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REPORT ON SUPREME COURT<br />

HEARING IN ANTITRUST SUIT<br />

TOA'S TELEVISION SURVEY<br />

Page 12<br />

COVER STORY: Filmrows of America<br />

Page 18


KEEP YOUR<br />

ON THESE!<br />

Last week seven wonderful motion<br />

picture entertainments were previewed<br />

at the M-G-M Studios.<br />

They give thrilling meaning to<br />

the industry's new slogan "M-G-M<br />

GREAT IN '48!"<br />

^'HOMECOMING'<br />

M-G-M presents CLARK GABLE • LANA TURNER • ANNE<br />

BAXTER • JOHN HODIAK in "HOMECOMING" • Ray<br />

Collins • Gladys Cooper • Cameron Mitchell • A MERVYN<br />

LeROY PRODUCTION • Original Story by Sidney Kingsley<br />

Adaptation by Jan Lustig • Screen Play by Paul Osborn<br />

Directed by MERVYN LeROY • Produced by SIDNEY<br />

FRANKLIN • A METRO-GOLDWYN-MAYER PICTURE<br />

'THE PIRATE'<br />

l(<br />

STATE OF THE UNION Technicolor)<br />

(<br />

LIBERTYFILMSpresentsSPENCER TRACY. KATHARINE<br />

HEPBURN . VAN JOHNSON • ANGELA LANSBURY<br />

ADOLPHE MENJOU • LEWIS STONE in FRANK CAPRAS<br />

"STATE OF THE UNION" • Based on the Play by Howard<br />

Lindsay and Russel Crouse • Screen Play by Anthony Veiller<br />

and Myles Connolly • Associate Producer Anthony Veiller<br />

Produced and Directed by FRANK CAPRA • A METRO-<br />

GOLDWYN-MAYER PICTURE<br />

"B. F.'s DAUGHTER"<br />

M-G-M presents "B. F.'s DAUGHTER" starring BARBARA<br />

STANWYCK . VAN HEFLIN • CHARLES COBURN<br />

RICHARD HART • KEENAN WYNN • A ROBERT Z.<br />

LEONARD PRODUCTION • Screen Play by Luther Davis<br />

Based on the Novel by John P. Marquand • Directed by<br />

ROBERT Z. LEONARD • Produced by EDWIN H. KNOPF<br />

A METRO-GOLDWYN-MAYER PICTURE<br />

n<br />

M-G-M presents JUDY GARLAND • GENE KELLY in<br />

"THE PIRATE" • WALTER SLEZAK • GLADYS COOPER<br />

REGINALD OWEN • Songs by COLE PORTER • Color<br />

by TECHNICOLOR • Screen Play by Albert Hackett and<br />

Frances Goodrich • Based on the Play by S. N. Behrman<br />

Dance Direction by Robert Alton and Gene Kelly • Directed!<br />

by VINCENTE MINNELLI • Produced by ARTHUR FREED,'<br />

A METRO-GOLDWYN-MAYER PICTURE<br />

"EASTER PARADE"<br />

(Technicolor)<br />

M-G-M presents IRVING BERLIN'S "EASTER PARADE'<br />

starring JUDY GARLAND • FRED ASTAIRE • PETEE<br />

LAWFORD with ANN MILLER • Color by TECHNICOLOF<br />

Music and Lyrics by IRVING BERLIN • Director of Musica<br />

Numbers ROBERT ALTON • Directed by CHARLEJ<br />

WALTERS . Produced by ARTHUR FREED • A METRO<br />

[<br />

GOLDWYN-MAYER PICTURE<br />

I.<br />

j<br />

"THE BRIDE GOES WILD"<br />

M-G-M presents VAN JOHNSON • JUNE ALLYSON in<br />

"THE BRIDE GOES WILD" • BUTCH JENKINS HUME<br />

•<br />

CRONYN • UNA MERKEL • Original Screen Play by<br />

Albert Beich • Directed by NORMAN TAUROG • Produced<br />

by WILLIAM H. WRIGHT • A METRO-GOLDWYN-<br />

MAYER PICTURE<br />

'THE BIG CITY""?Kr f<br />

M-G-M presents "THE BIG CITY" starring MARGAREl^<br />

O'BRIEN . ROBERT PRESTON • DANNY THOMAj!<br />

GEORGE MURPHY • KARIN BOOTH • EDWARI<br />

ARNOLD. BUTCH JENKINS • and introducing to the screei<br />

BETTY GARRETT and LOTTE LEHMANN . Screen Pla<br />

by Whitfield Cook and Anne Morrison Chapin • Additiona<br />

Dialogue by Aben Kandel . Based on a Story by Miklos Laszl(<br />

As Adapted by Nanette Kutner . Directed by NORMA!'<br />

TAUROG . Produced by JOE PASTERNAK • A METRO<br />

GOLDWYN-MAYER PICTURE<br />

Generously For America<br />

Dthcrhood Week!,


°4'<br />

dJim:<br />

^^zr/^Si^<br />

TRADE SHOW<br />

TONIC!<br />

Come and enjoy yo^^self.<br />

Bring the<br />

family. They'll tell you to book it<br />

fast.<br />

Just what the public needs! Just<br />

what your cash register needs too!


m^mmmma<br />

im'mmmmmMimmMi<br />

t£is^\S^^!^<br />

iiMmiftt BOGART


IWARNERS'<br />

TREASURE OF SIERRA MADRE:<br />

of the best<br />

Hol^wood<br />

fiasdonS


I<br />

ESSE<br />

'<br />

'<br />

THE NATIONAL FILM WEEKLY<br />

PUBLISH.D IN<br />

NINE SECTIONAL EDITIONS<br />

BEN SHLYEN<br />

Editor -in-Chiei and Publisher<br />

JAMES M. lERAULD Editor<br />

NATHAN COHEN Associate Editor<br />

SHLYEN ^....Managing Editor<br />

IVAN SPEAR<br />

Western Editor<br />

I. HARRY TCLER Equipment Editor<br />

RAYMOND LEVY General Manager<br />

Published Every Saturday by<br />

ASSOCIATED PUBLICATIONS<br />

Edilorial Ollices: 9 Rock Plaza, Ne<br />

lies N M.<br />

Y tiaymond Levy, General Manag<br />

Jerauld Editor: Chester Friedman, Editor bnowman<br />

diser Seclion A. ) Stocker, Eastern Hepresenta<br />

live. Telephone Columbus 5-6370, S-B371, 5-6372.<br />

Coble addres BOXOFFICE. York.<br />

Cenlial Ollice;: 332 South Michigan Blvd., Chi(<br />

4, 111. 1. Horry Toler, Editor "<br />

""<br />

'<br />

tioii Telephone WAbash 4575.<br />

stone 1186.<br />

WoBhinglon Ollices: 302-303 International Bldg., 1319<br />

F Si N W Lee L Garling, Manager. Telephone<br />

WAlio'nal 3482. Filmrow: 932 New Jersey, N W. Saro<br />

Young.<br />

London Ofiices: 136 Watdour St., John Sullivan. Manelephone<br />

Gerrard 3934-5-6.<br />

Public<br />

825 Von rd., Kc<br />

1, Mo, Nathan Cohen. Associate Edil<br />

Managing Editor; Morns Schlozmon<br />

ager. Telephone CHeslnut 7777-78.<br />

City<br />

Shilyen,<br />

Man-<br />

Other Publications; BOXOFFICE BAROMETEH,<br />

published<br />

ALBANY-21-23 Waller Ave., M. Berrigan.<br />

ATLANTA-163 Walton, N. W., P. H. Savin.<br />

BIRMINGHAM—The News, Eddie Badger.<br />

BOSTON—Frances W. Harding, 20 Piedmont St., Lib.<br />

9814. Home; Com. 4700.<br />

BUFFALO— 157 Audubon Drive, Snyder, Jim Schroder.<br />

CHARLOTTE— 216 W. 4th, Pauline Grilfith.<br />

CHICAGO—332 S. Michigan, Jonas Perlberg, WA-4575.<br />

CINCINNATI— 1634 Central Parkway, Lillian Seltzer.<br />

CLEVELAND—Elsie Loeb, Fairmounl 0046.<br />

DENVER— 1645 Laloyetle, Jack Rose, TA 8517.<br />

DALLAS^524 Holland, V. W. Crisp, J8-97E0.<br />

DES MOINES— Register & Tribune Bldg., Russ Schoch<br />

DETROIT- 1009 Fox Theatre Blvd., H. T. Reves.<br />

Telephones: RA 1100; Night, UN-4-0219.<br />

HARTFORD— 109 Westborne, Allen Widem.<br />

HARRISBURG, PA.—The Telegraph, Lois Fegon.<br />

INDIANAPOLIS-Rt. 8, Box 770, Howard M. Rudeoux.<br />

MIAMI—56 S. Hibiscus Island, Mrs. Manlon E. Harwood.<br />

2952 Merrick Rd., Elizabeth Sudlow.<br />

MEMPHIS— 707 Spring St., Null Adams, Tel. 48-5462<br />

MILWAUKEE-529 N. 13th, J. R. Gahogan, MA-0297.<br />

MINNEAPOLIS—29 Washington Ave. So., Les Rees<br />

NEW HAVEN—42 Church St., Gertrude Lander.<br />

NEWARK, N. J.—207 Sumner, Sara Corleton<br />

NEW ORLEANS—218 So. Liberty St., Mrs. Jack Auslel<br />

Telephone MA 5812<br />

OKLAHOMA CITY— 125 NW 15th St., Polly Trindie.<br />

OMAHA—Omaha World-Herald Bldg., Lou Gerdes<br />

PHILADELPHIA-4901 Spiuce St., I. M. MaWer.<br />

PITTSBURGH—86 Van Broani St., R. F Klingensmith<br />

PORTLAND, ORE.—David C. Kahn, 823 S. E. Ash St.<br />

RICHMOND—Grand Theatre, Sam Pulliam.<br />

ST. LOUIS—5149 Rosa, David Barrett, FL-3727<br />

SALT LAKE CITY— Deseret News. Howard Pearson<br />

SAN ANTONIO—333 Blum St., L J. B. Kelner.<br />

SAN FRANCISCO—25 Taylor St., Gail Lipman,<br />

ORdway 3-4812.<br />

SEATTLE—928 N. 84th St., Willord Elsey.<br />

TOLEDO^f330 Willys Pkwy., Anna Kline.<br />

IN<br />

CANADA<br />

CALGARY—The Albertan, Wm. Campbell<br />

MONTREAL^330 Wilson Ave., N. D. G., Roy Cormichael.<br />

Walnut 5519.<br />

ST. JOHN— 116 Prince Edward St., Wm. J. McNulty.<br />

TORONTO—242 Milwood, Milton Galbraith.<br />

VANCOUVER—411 Lyric Theatre Bldg., Jack Droy.<br />

VICTORIA—938 Island Highway, Alec Merriman.<br />

WINNIPEG—The Tribune, Ben Lepkin.<br />

Member Audit Bureau of Circulations<br />

OXOFFICE<br />

THE BIG CASE<br />

^-^Nf T long last the supreme court has heartl<br />

the arguments of plaintiff and defendants in the antitrust cast'<br />

Too, the "bystanders," while not direct parties, nevertheles<br />

affected, had an opportunity to present their side. Little tho(j<br />

has not already been reported was brought to light. It wati<br />

because of the restrictive time limitations, largely a summal<br />

tion of what the court received in the form of briefs and whoj<br />

earlier was brought out in the lower courts.<br />

Now the case is in. And the decision is awaited.<br />

When that will come, what it will be, how the industry wi<br />

be affected are questions subjected to conjectures with a<br />

many answers as there are people asked. About the onl<br />

certainty is that there will be a decision; and that it will com<br />

prior to the closing of the present term of court, which mean<br />

not later than June.<br />

It has taken a long time for these matters of conflict be<br />

tween exhibitors and distributors to reach the highest court i<br />

the land. Whether its judgment will resolve the difference<br />

that exist and create the climate of competition that is health<br />

ful for the majority in this industry—not forgetting the publi<br />

interest—remains for the future to tell.<br />

The Ascap Settlement<br />

The new licensing agreement effected by the Theatre Owr<br />

ers of America with the American Society of Composer<br />

Authors and Publishers represents more than just a victory fc<br />

the TOA. It demonstrates the value of unity. And it shoul<br />

serve to impress upon all in this industry that joint, dire<<br />

effort not only can but does get results.<br />

Prior to the begiiming of negotiations with Ascap to modii<br />

its announced increase in the music tax rates by 300 per ceni<br />

the Motion Picture Theatre Owners of America and the Amer<br />

can Theatres Ass'n were functioning as separate exhibitor oi<br />

ganizations. In addition there was the Allied States Ass'n an<br />

two or three other independent groups. All had the same con<br />

mon interest in the matter, but each had a different approacl<br />

The division in the ranks made practical negotiation a virtue<br />

impossibility.<br />

However, when the MPTOA and ATA were merged into th<br />

TOA there was represented a majority of exhibitors, and the<br />

alone improved the exhibitors' position. Ted Gamble, pres<br />

dent of TOA, set about at once to tackle this important problen<br />

And, after five months of negotiation, this effort has resulte<br />

I<br />

Vol. 52 No. 15<br />

FEBRUARY 14, 1948


, sxhibitors<br />

i<br />

IktVulM<br />

y^tLAioiUn<br />

PuUc'&eaU<br />

To Tax Theatre Equipment<br />

As Personal Property<br />

Massachusetts supreme court rules in favor<br />

of Boston assessors to levy equipment as<br />

personal property, a new principle in the Bay<br />

state and one which, exhibitors there fear,<br />

might spread.<br />

n holding Ascap rates at their old level for approximately<br />

3,200 theatres, comprising the "small" houses of the land with<br />

ess than 500 seats, and relatively minor increase, for larger<br />

heatres—as compared to Ascap's original demands. With the<br />

:ontract calling for these rates to remain firm for ten years,<br />

in the United States are relieved of an important<br />

/"Worry for a substantial period.<br />

list casf I<br />

erlliels On the other side of the fence there is the action instituted<br />

Jtlle %. i)y Allied and also by ITOA, both of whom seek to "eliminate"<br />

Itwtfhe music fee altogether through legislative recourse. Desmmx<br />

pirable as that aim may be, it is at best a long and costly<br />

md wk course. And, as the saying goes, a bird in the hand is worth<br />

two in the bush. All exhibitors, regardless of organization<br />

affiliation, can accept the new rates provided under the TOA-<br />

Ascap arrangement. From this neutral corner it would seem<br />

iistrywi/hat acceptance would be far cheaper than court or legislative<br />

witi t ibattles.<br />

the 01<br />

TOA leaders are rightfully quite happy about the develop-<br />

''' "'' taent. It is the first important achievement in negotiation since<br />

i mem yjg formation of the new organization. And their plans call<br />

lor dealing with other exhibitor problems in this way.<br />

20th-Fox Seeks FCC Okay<br />

For Television Station<br />

Company expects to build in Boston and<br />

may file additional applications; will be the<br />

second major lilm company operating video<br />

station: Paramount was the first.<br />

Rank to Start Experiment<br />

In Theatre Television<br />

His Cinema Television, Ltd., will set up<br />

network this year and install equipment in<br />

six film houses in London area for daily programs;<br />

will use BBC facilities.<br />

$600,000 Antitrust Suit<br />

Started in Baltimore<br />

Windsor Theatre Co. accuses six major<br />

distributing companies and two Baltimore<br />

theatres, the Walbrook and Hilton, of conspiracy<br />

to restrain and injure its trade.<br />

njicl k I<br />

From at least two Allied units there has come the claim that<br />

'""•-"continuous Allied pressure" and especially the introduction<br />

1"f"'= bf the Allied-sponsored Lewis bill was responsible for the Ascap<br />

s hei: >'retreat." If this "second front" action did have such a<br />

"P"' salutary effect, then, it is to be wondered, how much more<br />

juickly the result would have come had ALL exhibitor groups<br />

:oordinated their combined strength in this matter. And this<br />

thought can be applied to the many other problems in which<br />

ALL exhibition has a common interest.<br />

Man Bites<br />

Dog<br />

E. K. Menagh, Fort Lupton, Colo., exhibitor, would absolve<br />

producers from taking all the blame for the unfavorable public<br />

attitude toward the industry. He believes that exhibitors are<br />

more at fault. And, in a letter, which is published elsewhere<br />

in this issue, Mr. Menagh not only gives his reasons but offers<br />

^me practical suggestions by which exhibitors may profit.<br />

'<br />

Briefly, this progressive exhibitor advocates greater care<br />

in booking; strongly advertising the better attractions and<br />

playing down or eliminating the inferior pictures. Additionally<br />

he stresses the need for improvement to the point of perfection<br />

in projection and sound and, along with orderly operation,<br />

full consideration of the patron's comfort. That's a sound for-<br />

;mula—at all times.<br />

\£e^vu<br />

Report Howard Hughes Buy<br />

For RKO Stock Clinched<br />

Meeting of several RKO directors at Floyd<br />

Odium's California ranch seen as indication<br />

that prospective purchaser has met price<br />

controlling shares in company.<br />

for<br />

Jack Schlaifer to Assist<br />

W. J. Heineman at EL<br />

Veteran distribution executive named to<br />

newly created post of assistant to vice-president<br />

in charge of distribution for Eagle Lion;<br />

recently with Allied Artists-Monogram.<br />

lATSE Semiannual Meet<br />

*.<br />

In Pittsburgh March 1<br />

Richard F. Walsh, international president,<br />

wUl preside at the sessions of the general executive<br />

board at the William Perm hotel<br />

during the week of March 1.<br />

*<br />

A. W. Schwalberg Executive<br />

Assistant to C. M. Reagan<br />

Former Eagle Lion distribution head in new<br />

sales post will streamline Paramount exchange<br />

service and methods of contact with<br />

exhibitors throughout the country.<br />

SRO Sales and Foreign<br />

Departments to Coast<br />

Move to be made in April, with only advertising,<br />

publicity and a sales representative<br />

remaining east; leasing Victoria Theatre<br />

for Broadway showcase, dickering for others.


: February<br />

DECISION OF SUPREME COURT<br />

IS EXPECTED ABOUT MID-JUNE<br />

Destiny of the Industry<br />

Is Now in the Hands<br />

Of Eight lustices<br />

By J. U. JERAULD<br />

WASHINGTON—The antitrust story ha.s<br />

now been presented to the United States<br />

supreme court. Eight of the nine justices<br />

were on the bench this week to liear the<br />

final act of the drama which began in<br />

July 1938. Only Justice Jackson, who wat<br />

attorney general when the case started<br />

disqualified himself.<br />

Indications are that some kind of a ruling<br />

or<br />

decision may be expected during the first<br />

half of June, as the court usually takes<br />

some form of action on cases it hears before<br />

the end of the term.<br />

A THREE-DAY SESSION<br />

The oral arguments made before the court<br />

on Monday, Tuesday and Wednesday differed<br />

little from those which already had been<br />

projected in the various briefs. One of the<br />

surprises of the case was the acceptance of<br />

competitive bidding by MGM; another was<br />

the contention of Whitney North Seymour,<br />

counsel for Paramount, that the lower court<br />

erred in failing to permit testimony from<br />

exhibitors on how the decree would affect<br />

them. Hence, he suggested, the case should<br />

be sent back to the lower coui't for correction<br />

of this error.<br />

Tom Clark, attorney general, made the<br />

opening arguments for the government and<br />

Robert L. Wright, assistant attorney general,<br />

who conducted the case in the lower courts,<br />

was joined by John Sonnett, in charge of the<br />

antitrust division of the Department of Justice,<br />

in rebuttal arguments. Herman Levy,<br />

counsel for MPTOA, and Abram F. Myers,<br />

general counsel for Allied States, did not<br />

speak, but the court accepted their amicus<br />

curiae briefs. However, the exhibitor viewpoint<br />

was not without representation. Thurman<br />

Arnold appeared in behalf of ATA and<br />

John O. Jackson and Colonel Robert Barton<br />

gave arguments in behalf of the Confederacy<br />

of Southern Ass'ns.<br />

COURT IS A SELLOUT<br />

In the language of the theatre, the sessions<br />

of the court were "sellouts." Those who<br />

did not have tickets stood in line. There were<br />

hundi-eds of these and about 50 were permitted<br />

to stand in the rear of the courtroom.<br />

The auditorium, with seats for the<br />

press and some of the spectator attorneys<br />

placed between the majestic pillars, held 316<br />

persons, exclusive of the judges and court attendants.<br />

It was, indeed, an impressive and<br />

solemn drama.<br />

FIRST DAY<br />

Attorney General Tom Clark was the first<br />

speaker. The only interruptions in this court<br />

are by the justices who ask questions. The<br />

speakers don't harangue. There is no obvious<br />

oratory.<br />

Clark insisted that complete divorcement<br />

of exhibition from distribution was the only<br />

John W. Davis (center), who represented Loew's, Inc., before the supreme court, is<br />

shown leaving the building with J. Robert Rubin (right), vice-president and general<br />

counsel for Loew's, and Carter Barron, the company's representative in Washington.<br />

way to "pry open" competition. He said the<br />

government had contended since 1944 that<br />

"no appropriate relief could be obtained without<br />

divorcement."<br />

He pointed out that the expediting com-t<br />

ruled there had been restraint of trade both<br />

before and during the three-year period of<br />

the consent decree by fixing minimum admissions:<br />

by conspiring with each other to<br />

maintain a nationwide price-fixing system; by<br />

"conspiracy to maintain a nationwide system<br />

of runs and clearances which was substantially<br />

uniform as to each local competitive<br />

area"; by granting "discriminatory<br />

license privileges to theatres affiliated with<br />

other defendants"; by "allowing deductions<br />

of film rentals on double featui'es so as to<br />

have a competitive advantage"; by moveovers;<br />

by excluding "foreign pictures and<br />

those of independents"; by master agreements<br />

and franchises; by conditioning the licensing<br />

of one pictme on another, and by "formula"<br />

deals.<br />

In reviewing the statistics of first run ownersihip<br />

by major distributors, he said:<br />

"As the court found, in the 92 cities of the<br />

United States with a papulation of 100,000<br />

or more, 70 per cent of all the first run<br />

theatres are affiliated with one or more of<br />

the major defendants. Although they liave<br />

interests in only about one-sixth of the<br />

18,000 theatres in the United States, those<br />

theatres pay about 45 per cent of the total<br />

domestic film rental received by the eight<br />

distributor-defendants. Of the remaining 55<br />

per cent, about 5 per cent is received from<br />

the five largest unaffiliated circuits and bhe<br />

balance of 50 per cent is received from the<br />

remaining independent theatres. The court<br />

also found that the theatres affiliated with<br />

the major defendants paid to the major defendants<br />

from 71 to 81 per cent of all film<br />

rental paid by those theatres and paid to<br />

the three nonexihlbitor defendants from 16<br />

to 26 per cent. Thus 97 per cent of the rentals<br />

paid by these affiliated theatres was paid<br />

to the defendants, and all independent distributors<br />

together received only about 3 per<br />

cent.<br />

"The court foimd that in 38 of the 92 cities<br />

of 100,000 or more in population all of the<br />

first run theatres are affiliated. Most of the<br />

affiliated theatres are located in cities of<br />

24,000 or more and most of them are first<br />

run theatres. For this reason about 70 per<br />

cent of the film rental that comes from first<br />

rmr exhibition of the defendants' films in<br />

cities of 25,000 or more comes from affiliated<br />

theatres. There is no region in the United<br />

States in which one or more of them is not<br />

dominant."<br />

As was expected, Clark took a stand<br />

against competitive bidding. It was unsought<br />

and was not discussed prior to the filing of<br />

the opinion in June 1946, he said. The decision<br />

was not adequate to end tlie violations<br />

found, he asserted.<br />

Clark again took a stand against crosslicensing<br />

of pictures among defendants' theatres.<br />

To the surprise of some of the spectators<br />

Thurman Arnold, former assistant attorney<br />

general, appearing for the ATA and the<br />

Southern California Theatre Owners Ass'n,<br />

was the next speaker. He sought permission<br />

to intervene. His argument was confined entirely<br />

to an objection to competitive bidding.<br />

He described bidding as "the foul part of the<br />

decree." It directs a course of action for exhibitors<br />

not a party to the suit, he said. An<br />

important objection to biddir^, he declared,<br />

was that it compelled exhibitors to accept the<br />

defendants' judgment on reasonable prices<br />

for film and forces them to submit to uniform<br />

rules—something contrary to the purposes<br />

of the antitrust suit.<br />

"How can they determine the best bid?" he<br />

asked, and then he answered his own question<br />

by saying that "complete discretionary<br />

power" was left with the distributors.<br />

John O. Jackson, attorney for the Confederacy<br />

of Southern Ass'ns, also an opponent<br />

BOXOmCE :<br />

14, 1948


Abram F. Myers Col. Robert Barton W F. Crockett James F. Byrnes<br />

Among the participants in the arguments before the court<br />

were Abram F. Myers, general counsel for Allied; Colonel Robert<br />

Barton, of the Confederacy of Southern Ass'ns, shown with W. F.<br />

of bidding, pointed out tliat 5,471 new theatres<br />

had been erected since the start of the<br />

suit and more tiian 4,000 had been put up<br />

by independents. He insisted this was evidence<br />

of lack of restraint of trade.<br />

Col. Robert Barton, also representing the<br />

southern group, who shared the time allotted<br />

to this organization, declared exhibitors<br />

would have no recourse for damages under<br />

the bidding system, whereas under bargaining<br />

they often get adjustments.<br />

JOHN W. DA^^S SPEAKS<br />

John W. Davis, representing Loew's, Inc.,<br />

was the first of the attorneys for one of the<br />

major defendants to speali.<br />

"The outlines of this case are very simple,"<br />

he said. "The government must show monopoly<br />

or restraint of trade."<br />

He pointed out that 3,137 theatres are supposed<br />

to be controlled by the major defendants,<br />

but that there were no common stockholders,<br />

no common directors, and no common<br />

officers. Then he told the court, Loew's<br />

has 131 theatres, which makes the company<br />

the owner of about seven one-thousandths<br />

of the total of 18,000 theatres. Sixty-seven<br />

of the Loew houses, he said, are subruns, and<br />

in every city where Loew's operates it faces<br />

competition.<br />

"What's wrong with that?" he inquired.<br />

Answering Clark's objections to inter-company<br />

licensing, he said that what the government<br />

wants is to close 3.187 theatres "in the<br />

name of competition."<br />

In defense of clearances he said it was<br />

a financial impossibility to make prints so<br />

that 18,000 theatres could aU run pictures at<br />

the same time.<br />

Davis finished at almost exactly 4:30 when<br />

the first day's session ended.<br />

SECOND DAY<br />

The second day's session opened with the<br />

same waiting crowds that made the first day<br />

look like a personal appearance of a star.<br />

Most of the would-be spectators who lacked<br />

passes were lawyers, with a few women in<br />

the crowd.<br />

John W. Davis resiuned where he left off<br />

Monday afternoon. The closing phases of<br />

his argument were on competitive bidding.<br />

His easy flow of words, mixed with touches<br />

of humor from time to time, seemed to interest<br />

all of the justices.<br />

"I don't want to deprive the lower court of<br />

BOXOrnCE : : February 14, 1948<br />

any of its inventive originality," he said, referring<br />

to competitive bidding.<br />

Crockett, president of the Virginia Motion Picture Theatre Owners;<br />

and James F. Byrnes, former secretary of state, who appeared In<br />

behalf of 20th Century-Fox.<br />

Then he surprised all his listeners, except<br />

the lawyers who had seen his revised brief,<br />

by saying: "Loew's, Inc.. is a foremost protagonist<br />

of competitive bidding. We have no<br />

prophecies as to its success or failure; we<br />

will be ready to experiment with it. Loew's<br />

has tried it in 96 cities and in 281 theatres.<br />

40 on request of exhibitors. Twenty-four of<br />

these were affiliated with Paramount, 11<br />

were 20bh-Fox theatres and 12 Warner Bros,<br />

theatres. A total of 296 pictures was involved.<br />

Forty-four situations received 129 films, and<br />

smaller independent theatres received 212<br />

pictures. Two large Independents in nine<br />

spots secured pictures in this way. The compilation<br />

of these was not in the record of<br />

the case at the time of<br />

fDing."<br />

"NO RESTRAINT OF TRADE'<br />

Whitney North Seymour, Paramount counsel,<br />

tall and distinguished looking in a frock<br />

coat, and speaking in a casual conversational<br />

tone, tried to impress the court that there<br />

was no restraint of trade by the majors. He<br />

said two new distribution companies had<br />

come into the field since the filing of the<br />

antitrust case and competition had increased.<br />

If there had been a shortage of films, he<br />

said, it was due to increasing costs. Paramount,<br />

he declared, was in active competition<br />

all with distribution companies. The<br />

company gets about 15 per cent of the total<br />

gross from distribution among the major<br />

defendants.<br />

William J. Donovan, for RKO, contended<br />

that adequate injunctive rehef had been provided<br />

by the lower court, to assure full compliance<br />

with the law, and then he attacked<br />

what he described as an attempt by the<br />

lower court to "force distributors to adopt<br />

chain buying." Competitive bidding is unnecessary,<br />

he declared.<br />

He said that in the absence of supplemental<br />

bids competitive bidding had failed<br />

in<br />

200 situations.<br />

Then he attacked the injunction against<br />

theatre expansion. No violation of the law<br />

had been found in connection with theatre<br />

holdings, he said.<br />

RKO theatres, he declared, had been acquired<br />

for the purrose of finding a market<br />

for RCA sound equipment. This move in<br />

1932. he said, had not impaired competitive<br />

opportunities, but on the contrary had provided<br />

new ones for independents. RKO, he<br />

declared, has 190 theatres and gets 2.5 per<br />

cent of its revenue In affiliated theatres.<br />

Louis D. Frohlich, for Columbia, cast aside<br />

the restrained dignity that had characterized<br />

the proceedings up to that time. There<br />

was nothing wrong with the acoustics when<br />

he warmed up to his argument.<br />

Columbia, he said, had no theatres and<br />

had always operated "modestly." He based<br />

his argument against two restrictions-^block<br />

booking and competitive bidding. Theatres<br />

operated by the other defendants could acquire<br />

all of Columbia's best films under<br />

bidding, he asserted.<br />

WILL -POLICE THE INDUSTRY'<br />

"I have a right to sell my product in bulk,"<br />

he insisted. "This bidding directive is an<br />

attempt to regulate and police the industry.<br />

The lower court can enjoin, but it had no<br />

power to take my copyrights away from me."<br />

"After 27 years we are forced to disregard<br />

our old customers," he declared. "Every<br />

company has a right to create goodwill. All<br />

industries have this right. We are singled<br />

out for this drastic treatment when 70 per<br />

cent of our business is with independent<br />

exhibitors."<br />

Justice Rutledge pointed out that the courts<br />

have the right to enjoin the use of copyrights<br />

in a conspiracy.<br />

Frohlich agreed, but declared there had<br />

been no conspiracy, and no evidence to show<br />

that block booking had any connection with<br />

a conspiracy.<br />

Thomas Turner Cooke, Universal attorney,<br />

said to the court there had been no monopoly<br />

of distribution by that company and that<br />

the government had conceded that there<br />

was no scarcity of inferior product. Tliese<br />

pictures are the money-makers, he insisted.<br />

He pointed out that Universal had few pictures<br />

In the highest bracket and that only<br />

one-fourth of one per cent of its pictures<br />

had been percentage pictures during the<br />

period the testimony this case covered.<br />

in<br />

Edward C. Raftery, for United Artists,<br />

stirred laughter several times and obviously<br />

had the eight justices enjoying his argument.<br />

He insisted that United Artists should<br />

have been dismls-sed from the case by the<br />

lower court. He traced the history of the<br />

formation of United Artists and said that<br />

(Continued on next page)


i<br />

Decision of Supreme Court<br />

Expected About Mid-June<br />

(Continued from preceding pagei<br />

its only assets were used office furniture:<br />

that the company was open to any independent<br />

producer capable of producing good<br />

pictures and willing to risk his own money;<br />

that United Artists had no control over the<br />

way in which these producers want their<br />

pictures sold.<br />

One year United Artists had only four<br />

pictures, he said. Another year it had 2d,<br />

and it usually has from 12 to 15.<br />

"How can we put our pictures on the<br />

auction block?" he asked. "The hardest task<br />

I have had in this case has been to find the<br />

name of United Artists named in the government<br />

brief. Our only attempt to control<br />

admissions is to name the price the exhibitor<br />

wants to charge after 5 o'clock in<br />

individual<br />

contracts."<br />

PROSKAUER IS<br />

IMPRESSIVE<br />

Joseph M. Proskauer, for Warner Bros., was<br />

the last advocate at the Tuesday session. He<br />

has an easy command of English, a fund of<br />

quotations, and an interesting combination<br />

of humor, sarcasm, and emotional emphasis.<br />

His discussion fascinated the courtroom<br />

audience.<br />

"It was the molding of the form of relief<br />

decreed by the lower court that I want<br />

to discuss," he said.<br />

Warner Bros, own three per cent of the<br />

theatres, he said, and takes about eight per<br />

cent of the gross, and "that's not very remarkable."<br />

Warners' acquisition of theatres was "one<br />

of the great epics of the business," he declared.<br />

"It cost $25,000 to install soimd and<br />

no exhibitor was willing to risk it until<br />

Warner Bros, introduced it. It introduced<br />

a new form of competition. Warner Bros,<br />

owned 540 theatres in 1931. Today we have<br />

40 less, while the total of theatres has increased<br />

from 16,000 to 18.000.<br />

FOREIGN INCOME 30 PER CENT<br />

"Thirty per cent of our income is from<br />

foreign trade. "We make no money from<br />

the domestic business. Fourteen per cent of<br />

our income comes from om- own theatres.<br />

25 per cent from affiliated theatres and<br />

the rest from independents we are supposed<br />

to be grinding down. Our customers' prosperity<br />

has increased to a point unheard of<br />

in any other Industry. We cannot be convicted<br />

of collective monopolistic intent.<br />

There is nothing in this case to prove a<br />

purpose of monopoly."<br />

He said that the court's injunction that<br />

distributors would have to own 95 per cent<br />

of each of their theatres in order to retain<br />

them could not be carried out.<br />

Proskauer also argued for the privilege of<br />

block selling, becau.se its prohibition hurt independent<br />

theatres.<br />

THIRD DAY<br />

James F. Byrnes, former secretary of state,<br />

appearing as attorney for 20th Century-Fox,<br />

.said that his company accepted all the injunctions<br />

contained in the three-judge court<br />

decree, but tihat he wanted to object to the<br />

government's plea for divestiture of theatres.<br />

He insisted that the lower court did not rule<br />

that ownership of theatres led to restraint<br />

of trade.<br />

Then he brought up the arbitration system<br />

and quoted statistics of the handling of cases<br />

Before the Court<br />

Counsel for Government<br />

TOM C. CLARK, attorney general.<br />

ROBERT L. WRIGHT, assistant attorney<br />

general, prosecutor for the government.<br />

JOHN F. SONNETT, assistant attorney<br />

general.<br />

chief.<br />

Department of Justice antitrust<br />

Counsel for Industry<br />

JAMES F. BYRNES. 20th Century-Fox<br />

THOMAS TURNER COOKE, Universal<br />

JOHN W. DAVIS, Loew's, Inc.<br />

WILLIAM DONOVAN, RKO Radio<br />

LOUIS D. FROHLICH. Columbia<br />

JOSEPH M. PROSKAUER, Warners<br />

HnDWARD C. RAFTERY. United Artists<br />

WHITNEY NORTH SEYMOUR, Paramount<br />

For Amicus Curiae Petitions<br />

HERMAN LEVY, MPTOA-TOA<br />

ABRAM F. MYERS, Allied States<br />

For Appeal to Intervene<br />

THURMAN ARNOLD, American Theatres<br />

Ass'n<br />

COL. ROBERT JACKSON, and JOHN G.<br />

JACKSON, Confederacy of Southern<br />

Ass'ns<br />

by local arbitrators and the appeals board to<br />

.support his contention that the system had<br />

worked well.<br />

The lower court endorsed arbitration, but<br />

took the stand that it could only recommend<br />

it and not order it.<br />

Justice Frankfiuter interrupted Byrnes to<br />

ask if he took the position bhat the supreme<br />

court had power to order it.<br />

"Yes," replied Byrnes with emphasis. He<br />

quoted authorities to support his statement.<br />

In concluding his argument he said: "No<br />

one can reach the conclusion that the lower<br />

coiut was composed of three wise men."<br />

Assistant Attorney General Robert L.<br />

Wrig'ht began his rebuttal at 1:40 p. m. by<br />

saying: "I want to show wihat actually happened<br />

during the trial and to discuss the<br />

evidence."<br />

the ground that it had enjoined pools in<br />

numerous cities and should have etxended<br />

this injunction to Paramoimt partnersJiips.<br />

He asserted that these were pools in spite<br />

of the fact that the theatres are lofifilly<br />

operated, because, in his opinion, the partners<br />

are under the control of Paramount. Then<br />

he declared that the injunction procedure<br />

would not bind against future cooperation.<br />

His insistence on a ban against cross-licensing<br />

of pictures among the defendants, he<br />

said, was due to a conviction that this would<br />

restore healthy competition In exhibition and<br />

would stimulate production.<br />

Assistant Attorney General John Sonnett,<br />

who is in charge of the antitrust division of<br />

the justice department, confined himself to<br />

a factual recital of the conclusions of the<br />

three-judge court, and again pointed out that<br />

distributor-owned first runs get 45 per cent<br />

of the total film revenue.<br />

Exhibitor Attorneys<br />

To Create TOA Unit<br />

WASHINGTON—A legal advisory council<br />

for the TOA made up of attorneys connected<br />

with a number of regional units and their<br />

legislative agents has been formed for coordinating<br />

the activities of the organization.<br />

Several meetings will be held each year on<br />

call. Industry problems will be raised from<br />

the local level to the national level and vice<br />

versa. The new organization will be a central<br />

clearing house for information and advice.<br />

One of the primary objectives of the new<br />

group will be to create an open forum for<br />

the industry, a project that has been brought<br />

up from time to time during the past two<br />

years. The TOA board will discuss it later<br />

this month.<br />

Details of Ishe new setup were decided upon<br />

at a meeting held in Herman Levy's suite<br />

the Statler hotel on Tuesday, Februarj- 10.<br />

All of those present were in Washington for<br />

the purpose of listening to or participating<br />

in the antitrust case appeal arguments before<br />

the supreme court.<br />

Those present were: Tom Friday, Comerford<br />

circuit attorney; MamT Miller, coimsel<br />

for the TOA New Jersey unit; Lawrence E.<br />

Gordon and BjTon Pollard of the Butterfield<br />

circuit, Michigan; Albert Bernstein, counsel<br />

for the Wometco theatres; Col. Robert Barton,<br />

counsel for the Theatre Owners of Virginia;<br />

Sidney Grossman, MPTO of New York<br />

State; Col. Henry J, Spites, Kentucky Theatre<br />

Owners Ass'n; and PhUip Harland. attorney<br />

for the Fabian theatres.<br />

Large-Screen Tele Sale<br />

To Home User Is Worry<br />

(More Television News on Pages 12-13)<br />

NEW YORK—A new plan to market largescreen<br />

television equipment to clubs, schools,<br />

assembly halls, restaurants and large homes,<br />

in department stores and other retail outlets<br />

is causing concern in exhibitor circles.<br />

Ed Lachman, president of Allied Theatre<br />

Owners of New Jersey, sees this as a new<br />

form of competition to theatres, because it<br />

permits large numbers of potential filmgoers<br />

to find entertainment away from<br />

theatres.<br />

Lachman says the theory that television is<br />

not substantial competition because home<br />

receivers cannot accommodate large crowds<br />

SAYS LOWER COURT ERRED<br />

will not hold water if large-screen equipment<br />

is sold to nontheatrical outlete.<br />

He insisted that the lower court had erred<br />

in failing to order theatre divorcement on Colonial Television Corp. intends to market<br />

its mobile television projector and 7x9<br />

.screen to nontheatrical outlets in Los Angeles,<br />

Cleveland, Philadelphia and New York.<br />

During the week two New York department<br />

stores, A&S in Brooklyn and Bloomingdale's<br />

began selling the Colonial equipment.<br />

The standard retail price is $2,195.<br />

Rental Film Library Plan<br />

To Be Started by MPAA<br />

WASHINGTON—The motion picture industry<br />

for the first time in its history is<br />

making available to public libraries throughout<br />

the nation films which may be loaned<br />

like books to adult education groups, it was<br />

announced this week by Roger Albright, di- (<br />

rector of educational services of the Motion<br />

Picture Ass'n of America. On the library list<br />

is a total of 178 films, carefully selected. j<br />

in<br />

10<br />

BOXOFnCE :: February 14, 1948


: February<br />

TOA-ASCAP AGREEMENT WINS<br />

IMMEDIATE AND WIDE SUPPORT<br />

Estimated 8,200 Theatres<br />

Not to Pay Increase<br />

Under Settlement<br />

NKW YORK—A quick survey of<br />

opinion<br />

on the Ascap 10-year rate agreement with<br />

Theatre Owners of America indicates that<br />

many theatremen consider it the closest<br />

approach to a satisfactory agreement that<br />

lias been reached in many years.<br />

Most of the major circuits, including several<br />

in New York City, that are not members<br />

of the TOA are expected to agree to<br />

the formula.<br />

When it was announced some months ago<br />

that TOA was negotiating with Ascap, Allied<br />

leaders pointed out that any settlement vmsatisfactorj'<br />

to their membership would be<br />

challenged as "discriminatory" under the<br />

terms of the consent decree under which<br />

Ascap operates.<br />

AGREEMENT NOT BINDING<br />

Because this agreement is not binding and<br />

must be accepted voluntarily by eacli individual<br />

theatre no difficulties with the Depai'tment<br />

of Justice are expected.<br />

The Ascap negotiators agreed to recommend<br />

the settlement to their directors and<br />

they feel that it will be accepted. Similar<br />

acceptance Is expected by the TOA board.<br />

Because aU tlie TOA regional units are represented<br />

on the national board it is expected<br />

that the regional units will endorse it and<br />

that these endorsements will carry weight<br />

with all the theatre members involved. There<br />

.ue about 10,000 of these.<br />

Acceptance by a total of about 13,000 theatres<br />

is expected within a matter of weeks.<br />

This settlement will have no effect on<br />

the copyright law amendment backed by<br />

Allied, now in a house committee, which is<br />

intended to require distributors to furnish<br />

licenses both for recording and performance<br />

rights.<br />

Approximately 8,200 theatres in the country<br />

will not be called upon to pay any increase.<br />

These houses have 499 seats or less.<br />

Their rate rem.ains at 10 cents per seat per<br />

year for one capacity house. If they play only<br />

three days a week their rate will be half that.<br />

SPECIAL LIVE TALENT RATES<br />

It is figured that there are 5.400 theatres<br />

in the 500 to 799 seat classification. The increase<br />

for these is from 10 cents to 12 Vi<br />

cents. In the 800 to 1,599-seat classification<br />

it is figured there are 3,200 theatres. Rates<br />

for these jump from 15 cents to 19 cents<br />

per seat. There are about 785 theatres over<br />

1,500 seats, and the.se will have an increase<br />

from 20 cents to 25 cents per seat.<br />

Special rates will be made for theatres<br />

with continuous live talent shows.<br />

The period of ten years was decided upon<br />

to quiet questionings as to Ascap's right or<br />

intention of seeking new rate increases within<br />

the period.<br />

Ascap's negotiators were headed by Herman<br />

Greenberg. He made it a point to say<br />

that he had never conducted negotiations<br />

with any group in a greater spirit of give and<br />

take.<br />

Ted R. Gamble, TOA president, replied<br />

BOXOFFICE :<br />

14, 1948<br />

How the<br />

Settlement<br />

Affects Typical Area<br />

Here is how the TOA-Ascap agreement<br />

would affect a typical exchange area<br />

St. Louis.<br />

Of the 575 theatres in the district, 294<br />

would pay no increase.<br />

There are 180 theatres seating 500 to<br />

799 patrons, with 111,638 seats. They have<br />

been paying $11,163.80 at 10 cents a seat.<br />

Under the new agreement, these 180 theatres<br />

will pay $13,954.75 at UM cents a<br />

seat—a combined increase of $2,270. Average<br />

increase: $15.50.<br />

The St. Louis district has 92 theatres<br />

seating 800 to 1,599 persons. At the old<br />

rate of 15 cents a seat, the Ascap payment<br />

annually was $14,759.0; at the new<br />

rate of 19 cents, the payments will amount<br />

to $18,696.86, or an increase of $3,935.75.<br />

On the larger houses—there are nine<br />

with 1,600 seats or more—the old 20 cents<br />

a seat schedule brought in $5,146 to Ascap<br />

while under the new 25 cents rate, the<br />

total will be $6,279.<br />

Figuring that the average seating of<br />

the nine big houses is 2,850 patrons, with<br />

an average admission of 75 cents, the<br />

old schedule which Ascap had proposed<br />

and based on the total gross for a single<br />

capacity performance, each of the theatres<br />

would have paid $2,137.50 annually.<br />

At the compromise rate of 25 cents a<br />

seat, the fee will amount to $707.50, or<br />

$1,430 less than Ascap had asked.<br />

There are 336,215 seats in the St. Louis<br />

exchange area, and at 10 cents a seat<br />

earned $33,621.50 annually for the music<br />

society. Had the proposed single performance<br />

gross plan been instigated— figiiring<br />

40 cents average admission—the cost<br />

would have been $134,486 a year to the<br />

exhibitor. Under the TOA negotiated settlement,<br />

the cost will be $84,425 less than<br />

had been proposed by Ascap.<br />

quickly that so far as he knew this was the<br />

first time that any large organized group<br />

of exhibitors had settled down quietly to<br />

reach an understanding on an important controversial<br />

issue facing exhibitors. Negotiations<br />

began last September and for several<br />

weeks attempts were made to set up a formula<br />

for negotiations.<br />

The TOA committee included: Elmer C.<br />

Rhoden, Kansas City; Roy Cooper, San Francisco;<br />

S. H. Fabian, New York; Dan Michalove.<br />

New York; Fred Wehrenberg. St. Louis;<br />

C. E. Cook, Maryville, Mo.; Sol Hyman, Hrmtington,<br />

W. Va.; Maury Miller, Passaic; Paul<br />

Williams, Los Angeles; R. R. Livingston, Lincoln:<br />

Myron Blank and Ralph Branton, Des<br />

Moines; A. Julian Brylawski. Washington;<br />

Leonard Goldenson, New York; Herman<br />

Levy, New. Haven; Ted R. Gamble and Robert<br />

W. Coyne.<br />

Gamble described the new rates as "realistic<br />

and fair in the light of decreasing<br />

theatre boxoffices."<br />

"The rates," he said, "will be recommended<br />

to TOA membership as reasonable and the<br />

overwhelming bulk of our members, I am<br />

confident, will accept them.<br />

"The exemption of the small theatres from<br />

any raise in rates should silence any who<br />

might feel that the TOA represents 'big<br />

interests."<br />

"All in all I feel that it is a good day for<br />

exhibition when Ascap and TOA have demonstrated<br />

that a vital business problem can<br />

be settled by temperate negotiation without<br />

recourse to recriminations and invective that<br />

too often colored the approohes to industry<br />

problems. On the part of TOA's officers,<br />

directors and members I wish to thank the<br />

Ascap representatives for their patience these<br />

many weeks of trying negotiations."<br />

Allied Takes Some Credit<br />

For Ascap Settlement<br />

KANSAS CITY—In its current bulletin,<br />

Allied Independent Theatre Owners of Kansas<br />

and Missouri headlines the TOA-Ascap<br />

settlement "Ascap Wilts to Allied Pressure."<br />

The bulletin contends that the extremely<br />

modified rate schedule came "in face of<br />

pending court litigation and pending legislation<br />

and continuous Allied pressure." It<br />

v/as not arbitration but threatened court decisions<br />

which "scared" Ascap into the settlement,<br />

the bulletin contended.<br />

R.E. Martin is Killed<br />

In Airplane Crash<br />

BAY ST. LOUIS, MISS.—A plane carrying<br />

Roy E. Martin sr., head of the extensive theatre<br />

circuit bearing his<br />

name, and three other<br />

persons crashed near<br />

here Wednesday, sending<br />

all passengers to<br />

their deaths. Martin<br />

was 62 years old.<br />

Martin and his party<br />

were returning from<br />

New Orleans where<br />

they had attended the<br />

Mardi Gras festivities.<br />

The plane fell into the ^<br />

Pearl river, w h i c li<br />

flows near this com- R- E. Martin sr.<br />

munity.<br />

The veteran Columbus, Ga., exhibitor entered<br />

the motion pictiu-e business in 1912<br />

when he acquired the Bonita Theatre in<br />

Columbus. Showing a talent for showmanship<br />

and possessing sound business judgment,<br />

he developed a circuit of theatres rapidly,<br />

and at the time of his death owned<br />

some 100 theatres in Georgia, Alabama, Florida<br />

and Tennessee. In addition to his theatres,<br />

he had extensive real estate holdings.<br />

Martin was popular in all communities in<br />

which he operated theatres and last year<br />

when his 35th anniversary in exhibition was<br />

observed, the event was celebrated in most<br />

of the cities. As a rule, he owned both the<br />

theatre property and adjoining buildings<br />

making it a point to become a taxpayer in<br />

each situation.


: February<br />

TAKE THE LEAD IN TELEVISION.<br />

TOA'S ADVICE TO EXHIBITORS<br />

Theatre Owners of America's<br />

television report urges exhibitors<br />

to get into the swim immediately.<br />

The National Broadcasting Co.<br />

halts an RKO large-screen demonstration,<br />

challenging the right<br />

of theatre pickups for paid audience.<br />

Exhibitors discuss possible effects<br />

of television newsreels on<br />

theatrical newsreels; 20th Century-Fox<br />

television new^sreel to<br />

bow February 16.<br />

Large-screen television plays<br />

Cleveland and Los Angeles, to<br />

exhibitor applause.<br />

NEW YORK—Developments in television<br />

moved swiftly across the country this week.<br />

Theatre Owners of America issued its<br />

comprehensive study of television and<br />

urged exhibitors to finance theatre television<br />

research, to keep abreast of all new<br />

phases of theatre television and to install<br />

television receivers in their theatre lounges<br />

as video stations open in their communities.<br />

TOA's bulletin, the first of its projected<br />

Theatre Business Review, went to the association's<br />

10,000 members. It is entitled "A<br />

Challenge to the Motion Picture Industry,"<br />

and was prepared under the supervision of<br />

TOA's television committee which is headed<br />

by E. v. Richards Jr., of New Orleans.<br />

The bulletin points out that television may<br />

enrich the exhibition industry, or "presage<br />

the extinction of exhibition as it stands<br />

today."<br />

STUDY TELECAST EXCLUSIVES<br />

The TOA will investigate the po.ssibility<br />

arranging exclusive theatre telecasts on<br />

of<br />

.sports events and other happenings of public<br />

interest. The report quotes Ralph B. Austrian,<br />

former president of RKO Television<br />

CoiTJ., that a group of theatres can outbid<br />

any commercial advertising sponsor for exclusive<br />

television rights to important events.<br />

Austrian visualized the creation of booking<br />

offices which would have the dual purpose<br />

of purchasing video rights from promoters<br />

of such events as prize fights, football games,<br />

horse races, etc., and selling them to motion<br />

picture theatres on either a "per theatre" or<br />

"per seat" basis for an exclusive theatre<br />

broadcast.<br />

Austrian also is quoted as saying that<br />

"all that theatre television needs to become<br />

a reality, other than the theatre equipment<br />

itself, is a means of interconnecting a chain<br />

of theatres with a camera or cameras located<br />

TOA Conclusions on Television<br />

•THE SHARPNESS of the challenge offers no alternative other than it be met head<br />

on. The course is clear:<br />

1. Complete information concerning the new phenomenon must be every theatreman's<br />

stock in trade.<br />

2. Theatremen, recognizing television's close kinship to the theatre, should join<br />

and, ideally, lead in the development of television facilities throughout the nation.<br />

3. Television loimges should be established in theatres in concert with the expansion<br />

of television channels.<br />

4. The theatre industry should encourage and finance, if necessary, accelerated<br />

research in the field of theatre screen television to narrow the gap now evident between<br />

theatre and home television.<br />

5. Independent study by TOA must test the possibility of theatre exclusives on<br />

sporting events and other happenings of great public interest.<br />

at the scene of the subject matter desired<br />

to be exhibited on the theatre screen."<br />

TOA raises the question, however, of<br />

whether the FCC would permit the use of the<br />

air waves for telecasting of important news<br />

events to theatres exclusively and mentions<br />

the possibility that exclusive theatre telecasts<br />

might run afoul of the antitrust laws.<br />

The report reviews the two systems of<br />

theatre television now available— (1) direct<br />

cathode ray tube projection onto a screen<br />

using the Schmidt optical system or other<br />

high speed production lens system; I2) reproduction<br />

of the television image on film,<br />

with the film quickly processed and run<br />

through a regular theatre projector. The<br />

TOA contends that while the first system<br />

has a time advantage, the second permits<br />

repeat perfoi-mances and enables the exhibitor<br />

to fit a special event into the regular<br />

theatre program.<br />

The report lists two drawbacks to direct<br />

television projection: (1) equipment designed<br />

for a specific screen throw may have to be<br />

installed in an inconvenient location; (2)<br />

direct projection equipment may necessitate<br />

enlarging the projection booth to accommodate<br />

the equipment. It points out that with<br />

the film recording system, the projectionist<br />

would be required to learn film processing<br />

and film recording, but would not have to<br />

learn a new projection method. The film recording<br />

system permits editing of the film,<br />

it adds.<br />

"Both systems are perfectly feasible aijd<br />

will find their respective place in the future.<br />

The factor of selection probably will depend<br />

upon which system can best meet showmanship<br />

and commercial requirements," the report<br />

states.<br />

Discussing television as competition to motion<br />

pictures, the TOA reports that the present<br />

quality of television broadcasting in the<br />

opinion of experts is adequate for sports and<br />

spot news coverage, but is inferior to most<br />

theatrical newsreeLs and that there is no<br />

assurance sufficient light is available for<br />

large-screen theatre television projection. The<br />

TOA adds: "With theatres apparently waiting<br />

for perfected equipment and the large<br />

manufacturers—RCA and the Bell system<br />

waiting for theatres to decide whether they<br />

are interested and, if so, what they want,<br />

a stalemate seems to have developed."<br />

On the use of television in bars and restaurants<br />

the report speculates on the number<br />

of persons who would have gone to theatres<br />

to see the Louis-Walcott heavyweight championship<br />

fight if it had been shown on largescreen<br />

theatre television. NBC estimated that<br />

1,000,000 persons saw the telecast of the fight<br />

and other millions heard it over the radio.<br />

Nearly 20 per cent of the television receivers<br />

manufactured up to the first of October went<br />

into bars, restaurants and other public places.<br />

The report points out that on January<br />

of this year 19 television stations were on<br />

1<br />

the air and that a total of 54 cities in 29<br />

states was involved in current television<br />

broadcasting authorizations and applications.<br />

It also was revealed that upwards of 90,000<br />

television sets were in operation in the New<br />

York area on January 1, with 15,000 to 18,000<br />

in Philadelphia and about 11,500 in Chicago;<br />

12,000 in Los Angeles; 4.000 in Detroit; 3,700<br />

in Baltimore and from 1.000 to 3.000 in Cincinnati,<br />

Milwaukee and Schenectady.<br />

SET AS LOW AS $169<br />

Seats will be available for as low as $169<br />

plus installation chai'ges which run about<br />

$50, the report said. The committee predicts<br />

that by 1950 there will be a nationwide network<br />

of television stations.<br />

Statistics on television receiver manufactiue<br />

are given along with figures on the high i<br />

cost of constructing stations, wtiich is one<br />

of the chief barriers to the growth of television<br />

in smaller cities. The report touches<br />

on the importance of film in television. It<br />

mentions the new 16mm. Eastman Kodak<br />

camera for recording television programs<br />

from the face of the monitoring "picture<br />

tube" in the television broadcasting station.<br />

The TOA concludes: "It ( television i is a<br />

theatre problem. 'Production' by all odds will<br />

find a logical and lucrative role in the television<br />

scheme. The theatre role will be de-<br />

12<br />

BOXOFFICE<br />

:<br />

14, 1948


Change and movement have always been inherent in the theatre business.<br />

Static periods have meant periods of decline. The advent of television can be a<br />

new milestone in the theatre's dynamic history. But theatremen must work to make<br />

it so.<br />

—From Theatre Owners of America Bulletin on Television<br />

pendent upon the imagination and ingenuity<br />

of theatremen as they seek a basis of union,<br />

rather than confhct, with television. The<br />

advent of television can be a new milestone<br />

in the theatre's dynamic history. But theatremen<br />

must work to niake it so.<br />

In addition to Richards, the TOA television<br />

committee consists of Mitchell Wolfson,<br />

Arthur Lockwood, David Wallerstein, Charles<br />

Skouras and Myron Blank.<br />

NEWSREELS READY<br />

NEW YORK—Exhibitor organizations are<br />

already discussing the possible effects of television<br />

newsreels on theatrical newsreels.<br />

They want to know how much duplication<br />

there will be, and, pending an answer, they<br />

predict the value of theatrical newsreels will<br />

be lessened.<br />

Associated Theatre Owners of Indiana has<br />

issued a bulletin on the subject.<br />

From 20th-Fox comes the prediction that<br />

the television venture will improve newsreels<br />

and result in a general expansion of newsgathering<br />

facilities. Edmund Reek, producer<br />

of Movietone News, says this expansion is<br />

under way, with larger field staffs and a<br />

doubling of camera crews.<br />

New<br />

All negative will be s'hipped by air to<br />

York and processed. Ed Thorgersen will do<br />

the commentaries at the start.<br />

William C. Gehring, assistant general sales<br />

manager for 20bh-Fox, said the theatrical<br />

newsreels "wOl contain no subject previously<br />

released for television." This statement was<br />

contained in a letter sent to field sales heads.<br />

The 20th-Fox television newsreel will bow<br />

over the NBC five-station eastern television<br />

network Monday (February 16). United Press<br />

keeps Fox Movietone informed on news<br />

breaks.<br />

Paramount also is preparing to go into the<br />

television newsreel business, presumably with<br />

AP assistance. The company is lining up a<br />

national sponsor for a daily lO-mimite television<br />

newsreel. The Paramount news staff<br />

will be increased.<br />

Universal expects to close a deal for its<br />

television newsreel with a worldwide wire<br />

service within a few days. Both Warners and<br />

News of the Day, the latter owned by William<br />

R. Hearst, continue silent.<br />

Anything can happen, any day. During the<br />

war literally thousands of new cameramen<br />

were trained for the army and navy. They<br />

discovered 16mm film could be used with the<br />

small cameras that run on a spring. Television<br />

can use 16mm film, and the 16mm<br />

negative can be turned into 35mm. The<br />

cameramen are looking for jobs.<br />

It has been obvious for many months that<br />

television cameramen were showing newsreel<br />

pictures on home television receivers a week<br />

or two weeks ahead of the regular theatre<br />

newsreels. This was not important some<br />

months ago, but as the use of television sets<br />

expanded everywhere—into homes, cafes, juke<br />

box parlors, theatre lobbies, and elsewhere—<br />

the old fashioned newsreel teohnique was in<br />

danger of proving its obsolescence.<br />

All three of the principal wire services<br />

decided recently to supply motion picture<br />

films for television use. because most of the<br />

new television stations are going to be<br />

owned by newspapers. They found they<br />

had a new problem on their hands. Motion<br />

picture laboratories are expensive. This<br />

may be the explanation for their willingness<br />

to string along with the theatrical newsreels<br />

For several months, or possibly the next two<br />

years, the newsreel prints intended for television<br />

will be sent out the way the theatrical<br />

prints are now being sent out—by air. All<br />

radio stations use transcriptions and in<br />

smaller cities the bulk of their programs are<br />

from this source. Because television programs<br />

and television stations are so much<br />

more expensive both the television men and<br />

the film men predict that films will be the<br />

equivalent of transcriptions for television stations<br />

indefinitely.<br />

CLEVELAND<br />

CLEVELAND—Applause and requests for<br />

more greeted the first large-screen demonstration<br />

of television in Cleveland at the<br />

Almira Theatre last week. Although the<br />

subject was only a table-tennis match, the<br />

audience sat for 30 minutes dm-ing the break<br />

and watched the performance on a 7x9-foot<br />

screen. The picture was clearly visible from<br />

the back of the theatre. Colonial Television<br />

Corp., which perfected the set for theatre<br />

use, says the image is adjustable from six to<br />

63 square feet and can be projected from a<br />

distance of two to 15 feet. Victor Wolcott,<br />

manager of the Almira, said television programs<br />

would be used once a week as a novelty<br />

attraction and later, when more programs become<br />

available, may become part of the regular<br />

program.<br />

LOS ANGELES<br />

LOS ANGELES—Television as an adjunct<br />

to commercial theatre programming took<br />

another substantial step forward in the southland<br />

with the installation of a Colonial video<br />

receiver in the Lakewood Theatre, showcase<br />

in Lakewood Village, near Long Beach. The<br />

house is owned by S. Charles Lee, theatrical<br />

architect and exhibitor and a member of the<br />

recently formed television committee which<br />

operates under the auspices of the Southern<br />

California Theatre Ovraers Ass'n.<br />

Lee is now designing video installations for<br />

more than 20 other southern California showmen<br />

who are preparing to capitalize on the<br />

increasing popularity of the medium.<br />

The Lakewood, managed for Lee by Robert<br />

Mallon, has installed an 8xl0-foot screen and<br />

picks up telecasts daily when they are<br />

adjudged of worthwhile content or of special<br />

public interest.<br />

NBC Halts RKO Video Demonstration;<br />

Challenges Right to Tele Pickups<br />

NEW YORK—A new problem has developed<br />

in theatre television—whether an<br />

exhibitor legally may pick up regular television<br />

broadcasts for large-screen theatre<br />

television showings before paid audiences.<br />

It has called a temporary halt in plans<br />

for theatre television installations in the<br />

New York area.<br />

The question came to a head early this<br />

week when RKO was forced to cancel<br />

an evening showing of an NBC television<br />

broadcast of prize fights on large-screen<br />

theatre television equipment. NBC objected<br />

to duplication of its program before<br />

a paid audience.<br />

The demonstration was to be held at<br />

the RKO 58th Street Theatre with the<br />

receiver-projector equipment put out by<br />

Colonial Television Corp. RKO said the<br />

showing had been postponed until further<br />

notice "due to reasons beyond om- control,"<br />

but made it clear that it had not<br />

abandoned plans for theatre television<br />

i:istallations.<br />

Spokesmen for the NBC and Du Mont<br />

television stations here agree that the<br />

entire problem of theatre duplication of<br />

television programs sent out to home<br />

receivers might eventually have to be<br />

settled by a test case in court. This same<br />

opinion has been voiced by James Nicholson,<br />

operator of the Picfair Theatre, Los<br />

Angeles. Following a showing of television<br />

on a 17x20 screen at the Picfair on New<br />

Year's day, Nicholson intimated that a<br />

friendly suit may be filed to let the courts<br />

decide.<br />

All of the three television stations<br />

broadcasting in New York carry property<br />

rights announcements. The NBC statement,<br />

which is read over WNBT several<br />

times daily states: "Tlie programs broadcast<br />

by this station may not be used for<br />

any purpose except exhibition at the time<br />

of their broadcast on receivers of the<br />

type ordinarily used for home reception in<br />

places where no admission, cover or mechanical<br />

operating charges are made."<br />

None of the New York television stations<br />

had decided at midweek whether<br />

they would grant special permission for a<br />

theatre television demonstration before a<br />

paid audience. NBC is permitting Colonial<br />

to use its programs to demonstrate its<br />

television system in theatres mornings<br />

before the houses open to patrons.<br />

BOXOFFICE : : February 14, 1948


THATX)aram|<br />

Gold ^Medal proof<br />

FROM THE PAYING PUBLIC<br />

ING CROSBY,<br />

winner of Photoplay's<br />

Gold Medal as America's<br />

Most Popular<br />

Male Star.<br />

i<br />

GIVE GENEROUSLY FOR<br />

AMERICAN BROTHERHOOD WEEK<br />

Paramount Cheers<br />

To The Stars<br />

:^y<br />

ALAN LADD, o<br />

the 5 Most Pel<br />

Actors in Photof<br />

Gallup Poll.<br />

JOAN CAULFIELD<br />

more fa-<br />

appearing in<br />

vorite pictures than<br />

any other star.<br />

I


I<br />

p- A X L^ IS THE JFORLD'S LEADING PRODUCER OF<br />

j<br />

I<br />

POPULAR SCREEN ENTERTAINMENT-WITH<br />

More Winning Pictures<br />

Than Any Other Company In<br />

Photoplay's Gallup Poll<br />

This is the judgment of the whole public— 2i judgment far more<br />

conclusive than any other Ten Best Lists as Paramount scores<br />

3 of Tfie dear's 10 Most Popular Pictures . . .<br />

"We/come Stranger/' ''Dear Ruth," ''Blue Skies"<br />

Ivote<br />

j<br />

And this is confirmation by millions of the unanimous exhibitor-<br />

that Paramount produced more Top Grossing Pictures<br />

during the past year than any other company — a fact repeated<br />

in the industry's 4 leading polls in Motion Picture Herald's<br />

"Fame"— in <strong>Boxoffice</strong> Barometer— in Variety's annual survey—<br />

and in Showmen's Trade Review poll.<br />

Paramount's wide-margin leadership is acclaimed by both<br />

(groups that count . . . the public who buy tickets and the<br />

showmen who sell tickets — and<br />

Paramo""*"<br />

Will Lead Again in '48 with Hits Like<br />

"THE EMPEROR WALTZ"'"ROAD TO RIO" -"DREAM GIRL"'"THE BIG CLOCK"<br />

Hal Wallis' "/ JVALK ALONE" - "WHISPERING SMITH" • "THE PALEFACE"<br />

"NIGHT HAS A THOUSAND EYES" • "SAIGON" • "THE SAINTED SISTERS"<br />

"THE LONG GREY LINE" -"SEALED VERDICT"


i<br />

TfteH^ €Utd Sf^'^^tt^<br />

Television Costs<br />

T ITIGATION is in prospect over the use<br />

of television programs in theatres. The<br />

question of property rights in programs<br />

sent out over the air has never been settled<br />

in court. NBC, CBS and others claim<br />

they have a copyright and that these programs<br />

cannot be picked up and used where<br />

admission is charged.<br />

When the Scophony large screen television<br />

was demonstrated in the New Yorker<br />

Theatre several years ago the Scophony<br />

and theatre executives were warned they<br />

would be sued if admission were charged.<br />

In the first stages of the use of television<br />

in theatres'when exhibitors are trying<br />

to beat their competitors to a novelty<br />

some of them will use air programs. It<br />

has already been done on the coast. The<br />

litigation may begin over these, or it may<br />

not. This will be a passing phase of a<br />

new development.<br />

What theatremen vision is not the use<br />

of regular television programs, but the use<br />

of special attractions like the Kentucky<br />

Derby, a World Series, or a heavyweight<br />

championship fight—anything with assured<br />

boxoffice value.<br />

When these things come along after theatres<br />

have been connected with coaxial<br />

cables or radio relay stations the attractions<br />

will be bought at their source and<br />

sold to theatres for a definite price per<br />

seat. If 1,000 theatres with 1,000 seats<br />

each are willing to pay ten cents per seat<br />

for one of these special attractions, this<br />

means the bidder can plank $100,000 on<br />

the line at Madison Square Garden or<br />

Churchill Downs.<br />

Can any commercial advertiser seeking<br />

the rights for televising to home receivers<br />

match these figures?<br />

Theatres Stay Open<br />

Co PAR this winter the fuel shortages<br />

have not affected theatres very much<br />

even in the northeast where there has been<br />

a shortage of fuel oil. Some important<br />

lessons were learned during the war.<br />

There are dozens of theatres in upper<br />

New York state. New England and south<br />

of the Great Lakes that can convert from<br />

oil to coal or back again in a single night.<br />

Many of the boilers originally had coal<br />

grates and these are kept handy. In addition,<br />

some coal is stored just in case the<br />

oil supply gives out.<br />

Very few theatres use gas for heating<br />

in the east. It becomes too expensive far<br />

from the natural gas fields, or pipelines<br />

leading to them.<br />

No Ticket Tax Cut<br />

^TTMEROUS attempts to sound out senators<br />

and representatives on their attitude<br />

toward a ticket tax cut this year have<br />

not met much encouragement. The impression<br />

is now general in the industry that both<br />

the Republicans and Democrats will concentrate<br />

the tax reduction argument on<br />

income taxes for vote-getting purposes.<br />

This means that the discussion will be<br />

kept alive without much hope of getting<br />

By<br />

JAMES M. JERAULD<br />

actual results until after the presidential<br />

election. The groundwork for a concentrated<br />

campaign can be laid in the meantime,<br />

because it is increasingly apparent<br />

that tax-hungry municipalities are not<br />

going to wait for the government to lighten<br />

the burden. They are going to ti-y to impose<br />

theirs on the present tax load.<br />

Is It a Freezeout?<br />

\A7HEN Congressman Gordon L. McDonough<br />

told the house of representatives<br />

recently that he thought the British were<br />

aiming for a world market grab on films<br />

he put into words a thought that has<br />

found frequent expression among American<br />

film leaders.<br />

They are not afraid the British will be<br />

able to grab the world market, although<br />

they admit the possibility of being frozen<br />

out of Great Britain. Their chief concern<br />

is over the effects of the British example.<br />

The eventual settlement of these problems<br />

in a number of countries will depend<br />

upon how much pressure native exhibitors<br />

bring on their governments. Without<br />

American films, they face bankruptcy on<br />

tremendous investments.<br />

Flood Warnings<br />

YHEATRES in river valleys are in danger<br />

of trouble six or eight weeks from now.<br />

The snow cover is extraordinarily heavy.<br />

A sudden thaw with rain could stir up a<br />

lot of trouble in March. The past has<br />

shown that the Merrimac, Connecticut,<br />

Susquehanna, Monongahela, Allegheny,<br />

Ohio, Mississippi, Missouri and Arkansas<br />

River valleys are the worst spots.<br />

Theatres in the first five mentioned, because<br />

there are high hills along long<br />

stretches of their banks, have been the victims<br />

in the past of floods so sudden no<br />

advance preparations have been made.<br />

Even the Boss Is Told<br />

It's Against Rules<br />

Dallas—R. J, O'Donnell, vice-president<br />

of the Interstate Circuit,<br />

issued a general<br />

order to ushers to stop patrons in first<br />

row balcony seats from putting: their feet<br />

on the guard rail.<br />

Some time later, according to a story<br />

told on radio station KIXL this week,-<br />

O'Donnell was in Houston and dropped"<br />

into the Metropolitan Theatre, where he<br />

took a front row balcony seat and settled<br />

down comfortably to enjoy himself. Forgetting<br />

his own order, he propped his feet<br />

up on the raiL No sooner had he done<br />

so than an usher came over and told him<br />

he would have to put them down.<br />

O'Donnell complied, then turned his<br />

attention to some way Of rewarding the<br />

usher. Wondering how to go about it, he<br />

grew restless and fidgety. Finally the<br />

usher, noticing his uneasiness, came over<br />

and said, "I wouldn't have bothered you<br />

but the big shots are in town."<br />

Balaban Again Heads<br />

Film Unit of UJA<br />

NEW YORK—Barney Balaban, Paramount<br />

president, will direct the motion picture division<br />

of the 1948<br />

^^^^H^^^^M United Jewish Appeal<br />

^^^HJI^^^^^^H campaign for<br />

H^p^^^^^H 000.000 for overseas re-<br />

^^fcfc ^J^^P^B lief and rehabilitation.<br />

Jm ¥"^9^^ This is the second year<br />

»<br />

'J^ 9^ Balaban has agreed to<br />

^T^J^^^ head the UJA film di-<br />

^Kkf^^^^^k campaign. He<br />

^^^^V^^^^^H chairman during<br />

^^^^^K^^^^^k Balaban has<br />

^^^^^'^^^^^^ on all producers and<br />

„ „ , ^ exhibitors to give full<br />

Barney Balaban<br />

^^^^^^^ ^^ ^^^ ^^^_<br />

palgn, which is called the "Year of Destiny"<br />

fund drive. He termed the appeal "a challenge<br />

to the hearts and minds of all Americans,"<br />

and expressed confidence that "the<br />

film industry will respond generously and in<br />

full measure to the humanitarian causes<br />

represented by UJA."<br />

Cleveland Joins the MPF;<br />

Last Exchange Center<br />

CLEVELAND—This city is the last exchange<br />

center to join the Motion Picture<br />

Foundation, thus making its representation<br />

national. Fifty industry leaders, including<br />

distributors and theatre owners both independent<br />

and affiliated, expressed great enthusiasm<br />

for the project after Charles Lewis<br />

of New York and Moe Silver of Pittsburgh<br />

explained tlie aims and ideals of the foundation<br />

at a luncheon meeting Tuesday (10) in<br />

the Statler hotel.<br />

Harry H. Goldstein, Paramount district<br />

manager, was unanimously named trustee and<br />

Bert Lefkowich of the Community circuit was<br />

elected ohaii-man of the Cleveland unit. The<br />

meeting was oi-ganized by Nat Wolf, Warner<br />

Ohio zone manager, and Lefkowich.<br />

U-I Officials to England<br />

For Talks With Rank<br />

NEW YORK—A group of U-I executives—<br />

J. Cheever Cowdin, chairman of the board;<br />

Nate J. Blumberg, president; Joseph H. Seidelman,<br />

head of foreign distribution, and<br />

Charles D. Prutzman, vice-president and general<br />

counsel, sailed February 11 for Great<br />

Britain where they will confer with members<br />

of the J. Arthur Rank Organization. They<br />

were accompanied by Rottert S. Benjamin,<br />

president of the Rank Organization here.<br />

Although Rank is expected here next<br />

month, one of the Universal executives said<br />

their trip was necessary in order to review<br />

all phases of their vast joint interests with<br />

the British film leader.<br />

Lorber to Aid Schaefer<br />

NEW YORK—Herman Lorber. who recently<br />

resigned from Paramount after 31<br />

years with that organization, has been named<br />

assistant to George J. Schaefer, vice-president<br />

in charge of distribution for Enterprise<br />

studios.<br />

Film Director Reported Dead<br />

MOSCOW—Sergei Eisenstein, famous Soviet<br />

film director, was reported to have died here<br />

Wednesday (11).<br />

BOXOFFICE ;; February 14, 1948


IS me bcore 89 To Against You?<br />

Did you play "Road to Rio" when the road<br />

to your box-office featured The Big Snow?<br />

Has your oil<br />

man told you he can't get<br />

enough oil to carry you through the rest of<br />

the winter?<br />

Did your wife (or sweetie) demand a new<br />

mink coat on the day you figured up your<br />

income tax?<br />

Wouldn't your car start this morning?<br />

If so, what you need is a darn good laugh<br />

and to learn that there is hope in every situation.<br />

Screen for yourself (and you then<br />

will for your audiences) Paramount's new<br />

Polacolor short "Base<br />

Brawl." The Forest<br />

All-Stars weren't despondent when the<br />

Jungle Jumbos had built up a score of 89 to 0.<br />

They used a little showmanship (modern<br />

Webster for productive skull practice) and<br />

pulled themselves out of the hole.<br />

You too<br />

can use showmanship by booking " Base<br />

Brawl"— and watch your customers come<br />

back to see it a second and third time.<br />

*'lt's a short that's headed for America's acclaim<br />

With the funniest gags ever on America's game ..."<br />

Have your booker get on the phone and book<br />

Paramount's Short<br />

II<br />

A Screen Song Cartoon • In Polacolor<br />

A Famous Studios Production featuring<br />

The Bouncing Boll


J<br />

LEFT: The big three of the A. H. Blank operations.<br />

Left to right, Myron Blank, genera!<br />

manager of the Central States circuit; the<br />

pioneer exhibitor, A. H. Blank, and Ralph<br />

Branton, general manager of the Tri-States<br />

circuit.<br />

FIL.MI10WS OF AMERICA XIV<br />

HN<br />

DES MOINES<br />

Out of the tall corn country comes another<br />

story in the series devoted to film distribution<br />

and exhibition in the United States<br />

By RUSSELi SCHOCH<br />

Des Moines<br />

THE LAND where the tall corn grows,<br />

Filmrow stretches for three blocks aloiig<br />

Des Moine.s' High street. Here is the<br />

nerve center for a segment of the motion<br />

picture industry which boasts of such an<br />

illustrious a name in exhibition as A. H.<br />

Blank, as a literate spokesman for the independent<br />

as Leo Wolcott, and a long directory<br />

of veterans who have served the film business<br />

since its earliest days.<br />

The Des Moines Filmrow is primarily for<br />

Iowa. Of the 416 theatres serviced out of the<br />

High street sector, all but 17 are in the state.<br />

In the area, there are 192,906 seats and 20<br />

per cent of them are concentrated in the<br />

state's four largest cities—Des Moines, Davenport.<br />

Cedar Rapids and Waterloo, which<br />

have 43 houses. Des Moines has 21 theatres,<br />

with a total capacity of 14,000 seats.<br />

That Iowa is basically a state of small<br />

communities with small theatres is illustrated<br />

by the recently published Des Moines theatre<br />

directory by the Motion Picture Ass'n of<br />

America. It revealed that of the 416 theatres<br />

in the area, 141 have a seating capacity of<br />

less than 300, and 27 theatres have less than<br />

200 seats each. The rural character of the<br />

business is also highlighted by the fact ^lat<br />

there are 45 communities with less than 500<br />

population which have theatres. One of<br />

the unusual operations listed in the MPAA<br />

directory is the portable circuit of J. D. Peck,<br />

of Van Cleve, Iowa, which brings motion<br />

pictures to 41 communities in the state.<br />

THE STORY of A. H. Blank is the story of<br />

the growth of motion pictm-e exhibition<br />

in this area. Head of the vast Tri-States<br />

and Central States theatre empire. Blank<br />

is now in his 36th year as an Iowa film<br />

figure—and the circuit officially is celebrating<br />

its 35th year. The story goes back to<br />

1912 when he opened the Casino Theatre in<br />

partnership with the late Abe Frankl.<br />

With the idea of giving Des Moines something<br />

new in motion picture houses. Blank<br />

sold cut his Casino interest in 1914 to Frankl,<br />

and opened the Garden in its present location.<br />

At that time, the Garden was considered<br />

the last word in theatre architecture<br />

and construction.<br />

Quick to see the possibilities of the industry.<br />

Blank began an expansion program<br />

with new theatres in Davenport, Cedar Rapids,<br />

Omaha and many other cities of Iowa<br />

\<br />

and Nebraska. He became a member of the<br />

executive committee of First National Pictures<br />

and soon was considered one of the<br />

major exhibitors of the midwest.<br />

In 1926, he sold a half interest in his 22<br />

theatres to Famous Players Theatre Corp.,<br />

and three years later he disposed of his remaining<br />

interests to Paramount Famous<br />

Lasky Corp., and announced his retirement<br />

from the business.<br />

But Blank discovered about that time that<br />

retirement failed to satisfy him, and he<br />

organized Tri-States Theatre Corp., comprised<br />

of a group of independent theatres.<br />

It has since grown to become one of the<br />

largest motion picture circuits in the midwest<br />

and now numbers more than 50 theatres in<br />

Iowa. Nebraska and eastern Illinois.<br />

In 1929. Blank was named receiver of his<br />

original theatre holdings when the Paramount-Publix<br />

Corp. went into bankruptcy.<br />

Meanwhile, Central States Theatre Corp.,<br />

also headed by Blank, was growing steadily<br />

after its organization in 1928. Today this<br />

chain numbers 52 houses, more or less paralleling<br />

the territory covered by the Tri-States<br />

group.<br />

The year 1937 was an important one for<br />

Blank. At that time he went into a permanent<br />

partnership with Paramoimt Pictures,<br />

Inc., retaining 50 per cent ownership in both<br />

Tri-States and Central States circuits. That<br />

year marked also one of the high spots in<br />

his life—celebration of his twenty-fifth anniversary<br />

in the motion picture business.<br />

On the evening of Dec. 9, 1937, more than<br />

400 of his friends both in and out of the<br />

industry met at Hotel Fort Des Moines to<br />

pay him tribute. Among the speakers and<br />

special guests were film executives from New<br />

York and Hollywood and exhibitors and distributors<br />

from all sections of the country, in<br />

addition to the governors of Iowa and Nebraska.<br />

In 1945, Blank was chosen winner of the<br />

Des Moines Tribtme's community award for<br />

outstanding service to the city during the<br />

previous year.<br />

At that time. Blank had just finished<br />

giving the city the new $300,000 "Raymond<br />

Blank Memorial Hospital for Children, in<br />

memory of his elder son. who had been<br />

associated with him in the theatre business<br />

and who had died in 1943 at the age of 33.<br />

In making the award, the committee which<br />

selected him—pointed out the hospital donation<br />

was but one of a "series of unselfish<br />

acts performed by Mr. Blank for the benefit<br />

of the city and state."<br />

He was cited for his record of service during<br />

the war years when he headed the war<br />

activities committee of the Iowa-Nebraska<br />

territory, leading the group's work in publicizing<br />

all of the war loan campaigns. In<br />

I Continued on page 23<br />

18<br />

BOXOFFICE :: February 14, 1948


I<br />

5 BUSY CONFERENCES AT EXCHANGES IN DES MOINES<br />

At Republic, lelt to right Dave Nelson, veteran<br />

ol the Rovif, the branch manager; Ernie<br />

Pickler, salesman; Jim Rickefts sr., salesman,<br />

and his son Jim jr., booker—only<br />

father-son team on the Row<br />

Staff at 20th Century-Fo>: Harold Lyons,<br />

salesman; Alice Weaver, veteran booker;<br />

Jim McCann, office manager; Ralph Pielovif,<br />

nev/ly-appointed branch manager, and<br />

Dave Gold, salesman.<br />

Universal-International's branch manager<br />

Lou Levy (second from left), with Helen<br />

Jacobs, his secretary, and two of the U-I<br />

salesmen—R. G. Olson and Morrie Relder.<br />

Levy is a 25-year veteran.<br />

LEO WOLCOTT, ALLIED LEADER, DROPS IN ON FILMROW<br />

Leo Wolcott chairman of the<br />

board of Allied Independent Theatre<br />

Owners, and his son Harrison<br />

.drop into the Paramount office to<br />

visit Harry Hamburg, manager.<br />

Paul Webster is Warner Bros, At MGM, this trio was snapped<br />

branch manager. He is shown in conference: Left to right—Fred<br />

with Myrtle Bechtel, the WB cash-<br />

Armington, office manager-head<br />

ier, who has been serving in that<br />

capacity for 19 years.<br />

booker; Harold Sutphin, booker,<br />

and Jack Kennedy, manager.<br />

At Eagle Lion's office, the cameraman<br />

caught (left to right) Mike<br />

Lse, branch manager; Bill Feld,<br />

the district manager, and C. B.<br />

Coflman, offici manager.<br />

AT RKO RADIO AND OTHER DISTRIBUTION OFFICES<br />

RKO branch manager, M. M.<br />

Rosenblatt, is shown with<br />

Gretchen Kelleher, cashier (left)<br />

and Novello Phillips, his secretary.<br />

Mel Evidon (L)<br />

Columbia m a n -<br />

ager; Oscar Galanter,<br />

office mgr.<br />

Julian King of King<br />

Enterprises (Film<br />

Classics, Screen<br />

Guild).<br />

jean Post, branch<br />

manager for Selznick<br />

Releasing Organization.<br />

Mayo Becrtty, branch manager for<br />

Monogram, with Zora Fini (center),<br />

office manager and booker;<br />

Charlotte Elmets, stenographer.<br />

BOXOFFICE : : February 14, 1948<br />

19


in its suspenseful<br />

ROBERT<br />

COLUMBIA PICTURES presents<br />

MARGUERITE<br />

YOUNG* CHAPMAN<br />

.M. WIILARD PARKER • AKl TAMIROFF<br />

- tOBEIII BARIAI - CIEM eiON MltUNE MIKE MAZIIIKI IIUU<br />

Screenplay by Winston Miller<br />

Directed by GEORGE SHERMAN • Produced by EUGENE B. RODNEY


Encounter. • •<br />

4leffiant love...


