymond Hatton<br />
Christine Mclntyre<br />
Virginia<br />
Field<br />
Sir CeJrii- llardvvicke<br />
R—.Mar. 15—PG-802<br />
[|] (91) Drama 721<br />
HIGH BARBAREE<br />
Van Johnson<br />
June Ailyson<br />
Claude Jarman jr.<br />
Thomas Mitchell<br />
R—Mar. 15—PG-801<br />
[i]m) Drama 617<br />
QUEEN OF THE YUKON<br />
Charles Blckford<br />
Irene Rich<br />
(91) Ul<br />
Drama<br />
BLAZE OF NOON<br />
.Mine Baxter<br />
William Holden<br />
Sonny Tufts<br />
8—PG-797<br />
[io] (63) Melodrama 616<br />
HARD BOILED<br />
MAHONEY<br />
Leo Gorcey<br />
Bowery Boys<br />
Teala Loring<br />
R—May 3—PG-816<br />
[is] (90) Comedy 722<br />
UNDERCOVER MAISIE<br />
Ann Sothern<br />
Barry Nelson<br />
R—June 7—PC 826<br />
[n] (63) Teen-Ager 618<br />
SARGE GOES TO<br />
COLLEGE<br />
^<br />
(56) Western 672<br />
LAW COMES TO<br />
GUNSIGHT<br />
Joliniiy Mack Brown<br />
Raymond Hatton<br />
^<br />
(60) M'drama 4622<br />
BIG TOWN<br />
Philip Reed<br />
Hillary Brooke<br />
Robert Lowery<br />
R—Feb. 22—PG-791<br />
[31] (128) Dramii<br />
U0THE YEARLII<br />
Gregory Peck<br />
Jane Wyman<br />
Claude Jarman jr,<br />
R—Dec.<br />
7—PC-ti<br />
g (58) WestH<br />
SONG OF THE<br />
WASTELAND ;<br />
Jimmy Wakely<br />
(83) M'draaft<br />
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Sharyn Moffett<br />
Jacqueline White<br />
Walter Reed<br />
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William Boyd<br />
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Russell Hayden<br />
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Walter Fitzgerald<br />
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Gene Tierney<br />
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Cornel Wilde<br />
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R—Apr. 19—PG-81<br />
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CHEERS FOR MISS<br />
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(57) Mus-Dr Reissue<br />
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IT PAYS TO BE FUNNY<br />
Bob Hope<br />
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LI'L ABNER<br />
Martha O'Driscoll<br />
Edgar Kennedy<br />
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Louis Jordan<br />
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(57) Musical Reissue<br />
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[T] (931 Cora-Mysl 802<br />
GREEN FOR DANGER<br />
Grey-Treior llcmaid<br />
m (118) Drama 802<br />
©UNFINISHED DANCE<br />
Margaret O'Brien<br />
Cyd Charisse<br />
in Booth<br />
Aug. 9—PG-846<br />
g<br />
(53) Western 685<br />
RIDIN' DOWN THE<br />
TRAIL<br />
imny Wakely<br />
Cannonball" Taylor<br />
Johns<br />
fverly<br />
—Sept.<br />
(i—PG-S53<br />
[ul (53) We,.t Johns<br />
a Rohson<br />
Aug. :fO—PG-852<br />
(101) Drama 625 (78) Comedy 62<br />
RIDE THE PINK HORSf WISTFUL WIDOW OF<br />
Robert Montgomery WAGON GAP<br />
nrta Hendrix<br />
Abbott & Costelln<br />
-Sept. 20—PG-857 Marjorie Main<br />
.\udrey Young<br />
R—Oct. 4—PO-802<br />
(92) Drama 6<br />
THE EXILE<br />
Douglas Fairbanks jr.<br />
a Montez<br />
Paule Croset<br />
R—Oct. 25—PG-868<br />
(86) Drama 631<br />
THE UPTURNED GLASS<br />
James Mason<br />
Rosamund John<br />
ela Kellino<br />
Stephens<br />
R— Nov. 1—PG-86<br />
Drama 703<br />
IK PASSAGE<br />
iplirey Bogart<br />
«n Bacall<br />
» Bennett<br />
!8 Moorehead<br />
D'Andrea<br />
Sept. 6—PG-854<br />
Reissues<br />
fT] (71) Drama 704<br />
BAD MEN OF MISSOU<br />
D Morgan-J. Wyman<br />
\J] (84) Drama 7<br />
EACH DAWN I DIE<br />
[il] (103) Drama 70<br />
THE UNSUSPECTED<br />
Joan Caulfieid<br />
Claude Riiins<br />
Audrey Totter<br />
Hurd Hatfield<br />
R—Sept. 20—PG-S58<br />
;3 ) Drama 7<br />
THAT HAGEN GIRL<br />
Ronald Reagan<br />
Shirley Temple<br />
Rory Calhoun<br />
R_Oct. 25—PG-868<br />
Nov. (69) Drama 1139<br />
TIGHT SHOES<br />
tn<br />
0><br />
3<br />
Broderick Crawford<br />
Leo Carrlllo<br />
S Nov. (77) Comedy 1217<br />
BUTCH MINDS THE<br />
•S<br />
K BABY<br />
£ Virginia Bruce<br />
Broderick Crawford<br />
THE INVISIBLE MAN<br />
Cedric<br />
Hardwicke<br />
PITTSBURGH<br />
John Wayne<br />
Marlene Dietrich<br />
Dec. (87) Dram;i<br />
GREEN HELL<br />
Douglas Fairbanks<br />
.loan Bennett<br />
SIN TOWN<br />
Constance Bennett<br />
Broderick Crawford<br />
Jan. (80) Mvst-Dr 1295<br />
SON OF PRACULA<br />
Lon Chancy<br />
Louise Allbritton<br />
J.an (07) Mysl-Dr 1212<br />
GHOST OF<br />
FRANKENSTEIN<br />
Lon Chancy<br />
Evelyn Ankers<br />
Feb. (78) Dran 924<br />
THE STORM<br />
(Carles Bickford<br />
Preston Foster<br />
Feb. (01) Myst-Dr 1246<br />
MUMMY'S TOMB<br />
Dick Foran<br />
Lon Chaney<br />
Feb. (05) Myst-Dr 1344<br />
MUMMY'S GHOST<br />
Lon (^aney<br />
Ramsay Ames<br />
LITTLE TOUGH GUY<br />
Little Tough Guys<br />
Dead End Kids<br />
Mar. (73) Drama 92!<br />
LITTLE TOUGH GUYS<br />
IN SOCIETY<br />
Little Tough Guys
I<br />
;t.<br />
BOXOFTTCE BookinGuide Feb. 14. 1948<br />
FEATURE CHART<br />
CHECK RUNNING TIME WITH LOCAL EXCHANGES<br />
NOVEMBER 22 NOVEMBER 29 DECEMBER 6 DECEMBER 13 DECEMBER 20 DECEMBER 27 JANUARY 3 lANUARH<br />
I<br />
g (60) Mystery S<br />
(nj (62) Dram ^ (67) Comedy 913 g (65) Musical 951<br />
[9] (54) Wes;ei<br />
LAST DAYS OF BOOT<br />
HILL<br />
Charlw Slarrett<br />
Smiley Burnettc<br />
R—Feb. 14—PO-OOO<br />
CRIME DOCTOR'S<br />
GAMBLE<br />
Warner Baxter<br />
MichelUie Chelrel<br />
Roger Dann<br />
Steven Oeray<br />
R—Dec. 13—PO-881<br />
IT HAD TO BE YOU<br />
R—Oct.<br />
2S—PG-8C7<br />
DEVIL SHIP<br />
Rlcbard Lane<br />
BLONDIE'S<br />
ANNIVERSARY<br />
Penny Singleton<br />
ROSE OF SANTA ROSA<br />
Hnosier Hotshots<br />
Patricia<br />
Eduardo<br />
R—Jan.<br />
HTiite<br />
Noriega<br />
3—PG-888<br />
Patricia Morlson<br />
Adele Jergens<br />
R— Dec. 6—PG-879<br />
SIX-GUN LAW<br />
Starrett-Biirnetti<br />
©THE SWORDl<br />
Larry Parks<br />
R—Oct. 25—POM<br />
BLOND SAVAGE<br />
l.irr Erlckson<br />
Gale Sher^'ood<br />
It— Oct. ll_pC-864<br />
(58) Western I<br />
|g|<br />
SHADOW VALLEY<br />
Eddie Dean<br />
li—Dec »;—PG-880<br />
|l3] (58) Western !<br />
CHEYENNE TAKES<br />
OVER<br />
Lash LaRlle<br />
^ (91) Drai<br />
T-MEN<br />
Dennis O'Keefe<br />
R—Dec.<br />
20—P(«<br />
^ (141) Dran<br />
GREEN DOLPHI<br />
STREET<br />
(103) Drama 809<br />
[£1<br />
KILLER McCOY<br />
Mickey Rooney<br />
Brian Donlevy<br />
H<br />
(110) Comedy 812<br />
NINOTCHKA<br />
Greta Carbo<br />
Melvyn Douglas<br />
Peter Lawfo*d<br />
.loan McCracken<br />
H—Dec. 6—PG-879<br />
[9] (119) D,<br />
CASS TIMBERLANI<br />
Silencer Tiacy<br />
Lana Ttlrner<br />
Zachary Scott<br />
R_Nov. 8—PG<br />
^<br />
(651 Cnm-Dr 625<br />
BOWERY BUCKAROOS<br />
1, G.ircey.Bouery Boys<br />
THE GANGSTER<br />
Bellla-B. Sullivan<br />
II—Oct. 4—PG-862<br />
[Tj (68) Drama 626<br />
THE CHINESE RING<br />
Roland Winters<br />
Louise Currie<br />
R—Dec. 20—PG-8S4<br />
g (58) Western<br />
GUN TALK<br />
Johnny Mack Brown<br />
Virginia Christine<br />
^<br />
Re-release<br />
(66) Drama 4706<br />
BETRAYED<br />
Kim Hunter<br />
De.an Jagger<br />
Robert Mitchum<br />
[T] (68) Drama<br />
SMART POLITICS<br />
June Preisser<br />
P>eddie Stewart<br />
Noel Neill<br />
\m\ (66) Comei<br />
JIGGS AND H(<br />
IN SOCIETY<br />
Joe Yule<br />
Renie Riano<br />
R—Feb. 14—PG-<br />
i<br />
J<br />
|5T] (SO) Comedy 4704<br />
OWHERE THERE'S<br />
LIFE<br />
(69) Drama 4705<br />
[U<br />
BIG TOWN AFTER<br />
DARK<br />
Philip Reed<br />
Hillary Brooke<br />
H_Nov. 22—PG-S75<br />
101) Comedy 4707<br />
ROAD TO RIO<br />
Bing Crosby<br />
Dorothy<br />
ov.<br />
Lam our<br />
8—PO-871<br />
THE<br />
FUGITIVE<br />
Group 2<br />
(97) Drama 81<br />
OUT OF THE PAST<br />
Robert Mitchum<br />
Greer<br />
R—Nov. 22—PG-875<br />
Reissue<br />
(60) Western<br />
PAINTED DESERT<br />
Special<br />
128) Drama<br />
TYCOON<br />
ne<br />
R—Nov.<br />
Day<br />
29—PG-87.<br />
Group 2<br />
(114) Drama<br />
SO WELL<br />
REMEMBERED<br />
John Mills<br />
.Martha Scott<br />
Patricia Roc<br />
(97) Drama 628<br />
THE FLAME<br />
John Carroll<br />
Ralston<br />
Paige<br />
Broderick Crawford<br />
R_jan. 17— PG-891<br />
_<br />
(69) Western HC16<br />
SUNSET TRAIL<br />
|13] (42) Outd'r-Dr 4707<br />
WHERE THE NORTH<br />
BEGINS<br />
issell<br />
Hayden<br />
[is] (65) Mus-West 652<br />
©UNDER COLORADO<br />
SKIES<br />
20—PG-883<br />
Dec.<br />
[is] (59) Western 752<br />
BANDITS OF DARK<br />
CANYON<br />
R—Dec. 1.3—PG-881<br />
_<br />
(72) Drama 4706<br />
ROAD TO THE BIG<br />
HOUSE<br />
John Shell on<br />
R—Nov. 1—PG-869<br />
\T\ (64) Com-Dr 701<br />
MAIN STREET KID<br />
Janet<br />
Reissue<br />
Martin<br />
[J] (58) Western HC13<br />
PRIDE OF THE WEST<br />
William Boyd<br />
Gabby Hayes<br />
Russell Hayden<br />
[Jo] (72) Outd'<br />
@GAY RANCHERO'<br />
lioy Rogers<br />
Tito Ouizar<br />
Andy Devine<br />
R—Jan. 10—PG-(<br />
[lo] (SO) Drami<br />
THE PRAIRIE<br />
Lenore Aubert<br />
Alan Baxter<br />
103) Drama 720<br />
SHEPHERD OF THE<br />
VALLEY<br />
n McCalllster<br />
Edmund Gwenn<br />
'eggy Ann Garner<br />
t—June 14—PO-830<br />
\T\ (67) M'drama 734<br />
ROSES ARE RED<br />
Don Castle<br />
Peggy Kjiudsen<br />
Patricia Knight<br />
ov. 8—PG-872<br />
TOBACCO ROAD<br />
Gene Tiemey<br />
Dana Andrews<br />
(128) Drama 7<br />
GRAPES OF WRATH<br />
Henry Fonda<br />
Jane Danvell<br />
Cirradine<br />
99) Drama 731<br />
DAISY KENYON<br />
Joan Crawford<br />
Dana Andrews<br />
Henry Fonda<br />
Ruth Warrick<br />
It—Nov. 29—PG-878<br />
(140) Drama<br />
©CAPTAIN FROI<br />
CASTILE<br />
Tyrone Power<br />
Jean Peters<br />
Cesar Romero<br />
Lee J. Cobb<br />
.John Sutton<br />
R—Dec. 6—-I<br />
^<br />
(90) Drama<br />
NTRIGUE<br />
George<br />
Raft<br />
SLEEP, MY LOVE<br />
Claudette Colbert<br />
Robert Oimmlngs<br />
Don Ameche<br />
R—Jaji. 17—PG-892<br />
(77%) Drama 632<br />
©PIRATES OF<br />
MONTEREY<br />
Maria Montez<br />
Rod Cameron<br />
Phillip Reed<br />
G.ale Sondergaard<br />
R—Nov. 22—PG-876<br />
(88) Drama 6<br />
LOST MOMENT<br />
Hayward<br />
Robert<br />
Curamings<br />
18—PG-866<br />
(91) Drama 62<br />
OBLACK NARCISSUS<br />
Deborah Kerr<br />
David<br />
Farrar<br />
ily 12—PG-838<br />
(81) Drama<br />
THE SENATOR WAS<br />
NDISCREET<br />
William Powell<br />
Ella Raines<br />
Arleen Whelan<br />
K—Dec. 20—PO-S33<br />
Reissues<br />
[n] (93) Drama 710<br />
JEZEBEL<br />
Bette Davis<br />
(l3] (8S) Drama 712<br />
SLIGHT CASE OF<br />
RDER<br />
d G. Rohln.son<br />
^<br />
(116) Drama 71<br />
ANTHONY ADVERSE<br />
Fredric March<br />
de Havilland<br />
[27) (101) Drama 711<br />
©MY WILD IRISH ROSE<br />
Dennis Morgan<br />
^ (78) Dra.<br />
ALWAYS T0GE1<br />
loyce Reynolds<br />
Robert Hutton<br />
R—Dec. 20—PC<br />
(82) Drama<br />
Hoffherg<br />
THUNDER IN THE<br />
HILLS<br />
It— liily 19—PO-840<br />
(901 Drama<br />
Superfllm<br />
ANYTHING FOR A SONG<br />
Ferruccio Tagllavlni<br />
R—Aug. 9—PO-846<br />
(83) Mus-Dr<br />
Superfllm<br />
SHOE-SHINE<br />
R—Sept. fi—PG-854<br />
(10,5) Melodrama<br />
LO QUE VA DE AYER<br />
A HOY<br />
R—Sept,<br />
1.3—pn-856<br />
(81) Mus-Dr<br />
Superfllm<br />
I LIVE AS I PLEASE<br />
Ferruccio 'Pagllavinl<br />
n—Sept. 13—PG-856<br />
(97) Com-Dr<br />
Clasa-Mnhme<br />
GUADALAJARA PUES<br />
R—SepI 13—pn-856<br />
(105) Drama<br />
Rupeifilm<br />
THE DEVILS ENVOYS NO BASTA SER<br />
CHARRO<br />
R—Srnl.<br />
27—PG-S(!r<br />
FAREWELL, MY<br />
BEAUTIFUL NA<br />
R—Ocl. IS—P(l-)
I<br />
CHECK RUNNING TIME WITH LOCAL EXCHANGES<br />
jwnJARY kNUARY 17 JANUARY 24 JANUARY 31 FEBRUARY 7 FEBRUARY 14 FEBRUARY 21<br />
d((i;i Music;<br />
|23) (S:) Mus-lir 9<br />
(i;S)<br />
[5] Drama<br />
Kmour girl MARY LOU<br />
WRECK OF THE WOMAN FROM<br />
RELENTLESS<br />
IJlillE Grey<br />
itnhtTt Louery<br />
HESPERUS<br />
TANGIER<br />
Robert Yotini;<br />
Idid Diiane<br />
Joan Barton<br />
Wlllard PurliCT<br />
Wlllard Parker<br />
Gleiida Parrcll<br />
l^d^ar Buchanan<br />
-Marguerite Chapman<br />
Friuikk Carle<br />
I'atricia While<br />
Micltael Duanc<br />
It—Jan. 17—PG-892<br />
R—Jan. 31—PG-895<br />
R—Feb. 14—PO-8<br />
FEBRUARY 28<br />
|22{ (109) Drama<br />
TO THE ENDS OF THE<br />
EARTH<br />
Dick Powell<br />
Slgne Hasso<br />
II—Jan. 24—PG-894<br />
FEATURE CHART<br />
MARCH 6<br />
,.:, Uruma 810<br />
OING FOR HEAVEN<br />
»-!)«. ::.—l'U-885<br />
[gi] (85) Drama<br />
©THE SMUGGLERS<br />
Michael KecJi^rave<br />
It^lan. 17—I'G-892<br />
HI) (52) Weslern 758<br />
STAGE TO MESA CITY<br />
Jnlinny<br />
Johnston<br />
[7] (83) Drama<br />
ADVENTURES OF<br />
CASANOVA<br />
Lucille<br />
Bremer<br />
[6] (99) Drama 815<br />
HIGH WALL<br />
KolierC Taylor<br />
Audrey Totter<br />
Herbert Marshall<br />
R— Dec. 20—rG-S83<br />
[m] (TO) Drama 8<br />
OPEN SECRET<br />
John Ireland<br />
Jane Randolph<br />
Roman Bohnen<br />
R-^lan. 24— l'G-8l)3<br />
TAKE MY LIFE<br />
Greta Gynl<br />
Hugh Williams<br />
It—Keb. 14—PC-901<br />
(S3) Musical 6S6<br />
C OF THE DRIFTER<br />
ay Wakfly<br />
|3i] (5S) Western 4751<br />
OVERLAND TRAIL<br />
.lohniiy Mack Brown<br />
Itiymond Hattnn<br />
[7] (75) Drama<br />
FIGHTING MAD<br />
Joe Klrkwood jr.<br />
Blyse Knox<br />
Leon Errol<br />
R—Feb. 7—PG-81<br />
[14] (66) Drama 4707<br />
PERILOUS WATERS<br />
Don Castle<br />
.\udrey Long<br />
ROSE OF THE RIO<br />
GRANDE<br />
.lohn (^irroll<br />
|2l] (90) Dram;<br />
ALBUQUERQUE<br />
R;indolph Scott<br />
Barbara Britlon<br />
Gabby Hiyes<br />
K—.Ian, 24—PO-<br />
Sl'PY Mc<br />
Di Barry<br />
LAWLESS<br />
VALLEY<br />
^<br />
(61) Comedy 7<br />
CAMPUS HONEYMOOI<br />
Richard Crane<br />
Lmi Wilde<br />
Lee Wilde<br />
H;d Hackelt<br />
R— Feb. 14—PG-899<br />
(104) Drama<br />
THE FUGITIVE<br />
Henry Fonda<br />
Dolores Del Rio<br />
R—Nov. 15—PG-;<br />
Reissue<br />
(70) Drama<br />
©BAMBI<br />
Special<br />
(109) rom-Dr 85<br />
THE BISHOP'S WIFE<br />
R—Nov.<br />
22—PG-)<br />
|2i] (59) Western 753<br />
OKLAHOMA BADLANDS<br />
.\Il;tn "Rocky" Luuie<br />
Eddy W;ilkT<br />
|2i| (60) Drama 704<br />
MADONNA OF THE<br />
DESERT<br />
Don<br />
Cistle<br />
Reissue<br />
[f] (70) Western HC14<br />
IN OLD MEXICO<br />
William Boyd<br />
Gabby Hayes<br />
Russell Hayden<br />
,2l] (42) Outd'r Dr 4708<br />
TRAIL OF THE<br />
MOUNTIES<br />
Russell Hayden<br />
Jennifer Holt<br />
^<br />
Herald<br />
(Negro)<br />
(71) Drama X-:<br />
MIRACLE IN HARLEM<br />
Stepln Fetchlt<br />
_<br />
71) Western HC17<br />
SILVER ON THE SAGE<br />
im Boyd<br />
Gabby Hayes<br />
Russell Hayden<br />
(81) Drama 80<br />
THE TENDER YEARS<br />
Joe B. Brown<br />
Richard Lyon<br />
Charles<br />
R_Dec.<br />
Drake<br />
6—rG-880<br />
(91) Musical 21<br />
YOU WERE MEANT<br />
FOR ME<br />
Jeanne Crain<br />
Dan Dailey<br />
Oscar Levant<br />
R—Jan. 24—PG-894<br />
DANGEROUS YEARS<br />
WiUlam Halop<br />
Scotty<br />
Richard<br />
Beckett<br />
Gaines<br />
(111) Drama<br />
CALL NORTHSIDE 777<br />
James Stewart<br />
Richard Conte<br />
Helen Walker<br />
R—Jan. 24—PG-894<br />
I<br />
;)3) Drama<br />
N BOYCOTT<br />
Craniier<br />
1 Ry;.n<br />
(90) Drama<br />
MAN OF EVIL<br />
James Mason<br />
Phyllis Calvert<br />
A<br />
(107) Comedy<br />
MIRACLE CAN<br />
HAPPEN<br />
All-Star<br />
R—Feb.<br />
Cast<br />
7—PG-89<br />
|n] (96) Drama 634<br />
A WOMAN'S<br />
VENGEANCE<br />
Charles Boyer<br />
Ann Blyth<br />
Jessica Tandy<br />
R—Dec. 27—PG-8S6<br />
^<br />
(99) Drama 6<br />
SECRET BEYOND<br />
THE DOOR<br />
Joan Bennett<br />
Michael Rederave<br />
.Natalie Schafer<br />
R—.I;m. 10—PG-S89<br />
g (126) Drama<br />
TREASURE OF<br />
SIERRA MADRE<br />
Humphrey Bogart<br />
MY GIRL TISA<br />
Lllll Palmer<br />
Sam Wanamaker<br />
R^Ian 24—PG-893<br />
g<br />
(103) Drama 716<br />
VOICE OF THE TURTLE<br />
Ronald Reagan<br />
E eanor Parker<br />
R— Dec. 27—PG-886<br />
\e} (78) Drama 717<br />
BECAME A CRIMINAL<br />
Sally Gray<br />
Trevor Howard<br />
Griffith Jones<br />
R—Feb. 14—PG-902<br />
R—Oct.<br />
18—PG-865<br />
(91) Drama<br />
Leo Cohn<br />
THE BLUE VEIL<br />
R— (let. 25—PG-868<br />
(97) Comedy<br />
ChL^a-Mohme<br />
QUE VERDE ERA Ml<br />
PADRE!<br />
R—Oct. 25—PG-8e8<br />
(85) Drama<br />
Film Rts. Inf]<br />
ELIXIR OF LOVE<br />
R—Nov.<br />
1—PG-869<br />
(90) Drama<br />
Times Films<br />
TO LIVE IN PEACE<br />
R—Dec. 13—PG-882<br />
(67) Drama<br />
Distinguished<br />
REVENGE<br />
Anna Magnani<br />
R—Dec, 13—PG-882<br />
Grandi<br />
LUCIA Dl<br />
LAMMERMOOR<br />
R—Dec. 13—Pn-882<br />
(98) Drama<br />
Tricolore<br />
PANIC<br />
R—Dec. 1.3— PG-S81<br />
Siiperfilm<br />
STORY OF TOSCA<br />
R_,I:,n.<br />
3—PG-887<br />
CAVALLERIA<br />
RUSTICANA<br />
R—J.in 111— PG-S9II<br />
(105 Comedy<br />
(85) Mus-Dr<br />
A. F. Films<br />
LA SYMPHONIE<br />
FANTASTIQUE<br />
R—Jan. in— PG-8S9
REVIEW DIGEST<br />
and Alphabetical Picture Guide Index-<br />
II fi n I<br />
B50 Adventure Island Para 8-23-47<br />
893 Albuquerque (90) Para. 1-24-48<br />
895 Alias a Gentleman (78) MGM 1-31-48<br />
855Alono the Oregon Trail (64) Rep... 9-13-47<br />
88
i<br />
/ inlerpretalive analysis of opinions deduced Irom the language of lay<br />
cd trade press reviews. The plus and minus signs indicate the degree<br />
c favor or disfavor of the review?. This department serves also as an<br />
r/PHABETICAL INDEX to feature releases. Numeral preceding title is<br />
rpture Guide Review page number. In parentheses after title is running<br />
time. Date following distributor is BOXOFFICE review date. Listings cover<br />
current reviews. It is brought up to dale regularly. The meaning of<br />
vnnni.a<br />
the<br />
signs and their combinations is as follows:<br />
H Very Good; Good; ± Fair; Poor; = Very Poor,<br />
In the summary is rated as 2 pluses; = as 2 minuses.<br />
i<br />
i<br />
i
Movietone News, No. II: U.S. and Canada<br />
join in mercy flight to frozen north; Havana<br />
exiles King Leopold III of Belgium; France<br />
new giant dam across river Rhone; paratroops J<br />
take part in exercise snow drop in New York; i<br />
four are now nine as Badgett quads enjoy .ij<br />
a birthday; Bob Hope presents Look maga-<br />