PRINCIPALLY IN EXHIBITION, IN DES MOINES<br />

UPPER PANEL: At the left is E. M. Gctrbett, who operates Iowa<br />

United Theatres, a circuit which has four Des Moines theatres and<br />

17 others throughout the state. The center trio consists of executives<br />

of the Central States circuit, one of A. H. Blank's interests (left to<br />

right) M. E. Lee, head booker and buyer; L. J. Wegener, general manager,<br />

and Neil Adair, booker. At the right is the staff at National<br />

Screen Service—Milt Feinberg (right), branch manager, with Bob<br />

(left), olfice manager, and Carl Sokoloff, head shipper.<br />

LOWER PANEL: (left to right) Jerry Bloedow, manager of the RKO<br />

Orpheum Theatre; J. E. Schlank, operator of the Iowa Theatre Service<br />

Co.; a trio of Paramount veterans, J. H. Foley, Charles Elder and<br />

Alberta Collins, head inspector; and, at right, Nathan Sandler, cfuef<br />

barker of the Variety tent, and head of his own circuit of theatres.<br />

DOUBLE QUARTET OF TRI-STATE CIRCUIT EXECUTIVES<br />

Tfiey<br />

H D<br />

help run the Tn-States circuit Left to right— (top) William Toney, maintenance manager, A G. Stolte, William Miskell ana<br />

Groves, district managers, and Mane Frye, merchandise manager, (below) A. Don Allen, advertising manager; Dale H. McFarland,<br />

film buyer and booker, and L. M. McKechneoy, treasurer.


heads<br />

FILIHROWS OF AMERICA<br />

(Continued from page 18<br />

addition, he served in Red Cross, U.S.O. and<br />

March of Dimes drives and was state chairman<br />

for the Russian war rehef effort. In<br />

December 1944 he was called by President<br />

Roosevelt to the White House to discuss<br />

publicity for the 1945 March of Dimes.<br />

Blank has been active in the B'nai B'rith<br />

and is one of the major supporters and contributors<br />

to the Jewish Home for the Aged<br />

and the Jewish welfare fund. He has long<br />

been a supporter of the Boy Scouts and is<br />

a member of the board of Iowa Methodist<br />

hospital.<br />

In 1946. Blanlc was appointed state chairman<br />

for the American Cancer Society drive.<br />

gORN July 25, 1880, in Galatz, Romania,<br />

he came with other members of the family<br />

to Council Bluffs when he was 8, to join<br />

the father who had preceded them.<br />

One of his first business ventures came<br />

with the opening of the Trans-Mississippi<br />

exposition in Omaha in 1898. There the<br />

ambitious youth began as a seller of balloons<br />

and other novelties. However, it was as a<br />

barker for the "Giant See Saw" on the Midway<br />

that he got his first idea of the possibilities<br />

of amusing the public.<br />

He was married to Miss Anna Levy of South<br />

Omaha, Neb., Sept. 20, 1905. She is the<br />

daughter of Judge Jacob Levy who occupied<br />

the bench there for 26 years.<br />

The Blanks' son, Myron, is associated<br />

with his father in the management of both<br />

theatre circuits. Myron, who served dui'ing<br />

the war as an officer in the navy, is currently<br />

general manager of Central States<br />

Theatre Corp.<br />

Long a business associate of the Blanks<br />

and for years a vital cog in Iowa theatre<br />

circles is Ralph Branton, general manager<br />

of the Tri-States chain. Other leading figui'es<br />

in the Blank empire are: L. M. Mc-<br />

Kechneay, Ti'i-States treasurer; William<br />

Toney, Tri-States maintenance manager; A.<br />

G. Stolte, William Miskell and H. O. Grove,<br />

Tri-States district managers; Marie Frye,<br />

merchandising manager for Tri-States; Dale<br />

H. McFarland, film booker and buyer for<br />

Tri-States, and A. Don Allen, advertising<br />

manager for Tri-States.<br />

In the Central States group are L. J. Wegener,<br />

manager; M. E. Lee, head booker and<br />

buyer, and Neil Adair, booker. Dorothy Day<br />

(Mrs. Harry Gottlieb > Central States'<br />

puDlicity department and is one of the veteran<br />

members of the Blank organization.<br />

In addition to the two theatre chains,<br />

Blank and Branton have other business interests<br />

togetlier in Iowa. Among these is a<br />

popcorn distributing agency recently organized.<br />

The two men, together with Phil Smith<br />

of Boston, Mass., are building drive-in theatres<br />

at Des Moines, Omaha and Lincoln, Neb.,<br />

and Sioux City, Cedar Rapids and the Tri-<br />

Cities.<br />

On Jan. 31, 1948, sale of radio station KSO,<br />

a 5,000-watt CBS affiliate, to Tri-States and<br />

the Meredith Publishing Co. was announced.<br />

Each has an equal share in the new Tri-<br />

States-Meredith Broadcasting Co. Blank is<br />

to be president of the firm and Branton<br />

managing director. The company plans to<br />

originate both FM and television broadcasts<br />

in Des Moines.<br />

THE VOICE of the independents is Leo<br />

Wolcott, chairman of the board of Allied<br />

Independent Theatre Owners of Iowa and<br />

Nebraska. Prom his 300-seat house, the New-<br />

Grand, in Eldora (pop. 3,533 1, flows advice<br />

to independents, bulletins on trade practices,<br />

Tn-States' two largest downtown theatres<br />

in Des Moines adjoin each other in<br />

the heart of the theatre district. Each<br />

seats approximately 1,700 patrons.<br />

comments on pictures, barbs at distributois<br />

and such other information as he feels the<br />

small independent showman should have. His<br />

leadership has made the AITO of the twostate<br />

area a dominant regional group in the<br />

national Allied setup.<br />

There are a number of others who are<br />

prominent in the exhibition field. Nathan<br />

Sandler, the new chief barker of Des Moines<br />

Variety tent, operates a ntmiber of theatres<br />

thr-oughout the state. E. M. Garbett, head<br />

of Iowa United Theatres, anchors a circuit<br />

of 21 theatres with a quartet of houses in<br />

Des Moines. Smaller circuits in the state are<br />

operated by Earl Kerr, Charles Peterson and<br />

his son, Barney Brotman, Carroll Lane and<br />

A. S. Ames. Harold D. Field of the Pioneer<br />

circuit, with headquarters in Minneapolis,<br />

operates 14 theatres.<br />

No story of exhibition in Des Moines would<br />

be complete if it did not include the names<br />

of Harry Hiersteiner, the veteran operator<br />

of the Family Theatre in downtown Des<br />

Moines, and Jacob Schlank, former 20th-Fox<br />

salesman, who now rims the Iowa Theatre<br />

Service. Both are real pioneers in the field<br />

and respected by all in the business.<br />

Outside of the Paramomit association in<br />

the Blank properties the only distributor<br />

theatre interests in the area are those of RKO.<br />

This circuit owns the Orpheum, a 1,630-seat<br />

house in Des Moines, and five others in the<br />

state.<br />

pLEVEN film exchanges. National Screen<br />

Service, the Julian King Enterprises, the<br />

Des Moines Theatre Supply Co. and National<br />

Theatre Supply Co., and five film carriers<br />

are in the Fiimr-ow district to service the<br />

exchange area. Modern film distribution in<br />

Des Moines is 34 years old. It was in that<br />

year that Paramount, "first feature film<br />

branch in the state," opened an office with<br />

R. C. LiBeau, now Paramomit's district manager<br />

with headquarters in Kansas City, as<br />

the first executive. Nine years later, the<br />

company moved to High street, and today's<br />

ON THE COVER:<br />

An aerial view of Des Moines, with a<br />

montage of the marquee lights of the city's<br />

leading theatres. In the foreground are the<br />

Des Moines and Raccoon rivers, which have<br />

on occasion created considerable damage<br />

with flood waters.<br />

Pilmjow strip was on its way. Present manager<br />

for Paramount is Harry Hamburg who<br />

has been with the company for two decades.<br />

Following Paramount into Des Moines<br />

was First National, now Warners, with<br />

Harry Warren as the manager. Warren left<br />

distribution to become general manager for<br />

Central States circuit, and retired from the<br />

industry a year ago. Paul Webster who is<br />

branch manager today came to Des Moines<br />

from Salt Lake City. Warners hke to point<br />

out that many of its exchange employes are<br />

veterans on the Row. Larry Hensler, a salesman,<br />

has been with the industry for 30 years.<br />

Mrs. Myrtle Bechtel has been cashier since<br />

1929. One of the salesmen, Joe LeVee, is<br />

father of Paulette Goddard, screen star.<br />

As the film business expanded in the midwest<br />

farm belt, distributors began turning<br />

more and more to Des Moines as an exchange<br />

center. Warners was followed into Des Moines<br />

by MGM which opened an office m 1926, 20th<br />

Century-Fox and RKO. Ben Reingold was<br />

first 20bh-Fox's manager. Newest is Ralph<br />

Pielow jr. He took over two weeks ago. At<br />

MGM, the branch manager is D. C. "Jack"<br />

Kenny who started with the company when<br />

it opened up in Des Moines, and veterans<br />

with him include Harold Sutphin, head<br />

booker, who started as a stock clerk in 1929,<br />

and Fred Annington, office manager, who<br />

hired out as a clerk 12 years ago.<br />

lyiTAX ROSENBLATT is the RKO manager,<br />

having stepped into the post from a salesman's<br />

job in the Omaha office. He, too, has<br />

a veteran staff, including Florence Paschal,<br />

inspector 24 years;<br />

Gretchen Kelleher, cashier<br />

23 years; Thelma Washburn, booker 23<br />

years, and Florence Harris, inspector 22<br />

years—a total of 92 years of service to RKO<br />

on High street.<br />

Among branch managers, one of the veterans<br />

is Coltmibia's Mel Evidon, who has been<br />

in that position for 13 years. Another veteran<br />

is Lou Levy, who has headed the Universal-International<br />

branch office for eight<br />

years and has been in the film business for<br />

more than a quarter of a century.<br />

Monogram has been on the Row since 1937,<br />

when the franchise was held by Forrest Judd,<br />

who sold his franchise to the distributing<br />

company. A veteran film salesman, Mayo<br />

Beatty is exchange manager now. At Republic,<br />

the branch manager is white-haired David<br />

Nelson, an oldtimer who has served the company<br />

for a decade. It is at Republic that<br />

Filmrow has Its only father-son team—Jim<br />

Rickets sr. and jr. The father is a salesman,<br />

the son a booker. And young Jim's wife is<br />

with the office staff at Eagle Lion.<br />

Two newest exchanges are Eagle Lion,<br />

which is headed up by Mike Lee, and Selznick<br />

Releasing Organization, which is managed<br />

by Jean Post.<br />

One of the newcomers to Des Moines is<br />

Julian King, operator of King Enterprises.<br />

He handled Screen Guild Productions and<br />

Film Classics, and has a number of other<br />

operations to his credit. John Wynn, office<br />

manager and booker for Warners for two<br />

is decades, now serving King in the same<br />

capacity.<br />

The National Screen Service branch in<br />

Des Moines has been servicing exhibitors<br />

in the area for 20 years. A staff of 40 employes<br />

handles accounts in Iowa, Nebraska,<br />

and parts of Illinois and South Dakota. The<br />

manager is Milt Feinberg, who joined the<br />

company as a salesman three years ago.<br />

Servicing exhibitors also, in supplies, are the<br />

Des Moines Theatre Supply Co., headed by<br />

A. E. Thiele and E. M. Garbett, and National<br />

Theatre Supply Co., managed by A. C.<br />

Schuyler.<br />

BOXOFFICE : : February 14, 1948<br />

23


BEING SENT TO ALL EXHIBITORS<br />

^«TISTS PHODUCTIONS.INC.<br />

Ho..rwoop27,C.«roBKr.<br />

Mr.<br />

Exhibitor,<br />

What's wrong? . ^o the English<br />

not<br />

-. - -"''"°'^' ";<br />

NOW, M3^- Exhibitor, 1- ocnpany 1<br />

.... .. .e<br />

t tell you that at leas^<br />

^ for<br />

orallS


'<br />

ALL/ED ARTISTS<br />

PRODUCTIONS, INC<br />

Re/eose<br />

Oofes<br />

Correnf<br />

PRODUCTION<br />

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producer"<br />

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Current<br />

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Oct. 12<br />

The New Boxofflice Power is ALLIED ARTISTS!


FEBRUARY PRODUCTION LINEUP<br />

AT LOW POINT WITH 25 FILMS<br />

HOLLYWOOD—First noted last fall by<br />

viewers-with-alarm when the pressure of<br />

international and domestic conditions began<br />

to reflect itself at the boxoffice, the production<br />

panic went into a crash dive in the<br />

early days of February.<br />

The shortest month on the calendar loomed<br />

also as the shortest in many years from the<br />

standpoint of properties awaiting the studio<br />

starting gun, bringing with it a rush to the<br />

wailing wall by creative and technical talent<br />

as major and independent film-makers combined<br />

could muster up a dismal total of only<br />

25 candidates for camera work. This is a<br />

drop of ten from January's 35 scheduled<br />

starters and two below October 1947, whose<br />

total of 27 was the previous low.<br />

Aggravating the situation was the fact that<br />

four established production units—Screen<br />

Guild, the Selznick Releasing Organization,<br />

United Arti.sts and Warners—slated no new<br />

vehicles for the sound stages during the<br />

period. Of the month's scheduled entries.<br />

20 are new subjects, the balance having been<br />

carried over from January. By studios—and<br />

with the possibility of amplification as the<br />

period proceed.s—the lineup includes:<br />

Columbia<br />

Generally one of the most prolific studios,<br />

productionwise, this company exemplified the<br />

downward trend by scheduling only three<br />

entires on its slate for the month. Sam<br />

Katzman holds the production reins on "I<br />

Surrender, Dear." a musical, featuring David<br />

Street, radio and recording star, and Gloria<br />

Jean, and to be directed by Arthur Dreifuss.<br />

A release through Columbia has been secured<br />

by a new independent unit, headed by Actor<br />

Richard Quine and William Asher, for "Winner<br />

Take Nothing," a comedy-drama about<br />

the small-town prizefight game and the people<br />

who become involved in it. Quine and<br />

Asher will co-produce and co-direct, with<br />

the former in the male starring role. Carried<br />

over from the previous month was another<br />

Katzman property, "Superman," a 15-chapter<br />

serial based on the comic -strip and radio<br />

pi-ogram. To be directed by Spencer Bennet,<br />

it has Kirk Alyn in the title role, with Alan<br />

Dinehart III portraying him as a boy and<br />

Noel Neil cast in the feminine lead.<br />

Eagle Lion<br />

Two properties, both budgeted at aboveaverage<br />

levels, constitute the month's scheduled<br />

activities here. "Hollow Triumph," a psychological<br />

suspence yarn, co-stars Joan Bennett<br />

and Paul Henreid and is in the directorial<br />

hands of Steve Sekely, with Henreid doubling<br />

as associate producer under supervision of<br />

Bryan Foy. On a share-cropping basis. United<br />

California Productions contributes "Let's Live<br />

a Little," a romantic comedy in which Hedy<br />

Lamarr and Robert Cummings have the toplines,<br />

with Eugene Frenke producing and<br />

Richard Wallace as the director. Cummings,<br />

as an advertising genius, goes off the beam<br />

because all his clients are women. Miss<br />

Lamarr, an expert on neurology, looks into<br />

the problem and manages to straighten<br />

Cummings out after the usual comic and<br />

romantic obstacles.<br />

'Boy With Green Hair'<br />

Is Started at RKO<br />

In a month keynoted by onrushing<br />

production austerity, from the standpoints<br />

both of curtailed budgets and a<br />

slowdown in production tempo, the<br />

task of evaluating the period's most<br />

noteworthy celluloid entry was made<br />

considerably more difficult. Casting<br />

away the customary yardsticks of<br />

measurement—importance of cast and<br />

the price tag attached—made necessary<br />

the substitution of other appraising<br />

devices, chief of which is uniqueness in<br />

story line.<br />

As an example of Hollywood's newfound<br />

interest in novelty and off-thebeaten-path<br />

ideas for film fare, probably<br />

the month's outstanding entry<br />

comes from RKO Radio, which plans<br />

camera work on an opus provocatively<br />

titled "The Boy With Green Hair."<br />

Described as a "realistic fantasy," it<br />

spins the fable of a lad who, in a recurring<br />

dream, has a verdant thatch<br />

and is impelled to bring to the world<br />

a message of peace. Awaking, he discovers<br />

his hair has indeed turned green,<br />

and sets forth to spread his anti-war<br />

gospeL<br />

It is, of course, to be filmed in Technicolor,<br />

without which the title would be<br />

meaningless. Dean Stockwell has the<br />

role of the youth in the Stephen Ames<br />

production, which will be directed by<br />

Joseph Losey. Other cast topliners arc<br />

Robert Ryan, Pat O'Brien and Barbara<br />

Hale.<br />

Metro-Gold-wyn-Mgyer<br />

But one new starter is the best the Mighty<br />

Leo can do for the month to supplement the<br />

five properties already on sound stages. Tlie<br />

newcomer, as yet uncast, is "Vespers in<br />

Vienna," another contribution to the growing<br />

cycle of subjects devoted to life behind, before<br />

and amid Europe's Iron Curtain. Adapted<br />

from a story by Bruce Marshall, "Red<br />

Danbue," it purports to relate conditions in<br />

Vienna under Red domination and will be<br />

Ijroduced by Carey Wilson, with Victor Saville<br />

dh-ecting.<br />

Monogram<br />

Four nominees for starting date awaited<br />

the green light on this lot—three of them<br />

newcomers, the other a holdover from January.<br />

In the brand-new category is "I protege. Piloting chores are in the hands<br />

Wouldn't Be in Your Shoes," slated for production<br />

of Nicholas Ray.<br />

by Walter Mirisch and co-featuring<br />

Don Castle and Elyse Knox. It concerns an<br />

unemployed vaudeville dancer convicted of<br />

Republic<br />

Action is the watchword as concerns this<br />

mui-der, though innocent, and how he is<br />

cleared. Another whodunit is "Mui-der by valley studio's February output, with all four<br />

Alphabet," newest in the Charlie Chan<br />

scheduled starters placing emphasis onmelodramatic<br />

of its<br />

series, with Roland Winters as the Oriental<br />

motivations. A Sidney Picker'<br />

sleuth. James S. Burkett and WiUiam Beaudine<br />

production, "Secret Service Investigator,",<br />

toplines Lloyd Bridges, Lynne Roberts and;'<br />

are, respectively, the producer and<br />

director.<br />

Late in January Johnny Mack Brown<br />

started riding thataway in "Thunder on the<br />

Range," carving out another chapter in thi,^<br />

sagebrush saga. Reno Brown and Raymonr!<br />

Hatton have supporting roles in the Barnt^v<br />

Sarecky production, which Lambert Hillynr<br />

directs. Held over from January was "Stat'o<br />

Struck," a Jeffrey Bernerd opus concerning<br />

the problem of adolescent delinquency, to br<br />

piloted by William Nigh.<br />

Paramount<br />

Supplementing three vehicles already ni<br />

work this studio had another trio on the<br />

starting line, one of them a new entry from<br />

Pine and Thomas. The P-T contribution i.


: February<br />

and<br />

George Zucco in a crime-smashing yarn about<br />

a counterfeiting ring. R. G. Springsteen is<br />

the director. On Lou Brock's slate is "Piison<br />

Train," to star Donald Barry, and based on<br />

a recent actual occurance in which a group<br />

of convicts being transferred from one prison<br />

to another attempt to escape. It will be directed<br />

by Phil Ford. Allan "Rocky" Lane is<br />

featured in "Carson City Raiders," another<br />

sagebrush epic in the "Famous Western"<br />

series, which Gordon Kay and Yakima Canutt<br />

as producer and director, respectively. From<br />

Stephen Auer's production unit will come<br />

"Daredevils of the Sky," in which Mae Clarke,<br />

one-time film favorite, returns to the screen.<br />

George Blair will direct.<br />

NT Showcases to Play Ad Films<br />

To Hike Revenue for<br />

Circuit<br />

20th Century-Fox<br />

This Westwood studio cut its January<br />

schedule by exactly one-third for the current<br />

month, with only one property earmarked<br />

for camera treatment. The sole starter for<br />

February is "Symphony Story," first chore on<br />

the lot for Preston Sturges in his dual capacity<br />

as producer and director. Sturges also had<br />

a hand in the script. The subject toplines<br />

Rex Harrison and Gene Tierney and casts<br />

Rudy Vallee in a supporting comedy role.<br />

Harrison portrays a temperamental conductor<br />

of a symphony orchestra and Miss Tierney<br />

is his beautiful but tempestuous wife.<br />

Universal-International<br />

One of but few bright spots, productionwise,<br />

is the hyphenated valley film studio, which<br />

faced the new month with a total of four<br />

projected ventures. Perennial U-I buffoons,<br />

Abbott and Costello, will turn out "The Brain<br />

of Frankenstein" under the productional<br />

guidance of Robert Arthur and the directorial<br />

supervision of Charles Barton. In this one<br />

the comics are heckled by a collection of<br />

U-I's favorite horror characters, including<br />

the Wolf Man (Lon Chaneyi, the Frankenstein<br />

Monster (Glenn Strange i<br />

Count<br />

Dracula (Bela Lugosi). Lester Cowan's independent<br />

unit is scheduled to begin rolling<br />

on "One Touch of Venus," film version of<br />

the Broadway musical, with William Seiter<br />

directing. Ava Gardner portrays "Venus,"<br />

with Robert Walker, Dick Haymes, Eve Arden<br />

and Olga San Juan in supporting characterizations.<br />

The producer-director team of<br />

Leonard Goldstein and George Sherman will<br />

contribute two entries. "Larceny," starring<br />

John Payne, is the story of a confidence man<br />

and his reformation, based on "The Velvet<br />

Fleece." "The Wonderful Race at Rimrock"<br />

has Donald O'Connor, Marjorie Main<br />

and Percy Kilbride in the leads.<br />

Monogram Sets Reissues<br />

NEW YORK—Monogram will release 11<br />

reissues<br />

during 1948, according to Steve Broidy,<br />

president. They are: "Betrayed," formerly<br />

called "When Strangers Marry," starring<br />

Robert Mitchum and Kim Hunter; "Rose of<br />

the Rio Grande," starring John Carroll and<br />

Movita: "Sign of the Wolf," with Michael<br />

Whalen and Grace Bradley, and eight westerns.<br />

'Lawless' Gets New Title<br />

HOLLYWOOD—Columbia has set "Coroner<br />

Creek" as the final title for a new Cinecolor<br />

western starring Randolph Scott. The previous<br />

title<br />

BOXOFFICE :<br />

for the film was "Lawless."<br />

Here are the toppers among the National Theatres division presidents and aides<br />

who attended a recent four-day conclave in Los Angeles with Charles P. Sliouras, NT<br />

president, in charge of the meetings. Front row, left to right: Dicli Spier, San Francisco;<br />

Dave Idzal, Detroit; Harry C. Cox, Los Angeles; Skouras; Frank Newman sr.,<br />

and John Hamrick, Seattle. Rear row, same order: Dick Dickson and George Bowser,<br />

Los Angeles; Elmer C. Rhoden, Kansas City; Dan Michalove, New York; Frank L.<br />

Ricketson jr., Denver; Harold Fitzgerrild, Milwaukee, and Harold Seidenberg,<br />

Philadelphia.<br />

LOS ANGELES—In a precedential move<br />

to augment revenues, National Theatres<br />

has established a new policy whereby<br />

the screens of its showcases throughout<br />

the country will carry advertising films.<br />

Although loath to discuss details of the<br />

program, NT executives here admitted the<br />

initial subject to be booked will be "Tobacco<br />

Land," an 8-minute short plugging<br />

Liggett and Myers' Chesterfield cigarets.<br />

Prints, in color, will be delivered in mid-<br />

March and will be in the theatres shortly<br />

thereafter. The advertising-picture policy<br />

is being supervised for the circuit by<br />

Thornton Sargent.<br />

Sargent emphasized that there will be<br />

no indiscriminate bookings of the commercial<br />

subjects and said they will have to<br />

measure up to high entertainment standards.<br />

He could not or would not supply<br />

the names of additional advertisers or<br />

footage lined up by NT.<br />

Rates established call for payment of<br />

$10 by the advertiser for each 1,000 paid<br />

admissions.<br />

In addition, important decisions reached<br />

at the recent four-day meeting here of<br />

National Theatres divisions presidents and<br />

executives were disclosures that:<br />

1. Theatre admissions will not be<br />

Universal Officers Deny<br />

Stockholder's Charges<br />

Skouras, circuit president. Sharing in a<br />

$100,000 melon were, in first place. Rick<br />

Ricketson's Fox Intermountain; second,<br />

Frank L. Newman's Evergreen; third.<br />

Elmer Rhoden's Midwest; fourth, Dick<br />

Dickson's southern California division of<br />

Fox Wisconsin; sixth, Dick Spier's northern<br />

Cahfornia division of FWC: seventh,<br />

Dave Idzal's Fox Detroit: and eighth, Harold<br />

Seidenberg's Fox Philadelphia unit.<br />

NEW YORK—Universal and three of its<br />

officers, Charles D. Prutzman, Nate J. Blumberg<br />

and William A. Scully, have filed a general<br />

denial of allegations made by Stephen<br />

A. Truncale, stockholder, in his federal court<br />

suit. The plaintiffs have asked for a dismissal<br />

of the action on the ground that they<br />

made no profits in stock trading for which<br />

they were accountable to the company, as<br />

charged by Trimcale.<br />

slashed, on the theory that present scales<br />

are "reasonable when compared to mounting<br />

prices and costs in other lines of goods<br />

or entertainment."<br />

2. A stricter control of expenses and<br />

operational costs must be maintained.<br />

3. Candy and popcorn sales have increased,<br />

particularly in the latter category,<br />

since new cardboard serving boxes<br />

have been introduced to replace noisemaking<br />

bags.<br />

4. Joseph M. Schenck, 20th Century-<br />

Fox executive and a guest at the sessions,<br />

declared that if needed economies are to<br />

be made, theatres must work with the<br />

studios to put out a top selling job wherever<br />

films lack big-name values.<br />

Winners in the 12th annual NT showmanship<br />

drive, which closed last December,<br />

were armounced by Charles P.<br />

'Paradine Case' for Miami<br />

At Advanced Admissions<br />

NEW YORK—David O. Selznick's "The<br />

Paradine Case" will open at advanced prices<br />

at the Cameo Theatre, Miami Beach, Fla.,<br />

February 1, according to Milton S. Kusell,<br />

SRO vice-president in charge of domestic and<br />

Canadian sales. Advanced price engagements<br />

at the Lincoln, Surf and Miami theatres will<br />

follow.<br />

The picture is now playing at regular prices<br />

at the Radio City Music Hall here.<br />

14. 1948 27


. . MGM<br />

. . . Screen<br />

. . "Mr.<br />

. .<br />

^oUcfdM^ ^efiwt<br />

Columbia to Produce Film<br />

About Associated Press<br />

Columbia, which more and more has been<br />

bending a receptive ear to outside commitments<br />

whereby it lends its distribution<br />

and /or production facilities to sharecropping<br />

independents, seems to have latched onto an<br />

exploitation natural in its latest deal of this<br />

type It has completed negotiations whereby<br />

Tony Owen, former Chicago newspaperman<br />

and" husband of Actress Donna Reed, wUl<br />

bring the story of the Associated Press, one<br />

of the world's great news-gathering agencies,<br />

to the screen.<br />

That the property, as yet untitled, will reap<br />

a rich harvest of publicity in those papers<br />

utilizing the AP service is a foregone conclusion.<br />

Under the arrangement, a share of<br />

the film's profits will be turned over to the<br />

AP for its employes' pension fund.<br />

Owen is using several documentary sources<br />

in the preparation of the script—"Barriers<br />

Down," by Kent Cooper, AP general manager:<br />

"The AP, the Story of the News." by Oliver<br />

Gramling; and research material provided<br />

from the agency's own files. The story wiU<br />

cover the organization's history from its inception,<br />

more than a century ago.<br />

Ob.servers will recall that 'Warners some<br />

years ago tried their hand at a similar undertaking—"Tlie<br />

Man From Reuter's," a story<br />

of the British news agency, which starred<br />

Edward G. Robinson.<br />

Story Market Sho-ws Gain<br />

With Seven Purchases<br />

Tempo of the hterary market hit a new<br />

high for 1948, both in quantity and quality,<br />

during the period, wherein seven transactions<br />

were completed through which as many film<br />

makers added to their stocks of story material.<br />

Probably of major importance was Paramount's<br />

acquisition of the current Broadway<br />

dramatic hit, "The Heiress," as a starring<br />

vehicle for Olivia De Havilland and the first<br />

producer-director assignment on the lot for<br />

William Wyler. Written by Ruth Goodman<br />

and Augustus Goetz, "The Heiress" stars<br />

Wendy Hiller and Basil Rathbone in its stage<br />

version. The central character is a shy, plain<br />

young lady who is considered a stupid object<br />

of contempt and pity by her cultured, intelligent<br />

father . purchased Joe<br />

David Brown's published novel, "Stars in<br />

My Crown," and assigned William Wright<br />

to produce it. possibly as a starring commitment<br />

for Robert Taylor. The drama deals<br />

with a fearless preacher who brought the<br />

gospel to a Tennessee town, overrun with<br />

tough characters, shortly after the Civil war<br />

. . . Republic delved into international affairs<br />

thi'ough its purchase of "Red Menace," an<br />

original by Sonya Marton, said to contain<br />

factual background material on the operation<br />

of Communist-front reorganizations. It<br />

is undecided as yet whether parts of the material<br />

will be Incorporated in another yarn,<br />

"Police State," or whether to produce a separate<br />

picture under "Menace" title . . . Also<br />

jumping aboard the semidocumentary bandwagon<br />

was Universal-International, which<br />

bought "Illegal Entry," an orginal by Ben<br />

Bengal, Dan Moore and Herbert Kline. It<br />

By<br />

IVAN SPEAR<br />

concerned with the war waged by the U.S.<br />

is<br />

bureau of immigration against alien smuggling<br />

rings, and will be scripted by Art Cohn<br />

for production by Jules Schermer. Howard<br />

Duff is set for the top male role . . Signet<br />

.<br />

Productions, headed by Producer-Dli-ector<br />

Irving Cummings, bought "The Pasadena<br />

Story," an original by Leo Rosten, from<br />

Michael Curtiz, who acquired it recently and<br />

then decided to dispose of it because he has<br />

five other properties closer to starting dates<br />

rights to "Fatima," novel by<br />

Douglas Carter with a carnival background,<br />

went to Sig Neufeld, who will produce it for<br />

Film Classics release . . . "The Trimming of<br />

Goosie," fantasy about a prosaic fellow who<br />

suddently sprouts wings and flies like a bird,<br />

was purchased by Marshall Grant Productions<br />

from James Edward Hopper.<br />

Joan Fontaine to Co-Star<br />

In Burt Lancaster Film<br />

Two independent units, both releasing<br />

through Universal-International, got together<br />

on a loanout arrangment when Norman<br />

Pi-oductions (headed by Harold Hecht<br />

and Actor Burt Lancaster) set a deal with<br />

Rampart Productions (headed by William<br />

Dozier and his actress wife, Joan Fontaine) to<br />

borrow Miss Fontaine for the femme starring<br />

lead in "Kiss the Blood off My Hands," upcoming<br />

Lancaster vehicle . . . Walter Wanger<br />

ticketed Richard Basehart for one of the toplines<br />

in "The Bastile," which will be Wanger's<br />

initialer for Eagle Lion release . . .<br />

Another<br />

EL casting found Turhan Bey set to star in<br />

"Blood on the Snow," crime drama . . . June<br />

Havoc draws a supporting spot in "Burlesque,"<br />

the Betty Grable-Dan Dailey vehicle, at 20th<br />

Century -Fox . . . Cast additions to RKO<br />

Radio's "Blood on the Moon" include Walter<br />

EVERYBODY'S DOING IT — Reading<br />

BOXOFFICE, that is. An avid peruser of<br />

the industry's most widely-circulated<br />

trade journal is Josephine, 31-year-old<br />

animal star of Jerry Fairbanks' "Speaking<br />

of Animals" short subjects series, released<br />

by Paramount. Here she is, relaxing<br />

in her dressing room, and catching<br />

up on the latest in film news.<br />

De Rochemont to<br />

MGM<br />

As 'Roving Producer'<br />

Louis De Rochemont, the man generally<br />

credited with launching the current cycle<br />

of semidocumentaries with realistic stories<br />

and locales, has been ticketed to a "roving<br />

producer" assignment by MGM and<br />

has been handed supervisory chores on<br />

the company's recently announced program<br />

of factual celluloid fare. Formerly<br />

at 20th Century-Fox, where he turned out<br />

"House on 92nd Street," "13 Rue Madeleine"<br />

and "Boomerang," De Rochemont is<br />

now in the east seeking story material<br />

and locales for the first of the subjects<br />

he will make for the Culver City studio.<br />

Brennan, George Cooper and Richard Powers<br />

(formerly known as Tom Keene) . . . The<br />

same lot handed Gloria Grahame a co-starring<br />

role with Melvyn Douglas and Maureen<br />

O'Hara in "The Long Denial" . . . Top spots<br />

in Warners' "One Last Fling" go to Alexis<br />

Smith, Zachary Scott and Alan Hale .<br />

Claire Trevor will portray the Bambino's wife<br />

in "The Babe Ruth Story," being readied by<br />

Producer-Director Roy Del Ruth for Monogram-Allied<br />

Artists . . . Columbia handed the<br />

comedy lead in "I Surrender, Dear," to Don<br />

McGuire.<br />

Three More Independents<br />

Appear During the Week<br />

Three new independent production outfits<br />

bobbed up during the period, making it more<br />

obvious than ever that there is to be no shortage<br />

of such film-making units in 1948.<br />

Release through 20th Century-Fox was secured<br />

by Carthay Productions, headed by<br />

Gregson Bautzer, attorney; Agent Joe Rivkin<br />

and Scenarist Leonard Hoffman, for its initial<br />

film, an untitled musical biography of<br />

Helen Morgan. Set for the topline is Dorothy<br />

Lamour and Hoffman is writing the script<br />

Fate," an original magazine story<br />

by John S. Yuhasz. will be the first of three<br />

pictures set for filming in 1948, for an unannounced<br />

release, by Major Productions, incorporated<br />

by Yuhasz and I. L. and Ira<br />

Nickerson. The outfit is headquartering at<br />

Nassour studios . . . Plans for production in<br />

Mexico City of "The Underdog." by Mariano<br />

Azuela, Mexican noveliest, were disclosed by<br />

Norman Foster, who will produce and direct<br />

the subject in both English and Spanish<br />

versions. Poster treks south when he has finished<br />

the piloting assignment on Universal-<br />

International's "Kiss the Blood Off My T<br />

Hands."<br />

James Nasser Forms Unit<br />

To Make Films for UA<br />

Adding his name to the many-irons-in-thefire<br />

department was James Nasser, head of<br />

the family group which recently acquired<br />

General Service studio. Now he has plunged<br />

into the independent field with the formation<br />

of James Nasser Productions, Inc., and the<br />

signing of a distribution deal with United<br />

Artists. For his kickoff picture, Nasser<br />

ticketed Fred MacMurray as the star and<br />

borrowed Lloyd Bacon from 20th Century-<br />

Fox to direct. Titled "Innocent Affair," it is<br />

an original by Lou Breslow and Joseph Hoffman.<br />

:••<br />

28 BOXOFFICE February 14, 1948<br />

I


^e of Y^^^,<br />

"^^'Offia<br />

big show<br />

^O'sei*^,<br />

'»«^...<br />

for everybody.<br />

Tremendous power<br />

and suspense!<br />

Should make a lot<br />

of money! "<br />

— W.R. Wilkerson,<br />

Hollywood Reporter<br />

"'»9ei<br />

another<br />

winner that<br />

promises even bigg<br />

box-office than the<br />

studio's previous<br />

highly successful<br />

'true'<br />

pictures!"<br />

—Daily Variety<br />

than<br />

'House on 92nd<br />

Street/ Superb entertain<br />

ment to enthrall<br />

all audiences.<br />

Top boxoffice!"<br />

— showmen's<br />

Trade Review ^^<br />

pi<br />

al Betty Garde • Kasia Orzazewski • Joanne de Bergh<br />

Hward Smith • Moroni Olsen -John Mel ntire • Paul Harvey<br />

mm HAiHAWAy otto lang<br />

•<br />

(wplay by Jerome Cady and Jay Dratler • Adaptation by Leonard Hoffman<br />

Directed by<br />

Produced by<br />

id Quentin Reynolds • Based on Articles by James P. McGuire<br />

„,-OON TO MATCH THE BOX-OFFICE HISTORY OF "THE HOUSE ON 92nd STREET'<br />

and "BOOMERANG!" in NEW YORK, CHICAGO, SEATTLE and PORTLAND!<br />

CENTURY-FOX


'W^i^^i«t^t


Vogue, v.uiv


A SMALL TOWN EXHIBITOR OFFERS HIS ADVICE:<br />

Don't Cry 'Bad Product' to<br />

Public,<br />

Concentrate on Top Films Instead<br />

the January 31 issue of BOX-<br />

E. K. Menagh, owner of the Star<br />

Theatre in Fort Lupton, Col., after<br />

reading the editorial, "Let's Get Going,"<br />

in<br />

OFFICE sat down and wrote the following<br />

advice to exhibitors. He calls it<br />

"What Are Exhibitors Doing About<br />

Rumors of Poor Pictures Coming Out<br />

of Hollytuood?" and in it he gives a<br />

dose of pungent advice to showmen<br />

about the job of running their theatres.<br />

His comments follow:<br />

T HAVE been an exhibitor for over 30 years<br />

and I believe that one of our favorite pastimes<br />

is putting the blame for most of the<br />

industry's faults on the producers. However,<br />

I consider we exhibitors more at fault for<br />

the present unfavorable public criticism than<br />

the producers.<br />

In the past couple of months, many of my<br />

friends and customers have made the remark<br />

cently.<br />

Hence, I substantiated my conviction that<br />

this noise about poor pictures was only an<br />

unfounded rumor that was gaining momentum<br />

to an extent that it could definitely<br />

retard the motion picture business. I got<br />

busy and advertised the top pictures I had<br />

coming that I knew had a large measiu-e of<br />

entertainment value. I mentioned Betty<br />

Grable in "Mother Wore Tights" and stated<br />

that I thought it was as good as any picture<br />

she had star-red in to date; I suggested that<br />

they see Danny Kaye in "The Secret Life of<br />

Walter Mitty" which I thought was better<br />

than any of Danny Kaye's previous pictures;<br />

I listed "Green Dolphin Street" which I consider<br />

one of the greatest action shows ever<br />

made. I mentioned many other pictures of<br />

top quality including "Killer McCoy," "The<br />

Road to Rio," "The Red Stallion," "My Wild<br />

Irish Rose," "Body and Soul," "Captain From<br />

Castile." and "Wistful Widow of Wagon Gap."<br />

tractions on a short run or as a second on a<br />

double bill with very little advertising to<br />

prevent the public from getting the impression<br />

that they were big attractions. Why<br />

oversell the public on pictures of questionable<br />

entertainment value just because they<br />

were sold in a high bracket price? I recently<br />

took a jungle picture and grossed more<br />

money on it and received more comments<br />

had been fooled.<br />

Another practice that is creating an antagonistic<br />

public reaction is the presentation<br />

of the pictm'e in many theatres. I have<br />

walked into several shows recently where a<br />

good picture was practically ruined by poor<br />

projection or by boisterous conduct by a small<br />

group of hoodlimis.<br />

Are you guilty of practicing false economy<br />

by paying youi- projectionist a low wage and<br />

trying to get by with worn or outmoded projection<br />

machines and sound system? Purchasing<br />

a good projection and sound apparatus<br />

is a good investment that wiU pay<br />

that current pictures are not as good as they<br />

had previously been. After inquiring how<br />

these people arrived at this conclusion, I was<br />

not surprised that they were merly repeating<br />

big dividends in almost every locality; hiring<br />

an alert projectionist and paying him a salai-y<br />

a rumor that they had heard. Very few persons<br />

that is worthy of demanding near per-<br />

a fection with your projected picture is requirement<br />

could name many pictures they con-<br />

to good boxoffice grosses. While<br />

sidered inferior and several could not even<br />

name one poor attraction they had seen re-<br />

the average employe is still not as efficient<br />

and cooperative as the prewar employe,<br />

there are plenty of good men who wiU work<br />

for the exhibitor who is willing to pay for<br />

that efficiency.<br />

TT is an admitted fact that the youth of today<br />

are more restless and unruly than in the<br />

period before the war. Likewise, the ushers<br />

do not seem to respond to the manager's<br />

wishes as readily as in prewar days. The<br />

manager has a real headache trying to keep<br />

his theatre orderly and quiet under these<br />

circumstances. However, he must realize<br />

that quietness is essential to the enjoyment<br />

of any motion picture and he must tackle<br />

this situation with greater vigor and determination<br />

than ever before. He should call<br />

regular meetings of his staff and stress the<br />

seriousness of allowing a few hoodlums to<br />

distract attention from the screen. He must<br />

try to replace any employe who will not cooperate<br />

in helping make the patrons relax<br />

in a comfortable, quiet atmosphere. Ninetyfive<br />

per SPENT cent of your<br />

several hours<br />

customers<br />

pondering over my<br />

come to see<br />

J the show and do not care to be disturbed<br />

bookings for the next three to four months<br />

by any small group<br />

and<br />

who has no interest in<br />

decided to cancel many pictures that<br />

the picture or respect for your theatre.<br />

were sold to me<br />

Employes<br />

must be made to realize that<br />

at top bracket prices although<br />

they should have<br />

customers<br />

been in a lower price bracket.<br />

Many rowdy are<br />

who insist on being noisy or<br />

of these<br />

unwelcome.<br />

inferior pictures were sold<br />

to me in a high bracket and misrepresented<br />

as special attractions. I realized that I must YHUS, you, Mr. Exhibitor, can stop these<br />

not follow my previous policy of advertising rumors of poor cuiTent releases by being<br />

a program picture as a special, thus, fooling more careful in your selection of pictures;<br />

the public so that I might get my exorbitant by not over-advertising pictm-es of questionable<br />

entertainment value just because<br />

film rental back or put these expensive at-<br />

you may have paid exorbitant prices for<br />

them; by getting good entertainment—especially<br />

projection and sound; by dismissing<br />

inefficient employes and paying good salaries<br />

to good employes; by making every effort<br />

to make your theatre a place where a person<br />

is assm-ed of an evening of quiet relaxation<br />

and comfort while he is enjoying the best<br />

pictures you are capable of securing for him.<br />

Film Classics Views<br />

Rise With Bernhard<br />

NEW YORK—Film Classics, which came<br />

into existence as a distributor of reissues, this<br />

month celebrates its first birthday under<br />

Joseph Bernhard as president—and is taking<br />

the occasion to call attention to some salient<br />

points in its growth during the last 12 months.<br />

than a picture starring one of America's top<br />

stars and costing me exactly six times as<br />

much rental. Today, more than ever before,<br />

ORGANIZATION STRENGTHENED<br />

the exhibitor must pick the good shows by<br />

In its official release, the<br />

other methods than price allocation; he must<br />

company points<br />

cut that when Bernhard took over it "was<br />

be alert in choosing productions of real entertainment<br />

value and invest extra advertis-<br />

floundering in a slough<br />

of mediocrity,"<br />

ing dollars on them; he must refrain from<br />

and<br />

misleading the public that a poor or mediocre<br />

then lists achievements<br />

of the year. The<br />

feature is a "top-notoher" just because he<br />

new president had, for<br />

years, been a top Warner<br />

Bros, executive, ^f^- ^-<br />

When he stepped into<br />

the Film Classics position,<br />

he began<br />

strengthening the organization<br />

and in a<br />

few months was buy-<br />

^^^<br />

ing up exchanges in HVJ<br />

key cities. Today, the<br />

company owns 26 ex- Joseph Bernhard<br />

changes outright.<br />

Bernhard also set up International Film<br />

Classics and Film Classics of the Americas,<br />

to create an international market for the<br />

company. Midway through the year, feeling<br />

that the company had reached a point in its<br />

development to undertake its own production,<br />

the new president sent the company's first<br />

picture before the cameras. In October, tlie<br />

picture, "Spirit of West Point," was released.<br />

It was then that the distribution system developed<br />

under Bernhard paid off. The negative<br />

costs were brought in in two months, and<br />

to date the film has had more than 9,000<br />

playdates.<br />

A few months ago, Cinecolor Corp. absorbed<br />

Film Classics, which, however, will continue<br />

to operate as a separate entity. The company<br />

also has acquired its own studio in Holly wui id<br />

and this space is to be made available to pruducers<br />

who release through Film Classics<br />

Fred Steele is the production director, with<br />

Marie Quigley production assistant to the<br />

president.<br />

FILMS ON SCHEDULE<br />

With the West Point picture in release,<br />

the company is scheduled to distribute 14<br />

pictures in 1948, more than half in Cinecolor.<br />

Headed for early release are "For You I Die,"<br />

"Money Madness," "The Argyle Secrets" and<br />

"Sofia." An Italian-made picture, "Furia,"<br />

is now being distributed.<br />

The company shortly is to move into larger<br />

quarters in the Paramount building in New<br />

York, where the Cinecolor Corp. offices also<br />

will be located.<br />

Executives who have joined the company<br />

since Bernhard assmned the helm are B. G.<br />

Kranze, vice-president in charge of distribution;<br />

Max Mendel, foreign manager who<br />

currently is touring South America to set up<br />

relations with exhibitors; and Al Zinibalist,<br />

who heads up the worldwide program of publicity,<br />

advertising and exploitation.<br />

Aster Sets Release Dates<br />

NEW YORK—Astor Pictures has set release<br />

dates for the first two western features In a<br />

series of six to be produced by Yucca Pictiu'es.<br />

The films star' Sunset Carson. "Fighting<br />

Mustang," will be released March 1.<br />

"Deadline" will be released April 15.<br />

BOXOFFICE :: February 14, 1948


A THOUGHT OR TWO FROM HYGIENIC CORNER<br />

ADITORIAL No. 6 of a Series<br />

i^A<br />

i<br />

* (i5n^>^ hygiene bldg<br />

^S^VY^ WILMINGTON, OHIO. USA.<br />

lygienic's employees display<br />

me as shows Pin-drop quietn<br />

same enthusiasm as they lo "on the job " Meetings st<br />

are on schedule<br />

exactly on the minute—sa<br />

prevails—same as in theatt<br />

is rigidly adhered to—exits<br />

LOVEBIRDS!— Instead of bitter jealoub)<br />

battlo furiously for top bonuses but if;<br />

So friendly, in fact, last year's top lect<br />

married on New Year's day. Hygien<br />

Pictured above, they're Betty Clough. o<br />

Halstead. of Flint. Mich.<br />

HELPFUL!— Bossman J S Jossey makes a helpful suggestic<br />

to unit personnel supervisor Charles B Meade More tha<br />

is 100.000 miles tra/eled annually by Meade while Mr<br />

is Meade and children prove Fort Worth. Texas, the Meade<br />

CHIN-CHATTERS!— Hygieni<br />

(left<br />

man Kroger Babb, L. A. office<br />

agent Dick Currier get together foi<br />

All work as a<br />

team—each helps the other!<br />

We opened a letter the other morning from an exhibitor out in Iowa and it<br />

I started "I've just played 'Mom and Dad.' broke my house record<br />

off like this:<br />

and I understand that.<br />

highly praised—and I<br />

I have never had a picture on my screen that was so<br />

understand that. I've had all kinds of troupes—cowboys,<br />

girl shows, magic shows, spook shows, radio shows, etc., in my theatre but I have<br />

never in my life seen such enthusiasm lo do a perfect job and to help the theatre<br />

take in every dollar possible, as your unit folks displayed. I don't understand that,"<br />

He went on to tell us about his personnel troubles. We could appreciate<br />

them. There have been roadshows— all kinds—before .They all had their faults.<br />

Most of 'em, too many faults! That's why experienced theatre men and moviemakers<br />

warned us in 1944 this fantastic system of ours wouldn't click. But for<br />

some reason Hygienic's plan does work. It works so well, in fact, no company<br />

in all history has ever had so many road units en tour simultaneously and successfully.<br />

Hygienic's personnel is chosen carefully. Jack and myself divide duties and<br />

keep actively on-top of the entire operation. We have some expert supervisors.<br />

The "slaves" call 'em "Hellraisers," but actually they don't have to raise their<br />

voices often. We have one in charge of the offices, one in charge of the agents,<br />

one in charge of the unit personnel. Jack Crouthers. Everett Adams, Charlie Meade,<br />

respectively, by name.<br />

Hygienic's advance agents—or salesmen—are outstanding in the industry.<br />

Each is, besides a salesman, a highly trained and qualified publicity-advertisingexploitation<br />

man. Each is responsible for booking a unit's route. But best, he's<br />

responsible for advancing his own dates and suffering with any booking "sins"<br />

he might have committed. He makes his owm bed—then lies in it! When he<br />

wakes up—it's bonus-time.<br />

Hygienic's unit personnel is carefully chosen. Lecturers are picked with<br />

razor-edge sharpness.<br />

tinually improved. Unit<br />

They're schooled, trained, checked, supervised, and con-<br />

girls—or nurses—must come up to definite standards,<br />

like airline hostesses.<br />

Since each pcn-ticipates financially in the others' achievements, they work<br />

together—like a team! Each helps the other! Each suffers from the other's mistakes.<br />

Victory, extra business, extra profits, bonuses— all depend upon the whole<br />

organization's performance.<br />

Hygienic's system eliminates all the "red tape." In fact, it's so simple it<br />

eliminates all the tape—period! A unit's entire week's business, expenses, etc.,<br />

if. reported on one side of one 8V2XII sheet. It's a complete report to the smallest<br />

detail—proving 29 daily and 31 weekly reports are hardly necessary. Point is<br />

the folks who have to fill it out love its simplicity. That's why they do the job<br />

with enthusiasm, pep and spirit.<br />

Employees are bonded, but we've never had that first one steal. They don't<br />

need to—for one thing. Disloyalty or laziness can bring them "the Hygienic<br />

curse"—which is reported by those few who have suffered it to be worse than<br />

scarlet fever. What firm in show business wants them, if they can't make the<br />

grade with Hygienic?<br />

All of which sums up to AU-American performance . . . alertness . . . enthusiasm<br />

. . . know-how . . . loyalty . . . hard work . . . success. Hygienic's<br />

"slaves" live by, on. with and for "Mom and Dad"!<br />

iitf^i<br />

Florida-<br />

flying:-<br />

bound are Jan LaBudda, news letter editor of Hygienic Productions<br />

and "Mom and Dad" southern unit manager, handsome<br />

Tommy Bochert. All of Hygienic's lecturers appear<br />

publicly under the registered stage name of Elliot Forbes.<br />

Bochert, clean-cut, handsome, intelligent, representath<br />

BOXOFTICE : : February 14, 1948<br />

LTf


I<br />

I<br />

'<br />

I<br />

southwest.<br />

There were few who saw a depression coming<br />

in 1929, but they say Dent did. He sold<br />

all of his theatres to Paramoimt and took a<br />

ing plant, then sold all his gravel holdings<br />

and went back into show business in the<br />

west.<br />

A Word to the Wise<br />

You can increase your screen profits with Alexander short length<br />

screen ads. Shrewd showmen have been doing it for many<br />

vears. A few seconds of your screen time brings you dollars of<br />

PLUS PROFITS.<br />

Clip and mail the coupon below. Without obligation, we would<br />

like to show you how Alexander's Theatre Partner Plan will benefit<br />

you. Mail it today.<br />

I<br />

Alexander Film Co.<br />

Alexander Film Bldg.<br />

Colorado Springs, Colo.<br />

I'd like to know more about Alexander short length screen ads and the<br />

Theatre Partner Plan.<br />

Colorado Springs, Colo.<br />

BOXOFFICE :: February 14, 1948


P<br />

CHESTER FRIEDMAN<br />

EDITOR<br />

HUGH E. FRAZE<br />

Associate Editor<br />

DOXOfPIC<br />

SECTION<br />

PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN<br />

G.F. SQUIBB'S PHONE AWARD<br />

TOPS JANUARY BONUS IDEAS<br />

From Wisconsin to Texas and New York to<br />

California, and in Canada and England, ten<br />

theatremen will receive the January BOX-<br />

OFFICE Bonus for meritorious ideas and promotions<br />

submitted to the Showmandiser section<br />

during the first month in 1948. Each will<br />

be sent a check for $10 and a Letter of Commendation.<br />

The outstanding idea of the month was submitted<br />

by G. Farris Squibb, Dixie Theatre,<br />

Coleman, Tex. Since publication of the promotion<br />

in BOXOFFICE, Squibb has received<br />

scores of letters from theatremen asking for<br />

the complete details of the plan.<br />

David Dallas, TEI Theatres, Manhattan,<br />

Kas., was cited for an annual Stork Derby he<br />

introduced with great success in the realm of<br />

public relations. Frank Pratt, manager of the<br />

Paramount, Portland, Ore., also was nominated<br />

to receive a Bonus for his excellent<br />

public relations device, through which patrons<br />

make contributions in a lobby wishing well,<br />

the proceeds going to a different welfare organization<br />

each month.<br />

A full page co-op ad promoted by D. V.<br />

Keeley, manager of the Orpheum, Sault Ste.<br />

Marie. Ont., in connection with "Wings of<br />

the Morning," earned a $10 Bonus. For a<br />

spectacular campaign on "The Beginning or<br />

the End," the ballyhoo Bonus went to R. D.<br />

Bowden, manager of the Regal, Bridlington,<br />

England.<br />

An assistant manager, Ernest Alcanter, of<br />

the Mission, Sacramento, joined the ranks of<br />

Bonus recipients for an excellent lobby display.<br />

Ervin Clumb, ad director and manager<br />

of the Towne in Milwaukee, annexed $10 for<br />

several arresting theatre fronts he devised.<br />

Watson Davis Len Utecht Frank Pratt G. Farris Squibb<br />

Ronald Failes<br />

From New York, Ronald Failes of the Laurel<br />

Long Beach, was honored for a general tieup<br />

in his community for a car giveaway. For<br />

originality in newspaper advertisements, a<br />

Bonus V..1- .r.\.iu;iHi id W.it ny D,!\! ;ii i;,-<br />

ager of 'In l.'i' \\< ' v ^1.<br />

I<br />

ii ',<br />

Ervin Clumb<br />

^


Sidewalk Selling<br />

Above and below are two seat-selling theatre fronts. Above indicates the method<br />

Ervin Clumb, manager of the Towne in Milwaukee, used to sell "Monsieur Verdoux,"<br />

Below, at the Paramount, Jackson. Term., Manager Harold Thomas provides an effective<br />

black-and-white front, ploying up "My Wild Irish Rose" as a Jubilee of Joy.<br />

Comedy Angles Plus<br />

Radio Tieups Sell<br />

'Bishop's Wife'<br />

Using the same successful selling<br />

approach<br />

as has been employed in other cities to eet<br />

teen-age youngsters interested in "The<br />

Bishop's Wife." Al Margolian. publicity manager<br />

for the Astor in Boston, stressed comedy<br />

angles and tieups with radio programs.<br />

Passes were awarded to winners of a contest<br />

on the audience participation WEEI<br />

show. Breakfast in Boston. 'Verne 'WiUiams,<br />

disk jockey heard on 'WNAC. played a mystery<br />

record and awarded passes to the first<br />

ten listeners who submitted the name of the<br />

song writer.<br />

The recording of the Mitchell boy choir,<br />

heard in the film production, was used on<br />

station 'WBMS.<br />

A dual promotion was set with 'WMEX<br />

and the Record-American in which the<br />

paper's carriers were invited to a screening,<br />

after which they discussed the picture on<br />

their own radio show. The paper published<br />

a picture of the newsboys viewing the picture.<br />

On Bob Elliott's Back Bay matinee over<br />

WHDH, young persons in the audience were<br />

invited to be guest disk jockeys, and the one<br />

turning in the best performance was given<br />

a pass. Students who had already seen the<br />

film were interviewed by Elliott, and Margolian<br />

also was interviewed. The playdates<br />

received frequent mention.<br />

Additional free time was promoted on the<br />

Ray Dorey program heard over 'WBZ and on<br />

the Crown Cola's show over WCOP on two<br />

successive Sundays.<br />

A 540-line ad was promoted to run in the<br />

Sunday Herald with a local hat shop as<br />

sponsor. The ad illustrated the stars and<br />

theatre credits.<br />

Oft tk& ^p^ade<br />

(Continued from preceding page)<br />

Hugh Borland, manager of the Louis in Chicago, provokes interest in "Untamed<br />

Fury" by inviting passersby to guess whether the alligator depicted above is dead<br />

or alive. Scene stills convey the picture's action theme to potential customers.<br />

Dance Pupils Perform<br />

On Stage of Oswego<br />

The January activities of Jim O'Shea, manager<br />

of the Oswego in Oswego, N. Y., included<br />

a tieup with a dance school for a recital on<br />

the stage of the theatre. O'Shea used a 40x60<br />

in the lobby made up of color photographs of<br />

the performers. This provoked conversation<br />

among patrons, many of whom recognized the<br />

youngsters or were related to them.<br />

For "Good News," O'Shea promoted a full<br />

page co-op ad with 11 merchants under the<br />

heading, "Here's 'Good News' in suggesting<br />

where to shop for the values you desire." In<br />

addition, a department store ran a large ad<br />

picturing June AUyson, tied in with the Max<br />

Factor cosmetics, with full theatre credits.<br />

Three music stores displayed sheet music<br />

and accessories on the tunes from the film<br />

and the music was plugged over the theatre's<br />

public address system before show time each<br />

day.<br />

And Arnold Gould, manager of the<br />

Capitol in Jefferson City, Mo.: "We get<br />

many good ideas from the Showmcrn<br />

diser section. Keep up the good work."<br />

From Augusta. Ga.. our good friend<br />

P. E. McCoy: "If my judgment is right,<br />

it looks as if you have put ole BOX-<br />

OFFICE on every showman's desk. I<br />

cannot but help recognize a swell job."<br />

There there is the story of Norman<br />

Lofthus, which appears further along in<br />

this issue, as final documentary proof.<br />

Lofthus showed a copy of the Showmandiser<br />

to city officials in Santa Barbara<br />

as an example of the excellent theatrecity<br />

cooperation in another community,<br />

and gained local cooperation for the<br />

same promotion in Santa Barbara.<br />

The Shov/mandiser staff, both here<br />

and in Kansas City, is proud of the<br />

large number of managers who are<br />

evincing renewed interest in the art of<br />

exploitation. We are also proud of the<br />

increasing number who are taking advantage<br />

of the Showmandiser as a<br />

clearing house of ideas and suggestions.<br />

Obviously the BOXOFFICE Bonus is<br />

a great incentive, helping theatremen<br />

to build boxoffice.<br />

GUaiiei ^liecUnan<br />

36 —378— BOXOFFICE Showmandiser :: Feb. 14, 1948


'I)<br />

Baltimore Programs<br />

Produce 16 Tieups<br />

For 'Good News'<br />

A record number of 16 different radio<br />

programs were tied up by Jack Sidney, publicity<br />

manager of the Century Theatre in<br />

Baltimore, with plugs for the theatre's date<br />

of "Good News."<br />

Sidney cracked station WITH with contests,<br />

audience participation shows, quizzes<br />

and record programs in a variety of tieups.<br />

On WCAO, the Leo the Lion program. Musical<br />

Clock. Under the Marquee. Nocturne<br />

and Variety's program came up with from<br />

one to five plugs each during the week prior<br />

to opening.<br />

Sid's Coffee shop, Teen Topics and Hollywood<br />

News programs came through on station<br />

'WSID. Spot plugs and guest tickets for<br />

answers to questions netted three plugs on<br />

the Jubilee at Thj-ee program, and spot<br />

plugs on the one-hour show. Bill and Mary,<br />

were aired over station BMD.<br />

Disk jockeys on all local stations featured<br />

records from the "Good News" album on one<br />

or more occasions during the week before<br />

the picture opened.<br />

Sidney also tied up with the Baltimore<br />

News-Post offering a Savings Bond, albums<br />

of records and theatre tickets for letters submitted<br />

on "The Best 'Good News' I Ever Received."<br />

For ballyhoo, a small folded thi-owaway<br />

was distributed announcing "Good News for<br />

1948" on the cover. When it was opened, a<br />

portfolio ad on "Good News" was in the<br />

center.<br />

Twenty-five cutout standees were placed<br />

in stores, restaurants and record shops. Window<br />

streamers were distributed to all music<br />

and department stores in the city, and all 14<br />

trucks of a local beverage concern were bannered<br />

with signs announcing the picture<br />

playdates.<br />

Newspapers were generous with publicity<br />

readers and art, and a large display set up<br />

in the theatre lobby a week in advance helped<br />

to focus extra attention on the picture.<br />

-v.^<br />

'Shoe-Shine' Photo Layout<br />

In Atlanta Sunday Sheet<br />

To exploit the opening of "Shoe-Shine" at<br />

the Peachtree Art Theatre in Atlanta, Manager<br />

Mell Brown arranged with the drama<br />

critics of the Sunday Journal magazine section<br />

to run a pictorial layout giving a synopsis<br />

of the story. The editorial writer of the Atlanta<br />

Constitution wrote an enthusiastic<br />

editorial acclaiming the picture as one of the<br />

best films of the year.


I<br />

Showmandiser 'Smoke Eaters Story<br />

Induces Warm Support of Officials<br />

"Thanks to a very fine article in the January<br />

10 issue of the BOXOFFICE Showmandiser,"<br />

writes Norman Loftus, manager of the<br />

CaUfornia Theatre in Santa Barbara. "1 was<br />

able to promote similar activity for the engagement<br />

of the short subject, 'Smoke<br />

Eaters." "<br />

"The article helped me to graphically<br />

illustrate to Santa Barbara officials what had<br />

been accomplished in another city. 1 sold<br />

the city fire marshal and fire chief on the<br />

fire prevention value of this subject and they<br />

in turn went to bat for me with the city<br />

commissioners.<br />

"To my knowledge this is the first time fire<br />

and police equipment has been secured to<br />

exploit a motion picture in Santa Barbara.<br />

Both departments gave 100 per cent cooperation<br />

in selling 'Smoke Eaters' to the pubUc.<br />

Transcriptions Exploit<br />

'Senator Was Indiscreet'<br />

A newspaper-radio promotioti for "The<br />

Senator Was Indiscreet" produced fine results<br />

for John Goodno, manager of the Palace,<br />

Huntington, W. Va. Goodno blanketed the<br />

four local radio stations with a special fiveminute<br />

transcription featuring William<br />

Powell as the bombastic senator of the film<br />

production.<br />

On the day of the broadcast, large newspaper<br />

advertisements appeared proclaiming:<br />

"For the first time in Huntington radio<br />

history, on all stations tonight. Senator Ashton<br />

etc., etc."<br />

The above, combined with teaser spot announcements<br />

on all local stations, gave the<br />

picture wide publicity.<br />

Basket Night Popular<br />

"Fire and police trucks paraded the main<br />

business streets each day for three consecutive<br />

days. In the evening the hook and ladder<br />

truck was parked in front of the theatre with<br />

two firemen in attendance to answer questions<br />

of interested citizens. The fire department<br />

also broadcast announcements each<br />

day over its interstation system.<br />

"Copy on all city equipment announced:<br />

'Fire Prevention Week Is Past, But Fire<br />

Hazards Are Ever Present. Make Every Week<br />

Fire Prevention Week.' The theatre announcement<br />

followed.<br />

"We also mailed post cards to every member<br />

of the fire department apprising the recipients<br />

of the playdates at the California.<br />

"Newspapers were generous with stories<br />

and art."<br />

Teaser Painted on Minors<br />

A teaser gag was used by Gerry Pratt, assistant<br />

at the Grove in Freeport, N. Y., to<br />

instil interest in the engagement of "The<br />

Unsuspected" and "That Hagen Girl," All<br />

the mirrors in the lobby carried playdate<br />

signs for this program without, however, the<br />

titles. Instead, question marks were painted<br />

in water color around the dates<br />

Boosts 'Million Business<br />

Lithograph cutouts from "One Million B.C."<br />

were effectively displayed by E. H. Morrow<br />

to ballyhoo the current showing at the Rialto<br />

in Columbus, Ga. The heads of two large<br />

dinosaurs were set up at either side of the<br />

boxoffice to meet over the ticket window.<br />

Morrow's campaign resulted in more than<br />

twice the usual average business.<br />

Makes Record Tieup<br />

A combination radio-phonograph, borrowed<br />

from a music dealer, was used to promote<br />

"Road to Rio" by Joe Borenstein, manager<br />

of the Strand, New Britain, Conn. Boren-<br />

Basket night has proved popular with patrons<br />

111.<br />

of the Rialto in Bushnell, D. M.<br />

Dlllenbeck, manager, made a tieup for ten<br />

baskets of groceries. A capacity audience<br />

turned up for the giveaway which was exploited<br />

stein built a display around the machine in<br />

the lobby and had records played, featuring<br />

through the distribution of 1,000<br />

heralds, special lobby displays and banners. the music heard in the film production.<br />

Philco Tieup Sells<br />

Hornbeck Showing<br />

Oi 'Road to Rio'<br />

National tiein material was used to good<br />

purpose by Elmer Adams jr., manager of the<br />

Hornbeck Theatre, Shawnee, Okla., to promote<br />

"Road to Rio." This led to a window<br />

display in the local Philco radio store, with<br />

stills and this copy: "A great new Philco<br />

star. A great team. Bing, Bob and Dotty.<br />

On the 'Road to Rio' at etc., etc."<br />

An attractive music store display was tied<br />

in with the sheet music of tunes from the film<br />

and Andrews Sisters recordings. The songs<br />

were also plugged on several radio programs,<br />

and jukeboxes carrying Andrews Sisters<br />

records were tabbed with picture and playdate<br />

copy. This was done in cafes, dance<br />

palaces and leading drug stores.<br />

Tieup with the Vogue dress shop, in the<br />

main section of town, resulted in a window<br />

display with glamorous stills of Dorothy<br />

Lamour and special copy tying in the picture<br />

with the store's merchandise. It also featured<br />

a blowup of Crosby and Hope in a comic<br />

pose, with prominent picture and playdate.<br />

On "The Unfaithful." Adams tied up with<br />

the Tipton jewelry shop for some rewarding<br />

results. Cards were placed on city buses,<br />

bearing a large cut of Ann Sheridan wearing<br />

a Gruen watch, with picture and date mention.<br />

This was all for free, the merchant<br />

paying the cost of the cards and bus space.<br />

A 20x30-inch display in the jeweler's window<br />

exhibited a striking head of Ann Sheridan<br />

wearing several pieces of jewelry with<br />

theatre copy in prominence. The display was<br />

lighted by a baby spot with a color wheel,<br />

making it quite an eye-catcher.<br />

A radio program sponsored by Tipton's<br />

plugged the picture several times each broadcast<br />

with the announcement: "See the Gruen<br />

watch just like Ann Sheridan wears in etc..<br />

etc." This was used several days in advance<br />

and every day of the picture's run.<br />

Rounding out the campaign, newspaper<br />

stories were planted, 25 window cards with<br />

frames were spotted in the downtown section<br />

of the city, specially designed 40x60s were<br />

used in advance and dui'ing the showing.<br />

Offers Frankensteins<br />

Passes to Horror Bill<br />

To promote his horror program of "Son of<br />

Frankenstein" and "Bride of Frankenstein."<br />

Sid Baker, manager of the Town in Flushing,<br />

N. Y., used a 40.x60 in the lobby offering<br />

passes to any person who could prove his<br />

name was Frankenstein, "to meet the rest of<br />

the family." The offer was repeated in a special<br />

trailer, and three persons were eventually<br />

found filling the requirements. The marquee<br />

was utilized for the "Can You Take It?" approach<br />

— "Horrific, Terrorizing, etc., etc."<br />

Imprints Napkins for 'Life'<br />

To promote "Where There's Life" at the<br />

California in Santa Barbara, Manager Norman<br />

Lofthus had paper napkins imprited<br />

with the following copy: "Laugh Hanky.<br />

You'll laugh until tears come to your eyes<br />

when you see Bob Hope in etc., etc." These<br />

were distributed in restaurants, tea rooms,<br />

cocktail lounges and on busy street corners.<br />

-380— BOXOFFICE Showmandiser :: Feb. 14, 1948


If<br />

. . Starting<br />

I<br />

It!"!?'<br />

Life<br />

fat<br />

imp'<br />

1 Hi<br />

jour<br />

D<br />

,0<br />

Newspaper Sponsors<br />

Kiddy Show Tying in<br />

Comic Strip Folk<br />

A children's show promotion which has<br />

good possibilities for exhibitors everywhere<br />

was successfully concluded at the Roosevelt<br />

in Flushing, N. Y„ after Manager Mildred<br />

FitzGibbons had tied up with the New York<br />

Journal-American for a Comic carnival.<br />

Miss FitzGibbon's idea was to link the<br />

famous characters who appear in the comic<br />

weekly with those who are depicted on the<br />

screen at a Saturday junior matinee. One<br />

of the big attractions of the tieup was a color<br />

comic contest in which the newspaper provided<br />

112 prizes for children submitting the<br />

best colorings of a Blondie cartoon.<br />

The screen program was composed of ten<br />

color cartoons, two Blondie features, a<br />

novelty preview, comic weekly man and the<br />

Little King. The cartoons included five<br />

Popeye subjects in Technicolor and five<br />

Donald Duck cartoons.<br />

As promotion aids, the Journal-American<br />

distributed 250 window cards at all newsstands<br />

in the community. Two hundred and<br />

fifty cards were supplied to the theatre for<br />

additional placement. Tlie newspaper also<br />

provided a 40x60 sign, 1,500 comic toy gifts<br />

to be distributed to each child who attended<br />

and 112 contest prizes. In addition, the paper<br />

supplied 4,000 heralds and contest entry<br />

blanks for distribution at schools where officials<br />

encouraged pupils to enter the contest.<br />

The children at Public School 30 heard announcements<br />

from the principal over the<br />

public address system, and all 13 public schools<br />

and four parochial schools were personally<br />

contacted by Miss FitzGibbons. All entries<br />

in the coloring contest were exhibited in the<br />

theatre lobby and drew an interested audience<br />

of parents as well as children.<br />

Journal-American photographers took pictures<br />

of the arrival of the children on the<br />

morning of the Comic carnival, and the newspaper<br />

gave the promotion steady coverage<br />

over a period of several weeks.<br />

'McCoy' Prize Fight Angle<br />

Limited to Sports Arena<br />

Charles Pincus, manager of the Utah in<br />

Salt Lake City, did not come out with the<br />

prize fight angle of "Killer McCoy" in his<br />

radio and newspaper advertising, but concentrated<br />

on the general entertainment values.<br />

Instead, he capitalized on the prize fight<br />

appeal by arranging a direct contact with<br />

the local sports crowd.<br />

Pincus obtained mats of a fight sequence<br />

offered in the press book and made up a<br />

set of throwaways along with news that the<br />

picture would open at the Utah, plus names<br />

of the cast. The throwaways were distributed<br />

at the local sports arena.<br />

School Benefit Matinee<br />

Yearly on Marion Stage<br />

A goodwill promotion which has reaped<br />

large benefits for Gilbert E. Rathman, manager<br />

of the Marion Theatre, Marion, Iowa,<br />

is the annual Quill benefit show staged by<br />

members of the senior class of the local high<br />

school on the theatre stage.<br />

Every year a full hour of entertainment is<br />

provided at the special afternoon show. The<br />

students put on their own programs and<br />

Rathman supplies them with his regular<br />

feature.<br />

The students sell tickets for the show, and<br />

public spirited merchants run large newspaper<br />

advertisements on the program.<br />

BOXOFHCE Showmandisor :: Feb. 14, 1948<br />

William Singer, manager of the Brandeis in<br />

Omaha, recently started a series ol midnight<br />

shows with "The Walking Dead." He dug up<br />

the "eager-beaver" shown above, preserved<br />

him under glass in a satin-lined coffin, then<br />

stood back to await the lively jingle of the<br />

boxoffice register.<br />

Safety Message on 'Tycoon'<br />

Scores in Cleveland<br />

"Tycoon" was advertised during its engagement<br />

at the RKO Allen, Cleveland,<br />

a safety message devised by Shirley<br />

thi-ough<br />

Fishman, publicity director for local RKO<br />

Theatres.<br />

The pictm-e was screened for officials of<br />

large industrial organizations and the<br />

Cleveland Safety council, all of whom were<br />

impressed by the safety prevention angles<br />

which the film miderlines.<br />

Heralds keyed to "Safety First Is the<br />

Message of 'Tycoon' " were distributed in<br />

factories and plants, and all groups and<br />

companies listed by the safety council were<br />

circularized with similar copy at no expense<br />

to the theatre.<br />

Teaser ads on the financial pages of the<br />

daily newspapers announced, "Tycoon? A<br />

Holiday Treat Is in Store for You at the<br />

RKO Allen . Wednesday."<br />

City Honors Grid Star<br />

On Stage of Stanley<br />

Dan Dandrea. manager of the Stanley in<br />

Bridgeton, N. J., was instrumental in getting<br />

the Exchange club to honor one of the star<br />

players of the Penn football squad. Bob Deuber,<br />

a home town boy, at special ceremonies<br />

on the Stanley stage.<br />

Aside from the extensive publicity breaks<br />

obtained from the local press. Exchange club<br />

members sponsored a full-page ad with more<br />

than half the space devoted to announcing<br />

the Stanley presentation. Regular admission<br />

was charged and a capacity audience turned<br />

out to welcome the gridiron star.<br />

IMO Enter Contest<br />

A letter-writting contest on "What Makes<br />

a Marriage Happy,," staged by Alex Sayles,<br />

manager of the Palace in Albany, N. Y., in<br />

connection with "Cass Timberlane," is reported<br />

to have drawn more than 1,000 entries.<br />

The contest was sponsored by the Times-<br />

Union with an all-expense trip to Niagara<br />

Falls offered to the winning couple.<br />

—381—<br />

National Tieups Used<br />

Artfully to Exploit<br />

'Sleep, My Love'<br />

The manner in which "Sleep, My Love"<br />

was sold in Boston was a brilliant demonstration<br />

of cooperation between theatre and distributor<br />

personnel, and illustrates how national<br />

tieups can be patterned into the local<br />

campaign to give it broader scope and greater<br />

effect.<br />

With the picture scheduled to play dayand-date<br />

at the Orpheum and State, Joe Di-<br />

Pe.sa, Jim Tibbetts, Jim Shannahan and Jack<br />

Mercer of Loew's Theatres, met with Phil<br />

Engels, United Artists representative, and<br />

formulated a master plan which elicited full<br />

support of local advertisers in national tieups<br />

and incorporated all useful selling angles<br />

to exploit the film.<br />

A women's coat tieup with Scott Furriers<br />

netted a co-op newspaper ad which ran in<br />

four Sunday and two Monday papers. Illustration<br />

in the ad featured Claudette Colbert,<br />

star of the picture, with theatre credits<br />

and playdates. This gave the picture 2,800<br />

free lines of advertising.<br />

14 ADS BY ROYAL CROWN<br />

Contacting the Royal Crown distributor<br />

garnered a 14-inch newspaper co-op along the<br />

same lines as the coat tieup, in addition<br />

to banners on a fleet of 30 trucks which cover<br />

the metropolitan area of Boston.<br />

The exploiteers then arranged for the national<br />

Lux ad to break during the pictm-e's<br />

run and spotted a "Now Playing at Loew's"<br />

slug below the announcement.<br />

The Woodbury cosmetics tieup was invoked<br />

with 12 stores that handle the line through<br />

placement of standees containing a still of<br />

Hazel Brooks, cast title<br />

and dates.<br />

Filene's department store used a full page<br />

of advertising in local newspapers built<br />

around accessories and women's nightwear<br />

under the head, "Sleep, My Love." This store<br />

also used the Delta pearl tieup with a cut<br />

of Hazel Brooks appearing in a large newspaper<br />

ad with theatre mention. Additionally,<br />

a counter display was set up around the<br />

pearls with the theatre and picture getting<br />

credit.<br />

PAGE AD ON SLEEP FURNITURE<br />

The R. H. White department store came<br />

thi-ough with a page of advertising highlighting<br />

built household furnishings around<br />

Beauty parlors<br />

the "Sleep, My Love" theme.<br />

and florists were promoted for co-op ads and<br />

window displays to good advantage.<br />

Newspaper publicity was augmented through<br />

special fashion layouts which appeared on<br />

the women's pages. Bookmarks were distributed<br />

through the public library branches.<br />

Luggage and men's shops were contacted<br />

for merchandise tieups. Envelopes were distributed,<br />

with an imprint tying in the title,<br />

which contained "dream capsules."<br />

Disk jockeys helped to publicize the attraction<br />

through frequent use of the records.<br />

"My Buddy" and "Sleep, My Love," giving<br />

playdates in all instances.<br />

Promotes Full Page Ad<br />

For Reissue Showing<br />

"Wings of the Morning," a reissue, was<br />

the subject of a full page cooperative newspaper<br />

advertisement, promoted by D. V.<br />

Keeley, manager of the Orpheum Theatre in<br />

Sault Ste. Marie. Keeley got seven local<br />

merchants to sponsor the ad, reserving almost<br />

a quarter page of space for the theatre announcement<br />

of the picture with a banner<br />

head running across the top of the page.


)<br />

Banners measuring 70x15 ieef dressed up the Aldiue<br />

Theatre in Philadelphia to exploit "Unconquered."<br />

The signs have fluorescent cloth lettering which<br />

lacilitates reading at night. R. Bobbins is manager<br />

of the Aldine.<br />

ABOUT IT<br />

Right: Winter did come to Providence. Joe<br />

Samartano, manager of the State, lost no time<br />

letting local citizens find out that "If Winter<br />

Comes" had arrived. Snowbirds planted atop<br />

snow piles throughout the downtown area provided<br />

coincidental verification.<br />

*V-^ . ^' .-... *A '<br />

Left: Window displays<br />

helped exploit<br />

"My Wild Irish Rose"<br />

at the Paramount in<br />

Kansas City for Manager<br />

M. D. Cohn. The<br />

background of still<br />

blowups in color were<br />

featured for the Dennis<br />

Day album of recordings<br />

by the Jenkins<br />

music shop. Most<br />

of the material originally<br />

was displayed<br />

in the lobby, then<br />

taken apart to augment<br />

the current campaign.<br />

40 —382—<br />

At left, an eye catching<br />

flash front, designed<br />

by Art Stanisch,<br />

manager of the<br />

Wisconsin in Milwaukee,<br />

f r<br />

o "Captain<br />

From Castile." Insets<br />

were set<br />

with copy<br />

against dramatic<br />

scene blowups from<br />

film.<br />

background<br />

colorful<br />

with<br />

the A<br />

large cutout title letters<br />

was used for the<br />

overhead banner.<br />

Andre Paleologue, manager of the Rialto<br />

in Alexandria, Egypt, used this 15-fool cutout<br />

of Joe Louis to exploit the recent championship<br />

fight films.<br />

BOXOFFICE Shovraiandiser :: Feb. 14, 1948


I<br />

Patrons, Sponsors, Utter Approval<br />

Of Dairy Maid Milking Contest<br />

A surefire promotion for theatres located<br />

in rural areas is the Queen of the Dairy<br />

Maids cow-milking contest such as was recently<br />

put on by Harold DeGraw, manager<br />

of the Oneonta in Oneonta, N. Y. DeGraw<br />

made a three-way tieup with the Sears, Roebuck<br />

farm store, the Meridale Farms and the<br />

Oneonta dairy, which succeeded in arousing<br />

people all over the county, with appropriate<br />

response at the boxoffice.<br />

The contest involved two eliminations and<br />

a grand final to select the queen, with cash<br />

and consolation prizes promoted from Sears<br />

for the winners and runnersup. Cooperating<br />

dairies provided five cows for the contest<br />

on the theatre stage.<br />

A modern touch was added to each of the<br />

eliminations by placing a Sears milking machine<br />

into competition with the contestants<br />

to provide a human hand vs. machine angle.<br />

The master of ceremonies and a hillbilly trio<br />

entertained each night. Officials of the dairy<br />

concerns, who are well known throughout<br />

the era, acted as judges. Contestants were<br />

allowed two minutes milking time and the<br />

results were appraised by the weight of the<br />

milk.<br />

Applications lor entry in the contest were<br />

made through the participating dairies and<br />

built up through theatre advertising and<br />

newspaper advertising paid for by the dairies.<br />

DeGraw got excellent newspaper coverage,<br />

not only locally but in towns located as far<br />

as 60 miles from Oneonta. Announcements<br />

of the contest were sent to 2.500 rural boxholders<br />

on the theatre's regular mailing list,<br />

and 75 window cards were spotted in strategic<br />

locations throughout two counties.<br />

A trailer and 25 three-sheet boards were<br />

utilized, and heralds distributed by the participating<br />

dairies to their consumers built up<br />

further interest. A total of 183 inches of free<br />

newspaper cooperative space plugged the<br />

event, all paid for by the sponsors. DeGraw<br />

contacted the Grange and 4-H clubs, made<br />

- Concert and Opera<br />

i; Habitues Reached<br />

^<br />

The personal appearance of Frances Langford,<br />

Jon Hall, Robert Ryan and Gloria Grahame,<br />

distinguished the west coast premiere<br />

of "Night Song" at the RKO Golden Gate in<br />

San Francisco.<br />

The opening was sponsored by the San<br />

Francisco Call Bulletin and was presaged by<br />

ten days of advance pubhcity and art.<br />

As part of the buildup. Helen Wabbe, publicist<br />

for the Golden Gate, secured the cooperation<br />

of the opera and concert groups,<br />

using their endorsements and mailing lists<br />

to reach thousands of their members.<br />

An advance screening was arranged for<br />

music teachers of the city school system with<br />

stress placed on the appearance of Arthur<br />

Rubenstein of the New "STork Philharmonic<br />

orchestra.<br />

Decca record distributors set up more than<br />

100 windows featuring 22x28 cards tying in<br />

the recordings of Hoagy Carmichael with his<br />

appearance in the film production and theatre<br />

playdates.<br />

Gets Jingle in Papers<br />

Manager Matt L. Saunders of Loew's Poll<br />

in Bridgeport, Conn., planted a jingle contest<br />

in the Sunday Post in connection with "Sleep,<br />

My Love." It is the first time the paper has<br />

used a contest of this nature in years.<br />

Fill Mechanized<br />

ronight I've Been Chosen<br />

To Be Milked<br />

!!>• Senrs FARMERETTE MILKER<br />

JOIN THE FUN - ITS 2 FOR 1<br />


FROM THE FILES OF<br />

^^ Uleard ^^^qo^<br />

T ON CHANEY says getting a laugh takes<br />

twice the time required to make an audience<br />

cry. According to his figures, every<br />

laugh he has gotten on the screen has taken<br />

twice the time in preparation and rehearsal<br />

that his best pathetic scenes have been given.<br />

Actors salaries are the biggest item of<br />

cost<br />

in the production of pictures, according to<br />

the Film Year Book for 1928. With the production<br />

dollar divided, actors receive 29 cents<br />

of it for salaries. The next largest item is<br />

for studio overhead, with a cost of 19 '^ cents.<br />

New sets cost 16 cents of the dollar: directors<br />

and cameramen, 13 cents; scenarios and<br />

stories, 11 cents; locations, 5 cents: new film,<br />

5 cents: costumes, l^j cents.<br />

In distribution branches, 40 cents of every<br />

dollar goes for negatives, 30 cents for distribution<br />

of film in America and foreign<br />

countries, 10 cents for positives, 5 cents for<br />

administration and taxes, and 15 cents for<br />

profits.<br />

Joe Brown, well-known Broadway stage<br />

comedian, is making his motion picture debut<br />

at the FBO Film Booking Office studios in<br />

Hollywood, playing the comedy relief in<br />

"Crooks Can't Win," a melodrama, glorify-<br />

Producers are making<br />

screen tests of New York girls in an effort<br />

to find another Joan Crawford, who reached<br />

popularity through the stage. Metro selected<br />

25 girls, took tests on 16 and selected three.<br />

Other studios are following the example.<br />

CLEflflinG HOUSE<br />

(Continued, from inside back cover)<br />

THEATRE SEATING (Cent.)<br />

1,200 theatre clialrs. % in., wood veneer witb<br />

leather Insert baclis. Good condition, $1.50 ea.,<br />

f.o.b. Cleveland. Available February 1. For information<br />

call L. Kendis, 300 Film Bldg. Phone<br />

PRospect 0784. Oeveland. Ohio.<br />

Before buying artificial leather contact<br />

prices and samples. John P. Morgan Co.,<br />

260 N. 13th St.. Philadelphia 7. Pa.<br />

Theatre seal<br />

8mm film. I,one Stm<br />

Dallas. Tex.<br />

Chairs reupholstered at your theatre without<br />

interrupting your program. All types and color<br />

material available. Factory trained workmen with<br />

twenty-five years experience guarantees all contracts.<br />

Albany Heatre Supply Co., 1046 Broadway.<br />

Albany. N. Y.<br />

Artificial leatherette, 50 in. wide, large color<br />

riuige, $1.25 per yd. Jack McGrath, 1046 Broadway.<br />

Albany. N. Y.<br />

Special. 500 chairs, full upholstered backs and<br />

spring cushion bottoms. Complete with chair<br />

covers, center and end standards. Excellent eondition.<br />

Just removed from Loew's Ohio Theatre<br />

in Cleveland. All or part, $4.25 ea. for quick sale.<br />

Worth much more. Immediate delivery. Also.<br />

2,000 chairs, % in. veneer backs with leatherette<br />

panel inserts and spring cushion bottoms, complete<br />

with center and end standards taken from<br />

Loew's Theatre. Canton. Ohio. These chairs are<br />

in first class condition. $4.50 ea., all or part.<br />

Also. 500 spring cushion bottoms only. Good<br />

condition. $1.25 ea. All prices F.O.B. Cleveland.<br />

Call or urite Universal Theatre Equipment Co.,<br />

1878 E. 18th St. Phones: Superior 3912 or<br />

FAirmount 4958. Cleveland. Ohio.<br />

...has that rich<br />

golden color that<br />

makes 'em buy!<br />

For those states where colored oil<br />

is not sold — vse Simko brand.<br />

By the m-tkers of POPSIT PIUS!<br />

HEARING IS<br />

BELIEVING!<br />

tiS<br />

Simonin of Philadelphia<br />

Attractively Printed<br />

POPCORN BOXES<br />

10c size $ 6.50M<br />

25c size $15.75M<br />

•<br />

Immediate Delivery<br />

Fabian Kontney<br />

609 N. Ashland Green Bay, Wis.<br />

(LsTlWdfeK^i^<br />

THEATRE SPEAKER<br />

SYSTEM<br />

Here's the theatre loudspeaker system -gpu<br />

have been v^aiting for. New for 1948<br />

compact, powerful, with brilliant reproduction<br />

of voice and music. Designed to mee<br />

the exacting requirements demanded fo<br />

sound on film reproduction in your theatre<br />

and especially designed to fit your presen<br />

sound equipment regardless of make<br />

Immediate delivery can be had on these<br />

new low cost two-way loudspeaker systems.<br />

Literature sent upon request. Inquiries<br />

from Dealers and Sound Men<br />

invited.<br />

COLORTONE CO.<br />

SOUTH BEND INDIANA


Windsor in Baltimore<br />

Sues for $600,000<br />

WASHINGTON—Six major distributing<br />

companies and two Baltimore theatres were<br />

handed an antitrust suit F*riday (13 1 asking<br />

$600,000 in damages by tlie Windsor Tlieatre<br />

Co.. Baltimore, which charges conspiracy to<br />

restrain and injure its trade. The suit was<br />

filed in the district court for the District<br />

of Columbia.<br />

The document accuses the Walbrook and<br />

Hilton theatre companies and their president,<br />

Thomas D. Goldberg. Baltimore, of<br />

blocking the Windsor's membership in the<br />

Theatre Owners Ass'n, an act which prevented<br />

the Windsor from obtaining daily<br />

publicity in the Baltimore News-Post.<br />

In the action the complaint alleges the<br />

theatres had the cooperation of Loew's, Inc..<br />

Paramount Pictures. Inc., 20th Century-Fox,<br />

United Artists, Universal Film Exchanges<br />

and Warner Bros. Pictures. In 1941 when<br />

the Windsor was under construction, the<br />

complaint continues, Goldberg converted a<br />

garage next to the Windsor into a theatre,<br />

named it the Hilton and with the cooperation<br />

of the other defendants obtained control<br />

of "practically all the first-class motion<br />

picture feature productions" for the<br />

purpose of "fighting" the new theatre.<br />

The 24-page bill of complaint lists other<br />

"unfair trade practices" including the recently<br />

instituted competitive bidding, which<br />

it says has worked to the Windsor's disadvantage.<br />

The document asks that the Windsor be<br />

allowed to get films on the same basis as<br />

the other theatres and that for the next<br />

four years it shall receive "no less than<br />

one-half" the total feature productions released<br />

by the eight major distributors in<br />

the<br />

area. The attorneys are Harold I. Schilz,<br />

Washington, and Bernard I. Rosen, Baltimore.<br />

Kusell Makes 5 Changes<br />

In SRO Sales Personnel<br />

NEW YORK—Milton S. Kusell, SRO vicepresident<br />

in charge of domestic and Canadian<br />

sales, has made five changes in the company's<br />

sales personnel throughout the country.<br />

Herbert A. Kaufman has been named district<br />

manager for all western division sales<br />

offices. Fred Gulbransen has replaced H. H.<br />

Hunsaker as sales representative in the San<br />

Francisco branch. Max A. Hadfield has replaced<br />

James L. Walsh jr. as sales representative<br />

in the Seattle branch. Irving Mills<br />

has replaced Casper Chouinard as Minneapolis<br />

sales representative. John N. Mc-<br />

Keehan has replaced Floyd J. Henninger as<br />

booker in Seattle.<br />

Jersey City Booth Fire<br />

JERSEY CITY. N. J.—Nearly 500 children<br />

attending an afternoon show at the Plaza<br />

Showhouse in Secaucus were led to safety<br />

in good order when fire broke out in the<br />

projection room. The blaze was brought<br />

quickly under control. Patrolman August<br />

Woeckner of the police department, who was<br />

attending the show, helped Manager Angelo<br />

Bauinco and patrolmen who arrived on the<br />

scene later to evacuate the place. All of the<br />

children were given rain checks.<br />

William Heineman Holds<br />

EL Two-Day Sales Meet<br />

NEW YORK—William J. Heineman, recently<br />

appointed vice-president in charge of<br />

distribution for Eagle Lion, presided at his<br />

first sales meeting since taking the position,<br />

starting Saturday (14 1 at the Hotel Warwick.<br />

The meeting continued through February<br />

15.<br />

In addition to Heineman, Arthur B. Krim,<br />

president; Bryan Foy, vice-president in<br />

charge of production, and Max E. Youngstein,<br />

director of advertising, publicity and<br />

exploitation, addressed the meeting. They<br />

discussed sales policies, outlined current and<br />

forthcoming releases and revealed plans for<br />

an increase in promotion budgets in line<br />

with the company's point-of-sale promotion<br />

pohcy.<br />

Others who attended the two-day meeting,<br />

Al Suchman. eastern sales manager:<br />

Herman Beiersdorf. western sales manager;<br />

Jerry Pickman, assistant to Youngstein;<br />

Frank Soule, in charge of branch operations;<br />

Manny Goodman, manager, playdate department;<br />

Joe Sugar, manager, contract department;<br />

Del Goodman, west coast division<br />

manager; Al Herman, Tom Donaldson,<br />

Grover Parsons, Edward Heiber, Beverly<br />

Miller, Clair Hilgers, Joe Minsky, Seymour<br />

Schussel, William Peld. Sam Milner and<br />

William Shartin, district managers; Hal<br />

Danson, advertising manager; Leo Brody,<br />

publicity manager; Arthur Jeffrey, exploitation<br />

manager; Patrice Snyder, radio manager,<br />

and Lige Brien, assistant to Jeffrey.<br />

Leon Bamberger Is Named<br />

To MP Associates Group<br />

NEW YORK—Leon J. Bamberger, RKO<br />

sales promotion manager, has been named<br />

chairman of the new public relations committee<br />

of the Motion Picture Associates,<br />

the purpose of which is to acquaint the industry<br />

with the purposes and current projects<br />

of the organization.<br />

William Omstein of MGM and Myron<br />

Siegel of Century circuit will serve on the<br />

committee with Bamberger.<br />

Take Toplines<br />

Toplines in Warners' "One Last Fling" have<br />

been given Alexis Smith. Zachary Scott and<br />

Alan Hale. Peter Godfrey will direct.<br />

111<br />

Taxes, Bingo, 16mm<br />

Worry N.J. Allied<br />

NEW YORK—Taxes, bingo and 16mm competition<br />

will receive the special attention of<br />

committees now being organized by the Allied<br />

Theatre Owners of New Jersey. Plans<br />

to protect exhibitor interests affected by<br />

taxes, bingo and 16rrun competition were discussed<br />

at the last meeting of the New Jersey<br />

unit held in Trenton February 9.<br />

The immediate tax threats come from<br />

two sources—the first, a proposal made by<br />

Governor Driscoll asking the legLslature to<br />

impose a 1V4 per cent statewide tax on gross<br />

sales receipts; and the second, a proposal<br />

made by the Newark tax board to impose a<br />

sliding scale admissions tax on theatres.<br />

As for 16mm competition, a local<br />

committee<br />

is being organized in Trenton to fig'ht<br />

the threat posed by screenings held in one<br />

of the 12 stores operated by Russell's Self-<br />

Service Markets. These shows are held Thursdays<br />

5-8 p. m.. Fridays 6-9 p. m., and Saturdays<br />

9 a. m. to 4 p m. They are free. The<br />

programs consist of shorts. Sound equipment<br />

and films are supplied by a local dealer.<br />

The committee will try to find out whether<br />

this type of operation violates any local ordinances<br />

covering fire hazards, public performances,<br />

health, housing, etc.<br />

Legalized bingo for churches, veterans organizations,<br />

charity groups and educational<br />

societies has been proposed for Jersey City.<br />

This will also be fought on a local basis by<br />

the Allied unit.<br />

Newark's Laffmovie<br />

Has Good Patronage<br />

NEWARK — The Laffmovie, whose opening<br />

on Christmas day was heralded In extensive<br />

advertising, has been enjoying excellent<br />

patronage. Mac Herbert, manager, attributes<br />

the success to the showmanship of<br />

Moe Goldman, co-owner, who expended more<br />

than a thousand dollars the first week In<br />

advertising.<br />

Clowns paraded the streets here,<br />

billboards were used, display ads were carried<br />

in 12 suburban papers and spots were<br />

sent out on the radio stations five times<br />

daily.


. . The<br />

Along New York's Film Row<br />

By WALTER WALDMAN<br />

SERVICE, Inc.,<br />

M^fARKUS-BIRMAN which<br />

had been the leading employment agency<br />

in this city for theatre help for 18 years, is<br />

out of business. Gilbert Josephson, owner of<br />

the New Europe Theatre on First avenue and<br />

79th street, who operated the agency during<br />

the past year, decided to call it quits after<br />

Loft Candy Corp. bought the building, 251<br />

West 42nd St., housing the agency, for its<br />

own use . . . The shortage of office space<br />

being what it is Josephson did not want to<br />

bother looking for new quarters Carrie<br />

. . .<br />

Heins. who had been with Markus-Birman<br />

for most of its 18 years, is now with the<br />

Times Square Agency where she will continue<br />

to handle theatre help.<br />

Abe Leff of the Five Boro Theatre circuit<br />

recently became a father-in-law when his<br />

daughter Pearl married Irwin Levinson at<br />

the Hotel Pierre . . . Len Gruenberg, RKO<br />

district manager, is nursing a broken ankle.<br />

He broke it skiing at Fred Schwartz's Lake<br />

Placid home last weekend . . . While Len is<br />

in a cast, Phil Hodes, branch manager, will<br />

be taking over his duties ... Ed Carroll,<br />

former RKO slesman, visited the exchange<br />

during the week ... Ed is said to be busy<br />

with stockmarket transactions.<br />

George Reisner of the York Theatre, Manhattan,<br />

is in the Jewish Memorial hospital<br />

with a bad case of sciatica . . . Miami Beach<br />

tans will be displayed by the following exhibitors:<br />

Jack Fine of the Palace, Jersey<br />

City; Mrs. Fay Save of the Rivoli, Hoboken;<br />

Stuart Kaye of the Ritz, Bronx; Jack Ginsberg<br />

of the American, Brooklyn; Tom Alfierl<br />

of the Community, Milbrook, N. Y.;<br />

Irving Sherman of the Central, Pearl River,<br />

and Sidney Cohen of the Rhinehook Theatres<br />

. . . New customers of the Liggett-<br />

Stieffel Booking Agency include: Moe Goldman<br />

who operates the Studio, New Delancey,<br />

and Metropolitan, New York, and the Laff-<br />

Movie, Newark . . . Also, Leonard Finkelstein<br />

of the Grande Theatre, New York.<br />

Ed Lachman, president of the Allied Theatre<br />

Owners of New Jersey, has been showing<br />

the town to Ben Banowitz, Illinois exhibitor<br />

and member of the state Allied unit.<br />

Lachman. who has been quite concerned with<br />

16mm competition, legalized bingo and new<br />

tax proposals is now shaking his head over<br />

the large-screen television equipment being<br />

advertised by a New York department store<br />

He regards It as serious boxofflce competition<br />

because it will permit large numbers<br />

of potential filmgoers to get their evening's<br />

entertainment outside the theatre.<br />

Experienced Builders of Aufo<br />

OUTDOOR THEATRES<br />

• Can Be Ready lor Season Ahead •<br />

MOSE SMITH<br />

Union Trust BIdg. Pittsburgh 22, Pa.<br />

THE IDEAL THEATRE CHAIRS<br />

JOE HORNSTEiN has them<br />

Bernard Brooks, formerly manager of<br />

Brandt's Gotham Theatre, has been appointed<br />

manager of the foreign-language Elysee<br />

Theatre, which opened February 12 with<br />

"Fanny." The theatre is being operated by<br />

Siritzky International Pictures Corp . .<br />

Two<br />

.<br />

theatres were forced to close because of the<br />

oil shortage. They were the Hudson Playhouse<br />

operated by Morris Kraven and the<br />

Venice Theatre operated by Tony Lee. Both<br />

houses are located on the lower east side of<br />

Manhattan Venice was closed for<br />

.<br />

several days and was able to reopen after<br />

a gas connection was set up, providing a new<br />

source of heat . . . Theatres elsewhere in<br />

New York were able to get along on existing<br />

fuel supplies.<br />

Visitors:<br />

Charles Smakwitz, Warner representative<br />

in Albany, dropped in at the New<br />

York exchange . . . 'William Gleicher of<br />

MGM sales staff has left for Hollywood . . .<br />

Max Weinberg of the MGM short subjects<br />

department spent a day in Washington . . .<br />

Walter Reade jr. is scheduled to leave soon<br />

for his annual California vacation . . . Lou<br />

Cohen, manager of Loew's Poll, Hartford,<br />

visiting his New York fellow workers . . .<br />

Bert Sanford of Altec sales department, back<br />

from a quick trip to Cleveland.<br />

Ten New York First Runs<br />

Show French Pictures<br />

NEW YORK—Ten theatres in New York<br />

with a total seating capacity of over 7,000<br />

are showing first run French films, according<br />

to Leon Siritzky, president of Siritzky<br />

International Pictures.<br />

Siritzky International owns and operates<br />

the Ambassador, the Elysee, wliloh opened<br />

with "Fanny" February 12, and the Golden.<br />

The others are the Art, the Rialto, the Sutton,<br />

the 55th Street, the Fifth Avenue and<br />

the Stanley, all in Manhattan, and the Majestic<br />

in Brooklyn.<br />

UN Officials, Press See<br />

To Ends of the Earth'<br />

NEW YORK—Officials of the UN delegates<br />

and members of the U.S. and international<br />

press attended a .screening of "To the Ends<br />

of the Earth" fCol) in the council chamber<br />

at Lake Success, Tuesday (February 10>. The<br />

screening was sponsored by Secretary General<br />

Trygve Lie and the economic and social<br />

councils of the UN.<br />

The picture deals with the capture of .a<br />

narcotics smuggling ring and ties in with<br />

the international antinarcotics code adopted<br />

by the UN. The picture has been endorsed<br />

by the U.S. TreEisury department.<br />

Irving Shlffrin Resigns<br />

NEW YORK—Irving Shiffrin, RKO eastern<br />

publicity department general and fan magazine<br />

contact representative, has resigned to<br />

undertake a new venture in the industry<br />

which will be announced shortly.<br />

Shiffrin joined RKO publicity department<br />

1.5 years ago, as assistant to Sam Warshawsky,<br />

the general press representative, and later assumed<br />

the same post under Rutgers Neilson.<br />

UA's 'Miracle' Tops<br />

Broadway Lineup<br />

NEW YORK—Light snow foUowed by<br />

freezing temperatures for most of the week<br />

made a dent in the grosses at many of the<br />

Broadway first run spots. The star-studded<br />

"A Miracle Can Happen" had a strong opening<br />

week at the Warner while "Treasure of<br />

Sierra Madre," in its third week at the<br />

Strand, and "Puria," in its third week at the<br />

Rialto, also held up remarkably well.<br />

"Gentleman's Agreement," in its<br />

13bh week<br />

at the Mayfair, "The Bishop's Wife," in its<br />

ninth week at the Astor, and "The Paradine<br />

Case," in its fifth week at the Radio City<br />

Music Hall, were slightly above average, but<br />

several of the others, including "If Winter<br />

Comes," "The Fugitive" and "Captain From<br />

Castile," slumped badly as they approached<br />

the end of their runs. New pictures that<br />

opened during the week were: "To the Endi<br />

of the Earth" at the Rivoli, "Three Daring<br />

Daughters" at the Capitol and "Killer Mc-<br />

Coy," one of the rare first runs at Loew's<br />

State.<br />

(Average is 100)<br />

Astor—The Bishop's Wife (RKO), 9th wk 105<br />

Capitol— II Winter Comes (MGM), plus stage<br />

sliow, 3rd wk -- 75<br />

Criterion—T-Men (EL), 3rd wk 100<br />

Globe^Body and Soul (UA), 14th wk 92<br />

Mayfair—Gentlemon's Agreement (20th-Fox),<br />

Palace—Night Song (RK6)7 2nd wi: . ,. 80<br />

Paramount— I Walk Alone (Para), plus stage<br />

show, 3rd wk 8b<br />

Park Avenue—Holiday Camp (U-I), 3rd wk.. BO<br />

Radio City Music Hal!—The Paradine Case<br />

(SRO), plus stage show, 5th wk 05<br />

Rialtc^Furia (FC), 3rd wk 125<br />

Rivoli—Captain From Castile (20th-rox), 7th 70 wk<br />

Roxy—You Were Meant for Me (20th-Fox),<br />

plus stage show, 2nd wk 95<br />

of Strand-Treasure Sierra Madre (WB), plus<br />

stage show, 3rd wk H3<br />

Fugitive Victoria—The (RKO), 55<br />

wk 7th<br />

Warner—A Miracle Can Happen (UA) 120<br />

Winter Garden—A Woman's Vengeance (U-I),<br />

2nd wk '5<br />

Near-Blizzard Blues Holds<br />

Philadelphia Figures Down<br />

PHILADELPHIA — Returns this week<br />

showed the results of a number of holdovers<br />

and another bout of near-blizzard blues.<br />

"Cass Timberlane" led the parade, with newcomers<br />

"Relentless" and "Prince of Thieves"<br />

causing little excitement.<br />

Earle—I Walk Alone (Para), 4th w<br />

Erlanger—Cass Timberlane (MGM),<br />

2nd<br />

set<br />

-You Were Meant lor Me (20th-fo<br />

Goldman—Tycoon (RKO), 3rd wk sp<br />

Karlton—Prince of Thieves (Col) 75<br />

Keith—Always Together (WB) 95<br />

Mastbaum—Treasure ol Sierra Madre (WB),<br />

3rḏ<br />

The Outlaw (UA), 2nd run<br />

.110<br />

Stanley—Relenllers (Col)<br />

Stanton—Out of the Past (RKO)<br />

Cold Freezes Buffalo Turnstiles;<br />

'Intrigue' and 'Fugitive' Are Best<br />

BUFFALO—Business leveled off here in<br />

the prolonged cold wave. Temperatures have<br />

been below normal since early January and<br />

fuel shortages are pronounced. "Intrigue"<br />

was good at the Buffalo and "The Fugitive" f<br />

was tops at the Century.<br />

Together (WB)<br />

Hippodrome— I Walk Alone (F-. ^ Fabulous<br />

Joe (UA), 2nd d t a k<br />

Lafayette—To the Ends oi the Earth (Coli<br />

Glamour Girl (Co ) ''i.J wk<br />

Teck—Treasure of Sierra Madre (WB)<br />

2nd d. t. wk. ..<br />

20th Century—The Fugitive (RKO) Louisiana<br />

(Mono)<br />

BOXOFFICE :: February 14, 1948


she keeps the romance running smoothly<br />

THE spell of this picture's song and<br />

story might suddenly be broken . . . but<br />

for film row's "first lady," the exchange<br />

inspectress.<br />

With unrelenting vigilance, she has<br />

inspected every inch of film before each<br />

booking . . . checked it for worn perforations,<br />

torn splices, and other signs of<br />

wear and tear that might hinder smooth<br />

projection and mar the enchantment of<br />

the show. By this painstaking care of<br />

film and unceasing eflfort to keep each<br />

reel running smoothly, the inspectress<br />

has earned a place of importance<br />

behind the scenes of motion picture<br />

distribution.<br />

And her work is all the more easily<br />

done for the quality and reliability she<br />

finds in the release prints made on<br />

Eastman film.<br />

EASTMAN KODAK COMPANY<br />

ROCHESTER 4, N. Y.<br />

J. E. BRULATOUR, INC., DISTRIBUTORS<br />

FORT LEE . CHICAGO • HOLLYWOOD<br />

BOXOFnCE :<br />

: February 14, 1948 45


Nearly Half of Theatres in Albany<br />

Are Situated in Small Towns<br />

ALBANY—Nearly half, or 106, of the 232<br />

theatres in the Albany exchange area are located<br />

in 105 towTi with a population of 2,500<br />

and under. According to the MPAA theatre<br />

survey, these 106 theatres have an average<br />

seating capacity of 332. This director}' is the<br />

26th in the series of 31 issued by the MPAA.<br />

Number<br />

Seating<br />

Ccfpacity<br />

The four largest cities in the area—Albany,<br />

Utica, Schenectady and Troy—contain 45<br />

theatres with a total seating capacity of<br />

51,830. In Albany and Utica the average<br />

number of seats per theatre is 1,254. In<br />

Schenectady and Troy the average is 1,045.<br />

The summary:<br />

Number<br />

Totals _ 242<br />

Seating capacity ol theatres now in operation, according to population groupings*;<br />

Population<br />

Towns with<br />

Theatres<br />

250,000-100,001 - 2 (Albany, Utica)<br />

100,000- 50,001 2 (Schenectady, Troy)<br />

50.000- 25,001 3<br />

25,000- 10,001 „ 14<br />

10,000- 5,001 10<br />

5,000- 2.501 26<br />

2,500 and under 105<br />

theatr(<br />

Albany Variety to Raise<br />

Funds for Hospital Wing<br />

ALBANY—The Variety<br />

Club has named a<br />

committee to solicit contributions for the<br />

Sisters of Mercy, who are seeking to raise<br />

$1,000,000 for the erection of a 150-bed wing<br />

on St. Peter's hospital. Variety undertook<br />

the venture at the request of Edward N.<br />

Scheiberling, an honorary member of the<br />

club, who is chairman for the citywide campaign.<br />

The Variety committee consists of<br />

Charles A. Smakwitz, chairman, and C. J.<br />

Latta, Saul J. Ullman, Dan Houlihan and<br />

Arthur Newman. No specific goal was fixed<br />

for the industry. According to Smakwitz,<br />

Albany is short 600 hospital beds and the<br />

Variety Club is glad to assist. Construction<br />

of the hospital wing is scheduled to start<br />

May 1.<br />

Albany Service Employes<br />

Abandon lATSE Union<br />

ALBANY—The second attempt in recent<br />

years to unionize service employes of Albany<br />

moving picture theatres has ended in failure.<br />

A union formed last spring to operate<br />

on a charter obtained through the projectionists<br />

lATSE local has been dissolved and<br />

Gulislan Wilton Theatre Carpet<br />

JOE HORNSTEIN has it!<br />

No. of Theatre<br />

Operating<br />

23<br />

Number of<br />

Seats<br />

28,E39<br />

22,991<br />

11,846<br />

25,983<br />

10,118<br />

17,494<br />

Seating<br />

Capacity<br />

116 103,576<br />

126 53,046<br />

money paid in dues, minus expenses, has been<br />

returned to individual members. Dues had<br />

been paid for six months by about 100 cashiers,<br />

doormen, ushers, matrons and cleaning<br />

women. Leaders gave two reasons for<br />

abandonment: alleged "failure of the boothmen<br />

to back us up" and "apathy of mem-<br />

The union had four conferences with<br />

bers."<br />

circuit officials but "got nowhere," it was<br />

Leaders spoke of reorganizing later under<br />

said.<br />

the banner of the<br />

CIO.<br />

Hellman Houses Intervene<br />

In Albany Clearance Suit<br />

ALBANY—Notices of intervention were<br />

filed by four theatre companies in the arbitration<br />

case in w-hich the Capital City Amusement<br />

Co., acting for the Eagle Theatre here,<br />

seeks relief from alleged unreasonable clearance.<br />

The suit was filed against Paramount<br />

Pictures and involves clearance granted to<br />

the Delaware Theatre, operated by Warner<br />

Bros., and the Colonial, operated by Freedman<br />

& Orson.<br />

Papers were recorded with Gordon Stedman,<br />

clerk of the American Arbitration Ass'n<br />

and regional manager, by the Stanley-Mark-<br />

Strand Theatre Corp., acting for the Delaware;<br />

Colonial Enterprises, Inc., acting for<br />

the Colonial; the Albany Royal Theatre<br />

Corp., acting for the Royal, and the Patroon<br />

Theatre Corp., acting for the Paramount.<br />

The latter two filed because their properties<br />

might be affected by the AAA decision.<br />

The Royal and Paramount, operated Jry<br />

the Hellman interests, and the Eagle are<br />

all last run houses. Leonard L. Rosenthal<br />

is attorney for the Eagle.<br />

12 to Take New York Exam<br />

For Motion Picture Post<br />

ALBANY—Twelve persons will take the<br />

civil service examination, probably in April,<br />

for the job of director of the motion picture<br />

division, state education department. The director<br />

is, in effect, the state censor. All applicants<br />

are state employes.<br />

Fight Looms on Tax<br />

Planned by Newark<br />

NEWARK—The city commissioners are<br />

considering a sliding scale admissions tax<br />

and exhibitor groups are preparing to challenge<br />

the proposal on the grounds that it<br />

has not been sanctioned by the state legislature.<br />

Ordinarily, admission and sales taxes are<br />

imposed only after the l^islature specifically<br />

grants local permission to pass suoh taxes,<br />

and then only after a referendum.<br />

No such permission has been granted Newark.<br />

Atlantic City, however, and other fourth<br />

class coastal cities received such permission<br />

last year. But only Atlantic City has used<br />

that power.<br />

The Newark tax board hopes to impose<br />

an admission tax by city ordinance. The<br />

TOA of New Jersey and the Federation of<br />

New Jersey Theatre owners have held membership<br />

meetings to discuss the proposal and<br />

have appointed committees to confer with<br />

city officials.<br />

The ordinance, approved by Mayor Murphy,<br />

will open the way for extensive revision of<br />

all license fees on local amusement places,<br />

which have remained unchanged since the<br />

license biu-eau was established over 25 years<br />

ago. Under the proposed revision theatres<br />

would become the largest contributoj-s to a<br />

new revenue-producing fund, which would<br />

net Newark $1,500,000 annually.<br />

A six-month study is contemplated to determine<br />

the method of levying the fees. In<br />

a survey being conducted by the tax board<br />

it is estimated that the city's motion picture<br />

houses seat approximately 68,000 persons. The<br />

board is trying to find out how many persons<br />

attend daily.<br />

Three methods for fixing additional charges<br />

on amusement tickets are under way: Percentage<br />

of gross receipts; an additional<br />

charge on each ticket, and a graded fee depending<br />

on the amount of the ticket.<br />

The tax would range from two cents on<br />

admissions of 25 cents or less to ten cents<br />

on admissions over $1.<br />

PHILADELPHIA<br />

Qperators of theatres, night clubs, and other<br />

places of amusement were warned Monday<br />

by Brig. Gen. Brenton G. Wallace, state<br />

fuel coordinator, that they either must cut<br />

down on the use of fuel oil or face a government<br />

crackdown because of a serious fuel<br />

shortage. He said the government action<br />

might be necessary in order to save fuel to<br />

heat homes, hospitals and industrial establishments.<br />

Lee Fulirman, former BOXOFFICE correspondent<br />

in Atlanta, who was associated<br />

for some time here with Adelphia Associates,<br />

has left Adelphia to return to the southern<br />

city . . . Safety patrol boys and girls from<br />

up-county public and parochial schools were<br />

guests last week at theatre parties held at<br />

the Tower, Upper Darby, and Stanley in<br />

Chester. More than 1,000 youngsters attended<br />

each party.<br />

Tlie Norristown city council passed their<br />

amusement tax measure on the third and<br />

final reading last week. The 10 per cent tax<br />

on all forms of amusement will become effective<br />

March 5. It is expected to raise $40,000<br />

in revenue during the remainder of 1948.<br />

BOXOFTICE :: February 14, 1948


. . . John<br />

. . Frank<br />

. . David<br />

. .<br />

Harris Group Alter<br />

Film Center Bldg.<br />

NEW YORK—Joseph Harris, chaii-man of<br />

the board of Realai-t Pictures and treasurer<br />

of U. S. PUm Export Corp. and Magnus<br />

panies since December 1928, and now includes<br />

among its tenants Loew's, RKO, UA,<br />

Universal, NSS, Columbia, Republic. Monogram<br />

and Joe Hornstein.<br />

Floyd Fitzsimmons Talks<br />

To Amsterdam Kiwanians<br />

AMSTERDAM, N. Y.—Floyd Fitzsimmons,<br />

Metro exploiteer for the Albany and Buffalo<br />

territories, spoke Thursday before the Amsterdam<br />

Kiwanis club on "Movies Are More<br />

Than Hollywood." Bob Baranoff, manager<br />

of the Rialto, arranged Fitzsimmon's appearance.<br />

The Metro representative stressed the<br />

"vitally significant but little-publicized phase<br />

of the motion picture industry, exhibition."<br />

More than two billion of a two and threequarter<br />

billion dollar film investment is represented<br />

by theatres, Fitzsimmons said. He<br />

cited figures to show that 65 cents of every<br />

dollar received at the boxoffice goes right<br />

back into local channels. Ninety-three per<br />

cent of motion picture advertising, Fitzsimmons<br />

said, is in newspapers; much of it in<br />

small towns.<br />

He also underlined the employment given<br />

directly and indirectly by motion picture<br />

houses and called attention to the entertainment<br />

and cultural contributions of motion<br />

pictures.<br />

Court Reserves Decision<br />

On Brandt-Para. Motion<br />

NEW YORK—The New York supreme court<br />

has reserved decision on the motion by<br />

Harry Brandt and other defendants in Paramount's<br />

percentage fraud action to have various<br />

improperly alleged statements stricken<br />

out of the complaint. In a hearing before<br />

Justice Samuel Null February 9, Louis Nizer.<br />

representing Paramount, denied all statements<br />

in Brandt's recent affidavit that there<br />

was any ulterior motive in the making of<br />

these allegations.<br />

Nizer claimed that the charges against<br />

Brandt were based strictly on "statements<br />

of fact" and that his sole motive was to<br />

properly plead Paramount's cause of action<br />

against the defendants. In answer to a complaint<br />

by Milton C. Weisman, counsel for<br />

Brandt, about the background of the dispute,<br />

Judge Null commented that the court "is not<br />

interested in the background of the dispute,<br />

as there is a charge of fraud and the complaint<br />

is to be judged as it stands."<br />

BOXOFHCE : : February 14, 1948<br />

BROA D W A Y<br />

J^rthur G. Krim, president of Eagle Lion, is<br />

in New York for conferences with William<br />

J. Heineman, newly-appointed vice-president<br />

in charge of distribution, and Max E. Youngstein,<br />

director of advertising, publicity and<br />

exploitation. Biyan Foy, vice-president in<br />

charge of production, will arrive next week<br />

to join the conferences .<br />

C. Hensler.<br />

field assistant to John J. Maloney, MGM central<br />

sales manager, has an-ived from Detroit<br />

to spend a month at the home office. Herman<br />

Ripps, field assistant to Jolin P. Byrne,<br />

MGM eastern sales manager, has returned<br />

to Albany after spending several weeks at<br />

Films, is head of a syndicate negotiating- for<br />

the purchase of the Film Center Bldg. on<br />

Ninth avenue and 44th street.<br />

The Harris group wants the building both<br />

for investment pui-poses and as a headquarters<br />

for its film enterprises. These also include<br />

the recently-organized Hollywood International<br />

Production Corp. which is headed<br />

by Jacques Grinieff. Realart, U. S. Film and<br />

Magnus FUm are now located at 2 Park the home office.<br />

avenue, Hollywood International is at 729<br />

Seventh avenue.<br />

• Archer Winsten, first-string reviewer for<br />

The Film Center Bldg. has been housing the New York Post, has left for a six-week<br />

distribution, exchange and equipment com-<br />

cruise to Venzuela to gather material for a<br />

series of four industrial dociunentai-y films.<br />

Richard Watts jr., the Post di-ama critic;<br />

John Briggs, the music critic, and Vernon<br />

Rice, drama editor, will fill in for Winsten<br />

during his leave-of-absence<br />

Kopfstein. executive vice-president of Astor<br />

Pictures Corp. is on a southern trip which<br />

will take him to Atlanta. Dallas, Memphis.<br />

New Orleans and Houston. Before returning<br />

to New York in March, he will join Mrs.<br />

Kopfstein in Miami where they will celebrate<br />

their 30th wedding anniversary.<br />

Bert Sanford, Altec Lansing theatrical sales<br />

manager, has returned to New York from<br />

Cleveland, where he acted as toastmaster at<br />

the annual Shea Theatrical Enterprises managers'<br />

meeting.<br />

William F. Rodgers, MGM vice-president<br />

and general sales manager, has returned to<br />

the home office from a vacation in Miami<br />

W. Whitaker, RKO vice-president;<br />

Paul Hollister, national publicity director; S.<br />

Barret McCormick, national advertising director,<br />

and Ten-y Turner, national exploitation<br />

director, were aU Hollywood-bound from<br />

the home office this week . O. Selznick<br />

and Ernest L. Scanlon. executive vicepresident<br />

and treasurer of Vanguard Films,<br />

Inc.. and member of the board of the Selznick<br />

Releasing Oiganization, arrived in New<br />

York for a series of conferences with SRO<br />

executives.<br />

Roy Haines, Warner Bros, western division<br />

sales manager, will return to the<br />

home office February 16 following a trip to<br />

Chicago. Kansas City and Denver . . . Harry<br />

Rosenquest, Warner Bros, home office theatre<br />

department executive, also returned<br />

from a trip to Chicago and Milwaukee .<br />

Charles Smakwitz, Warner Bros, theatre ad<br />

and publicity man in the Albany zone, was<br />

in New York dm-ing the week conferring<br />

with home office executives . . . Herb Cope-<br />

Ian, in charge of Warner Bros. South American<br />

theatres, is in New York from Havana<br />

while Joseph S. Hummel, Warners' continental<br />

European manager, has arrived from<br />

Paris for a three-week stay.<br />

Edwin L. Knopf, MGM producer, and<br />

George Cukor, director, have arrived from<br />

Hollywood and will sail on the Queen Mary<br />

February 19 for London with plans to return<br />

here March 10 . . . Mitchell Rawson<br />

of MGM's publicity department and William<br />

Schneider of Donahue & Coe, have returned<br />

from the coast where they conferred with<br />

studio executives . . . Fred Zinneman, director<br />

of MGM's "The Search," has planed<br />

in from the coast and will remain here until<br />

after the film's premiere in March.<br />

William Wyler. Paramount producer-director,<br />

and his a.ssistant, Lester Koenig, have<br />

left for Hollywood after a three-week visit<br />

to see the Broadway<br />

RKO Theatres'<br />

shows . . . Louis Joffe,<br />

and his<br />

legal department,<br />

Foldes of the RKO wife, Peggy Theatres'<br />

publicity department, have left for Los Angeles<br />

and will visit LaQuinta before return-<br />

ing east . . Alan E. Freedman, president<br />

of De Luxe Laboratories, has Inc., been<br />

elected commodore of the Knickerbocker<br />

Yacht club of Port Washington, L. I.<br />

Jack Levien, news editor of Warner Pathe<br />

News, will be one of three judges to select<br />

the best newspaper picture of the year at<br />

the annual Pi-ess Photographers Ass'n contest<br />

which will be held at the Hotel Astor<br />

February 29 . . . E. K. O'Shea III, son of<br />

E. K. O'Shea II and the first grandson of<br />

E. K. "Ted" O'Shea, sales executive of Paramount,<br />

was born February 6.<br />

Italian Theatre Issues<br />

Program-Magazine<br />

NEW YORK—The Italian-language<br />

theatre.<br />

Cinema Dante, has come out with a<br />

monthly magazine which will function as a<br />

program guide for the theatre and as a promotion<br />

piece for Italian films and Italy. The<br />

title is Dante Theatre Magazine.<br />

The February issue—the first—includes an<br />

editorial asking for closer ties between the<br />

U.S. and Italy. It also contains synopses<br />

of cui-rent and coming attractions. In addition<br />

there is a summary of Italian economic<br />

affairs and international trade, plus reviews<br />

of Italian books.<br />

Sigmund Gottlober, executive secretary of<br />

the foreign language press film critics circle,<br />

is the publisher, and Henry Fischback is the<br />

editor.<br />

Sponsored Shows Assure<br />

'Great Expectations' Profit<br />

ALBANY—The Schine circuit is obtaining<br />

excellent results with the English picture,<br />

"Great Expectations," by booking it in situations<br />

where some chm-ch, school or other<br />

organization will sponsor the rim. The organization<br />

works on ticket sales, in return<br />

for a percentage. The deal is a cushion for<br />

the theatre. It has been working well in<br />

northern New York towns.<br />

In Role in 'The Moon'<br />

Walter Brennan has been cast in a supporting<br />

role in RKO's "Blood on the Moon."<br />

"Voice of Theatre Speakers"<br />

JOE HORNSTEIN has them!<br />

|ST<br />

CLASS DISTRIBUTION FOB<br />

THE ENTIRE SOUTH — thru<br />

J (JOHN) Q T5


. . Arlene<br />

. . Manager<br />

. . New<br />

. . Thea<br />

WASHINGTON<br />

•Phe Variety Club will observe Brotherhood<br />

week February 25 at the Statler hotel.<br />

Drew Pearson will be guest of honor and<br />

Louis Novins, assistant to Barney Balaban,<br />

win be the speaker.<br />

Charles Hurley, RKO salesman, is up and<br />

around again after his recent operation. He<br />

is not well enough to go on the road as yet,<br />

but well enough to greet his exhibitor friends<br />

George Nathan is the<br />

in the<br />

new manager at National Screen Service,<br />

being promoted from salesman when Arthur<br />

Jacobson resigned Sympathy to the<br />

family of James T. Powell, Chincoteague, Va.,<br />

who died February 3.<br />

Mr. and Mrs. Jack Fnichtman went to<br />

New York to attend the wedding of their<br />

niece, Irene Fruchtman .<br />

Jack<br />

Safer went to Charlottesville, Roanoke and<br />

Charlotte.<br />

Executives of Local F13 are making arrangements<br />

for two mobile units to visit<br />

Filmrow in March to take chest X-rays.<br />

Anyone interested should contact his office<br />

manager . . . Sam Mellits, Denton, Md.,<br />

exhibitor, returned from his Florida vacation<br />

. . . The Star, South Hill, Va., will open<br />

February 16, says owner Chris Geohegan.<br />

fifth time, has gone to California to visit<br />

daughter Helen, who expects a visit from<br />

the stork soon . . . Uncle Leonard Gordon<br />

came in to buy and book for his Palace,<br />

Wythe and Stuart theatres.<br />

At Paramount, shipper James Burns suffered<br />

a broken toe when a film case fell<br />

on his foot . . . Lillian Lee is thrilled with<br />

her new apartment in the Lindberg, just<br />

two blocks from the office . . . Hazel Strawderman<br />

became Mrs. Jerry Jarosik and is<br />

honeymooning in St. Louis. Chief accountant<br />

Ida Green represented Paramount at<br />

the wedding . Mancini is the<br />

mother of a baby daughter . salesman<br />

George Kelly had his car wrecked when<br />

a school bus ran into it. Fortunately, no<br />

one was hurt.<br />

Glenn Norris, 20th-Fox district manager.<br />

NEW MIRROPHONIC SOUND<br />

JOE HORNSTEIN, Inc.<br />

G30 Ninth Av New York Cily<br />

visited his Philadelphia office Tuesday . . .<br />

Sjonpathy to Mr. and Mrs. Sam Epstem,<br />

Screen Guild, in the death of Mr. Epstein's<br />

mother last Sunday . . . Mike Leventhal is<br />

readying himself for the Allied meeting to<br />

be held next week at the Statler . . .<br />

The<br />

severe cold weather we are having is hurting<br />

Mrs. Margaret Holz, wife of Emil Holz,<br />

Loew's Columbia projectionist, died in her<br />

sleep Sunday night. Death was due to a<br />

cerebral hemorrhage ... Joe Breeheen. RKO<br />

manager, went to Gloversville. N. Y., last<br />

week to confer with Schine circuit executives<br />

. . . Reminder to Variety Club ladies:<br />

Every Wednesday wUl be ladies' day at the,<br />

club, with the first Wednesday of the month<br />

resei-ved for bingo and the remaining Wednesdays<br />

to cards. Ltmcheon will be served at<br />

12:30. Reservations can be made thi-ough<br />

Mary Nathan or Ann Bord.<br />

Al Benson and Glenn Norris were in charge<br />

of arrangements for the Valentine day party<br />

held in the clubrooms Satui'day to an overflowing<br />

crowd. John Broumas was in charge<br />

of the entertainment. The party replaced the<br />

annual Valentine day luncheon, which had<br />

been held since the inception of Variety.<br />

Many valuable door prizes were distributed<br />

and guests enjoyed dancing to the tune of<br />

Morgan Baer's music.<br />

News of the Warner club bowling league:<br />

The Sheridan team took one from the Savoy,<br />

but the Savoy bounced back in the second.<br />

The Ambassador divided a pair with the<br />

Pemi. The Metropolitan split with the Calvert.<br />

The Kennedy joined the Ambassador<br />

and Metropolitan in vying for second place<br />

by twice whipping the Tivoli. In a crucial<br />

battle for both teams, the York broke even<br />

with the Avenue Grand. The Takoma, by<br />

walking over the Beverly twice, started back<br />

up in the pin parade. Earl Yates checked<br />

back afer a month's absence from the Local<br />

Office team and guided the team to a double<br />

win over the Silver. Still short two men,"T>he<br />

Warner managed to take one from the Central.<br />

Winslow had two 106 games for the Seco<br />

and Dronenburg had a 106 for the Apollo-<br />

Home. Each team took one. The Colony split<br />

with Uptown.<br />

Max Stepkin, formerly with Kay Film Co.,<br />

is now connected with Theatre Consultants,<br />

Inc., and the McCarthy Decorating Co. . . .<br />

Paramount tradescreened four features this<br />

week, "Caged Pui-j'" and "Mr. Reckless"<br />

Thm'sday and "Speed to Spare" and "The<br />

Big Clock" Pi-iday.<br />

More Warner items: A. Julian Brylawski<br />

of Realty has a new secretary, Annette<br />

Umansky . Suit resigned to await an<br />

infant, expected in March . . . Sid Zins of<br />

Columbia has been in working on "The<br />

Swordsman" . . . Excitement reigned in the<br />

lobby of the Warner Theatre when two turtledoves,<br />

used in a "Voice of the Turtle"<br />

display, displayed the tm'tledove equivalent<br />

of planned parenthood by the production of<br />

an egg. Although the first was broken in the<br />

excitement ithe new parents were caught<br />

with their nest down), the usherettes are<br />

confidently awaiting the aiTival of another<br />

ornithological blessed event.<br />

Louis A. Blundon, 84-year-old tavern keeper,<br />

saw his first motion pictvu-e the other evening.<br />

After enjoying "My Wild Irish Rose,"<br />

Blundon is quoted as saying he'd like to go<br />

again some time.<br />

20th-Fox Seeks Permit<br />

For Video Station<br />

WASHINGTON—Twentieth Century-Fox<br />

has applied to the FCC for a construction<br />

permit for a new television station in Boston.<br />

The company is expected to file additional<br />

applications. If the FCC grants the application,<br />

20th-Fox will be the second major film<br />

company to operate a television station.<br />

Paramount was the first.<br />

Paramount also has applied for a Boston<br />

Bill Crockett, Virginia Beach, Va., spent<br />

station through its subsidiary. New England<br />

several days in town attending the supreme Valentine's day birthday greetings to Irvm Theatres. To date three out of five television<br />

channels set aside by the FCC for<br />

court hearings . . . Mr. and Mrs. W. Stradley<br />

were in to buy and book for the new<br />

Hackerman, Joseph Fisher and Hariy Brown<br />

. Chief Barker Frank Boucher sent out a Boston have been assigned. The 20th-Fox<br />

theatre they are opening in Cecilton, Md.. complete letter outlining arrangements for<br />

application for a construction permit makes<br />

February 20. House seats 300 and was formerly<br />

a school building . . . Ray Gingell, in Miami Beach April 12-17.<br />

maining two channels in that city.<br />

the national convention which will be held<br />

a total of nine applicants vying for the re-<br />

Hiser Theatre, Bethesda, Md., recently underwent<br />

surgery for the removal of a<br />

Warner Theatres Items: Charles Mac- Whether Paramount will be permitted to<br />

cyst<br />

on his eyelid . . . Gus Eyssell, managing Gowan, head of the contract department, bid for a construction permit in Boston will<br />

returned from Florida. Neal Coogan, who be determined by the FCC after March 1.<br />

director Radio City Music Hall, was reported<br />

to have been seen in Washington<br />

held down the desk while MacGowan was On that day the FCC will hold hearings in<br />

sunning and surfing, returns to the New Washington on Paramounfs right to apply<br />

Sunday.<br />

York office . . . Max Miller of Eagle Lion for the Boston station and for an additional<br />

The Julian Gordons, Newport News. Va.,<br />

has been working with the advertising and station to be built in Dallas by Interstate<br />

publicity department on "T-Men" . . . Cecilia circuit.<br />

are the parents of a son, Richard Scott,<br />

toorn January 28 . . . Carlyn Gordon<br />

Brown joined the advertising and publicity<br />

Wasserman<br />

is the mother of a daughter, Marcla . . .<br />

An FCC ruling limits the number of stations<br />

that may be owned by one company<br />

staff . . . Frank La Falce, chief of the adpub<br />

department, was at home with a severe<br />

Mrs. Bertha Gordon, grandmother for the<br />

to five. Paramount operates a Los Angeles<br />

cold.<br />

station through its wholly-owned subsidiary,<br />

Television Productions, and a Chicago station<br />

through Balaban & Katz. Allen B. Du<br />

Mont Laboratories, a Paramount affiliate,<br />

operates three stations in New York, Pittsburgh<br />

and Washington.<br />

Twentieth-Fox originally applied for a construction<br />

permit in Boston in 1945, but withdrew<br />

its application when the FCC turned<br />

down the CBS appeal for setting aside channels<br />

for color television.<br />

Bill Would Prohibit Sale<br />

Of Unwrapped Candy<br />

ALBANY—A bill prohibiting the sale of<br />

loose confections or candy bars, at prices<br />

from five to ten cents, unless they are<br />

wrapped in paper or cellophane has been<br />

introduced by Assemblyman Richard H.<br />

Knauf, Binghamton Republican. The measure<br />

exempts maple syrup and maple sugar<br />

products.<br />

Rooney in 'Monkey on Stick'<br />

The next Mickey Rooney starrer, "Monkey<br />

on a Stick," will be produced by Al Lichtman<br />

for Metro.<br />

BOXOFFICE :: February 14, 1948


lii-'<br />

' giveaway<br />

. .<br />

Variety Club io Have<br />

Permanent Charity<br />

WASHINGTON—The Washington Variety<br />

Club is planning to set up a $10,000 fund for<br />

support of a permanent charity, A. E. Lichtman,<br />

1947 welfare committee chairman, disclosed<br />

in his annual report.<br />

In addition to setting aside $10,000 for<br />

this purpose in the coming year, the club<br />

will pay $10,400 as its final installment on a<br />

$31,200 pledge to the Children's hospital,<br />

Lichtman said, and will supply Garfield hospital<br />

with two resuscitators for its maternity<br />

ward.<br />

Vincent Dougherty, former chief barker,<br />

heads a new women's committee in charge<br />

of special activities. This group, of which<br />

Mrs. George Nathan and Mrs. Ned Bord are<br />

co-chairmen, helped in the March of Dimes<br />

campaign and will lend its support to various<br />

other welfare efforts. Members are Mmes.<br />

Al Benson, J. B. Brecheen, J. C. Brown, Jack<br />

Bryson, E. A. Cafritz, Harry Cohen, Clark<br />

Davis, George Dorsey, Cabot Feldman, Jack<br />

Foxe, Howard de Franceaux. Jack Fruchtman,<br />

Morton Gerber. Nathan Golden. William<br />

Hoyle, Arthur Jacobson, Joseph Kronman.<br />

Ben Lust, Gus Lynch. William Michalson,<br />

Herman Paris. Philip Peyser, Harry Racoosin,<br />

Fred Rohrs. Sam Roth. Herb Sachs. James<br />

Sandford, Allen Satui-n, Milford Schwartz,<br />

Maurice Solomon, Fi-ank Boucher. Charles<br />

Stofberg, Hirsh de La Viez and Sara S. Young.<br />

Largest item in last year's welfare disbursements,<br />

Lichtman's report showed, was<br />

$10,400 to the Children's hospital building<br />

fund. For the dedication of 15 rooms at Children's<br />

hospital as memorials to deceased<br />

barkers the club paid $5,040. Other contributions<br />

included $5,000 for screenings for shutins<br />

at hospitals and other institutions: $2,500<br />

for the glaucoma clinic; $2,000 for the Junior<br />

Police and Citizens corps: $1,800 fof which<br />

$250 was later returnedi for the veterans<br />

housing center: $2,484.44 for the aid of needy<br />

members and funeral expenses: $1,200 for the<br />

Community Chest: $1,000 for the Ladies of<br />

Charity milk fund: $500 for the eye and dental<br />

RKO Uses 'Old Sod' Stunt<br />

For 'Wild Irish Rose'<br />

NEW YORK—RKO Theatres publicity<br />

department<br />

highlighted a "Bit of Old Sod"<br />

in its campaign for "My Wild Irish<br />

JS<br />

bS I<br />

Rose" at all theatres in the metropolitan<br />

ii area and Westchester. The idea w^as to fly<br />

100 pounds of real sod from Ireland to AmeruS;<br />

ica so that each RKO theatre could distribute<br />

a "bit of old sod" to the first 500<br />

patrons coming to see the picture on opening<br />

day.<br />

Pan-American World Airways, which flies<br />

the route from Shannon, Ireland, to New<br />

York, agreed to transport, free of charge, the<br />

U.S. 75% Tax Stand Aids All Industry,<br />

Johnston Explains to Radio Audience<br />

NEW YORK—In refusing to accept the<br />

75 per cent British film tax, the motion pictui-e<br />

industry is fighting the possibility of<br />

similar taxation for all American industries,<br />

Eric Johnston, MPAA president, told radio<br />

listeners Wednesday (11 1. Johnston discussed<br />

the British levy and other industry problems<br />

on the Martha Deane program over<br />

Station WOR.<br />

It was the first time a top MPAA executive<br />

has frankly discussed these matters<br />

over the air. The Martha Deane program<br />

is popular with housewives.<br />

He declared that the British ad valorem<br />

tax "completely nullifies" reciprocal trade<br />

agreements reached at the Geneva Trade<br />

Conference and at the current Havana conference.<br />

You can't talk about lower tariffs<br />

and enforce a completely new form of taxation<br />

that never has been tried before, Johnston<br />

asserted. He explained that it would<br />

cost an average major company releasing<br />

35-40 pictures annually in Britain between<br />

$15,000,000 and $18,000,000 paid in advance<br />

to have the pictures shown in Britain under<br />

the 75 per cent levy.<br />

is<br />

Johnston said that the U.S. film industry<br />

"completely sympathetic" with the British<br />

dollar saving program and is ready to sit<br />

down and work out a program to help the<br />

country.<br />

The MPAA president also discussed the<br />

recent 50 per cent salary cuts for top executives<br />

at Samuel Goldwj-n Pi-oductions. He<br />

declared the salary slash came indirectly as<br />

a result of the British tax, which has spotlighted<br />

a needed reduction of production<br />

costs.<br />

Concerning message films, Johnston made<br />

it clear that U.S. films carry the ideals of<br />

100 pounds of sod taken from the banks of<br />

clinic at the Home of Incurables: $500 for<br />

the Merrick Boys camp: $500 for the Damon the River Shannon. A delegation of public<br />

Runyon Memorial cancer fund: $343.40 for officials of Irish extraction, civic leaders and<br />

hospital and doctor bills of John Variety; representatives of Irish societies went down<br />

to LaGuardia airport and photographers, reporters<br />

$289.77 for the Red Cross room at Walter<br />

Reed hospital: $200 for the National Conference<br />

and Warner-Pathe newsreel camera-<br />

of Christians and Jews: $175 for the man were also on hand to greet the incoming<br />

Red Cross: $150 for the Gallinger hospital<br />

plane. After being properly sterilized by<br />

the Bureau of Entomology and Plant Quar-<br />

children's party: $145.82 for streptomycin<br />

for a young lady at Will Rogers Memorial<br />

hospital, and $75 for transportation for a boy<br />

to Father Flanagan's Boys Town.<br />

antine, the sod was divided among all the<br />

RKO theatres where it was put in souvenir<br />

envelopes caiTying the following message:<br />

"Keep This for Good Luck ... A Bit of the<br />

Old Sod from the Banks of the River Shannon<br />

Where Grows 'My Wild Irish Rose' .<br />

FlowTi Directly to You by Pan-American<br />

Airways, Compliments of RKO Theatres."<br />

A souvenir envelope was also sent to motion<br />

picture editors and columnists and to<br />

radio commentators who gave the stimt airwaves<br />

"breaks." Other angles in the "Rose"<br />

campaign, under the direction of Harry Mandel,<br />

national director of advertising and publicity,<br />

were: a special singing trailer, singing<br />

contests at most theatre, a song contest<br />

asking<br />

readers of the Home News and BrookljTi<br />

Eagle to send in lists of songs with the word<br />

"Rose" in the title and a different Irish name<br />

listed in theatre lobbies each day with persons<br />

of the same name admitted free of<br />

charge, if supplying proof.<br />

American freedom overseas. He predicted<br />

more realistic films will come out of Hollywood.<br />

On television, Johnston said it will "stimulate<br />

the motion picture industry." He also<br />

reviewed the MPAA "Nebraska Plan" tor<br />

teaching school teachers how to use visual<br />

aids. He predicted all well-nin schools will<br />

be using visual aids in 20 years.<br />

Johnston also explained the value of selfregulation<br />

over arbitrary censorship. He said<br />

the un-American activities committee investigation<br />

will not stop producers from making<br />

films with controversial themes.<br />

Allport Off to England;<br />

No Tax Settlement Seen<br />

NEW YORK—Fayette W. AUport, MPAA<br />

representative in London, left for England<br />

on the Queen Elizabeth Wednesday ill) after<br />

several weeks of conferences here with film<br />

industry executives and state department officials.<br />

Allport's visit here is not expected to alter<br />

the present impasse on the 75 per cent British<br />

film tax.<br />

In London, Sir Stafford Cripps, chancellor<br />

of the exchequer, reported that U.S. film<br />

remittances from Britain during 1947 totaled<br />

$52,000,000. compared to $68,000,000 during<br />

1946.<br />

Frank McCarthy, MPAA representative in<br />

France, who arrived here with Allport, will<br />

return to his post in a few days.<br />

LONDON—The general council of Cinematograph<br />

Exhibitors Ass'n is "earnestly entreating"<br />

the labor government to end the 75<br />

per cent tax impasse as the American film<br />

supply nears exhaustion.<br />

Officers Named by Schine<br />

Radio Station in Albany<br />

ALBANY — Oi-ganlzatlon by the Sohine<br />

theatre interests of the Patroon Broadcasting<br />

CoiTD. was completed here with the election<br />

of officers. The corporation will operate<br />

WPTR, a 10.000-watt station, with studios in<br />

the mezzanine of the Schine-owned Ten Eyck.<br />

The new owners hope to be in operation by<br />

spring. Officers are J. Myer Schine, president:<br />

Harold W. Blodgett. Schenectady lawyer<br />

and official of WBCA in that city, vicepresident:<br />

Louis W. Schine. secretaiy; Willard<br />

S. McKay, general counsel for the Schine<br />

companies, treasurer, and John May. treasurer<br />

of the Schine circuit and affUiates,<br />

member of the board of directors. Leonard<br />

W. Asche, manager of WBCA, is general<br />

manager. WPTR will not have a network<br />

connection, according to present indications.<br />

Variety Seeks $40,000<br />

BALTIMORE—In cooperation with radio<br />

station WCBN. the Baltimore Variety Club<br />

is sponsoring a contest styled after the recent<br />

Miss Hush contest with the hope of raising<br />

$40,000 to keep the Police Boys clubs operating<br />

during the coming summer.<br />

BOXOFTICE : : February 14, 1948<br />

49


. . Ray<br />

.<br />

.<br />

. . "The<br />

jj;<br />

AT ALBANY DINNER-The Albany Variety Club gave a dinner for Neil Hellman,<br />

retiring chief barker, recently. At the head table sho. above =-;• ^" t^^"^^^''^^^. ^^^^•<br />

Charles A. Smak«itz. Mrs. C. J. Latta and her husband,


I Realart<br />

. . . Morris<br />

. . George<br />

. . New<br />

. . Jack<br />

. . Warren<br />

. . New<br />

. . "Leo<br />

. .<br />

. . . Sam<br />

. . Mr.<br />

f<br />

'<br />

Jack Schlaifer Goes B A L T I M O R E<br />

To New EL Position<br />

NEW YORK— Jack Schlaifer. veteran distribution<br />

executive, has been named to the<br />

newly created post of<br />

assistant to William J.<br />

^K \ dent in chai-ge of dis-<br />

JT. Heineman. vice-presi-<br />

^^E^ I tribution for Eagle<br />

^^Hb^ 49 Lion. Schlaifer will<br />

*~<br />

^^^^^ work with Heineman<br />

^^|»^|^_\^<br />

in the over-all opera-<br />

^^^P^K^*J^| tion of the distribu-<br />

^^^H|^^^^H<br />

organization.<br />

^^^^^V^^H<br />

^^^^^^^^J^H<br />

Schlaifer entered the<br />

film business when he<br />

B^HIHMB joined Warners' Minneapolis<br />

exchange in<br />

Jack Schlaifer 1912. in 1915 he became<br />

Seattle exchange manager for Universal,<br />

later resigning to manage the Unicorn<br />

exchange in Chicago. In 1919 Schlaifer rejoined<br />

Universal as Seattle exchange manager,<br />

subsequently becoming, in turn, western<br />

division manager, western sales manager<br />

and general manager of theatre operations.<br />

From 1928 until 1932 he was assistant<br />

general sales manager of United Artists, and<br />

from 1932 to 1934 he was general sales manager<br />

for Universal. In 1934 he rejoined United<br />

Artists as western sales manager, being promoted<br />

to the rank of vice-president in 1941.<br />

In 1941 Schlaifer resigned from United<br />

Artists to become vice-president of Edward<br />

Small Productions, from which position he<br />

resigned in 1943 to join 20th-Fox as central<br />

sales manager. He resigned from 20th-Fox<br />

in 1945 to join AUied Artists-Monogram,<br />

where he served for two years as director of<br />

sales.<br />

Expand Cinecolor Board<br />

From 7 to 9 Members<br />

HOLLYWOOD — Expansion of Cinecolor's<br />

board of directors from seven to nine members<br />

was voted by stockholders at the color<br />

firm's annual meeting, over which A. Pam<br />

Blumenthal. board chainnan, presided. Directors<br />

reelected to serve imtil the next annual<br />

meeting were Blumenthal, WiUiam T.<br />

Crespinel, Alan M. Gundelfinger, Graham L.<br />

Sterling jr., C. Kenneth Baxter, Joseph J.<br />

Rathert and John D. Kerr. Chosen to fill<br />

the two newly created vacancies on the board<br />

were Joseph Bemhard, president of Film<br />

Classics, and Karl Herzog, treasurer of FC<br />

and Cinecolor.<br />

Stockholders voiced approval of Cinecolor's<br />

management and progress dtu'ing the year<br />

and okayed contracts for the sale and issuance<br />

of 40.000 shares of common stock, with<br />

Blumenthal to piu-chase 15,000 shares: Crespinal,<br />

10,000: Gundelfinger. 10.000. and Herzog,<br />

5.000.<br />

Film Classics Reissues<br />

U Westerns, Serials<br />

NEW YORK—Film Classics, Inc.. has acquired<br />

24 westerns and four serials from<br />

for reissue. The westerns are: Ten<br />

Johnny Mack Brown pictures, eight Ken<br />

Maynard films and six Bob Baker pictures,<br />

all originally released by Universal. The<br />

serials are "Riders of Death 'Valley." "Gang<br />

Busters," "Junior G-Men" and "Oregon Trail,"<br />

also released by Universal.<br />

^Jilton Berle made a personal appearance<br />

before the greate.st turnout in Advertising<br />

club history when he came here to emcee<br />

the club's banquet . O'Hara, manager<br />

of the Alvin Theatre in New York, in<br />

town to catch "Mr. Roberts," Henry Fonda's<br />

new show, prior to its opening in his theatre<br />

in New York. It was a complete sellout here<br />

and has a reported advance sale of $200,000<br />

for New York.<br />

Joe linger, general sales manager of United<br />

Artists, spent some time here with Mark<br />

Silver, district manager, and Jerry Price,<br />

branch manager , Bryan is the new<br />

Paramount representative for the Baltimore<br />

territory, transferred here from "Virginia . , .<br />

Tom Baldridge, MGM exploiteer, was in town<br />

and working on one of the first test dates<br />

for "Three Daring Daughters" at Loew's Century.<br />

Joe Young, new UA representative for the<br />

eastern shore and western Maryland, transferred<br />

from Philadelphia, replacing Clayton<br />

Bond, who goes to Philadelphia, with Mike<br />

Siegel going to the Clinch valley territory in<br />

Virginia . Nabhanson is the new<br />

manager at National Screen . . . Izzy Rappaport<br />

of the Rappaport Theatres left for a<br />

Florida vacation. He expects to be gone about<br />

a month.<br />

.<br />

.<br />

Mrs. Sam SoUz is getting ready for a trip<br />

Oletsky and family were in Philadelphia<br />

for the weekend student<br />

assistant at Loew's Parkway is Mrs. Jean<br />

Decker relief cashier at the Century<br />

is Hannah M. Terry.<br />

The Stanley held a contest in conjunction<br />

with the Baltimore News-Post, offering a twoweek<br />

vacation in New York to the couple who<br />

wrote the most interesting letter about how<br />

they met on a blind date and got married,<br />

exploitation for "'Voice of the Turtle" .<br />

Morris Mechanic. New Theatre, entertained<br />

Bert Lahr and cast of the .show "Biu-lesque"<br />

at the Belvedere hotel.<br />

Kay Reinholdt, 'Valencia Theatre cashier,<br />

slipped on the ice coming to work and was<br />

incapacitated for four days . Lyon,"<br />

weekly column being written for "Playboy,"<br />

is the nom de plume of Bill Saxton, Loew<br />

city manager . . . Joe Katz, National Screen,<br />

was in from New York to inspect the territory.<br />

Barry Goldman is leaving for a few days<br />

for Philadelphia ... Joe Waldman is booking<br />

for the Edgemere Theatre . . . Bill MichaeLson,<br />

20th-Fox, was in town working on<br />

"Gentleman's Agreement" at the New Theatre<br />

. . . Seen at the Joe Louis-Leo Matricciani<br />

exhibition fight: Bill Saxton with Joe<br />

Weinstein and Merle Fox of the Fox Advertising<br />

Agency: Julius Goodman. Ideal: Cy<br />

Waldman, New Albert; Morris Oletsky and<br />

Barry Goldman, and Nick Weems with Rodger<br />

Pippen, sports editor of Baltimore News-Post<br />

, . . Irvin Grant of the Dunbar and Rio has<br />

gone to Florida.<br />

Variety Club notes: The club has installed<br />

a new hot food bar, serving hot sandwiches<br />

Saturday and. Tuesday nights, catered by<br />

Earl . and Mrs. Fred Sapperstein,<br />

entertaining Mr. and Mrs. Will Esinger. He's<br />

the creator of the comic strip "The Spirit"<br />

Tabor, Jake Flax and Monte Hale,<br />

Republic western star, having a good time,<br />

with Monte entertaining the members by<br />

playing his "gitar" and singing .<br />

, . It's estimated<br />

that, quoting Monte, "We played to<br />

about 25,000 kids today," and Sam Tabor<br />

looked it.<br />

Bert Clastcr brought up the Hippodrome<br />

stage show and it was excellent . . . Mr. and<br />

Mrs. Jack Sidney were called out, just as<br />

things were going well, by a fire that occurred<br />

in their apartment. The last time it<br />

was a flood ... 'Vic Rubin and his Mrs.<br />

having a gay time, with Vic demonstrating<br />

how well he could get along without his cane.<br />

EL Sets Releasing Deal<br />

With Mexican Circuit<br />

NEW YORK—Eagle Lion has closed a<br />

Mexican distribution-exhibition deal with<br />

Manuel J. Peon, head of Espectaculos de<br />

Yucatan, which owns and operates a circuit<br />

of 119 theatres in the states of Yucatan, Campeche<br />

and Tabasco and the territory of<br />

Quintana Roo, according to Sam L. Seidelman.<br />

EL foreign chief.<br />

Tlie deal assures EL preferred playing time<br />

for its own Hollywood product and the J.<br />

Ar-thur Rank productions released by EL<br />

in Latin America. The Mexican company<br />

will also act as sub-distributor for both the<br />

Hollywood product and the Rank<br />

HANDY SUBSCRIPTION ORDER FORM<br />

BOXOFTICE:<br />

Please enter my subscription to BOXOFTICE. 52 issues per year (13 of which contain<br />

The MODERN THEATRE Section), including the NEW BOXOFFICE PICTURE<br />

GUIDE. DATE & RECORD BOOK.<br />

D S2.00 FOR 1 YEAR D 53.50 FOR 2 YEARS D $5.00 FOR 3 TERRS<br />

n Remittance Enclosed Send Invoice<br />

STREET ADDRESS<br />

TOWN<br />

STATE..<br />

BOXOFHCE : : Februajy 14, 1948<br />

50-A


''<br />

I<br />

'<br />

'<br />

N. y. Realty Values Upped<br />

To $17,684,240^21<br />

NEW YORK—The assessed valuation of<br />

New York City real estate has been increased<br />

to $17,684,240,921. or a rise of $745,775,468 over<br />

1947, This 1948-49 estimated valuation is the<br />

highest placed on local property since 1933,<br />

when real estate was listed in the tax books<br />

at $18,457,005,258.<br />

Theatre owners, holders of film industry<br />

property along with the rest of New York<br />

realty holders will have $25,000,000 added to<br />

their tax bills beginning July 1. if these valuations<br />

are upheld by the tax commission.<br />

Deadline for filing complaints is March 15.<br />

The 4'L' per cent increase in assessments<br />

for the five boroughs represents "accrued<br />

value" of current holdings rather than an<br />

increase due to new building, according to<br />

the report submitted by Harry B. Chambers,<br />

president of the tax commission, to Mayor<br />

O'Dwyer.<br />

There have been, however, several significant<br />

additions, including the new Universal<br />

Pictures building on Park avenue and 57th<br />

street. This building has been assessed at<br />

$9,000,000, the same valuation given to the<br />

new Esso building in Rockefeller center.<br />

All other buildings in Rockefeller center<br />

have been assessed at $100,000,000, an increase<br />

of $2,000,000 over 1947.<br />

The most valuable single piece of property<br />

in the city is still the Empire State building,<br />

which has been assessed at $34,500,000. or<br />

$1,500,000 more than in 1947.<br />

Religious Heads Protest<br />

'Iron Curtain' Release<br />

NEW YORK—Continuing his campaign to<br />

have 20th-Fox withdraw "The Iron Curtain"<br />

from release. Rev, William Howard Melish,<br />

chairman of the National Council of American-Soviet<br />

Friendship, has sent Spyros P.<br />

Skouras, 20th-Fox president, a statement listing<br />

more than 100 prominent Americans who<br />

have denounced the film as "war propaganda."<br />

The statement pointed out that "fear, suspicion<br />

and hatred are the tools with which<br />

Hitler and Goebels famied the flame of<br />

World War II. 'The Iron Curtain' can only<br />

increase the atmosphere of hysteria leading<br />

us down the road to war."<br />

Three Protestant bishops, the Right Rev.<br />

W. Moulton of the Protestant Episcopal<br />

church, Salt Lake City; the Right Rev.<br />

Edward L. Parsons, retired bishop of the<br />

Protestant Episcopal church, San Francisco,<br />

and the Right Rev. John Moore Walker, Protestant<br />

Episcopal bishop of Atlanta, were<br />

among the 30 religious leaders who signed the<br />

statement. Other signers were; Elmer A.<br />

Benson, former governor of Minnesota; Dr.<br />

Frank Aydelotte of the Institute for Advanced<br />

Study. Princeton university; Kenneth<br />

Leslie, editor of The Protestant; Hon. James<br />

E. Wolfe, justice of the supreme court of<br />

Utah; Prof. Clyde R. Miller of Teachers college.<br />

Columbia university; Rockwell Kent,<br />

Earl Robinson and Michael J. Quill, president.<br />

Transport Workers Union of America.<br />

"The Iron Curtain," starring Dana Andrews<br />

and Gene Tierney, is still tentatively scheduled<br />

for May release, according to 20th-Pox<br />

executives.<br />

Assessed Valuations of<br />

New York First Runs<br />

Asto<br />

1 1<br />

Capitol<br />

1<br />

Globe<br />

LoeA s Stat' t I L M Lj<br />

''5<br />

Ma, fair 1 GbU<br />

Palac- 1 350 000<br />

Paramount U 100 000<br />

Radio City 1/ i d as<br />

cart cf er it) 100 000 000<br />

Rialt<br />

000 POO<br />

1 Riv 47S noo<br />

Rov,<br />

1S7SPI0<br />

c,,a'<br />

on onr<br />

Vict<br />

"°5<br />

r J noo<br />

V/inter Garden ^ 210 000<br />

Important theatrical holdings outside of<br />

Manhattan:<br />

The Bronx<br />

Loew's Paradise $1 ,550,000<br />

Brooklyn<br />

Fox $3,450,000<br />

Loew's Metropolitan 1,050,000<br />

Paramount 3,780,000<br />

RKO Albee 1,900,000<br />

""°^<br />

Merrick<br />

$1,085,000<br />

Loew Valencia 1,175,000<br />

Stolen Island<br />

(Fabian Theatres)<br />

Paramount $340,000<br />

Rite 207,000<br />

St George .i - 585.000<br />

Literary Figures Judge<br />

Film for Review Board<br />

NEW YORK—The committee on exceptional<br />

capital films of the National Board of<br />

Review invited outstanding figures in the literai-y<br />

and stage field to aid the board in its<br />

discussions for a rating of the French film,<br />

"The Raven."<br />

Among those invited to help the judges<br />

were: Henry R. and Mrs. Luce. Joseph<br />

Bai-nes. John Hersey. Dorothy Thompson.<br />

John Gunther, William L. Shirer. Marcia<br />

Davenport, Lillian Hellman, Elia Kazan,<br />

Clifton Padiman, John Garfield, Madeleine<br />

Carroll, Robert Flaherty, Anne O'Hare Mc-<br />

Cormick, Katharine Cornell and Ted and<br />

Mrs. Thackery.<br />

"The Raven." which is being distributed<br />

in the U.S. by Westport International, will<br />

open at the Avenue Playhouse early in March.<br />

Nu-Screen Corp. Marks<br />

Its First Anniversary<br />

NEW YORK—Nu-Screen Corp., which cglebrates<br />

its first anniversary in February .Tiow<br />

has installations in both circuit and independent<br />

theatres which have projection<br />

angles from five to 28 degrees, according to<br />

Herman Gluckman, president, Nu-Screen installed<br />

its first screen in the Park Avenue in<br />

February 1947, followed by installations in<br />

the Winter Garden and Astor, on Broadway,<br />

and the Fabian St, George and Lane.<br />

Si Fabian, president of Fabian Theatres,<br />

has ordered ten more Nu-Screens which, he<br />

says, eliminate distortion and "will improve<br />

our projection and also give us a selling point<br />

as the latest and newest improvement in film<br />

projection."<br />

BUFFALO<br />

•The Outlaw" has gone into t'ne Erlanger<br />

here at popular prices . . . Dewey Michaels<br />

put two Frankenstein pictures In his<br />

dowaitown Mercury . , . "Bambi" is playing<br />

again at the 20th Century.<br />

A 810,000 damage action against the Lafayette<br />

Theatre was tossed out of supreme court,<br />

Angeline Antolina, 888 Pi-ospect Ave., failed<br />

to show that the theatre was responsible for<br />

injuries she suffered in a fall on stairs in<br />

the balcony during September 1944.<br />

Buffalo is one of 100 American cities in<br />

which counterparts of the "Dream House,"<br />

which appears in the forthcoming Selznick<br />

film. "Mr. Blandings Builds His Dream<br />

House," will be constructed. The house will<br />

be built here by the Genrich Construction<br />

Co. It will be completed by early spring.<br />

J. N. Adam & Co. will furnish it. SRO selected<br />

the contractors and stores which will<br />

build and furnish the house.<br />

Theatres 'Out of Bounds'<br />

During Lenten Season<br />

ALBANY—Motion pictures and other forms<br />

of entertainment were placed "out of bounds"<br />

for Lent in Bishop Edmund F. Gibbon's letter<br />

on regulations for Lent read Sunday in<br />

Albany Catholic churches. Bishop Gibbon<br />

wrote: "There should be no parish entertainments.<br />

Such diversions as suppers, card parties,<br />

dances and theatres are contrary to the<br />

spirit of the penitential season and will be<br />

shunned by all devout Catholics."<br />

The Rev. John J. Gaffigan. pastor of<br />

Sacred Heart church, told his parishoners,<br />

"Such things as movies and theatres are<br />

not to be attended by Catholics during Lent."<br />

'T-Men' High in Baltimore T<br />

As Weather Stays Cold<br />

BALTIMORE—Three of six first nms were<br />

above average in a cold week here. They were<br />

"Cass Timberlane" at the Century in its<br />

second week. "T-Men" plus stage show at the<br />

Hippodrome in its first week, and "The Voice<br />

of the Turtle" in its first period at the<br />

Stanley. Snow fliu'ries and near-zero temperatures<br />

kept the less hardy at home.<br />

(Average Is 100)<br />

Century—Cass Timberlane (MGM), 2nd wk 115<br />

Hippodrome—T-Men (EL), plus stage show 120<br />

Keith's—A Woman's Vengeance (U-I) 75<br />

Mayfair—Pittsburgh (Realart), reissue 70<br />

New—You Were Meant for Me (20th-Fox) 90<br />

Stanley—The Voice of the Turtle (WB) 110<br />

Town—Night Song (RKO), 2Tid wk 85<br />

National Review Board<br />

Honors Two Pictures<br />

NEW YORK—"Call Northside 777" (20th-<br />

Foxi and "The Naked City" lU-H have been<br />

given starred selected features rating, the top f"<br />

honor of the National Board of Review, in the )<br />

weekly guide to selected pictures.<br />

Selected features rating has been awarded<br />

to "If You Kiiew Susie" (RKOi, "My Girl<br />

Tisa" iWB), "The Pearl" iRKO), "Three Daring<br />

Daughters" iMGMi, "Saigon" (Parai and<br />

"The 'Voice of the Turtle" (WBi.<br />

Short subjects given special mention are:<br />

"Ain't Nature Grand" (Para) and "Operation<br />

White Tower" and "Racing Days" (RKO).<br />

SO-B BOXOFFICE :: February 14, 1948


: February<br />

W. A. Scully Heads<br />

Fellerman and Leo Greenfield. New York;<br />

George E. Schwartz. Joseph Leon, William<br />

J. Doyle, John J. Scully jr. and Maurice<br />

Gold, Philadelphia; F. J. Guehl, Maurice<br />

Silverberg, Carl Reardon, Milton Ripp and<br />

P. C. Quiter. Pittsburgh; H. J. Martin. W.<br />

Vincent Dougherty. Walter E. Davis and<br />

Barney Frank, Washington, and A. W. Perrv<br />

and M. Isman, Canada.<br />

Schedule 28 Opening Runs<br />

For The Bishop's Wife'<br />

NEW YORK—RKO has set 28 first run<br />

dates for "The Bishop's Wife," Samuel Goldwyn<br />

production. The pictui'e has opened at<br />

the Fulton Tlieatre, Pittsburgh; Karlton,<br />

Philadelphia, and Riverside. Milwaukee.<br />

Other dates include the Century, Buffalo.<br />

February 19; Allen. Cleveland. February 18;<br />

Pan. Minneapolis. February 19: Keith's. Wasliington.<br />

February 25: Town, Baltimore. February<br />

25; Orpheum. Kansas City. February<br />

25; Orpheum. St. Paul. February 26: Orpheum.<br />

New Orleans, Albee, Providence,<br />

Brandeis, Omaha, State. New Brunswick, Lincoln,<br />

Ti-enton, March 3: Albee, Cincinnati,<br />

Keith's, Dayton, OiiJheum. Des Moines,<br />

Palace, Rochester. Keith's, Syracu.se, March 4;<br />

Virginia, Champaign, March 10: Palace. Columbus,<br />

Iowa. Cedar Rapids. Oi-pheum, Davenport.<br />

Orpheum. Waterloo, Orpheum, Sioux<br />

City, March 11; Keith's, Lowell, March 24,<br />

and Orpheum, Denver, April 14.<br />

Audience Survey Ready<br />

For Industry Heads<br />

NEW YORK— Eliott<br />

Odell of Fawcett Publications,<br />

Harold Dawson of Dell Publications<br />

and Herb Drake of Macfadden Publications<br />

have left for Hollywood to present industry<br />

leaders with the results of a two-year survey<br />

just completed by the newly formed Association<br />

of Screen Magazine Publishers, Inc.<br />

The survey, which is titled Boffo, reveals<br />

facts and figures concerning moviegoing and<br />

theatre-reading habits in the United States,<br />

according to the association. In addition to<br />

the three publication companies mentioned.<br />

the association also represents Hillman Publications,<br />

Hunter Screen Unit and Ideal Publications.<br />

Hears Films Talk<br />

And That's Enough<br />

St. Johnsbury, 'Vt. — Hem-y Placey,<br />

UI Regional Meet<br />

NEW YORK—William A. Scully, vice-<br />

70-year-old woodchopper from the<br />

sparsely settled North Danville president and general sales manager of Universal-International,<br />

section,<br />

first picture.<br />

recently saw his talking<br />

is presiding at the last<br />

"My neighbors told me the pictures<br />

of the company's four regional sales meetings,<br />

open the<br />

which scheduled to at talked nowadays," he told Manager Andrew<br />

is<br />

Waldorf-Astoria hotel Sunday (15 1. The<br />

Tegu as he entered the Star The-<br />

atre. "I<br />

meeting will run through February just want 18.<br />

to see for myself."<br />

Fifteen minutes later<br />

The home office executives and<br />

Tegu saw Placey<br />

district<br />

leaving the theatre and asked if anything<br />

managers, branch managers and salesmen<br />

was wrong with the theatre's offering<br />

from eastern and Canadian branches attending<br />

a thriller entitled "Blonde Savage."<br />

the four-day will see screen-<br />

meet advance "Nope." said Placey. "I just wanted to<br />

ings of "All My Sons." "The Naked City," "A hear the pictures talk, and I did."<br />

Double Life," "Black Bart." "Casbah" and<br />

"Up in Central Park."<br />

The branch managers and salesmen attending<br />

the meeting: Eugene Vogel and E. E.<br />

Lowe, Albany; John J. Scully. E. M. Feltman.<br />

Fred Shohet, Kenneth Mayer and Judson<br />

Dave<br />

interested in the "order" which has been<br />

Parker, Boston; Miller, Joseph Gina,<br />

Arthur A. Rose and J. J. Spandau. Buffalo;<br />

issued from the Comerford circuit's home office<br />

in Scranton, and which apparently is<br />

P. T. Dana. Lester Zucker. Leo Gottlober<br />

and Alex Schimel. Cleveland: Arthur Greenfield<br />

and Greoge Reif. New Haven: David<br />

being obeyed in Carlisle and Lebanon houses<br />

of the chain. The order bans cooperative ads,<br />

window tieups and any type promotion which<br />

A. Levy. Nat Goldberg. Phil Winnick. Harry<br />

includes cooperation between the theatre and<br />

BOXOmCE :<br />

Tiein Deals Are Reported<br />

Banned by Comerford<br />

HARRISBURG — Local theatremen were<br />

merchants and which might incur an obligation<br />

on the part of the film houses.<br />

The report of exploiteers who have gone<br />

into the Comerford areas recently was confirmed<br />

by one of the managers in the area.<br />

No longer will the individual exhibitors solicit<br />

cooperative promotion from businessmen<br />

where there is any possible chance of<br />

obligation, such as providing passes for contestants,<br />

or where one merchant might be<br />

offended because the tieup was offered his<br />

competitor instead of him. The report indicates<br />

there have been some such occurrences,<br />

especially in the small towns.<br />

However, the individual Comerford managers<br />

have no power to stop the film companies<br />

and their exploitation men from setting<br />

up co-op ventures such as store window<br />

displays and newspaper ads.<br />

Prepare 4-Page Pressbook<br />

For Brotherhood Week<br />

NEW YORK—The National Conference of<br />

Christians and Jews has prepared a special<br />

four-page pressbook for exhibitors on American<br />

Brotherhood Week. The pressbook was<br />

designed by Si Seadler, national publicity and<br />

advertising chairman for the conference. It<br />

includes suggestions for theatre participation<br />

in the American Brotherhood Week celebration,<br />

to be held February 22-29.<br />

The pressbook outlines a plan lor the exhibitor<br />

to sponsor memorial services for the<br />

war dead of all religions at his theatre, with<br />

a Protestant clergyman. Catholic priest and<br />

Jewish rabbi officiating. The conference also<br />

has prepared free one-sheets for lobby display<br />

honoring three representative Americans<br />

in the community who died in World War II.<br />

Columbia, General Foods,<br />

Bantam Tieup on 'Ram'<br />

NEW YORK—Columbia has arranged a<br />

magazine and radio tieup on "The Sign of the<br />

Ram" with the Post Cereals division of General<br />

Foods and Bantam Books. The cereal<br />

company will offer a special Bantam Book<br />

edition of the novel, "The Sign of the Ram,"<br />

as the first premium in a new Box Top Book<br />

Club. Buyers of Post's bran flakes will be<br />

notified of the giveaway for three weeks in<br />

March on Portia Faces Life, radio program.<br />

Buffalo Variety Club<br />

Names Committees<br />

BUFFALO— William. Dip.son, chief barker<br />

of the Variety Club of Buffalo, has named<br />

conimittees for 1948.<br />

Dave Miller is chairman of the Heart committee,<br />

which is composed of Andrew Gibson,<br />

George MacKenna, Ben Kulick, Charles<br />

Kosco, Elmer Lux, Rabbi Joseph Fink, Dr.<br />

C. D. Broughton. the Rev. Joseph Mahoney.<br />

the Rev. John Pallas and Stanley Kozanowski<br />

as honorary member.<br />

Harry Sohiffrin is chairman of the house<br />

committee, which is composed of Marvin<br />

Atlas. Joseph Gins, Sam Geffen, Arnold<br />

Pebrey, Si Risman and James Macris.<br />

Phil Fox is chairman of the finance committee.<br />

Other members are R. T. Kemper,<br />

Dave Miller, John G. Chinell, C. J. "Gus"<br />

Basil. Harry Berkson and Dewey Michaels.<br />

R. T. Kemper is chairman of the entertainment<br />

committee, which is composed of<br />

Myron Gross. Arthur Bailey. Daniel Gill.<br />

Howard McPherson, Sig Smith, Jack Grood,<br />

Meyer Fox, Dr. Alfred Pried, Phil Panoff<br />

and Sam Grossman.<br />

Myron Gross heads the membership committee,<br />

composed of Spencer Balser. Jack<br />

Mundstuk and Peter Grafiades. Billy Keaton<br />

is chaii-man of the publicity committee, with<br />

Ralph Hinkson and R. T. Kemper as his aides.<br />

lATSE-Exchange Employes<br />

Dispense With Mediation<br />

NEW YORK—L. A. Stone, federal mediation<br />

and conciliation commissioner, has withdrawn<br />

from bargaining sessions now continuing<br />

between the lATSE and representatives<br />

of ten distribution companies on wage<br />

increases for more than 6,000 workers in the<br />

32 exchange centers. Commissioner Stone,<br />

who attended meetings at Warners' home<br />

office February 5 and Pebruaiy 10, stepped<br />

out of the conferences at the request of both<br />

parties who expressed the feeling that an<br />

agreement satisfactory to both sides could<br />

be reached without the aid of federal mediation.<br />

The lATSE national exchange contracts,<br />

which run until November 1948, were reopenable<br />

as of this past December 1 for adjustment<br />

of wages and hours. Negotiations<br />

began November 17. following a poll in wihich<br />

the lATSE exchange locals voted to have the<br />

bargaining conducted by the general office.<br />

Church Documentary Film<br />

Has New York Showing<br />

NEW YORK—"The Church and the Atomic<br />

Age," a documentary fUm tracing the events<br />

leading up to the use of the atomic bomb as<br />

a weapon of war, was shown at Town Hall<br />

February 3 before an audience of 2,000 nersons<br />

prominent in community and religious<br />

life. This is the first in a series of religious<br />

pictures to be known as "In the Eyes of the<br />

Chm-ch."<br />

The series is the work of Dean Charles<br />

E. McAUister of the Cathedral of St. John<br />

the Evangelist, Spokane. Wash., who acted<br />

14, 1948 50-C<br />

as moderator during a discussion period<br />

which followed the showing in Town Hall.<br />

Dean McAllister plans to make the series<br />

available to churches of all denominations<br />

as well as to nonchurch groups. Distribution<br />

will be on a local and regional basis with<br />

headquarters at Film Forum Foundation,<br />

Spokane, which will be operated on a nonprofit<br />

basis.