zine to Darryl F. Zanuck and Gregory Peck; I<br />
speed skating at St. Paul; ice boat regatta atj.<br />
Lake Geneva, Wis.; school for umpires in3<br />
Florida.<br />
I<br />
News of the Day, No. 245: Washington spot-^<br />
light on communists; exercise snow drop'<br />
jj<br />
SHORTS REVIEWS<br />
Aren't We All?<br />
Columbia (Film Novelties) II Minutes.<br />
Good. First of a new series in which Col.<br />
Lemuel Q. Stoopnagle, raconteur and radio<br />
personality, describle human foibles in a<br />
manner reminiscent of the late Robert Benchley.<br />
Col. Stoopnagle, with his oily personality<br />
and annoying laugh, points out the little<br />
idiosyncrasies that are familiar to us all.<br />
Among them are the diner who can't make<br />
up his mind, the chair-hopper who never can<br />
get comfortable in any seat and, most amusing,<br />
the female ash tray emptier.<br />
Community Sing<br />
Columbia (No. 4—Series 12) 10 Minutes<br />
Fair. Similar to other shorts in this series<br />
designed to entertain patrons who enjoy singing<br />
while the words of popular songs ore<br />
flashed on the screen. The Song Spinners,<br />
with Dick Leibert at the organ, carry the tune<br />
for the old favorite, "When You Were Sweet<br />
Sixteen," and several numbers including<br />
"Cecilia, That's My Desire" and the novelty,<br />
"Red Silk Stockings and Green Perfume."<br />
Navy Crew Champions<br />
Columbia (World of Sports) 10 Minutes<br />
Good. There are plenty of thrills in the<br />
closing shots of this reel during an exciting<br />
rowing race in which the navy crew becomes<br />
the nation's champion. Sportscaster Bill Stern<br />
provides live-wire commentary throughout.<br />
The early reel follows the national crew<br />
champions during workouts for the famous<br />
Poughkeepsie regatta.<br />
Oi{ the Air<br />
Columbia (Screen Snapshots) 10 Minutes.<br />
Good. Entertaining "off the air" shots of<br />
famous radio personalities. Kay Kyser attempts<br />
to build a playhouse for his daughter,<br />
Sharon, with disastrous results; Art Linkletter<br />
tries to be as amusing as his "'People Are<br />
Funny" show, and 'Vera Vague nearly talks<br />
Eve Arden to decfth. Al Jolson makes a brief<br />
appearance as do Hal "Gildersleeve" Peary<br />
and Ralph Edwards, the "Truth or Consequences"<br />
man.<br />
Wedlock Deadlock<br />
Columbia (All-Star Comedies) 16 Minutes.<br />
Good. The latest Joe DeRita comedy is a<br />
frantic farce about newlyweds with in-law<br />
trouble. It's the broadest sort of slapstick,<br />
but will get laughs from average patrons.<br />
Esther Howard, as a sarcastic mother-in-law,<br />
and Dorothy Granger, as a would-be singer,<br />
are amusing and Christine Mclntyre plays the<br />
worried bride. DeRita finally drives out his<br />
wife's relations but finds that two of his friends<br />
have decided to move in.<br />
/ Love My Mother-in-Law<br />
BUT<br />
MGM (Pete Smith Specialty) 8 Minutes<br />
Very good. Another in the entertaining<br />
comedy series dealing with average domestic<br />
problems. Although slightly exaggerated, it's<br />
close enough to the truth to bring chuckles<br />
from all types of patrons. Dave O'Brien plays<br />
a husband who does his best to keep his<br />
temper while coping with several types of<br />
mothers-in-law. Among them is the snoopy<br />
the kind who sweetly suggests changes<br />
kind,<br />
about the house and the kind who sows<br />
tho seeds of suspicion in her daughter's mind.<br />
Opiaioas 00 tho Curreat Short Sub'itcts-<br />
All American Swing Stars i ±L hl^xA/sr^^ls<br />
^r,rantland Rice SDortliaht) Sporthght)<br />
III Ills: IMCWJICCIJ<br />
(Grantland Rice<br />
Paramount 10 Minutes<br />
Good. Seven top golf stars are presented<br />
here. Sam Snead, Jimmy Thompson, Byron<br />
Nelson, Jimmy Demaret, Ben Hogan, Lew<br />
Worsham and Joe Kirkwood demonstrate the<br />
fine points of the game. The short is interesting<br />
for golfers and nongolfers.<br />
Base Brawl<br />
Paramount (Screen Song) 8 Minutes<br />
Good. A lively film produced in Polacolor.<br />
It is built around the song, "Take Me Out to<br />
the Ball Game," and gives a ball-by-ball account<br />
of the game between a team of elephants,<br />
the Jungle Jumboes, and the Forest<br />
All Stars. The All Stars include mice and<br />
monkeys, who eventually triumph over elephant<br />
brawn. The short includes a cotnmunity<br />
sing guided by a bouncing ball.<br />
Home Sweet Home<br />
Paramount (Speaking of Animals) 10 Minutes<br />
Fair. Now that the novelty has 'worn off,<br />
this series is losing its zest. This latest edition<br />
shows how the various animals live. The<br />
lovebirds in their cages, turtles and armadillos<br />
in their shells and pigs in their pens.<br />
They all contribute a wisecrack about living<br />
conditions.<br />
Samba Mania<br />
Paramount (Musical Parades) 18 Minutes<br />
Several uninspiring dance routines in<br />
Fair.<br />
the Latin American manner serve to hold<br />
together a thin plot about lovesick night club<br />
performers. Isabelita, Russ Vincent, Billy<br />
Daniels, Betty Hannon and the Bombalera<br />
girls are featured in the song and dance<br />
numbers. These include "Jack, Jack, Jack,"<br />
"Olivia from Olvera Street" and "Tacos Tostados<br />
Tamales."<br />
Streamlined Luxury<br />
Paramount (Popular Science) 10 Minutes<br />
Interesting. The main feature of this short<br />
the train of tomorrow. It is a Diesel-powered<br />
is<br />
train capable of traveling more than 100 miles<br />
an hour without sacrificing the passengers'<br />
comfort. The coaches have astral observation<br />
domes, comfortable seats, thick carpeting and<br />
telephones. The short also shows new household<br />
gadgets such as a salt shaker that works<br />
under water and an airplane-type control<br />
stick for sink faucets.<br />
Banquet Busters<br />
United Artists (Lantz Cartune) 7 Minutes<br />
Good. Two unemployed musicians, Andy<br />
Panda and Woody Woodpecker, crash a<br />
party given by Mrs. Van Glutton. They cause<br />
a near riot and break up the party in their<br />
mad rush for food. The film is in Technicolor.<br />
Fingal's Cave<br />
United Artists (Loew Musicolor) 10 Minutes<br />
Fair. Art theatres would be the best gullets<br />
for this film which combines sea phonography<br />
and the "Hebrides Overture" by Felix<br />
Mendelssohn. The Janssen symphony orchestra<br />
of Los Angeles handles the musical<br />
end of the picture which was photographed<br />
by Alan Stensvold and Jack McCoskey. The<br />
film is in Cinecolor.<br />
The Mad Hatter<br />
United Artists (Lantz Cartune) 7 Minutes<br />
Fair. Woody Woodpecker buys a top hat<br />
in order to get a job as an actor. The hat is<br />
too small and keeps popping off his head. It<br />
lands on a frog, a goose and a stork, leading<br />
Woody a wild and not-so-merry chase. He<br />
doesn't get the job. A Technicolor film.<br />
Movietone Newrs, No. 10: World<br />
Gandhi; Pope Pius thanks organizers of<br />
Friendship train; Paris fire destroys friendship<br />
food; Virginia marines sail for Mediterranean;<br />
Canada—Montreal area cleared of snow; winter<br />
Olympics at St. Moritz, Switzerland; Santa<br />
Anita; Millrose games.<br />
News of the Day, No. 244: World mourns<br />
Gandhi— film story of his amazing career; more<br />
marines embark; fur fashions—guess where?;<br />
Millrose games; first film of 1948 Olympic<br />
games.<br />
Paramount News, No. 47: Winter Olympics<br />
first pictures from St. Moritz; Canada welcomes<br />
new pioneers; India without Gandhi;<br />
record indoor mile—Gil Dodds breaks own<br />
world mark.<br />
Universal News, No. 114: Gandhi assassinated;<br />
Canada welcomes displaced Europeans;<br />
Gil Dodds breaks mile record -at Millrose<br />
games; photo finish thrills Santa Anita<br />
race fans; disputes mark opening at St.<br />
Moritz.<br />
Warner Pathe News, No. 49: Olympics begin;<br />
world mourns Gandhi; France devalues<br />
franc; Florida's fur fashions; Canada welcomes<br />
displaced persons from Europe; fire<br />
destroys friendship food; Dodds shatters world<br />
mark.<br />
•<br />
Arctic tost for army; 18-month-old orangutan;-,<br />
magic brain comes to aid of science; exiled 'S<br />
Belgium monarch finds haven in Cuba; school^ i—<br />
for umpires.<br />
J<br />
Paramount News, No. 48: Hearing on legis- '<br />
lature to curb Reds; first pictures of Gandhi's<br />
funeral rites; skiing as you like it.<br />
Universal News, No. 115: Troops snow drop<br />
in winter exercise at Pine Camp, N. Y; Labrador<br />
mercy mission; French open high dam<br />
at Genissiat; Badgett quads celebrate ninth<br />
birthday; thrilling ski meet at Leavenworth,<br />
Wash.; English-Irish setter pups take a bow;<br />
Wisconsin ice boat regatta.<br />
Warner Pathe News, No. 50: Airpower conquers<br />
winter; um.pire school trains men; open<br />
war on heart disease; Lewis fights Foxworth;<br />
people in the news—skiing night and day;<br />