I<br />

EL<br />

. . Those<br />

U.S. Filming Sought<br />

By Foreign Nations<br />

NEW YORK—The movement toward international<br />

production will continue as each<br />

foreign country tries to its create own film<br />

industry and force Hollywood to make pictures<br />

there, according to David Coplan, managing<br />

director for United Artists in Great<br />

Britain. In addition to pictures being made<br />

by UA and Warner Bros, in England for U.S.<br />

release. David O. Selznick has announced<br />

he will make a feature in Sweden. Edward<br />

Small and several other American producers<br />

are making pictures in Rome and even India<br />

is trying to interest independent American<br />

film men to make a picture there using Indian<br />

studio facilities.<br />

COMPLETES TWO BRITISH FILMS<br />

Coplan. who arrived here February 9 on<br />

his first visit in ten months, has completed<br />

two British features made for United Artists<br />

release in conjunction with Alf Shipman of<br />

the Shipman & King theatre circuit, who<br />

owns the Alliance Studios near London. "Just<br />

William's Luck," a typical British comedy,<br />

has been released in England and may not<br />

be shown in America, but "The Brass Monkey,"<br />

starring Carole Landis, will be released<br />

in England in May or June and in America<br />

later in 1948. Coplan announced. Coplan<br />

sold his rights to make a second William picture,<br />

to be titled "William Comes to Town,"<br />

to an indeoendent British producer. One<br />

condition of the sale is that United Artists<br />

will release the picture in England.<br />

Arthur W. Kelly, UA executive vice-president,<br />

and Gradwell L. Sears. UA president,<br />

are now in Hollywood meeting with other<br />

company executives to discuss the production<br />

of pictures in England with a greater infusion<br />

of American selling ingredients, Coplan said.<br />

Present plans call for six pictures a year<br />

for a seven-year period.<br />

UA STARTS ON BACKLOG<br />

In addition to the three pictures made in<br />

England, United Artists is just starting to<br />

play off its backlog of seven American-made<br />

pictures sent over before the 75 per cent ad<br />

valorem tax went into effect. In addition,<br />

UA has the Howard Hughes production of<br />

"Mad Wednesday," which mav be held up<br />

for retakes or added scenes. These pictures<br />

take care of United Artists British releases<br />

for the balance of 1948. Coplan .said.<br />

The shortage of new American product in<br />

England is already being felt by several of the<br />

first-run theatres in London's West End,<br />

according to Coplan. Several of the smaUer<br />

houses have closed or will close shortly and<br />

company staffs in England will be reduced,<br />

Coplan stated.<br />

Coplan, who plans to stay in North America<br />

for eight weeks, left during the week for<br />

Ottawa for a health checkup.<br />

Grainger, Titus on Tour<br />

NEW YORK—James R. Grainger. Republic<br />

executive vice-president, and Walter L. Titus<br />

southern division manager, are on a sales<br />

tour of the Atlanta, New Orleans and Dallas<br />

branches. Following his visit in Dallas,<br />

"^•vaineer will leave for the coa.st, with stopovers<br />

at Los Angeles and San Francisco. He<br />

will visit Denver and St. Louis before returning<br />

to the home office about March 1. Titus<br />

will make stopovers in Oklahoma City and<br />

Memphis en route back to New York.<br />

Plot MPEA '48 Operations<br />

During Special Session<br />

NEW YORK—Plans for MPEA operations<br />

during the current year and ways to combat<br />

problems confronting the association overseas<br />

were discussed at a special meetmg of m-<br />

ternational heads of member companies at<br />

association headquarters.<br />

Irving Maas, vice-president and general<br />

manager, presided at the three-hour session.<br />

He reviewed the association accomplishments<br />

during its first full year of operation and<br />

gave the foreign heads a further review of<br />

his recent trip abroad.<br />

Those present at the meeting included<br />

Norton V. Ritchey, vice-president of Allied<br />

Artists; Jack Segal and Arnold Picker, vicepresidents<br />

of Columbia International; Arthur<br />

M. Loew, president of Loew's International;<br />

George Weltner. president, and J. William<br />

Piper, assistant secretary. Paramount Inter-<br />

Reisman, vice-president in<br />

national:<br />

charge of<br />

Phil<br />

foreign distribution for RKO;<br />

Emanuel Silverstone. vice-president of 20th-<br />

Fox International; Walter Gould, manager<br />

of foreign distribution for UA; Joseph H.<br />

Seidelman, president of Universal International<br />

Films; Wolfe Cohen, vice-president,<br />

and John J, Glynn, vice-president and treasurer<br />

of Warners International.<br />

Arnold C. Childhouse, Joseph C. Goltz and<br />

Herbert J. Erlanger represented the MPEA.<br />

Foundation Discusses<br />

Its Plan of Operation<br />

NEW YORK—The program and scope committee<br />

of the Motion Picture Foundation discussed<br />

plans for a comprehensive survey of<br />

the industry welfare needs at a meeting February<br />

7. The survey will form the basis<br />

upon which policy will be determined in<br />

regard to the foundation's program and<br />

areas of activity, according to Ned Depinet,<br />

chairman of the committee, and Ted Gamble,<br />

vice-chairman.<br />

Subcommittees were appointed to explore<br />

and determine the best means of conducting<br />

such a survey, the committee executives said.<br />

Those who attended the weekend meeting,<br />

in addition to Depinet and Gamble, were:<br />

Max Cohen, Leopold Friedman, Leon J. Bamberger,<br />

Charles Lewis, Louis A. Novins, Robert<br />

W. Chambers and William Jenkins.<br />

'Casanova' After 'Body'<br />

NEW YORK — "Adventuies of Casanova"<br />

I<br />

will open at the Globe Theatre following<br />

the run of "Body and Soul" (UAK "Out<br />

of the Blue" previously was set to follow<br />

"Body." "Adventures of Casanova" features<br />

Arturo de Cordova, Lucille Bremer and Turhan<br />

Bey.<br />

Greenthal's Mother Dies,-<br />

NEW YORK—Funeral services for Mrs.<br />

Pauline Greenthal, who died February 8,<br />

were held at the West End February 10.<br />

Burial was in the Temple Israel section of Mt.<br />

Hope cemetery. Mrs. Greenthal is survived<br />

by her son, Monroe W., head of Monroe W.<br />

Greenthal Co., a sister and a brother.<br />

Gentel Heads French Ass'n<br />

PARIS—Marcel Gentel, RKO general manager<br />

in France, has been unanimously elected<br />

president of the Franco-American Distributors<br />

Ass'n. It is the largest distributor organization<br />

in France.<br />

Dubbed French Films<br />

For Video: linger<br />

NEW YORK—French pictures which have<br />

been dubbed in English may be ideal for television<br />

showings following their general theatre<br />

release, according to Oliver A. Unger, Tola<br />

Productions executive, who co-produced "The<br />

Roosevelt Story" with Martin Levine. Unger,<br />

who recently returned from a three-week trip<br />

to England, France and Holland, bought the<br />

American rights to "Torrent," a French film<br />

produced by Consertium du Films, and had<br />

it dubbed at the St. Meurice Studio in Paris<br />

using a cast composed of American ex-GIs<br />

and Jane Morgan, a nightclub singer appearing<br />

in Paris.<br />

Foreign featui-es, which require a comparatively<br />

small investment for dubbing, may<br />

open up a new field for films on television.<br />

Unger said. Television advertisers, who pay<br />

S500 to $1,000 for any old American film,<br />

.should be willing to pay more for recent English-dubbed<br />

films, he believes. Unger, who is<br />

also vice-president of Distinguished Films, is<br />

now discussing a deal with NBC and may<br />

buy other foreign films which can be dubbed<br />

in English at<br />

foreign studios.<br />

In England. Unger closed a deal for "The<br />

Roosevelt Story" to open at Loew's Empire<br />

Theatre April 12, the same day as a statue to<br />

Franklin D. Roosevelt is unveiled in Grosvenor<br />

Square. The receipts from the opening<br />

oerformance will go to the British Infantile<br />

Paralysis Fund and Mrs. Eleanor Roosevelt<br />

will leave the U.S. March 27 to attend the<br />

showing. The picture will also open in 120<br />

theatres of the ABC Circuit in England May<br />

17 and will play the chain's other 280 theatres<br />

shortly after, Unger said.<br />

In France, "The Roosevelt Story" is being<br />

dubbed with a slant toward the French market<br />

and should be completed for a June showing<br />

there. Unger has also set the first showing<br />

in Washington, D, C. at the Dupont<br />

Theatre March 4, the 15th anniversary of<br />

Roosevelt's inauguration, Unger said.<br />

"Torrent," which may be distributed by<br />

United Artists, is tentatively set to open at<br />

the Globe Theatre on Broadway this summer,<br />

according to Unger.<br />

Goldwyn Asks Executives<br />

To Take 50% Salary Cut<br />

HOLLYWOOD— Samuel Goldwyn. who seldom<br />

does things by halves, did exactly that<br />

when, to implement a program of drastic<br />

slashing of production costs, it was disclosed<br />

he has requested executives of his company<br />

to accept a 50 per cent cut in salary. Just<br />

returned from a three-week vacation in<br />

Hawaii, Goldwyn explained his action in<br />

a lengthy statement keynoted by the declaration:<br />

"I believe in practicing what I preach."<br />

The producer said his employes "realize,<br />

with me, that it is necessaa-y to put our<br />

house in order . . . these men. all with longterm<br />

contracts, have put the interest of our<br />

company and om- industry ahead of personal<br />

considerations."<br />

He emphasized, however, that he does not<br />

intend to cut wages of those in the "lower<br />

brackets stars and creators who<br />

.<br />

have the foresight to cooperate in making<br />

fine pictures on a sound economic basis will<br />

find their future in this industry most secure."<br />

he predicted.<br />

i<br />

50-D<br />

BOXOFFICE :: February 14, 1948


UOMYWODP<br />

NEWS AND VIEWS OF THE PRODUCTION CENTER<br />

(.Hollywood Office—Suite 219 at 6404 Hollywood Blvd.; Ivan Spear. Western Manager)<br />

Studio, Union Leaders<br />

Called for Hearing<br />

HOLLYWOOD—Moves on two fronts<br />

gave<br />

optimistic observers of the film colony's labor<br />

strife new hopes that some satisfactory solution<br />

ultimately may be reached whereby<br />

the studio jurisdictional strike, now in its<br />

16th month, will come to an end.<br />

From Washington it was disclosed AFL<br />

leaders and top film executives have been<br />

summoned to attend a three-day hearing of<br />

a house labor subcommittee, under the chairmanship<br />

of Rep. Carroll D. Kearns, opening<br />

February 17. Scheduled to appear are<br />

Eric Johnston, William Hutcheson of the<br />

carpenters brotherhood, Herbert K. Sorrell<br />

of the striking Conference of Studio Unions,<br />

D. T. Wayne of the machinists, and studio<br />

toppers including Samuel Goldwyn, Barney<br />

Balaban, Harry Warner, Spyros Skouras.<br />

Nicholas Schenck, Jack Cohn, Nate Blumberg,<br />

Herbert J. Yates and N. Peter Rathvon.<br />

INITIATED SEVERAL OTHERS<br />

Kearns initiated several earlier attempts<br />

to bring peace to the industry, each of which<br />

resulted in failiu-e.<br />

Locally, two warring unions buried the<br />

hatchet when the lATSE and the brotherhood<br />

of electrical workers signed peace terms<br />

hailed by the lA's Roy Brewer and the<br />

electricians' George Mulkey as "one of the<br />

most important jurisdictional agreements in<br />

the history of the motion picture industry."<br />

Under the pact the lA will have control of<br />

handling and maintenance of sound recording<br />

equipment, while the installation, manufacturing<br />

and power supply units will be<br />

handled by the electricians group.<br />

The problem of jurisdiction had been one<br />

of the causes of the 1933 studio strike and<br />

had been the soiu-ce of continuous disagreement<br />

ever since. Pi-oducers also indicated<br />

their gratification at the solution to the<br />

dispute, With Charles Boren, MPAA vicepresident<br />

in charge of industrial relations,<br />

hailing the action as "important because if<br />

industrial peace is to be obtained between<br />

unions quarreling over jurisdiction, the better<br />

way for this to be accomplished is within<br />

the house of labor itself."<br />

SAG BLASTS TAFT LAW<br />

The Screen Actors Guild made its<br />

position<br />

regarding the Taft-Hartley law completely<br />

clear when the guild's executive committee<br />

made public a lengthy memorandum to its<br />

members, branding the legislation as an effort<br />

to "weaken the American free trade<br />

union movement." It could, the committee<br />

added, "result in making a mockery of guild<br />

shop and doing away with all the benefits<br />

actors have won through guild shop." It<br />

TOM AND JERRY HONORED—Fred<br />

C. Quimby (left), producer of MGM's<br />

Tom and Jerry cartoons, presents the<br />

grand prize award, won at the Brussels<br />

Film Festival, to his pen and ink stars as<br />

co-directoi-s, William Hanna and Joseph<br />

Barbera, look on. Award for the best cartoon<br />

of the year went to Tom and Jerry<br />

in "The Cat Concerto."<br />

charges the act is intended to favor the emnloyer<br />

against the union and attacks as<br />

"cumbersome" many other provisions.<br />

Approval of its constitution and bylaws<br />

highlighted the weekly meeting of the Hollywood<br />

AFL Film council, which is composed<br />

of 23 AFL unions and guilds with studio<br />

locals.<br />

Hugh Beaumont Will Tour<br />

With 'Money Madness'<br />

HOLLYWOOD~For the assistance of<br />

civic<br />

groups fighting juvenile delinquency in 22<br />

U.S. cities. Film Classics is arranging special<br />

showings of the Sig Neufeld production,<br />

"Money Madness," starting March 12. Hugh<br />

Beaumont, who stars, will make personal appearances<br />

with the screenings in such cities<br />

as San Francisco, Los Angeles, Portland.<br />

Seattle, Chicago, Salt Lake City, Kansas City,<br />

Philadelphia, Cleveland and Boston.<br />

Engineers Study Trucolor<br />

HOLLYWOOD—An exhaustive study ot<br />

Republic's Trucolor process highlighted a<br />

meeting of the Society of Motion Picture Engineers'<br />

Pacific Coast section, held at Republic<br />

studio. S. P. Solow presided. A Trucolor<br />

feature. "Along the Old Spanish Trail,"<br />

was projected, and various phases of the<br />

process were described by Sam Cohen, color<br />

cordinator for Consolidated Film Industries;<br />

Jack Marta, Republic cinematographer; Dan<br />

Bloomberg, Republic sound director, and<br />

other technicians.<br />

Verdict for Teleiilm<br />

Set Aside by Court<br />

HOLLYWOOD—A $300,000 judgment rendered<br />

Telefilm, Inc., last December against<br />

Han-y M. Warner, president of Warner Bros.,<br />

and 15 others as the result of a "business<br />

theft" suit filed in superior court was set<br />

aside when Superior Judge Charles S. Burnell<br />

ordered a rehearing on the grounds there<br />

were errors in the trial and an insufficiency<br />

of evidence.<br />

Telefilm charged Warner, John F. MacKenzie,<br />

general manager of the Hollywood Tm-f<br />

club, and other defendants with conspiring<br />

to steal its system of phot(^raphing horse<br />

races on 16nmi film to preclude disputes over<br />

winners. The defense contended Telefilm<br />

held no secret formula or process.<br />

Actress Maria Montez, who recently arrived<br />

at an out-of-court settlement in a suit against<br />

Universal-International and the Fairbanks<br />

Co. concerning her billing in "The Exile,"<br />

took another legal whirl by filing a $400,000<br />

action against Producer Charles R. Rogers,<br />

charging breach of contract. She maintains<br />

Rogers hired her to star in "Queen of Hearts"<br />

in July 1946, but that the role never materialized.<br />

Miss Montez seeks $100,000 in salary,<br />

$100,000 for publicity she never received,<br />

$100,000 for an "interruption to her career,"<br />

and $100,000 for 10 per cent of the proposed<br />

film gross, which she claims was promised<br />

her.<br />

James S. Burkett Augments<br />

Setup by Adding 12 Films<br />

HOLLYWOOD—James S. Burkett. Monogram<br />

and Allied Artists producer, has augmented<br />

his independent setup through the<br />

organization of James S. Burkett Corp., with<br />

a program of 12 pictures for 1948. Two<br />

will be for AA release, four for Monogram<br />

and the remainder to be distributed through<br />

other channels.<br />

Burkett has lined up six properties by<br />

Alfred Noyes as the nucleus of his program,<br />

including "The Highwayman," "Midnight<br />

Express." "The Walking SSiadows,"<br />

"Beyond the Desert," "River of Stars" and<br />

"The Last 'Voyage."<br />

More Harry Popkin Product<br />

HOLLYWOOD — Harry Popkin. exhibitor<br />

and independent producer has reactivated<br />

Cardinal Pictures, his film-making unit, with<br />

the establishment of headquarters at Motion<br />

Picture Center. Associated with him are<br />

Leo C. Popkin. Joe Nadel and Maury Suess,<br />

with Irving Rubine in charge of publicity.<br />

A four-picture schedule, for an unselected release,<br />

is in preparation.<br />

BOXOFFICE :: February 14, 1948<br />

51


ITH a gesture unavoidably reminiscent<br />

of Don Quixote, Eric Johnston,<br />

president of the Motion Picture<br />

Ass'n of America, leveled a militant<br />

lance at Rev. William Howard Melish, chairman,<br />

International Council of American-<br />

Soviet Friendship, Inc. In a letter addressed<br />

to the Reverend Mr. Melish, and widely<br />

broadcast by Arch Reeve of the studio publicity<br />

directors' committee—perfectly cast to<br />

play Sancho Panza to Johnston's Quixote—<br />

the MPAA chieftain unrelentingly jousted<br />

over an issue of would-be censorship.<br />

It seems that Melish had made public a<br />

letter protesting the release of the upcoming<br />

20th Century-Fox feature, "The Iron Curtain,"<br />

basing his beef on the claim that the<br />

picture would impair relationships between<br />

the U.S. and Russia.<br />

His lance honed to razor-shai-pness. Johnston<br />

informed the advocate of American<br />

Soviet friendship:<br />

"The screen is free in America. I intend<br />

to do everything within my power to keep it<br />

free. I am resisting and will continue to<br />

resist to any attempts dictate what appears<br />

or does not appear on the screen."<br />

The MPAA executive went on to recapitulate<br />

that seven years ago producers had been<br />

accused of war-mongering because they made<br />

some anti-Nazi subjects, and i-ecalled that<br />

in open hearings before a senate committee<br />

they were upheld in their insistence that<br />

they had the right to turn out celluloid on<br />

any subject, "free from dictation." Emphasizing<br />

that peace and friendship between<br />

Russia and the U.S. are greatly to be desired,<br />

Johnston nevertheless raised the question<br />

as to what, if anything, the organization<br />

of which Melish is chairman may be<br />

doing in the Soviet to promote such amicable<br />

relationships, and expressed doubt that any<br />

such action had been taken.<br />

After considerable more discussion along<br />

these lines, Johnston's missive to Melish concluded:<br />

"Just as I reject yoiu- protest, I must question<br />

the motives of the International Council<br />

of American-Soviet Friendship."<br />

One and all will heartily subscribe to and<br />

enthusiastically praise Johnston's declared<br />

determination continuously to resist "any attempt<br />

to dictate what appears or does not<br />

appear on the screen."<br />

But some may wonder why his "doing<br />

everything in his power" to keep the screen<br />

free is unfurled like a brave battle banner<br />

against so insignificant and so thoroughly<br />

discredited an adversary. It's open season on<br />

the Soviets, Communists and all of their<br />

fellow-traveler organizations in this country.<br />

To so vehemently reject an attempted<br />

from Melish seems rather<br />

censorship protest<br />

an obvious thing to do—and certainly one<br />

that will step on no influential toes. It might<br />

be considered more safe than courageous.<br />

Some may find it in their hearts to wish<br />

that Johnston, rather than leveling his<br />

Quixote-ish lance at Melish's minor windmills,<br />

could be comparably militant and outspoken<br />

when censorship comes from quarters<br />

infinitely more formidable and, perhaps, hazardous.<br />

And they are plentiful.<br />

For example, there's the recent case of the<br />

Catholic Legion of Decency and another 20th<br />

Century-Fox picture, "Forever Amber." Not<br />

only that picture was condemned by the<br />

CLOD, but certain eastern churchmen thi-eatened<br />

a long-term boycott against any theatre<br />

which played the film. And such action<br />

went virtually unchallenged, respite the fact<br />

that "Amber" bore the seal of approval oi<br />

the production code authority, an adjunct nf<br />

the MPAA. It was only after 20th Century-<br />

Fox had made changes in the film that it<br />

was elevated one notch, to "objectionable in<br />

part" in CLOD ratings.<br />

And comparable censorship situations<br />

could be listed ad infinitum and ad nauseum.<br />

If and when Johnston dons his shining<br />

armor and charges into the fray against<br />

that type of foe of freedom of the screenfoes<br />

with tender toes and no small amount of<br />

influence—then Sancho Reeve will have<br />

something of newsworthy importance with<br />

which to pelt the press.<br />

While on the subject of "objectionable in<br />

part" ratings by the aforementioned Catholic<br />

Legion of Decency, one cannot help but<br />

conjecture what the hatchetmen of that organization<br />

wlU do about MGM's Three<br />

Daring Daughters." That masterful Joe Pasternak<br />

production not only rates paeans of<br />

praise for its over-all productional and, entertainment<br />

values, but it is outstandingly<br />

wholesome. Its story in many facets is typical<br />

of countless delightfully salubrious American<br />

homes.<br />

It does, however, "accept divorce," and<br />

that's the heinous crime for which 20th Century-Fox's<br />

"Gentleman's Agreement" was<br />

relegated to CLOD's "Objectionable in Part<br />

limbo. "Agreement" so far has scored a tenstrike<br />

as concerns the year's best-picture<br />

kudos (the New York Critics' Award, Look<br />

Magazine's annual Achievement Award, etc.)<br />

and is an odds-on favorite to be comparably<br />

honored by the Academy of Motion Picture<br />

Arts and Sciences.<br />

Considering CLOD's dogmatic past performances,<br />

"Daughters" undoubtedly will be<br />

similarly censored.<br />

But that too-long-lived mentoring of some<br />

of Hollywood's best efforts are permitted to<br />

go unchallenged while the lances of the<br />

Quixotes gather rust in a safe, plush-lined<br />

industry armory.<br />

With "Blood on the Moon" (RKOi, "Blood<br />

on the Snow" (Eagle Lioni and "Kiss the<br />

Blood Off My Hands" lU-Ii listed an;^ig<br />

upcoming features, Hollywood seems to have<br />

gone plasma-happy. At least it should still<br />

the voices of industry critics who constantly<br />

preach the need for new blood in production<br />

circles.<br />

Praise Pundit Perry Lieber informs that<br />

"RKO Radio is unlimbering some big guns<br />

in an extensive ad campaign for 'The Miracle<br />

of the Bells,' Jesse Lasky-Walter Mac-<br />

Ewen production."<br />

Bernic Kamins, the bashful boy blurber, is<br />

bringing up the rear with his air rifle.<br />

Order of Purple Heart<br />

To Celebrate Feb. 22<br />

HOLLYWOOD—Elaborate ceremonies in<br />

air command, as guest of honor and principal<br />

speaker. Vice-Admlral Calvin Duxgin will<br />

observance of the natal day of George Washington,<br />

founder of the Military Order of the<br />

Purple Heart, are being worked out by that<br />

order's motion picture chapter, under the<br />

supervision of John Ford, commander of the<br />

unit. Scores of film colony holders of the<br />

Purple Heart will attend a dinner meeting<br />

February 22 at the Masquers club, with Gen.<br />

George C. Kenny, chief of the U.S. strategic<br />

also be on hand, as will some 30 paraplegics,<br />

including chapter members who are still undergoing<br />

treatment at Birmingham veterans'<br />

hospital.<br />

Ford will be master of ceremonies and<br />

Pat O'Brien will serve as toastmaster. Other<br />

invited guests include Audie Murphy. Clark<br />

Gable, Tyrone Power, James Stewart, George<br />

Stevens, Cesar Romero, William Wyler and<br />

Brig. Gen. David L. Hill, of China's Plying<br />

Tigers.<br />

Frank Capra will be awarded the Order of<br />

the British Empire, highest honor given by<br />

England to a non-British subject, at ceremonies<br />

to be staged February 20 by the British<br />

United Services club. The award is in<br />

recognition of Capra's "conspicuous services<br />

during the war for the British government,"<br />

when the producer-dii-ector served as assistant<br />

chief of the army pictorial service, the<br />

military unit in charge of all army photography<br />

and films.<br />

With high-ranking military figures on<br />

hand. Victory and American Defense medals<br />

were presented to 110 Paramount players and<br />

employes who served in World War II. Conducting<br />

the event was Maj. Gen. W. Melville<br />

Robertson, deputy commander of the Sixth<br />

Army, who presented a special citation to<br />

Marlene Dietrich "in grateful recognition<br />

for distinguished service in entertaining<br />

members of the armed forces overseas."<br />

Among award recipients were Frank Capra,<br />

Sam Briskin, George Stevens. Anatole Litvak,<br />

Eugene Zukor. Audie Muii>hy, Paul Lees,<br />

William Holden, Richard Webb, Mel Epstem<br />

and Jesse Lasky jr.<br />

Michael Curtiz to Hire<br />

'Dr. Christian' Scripter<br />

HOLLYWOOD — Winning contestant in<br />

this year's "Dr. Chi-istian" radio script contest<br />

will be given a three-month tryout as a<br />

screen writer by Michael Curtiz Pi-oductions<br />

in addition to a grand prize of $2,000 cash,<br />

the latter offered by the Chesebrough Co.,<br />

sponsor of the airshow starring Jean Hersholt.<br />

Curtiz will also take an option on the<br />

prize-winning script for possible film production.<br />

The contest closes February 29.<br />

Hoot Gibson to Ride Again<br />

HOLLYWOOD — Hoot Gibson, veteran<br />

screen cowboy, will emerge from retirement to<br />

portray "The Deacon" in a new series of<br />

sagebrushers planned for production by Betty<br />

Sinclair, who for the last eight years has<br />

been an executive assistant to Sam Katzman,<br />

independent film maker releasing through<br />

Columbia. Shooting on the first of six subjects<br />

is slated to get under way next month<br />

for an as-yet unannounced release.<br />

52<br />

BOXOFFICE :: February 14, 1948


she keeps the romance running smoothly<br />

THE spell of this picture's song and<br />

story might suddenly be broken . . . but<br />

the show. By this painstaking care of<br />

film and unceasing effort to keep each<br />

for film row's "first lady," the exchange reel running smoothly, the inspectress<br />

inspectress.<br />

has earned a place of importance<br />

With unrelenting vigilance, she has behind the scenes of motion picture<br />

inspected every inch of film before each distribution.<br />

booking . . . checked it for worn perforations,<br />

And her work is all the more easily<br />

torn splices, and other signs of done for the quality and reliability she<br />

wear and tear that might hinder smooth finds in the release prints made on<br />

projection and mar the enchantment of Eastman film.<br />

EASTMAN KODAK COMPANY<br />

ROCHESTER 4, N. Y.<br />

J. E. BRULATOUR, INC., DISTRIBUTORS<br />

FORT LEE • CHICAGO • HOLLYWOOD<br />

BOXOFFICE : : February 14, 1948


"<br />

from<br />

STUDIO PERSONNEUTIES<br />

Barnstormers<br />

Columbia<br />

CHARLES STARRETT, GEORGE LLOYD and RUS-<br />

SELL MEEKER airlined to LouisviUe to start a personal<br />

appearance tour through the south, playing<br />

:h the showing<br />

Briefies<br />

Universal-International<br />

ducmg.<br />

The supporTing cast includes 'Florence Lake, Dot<br />

Farley and Jack Rice<br />

Cleffers<br />

Republic<br />

AARON COPLAND was commissioned by<br />

Charles K. Feldman group write the score for<br />

to<br />

filmizalion of John Steinbeck's novel, "The F<br />

Pony<br />

Loanouts<br />

Universal-International<br />

ved from Metro by<br />

featured role in<br />

Peabody and the Mermaid," which stars<br />

William Powell and Ann Blyth.<br />

Harold Hecht and Burt Lancaster's Norma Productions<br />

set a deal with Rccmpart Productions to<br />

borrow JOAN FONTAINE to star with Lancaster in<br />

the film version of the Gerald Butler novel, "Kiss<br />

thn Blood Off My Hands "<br />

Meggers<br />

Columbia<br />

WILL lASON was signed for the directorial stint<br />

on 'Rusty Take a Walk," next in the series of stories<br />

about a boy and his dog, featuring Ted Donaldson.<br />

Robert Cohn is the producer.<br />

Film Classics<br />

An adventure story tentalively titled "Jungle Fury"<br />

will be SIG NEUFELD's next production. To be<br />

filmed in Cineoolor, the picture will be directed by<br />

PETER STEWART.<br />

Metro<br />

deals with the life of the famed jockey. To<br />

Monogram<br />

WILLIAM BEAUDINE w<br />

bet." upcoming Charlie Chan film to s<br />

Winters,<br />

Universal-International<br />

MICHEL KRAIKE<br />

"The Invisib'<br />

'<br />

Options<br />

Columbia<br />

Murder by Alpha<br />

The comedy lead in "I Surrender, Dear," which<br />

toplines David Street and Gloria lean, was assigned<br />

to DON MoGUlRE. Arthur Dreifuss will direct Sam<br />

Katzman's production.<br />

Replacing Maury Dexter in the serialization of<br />

"Superman" is TOMMY BOND. He joins a cast<br />

headed by Kirk Alyn, Noel Neil cmd Carol Forman.<br />

Sam Katzman is the producer.<br />

Eagle Lion<br />

Producer Walter Wanger signed RICHARD BASE-<br />

HART for one of the storting roles in "The Bastile,<br />

story of intrigue during the French Revolution,<br />

initial which will be Wanger's production at the<br />

studio. Anthony Mann will direct from a screenplay<br />

by Robert Kent.<br />

Film Classics<br />

will be made at the Churubusco studios in Mexico<br />

City.<br />

Metro<br />

Greer Garson and Walter Pidgeon, with Jack Conway<br />

directing and Everett Riskin proaucing.<br />

Monogram<br />

DEANIE BEST gets the feminine lead in the upcoming<br />

Charlie Chan mystery, "Murder by Alphabet."<br />

lOHN ALVIN is slated for the romantic lead<br />

m this newest in the Charlie Chan series which<br />

stars Roland Winters. William Beaudine will direct<br />

ior Producer James S. Burkelt. VICTOR SEN YOUNG<br />

and MANTAN MORELAND step into their customary<br />

featured roles.<br />

ROD CAMERON was pacted to a new long-term<br />

contract by Allied Artists and is slated to star in<br />

"<br />

"Stampede, a novel by E. B. Mann.<br />

KANE RICHMOND was signed for the male lead<br />

in "Stage Struck," which Jeffrey Bernerd will produce.<br />

Additional castings for 'I Wouldn't Be in Your<br />

Shoes" include DONALD KERR, JOHN SHAY, STAN-<br />

LEY BLYSTONE, LAURA TREADWELL, PAUL BRYAR,<br />

WALLY WALKER, EDWIN PARKER, JOHN SHEEHAN<br />

and JOE BERNARD.<br />

CLAIRE TREVOR was signed by Producer-Director<br />

Roy Del Ruth to co-star with William Bendix in<br />

"The Babe Ruth Story," which will be released by<br />

Allied Artists. Miss Trevor will portrcfy Mrs. Ruth<br />

in the picture.<br />

Paramount<br />

RICHARD WEBB will play a featured role in "Isn't<br />

It Romantic," Daniel Dare's production which Norman<br />

Z. McLeod will direct, Veronica Lake, Mono<br />

Freeman and Billy De Wolfe are starred.<br />

Into the "Sorry, Wrong Numbei<br />

PEREZ, The Hal Wallis suspe:<br />

goes PEPITO<br />

Barbara Stanwyck, Burt Lancaster and Ann Richards.<br />

GEORGE STERN WENDELL COREY, KRISTINE<br />

MILLER and WILLIAM CONRAD joined the cast.<br />

A featured role in ""A Foreign Affair," starring<br />

Jean Arthur, Marlene Dietrich and John Lund, went<br />

to BERT MOREHOUSE. Billy Wilder is directing<br />

and Charles Brackett is the producer.<br />

RKO<br />

Joining Robert Mitchum and Barbara Bel Geddes<br />

in "Blood on the Moon" is GEORGE COOPER,<br />

Robert Wise is directing for Producer Theron Worth,<br />

Newest addition to the cast is RICHARD POWERS<br />

who will play the second roma"ntic lead. He was<br />

formerly known as Tom Keene. WALTER BRENNAN<br />

joined the cast m a supporting role<br />

GLORIA GRAHAME drew a top role with Maureen<br />

O'Hara and Melvyn Douglas in the romantic drama.<br />

FILM DIRECTOR HONORED—George<br />

Stevens (left), a lieutenant-colonel during<br />

World War 11, was among 110 members<br />

of the Paramount payroll to be<br />

awarded Victory and American defense<br />

medals in recognition of their services.<br />

Stevens is being presented the Victory<br />

medal by Major General W. Melville Robertson,<br />

deputy commander of the Si.\th<br />

army, as Marlene Dietrich looks on. She<br />

was given a special citation for her work<br />

in entertainment of troops overseas durthe<br />

war.<br />

Republic<br />

EDDY WALLER was handed the top comic spot in<br />

"Carson City Raiders," vnth Allan ""Rocky" Lone<br />

in the starring role, Yakima Canutt will direct for<br />

Producer Gordon Kay. The lemme lead was awarded<br />

to BEVERLY JONS.<br />

20th-Fox<br />

JUNE HAVOC wins a top spot in ""Burlesque,"<br />

which will co-stoi Betty Grable and Dan Dailey,<br />

with Walter Lang directing for Producer George<br />

Russian character actor KONSTANTIN SHAYNE<br />

joins the cast of ""The Chair for Marin Rome." Robert<br />

Siodmak directs for Producer Sol Siegel, with<br />

Victor Mature co-starring with Conte. HOWARD<br />

FREEMAN was also added to the cast in a supporting<br />

part.<br />

Universal-International<br />

DAN DURYEA was set for the heavy role in the<br />

film version of Henry Edward Helseths novel, ""The<br />

first Last Count." Picture will be the for Producer<br />

Jules Schermer under his recently signed contract.<br />

Into the "One Touch of Venus" cast went TOM<br />

CONWAY.<br />

for Castings "The Judge's Wife" included ROY<br />

TEAL, DAVID LEONARD, EDWARD EARLE and<br />

BEATRICE ROBERTS, Fredric March and Florence<br />

Eldridge have the starring roles.<br />

Comedian JOE BESSER was signed for "The Wonderful<br />

Race at Rimrock," which stars Donald<br />

O'Connor and Marjone Main, Leonard Goldstein<br />

IS the producer and George Sherman directs.<br />

SAM LEVENE checks in for a toplme role in<br />

is "The Saxon Charm." Claude Binyon directing<br />

the iilmizotion of Frederick Wakeman's novel for<br />

Producer Joseph Sistrom.<br />

Warners<br />

and JOAN WINFIELD joined the cast.<br />

Scrlpters<br />

ALEXIS SMITH,<br />

Columbia<br />

EDWARD HUEBACH will develop his own original,<br />

"Black Eagle, the Story of a Horse," as a forthcoming<br />

production on Robert Cohn's slate.<br />

The screenplay on the upcoming Rusty series film,<br />

"Rusty Takes a Walk, " will be written by ARTHUR<br />

ROSS. Robert Cohn is the producer.<br />

EARL SNELL checked in to develop his own original,<br />

"Crossroads of the West," as a forthcoming<br />

Durongo Kid western to be produced by Colbert<br />

Clark,<br />

EDWARD DEIN was signed to develop his own<br />

original, "The Lone Walt and His Lady," as the<br />

next in the Lone Wolf adventure series. Robert<br />

Cohn will produce.<br />

Republic<br />

The screenplay assignment on '"Federal Agents<br />

vs. Underworld, Inc.," one of four serial productions<br />

on the 1947-48 calendar, was handed to ROYLE<br />

COLE, BASIL DICKEY and SOL SHOR. Franklin<br />

Adreon is the associate producer,<br />

Universal-Intemaional<br />

BERNARD SCHOENFELD was signed to do a<br />

Polish and dialog job on the Henry Edward Helseth<br />

novel, "The Last Count," which Jules Schermer will<br />

Warners<br />

I. A. L. DIAMOND is developing an original screenplay<br />

to co-star Dennis Morgan and Jack Carson.<br />

Slated for Technicolor filming, the untitled yarn<br />

will be on Alex Gottlieb's production agenda.<br />

Story Buys<br />

Eagle Lion<br />

Hope of the Earth," the Margaret Lee Runbeck<br />

novel, was acquired for production by Lester<br />

Cutler.<br />

Film Classics<br />

Independent<br />

Marshall Grant secured the screen rights to "The<br />

Trimming of Goosie," an original by James Edward<br />

Signet Productions, headed by Irving Cummings,<br />

has purchased "The Pasadena Story" from Michael<br />

Curtiz Productions, Curtiz decided to relinquish the<br />

Leo Rosten original because he still has five properties<br />

to go before the cameras.<br />

Metro<br />

BOXOFFICE :: February 14, 1948


1...<br />

William Wright's produ slate. The story deals<br />

Paramount<br />

One of this season's top Broadway hits, "The<br />

Heiress," was purchased as a starring vehicle for<br />

Olivia de Havilland and the first directing-producing<br />

assignment for William Wyler. Written by Ruth<br />

Goodman and Augustus Goetz, the play's central<br />

character is a shy young heiress who is the object<br />

of contempt and pity by her cultured and intelliger.t<br />

father.<br />

Republic<br />

Sonya Morton's original, "Red Menace," which<br />

deals with factual material based on the operation<br />

of Communist-iront organizations, has been purchased.<br />

Universal-International<br />

"Illegal Entry," a semidocumentary story which<br />

deals with the exploits of the Bureau of Immigration<br />

and its fight agomst illegal entry into the<br />

United States, was handed to Jules Schermer to<br />

develop and produce, with Art Cohn drawing the<br />

screenplay assignment. Howard Duff is slated to<br />

star in the yarn, which was written by Ben Bengal,<br />

Don Moore and Herbert Kline.<br />

Technically<br />

Columbia<br />

Technical crew assignments for "I Surrender,<br />

Dear" went to VINCENT FARRAR. cameraman; SAM<br />

NELSON, assistant director, and PAUL PALMENTOLA,<br />

art director.<br />

Jerome Thorns was named film editor on "Wild<br />

Fury."<br />

Monogram<br />

The production crew assembled for "Murder by<br />

Alphabet" includes WESLEY BARRY, assistatit; WIL-<br />

LIAM SICKNER, camera, and ACE HERMAN, cutter.<br />

Paramount<br />

RKO<br />

RUBY ROSENBERG was set as unit manager for<br />

"The Boy With Green Hair," with JIMMY LANE as<br />

first assistant director. Dialogue director will be<br />

DAN ULLMAN. The technical staff includes RUBY<br />

ROSENBERG, unit manager; JAMES LANE, first assistant,<br />

RALPH BERGER, art director; FRANK DOYLE,<br />

iilm editor; EARL WOLCOTT, sound engineer; and<br />

DAN ULLMAN, dialogue director.<br />

Republic<br />

WILLIAM BRADFORD draws the cameraman post<br />

-n "Carson City Raiders." JOHNNY GRUBBS was<br />

named assistant director and FRED RITTER art di-<br />

Universal-Intemational<br />

DR. GERALD BLANKFORT, brother of Michael<br />

Blankfort. who wrote the screenplay for "The Judge's<br />

.Vile," will serve as technical advisor on the pic-<br />

GILBERT KURLAND was handed a post as assistant<br />

to Production Manager James Pratt.<br />

First cameraman for Normct Productions' "Kiss<br />

the Blood Off Mv Hands" will be GREGG TOLAND.<br />

NATHAN JURAN has been engaged bv Producer<br />

to sets. set<br />

Richard Vernon desian the The key<br />

will be a portion of the London wharf area.<br />

Title Changes<br />

Republic<br />

United Artists<br />

Picture to Portray Career<br />

Of Founder of Red Cross<br />

HOLLYWOOD—"The Life of Henri Dunant,"<br />

film biography of the founder of the<br />

Red Cross, has been set for production on an<br />

independent basis, for an unannounced release,<br />

by Edward Finney, with Stephen Marcus<br />

as his associate, John F. Link will direct,<br />

with camera work scheduled for next summer.<br />

In 1946 there were 11 nationwide film distributing<br />

companies in the U.S.<br />

HEADED FOR CUBA—Benedict Bogeaus,<br />

producer for United Artists,<br />

accompanied by his wife Delores Moran,<br />

is shown as they departed from Miami<br />

by Pan American clipper for a vacation<br />

in Havana, Cuba.<br />

Nasser Will Expend<br />

$500,000 on Studio<br />

HOLLYWOOD—Improvements and new<br />

installations costing nearly $500,000 are in<br />

the planning stage for General Service studio,<br />

rental lot owned and operated by James<br />

Nasser. The expansion and modernization<br />

program is slated to get under way shortly.<br />

Blueprints call for addition of new sound<br />

stages which will incorporate innovations in<br />

soundproofing of an experimental unit which<br />

will be devoted exclusively to the development<br />

of new ideas in methods to save time<br />

and money in production.<br />

Stockholders to Get Report<br />

In Motion Picture Form<br />

HOLLYWOOD—IWotion pictures are being<br />

put to new use through the disclosure that<br />

Wilding Pictm-es. producers of industrial subjects<br />

have been ticketed by the Union Oil Co.<br />

to turn out a film story of the firm's annual<br />

report to stockholders, employes and dealers.<br />

The 15-minute subject, combining live action<br />

and animation, will have Reese Taylor,<br />

Union Oil president, and the executive board<br />

in tfhe cast.<br />

Lew Landers, veteran director, has been set<br />

by Jerry Fairbanks Productions to pilot a<br />

series of television films, his initial assignment<br />

being to guide new issues in Fairbanks'<br />

"Public Prosecutor" series. At the same time<br />

Fairbanks, recently returned from New York,<br />

signed D. H. Johnson as a staff scenarist.<br />

Fairbanks spent nearly three weeks in IVTanhattan<br />

conferring with NBC executives concerning<br />

details of the recently signed pact<br />

whereby Fairbanks will produce video films<br />

for the network for the next five years.<br />

Columbia Gets 'Pasadena'<br />

HOLLYWOOD—A Columbia release has<br />

been secured by Signet Productions, headed<br />

by Irving Ciunniings. for "The Pasadena<br />

Story," a comedy by Leo Rosten. It is being<br />

scripted by Mel Shavelson. The Cummings<br />

unit recently completed "The Sign of the<br />

Ram" for Columbia distribution.<br />

Protestants Lay Plans<br />

For Studio Liaison<br />

HOLLYWOOD— Plans for a branch Office<br />

here to a-ssist studios in the correct interpretation<br />

of Protestantism on the screen were<br />

discussed with studio executives and religious<br />

leaders by Dr. Rome Betts, president of the<br />

Protestant Film commission. He planed in<br />

from New York to arrange details.<br />

Y. Frank Freeman, chairman of the board<br />

of the Ass'n of Motion Picture Producers,<br />

and Cecil B. DeMille wei'e among industry<br />

figures to participate in the luncheon meeting,<br />

which was attended also by Dr. Kennetlh<br />

Mann, Episocal minister; Dr. Louis H. Evans,<br />

pastor of Hollywood's First Presbyterian<br />

Church Federation of Los Angeles.<br />

Organized nearly two years ago, the PPC<br />

has a three-point program designed to present<br />

united Protestantism on a solid front.<br />

With the establishment of an office here, it<br />

hopes to:<br />

1. Be of service in counseling and cooperating<br />

with film studios in connection with<br />

pictures in which Protestantism is a theme.<br />

2. Establish a "recommendation and information"<br />

committee to review films and<br />

inform Protestant periodicals throughout the<br />

world of the type of product suitable for consumption<br />

by audiences of "high moral standards."<br />

3. Participate in the production of films<br />

for use in churches, possibly utilizing major<br />

studio equipment and players.<br />

Sears Asks for Teamwork<br />

Among Independent Units<br />

HOLLYWOOD—An appeal for unity of<br />

action by independent filmmakers to combat<br />

serious losses in foreign revenue and to<br />

study distribution patterns in the domestic<br />

market was voiced by Gradwell Sears, United<br />

Artists president, at a meeting of the Society<br />

of Independent Motion Picture Producers.<br />

At the session an eastern distribution<br />

committee was appointed to work in<br />

coordination with the SIMPP's executive<br />

committee on distribution and tax problems.<br />

Named to this group were Sears, James<br />

Mulvey, William B. Levy, Budd Rogers and<br />

Milton Kramer.<br />

The foreign situation came up for exhaustive<br />

discussion, as did the position of<br />

the independents in relation to the Jackson<br />

Park case in Chicago.<br />

In addition to SIMPP members, the meeting<br />

was attended by a number of producers<br />

affiliated with UA, who held a separate<br />

session following adjournment of the SIMPP<br />

conclave. At the latter huddle Sears reiterated<br />

UA is in a better position as to<br />

product now than at any time in recent<br />

months and indicated he probably would sel<br />

two or three more distribution deals with<br />

independent units before his return to New<br />

York.<br />

Jean Negulesco to 20th-Fox<br />

HOLLYWOOD—Jean Negulesco has signed<br />

a one-picture commitment with 20th-Fox to<br />

)3ilot "Roadhouse," upcoming Edward Chodorov<br />

production which will star Ida Lupino.<br />

The picture is slated to roll next month.<br />

Negulesco thus becomes the second director to<br />

leave Warners in recent weeks. Frederick<br />

de Cordova secured his release from the Burbank<br />

film plant recently and moved over to<br />

Universal-International.<br />

BOXOFFICE : : February 14, 1948 W 55


although<br />

^


East: George L. Bagnall, vice-president of<br />

United Artists, to Ottawa for conferences<br />

with C. D. Howe, minister of reconstruction,<br />

and Canadian industrialists. Bagnall will<br />

huddle with them on that coimtry's desire<br />

to interest Hollywood producers in utilizing<br />

Canadian locales in filming feature subjects,<br />

and will also discuss the possibility of Canada<br />

being given more newsreel coverage on<br />

American screens. The UA executive left<br />

shortly after the arrival in Hollywood of<br />

Gradwell Sears, company president, and Arthur<br />

Kelly, executive vice-president, for huddles<br />

with member-owTiers Mary Pickford and<br />

Charles Chaplin and conferences with various<br />

UA producers. On the Sears-Kelly agenda<br />

was attendance at a midweek meeting of the<br />

Society of Independent Motion Picture Producers.<br />

West: Herbert J. Yates. Republic president,<br />

and WilUam Saal, his executive aide, from<br />

New York, where they spent three w-eeks attending<br />

home office conferences.<br />

East: Pihppo Del Guidice, head of England's<br />

Pilgrim Pictm-es, to Manhattan, en<br />

route back to London, after a short business<br />

trip here. He is expected to return in April<br />

to round up American acting and technical<br />

talent for film comimitments abroad.<br />

East: Robert Goldstein, of the Universal-<br />

International home office, back to New York<br />

after a visit to the studio.<br />

East: David O. Selznick, accompanied by<br />

Ernest L. Scanlon, vice-president and treasurer<br />

of Vanguard Films, to New York for a<br />

series of huddles with SRO executives concerning<br />

releasing arrangements on two new<br />

Selznick<br />

productions.<br />

East: Bryan Foy. production chief of Eagle<br />

Lion, to Gothem for distribution conferences<br />

with President Arthur Krim and William<br />

Heinemann, newly appointed vice-president<br />

in charge of sales.<br />

East: Earl R. Beaman, assistant treasurer<br />

of Vanguard, the David O. Selznick company,<br />

and Maurie Janov. special assistant to<br />

E. L. Scanlon. SRO treasurer, to Manhattan<br />

for eastern business huddles.<br />

West: Si Seadler. Metro advertising manager,<br />

and Ernest Emerling, publicity-advertising<br />

director for Loew's theatres, in from<br />

New York for a look at upcoming Metro releases.<br />

Dorothy Lamour Toplined<br />

In Helen Morgan Story<br />

HOLLYWOOD—Carthay Productions has<br />

been organized as a new independent suit by<br />

Gregson Bautzer, attorney, in partnership<br />

with agent Joe Rivkin and scenarist Leonard<br />

Hoffman. The company's initial film, for<br />

which a 20th Century-Fox release has been<br />

.secured, will be a musical biography of Helen<br />

Morgan. Dorothy Lamour has title role.<br />

Dick Goldsworthy Transferred<br />

WENATCHEE. WASH.—Dick Goldsworthy<br />

has been transferred here from Everett by<br />

Evergreen Theatres to be assistant to Manager<br />

Morrie Nimmer at the Liberty.<br />

BOXOFTICE : : February 14, 1948<br />

Six Films Are Nominated<br />

For Documentary Awards<br />

HOLLYWOOD—Three features and three<br />

shorts have been nominated for special documentary<br />

awards in the 20th annual Oscars<br />

sweepstakes to be staged March 20 by the<br />

Academy of Motion Picture Arts and Sciences.<br />

Selected by a special documentary committee<br />

comprising George Bilson, Leon Ames,<br />

Art Ar-thur, Saul Elkins, F. Hugh Herbert,<br />

WilUam Hornberg, Grant Leenhouts, William<br />

Cameron Menzies, Harriet Parsons and Sid<br />

Solow, the nominees are:<br />

Feature-length—"Journey Into Medicine,"<br />

submitted by the office of information and<br />

educational exchange of the U.S. Department<br />

of State; "Design for Death," produced for<br />

RKO by Theron Warth and Richard O.<br />

Fleischer, and "The World Is Rich," entered<br />

by the British information service.<br />

Shorts—"First Steps," being made for tJie<br />

social affairs department of the United Nations,<br />

emphasizing social welfare work among<br />

handicapped children; "Passport to Nowhere,"<br />

from RKO's This Is America series,<br />

outlining the plight of displaced persons in<br />

Europe; "The School in the Mailbox," entered<br />

by the Australian news and information<br />

bureau, showing how correspondence courses<br />

are conducted via radio and mail in remote<br />

parts of that continent.<br />

Republic Completes Eight<br />

Of 12 Top-Budget Films<br />

HOLLYWOOD—Eight of Republic's announced<br />

12 top-budget 1947-48 releases have<br />

been completed with the windup of camera<br />

work on "Moonrise," the- Charles K. Feldman-<br />

Mar.shaU Grant production. This backlog,<br />

studio spokesmen averred, gives the company<br />

its strongest lineup of unreleased properties<br />

in its 13-year history.<br />

Others awaiting release are "The Red<br />

Pony," "Macbeth," "I, Jane Doe," "Old Los<br />

Angeles," "The Inside Story," "The Gallant<br />

Legion" and "Bill and Coo."<br />

Installs New Screen<br />

DAYTON, WASH.—New projection<br />

lamps<br />

and a new screen are being installed in the<br />

Liberty Theatre, Manager W. G. Hughes reported.<br />

A REAL IRISH FEED—Corned beef<br />

and. cabbage was the specialty of the evening<br />

when Producer Barney Gerard<br />

hosted the press at the recent previev*<br />

in Hollywood of Monogram's "Jiggs and<br />

Maggie in Society," based on the George<br />

McManus comic strip. In this shot the<br />

strip's creator (left) chats with Gerard,<br />

Renie "Maggie" Riano and Joe "Jiggs"<br />

Yule.<br />

'Arch' Dual Opening<br />

Slated in Florida<br />

HOLLYWOOD— Although it is still kicking<br />

around plans for a star-studded opening<br />

in Paris, Enterprise has decided the<br />

world premiere of "Arch of Triumph," being<br />

released by United Artists, is to be staged<br />

in the U.S. The Ingrid Bergman-Charles<br />

Boyer co-starrer will have a dual opening<br />

February 17 at the Colony in Miami Beach<br />

and the Paramount in Palm Beach, and will<br />

be attended by dignitaries from political,<br />

social, business and theatrical circles. The<br />

date coincides with the 100th anniversary<br />

of the completion and rededication of the Arc<br />

de Triomphe in Paris. Following its premiere<br />

engagements, "Arch" will be booked<br />

in 12 other Florida cities.<br />

RKO's "If You Knew Susie," starring Eddie<br />

Cantor and Joan Davi.s, will be given its<br />

west coast premiere February 18 at the<br />

Golden Gate Theatre in San Francisco, with<br />

Cantor trekking north for a personal appearance.<br />

Apex to Film Six-Reeler<br />

For DuPont in 16mm<br />

HOLLYWOOD—Apex Pictures,<br />

commercial<br />

production unit headed by Jack Chertok, producer<br />

formerly associated with Hunt Stromberg,<br />

will launch production shortly on a sixreel<br />

industrial subject for E. L. du Pont de<br />

Nemom-s & Co., and designed for showings to<br />

du Pont's 80,000 employes throughout the<br />

U.S. The picture, Intended to improve management-labor<br />

relations, traces the company's<br />

history and development since it was launched<br />

in 1802.<br />

Chertok, with William Dutton and William<br />

Thiele as his associates, plans to film it both<br />

in Hollywood and the east, using established<br />

players in the required parts. Chertok also<br />

is active in entertainment film production<br />

and is readying a costume drama, "Hill of the<br />

Hawk," for early camera work.<br />

Martin Murray Productions, manufacturers<br />

of narrow-gauge celluloid for industrial<br />

and television use, has incorporated a subsidiary.<br />

Interstate Film Distributors, to handle<br />

release of a new series of video subjects<br />

which will go into work late this month at<br />

Nassour studios. The group, comprising eight<br />

films, wiU vary in running time from five to<br />

10 minutes and will be directed by Orville<br />

Stewai't.<br />

Film Luminaries Donate<br />

Art Work to Charity<br />

HOLLYWOOD—Film luminaries who have<br />

developed skill with the paint brush and<br />

drawing pencil are donating their oils, water<br />

colors, pastels, ceramics and other art forms<br />

to the first laj-ge-scale exhibit of its type. A<br />

week's showing of the work wUl begin February<br />

19, with proceeds from sales to be turned<br />

over to the United Nations Appeal for Children.<br />

Among those whose work will be displayed<br />

at the Hall of Art are Ruth Hussey, Lew<br />

Ayres. Jeanne Crain. Richard Conte, John<br />

Garfield. Lilli Palmer, Delmar Daves, Richai-d<br />

Whorf, Hurd Hatfield, EUa Raines, WiUiam<br />

Eythe. Nelson Eddy. Fred MacMurray, Jean<br />

Negulesco. Linda Darnell. Lionel Barrymore.<br />

Cornel Wilde. Ginger Rogers. Susan Peters.<br />

Edgar Bei-gen. Jane Wyman. Lynn Bari and<br />

Merle Oberon.


, Gate—Nighl<br />

Linda<br />

I<br />

Community Celebration for<br />

For Crest's First Birthday<br />

LONG BEACH, CALIF.—Fox West Coast<br />

made a community affair out of it when the<br />

Crest Theatre, the circuit's first prefabricated<br />

showcase, observed its first birthday.<br />

Manager Wally Smith supplied a three-layer<br />

cake to serve 1,500 patrons who attended the<br />

birthday matinee, with each customer also receiving<br />

a carnation.<br />

One of the honored guests was Mrs. Elva<br />

Green, who a year ago won a S500 prize for<br />

the best name for the theatre, submitted<br />

among 7,000 entries in a name contest. Mayor<br />

Chance of Long Beach was also a guest.<br />

Fox Intermountain Buys<br />

Theatre Site in Sidney<br />

SIDNEY, NEB.—Fox Intermountain Theatres<br />

has purchased a site fronting 53 feet on<br />

Illinois street for erection of a new theatre<br />

here. No immediate building plans were announced.<br />

Robert Selig, assistant to the president<br />

of Fox Intermountain, and Ray Davis,<br />

district manager, were here on several occasions<br />

looking over a possible new theatre<br />

site. Elmer Haines is the circuit's city manager.<br />

Ernest Clark. Amos Roberts<br />

Open Quonset in Molalla<br />

MOLALLA. ORE.—Ernest Clark and Amos<br />

Roberts have opened the 500-seat MolaUa<br />

Theatre. It is a quonset construction. Program<br />

changes are being made on Friday, Sunday<br />

and Tuesday and shows are continuous<br />

on Sunday. The price scale is 50 cents for<br />

adults and 20 cents for children.<br />

GUARANTEED POPCORN<br />

AND SUPPLIES<br />

Western Division Manager<br />

HE 7528 Los Angeles 7. Colil.<br />

FOR SPECIAL<br />

LOS ANGELES<br />

pzra Stern, Filmrow attorney, pulled out for<br />

New York and Washington. In the nation's<br />

capital he planned to attend supreme<br />

court hearing on the government's antitrust<br />

action against the major companies . . . Ben<br />

Ash, branch manager for National Screen<br />

Service, will be among those attending a<br />

western division meeting of the outfit in<br />

Dallas February 26-27. The session was<br />

called by George Dembow, NSS sales chief,<br />

and Bernie Wolf, coast district manager.<br />

On leave of absence as Paramount's Denver<br />

branch manager, Chet Bell is seriously ill in<br />

St. Joseph's hospital, Burbank. He was<br />

branch chief locally from 1943 to 1945. He<br />

was given leave four months ago because of<br />

illness . . . Fox West Coast's Guild in Hollywood<br />

tied in with National Boy Scout week<br />

when Manager Dick Pritdhard had Irwin<br />

Bruni. scoutmaster of Troop 111, Hollywood,<br />

appear on the stage along with Joe Kirkwood,<br />

star of Monogram's "Fighting Mad."<br />

Funeral services were to be held February<br />

14 in Milwaukee for Mrs. Bert Pirosh, wife of<br />

the West Coast film booker. She died here<br />

at Cedars of Lebanon hospital after a short<br />

illness . . . Beginning February 19 and continuing<br />

through the local visit of the Freedom<br />

train, scheduled to arrive February 23 for<br />

a three-day stay, local theatres will screen<br />

a documentary, "Our American Heritage,"<br />

narrated by Gregory Peck. Charles Skouras<br />

and Bob Poole are co-chairmen of the exhibitors<br />

committee in charge of the event.<br />

Variety Presents Projector<br />

To Institute for Boys<br />

LOS ANGELES—Variety Club Tent 25<br />

donated<br />

a motion picture projection machine<br />

and .sound equipment to the Vocational Institute<br />

for Boys in Lancaster. Calif. The<br />

equipment, which will be installed without<br />

charge by RCA, was given to Tent 25 by Fox<br />

We.st Coa.st and the Metzger-Srere Theatres.<br />

SHOWS TRY<br />

sPECini<br />

TRHILERS<br />

r V ^<br />

We Make 'em Better ond Quicker! |<br />

Los Angeles Office Now Open<br />

1574 W. WASHINGTON BLVD.<br />

'Walk Alone' Proves<br />

Holdover in Denver<br />

DENVER—"I Walk Alone" was good enougth<br />

at the Denham to be held over.<br />

(Average Is 100)<br />

Aladdm—Sleep, My Love (UA); Stork Biles Man<br />

t. (UA), 3rd d. wk<br />

Denham— I Walk Alone (Para) _<br />

110<br />

150<br />

Denver and Esquire—You Were Meant lor Me<br />

(20th-Fox): Slippy McGee (Hep) 130<br />

Orpheum—The Secret Liio ol Walter Mitty (RKO):<br />

Green lor Danger (EL), Znd wk 90<br />

Paramount and Webber— Relentless :C:\'- Campus<br />

Honeymoon (Rep) 130<br />

Riallo—Treasure ol Sierra Madre V. r :<br />

Good (EL), 4th d.<br />

Tabor City ol Missing Girl:<br />

(SR),<br />

Be<br />

Sell My Life<br />

Only Three New Offerings<br />

In Los Angeles; Trade Show<br />

LOS ANGELES—Only three new bills made<br />

their appearance in local firstrun situations<br />

and the predominance of holdovers contributed<br />

to slow business generally. Topper of<br />

the week was "A Double Life," carding 140<br />

per cent in five houses. "Gentleman's Agreement,"<br />

"The Bishop's Wife" and "Mourning<br />

Becomes Electra" were still pulling well<br />

after seven weeks at advanced prices.<br />

Belmont. El Hey, Orpheum, Vogue—The Smugglers<br />

(E-L); Untamed Fury (E-L) 125<br />

Beverly, Fox Palace Gentleman's Agreement<br />

(20th-Fox), roadshov^, 7th wk 100<br />

Carthay—The Bishop's Wile (RKO), roadshow<br />

7th wk 90<br />

Chinese, Loyola, State, Uptown-^Relentless<br />

(Col); Politics Smart (Mono). 2nd wk 100<br />

Guild, Ritz, Studio City, United Artists—<br />

Iris,<br />

A Double Lile (U-I), 7th wk - 140<br />

Downtown, Hollywood Poramounts-1 Walk<br />

Alone (Para), 2nd wk; Blonde Savage (EL) 110<br />

Egyptian, Los Angeles, Wilshire—Coss Timberlane<br />

..._<br />

(MGM), 3rd wk. _ 100<br />

four Star—Mourning Becomes Electra (RKO),<br />

roadshow, 7th wk 90<br />

Four Music Halls—Sleep, 90<br />

My Love (UA), 2nd wk.<br />

Pantages, Hillstreel—To the Ends ol the Earth<br />

Col), Blondie in the Dough (Col), 2nd wk 100<br />

Warnprs Downtown, Hollywood, Wiltern—<br />

My Girl Tisa (WB) 125<br />

"Madre' and 'Sleep' Open Strong<br />

But "Agreement' Still Leads<br />

SAN FRANCISCO—Big opening weeks were<br />

enjoyed by "Treasure of Sierra Madre" at the<br />

Paramount and "Sleep, My Love" at the<br />

United Artists, but the big attraction among<br />

the downtown cinema palaces last week was<br />

still "Gentleman's Agreement." In its second<br />

week at advanced prices it did 300 per<br />

cent of average business.<br />

Squire—Elephant Boy (FC); Jungle Slave Girl<br />

(FC), reissues - IIC<br />

-Cass Timberlane (MGM), 2nd wk 120<br />

Golde<br />

Song (RKO), plus stage show.<br />

2nd<br />

Orpheum— A Woman's Vengeance (U Mary Lou<br />

(Col)<br />

Panrao nv Treasure ol Sierra Madr.<br />

St Frc;, Road lo Rio - ;-<br />

-<br />

; ;<br />

State— 1 Walk Alone . : ; Vacati<br />

(Mo<br />

130<br />

s—Sleep, My Love lUA)<br />

United Nations Gentleman's Agreement<br />

(20th-Fox), 2nd wk., advanced prices 300<br />

Warlield-The Secret Lile ol Walter Mitty (RKO);<br />

Perilous Waters (Mono) 100<br />

"Timberlane' Scores 180<br />

For Top Seattle Rating<br />

SEATTLE — "Cass Timberlane" moved into<br />

town to hit an excellent 180 at the Music<br />

Hall. "Ti-easure of Sierra Madre" lived up<br />

to raves by local critics and turned in a neat<br />

150 at the Orpheimr.<br />

Blue Mouse—Road lo Rio (Para), 5th d. t. wk 120<br />

Fiith Avenue—You Were Meant for Me (20th-Fox)<br />

Roses Are Red (20th. Fox)<br />

Liberty—Relentless (Col) ..<br />

Music Box—Sleep, My Love iJA Big Town Aitei<br />

Dark (Para), 2nd d j v. k<br />

Music Hall Cass Timberlane ,M>iM<br />

GrFheum-^-Treasure ol Sierra Madre (WB)<br />

Pnloma;- Killer McCoy (MGM) Smart Politics<br />

BOXOFFICE :: February 14, 1948


.<br />

the<br />

I<br />

quent<br />

\ More<br />

! run<br />

. Operators<br />

Sign Pact,<br />

Get 20 Cent Raise<br />

LOS ANGELES — Culminating negotiations<br />

launched nearly a year ago, Moving<br />

Picture Machine Operators Local 150 approved<br />

a new contract with the major local<br />

theatre circuit-s calling for a 20-cent hourly<br />

wage increase and providing- for arbitration<br />

of all disputes. The pact is retroactive to<br />

July 1, 1947.<br />

The new firstrun scale is $2.55 houi'ly, with<br />

firstrun week set at 36 hours. Subserun<br />

houses will have a 42-hour week.<br />

than 100 theatres are involved in the<br />

arrangement, including Fox West Coast,<br />

Warners, the four Music Halls, the two first<br />

Paramounts, the Hillstreet and Pantages.<br />

Negotiations had been deadlocked for several<br />

months before Richard Walsh. lATSE<br />

president, worked out a new series of meetings<br />

with representatives of the circuits involved.<br />

County Planners Probed<br />

Over Rebuff to T&D Jr.<br />

SANTA CLARA, CALIF.—The board of<br />

supervisors has started a probe of the county<br />

plannir^ commission to ascertain why the<br />

group refused to issue a permit to T&D Jr.<br />

Enterprises for a million dollar drive-in development<br />

near here. A drive-in theatre was<br />

to be part of the development and T&D has<br />

received a traffic control pei-mit from the<br />

state, Raymond Callaghan, attorney for the<br />

circuit, told the board of supervisors. He demanded<br />

to know why E. O. Wool, chairman<br />

of the planning board, had asked the district<br />

attorney to check the company's holdings<br />

with the Department of Justice antitrust division.<br />

The board of supervisors said it could<br />

see no objection to the development and<br />

started looking into the planning board's<br />

action.<br />

Story of Associated Press<br />

To Be Made by Columbia<br />

HOLLYWOOD—The history of<br />

the Associated<br />

Press will be brought to the screen for<br />

Columbia release by Tony Owen, former Chicago<br />

newspaperman. A share of the film's<br />

profits will be turned over to AP for its employes<br />

pension fund.<br />

New in preparation, the script will be based<br />

in part on "Barriers Down," by Kent Cooper,<br />

AP general manager; "AP, the Story of the<br />

News," by Oliver Gramling, and on research<br />

material provided from AP's own sources.<br />

To Build Quonset Theatre<br />

SAN FRANCISCO—Alexander A. Cantin<br />

and A. Mackenzie Cantin. San Fi-ancisco theatre<br />

architects, have completed plans for a<br />

500-seat quonset-type house to be built in<br />

Saratoga, Cahf., by Nason Shaw. The theatre<br />

will include stores and an apartment and<br />

is estimated to cost $50,000.<br />

Remodel Hatch Drive-In<br />

HATCH, N. M.—The drive-in theatre here<br />

is being remodeled in preparation for an<br />

April opening. Wilson Butler, manager of<br />

the Mission, said the showplace would be<br />

equipped with in-car speakers and ramps for<br />

cars, the walls would be built up and the<br />

screen refinished.<br />

Cuba Has 484 Theatres Operating<br />

With Total of 308Al 2 Seats<br />

NEW YORK—Cuba has 484 theatres with<br />

an aggregate seating capacity of 308,412 currently<br />

in operation, according to an MPAA<br />

theatre directory compiled from data furnished<br />

by member companies operating in<br />

that country.<br />

The city of Havana has 90 theatres with a<br />

total seating capacity of 92,862. Approximately<br />

95 per cent of Cuban theatres show<br />

United States product on a part-time or fulltime<br />

schedule. Over three-fourths of the<br />

The<br />

theatres operate under a double feature<br />

policy.<br />

The directoi-y is accompanied by two summaries,<br />

one an over-all compilation and the<br />

other broken down into details for each of<br />

the nation's six provinces. In addition to<br />

Havana, the provinces are: Camaguey, Las<br />

Matanzas, Oriente and Pinar del Rio,<br />

Villas,<br />

There are 15 circuits, seven of them in<br />

Havana.


Mormon),<br />

. . . Mike<br />

. . Pauline<br />

. . Arthur<br />

. . Milt<br />

., .<br />

i<br />

Ward Houses in Salt Lake District<br />

Have Substantial Film Patronage<br />

SALT LAKE CITY—The recent Motion<br />

Picture Ass'n of America directory of theatres<br />

in this exchange area does not give a<br />

true picture of the situation in Utah and<br />

Idaho, Tracy Barham, vice-president and<br />

general manager of Intermountain Theatres,<br />

Inc., pointed out, in that it does not list the<br />

niunber of ward houses showing pictures in<br />

the area.<br />

By actual figures of the Church of Jesus<br />

Christ of Latter Day Saints there<br />

are 13 ward houses in Salt Lake City alone<br />

with 35mm equipment. Barham said. He<br />

pointed out that these ward house shows,<br />

generally operated once or twice a week, are<br />

in direct competition to theatres in the city<br />

and region. While they do not get pictures<br />

first run, their clearance time, in some cases,<br />

is ahead of the neighborhoods.<br />

The church shows are run for ward maintenance<br />

and equipping of basketball teams<br />

and to defray expenses of dramatic productions.<br />

Barham emphasized that relations<br />

between commercial houses and the ward<br />

theatres have always been of the best.<br />

There are approximately 31 ward houses<br />

Theatre Near Completion<br />

In Oregon Village of 185<br />

ADRIAN. ORE.—This community has a<br />

population of only 185 people but it will have<br />

a motion picture theatre of its own beginning<br />

March 1. Raymond H. Holly, who is now<br />

putting the finishing touches on his $30,000<br />

Holly Theatre, is banking on support from<br />

the 2,500 people who live within a radius of<br />

five miles of town.<br />

It will be as fine a theatre as is boasted<br />

by many a larger city. The building is<br />

36x90 feet, built of cinder block. It will have<br />

Mueller heating and air conditioning. The<br />

auditorium walls are covered with acoustipulp<br />

plaster and the ceiling with tile. There is a<br />

spacious lobby.<br />

The house has been outfitted by Service<br />

Theatre Supply of Salt Lake City with Simplex<br />

projectors and Motiograph sound.<br />

Westside Theatres to Open<br />

Gustine House March 1<br />

SAN FRANCISCO — West.side Theatres,<br />

Inc., which recently purchased the interest of<br />

Al Lam-ice in the Park and Menlo theatres<br />

in Menlo Park and the California in Palo<br />

Alto, is remodeling and redecorating the old<br />

Victoria Theatre in Gustine and will reopen<br />

it March 1 as the Valley.<br />

The circtiit also is remodeling the Menlo<br />

and will reopen it on a foreign run policy.<br />

Hal Honore, recently with Golden State<br />

Theatres, has been named manager of the<br />

theatres.<br />

Empire Theatr'ual Consultants<br />

Exclusive distributors for Pobloclci & Sons Pre-<br />

(Jesioncd TliMlrcs, Fronts. <strong>Boxoffice</strong>s. Poster<br />

C.nses. etc. 323 to 689 seat houses. Immediate<br />

925 21st St. TAbor 4962 Denver. Colo.<br />

in the state of Utah including the 13 in Salt<br />

Lake City, with 35mm equipment. In many<br />

communities the meeting houses are the only<br />

places for showing pictures for miles around.<br />

Barham said he believes 500 each would be a<br />

conservative estimate on the seating capacity<br />

of the 31 chapels. In addition, there are several<br />

meeting houses in Idaho, where 35mm<br />

is film shown. The ward motion picture supervisors<br />

purchase their- film for Utah and<br />

Idaho showings from exchanges in Salt Lake.<br />

In addition to the 35mm. many other wards<br />

have 16mm equipment. The church sells<br />

much of the film for this equipment through<br />

its own outlet.<br />

Barham believes that figuring 500 for each<br />

of the ward houses in Utah showing 35mm<br />

film would increase the state's seating capacity<br />

by at least 15,000 beyond the 193,037<br />

carried as the area's seating capacity in the<br />

MPAA directory. He said the number of<br />

chapels in which 16mm films are shown would<br />

increase even this figure, giving an over-all<br />

total of close to 245,000.<br />

Barham pointed out that this situation is<br />

unique in the United States.<br />

Agitate for New Theatre<br />

PORTERVILLE, CALIF.—The Chamber of<br />

Commerce here is attempting to get a new<br />

theatre for the town. M. L. Grimsley, secretary-manager<br />

of the chamber, has written<br />

to Principal Theatres of Los Angeles, operators<br />

of the present theatres here, asking them<br />

if they are planning a new house soon. If<br />

not, Grimsley said, the chamber will try to<br />

get someone else to build. Principal Theatres<br />

has talked of a new theatre here for a year,<br />

but so far has taken no steps to get one<br />

built,<br />

the chamber complains.<br />

Remodeling Midway<br />

BURLINGTON, COLO —Extensive renovation<br />

of the Midway Theatre here is tmder<br />

way, according to Neal Beezley, manager.<br />

Gradual improvements have been made over<br />

the last few months, and workmen this month<br />

are remodeling the lobby, installing a new<br />

boxoffice, display boards, neon lighting fixtures<br />

and a snack bar. In the spring, the<br />

auditorium will be gone over completely.<br />

Odle House Spruced Up<br />

NORWOOD, COLO.—Extensive improvements<br />

are being made by James O. Odle at<br />

Buys Cortland Theatre<br />

SAN FRANCISCO — Robert Gingerich,<br />

operator of the Sunset Theatre, has purchased<br />

the local Cortland from Herbert Harris.<br />

The change in ownership took place<br />

January 1. J. Leslie Jacobs was the broker.<br />

Jacobs also handled the sale recently af the<br />

Shastona Theatre in Mount Shasta to Walter<br />

Pi-eddy and Richard Nasser.<br />

DENVER<br />

^ewly elected officers of the Rocky Mountain<br />

Screen club are: Robert C. Hill,<br />

president: Pat McGee and William Agreni<br />

vice-presidents; Kenneth Mackaig, secretary,<br />

and William Dollison, treasm-er. Directors<br />

include Robert W. Selig, Ralpii J.<br />

Batschelet, A. P. Archer, Joe H. Dekker, Robert<br />

J. Garland, Mayer Monsky, William Hastings<br />

and Joe Stone. Committees will be announced<br />

next week.<br />

Mr. and Mrs. Harry Huffman, after spending<br />

a couple of weeks in Florida, went to<br />

California for a further vacation . . . Jack<br />

Copeland, manager of the Rialto, was elected<br />

president of the Denver Pilots club . .<br />

Ray Milland and Gary Cooper, after finding<br />

no snow at Sun Valley, came to Aspen, Colo.,<br />

to get in some skiing . . , Sam Rosenthal,<br />

owner of the Bison, Buffalo, Wyo., was in<br />

on his way to Chicago on a business trip.<br />

John Wolfberg, president of Rocky Moimtain<br />

Allied, went to Washington to attend<br />

Allied board meetings . . . Charles Walker,:<br />

20th-Fox district manager, was in duringi<br />

the week ... It is reported that L. L. Dent,<br />

owner of Westland Theatres, is improving<br />

in Phoenix, where for some time he was very<br />

ill. He has left the hospital and taken an<br />

apartment.<br />

Ted Knox of Service Theatre Supply has<br />

returned i<br />

from Lordsbiu-g where he installed<br />

599 seats in the new Coronado, just opened<br />

by Mrs. S. E. AUen . Overman, Eagle<br />

Lion publicity man, was in on publicity for<br />

"T-Men" at the Denver and Webber . . . Affiliated<br />

Enterprises, the original bank night<br />

company, is being dissolved.<br />

;<br />

Frank Westbrooke, Paramount salesman in<br />

the Omaha territory, has been transferred to<br />

this area and will handle the northern route<br />

... In a letter to the Paramount exchange<br />

Orin J. Sears of the Apache, Elida, N. M., ;<br />

gave the inspection and shipping department ;<br />

a pat on the back with: "It's always a pleas- ,<br />

ure to run a Paramount film—it's always in<br />

such fine shape" . J. Fountain isi<br />

reopening the Fountain at Mesilla, N. M<br />

':<br />

While he was in the armed forces he left<br />

the house closed. He uses mainly Spanish<br />

(<br />

'<br />

and Mexican product. ,<br />

.<br />

.<br />

Chet Bell, Paramount manager on leave of<br />

absence, is back in the hospital in California<br />

Hall, Paramount secretary,<br />

stayed home for a week with the flu .<br />

Don<br />

at<br />

and Sally Smith have adopted twinj<br />

girls, Cynthia and Sandra. He is city man-'! .<br />

ager for Fox Intermountain at Longmont :<br />

i<br />

Zalesny, city manager at Las Vegas<br />

for Fox Intermountain, was operated on at<br />

St. Anthony's hospital here.<br />

Hearing that the Christian Science societyl<br />

the Mesa Theatre. Top corners of the false<br />

front have been cut away and windows on<br />

the west side boarded up. A<br />

was without a properly heated meeting place/]<br />

compogjtion<br />

siding will be put on the building- and<br />

Henry Westerfield, city manager at<br />

a"^arquee<br />

will be added in front. Odle also has<br />

Cruces, N. M., offered them the use of the|<br />

plans for remodeling and redecorating the Rio Grande Theatre Sunday mornings<br />

interior. Two old buildings next to the theatre<br />

Exhibitors seen on Filmrow: Kemiey Powell I<br />

aje to be razed.<br />

Wray; Neal Beezley. Burlington: Leon Coul-|<br />

Loveland: Sam Rosenthal, Buffalo, Wyo<br />

ter,<br />

and Archie Goldstein,<br />

I^^<br />

ZT<br />

Strassburg.<br />

W Brenkert P<br />

I<br />

USAIRCo.<br />

|^_B.^<br />

I WESTERN SEF SERVICE & SUPPLY, INC.<br />

I 2120 Broadway .<br />

Jke e041<br />

Denver 2. ColoJB "'


:: the<br />

, machine.<br />

,<br />

decorating<br />

,<br />

PLAINS,<br />

, . . Nat<br />

. , . Also<br />

. . Earl<br />

. . "Handsome"<br />

. . Penny<br />

. . Betty<br />

. . John<br />

. . Randy<br />

. . . The<br />

. . . The<br />

. . James<br />

. . The<br />

. . Florence<br />

SAN FRANCISCO<br />

psmond Parker, president of the Consolidated<br />

Amusement. Co.. was scheduled to return<br />

to his home in Honolulu the middle of this<br />

month after several months here on business<br />

Blumenfeld of the Blumenfeld circuit<br />

shot a hole-in-one last week at Lake<br />

Merced.<br />

Paul David, district manager for Blumenfeld<br />

in Sacramento, was in town last week<br />

coming in for home office conferences<br />

was Eddie Coffey, district manager in<br />

Napa .<br />

Long, managing director of<br />

the Paramount Theatre, is taking the increase<br />

in the price of a haircut to heart. He had<br />

his hair cut short. It brought out the bald<br />

spot and his nine-year-old son Richard now<br />

insists on blowing on the spot.<br />

"Treasure of Sierra Madre" doubled average<br />

in its opening week at the P>aramount,<br />

giving that theatre one of its biggest weeks<br />

of the season . postcards were sent<br />

by the Telenews Theatre to all advertising<br />

agencies in town ui^ing them to see bhe<br />

March of Time release, "Public Relations—<br />

"<br />

This Means You."<br />

Ij")! Mary Yerman, ledger clerk at Paramoimt<br />

>' exchange. v;as married February 8 . . . Andy<br />

Larson, head shipping clerk at Columbia, is<br />

the daddy of a baby girl Williams<br />

left Columbia to return college, Marie<br />

to<br />

Brainerd is taking over his work<br />

7 is stenographer at Columbia Venita Fussell,<br />

^ formerly of Monterey . Thege replaced<br />

Grace Bowman at the bookkeeping<br />

Grace is now assistant cashier,<br />

""<br />

replacing Helen Kerr, who left Columbia to<br />

work with her husband.<br />

Mel Klein is back at his desk at Columbia<br />

after a short bout with the flu . . . Phil Weinstein.<br />

Columbia salesman, is resting easier<br />

these days. His little boy who was hit by a<br />

car is on the road to recovery Randolph<br />

was in from his Orinda Theatre to do<br />

.<br />

some booking so he can get away on a short<br />

vacation Niffen was along<br />

.<br />

Row saying hello. Niffen. w"ho formerly<br />

t i was on the Row was down from Seattle for<br />

Mi !<br />

the U-I conference.<br />

A Chronicle colninnist comes up with the<br />

"'' i<br />

information that Irving M. Levin, who op-<br />

crates the Artvogue, is no relation to Irving<br />

]<br />

'^l<br />

*'' M. Levin who owns a company that makes<br />

Joseph Blumenfeld and<br />

Artvogue shirts . .<br />

Robert L. Lippert, local circuit operators, and<br />

Louis Kaliski. Oakland businessman, have<br />

purchased the old El Cerrito dog track and<br />

'/ reports are that the 30-acre tract will be developed<br />

for a drive-in theatre and shopping<br />

center. The area would have to be rezoned<br />

«!& before the development takes place.<br />

Manager Russell Wheeler is preparing a<br />

direct-mail campaign throughout the Marina<br />

district informing the public of the Metro's<br />

acquisition of new seats. Wheeler's copy<br />

line: "Your most comfortable evening's entertainment<br />

is coming." He's putting in 400<br />

rocking-chair style<br />

the lobby.<br />

seats in the loges and re-<br />

J New Heating in Plains, Mont.<br />

MONT.— Carl Richard.son has installed<br />

a new heating plant in his Liberty<br />

Theatre here.<br />

il<br />

Australians Expect<br />

Rank Investment<br />

The Sydney Morning Herald says: "We<br />

seem to detect a note of desperation in the<br />

action of a city picture theatre which suspected<br />

that people weren't taking enough<br />

notice of its advertising hoardings. For the<br />

new show, some of the posters have been<br />

pasted upside down, and the management is<br />

anxiously checking the number of people who<br />

ring up to report the 'mistake.' "<br />

David Hersh Drops His<br />

Partnership With Rogell<br />

HOLLYWOOD—David Hersh resigned as<br />

president of Gibraltar Productions, independent<br />

unit he formed recently in partnership<br />

with Albert S. Rogell. He ascribed his<br />

departure to "the pressure of outside business."<br />

Rogell assumes the presidential post<br />

and will continue with the company's announced<br />

slate of six features.<br />

Three-Way Job on 'Love'<br />

For Robert Montgomery<br />

HOLLYWOOD—Following completion of his<br />

starring role in "The Saxon Charm." Robert<br />

Montgomery will produce, direct and star in<br />

"Come Be My Love." to be turned out by<br />

Montgomery's Neptune Productions for U-I<br />

release. The comedy is based on a story by<br />

Robert Carson.<br />

UA to Release 'Affair'<br />

HOLLYWOOD—Release through United<br />

Artists has been secured for "Innocent Affair."<br />

first picture to be turned out by the<br />

newly-organized James Nasser Productions.<br />

Nasser has signed Fred MacMurray to star<br />

and borrowed Lloyd Bacon from 20th-Fox to<br />

direct. The yarn is an original by Lou Breslow<br />

and Joseph Hoffman. Nasser headquarters<br />

at General Service studio, recently purchased<br />

by him and a group of brothers.<br />

SEATTLE<br />

. . . University<br />

.<br />

geles . . .<br />

Joe Lanier of U-Is publicity department is<br />

By WILLIAM BEECHAM<br />

renewing old friend.ships in town<br />

of Washington's Film club has<br />

Australian Bureau. <strong>Boxoffice</strong><br />

PERTH. W. A.^It is officially reported that<br />

launched a nine-unit series of old comedies<br />

for weekly showings on the campus. Included<br />

Maj. Reginald Baker, a senior executive of<br />

Rank are Charlie Chaplin's "The Tramp" and<br />

the J. Arthur organization in London, other Admission the complete<br />

oldies.<br />

on the way to Australia, bringing plans for<br />

investment pounds<br />

group<br />

is $1.50 for<br />

O'Connell of the State,<br />

is<br />

the<br />

Spokane, lined up seven jewelry stores for<br />

of millions of of<br />

British capital in the Australian film industry.<br />

tieups on "Her Husband's Affairs."<br />

Indeed, it is freely stated that the<br />

Rank organization plans to spend more than<br />

Seven Evergreen executives are back from<br />

$1,562,500 in Australia during the current<br />

the National Theatres convention in Los An-<br />

year. Most of this expenditiu-e. it is thought,<br />

Dan Redden, manager of the Paramount,<br />

will be on the extension of the Pagewood<br />

(Sydney) studios, with the possible erection<br />

of even further studios in the Sydney area. obtained a loving cup from Robert<br />

Mitchum and used it on a local radio swing<br />

However, a production schedule of four pictures<br />

contest to get a lot of publicity on "Out of<br />

a year, costing a total of $4,677,500. the Past " British release, "The Great<br />

also<br />

is mentioned by persons who should be in Handel" has finished a fair engagement on<br />

the know.<br />

Metropolitan the screen.<br />


. . Dick<br />

. . Passing<br />

. .<br />

. . Joe<br />

. .<br />

At U-I WESTERN MEETING—William A. ScuUy (center), Universal-International<br />

vice-president and general sales manager, presides at the western division sales<br />

meeting in San Francisco. In the picture are, left to right, Barney Rose, district manager:<br />

John .Foseph, national director of advertising and publicity; C. J. Feldiman,<br />

western division manager; Scully; E. T. Gomersall, his assistant; Foster Blake, Los<br />

Angeles district manager, and Ray Coyle of the contract department of the New York<br />

office.<br />

LOS ANGELES<br />

r* E. Parker, northern division head for<br />

Alexander Film Co., arrived by plane from<br />

the home office in Colorado Springs to confer<br />

with Colin Dexter, California general<br />

district manager. Parker will host a testimonial<br />

dinner for Ray Winters. Boice Canon<br />

and Kermit Graybill, comprising Baxter's<br />

southern California sales force.<br />

Mrs. Inez Johnson, 82, mother of Earl<br />

Johnson of Co-operative Theatres, died January<br />

30 ... J. E. Moore of the Pal in Midland<br />

was in for confabs with Harry Rackin<br />

of Exhibitors Service . . . Monogram's exploitation<br />

chief, Jim Schiller, planed to Dallas,<br />

where he will handle the world premiere<br />

of "Panhandle."<br />

On the sick list was Harold Michaelson,<br />

Filmack Trailer artist . . . Robert Lippert,<br />

vice-president of Screen Guild, was in from<br />

San Francisco for home office huddles.<br />

Lippert announced that he has disposed of<br />

his Centre Theatre in San Francisco to<br />

Herbert Rosener under a long-lease deal.<br />

Rosener, who operates four foreign picture<br />

houses here, will institute a .similar policy<br />

in his new Bay City showcase.<br />

Murray Becker, assistant manager of Eastland's<br />

Brooklyn, ran away with top honors<br />

in the recent March of Dimes collection contest<br />

. . . Arthur Ungar of Popper's Supply<br />

was down from San Francisco for meetings<br />

with Harry Taylor, Popper representative<br />

here . Lammucci and his son Roy,<br />

Granada, Bakersfield, were on the Row for<br />

some booking and buying.<br />

.<br />

Paramount's salesman Bob Clark is home<br />

from his Arizona sales trip out<br />

cigars for the usual reasons was Charles<br />

Harris of the Union Theatre. It was a boy,<br />

born February 4 . . . Doris Deen is the new<br />

contract clerk at Film Classics . . . Al Blumberg,<br />

National Screen salesman, was prepping<br />

for an Arizona sales junket.<br />

Jay Berger of the Valley in Camarillo was<br />

booking at the Monogram exchange .<br />

Hugh Bruen of the 'Whittier, 'Whittier, left<br />

for Seattle, where he has other theatre in-<br />

P<br />

, fo, Quick Aclionl<br />

TH EATRE<br />

THEATRE EXCHANGE CO.<br />

201 Fine Arts BIdg. Portland 5, Orejon<br />

i^<br />

. England, Whittier manager,<br />

terests<br />

was on the Row booking and buying .<br />

Film Classics' manager from San Francisco,<br />

Fred Abelson, was on the Row . . . Lewis<br />

Wutke of the Penco Supply Co. reports<br />

that DeVry projector equipment has been<br />

installed in the Orthopedic hospital and the<br />

Blessed Sacrament church here recently.<br />

Thomas R. Lancaster, office manager for<br />

the Filmack Trailer Co., was married February<br />

6 tj Helen Ruth Witwer in Hollywood.<br />

SCTOA Appoints Group<br />

To Probe 16mm Activities<br />

LOS ANGELES—To combat the growing<br />

problem of 16mm competition, the Southern<br />

California Theatre Owners Ass'n has appointed<br />

a special committee to investigate<br />

the situation. Chairman of the group is E. S.<br />

Calvi, with Burton Jones, James Loomos,<br />

Mort Goldberg and Sid Kurstin as committee<br />

members.<br />

In a special bulletin to SCTOA members,<br />

Paul Williams, general counsel, requested exhibitors<br />

to notify the committee of any 16mm<br />

competition in their areas, including details<br />

as to the picture, the producer, the operator<br />

or sponsor of the showing.<br />

Charles F. Stahl Opens<br />

Rainbow in Carmichael<br />

CARMICHAEL. CALIF. — The Rainbow,<br />

first motion pictiu-e house in this area, was<br />

with Stahl and his wife doing much of<br />

opened Febniary 2 by Charles F. StaJil. It<br />

is a fireproof building, seating 350, and was<br />

erected at a cost of about $35,000. The building<br />

has been more than a year in construction,<br />

the work themselves.<br />

Plan Palmdale Theatre<br />

PALMDALE, CALIF. — Plans have been<br />

drawn by S. Charles Lee, Los Angeles theatre<br />

architect, for a $150,000 theatre to be<br />

built here by Frank Smith for operatimi by<br />

the C&W Theatres, Inc. Consf ruction work<br />

is expected to start within the next few<br />

weeks. The house will seat between 450 and<br />

500. C&W Theatres now operates the Palmdale<br />

School Theatre.<br />

San Jose State Reseated<br />

SAN JOSE. CALIF.—The S ate Theatre<br />

here has been reseated with pushback chairs<br />

and It will be redecorated and air conditioned<br />

by spring, according to F. W. Curtice,<br />

manager. The theatre recently re-equipped<br />

its projection room. The entire renovation<br />

program will cost about $75,000, Curtice said.<br />

Samuel Levin, Pacific Coast<br />

Veteran, Enters Hotel Field<br />

PALM SPRINGS—Samuel H. Levin, for 40<br />

years identified with the construction and<br />

operation of San Francisco theatres has gone<br />

into the hotel business. The veteran showman<br />

will open the sumptuous Palm Springs<br />

Biltmore February 10 at the height of the<br />

desert winter season. Dick ScoUin, wellknown<br />

San Franciscan formerly at the Clift,<br />

1<br />

will be manager.<br />

The 50-unit resort, built at a cost of more<br />

than $1,500,000 is described as "the last word<br />

in informal elegance." Of desert-style designing,<br />

the low, rambling cottages are widely<br />

spaced for personal comfort and privacy. A<br />

large administration building will lead into<br />

the air-cooled dining room area. Provided are<br />

a 35x75 ft. swimming pool, tennis courts, putting<br />

green, croquet court, sun decks and social<br />

rooms. The hotel will operate on the American<br />

plan.<br />

Want Theatre Builder<br />

SACRAMENTO—Jack McMahon and Paul<br />

Ford, developers of the new Fruitridge shopping<br />

center, are trying to interest someone<br />

in putting a 1,000-seat theatre into their<br />

project. They have set aside a site for the<br />

house, they announced, and are making contact<br />

with several prospective theatre operators.<br />

Roy Theatre Chartered<br />

SALT LAKE CITY—Articles of incoi-poration<br />

have been filed by the Roy Theatre<br />

Co. of Roy, Utah. Claude Hawks of Salt I<br />

Lake City is listed as president and treasurer,<br />

L. C. Denton of Cliente, Nev., as vice president,<br />

and Hal F. Hawks. Salt Lake City, as<br />

secretai7.<br />

New Sound for Shovelin<br />

BATTLE MOUNTAIN, NEV.—A complete<br />

Motiograph Mirrophonic sound system has<br />

been in stalled in the Shovelin Theatre here<br />

by D. F. Shovelin. J. Bugger of Service Theatre<br />

Corp., Salt Lake City, was here to make<br />

the installation.<br />

Fire Damages Vogue<br />

VERNAL, UTAH—Fire coming from the<br />

coal bin raged for three hours in the Vogue<br />

Theatre here last week before being brought<br />

under control. Damage was estimated at<br />

$4,000. No one was in the theatre at the time.;<br />

Home Town Film of 1921<br />

Uncovered in Weiser<br />

Weiser, Ida.—A can of film that has<br />

been lying around the Star Theatre for<br />

26 years gathering dust was uncovered<br />

recently by a member of the theatre<br />

staff. It turned out to be a picture made<br />

here with local talpnt and first screened<br />

at the theatre May 5, 1921.<br />

The seven-minute subject, "Romance<br />

is of Weiser," complete with heroine,<br />

hero, neglected girl and villain, and most<br />

of those who played in the picture are still<br />

living in this area.<br />

R. G. W. Frisbey, manager, ran the picture<br />

for his audience January 20 and<br />

planned a series of special showings at a<br />

later date to give everyone here a chance<br />

,<br />

to see what the town and some of its<br />

people looked like in 1921. Frisbey said<br />

the film was in good condition but that it<br />

might, because of its age, break after 1^ *!<br />

several<br />

showings.<br />

i<br />

58-D<br />

BOXOFHCE :: February 14,<br />

\194»| ><br />

m


Jack Kirsch Goes on Tour of New U-l Chicago Exchange<br />

A photographer accompanied Jack Kirsch, president of national<br />

Allied as well as of Allied Theatres of Illinois, on a tour of<br />

Universal-International's new exchange building in Chicago. The<br />

shots show, left to right, top panel, Idelle Richie, receptionist, directing<br />

a caller to the proper department; Kirsch seated in the<br />

spacious lobby waiting to meet M. M. Gottlieb, district manager; a<br />

look into the main office, which is soundproof and has indirect<br />

lighting; a view down the long hall indicating the interlocking<br />

executive office system.<br />

Lower panel: A conference in the office of<br />

J. Brannan, Chicago manager, showing Ray Coyle of New York,<br />

Brannan, assistant manager Teddy Reisch, Gottlieb, salesmen Robert<br />

Funk and Ted Myers and J. L. McGinley, sales chief for Prestige<br />

pictures; a view of the booking cubicles, and last we see Eddie<br />

Kubley taking film out of the vault and making it ready for<br />

shipment.<br />

CHICAGO—Universal-International opened<br />

its sleek, new exchange building at. 1232-34<br />

South Michigan Ave. here Tuesday with ceremonies<br />

set off by Mayor Martin Kennelly,<br />

who snipped a 12-foot piece of film sliced<br />

from U-I's "A Double Life."<br />

City officials, stage, screen and radio people<br />

and exhibitors joined company officials<br />

at the opening. Top U-I men here for the<br />

event were William A. Scully, vice-president<br />

and general sales manager; F. T. Murray,<br />

manager of branch operations, and M. M.<br />

Gottlieb, district manager.<br />

The building is said to be one of the most<br />

fireproof in existence. Not a single stick of<br />

wood was used in construction of the shipping<br />

and inspection rooms. Even furniture<br />

in these departments is entirely devoid of<br />

wood. Tables, chairs, clothes closets and walls<br />

are made of steel and fireproofed tile. A<br />

sprinkler system and automatic fire doors are<br />

other safety features.<br />

The two floors of the building cover an<br />

area of 9.000 square feet. The lobby is marble<br />

and leads to a screening room which seats 50.<br />

Universal newsreels now will be processed<br />

here for midwest consumption. This will<br />

speed up newsreel delivery nearly two days,<br />

the company said. Previously all negatives<br />

were sent to New York to be processed.<br />

Jamestown, Ind., Is Proud<br />

Of New Jewell Theatre<br />

JAMESTOWN, IND.—The 600 residents of<br />

this city are proud of their first theatre, the<br />

Jewell, formally opened January 16 by Reuben<br />

Chambers and Gene R. Miller. Preceding<br />

the opening program the Lions club<br />

presented the owners a check for their enterprise<br />

in bringing a theatre to town and<br />

there were other cash gifts, too.<br />

The theatre lobby was filled with floral<br />

pieces from friends here and out of town at<br />

the opening, and telegrams of congratulations<br />

from various Hollywood stars were<br />

posted. An inspector for the state fire marshal's<br />

office said the Jewell "is the nicest<br />

theatre in a small town it has been my<br />

privilege to inspect."<br />

Chambers and Miller spent $30,000 on the<br />

theatre, which is built of cinder block. It<br />

has a white stucco front and the doors and<br />

boxoffice are in Chinese red. The house is<br />

equipped with Ideal chairs, Ballantyne sound<br />

and Motiograph projectors. It seats 300.<br />

Stanley Cooper to Open<br />

In Brazil This Month<br />

BRAZIL, IND.—The Cooper Theatre, replacing<br />

the old Sourwine, which was destroyed<br />

by fire, is scheduled to open late in February.<br />

Stanley Cooper is owner and operator<br />

of<br />

the new 800-seat house.<br />

Arthur Herzog to Launch<br />

House in Walcott March 1<br />

WALCOTT, IND.—Arthur Herzog will<br />

open his new 440-seat Walcott Theatre here<br />

March 1.<br />

Marshall Grant Pictures<br />

Nears End on First Film<br />

CHICAGO After a delay of several<br />

months, occasioned by casting setbacks, Marshall<br />

Grant Pictures of Hollywood, which is<br />

backed by Chicago businessmen, is rapidly<br />

nearing completion of its first film, "Moonrise."<br />

Budgeted at $1,000,000, "Moonrise" will<br />

be one of that studio's top three releases for<br />

1948. The others are Orson Welles' "Macbeth"<br />

and Lewis Milestone's "The Red Pony."<br />

Finances are not the only Chicago contribution<br />

to the new producing firm. Marshall<br />

Grant, president, is an ex-Chicagoan. Charles<br />

Hass, vice-president, who penned the screenplay,<br />

was also reared here. William D. Saktiel,<br />

chairman of the board, is a practicing Chicago<br />

lawyer. And by coincidence, Gail Aussell,<br />

who plays the feminine lead, is also a<br />

native of the Windy city.<br />

BOXOFFICE :: February 14, 1948<br />

59


. . Gene<br />

. . Ralph<br />

. . Bob<br />

. . Jimmy<br />

. . John<br />

Road<br />

CHICAGO<br />

•The Englewood Theatre, after 20 years, is Joe CalvelU, formerly of 20th-Fox in Milwaukee,<br />

has taken over his new assignment<br />

now playing vaudeville again. Five acts on<br />

the stage, two shows nightly, and doing terrific.<br />

Many years ago the Englewood was change, succeeding William Graham,<br />

as office manager of the local 20th-Fox ex-<br />

who<br />

operated by the Radio-Keith-Orpheiun circuit<br />

as a tryout house for vaudeville acts and<br />

many of the present day stars made their<br />

bow there. The house is now operated by<br />

Basil Charuhas.<br />

The Nita Theatre, formerly owned and<br />

operated by Irving Davis, has been sold to<br />

Van A. Nomikos and associates . . .<br />

Bartelstein<br />

Theatres and Management Corp. has<br />

moved offices from 1325 So. Wabash Ave. to<br />

larger quarters on the second and third floors<br />

at 1229 So. Wabash Ave . . . Edna Adams,<br />

recently of Essaness publicity department,<br />

who left that organization after eight years<br />

to join Booth & Lubliner Theatre Enterprises,<br />

was given a farewell party at Essaness offices<br />

last weekend. She received a set of<br />

matched luggage from her pals.<br />

.<br />

Sam Levinsohn, head of Chicago Used<br />

Chair Mart, is motoring to California on<br />

business . . . Dick Sachsel. in from Miami<br />

for a visit on the Row, also played a game<br />

or two of gin rummy with pals at the Variety<br />

Club. He says theatre business is okay down<br />

Miami way but night clubbers are singing<br />

"Moan Over Miami" Atkinson,<br />

business manager of 110, MPMO, who<br />

Local<br />

was attending the AFL confab in Miami,<br />

came in for the meeting and election of officers<br />

of Local 110. Gene was elected again,<br />

this time for<br />

a five-year term.<br />

THEATRE OPERATORS<br />

3u^ e


. . The<br />

ST. LOUIS<br />

pifty acres bounded by the Halls Ferry and<br />

St. Cyr roads and Highway 99 have been<br />

acqui2-ed by Fi-ed Wehrenberg, head of the<br />

Wehienberg circuit, from Adrian and Nellie<br />

Lamb for an indicated consideration of $80,-<br />

500. Wehrenberg has not announced any<br />

plans for the property, which is strategically<br />

placed as a site for either a drive-in or conventional<br />

type theatre with commercial facilities.<br />

Funeral services for Ray J. Curran, who<br />

for some 14 years was associated with United<br />

Artists as booker and office manager prior<br />

to going to Risco, Mo., about three years ago<br />

to run the Algerian Theatre, were held at<br />

the Lupton chapel last Monday C2i. Cm-ran,<br />

who for two years had been a wholesale liquor<br />

salesman, was killed by smoke and fire at<br />

the home of his brother January 30 after he<br />

had fallen asleep with a lighted cigaret in<br />

his hand. He is sm-vived by his son Tommy,<br />

his father Thomas J.,<br />

a brother and two sisters.<br />

Walter E. Branson, division sales manager<br />

for RKO, and Sid Kramer, assistant short<br />

subjects sales manager, were in February 2,<br />

3 to confer with Tommy Williamson, local<br />

manager, his sales force and District Manager<br />

Ray Nolan concerning the 1948 Ned<br />

Depinet drive. Accompanied by Nolan, Branson<br />

and Kramer were in Kansas City February<br />

4, in Des Moines February 5 and Omaha<br />

February 6. They left that city for Chicago<br />

to spend this weekend.<br />

Norman Probstein, who soon will open his<br />

Crest Theatre on Gravois road in the Affton<br />

section, plans a 1,000-seat theatre for a site<br />

on Warson road in the central part of St.<br />

Louis county. Pi-obstein is a nephew of the<br />

late Harry Koplar, pioneer local motion picture<br />

theatre owner ... A new theatre for<br />

Webster Groves, Mo., to cater to the Negro<br />

trade is being designed by Edward Lantz.<br />

local architect, for one of his clients. Details<br />

of the proposed house are not yet available.<br />

(AdverlisemenI)<br />

ALL-IN-ONE DRINK DISPENSER<br />

SOLVES PROBLEM<br />

SOFT DRINKS IN<br />

Theatre operators have long lamented the<br />

fact that soft drinks were impractical for<br />

movie houses because of the bottle menace.<br />

This problem is no longer an obstacle. This<br />

new unit makes soft drink sales not only possible<br />

but practical for theatres. Expensive<br />

installation costs are eliminated as a result<br />

of its construction. It is installed in the same<br />

manner and as simply as a water fountain.<br />

The carbonator is within the unit.<br />

OF SERVING<br />

MOVIE HOUSES<br />

Surveys indicate that as high as 65% of<br />

theatre audiences would purchase soft drinks<br />

if they were available at the theatre. With a<br />

revolutionary dispensing unit such as the tiew<br />

AU-In-One device, theatre operators can<br />

boost profits easily at a pinimum of expense.<br />

The new AU-In-One dispenser unit is available<br />

thru the Proctor Sales Company of St.<br />

Louis.<br />

Ray Colvin, president of the Theatre Equipment<br />

Dealers Protective Ass'n, and co-owner<br />

of Theatrical Scenic Studios here, and Mrs.<br />

Colvin are enjoying the sunshine of the Rio<br />

Grande valley in Texas . . . Paul Musser has<br />

installed new chairs and drapes and has redecorated<br />

the interior of his 250-seat Old<br />

Trails Theatre in Greenup, 111.<br />

Theatrical Scenic Studios has installed new<br />

stage draperies for the theatre in the Veterans<br />

hospital at Danville, 111. . . . Ruby<br />

S'Renco, owner of the Art Theatre and the<br />

S'Renco screening room, was fighting an<br />

attack of flu but refused to be bedded down.<br />

Mrs. S'Renco recently returned from the<br />

Jewish hospital . . . Barney Rosenthal, manager<br />

for Monogram and Allied, continues to<br />

make splendid progress at the Jewish hospital.<br />

Easy<br />

.<br />

Dick Brill, publicity manager for Eagle<br />

Lion, was in Des Moines in connection with<br />

"Out of the Blue" St. Louis Ambassador<br />

Theatre, Inc., and Eden Theatre<br />

Co.. included among the defendants in the<br />

antitrust damage suit of Mossotti vs. Fanchon<br />

& Marco, Inc., et al., have asked Judge Rubey<br />

M. Hulen to dismiss the petition, as far as<br />

they are concerned . . . Jimmy Frisina, fea-<br />

(Continued on next page)