great Americans—Abraham Lincoln<br />
All American News, Vol. 6, No. 276: Atlanb<br />
university receives high rating; garden cl<br />
in Chattanooga, Tenn., presents dance<br />
view; first year-round resort for Negroe,<br />
opened in Volusia county, Fla.; Carver recip<br />
for flour substitutes; disk jockey opens taleft<br />
agency in Chicago; Kentucky's oldest am<br />
newest fire equipment demonstrated in Lou:<br />
ville.<br />
•<br />
Telenews Digest, No. 5: Fresno air crasl<br />
kills 32; cold weather grips east; new Eur<<br />
pean aid plan begins; couple celebrates 70tl<br />
anniversary; Gandhi killing stirs world; Dutcl<br />
Indonesian truce signed; France—Orphans'<br />
homes care for war-wounded kids; Austi<br />
Crime museum opens at Vienna; New York-<br />
Mechanical brain exhibition; boxing—Cerd<<br />
scores knockout in Paris bout; boating—Yachj<br />
scene at Chicago show; midget race's come t(<br />
Mexico; sports we seldom see—Swedish<br />
bathers.<br />
f<br />
12<br />
BOXOFnCE BookinGuide :: Feb. 14, 194J|
Opinions on Currenf Productions; ExploHips for Selling to the Public<br />
FEATURE REVIEWS<br />
Three Daring Daughters F ^::Z.<br />
MGM (817) IIG Minutes Rel. Mar. 5. "48<br />
Praiseworthy on more counts than hmited space will permit<br />
chronicling, the picture which brings Jeanette MacDonald<br />
back to the screen after a long absence is relreshingly<br />
reminiscent of the days when she and Leo were queen and<br />
king of the iilmusicols. With rare good judgment, she is<br />
cast to be her age, the mother of the three youngsters whose<br />
machinations give the film its title and its<br />
talents and<br />
engrossing story. La MacDonald photographs as beautiful<br />
as ever and her voice seems to have lost none of its charm.<br />
She is supported by a sterling cast, headed by Jose Iturbi,<br />
who portrays himself but this time displays, in addition<br />
to his magic fingers, a considerable talent for acting. With<br />
a bevy of magnetic names to attract the customers and<br />
superior quality to send them away gushing plaudits, it<br />
appears certain to gross handsomely. Fred M. Wilcox directed<br />
expertly.<br />
Jeanette MacDonald, Jose Iturbi, Jane Powell, Edward<br />
Arnold, Harry Davejiport, Moyna MacGill, Ann E. Todd.<br />
Caged Fury<br />
Paramount ( ) 80 Minutes Rol.<br />
Apparently there is no ceiling on the number of hazardous<br />
occupations which Producers Pine and Thomas can unearth<br />
to serve as subject matter for the fast moving actioners which<br />
constitute the major share of Paramount's B program. This<br />
time they delve into the lives and loves of the lads and<br />
lassies who earn their coffee and cakes training and exhibiting<br />
the big cats of the circus. Through the use of an aboveaverage<br />
amount of stock film of big top acts and people<br />
most of which is adroitly edited into the studio-exposed footage—the<br />
offering is given an air of authenticity and productional<br />
opulence which transcends its budgetary limitations.<br />
Thus, as a top rate, suspenseful film—and further considering<br />
the fact that the screen has had few circus pictures during<br />
recent years—the offering earns rating as one of P&T's better<br />
efforts. Directed by William Berke.<br />
Richard Denning, Sheila Ryan, Mary Beth Hughes, Buster<br />
Crabbe, Frank Wilcox.<br />
F<br />
Last Days of Boot Hill The Wreck of the Hesperus F<br />
Columbia (964) 56 Minutes \el. Nov. 20, -47 Columbia (802) Minutes Rel. Feb. 5, '48<br />
Contains all the elements which have made this Durango<br />
Kid series popular with the action houses, but badly<br />
scrambled by flashback sequences. Half the time the audience<br />
won't be able to distinguish between what happened<br />
before and what is supposed to be happening now. For<br />
'flashbacks to invade the most primitively conceived westerns<br />
is a little disconcerting, but maybe if was a desperate attempt<br />
to vary the plot for those following the Kid's lightning<br />
costume changes, his white charger always conveniently<br />
hid in some timbered ravine. The scheming widow of an<br />
ex-outlaw tries to cheat her stepdaughter out of her inheritance<br />
and the government out of restitution, but Durango<br />
rides in and out of the picture and miracles of justice occur<br />
Smiley Burnette furnishes comedy and corny songs. Ray<br />
Nazarro directed.<br />
Charles Starrett, Smiley Burnette, 'Virginia Hunter, PauK<br />
Campbell, Mary Newton, Bill Free, J. Courtland Lytton.<br />
This sea-action picture is well produced to hold the<br />
audience attention throughout. Gloucester sea captain Willard<br />
Parker is blackballed by ship-owners because his ship<br />
has wrecked on Norman's Woe. He throws in his fortunes<br />
with a salvage company, unaware that its sinister manager,<br />
Edgar Buchanan, is causing ships to go down by putting<br />
out false lanterns to mark the channel during storms. Parker<br />
opposes in the meeting-house the local project to build<br />
a lighthouse, resisting pleas of his sweetheart. His brother's<br />
ship, the Hesperus, with niece aboard, goes down and he<br />
begins to suspect the salvage leader—accusing him. That<br />
crafty crook gets authority from the governor to arrest Parker<br />
and stop his burning- flares until a lighthouse can be<br />
built, but the sweetheart rides to the governor and they<br />
trap the salvage crooks, John Hoffman directed,<br />
Willard Parker, Ec'gar Buchanan, Patricia White, Holmes<br />
Herbert, Wilton Gralf, Boyd Davis, Jeff Corey.<br />
Jiggs and Maggie in Society<br />
(4704) 66 Minutes ReL Jan. 10, '48<br />
George McManus' venerable and popular cartoon characters<br />
herein undertake their second screen adventure in<br />
series being produced by Barney Gerald, which offering<br />
the<br />
compares favorably with the initialer and can be considered<br />
dependable to attract like amounts of patronage and praise.<br />
Continuing adherence to the comic strip technigue, the<br />
film unavoidably suffers somewhat in story values. But<br />
the slapstick comedy, expected in pictures stemming from<br />
such material, is present in sufficient quantities to satisfy<br />
those whose tastes favor that kind of humor. The photoplay<br />
finds another exploitable asset in the presence of Dale<br />
Carnegie, Arthur Murray and Sheilah Graham, who, while<br />
they add little to Thespian stature, are nonetheless homes<br />
to be reckoned with. The stars are compeiently supported and<br />
Eddie Cline's direction displays his flair for broad comedy.<br />
Joe Yule, Renie Riano, Dale Carnegie, Arthur Murray,<br />
Sheilah Graham, Tim Ryan, Wanda McKay, Lee Bonnell.<br />
F<br />
Campus Honeymoon F JiZ'L<br />
RepubUc (703) 61 Minutes Rel. Jan. 31, '48<br />
Through employment of a youthful, enthusiastic and talented<br />
cast, and a carefully and cleverly contrived screenplay,<br />
Fanchon, in her first time at bat as a Republic producer,<br />
turned out a breezy, bright and blithesome photoplay which<br />
greatly transcends its budgetary classification. She was<br />
materially aided in her efforts by Richard Sale, who directed<br />
from a script of his own concoction. As a supporting booking<br />
in the de luxe situations—particularly where the younger<br />
element sees its celluloid—the film will add luster and enjoyment<br />
to any program, while subsequently it will press the<br />
No. 1 offering for audience appreciation. Refreshingly timely,<br />
the yarn deals with the crowded living conditions on American<br />
college campuses and how two GIs in order to crash a<br />
married vets' housing project join two comparably homeless<br />
gals and pose as married couples. Songs are catchy.<br />
Lyn Wilde, Lee Wilde, Adele Mara, Richard Crane, Hal<br />
Hackett, Wilson Wood, Stephanie Bachelor.<br />
Black Hills<br />
Eagle Lion (851)<br />
Minutes ReL Oct. 25,<br />
The action is fast and the chases are many as Eddie Dean<br />
brings the villains to justice. Western fans and juvenile<br />
audiences will be satisfied with the lively pace of the picture.<br />
The film should draw in situations that usually show<br />
;hi.-. type of product, and also should prove suitable for<br />
Saturday children's shows. For added western name value<br />
there is Roscoe Ates, stumble-tongued comedian. He is cost<br />
as Dean's side-kick. The Plainsmen help out in the musical<br />
department. Dean, of course, handles the solos. There is<br />
little that is new in the story of a crooked gambler who kills<br />
an honest rancher to get control of a gold mine. The gambler<br />
fails to reckon with Eddie Dean who exposes him as the<br />
killer and saves the gold mine for the son and daughter of<br />
the rancher. Ray Taylor directed-.<br />
Western Heritage<br />
'47 RKO Radio (812) 61 jnutes Rel. Feb. 22, '48<br />
'-^<br />
It's a Tim Holt ooter, localed in Arizona and utilizing<br />
formula situation No. 3—the one in which the heavy and his<br />
coterie of bad 'uns undertake a land grab from the honest,<br />
hard-working ranchers. That's about all that can be or need<br />
be told to showmen who habitually book entries in the Holt<br />
sagebrush series and/or countless comparable gallopers.<br />
This one perhaps assays a notch or two below the average<br />
of that continuous flow of film, but it's a western, nonetheless,<br />
and will encounter little difficulty in satisfying the juves and<br />
other bang-bang fans. There's plenty of lead and fist slinging<br />
and hard riding to keep the action on the move, although<br />
the film is not as effectively written, directed and edited as<br />
some of its predecessors. Holt's play is backed by the supporting<br />
cast which has become standard equipment to the<br />
series. Directed by Wallace A. Grissell.<br />
Eddie Dean, Roscoe Ates, Shirley Patterson, Terry Frost.<br />
Steve Drake, Nina Bara, Bill Fawcett, The Plainsmen.<br />
Tim Holt, Nan Leslie, Richard Martin, Lois Andrews, Tony<br />
Barrett, Walter Reed, Harry Woods, Richard Powers.
. . . Up<br />
. . And<br />
Really<br />
. .<br />
. .<br />
. .<br />
. . Pounding Hoofs . . .<br />
. . Jam-Crowded<br />
. . Who<br />
. . Heart-Warming<br />
. . . Jiggs and Maggie . . . Whose<br />
. . Eddie<br />
. . Guns<br />
.<br />
^<br />
. .<br />
EXPLOITIPS Suggestions for Selling; Adiines for Newspaper and PrograJth-'<br />
SELLING ANGLES:<br />
"Caged Funr"<br />
Impart a circus background to your lobby with colorful<br />
posters reminiscent of sideshow advertising. In street ballyhoo<br />
or lobby exploitation a man dressed as a sideshow<br />
barker would be effective. Stage an "unusual pets" show<br />
for the juveniles with prizes going to the most out-of-theordinary<br />
entries. Merchandising tieups could be worked out<br />
with gasoline dealers such as: "Unleash the 'Caged Fury' that<br />
lies hidden in that motor. Use Blank Ethyl."<br />
CATCHLINES:<br />
Thrill to a Story of Adventure, Love and Jealousy Under<br />
the Big Tod ... As Two Girls Fight Over the Headliner in a<br />
Wild-Uon Act . Nearly Fall Into a Trap Set by a<br />
Jealous Fool . . . The Circus Clown . . . Who Is Destroyed<br />
by the Very Weapons He Had Planned to Use.<br />
Step Right Up, Ladies and Gentlemen . . . It's First Come,<br />
First Served ... For the Thrill Picture of the Year ... A<br />
Compelling Story o! Lives and Loves Under the Big Top .<br />
Loaded With Action and Adventure.<br />
SELLING ANGLES: "The Wreck of the Hesperus"<br />
Although there is little of Longfellow's poem by this title in<br />
the plot, except for the captains daughter being found<br />
lashed to the mast, the picture is one which should please<br />
the high school crowd. Sponsor an elocution contest in the<br />
local high schools, with the winner getting a cash prize<br />
and reciting this poem on the opening night on the stage,<br />
to help advertise the picture. Another contest would be to<br />
name lighthouses off the Atlantic coast. Use a model lighthouse<br />
in the lobby and a wrecked ship model.<br />
CATCHLINES:<br />
More Treacherous Than the Raging Sea Were the Dark<br />
Schemes of the Dishonest Salvager . . . Immortal Epic of<br />
Dark Deeds and Wild Rapture ... A Light That Failed and<br />
a Love That Braved Disaster.<br />
"It Was the Schooner Hesperus That Sailed the Wintery<br />
Sea " From the Sea He Came to Live and Love<br />
but Some Whispered That He Mocked the Dead . . . The<br />
Sea Casts Up a Thrilling Tale of Treachery and Love . . .<br />
With Strong Men and Brave Women Unconquered by Raging<br />
Elements.<br />
SELLING ANGLES:<br />
"Campus Honeymoon'<br />
Hire an ancient collegiate-type jalopy, fill it with youngsters<br />
and paint it up with plugs for picture and theatre,<br />
using it in street ballyhoo. The picture's theme suggests you<br />
rounjd up married couples attending nearby colleges as special<br />
guests opening night. Use their comments on the film<br />
in subsequent advertising. Make up cardboard pennants to<br />
string around the marquee and dress attendants in collegiate<br />
fashion. Plant throwaways in popular school meeting places.<br />
CATCHLINES:<br />
Postwar Campus Capers ... In a New and Different Collegiate<br />
Era . . . Where the Students ' Study ... But<br />
They're Still Hep, Happy and Hilarious . . . And They've<br />
Still Got the Heart-Beat of That College Rhythm.<br />
There May Be a Housing Shortage . . . For the Married<br />
Kids Who Want to Go to College ... But There's No Shortage<br />
of Romance and Laughs . . . Mirth and Music ... In This<br />
Campus Caper That Delivers Chuckles by the Carload .<br />
It's Tops Among the Season's Romantic Comedies.<br />
V: ^<br />
SELLING ANGLES:<br />
"Three Daring Daughters"<br />
There is a galaxy of star names to sell, with music store<br />
and recording tieups to be worked out on Pianist Jose<br />
Iturbi, Jeanette MacDonald and Lorry Adler, harmonica<br />
virtuoso. Life-sized cutouts of the "three daring daughters"<br />
would make an effective lobby display. Offer special admission<br />
rates to families with three daughters. Interviews<br />
with such families on "why we think our three daughters<br />
ore wonderful" should be capable of planting with newspapers.<br />
CATCHLINES:<br />
Rollicking Comedy . Romance .<br />
Glorious New Thrill in Music ... All Rolled into One Magnificent<br />
Package of ;he Kind of Wholesome, Laugh-Studded<br />
Entertainment You Love.<br />
A<br />
You'll Fall Head Over Heels for These Three Daring<br />
Damsels . Tried Their Level Worst ... To Straighten<br />
Out Their Lovely Mother's Tangled Romance . . . It's Gay<br />
. . . It's Melodic . . . It's Exciting . . . It's Guaranteed 100<br />
Per Cent Swell Entertainment.<br />
SELLING ANGLES:<br />
"Last Days of Boot Hill"<br />
Play Smiley's latest records in the lobby before the picture<br />
shows, using stills of him with his guitar. Show stills<br />
of the masked Durango Kid alongside Charles Starrett in<br />
on action pose. Offer ticket prizes for the best five essays<br />
on the origin of the phrase "Boot Hill" and the towns which<br />
had the most famous ones in the early west. Use a western<br />
boot display in the lobby.<br />
CATCHLINES:<br />
Durango and Smiley Smoke Out Looted Gold . . . Blast<br />
'Em Durango, Slay 'Em, Smiley . . . Bullet-Hot Thrills and<br />
Tunes . With Action and Melody . . . Tops<br />
for Thrills.<br />
Durango Kid and Smiley Are Galloping into Town .<br />
Warbling Smiley Makes a Wobbly Deputy Sheriff . . .<br />
Durango is Hot on Law-Breaker Trails, as Usual ... if<br />
Durango's a Ghost, He's a Tough One.<br />
SELLING ANGLES: "Jiggs and Maggie in Society"<br />
Tieups are in order if a local newspaper carries the<br />
widely-read George McManus comic strip. Capitalize also<br />
on the two persons appearing in the -film—Arthur Murray<br />
and Dole Carnegie. As to Murray, if there is one of his<br />
dancing schools in your area, plug it and the picture with<br />
an amateur dancing contest on the stage. Sell Carnegie<br />
via special library and bookstore tieups on his "How to<br />
Win Friends and Influence People."<br />
CATCHLINES:<br />
Based on the Best-Loved of All Comic Strip Characters<br />
Adventures Are Read the<br />
World Over . . . Wow! What a Row! . . . It's a New High<br />
in Hilarity When Those Top Crumbs of the Upper Crust<br />
Start Scrappin' . . . The First Family of Fun Is in High<br />
Sassiety Now.<br />
Maggie's Mad and Gettin' Madder . . . Jiggs Is in Bad<br />
and Gettin' Battered . . . Those Battlin' Bluebloods Have<br />
Got the Social Set in a Sweat ... In Their Second Rollicking<br />
Film Frolic.<br />
*<br />
SELLING ANGLES: "Western Heritage "<br />
Tim Holt is the name to sell. Do it through organizing<br />
"Tim Holt Junior Rangers" clubs among juvenile patrons.<br />
Arrange for window displays of western-type clothing such as<br />
levis, riding boots and sombreros. Tie in with local radio<br />
stations featuring western musical progframs. Make the usual<br />
tieups with magazine dealers on western stories. Offer prizes<br />
for the best juvenile impersonators of Holt. Give the theatre<br />
front and lobby a western-style dressing.<br />
CATCHLINES:<br />
Another Thrill-Filled Saga of the Roaring West . . . Packed /Tnd<br />
With the Adventure of Lawless Life and Reckless Drama .<br />
^o<<br />
Brawling Fists . . . Smoking Guns .<br />
And Action All the Way.<br />
Rip-Roaring Action ... As Tim Holt Goes Up Against<br />
Blazing Six-Guns . . . It's Fast-Riding, Fast-Punching, Fast-<br />
Shooting Outdoor Entertainment ... An Hour of Heart-<br />
Pounding Excitement . . . Riding into the Night . . . Roaring<br />
into Danger . . . With All the Thrills of the Rugged West<br />
Co<br />
SELLING ANGLES:<br />
"Black Hills"<br />
Arrange music store tieups for Eddie Dean records. He has<br />
made a number of recordings for Majestic. Counter and window<br />