. . Walter<br />

. . Tlie store room<br />

I'<br />

. .<br />

. .<br />

. .<br />

,<br />

RUGGED<br />

RECKLESS<br />

I<br />

DAVE<br />

(1**1<br />

OBRKN<br />

BUZZY<br />

HENRY<br />

>^<br />

'Heat' on Theatre Builder<br />

Forces Him to Withdraw<br />

MILWAUKEE—David V. Jennings, chief<br />

examiner for the Milwaukee county civil<br />

service commission, resigned January 27 as<br />

a result of publicity given his use of political<br />

and other support for an application<br />

to build a motion picture theatre in the<br />

Wauwatosa subdivision.<br />

Jennings said he had wired Washington<br />

asking that the application be refused, but<br />

it already had been turned down by Tighe<br />

Woods, housing expediter. Arthur I. Marcus,<br />

Greendale, member of the American Legion's<br />

national housing committee, had opposed the<br />

theatre project, complaining to the OHE<br />

that a theatre job would divert materials<br />

and manpower from the critical residential<br />

construction field.<br />

Jennings was planning a 735-seat quonsettype<br />

theatre, to be operated by theatre interests<br />

he did not specify. He said none of<br />

the materials he planned to use were critical.<br />

He planned to build at North 76th street<br />

and Blue Mound road, a fast-growing area.<br />

It would be two and a half miles from the<br />

nearest<br />

theatre.<br />

Application for Drive-In<br />

Rejected by Plan Board<br />

GREENFIELD, IND.—Tlie Hancock county<br />

planning board, organized subsequent to the<br />

filing of application by the Indiana Outdoor<br />

Theatre Corp. for permission to build a drivein<br />

theatre here, has rejected the bid of the<br />

Louisville concern. The company planned to<br />

put up the drive-in on highway 40, east of<br />

Cumberland, and has already started to clear<br />

the site. The builders will appeal to the<br />

county appeal board. Their application was<br />

opposed by representatives of the Hancock<br />

Ministerial Ass'n and a number of Cumberland<br />

residents.<br />

New Owners Take Over<br />

New Miller in Gary, Ind.<br />

GARY, IND.—The Miller Theatre, Gary's<br />

newest, has been leased by Stewart G. Loehr<br />

and Olof G. Hellman, from Emil J. Ruberti<br />

and Albeno Candiano. Ruberti and Candiano<br />

built the Miller, an 800-seater, at a cost of<br />

about $250,000 and opened it on Jmie 6 last<br />

year. Ruberti said he was planning to enter<br />

exhibition elsewhere and Candiano will devote<br />

himself to other interests here. Loehr<br />

and Hellman are newcomers to exhibition<br />

They are partners in floor covering shops<br />

here and in Hammond and own a local furniture<br />

store.<br />

Tom McCleaster Marks<br />

20 Years in Film Trade<br />

INDIANAPOLIS — To mm ie<br />

McCleaster,<br />

sales manager at 20th-Fox, will compete<br />

20 years in the motion picture industry this<br />

month. He began his career with Educational<br />

Pictures, Inc., in 1928 as assistant shipper,<br />

and started with 20th-Fox in July 1933. He is<br />

a World War II veteran. He spent 42 months<br />

in the air corps and on several occasions<br />

was cited for outstanding service.<br />

Morgan in "Don Juan'<br />

Han-y Hays Morgan, former U.S. vice-consul<br />

in wartime unoccupied France, has been<br />

added to the cast of the Errol Flynn starrer,<br />

Warners' "Adventures of Don Juan."<br />

ST.<br />

LOUIS<br />

(Continued from preceding pagej<br />

ture buyer for the Frisina Amusement Co.,<br />

Springfield, and Mrs. Fi-isina will leave shortly<br />

for a Florida vacation.<br />

Harry Kahan, head of the pioneer film<br />

service bearing his name who was rushed<br />

to Jewish hospital January 30, is doing nicely.<br />

He probably will undergo an operation before<br />

returning to his desk .<br />

at 3206 Olive St. is being fitted for film exchange<br />

facilities for Albert Dezel Productions.<br />

Johnny Walsh, recently with Screen Guild<br />

here, will be manager and Nick O'Brien, former<br />

booker for Screen Guild, will be booker.<br />

The Oscar Turners sr. and their granddaughter<br />

from Harrisburg, 111., are enjoying<br />

a vacation in Florida . Friendich<br />

of the RKO staff recently bowled a 245 and<br />

came back with 259 in the Scratch league<br />

competition at Columbia, 111. His league average<br />

is 176 .. . The snow and ice of the past<br />

week had film salesmen doing tricks on the<br />

highways of eastern Missouri and southern<br />

Illinois. Exhibitors of the smaller towns did<br />

not attempt their usual trips to Filmrow this<br />

week. It was too hazardous.<br />

Nat Steinberg, Republic manager, attended<br />

a sales meeting recently in Chicago .<br />

The Browns and Cardinals baseball clubs<br />

have revealed that prices of all tickets at<br />

Sportsmen's park will be inci-eased to take<br />

care of the 2 per cent tax on admissions .<br />

A new coaxial cable to provide facilities for<br />

long-distance telephone, radio and television<br />

has been placed in service between St. Louis,<br />

Terre Haute, Ind., and Chicago at a cost of<br />

$6,500,000. Arrangements for two-way television<br />

transmission are included.<br />

Hall Walsh, district manager for Warners,<br />

and Lester Bona, local manager, visited<br />

Springfield to confer with officials of the<br />

Frisina circuit. Bona also called on the<br />

Edwards-Harris circuit in Farmington .<br />

Don Walker, Warner publicity man, was in<br />

from Kansas City . . . Fred Johanningsmeyer,<br />

assistant manager at Loew's Orpheum, has<br />

been promoted to assistant at Loew's in Dayton.<br />

He has been succeeded here by Robert<br />

Morris, who had been chief of staff for<br />

Loew's State.<br />

Smoke Routs Patrons<br />

HOPE, IND.—Smoke from an apartment in<br />

the same building drove patrons out of the<br />

Hope Theatre one night recently. Damage<br />

amounted to several hundred dollars, according<br />

to the owner. William Sutton. Apparently<br />

the belt on the furnace blower system slipped<br />

off the fan and allowed the furnace to<br />

overheat.<br />

Floor joists around the heat pipe leading<br />

to the upstairs were ignited and flames<br />

traveled up the wall to the ceiling. A fire<br />

wall between the apartment and the theatre<br />

prevented the fire from reaching the auditorium.<br />

William R. Norton to Open<br />

In Red Key, Ind.. March 1<br />

RED KEY, IND.—William R. Norton has<br />

set a March 1 opening date for his 360-seat<br />

Key Theatre here.<br />

62 BOXOFFICE ;; February 14, 1948


. . Lou<br />

. . Pearl<br />

. . Sam<br />

. . Herman<br />

Howe,<br />

. .<br />

. . . Jack<br />

Courtesy Campaign<br />

At Fox Wisconsin<br />

MILWAUKEE—A two-week courtesy campaign<br />

ending February 18 is being conducted<br />

by Fox Wisconsin Amusement Corp. in all<br />

theatres.<br />

its<br />

The campaign was opened at a series of<br />

regional meetings at which model employes<br />

went through the act of buying a ticket,<br />

presenting it to the doorman, buying from<br />

the vending counter, and taking a seat. The<br />

"do" and "don't" of employe procedure was<br />

pointed out along the way.<br />

All theatres and personnel are being<br />

checked weekly by district managers in Milwaukee<br />

and those in the remaining territory<br />

are being checked once. They will grade<br />

theatres on forms provided by the home office<br />

and will select the five outstanding theatres<br />

from the standpoint of courtesy. These<br />

five will be rechecked by managers appointed<br />

by Harold J. Fitzgerald, president, and winners<br />

will be awarded prizes at the spring convention<br />

here. Trophies are to be given the<br />

four outstanding theatres, and also to the<br />

outstanding doorman, usher, cashier and<br />

vending girl.<br />

Employes will be checked on 20 points:<br />

Uniform complete, hair, hands and nails,<br />

shoes, cleanliness or makeup, eating candy<br />

or gum, pleasant attitude, remain at post<br />

efficiency-correct, correct phraseology, gossiping<br />

with patrons or employes, knowledge<br />

of schedule, knowledge of price and policy,<br />

answer phone correctly, correct posture, post<br />

clean, correct heat reports, knowledge of current<br />

program, knowledge of coming attractions,<br />

knowledge of location of safety kit and<br />

fire extinguisher.<br />

Three Houses in Madison<br />

Hike Adult Prices 5 Cents<br />

MADISON—A five-cent increase in admission<br />

prices for adults has been put into effect<br />

by the Orpheum, Capitol, Parkway and<br />

Madison theatres here. The admission price,<br />

tax included, now is 55 cents before 6 p. m.<br />

and 70 cents thereafter. Children are admitted<br />

at the same prices as before: 14 cents<br />

before 6 p. m. and 20 cents after<br />

that hour.<br />

Increased costs of operation were cited as<br />

the reason for the advance. Managers of the<br />

Strand, Majestic and Eastwood said they anticipated<br />

no price raise at this time.<br />

Warners Manager Confer<br />

With Kvool in Milwaukee<br />

MILWAUKEE—Alfred D. Kvool, assistant<br />

divisional manager for Warners Theatres,<br />

and Harry Mintz, district manager, conducted<br />

a meeting here last week for house managers<br />

in the city and state. Attending from<br />

out of town were Stan Gross, Rio, Appleton;<br />

Fred Reeth, Capitol, Madison: Stan Gere,<br />

Rialto, Racine, and Leo Schuessler, Rex, and<br />

Jack Ebersberger. Sheboygan, Sheboygan.<br />

loe Hould in Calumet<br />

CALUMET, MICH.—Joseph Hould has returned<br />

to this city as manager of the Calumet.<br />

He formerly was advertising manager<br />

of the Evening News-Journal here. Since<br />

leaving that position, he has managed theatres<br />

in Laurium and Iron Mountain, Mich.,<br />

and Beaver Dam, Wis., for Fox Wisconsin.<br />

He succeeds Donald Quick, who was transferred<br />

to Iron Mountain.<br />

MILWAUKEE<br />

T^a.\ Wiesner of the Alamo and Mozart is<br />

gaining in health since his recent operation<br />

and will soon have an artificial voice<br />

box. Wiesner is forced to talk with pad and<br />

pencil these days . . . Oliver Ti-ampe, Monogram<br />

booker, is anxiously awaiting a chance<br />

for a few rounds of preseason golf in Florida<br />

in March.<br />

.<br />

Jules Gerelick, Paramount salesman, has a<br />

new Ford . Reinke, MGM "hello gal,<br />

Have you noticed the<br />

is nursing a<br />

resemblance<br />

cold . .<br />

between Walter Blaney, RKO<br />

office manager, and Wallace Ford, actor appearing<br />

in "T-Men"? . Beiersdorf,<br />

Eagle Lion western sales manager, was in<br />

from New York for conferences with Joe<br />

Imhof, branch manager.<br />

Hugo Vogel of the equipment sales firm<br />

made six trips through the territory in one<br />

week . Elman, RKO manager, will<br />

celebrate a birthday February 14. He isn't<br />

telling his age . . . The Row hopes for speedy<br />

recovery of Hilda Schlimmer's husband, who<br />

had two operations. Hilda is with MGM's<br />

inspection department . . . Ray Smith, equipment<br />

salesman, is keeping his weight down<br />

by bowling weekly with the lATSE league.<br />

Larry Seidelman, Film Classics salesman,<br />

resigned and Bill Griffiths, booker, took over<br />

his work . Fish, Hollywood, Goldwyn<br />

official and brother of Producer Samuel Goldwyn,<br />

was in for a huddle with Lou Elman,<br />

"<br />

RKO manager . . . M. D. 'Doc managing<br />

the "Mourning Becomes Electra" show<br />

at the Pabst, recalled Milwaukee's showing<br />

of "The Miracle," at the Auditorium years<br />

back. Howe reported Olivia De Havilland and<br />

Mickey Rooney, film stars, were in that stage<br />

show.<br />

Walter Bennett, who now sells air conditioning,<br />

met Elmer Hall, MGM engineer, at<br />

the exchange and they recalled the time<br />

Hall tossed Bennett out of the Princess for<br />

gate crashing ... Ed Heiber, Eagle Lion<br />

district manager, was in for conferences with<br />

Joe Imhof. branch maiiager.<br />

Booking on the Row: Larry Husten. East<br />

Troy: Mr. and Mrs. W. Kuehn, Oshkosh: H.<br />

H. Otto. Clinton: Larry Kelley. Cudahy:<br />

George Compston, Peshtigo; Joe Malits.<br />

Eighth Street: Barney Sherman, Racine; Sid<br />

Margoles, Regal: Nick Berg, Sheboygan; Nick<br />

Johnson, Manitowoc; Erv Koenigsreiter,<br />

Greendale; Billy Pierce, Savoy, and Ed Johnson,<br />

Milwaukee.<br />

Wally Heim, Chicago, RKO exploiteer,<br />

pounded his drums around towii . . Walter<br />

.<br />

Baier. Fort Atkinson, is vacationing in Florida.<br />

Ruth Whitney, former Warner Theatres<br />

hello gal, and Roland Krause, Warner associate<br />

manager, married a while back, are<br />

busy furnishing their abode . . Orville<br />

.<br />

Langheinrich of the Buileigh distributed<br />

cigars advertising a baby boy.<br />

Harry Mintz, Warner Theatres district<br />

manager, toured key state situations and<br />

Mrs. Dorothy<br />

huddled with managers . . .<br />

Mead is back pounding the typewTiter at<br />

Republic after an extended honeymoon .<br />

Jimmie Shufflebotham, Warner Theatres<br />

sign m.an, jumped into the orange blossoms<br />

a while back . . . Allen Ledward, projectionist,<br />

underwent a gall bladder operation.<br />

Esther Glowacki, receptionist at RKO, resigned<br />

to accept a position with Paramount<br />

Lorentz, 20th-Fox central divisional<br />

manager, was in, huddling with Joe<br />

Woodward, branch manager . . . Clem Kramer<br />

distributes cards at the Mars asking<br />

patrons what oldies they want to see. To<br />

date the Rudolph Valentino films have been<br />

most requested. Ki-amer will show "The<br />

Eagle," a Valentino feature the early<br />

of<br />

1920s, starting February 12 Esther Williams,<br />

MGM star, was slated for an ap-<br />

. . .<br />

pearance at the Riverside. However, picture<br />

commitments prevented her from filling the<br />

engagement, Roy Pierce, Riverside manager,<br />

reports . . . Marion Fiss, secretary to Nat<br />

Marcus, Warners branch manager, is back<br />

at her desk following her marriage.<br />

Cooperating with Milwaukee museum, the<br />

Sentinel is underwriting a $5,000 visual education<br />

program that will increase the Museum's<br />

stock of 16mm films on American<br />

history for use in private, parochial and public<br />

schools here. It is estimated that 50<br />

16mm films covering important events in<br />

American history will be added to the Museum's<br />

film loan service.<br />

Kentucky Film Deliveries<br />

Started by Arlie Anderson<br />

LOUISVILLE— Arlie Anderson of Hartford,<br />

Ky., has begun operation of the KATO Film<br />

Transit Co., operating out of the Indianapolis<br />

film exchanges and serving Kentucky theatres.<br />

At present two trucks are in operation,<br />

with the possibility additional trucks and<br />

further outlets wUl be added in the near<br />

futm-e.<br />

Estelle Steinbach Speaks<br />

BEAVER DAM. WIS.—Estelle Steinbach.<br />

public relations director for Fox Wisconsin,<br />

was scheduled as the main speaker at a joint<br />

meeting of local Parent Teacher associations<br />

February 19. Her subject was to be "The<br />

Power of the Movies," in their entertainment,<br />

educational, social and ethical values.<br />

Cancel 'Outlaw' Booking<br />

FORT WAYNE—"The Outlaw,"<br />

booked by<br />

the Jefferson Theatre for a local showing,<br />

will not be shown as scheduled. Alliance<br />

Theatres of Chicago, which operates the Jefferson,<br />

agreed to cancel the showing when<br />

objection was raised.<br />

USE<br />

OUR<br />

FREE<br />

COPY-<br />

WRITING<br />

SERVICE<br />

SPECIAL<br />

fhat<br />

^<br />

I<br />

BETTER<br />

and Quicker!<br />

FILNACK TRAILERS<br />

1327 S. Wobosh, Chicogo 5<br />

BOXOFFICE :: February 14, 1948


Chicago Mayor Asks<br />

Lower Curfew Age<br />

CHICAGO—Mayor Kennelly indicated last<br />

week to the city council that police would ask<br />

amendment of the city's curfew ordinance,<br />

which bans persons under 18 from appearing<br />

on the streets between 10 p. m. and 6 a. m.<br />

unless employed or accompanied by an adult.<br />

There hasn't been a strict enforcement of<br />

this ordinance," the mayor said. "I believe<br />

the police department officials feel the 18<br />

year limit is too high. I hope the committee<br />

will call police officials in for a meeting soon."<br />

It was reported that an age limit of 16 was<br />

being considered.<br />

A stoi-m of protests arose here from both<br />

parents and children against Police Commissioner's<br />

Prendergast's order to enforce the<br />

curfew ordinance requiring the children under<br />

18 to<br />

be out of motion picture theatres,<br />

dance halls and other public amusement<br />

places, and off the streets and home by<br />

10 p. m. Prendergast said he had received<br />

many letters both for and against the order.<br />

Most children protested the ordinance was too<br />

severe and they should be allowed to attend<br />

a picture show.<br />

Evanston, a Chicago suburb, began curfew<br />

enforcement February 2, it was disclosed by<br />

Police Chief Carl Ekman. He said Evanston's<br />

curfew differs from the one in Chicago in<br />

that the city ordinance there bans children<br />

under the age of 16 from the streets and from<br />

amusement places after 10 p. m. He said that<br />

boys and girls returning home from a theatre,<br />

dance or other legitimate function will not<br />

be taken into custody. '5foung people will not<br />

be permitted to loiter. Managers in the Loop<br />

and outlying theatres report that youngsters<br />

are not attending the late shows, but attendance<br />

has picked up at late afternoon and<br />

early evening shows.<br />

•^^^<br />

Posters in Theatres Back<br />

Cancer Detection Center<br />

FORT -WAYNE—The recent drive of the<br />

Port Wayne Gasoline Retailers Ass'n for<br />

fimds to construct a cancer detection center<br />

here received the wholehearted support of<br />

local exhibitors. Quimby Theatres, which has<br />

three downtown first run houses as well as<br />

the Quimby auditorium, placed posters calling<br />

attention to the drive in the lobby of<br />

each house.


. . . Gayle<br />

. . Genevieve<br />

. . Milton<br />

. . Jack<br />

. . Tom<br />

. . Mary<br />

. .<br />

. . Joseph<br />

Seek Sunday Shows<br />

For Theatre in Zion<br />

ZION. ILL.—After years of resistance, this<br />

church-founded city succiunbed recei>tly to<br />

the advance of modern hving and permitted<br />

the establishment of its first motion picture<br />

theatre. Now the operators are seeking permission<br />

to show pictures on Sunday.<br />

In a plea to the city council, the five owners<br />

of the Zion Theatre charged the council<br />

with "aiding and abetting" theatres outside<br />

the city by keeping their house closed on<br />

Sunday. They asked that the city ordinance<br />

be changed. They said they "can't make a<br />

go" of the theatre without Sunday shows.<br />

Councilmen told them they didn't think the<br />

people of Zion wanted Sunday shows but that<br />

they would welcome a referendum on the<br />

if question the theatre owners would get up<br />

petitions signed by 25 per cent of the voters.<br />

The theatre was opened New Year's eve<br />

by a company composed of Onnie Bridges,<br />

Prank Davis, E. G. Peterson, Martin Ruesch<br />

and Herbert Ruesch.<br />

Young Violators Forced<br />

To See Traffic Short<br />

CHICAGO—The second motion picture<br />

showing for teen-aged traffic violators, ordered<br />

by Judge John J. Griffin of traffic<br />

court, was held last week. "Traffic With the<br />

Devil" was shown to approximately 50 young<br />

violators and their parents in the screening<br />

room at police headquarters. The MGM short<br />

deals with the dangers and the horrors of<br />

reckless driving. Judge Griffin inaugurated<br />

this novel form of dealing with young speedsters<br />

January 28 when an RKO film, "Highway<br />

Mania," was shown. Since then Judge<br />

Griffin has received many letters of approbation<br />

from parents and teachers.<br />

Wayne Goodwin Is Down<br />

With Undulant Fever<br />

BUTLER, IND.—Wayne Goodwin, operator<br />

of the Butler, is confined at home by undulant<br />

fever. The malady is now prevalent<br />

in the city of Butler and the northern section<br />

cf the state adjoining the city.<br />

Eight Tagged for Adults<br />

CHICAGO—The police motion picture censor<br />

board looked at 497,000 feet of film, representing<br />

102 releases last month, and made<br />

63 cuts, rejected none and classified for adult<br />

showing eight pictures including: EL's<br />

"The Smugglers," UA's "Man of Evil," RKO's<br />

"Mourning Becomes Electra," Wein-German<br />

film. "The Clown," and Clasa's Mexican films,<br />

"Table Turned." "Angel or Demon," "Grand<br />

Casino," and Franklin's French film, "Les<br />

Miserables."<br />

New Mounds Roxy Pilot<br />

MOUNDS, ILL.—C. M. Swabb, veteran theatreman,<br />

is the new manager of the Roxy,<br />

owned by Hirschel Eichhorn. Swabb succeeds<br />

Billy Henderson. He came to Mounds<br />

from Fort Gibson, Okla., where for the last<br />

six years he was manager of the Port and<br />

secretary of the Fort Gibson Chamber of<br />

Commerce.<br />

BOXOFnCE : : February 14, 1948<br />

INDIANAPOLIS<br />

Tim Keefe, 20th-Fox exploiteer In Cincinnati,<br />

spent three days here on business .<br />

James Plummer succeeds Don Wright, who<br />

resigned as manager of the Rodeo Theatre,<br />

downtown action house . Romano<br />

has been added to the billing department at<br />

RKO . Ai-dington, secretary to<br />

Edwin Brauer, Republic manager, is on the<br />

sick list.<br />

George Kalafat, Cleveland circuit operator,<br />

is visiting his brother, Alex Kalafat, at Garrett,<br />

Ind, The two operate the Lans Theatre<br />

in Lansing, Mich. . . . Russell Bleeke, office<br />

manager at Republic, is a bachelor at present.<br />

Mrs. Bleeke has gone to Florida for<br />

an extended vacation, or until the weather<br />

becomes livable here. Several of Russ' old<br />

cronies have accepted invitations to steak<br />

dinners and pronounce him an excellent cook.<br />

Hobart Hart, who operates the Smart and<br />

Court theatres in Auburn, has completed the<br />

remodeling of the Smart and now is going<br />

to remodel the Court . Dillon, assistant<br />

booker at Columbia, was sick . . . Harry<br />

Bernstein, exploiteer, was in the city working<br />

on "Relentless," which opened at Loew's<br />

February 11.<br />

Phyllis Finney, biller at Eagle Lion, and<br />

John Gibson were married January 30 at a<br />

twilight wedding service in the Irvington<br />

Christian church . Archer is the new<br />

counter man at Ger-Bar Equipment Co. . . .<br />

Leon Brandt and J. Eddinson, Eagle Lion<br />

exploiteers, were here on special assignments<br />

Black, Warner Bros, salesman, is<br />

on the sick list . . . Jack Dowd, city salesman<br />

for Warner Bros., has been at home<br />

several days suffering with a severe cold.<br />

Al Chew, booker at United Artists, is recuperating<br />

after an attack of influenza . . .<br />

Charles Rich, Warner district manager,<br />

Cleveland, spent Monday and Tuesday here<br />

in conference with Claude McKean, branch<br />

manager . Ettinger, U-I office manager<br />

and head booker, was absent with a<br />

severe<br />

cold.<br />

Robert C. Meyer, Affiliated Theatres office<br />

manager and head booker, reports the<br />

birth of a baby boy January 28 in Methodist<br />

hospital. He has been named Jeffrey Alan<br />

Meyers.<br />

David Niven, Bride See<br />

'Bishop's Wife' in Chicago<br />

CHICAGO—The bishop of "The Bishop's<br />

Wife," David Niven. and his bride of a few<br />

weeks were guests of Woods Theatre manager<br />

Jack Belasco recently at a showing of<br />

the Goldwyn production. Niven said it was<br />

his first opportunity to see the picture since<br />

he went to England immediately upon its<br />

completion.<br />

This was also his first opportunity to see<br />

a Chicago motion picture house in operation.<br />

He mentioned he preferred single to double<br />

features and was surprised to learn that<br />

Chicago first run houses single featured.<br />

The actor and his Swedish bride appreciated<br />

a gift from Belasco, a box of chocolate<br />

cherries, almost impossible to get in<br />

England. Mr. and Mrs. Niven were en route<br />

to Hollywood.<br />

Chicago MPMO Elect<br />

Atkinson for Five Years<br />

CHICAGO—Eugene J. Atkinson, business<br />

manager of Local 110, Chicago Moving Picture<br />

Operators union, and the entire slate<br />

of incumbent union officers were re-elected<br />

without opposition when 500 members of the<br />

local met last week. Atkinson, first elected<br />

in a purge of former union officials who allegedly<br />

had racketeer connections, was reelected<br />

for a five-year term. Police guards<br />

supervised the 1946 election. The officers are<br />

James Gorman, president: Frank Galluzzo,<br />

vice-president: Clarence Jalas, secretarytreasurer;<br />

Sam Klugman, Charles McNeil,<br />

Charles Funk and Arthur Tuchman, executive<br />

board members: George Karg, Claude<br />

Holmes and Edward Schulze, trustees, and<br />

Julius Dickstein, sergeant at arms. All for<br />

two-year terms.<br />

From the BOXOFFICE Files<br />

(Twent-y Years Ago)<br />

JULIAN KING, formerly with Film Booking<br />

Offices, is now on the Universal sales staff<br />

. . . Elmer E. Vosberg has<br />

in St. Louis<br />

opened his People's Theatre in Cape Girardeau<br />

and expects to open houses at other<br />

points in southeast Missouri . H.<br />

Saferty. salesman for Universal, was exonerated<br />

by a coroner's jury in the death<br />

of Joseph A. Cooper, formerly of Vandalia,<br />

111., who was struck by Saferty's car.<br />

Effingham, 111., voted 2 to 1 for Sunday<br />

shows after being without shows for 20 years<br />

. . . Visitors on Filmrow: Tom Reed of Duquoin.<br />

111.; W. A. Boyd, Louisiana, Mo.; Leon<br />

Jarodsky of Paris, 111.; Bob Cluster, Johnston<br />

City, 111.<br />

An issue of $4,550,000 in sinking fund<br />

bonds is being marketed in St. Louis to<br />

help finance the 5.000-seat theatre being<br />

erected by the Fox interests on Grand and<br />

Washington boulevards . . . Hurley B. Gould<br />

and George H. Bauer have transferred the<br />

Phoenix in Lawrenceville, 111., to P. V.,<br />

George H. and George W. Burlison . . .<br />

Thomas Curley has purchased the Robin, St.<br />

Louis, from Frank Calhoun.<br />

Al Jolson will appear in person at Loew's<br />

State in St. Louis next week for a reported<br />

$25,000 for the engagement . . . The work of<br />

converting the Best hardware store in Palmyra,<br />

Mo., into a motion picture theatre is in<br />

progress.<br />

recently<br />

C. C. Lewellen, owner of the Savoy,<br />

purchased the building.<br />

lis<br />

»"-?"J;v?r.--i;^


: February<br />

Just a simple idea<br />

hut see what it does I<br />

From Showmandiser section<br />

of BOXOFFICE of Jan. 17 issue.<br />

Business can be boosted by better showmanship .<br />

. .<br />

Scores of practical<br />

ideas are presented to help YOU earn<br />

more profits from your investment.<br />

Read BOXOFFICE- Your Business- Builder Friend<br />

BOXOFFICE<br />

:<br />

14,


Antibidding Lineup<br />

Splits in Twin City<br />

MINNEAPOLIS—A break in the ranks of<br />

Twin City independent exliibitors has resulted<br />

from a move by some of the members<br />

to start competitive bidding for runs and<br />

change clearance. The large majority oppose<br />

bidding and seem content to let present<br />

clearance remain undistui'bed. They<br />

fear that upsetting the applecart will cause<br />

liigher film costs all along the line.<br />

Ben Friedman, circuit owner, was the first<br />

M announce he wanted earlier clearance for<br />

hi.s Edina, a suburban house. Now the W. R.<br />

Frank circuit in a letter- to the exchanges<br />

is demanding the right to bid for pictures<br />

for its leading Minneapolis neighborhood<br />

and St. Paul suburban theatres 21 days after<br />

dovnitown first runs. This would be in place<br />

of the present 56-day availability.<br />

The Frank circuit states tha* the earlier<br />

clearance is essential to the profitable operation<br />

of the theatres involved and intimates<br />

that, if necessary, recourse will he had to<br />

the courts. Friedman asserts business at the<br />

Edina has been seriously damaged because<br />

nearby competing theatres have earlier clearance.<br />

Branch managers here are referring the<br />

Frank circuit letter to their home offices<br />

for instructions. At least one district manager,<br />

M. A. Levy of 20th-Fox, is known to<br />

favor a change in Twin City clearance, with<br />

the establishment of zones according to the<br />

amount of film rentals.<br />

Outside of the Twin Cities, in competitive<br />

situations, there has been bidding for pictures<br />

and the plan is reported as "popular."<br />

Chris Schmidt Launches<br />

Home Theatre in Tripp<br />

TRIPP, S. D.—This town of 1,000 got its<br />

second theatre when Chris Schmidt opened<br />

the 375-seat Home January 21. The theatre,<br />

entirely new, was built at a cost of about<br />

$15,000. It is constructed of brick and tile,<br />

measures 105x33 feet, and has a perrrianent<br />

canopy, above which is a neon-lighted name<br />

sign. It is equipped with Wenzel and Simplex<br />

projectors, Ballantyne sound, and is oil<br />

heated.<br />

Glen A. Cooper Will Build<br />

Drive-In at Garden City<br />

GARDEN CITY, KAS.—Glen A. Cooper<br />

will build and operate a 300-car drive-in east<br />

of here on highway 50. Cooper also owns the<br />

300-car ozoner opened late last summer in<br />

Dodge City.<br />

The new outdoor theatre will have a 30x40-<br />

foot screen and will be equipped with Simplex<br />

sound and projection equipment, fui'nished<br />

by National Theatre Supply, Kansas City.<br />

Jim Ricketts to Paramount<br />

DES MOINES—Jim Ricketts jr., has been<br />

named assistant booker at Paramount, replacing<br />

Hillis<br />

Carelton. resigned. Ricketts<br />

began his work on the Row as a shipper two<br />

years ago. He has been booker at Republic<br />

for the past year.<br />

Start Holstein Project<br />

HOLSTEIN, IOWA—Work has begun on<br />

the new State Theatre here. E. W. Kugel.<br />

proprietor, says the structure will be completed<br />

by spring.<br />

BOXOFFICE :: February 14, 1948<br />

Unusual Treatment Makes 'Carnegie<br />

A Big Grosser in Omatia Territory<br />

Colosseum in Kansas City<br />

Names E. R. Golden Chief<br />

KANSAS CITY—E. R. "Eddie" Golden, city<br />

salesman here for MGM, was elected president<br />

of the local Colosseum of Motion Picture<br />

Salesmen at the organization's first full<br />

meeting February 7. Andy Anderson of Paramount<br />

was elected vice-president and Joe<br />

Manfre of Warner Bros, and Morton Ti-uog<br />

of United Aj-tists were named secretary and<br />

MGM.<br />

The committee will meet again Monday<br />

treasurer respectively.<br />

Plans were prepared for a Movie ball to<br />

be held some time in April or May. Committee<br />

on arrangements for this affair consists<br />

of John Graham of UA; John Flynn,<br />

Columbia; Charles Knickerbocker, 20th-Fox;<br />

Bill Flynn, UA; Ralph Morgan, Monogram;<br />

Ralph Morrow, Universal, and Woody Sherrill,<br />

Debut of 'Scudda Hoo!'<br />

Arranged in Sedalia<br />

SEDALIA, MO.—"Scudda Hoo! Scudda<br />

Hay!" will have Its world premiere at the Fox<br />

and Liberty theatres here March 10. The<br />

debut will be followed the next day by mass<br />

openings throughout the Kansas City, Omaha,<br />

Des Moines and St. Louis areas.<br />

Here from New York this week to arrange<br />

for the premiere was Rodney Bush, exploitation<br />

manager for 20th-Fox. Working with<br />

him were Sy Freedman. area publicist for<br />

20th-Fox, and Senn Lawler, public relations<br />

official for Fox Midwest. Present plans for<br />

the celebration call for the appearance of<br />

several 20th-Fox stars, a parade, a mule show<br />

at the Colosseum and wide newspaper, magazine<br />

and radio coverage. The- Technicolor<br />

film stars June Haver and Lon McCallister.<br />

"Walls of lericho" Premiere<br />

To Be Held at Wichita<br />

WICHITA—Howard E. Jameyson, district<br />

manager for Fox Midwest, returned from a<br />

conference of National Theatres executives In<br />

Los Angeles, and announced that "Walls of<br />

Jericho" will be given Its world premiere<br />

here next summer by 20th Century-Fox.<br />

Wichita was selected because Paul I. Wellman,<br />

author of "Walls of Jericho," is a former<br />

Wichita newspaperman. The book from<br />

which the film was adapted has its locale<br />

in Kansas. Jameyson said that 20th-Fox<br />

rates "Walls of Jericho" as one of its<br />

biggest<br />

pictures of the year.<br />

Jameyson also said that "Sudda Hoo! Scudda<br />

Hay!" another 20th-Fox production, will<br />

have its premiere in this section following<br />

the world premiere in Sedalia, Mo., March 10.<br />

Takes Cedar Falls Post<br />

CEDAR PALLS. IOWA—M. E. Blair has<br />

been named assistant manager of the Regent<br />

here by the Cedar Amusement Co. Blair took<br />

over the position following his graduation<br />

from the State university. Manager of the<br />

theatre is M. A. Blair.<br />

MW<br />

OMAHA—Early showings of "Carnegie<br />

Hall" in this territory have given exhibitors<br />

something to mull over. With proper treatment,<br />

it has been demonstrated that the<br />

picture can be turned into a top grosser.<br />

In Lexington, Neb., Ralph Falkinburg was<br />

somewhat afraid of the picture, so he booked<br />

it for two matinees. This turned out to be<br />

a wise move. No sooner had the first performance<br />

finished than the theatre phone<br />

started ringing. Almost everyone in town,<br />

it seemed, wanted to know why the picture<br />

wasn't being shown at a more convenient<br />

time, when it could be seen by all. Now<br />

Falkinburg is bringing it back for a regular<br />

run and is assured of a presold audience.<br />

CITE CONDEMNATIONS<br />

In Omaha, Tri-States Theatres opened<br />

"Carnegie" in the Omaha Theatre. It didn't<br />

do well the first few days and officials went<br />

to the World-Herald and explained, "Look,<br />

we are condemned for bringing in pictures<br />

like 'The Outlaw' and 'Forever Amber," yet<br />

the public really supports them. Then we<br />

try something like 'Carnegie Hall' and the<br />

public stays away in equal numbers."<br />

Next day the World-Herald came out with<br />

an editorial that started things humming. It<br />

"Some time ago the manager of an eastern<br />

radio station was startled by the avalanche<br />

of letters asking that he schedule a certain<br />

symphony program. He did, and then had<br />

an Idea. While the program was in progress<br />

he has a crew of girls telephone the letterwriters<br />

asking them what they were listening<br />

to on the radio. Most of them weren't listening<br />

at all.<br />

MUSICAL STARS LISTED<br />

"The management of the Omaha Theatre<br />

seems to be having somewhat the same experience<br />

with 'Carnegie Hall.' This is the<br />

movie that has attracted a great deal of attention<br />

because it presents a great deal of<br />

classical but melodious music—not fragments,<br />

but substantial amounts of it. Its stars are<br />

.such first-raters in the musical world as<br />

Leopold Stokowski, Bruno Walter, Artur<br />

Rodzinski, Fritz Reiner, Ezio Pinza, Lily Pons<br />

and Jascha Heifetz. It has a story as well,<br />

to tie the music together, and a popular orchestra<br />

for good measure. Just the sort of<br />

movie, in short, that a lot of people say the<br />

movies should be making.<br />

"The performances are so brilliant that<br />

people in the audience at the Omaha sometimes<br />

break into applause. But so far there<br />

haven't been any vast crowds at the theatre.<br />

"The moral seems to be that if people want<br />

really good movies they ought to go to see<br />

them when they come. Tlie moviemakers<br />

have not yet reached the stage where they<br />

can stay in business for their health."<br />

This editorial brought a sudden reaction<br />

at the Omaha Theatre. The music lovers<br />

started parading to the theatre. The picture<br />

will be held over.<br />

Bruce Jones Sells Bee<br />

BEEMER, NEB.—Edward S. Hanzel, formerly<br />

of Wagner, S. D., has purchased the<br />

Bee Theatre here from Bruce W. Jones. This<br />

is Hanzel's first venture in the business.<br />

67


. , . How<br />

. . What<br />

Kansas City Area Has 666 Theatres<br />

With Total of 347,084 Seats<br />

NEW YORK—The Kansas City exchange<br />

area contains 666 theatres with a<br />

total seating<br />

capacity of 347.084, according to the<br />

MPAA theatre directorj-. This is the 24th in<br />

the series of 31.<br />

The three largest cities of the region—Kan-<br />

The summary:<br />

Number<br />

Sealing<br />

Capacity<br />

Theatres in operation* _ 666 347,084<br />

Closed theatres 28 13,753<br />

Totals. 360,i<br />

sas City. Mo.; Kansas City, Kas„ and Wichita<br />

—have 87 of these theatres with 81,195 seats.<br />

Nearly 50 per cent, or 329 theatres, are<br />

located in 322 towns with a population of<br />

2,500 and under. Total seating capacity is<br />

102,539, or an average of 312 per theatre.<br />

Seating capacity oi theatres now in operation, according to population groupings*<br />

Towns with No. of Theatres Number of<br />

Population Theatres Operating Seats<br />

500,000-250,001- I 55 54,324<br />

250,000-100,001. 2 32 26,871<br />

3 31 23,696<br />

100.000- 50,001.. ..<br />

50.000-25,001- .2 10 9,074<br />

.. 25,000- 10,001. 24 73 53, 39<br />

10,000- 5,001 27 61 35,405<br />

5,000- 2,501 54 75 42.036<br />

2,500 and under -...322 329 102,539<br />

• Excluding two drive-in theatres, total capacity 1,450 automobiles.<br />

•• A circuit is defined as "four or more" theatres operated by the same management<br />

Central States Remodeling<br />

Palace in Burlington<br />

BURLINGTON, IOWA—A complete remodeling<br />

program has begun at the Palace<br />

Theatre here under the direction of Jerome<br />

Greenebaiun, Central States Theatre Corp.<br />

district manager. The theatre will be made<br />

into a semistadium type house with only<br />

three of the present walls and part of the<br />

roof being retained.<br />

Greenebaum said presentation of films will<br />

continue through most of the construction<br />

period, but that the house wUl close for a<br />

short time as the work nears completition.<br />

Seating capacity will be increased to 900, new<br />

seats of wider design will be installed and<br />

the air conditioning system will be improved.<br />

A new projection booth and equipment will<br />

be added as well as a new screen.<br />

Offices of both the district manager and<br />

the theatre manager will be housed in the<br />

basement. Greenebaum said the work will<br />

be completed during the summer.<br />

Final 'Ecstasy' Ban<br />

KANSAS CITY—A petition to set aside<br />

the decision of the city censor and the censorship<br />

appeal board on the showing of<br />

"Ecstasy" in this city was denied Tuesday<br />

by the circuit court. The petition for an<br />

alternative writ of mandamus was filed by<br />

Samuel Cummins of New York, distributor of<br />

the film.<br />

TELL US YOUR IDEA!<br />

WE'LL WRITE THE COPY<br />

|<br />

FREE FOR YOUR<br />

Capacity<br />

198,079<br />

162,758<br />

Wichita 'Turtle' Screening<br />

WICHITA—A hand-picked audience witnessed<br />

a screening of "Voice of the Turtle"<br />

at the Fox Miller. On hand as hosts were<br />

Howard Busey, Fox Orpheum manager: Eddie<br />

Hogle, assistant manager, and Don Clark,<br />

Warner salesman. Following the screening,<br />

cards were handed out to members of the<br />

audience to be filled out with individual<br />

opinions of the picture. Then the spectators<br />

were interviewed for a transcription by KFBI.<br />

Comments were enthusiastic. The transcription<br />

will be used as a 20-minute radio plug<br />

when the picture opens at the Orpheum February<br />

19.<br />

To Form Film Council<br />

WICHITA—A local chapter of the Film<br />

Council of America will be organized here<br />

March 4 by representatives of all civic organizations.<br />

Films will be run during the<br />

meeting of the panel and questions asked on<br />

the following subjects: Why a film council?<br />

can we quickly find great numbers<br />

of good 16rrun sound titles for any kind of a<br />

program topic? , . , How can in-service educational<br />

training be had for business and<br />

civic personnel? , . . What film depositories<br />

does Wichita have? . additional depositories<br />

should it have, if any? A temporary<br />

executive committee has been formed.<br />

Team Is Theatre's Guest<br />

NEVADA, IOWA—W, P, Prossman, o^er<br />

and manager of the Circle Theatre, was host<br />

last week to members of the Nevada basketball<br />

squad and their coach. The group of<br />

24 saw a picture with a basketball theme. "The<br />

Big Fox."<br />

Theatre Materials on Hand<br />

YANKTON. S. D.— As soon as weather permits,<br />

work will be resumed on the theatre<br />

being built here by Charles Gurney, he annoimced.<br />

The theatre will be next to his<br />

hotel. Materials and equipment for the house<br />

are already on hand.<br />

'You for Me' Merits<br />

Kansas City Hold<br />

KANSAS CITY—A musical and a topdrawer<br />

western held the local spotlight this<br />

week as continued cold weather kept most<br />

Kansas Citians from going needlessly out of<br />

doors. The musical was "You Were Meant<br />

for Me," which played to business 30 per cent<br />

over average and earned a second week's billing<br />

at the Tower-Uptown-Fairway combination.<br />

"Relentless" was the western. Together<br />

with "Woman From Tangier" the film scored<br />

120 at the Midland.<br />

(Average Is 100)<br />

Esquire—Springtime in the Rockies (20th-Fox);<br />

Coney Island (20th-Fox), reissues 100<br />

Midland—Relentless (Col); Woman From Tangier<br />

(Col) 120<br />

Orpheum—Night Song (RKO) 90<br />

Paramount—Escape Me Never (WF . . iO<br />

Roxy—Wildfire (SG), reissue; Buffalo Bill Rides<br />

Agoin (SG) 90<br />

Tower, Uptown, Fairway—You Were Meant for<br />

Me (20th-Fox) 130<br />

'Senator' Blows Hot<br />

In Cold Minneapolis<br />

MINNEAPOLIS—Twenty below zero temperatures<br />

over the weekend were boxoffice<br />

handicaps, but, nevertheless, among the few<br />

newcomers, "The Senator Was Indiscreet"<br />

came through exceptionally well, "Frieda"<br />

was another picture that commanded some<br />

attention and picked up after only a fair<br />

start. Holdovers were "I Walk Alone," "Captain<br />

From Castile" and "Treasure of Sierra<br />

Madre," the first-named in its third week<br />

and the other two in their second.<br />

Aster-Wild Horse Mesa (RKO); Blockheads<br />

Century—Intermezzo (SRO), reissue 95<br />

Gopher—Dangerous Years (20th-Fox) E5<br />

Lyceum—Road to Hollywood (Astor); Second<br />

2nd wk<br />

RKO-Orpheum—The Senator Was In<br />

(U-I)<br />

RKO-Pan—Treasure of Sierra Madn<br />

2nd d. t. wk<br />

State—Intrigue (UA)<br />

World—Frieda (U-I)<br />

Two Omaha Bills Exceed<br />

Average Percentage<br />

OMAHA—Two theatres were able to pull<br />

their business out of the mediocre class.<br />

One was the RKO Brandeis featuring "The<br />

Fugitive" and "The Crime Doctor's Gamble."<br />

The Omaha Theatre slipped in a couple of<br />

oldies, "Texas" and "Arizona," and did right<br />

nicely.<br />

Weather was a bit warmer, but still not<br />

favorable to theatre business. Three capacity-crowd<br />

hockey games and a St, Louis-<br />

Creighton basketball game, all in row, didn't<br />

help,<br />

Omaha'—Texas (Col); Arizona (Col), reissues !S 120<br />

Orpheum—Big Town After Dark (Para); plus<br />

Gil Lamb recue on st.aae<br />

PO<br />

Paramount—The Senator Was Indiscreet (U I)<br />

RKO-Brandeis—The Fugitive (RKO), Crime<br />

Doctor's Gamble (Co!)<br />

State—Killer McCoy (MGM)<br />

Town—That Haoen Girl (WB), 2nd run; The<br />

Fighting Frontiersman (Col); split with Wild<br />

Mustang (WIB); Palmy Days (UA), reissues.<br />

School Buys Projectors<br />

OMAHA—Tliree new film projectors, costing<br />

more than $3,000, have been purchased<br />

for use at South High school. The interesting<br />

part is that dime noonday pictures shown<br />

in the school's auditorium the past five years<br />

made possible the purchase. The new machines<br />

will be used in the science and home<br />

economics classes.<br />

BOXOFHCE : : February 14, 1948


. . Roy<br />

. . The<br />

. .<br />

. . The<br />

. . Jack<br />

KANSAS CITY<br />

lyjrs. Audrey Flynn, wife of Bill Flynn,<br />

United Artists salesman, is slated to manage<br />

the drive-in C. B. Haas will build this<br />

spring in Great Bend. Mrs. Flynn is Haas's<br />

daughter and formerly operated the Paramount<br />

in La Crosse, Kas. . . . Julian H. King,<br />

president of King Enterprises of Des Moines<br />

and Kansas City, was in the local exchange,<br />

which is under the direction of Marie<br />

Bud Riley, Eagle Lion salesman who fell<br />

two weeks ago and injured his back, is out<br />

of Ti'inity Lutheran hospital and on the way<br />

back to normal. According to Beverly Miller,<br />

district manager, no su:-gery will be required<br />

as had been thought previously . . . Miller<br />

left for New York at the end of the week to<br />

attend a sales meeting and a testimonial dinner<br />

Friday night for A. W. Schwalberg, recently<br />

resigned sales manager for EL.<br />

George Hayob, owner of the Mary Lou in<br />

Marshall, was on a rare visit to Filmi-ow.<br />

Accompanied by his nephew Leo, who operates<br />

the house for him, Hayob looked well<br />

and hearty . . . Glen Klock of the Klock<br />

in Neodesiha, Kas., also was in town. Some<br />

Rowites report it a safe bet to wager the<br />

Golden Gloves tournament had more influence<br />

on his being here than did theatre<br />

chores.<br />

Frank Norris, office manager at Eagle Lion,<br />

has moved into his new home . . . Mary<br />

Helen Seybert is the new assistant cashier<br />

at Republic, replacing Prances Wansch, who<br />

moved to California. New switchboard girl<br />

at GR-2390 is Juanita Gilmore, who replaced<br />

Rene Hall. Incidentally, the new secretary<br />

at RCA Service Co. and replier to HA-6930 is<br />

Juanita, too. This one is Mi's. Watson .<br />

A. A. Hughes of Salt Lake City is the new<br />

field engineer in the RCA office. He worked<br />

here several years ago ... Ed Branch of that<br />

office was on a vacation jaunt through the<br />

territory last week.<br />

Charles Crawford, 20th-Fox salesman, is a<br />

father. His first child. Charles Joseph, was<br />

born last Sunday . Fox Midwest executives<br />

who attended the National Theatres<br />

convention on the coast last week have returned<br />

. Cato, manager for Fox at<br />

the Fairway Theatre, hopes to be back at<br />

POP CORN BOXES<br />

10c Size<br />

ATTRACTIVE DESIGN<br />

IMMEDIATE SHIPMENT<br />

work next week. Roy broke his ankle some<br />

time ago . PMW office reports Uiat<br />

subsequent run business in the city has fallen<br />

off about 50 per cent since the holidays.<br />

Tom McConuick, salesman for Selected<br />

Pictures here, has resigned to return to exhibition.<br />

Tom joined the distributor for<br />

Astor and Realart product in Denver following<br />

his release from service. Before the<br />

war he was manager of a Fox West Coast<br />

house in Pasadena . . . Lawrence Breuninger,<br />

FMW city manager in Topeka, has retiu-ned<br />

from a vacation in Arizona . Hastings,<br />

manager of the Liberty in Marysville, Kas.,<br />

was in the home office last week.<br />

The directors of the Kansas-Missomi Theatres<br />

Ass'n will hold their monthly directors<br />

meeting at Hotel Phillips Tuesday (17;<br />

instead of the usual Thursday since most<br />

of the men will be in town for the dinner for<br />

O. K. Mason, Ward Scott and Ray Copeland<br />

to be given Monday (16) . . . Mrs. Helen<br />

Calaihan has replaced Zella Faulkner as seci-etai-y<br />

to A. F. Baker Enterprises.<br />

Mr. and Mrs. Lloyd M. Jenkins jr., owners<br />

of the State in Norwich, Kas., are experimenting<br />

with seven-nig-ht-a-week showings.<br />

So far, they say, it has proven very satisfactory<br />

and "the people here are himgi-y for<br />

entertainment" . . . Nellie Snyder of Warner<br />

Bros, married Boyd Anderson of Commonwealth<br />

January 31 . . . Hall Walsh, WB district<br />

chief, was in the local exchange. Manager<br />

Russ Borg was home with the flu. Other<br />

flu victims at the exchange were Charles<br />

Oliver and Catherine Dyer.<br />

Other Filmrow visitors included Earl Kerr<br />

of the Rigney in Albany and the Roxy and<br />

Noll in Betliany. He was accompanied by<br />

P. F. Chenoweth, who manages his houses.<br />

R. V. Davidson of the Binney in Pattonsburg<br />

also was in as were Vernon Austin of the<br />

Ozark, Lowi-y City; Tom Edwards, Eldon and<br />

Farmington; Larry Larsen, Webb City; Bill<br />

Bradfield, Carthage; Vii'gil Harbison, Tarkio;<br />

Geoi-ge Nesher, Valley Falls; Jack Campbell,<br />

Osawatomie, and John Johnson, former Eagle<br />

Lion salesman who now is in the real estate<br />

business in Springfield.<br />

Durwood Theatres' spring drive has been<br />

slated to begin March 7 and will continue<br />

till May 15. This will be one of three drives<br />

proposed to occur before Christmas. The<br />

next will be for six weeks during the summer<br />

and the third will be for a ten-week period<br />

before the holiday. Tlie annual Christmas<br />

bonus will be tied in with the overall picture<br />

after the drives have ended . . . "Doc"<br />

Hartley, film editor of the Star, has returned<br />

to his desk following an illness.<br />

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BOXOFFICE<br />

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BOXOFFICE : : February 14, 1948


. . Horky<br />

. . The<br />

. . Edna<br />

. . . MGM<br />

. . Earl<br />

: February<br />

ijjj<br />

D E S<br />

MOINES<br />

this after recent illness . . . Russ<br />

. . Ruth<br />

exchange . Helvig, MGM shipper, returned<br />

to his duties . . . D. C. "Jack" Kennedy<br />

has returned from his vacation in California<br />

office employes had a party at the<br />

Detty Caldwell, currently in "A Miracle Can sound equipment . Los Angeles Times airport shelter house last week . . . Ralph<br />

Happen," is the daughter of Mr. and Mrs. featured Macdonald Carey, native of Sioux Maw, district manager, and Gerry McGlynn,<br />

Leon Coggins of Mason City. Betty, who says City, in a story last week. Carey is a nephew<br />

"of the late John W. Carey, former man-<br />

exchange, as was Norman Pyle, MGM ex-<br />

Omaha branch manager, were visitors at the<br />

she likes Hollywood "next to Mason City, my<br />

favorite town," was graduated from the Mason aging editor of Sioux City Journal-Tribime ploiteer.<br />

publications. He is a son of the late Charles<br />

City High school and was active in dancing<br />

and plays at the Mason City Little Theatre.<br />

Mr. and Mrs. G. Ralph Branton are on a<br />

Carey of Sioux City and Mrs. Carey, who<br />

S.<br />

now lives in Hollywood. He attended Iowa combination business and pleasiu-e trip to<br />

A registered nurse on duty 3 to 11 p. m. gets university.<br />

Texas and then on to the west coast . . .<br />

credit for having the feature played ahead of<br />

Madge Clark, Branton's secretary at Trithe<br />

short subjects each afternoon at the Fern Bitting, Warner inspector, has a hand States, w-as expected back for half-day duties<br />

week her Paramount. Cedar Rapids. She phoned infection which necessitates her being away<br />

Francis Gillon, manager, to explain that<br />

Salesman Stanley Soderberg<br />

Fraser, Tri-States advertising man, was a<br />

from her duties . . .<br />

has been transferred here from the victim of the flu last week.<br />

shift have no enter-<br />

nurses on the evening<br />

tainment opportunity but motion pictures and Columbia exchange in Minneapolis .<br />

couldn't see<br />

Evidon unless the feature started at 1 p. m. they Cook, former secretary for Mel at<br />

it. Gillon got the idea and put Columbia, "helped out" for a few days last First Runs in Des Moines<br />

the feature ahead of the shorts. He said he week. Ruth is enjoying her duties as a fulltime<br />

housewife, but admits that she misses Score Average Figures<br />

felt sure the other theatres would do the<br />

same thing except that it is difficult to shift the office a little . . . Universal is putting in DES MOINES — Theatre business was<br />

the schedule when a theatre has a double feaure<br />

new radiators throughout the office—so the<br />

about normal last week with the two Trieals<br />

can work without their overcoats on<br />

policy.<br />

States houses reporting just 100 per cent.<br />

subzero days!<br />

"Captain From Castile" was at the Des<br />

Moines and "Killer McCoy" and "High Tide"<br />

New chairs costing $10,000 have been installed<br />

at the Rialto, Fort Dodge, Manager<br />

H. N. Schrodt annoimced. The old seats were<br />

sold to other theatres and some went to<br />

churches for use in their auditoriums . . .<br />

The Pier Theatre, Pierson, is now using three<br />

changes a week. Under the new setup there<br />

is a Saturday only feature, a new picture for<br />

Sunday and Monday, with the midweek attraction<br />

running Wednesday and Thursday.<br />

The Pier also is featuring two ca.sh nights a<br />

week.<br />

John J. Peterson of Marshalltown, who is<br />

putting on shows in Baxter two nights a<br />

week, has purchased a new projector and<br />

Milt Feinberg entertained his office staff<br />

at a screening last Sunday night at the Fox<br />

screening room . is putting in a new<br />

dance floor in his restaurant . Cloonen,<br />

RKO contract clerk, resigned to stay<br />

home and take care of her baby . . . Roberta<br />

Baker, Eagle Lion, spent last weekend in<br />

Lamens, Iowa . . . Doris Hall. Republic, was<br />

on the sick list last week, as was Helen Mc-<br />

Gregor, office manager's secretary at MGM.<br />

Alice Weaver, 20th-Fox booker, is back at<br />

her desk after an illness . . . Betty Wynn,<br />

20th-Fox biller, married Tom Stanfield January<br />

24. She is continuing her work at the<br />

made up the double bill at the Paramount.<br />

"A Night at the Follies" has completed its<br />

eighth consecutive week at the Casino, breaking<br />

all records for a consecutive nin of a<br />

pictm-e here. The picture was the subject<br />

of a police investigation the fii'st week of<br />

its nm, but was given a clean bill of health.<br />

However, the probe since has led to consideration<br />

by the city council of setting up a city<br />

motion picture censor board.<br />

(Average Is 100)<br />

Des Moines—Captain From CasHle (2Cith-Fox),<br />

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BOXOFFICE<br />

:<br />

14, 1948 i<br />

t


. . Joplin<br />

. . H.<br />

. .<br />

. . . Elmer<br />

. . The<br />

Sioux Center Verdict<br />

Delayed Till April<br />

SIOUX CENTER, IOWA—The theatre battle<br />

here will not be settled until the town<br />

elections next month. The council took no<br />

action last week on the theatre lease held by<br />

the American Legion on the town hall. The<br />

Legion has been showing pictures six nig-hts<br />

a week in the town hall. The lease expires in<br />

April.<br />

Foes of the theatre won a hotly contested<br />

special town election in January. The result<br />

was only for the guidance of the council,<br />

however, and was not binding. A council<br />

member said no action one way or the other<br />

is expected now until the lease expires.<br />

Meanwhile. Iowa newspapers still were<br />

commenting on their editorial pages about<br />

the decision of Sioux Center residents in condemning<br />

motion pictures.<br />

The Northwood, Iowa Anchor had this to<br />

say last week: -Somehow, we felt sorry for<br />

the businessmen of Siotix Center. A good<br />

theatre in a town attracts business for all the<br />

merchants and is a definite community asset.<br />

"To om- knowledge, no one has ever been<br />

compelled to see a movie against the dictates<br />

of his chui-ch or conscience. It's still a free<br />

country and Sioux Center's action smacks<br />

of being another unsuccessful attempt to legislate<br />

morality."<br />

from the<br />

BOXOFFICE FILES<br />

(Twenty Years Ago)<br />

TTNIVERSAL has closed its Wichita exchange.<br />

Future shipments will be made<br />

from Kansas City . . . The New Isis opened<br />

for business in Alton, Mo. . is to<br />

have a new 1,600-seat theatre, according to<br />

United Studios of Chicago . H. Daniels<br />

purchased the Reel in Oswego, Kas., from<br />

N. W. Huston of Columbus.<br />

Floyd G. Ward, assistant manager of the<br />

Best and Orpheum in Parsons, Kas., has been<br />

made manager to take the place of C. S.<br />

Malone, who resigned . . . The Royal, Carrollton,<br />

Mo., has been sold to Mr. and Mrs. H. F.<br />

Tevis of Holden, Mo. . . . Construction is<br />

under way on the Missouri in Colimibia, Mo.<br />

.. . S. D. Hyter bought a projector from Williaf<br />

Pfaff in Hazelton, Kas., and moved it to<br />

Kiowa, where he will use it in the Kansas<br />

Theatre . . . Martin Nelson opened a picture<br />

show in the former Electric Theatre Bldg.<br />

John J. Franconi, formerly with Film Booking<br />

Offices in Memphis, has joined the sales<br />

force of the Kansas City Fox branch .<br />

J. C. Jossey, vice-president of Enterprise<br />

Film Corp., visited in Kansas City last week<br />

. . . Kenneth Goodnight of Warrensburg, Mo.,<br />

has taken over the City Hall Theatre in Warrensbiu-g.<br />

OMAHA<br />

Uerbert J. Feldman, theatre manager in Mrs. Jacobs plamied to leave during the week<br />

Sioux Center, Iowa, who has been in the for a vacation in the south . . .<br />

Universal<br />

middle of a much-publicized squabble, reveals<br />

that he has a building permit and is son were in Chicago during the week for<br />

salesmen and Branch Manager Harold John-<br />

ready to build a new house if the community sales sessions . . . Ai-nold Johnson, Onawa,<br />

refuses to allow future use of a city building Iowa, exhibitor, who has been ill for some<br />