displays of these records and sheet music of songs<br />
written by Dean can be used. Have a man ride around town<br />
in a cowboy outfit with playdate notice draped over horse's<br />
flanks. Hold a cowboy costume contest for kiddies attending<br />
Saturday shows. Merchants can provide prizes.<br />
CATCHLINES:<br />
.<br />
.<br />
A Tale of Rip-Roaring Action Dean Heads Into<br />
His Most Exciting Adventures Blaze and Bullets<br />
Fly ... A Smashing Story oi the Fighting West.<br />
Fast and Furious Action . . . Men Stake Their Lives on<br />
Gold . . . KUlers Lurk Behind Every Rock . . . Eddie Dean<br />
Battles Outlaws ... He Sings His Way Into Your Heart.
Opinions on Current Productions; Exploitips for Selling to the Public FEATURE REVIEWS<br />
/ Became a Criminal F<br />
"='"'""''<br />
Warner Bros. (717) 78 Minutes Rel. Mar. G, '48<br />
Mobsters, molls and murderers, doing their scenery-chewing<br />
best to emulate American gangsters, but finding themselves<br />
considerably handicapped in such attempts by<br />
Limehouse or Mayfair accents, give this British production<br />
a laugh content for American audiences which, probably,<br />
the producers didn't intend. While the subject matter deals<br />
with English criminals—black marketeers to be specific<br />
the screenplay obviously was modeled after countless and<br />
definitely dated American pictures dealing with gangdom;<br />
and m.onaged to pick up most of the cliches of those assorted<br />
patterns without inheriting any of their tempo or<br />
atmosphere. The only patrons who might get some enjoyment<br />
from the picture are oldsters to whom it will be<br />
nostalgically reminiscent of the days when melodrama was<br />
the piece de resistance of repertoire companies, and villains<br />
were hissed. Directed by Cavalcanti.<br />
Sally Gray. Trevor Howard, Grillith Jones, Rene Ray, Mary<br />
MerralL Charles Farrell, Phyllis Robins.<br />
frrCQV F<br />
Melodrama<br />
lUbby i (Technicolor)<br />
Univ-Inl'l ( ) 98 Minutes Rel.<br />
Our British cousins ore unrivalled in their facility at<br />
utilizing two or three complex and interminable story lines<br />
and weaving them into a celluloid whole that is bulging<br />
at the seams with unadulterated melodrama. In this instance<br />
such film-making technique is embellished with<br />
Technicolor and an estimable array of players, but the end<br />
result—for American audiences, at any rate—is just plain<br />
dull. Filmed under the banner of J Arthur Rank, it boasts<br />
production trappings of a lovishness belying England's<br />
present program of austerity, but the plot is completely unbelievable<br />
and the direction by Barnard Knowles is heavyhanded.<br />
In American bookings, the reception it will receive<br />
will probably be very cool. Prominent in the rambling<br />
yarn are a gypsy girl, accused of being a witch; a dealmute<br />
servant and a hard-headed country squire.<br />
Margaret Lockwood, Patricia Roc, Dennis Price, Basil Sydney,<br />
Dermot Walsh, Esma Cannon, Cathleen Nesbitt.<br />
-D<br />
Take My Liie F<br />
^~<br />
Eagle Uon (814) 79 Minutes Rel. Feb. 28. '48<br />
Here's a laudable importation from J. Arthur Rank's<br />
British production hopper—another crime-and-suspense<br />
thriller at which the English have frequently demonstrated<br />
their prowess in the past. This one is in the moderatebudget<br />
category, but that do#sn't stop it from delivering<br />
a full measure of action, thrills and mystery and winding<br />
up with a slam-bang climax. It is handicapped by a rather<br />
weak title and a cast of (to Americans, at least) comparative<br />
unknowns, but the entertainment content justifies bookings<br />
at least as half of a dual program, in which niche it<br />
should completely satisfy. The premise is a familiar one<br />
the innocent man accused of murder—but the unfoldment<br />
of the plot is deftly handled and the suspense mounts<br />
continuously until his wife successfully unearths the true<br />
culprit. Directed by Ronald Neame.<br />
Hugh Williams, Greta Gynt, Leo Bieber, Marjorie Mors. David<br />
Wallbridge. Francis L. Sullivan. Rosalie Crutchman.<br />
The Idiot<br />
7\ Drama<br />
E. C. D. 100 Minutes<br />
Rel. Feb. '48<br />
A morbid French film of love and religion in 19th century<br />
Russia as described by the noveUst Dostoievsky in his<br />
literary classic. Too brooding and too involved for overage<br />
audiences, the picture will have to earn its grosses in art<br />
theatres. It also has possibilities as a special midweek attraction<br />
for theatres in college towns. There is little name<br />
value in the cast even for habitual foreign-language patrons.<br />
Scenes of great power and frank romance are in the story,<br />
which tells of a young. Christlike prince v,rho returns to<br />
Russia filled with idealism. In his zeal to save souls and<br />
forgive sins he helps prevent two marriages because they<br />
are based on convenience, not love. His sainfliness is<br />
responsible for driving a man to murder. Gerard Philippe<br />
is as this idealist excellent. George Lampin directed.<br />
European Copyrights & Distribution, Inc., 151 East 51 st St.,<br />
New York, N. Y.<br />
Gerard Philippe, Edwige Feuillere, Marguerite Moreno,<br />
Lucien Coedel.<br />
Springtime<br />
Four Continents Films 80 Minutes Rel.<br />
British musicals rarely impress American audiences, and<br />
"Springtime" will be no exception. Its song and dance<br />
routines are skimpy by Hollywood standards. Its story of<br />
the showgirl who falls in love with a wealthy aristocrat and<br />
runs into parental objections has been told too often. The<br />
picture can help fill the lower half of a midweek bill. Do not<br />
to top production from England, because you will<br />
try to sell it<br />
antagonize regular patrons of British films who have come to<br />
expect class entertainment. The best the picture has to<br />
offer is some pleasant singing by Carol Raye as the showgirl.<br />
She plays a dual role. In the first role she is a 1911<br />
music hall artist who fails to get her aristocratic sweetheart.<br />
In the second role she is a 1945 showgirl who wins the<br />
nephew of the original lover. Hans May directed.<br />
Peter Graves, Carol Raye, Lawrence O'Madden, Leni Lynn.<br />
Netta Westcott, David Home, Diana Calderwood.<br />
Bohemian Rapture<br />
Artldno 88 Minutes Rel.<br />
Foreign-language patrons, particularly those of Bohemian<br />
origin, will be the chief customers for this film produced<br />
in postwar Czechoslovakia. As a story about the 19th<br />
century Czech violinist-composer, Josef Salvik, it also may<br />
appeal to Americans devoted to serious music. The picture<br />
includes numerous violin and orchestral selections composed<br />
by Slavik and Paganini. The English titles fail to<br />
cope with the involved plot, which is tied in with dream<br />
sequences and emotional .upheavals. The film tells the story<br />
of Slavik's stormy career as a musician and ladies' man. He<br />
loves his rich and beautiful patroness who merely toys<br />
with his affection. He is loved in turn by two other women<br />
whom he ignores until it is too late. These complications<br />
and conflicts are shown through trick photography that<br />
was in vogue 20 years ago in the U.S., Germany and Russia.<br />
Vaclav Krska directed.<br />
Jaromir Spal, Vaclav Voska, Karel Dostal, Vlasta Fabianova,<br />
Libuse Zemkova.<br />
F<br />
%r ,^;n<br />
The Eternal Return<br />
Discina Int'l Films 92 Minutes Rel.<br />
An ur.jsual and decidedly arty French film based on the<br />
ancient Tristan and Isolde legend. This is a modern version,<br />
without the glorious Wagner music but with two striking<br />
blond players, Jean Marais and Madeleine Sologne, as the<br />
unhappy lovers. The theme and the author, Jean Cocteau,<br />
make this an excellent draw for the art houses. It's too unreal<br />
and slow-moving for general audiences. The settings of a<br />
palatial old chateau, a snowbound cabin in the mountains<br />
and the seacoast of a lonely island have been rnagnificently<br />
photographed. Miss Sologne is beautiful, but rather artificial<br />
as the modern-day Isolde. However, Marais is excellent as<br />
the virile blond Tristan and Pieral makes a sinister figure of<br />
the evil dwarf nephew who gives the lovers a poisoned drink<br />
which acts as a love potion. As in the opera, the ending is<br />
a tragic one. Jean Delannoy directed. Discina is at 250<br />
West 57th St., New Ycrk City.<br />
Jean Marais. Madeleine Sologne, Jean Murat, Junie Astor,<br />
Pieral, Yvonne DeBray. Roland Toutain.<br />
This Wine of Love F ::;L<br />
Superlilm Distributing Corp. 96 Minutes Rel.<br />
Latest opera to be filmed in Italian is a pleasantly improbable<br />
comedy with a full quota of fine arias. Based on<br />
Donizetti's "L'Elisir D' Amore," the picture will have a strong<br />
appeal to music lovers and should do good business in art<br />