to the Legion-sponsored theatre.<br />

Mr. and Mrs. John Brandt of Oregon, Mo.,<br />

were in town. He recently sold his theatre<br />

there and is lookirig for a new spot . . . Mr.<br />

and Mrs. Raymond Brown are spending most<br />

of February in Florida. He owns the theatres<br />

at Harlan, Iowa.<br />

Personnel in all exchanges are being asked<br />

to contribute to American Brotherhood week<br />

. . . The flu epidemic again has struck in<br />

the MGM exchange. Head booker Fred<br />

Fejfar and Lucille Sorenson, secretary to the<br />

manager, are among those who missed considerable<br />

work . Republic exchange<br />

has a new phone number—AT 7474 instead<br />

of AT 1906 . . . Marie Hassett, head inspector<br />

at Paramount, was injured in an auto accident<br />

over the weekend. She is confined to<br />

the<br />

hospital.<br />

Otto Hansen, RKO Brandeis projectionist,<br />

fell on the ice and is in St. Joseph's hospital,<br />

where he will remain another two<br />

weeks. Frank Pavilic, another projectionist<br />

at the same theatre, has been out due to<br />

illness . . . Mr. and Mrs. Phil March are<br />

leaving for a vacation in Mexico. He headquarters<br />

at Wayne, Neb., and is a partner in<br />

the March Bros, circuit.<br />

Robert Livingston, dean of Nebraska theatremen<br />

and legislative expert, met with independent<br />

central Nebraska exhibitors in<br />

Grand Island . . . Walter Janke, Lincohi theatreman,<br />

was in town following a trip to<br />

Oklahoma City where he helped to open a<br />

new house.<br />

Mr. and Mrs. Walter Green (he is the<br />

Fepco owner) are in Coral Gables, Fla., visiting<br />

the Edward Schwartzmans. They report<br />

Sophie Tucker is the town's top attraction<br />

Wulf, exhibitor in Kingsley, Iowa,<br />

is paying frequent visits to Sioux City, Iowa,<br />

where his wife has been in the hospital for<br />

several<br />

weeks.<br />

Joe Jacobs, Columbia branch manager, and<br />

time, is now in Doctor's hospital here.<br />

Nate Galbreath, RKO salesman, is resigning<br />

. . . William Miskell, Tri-States Theatres<br />

district manager, who devotes his spare hours<br />

to traffic safety, is pictured in the local<br />

press at a ceremony in which white crosses<br />

are placed on the courthouse lawn for the<br />

two 1948 fataUties so far. It is quite Ukely<br />

a similar pictm-e will appear in Life magazine<br />

as one of a series taken on Omaha's<br />

new safety program.<br />

Visitors along Filmrow, despite the zero<br />

weather, included: George March, Vermillion,<br />

S. D., just back from a west coast trip; Mr.<br />

and Mrs. C. A. Craig, Plainview; Mr. and<br />

Mrs. Edward S. Hanzel, new exhibitors in<br />

Beemer; Jim Burrus, Crete; Paul Tramp,<br />

Oxford; Mr. and Mrs. Clem Tramp, Crofton;<br />

Earl Barclay, Stromsburg; Mrs. Laura Moorehead,<br />

Stromsburg; Ai-nold Miererdierks, Pender;<br />

Ben Juracek, Cedar Rapids, Neb., and<br />

Phil Lannon, West Point.<br />

Most downtown theatres were planning<br />

Friday the 13th Jinx night shows. The Brandeis<br />

was the exception, delaying its midnight<br />

feature until February 14, Valentine's day . . .<br />

Golden Gloves boxing, hockey, high school<br />

basketball and concert attractions are combining<br />

with the weather to clip theatre receipts.<br />

Bob Ballantyne is<br />

going ahead with plans<br />

for a new -building following his victory in<br />

district court on the question of an auditorium<br />

site. The present streamlined Ballantyne<br />

Co. plant was only recently completed<br />

and plans for the addition will have some<br />

beautiful surprises.<br />

Manager Stan Blackburn of the Omaha<br />

Theatre received local plaudits for his efforts<br />

on behalf of "Carnegie Hall." He had an<br />

entire crew of expert technicians go over<br />

every of theatre's inch the sound equipment<br />

to make certain that important music played<br />

in the picture was not marred by imperfections.<br />

USE BOXOFFICE ADS FOR RESULTS<br />

COMPLETELY NEW


. . Al<br />

. . Ben<br />

. . Volk<br />

. . Fay<br />

. . Eph<br />

'<br />

^<br />

Tri-States Sponsoring<br />

Safety Drive Again<br />

DES MOINES—Tri-States Theatre Corp.<br />

and the Iowa State Junior Chamber of Commerce<br />

are sponsors of a second statewide<br />

safety campaign. The purpose of the drive is<br />

to save lives and educate the people of the<br />

state to the importance of each individual's<br />

cooperation in making it a safer place for all<br />

to live.<br />

The drive is to start on March 13 and run<br />

through November 14. Tri-States has again<br />

offered a prize of $1,000 for the best campaign<br />

put forth in any city in Iowa.<br />

G. Ralph Branton. general manager of Tri-<br />

States, has assured the cooperation of all Tri-<br />

States theatres in the use of trailers,<br />

posters,<br />

short subjects dealing with safety, special<br />

children's sJiows, etc.<br />

The 1947 campaign was won by the Boone<br />

Junior Chamber, which received a $1,000<br />

check for use in furthering safety in that city.<br />

Fred Brisson to Film Life<br />

Of Father. Carl Brisson<br />

MINNEAPOLIS—Hollywood producers have<br />

singled out another performer, Carl Brisson,<br />

to perpetuate in the films. The life story<br />

of the star of movies and stage, now appearing<br />

at the Hotel Radisson Flame room here,<br />

be made by the company headed by his<br />

will<br />

son, Fred Brisson. Brisson was connected<br />

with the Danish anti-Nazi imderground during<br />

the war and his activities will be incorporated<br />

into the picture. Present plans call<br />

for the picture to be staged in Denmark and<br />

to be made both in English and Danish.<br />

Shooting probably will start late this year.<br />

Brisson has appeared in a number of Danish<br />

and American pictiu-es and also on the New<br />

York musical comedy stage as well as in<br />

supper clubs.<br />

Chicago Plans Huge<br />

Television Center<br />

from Central Edition<br />

CHICAGO—A gigantic convention project<br />

to be known as Television City, designed to<br />

rival Radio City in New York, has been proposed<br />

for the lake front at the mouth of<br />

the Chicago river. Walter Butler Co., sponsors,<br />

said it would cost "less than $50,000,000."<br />

Plans for the project, under consideration for<br />

three years, were announced last week.<br />

f^g^^stgm^ SHOWMANSHIP<br />

* i/>//^y SERVICE 'TOP QUALITY *<br />

IDDTIOnPICm SERVICE [q<br />

125 HYDE ST. San Francitco l2) Calif.<br />

CIRAIB L. RARtKI Q,mrtl muKiac<br />

MINNEAPOLIS<br />

.<br />

T eRoy J. Miller, U-I manager, and his sales<br />

staff were Chicago visitors this week<br />

for a sales conference . brothers, circuit<br />

owners, have bought the site for a new<br />

theatre in suburban Robbinsdale. They now<br />

. . Republic's<br />

operate one house there<br />

"Driftwood" is going great guns out-of-town.<br />

The branch office reports it held over at the<br />

Granada, Duluth, and Beacon, Superior.<br />

Herman Goldberg, in charge of building<br />

maintenance for Warner Bros., was a visitor<br />

. . . Charlie Rubenstein, circuit owner, is<br />

vacationing in Florida . Markus, formerly<br />

with National Screen Service, has become<br />

secretar>' to Lowell Kaplan. Independent<br />

Theatres manager . Rosen, MGM<br />

Twin City salesman, was in Milwaukee on<br />

business .<br />

Feinberg, U. S. Air Conditioning<br />

president, returned from New York.<br />

Bill Donald, Theatre Associates booker, became<br />

the father of a baby boy . . . Harry<br />

Greene jr., circuit owner and attorney, was<br />

in Washington attending the consent decree<br />

court hearing . Spiwak, theatre capitalist,<br />

stopped over en route to Washington<br />

to help fight the consent decree . . . Howard<br />

Dale, circuit owner, is extending his California<br />

vacation.<br />

The RKO Orpheum here staged a midnight<br />

jinx and horror show Friday tihe 13bh . . .<br />

Ev Seibel, Minnesota Amusement Co. advertising<br />

manager, is vacationing in Arizona and<br />

California . . .<br />

.<br />

The George Miner circuit<br />

opened its 13th theatre this week. It's the<br />

600-seat Miner in Ladysmith, Wis. . . F^ank<br />

Woskie, independent exhibitor, recuperating<br />

at home following a successful major operation<br />

. . . Safecrackers got away with $60<br />

from National Theatre Supply . . . Harry<br />

Buck is new manager for Harry Saveriede<br />

Theatre Brokers.<br />

Seeks Damages of $1,500<br />

For Tumble in Theatre<br />

BURLINGTON, IOWA—A Palace patron<br />

has filed suit in district court here asking<br />

$1,500 damages, allegedly incurred May 21,<br />

1947, when a theatre seat collapsed. Mrs.<br />

C. Lawrence Paule charged the Central States<br />

Theatre Co. with negligence. Alleged damages<br />

listed by the plaintiff were "physical and<br />

mental suffering, inconvenience, humiliation<br />

and embarrassment, mental anxiety and suffering,<br />

disturbance of the nervous system, recun-ence<br />

of a bad heart condition, medical,<br />

drug and prescription expense, loss of time<br />

from her household duties and inability to<br />

participate in<br />

family activities."<br />

Hold Minneapolis Hearings<br />

On New Theatre Permits^<br />

MINNEAPOLIS— The city council license<br />

committee was to hold public hearings this<br />

week on the application of H. G. Griffith and<br />

Roy Secrest for licenses to operate new neighborhood<br />

theatres. Secrest is trying to get a<br />

license transferred from a theatre on which<br />

he has lost his lease to a new one to be<br />

built for him. Griffith has been trying<br />

unsuccessfully for 12 years to get a license.<br />

S. D. Kane, North Central Allied executive<br />

manager, planned to oppose both permits.<br />

Directs Dialog<br />

Dan Ullman will direct the dialog on RKO's<br />

"The Boy With Green Hair."<br />

Exhibitors Oppose<br />

Work-Limit Move<br />

From New England Edition<br />

BOSTON—Members of the New England<br />

exhibitors coordinating committee and representatives<br />

of<br />

the M&P and RKO Theatres<br />

circuits opposed a bill limiting weekly work<br />

days at a hearing before the labor and industry<br />

committee in the Statehouse.<br />

The measure, asked by Forest E. Parker<br />

jr. and the projectionists lATSE Local 182,<br />

would prohibit any employer from requiring<br />

any employe to contract to work more than<br />

six days each week, and would fine violators<br />

$50 for each offense.<br />

Frank Lydon is chairman of the coordinaing<br />

committee with Joe Brennan of Allied<br />

Theatres and Ray E. Feeley, business manager<br />

of Independent Exhibitors, Inc., as members.<br />

The bill would affect motion picture operators,<br />

stagehands, baseball players, railroad<br />

employes, real estate brokers and other<br />

workers.<br />

Wide Exploitation Heralds<br />

'Timberlane' in Minnesota<br />

MINNEAPOLIS — Authored by a Minnesotan,<br />

Sinclair Lewis, and laid in this state,<br />

"Cass Timberlane" wUl open March 3 in the<br />

Radio City Theatre here and will immediately<br />

go into 30 other houses around the<br />

state. Exploiteer Louis Orlove has laid out<br />

an especially elaborate exploitation and advertising<br />

campaign and the book publishers<br />

also will have a publicity man here to assist<br />

him. "Timberlane" goes into the Paramount,<br />

St. Paul, and Norshor, Duluth, the week<br />

following its opening here.<br />

Cresbard House Renamed<br />

In Memory of Benefactor<br />

CRESBARD, S. D—The theatre operated t<br />

here by the American Legion post has been (<br />

renamed the Velke Theatre. It was fonnerly ij<br />

known as the Legion Midway Theatre. The I<br />

change was made to honor Eli Velke, a mem- (<br />

ber of the post who died several years ago (<br />

and willed all of his property to the organ-<br />

|<br />

ization. It was through his generosity that I,<br />

the post was able to purchase the building y|<br />

and remodel it into a theatre and meeting D<br />

hall.<br />

Fox Intermountain Buys<br />

Theatre Site in Sidney<br />

SIDNEY, NEB.—Fox Intermountain Theatres<br />

has purchased a site fronting 53 feet<br />

on Illinois street for erection of a new theatre<br />

here. No immediate building plans were<br />

announced. Robert Selig, assistant to the<br />

president of Pox Intermoimtain, and Ray<br />

Davis, district manager, were here on several<br />

occasions looking over a possible new<br />

theatre site. Elmer Haines is the circiut's<br />

city manager.<br />

Shower for Mrs. Kemptgen<br />

OMAHA—About 35 attended a shower for<br />

Mrs. Hazel Anderson Kemptgen, MGM office<br />

manager, who resigned to join her husband,<br />

who is MGM branch manager in Milwaukee,<br />

probably in April. There was a dinner<br />

at the Athletic club and a gift shower<br />

for Mrs. Kemptgen.<br />

^<br />

'<br />

I<br />

72<br />

BOXOFFICE : : February 14, 1948


New Twin City Firm<br />

Names Bill Sears<br />

MINNEAPOLIS — Minnesota Amusement<br />

Enterprises has chosen Bill Sears, veteran<br />

showman, as general manager of the drive-in<br />

tJieatres which it will build and operate in<br />

this area this year. H. D. Field, president<br />

of the group of prominent local exhibitors<br />

who organized the concern with a $1,000,000<br />

capitalization to engage in all branches of the<br />

entertainment industry.<br />

Sears for many years was manager of the<br />

Orpheum here and was considered one of the<br />

right-hand men of the late Mort H. Singer<br />

who owned the showhouse. Prior to becoming<br />

associated with Singer, Sears owned his<br />

ovm circuit of theatres in Iowa. He is now<br />

touring the west coast and south in quest<br />

of all the most modern drive-in theatre features<br />

to be incorporated into the MAE establishments.<br />

One of the main purposes for the organization<br />

of MAE was to keep away outside drive-in<br />

theatre interests by building and operating<br />

locally owned airers. MAE recently obtained<br />

the licenes to build a drive-in theatre in<br />

Rose township, midway between Minneapolis<br />

and St. Paul, where Dave Flexer of Memphis,<br />

who built and opened the territory's first<br />

drive-in in a Mimieapolis suburb last year.<br />

also sought the permit.<br />

Construction of the Rose theatre will start<br />

within the next few years. It will represent<br />

a, $150,000 investment and accommodate 800<br />

cars, according to Field. Negotiations now<br />

are in progress for additional sites.<br />

Eou Claire Exhibitor Sues<br />

Over Lease on Theatre<br />

MINNEAPOLIS— S. P. Halpern, Minneapolis<br />

lawyer, is bringing suit for Sheldon Grengs,<br />

Eau Claire, Wis., exhibitor, against his landlord.<br />

Prank Bluhm. for the latter's alleged<br />

failure to carry out a contract agreement to<br />

lease him the Hollywood Theatre, which he<br />

now operates. The complaint alleges Bluhm<br />

agreed to build the Hollywood for Grengs and<br />

lease it to him for ten years, with an option<br />

for five more years. Grengs chai-ged that<br />

Bluhm now is demanding that he pay an<br />

exorbitant rental or buy the property.<br />

Sponsor Amateur Shows<br />

At Theatre in Moravia<br />

MORAVIA, IOWA—The first in a series of<br />

four amateur contests was held last week at<br />

the Moravia Theatre. The shows are sponsored<br />

by Mr. and Mrs. Art Van Dom, theatre<br />

owners, and Paul Turner of the Turner Radio<br />

and Recording Service, Centerville. The<br />

first contest was open to the adult group.<br />

The second will be for those 10 to 16, and the<br />

third for those under 10. The fourth and<br />

final contest will include winners of the<br />

three earlier amateur nights. Contests are<br />

being held each Wednesday night.<br />

Crowther in Sioux City<br />

SIOUX CITY. IOWA — Bosley Crowther,<br />

film critic and motion picture editor of the<br />

New York Times, spoke on "What You Don't<br />

Know About the Movies" before a general<br />

meeting of the Sioux City Women's club here<br />

last week.<br />

Senator Would Force<br />

Facilities for Parking<br />

From Eastern Tdilion<br />

ALBANY, N. Y.—Owners of commercial<br />

buildings in all cities in the state would be<br />

lequired to provide off-street parking places<br />

if a bill introduced by Senator Thomas C.<br />

Desmond of Newbiu-gh were passed by the<br />

legislature.<br />

The measure requires that "places of public<br />

assembly" furnish a space of 200 square<br />

feet for each 10 persons of their total capacity.<br />

Apartment houses would provide one car<br />

space per apartment: office buildings and<br />

department stores, one space per 400 square<br />

feet of floor area; hotels, one space per each<br />

four rooms; factories, one space for every<br />

two employes.<br />

The measure, one of six dealing with offstreet<br />

parking and truck unloading introduced<br />

by Desmond, provides that unless the local<br />

council of a city specifically excepts it, the<br />

above requirement shall be compulsory in all<br />

cities. The State Conference of Mayors may<br />

object to the state forcing city action, according<br />

to a report at the capitol.<br />

One of Senator Desmond's bills authorizes<br />

the Port of New York Authority to construct<br />

and maintain or lease parking garages in<br />

New York City. This would include a 2,000-<br />

car garage proposed as part of the new<br />

Madison Square Garden.<br />

Adolph Rozanek to Start<br />

Theatre in David City<br />

DAVID CITY, NEB.—Adolph Rozanek,<br />

owner of the Times Theatre in Crete, Neb.,<br />

has purchased the Opera House Block here.<br />

He plans to convert the buildings into a<br />

theatre. Tenants have received 30 days' notice<br />

and construction is scheduled to begin<br />

soon.<br />

J. P. Harrison, Denton, Uses<br />

Show Business on Crows<br />

DENTON, TEX J P. Harrison, manager<br />

of the Tcx.i.s and P.ilace theatres, and president<br />

of the Chamber<br />

of Commerce, won<br />

general praise for his<br />

plan for ridding Denton<br />

county of its<br />

crows. The birds were<br />

damaging<br />

severely<br />

-•*' ^* crops of the area.<br />

Harrison applied<br />

" '<br />

^^^<br />

^^^t^T^^^^ ^how business to his<br />

idea and the crows left<br />

^^^B^^^^H<br />

^^^H^^^^H<br />

^^^^BJ^^I^^H<br />

for<br />

told farmers they could<br />

trap the crows by<br />

J. P. Harrison using a certain type<br />

box. Now every farmer is tending his traps<br />

as he rides by on his tractor and the week's<br />

catch is brought in for its reward and a<br />

chance at the jackpot prize. State agricultural<br />

programs told what Harrison had done.<br />

Harrison is a dean among Texas theatre<br />

managers, having been in show business for<br />

many years. He was city manager at Waco<br />

for the L. L. Dent circuit and remained there<br />

until that circuit was taken over by Texas<br />

Consolidated Theatres, a branch of the Interstate<br />

circuit. He was transferred here<br />

shortly before the war.<br />

To Build New Drive-In Screen<br />

ERIE, PA.—Materials are on the job and<br />

construction will be started soon at the Skyway<br />

Drive-In Theatre on a steel screen structure.<br />

The outdoor screen built of wood was<br />

destroyed by a wind.storm late last season.<br />

Showman-Artist Glamorizes Lobby<br />

By Drawing Sketches of<br />

From Southeast Edition<br />

MIAMI—At the Strand Theatre, one<br />

of the Wometco chain, the manager,<br />

Bernard Schaft. is capitalizing on what<br />

used to be his trade and is now his<br />

hobby. Every night, from 6 to 9, he<br />

sets up his easel in the lobby and begins<br />

to sketch.<br />

A very handy man with crayon,<br />

Schaft soon has an interested audience<br />

and he offers to sketch any patron<br />

who cares to pose for a few moments.<br />

Few can resist and those who are<br />

sketched may either take their portrait<br />

along with them, or may leave it<br />

to be hung in the lobby along with<br />

many others.<br />

Schaft, of course, makes no charge<br />

for his work and those who do not<br />

it is realize that the Strand's manager<br />

who sketches nightly in the lobby, become<br />

very curious to know why an<br />

artist should so cheerfully be givin-^<br />

away his handiwork. "They ask som^<br />

pretty funny questions," he says, theiv<br />

bafflement seeming to add to the enjoyment<br />

that he takes in his self-appointed<br />

job.<br />

If you think that Schaft's nightly<br />

sketching sessions, which "I began just<br />

as a gag," don't beglamor the theatre's<br />

lobby and draw patrons like<br />

Patrons<br />

Bernard Schaft, manager of the<br />

Strand in Miami, sketches a bathing<br />

beauty in the theatre lobby.<br />

flies, you're very much mistaken. Customers<br />

love it, the models love it.<br />

and Schaft himself gets a great kick<br />

out of the whole idea.<br />

1<br />

BOXOFTICE : : February 14, 1948<br />

73


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Administration Shiit<br />

By Michigan Allied<br />

DETROIT—The iiew post of executive secretary<br />

has been created by the board of<br />

directors of Allied Theatres of Michigan for<br />

Inspector Charles W. Snyder, who is retiring<br />

from the police department at the end<br />

of February. Snyder will function primarily<br />

in the public relations field, as previously<br />

reported.<br />

Reorganization of the administrative setup<br />

is in Allied in prospect. President Ray W.<br />

Branch of Hastings will spend several days<br />

a week in the Detroit office following the<br />

departure of Jack Stewart, who leaves<br />

February 14 to become manager of the Missouri-Kansas<br />

Allied organization. Branch<br />

will take charge of the functions formerly<br />

handled by Stewart as general manager.<br />

Formal disbanding of the Allied Theatre<br />

Booking Service was announced by Stewart,<br />

who headed this affiliated but independent<br />

oi-ganization. However. Lawrence Shubnell,<br />

active manager of the booking group, has<br />

decided to carry on the booking service if<br />

members approve, and will maintain the office<br />

here until at least the end of the month,<br />

pending a final decision.<br />

F. W. Pflanz Dies of Stroke;<br />

Was Louisville Exhibitor<br />

LOUISVILLE—F, William Pflanz, co-owner<br />

of the Parkland Theatre, Louisville, died<br />

February 5 in the Jewish hospital. He suffered<br />

a stroke at his home. He had been in<br />

the theatre business since 1929. He was the<br />

son of the late John R. Pflanz, one time<br />

Jefferson county sheriff and jailer and city<br />

councilman and alderman. Surviving are a<br />

brother, A. Stanley Fflanz, and two sisters,<br />

Mrs. Grace Milligan and Mrs. Artise A.<br />

Hanley.<br />

William E. Gilger<br />

NORWALK, OHIO—William E. Gilger, 84,<br />

who built the Gilger Theatre in Norwalk in<br />

1903, died January 30. He sold the theatre<br />

after World War 1. His wife and two sons<br />

Isaac W. Griffith<br />

JOHNSTOWN, PA.—Isaac W. Griffith, 79,<br />

died in his home here February 4. He was<br />

the father of Ellis W. Griffith, operator of<br />

the Griffith film carrier service.<br />

Charles K. Friedman<br />

TOLEDO—Charles K. Friedman, 74, former<br />

assistant city solicitor, died February 1. He<br />

was a director of the Loew's Valentine Theatre<br />

Co.<br />

Peter Burke Sr.<br />

DETROIT—Peter Burke sr. died here January<br />

7 at the age of 91. He was the father<br />

of Peter Burke jr., projectionist at the East<br />

End Theatre.<br />

New Sound in Windber<br />

WINDBER, PA.—Wenard Kough's Opera<br />

House has installed new RCA sound equipment.<br />

New Aide for Wermuth<br />

FAIRMONT, W. VA.—Manager Don Wermuth's<br />

new assistant at Warner's New Fairmont<br />

is Frank Grasso, of Point Marion, Pa.<br />

Applause Greets Television Programs;<br />

Cleveland Theatre to Use It Weekly<br />

Old Hands Stay at Helm<br />

Of Detroit lATSE Local<br />

DETROIT—Prank Kinsora of the Palms-<br />

State Theatre was re-elected president and<br />

Roger M. Kennedy, international vice-president<br />

of the lATSE, business agent, of Local<br />

199, lATSE. The local has jurisdiction over<br />

all projectionists in this area. This makes<br />

nearly two decades of leadership for this<br />

well-known team.<br />

The other newly elected officers are: Vicepresident,<br />

Gilbert Light; financial secretary,<br />

Roy Ruben; recording secretary, Thomas<br />

OToole; treasurer, Joseph Sullivan; member<br />

of the executive board, Floyd H. Akins; trustees,<br />

Owen Blough, Walter Craig, and William<br />

Esperti; delegates to lATSE, Frank<br />

Kinsora, Gilbert Light, Arthur Potter and<br />

Roy Ruben; sergeant at arms, Percy Huebner;<br />

delegates to Detroit and Wayne County<br />

Federation of Labor, Owen Blough, Fred<br />

Warendorp and Ray Doyle; del^ates to<br />

Michigan State Federation of Labor, Prank<br />

Kinsora and Joseph Sullivan.<br />

CLEVELAND—First television on a large<br />

.screen to be exhibited to a regular theatre<br />

audience here was shown last Friday (6) at<br />

the Almlra. Although the subject, a game of<br />

table tennis, was of minor interest, the audience<br />

approved and via applause, asked for<br />

further demonstrations.<br />

The picture was shown on a 7x9-foot screen,<br />

clearly visible from the back of the theatre.<br />

The pictures, it is claimed, are adjustable in<br />

size from 6 to 63 square feet and can be<br />

projected from 2 to 15 feet.<br />

Selected Distributors Television Co. has<br />

been formed by Nate Schultz, Monogram<br />

franchise owner; Sam Schultz, also of Monogram,<br />

and William S. Shartin. former Eagle<br />

Lion district manager, to distribute this<br />

Vision-Master, perfected by Colonial Television<br />

Corp., in the Cleveland, Cincinnati,<br />

Pittsburgh, Detroit and Kansas City exchange<br />

areas.<br />

Victor Wolcott of the Almira said local<br />

available programs are limited and will be<br />

used once a week as a novelty attraction.<br />

Ticket Taxes Spread in Two States<br />

HARRISBURG—Pennsylvania School Directors<br />

and Secretaries associations, in sessions<br />

here, passed a resolution condemnins<br />

the state law giving municipalities almost<br />

unlimited taxing powers. Sharp attacks on<br />

the tax-broadening law were put on record<br />

and charges were made that the legislature<br />

ducked its responsibility for meeting the financial<br />

needs of school districts by passing<br />

the "enabling" act. This tax law hits the<br />

lower income groups hardest, educators stated,<br />

"because utilities can't be taxed."<br />

SEWARD, PA.—Council passed a notice of<br />

intention to levy a four per cent amusement<br />

tax which will become effective April 6. Taxed<br />

under the program will be the borough's<br />

newly opened theatre and all other places of<br />

public amusement. The manager of the theatre<br />

was granted permission to operate Sunday<br />

movies.<br />

PITNXSUTAWNEY, PA.—Representative.s<br />

Warner Theatres and Brotherhood ol<br />

of<br />

Trainmen appeared before the city council In<br />

opposition to the city's proposed 10 per cent<br />

amusement tax. An ordinance legalizing the<br />

levy will be passed March 1 unless the council<br />

reverses its stand.<br />

WDST "VIEW, PA.—Both the borough and<br />

the board of education have plans to enact<br />

an amusement tax. The borough seeks a 10<br />

per cent tax and the school board plans one<br />

of 10 to 20 per cent. Only theatre here is<br />

the Gerard.<br />

UNIONTOWN. PA.—Under enactment here<br />

is a 4 per cent admission tax and a mercantile<br />

tax. also affecting theatres and theatre<br />

business. Theatres also pay a local license<br />

fee.<br />

SPRINGDALE, PA.—A 10 per cent amusement<br />

tax ordinance was ready this week for<br />

enactment. Additional new taxes may include<br />

levies on juke boxes, pool ta/bles, pinball<br />

machines, etc.<br />

CLAIRTON, PA.—The city council has<br />

passed on first reading a 10 per cent admission<br />

tax. Frank Panoplos, theatre owner, is<br />

urging consideration of a 5 per cent tax and<br />

tax-free admissions for children.<br />

TARENTUM, PA.—A 7 per cent amusement<br />

tax is planned by the borough council.<br />

BLAWNOX, PA.—"At least a 5 per cent"<br />

amusement tax is ready for enactment here.<br />

MONTPELIER, OHIO—Deciding there was<br />

not enough revenue to offset costs of collection<br />

and enforcement, the village council has<br />

repealed the recently passed amusement tax<br />

ordinance. The amusement tax affected only<br />

one theatre. The revenue collected in the<br />

first 60 days of the ordinance came far short<br />

of the anticipated rate of $2,000 annually.<br />

GREENFIELD, OHIO—A 3 per cent tax<br />

on admissions will become effective here in<br />

mid-February, following publication of the<br />

ordinance enacted by city council. The tax<br />

is to be levied on admission fees to all<br />

amusements except those of religious, charitable<br />

or educational Institutions.<br />

SALEM, OHIO—The city council is planning<br />

to enact a measure levying a 3 per<br />

cent amusement tax.<br />

NEW LEXINGTON—City council at a meeting<br />

here voted down a proposal for a 3 per<br />

cent amusement tax.<br />

BOXOFnCE :: February 14, 1948 ME 75


Horace Shock, Ohio Drive-In Operator,<br />

Starts Manufacturing Own Speakers<br />

LIMA, OHIO—Horace Shock, owner and<br />

operator of a chain of drive-in theatres, has<br />

formed Lima Speaker, Inc., to manufacture<br />

an in-car speaker which he developed in association<br />

with Thomas M. Campbell, former<br />

RCA sound engineer who now is in charge<br />

of Lima Speaker production, and J. Stuart<br />

Cangney, Cleveland theatre manager and<br />

former independent distributor, in charge of<br />

sales and advertising.<br />

The new speaker is made of polished<br />

aluminum, handle included. The high<br />

aluminum polish reflects and picks up enough<br />

light to eliminate automobile parking difficulties,<br />

but not enough to distract patrons.<br />

Shock claims the speaker has a wider<br />

sound range than other speakers now on<br />

the market.<br />

"Another important feature," Shock explains,<br />

"is a patented system whereby speakers<br />

can be changed in ten seconds without<br />

taking apart the junction box or disrupting<br />

the sound of another speaker attached to<br />

the same post."<br />

STARTED TO REMOVE -BUGS'<br />

When Shock started out to improve the<br />

speakers in use in his drive-ins, he had no<br />

idea of going into the production of speakers<br />

on a national scale.<br />

"I was just looking for means to correct<br />

the 'bugs' I have found in the speakers I<br />

had in use," he said. "Working with Campbell,<br />

we found many ways not only to correct<br />

evils, but to develop new features. As<br />

the new speaker took shape, we realized that<br />

we had something so good that we determined<br />

to put it on the market.<br />

"We acquired a factory building on the<br />

outskirts of Lima, opposite one of our drivein<br />

theatres and we are now in full production.<br />

"Manufacture of the Lima speaker Is only<br />

one of our functions, however. We are setting<br />

up a department to repair and rebuild<br />

all types of speakers."<br />

Shock, a native of Lima, was in the dairy<br />

business until six years when he built his<br />

first Lima drive-in. He now owns and operates<br />

two drive-ins in the Lima area, one in<br />

Marion, and has another under construction<br />

in Fort Wayne, Ind. He plans to build<br />

several more this spring.<br />

FORMER RCA ENGINEER<br />

Campbell started his career in the show<br />

business back in 1919 as a projectionist in<br />

the Toledo territory. For the last several<br />

years he was an RCA field engineer, a position<br />

he left to become affiliated with Lima<br />

Speakers, Inc.<br />

Cangney has been active in both distrl-<br />

Left to right: J. Stuart Cangney, director<br />

of sales and advertising for Lima<br />

Speaker, Inc.; Horace Shock, president,<br />

and Thomas M. Campbell, chief engineer<br />

in charge of design and manufacture.<br />

bution and exhibition 28 years. He was born<br />

in Port Clinton. He has managed theatres<br />

in Ohio for Warner Bros., Schine, the Associated<br />

circuit, and for the last seven years<br />

managed the Broadvue, Cleveland, for Prank<br />

and Roy Gross. At various times Cangney<br />

managed a vaudeville theatre in San Antonio,<br />

and in 1920 was manager of the W. W.<br />

Hodkinson exchange in Indianapolis. He now<br />

has an interest in a drive-in at Warren, Ohio.<br />

Ready to Start Operation<br />

In New Baltimore, Mich.<br />

NEW BALTIMORE, MICH.—Vincent Laica<br />

expected to open his new theatre here thi.s<br />

month. The house was built by the Johnson<br />

Construction Co. of Birmingham and equipped<br />

by National Theatre Supply.<br />

Arly to Ronald Harwood<br />

ARLINGTON, KY.—The Arly Theatre has<br />

reopened under the ownership of Ronald Harwood,<br />

who purchased the property from the<br />

Stout interests of Cairo. Harwood. an electrical<br />

engineer, formerly lived in Evansville,<br />

COMPLETE EQUIPMEOTfror THEATRES and DRUE-IP<br />

Ind.<br />

READY TO SERVE YOU<br />

Immediate Delivery .. LOWEST PRICES<br />

Hygienic, Chakeres<br />

Promote Benefit<br />

WILMINGTON, OHIO—In an effort to<br />

raise $25,000 for local civic improvements,<br />

Kroger Babb and J. S. Jossey of Hygienic<br />

Productions and Phil Chakeres, head of the<br />

Chakeres circuit, have launched a series of<br />

12 monthly charity stage shows at the latter's<br />

Murphy Theatre here. The first, titled<br />

"The Best Is Yet to Come," was presented<br />

the night of February 5 to a capacity house.<br />

Ai-guing that theatres "over-sell" stars and<br />

attractions instead of pure entertainment,<br />

Babb began the series by merely guaranteeing<br />

an evening of good entertainment. A<br />

series of four ads preceded advance ticket<br />

sales. The admission price of 50 cents was<br />

raised to $1.20. According to Babb, all tickets<br />

had been sold 11 days before the performance,<br />

although sales were launched only 15<br />

days before the show.<br />

Over $1,000 was raised for the fund. March<br />

4 will see two more performances and three<br />

others will be given in April. The events from<br />

then on will be slated for the first Thursday<br />

in each month. Name bands, professional<br />

acts and amateui- performers will be<br />

combined each month into a two-hour informal<br />

presentation.<br />

For the show this month. Buddy Moreno<br />

and his band was featured. He was surrounded<br />

by 12 professional acts and six amateur<br />

combinations.<br />

Theatrical Credit Union<br />

Elects A. L. Criswell<br />

PITTSBURGH—At the annual meeting of<br />

the Pittsburgh Allied Theatrical Crafts Credit<br />

Union in the Roosevelt hotel the following<br />

officers were elected:<br />

A. L. Criswell, Enright, president; Lou Indo,<br />

Enright, vice-president; E. J. Jones, Roxian-<br />

McKees Rocks, treasurer; Jerry Mikloucich,<br />

Carnegie, assistant treasurer; Angelo Marino,<br />

w<br />

U-I, Filmrow collector. Directors include<br />

holdover members Criswell, Indo, Jones, Mikloucich,<br />

Bill Thompson and Bill Watterson<br />

and new members Eugene Welday, Richard<br />

Caskey and Henry Stanley, the latter named<br />

to serve through the unexpired term of John<br />

C. Snyder, resigned.<br />

Jones, treasurer and director, also is a<br />

member of the board of directors of the<br />

Pennsylvania Credit Union league.<br />

Son Takes Over<br />

WAYNE, MICH.—Walter D. Shafer. pioneer<br />

Wayne business man, has turned the<br />

management of his theatre enterprises over<br />

to his son, Martin D. Shafer. The theatres<br />

include the new State and WajTie here and<br />

the Shafer in Garden City. It was also announced<br />

here that the capitalization of tihe<br />

theatre coi-poration was increased from $50,-<br />

000 to $200,000 simultaneously with the election<br />

of Martin as president.<br />

CENTURY PROJECTORS AND SOUND SYSTEMS icluding the Great<br />

24-HOUH PROIECTION AND SOUND SERVICE<br />

Write ior Free Literature<br />

TIIEITRE EQL.IPMEST COMPASIY<br />

AL BOUDOURIS<br />

Manager<br />

A Ballyhooer Gets Sniffles<br />

PITTSBURGH—Joe Lewis, the fellow who<br />

strolled the Ti-iangle's streets in pajamas to<br />

advertise "The Senator Was Indiscreet," was<br />

so indiscreet himself that he wore nothing<br />

underneath his pajamas and robe except his<br />

striped running trunks. He still has the<br />

sniffles, according to Charles F. Danver,<br />

Pittsburghesque reporter.<br />

BOXOrnCE : : February 14, 1948


I (Commando),<br />

I<br />

1<br />

Sweet<br />

'<br />

;<br />

Cold<br />

. . . Vincent<br />

'Sierra Madre' Score<br />

High in Cleveland<br />

CLEVELAND—Local film fans were loud<br />

in praise of "Treasiu-e of Sierra Madre." It<br />

earned a second week at the Hippodrome.<br />

At the Palace Horace Heidt was the main<br />

half of the bill with "Prince of Thieves" on<br />

the screen. Surprismgly good was the Ohio<br />

double biU, "Borneo" and "Congorilla." "Tlie<br />

Swordsman" held strong.<br />

Weather continued cold.<br />

(Average Is 100)<br />

-A Woman's Vengeance (U-I) 80<br />

oi 135<br />

drome—Treasure Sierra Madre (WB)<br />

—The Swordsman (Col), 2nd d. t. wk.... 135<br />

Mdli—The Hoosevell Story (UA) - - 100<br />

Ohio—Borneo (Commando); Gongorilla<br />

I<br />

reissues 115<br />

ol Palace Prince Thieves (Col), plus stage show„115<br />

State—Cass Timberlane (MGM), 2nd wk 100<br />

Stillman—Secret Beyond the Door (U-1) 75<br />

(EL) 95<br />

Cinema—Torment (Oxford Films), .:.d w,; ICO<br />

Downtown—Killer McCoy (MG>.;j; Bowery<br />

Buckaroos (Mono), 3rd wk ICO<br />

Fox—Secret Beyond the Door (U-Ij, I Love Trouble<br />

Michigan—Treasure of Sierra Madre (WB);<br />

Glamour Girl (Col), 2nd wk .-.-. 105<br />

Palms-State—To the Ends ol the Earth (Col);<br />

Genevieve (Col) 130<br />

United Artists—The Swordsman (Col); Perilous<br />

Waters (Mono) - - 125<br />

Cincinnati Grosses Climb<br />

Despite Snow, Sleet, Cold<br />

CINCINNATI—Two new pictm-es were held<br />

for second weeks, "Captain Prom Castile" at<br />

the Palace, and "The Fugitive" at the Grand.<br />

"Cass Timberlane" remained at the Capitol<br />

for a fourth week. Grosses showed a big<br />

improvement, in spite of continued snow,<br />

sleet and cold weather.<br />

Albee—I Walk Alone (Para) - 140<br />

Capitol—Cass Timberlane (MGM), wk 120<br />

3rd<br />

Grand—The Fugitive (RKO) - - 130<br />

Keith's—Love From a Stranger (EL) 60<br />

Lyric—Corsican Brothers (EL); South of Pago<br />

I Pago (EL), reissues 80<br />

Palace-Captain From Castile (20th-Fox) 180<br />

Shubert—Treasure of Sierra Madre (WB),<br />

2nd d. t. wk _ - - _ 100<br />

Zero Weather Deals Blow<br />

To Grosses in Pittsburgh<br />

PITTSBURGH — Zero weather knocked<br />

grosses down to 'way under average. Fom'<br />

offerings were holdovers.<br />

Fulton—Captain From Castile (20th-Fox), 3rd wk... 70<br />

Hams—Black Narcissus (U-I) 55<br />

Penn—I Walk Alone (Para) _ 90<br />

Ritz—Sleep, My Love (UA), 2nd 70<br />

d. t. wk<br />

Senator—The Swordsman (Col), 2nd d. t. wk 70<br />

Sta.-,ley—Treasure of Siena Madre (WB) 95<br />

Warner—Head to Hio (Para), 3rd d. t. wk 70<br />

Settos Circuits Remodeling<br />

Lyric Theatre in Lima<br />

LIMA, OHIO—George Settos, owner of<br />

Settos Theatres, Indianapolis, is installing<br />

complete new equipment in the Lyric here.<br />

The theatre is being remodeled and will be<br />

reopened before March 1. About $25,000 is<br />

being spent on the house. Century projection<br />

and sound equipment, Altec speakers.<br />

Strong lamps and Kollmorgen lenses are being<br />

supplied by Theatre Equipment Co.,<br />

Toledo.<br />

BOXOFnCE : : February 14, 1948<br />

CINCINNATI<br />

pumes from a gas-fired hot water heating<br />

system seeped into the Ambassador in<br />

Oakley but the show went ou whUe life<br />

squad members ventilated the building . .<br />

.<br />

Ai't Miller, booker for the Miles circuit, Columbus,<br />

was on Fihm-ow preparing for a<br />

vacation in Florida. Miller's father suffered<br />

a stroke recently, which may delay his trip,<br />

but his condition is improving.<br />

Wilbur Hetherington, booker at RKO,<br />

claims the tiny table model radio he won recently<br />

was the first thing he ever won on a<br />

ticket . . . Sante Macci of Greenville visited<br />

the local exchanges.<br />

William Onie, manager at Monogram, is<br />

in charge of arrangements for the Variety<br />

Club's convention, to be held at Miami Beach<br />

April 12-17 . . . West Virginians in last week<br />

included Dr. J. C. Newbold and his manager,<br />

E. L. Keesling; Mannie Shor of War and<br />

Holden, and Louie Shor of Williamson.<br />

Jack Frisch is chairman of the Variety<br />

committee for the Saturday night gin rummy<br />

tournaments. The women will have one of<br />

their own. Entrance fee is $2.50.<br />

The christening of Mary Margaret Wessel,<br />

third daughter of Bud Wessel, National Film<br />

Service, was held at the home February 1<br />

Kramer, city salesman, Paramount,<br />

is sporting a new Buick . . . Rube<br />

Shor, secretai-y-treasm-er of the West Virginia<br />

Theatre Managers Ass'n, and E. R.<br />

Custer, a director, will attend the national<br />

Allied meeting in Wa.shington Febi-uai-y 16-18.<br />

Howard Minsky, division manager for 20th-<br />

Fox, stopped here before proceeding to<br />

Springfield . . . Juanita Gardner, biller at<br />

MGM, became Juanita Dyer January 31 . . .<br />

Louis Wiethe, president of TOC, and Mrs.<br />

Wiethe left January 25 for a vacation in<br />

Miami Beach.<br />

WUliam Thalheimer, Logan, W. Va., is vacationing<br />

in Florida. He plans a new drivein<br />

near Ethel, W. Va. . . . Irene Sagel, secretary<br />

at 20th-Fox, plans to convalesce in<br />

Florida for several weeks following an appendectomy.<br />

Wave Strikes Detroit<br />

But Grosses Remain Good<br />

DETROIT—A cold wave hit Detroit last<br />

week but theatre grosses were relatively good.<br />

The Chakeres circuit plans to reopen its<br />

Some 200,000 workers were laid off because<br />

Shelby Theatre, Shelbyville, Ky., February<br />

of a scarcity of gas in the area but their loss Mrs. Hymle Banks, wife of Shor's partner 12. The house had been closed several years<br />

of pay was not all loss to the theatres as the in WillianLson, suffered a broken wTist when after being destroyed by fire. Chairs, carpeting,<br />

sound, etc., were installed by Midwest<br />

workers had extra leism-e for showgoing. she fell on an icy street . . . The Paramount<br />

Detail for week ending February 5:<br />

office gals took advantage of the free chest Theatre Supply.<br />

Adams—Green Dolphin Street (MGM), 7th wk 120 examination offered by the antituberculosis<br />

Broadway Capitol—Intrigue (UA); Blonde Savage league at the YMCA last week.<br />

William Settos of Springfield is instaUing<br />

new sound and RCA projection in his Liberty<br />

Theatre. Midwest is handling the work . . .<br />

Exhibitors on Fihnrow: Fred Kriman, Dayton;<br />

Al Sugarman and Lee Hofheimer, Columbus;<br />

Paul Russell, Somerset, Ohio; A. W.<br />

Ingle, Seaman and Leesburg, Ohio . . .<br />

Don<br />

Reda expects to have his de luxe 900-seat<br />

theatre in London, Ky., open by February 16.<br />

It was equipped by Midwest.<br />

DRIVE-IN and THEATRE<br />

EQUIPMENT<br />

Drawings, specifications, blueprints to fit any expenditure<br />

for the simplest to the most complex theatre.<br />

(Drive-In Theatre constructioii construction done by the<br />

1<br />

ROSDIT CONSTRUCTION CO..<br />

liate of SHELDON THEATRE SUPPLIES)<br />

ail)<br />

* The NEW "12,000" DeVry Projectors and<br />

Amplifiers<br />

* DeVRY "In-A-Car" Speakers<br />

* ALTEC LANSING Amplifiers and Speakers<br />

* STRONG Rectifiers * NATIONAL Carbons<br />

* NEUMADE Accessories * GOLDE Supplies<br />

* TIFFIN Draperies and Scenery<br />

* mWIN Seats * STABILARC Generators<br />

GENERAL Register Machines<br />

"Before You Buy, See and Hear DeVry"<br />

Complete Booking Service • Complete Factory Service<br />

SHELDON THEATRE SUPPLIES<br />

Office<br />

Phone: ADams 9G44<br />

1420 CANFIELD AVE.<br />

Nights and Sundays: TAylor 7511<br />

DAYTON. OfflO


. . Donald<br />

. . Harvey<br />

. . The<br />

. . The<br />

. . The<br />

: February<br />

PITTSBURGH<br />

p<br />

D. Moore, Warner exchange manager,<br />

took in performances of "Pagliacci" and<br />

•Secret of Suzanne" in the Syria Mosque<br />

last week ... A colorful Miami Beach picture<br />

post card from M. A. Rosenberg states<br />

"seeing is believing" and he is impressed on<br />

his first visit there ... A proposed admission<br />

tax was turned down in Aliquippa . . .<br />

Dr. H.<br />

C. Winslow, Meadville exhibitor, has been<br />

verj- successful in his new enterprise, WMGW,<br />

which went on the air<br />

weeks ago.<br />

from Meadville some<br />

Before continuing with amusement tax<br />

proposals, West Views legal experts are questioning<br />

whether an amusement license and<br />

amusement tax is double taxation . . . Israel<br />

Roth of the Penn, Penn avenue, is twice a<br />

grandpop, daugihter Ethel having presented<br />

her husband with twins, a boy and a girl . . .<br />

Ab.sent from the Allied directors session<br />

last week were WiUiam R. Wheat III, William<br />

J. Walker, M. A. Rosenberg, Israel Roth, who<br />

has been ill, and Joseph Gellman . . . Mi's.<br />

Lillian Rothman has succeeded Dorothy<br />

Schmidt at the Warner exchange. Latter departed<br />

for New Orleans.<br />

Mrs. Helen Beedle, wife of the Canonsburg<br />

exhibitor,, is recuperating at home following<br />

an operation ... A proposed admission tax<br />

was "talked down" at Nanty-Glo . . . Mrs.<br />

Amia M. Morgan Dilla, mother-in-law of<br />

Ken McGuire, died last week. McGuire is<br />

an NTS mechanic . Conrad, who<br />

is connected with the St. Cloud Amusement<br />

Co., has been promoted to manager of the<br />

Bam Theatre, Frenchtown, N. J., according<br />

to his father, Lee M. Conrad, Meadville showman.<br />

Bill O'Brien, Ascap district manager, and<br />

Ruth Patterson of Ascap headquarters, were<br />

married February 7 . . . Joe Kosco, Brockway<br />

exhibitor, and family attended the Mardi<br />

Gras in New Orleans.<br />

Bess Fehl, secretai-y to Saal Gottlieb, MGM<br />

manager, vacationed in Florida. Meercy<br />

Braff, booker, substituted . . . Martha Shulgold<br />

is back on duty at the Crown exchange<br />

following her West Indies cruise . . . Ray<br />

Sosinski, Rhumba projectionist, slipped on<br />

an icy street and injured an arm which is<br />

now in a cast . . . Lou Gilbert, manager of<br />

the downtown Warner, is in Magee hospital<br />

after suffering a heart attack.<br />

Theodore Grance, Everett hotel-theatre<br />

owner and an officer of Outdoor Theatres,<br />

is a grandfather . . . Pat Nataro, former Warner<br />

circuit manager in the area, is the father<br />

of a son born in Philadelphia. Pat and fam-<br />

Experienced Builders of Auto<br />

OUTDOOR THEATRES<br />

• Can Be Ready ior Season Ahead •<br />

MOSE SMITH<br />

Union Trust Bldg. Pittsburgh 22. Pa.<br />

Weber Syncrofilm Equipment<br />

Pennsylvonia Distributor<br />

PITTSBURGH<br />

Theatrical Sound Service<br />

TurtU Ci*ek, Fa.<br />

1203 Lynn Av«. Phono: VAlley 5065<br />

ily wUl depart soon for Cuba where he will<br />

assume management of Warners' new de luxe<br />

theatre, a unit of Radiocentre in Havana<br />

Film in a projector at the McKee, Arhngton<br />

avenue, caught fire last Sunday evening,<br />

destroying equipment and fUm. Superior<br />

Motion Picture Supply re-equipped the booth<br />

and the theatre was opened the following<br />

day.<br />

Paul Clark has changed the name of the<br />

Rex, Sutersville, to the Clark . . . George<br />

Han-ison, Harris Amusement treasurer, was<br />

off duty with the flu . . . George "Red" Bird's<br />

Musical Majorettes, official band of the<br />

Cleveland Browns football team, is playing a<br />

number of theatrical engagements in the<br />

territory.<br />

Bradford theatres and other business<br />

places shut down temporarily because of the<br />

fuel shortage Warners' Ritz, Clarksburg,<br />

W. Va.,<br />

. . .<br />

presents the Tuesday Paramount<br />

Hour iRCA-Victor quiz program) from the<br />

. . stage "Henry V" played a two-day roadshow<br />

engagement at the Virginia, Wheeling,<br />

.<br />

and "Duel in the Sun" has been booked for<br />

this house.<br />

Joe Shapiro stopped on Filmrow en route<br />

from Michigan to his home in Mount Union<br />

... A stage show being presented in the<br />

territory is made up of amateur-hour winners<br />

from the Du Mont television network.<br />

Doc Lovett, Clarksbm-g, W. Va., DeVry distributor,<br />

is Castle Films' agent for 8 and<br />

16mm pictures . . . Penn, Ambridge, has featured<br />

several "all comedy laff shows" with<br />

success. The "howl-arious" program includes<br />

a comedy feature, four comedy shorts and five<br />

color cartoons . . . Joe Minsky, Eagle Lion<br />

district manager and former local film man,<br />

was here on business . Dave Hadbiu-gs,<br />

Hazelwood, expect to join Mrs. Hadburg's<br />

parents, the M. N. Shapiros, who are<br />

vacationing in Florida ... A 1 per cent income<br />

tax has been imposed at Johnstown.<br />

James Vazzana of Monongahela city has<br />

joined the Atlas Theatre Supply as a salesman<br />

. Rice has replaced Mrs. Al<br />

Sipple at the Acme Distributing Co. office . . .<br />

The former June Thomas and her husband<br />

Al and son "Butch" have moved into their<br />

new home in Castle Shannon . . . Another<br />

new Acme employe is Shirley Mitchell who<br />

formerly worked at the Republic studio in<br />

North Hollywood. She is the stepdaughter of<br />

Eddie Rosenberg.<br />

Mr. and Mrs. WUUam J. Walker, Crafton<br />

exhibitors, and Mr. and Mrs. James H. Nash,<br />

West View exhibitors, left February 1 for<br />

Fort Lauderdale, Fla., for several weeks. Bill<br />

Walker jr. and Jimmy Nash jr. are looking<br />

after the theatres . . . George Tice, local<br />

Columbia salesman, and Mrs. Tice celebrated<br />

their silver wedding anniversary last weekw<br />

Dorothy, daughter of Mr. and Mrs. Samuel<br />

Yakish, Coverdale exhibitors, graduated last<br />

week from the school of psychology. University<br />

of Pittsburgh . Harris Amusement<br />

Co. treated the Moimt Lebanon Civic<br />

club to Nickelodeon night one evening last<br />

week in the Mellon Jimior high school auditorium,<br />

presenting two hours of silent pictures<br />

. . . A. L. Criswell, Enright projectionist<br />

who suffered a hip fracture in a fall<br />

about six weeks ago, is recuperating in Columbia<br />

hospital, Wilkinsburg.<br />

Herman Lorence and Leo Guerrein jr..<br />

Erie exhibitors, flew here in a snowstorm<br />

to straighten out some bookings and planed<br />

home . old Opera House on Sheridan<br />

street, Millvale, abandoned as a theatre many<br />

years ago, was one of the biggest horse<br />

rooms and gambling estabUshments in Allegheny<br />

county imtil last week when coimty<br />

sleuths used sledge hammers to force their<br />

way in and put the jolrxt out of business . . .<br />

J. Stewart McDonald, Warner circuit executive,<br />

was here from New York.<br />

The Paul Bronders expect a second visit<br />

from the stork in April . . . EUwood Ohleger,<br />

Filmrow shipper, drives a taxi for the South<br />

Hills Service during off hours . . . Mr. and<br />

Mrs. George L. Neff jr. were hosts at the<br />

February 6 family night party in the Variety<br />

Club.<br />

Extensively renovated and remodeled, the<br />

Grandview reopened here February 1. Paul<br />

Bronder, new proprietor, has repainted the<br />

auditorium ceiling and walls, added gold leaf<br />

trim, and new indirect lighting. All seats<br />

have been rebuilt, a new screen has been<br />

installed and the lobby has been modernized.<br />

Later a cry room will be installed.<br />

Many theatre owners are contacting their<br />

congressman enlisting supports for H.R. 5014,<br />

the measiu-e which would amend the copyright<br />

law under which Ascap operates . . .<br />

Jim Velde, new SRO manager, is a former<br />

Paramount representative in Washington and<br />

Detroit. He replaced Joe Kaliski, who was<br />

released several months ago. Bob Munn,<br />

salesman, looked after the Selznick business<br />

in the interim.<br />

Loew's Penn in recent weeks has been experimenting<br />

with extra continuous late shows,<br />

last feature being presented at 11:30 p. m.<br />

. . . Dr. Frederick J. Rachiele, son of the<br />

Sharpsburg exhibitor, will wed Eleanor Rice,<br />

a nurse, within a week. Dr. Rachiele is practicing<br />

at Fort Logan, Colo.<br />

Bill Thomas, Zelienople, and Jack Mapel,<br />

Point Marion, exhibitor-restaurant operators,<br />

will attend the Pennsylvania Restaurant Ass'n<br />

convention here February 23-25. Both are officers<br />

of the state and the western Pennsylvania<br />

associations . . . Joe Hiller, as usual, is<br />

staging the entertainment for the March of<br />

Dimes ball.<br />

Seek Salesman Peddling<br />

Video Sets in Columbus<br />

COLUMBUS—Officials of the Better Business<br />

Biu-eau are seeking a television salesman<br />

who has been telling local night club and<br />

restam-ant owners they will be able to receive<br />

television broadcasts by March 1.<br />

Officials said they contacted J. R. Duncan,<br />

television dii-ector of WLWT, the Crosley station<br />

in Cincinnati, and were assured that reception<br />

from its new station would "be very<br />

spotty in Colimibus and probably would be<br />

most imsatisfactory." Duncan said the station<br />

is designed to cover a radius of about<br />

50 miles from Cincinnati and that he did not<br />

believe the station would reach Columbus receivers.<br />

He said the station would be in operation<br />

about March 1. Crosley plans to<br />

erect a video station in Columbus but Duncan<br />

said this station would not be completed<br />

before the end of 1948 at the earliest.<br />

Designs Sets for 'Kiss Blood'<br />

Producer Richard Vernon has engaged<br />

Nathan Juran to design the sets for "Kiss the<br />

Blood Off My Hands," for Universal release.<br />

A porticn of the London wharf will<br />

be the key set.<br />

78 BOXOFFICE<br />

:<br />

14, 1948


|<br />

Delroil Fox Lines Up D E T R O I T<br />

Big Giveaway Show<br />

DETROIT—Your Good Neighbor, a radio<br />

giveaway show, will be aired from the stage<br />

of the Fox Theatre over CKLW starting<br />

February 28. The Good Housekeeping Shops,<br />

appliance dealers, will share sponsorship of<br />

the show. It wUl be the lai-gest giveaway<br />

program produced in this territory, with four<br />

major appliances to be given each week as<br />

prizes.<br />

Show will run 11:30 to 1. David M. Idzal,<br />

managing director of the Pox, has signed<br />

the program for 13 weeks. The show itself is<br />

being produced by the Silbert agency, with<br />

Bill Silbert of the agency and Marion Morgan.<br />

CKLW's fashion editor, doing the actual<br />

talent work in the theatre. Appliance prizes<br />

will be displayed in the lobby of the theatre.<br />

Pi-ogram will be a series of questions about<br />

civic, historic and business facts of Detroit<br />

and Michigan. Four guests wOl be on the<br />

stage each week. Questions they answer incorrectly<br />

will be shifted to the floor, and<br />

picked up by a handmike. A "good neighbor<br />

of the week" will be honored at each broadcast<br />

for some civic contribution.<br />

New Scale Patches Up<br />

Fireball Circuit Rift<br />

DETROIT—The threatened breakup of the<br />

Fireball circuit's reissue program was averted<br />

after a meeting held by aU of the participating<br />

exliibitors. An involved sliding scale'<br />

policy w-as adopted as a result of disagreement<br />

over the 2i?!-per-cent-ot-gross fee<br />

which was sought by Paul Broder as a hooking<br />

fee for the central office. Operation will<br />

start in other cities, Broder said, now that<br />

the Detroit situation is settled.<br />

fUSH<br />

THEATRE SEATS<br />

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Complete periodical service—both trade<br />

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Theatix^ign and Marquee Maintenance<br />

Our Specialty<br />

forstman ^Co.<br />

XJarrison Cronkhite, operator at the Duplex<br />

Wyandotte Theatre, was back from Chicago<br />

with great plans . . . Carl Buermele was<br />

in Marne, Mich., for the opening of Al Herrefan's<br />

Crown Theatre, which will be booked<br />

by General Theatre Service . . . Earl J. Hudson<br />

has set February 18 for the opening of<br />

the new Woods in Grosse Point.<br />

Irving Belinsky, independent circuit owner,<br />

has taken over the Arcadia, formerly leased<br />

by Lan-y Bruzzese and Bonaldo L. Bonaldi,<br />

and will operate the house, of which he is<br />

the real owner, as a part of his circuit . . .<br />

Peter Bm-ke moved out of the booth at the<br />

Lakewood when the house dropped one shift,<br />

and is now at the east end, replacing Walter<br />

Rosmys.<br />

Wilfred Mevis of the Dexter was a BOX-<br />

OFFICE visitor between shifts . . . Manager<br />

Frank Crowe is completing installation of<br />

new seating, front and marquee for the<br />

Empress, downtown house operated by the<br />

Joseph EUul circuit . . . Ai'chitect Charles<br />

N. Agree and his son Arnold dined en famille<br />

at the Detroiter . . . Al Champagne is back<br />

on the booking desk at 20th-Fox despite the<br />

remains of a severe cold that settled in his<br />

windpipe and bedded him for a few days.<br />

Edward J. Weisfeldt, Associated circuit<br />

supervisor, is 20 pounds lighter after his<br />

operation. He still is a victim of undiagnosed<br />

attacks about once a week, but is generally<br />

feeling much better . . . William<br />

"Boots" Scharun, the premium man, is another<br />

filmite who has lost plenty of weight.<br />

Bob Dunbar's installation as chief barker<br />

at Variety was filmed. He's in Arizona for<br />

his health. Eddie Stuckey of Paramount and<br />

Joe Busic of UDT are ptnchhitting for him.<br />

Carl Buermele was chairman of the installation<br />

party.<br />

Charlie Garner is getting 16mm color versions<br />

of two "Detroit" events, the Louis-<br />

Walcott fight and the Rose Bowl game . . .<br />

EXHIBITORS — PARK FREE AT<br />

McARTHURilw::<br />

MOTIOORAPH SERVICE<br />

Phone: CAdHlac 5524<br />

ERNIE<br />

FORBES<br />

214 W. Montcalm<br />

Detroit 1, Mich.<br />

Phone CAdillac 1122<br />

Irving Goldberg, Community Theatres partner,<br />

is keeping it under cover, tout he became<br />

the father of his first boy February 4.<br />

(Continued on next page)<br />

WANTED!<br />

Experienced<br />

Theatre Managers<br />

DRIVE-IN AND INDOOR<br />

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Phone: VErmont 7-31G5<br />

(Your H-W repreBBntative<br />

for Michigan, Indiana<br />

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LONG SIGN CO.<br />

MARQUISE SIGNS<br />

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TRinity 2-3SS0 — 24 hour phone service<br />

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I BOXOFHCE : : Febniary 14. 1948 79


. . Svend<br />

. . RKO<br />

. . Ben<br />

DETROIT<br />

(Continued from preceding pagei<br />

Charles Dietz and Frank Downey and Carl<br />

Buermele and Harold Sandelman were luncheon<br />

twosomes at the Majestic. Also, Louis<br />

Burmeister of NTS Plum is estabUshing<br />

the Theatre Model Co. in the<br />

.<br />

David Broderick Tower.<br />

Nightingale songs: Edgar Douville, president,<br />

tried out a new costume, one bowling<br />

shoe and one street shoe. He dressed in the<br />

dark . . . Matt Haskins rolled a 628 to hit<br />

first place in the league . . . F. H. Akins is<br />

drumming up business for the teams to go<br />

into the APL tournament as well as the stag<br />

party the club is going to throw.<br />

Hal Burns, the sign man, is recovering<br />

from a gall bladder operation . . Alex<br />

.<br />

is Schreiber, Associated chief, expected back<br />

from California about the 18th of February<br />

. . . Alice Gorham, UDT exploiteer, was<br />

caught in a one-syllable trance, a version<br />

of writer's cramp.<br />

Larsen Joins Hygienic<br />

WILMINGTON, OHIO— Seth Larsen,<br />

Hollywood<br />

film editor and cutter, has joined<br />

Hygienic's staff as an advance agent for<br />

"Mom and Dad." He has been assigned to<br />

southwestern territory. Larsen is the husband<br />

of Marta Marina Cysternas, Hollywood<br />

correspondent for many South American and<br />

European papers.<br />

YOU'LL<br />

GET THE BEST<br />

RESULTS WITH OUR<br />

SPECIAL<br />

Let Us Fill Your Next Order !<br />

•<br />

"Jihack 1327 S. Wabash, Chicae<br />

For Sale or Lease — All or Part<br />

DRIVE-IN THEATRE<br />

E. J. PAPINEAU<br />

Walled Lake, Mich. Phone: Walled Lake 300<br />

Looking For Film Row Contacts?<br />

Office or desk space available.<br />

personal representation.<br />

Box 1005<br />

1009 Fox Bldg., Detroit 1, Mich.<br />

Showmen Given Cups<br />

For Civic Devotion<br />

PRINCETON, KY.—The Kiwanis club gold<br />

successful leadership in a campaign to raise<br />

approximately $300,000 for a war memorial<br />

hospital.<br />

Simmions has been a moving force for community<br />

good since he came to Princeton ten<br />

years ago from Arkansas, where he had managed<br />

theatres in the Malco chain for 12 years.<br />

He has been president of the Kiwanis club,<br />

Forum society and the Tobacco Festival<br />

Corp., chairman of the county salvage committee<br />

and Red Cross, and a member of the<br />

war price and rationing board, county war<br />

bond committee and USO committee, and has<br />

been prominently identified with practically<br />

every worthwhile civic endeavor since coming<br />

here. He joined the Kiwanis club the<br />

same week he reached town.<br />

In making the award of the gold cup, R. S.<br />

Gregory declared that "everyone was in perfect<br />

agreement this year regarding the recipient<br />

of the cup."<br />

Dispatch in Columbus Files<br />

For Video Station Permit<br />

COLUMBUS—The Dispatch has been revealed<br />

as the sole owner of T-V Inc., for<br />

which a television station application is now<br />

on file with the federal communications<br />

commission. The FCC was advised that the<br />

proposed station will be financed through<br />

the pm-chase of 750 shares of stock valued<br />

at $1,000 a share by the Dispatch Pi-inting Co.<br />

The station would operate a minimum of<br />

28 hours per week and would have a minimum<br />

servicing area of 4,000 square miles. It<br />

is estimated that 580,471 persons within the<br />

area would enjoy television service provided<br />

by the new station. The station would operate<br />

over Channel 6 and telecasts could begin<br />

within six months if prompt permission is<br />

granted.<br />

Good television reception is expected within<br />

60 days in areas covering Green county<br />

plus Dayton, Springfield, Xenia and Jamestown<br />

when Cincinnati's WLWT begins television<br />

broadcasts. This will be the world's<br />

most powerful video station with 49,000 watts,<br />

said J. E. Duncan, acting television director<br />

for the Crosley Broadcasting Corp.<br />

Harvey C. Callier Opens<br />

700-Seater in Belding<br />

BELDING, MICH.—The Callier Theatre, a<br />

The theatre<br />

700-seat house, opened recently.<br />

has year-round air conditioning. It was built<br />

by Harvey C. Callier.<br />

PERYL'S<br />

COSTUMES<br />

UNIFORMS for Entire Theatre Stall.<br />

Special Costumes for All Occasions, Acts and<br />

Special Shows<br />

Peryl LoMarr, Prop. 3737 Woodward<br />

Phone: TEmple 2-3948 Detroit 1, Mich.<br />

COLUMBUS<br />

flbram Ruvinsky, 57, musical director for<br />

WHKC and veteran local theatre pit conductor,<br />

died of a heart attack as he was on<br />

his way to the Hartman to conduct the orchestra<br />

on opening night of Thomas Mitchell's<br />

play, "An Inspector Calls." He was with the<br />

pit orchestras at Loew's Oliio, Loew's Broad,<br />

RKO Palace and the Hartman. He was born<br />

j<br />

in Kiev, Russia. Sm'viving are a daughter,!<br />

Mrs. Paulina Diechter, and two grandchildi-en,<br />

all of New York City.<br />

Host and hostess committee of the Variety<br />

Tent 2 functioned for the first time<br />

since its organization at the homecoming and<br />

hillbilly jamboree. Mr. and Mrs. Cecil Sansbury<br />

are chairmen. Members include: Mr.<br />

and Mrs. Milton Yassenoff, Mr. and Mrs.<br />

W. C. Pullin jr., Mr. and Mi's. J. Milt Jacobs,<br />

Mr. and Mrs. Jack Needham, Mi-, and Mrs.<br />

Gene Hazelton, Mr. and Mrs. Frank Ferneau,<br />

Mr. and Mrs. Don Burrows, Mr. and<br />

Mrs. Al Block and Johnny Jones. The new<br />

committee will represent Chief Barker Leo<br />

Haenlein at all social functions, acting<br />

official<br />

greeters.<br />

Barkers and their guests are still talking<br />

about the jamboree, which had such sights<br />

as Jimmy Naulty as a checked-suit sideshow<br />

barker, Milt Yassenoff as a musette player,<br />

Mr. and Mrs. M. R. Lewis appearing as the<br />

fanner and the farmer's daughter, Bob Little<br />

as the half-man, half-woman sideshow<br />

"freak," Cecil Sansbury barking the merits<br />

of the masked Mile. Fifi, and Leo Yassenoff<br />

as the doorman who had fim with guests who<br />

shied away from the trick tumbling barrels<br />

at the entrance. The Coiumbus Star devoted<br />

its center double-page spread to the<br />

jamboree.<br />

Al Ruben, longtime manager of Loew's<br />

State, New York, was in town as stage manager<br />

of "An Inspector Calls" . . . Ben Cowall,<br />

of Traveling Show Promotions, is the newest<br />

resident member of the Variety Club. New<br />

associate members are Harry Jaye, Robert<br />

E. Young and Louis Schlezinger . . . Byron<br />

Stouder is preparing to return to his aircraft<br />

engineering studies in Hawthorne, Calif.<br />

He reports that the Lloyd Goads are expecting<br />

an addition to the family. Goad is a<br />

trouble shooter for Screen Guild in southern<br />

California and Arizona.<br />

Harry Schreiber is happy over the extra<br />

capacity business done by Vaughn Monroe<br />

in the face of cold, snow and sleet. Tlie Monroe<br />

band was the most popular of the year<br />

and one of the best-liked in all the years of<br />

Palace stage presentations. Schreiber is giving<br />

guest tickets to "My Wild Irish Rose"<br />

for the longest lists of song titles containing<br />

the word "rose." Aso, he held seven lucky<br />

days for Irish families by admitting one<br />

Irish family listed on a lobby board on that<br />

day.<br />

Walter Kessler is back on the job at Loew's<br />

Ohio after a week off due to illness which<br />

caused several days' hospitalization . . .<br />

"Road to Rio" at the Ohio proved the boxoffice<br />

topper of all "Road" pictures to date<br />

here.<br />

Deanie Best in Lead<br />

Deanie Best will take the feminine lead in<br />

the upcoming Charlie Chan mystery, "Murder<br />

by Alphabet," a Monogram production.<br />

BOXOFFICE :: Febrtiaxy 14, 19


. . Nat<br />

90 Meet in Cleveland<br />

At Shea Convention<br />

CLEVELAND—E. C. Grainger, president of<br />

the Shea circuit, conducted a one-day managers<br />

meeting at the Carter hotel here February<br />

3, at which time general industry<br />

problems as well as individual theatre problems<br />

were discussed. "We did not form any<br />

special policies different from our usual policy<br />

of maintaining the highest possible level<br />

of entertainment in our theatres," Grainger<br />

said.<br />

Asked whether he had specific instructions<br />

to his managers in anticipation of a possible<br />

drop in theatre attendance, he said, "We<br />

plan to go right on as we always have, putting<br />

added exploitation effort in behalf of<br />

the big pictures, and using regular shovraianship<br />

in selling the average programs."<br />

The Shea houses operate with both single<br />

and double feature policies. In towns where<br />

they have more than one theatre, one of them<br />

is maintained on a single feature basis. Where<br />

there is only one theatre, it is the policy to<br />

play single features one-half of the week<br />

and double feature the other half of the week,<br />

BERT SANFORD IS EMCEE<br />

Ninety industry members, including Shea<br />

home office officials, managers and top local<br />

film executives attended the banquet which<br />

wound up the meeting. Bert Sanford of<br />

Altec in New York introduced the speakers.<br />

George Goett of the home office and dean<br />

of the Shea organization: Eddie Aaron, MGM<br />

assistant general sales manager; Howard<br />

Gilhula, Jamestown, N. Y.; William Gillam,<br />

New Philadelphia, Ohio; E. J. Hiehle, Zanesville,<br />

Ohio; J. W. Hynes, Youngstown, Ohio.<br />

AMONG THOSE PRESENT<br />

F. Lahrmer, McKeesport, Pa.; Dale McCoy,<br />

Geneva, Ohio; J. W. Minton, Erie. Pa.; E.<br />

Printz, Conneaut, Ohio; R. W. Rhodes, Akron,<br />

Ohio; R. Russell, Ashtabula, Ohio; J. W.<br />

Scanlon, Marietta, Ohio; Fenton Scriber,<br />

Nashua, N. H.; Neil O'Brien, Westfield, Mass.;<br />

Harold Snyder, Lancaster, Ohio; Dale Tysinger,<br />

Newark, Ohio; John Walsh, Pittsburgh,<br />

Pa.; John Woodward, Zanesville, Ohio:<br />

Robert Cannon, Amherst, Mass.; Bernie<br />

Hickey, Greenfield, Mass.<br />

Also, Douglas Mellert, Altec Service Corp.;<br />

M. G. Thomas, Altec, Cincinnati; Bert Sanford,<br />

Altec, New York.<br />

O. B. Asten, Altec, Cleveland; C. G. Bosworth.<br />

Altec, Cleveland; J. J. Mather and<br />

Fred Dickley, Altec, Detroit; Thomas G. Whitney,<br />

RCA district service manager; Thomas<br />

F. McCleary, RCA Ohio district manager:<br />

Cliff Burge.ss, Screenad Exchange, Inc.; Art<br />

Manheim, National Screen Service, Cincinnati;<br />

Dick Wright, Warner assistant zone<br />

manager; Harris Dudelson, Screen Guild district<br />

manager; Robert Snyder and E. J. Stutz,<br />

Realart Pictures; Harry H. Goldstein, Paramount<br />

district manager.<br />

J. J. Maloney, MGM division manager; Jolm<br />

Fitzgerald, lATSE; John Houlihan, Republic<br />

Cleveland manager; George Kirby, Republic<br />

Cincinnati manager; P. T. Dana, Universal-<br />

International district manager; Edwin R.<br />

Bergman, Albert Dezel Productions, Cleveland.<br />

Oscar Ruby, Columbia branch manager;<br />

Nat Barach, NSS Cleveland manager; Jack<br />

Sogg, MGM Cleveland manager; Nate Schultz,<br />

Monogram franchise owner; Arthur Greenblatt.<br />

Screen Guild Productions, New York;<br />

Mark Goldman, Eagle Lion Cleveland manager;<br />

E. W. Aaron, Loew's, Inc., New York.<br />

Milton Cohen, RKO district manager; William<br />

S. Shartin, Selected Distributors Television<br />

Co.; Thomas Alfred, General Implement<br />

Co., Cleveland; Phillip Loew, Theatre<br />

Candy Co., Boston; Ray Showe, Theatre<br />

Candy Co.. Boston; M. H. Pritchie. Oliver<br />

Tlieatre Supply Co., Cleveland.<br />

C. H. Wolfe. Columbus, Ohio: Harry Bugie,<br />

EL Cincinnati branch manager; Lester<br />

Zucker, U-I Cleveland manager; Jerry<br />

Wechsler, Warner Cleveland manager.<br />

Tony Stern, Warner film buyer; Charles<br />

Rich, Warner district manager; Nat Wolf.<br />

Warner Ohio zone manager; A. M. Goodman,<br />

UA city sales manager, Cleveland; Moe<br />

Dudelson, UA district manager; Harry<br />

Walders, RKO Cleveland manager; I. J.<br />

Schmertz, 20th-Fox Cleveland manager;<br />

Fi-ank Hunt, 20th-Fox Cleveland; Bernie<br />

Ribin, Imperial Pictui-es, Cleveland, and Leo<br />

Abrams, NSS, New York.<br />

From the BOXOFFICE Files<br />

Minsky, 20th -Fox division manager; John J.<br />

Maloney, MGM division manager; James V.<br />

O'Gara, Republic division manager; Bernard<br />

Kranze, Film Classics general sales manager;<br />

(Twenty Years Ago)<br />

Nat Wolf, Warner Ohio zone manager, John<br />

Fitzgerald, lATSE, and Grainger.<br />

fJOWARD REIPP of the Scoville, Essick &<br />

Attending the meetings and the banquet Reiff circuit advertised Victor Hugo's immortal<br />

romance, but the typesetter omitted a<br />

were E. C. Grainger, W. E. Barry, George<br />

Goett, Ray Smith, Frank King, Carroll Lawlor,<br />

Gerald Shea, William Hyde, Bert Sandsult;<br />

"Les Miseratoles. Victor Hugo's immoral<br />

letter in setting up the announcement. Reford.<br />

M. Callahan and George Raftery, New romance" . . . Saul Resnick has been appointed<br />

sales manager for United Artists in<br />

York; F. L. Bowers, Cambridge, Ohio; Vincent<br />

Choate, Brandford, Pa.; Durwald Duty. Dover. the Cleveland territory. Harry Gold has been<br />

Ohio; E. J. Fahey, Manchester. N. H.; D. appointed district manager.<br />

BOXOFHCE : : Pebruaxy 14, 1948<br />

Altec Remains in Lead<br />

In Nightingale League<br />

DETROIT—Altec Sound Service retains the<br />

lead in the Nightingale club bowling league,<br />

with National Theatre Supply a close second.<br />

Team standings are:<br />

Won Lost<br />

Altec Sound Service 34 26<br />

National Theatre Supply 33 27<br />

McArthur Theatre Equipment 31 29<br />

National Carbon Co.<br />

Projectionists Local 199<br />

Brenkert Projectors<br />

Forbes Theatre Supply<br />

Ernie<br />

Lorenzen's Flower Shop<br />

Top scores were: Matt Haskins, 214-205-<br />

209—628; Carl Larsen, 204; John Colwell, 210,<br />

and Herbert Klein, 214.<br />

. -<br />

DETROIT—Monogram Pictures leads the<br />

Film bowling league with Allied Film Exchange<br />

and United Artists tied for second.<br />

Team standings are:<br />

Won Lost<br />

Monogram Pictures 16 8<br />

Exchange 15 9<br />

Allied Film<br />

United Artists Corp. 15 9<br />

Theatrical Advertising 13 II<br />

Republic Pictures 12 12<br />

Quality Premiums<br />

RKO Radio Pictures<br />

10<br />

8<br />

14<br />

16<br />

Co-Operative Theatres 7 17<br />

CLEVELAND<br />

pjorace Abrams, who has nine indoor and<br />

and drive-in theatres, is spending a month<br />

in Florida . . . Ralph Redman, Chicago, will<br />

manage the Broadvue, a Gross circuit house.<br />

Several years ago he was manager of the<br />

Memphis in Cleveland. He succeeds J. Stuart<br />

Cangney, manager seven years, who resigned<br />

to become sales manager for Lima Speakers,<br />

Lima, Ohio.<br />

Ed Fisher, who we recently reported operating<br />

a photo developing company in Tucson,<br />

has sold the business . . . Milton A. Mooney,<br />

Variety chief barker, announced, via 8x10-<br />

inch Valentine invitations, that the club is<br />

holding a Valentine party February 14. The<br />

occasion will mark the first of what is announced<br />

as an annual gin rummy tournament<br />

for the men. There will be keno for<br />

the ladies and non-gin rummy players, and<br />

door prizes for everyone. On February 28<br />

the drawing for the Chrysler sedan, sale of<br />

tickets for which swelled the club's heart<br />

fund, is expected to attract a big crowd.<br />

Don McGregor, former RKO field publicity<br />

man, now manager of the Yorktown,<br />

received word of the death of his father<br />

Norman in Oakland, Calif. . . . Norman Allen,<br />

formerly with Odeon Theatres in Canada,<br />

has joined the booking personnel of Cooperative<br />

Theatres of Ohio, succeeding Mike<br />

Levin,<br />

resigned.<br />

The Abe Kramers of Associated circuit<br />

have as visitors their son-in-law and daughter,<br />

Mr. and Mrs. Herbert Browar of Los<br />

Angeles . Charnas, Toledo circuit<br />

owner, made his monthly tour of exchanges<br />

last week . . . Also among the week's visitors<br />

were Jack Armstrong, general manager of<br />

the Carl Schwyn circuit.<br />

Andy Anderson, general manager of the<br />

Uhriohsville and Dennison theatres, is spending<br />

all of his spare time in Cleveland with<br />

his wife, who is convalescing after an operation<br />

at Lakewood hospital . . . Louise Jade.<br />

MGM cashier, has changed her mind about<br />

retiring at this time. The home office asked<br />

her to postpone her decision to go domestic.<br />

Nat Wolf, Warner zone manager, and Bert<br />

Lefkowich of the Cormmmity circuit issued<br />

an SOS to industry members to attend a<br />

luncheon at the Statler hotel Tuesday to<br />

discuss plans to form a local Motion Picture<br />

Foundation unit.<br />

It pays to have friends in high places.<br />

J. Knox Strachan, Warner theatre publicity<br />

director, demonstrated this recently when he<br />

entered a popular restaurant where Tom<br />

Manning, nationally known local sports caster,<br />

was on the air. Manning, having a<br />

few moments to spare, invited Strachan to<br />

take over the mike. So, just like that, Knox<br />

told the national network listeners some<br />

facts<br />

about Warner pictures.<br />

OLIVER THEATRE<br />

SUPPLY CO., INC.<br />

M. H. FBITCHLE<br />

Manager<br />

23rd and Payne Avenue<br />

PRospect r"'<br />

.:<br />

CIKVELAND


. . Ray<br />

SPRINGFIELD<br />

T ocal theatres helped in the March of Dimes<br />

drive here with a total of $920 collected.<br />

Collections in the Liberty netted $356. while<br />

envelopes given patrons at the Regent, State,<br />

Majestic, Ohio, Fairbanks and Princess<br />

brought returns of $554.<br />

New rooms for the Chakeres-Wamer club<br />

were opened this week. The basement room<br />

under the stage of the Fairbanks has been<br />

remodeled and equipped for use of club members.<br />

Provided are a lounge, table tennis,<br />

billiard tables, pinball machines, jukebox and<br />

concession stand. The club will hold its<br />

monthly meetings in the new quarters.<br />

The Com Crib, concession stand operated<br />

by Chakeres near the Princess Theatre, was<br />

closed a day and a half by the fuel gas<br />

emergency, finally reopening when electrical<br />

heating units were provided. No Springfield<br />

theatres of Chakeres were affected since they<br />

are not dependent upon gas for heating.<br />

Both WWSO and WIZE, Springfield<br />

radio<br />

stations, carried broadcasts honoring Phil<br />

Chakeres on opening of the new $500,000<br />

Fairborn Theatre at Fairfield. Ohio. WIZE<br />

made a wire recording on opening night, then<br />

broadcast the program at 11 p. m. the same<br />

night. The broadcast included the dedication<br />

program of speeches. WWSO traced the life<br />

of Phil Chakeres and his brothers, Louis and<br />

Harry, in the theatre business, and also Interviewed<br />

Phil Chakeres in an afternoon<br />

broadcast.<br />

For the showing of "The Secret Life of Walter<br />

Mitty," the Regent made a tieup with the<br />

Springfield Safety council, putting cards on<br />

downtown lamp posts and posting them also<br />

in local factories. The cards advised, "Watch<br />

the Lights," "Don't Be a Mitty," and "Be<br />

Careful of Accidents."<br />

Service league. The Merchants council is<br />

negotiating for Powers model to be here<br />

a<br />

in conjunction with the style show.<br />

Sixty members of the Chakeres-Warner<br />

club attended the party and meeting opening<br />

the club's new rooms under the Pairbanks<br />

stage the night of February 6. M. H.<br />

Chakeres, city manager of the Chakeres theatres,<br />

Is president of the club . . . "Henry V"<br />

has been booked for the Fairbanks March<br />

4 and 5 at roadshow prices of $1.80, $1.20<br />

and 90 cents for adults, and 75 cents for<br />

children. There will be one show In the<br />

afternoon and one In the evening each day.<br />

Wittenberg night was observed February 10<br />

at the Ford Rush-WWSO Search for Talent<br />

show on the stage of the Fairbanks. The<br />

Ford Rush shows, giving local talent a chance<br />

at prizes and a radio contract, are a weekly<br />

feature at the Fairbanks. To follow will be<br />

Catholic Central High school night and then<br />

nights for each of the rural schools. Springfield<br />

High school students already have appeared<br />

on the program. The shows are broadcast<br />

over WWSO.<br />

B&E Displays Model<br />

Of Toledo Project<br />

TOLEDO—A miniature model of the 2,500-<br />

seat Paramount Theatre, which Balaban &<br />

Katz of Chicago will build here to replace<br />

the present Paramount, Is now on display in<br />

the theatre lobby. Construction will start<br />

in the spring.<br />

The model shows a modernistic two-story<br />

structure. The building will front 200 feet<br />

on Superior street and 128 feet on Jackson<br />

street. Tlie Toledo Parking Co., which sold<br />

the site to B&K, is retaining frontage of 80<br />

feet on Superior street and 250 feet on Huron<br />

street for theatre parking. The company will<br />

build ramps to permit parking on three<br />

levels. B&K will spend between $2,000,000<br />

and $3,000,000 on the new Paramount. Work<br />

will start in the spring.<br />

The old Paramount is being taken over by<br />

the Carl Schwyn circuit of Bowling Green,<br />

which takes possession July 1. Schwyn said<br />

his company would spend about $250,000 improving<br />

the 3,400-seater, including cleaning<br />

of the exterior, complete redecoration inside,<br />

installation of new seats and new carpets.<br />

Until the new theatre is complete, B&K<br />

will use its moveover house, the Princess,<br />

which is to be given a new marquee, new<br />

seats, restrooms and air conditioning. It also<br />

will be redecorated. The work is to be finished<br />

by June 30.<br />

CHARLESTON<br />

XX/ith ol' man winter still spreading it on<br />

deep boxoffice receipts were still low, but<br />

rising slowly. Most operators think business<br />

will be back to normal in a month or two.<br />

That is, all except manager M. L. Sevy of<br />

the Greenbrier. "Theatres here can't expect<br />

a full house until something is done about<br />

food prices and the high cost of living," he<br />

Chakeres Theatres and the Retail Merchants<br />

said. "People who used to spend $2 or $3 a<br />

council are planning presentation week on the movies are now using it to help<br />

foot their grocery of a citywide style show on the stage of the<br />

bills."<br />

Regent March 8 and 9. There will be entertainment<br />

by local talent, and latest spring<br />

and summer styles for women will be modeled<br />

by Wittenberg College coeds, high school<br />

Two local papers, the Gazette and Daily<br />

Mail, refused to run mats on "The Wages of<br />

Sin," a roadshow scheduled to play February<br />

9-12 at the Greenbrier. Both said their read-<br />

girl students and members of the Junior<br />

ers disliked this sexy type of ad. The Greenbrier<br />

will get a soft drink bar in the near<br />

future. J. C. Shanklin, co-owner of the<br />

Greenbrier and the Louis in Louisburg. is vacationing<br />

in Florida. His plans, when he left<br />

here, were to fly from Miami to the West<br />

Indies. He is expected back sometime in<br />

March.<br />

Also vacationing In Florida was Charles<br />

Midelburg. owner and manager of the<br />

A.<br />

Capitol. He was visiting a sick brother and<br />

has set no definite return date. The--lheatre<br />

is in the hands of J. C. Lynch, assistant<br />

manager.<br />

Minerva Theatre Reopens<br />

As Scarlet Fever Abates<br />

MINERVA, OHIO—Closed three weeks because<br />

of 24 .scarlet fever cases in the district,<br />

the Town Theatre here reopened February 9.<br />

Schools reopened February 3 after a twoweek<br />

recess, but city and school officials<br />

kept a ban on athletic contests and all evening<br />

meetings.<br />

LOUISVILLE<br />

goyd Martin, film critic for the Courier<br />

Journal and director of the University of<br />

Louisville dramatic activities, was named<br />

orator for the university's sesquicentennial.<br />

He presented those who accepted honorary<br />

degrees at the inaugural ceremonies this<br />

week . Brown, former owner of the ij j<br />

Ritz in Burkesville, Ky., was in town renewing<br />

acquaintances. He recently returned from<br />

an extensive trip through the west.<br />

Allen Bradley, executive of the Ritz, is enjoying<br />

the sunshine and the warm breezes<br />

on the Florida coast . . . Back in town following<br />

a short stay in Richmond are Mr.<br />

and Mrs. Russell Morga. Russell is a member<br />

of the Shelby Theatre staff . . . R. H.<br />

Perkins' new theatre, under construction in<br />

Woodbine, Ky., will be called the Lynn.<br />

Fred C. Matthews of Motiograph in Chicago<br />

flew here for a visit at the Falls City<br />

Theatre Equipment Co., also for a conference<br />

with Louis A. Arru and Ed Campbell, executives<br />

of the New Drive-In Theatre circuit.<br />

From present indications, drive-in construction<br />

will boom in Kentucky during the coming<br />

season. In-Car speakers and additional<br />

amphfication equipment has been ordered<br />

thi-ough the Falls City company for the Skyway<br />

Drive-In at Buechel, Ky.<br />

The finishing touches are being added to<br />

Chakeres' new Shelby Theatre, under construction<br />

in Shelbyville. Ky. The projection<br />

and sound equipment is expected to be installed<br />

within the next week or so, at which<br />

time the announcement of a formal opening<br />

date is expected . . . George Lindsay of<br />

Brownsville, Ky., was recent visitor. He<br />

a<br />

advises his new Brown Theatre is virtually<br />

complete and he expects to announce his<br />

opening date in the very near future. Lindsay<br />

is a member of the state highway patrol<br />

and is stationed in Brownsville.<br />

Other visitors were A. N. Miles. Eminence,<br />

Ky.; Oscar Hopper, Lebanon, Ky.: E. L. Ornstein,<br />

Ornstein Theatres, Marengo, Ind.;<br />

Gene Lutes, Chakeres district manager,<br />

Frankfort, Ky.: Robert Enoch, Elizabethtown,<br />

Ky.. and C. O. Humston, Lawrenceburg, Ky.<br />

Holdovers and reissues were virtually nil i<br />

on the Louisville first run theatre front, j<br />

with practically all bringing in new product |<br />

during the week. Heading the array was the j<br />

National, which brought in a stage show I<br />

headed by Duke Ellington and his orchestra, :<br />

plus "Road to the Big House." The Rialto<br />

played "Captain From Castile" as a singleton,<br />

the Mary Anderson had "Treasure of<br />

Sierra Madre" and the Strand "The Fugl- .<br />

gram was Loew's, with "Relentless" and |<br />

"Web of Danger." The English-made pic- 1<br />

ture "I Know Where I'm Going" opened at 1<br />

the Scoop. "The Senator Was Indiscreet"<br />

after a week's run at the Rialto, moved to !<br />

the Brown. I<br />

As an added inducement to kiddy attend- .|<br />

ance at Saturday matinees, the Ritz offers<br />

a cartoon circus in conjunction with the<br />

regular feature.<br />

Given Romantic Leads<br />

Jane Randolph and Charles Bradstreet have<br />

been given the romantic leads in the "The<br />

Brain of Frankenstein," which Robert Arthur<br />

is producing for Universal.<br />

»<br />

82 BOXOFHCE :: February 14, 1948i.


i<br />

Foundation:<br />

I<br />

I<br />

I<br />

. advertising<br />

Boston Heart Award<br />

To Murray Weiss<br />

BOSTON—The Variety Club of New England<br />

conferred the Great Heart award upon<br />

M. Mun-ay Weiss, past chief barker, February<br />

10 at a dinner in the main ballroom<br />

of the Hotel Statler.<br />

This award, the first of a series of annual<br />

citations, is in recognition of Weiss's "untiring<br />

efforts in instituting the Variety Club<br />

of New England Children's Cancer Research<br />

for his leadership, patience and<br />

impelling earnestness in inspiring his club to<br />

greater achievement."<br />

Several groups of Weiss's friends joined<br />

members of the Variety Club In paying him<br />

this honor.<br />

Joe Cifre, chief barker, and Bill Koster,<br />

director, were in charge of arrangements for<br />

the club's Valentine party on February 14<br />

in the clubrooms. There was a screening first<br />

and a buffet supper following.<br />

Koster reports great interest in the Variety<br />

international convention to be held this<br />

year at the Roney-Plaza, Miami Beach, during<br />

the week of April 12. Reservations already<br />

are coming in from local members.<br />

Last year 70 odd members traveled nearly<br />

3.000 miles to Los Angeles to attend the convention.<br />

PORTLAND<br />

. .<br />

Lawrence J. Cappillo, manager of the Star,<br />

Westbrook, recently was appointed to the<br />

standards and publicity committees of the<br />

Westbrook Kiwanis club . . . Lawrence<br />

ill . Marshall<br />

Theriault was several days<br />

Merrill is 'recovering from an illness.<br />

Baby Born in Worcester<br />

As Mother Sees 'Kidd'<br />

Worcester, Mass. .\ boy was born one<br />

night last week in the Olympia Theatre<br />

where the mother had gone to sec "Captain<br />

Kidd. " Mrs. Evelyn Batcheldcr, 21,<br />

and the child were reported at City hospital<br />

as "doing well" following the sudden<br />

delivery.<br />

Mrs. Batchelder was attending an early<br />

show. About 6:30 she notified an usher<br />

she was ill, and went to a restroom. Dr.<br />

Julian Dabrowski, police surgeon, was<br />

called, but the baby was born before he<br />

arrived.<br />

Mrs. Batchelder's husband, Lawrence<br />

Batchelder, 23. is in the same hospital,<br />

recovering from an arm injury.<br />

New Pittsfield License Tax<br />

To Boost Revenue $2,700<br />

PITTSFIELD, MASS.—As a result of a new<br />

Sunday license fee schedule, which went into<br />

effect February 1, Pittsfield's annual income<br />

will be increased by about $2,700.<br />

Under the new arrangement, theatres will<br />

be charged for Sunday permits as follows:<br />

Capitol and Palace, from $35 to $50; Union<br />

Square, from $25 to $37.50; Colonial, from<br />

$15 to $25; Kameo and Strand, $20, and the<br />

Tyler, from $30 a month to $35.<br />

Mayor Robert T. Capeless said the fees are<br />

based on price schedules and seating capacities.<br />

The city's take from Sunday permits<br />

this year will exceed $10,000.<br />

John M. Divney, manager of the Maine The-<br />

' atre. recently was awarded the Bronze<br />

medal for "exemplary conduct" in combat Tax Increase Looms<br />

against the Germans during the Rhineland SPRINGFIELD—A possible $12 increase in<br />

campaign . . . Lauriaut Dufour, projectionist, Springfield's tax rate has been forecast here<br />

is back at work after an illness.<br />

on the basis of budget requests submitted to<br />

the mayor and finance committee by department<br />

heads and commissions. A staggering,<br />

all-time record of $18,000,000 in municipal<br />

requests has been reached.<br />

Markoff Clearance<br />

Hearing on Feb. 25<br />

NEW HAVEN—Hearing on the arbitration<br />

complaint of Theodore and Joseph Markoff<br />

against the major distributors has been set<br />

for February 25 at the AAA offices in the<br />

Liberty Bldg. here, according to Oliver W.<br />

Bishop, executive secretary. The complaint,<br />

filed last June 18, claims Markoffs Easthampton<br />

and Moodus theatres suffered hardships<br />

because of the lateness in booking and<br />

buying of the Middletown theatres. A ceiling<br />

of 30 days after first run in Hartford is requested<br />

for both houses.<br />

The Markoffs further allege they are forced<br />

to play pictures 60 to 150 days old and older<br />

because of the situation. Middletown Enterprises<br />

has intervened and will be heard<br />

at the hearing, at which Pi-ofessor A. G.<br />

Gulliver, former dean of the Yale Law school,<br />

and now on its teaching staff, will be the<br />

arbitrator.<br />

This is the first hearing scheduled for the<br />

new year, which, according to Bishop, promises<br />

to be considerably busier than last year.<br />

Exhibitor John Kamuda, 62,<br />

Dies From Heart Attack<br />

INDIAN ORCHARD, MASS.—John Kamuda,<br />

62, prominent in motion picture circles<br />

in the Connecticut valley, died recently<br />

at Springfield hospital following a heart<br />

attack.<br />

A native of Poland, Kamuda came to this<br />

country 42 years ago and resided here for<br />

36 years. He owned and operated the local<br />

Grand and also had erected and operated<br />

theatres in East Hartford, Conn., Springfield,<br />

West Springfield, Holyoke, Ludlow and<br />

Warren.<br />

He is sm-vived by his wife, a son, and<br />

three daughters.<br />

Manager Frank Clements of the Capitol<br />

has started playing special reissue shows four<br />

days each week, starting Wednesday. He is<br />

the programs on the newly<br />

mounted screenoscope, featuring changeable<br />

ads mounted just over the theatre. This is<br />

the first advertising of that kind here in<br />

•<br />

years.<br />

Manager Ralph TuUy, State, arranged a<br />

$50,000 lobby display of star sapphires from<br />

a local jeweler during the showing of "Road<br />

to Rio." Local police guarded the display<br />

... A Mickey Rooney trophy was presented<br />

to the winner of the local Golden Gloves<br />

contest as a tiein with the picture "Golden<br />

Gloves" at<br />

the State.<br />

The Empire entertained local Junior<br />

Leaguers at a prevue of "Shoe-Shine" . . . The<br />

Empire-Strand hunting room has a new asphalt<br />

tile floor . . . The Empire has a spectacular<br />

new marquee, flashing brilhant blue<br />

and green against a cream background. The<br />

Strand has new carpets.<br />

Assignments in 'Abigail'<br />

Howsley Stevenson, Art Smith and Elvira<br />

CuTci have been handed assignments in<br />

"Abigail, Dear Heart," a Paramoimt production.<br />

MAP D.'VUGHTERS" CAMPAIGN—Managers, assistants, student assistants and<br />

the art department of four Loew's theatres in Bridgeport, Conn., hold a combined publicity<br />

meeting to plan the local campaign for MOM'S "Three Daring Daughters."<br />

Seated, left to right, are the managers of the four houses: Bob Carney, manager of<br />

Loew's Lyric; Harry Rose, manager of Loew's Majestic; Al Domian, manager of Loew's<br />

Globe, and Matt Saunders, manager of Loew's Poli. Standing, left to right: Frances<br />

Connors, assistant. Majestic; John Fogarty, art department. Majestic; Ben Ehrlich, art<br />

department, Poli; Al Neikind, student assistant. Globe; Alice Fox, secretary-publicity,<br />

Poli, and John DeBenedetto, assistant manager, Poli.<br />

BOXOFnCE : : February 14, 1948 NE 83


. . Al<br />

BOSTON<br />

J^axwell "Mickey" Daytz was appointed sales<br />

manager at Warners February 2, replacing<br />

his brother Al, who resigned to go<br />

with Affiliated Theatres Corp. Mickey has<br />

been city salesman and will continue to hold<br />

that position as well. The Warner sales staff<br />

now consists of Jack McCarthy in New Hampshire<br />

and Vermont; Bill Kremmell in Maine<br />

and Bill Kumins in Rhode Island and western<br />

Massachusetts.<br />

The Motion Picture Salesmen's club has<br />

set Sunday, April 4, for its annual dinner<br />

party. It will be at the Latin Quarter. Harry<br />

Goldstein is again the chairman and tickets<br />

and reservations may be procured from him<br />

at RKO . . . Johnny Pekos, 20th-Fox sales-<br />

Vermont and New Hampshire, con-<br />

man for<br />

siders himself a lucky young man. He<br />

checked out of the Weldon hotel, St. Albans,<br />

Vt., one morning and that very evening fire<br />

burned the building to the ground with four<br />

lives lost. "That," said Johnny, shuddering,<br />

"was a little too close for comfort." Ken<br />

Mayer of Universal, Jack McCarthy of Warners<br />

and Freddie Bragden of Columbia had<br />

been guests at<br />

the hotel the week before.<br />

Ernie Warren, Warren Theatre, Whitman,<br />

attended the funeral of Mrs. Nellie Shea in<br />

Eastport, Me. He is an old friend of the<br />

family . . . John Scully, district manager;<br />

Meyer Feltman, branch manager, and salesmen<br />

Ken Mayer, Fred Shohet and Jud Parker<br />

planned to take in the U-I regional sales<br />

meetings at the Waldorf Astoria in New York<br />

the week of February 15.<br />

James M. Connolly, manager at 20th-Fox,<br />

appeared on the America Is People forum<br />

broadcast over WMEX for a discussion of the<br />

social implications of "Gentleman's Agreement."<br />

The forum was presided over by Saul<br />

E. Joftes, educational director of the Antidefamation<br />

league, as moderator.<br />

"RUST TULIP'<br />

• BOX OFHCE BAIT!<br />

• AUDIENCE ATTRACTION!<br />

• PROHT PLENTY!<br />

from<br />

CAMEO SCREEN ATTRACTIONS, INC.<br />

50 Melroso St. Boston. MasB.<br />

Samuel J. Davidson. Pros.<br />

Douglas MacLeod, Selznick salesman, attended<br />

the company's regional sales meeting<br />

in Pittsburgh and was amazed to discover a<br />

former army buddy was selling for Selznick<br />

in the Pittsburgh territory. The two friends<br />

had lost track of each other since their service<br />

in Manila and neither knew the other was<br />

in the film business. His pal's name is Jim<br />

Velde.<br />

Bill Kremmell reported the temperature 32<br />

below zero during his visit to Presque Isle,<br />

Me., where he ran into all sorts of difficulties<br />

with 'his car . . . Ken Mayer, U-I salesman,<br />

has signed a lease on a summer cottage for<br />

his family in York Beach, Me., which he discovered<br />

while on his routine trip.<br />

Tom Vetrie, who operated the Crown,<br />

Lowell, for five years and sold out to John<br />

Anthony a year ago, is contemplating taking<br />

it back. Anthony has the Modern, Manchester,<br />

N. H. . . . Marguerite Gill, secretary to<br />

Sam Horenstein at Manley's, Is back in the<br />

office after a siege of virus X.<br />

Ray E. Feeley, business manager of Independent<br />

Exhibitors, Inc., spoke at a meeting<br />

of the 1900 club of Billerica. a women's<br />

civic organization. His subject was "The<br />

Moviegoing Public." A forum discussion of<br />

better motion pictures for young people followed<br />

. . . Ai-thur Howard, president of Affiliated<br />

Theatres Corp., has sold his Weston<br />

home and moved into a new house in Dedham,<br />

near the Canton line.<br />

With the promotion of Ralph Pielow, 20th-<br />

Fox salesman, to the Des Moines exchange,<br />

where he is now manager, his former territory<br />

in Rhode Island will be handled by Edward<br />

Callahan jr., who is transferring from<br />

western Massachusetts. Norbert Murray, who<br />

has been doing special office duty for the<br />

past few months, is replacing Callahan in<br />

western Massachusetts. The other two salesmen<br />

are John Peckos, who remains in New<br />

Hampshire and Vermont, and Jack Carroll,<br />

who continues to travel Maine.<br />

Due to a critical oil shortage in Northampton,<br />

Mass., the mayor ordered all places of<br />

public amusement closed. The two theatres<br />

operated by the Western Massachusetts circuit,<br />

the Calvin and the Plaza, immediately<br />

converted to coal and thus evaded the edict.<br />

The Academy, operated by the Rifkin circuit,<br />

had been using regular household fuel oil and<br />

was therefore ordered to shut its doors. It<br />

was hoped that the theatre would be able to<br />

convert to a different type of oil fop use by<br />

the weekend when it can reopen at a reduced<br />

temperature.<br />

William Cliggott has joined Massachusetts<br />

Theatre Equipment Co. as manager, starting<br />

February 2. Well known in the district, he<br />

was formerly employed by Capitol Theatre<br />

Supply.<br />

is now operating the house. Conn formerly<br />

managed the Kenmore and later joined the<br />

Lavery circuit as district manager . . . Ethel<br />

Marie Dobbyn has set May 22 for her marriage<br />

to Thomas Toomey of Watertown.<br />

The ceremony will be performed in St.<br />

Gabriel's monastery, Brighton, with a reception<br />

following at the Hotel Somerset. Her<br />

father is Dick Dobbyn, assistant to the general<br />

manager of the Maine and New Hampshire<br />

circuit and her brother is Dick jr.,<br />

booker at RKO.<br />

After moving his circuit office to 420 Boylston<br />

St. in the. Berkeley Bldg., Max Levenson<br />

and his wife left for a month's stay in Florida<br />

. . . Marilyn Gitelman, Levenson's secretary,<br />

was married recently to Alan S. Freeman<br />

of Brookline . . . Stanley Redmond, manager<br />

of Interstate's Strand, Southbridge, has been<br />

conducting a series of amateur shows once<br />

a week with cash prizes for the winners.<br />

At Enfield, N. H., Paul Archimbeault and<br />

Maurice LeBlanc are selling the Enfield Theatre<br />

to W. H. Sullivan of Quechee, Vt. The<br />

deal is expected to be completed in a few<br />

weeks. The Enfield was built last year and<br />

opened early in December. Sullivan is a<br />

newcomer to the industry.<br />

Parker to Withdraw<br />

Work-Limiting Bill<br />

BOSTON—Forest E. Parker jr. has been<br />

given leave to withdraw his bill in the legislature<br />

which would prohibit any employer<br />

from requiring an employe to contract to work<br />

more than six days a week.<br />

The bill was supported by projectionists<br />

Local 182 and opposed by exhibitor spokesmen<br />

at a hearing last week.<br />

The New England coordinating committee,<br />

which represents exhibitors on legislative<br />

matters, also appeared at a hearing in opposition<br />

to bill No. 632, which would establish<br />

a board of censors for the state. The<br />

committee heard both proponents and opponents<br />

of the measure and took it under<br />

advisement. Representing the coordinating<br />

committee at the session were Prank Lydon,<br />

chairman; Joe Brennan of Allied Theatres<br />

of<br />

New England and Ray Feeley, business<br />

manager of Independent Exhibitors of<br />

New England.<br />

British Pictures Featured<br />

At Greenwich Playhouse<br />

NEW HAVEN—Tlie Greenwich Playhouse<br />

is now operating full time as an art house,<br />

playing British pictures. Bills are changed<br />

twice a week. In the past the Playhouse<br />

has operated only as a summer strawhat<br />

situation. It is the second theatre in Greenwich,<br />

the ace house being the Pickwick.<br />

Both theatres are managed by Bill Brown.<br />

Buy Theatre in Darien<br />

DARIEN, CONN.—Berk & Krumgold, New<br />

Members and officers of Independent Exhibitors,<br />

Inc., who are planning to take in York theatre realty firm, has sold the Darien i<br />

the National Allied annual board meeting in Theatre to the Prudential Playhouses ing Co. The theatre was owned by a com- f<br />

Operat- f<br />

Washington February 16-18 are Business<br />

Manager Ray E. Feeley, Nathan Yamins, pany headed by Senator Edward H. Delafield.<br />