houses. Will also have a draw in Italian neighborhoods,<br />
but, because none of the singers is known in America, it<br />
will have little value for general audiences. Like "The<br />
Barber of Seville," this closely follows the confines of the<br />
stage action, but the settings suggest real-life backgrounds.<br />
While the singing appears to have been dubbed in, the<br />
arias are delightfully rendered by the entire cast. Nelly<br />
Corradi makes a lovely heroine and Italo Tajo is outstanding<br />
as a fast-talking charlatan. In addition to English titles,<br />
an introduction by Milton Cross explains the action. Directed<br />
by Mario Costa. Superfilm is at 52 Vanderbuilt Ave.,<br />
N.Y.C.<br />
Nelly Corradi, Tito Gobbi, Gino Sinimberghi, Italo Tajo.
. . . Flaming<br />
. . . Jean<br />
. . And<br />
. . Fear<br />
. . One<br />
. . Her<br />
. . Only<br />
. . When<br />
. . For<br />
. . Whose<br />
. . You<br />
. . "Springtime"<br />
. .<br />
EXPLOITIPS Suggestions for Selling; Adiines for Newspaper and Progran<br />
SELLING ANGLES: "Take My Lile"<br />
The crime and suspense angles indicate tieups with<br />
libraries and bookstores on detective yarns. Stuff heralds<br />
in pulp mystery m-agazines. Delve through newspaper files<br />
for stories concerning people innocently accused of crimes<br />
and blow up the yarns for display in lobby easels. Use the<br />
title in tieups with local merchants, gagged up a bit, such<br />
as " 'Take My Life'—But Don't Dare Touch My New Suit<br />
From the De Luxe Haberdashery."<br />
CATCHLINES:<br />
It's a Spine-Tingling Killer-Thriller ... As a Beautiful<br />
Woman Risks Life and Career ... To Track Down a Murderer<br />
'With a Twisted Mind . . . Because the Man She Loved<br />
Was Doomed to Die.<br />
Her Beauty Hid an Evil Soul . Kiss Led a Man to<br />
Murder . Wove a Net of Suspense and Intrigue<br />
Around an Innocent Victim . . . Blood Was on This Killer's<br />
Hands . Raged Through His Mind .; . . As He Drew<br />
Closer, Closer ... To the Trap Set by the Woman He Hated.<br />
SELLING ANGLES:<br />
"The Idiot"<br />
The film will have to be sold on the strength of the reputation<br />
of Dostoievsky's novel. This book has long been a<br />
classic, familiar to college students and literary groups. It<br />
has been dramatized and presented as a ploy by professional<br />
and amateur theatrical organizations. Angle your<br />
ad campaigns for these individuals and groups. Use direct<br />
mail in addition to newspapers. Also try library tieups.<br />
CATCHLINES:<br />
A World-Famous Novel Is Now a Great Film ... An<br />
Emotional Experience That Will Leave You Limp . . . Romance,<br />
Tender and Passionate, Set Against the Background<br />
of Imperial Russia.<br />
Superb Acting 'Vitalizes a Powerful Film . the<br />
French Would Dare Make Such Picture . . . Unique and<br />
Soul Stirring . of the Greatest Films to Come From<br />
France.<br />
SELLING ANGLES: "I Became a Criminal"<br />
Tie in with police officials, civic organizations, churches,<br />
the Boy Scouts and other groups to promote a local "Crime<br />
Prevention Week." Use the title in tieups with auto repair<br />
shops on displays of brake lining, captioned: "You can<br />
become a criminal—attend to those worn tires and poor<br />
brakes right now." Stuff throwsheets in crime, detective<br />
and mystery magazines. Snipe the neighborhood with<br />
"Wanted" posters with a description and portrait of Trevor<br />
Howard.<br />
CATCHLINES:<br />
Limehouse Turns on the Heat ... As Guns Bark and Fists<br />
Fly in the Dregs of London's Underworld . . . It's a Whirlwind<br />
of Action and Thrills ... As an Innocent Man Becomes<br />
Involved in a Fiendish Dope-Smuggling Ring . . . And<br />
Clears His Name at the Risk of His Life.<br />
Bullets Blaze and Headlines Scream ... As the Hottest<br />
Black-Market Gong Ever to Slink Through Soho . . . Winds<br />
up on the Wrong Side of the Lcrw . . . There's 'Whirlwind<br />
Action Every Minute ... As London Stalks Its Racketeers.<br />
SELLING ANGLES:<br />
"Jassy"<br />
Build up interest in the title through lobby portraits of<br />
Margaret Lockwood, captioned: " 'Jassy'—the most unforgettable<br />
woman you've ever met." In the plot she has occult<br />
powers, suggesting a lobby layout including a crystal ball<br />
and a gypsy "fortune-teller." Stills of gambling scenes<br />
could be planted with banks and finance companies, with<br />
copy reading: "Don't gamble with your future—invest your<br />
savings wisely." Margaret Lockwood is well enough known<br />
to American audiences to warrant marquee and advertising<br />
attention.<br />
CATCHLINES:<br />
Meet Jassy . . . The Most Unforgettable Woman You've<br />
Ever Known . Compelling Beauty and Charm<br />
Were Irresistible . . . Until They Led Her to the Brink of the<br />
^<br />
Gallows . . . For a Crime She Did Not Commit. .'j<br />
You'll Never Forget Jassy . . . Half Gypsy and Half Housewife<br />
. . . Who Sought a Cunning Revenge Against the Man<br />
Who Killed Her Father ... But Was Swayed From Her<br />
Purpose . Murder Struck.<br />
SELLING ANGLES: "The Eternal Return" SELLING ANGLES: "Springtime"<br />
Play up the fact that this is a modernized version of the<br />
famous 'Tristan and Isolde legend by using many stills of<br />
Jean Marais and Madeleine Sologne, who are both striking<br />
blonds, in modern attire. Marais has had a following in art<br />
houses since the release of "Carmen" and "Beauty and the<br />
Beast," both outstanding French films. Jean Cocteau, the<br />
Parisian poet and author, is widely read by the intelligentsia<br />
who will patronize this.<br />
CATCHLINES:<br />
The Ancient Legend of Tristan and Isolde in Modern Dress<br />
Passion in a Setting of Snowcapped Mountains<br />
Cocteau, French Surrealist and Poet, Gives Us a<br />
Modern 'Version of a Legendary Triangle.<br />
A Beautiful Young Bride and Her Elderly Husband's Handsome<br />
Emissary Are Trapped By a Love from Which There Is<br />
No Escape ... A Magic Potion Swept Them Into a Love Which<br />
Could End Only in a Death Pact . . . The Greatest Love Story<br />
of All Time,<br />
Try to make the most of the film as a musical romance without<br />
playing up the fact it comes from England. Stress the<br />
fact that it offers a new singing star (Carol Raye) who has<br />
a promising future as a result of her work in this picture.<br />
Play around with the title. Use some of the catchlines listed<br />
below on signs and in ads.<br />
CATCHLINES:<br />
"Springtime" Is Lovetime . Is the Time For<br />
Romance . the Time of Your Life See "Springtime"<br />
. . . "You'll Have One Swell Time at 'Springtime' "... It's<br />
Time to See "Springtime.'<br />
Tender Romance, Lilting Melodies . . . You'll Hear and See<br />
a New Singing Star . . . Gay Entertainment ... As Old<br />
Fashioned As Love, As Up-to-Date As Jet Propulsion.<br />
SELLING ANGLES:<br />
"This Wine of Love" SELLING ^GLES: "Bohemian Rapture"<br />
through music shop window<br />
This can be sold to music-1<br />
displays of recordings from Donizetti's "L'Elisir D'Amore"<br />
or by having a loud-speaker attachment on a phonograph<br />
playing the melodies in the lobby. Give special matinee<br />
rates to students studying opera and circularize music<br />
schools. Also interest Italian language students. Tieup the<br />
title with liquor stores for displays of fine Italian wines<br />
and stills of the wedding feast in the picture.<br />
CATCHLINES:<br />
Donizetti's Great Opera, "L'Elisir D'Amore," Presented<br />
on the Centennial of the Composer's Death<br />
. . . Glorious<br />
Music Sung by Nelly Corradi and Singers of the Rome<br />
Opera House ... An Elixir Which Turns an Inarticulate<br />
Swain Into a Passionate Lover.<br />
. . .<br />
Another Feast of Music for Opera-Lovers ... A Divine<br />
Draught<br />
Suitor<br />
Which Works Its Magic Power on a Love-Sick<br />
Love Works Its Magic Spell on Soldier and<br />
Civilian Alike Donizetti's Immortal Music Comes to the<br />
. . .<br />
Screen.<br />
Play up the music and romance angles in regular foreignlanguage<br />
situations. In cities vrith heavy Czech and Slovak<br />
is first representation point out that this one of the films<br />
to come from postwar Czechoslovakia. Local Czech and<br />
Slovak national societies may be willing to sponsor the film.<br />
Also arrange tieups with music shops carrying Paganini<br />
records. In addition music shops specializing in foreign<br />
records may have selections by Slavik and may be agreeable<br />
for tieups.<br />
CATCHLINES:<br />
A Filr of Great Beauty and Warmth ... A Musical Deight<br />
Seething With Passions of a Romantic Age .<br />
A Film of Great -Emotional Depth ... A Picture That Will<br />
Make Film History . . . Brilliant Photography.<br />
A New Screen Thrill From the Old World ... An Unusual<br />
Film Brilliantly Acted . . .A Story Never Before Told on an<br />
American Screen . Will Gasp at the Stark Drama of<br />
a Great Man's Life and Loves.