Arthur Howard, Walter Mitchell and Sam<br />

Resnick<br />

. Vonck, who operates the<br />

Beach Theatre, York Beach, Me., has applied<br />

for membership in Independent Ex-<br />

STAMFORD—Smoke from a burning mar-<br />

Stamford Palace Gets Smoking<br />

hibitors.<br />

ket next door filled the Palace in an early<br />

morning fire. There was no damage to the<br />

Irving Conn has leased the 550-seat Casino.<br />

New Bedford, from Henry Tobin and aired out before performance<br />

playhouse and the theatre was thoroughly<br />

time.<br />

BOXOFFICE :: February 14, 1948<br />

i


. . Stanley<br />

. . Ralph<br />

. . In<br />

. . Lou<br />

. .<br />

. . . WTOR,<br />

. .<br />

. .<br />

Blizzardless Weekend<br />

Is Welcome in Boston<br />

BOSTON—A week, of bitter cold weather,<br />

minus the usual weekend blizzard, helped<br />

raise boxoffice levels. "Gentleman's Agreement"<br />

still led the field in its third stanza,<br />

and held over again. "Treasure of Sierra<br />

Madre" at the Metropolitan was also good and<br />

moved to the Paramount and Fenway. At<br />

the Exeter Street. "Black Narcissus" had a<br />

good second week and stayed for a third. In<br />

its sixth week at the Astor, "The Bishop's<br />

Wife" was a little stronger than the fifth<br />

week, with no announcement of its replacement<br />

coming in at this time.<br />

(Average is 100)<br />

Astor—The Bishop's Wiie (RKO), BIh wk 95<br />

Boston—Secret Beyond the Door (U-I), plus<br />

^^<br />

stage<br />

Ken Shii 6th<br />

-Gentleman's Agreement<br />

(20th-Fox),<br />

3rd wk 150<br />

Metropolitan—Treasure of Sierra Madre (WB);<br />

Campus Honeymoon (Rep) 100<br />

Paramount and Fenway I Walk Alone (Para);<br />

Heading lor Heaven (EL), 2nd d. t. wk 120<br />

State and Orpheum—Cass Timberlane (MGM)<br />

2nd wk 95<br />

Sloppy and Slippery Streets<br />

Keep New Haven Trade Down<br />

NE"W HAVEN—Nothing sensational was<br />

recorded at downtown boxoffices, largely because<br />

cold nights and sloppy or icy underfoot<br />

conditions continued. "Tycoon" at the Roger<br />

Sherman and "I "Walk Alone" at the Paramount<br />

did the best business. The latter was<br />

held. "Fun and Fancy Free" at the Loew-<br />

Poli appealed mostly to the matinee crowd.<br />

Detail for the week ended February 4:<br />

Bijou—Buckskin Frontier (Realart); American<br />

Empire (Realart), reissues 50<br />

College—The Swordsman (Col), Glamour Girl<br />

t. d. (Col), 2nd wk 70<br />

Loew-Poli—Fun and Fancy Free (RKO);<br />

Dangerous Years (20th-Fox) 85<br />

-<br />

Paramount—I Walk Alone (Para); The Gay<br />

HO<br />

- - Hanchero (Rep)<br />

Roger Sherman—Tycoon (RKO); Smart<br />

PoliUcs (Mono) 104<br />

T-Men' and "High Wall'<br />

Holdovers in Hartford<br />

HARTFORD—There were only two downtown<br />

holdovers. "T-Men" and "High Wall"<br />

each stayed two weeks. Bad weather continued.<br />

Allyn—Out ol the Blue (EL); Big Town Alter<br />

Dark (Para) 90<br />

E. M. Loew's—Prince ol Thieves (Col); Mary Lou<br />

(Col) 85<br />

Loew's Poli—Tycoon (R"0> Road to the Big<br />

House (SG) 100<br />

Palace—High Wall .'.! ;: : The Main Street Kid<br />

(Rep), 2nd ::,: 90<br />

Regal—T-Men ;EL Adventures of Don Coyote<br />

(Rep), 2nd<br />

;tate Fightin<br />

;trand—My G- - .<br />

(RKO) 105<br />

HARTFORD<br />

Tommy Grace has resumed Saturday mornmg<br />

Children's Film Library presentations<br />

at the Eastwood in East Hartford . . . Al<br />

Schuman of the Hartford circuit was in New<br />

Haven on a buying and booking trip . . . The<br />

Rialto has discontinued Saturday morning<br />

kiddy amateur shows. Pat Bucherri manages<br />

the HTC house . Carenza, assistant<br />

manager of the Strand in New Britain, is<br />

back after an operation at the veterans hospital<br />

in Newington.<br />

.<br />

Roger Dion, former assistant at the Webb,<br />

is working for Fox & Co. here . . Charles<br />

Darby, manager of Lockwood and Gordon's<br />

Avon in Providence, was visiting Manager<br />

Jim Farrell of the L&G Webb , Moosup,<br />

drivers of the community ambulance and<br />

their wives were given a dinner and trip to<br />

the Moosup Theatre in appreciation of their<br />

services. More than 10,000 persons are served<br />

by the ambulance, and some of them, led by<br />

the Moosup Jom-nal, are getting up a fund<br />

for the drivers . , . Look for Hartford's Ed<br />

Begley in Paramount's forthcoming production,<br />

"Sorry, Wrong Number,"<br />

Henry Needles, district manager for Warner<br />

Theatres, has been appointed a director<br />

of the Hartford Rehabilitation workshop .<br />

Jim Farrell ran a special Saturday morning<br />

showing of "Five Little Peppers and How<br />

They Grew" . Redmond, formerly<br />

with M&P Theatres in Connecticut and now<br />

managing the Strand in Southbridge for another<br />

circuit, was named to that town's March<br />

of Dimes committee.<br />

George Landers, Hartford division manager<br />

for the E. M. Loew circuit, and Vince O'Brien,<br />

house manager of their local house, were on<br />

Fllmrow in New Haven . . . Loew's Poli has<br />

returned to a Wednesday opening on new<br />

product. House had been changing on Thursdays<br />

. . . The Strand, Plainville, has discontinued<br />

Monday matinees . . . Sperie<br />

Perakos, district manager for Perakos Theatres,<br />

has been installed as president of New<br />

Britain AHEPA, Greek fraternal organization.<br />

Irving C. Jacocks has resigned from the<br />

Connecticut Republican state central committee.<br />

Jacocks is treasurer and a director<br />

of the MPTO of Connecticut . Brown,<br />

director of advertising and publicity for<br />

Loew's Poll-New England Theatres, visited<br />

local Loew houses.<br />

Suburban Manchester wound up its March<br />

of Dimes campaign last Wednesday i4) with<br />

an event at the Manchester State armory.<br />

On the program were a basketball game and<br />

vaudeville. Jack A. Sanson, manager of the<br />

Warner State, was master of ceremonies .<br />

The Broadway comedy, "Made in Heaven," at<br />

$3 top was booked into the Warner circuit<br />

Warner, Torrington, Conn., February 10 under<br />

the sponsorship of the Torrington Foremans<br />

club,<br />

Russ Grant, former assistant manager at<br />

Loew's downtown houses here, and Mrs. Grant<br />

are parents of a baby boy, their first child.<br />

Grant is now in the home office publicity<br />

department of Loew's Theatres, New York<br />

Torrington, has gone on the air<br />

on 1490 kilocycles with 250 watts, full time.<br />

FALL RIVER<br />

M'orman Zalkind, Park manager, who served<br />

the destroyers, antisubmarine patrols and<br />

convoy escorts in the Atlantic during World<br />

War II, has been chosen as executive officer<br />

of the Fall River Surface Division 1-13, Organized<br />

Naval reserve. Zalkind also has been<br />

elected to the board of directors of the<br />

Admiral John T. Nelson Navy club. He is the<br />

husband of the former Esther Yamins.<br />

Gordon Sweeney, fiance of Helen Quigley,<br />

Academy cashier, is en route to Dutch Guinea<br />

as a member of the merchant marine. An<br />

early spring wedding is planned . . . Fisher<br />

Zeitz of the Zeitz Theatres, accompanied by<br />

James Herman and Dr. Louis Cohen, left for<br />

Florida on vacation. En route they visited<br />

Robert Zeitz, former Academy assistant manager,<br />

student at the University of Georgia in<br />

Savannah . . . The Academy, Carl Zeitz, manager,<br />

collected $404.09 in March of Dimes<br />

donations.<br />

Promotion carried out by William S. Canning<br />

for "T-Men" at the Empire included<br />

store and radio tieups, a preview for members<br />

of the International Revenue bureau office in<br />

this city, special designs, in water color, in the<br />

theatre doors, frames and lobby, and two<br />

huge sidewalk signs. Despite the cold weather,<br />

the picture showed to capacity audiences .<br />

For the second consecutive year. Canning<br />

was master of ceremonies at the annual banquet<br />

of the Diman 'Vocational school baseball<br />

team, introducing city and state dignitaries<br />

as guests.<br />

'Northwest Passage' Chill<br />

Is Not From Film Alone<br />

WARE, MASS. — Showing "Northwest<br />

Passage" was too much for the furnace at<br />

the Casino to take, according to Bernard<br />

Satz, manager.<br />

As he stood in the rear of the house, Satz<br />

began to feel cold watching the snow and ice<br />

scenes. He thought it was the psychology of<br />

the situation.<br />

But soon he noticed patrons putting on<br />

coats and pulling up wraps. He called George<br />

Labossiere, janitor, to check the heating system.<br />

He found the furnace grate had dropped<br />

from the firebox—and the fire was out.<br />

it will pjcuf, dlauHenJU to- cani44lt<br />

Stocked With All<br />

Necessary Repair<br />

and Replacement<br />

Parts for Any<br />

Sound System.<br />

"Ask any<br />

exhibitor using<br />

our service"<br />

:*7a awUd exceM-lue. i^fiuice. c*iaA,


. . Bob<br />

. . . Zippy<br />

. . Lou<br />

. . Jack<br />

. . James<br />

. . . Bert<br />

. . Miss<br />

. . Raymond<br />

NEW HAVEN<br />

pad weather and the banning of all parking<br />

on streets after 7 p. m. during snow removal<br />

put a serious crimp in downtown<br />

business . . . Quiet business at theatres was<br />

reflected in the "quiet" look at exchanges<br />

too . . . Mac Alderman, executive secretary<br />

of Allied of Connecticut, will attend the<br />

February 16, 17 board of directors meet at<br />

the Hotel Statler in Washington . . .<br />

Allied<br />

members voted in favor of the anti-Ascap<br />

bill as presented to Congress.<br />

"Panic" will be the first foreign picture to<br />

be presented at the Bijou here. Morey Passari<br />

was in working with Bill Brown, manager,<br />

on the opening Februaiy 17 . . .<br />

You may<br />

be shivering and slipping in the snow, but<br />

it's spring at Loew's offices. If you don't<br />

believe it, ask Lou Brown. Loew Poll publicity<br />

chief, who a.s of February 18 is to direct<br />

the Springtime Hit Parade in Loew Poll<br />

houses. It is a stunt to take the public's<br />

mind off winter blues and pep up new and<br />

spirited theatre attendance. Spring will be<br />

the theme of the ads, lobbies,<br />

and other advertising media.<br />

special trailers<br />

Joe Mansfield of Eagle Lion was in on<br />

"T-Men." Ken Prickett, MGM publicity<br />

angler, also was in town . DeWaal,<br />

RKO auditor, was visiting the local exchange<br />

Kaufmann, 20th-Fox ballyhoo expert,<br />

paid Schenectady a visit on "Gentleman's<br />

Agreement" . . . Ralph Banghart, Boston<br />

district exploiteer for RKO, dropped in<br />

Goldman of Embassy Pictui-es,<br />

Boston, who was a pioneer film man on<br />

Meadow street some 18 years ago, was on<br />

Pilmrow this week ... At United Artists,<br />

J. J. Unger, general sales manager, and<br />

E. M. Schnitzer, eastern division manager,<br />

were visitors.<br />

The 20th-Fox exchange echoed wedding<br />

bells wdth Phyllis Schelling, to be married<br />

February 15. She received a sterling carving<br />

set from the Family club . . . Gloria Parente<br />

has set her date to become Mrs. Louis Moalli<br />

April 24 . . . Sal Popolizio is to be married<br />

to Ann Laudano April 10 . . . E. R. Joyce,<br />

operator of Eno Memorial, Simsbury, was a<br />

rare visitor on the Row . Russell,<br />

former assistant, is the new manager of the<br />

Webb, Wethersfield, succeeding Russ Ordway,<br />

now operating the Princess. Rockville.<br />

Micky Nunes, a welcome caller in the exchange<br />

district, plans to return to the coast<br />

soon . Phillips was in to New York on<br />

business . . . Bucky Harris, formerly with<br />

RKO, expects to leave these parts shortly<br />

with new plans . . . Lou Cohn, manager of<br />

the Poll in Hartford, spent a belated week's<br />

vacation in New York . . . George Weber,<br />

former Metro office manager, and Mrs. Weber<br />

drove to Miami and took in the Mardi Gras<br />

at New Orleans before returning . . . Sam<br />

Rosen is expected back from Florida some<br />

time in March, when Sam Weber will have<br />

his turn at some deep sea fishing . . . Bob<br />

Elliano will take a short jaunt to Miami.<br />

Ted Jacocks, operator of the Branford, has<br />

resigned from the Republican state central<br />

committee because of his health . . . "The<br />

Bishop's Wife" will be screened February 16<br />

at the Whitney at 10:30 a. m. . . . RKO here<br />

was leading the country in the short subjects<br />

drive.<br />

Daniel Murphy Heads<br />

IE of New England<br />

BOSTON—Daniel J. Murphy, operator of<br />

the Loring Hall Theatre in Hingham, was<br />

elected president of the Independent Exhibitors,<br />

Inc., of New England at the annual<br />

luncheon meeting Tuesday, February 10, in<br />

DANIEL J. MURPHY<br />

the Hotel Bradford. He succeeds Leonard<br />

Goldberg, who conducted the meeting.<br />

Elected with Murphy were Maurice Safner,<br />

first vice-president; James M. Guarino,<br />

second vice-president; Julian Rifkin, secretary:<br />

W. Leslie Bendslev. treasurer, and an<br />

executive committee made up of Walter E.<br />

Mitchell, chairman; Nathan Yamins, national<br />

delegate, and Mrs. Katherine Avery,<br />

Norman Glassman, David Hodgdon, Francis<br />

C. Lydon, Joseph Mathieu, WaiTen Nichols,<br />

Francis M. Perry, Morris Pouzzner, George<br />

Ramsdell, Samuel Resnick, Theodore Rosenblatt,<br />

Meyer Stanzler, Ernest Zuretti and the<br />

retiring president, Leonard Goldberg.<br />

Murphy entered the exhibition field in<br />

1913 when he built and operated the Bayside<br />

Theatre, a summer situation in Nantasket.<br />

In 1937 he sold it to M&P Theatres.<br />

He had taken over the Loring Hall in Hingham<br />

in 1935 when it was a one-nighter and<br />

after extensive alterations and improvements<br />

built it up to a daily operation. His son Dan<br />

jr., a Holy Cross graduate and army veteran,<br />

is now the assistant manager.<br />

Murphy has been a member of Independent<br />

Exhibitors for 30 years, going back to the<br />

days of the late Ernest Ho.smer and Adolph<br />

Bendslev, and Charles Hodgdon, who is still<br />

a member. He has been a member of the<br />

board of selectmen for ten years in Hnll,<br />

where he spent his earlier years.<br />

Shortly after Murphy was elected he said,<br />

"I hope that the present board of directors<br />

of Independent Exhibitors will work with<br />

me to foster the ambitions of the independents<br />

here in New England. I am making a<br />

special appeal to all independents to join<br />

Independent Exhibitors, Inc., to protect their<br />

interests in legislative matters, federal, state,<br />

city and town and in all matters pertaining<br />

to exhibitor problems. I am fortunate to<br />

have an able executive in the person of Ray<br />

Feeley. who is business manager of the organization,<br />

to carry on with me."<br />

WORCESTER<br />

gob Wardel has been promoted to student<br />

assistant manager of Loew's Poll to succeed<br />

Eddie Lazar, who was transferred to the<br />

Elm Street . . . The Universal in Pitchburg<br />

tried a Search for Talent contest on its<br />

stage . . . Robert Drouin has joined the Marlboro<br />

in that city as a doorman.<br />

A meeting of local theatre managers was<br />

held at which they pledged their aid to the<br />

March of Dimes campaign, and an-anged for<br />

collection booths in all lobbies. Volunteer<br />

workers manned the booths ... A son was<br />

born to Edward Fideli, manager of the Rialto,<br />

and Mrs. Fideli.<br />

Phil Brito has clinched the film deal for<br />

which he was negotiating while playing a<br />

night club date here. It is Monogram's<br />

"Street Song" . Greenleaf of<br />

the Playhouse is in San Antonio . . . Manager<br />

Leo Lajoie of the Capitol held over<br />

"The Egg and I" . . . Tommy Dorsey's band<br />

drew a fair house at the Auditorium.<br />

Louis Bucci of the Strand in Southbridge<br />

was a candidate for constable there on the<br />

Democratic ticket . . . Lorina Y. Cormier of<br />

the Orpheum, Gardner, w^as married in Holy<br />

Rosary church there to Herman G. Hamel of<br />

Otter River . Toni Dupont, Worcester<br />

dancer, was married in New York to Lieut.<br />

Thomas B. Smith of the navy on the day<br />

of her scheduled departure abroad for engagements.<br />

A stage talent program was conducted at<br />

the Orpheum in Danielson to highlight the<br />

infantile paralysis campaign . . . The Rialto<br />

in Leominster w-as closed on a recent night<br />

as it was rented to St. Anne's parish . . .<br />

Miss Peggy Woodworth has resigned from<br />

the Modern in Marlboro.<br />

Alan G. Holmes of this city has taken an<br />

option on the English play, "Ultra Marine,"<br />

which he and two associates plan to produce<br />

in Hollywood and then bring to New York<br />

T. Mitchell has joined the Modern<br />

in Marlboro as a doorman . . . Otis Bigelow<br />

of Westboro writes that he is preparing his<br />

first script at the Warner studio, a new<br />

adaptation of "Three Men on a Horse."<br />

The People's Forum in the Evening Gazette<br />

has been the battleground lately in which<br />

theatres here have been raked over the coals<br />

and also defended. The discussion started<br />

when a reader protested at the way some<br />

theatres "pushed around" children when<br />

business was good. That opened up the whole<br />

field of show business, but many letters were<br />

published in which the houses and their<br />

managers were defended. Some of these communications<br />

pointed out that some parents<br />

were in the habit of "dumping" their small<br />

children in the theatres for many hours just<br />

to get rid of them.<br />

State Building Inspector George Newman<br />

has ordered that the fire escape in the rear<br />

of the Modern in Marlboro, which was in<br />

use during the days of the Pastime, be taken<br />

down and replaced by a new folding type,<br />

which drops from a window.<br />

Jack Hauser, stage manager of Loew's Poli,<br />

says he was flattered that the veteran comedian,<br />

Doc Rockwell, remembered him when<br />

corresponding with a Worcester newspaperman<br />

. . . Maurice Schwartz and the Yiddish<br />

Art Theatre of New York were booked for a<br />

one-nighter at the Playhouse in "The Great<br />

Fortune."<br />

BOXOFFICE : : February 14, 1948


Dallas Independents<br />

Air New Ascap Fee<br />

DALLAS—Twenty members of the Dallas<br />

Independent Theatre Owners attended the<br />

monthly meeting Tuesday, February 10, in<br />

the Dallas Athletic club. Don Dixon, owner<br />

of the Haskell Theatre, was chairman of the<br />

meeting and Lee Handley of the Arcadia was<br />

named as the next meeting chairman, it<br />

being the policy to have a different presiding<br />

officer at each session.<br />

District Manager John<br />

Manager Leroy Bickel of<br />

Allen and<br />

MGM were<br />

local<br />

invited<br />

guests, in line with the plan of having<br />

film and equipment men sit in at certain<br />

meetings. There was a general discussion<br />

on merits of Texas Theatre Owners affiliating<br />

with TOA by those who attended last<br />

week's convention. Most of the sentiment<br />

supported it, chiefly on strength of TOA's<br />

getting a new deal with Ascap. A letter from<br />

Henry Reeve explained new Ascap rates.<br />

The next meeting will oe held on March 2<br />

Esther Williams on Move<br />

In Oklahoma City Date<br />

OKLAHOMA CITY—Esther Williams had<br />

a busy day here February 3, making five personal<br />

appearances on the Warner stage, posing<br />

for a battery of photographers and participating<br />

in radio and press interviews.<br />

This comely MGM emissary did all right<br />

for the film colony. She played to packed<br />

houses, even during the afternoon, and each<br />

time did a 30-minute almost one-woman act<br />

to the enjo>-ment of all concerned.<br />

Miss Williams arrived early in the morning<br />

from Tulsa, where she was grounded the<br />

previous day. Oklahoma City found her refreshing<br />

with her wholesomeness and enthusiasm.<br />

However, indications were that<br />

there was a mutual admiration feeling as<br />

Esther, no doubt, enjoyed the city's reception<br />

and hospitality. It was strictly of the southem<br />

variety.<br />

Oklahoma Business Index<br />

Ends Four-Month Rise<br />

OKLAHOMA CITY — The University of<br />

Oklahoma bureau of business research reported<br />

the level of general business in Oklahoma<br />

declined three points in December after<br />

rising each month since August. The drop<br />

marked the end of a four-month period during<br />

which the index rose nearly 14 points to reach<br />

the highest level in the history of the state,<br />

the bureau reported.<br />

Retail trade, Industrial production, employment<br />

and construction showed an increase<br />

during December, despite the general<br />

decline. Farm cash income, however, showed<br />

a decrease for the month.<br />

Rate Studies Under Way<br />

On Film Truck Service<br />

DALLAS—There are a number of rate<br />

schedules being studied as possibilities for<br />

film delivery charges in Texas, Don Douglas<br />

told the Texas Theatre Owners at the convention<br />

last week. One of the plans to be<br />

suggested to the trucking interests is to divide<br />

the state in zones, on the parcel post<br />

idea. There would be a flat rate charge,<br />

dependent on the number of changes for<br />

which an exhibitor is serviced.<br />

Approximately 80 to 85 per cent of the<br />

state's exhibitors are serviced by trucks. The<br />

rest use railway express, which are about 30<br />

per cent higher.<br />

John Rowley of the second generation of<br />

the RcfeR circuit, who is a national trustee<br />

of the Motion Picture Foundation, said he<br />

was a little embarrassed having to appear on<br />

a speaking program which boasted such old<br />

masters of the knife and fork circuit as Bob<br />

O'Donnell and Ted Gamble. Nevertheless, he<br />

gave a substantial report on what the Foundation<br />

had accomplished in the few short<br />

months of its existence. The $1,200 quota<br />

established for Dallas, he said, had already<br />

been subscribed.<br />

Henry Reeve, TTO president, reported that<br />

the Texas delegation in Congress is 100 per<br />

cent for reduction of the federal admissions<br />

tax to its prewar level.<br />

Exhibitors who are members of TTO will<br />

pay an assessment of ten cents per seat as<br />

a result of affiliation with Theatre Owners<br />

of America. This ten-cent assessment will<br />

keep TOA going for some time, and there<br />

is no plan to come back within the near<br />

future for additional assessments, Robert<br />

Coyne, TOA's executive director, explained.<br />

Morris Loewenstein, president of the Oklahoma<br />

Theatre Owners, told the delegates<br />

that his state already had subscribed more<br />

than 50 per cent of its seat quota; and<br />

Claude Mundo, president of the Arkansas<br />

ITO, reported that there had been a similar<br />

response in his state.<br />

Among those at the convention were W. W.<br />

Gilbreath and Buddy Harris, Dallas; Lester<br />

Dollison, Sherman; E. B. Buffington, Weatherford;<br />

H. R. Bisby and wife. Garland; H. C.<br />

Cox, Edna; L. J. Drury, Fort Worth; Mr.<br />

and Mrs. W. W. Rucker, Round Rock; Mr.<br />

and Mrs. Henry Reeve. Menard; H. B. Skelton,<br />

Gatesville; Lynn Smith, Gonzales; Clifford<br />

Porter, Fort Worth; Mr. and Mrs. O. L.<br />

Smith, Alto; Mr. and Mrs. C. C. Mumdo,<br />

Little Rock; L. M. Roberton, Dallas; J. M.<br />

Tobola and J. J. Tobola, West; George Chatmas,<br />

Hearne; Mr. and Mrs. J. C. Chatmas<br />

and John Chatmas, Marlin.<br />

Theo Routt, Fred Richards, P. 'V. Scott,<br />

Dallas; Leon Lewis, Fort Worth; Preston<br />

Tate, Santa Anna; Lloyd Rust, Don Dickson,<br />

T. W. Lewis, Dallas; Roy Devinney, Hawkins;<br />

Mr. and Mrs. C. H. Cox, Gilmer; Mart<br />

Cole, Rosenberg; J. W. Chesher, Littlefield;<br />

H. A. Daniels, Seguin; J. S. Groves, Mitchell<br />

Lewis, Houston; Mr. and Mrs. A. W. Lilly,<br />

Commerce; W. W. McNatt and Mrs. McNatt,<br />

Naples; P. E. Wilson, Ed Blumenthal, R. J.<br />

O'Donnell, Don Douglas, John Rowley, Sam<br />

Landrum, H. J. Griffith, Dallas; L. J. Piwets,<br />

Lockhart.<br />

Autry, Olsen & Johnson<br />

Sellouts in Fort Worth<br />

FORT WORTH—Olsen & Johnson's "Laffacade"<br />

did sellout business for practically all<br />

performances for two weeks in Will Rogers<br />

auditorium during the Fat Stock show. Gene<br />

Autry's rodeo was an all-performance sellout,<br />

as it has been for several years. The<br />

.showgroimds were covered either by ice or<br />

mud the entire time.<br />

BOXOFFICE : : February 14. 1948<br />

Chas. E, Darden & Co. was host to exhibitors and film men at the Darden suite<br />

in the Adolphus hotel in Dallas during the annual convention of the Theatre Owners<br />

of Texas there. Top, left, shows Jack Groves, Darden, the host, and Ted R. Gamble,<br />

while at right Morris Loewenstein and Henry Reeve watch Christine Tucker on her<br />

high perch. The group in the lower panel, left, includes Mrs. Morris Loewenstein,<br />

John B. Watts, BiU BeU, Loewenstein, Petle Lands, Mrs. CUfford Porter, Jo Jack,<br />

Darden, Harry Lowenstein, Lloyd Rusk, John Chatmas, C. D. Leon, J. C. Chatmas,<br />

L\Tin Stocker, Sam Landrum and H. A. Daniel. Lower right: Dorothy Brandon<br />

greets Lean Lewis.<br />

SW 87


. . Charles<br />

. . Lloyd<br />

. . William<br />

. . Mark<br />

. . . Lloyd<br />

DAL LAS<br />

fayor Harry Conner of Dawson, owner of<br />

M''<br />

the Ritz there, has re-equipped his booth<br />

with projection machines and high intensity<br />

lamps picked up from the Trefoil Theatre<br />

in Waco, which was destroyed by fire several<br />

months ago. Conner was an established small<br />

town exhibitor before he entered the army.<br />

It was hard to find the right spot when he<br />

came back so he bought the Ritz from his<br />

father, W. O. Conner, who retired.<br />

Milton Linder of Cleveland, who has been<br />

traveling the Memphis territory, has been<br />

transferred by National Screen Service to<br />

the southern Texas territory, taking the place<br />

of Wade Yandel. who resigned and rettirned<br />

to his home in Charlotte .<br />

E.<br />

••Bill" Mick, the company's central Texas<br />

salesman, is out of the hospital recovering<br />

from injuries suffered in a holiday accident.<br />

Siebert Worley of the Liberty in Shamrock,<br />

co-owner of the boxoffice stimulant.<br />

Bank of Knowledge, was a recent visitor with<br />

a film showing just how the game works<br />

in a theatre. He held tradeshowings for the<br />

circuits and other interested parties . . .<br />

W. S. McLemore jr. has completed his temporary<br />

job as manager of the Lucas Theatre<br />

while owner P. G, Cameron was in Hollywood<br />

on business. McLemore says he will<br />

buy a theatre if he can find one, and if not<br />

he will take a job. He owned and operated<br />

the Palace in Piano before the war and<br />

bought the Lucas from its original owner<br />

when he returned. Later he sold it to Cameron.<br />

Mac's father is office manager of 20th-<br />

Fox and also, incidentally, owner of that exchange<br />

building.<br />

.<br />

George W. Dowling, owner of the Nuplay<br />

Theatre in Grandview here making the<br />

rounds of exchanges, indicated he was on a<br />

deal to seU the theatre. He has operated the<br />

house the last year Pullen, manager<br />

of seven Robb & Rowley theatres in the<br />

Oak Cliff area of Dallas, turned the Texas<br />

Theatre over to the Kiwanians for a variety<br />

show. Gay Nineties atmosphere was featured<br />

bv the members and high school students<br />

who took part. Proceeds went to the club's<br />

welfare fund. Pullen has made his theatres<br />

available to Kiwanians and civic and patriotic<br />

gatherings for a number of years.<br />

Interstate circuit tried out a four-piece<br />

. . .<br />

strinE ensemble at the 'Varsity Theatre to get<br />

audience reaction before sending the troop<br />

out over the circuit. The outfit is called Pour<br />

Shades of Rhythm and plays everything from<br />

boogie-woogie to swing 'Variety Club<br />

members are preparing to go en masse to<br />

Houston on the morning of February 22 for<br />

two davs of entertainment by the Houston<br />

club. Two special cars have already been<br />

chartered and filled by reservations. Both<br />

have club accommodations. Another car or<br />

two is expected to be filled before depai*-<br />

ing time from the union station at 8 o'clock<br />

Sundav morning, February 22. The return<br />

trip will be made Tuesday morning.<br />

T. W. Luce of Sharon. Conn., has been here<br />

on a vi.sit to his son, T. W. jr., head booker<br />

in the Paramount exchange . Holstein,<br />

Universal-International representative<br />

in southern Texas, was up for a periodical<br />

meeting in the Dallas exchange with Manager<br />

Jimmie Prichard . E. Darden made<br />

a quick trip to Houston.<br />

A. M. Riley of the Castle in Logansport,<br />

La., was here on a trade trip. He buys most<br />

of his film in New Orleans but comes here<br />

for equipment needs. He said the weather has<br />

been mighty rough on his business. He advanced<br />

his subscription to BOXOFFICE and<br />

ordered a new set of fillers for his Picture<br />

Guide, which he has used regularly for ten<br />

years.<br />

Ralph Pecliham arrived early in the week<br />

from Atlanta to take over Jiis new duties as<br />

branch manager for Film Classics. He is a<br />

well-known film man all over the south and<br />

has served in a number of exchange cities,<br />

but this is his first station in Dallas. Jake<br />

Lutzer left after Peckham's arrival on a trip<br />

to New Orleans and the other southeastern<br />

offices on the first coverage of his territory<br />

as district manager for FC.<br />

Laverne Sullivan, secretary to H. J. Griffith,<br />

has been in the hospital for a few days<br />

Rust and his wife went to Houston<br />

to look in on Gene Autry's rodeo. Gene<br />

and Lloyd have been personal friends for<br />

many years. The star was Republic's ace attraction<br />

for years and Rust sold those films<br />

widely as Republic's branch manager. He<br />

now is part owner of the Monogram ex-<br />

I<br />

Continued on next news page)<br />

SELL YOUR THEATRE PRIVATELY<br />

your Deal Handled Personally!<br />

27 years exverience<br />

We Cover Ihe U. S. Market<br />

Arthur Leak<br />

Theatre Sales Exclusively<br />

3422 Kinmore Dallas 10. Texas I<br />

Phone T3-202G<br />

REMODELING-DECORATING<br />

LUPE ROMERO<br />

DAIXAS 4, TET.<br />

Westerns-Features-Serials<br />

Tower Pictures Co<br />

HABOLD SCHWftR!<br />

IS<br />

3021/. s. Harwood 91. C—73S7<br />

DALLAS 1<br />

TEva?!<br />

YOUR THEATRE FOR SALE?<br />

We Have Buyers With Cash<br />

"JOE" JOSEPH<br />

THEATRES<br />

Let "loe" Sell<br />

Your Show<br />

Theatres bought—sold—equipped—iiro<br />

inventories—consultant and equipment.<br />

1003 Galloway St. Dallas, Tex.<br />

Phone Yale 2-7B50<br />

BOXOFFICE<br />

: : February 14, 1948<br />

A


THE NEW oj^nai AUDIENCE PARTICIPATING<br />

GAME THAT IS SWEEPING THE COUNTRY^<br />

IF you will answer<br />

all of the questions<br />

below correctly and<br />

then act at once, it<br />

will assure you of an<br />

extra Saturday's business!<br />

IJol<br />

QUESTIONS;<br />

.. What one thing causes most headaches for<br />

theatre managers? Is it: (J, bright lights)<br />

(K, poor ventilation) - (L, noise) - (M, empty<br />

seats) - (N, indigestion) or (O, crowds)? Now<br />

which do you think is the correct letter?<br />

Check it.<br />

No. 2 - What is the sm-est method known for filling<br />

seats? Is it: (M, drop prices) - (N, double<br />

features) - (O, Bank of Knowledge) - (P, pass<br />

a law) - (Q, give away dishes) or (R, free<br />

shows) ? Now which do you think is the correct<br />

letter? Check it.<br />

No. 3<br />

-- What is the Bank of Knowledge? Is it: (M,<br />

loan company) - (N, audience participation<br />

quiz program) - (O, college) - (P, river bank)-<br />

(Q, encyclopedia) - or (R, song)? Which do<br />

you think is the correct letter? Check it.<br />

No. 4 • Who gets the first rights in his town for Bank<br />

of Knowledge? Is it: (A, the mayor) - (B,<br />

Mo. 5<br />

relatives) - (C, anybody) - (D, nobody) - (E,<br />

smart exhibitors) or (P, highest bidder)?<br />

Which do you think is the correct letter?<br />

Check it.<br />

Where can a person get complete information<br />

about Bank of Knowledge? Is it: (T. Hollywood)<br />

- (U, Radio<br />

City) - (V, Webster's<br />

Dictionary) - (W,<br />

February issue Holiday<br />

magazine, page<br />

43) - (X, at home)<br />

or (Y, writing, wiring,<br />

or telephoning<br />

P. O. Box 827, AmarUlo,<br />

Texas) ? Which<br />

do you think is the<br />

correct letter? Check<br />

it.<br />

SOME TERRITORY OPEN<br />

TO QUALIFIED SALESMEN<br />

BANK<br />

OF<br />

KNOWLEDGE<br />

(A fully-protected copyrighted contest feature)<br />

NOT A LOTTERY — ITIS LEGAL<br />

AND THE ENTIRE AUDIENCE<br />

MAY PARTICIPATE. THEY'LL<br />

SCREAM WITH LAUGHTER AND<br />

SO WILL YOU!<br />

ANSWERS:<br />

Number one is the letter M, Empty Seats are<br />

the producers of the most colossal headaches in<br />

the<br />

business!<br />

Number two is the letter O, Bank of Knowledge<br />

fills seats with people who think maybe they<br />

will get money—and before the show starts the<br />

theatre manager knows darn well he already<br />

did!<br />

Number three is the letter N, The Bank of<br />

Knowledge is an audience participation quiz<br />

that is a whiz for getting biz!<br />

Number four is the letter E, Smart Exhibitors<br />

who act fast get the Bank of Knowledge and the<br />

dollars that run hand-in-hand with continuously<br />

packed houses!<br />

Number five is the letter Y, Telephone 2-1888<br />

or P. O. Box 827, Amarillo, Texas, is where you<br />

get the information that pleases!<br />

IF YOU PLAY ALONG WITH<br />

US YOUR ANSWER WILL BE<br />

M^OlfE'Yr^AncTthat's the<br />

answer you will get every<br />

week you operate the BANK<br />

OF KNOWLEDGE Game.<br />

Every week new theatres are<br />

starting this quiz game. Yours<br />

may be next or it may be the<br />

opposition house.<br />

^^k*?fi.\.^•*i,fi^tf*-^''<br />

BANK OF KNOWLEDGE, Inc.<br />

ACT AT ONCE!<br />

Phone<br />

O. BOX 827, AMARILLO. TEXAS 2-1888


. . Hiram<br />

DALLAS<br />

(Continued from preceding news page'<br />

change. To make their friendship a little<br />

closer, Autry put a bunch of money into four<br />

theatres here which Rust and associates are<br />

operating.<br />

Martin Grasgreen, Columbia home office,<br />

was at the local exchange .<br />

D. Parks,<br />

manager of the Rialto. Rio and Ritz in<br />

Brownfield, was here on booking. Until three<br />

years ago he had long been the western Texas<br />

representative for Warners, but resigned to<br />

operate the Brownfield houses for Mrs. Earl<br />

Jones.<br />

J. E. Luckett, affectionately called "Uncle<br />

Joe." was the objective of big plans for his<br />

birthday celebration February 13. Employes<br />

of the White Theatre, of which he is manager,<br />

and the south Dallas Kiwanis club, of<br />

which he has long been an active member,<br />

were dovetailing their efforts to go all-out<br />

to honor the veteran showman. Uncle Joe<br />

was born in Virginia in 1871. He operated<br />

legitimate theatres and was among the first<br />

to operate big roadshow productions of motion<br />

pictures. He was a Dallas film exchange<br />

manager for many years before becoming a<br />

theatre manager.<br />

Ben Ferguson drove up from College Station<br />

for a couple of days' buying and booking<br />

on the Row. He is co-owner and operator of<br />

the Campus Theatre, located just outside of<br />

the college gate. Ben lived in Dallas for many<br />

years before moving his home to the college<br />

town. His mother, Mrs. B. S. Ferguson, has<br />

operated the Ferguson and Ritz theatres in<br />

Hamlin for many years.<br />

WUliam "Billy" Ducliett, who recently returned<br />

here to handle a new boxoffice stimulant,<br />

took a plane to Phoenix, Ariz., because<br />

of the death there of his uncle. L. L. Dent.<br />

Duckett planned to be with Mrs. Dent several<br />

days at her Colorado Springs home following<br />

cremation of the body and dropping<br />

of the ashes over a New Mexico ranch.<br />

P. G. Cameron, owner of the Lucas Theatre,<br />

says he will sell the house and probably<br />

retire from the business after about 40 years<br />

of continuous activity. He jokingly said he<br />

will then move to the Tliousand Islands and<br />

spend a little while on each one. His son<br />

Guy has moved back to California with his<br />

wife, and instead of again buying a theatre<br />

is now owner and operator of a motel.<br />

Venus, Winnfield, Opened<br />

By Southern Amusement<br />

WINNFIELD, LA.—"Out of the Blue" was<br />

featured at the opening of the new Venus<br />

Theatre here January 30. The house is<br />

owned and operated by the Southern Amusement<br />

Co. of Lake Charles, La., and will seat<br />

more than 750 persons. P. C. Jones, former<br />

manager of the Winn Theatre, has been<br />

named manager of the Venus. Sid Havener,<br />

director of theatres for Southern Amusement<br />

Co., and E. K. Crosby jr., general manager,<br />

were here for the opening.<br />

Jake Lutzer Is Promoted<br />

To FC Division Manager<br />

DALLAS—Jake Lutzer, manager here for<br />

Film Classics since its reorganization a year<br />

ago, has been promoted<br />

to southern division<br />

^^HHk^ manager. He will con-<br />

^F^^^\ tinue his residence<br />

y \ here and will set up a<br />

^MjjJ^<br />

headquarters office in<br />

iC^i<br />

I<br />

"<br />

"t<br />

the local exchange.<br />

_, His territory includes<br />

the Atlanta, Charlotte,<br />

Cincinnati. Memphis,<br />

New Orleans, Oklahoma<br />

City and Dallas.<br />

Lutzer is a native of<br />

Temple and graduated<br />

Jake Lutzer from the University of<br />

Texas in the early 1920s. He stayed on at<br />

the university a year or two continuing his<br />

activities with school publications. He then<br />

began selling films for Universal and held<br />

that job for over 20 years. His FC connection<br />

his second film job, although he owns<br />

is an interest in several small town theatres.<br />

Ralph Peckham, manager of the Atlanta<br />

exchange, has been transferred here. Ralph<br />

McCoy is the new Atlanta manager.<br />

Hall's Rialto Robbed<br />

KINGSVILLE, TEX.—Two male students at<br />

the College of Arts and Industries were arrested<br />

after the robbery of the safe in Henry<br />

Hall's Rialto Theatre. The loss was well over<br />

$1,000.<br />

A SIGN<br />

KHO<br />

o\sn^'^<br />

,^v^^^^^<br />

tlOi- 0(>M»»<br />

OF QUALITY<br />

MERCHANDISE<br />

Your popcorn machines turn<br />

out QUALITY merchandise if<br />

you are using "Pop Com Man"<br />

ingredients—because they are<br />

the tops in qualify. Base materials<br />

used in POT-O-GOLD<br />

pop corn seasoning must meet<br />

rigid standards set by "The Pop<br />

Corn Man."<br />

POT O-GOLD is a delicate<br />

blend of highly refined<br />

domestic oils. Liquid the<br />

year 'round. Deliciously<br />

flavored. Delightfully colored.<br />

POT-O-GOLD gives<br />

eye appeal for buy appeal!<br />

All sizes.<br />

full d)<br />

Five gallons toj<br />

Delivery now. I<br />

CHAS. E. DARDEN & CO. • 308 South Harwood • P. 0. Box 2207 • Dallas, Texas • Riverside-6134<br />

I '<br />

BOXOFFICE<br />

:: Febriiary 14, 1948<br />

a


'.<br />

February<br />

Cornbread Matinee<br />

Keeps Grosses Up<br />

DALLAS—Cornbread Matinee, a half hour<br />

hillbilly band and quiz program has been a<br />

factor in helping the Ai-cadia Theatre keep<br />

its gross above par during the last year. The<br />

band plays every weekday noon. Hal Horton,<br />

annoimcer, asks questions and gives away<br />

groceries and other merchandise. The theatre<br />

has been filled for all these performances,<br />

which are followed immediately by the screen<br />

show. The radio show is intended as corn<br />

and is patronized by city and covmtiy folks<br />

alike. Many come in from surrounding small<br />

towns.<br />

The Arcadia, a 1,100-seat deluxer, changed<br />

part hands recently when P. G. Cameron<br />

sold his interest. Present owners are Lee<br />

Handley, Glenn McClain and Kenyon Brown.<br />

The first two have held their interest for two<br />

years. McClain formerly was connected with<br />

the J. G. Long circuit. Brown, the new<br />

partner, lives in Wichita Falls and is owner<br />

of radio station KWST there along with E.<br />

H. Rowley and H. J. Griffith, weU known<br />

Texas circuit heads.<br />

A neighboring theatre, the Peak, owned<br />

and operated by the Long circuit, went in for<br />

a hiilbilly program similar to the Arcadia's.<br />

The aimouncer was Hal Collins, who ran for<br />

governor and who sells hair tonic and gives<br />

away matresses over the radio. Many urban<br />

contestants appeared on these programs.<br />

Collins, however, moved his show to a big hall<br />

of his own in the Oak Cliff area of this city.<br />

EL PASO<br />

'The recent cold wave was a headache to<br />

local exhibitors in more ways than one. In<br />

addition to tailspinning boxof fice receipts, old<br />

man winter was blamed for a string of major<br />

and minor mishaps. Sewers and waterpipes<br />

froze up at the Texas Grand. The theatre<br />

was forced to run with only one projection<br />

machine in operation for a time. Patrons<br />

were warned on entering, that there would<br />

be time out between reels, recalling the days<br />

of the "Please keep your children quiet"<br />

slides. A broken pipe in the hotel upstairs<br />

didn't do the Crawford any good. At the<br />

Mission pipes were frozen.<br />

Rosa Garcia of the Texas Grand and F. C.<br />

Gutierrez of the Plaza art department were<br />

out with the flu . . . Bill Bohling, Pershing<br />

manager, has added two quarter-horses to<br />

his string . . . G. S. Hill, Texas, Theatre,<br />

ysleta, is not showing films in a broomcloset,<br />

as a recent item would indicate. With<br />

the addition of 100 new seats, the theatre will<br />

accommodate about 500, not 100 as previously<br />

reported.<br />

(<br />

Randolph Scott, Mrs. Scott, Gabby Hayes,<br />

Mr. and Mrs. Lon Chaney, Mr. and Mrs. Bill<br />

Demarest, Billy De Wolfe, Catherine Craig<br />

and Mr. and Mrs. Russell Hayden, traveling<br />

by special car, came through El Paso, en<br />

' route from Albuquerque to Houston for apipearance<br />

in connection with the<br />

"Albuquerque." The picture will be<br />

picture<br />

shown<br />

at the Plaza four days, beginning February 14.<br />

The Answer<br />

to the Exhibitor's Prayer for<br />

a Box Office Stimulant!<br />

QUIZ APPEAL<br />

$ $ With Cash $ $<br />

You need not go any further than the dial on your radio set<br />

or look in your favorite newspaper or magazine to realize<br />

the popularity of the Quiz idea.<br />

Add cash and you have entertainment that<br />

sweeps high in popularity!<br />

"TEST YOUR HORSE SENSE" is quiz appeal that can<br />

"LIFT" A DULL PICTURE AND HLL EMPTY SEATS!<br />

This Is<br />

NOT a Lottery!<br />

Your Patron Earns Money!<br />

For Details, Write, Phone or Wire<br />

"TEST YOUR HORSE SENSE<br />

Fikn Exchange Building<br />

308 South Harwood Street<br />

Dallas, Texas<br />

f Mayor Ponder proclaimed the week of<br />

8-14 Rededication week in observf<br />

ance of the visit of the Freedom train here.<br />

BOXOFFICE :: February 14, 1948 91


. . The<br />

: February<br />

Oklahoma-Bom Starlet<br />

Laurie Douglas Weds<br />

OKLAHOMA CITY—Laurie Douglas, Okiahoma-born<br />

model and fUm starlet, was married<br />

February 1 in New York to Billy Harbach,<br />

son of a well-known theatrical family.<br />

The former Oklahoma City girl is a direct<br />

descendant of Chickasaw chieftains. He real<br />

name is Douglas Johnston Smith. She was<br />

named for her grandfather, Douglas H. Johnston,<br />

last elected governor of the Chickasaws.<br />

He held office over 40 years. The bride also<br />

is a blood descendant of Chief Tishomingo.<br />

She was born near the Oklahoma town which<br />

bears the name of her famous ancestor.<br />

Harbach is under contract to MGM, according<br />

to a story in the Daily Oklahoman. The<br />

couple, however, plan to establish a home in<br />

New York.<br />

The bride, who has been a model for about<br />

ten years, is now rated as one of the top ten<br />

girls In the John Powers agency. She spends<br />

about half of her time in Hollywood. In<br />

"Smash-Up" she portrayed a band singer.<br />

Her husband's most recent film is "Good<br />

News." The bride's mother, Mrs. Juanita<br />

Smith, lives here.<br />

L. J. Piwetz Elected Director<br />

LUUNG, TEX.—L. J. Piwetz, theatre<br />

operator, was elected to the board of the<br />

Luling Chamber of Commerce.<br />

SELL YOUR THEATRE PRIVATELY<br />

Your Deal Handled Personally<br />

I<br />

27 years experience<br />

W* Coret the U. S. Market<br />

Arthur Leak<br />

Theatre Sales Exclusively<br />

1<br />

OKLAHOMA CITY Sol Sack's Condition<br />

Chow people in the, southwest already are<br />

to looking the Variety convention in<br />

Florida starting April 12. Morris Loewenstein,<br />

back from the Theatre Owners of Texas<br />

convention, reports that a special railroad<br />

car will be made up in Dallas for the trip to<br />

Miami. Lloyd Rust and Don Douglas of Dallas<br />

are making arrangements for the train.<br />

Loewenstein and his wife are planning to<br />

attend, as are the Harry Lowensteins of<br />

Ardmore and Mr. and Mrs. Max Brock of<br />

Lawton. Others are urged to make their reservations.<br />

DRIVE-IN<br />

K. C. Blackledge, divisional manager of<br />

Griffith Consolidated Theatres, and A. C.<br />

Ince, construction chief for the firm, were<br />

in Cuero, Tex., preparing plans for remodeling<br />

of the Rialto Theatre . . . The play<br />

"Oklahoma!" opens a week-long engagement<br />

February 16 in the Home Theatre . . . Diana<br />

Barrymore will be here February 29 and<br />

March 1 to star in "Joan of Lorraine." This<br />

production also will be presented at the<br />

Home.<br />

Margaret Moore, formerly with the Griffith<br />

home office and one-time employe of<br />

the Griffith circuit in Holdenville, replaced<br />

Jeannie Hollis, resigned, in the home office<br />

. . . Jane Blackwood replaced Mary Marie<br />

Ragland as secretary to A. C. Ince . . . The<br />

J. C. Duncans of Tulsa announced the birth<br />

of a son . Earl Snyders of the Tulsa's<br />

Circle also have a new baby . . . Happy<br />

birthday to George Stovall, Griffith manager<br />

in Sayre, Claude Hanley, Griffith manager,<br />

in Wink, Tex., and Rober E. Rice of<br />

the film merchandising department in the<br />

Griffith home office.<br />

Grave After Attack<br />

DALLAS—The family and friends of Sol<br />

Sachs, RKO branch manager, were concerned<br />

over his condition following<br />

a heart attack<br />

at his home Saturday<br />

(7 1. He is in St. Patil's<br />

hospital under strict<br />

orders to rest and see<br />

no company. He had<br />

not complained of<br />

feeling ill and was said<br />

to be getting ready to<br />

go to his office when<br />

the attack came. His<br />

brother Harry said his<br />

condition was very<br />

Sol Sachs<br />

serious and that it<br />

would be a week before the doctors would<br />

know the exact status. Harry, who is coowner<br />

of the Delman Theatre, said telegrams<br />

were coming in from all over the<br />

state, and spoke of how much the family<br />

appreciated that.<br />

Pete Gehrard Dies<br />

LINDEN, TEX.—Pete Gehrard, former<br />

owner of the Ritz here, died in Mount Pleasant,<br />

Tex., January 22.<br />

Theatres Aid MOD<br />

TEXARKANA—All theatres in Texarkana<br />

joined in the March of Dimes campaign January<br />

24-30.<br />

EQUIPMENT<br />

Central or Innercar Speakers<br />

From 75 to 300-Watt Amplifiers<br />

See and Hear Them All and You Will Choose<br />

MIRROPHONIC SOUND<br />

and<br />

AA MOTIOGRAPH PROJECTORS<br />

with<br />

STRONG SUPER HI<br />

modern Theatre<br />

214 S. St. Paul St. Phone: Riverside 5009<br />

Complete Theatre Equipment<br />

"<br />

LAMPS<br />

Equipment Co.<br />

Dallas 1, Texas<br />

92 BOXOFFICE :<br />

14, 1948


were offered a diversified<br />

program of theatre attractions and<br />

Ray del Rio, PUm Classics<br />

on February 1 . . .<br />

grosses were reported improved in downtown salesman, was in town for a few days . . .<br />

houses. Suburban theatres felt a slump, however,<br />

since residents of the outlying sections stockholder, was a visitor.<br />

John Jenkins of Dallas, Dixie Films Corp.<br />

By Julius Schepps<br />

were, for the most part, downtown. "My<br />

DALLAS—Chief Barker Julius Schepps has<br />

Wild Irish Rose" was at the Saenger, "Intrique"<br />

appointed the following committees to aid<br />

at Loew's State, "The As Turkish<br />

Prince Trigger<br />

of<br />

Man<br />

him in Variety Club activities during the<br />

at Joy, at<br />

will "trigger<br />

coming year:<br />

"Panic" at the Liberty, "The<br />

in "Sofia," Arpi production<br />

Boys' Ranch committee—James O. Cherry,<br />

Upturned Glass" at the Poche, for<br />

"Road to Rio"<br />

Film Classics release<br />

Thieves"<br />

the Orpheum,<br />

the "The Swordsman" Misha Auer<br />

man<br />

play a Turkish<br />

upcoming<br />

chairman; Hardy H. Cluck, co-chairman;<br />

at the Tudor, "Marked Woman" at the Globe,<br />

Buddy Harris, Ken Way, Fred Hoenscheidt.<br />

F. W. "Doc" Allen, Harold Schwarz and<br />

"Michigan<br />

Virginian"<br />

Kid"<br />

and<br />

at<br />

"The<br />

the<br />

Cat<br />

Center and "The<br />

Creeps" at the<br />

Strand.<br />

THEATRE SEAT INSTALLATION 1<br />

Committees Named<br />

P. E. -Ed" Wilson.<br />

Entertainment committee—Harold Schwarz,<br />

chairman: George Schepps. Duke Clark,<br />

Buddy Harris, Fred Hoenscheidt and Roy<br />

LJtsey.<br />

Freeman Memorial and Hope Cottage<br />

committee—W. G. Underwood, chairman;<br />

C. C. Ezell, Jack Elder and Louis Charninsky.<br />

Golf committee—Duke Evans, co-chairman;<br />

R. E. "Bob" Davis, co-chairman; Matt Dowling.<br />

Ken Way and William O'Donnell.<br />

Heart committee—P. E. "Ed" Wilson, chairman;<br />

Sam Landrum, John Rowley and Buddy<br />

Harris.<br />

House committee—Duke Clark, chairman;<br />

Doc Allen and Ken Way.<br />

Legal committee— L. M. Rice and Van Hollomon.<br />

Membership committee—Phil Longdon,<br />

chairman: Duke Clark and Sam Landrum.<br />

Publicity committee—Ray Beall, chairman:<br />

Prank Starz, Conrad Brady, Clay Bailey,<br />

George Bannan. E. B. Coleman, V. W. Crisp,<br />

George Henger, Bob Kelley, Ed Terhune, Bill<br />

Lewis. Jimmy Lovell, Henry Morris, Dick<br />

Owen, John Rosenfield jr. and Bill Singleton.<br />

Radio committee—Charles Jordan, chairman;<br />

Clyde Rembert, Martin Campbell and<br />

Conrad Brady.<br />

Turtle Derby committee—William O'Donnell.<br />

chairman; Louis Charninsky, James O.<br />

Cherry. Fred Hoenscheidt, Torrence Hudglns,<br />

W. E. Mitchell, George Schepps, Frank Starz,<br />

Riley Hickman and Harold Schwarz.<br />

Finance committee—Harold Schwarz, chairman:<br />

John Rowley, W. G. Underwood. Sam<br />

Landrum and Heywood Simmons.<br />

Home Show committee—James O. Cherry.<br />

Ray Beall, Conrad Brady, Jimmy Allard, Hal<br />

Hopkins. Don Woods, J. A. Prichard. F. W.<br />

"Doc" Allen and E. L. Harris.<br />

NEW ORLEANS<br />

The carnival kettle bubbled noisily from<br />

February 3 through February 10, as the<br />

biggest crowd on record arrived from all<br />

corners of the country and from many parts<br />

of the world for New Orleans' annual Mardl<br />

Gras. Attracted by the charm which is<br />

carnival, celebrities and near-celebrities<br />

mingled with the crowd, many passing unrecognized<br />

by the revelers. We spotted such<br />

well-known persons as the former heavyweight<br />

champion Jack Dempsey. Actor Harold<br />

Lloyd and his wife, the former Mildred<br />

E>avis of the films, and their good-looking<br />

daughter Gloria seemed to be getting quite<br />

a kick out of the merrymakers. The Lloyds<br />

celebrated their 25th w-edding anniversary<br />

while visiting here. Former New Orleanian<br />

John Carroll was here visiting his father and<br />

taking in the festivities. Frances Marion,<br />

screen writer and artist, was another of the<br />

many notables attracted by the gay events.<br />

Mardi Gras visitors<br />

New on the list of Joy Theatres is the<br />

Leo in Texarkana, Tex. Formerly called the<br />

Princess, the Leo was completely renovated<br />

at an expenditui-e of $250,000. Opening was


. . Tex<br />

. . James<br />

"*-<br />

I<br />

SAN ANTONIO<br />

•Two men suspected of robbing the Rialto<br />

Theatre in Kingsville have been apprehended.<br />

The house is operated by Hall Industries,<br />

Beeville . . . Polo Guerrero's "Mexicomedy<br />

Revue," which played a long engagement<br />

here, was the stage attraction at Eddie<br />

Joseph's Iris, Austin . . . Theatre closings:<br />

The Lopez Hall, Charlotte, and the Juarez,<br />

Poteet. They are expected to reopen March 1.<br />

Local theatres no longer offer a haven for<br />

truants during school hours. City and county<br />

juvenile officers, launching a joint drive,<br />

rounded up six boys and one girl and returned<br />

them to school. The officers have<br />

been given free ducats good to 3 p. m. daily<br />

SOUNDHEADS • AMPLIFTERS<br />

TWO-WAY HORN SYSTEMS<br />

COMPLETE SOUND SYSTEMS<br />

PROJECTION BASES<br />

AVAILABLE<br />

OUT OF STOCK FOR<br />

immediate<br />

Installation<br />

in order to visit the theatres . . . Fire broke<br />

out in an air conditioning unit at the Municipal<br />

auditorium last week, causing an estimated<br />

damage of $450 . . . Recent heavy<br />

rains in southern Texas caused several theatres<br />

to close down temporarily.<br />

Sam Schwartz, manager and owner of the<br />

Yolanda Theatre, Eagle Pass, was here taking<br />

medical treatments . Ornelas,<br />

Azteca Films accountant here, returned from<br />

a flying trip to Los Angeles, where he went<br />

to show the home office the operation of a<br />

new calculating machine . . . Benjamin<br />

Brown, who played juvenile bits and parts<br />

in Hollywood productions several years ago,<br />

is convalescing from a recent illness at Brooke<br />

General hospital. Fort Sam Houston.<br />

L. C. Griffith, head of Griffith Consolidated<br />

Theatres, with general headquarters<br />

in Oklahoma City, is now living here. He and<br />

Mrs. Griffith recently had as their house<br />

guests H. S. Griffing and C. R. Guthrie, Griffith<br />

officials of Oklahoma City.<br />

Clasa Mohme's newest release, "Aqui Esta<br />

Juan Colorado," a Raul de Anda production,<br />

is expected to do outstanding business in the<br />

territory following its preview showing at<br />

the National here Friday i6)<br />

. . . Jacob<br />

Epstein, former U-I manager in Mexico City<br />

and now operating the new firm, Deska, in<br />

Mexico, called upon his friend, Gordon B.<br />

Dunlap, Clasa-Mohme manager here.<br />

Others in town: Mrs. Addison Burkhalter,<br />

booking for the Marine, Fort Worth; 'Wallace<br />

Blankenship of Lubbock, who operates theatres<br />

in the south plains, and Gidney Talley,<br />

Mathis, Devine, Pleasanton and San Antonio<br />

theatreman.<br />

Clay Bailey, amusement editor of the Dallas<br />

Times-Herald, was in town on an assignment<br />

. Ritter and his new western<br />

revue was the stage attraction at the Texas<br />

Thursday. On the screen was "'Wild Horse<br />

Mesa."<br />

'Albuquerque' Leads<br />

Weak Dallas Week<br />

DATiTiAS—Theatre grosses were generally<br />

low last week. However, "Albuquerque,"<br />

laimched with personal appearances of several<br />

stars, had lines backed up on the sidewalk<br />

at the Majestic and registered 50 per<br />

1<br />

cent above average. It was held over. Two 11<br />

other runs were around par and the others j3<br />

were low. But that's to be expected this time H |i<br />

'<br />

•<br />

of year, one of the Interstaters said.<br />

Capitol—Smoky 'ky River Serenade 'C-l><br />

London (Col split with Silver Qu<br />

Lone Well •'<br />

Lion Man (SR<br />

reissue;<br />

Majestic Albuquerque (Para)<br />

appearance of stars first dav<br />

150<br />

Melba—Ride the Pink Horse (U<br />

Veloz and Yolanda stage revi<br />

Palace—If Winter Comes (MGI<br />

Rialto Goona-Goona (Tower); R<br />

(Tower), reissues<br />

Telenews—The Upturned . Glass (U<br />

Tower—Capta CasBIe (20th-Fox), 2nd<br />

Lionel Delacroix Dies at 71;<br />

Operator in Plaquemine<br />

PLAQUEMINE, LA.—Lionel Delacroix died<br />

here recently following an illness of several<br />

months. The prominent showman was 71<br />

years old. He was the operator of the 'Wilbert<br />

and Osage theatres.<br />

Delacroix entered show business here in<br />

1907 when he took over the Hope Opera<br />

House. The structure then was owned by the<br />

local fire department. In 1917 he interested<br />

the Wilbert interests in building a modern<br />

theatre building to replace the old Opera<br />

House. Delacroix had leased this house since<br />

its opening in February 1918.<br />

Since then Delacroix opened the Osage.<br />

This house was burned a few years ago, but<br />

Delacroix personally supervised the construction<br />

of a new larger Osage.<br />

Prior to his entry in the theatre business<br />

Delacroix was employed in the offices of the<br />

Breaux-Renoudet Cypress Co. in New Iberia,<br />

the Monroe Lumber Co. and A. 'Wilbert &<br />

Sons Lumber & Shingle Co.<br />

here.<br />

United fheatres ,<br />

S E II \ I t E CORPORATION<br />

308 S. Harwood St. Dallas, Tex t<br />

1327<br />

BUFFALO COOLING EQUIPMENT<br />

lOthn. 2nd Unit, Santa FeBldg. BUFFALO ENGINEERING CO-, INC. Dallas Tex.<br />

mOTIOn PICTURE SERVICE<br />

115 HYDE ST. San fi^ncisco(2)r<br />

BOXOFFICE<br />

: : February 14, 194iy<br />

•i:i(i


MISSISSIPPI HOUSE APPROVES<br />

BILL ALLOWING SUNDAY SHOWS<br />

War Veteran Solons Back<br />

Move to Break Ancient<br />

State Blue Laws<br />

JACKSON, MISS.— Blue laws, which have<br />

prohibited Sunday films and sports in Mississippi<br />

for 140 years, apparently are on their<br />

way out.<br />

The house of representatives February 4<br />

voted 72-58 on a bill which would amend<br />

blue laws to permit showing motion pictures<br />

and playing games on Sundays between 1 and<br />

6 p. m.<br />

The favorable vote represented a complete<br />

reversal from the previous day when the<br />

house voted 62-59 against Sabbath shows.<br />

Proponents of the measure, a group of young<br />

World War II veterans, then came back with<br />

an amendment which they pushed through.<br />

That amendment would permit any municipality,<br />

upon petition of 25 per cent of itquahfied<br />

voters, to call an election and outlaw<br />

the Sunday shows if a majority so voted<br />

IP IN SENATE NEXT<br />

The bill needs passage by the senate and<br />

approval of the governor to become law.<br />

Champion of the measure was Rep. Brinkley<br />

Morton, a veteran.<br />

Also supporting the bill was Rep. William<br />

Winter of Grenada, another veteran, who<br />

described it as a measure seeking to clear<br />

up "a farcical situation,"<br />

Rep. Boyce Holleman of Stone county said:<br />

-I am sick and tired of a system whereby<br />

the good people of Mississippi must violate<br />

the law in order to enjoy some of the simple<br />

and harmless pleasm-es of life." Asked if the<br />

blue laws were the only ones violated, he<br />

said: "No, but if I am successful a lot more<br />

of them will be repealed."<br />

CHARGES MANEUVER<br />

Rep. Icey Day charged proponents of the<br />

bill were attempting to get it passed between<br />

weekends so "you won't have a chance to go<br />

back home where your church people can<br />

talk to you," He argued that "if you pass<br />

this bill you wull be doing a thing contrary<br />

• to the will of the Christian people of Mississippi,"<br />

Winter said: "We have had shows and ball<br />

games in Grenada for a number of years and<br />

never heard any objections from the good<br />

church<br />

people."<br />

Georgia Ministerial Group Claims<br />

Sunday Shows Illegal, Urges Ban<br />

COLUMBUS, GA,—Sunday films are operated<br />

illegally and for profit, the Columbus-<br />

Phenix City Ministerial Alliance said here as<br />

efforts were renewed to have Sabbath shows<br />

banned.<br />

The alliance took issue with statements<br />

from the Consolidated Community Chest that<br />

it had received $6,298.80 from Sunday shows<br />

in 1947. It w-as estimated that the total gross<br />

income of 12 theatres was $6,160 each Smiday,<br />

which should divert $616 lor 10 per centi<br />

to charity. Instead, the pastors argued, the<br />

income to consolidated charities has been<br />

about $50.<br />

Roy Martin Created Theatre Empire<br />

From Nickelodeon Opened in 79/2<br />

This picture of Roy E. Martin sr., his sons and partner, was taken on the occasion<br />

of Martin's 34th anniversary in show business. The event was celebrated at a dinner<br />

party in Atlanta attended by associates and friends. In the picture, left to right, are<br />

R. E. Martin jr., E. D. Martin, Martin sr., and J. H. "Tommie" Thompson, of the<br />

Martin & Thompson circuit.<br />

COLUMBUS, GA.—The story of Roy E.<br />

Martin sr., who was killed in an airplane<br />

crash at Bay St. Louis, Miss., February 10<br />

while on his way home from the Mardi Gras<br />

in New Orleans, is in the American tradition<br />

of vision, integrity and work, with an accent<br />

on work.<br />

This month Martin's 110 theatres in Georgia,<br />

Florida, Alabama and Tennessee were<br />

to celebrate his 36th anniversary in showbusiness.<br />

Martin himself was to direct the<br />

campaign from his headquarters here.<br />

It was a far cry from Roy Martin, the<br />

farmer's boy. who lost his dad when he was<br />

just a sprout and has known nothing but<br />

hard work since. He was born in Harris<br />

county, Ga„ on March 6, 1885, of pioneer<br />

stock. Despite his father's death and the<br />

need for working on the farm, he managed<br />

to go through the public schools and to<br />

take a short business course. To help finance<br />

his schooling, he delivered milk from door<br />

to<br />

door.<br />

Still in his teens, he went west in search<br />

of his fortune and worked for two years<br />

with Union Pacific railroad construction<br />

crews. This was not the life for him, he<br />

decided, so he returned to the south, where<br />

he worked for a while selling industrial insurance<br />

and furniture in Montgomery and<br />

Atlanta,<br />

Young Martin was saving his money and<br />

by 1912 he had enough to go into business<br />

for himself. In February 1912 he bought his<br />

first theatre, the Bonita, in Columbus. It was<br />

the typical nickelodeon of the day. Visioning<br />

a great future for motion pictures, Martin<br />

began almost immediately planning to<br />

build another and finer showhouse.<br />

Meanwhile, in 1916, he married Hattie Lou<br />

Miller of Columbus, who was not only a<br />

devoted mate but a loyal partner and coworker,<br />

as well. After many disappointments,<br />

sacrifices and hard work, they managed to<br />

get the Pastime built, only to find that their<br />

finances had been completely eaten up and<br />

they did not have enougih left to equip the<br />

theatre. To get out of the dilemma, Mrs.<br />

Martin sold some property that had been<br />

to her by her family and the Pastime<br />

willed<br />

at last opened.<br />

"It was the proudest day in our lives,"<br />

Martin said years later.<br />

Mrs. Martin died in 1928. leaving two sons,<br />

Roy E. jr., 11, and E. D., 8. Both have been<br />

associated with their father in the theatre<br />

operations.<br />

Martin's enterprises have grown continuously<br />

from the time the Pastime opened.<br />

All his theatre earnings were plowed back<br />

into theatres. He opened houses in small<br />

towns throug-hout the four-state area and<br />

(Continued on next page><br />

BOXOFFICE :: February 14, 1948<br />

SE<br />

95


: February<br />

.<br />

Wives of Carolinas Exhibitors Guests at Convention Luncheon<br />

William Johnson, president, and Bob Simpson, district manager<br />

of the Motion Picture Advertising Service Co. of New Orleans<br />

were hosts to the women who attended the 36th annual convention<br />

of the Theatre Owners of South amd North Carolina at<br />

Charlotte. Around the luncheon tables were the following mesdames<br />

(not all of whom are seen in the photo) : C. F. Finch, T. A.<br />

Little, J. E. Massie, Frank St. Claire, Morris Nuger, Ben L. Strozier,<br />

J. Harry Long, Harry Hardy, Jack Austin, J. S. McDaniel, Sam<br />

Trincher, Fin Lee, Teague Kirby, R. L. Simpson, Basil Kerr, Roy<br />

Champion, H. E. Buchanan, H. D. Hearn, Warren Irvin, H. H.<br />

Everett, H. C. Carr, J. H. Dillon, Ernest StelUngs, Hal Keeter, Ben<br />

Allen, L. L. Theimer, Worth Stewart, Roy L. Smart, Kenneth Richardson<br />

jr., Frank Beddingfield, Worth Stewart, S. T. Stoker, Bill<br />

Richardson, J. I. Sims, Scott Lett, Bob Saunders, M. W. Knott,<br />

Jesse Cox, Joseph Massie.<br />

NEW CAROLINAS THEATRES HEAD—George D. Carpenter (center) takes the<br />

gavel as the new president of the Theatre Owners of North and South Carolina.<br />

On the left is Pauline Griffith, renamed secretary of the association. Ben L.<br />

Strozier (right), retiring president, was elected first vice-president.<br />

Atlanta Board Considers<br />

Building Code Changes<br />

ATLANTA- A special panel of the city<br />

building code advisory board is studying possible<br />

changes in provisions affecting theatres.<br />

The code now requires that the auditorium<br />

must be separated from all passages and<br />

corridors by a fire partition and that only<br />

exit doors open to the auditorium. Most of<br />

the theatres in the city have a standee rail<br />

at the rear of the auditorium, and City<br />

Building Inspector O. Marvin Harper has<br />

been ordering owners to replace the rail with<br />

a fire partition. Protests have been so loud<br />

and so many that Harper decided to pass the<br />

question along to a panel of the advisory<br />

board. That is the procedure under the-Jaw.<br />

Theatre owners say compliance is a hardship,<br />

Harper reported. They have also objected<br />

to installation of sprinkler systems,<br />

which have been ordered throughout some<br />

theatres.<br />

William Griffin Leaves Chamber<br />

CULLMAN, ALA.—William R. Griffin,<br />

manager of the Lyric, is retiring as a director<br />

of the Chamber of Commerce after a<br />

two-year term. Griffin is president of the<br />

newly organized Alabama Theatre Owners<br />

and Managers Ass'n.<br />

Created Theatre Empire<br />

From Small Nickelodeon<br />

(Continued from preceding pagei<br />

still has most of his theatres in small towns.<br />

Even during the depression, when others<br />

were "pulling in" their holdings, he continued<br />

his expansion program. In many cases<br />

he took in partners, the most active of them<br />

being J. H. Thompson of Hawkinsvllle, who<br />

is associated with Martin in a circuit of 16<br />

Georgia houses operated as tlie Martin &<br />

Thompson Theatres.<br />

In addition to his theatre interests. Martin<br />

had a vast amount of other business and residential<br />

property in the south. He was the<br />

owner of most of his theatre properties besides<br />

being the operator of the business.<br />

He was an active member of the Variety<br />

Club of Atlanta and commuted regularly<br />

to that city.<br />

Woman Patron Wins Suit<br />

Against Delmar Theatre<br />

BIRMINGHAM—A $20,000 verdict has been<br />

returned by a circuit court jury in favor of '<br />

Mrs. Beatrice Anthony, who alleged she was<br />

injured in a fall at the Delmar. The suit<br />

was against the theatre and J. R. Waters.<br />

Mrs. Anthony maintained she suffered a<br />

dislocated bone and other injuries Aug. 15,<br />

1946 when she fell to the floor when she<br />

sat down in a seat from which the seat board<br />

was missing.<br />

Theatre witnesses testified that a daily<br />

check was made of seats and that none was<br />

reported missing or defective on that day.<br />

Installs New Projectors<br />

LITHONIA. GA.—Neil Edwards has in- ^<br />

stalled new Simplex projectors in his Lithonia<br />

><br />

Theatre.<br />

Change Camp Hill Schedule<br />

CAMP HILL, ALA.—The Crown here has<br />

discontinued shows on Monday, Tuesday and<br />

Wednesday of each week.<br />

BOXOFFICE :<br />

14, 1948<br />

,


Theatres in Britain<br />

Losing Patronage<br />

MIAMI— Ernie Hill, a Herald staff member,<br />

writes back from London: "So many<br />

habitues are staying away from the movies<br />

in England these days that the secretary of<br />

the Cinematographers Ass'n, R. Fuller, says<br />

a decision on how manj- motion pictm-e houses<br />

must be closed may soon become necessary.<br />

"With most forms of entertainment extremely<br />

expensive, movies have become the<br />

most popular amusement for Britain's middle<br />

and lower classes. During 1947 over one and<br />

one-half billion seats were sold as against<br />

900 million before the war. But the moviegoer<br />

likes American film stars and he is uttering<br />

loud complaints against the present<br />

embargo which denies him a chance to see<br />

his Hollywood favorites in their newest pictures.<br />

"The war between the British government<br />

and Hollywood, which developed when a 75<br />

per cent tax on foreign film earnings inside<br />

this country was inaugurated, is still on.<br />

Hollywood stands firm on its decision of 'no<br />

more films for Britain while the tax remains.'<br />

Backers of the Socialist government<br />

here stick equally fast to their devout contention<br />

is that the tax justified. Harold<br />

Wilson, president of the. British Board of<br />

Trade, says there will be no backing down.<br />

Speaking in the House of Commons the other<br />

day he said, 'If Hollywood believes it can<br />

squeeze us into modifying our 75 per cent<br />

import duty by its embargo, it is backing a<br />

loser.'<br />

"Hollywood badly needs the British fiiin<br />

market which, as the chief source of Hollywood's<br />

export income, provides a big share<br />

of its profits after U.S. showings have defrayed<br />

production costs. Realizing this, the<br />

British film industry hopes to work out a<br />

'compromise'—one by which Britain will retain<br />

the 75 per cent tax and Hollywood will<br />

do the compromising. Meanwhile, with Britisli<br />

films still few and far between and falling<br />

off in quality, and Hollywood remaining intransigent,<br />

the British moviegoer is having<br />

to see reissues of American films. By and<br />

large he is of the opinion that taking his<br />

American movies away from him is carrying<br />

austerity a bit too far."<br />

To Open Greenville Show<br />

GREENVILLE, MISS.—A tentative opening<br />

date of April 15 has been set by L. E.<br />

Bonner for his new Rex Theatre here. It<br />

will be a quonset-type structure and will<br />

seat 600. Bonner reports he will spend<br />

about $45,000 on the project, equipping it<br />

with Simplex projection and sound, seats<br />

from American Seating, and a washed air<br />

system. The front will be two stories, of<br />

brick construction. It will have a width of<br />

50 feet and depth of 25 feet. Directly behind<br />

that will be a 40xl00-foot quonset. The<br />

second story will be devoted to office space<br />

and the fii'st floor will contain, besides a<br />

concession stand and other conveniences, a<br />

jewelry store.<br />

_Spcad» Announcement<br />

fllM1KAIl#<br />

mOTIOn PICTURE SERVICE Cq<br />

Held for Theatre Thefts<br />

MONTGOMERY—Frank McKenzie of Boston,<br />

Ga.. has been held for the grand jury<br />

for thefts from local theatres. He is charged<br />

with taking $60 at the Paramount and $10<br />

at the Empire. Police said that McKenzie's<br />

method was to watch for women placin;;<br />

purses on empty seats beside them in theatres.<br />

When the women became preoccupied<br />

with the picture, police said, McKenzie would<br />

take the wallet from the purse.<br />

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One of Radio's Top Quartettes<br />

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BOXOFFICE :: February 14, 1948


. . Arthur<br />

. . Ralph<br />

. . Howard<br />

. . Charlie<br />

. . Mrs.<br />

. . Homer<br />

. . Max<br />

. . Rachel<br />

. . Walter<br />

. . Charles<br />

i<br />

ATLANTA<br />

TJob Steele, Hollywood western star who is<br />

now on his first nationwide personal appearance<br />

tour, played at the East Point Theatre,<br />

East Point. Ga. In the revue were Jack<br />

O'Shea, the Westernaires, Boots Gilbert, Tommy<br />

Durden and others.<br />

Raymond Edwards, formerly with Warner<br />

Bros, and lately with the Cannon Theatres<br />

in Live Oak, Fla.. has been appointed salesman<br />

for Kay Films in Florida<br />

Prances Fink has been added at the Southern<br />

booking and contracting for his new theatre<br />

. . .<br />

Automatic Candy Co. In the city<br />

was M. Stahl of the Normandy Theatre,<br />

Miami Beach . Peckham, local manager<br />

of Film Classics, left for his new job<br />

in Dallas with the same company . . . H. T.<br />

Posey of Dixie Drive-In Theatres was back<br />

at his desk after visiting in Charlotte and<br />

Jack Elwell, general manager of the .same<br />

company, was on a trip to Florida.<br />

O. C. Lam, president of Lam Amusement<br />

Co., was in booking . Wallace,<br />

manager of Sack Amusement Enterprises, returned<br />

from Termessee.<br />

Jim Reed and Charlie Forstsom of Wil-Kin<br />

Theatre Supply Co. attended the 36th annual<br />

convention of the Theatre Owners of<br />

North and South Carolina . Mc-<br />

Lean was back from a trip to Georgia and<br />

Florida . C. Bromberg, president of<br />

Monogram Southern, spent a few days in<br />

Charlotte . . . N. E. Savini. New York, Astor<br />

representative, made a jaunt to New Orleans<br />

. . . John W. Mangham, president of<br />

Screen Guild of the Southeast, checked in<br />

from a road trip.<br />

Notes from the Variety Club: E. E. Whitaker<br />

says it is a tremendous honor to be the<br />

sixth chief barker of Tent 21 and a challenge<br />

to follow such men as William K. Jenkins,<br />

Harry Ballance, Paul Wilson, Jack Dumestre<br />

and Charlie Durmeyer ... A new clubrooms<br />

committee is busy investigating new locations.<br />

Abner Camp, formerly with 20th-Fox, is an<br />

addition to the Kay Films exchange sales<br />

force, it was reported by W. H. Rudisill,<br />

manager . . . Joan Howard, secretary to<br />

Dixie Graham, Kay office manager, returned<br />

after a short illness ... Ike and Harry Katz<br />

attended the North and South CaroUna Theatre<br />

Owners convention in Charlotte . . .<br />

Jimmy Hobbs, sales manager of Republic Pictures<br />

also was in Charlotte . . . Sympathy<br />

is extended to John J. Jarvis jr. in the death<br />

of his father.<br />

News from Columbia: Mrs. Mary Glennon<br />

is leaving to go with her husband, who was<br />

transferred to Camp Gordon . Meyer,<br />

home office, visited the local office . . . Ray<br />

Alhedraff has returned to his desk after an<br />

illness of several months . Clark,<br />

Tennessee representative, resigned to go with<br />

United Ai-tists . . . Mrs. Lucile Orr and Betty<br />

Daniels were added to the force . . . Dorothy<br />

Gardener is leaving Filmrow after several<br />

years with the company and will enter another<br />

field . . . Carroll Clark, booking department,<br />

is driving a new car . . . Jack<br />

Scott, head shipper, announced his plans for<br />

a June wedding . Mildred Rudisill<br />

is taking a leave of absence due to the illness<br />

of her husband.<br />

visitor . . . William Richardson, president<br />

of Astor Pictui-es of Georgia, is di-iving a<br />

new automobile . . . Southern Automatic<br />

Candy Co. news notes: Jesse Robinson is the<br />

new Georgia route representative for Southern<br />

Automat.ic Candy Co. . Burmeyer,<br />

president, returned from a trip<br />

thr-ough Tennessee . . . Ray Johnson, Alabama<br />

salesman, was about a week late getting<br />

home on account of the snowstorm.<br />

In Atlanta on their way to St. Louis was<br />

J. B. Frew, U-I branch manager in Charlotte<br />

and Tom Bailey, R. Goode and Jimmy Greenleaf,<br />

salesmen . . . Other visitors were Sidney<br />

Laird and L. J. Duncan, Al-Dun Amusement<br />

Co., West Point, Ga.: Edd Duncan,<br />

Strand Theatre Co., Carrollton, Ga., and E. J.<br />

Steiner, Town Theatre, Sneedville, Tenn.<br />

Ben Jordan and Jimmy Campbell, Monogram<br />

salesmen, returned to the Atlanta office<br />

for a sales meeting with Babe Cohen,<br />

branch manager .<br />

Hickey is still<br />

confined to the hospital on account of illness.<br />

He went home last week but was returned<br />

to the hospital.<br />

Fred Storey, Georgia Theatres, is a member<br />

of the Community Chest board here . . .<br />

H. D. Dowdy, manager of the Bijou, Brunsvrick,<br />

Ga., promoted a grand prize from a department<br />

store and awarded 30 passes in a<br />

football parlay contest on "Spirit of West<br />

Point."<br />

The current Filmrow mystery is where<br />

Dusty Rhodes, head of the Georgia Theatres<br />

booking department, gets the boxes of fine<br />

candy he generously passes around.<br />

Mrs. Virginia Hardwick, formerly wilh<br />

Paramoimt and Film Classics, has joined the<br />

Benton Bros. Film Express Co. . . , M. K.<br />

Jackson, for ten years in the accounting<br />

department at National Screen Service and<br />

recently with Republic, has been appointed<br />

office manager at Film Classics . . . Ralph<br />

Peckham, local FC manager, spent two weeks<br />

m Florida.<br />

Perry Spencer, Southern representative of<br />

the Dayton Film Co.. Dayton. Ohio, was a<br />

Let<br />

MANLEY<br />

Put You<br />

on Velvet<br />

Come and see us.<br />

Z. C. (Curt) Shreve<br />

Southeaster?! District Manager<br />

102 Cain St., N. W. CYpress5ll6 Atlanta 3, Ga.<br />

Mrs. Katie Haywood, Screen Guild, visited<br />

in Macon . Lucas is new at Film<br />

Classics.<br />

L. O. Davis Plans Miami<br />

Residential Development<br />

MIAMI— L. O. Davis, theatre o\^^ler of<br />

Hazard, Ky., has opened a first-class home<br />

development on Biscayne bay in North Miami,<br />

to be known as Davis Harbor. Cost of completing<br />

the development and making it ready<br />

for the building of homes has been placed<br />

at $250,000.<br />

Aid Red Cross Campaign<br />

PRATTVILLE, ALA.—The Lyric here is cooperating<br />

in the Red Cross funds campaign<br />

by sponsoring a letter-writing contest on<br />

"Reasons Why I Believe in the Red Cross."<br />

A month's pass to the theatre is the prize in<br />

the contest, which is open to all residents of<br />

Autauga county.<br />

Phillip Turnipseed<br />

CARPET LAYING CONTRACTOR<br />

If you want il done right, let us sew and lay it light<br />

530 E. Cambridgi<br />

BOXOFFICE :; February 14, 1948


: February<br />

Wometco Sues Union,<br />

Enjoins Its Pickets<br />

MIAMI—Charging damage to the business<br />

not at theatre employes but sign painters<br />

doing advertising work for the theatre.<br />

Ed Phelan. union business agent, said.<br />

"The suit will not prevent us from picketing<br />

all of Wometco theatres, except the Miami,<br />

which does not use products turned out by<br />

employes of the Advertising Service Co."<br />

Phelan said he had been unable to determine<br />

the owTiership of the Advertising Sen/ice Co..<br />

which was first thought by the union to be<br />

o«-ned by Wometco Theatres.<br />

Harvey Fleishman, Wometco official, said<br />

the firm was owned by Wometco stockholders,<br />

but was set up on an "independent<br />

BIRMINGHAM<br />

held its Valentine party and fashion show<br />

Teanette MacDonald, ill with a sore tluoat<br />

Filmock • 1327 S.Wabash • Chicago and heavy cold, was forced to cancel her for high school girls, plus a preview of "Escape<br />

appearance here Saturday (7i. It was the<br />

Me Never." DeWitt Shaw's orchestra<br />

of five theatres, three suits seeking a total<br />

furnished the music and door prizes and<br />

first time many that Municipal<br />

in a day<br />

$300,000 were filed in circuit court here<br />

of<br />

against the Pictorial and Sign Painters Local Auditorium had been sold out for a concert souvenirs were distributed.<br />

1175. Plaintiffs were the State Operating and the Birmingham Music club, sponsors,<br />

Harry M. Curl, Melba manager, was in<br />

Corp., owner of the State. Town and Parkway<br />

theatres, and the Lincoln and Capitol Donald whb<br />

returned $10,500 to ticket holders. Miss Mac-<br />

Memphis Tuesday, February 10. Among others<br />

he visited was Bill Kemp, manager of<br />

was forced to cancel a concert in<br />

theatres. All are houses.<br />

charged the union and individual members but left here to fill a scheduled concert date<br />

Wometco Each Raleigh, N. following C, the Monday night,<br />

Loew's State, who was in Birmingham recently<br />

on his way back to Memphis from<br />

of the union with intimidation, picketing and<br />

H. M. Addison, EL publicist, was<br />

in Greensboro, N. C, Wednesday.<br />

Atlanta . . .<br />

unfair statements.<br />

The union was enjoined from picketing by Bert Smith, former assistant manager at<br />

named manager<br />

here working on "The Adventuress."<br />

the Ritz, has been assistant manager Waters' J. H. Waters, of Circuit Judge Marshall Wiseheart several<br />

Fairfield<br />

days previously, on petition of the Miami. at the Alabama, succeeding Virgil O'Neill,<br />

The theatre declared union picketing constituted<br />

who resigned to take other employment.<br />

Theatre, has a perfect record for at-<br />

tendance at Fairfield Kiwanis club meetings<br />

a "secondarj- boycott." being directed Smith left the Ritz to finish school and has over a ten-year period. Waters is secretary<br />

now completed his studies at Birmingham-<br />

Claude Ritter. former manager<br />

Southern college. As assistant at the Alabama,<br />

of the Downtown club here, has opened<br />

of the club . . .<br />

he will handle activities of the Mickey his own recording studio on the south side.<br />

Mouse club, world's largest kiddy organization.<br />

The studio is equipped with portable and<br />

stationary recording equipment. He also will<br />

handle radios and radio equipment.<br />

J. M. Lakeman, Princess, Haley ville; Dave<br />

Bowers, Warrior, Warrior, and J. W. Burchfield,<br />

"Tycoon" went into a sixth downtown week<br />

Oakman, Oakman, were among the at the Capitol Theatre . . . Other holdovers<br />

were "T-Men." which moved over to the<br />

Alabama exhibitors seen here recently . . .<br />

Barbara Ann Mauldin, Norwood cashier for Galax from the Melba, "Golden Earrings,"<br />

Waters Theatres, resigned and has been replaced<br />

playing a second week at the Ritz, and<br />

"Daisy Kenyon." which moved to the Lyric<br />

by Jessie Louise Thames.<br />

from the Alabama.<br />

status."<br />

Maurice Roth jr. is new factory representative<br />

in this territory for Craftint Manu-<br />

Assigned for Screenplay<br />

Picketing began January 29 after the imion<br />

claimed three nonimion sign painters employed<br />

by the Advertising Service Co. were<br />

The screenplay assignment on "Federal<br />

facturing Co., Cleveland, and recently paid<br />

his first visit to local theatre managers.<br />

"discouraged from joining the union."<br />

The firm handles artists suppUes . . . Temple<br />

vs.<br />

Inc.," Republic picture,<br />

Agents Underworld, a<br />

has been handed to Royle Cole, Basil<br />

Theatre has been booking some strong<br />

Dickey and Sol Shor.<br />

weekend vaudeville programs. Gautier's dog<br />

Bob Gillham in Miami<br />

act headlined the bill February 5 and the<br />

On Variety Business<br />

Three Stooges headed the bill February 12.<br />

MIAMI—Bob Gillham, eastern advertising<br />

Tri-State<br />

director for Selznick Releasing Organization, BiU<br />

Theatre Service<br />

Coury, Ritz manager, & Supply<br />

cooperated with<br />

Pizitz department store to promote a week<br />

218 South Second Street<br />

here confer with Mitchell Wolfson,<br />

arrived to<br />

George Hoover, and Variety Club executives of special attractions starting February 9.<br />

MEMPHIS 3, TENN.<br />

on art work Gillham will handle for the In comiection with a houseware fair at EQUIPMENT — SUPPLIES<br />

Variety Journal yearbook to be published in Pizitz, a cooking school was staged for five<br />

connection with the April convention. Tom mornings. On Saturday, February 14. Pizitz<br />

REPAIRS<br />

Jefferson is being assisted in publicity for<br />

the convention by Al Wilkie, who has just arrived<br />

from New York. Wilkie managed to<br />

find a hou.se.<br />

Charlotte Branch Opened<br />

Going to Build a Drive-In Theatre?<br />

By Chunk-E-Nut Firm<br />

CHARLOTTE—Chunk-E-Nut Products Co.<br />

has opened warehousing facilities here to<br />

CONSULT US!<br />

allow .speedier handling of its popcorn and<br />

complete line of supplies. The management.<br />

We will build it complete! You furnish the location and our staff of experts<br />

will do the rest. We have<br />

which headquarters in Philadelphia, advises<br />

that customers orders will now receive<br />

speedier handling with overnight delivery being<br />

^^m<br />

made to all adjacent points.<br />

THE "AUTOCRAT" IN-ACAR SPEAKER<br />

(Patent Pending)<br />

PROJECTION EQUIPMENT FOR DRIVE-INS<br />

SOUND EQUIPMENT AND PLANS<br />

FILMACK'S DAYTON FILM CO., INC.<br />

SPECIAL<br />

PERRY SPENCER, SOUTHERN REPRESENTATIVE<br />

TRAILERS<br />

920 Moreland Avenue, S. £., Atlanta, Georgia<br />

Telephone CYprus 6964<br />

BOXOFFICE<br />

:<br />

14, 1948 99


. . . Martha<br />

, , . The<br />

. . Tony<br />

. . Hal<br />

. . The<br />

. . Thirty-one<br />

: February<br />

. . H.<br />

. .<br />

MIAMI<br />

Oonny Shepherd's Sarah Jeanne is picked<br />

by George Bourke, who once trod the<br />

boards himself, as star material of the future;<br />

and he goes on to say that Sonny is<br />

the fellow who discovered Bob Wright in a<br />

neighborhood show he staged at the Biltmore<br />

Theatre years ago. Bob wrote "Song of<br />

Norway" . . . John Carroll, film actor, dined<br />

with Powers model Babs Beckwith recently<br />

Raye and Willie Howard must<br />

be good boxoffice; they've pulled a local<br />

club out of the doldrums.<br />

The cooperation of the Miami Chamber of<br />

Commerce with a cameraman for a Burton<br />

Holmes Travelogue has bom fruit. The film<br />

is now helping to bring the story of sunny<br />

Florida to a host of snow-weary Philadelphians<br />

and New Yorkers . Martin<br />

and wife flew from here to Nassau recently<br />

Ritz Brothers and Gene Autry are<br />

due here shortly.<br />

The nice job done by Esther Williams in<br />

"This Time for Keeps," now showing at the<br />

Paramount and Beach, has somewhat soothed<br />

irate Miamians who were riled when Miss<br />

Williams blasted the local climate via a<br />

Louella Parsons broadcast. Localites are still<br />

waiting critically to see "On an Island With<br />

You," the film which Miss Williams made<br />

here.<br />

Mr. and Mrs. Mervyn LeRoy visited the<br />

Hialeah race track recently. The producer's<br />

wife has horses of her own on the coast.<br />

Ex-Pvt. Iry Mand.ell and Maurice Chevalier<br />

had a reunion here, three years from the day<br />

when Mandell recruited Chevalier to entertain<br />

the First division, infantry for whom<br />

the actor is said to have given the best show<br />

of his life. The Embassy and "Variety, Claughton<br />

circuit, will show "Man About Town,"<br />

the Chevalier film, following the French<br />

star's personal appearance here in a club<br />

engagement . Becker of Rank-International<br />

Pictures is vacationing in Miami<br />

Beach.<br />

Aurora Roche, dancer, has been signed to<br />

do two motion pictiu-es in Mexico after leaving<br />

here in July. She will speak Spanish in<br />

the films to be produced by Clasa Films of<br />

Mexico City. One of the pictures is a Mexican<br />

version of "Joan of Arc" . Strand<br />

gave a Saturday matinee special treat for<br />

children, offering Roscoe the Great and his<br />

assistant in a magic show and "Land Rush"<br />

on the screen.<br />

It was rumba instruction night at the<br />

Variety Club recently, with Nino Yacovina<br />

as guest teacher. Thomas Salinas of the Arthur<br />

Murray studios was to follow.<br />

Robert Alda, screen star, was the guest<br />

star on the Herald-WQAM Quizdown at the<br />

Olympia. Alda headlined the Olympia's stage<br />

show. Contestants in the quiz show received<br />

passes J. D. Woodard, Warner field man<br />

from<br />

. . .<br />

Atlanta, arrived to work with Tom<br />

Jefferson, Paramoimt publicity director, on<br />

pomotion for "Treasure of Sierra Madre."<br />

Wometco's Cameo has been selected for the<br />

southern premiere showing of "The Paradine<br />

Case." It will open February 18. Particularly<br />

attractive art went into the ad that<br />

appeared in Sunday's papers.<br />

The Mervyn LeRoys came from Boca Raton<br />

to visit the Nicholas Schencks whose house,<br />

when their three daughters are not home<br />

from Sarah Lawrence and Ethel Walker's,<br />

is one continuous house party, so the society<br />

page of the Daily News reports.<br />

CHARLOTTE<br />

J^ore about the Carolinas convention: Although<br />

a member for years, Alfred Starr,<br />

Bijou Amusement Co., Nashville, attended<br />

his first convention . new members<br />

were introduced at the first meeting .<br />

Outstanding for the exhibitors wives was the<br />

luncheon given them at Chez Montet by William<br />

Johnson, president of Motion Picture<br />

Advertising Service Co., New Orleans, and<br />

Bob Simpson, divisional manager. Each was<br />

And praises<br />

presented a gardenia corsage . . .<br />

still come in for the interestingly decorated<br />

ballroom for the dinner and dance. Photographs<br />

of the officers, 60x40, looked down<br />

from the wall panels, and the tables had<br />

large red hearts at intervals in carrying out<br />

the Valentine day motif.<br />

Harold Armistead opened his new Colony<br />

in Easley, S. C, January 23. He also operates<br />

the Lyric there . . . Ellis Blumenthal's Hollywood<br />

in Winston-Salem was destroyed by<br />

fire January 28 . . . W. S. Walker's Gem in<br />

Summerton, S. C, burned last week.<br />

Arriving here Sunday for booking and buying<br />

and snowbound by the blizzard which<br />

started early Monday morning were J. H.<br />

Webster and J. B. Culpepper of Elizabeth<br />

City and Roy Champion of Weldon.<br />

O. D. Calhoun, co-owner of the Scenic In<br />

Newland since its opening, has purchased the<br />

stock owned by V. H. Fi-eeman. Calhoun<br />

plans many changes, including addition of<br />

a streamlined candy and drink bar, complete<br />

redecoration, new furniture for the ladies<br />

loimge and air conditioning . H. Sigman<br />

of Statesville will construct a drivein<br />

theatre on the highway between Statesville<br />

and Salisbury for a spring openmg. Recently<br />

S. C. Cline of Statesville announced<br />

plans for a drive-in just outside of Statesville<br />

on the Hickory road.<br />

Everett Enterprises will take over the<br />

operation of the Gay in Gibsonville February<br />

16 from W. D. Joyner.<br />

DISTINGUISHED APPEARANCE<br />

UNMATCHED COMFORT<br />

keynote the great new line of<br />

HEYWOOD-WAKEFIELD CHAIRS<br />

- ENC®RE<br />

See us for full details on<br />

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EXCLUSIVE<br />

SOUTFIEASTERN DISTRIBUTOR<br />

WIL-Km<br />

CHABLOTTE, N. C.<br />

ATLANTA. GA.<br />

••Everything for the theatre except film"<br />

Ask for Bids in Memphis<br />

On Film Storage Plant<br />

MEMPHIS—Memphis Film Service, Inc.,<br />

has released plans to contractors for bids<br />

on a film storage and inspection building to<br />

be erected at the corner of Pontotoc and<br />

Hernando streets, about a block and a half<br />

from the center of Filmrow. Dent and Aydelott<br />

are the architects. The building will<br />

contain eight vaults and will accommodate<br />

24 inspectors. It will be air conditioned and<br />

will have complete facilities for the physical<br />

handling of film. The company is affiliated<br />

with National Film Service, Inc., which handles<br />

the physical distribution for Selznick<br />

Releasing Organization and services film for<br />

other distributors.<br />

Dixie Amusements Buys<br />

Theatre Site in Toccoa<br />

TOCCOA, GA.—W. M, Snelson, co-owner<br />

of the Dixie Amusement Co., announced the<br />

purchase of a site here for construction of<br />

a 1,500-seat theatre. The company now<br />

operates the Ritz and Star theatres in Toccoa.<br />

Snelson made no annoimcement of when<br />

the theatre would be built and said plans<br />

have not yet been drawn.<br />

100<br />

BOXOFFICE :<br />

14, 1948<br />

I


Galaxy of Top Talent<br />

Performs for Varieiy<br />

MIAMI—Probably the most expensive talent<br />

ever on a single stage put on a great<br />

show at the Paramount's Beach Theatre here<br />

the night of February 11 to help build the<br />

Variety Club's heart fund. The sihow was<br />

expected to net the club $50,000.<br />

Complete cooperation of the area's publicity<br />

and entertainment facilities and a great<br />

deal of volunteer work went into the making<br />

of the show, according- to Tom Jefferson,<br />

Pajamount exploiteer.<br />

ADVERTISED IN ALL THEATRES<br />

All local theatre circuits repeatedly advertised<br />

the show in their daily newspaper ads.<br />

giving it good space and a lead-off spot.<br />

Trailers appeared on five Wometco and five<br />

Paramount screens; radio stations plugged<br />

the affair consistently and local commentators<br />

mentioned it. You could scarcely look<br />

up at the sky without seeing an aerial banner<br />

being towed beneath the clouds. Besides<br />

headers on regular theatre ads, newspapers<br />

printed numerous publicity stories and local<br />

columnists repeatedly found excuse to report<br />

on the progress of plans. Jefferson ballyhooed<br />

the show during his week-long, twocar<br />

parade, using the lead car. restilt of a<br />

tiein with the Oldsmobile company, to carry<br />

a display on its top.<br />

The show, the first annual affair to be presented<br />

by Tent 33. was preceded by the arrival<br />

of stars at the theatre, starting about<br />

11 p. m. Several prominent persons were<br />

seated to arrive in the new Oldsmobile. never<br />

before shown anywhere except on the testing<br />

grounds of General Motors. Paramount News<br />

covered the arrival of the stars.<br />

BILL SHAYNE IS CHAIRMAN<br />

Invitations to the show were secured by a<br />

donation to the heart fund. Bill Shayne was<br />

general chairman, with Jerry Hirsch responsible<br />

for assembling the talent. Art Schwartz,<br />

manager of the Beach, saw that everything<br />

moved along smoothly. Don Lanning, Al<br />

Weiss and Dan Fitch are the show's producers.<br />

Al Weiss' lineup from the Olympia was one<br />

of the first scheduled. It included Keye<br />

Luke, the DeCastro sisters. Jean Carroll and<br />

Carl and Arlene. Other entertainers, appearing<br />

by courtesy of the Arthur Murray studios<br />

and various night clubs, read like a<br />

who's who of show business.<br />

Entertainers included Jackie Miles, the<br />

Vagabonds, Oracle Barrie, Ray Manton,<br />

Harry Richman, the Ritz brothers, Maurice<br />

Chevalier, Sophie Tucker, Del Casion, Jerri<br />

Blanchard, Steve Murray, Julie WUson, Gene<br />

Barry, Gloria King, Gene Bayles, Chi'is Kerrigan,<br />

Bill Jordan. Dave Elliott, Amie Sulton,<br />

Jack Prince, Charlie Farrell, the Wilfred<br />

Mae troupe. Martha Stewart, Willie Howard,<br />

Mun'ay Lane, Michael Strange, Carmen Miranda,<br />

Joe E. Lewis, the Jack Cole dancers,<br />

Harry Carroll. Polly Baker. Allan Carftey,<br />

Gracie Fields, Myles Bell, the Colstons. Pat<br />

Henning, George Chatterton, George Fronk<br />

and Tommy Salinas.<br />

Memphis Area Has 570 Theatres<br />

With a Total of 268,501 Seats<br />

NEW YORK—The Memphis exchange area<br />

has 570 theatres with 268,501 seats in operation.<br />

Sixteen theatres with 5,655 seats are<br />

closed. Less than half the theatres—229<br />

with 133,930 seats—are circuit owned. The<br />

noncircuit houses total 357 with 140,226 seats.<br />

There are five drive-ins in the area with<br />

a capacity of 2,050 automobiles.<br />

There is o:ily one city in the territory with<br />

a population between 250,000 and 500,000.<br />

This is Memphis. It has 37 theatres with<br />

Theatres in operation<br />

Closed theatres<br />

35,560 seats, or an average of 961 to the thea-<br />

There are no cities in the 100,000 to 250,000<br />

population classifications. Little Rock, the<br />

only one between 50,000 and 100,000, has 13<br />

theatres with 10,188 seats.<br />

There are two theatres in cities between<br />

"5.000 and 50,000; 12 in cities between 10,-<br />

^n and 25,000: 22 in towns of from 5,000 to<br />

10,000, 55 in towns of 2,500 to 5,000, and 273<br />

in towns of 2.500 and under.<br />

Managers Trade Jobs<br />

ST. PETERSBURG, FLA.—Charles W.<br />

Knkconnell, manager of the Capitol, and<br />

Garvin Combs. La Plaza manager, have<br />

traded jobs.