'<br />
, complete<br />
, 459<br />
il,<br />
1 chairs,<br />
^<br />
I'mi<br />
ES: 10c per word, minimum $1.00, cash with copy. Four insertions for price oi thre<br />
ISING DATE: Monday noon preceding publication dale. Send copy and answers<br />
Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 1, Mo.<br />
lENERAL EQUIPMZIir—USED^<br />
THEATRES FOR SALE<br />
iouulc parking dnve-in Ihea<br />
THEATRES WANTED<br />
Sell Your Tlieatre<br />
CUflRlllG<br />
HOUSf<br />
HELP WANTED<br />
iiintiiii.-ns an<br />
,eraMd, Architect, 628 .\1 Ic<br />
malting. We gel quick results. «ui give juu a<br />
prompt estimate oi your prcstni ilie.itre i.ilue<br />
We liave theatres. .Many theatres<br />
Write us iud.ij. "Jue" Jobipli, 1003 Galiuviay<br />
irtb investigailng. Contact us In<br />
Phone Yale 2-7li50, liallas, Texas,<br />
loe" Joseph, 1003 Uallovray. Ph<br />
Wanted to lease small town iheatie<br />
7050, Dallas, Tesas,<br />
west. Have cash for equipment and<br />
Theatres for sale. Selected listings iJi Oregon rent In advance If necessary. Calhollc<br />
id \Vaslilngton now available. Write for list, preferred. Full details first letter.<br />
heatre Exchange Co., Fine Arts BIdg., Poil-<br />
permanent theatre posl-<br />
'hiladelphia. llingbamton,<br />
$110 lu $150 neckly, de-<br />
ivy Duty bloners, ball-bearing equipped,<br />
U cfra to 50,000 cfm. Air washers, all<br />
Hydraulic drives, two and four speed motors<br />
ontrois. Immediate delivery. Dealers waiited.<br />
Ml Engiiieerine and Mfg. Co., 519 Wy«n-<br />
St.. Kansas City, Mo.<br />
ondition your tlieatre tliis supimer at fracnew<br />
price. Used blower and air-uiisber and<br />
with all motors, etc.. for alr-<br />
1,000-seat theatre. Now in operation. For<br />
and price write Gust Constan, Avon Thea-<br />
)ecaliir. 111.<br />
^ry portable 35mm sound projector complete<br />
ampliiier and speaiier. Late model used<br />
good as new, bargain. Joseph Vasut, Schug.<br />
Te.v.<br />
Family theatre Central Texas college town. Ui<br />
$13,000 profit 1947. $6,500 spent 1947<br />
modeling. Easily operated. $25,000 cash. Le:<br />
3422 Klnmore. Dallas, Texas.<br />
200.seat theatre in closed Ohio town. (<br />
ii<br />
llicatre in radius of 25 miles. Ideal lor<br />
lidual operation. $10,000 will buy building<br />
ill: or $4,000 for long term lease. Boxol<br />
Florida theatre. 400 seats, population 1,500,<br />
new equipment. Includes building with large apartment,<br />
two stores. B,xceplional value, $35,000 »iil.<br />
terras. Scott Itutherford, 124 Pomegranate St.,<br />
Northwest Ark:insas cuuni<br />
400 seats. Centurys, Stm<br />
Altec serviced, new MaiiU'\<br />
eluded. Knotty pine lobbv<br />
Wanted: Small town theatre, population o.c:<br />
,000, Wisconsin or Minnesota. Can buy, prcft<br />
ase. l-'ull details first letter. B. E Cui<br />
$8,000 to invest in good snia<br />
lull or p:irt paymenl. No com<br />
„ Woods, Hotel Robert E. Lee<br />
STUDIO AND PRODUCTION<br />
EQUIPMENT<br />
Latest super Parvo DeBrie studio camera, 5<br />
1st lenses, blimp, motor, ten 1,000 tt. magazines,<br />
irect focus rackover, pilot pin registration, heavy<br />
Ohio.<br />
x mechanisms, rebuilt, $472.50;<br />
shutter, shockproof gears, rebuilt,<br />
$114.50: Strong Mogul lamp-<br />
$425 pr,; Spring seats, excellent,<br />
^()und systems; rotary stabilizer<br />
ii-way speaker systems, etc., com-<br />
.?765. What do you need? Star<br />
St., W. 46th New York<br />
1^ plenty of used and rebuilt theatre<br />
It at reasonable prices. Call or<br />
Tlieatre Equipment Co.. 1878 E.<br />
lis: superior 3912 or FAlrmount<br />
Ohio.<br />
good condition seats, upholiprinfi<br />
cushion seats. Good conishort<br />
:nr conditioning outfit,<br />
Slime light fixtures. Delivery<br />
i<br />
New, used, half price!<br />
Southeast Texas town 2,000. 40 ft. building<br />
liided. 410 seats, latest Simplex booih. tin<br />
;sidence available. $28,600, terms. Leak, 31<br />
Southwest Oklahoma thriving new tlieatre. slioni<br />
ommiinity interest. Simplex, Ballantyne. ne\<br />
;ats. Only show small town. $17,500. Libei.i<br />
Oklahoma small town, modern. Ideal spot for<br />
family; fine scllools. near University. Best bootli<br />
equipment, modern seats. Beautiful front, all new.<br />
.Modern building. Withui communting distance ol<br />
beautiful city; fine housing available. $39,780<br />
all. takes Terms, or lease. Write Boxofficc,<br />
A-2958.<br />
For Sale: New building. Super Simplex machines,<br />
1,200. Box 95, Cheneyville.<br />
liCA sound. Population<br />
La.<br />
300-seat theatre, new Motiosr.iph equipment,<br />
American Seatiri*; CiiinMinv ^-i, ,?.•, nndiiUtHied,<br />
*Jew building. ': !! l:i.".i!i_' < in<br />
i.<br />
Profitable mu<br />
university. FIili<br />
lamps, Centurss,<br />
roll. Excellent<br />
petitive trade i<br />
tion, qualified |i<br />
recoridit lulled, $795; new .Muviula D, $279 50;<br />
ran wants tlie.itre in growing town of 1,000<br />
5,000 W. studio spots, $89.50. Send for latest<br />
E:istern North Carolina or South Caroeferred.<br />
lioliert W, Kennedy, Delco, N. C.<br />
stocklist. S.O.S. Cinema Supply Corp.. 449 W.<br />
42nd St.. New York City<br />
GENERAL EQUIPMENT—NEW<br />
THEATRE SEATING<br />
$295; flashlights, singli<br />
Send for bargain catalog.<br />
Corp.. 449 W. 42nd St..<br />
On or about February 15, we will be located in<br />
the new S.O.S. building, 602 West 52nd Street,<br />
New York 19. Ten minutes from Times Square,<br />
The latch string is out. Pay us a visit. S.O.S.<br />
Cinema Supply Corp., New York<br />
Drive-in Theatre Projection and sound equipment.<br />
Brand new: nothing else needed, $2,974.<br />
Theatre equipment $2,794, and $2,280, complete<br />
and installed. Ace Camera Supply, 116 N, Dargan,<br />
Florence, S. C.<br />
F|i Sale: Pair 16mm Ampro Hi-Arc projectors.<br />
Worth $2,500. Best offer takes. Imshipment.<br />
.\riington Theatre. Hopewell,<br />
Many<br />
others.<br />
lei one DeVry 35mm portable sound<br />
with 2.000 ft. magazines, speaker,<br />
and cable used only few months. W. A.<br />
(ier,<br />
Rntherfcrd, Tenn<br />
nsert unholstered backs for slope floor, exjndition,<br />
$5.50 ea. Immediate delivery.<br />
& Sons Co.. 2159 S. Kinnickinnic Ave.<br />
Near Dallas: Only theatre lively farming center,<br />
1,000, Good building, new Manley. Needs showmanship,<br />
$111. noil, $ii.000 down. Leak, 3422<br />
Kinmiiiv, Mrii ntliers similar.<br />
EQUIPMENT WANTED<br />
sloping, 200<br />
& T, Wickes, Ark.<br />
BUSINESS STIMULATORS<br />
or 100 number. $3 per<br />
mium Products, 354 W,<br />
IS. N, Y<br />
ies, surprises, for Satur-<br />
$30 per thousand (all<br />
iiv Co.. 40 E. 23rd St.,
i<br />
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