. . . Tom<br />

. . Mrs.<br />

. . . Pete<br />

. . Janice<br />

. . Columbia<br />

MEMPHIS<br />

n number of exhibitors in town last week<br />

complained they had had to close their<br />

theatres curing the bad weather, throwing<br />

their bookings all off. With better weather.<br />

although it was still anything but springlike,<br />

business was reported picking up and roads<br />

and highways were open again in the midsouth.<br />

Twentieth-Fox held its annual Family club<br />

election and chose Mildred Sharp as president:<br />

Mrs. Sue Eubank, vice-president; Dorothy<br />

Miller, recording secretary: Evelyn Hammonds,<br />

treasurer, and Marie Taylor, assistant<br />

treasurer.<br />

T. Oscar Baldridge has gone to Miami for<br />

several weeks to promote the opening of<br />

"Arch of Triumph" for United Artists at<br />

the Lincoln Theatre there . . . Frank Loeffel,<br />

World War II veteran, has joined the circuit<br />

advertising department of Malco Theatres<br />

as an artist . . . C. F. Hilgers, district<br />

manager for Eagle Lion. Dallas, has been<br />

attending a sales meeting here . Howard<br />

McClelland, availability clerk at Eagle<br />

Lion, has submitted her resignation.<br />

Henry Brownlee, manager of the Strand,<br />

and Olive Brownlee, manager of the Princess,<br />

were called to Gainesville, Tex., this week<br />

by the death of their father, T. G. Brownlee<br />

O'Ryan of Transitads and assistant<br />

chief barker of the Variety Club, who has<br />

been under treatment in a Boston hospital,<br />

returned to Memphis.<br />

Exhibitors visiting Filmrow this week in-<br />

S. M. Perrin. Monarch Theatre Supply<br />

salesman in Little Rock, spent several days<br />

here as did G. W. Jones of the Central Films<br />

circuit. Little Rock . has hired<br />

Mr.<br />

J. C. Starling as apprentice booker . . .<br />

and Mrs. Tom Donahue are the parents of<br />

a son born January 25. The baby has been<br />

named Thomas John Donahue. Donahue is<br />

with Paramount.<br />

Seen in Memphis: C. W. Tipton of the<br />

Tipton, Monette, Ar-k.. and the State and Robert Wilson, Wells, Bolivar. Tenn., was<br />

New at Caraway, Ark.: Ned Greene, Legion in town doing some booking as were Amelia<br />

Ellis, Mason, Mason, Tenn.: E. G. Jackson,<br />

at Mayfield, Ky.; K. K. King, Plaza, Searcy,<br />

Cave, Cave City, Ark., and J. C. Bonds, Von,<br />

Ark.: Carey Axley. New, England, Ark.; A. D,<br />

Hernando, Miss.<br />

Fielder, Steele, Steele, Mo.; L. F. Haven of<br />

Haven Theatres, Forrest City, Brinkley,<br />

Wynne and Marianna. Ark.; J. E. Singleton.<br />

Tyro, Tyronza, Ark.: R. B. Gooch jr., Ritz,<br />

Selmer, Tenn.: Wake Newson, Dixie, Marmaduke.<br />

'Arch' to Bow Feb. 17<br />

Ark., and Dan Landers, Radio,<br />

Harrisburg,<br />

Ark.<br />

Also in were Neely Bradford, Savannah,<br />

Savannah, Tenn.; Robert Wilson, Wells, Bolivar,<br />

Tenn.; W. R. Lee. Gem and New, Heber<br />

Springs. Ark.. The Rice, Des Arc, Ark., and<br />

The Star, Star City, Ark.: Frank Fisher,<br />

Jan, Como, Miss.; Moses Slyman, Lux, Luxora.<br />

Ark.; C. M. Alpe, Gay, Crawfordsville,<br />

Ark.; C. D. McAllister, Grand, Grand Jimction.<br />

Ark., and W. C. Kroeger, Shannon and<br />

Maxon, Portageville, Mo.<br />

J. W. Wofford, Eupora. Eupora, Miss., and<br />

his son, J. F. Wofford, Ackerman, Ackerman,<br />

Miss., and his son-in-law. Gay M. Mounger,<br />

City, Calhoun City, Miss., were in this week<br />

A. of the Roxy. Clarksdale,<br />

cluded N. Rossi as were D. Landers, Radio, Harrisburg, Ark.,<br />

and W. S. Tyson. Savoy, Clarksdale, Miss.<br />

Miss.: T. H. Kinney, Hays, Hughes, Ark.;<br />

H. M. Haddad. Munford, Munford, Tenn.:<br />

Bolivar. Louise Mask. Luez. Tenn.: Gordon<br />

Dawson, manager of Universal, and<br />

Robert Wilkinson and Richard Set toon, salesmen,<br />

B. Hutchins, State and Dixie, Corning, Ark.:<br />

have returned from a regional meeting<br />

Arthur Rush, Houston, Houston, Miss.; Jerry<br />

in St. Louis.<br />

Williams, Joy, Blue Mountain. Miss.; Ned<br />

Greene, Legion, Mayfield, Ky.; T. E. Williams.<br />

Mrs. Mary Ballard is a new biller at Uni-<br />

Tyson. Clark.sdale. Miss.: W. L. Moxversal<br />

here, succeeding Mildred Lansky who<br />

resigned to go to Honolulu with her husband<br />

ley. Savoy and Mox. Blytheville, Ark., and<br />

Long, biller for Warner<br />

Cliff Peck, Gem, Covington,<br />

Tenn.<br />

SUPPLY<br />

1021 GRAND<br />

THEATRE<br />

COMPANY<br />

FORT SMITH, ARK.<br />

Bros., is wearing a diamond on her left hand.<br />

Her fiance lives in Louisville and the wedding<br />

is to take place in the spring or early<br />

summer.<br />

Other recent visitors were J. F. Adams of<br />

Coldwater, Miss.; Howard Langford of Marks,<br />

Miss.; C. A. Gillarnd, Semo. Steele, Mo.;<br />

D. H. Brown, Shirley, Ark.; W. R. Tutt, Savoy,<br />

Tunica, Miss.: Fitz Farris, Harlem, Clarksdale,<br />

Miss.; Mr. and Mrs. A. D. Fiedler,<br />

Steele, Steele, Mo.; H. C. Langford, Folly,<br />

Marks, Miss., and W. A. Rush, Houston,<br />

Houston. Miss.<br />

At Florida Resorts<br />

MIAMI—Enterprise studio's "Arch of<br />

Triumph," starring Ingrid Bergman, Charles<br />

Boyer and Charles Laughton, will have a<br />

dual world premiere in the Colony Theatre,<br />

Miami Beach, and the Paramount Theatre,<br />

Palm Beach, Tuesday night, February 17, it<br />

was announced by Gradwell L. Sears, president<br />

of United Artists, and George J. Schaefer.<br />

Enterprise vice-president in charge<br />

of distribution.<br />

The two-city premiere, commemorating to<br />

the day the 100th anniversary of the rededication<br />

of the Arc de Triomphe by Louis<br />

Phillipe, will be celebrated by official city<br />

and state Arch of Triumph day tributes.<br />

Henri Bonnet. French ambassador t


: February<br />

now<br />

odeon Loses Two<br />

Calgary Theatres<br />

CALGARY—Odeon Tlieatres gave up leases<br />

on two suburban houses here last week, leaving<br />

the Rank circuit with only one theatre<br />

in Calgarj'. the downtown Grand.<br />

HaiTy Kohn. managing director of Rosedale<br />

Theatres, which operates the Crescent in the<br />

heights area, and of Westmount Theatres,<br />

which owns the Plaza in suburban HilLhurst,<br />

annoimced that both houses had been recaptured<br />

from Odeon. The Odeon lease on the<br />

Crescent still had eight years to run.<br />

The Odeon lease provided that Rosedale<br />

Theatres could not build another picture<br />

house on the heights. The company wants to<br />

build, however, and may start work next<br />

summer on an 860-seater in the heights business<br />

section. The site has already been<br />

acquired.<br />

Jack M. Warner Gathers<br />

Trade Data on Prairies<br />

CALGARY—Stating that he was covering<br />

some western key cities on an infomtal survey,<br />

Jack M. Warner spent two days here<br />

last week. In the company of Morris Saifer.<br />

branch manager, he checked on sales and<br />

shipping methods on the prairies and visited<br />

some of the exhibitors.<br />

The genial son of Jack L. Warner, vicepresident<br />

in charge of production at Warner<br />

Bros., said he fotmd a vast difference in sales<br />

styles and audience tastes in the various<br />

sections of the continent. His present tour<br />

took him through the south, to New York,<br />

and into Canada, where he made stops in<br />

Winnipeg, Toronto and St. John. Warner had<br />

just concluded many months of study in theatre<br />

operational work.<br />

"I've done a bit of production alongside<br />

my father and his brothers, and I spent just<br />

over a year in the exhibition end of the<br />

business," he said. "Now I'm learning about<br />

distribution." He spent five years in the army<br />

with a signal corps photographic outfit, filming<br />

everything from actual combat to documentary<br />

films for training purposes.<br />

He departed by plane for Salt Lake City.<br />

Hear Beaver May Build<br />

Theatre in Fredericton<br />

ST. JOHN—If Loid Beaverbrook, who has<br />

established a home in Fredericton, builds a<br />

theatre there, as rumored, speculators wonder<br />

if he will play J. Arthm- Rank product. Beaver<br />

and Rank are said to be financial warriors.<br />

Beaver now has two residential properties<br />

in Fredericton, and the grapevine, on<br />

the premise he can't use both for homes, links<br />

one with a theatre project. Beaver's offer<br />

of SIOO.OOO for a community rink was declined<br />

because he insisted on waiver of interest payments<br />

for all those placing money in the deal.<br />

He may continue with his original plan to<br />

build a rink wholly for the University of New<br />

Brimswick, of which he is chancellor.<br />

Library Stocks Films<br />

OTTAWA—The Ottawa public library has<br />

become the 164th institution of its kind in<br />

Canada to estabhsh a film library. It has a<br />

stock of 100 short subjects, for which there<br />

were 259 bookings during the first four weeks<br />

of operation. Films were secured from the<br />

National Film society and the National Film<br />

board.<br />

BOXOFTICE :<br />

PoUUcal Move Eliminates<br />

Saunders From Tax Fight<br />

George Stroud, Hamilton<br />

Showman, Is Stricken<br />

DUNDAS, ONT.—George E. Stroud, veteran<br />

Hamilton showman and former manager<br />

of the Palace died February 2 at his home<br />

here when stricken by a heart attack while<br />

listening to the radio. Stroud, retired last<br />

December as manager of the Palace, Hamilton's<br />

large motion picture house. He was<br />

69 years old.<br />

Well known throughout Canada in the<br />

stage and motion picture business, Stroud<br />

spent practically his entire lifetime in film<br />

work. His first job was managing the old<br />

Star I<br />

the Savoy i in Hamilton which was<br />

owned by his late father.<br />

A native of Hamilton. Stroud lived in that<br />

city and in Dundas all his life. He was active<br />

in the early 1900s in promoting vaudeville<br />

and stage entertainment in Dimdas. He<br />

was responsible for bringing in many a leading<br />

actor, actress and production to Hamilton.<br />

Stroud was manager of the Palace in Hamilton<br />

for 26 years at the time of his retirement.<br />

The veteran showTnan also was interested<br />

in sports. He was a life member of the<br />

Hamilton Gun club.<br />

Surviving are his wife, a daug^hter, Mrs.<br />

James Bellenie; and three sisters, Mrs. Ray<br />

Lehn, Mrs. J. Powers and Miss Edith Stroud,<br />

all of Hamilton.<br />

Promoter at Vancouver<br />

Shifts to Auditorium<br />

VANCOUVER—Hilker Attractions, promoter<br />

of stage shows and concerts here,<br />

which has been using the downtown Famous<br />

Players Strand and International Cinema<br />

the last few years, is staging most of its attractions<br />

in the Auditorium, near Stanley<br />

Park. Hilker said the move is a result of<br />

"exorbitant" rentals being charged by the<br />

uptown theatres. He said he can rent the<br />

Auditoriimi at 50 per cent the rental asked<br />

by the theatres. The 1,900-seat Auditoritmi<br />

has had a hectic career and is one of Vancouver's<br />

landmarks. It has changed hands<br />

many times in recent years and w-hen not<br />

in use for concerts, etc., is used as a roller<br />

rink. Big shows cannot play there because<br />

it lacks backstage facilities. Some Vancouverites<br />

do not like the change, and are writing<br />

to the newspapers complaining.<br />

Army Producing Three Films<br />

OTTAWA—Cost of the army film bureau<br />

dm-ing 1947, including pay and allowances for<br />

12 employes from April 1, 1947, to Jan. 31,<br />

1948, was S29,919.60. Defense Minister Brooke<br />

Claxton reported in reply to a question in the<br />

House of Commons. This cost covered the<br />

storage handling and distribution of some<br />

thousands of films for use in active and reserve<br />

imits as well as production. Claxton<br />

said three films are in process of production<br />

or planned, but he declined to give their<br />

names.<br />

14, 1948 K<br />

TORONTO—The demand of the Ontario<br />

Ass'n of Mayors and Reeves for a new amusement<br />

tax in the province, contained in a<br />

brief presented to the Ontario cabinet last<br />

week, became virtually leaderless through a<br />

political move in which Mayor R. H. Saimders<br />

of Toronto was appointed chairman of the<br />

Ontario hydroelectric power commission.<br />

Mayor Saunders, who will resign his seat in<br />

the city council, for two years has been promoting<br />

a campaign to restore amusement tax<br />

in Ontario, with a slice to be earmarked for<br />

the municipalities to pay for hospital and relief<br />

costs. When the brief was presented<br />

to the government. Saimders had been<br />

appointed to hydroelectric job by Premier<br />

George A. Drew, who told the deputation<br />

that the whole question of taxation<br />

would be reviewed by a provincial legislative<br />

committee. That was as far as the subject<br />

was reached at the cabinet interview,<br />

thus giving hope to the theatre interests that<br />

an Ontario amusement tax might be shelved.<br />

There has been no such tax in Ontario for<br />

a decade.<br />

Meanwhile, the provincial government has<br />

been receiving protests against the proposed<br />

levy- One resolution came from the United<br />

Auto Workers union, with a membership of<br />

more than 50,000 in Ontario, and it read in<br />

part: "It is our conviction that the introduction<br />

of a municipal hospital tax on theatre<br />

admissions as proposed by some municipalities,<br />

particularly Toronto, would be,<br />

in itself, ill-advised but, more important,<br />

might lead to further taxation of this natm-e.<br />

We feel it is a nuisance tax and such<br />

taxes fall inequitably on different sections<br />

of the community, particularly on the working<br />

man who is least able to pay the tax."<br />

Meanwhile, the word in Ottawa is<br />

that the<br />

federal government will drop its 20 per cent<br />

war tax on theatre grosses with the bringing<br />

down of the budget before the close of the<br />

fiscal year March 31. The annoimcement<br />

would be made before parliament by Finance<br />

Minister D. C. Abbott w'hen the step is taken.<br />

NFB Expenditures in '47<br />

Totaled $3,114,838<br />

OTTAWA—According to the annual report<br />

of the National Film board, tabled in the<br />

Commons, shows that all except $4,662 had<br />

been spent of the parliamentary- appropriation<br />

last year of $2,290,148. The board also<br />

received and spent a further $829,352 for<br />

contract work with federal and provincial<br />

governments and other persons, making a<br />

total expenditure in the year of $3,114,838<br />

The revenue from theatres and the sale of<br />

prints totaled $67,133.<br />

The NFB report estimated that 70,000,000<br />

persons in other coimtries saw its films during<br />

the period, the attendance at performances<br />

in the NFB riu-al circuits was 2,760,000<br />

and, in addition, the NFB releases had been<br />

seen at many Canadian theatres whose combined<br />

patronage was not listed.<br />

At the same time, the report of the Canadian<br />

Broadcasting Corp. for the fiscal period<br />

showed a deficit of $27,261, the revenue from<br />

all sources being given as $5,803,028.


. . lATSE<br />

. . Since<br />

. .<br />

VANCOUVER<br />

Tack M. Warner, son of the vice-prssident of<br />

^ Warner Bros, was here on a tour he is<br />

making to study distribution methods in Canada<br />

... A fire panic was averted at the State<br />

Theatre by an alert doorman, Arnold Morrow,<br />

200 patrons were watching a French<br />

fUm, "The Well-Digger's Daughter," when a<br />

fire broke out in the basement. There was<br />

more smoke than flames and the house was<br />

cleared within a few minutes, using all exits.<br />

The damage was slight.<br />

Completion of a S60,000 improvement program<br />

is in its final stages at the Capitol,<br />

Pi-ince Rupert, by the Famous Players circuit.<br />

A new $10,000 maquee. extending the<br />

full<br />

frontage of the building with neon lighting,<br />

750 new seats and a new ventilation system<br />

are included. The FPC Capitol is the<br />

only theatre in the rorthern British Columbia<br />

town. Harry Black is the manager.<br />

The Phillit circuit in western Canada has<br />

acquired the new Roxy at Grand Forks, B. C.<br />

from Peter Abrosimoff, who opened it seven<br />

months ago and ran it in comjpetition with<br />

the Gem, owned by Phillit. The two houses<br />

have a combined seating capacity of 750. The<br />

population is 1,300. The circuit wiU close the<br />

Gem eventually . . . The National Film Board<br />

sports reel, "Champions in the Making," which<br />

features Barbara Arm Scott of Ottawa, new<br />

Olympic ice skating champion, was screened<br />

here. Columbia will release it.<br />

Filmrow visitors were Owen Bird, Goldin;<br />

Kelly Hayter, Rex Salmon, Armstrong: Paul<br />

Gauthier, Quesnel; Harry Phillit, Wimiipeg;<br />

Paul Harmond, Squamish; Myron McLeod<br />

Canadian Pictm-e Pioneer from Powell River.<br />

All Combined business on Filmi-ow with a<br />

visit to the Picture Pioneers Movie baU Februai-y<br />

3 . . . Howard Boothe, Odeon's British<br />

Columbia district manager, was back at his<br />

desk after a month's holiday in Hollywood<br />

and points south of the border.<br />

It is in the heart of the business section.<br />

Odeon has no theatre on the main stem, but<br />

FPC controls the Columbia, two blocks away.<br />

Hymie Singer of the State here also is intei'-<br />

ested in the theatre as a spot to play his<br />

foreign picture policy in conjunction with his<br />

State and his Rio at<br />

Victoria.<br />

One of British Columbia's leading exhibitors<br />

came up with some good advice to the theatremen<br />

who are ti-ying to squeeze the public<br />

with advanced ticket prices: "Don't oversell<br />

bad product. Take the lo.ss and give the customers<br />

a break, and rebuild good feeling with<br />

the ticket buyers, and keep your patrons<br />

coming and satisfied."<br />

Dick McCartney, who sold his two New<br />

Westminster theatres to the Odeon circuit,<br />

is now operating the Show Boat bath house<br />

in downtown Vancouver. His partner. Bob<br />

Millman, formerly was with Paramount on<br />

the local Filmrow . Local F71 of<br />

front office employes has elected these officers:<br />

President and business agent. Bill Grant<br />

of RKO: vice-president. Max Sheine, Eagle<br />

Lion: secretary-treasurer, Vi 'yates of Empire-Universal:<br />

executive committee, Delia<br />

Garland, RKO, and Douglas White of Warner<br />

Bros. No agreement has been signed with<br />

distributors to date.<br />

One of the local film boys said some of the<br />

theatres who have installed cry rooms for<br />

mothers with children are now being used<br />

by the exhibitors when business is bad, and<br />

it's always bad when the film hounds get<br />

around.<br />

The National Film board was recently<br />

allowed to enter the once forbidden area of<br />

the Chalk river atomic research center to<br />

film a short subject on the project, Ciiarles<br />

Marshall, local NFB supervisor, reported.<br />

OTTAWA<br />

T Earl Lawson, president of Odeon Theatres<br />

of Canada, and Mrs. Lawson have been enjoying<br />

a winter holiday at the Seigniory club,<br />

Montbello, Que., after which they are to visit<br />

their son-in-law and daughter, Mr. and Mrs.<br />

Donald Baptist, in Ottawa . . . The birth of<br />

the sixth child to John Farrow, Paramount<br />

director, and Maureen O'Sullivan in Hollywood<br />

rated special mention in the Evening<br />

Citizen here where Farrow served as an officer<br />

in the Canadian navy during the war.<br />

Dr. Victor Nef, Swiss minister to Canada,<br />

and officials of the Swiss legation as well as<br />

officers of Ottawa's Minto Skating club attended<br />

a special screening of the National<br />

Film Board's "Champions in the Making"<br />

which features Barbara Ann Scott of the<br />

Minto club, the new Olympic figure-skating<br />

champion.<br />

A television test film in which President<br />

J. J. Fitzgibbons of Famous Players Canadian<br />

Corp. makes a special appearance has<br />

aroused considerable interest among local<br />

theatre men. The pictm-e was made in New<br />

York when Fitzgibbons attended a demonstration<br />

of televised broadcasting for ultimate<br />

use in theatres.<br />

Projectionists Local 348 presented Bill<br />

Oswald, retiring inspector of theatres for A deputation of local theatre managers, of<br />

British Columbia, a life membership card at a which Domi B. Stapleton, owner of the Centre,<br />

dinner given in his honor the<br />

was spokesman, waited on Mayor Stan<br />

.<br />

death of Frank Kerr of the Edison Theatre at Lewis to protest against the reintroduction of<br />

New Westminster recently, it is reported that an amusement tax in Ontario to be shared<br />

both Famous Players and Odeon are making<br />

by the province and municipalities under a<br />

plan proposed by Mayor R. H. Saunders of<br />

offers to the Kerr estate for the<br />

Edison.<br />

Toronto. Subsequently, when the mayors met<br />

at Toronto, Ottawa's civic head took a stand<br />

against the renewal of the tax which had<br />

been abolished ten<br />

years ago.<br />

The construction of a suburban theatre in<br />

the south side by A. Wolfe has reached the<br />

roof stage . . . Irving Herman, publicist for<br />

International Film Distributors, was here for<br />

a screening of "T-Men" at the Elgin for<br />

representatives of the RCMP, the Ontario<br />

provincial police force and the Ottawa police<br />

department and government officials. -iT<br />

The celebrated Leslie Bell singers of Toronto<br />

appeared before the cameras of the<br />

National Film board here for a choral picture.<br />

They also sang for 13 recordings which<br />

will be broadcast in the States under Canadian<br />

government sponsorship.<br />

Into "Wonderful Race'<br />

Penny Edwards has been inked for the romantic<br />

lead opposite Donald O'Connor in<br />

"The Wonderful Race at Rimrock," to be released<br />

by Universal.<br />

TORONTO<br />

Qn top of the departure of Nat Bresver,<br />

manager of the Belsize, to Brandon, Man.,<br />

where he has acquired the Oak, a former<br />

Odeon unit, comes the report of the resignation<br />

of Ralph Wilson as manager of the<br />

Circle to take up residence in Detroit . . .<br />

Norman AUin, formerly at the Odeon office<br />

here, has joined Cooperative Theatres of Ohio<br />

at<br />

Cleveland.<br />

Sam Kaplan of Kaplan & Sprachman,<br />

theatre architects, has returned from an inspection<br />

of Famous Players theatre developments<br />

in the maritime provinces . . . Paramount<br />

Film Service is handling the physical<br />

distribution without rental charge of the<br />

United Nations' pictui-e, "Hungry Minds," now<br />

being shown in Canadian theatres in conjunction<br />

with the appeal for funds for the<br />

relief of Europe's children ... An armed<br />

bandit victimized the Embassy, Yonge Street,<br />

forcing the cashier. Daphne Major, to hand<br />

over the available cash. Manager Phillip<br />

Sidney reported the loss of $87 after a checkup.<br />

The robber got away.<br />

Odeon's Capitol at Brampton will be called<br />

the Odeon after it opens following extensive<br />

alterations, and the circuit's brand new<br />

house in the same town will be the Roxy .<br />

Something has been added to the International<br />

Cinema by Manager Yvonne Taylor in<br />

the booking of the Paramomit News days and<br />

date with the downtown first run theatres.<br />

The theatre did not previously have a news<br />

weekly.<br />

R. B. Flaherty of the Strand at Beaverton<br />

has joined the Motion Picture Theatres Ass'n<br />

of Ontario . . . Hy Freedman of Los Angeles<br />

has been visiting friends in Toronto<br />

where he was proprietor of the Circle and<br />

other theatres ... A far north visitor was<br />

M. P. Dalseg, proprietor of the Mayfair at t<br />

Sioux Lookout, Ont.<br />

Walter Kennedy, general manager of<br />

Sovereign<br />

Film Distributors, observed the 36th<br />

anniversary of his happy marriage. Walter<br />

made his theatre start practically that many<br />

'<br />

years ago as the vocalist for illustrated songs<br />

:<br />

. . . Alf Perry of Empire-Universal has announced<br />

that a block of 16 films from France<br />

i<br />

has been secm-ed by his company for distribution<br />

in French-language sections of<br />

Canada.<br />

Cold and Rain Restrict<br />

Vancouver Theatre Trade<br />

VANCOUVER—<strong>Boxoffice</strong> gro.sses declined<br />

in downtown houses last week, largely a result<br />

of the unusually cold and rainy weather.<br />

"Green Dolphin Street" at the Capitol was<br />

the leader. Two houses with twin reissues<br />

also were above average. "Daisy Kenyon"<br />

was just fair and out after one week at tihe<br />

Orpheum.<br />

Capitol—Green Dolphin Street (MGM) Good<br />

Along International-Cmema—"Drums the<br />

Mohawk (20th-Fox); oi Zorro<br />

Maik<br />

(20th-Fox), 2nd wk Good]<br />

Orpheum—Daisy Kenyon (20ih-Fax) Fcnr<br />

Park cmd Plaza—The Brothers (EL Br.) Average<br />

Paradise—Dust Be My Destiny (WB). Marked<br />

Woman (WB), revivals Good '<br />

Stale—The Well-Digger's Daughter (Arlkino) Good<br />

Slrand—Always Together (WB); Escape Me<br />

Never (WB), moveover Moderate *<br />

Vogue—The Exile (U-1) Fair ig t^..<br />

104<br />

BOXOFFICE : : February 14, 1948


. . Paul<br />

. . There<br />

. . Hymie<br />

ST. JOHN<br />

r\f the 11 film exchanges here distributing<br />

through New Brunswick, Nova Scotia,<br />

Prince Edward Island and Newfoundland,<br />

there are four managers who hail from St.<br />

John: Gerry Hoyt, Monogram-Eagle Lion;<br />

Maurice Ellman, Alliance Films; Reg March,<br />

20th-Fox, and Sammy Kunitzky, United Artists.<br />

Of the others, Harry Cohen, RKO, is<br />

from Winnipeg, as are Mickey Komar, Warners,<br />

and Harry Simon, Columbia; Pat Hogan,<br />

Paramount, Newfoundland, and Abe Smith<br />

of MGM; Herb Mathers, Empire-Universal,<br />

and Jack Bellamy, International, are from<br />

Toronto.<br />

At the Popular, Grand Falls, N. F., newsound<br />

equipment has been installed, and the<br />

admission lifted a nickel by Pat Edwards,<br />

manager . . . It's been exceptionally cold and<br />

blustery this winter, but this can't be blamed<br />

on Charlie Frost, who made the jump from<br />

Sudbury, Ont., to manage the Halifax Armview.<br />

He's the fourth manager since it was<br />

opened last summer.<br />

Bob McCharles, who died recently at Sydney<br />

after being ill about a year, was a vaudeville<br />

entertainer for several years in Canadian<br />

and U.S. theatres. He was 46, unmarried,<br />

and is survived by his parents, six<br />

brothers, and three sisters, all at Sydney<br />

. . . Lieut. Col. Les Carey, who died recently<br />

at Sackville, was a partner of the late Allison<br />

Ayer in owning and operating the Imperial<br />

at Sackville.<br />

The Mayfair, St. John, is to be given a complete<br />

going-over in the spring . has<br />

been such an overdose of snow since pre-<br />

Christmas that theatre staffs have had to<br />

clear the snow from the roofs to prevent<br />

leaks into auditoriums, offices, projection<br />

rooms, etc., after melting under sun and rain.<br />

There has been far more than the usual<br />

volume of shoveling for theatre employes so<br />

far this winter.<br />

A theatre is being completed for Newfoundland<br />

Amusements, Ltd., in St. John's<br />

at St. James and Water streets. Extremely<br />

cold weather, plus frequent snowstorms, have<br />

held up construction work on this project and<br />

also on the Paramount theatres at St. John,<br />

N. B., and Halifax, N. S.. for Famous Players,<br />

and on the Vogue, Halifax, for Franklin<br />

& Herschorn.<br />

An uncommon way of financing the erection<br />

and equipping of a rink is being proposed<br />

at St. John's, N. F. The city council<br />

has arranged for a referendum for taxpayers<br />

to decide if the property tax will be raised<br />

2 per cent to provide the money for construction,<br />

etc. . . . The new Stadium rink<br />

has been opened at Grand Falls, N. F., for<br />

not only skating and hockey, but touring<br />

shows, fairs, etc. Pat Edwards, manager of<br />

the Popular Theatre, expects the rink attractions<br />

to provide formidable opposition<br />

for his theatre for a few months hut that<br />

the theatre will recover what it lost after<br />

the rink novelty wears off.<br />

Ouimel's'Trivision'<br />

Tryoul This Month<br />

MONTREAL — Ernest Ouimet, 70-year-old<br />

liquor store manager who introduced motion<br />

pictures in Canada, annovuices that he is<br />

satisfied with his experiments in threedimensional<br />

films and is ready fen- a test of<br />

his invention at a local studio later this<br />

month. Ouimet said the secret of his work<br />

is a new type reflector which can be installed<br />

in any camera.<br />

"There have been other claims to the discovery<br />

of three-dimensional photos," said<br />

Ouimet. who calls his invention "trivision."<br />

"Those I have seen are notching more than<br />

superimposed panes of glass on ordinary pictures."<br />

His experiments, he said, have eliminated<br />

the necessity for visual aids. He produced<br />

some still photos where the appearance of<br />

depth was unmistakable. One showed a<br />

woman some distance from a building she<br />

had left.<br />

Ouimet has been working on the project,<br />

in collaboration with Albert Brault, a mechanical<br />

designer, for several years. He said<br />

he operated the first regular motion picture<br />

house in Montreal in 1907. It was called the<br />

Ouimetoscope.<br />

is reported as successfully negotiating a<br />

second $2,500,000 loan.<br />

Currie & Jones, operators of coin machine<br />

arcades in St. John and Halifax, and distributors<br />

of pinballs, slots, bells, jukes, have<br />

become distributors of 16mm projection and<br />

sound equipment and films. The partners<br />

are Wilfred Currie, Halifax, and Jack Jones,<br />

St. John.<br />

CALGARY<br />

pirst to occupy office space in the newly constructed<br />

armex to the Film Exchange Bldg.<br />

is the Booth Film Service. A screening room<br />

for 16mm pictures is being finished in the<br />

basement and will be operated by John Booth.<br />

It will seat 60 people. W. H. B. Sharp still<br />

operates the 35mm screening room in the old<br />

building.<br />

Jay Lieberman, manager for Odeon in Edmonton,<br />

was here for the weekend booking.<br />

He reports the policy change at the 'Varscona,<br />

subm-ban house, from subsequent rmi to first<br />

run English film, has worked out well. It<br />

enabled the circuit to catch up with a backlog<br />

of product and is stimulating interest in<br />

the 500-seat house, he said. "Man in Grey,"<br />

which has appeared often in Calgary, will<br />

make its first appearance in the capital city<br />

next week. Another policy change that has<br />

paid off is the sneak preview. These shows<br />

are advertised without naming the feature.<br />

First program was "Body and Soul" and it<br />

drew a turnaway crowd.<br />

Frank Davis of Winnipeg passed through<br />

the city en route from Edmonton to his home<br />

town.<br />

VICTORIA<br />

plans are under way to form a private stock<br />

company in Chemainus to build a motion<br />

picture theatre at a cost of about $50,000.<br />

An option has been secured on property in the<br />

new business subdivision on the Island highway.<br />

Horace Elgie of Nanaimo presents motion<br />

pictures to Chemainus twice weekly, and<br />

seats are generally at a premium. Many residents<br />

have been urging consti-uction of a<br />

theatre for the last ten years.<br />

Manager Sheila Bcjay of the Rio made her<br />

ads for "That Brennan Girl" so spicy that<br />

after running them for three days local newspapers<br />

received so many complaints about the<br />

ad that advertising managers on both papers<br />

wrote Bejay, telling her it was against their<br />

policy to continue running the ad. They<br />

deleted the part they considered objectionable,<br />

but during the three days the ad ran<br />

Bejay doubled the amount of business she<br />

has done in tlu'ee days with any other picture.<br />

After the ad was cut, business dropped<br />

about one-third. The wording that was considered<br />

objectionable read: "I'm Ziggy Brennan!<br />

I wasn't born bad! But I became a<br />

woman of the streets! Why? I learned about<br />

love before I learned about life! After men<br />

kissed me, they hated me! There's a gnl<br />

like me in every town!" The picture was held.<br />

Manager John Robertson of the Capitol had<br />

a good run for two weeks with "Gone With<br />

the Wind." It was the third time he has<br />

played the picture . . . Manager Al Davidson<br />

of the Plaza ran five-column ads across the<br />

bottom of newspapers to exploit "The Man<br />

Within."<br />

The Rio will be closed for renovations during<br />

the latter part of April, but will be reopened<br />

in time for the tourist season. Manager<br />

Bejay reports. The policy will be the<br />

same. She recently returned from a vacation<br />

in Vancouver .<br />

Singer, owner of<br />

the Rio, is in New York on a business and<br />

pleasure<br />

trip.<br />

'October Man' to Premiere<br />

In Toronto on March 11<br />

TORONTO—Manager Howard Elliott of the<br />

Fairlawn is arranging the North American<br />

premiere March 11 of "October Man" imder<br />

the auspices of the young men's section of<br />

the Toronto Board of Ti-ade. Pi'oceeds of the<br />

first night are to be turned over to the Queen<br />

Elizabeth hospital, Toronto, and a charity in<br />

Great Britain. A British film star is expected<br />

to make a personal appearance.<br />

Variety Showing Pictures<br />

To Shutins in Toronto<br />

TORONTO—J. A. Ti-oyer of the Famous<br />

Players office, recently appointed chairman<br />

of the movies for shutins committee of the<br />

Variety Club, is busily engaged in providing<br />

special shows at institutions and private<br />

homes. Mobile 16mm equipment was donated<br />

to the club by Associated Screen News and<br />

films are placed at the disposal of the tent<br />

without charge.<br />

Archie Mason, veteran helmsman of the<br />

Springhill, N. S., Capitol, is running for reelection<br />

for mayor with opposition from one<br />

other contender . Nathanson reported<br />

as having taken majority control of<br />

Holt-Renfrew, big fur company . . . Odeon<br />

BOXOFTICE : : February 14, 1948<br />

Astronomer Called in<br />

Dr. Dinsmore Alter, an astronomer and<br />

meteorological expert, has been called in by<br />

Director Alfred Hitchcock as technical adviser<br />

on Transatlantic Pictures' "Rope," being<br />

produced for Warners.<br />

Purchases "Katje'<br />

Helga Noray's new novel, "Katie Called<br />

Katje," has been purchased by Pioducer William<br />

A. Bacher as the first film on his independent<br />

production slate.<br />

105


. . Ameen<br />

. Peter<br />

. . . After<br />

. . Eugene<br />

Severe Winler Hard MONTREAL Vancouver Pioneers<br />

On Theatre Grosses<br />

ST. JOHN—An overdose of snow and cold<br />

in the maritime provinces this winter not only<br />

has dented theatre grosses but has also added<br />

greatly to the cost of operation.<br />

With the cold so severe, consumption of coal<br />

and oU for heating has soared, and prices on<br />

these items are extremely high. With the<br />

grant of another wage boost in the coal fields,<br />

the price of this fuel is expected to go still<br />

higher.<br />

Costs of snow removal also have been great<br />

this winter. At many theatres, snow and high<br />

winds have damaged marquees, lights, signs<br />

and windows.<br />

Soviet Friendship Group<br />

Asks 'Iron Curtain' Ban<br />

WINOTPEG—Boycott of "The Iron Curtain,"<br />

on the ground that it will make<br />

Canada's diplomatic relations with Russia<br />

more difficult, has been urged by the Winnipeg<br />

Council for Canadian-Soviet Friendship<br />

in a letter circulated to local service clubs,<br />

women's organizations and other groups.<br />

The letter, which carries the names of L.<br />

St. G. Stubbs, chairman of the council, and<br />

Margaret Gilchrist, secretary, points out that<br />

20th-Fox, producer, based "The Iron Ciu-tain"<br />

on the memoirs of Igor Gouzenko as printed<br />

in the Cosmopolitan magazine.<br />

The letter states: "The department of<br />

justice facUitated the sale of the memoirs<br />

and film rights. The government made it<br />

possible for the producer to film in Ottawa<br />

background scenes designed to give the film<br />

an air of authenticity.<br />

"In making this film, 20th-Fox is exploiting<br />

a delicate Canadian domestic situation<br />

in a way that will make our diplomatic relations<br />

with the U.S.S.R. more difficult. The<br />

film as planned undoubtedly will stir up<br />

more anti-Russian feeling at a time when<br />

calmness and sanity are most needed."<br />

The letter makes two suggestions. It urges<br />

organizations to write to the prime minister,<br />

members of parliament and newspapers stating<br />

their disapproval of the government's action<br />

and asking that the film be banned in<br />

Canada. It urges boycott of the picture if it<br />

is shown in Winnipeg houses.<br />

High Grosses Continue<br />

At Calgary Theatres<br />

CALGARY—Continued mild weather and<br />

good programs kept midwinter business well<br />

up on average last week. Best grosser was<br />

"Road to Rio." Capacity houses nightly indicated<br />

a holdover. "Hungry Hill," from Eagle<br />

Lion, drew the gTowing number of fans<br />

admiring the more meaty English dramas.<br />

Subsequents and suburbans are all getting<br />

a good share of business.<br />

Capitol—Road to Rio (Para)<br />

Grand—Hungry Hill (EL)<br />

Palace Pacific Adventure (Para);<br />

File 13G5 (NFB)<br />

-Excelle<br />

Purchase 'Stars in My Crown'<br />

"Stars in My Crown," a novel by Joe David<br />

Brown, has been purchased and scheduled for<br />

William Wright's production slate. The story<br />

deals with a preacher in a Tennessee town<br />

and will be produced for Metro.<br />

A second Ned Depinet drive sales meeting<br />

"' was held here Tuesday with Charles<br />

Boasberg and Charles Peppercorn. New York;<br />

Leo Devanev, Canadian general manager, Toronto,<br />

and Montreal and St. John, New<br />

Brunswick sales staffs present .<br />

Lightstone, Canadian general manager of<br />

Paramount, Toronto, was a visitor.<br />

. .<br />

Gordon<br />

Harry A. Kaufman, eastern division manager<br />

of Cai-dinal FUms. has engaged Teddy<br />

Atkinson, formerly with RKO. as salesman<br />

Lawand, booker at Confederation<br />

Amusement, is the father of a baby girl,<br />

while BiU Tabah, general manager, became<br />

parent of a baby boy.<br />

Sick were Gerry Chemoff, manager of International<br />

Films; Wilma Pope, secretary to<br />

Mel Johnston, director of advertising for<br />

LTnited Amusement Corp.. and BiU Trow,<br />

president of Montreal Poster exchange.<br />

Exhibitors in town: Mel Lodge, ovmer of<br />

the Myra, Richmond, Que.; E. St. Pierre of<br />

the La San-e, near Chicoutimi; A. Gilbert<br />

of the Cartier, Chicoutimi; Georges Champagne,<br />

owner of the Roxy, Cartier and Auditorium<br />

there, and Dick Allaire of the Victoria,<br />

"Victoriaville.<br />

George Heiber, Montreal district manager<br />

of United Ai'tists, has returned from St. John<br />

Lambert, Alliance Films salesman,<br />

was on a selling trip in the eastern townships<br />

. . . Johmiy Bastien has replaced Teddy<br />

Atkinson as booker at RKO, and Noi-man<br />

Ragesky, formerly of Toronto, has been engaged<br />

as assistant booker.<br />

There's a rumor that the mayor of Farnham<br />

will build a theatre there . . . Charles<br />

Magnan, who operates the Malartic in the<br />

northern Quebec town of that name, is in<br />

Victoriaville supervising erection of his new<br />

theatre there, of which the outside is already<br />

completed and work is going on in the in-<br />

terior. The theatre is expected to open in<br />

May . 'Venne, manager of the<br />

is<br />

Avalon, Longueuil. visited his son wtio<br />

. .<br />

assistant booker at Eagle Lion Eddy<br />

Sohrider, salesman at Monogram-Eagle Lion,<br />

has resigned.<br />

Arrangements have been completed by<br />

MGM here for the distribution of some outstanding<br />

French - language - dubbed productions<br />

for the 1948 season. Among them ai-e<br />

"The Sin of Madelon Claudet," "Balalaika,"<br />

"Madame X," "Tarzan Finds a Son." "Bathing<br />

Beauty" and "They Met in Bombay." The<br />

management reports that the recently released<br />

MGM-dubbed pictures, such as "Marie<br />

Antoinette," "The Great Waltz," "San Francisco,"<br />

"Mutiny on the Bounty" and "Gaslight,"<br />

are doing exceptional business<br />

throughout the province.<br />

"Gone With the Wind," which recently concluded<br />

its third six-week visit to Montreal at<br />

Loew's, is now playing tliroughout the province.<br />

On the third Montreal visit, the management<br />

reports, it played to more people<br />

than on the original showing. At Huntingdon,<br />

population 1,952, it played for three days<br />

to an attendance of 1,306.<br />

Jeanne Paquin, manager of Hanson 16mm,<br />

is back at her desk after being ill thi'ee weeks<br />

playing five weeks at the Snowdon,<br />

Allied Artists' picture, "It Happened on Fifth<br />

Avenue," was transferred to the Strand for a<br />

second week.<br />

Produce Gala Ball<br />

VANCOUVER — Approximately 1,200 attended<br />

the first annual Movie ball here Tuesday<br />

night last week, produced by the western<br />

branch of the Canadian Motion Picture<br />

Pioneers with the cooperation of the entire<br />

industry here.<br />

The ball, described as a "live extravaganza<br />

to end all ail extravaganzas," was given in<br />

benefit of the Pioneers' benevolent fund in<br />

Hotel Vancouver.<br />

Heading the entertainers was wise-cracking<br />

Jack Paar of radio and motion pictures,<br />

supplemented by Barney Potts and his Keystone<br />

Cops, Ivy Anderson and the Deep River<br />

Boys and others. Ricky Hislop's Nabob orchestra<br />

provided the music.<br />

The honor of being the oldest Pioneer<br />

present went to Johnny Schuberg, 73, who<br />

lives in West Vancouver. He started in the<br />

show business in 1898. He owned the Province<br />

in Winnipeg and was with the Strand<br />

here before Famous Players Canadian took<br />

FORT WILLIAM<br />

/^eorge McComber, partner and manager<br />

of the Lyceum here, a Famous Players<br />

house, died recently. He managed the Capitol<br />

in Calgary a number of years ago and<br />

served as an alderman in Port Arthur for<br />

over eight years . . . Miss M. Kaucher, cashier<br />

of the Capitol, has resigned after having<br />

served for over three years.<br />

At a meeting of Lakehead Motion Picture<br />

Exhibitors Ass'n January 28 in the Royal<br />

Edward hotel, C. Dilley, manager of the<br />

Colonial, was elected president; N. Novak,<br />

manager of the Royal, Fort William, vicepresident,<br />

and L. Palmer of the Lyceum,<br />

Port Arthur, secretary-treasurer.<br />

Nine FPC employes journeyed to Winnipeg<br />

for the annual 25-Year club dinner. The<br />

newest member of the club at the Lakehead<br />

was C. Dilley, who was presented a gold<br />

watch and a 25-year lapel pin.<br />

'^ ^uA Ifou'd 2t4d<br />

Running Classified Ads<br />

in BOXOFFICE!"<br />

106<br />

BOXOFFICE :: February 14, 1948


BOXOFFICE BAROMETER • EXHIBITOR HAS HIS SAY<br />

FEATURE CHART • REVIEW DIGEST • SHORTS CHART<br />

SHORTS REVIEWS • FEATURE REVIEWS • EXPLOITIPS


. . The<br />

EXHIBITOR HA> nid >AT<br />

PICTURES<br />

Just as the Barometer page shows first run reports on current pictures, this<br />

department is devoted for the most part to reports on subsequent runs, made by<br />

exhibitors themselves. A one-star contributor is new, two stars mean the exhibitor<br />

has been writing in for six months or longer, aiid a three-star contributor<br />

is a regular of one year or more, who receives a token of our appreciation. All<br />

exhibitors welcome.<br />

COLUMBIA<br />

METRO-GOLDWYN-MAYER<br />

Corpse Came C.O.D., The (Col)—George Boys' Ranch (MGM)—Jackie "Butch" Jenkins,<br />

Skippy Homeier, Dorothy Patrick. This is<br />

Brent, Joan Blondell, Adele Jergens. This<br />

seems to please the Sunday patrons. Played a natural for the small town patrons and they<br />

Sunday.—James C. Balkcom jr.. Gray Theat^re^, really went for it. We filled the place on a<br />

*<br />

Gray, Ga. Small town patronage. * * Saturday matinee and made good profits during<br />

its running. "Butch" Jenkins was the main<br />

Guill ol Janet Ames, The (Col)—Rosalind attraction and he easily satisfied the people.<br />

Russell, Melvyn Douglas, Sid Caesar. This If you want to fill your theatre, be sure to<br />

gave us our poorest Sun., Mon. in many book it. Played Fri., Sat. Weather: Fine.—<br />

months. Columbia rated this iar too high so George MacKenzie, York Theatre, Hantsport,<br />

1 lost plenty on it. It did not please the few N. S. Small town patronage.<br />

that did come out to see it. Played Sun., Mon.<br />

Weather: Cold and fair.—Arthur E. Phifield, Cynthia (MGM)—Elizabeth Taylor, George<br />

Park Theatre, South Berwick, Me. Small town Murphy, Mary Astor. This was very much<br />

patronage.<br />

a disappointment—really expected something<br />

good but as pictures rate in entertainment<br />

Her Husband's Affairs (Col)—Lucille Ball, value, this will do well to make average. No<br />

Franchot Tone, Edward Everett Horton. This drawing power, either. Played Wed., Thurs.<br />

is comedy but good all the way. There are Weather: Cool.—Rahl and Hanson, California<br />

some hair-raising scenes in this picture that Theatre, Kerman, Calif. Small town and rural<br />

everyone enjoyed. Our business was off a patronage.<br />

little but the trailer was late and the weather<br />

was "agin" us. Played Sun., Mon. Weather: Merton of the Movies (MGM)—Red Skelton,<br />

Rough.—A. D. Laurence, Apex Theatre, Tioga, Virginia O'Brien, Gloria Grahome. A fair<br />

Tex. Rural and small town patronage. * * show but not up to Red Skelton's standard.<br />

Just about everyone enjoyed it. Only average<br />

Johnny O'Clock (Col)—Dick Powell, Evelyn business. Played Wed., Thurs. Weather: Fair.<br />

Keyes, Lee J. Cobb. They did go for this —A. L. Burke jr., Venita Theatre, Herculaneum,<br />

picture, but not popular with us. Played Mon., Mo. Small town patronage. * *<br />

Tues. Weather. Icy, sleet.—Harland Rankin,<br />

Beau Theatre, Belle River, Ont. Small town My Brother Talks to Horses (MGM)—"Butch"<br />

patronage.<br />

Jenkins," Peter Lawford, Beverly Tyler. Butch<br />

Jenkins is really taking hold here. His acting<br />

in this picture was very good and pleased<br />

UJolson Story, The (Col)—Larry Parks, Evelyn<br />

Keyes, William Demarest. Comments were everyone. Played Saturday. Weather: Clear<br />

favorable. We played it too soon after other and cold.— J. E. Rougeau, Club Theatre, Seven<br />

situations.—Joe Stallman, Wyo-Lin Theatre, Sisters Falls, Man. Small town and rural patronage.<br />

Lingle, Wyo. Small town and rural patronage.<br />

* * *<br />

•<br />

.<br />

Romance of Rosy Ridge, The (MGM)—Van<br />

Life With Blondie (Col)—Penny Singleton, Johnson, Thomas Mitchell, Janet Leigh. I<br />

Arthur Lake, Larry Simms. Our first Blondie played it a little late, due to no fault of ours<br />

and it certainly let us down! Too sillyl They'll and as a result didn't do so well as we might<br />

have to be better than this one. Doubled with have. The show is well made and will go if<br />

"Landrush (Col). Average attendance. Played given a half-way break. Played Fri., Sat.<br />

Saturday. Weather: Cold —J. E. Rougeau, Club Weather: Okay.—D. W. Trisko, Ritz Theatre,<br />

Theatre. Seven Sisters Falls, Man. Small town<br />

and rural patronage. * * * Jerome, Ariz. Mining patronage. * *<br />

Sea of Grass. The (MGM)—Spencer Tracy,<br />

Mr. District Attorney (Col)—Dennis O'Keefe, Katharine Hepburn, Robert Walker. This is a<br />

Adolphe Menjou, Marguerite Chapman. This well made picture anid everyone enjoyed it<br />

is a good picture with lots of action and but it is too long. Played Sun., Mon. Weather:<br />

should be double billed. Our business was Fair.—James E. Davis, Rialto Theatre, Bennington,<br />

Okla. Rural and small town patronage. * *<br />

bad due to bad roads. Played Thurs., Fri.,<br />

Sat. Weather: Rain and sleet.—Harland<br />

Rankin, Joy Theatre, Bothwell, Ont. Small Sea of Grass (MGM)—Spencer Tracy, Katharine<br />

Hepburn, Robert Walker. This is a good<br />

town patronage. * * *<br />

story to begin with, and a good cast, though<br />

EAGLE UON<br />

somewhat of a tear-jerker, it appealed to the<br />

men as well as the ladies. It showed up pretty<br />

Heartaches (EL)—Sheila Ryan, Edward Norris.<br />

Chill Wills. The sourest lemon ever shown<br />

on our screen. Hall of 'em walked out, and<br />

to those that remained, I gave rain checks.<br />

This stinker hurts yours and my Widely Separated Spots<br />

future business.<br />

Business is bad enough, and such pictures<br />

don't build up—they tear down. Played Tell Business Trends<br />

Wednesday. Weather: Good.—Ben Brinck, "gUSINESS here hasn't exactly slumped<br />

West Point Theatre, West Point, Iowa. Rural<br />

but my gross for the year will be 15_<br />

patronage. * *<br />

per cent under last year, in spite of the"<br />

fact I boosted admissions nearly 10 per<br />

Law of the Lash (ED—Al "Lash" La Rue,<br />

cent. In general people have felt the<br />

Al "Fuzzy" St. John, Mary Scott. This is a squeeze of the rapidly mounting cost of<br />

good western that we doubled to satisfaction.<br />

living."—Lloyd Lafond, Rimrock Theatre,<br />

—Harland Rankin, Plaza Theatre, Tilbury, Ont.<br />

Winnette, Mont. Small town and rural<br />

Small town patronage. * * *<br />

patronage.<br />

Untamed Fury (EL)—Mikel Conrad, Gaylord<br />

Pendleton, Mary Conwell. A good now than it has ever been. Business in the<br />

"Our theatre business is worse right<br />

picture<br />

for action towns like this but<br />

community, in general, is<br />

nothing<br />

at a very low<br />

extra. We booked it with a western<br />

ebb.<br />

and<br />

There just isn't any."—Marcella<br />

it<br />

got by all right. Business is off here.<br />

Smith, Vinton Theatre, McArthur, Ohio.<br />

This<br />

should have done better on this time. Played "Business is off some here—both theatre<br />

Fri., Sat. Weather: Cold.— Rahl and Hanson, and general."—L. Brazil jr.. New Theatre,<br />

Bearden, Ark.<br />

California Theatre, Kerman, Calif. Small<br />

town and rural patronage. * "<br />

His Section Beginning<br />

To Feel the Pinch<br />

"TN answ-er to your request on<br />

here at the theatre and in general, it<br />

is poor all over. Jeffers is set in the middle<br />

of the richest farm lands, except the<br />

Red River Valley of the north. My business<br />

is down because of the seasonal drop.<br />

The rest of the places in town are doing<br />

mostly a credit business due to a queer<br />

circumstance. We had a good small grain<br />

crop and the best corn in seven years.<br />

The grain is aU in but is not being sold.<br />

The farmers are holding for higher prices.<br />

In some instances they are borrowing<br />

from the bank on future sales. This<br />

means they expect to pay back plus interest<br />

and clear much more than they<br />

can today. This is the feeling throughout<br />

this community. Many places have<br />

thousands of dollars tied up in stock and<br />

credits, and are beginning to feel the<br />

pinch."—E. J. Petersen, Cozy Theatre,<br />

Jeffers, Minn.<br />

well at the boxoffice. Play it, if you haven't.<br />

Played Tues., Wed. Weather: Fair.—Jim Mote,<br />

Gem Theatre, Sterling, Okla. Rural and small<br />

*<br />

town patronage.<br />

MONOGRAM<br />

Black Gold (AA-Mono) — Anthony Quinn,<br />

Katherine DeMille, Elyse Knox. One of the<br />

better films of the year. Superb acting by<br />

Anthony Quinn. A man stopped by my office<br />

that night to tell me he thought one of the<br />

it<br />

best pictures he'd ever seen—even better<br />

than "The Yearling." He thought the death<br />

scene ol Anthony Quinn was an outstanding<br />

performance next day this same man<br />

who raved over the death scene of Anthony<br />

Quinn died from a heart attack. Played Mon.,<br />

Tues.—James C. Balkcom jr.. Gray Theatre,<br />

Gray, Ga. Small town patronage. * * *<br />

PARAMOUNT<br />

California (Para) — Ray Milland, Barbara<br />

Stanwyck, Barry Fitzgerald. Wonderful! A<br />

natural in every way. Although many had<br />

seen it twice and didn't come, we still gave<br />

the ones that did see it a real treat. The<br />

"Made-in-the-USA" short by Paramount is the<br />

best advance advertising on future product<br />

1 have ever seen. I believe it should be run<br />

every couple of months—it's great. Played<br />

Sat., Sun. Weather: Blizzard and snow—cold.<br />

W. H. Swan, Auditorium Theatre, Roscoe, S. D.<br />

Rural patronage. * * *<br />

Easy Come, Easy Go (Para)—Barry Fitzgerald,<br />

Diana Lynn, Sonny Tufts. This picture<br />

is okay—business below average. These<br />

names evidently mean very little here. We<br />

paid more than this was worth to us. Played<br />

Sunday. Weather: Cool.—Rahl and Hanson,<br />

California Theatre, Kerman, Calif. Small<br />

town and rural patronage. * *<br />

North of the Rio Grande (Para)—Reissue.<br />

William Boyd, George Hayes. Although a reissue,<br />

it seemed to still satisfy our two-fisted<br />

gun-lovers. Played Fri., Sat., Sun. Weather: j<br />

Cold.—Harland Rankin, Plaza Theatre, Tilbury, 3<br />

Ont. General patronage. » * * j<br />

Trouble With Women, The (Para)—Ray Milland,<br />

Teresa Wright, Brian Donlevy. Just another<br />

picture on the "sorta-silly" side that<br />

will get by. Business below par. Played Sun.,<br />

Mon. Weather: Good.—Terry Axley, New_<br />

Theatre, England, Ark. Rural and small town'<br />

patronage. * * *<br />

Two Years Before the Mast (Para)—Alan<br />

Ladd, Brian Donlevy, William Bendix. We<br />

played this in several of our houses because<br />

it is good but it didn't take. Played Mon.,<br />

Tues.—Harland Rankin, Erie Theatre, Wheatley,<br />

Ont. Small town patronage. * * *<br />

Crossfire (RKO)—Robert<br />

Mitchum, Gloria Grahame.<br />

show and Robert<br />

BOXOFFICE BookinGuide :<br />

RKO RADIO<br />

Young, Robert<br />

This is a good<br />

Young cai still go for my Jj<br />

""1


. issue,<br />

money. The cold wave kept business below<br />

average. Played Sun., Mon. Weather: Rainy<br />

and cold.—Terry Axley, New Theatre, England,<br />

Ark, Rural and small town patronage.<br />

yFormer's Daughter, The (RKO)—Loretta<br />

Young, Joseph Gotten, Ethel Barrymore. This<br />

is a swell show from start to finish. Don't<br />

pass this one up as it is tops all the way.<br />

We drew the best Sunday house since "The<br />

Jolson Story" last May and pleased 100 per<br />

cent. is All the cast superb, especially Miss<br />

Young. Played Sun., Mon. Weather; Fair and<br />

E. Phifield, cold.—Arthur Park Theatre, South<br />

Berwick, Me. Small town, patronage. * * *<br />

Honeymoon (RKO)—Shirley Temple Franchot<br />

Tone, Guy Madison. A very lovely picture<br />

but not a big picture. However, it's good<br />

entertainment and Shirley still pleases. Played<br />

Sat. Weather; ley roads. — Harland<br />

Fri.,<br />

Rankin, Plaza Theatre, Tilbury, Ont. Small<br />

town patronage.<br />

Lockef. The (RKO)—Laraine Day, Brian<br />

Aherne, Robert Mitchum. This was one of the<br />

best shows here for a long time aad all the<br />

people seemed to think so too. It kept the<br />

people guessing as to what was coming next.<br />

The acting was very good and the story lost<br />

none of its excitement all through the picture.<br />

If you want to please your patrons, play it,<br />

by all means. Played Wed., Thurs. Weather:<br />

Snowy.—George MacKenzie, York Theatre,<br />

*<br />

Hantsport, N. S. Small town patronage.<br />

Secret Life of Walter Mitly- The (RKO)—<br />

Danny Kaye, Virginia Mayo, Boris Karloff.<br />

This comedy went over big in this community.<br />

I used plenty oi ballyhoo before and<br />

during the run. Comments were all in favor<br />

of Danny Kaye in his dream scenes. Danny<br />

Kaye and Virginia Mayo ore favorites.—^L. C.<br />

Utrecht, Lake Theatre, Oak Pork, 111. Suburban<br />

patronage.<br />

Spiral Staircase, The (RKO)—Dorothy Mc-<br />

Guire, George Brent, Ethel Barrymore. This<br />

is good for those that like a murder mystery.<br />

No complaints. Could show it only one<br />

night on account of the hall not being available,<br />

so did not do much with it, but no fault<br />

of the picture. We've got to please 'em all,<br />

you know. Played Wednesday: Weather:<br />

Good.—W. H. Swan, Auditorium Theatre,<br />

S. D. Rural patronage. * » *<br />

Tarzan and the Huntress (RKO)—Johnny<br />

Weissmuller, Brenda Joyce, Johnny Sheffield.<br />

Double billed this to a satisfactory business,<br />

although we had a sleet storm. Played Wed.,<br />

Thurs. Weather: Bad.—Harland Rankin, Erie<br />

Theatre, Wheatley, Ont. Small town patronage.<br />

REPUBLIC<br />

Along the Oregon Trail (Rep)—Monte Hale,<br />

Adrian Booth, Clayton Moore. For an all color<br />

bill, this did better than the average. Doubled<br />

with "Thief of Bagdad" (FC), an excellent rebut<br />

my print on it was very poor and<br />

changed focus constantly and broke twice on<br />

the last reel, due to poor maintenance. Played<br />

Mon., Tues. Weather: Cold.—Rahl and Hanson,<br />

California Theatre, Kerman, Calif. Small<br />

town and rural patronage. * *<br />

Vigilantes of Boomtown (Rep)—Allan Lane,<br />

Bobby Blake, Martha Wentworth. The Red<br />

Business Fairly Good<br />

In Project Center<br />

"BUSINESS in Edgewood is fairly good<br />

considering the size of the town,<br />

wTiich has a postoffice, railroad station,<br />

three grocery stores, one furniture store,<br />

and, oh, yes, two beer joints—last but<br />

not least, the Edgewood Theatre. The<br />

main sotxrce of employment is in the<br />

army chemical<br />

as the Edgewood<br />

center,<br />

ArsenaL"—Arthur<br />

formerly known<br />

L.<br />

Goodman, Edgewood Government Project<br />

Theatre, Edgewood, Md.<br />

Rider series continues to please most patrons<br />

now. I like Allan Lane—he's always been<br />

tops with me. This is a very good western.<br />

Played Fri., Sat.—James C. Balkcom jr., Gray<br />

Theatre, Gray, Ga. Small town patronage,<br />

* * *<br />

20th CENTURY-FOX<br />

Crimson Key. The (20th-Fox)—Kent Taylor,<br />

Doris Dowling, Denni;; Hoey. Another mystery<br />

that didn't get by. Too many oi these have<br />

been bad the last year and the people are<br />

staying away in protest. Played Wednesday.<br />

Weather: Okay.—D. W. Trisko, Ritz Theatre,<br />

Jerome, Ariz. Mining patronage. * *<br />

Ghost and Mrs. Muir, The (20th-Fox)—Gene<br />

Tierney, Rex Harrison, George Sanders. Here<br />

is one of the most amusing pictures to date.<br />

The people really enjoyed this one, so if you<br />

want to delight your people, play it. It starts<br />

out a little weird but towards the middle it<br />

gets very funny. Fox producers are to be congratulated<br />

on their choice of actors and<br />

actresses for this fine film. Played Fri., Sat.<br />

Weather: Snowy.—George MacKenzie, York<br />

Theatre, Hantsport, N. S. Small town patronage.<br />

Homestretch (20th-Fox) — Cornel Wilde,<br />

Maureen O'Hara, Glenn Langan. Favorable<br />

comment. We showed it late, after neighboring<br />

situations. You'll be pleased with it.<br />

Played Sun., Mon. Weather: Fair.—Joe Stallman,<br />

Wyo-Lin Theatre, Lingle, Wyo. Small<br />

town and rural patronage. * * *<br />

Miracle on 34th Street (20th-Fox)—Maureen<br />

O'Hara, John Payne, Edmund Gwenn. Unquestionably<br />

one of the best pictures I have ever<br />

seen. Well produced, excellent acting, and<br />

outstandingly .different story. It's a shame to<br />

have poor attendance on a picture like this.<br />

Had No Holiday Rush<br />

In His Locality<br />

"YOU ask about business in this section<br />

... IVeU, show business is slow as<br />

it always is before Christmas. In fact I<br />

am going to close up entirely the Tuesday<br />

before Christmas and give my help and<br />

myself a night off.<br />

"Merchants report that there has been<br />

no Christmas rush, that shopping is slow<br />

and they don't need any extra help—that<br />

it costs people so much to live that they<br />

don't have any money left with which to<br />

buy Christmas presents."—E. M. Freiburger.<br />

Paramount Theatre, Dewey, Okla.<br />

but we had a checker and we are very happy<br />

that we did, as Fox would have never believed<br />

our report! Business was lousy. Played Wed.,<br />

Thurs. Weather: Cool.—Rahl and Hanson,<br />

California Theatre, Kerman Theatre, Kerman,<br />

Calif. Small town and rural patronage. * *<br />

Wake Up and Dream (20th-Fox)—John<br />

Payne, June Haver, Charlotte Greenwood.<br />

This is a good musical but they just don't<br />

go for them in this town. Played Thurs., Fri.<br />

Weather: Cold.—Harland Rankin, Joy Theatre,<br />

Bothwell, Ont. Small town patronage. * * *<br />

' UNITED ARTISTS<br />

Adventures of Don Coyote, The (UA)—Richard<br />

Martin, Frances Rafferty, Marc Cramer,<br />

This is so good that nearly everyone stayed<br />

for the second show. The Cinecolor is beautiful.<br />

Sound good, fighting good and plenty<br />

of it, plot good, music excellent—what else<br />

can you ask for, exhibitors? Book it, by all<br />

means. Played Wednesday. Weather: Cold<br />

—below zero,—W. H. Swan, Auditorium Theatre,<br />

Roscoe, S. D. Rural patronage. * * *<br />

Fun on a Weekend (UA)—Eddie Bracken,<br />

Priscilla Lane, Tom Conway. This is a good<br />

comedy that will please the entire family.<br />

Played Wed., Thurs.—James C. Balkcom jr.,<br />

Gray Theatre, Gray, Ga. Small town patronage.<br />

* * *<br />

Little Iodine (UA)— Jo Ann Marlowe, Hobart<br />

*<br />

His Mexican Patrons<br />

Like Classical Music<br />

I'VE ALWAYS LOVED YOU (Rep) —<br />

Philip Dom, Catherine McLeod, William<br />

Carter. If you have a place that goes for<br />

classical music, play this. Our patrons are<br />

70 per cent Mexican and really go for this<br />

type of show, so we got by with it okay.<br />

—D. W. Trisko, Ritz Theatre, Jerome,<br />

Ariz. Mining patronage. * *<br />

Cavanaugh, Irene Ryan. This comic strip<br />

character drew them in and they were not disappointed.<br />

Doubled with Hopalong Cassidy,<br />

the old ladies' Lochinvar. Played Fri., Sat.<br />

Weather; Fair and cold.—E. J. Petersen, Cozy<br />

Theatre, Jeffers, Minn. Rural and small town<br />

patronage. * *<br />

Macomber Affair, The (UA)—Gregory Peck,<br />

Joan Bennett, Robert Preston. I played this<br />

a little late and didn't do as well as we should<br />

have. Played Fri., Sat. Weather: Okay.—D.<br />

W. Trisko, Ritz Theatre, Jerome, Ariz. Mining<br />

patronage. * *<br />

New Orleans (UA)—Arturo de Cordova,<br />

Dorothy Patrick, Irene Rich. They didn't rave<br />

about this but it got us by okay. Played<br />

Thurs., Fri., Sat. Weather: Cold.—Harland<br />

Rankin, Joy Theatre, Bothwell, Ont. General<br />

patronage. • » »<br />

Stork Bites Man (UA)—Jackie Cooper, Gene<br />

Roberts, Sarah Selby. This is a screwball if<br />

there ever was one and I wouldn't recommend<br />

it for anything but a double feature or bargain<br />

night. Played Thurs., Fri., Sat. Weather:<br />

Good.—Terry Axley, New Theatre, England,<br />

Ark. Rural and small town patronage. * *<br />

Way to the Stars, The (UA)—Michael Redgrave,<br />

John Mills. This was one of the best<br />

English pictures played here but they ruined<br />

business by the trailer they put out. They<br />

didn't show the best parts of the picture on<br />

it. All they had was what the different newspapers<br />

thought about it and nobody bothers<br />

about that because all studios praise up their<br />

pictures. Played Wed., Thurs. Weather: Fair.<br />

—George MacKenzie, York Theatre, Hantsport,<br />

N. S. Small town<br />

*<br />

patronage.<br />

UNIVERSAL-INTERNATIONAL<br />

Dark Mirror (U-I)-Olivia de Havillcmd, Lew<br />

Ayres, Thomas Mitchell. A fine picture for<br />

large towns but too heavy to go over in my<br />

situation. It did only fair business and we<br />

paid a high rental for this one. Played Wed.,<br />

Thurs. Weather: Cold.—Arthur E. Phifield,<br />

Park Theatre, South Berwick, Me. Small town<br />

patronage.<br />

In Old California (U-D—Reissue. Richard<br />

Arlen, Andy Devine. This is a good reissue<br />

that did average business here. Old pictures<br />

of action and comedy are outdrawing the<br />

new ones and I find many of them more interesting<br />

myself. There is something to that<br />

rumor that Hollywood is slipping, and this is<br />

no time for them to sit down and rest on their<br />

laurels. Played Mon., Tues. Weather; Cold.—<br />

Rahl and Hanson, California Theatre, Kerman,<br />

Calif. Small town and rural patronage, * *<br />

WARNER BROS.<br />

Pursued (WB) — Robert 'Mitchum, Teresa<br />

Wright, Judith Anderson. This didn't takestarved<br />

to dealh on it. Fair picture. Played<br />

Mon., Tues., Wed. Weather: Cold.—Harland<br />

Rankin, Joy Theatre, Bothwell, Ont. General<br />

patronage.<br />

That Hagen Girl (WB)—Shirley Temple,<br />

Ronald Reagan, Dorothy Peterson. Shirley<br />

Temple is still the same sweet girl and attractive<br />

as ever. The story is typical of the<br />

results of gossip in small towns and it was<br />

well liked by the crowd.—Hobart H. Gates,<br />

Garlock Theatre, Custer, S. D. Small town patronage.<br />

BOXOrnCE BookinOuide :: Feb. 14, 1948


BOXOFFICE BookinGuide<br />

FEATURE CHART<br />

furnished<br />

by home office of distributor; checkup with local exchanges is recommeil I<br />

R jg review date. PG—is Picture Guide page number. Symbol U indicates BOXOFF j<br />

Blue Ribbon Award Winner. Symbol © indicates color photography.<br />

APRIL 12<br />

fio] (67) Comedy 80<br />

BLONDIE'S HOLIDAY<br />

I'enny Singleton<br />

Arthur Lake<br />

L.irry Simras<br />

li—Mar. 8—I'G-798<br />

APRIL 19<br />

(S:i) Iiraraa 836<br />

THE GUILT OF JANET<br />

AMES<br />

tiosiillnd Russell<br />

Melvyn Douglas<br />

Sid Caesar<br />

n—Mar. 8—PG-798<br />

APRIL 26<br />

IS2I Drama 834<br />

FRAMED<br />

Glenn Ford-Janis Carter<br />

R—M.ir. 8—PG-798<br />

^4] (55) Western 867<br />

LAW OF THE CANYON<br />

Starrett-Burnette<br />

MAY 3<br />

|T| (69) Drama 8<br />

FOR THE LOVE OF<br />

RUSTY<br />

Ted Donaldson<br />

Tom Powers<br />

Ann Doran<br />

R-^une 28—PG-834<br />

MAY 10<br />

MAY 17<br />

|15] (70) Mystery S<br />

BULLDOG DRUMMON<br />

AT BAY<br />

Ron Randell<br />

Anita Louise<br />

Pat O'Moore<br />

R—May 12—PG-818<br />

MAY 24<br />

MAY<br />

(72) Mystf<br />

l29|<br />

THE MILLER""<br />

Warner Barter<br />

Nancy Saunders "" 1<br />

It—June 28-<br />

g (54) Wes<br />

PRAIRIE RAIfl<br />

112] (61) Western '<br />

WEST TO GLORY<br />

It— May<br />

3—PG-8I0<br />

Ti^ (62) Mystery ;<br />

PHILO VANCE'S<br />

GAMBLE<br />

It—May :i— F(!-815<br />

Jamis Bniun-Sheila Rya<br />

R—May 12—PG-8ir<br />

^ (38-:!9) Westeri<br />

SIX BRONCO<br />

BUCKAROO REISSUES<br />

4 with Buster Crabhe<br />

and Fuzzy St. John<br />

2 ivlth Tex O'Brien a;<br />

Jim Neuill<br />

|lo] (55) Western 752<br />

BORDER FEUD<br />

.\1 "Lash" La Rue<br />

Al "Fuzzy' St. John<br />

R—May -24—PG-822<br />

Reissues<br />

§0] (93<br />

[21] (111) Drama 733 REPEAT PERI<br />

CORSICAN BROTHERS Louis Hayward- ~<br />

Douglas Fairbanks jr. K—May 31-<br />

Akim Tamiroff<br />

|3l] (63)<br />

p (60) Drama 716 _<br />

KILLER AT URG<br />

TOO MANY WINNERS Robert Lowery<br />

R—June 7—PG-82S IJ—June 7—PG-81<br />

It—June 15—l'G-;2i)<br />

-Apr. 19—PO-812<br />

Allied Artists<br />

|]|] (11.5) Cnmcdy AAl<br />

IT HAPPENED ON<br />

FIFTH AVENUE<br />

lion llL'Fiire<br />

Ann Harding<br />

Victor Moore<br />

R—Keb. 8—PO-788<br />

Pine-Thomas Prod.<br />

[lej (72) Drama 4621<br />

FEAR IN THE NIGHT<br />

Paul Kelly<br />

Kay Scott<br />

PeKorest Kelley<br />

it—Mar.'<br />

1—PG-795<br />

ra (123) Drama 720<br />

SEA OF GRASS<br />

Spencer Tracy<br />

Katharine Hepburn<br />

Rolierl Walker<br />

.Melvyn Douglas<br />

R—Feb. 15—PG-790<br />

^<br />

(59) Western 671<br />

LAND OF THE LAWLESS<br />

Johnny Mack Brown<br />

Raymond Hatton<br />

Christine Mclntyre<br />

Virginia<br />

Field<br />

Sir CeJrii- llardvvicke<br />

R—.Mar. 15—PG-802<br />

[|] (91) Drama 721<br />

HIGH BARBAREE<br />

Van Johnson<br />

June Ailyson<br />

Claude Jarman jr.<br />

Thomas Mitchell<br />

R—Mar. 15—PG-801<br />

[i]m) Drama 617<br />

QUEEN OF THE YUKON<br />

Charles Blckford<br />

Irene Rich<br />

(91) Ul<br />

Drama<br />

BLAZE OF NOON<br />

.Mine Baxter<br />

William Holden<br />

Sonny Tufts<br />

8—PG-797<br />

[io] (63) Melodrama 616<br />

HARD BOILED<br />

MAHONEY<br />

Leo Gorcey<br />

Bowery Boys<br />

Teala Loring<br />

R—May 3—PG-816<br />

[is] (90) Comedy 722<br />

UNDERCOVER MAISIE<br />

Ann Sothern<br />

Barry Nelson<br />

R—June 7—PC 826<br />

[n] (63) Teen-Ager 618<br />

SARGE GOES TO<br />

COLLEGE<br />

^<br />

(56) Western 672<br />

LAW COMES TO<br />

GUNSIGHT<br />

Joliniiy Mack Brown<br />

Raymond Hatton<br />

^<br />

(60) M'drama 4622<br />

BIG TOWN<br />

Philip Reed<br />

Hillary Brooke<br />

Robert Lowery<br />

R—Feb. 22—PG-791<br />

[31] (128) Dramii<br />

U0THE YEARLII<br />

Gregory Peck<br />

Jane Wyman<br />

Claude Jarman jr,<br />

R—Dec.<br />

7—PC-ti<br />

g (58) WestH<br />

SONG OF THE<br />

WASTELAND ;<br />

Jimmy Wakely<br />

(83) M'draaft<br />

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[T] (931 Cora-Mysl 802<br />

GREEN FOR DANGER<br />

Grey-Treior llcmaid<br />

m (118) Drama 802<br />

©UNFINISHED DANCE<br />

Margaret O'Brien<br />

Cyd Charisse<br />

in Booth<br />

Aug. 9—PG-846<br />

g<br />

(53) Western 685<br />

RIDIN' DOWN THE<br />

TRAIL<br />

imny Wakely<br />

Cannonball" Taylor<br />

Johns<br />

fverly<br />

—Sept.<br />

(i—PG-S53<br />

[ul (53) We,.t Johns<br />

a Rohson<br />

Aug. :fO—PG-852<br />

(101) Drama 625 (78) Comedy 62<br />

RIDE THE PINK HORSf WISTFUL WIDOW OF<br />

Robert Montgomery WAGON GAP<br />

nrta Hendrix<br />

Abbott & Costelln<br />

-Sept. 20—PG-857 Marjorie Main<br />

.\udrey Young<br />

R—Oct. 4—PO-802<br />

(92) Drama 6<br />

THE EXILE<br />

Douglas Fairbanks jr.<br />

a Montez<br />

Paule Croset<br />

R—Oct. 25—PG-868<br />

(86) Drama 631<br />

THE UPTURNED GLASS<br />

James Mason<br />

Rosamund John<br />

ela Kellino<br />

Stephens<br />

R— Nov. 1—PG-86<br />

Drama 703<br />

IK PASSAGE<br />

iplirey Bogart<br />

«n Bacall<br />

» Bennett<br />

!8 Moorehead<br />

D'Andrea<br />

Sept. 6—PG-854<br />

Reissues<br />

fT] (71) Drama 704<br />

BAD MEN OF MISSOU<br />

D Morgan-J. Wyman<br />

\J] (84) Drama 7<br />

EACH DAWN I DIE<br />

[il] (103) Drama 70<br />

THE UNSUSPECTED<br />

Joan Caulfieid<br />

Claude Riiins<br />

Audrey Totter<br />

Hurd Hatfield<br />

R—Sept. 20—PG-S58<br />

;3 ) Drama 7<br />

THAT HAGEN GIRL<br />

Ronald Reagan<br />

Shirley Temple<br />

Rory Calhoun<br />

R_Oct. 25—PG-868<br />

Nov. (69) Drama 1139<br />

TIGHT SHOES<br />

tn<br />

0><br />

3<br />

Broderick Crawford<br />

Leo Carrlllo<br />

S Nov. (77) Comedy 1217<br />

BUTCH MINDS THE<br />

•S<br />

K BABY<br />

£ Virginia Bruce<br />

Broderick Crawford<br />

THE INVISIBLE MAN<br />

Cedric<br />

Hardwicke<br />

PITTSBURGH<br />

John Wayne<br />

Marlene Dietrich<br />

Dec. (87) Dram;i<br />

GREEN HELL<br />

Douglas Fairbanks<br />

.loan Bennett<br />

SIN TOWN<br />

Constance Bennett<br />

Broderick Crawford<br />

Jan. (80) Mvst-Dr 1295<br />

SON OF PRACULA<br />

Lon Chancy<br />

Louise Allbritton<br />

J.an (07) Mysl-Dr 1212<br />

GHOST OF<br />

FRANKENSTEIN<br />

Lon Chancy<br />

Evelyn Ankers<br />

Feb. (78) Dran 924<br />

THE STORM<br />

(Carles Bickford<br />

Preston Foster<br />

Feb. (01) Myst-Dr 1246<br />

MUMMY'S TOMB<br />

Dick Foran<br />

Lon Chaney<br />

Feb. (05) Myst-Dr 1344<br />

MUMMY'S GHOST<br />

Lon (^aney<br />

Ramsay Ames<br />

LITTLE TOUGH GUY<br />

Little Tough Guys<br />

Dead End Kids<br />

Mar. (73) Drama 92!<br />

LITTLE TOUGH GUYS<br />

IN SOCIETY<br />

Little Tough Guys


I<br />

;t.<br />

BOXOFTTCE BookinGuide Feb. 14. 1948<br />

FEATURE CHART<br />

CHECK RUNNING TIME WITH LOCAL EXCHANGES<br />

NOVEMBER 22 NOVEMBER 29 DECEMBER 6 DECEMBER 13 DECEMBER 20 DECEMBER 27 JANUARY 3 lANUARH<br />

I<br />

g (60) Mystery S<br />

(nj (62) Dram ^ (67) Comedy 913 g (65) Musical 951<br />

[9] (54) Wes;ei<br />

LAST DAYS OF BOOT<br />

HILL<br />

Charlw Slarrett<br />

Smiley Burnettc<br />

R—Feb. 14—PO-OOO<br />

CRIME DOCTOR'S<br />

GAMBLE<br />

Warner Baxter<br />

MichelUie Chelrel<br />

Roger Dann<br />

Steven Oeray<br />

R—Dec. 13—PO-881<br />

IT HAD TO BE YOU<br />

R—Oct.<br />

2S—PG-8C7<br />

DEVIL SHIP<br />

Rlcbard Lane<br />

BLONDIE'S<br />

ANNIVERSARY<br />

Penny Singleton<br />

ROSE OF SANTA ROSA<br />

Hnosier Hotshots<br />

Patricia<br />

Eduardo<br />

R—Jan.<br />

HTiite<br />

Noriega<br />

3—PG-888<br />

Patricia Morlson<br />

Adele Jergens<br />

R— Dec. 6—PG-879<br />

SIX-GUN LAW<br />

Starrett-Biirnetti<br />

©THE SWORDl<br />

Larry Parks<br />

R—Oct. 25—POM<br />

BLOND SAVAGE<br />

l.irr Erlckson<br />

Gale Sher^'ood<br />

It— Oct. ll_pC-864<br />

(58) Western I<br />

|g|<br />

SHADOW VALLEY<br />

Eddie Dean<br />

li—Dec »;—PG-880<br />

|l3] (58) Western !<br />

CHEYENNE TAKES<br />

OVER<br />

Lash LaRlle<br />

^ (91) Drai<br />

T-MEN<br />

Dennis O'Keefe<br />

R—Dec.<br />

20—P(«<br />

^ (141) Dran<br />

GREEN DOLPHI<br />

STREET<br />

(103) Drama 809<br />

[£1<br />

KILLER McCOY<br />

Mickey Rooney<br />

Brian Donlevy<br />

H<br />

(110) Comedy 812<br />

NINOTCHKA<br />

Greta Carbo<br />

Melvyn Douglas<br />

Peter Lawfo*d<br />

.loan McCracken<br />

H—Dec. 6—PG-879<br />

[9] (119) D,<br />

CASS TIMBERLANI<br />

Silencer Tiacy<br />

Lana Ttlrner<br />

Zachary Scott<br />

R_Nov. 8—PG<br />

^<br />

(651 Cnm-Dr 625<br />

BOWERY BUCKAROOS<br />

1, G.ircey.Bouery Boys<br />

THE GANGSTER<br />

Bellla-B. Sullivan<br />

II—Oct. 4—PG-862<br />

[Tj (68) Drama 626<br />

THE CHINESE RING<br />

Roland Winters<br />

Louise Currie<br />

R—Dec. 20—PG-8S4<br />

g (58) Western<br />

GUN TALK<br />

Johnny Mack Brown<br />

Virginia Christine<br />

^<br />

Re-release<br />

(66) Drama 4706<br />

BETRAYED<br />

Kim Hunter<br />

De.an Jagger<br />

Robert Mitchum<br />

[T] (68) Drama<br />

SMART POLITICS<br />

June Preisser<br />

P>eddie Stewart<br />

Noel Neill<br />

\m\ (66) Comei<br />

JIGGS AND H(<br />

IN SOCIETY<br />

Joe Yule<br />

Renie Riano<br />

R—Feb. 14—PG-<br />

i<br />

J<br />

|5T] (SO) Comedy 4704<br />

OWHERE THERE'S<br />

LIFE<br />

(69) Drama 4705<br />

[U<br />

BIG TOWN AFTER<br />

DARK<br />

Philip Reed<br />

Hillary Brooke<br />

H_Nov. 22—PG-S75<br />

101) Comedy 4707<br />

ROAD TO RIO<br />

Bing Crosby<br />

Dorothy<br />

ov.<br />

Lam our<br />

8—PO-871<br />

THE<br />

FUGITIVE<br />

Group 2<br />

(97) Drama 81<br />

OUT OF THE PAST<br />

Robert Mitchum<br />

Greer<br />

R—Nov. 22—PG-875<br />

Reissue<br />

(60) Western<br />

PAINTED DESERT<br />

Special<br />

128) Drama<br />

TYCOON<br />

ne<br />

R—Nov.<br />

Day<br />

29—PG-87.<br />

Group 2<br />

(114) Drama<br />

SO WELL<br />

REMEMBERED<br />

John Mills<br />

.Martha Scott<br />

Patricia Roc<br />

(97) Drama 628<br />

THE FLAME<br />

John Carroll<br />

Ralston<br />

Paige<br />

Broderick Crawford<br />

R_jan. 17— PG-891<br />

_<br />

(69) Western HC16<br />

SUNSET TRAIL<br />

|13] (42) Outd'r-Dr 4707<br />

WHERE THE NORTH<br />

BEGINS<br />

issell<br />

Hayden<br />

[is] (65) Mus-West 652<br />

©UNDER COLORADO<br />

SKIES<br />

20—PG-883<br />

Dec.<br />

[is] (59) Western 752<br />

BANDITS OF DARK<br />

CANYON<br />

R—Dec. 1.3—PG-881<br />

_<br />

(72) Drama 4706<br />

ROAD TO THE BIG<br />

HOUSE<br />

John Shell on<br />

R—Nov. 1—PG-869<br />

\T\ (64) Com-Dr 701<br />

MAIN STREET KID<br />

Janet<br />

Reissue<br />

Martin<br />

[J] (58) Western HC13<br />

PRIDE OF THE WEST<br />

William Boyd<br />

Gabby Hayes<br />

Russell Hayden<br />

[Jo] (72) Outd'<br />

@GAY RANCHERO'<br />

lioy Rogers<br />

Tito Ouizar<br />

Andy Devine<br />

R—Jan. 10—PG-(<br />

[lo] (SO) Drami<br />

THE PRAIRIE<br />

Lenore Aubert<br />

Alan Baxter<br />

103) Drama 720<br />

SHEPHERD OF THE<br />

VALLEY<br />

n McCalllster<br />

Edmund Gwenn<br />

'eggy Ann Garner<br />

t—June 14—PO-830<br />

\T\ (67) M'drama 734<br />

ROSES ARE RED<br />

Don Castle<br />

Peggy Kjiudsen<br />

Patricia Knight<br />

ov. 8—PG-872<br />

TOBACCO ROAD<br />

Gene Tiemey<br />

Dana Andrews<br />

(128) Drama 7<br />

GRAPES OF WRATH<br />

Henry Fonda<br />

Jane Danvell<br />

Cirradine<br />

99) Drama 731<br />

DAISY KENYON<br />

Joan Crawford<br />

Dana Andrews<br />

Henry Fonda<br />

Ruth Warrick<br />

It—Nov. 29—PG-878<br />

(140) Drama<br />

©CAPTAIN FROI<br />

CASTILE<br />

Tyrone Power<br />

Jean Peters<br />

Cesar Romero<br />

Lee J. Cobb<br />

.John Sutton<br />

R—Dec. 6—-I<br />

^<br />

(90) Drama<br />

NTRIGUE<br />

George<br />

Raft<br />

SLEEP, MY LOVE<br />

Claudette Colbert<br />

Robert Oimmlngs<br />

Don Ameche<br />

R—Jaji. 17—PG-892<br />

(77%) Drama 632<br />

©PIRATES OF<br />

MONTEREY<br />

Maria Montez<br />

Rod Cameron<br />

Phillip Reed<br />

G.ale Sondergaard<br />

R—Nov. 22—PG-876<br />

(88) Drama 6<br />

LOST MOMENT<br />

Hayward<br />

Robert<br />

Curamings<br />

18—PG-866<br />

(91) Drama 62<br />

OBLACK NARCISSUS<br />

Deborah Kerr<br />

David<br />

Farrar<br />

ily 12—PG-838<br />

(81) Drama<br />

THE SENATOR WAS<br />

NDISCREET<br />

William Powell<br />

Ella Raines<br />

Arleen Whelan<br />

K—Dec. 20—PO-S33<br />

Reissues<br />

[n] (93) Drama 710<br />

JEZEBEL<br />

Bette Davis<br />

(l3] (8S) Drama 712<br />

SLIGHT CASE OF<br />

RDER<br />

d G. Rohln.son<br />

^<br />

(116) Drama 71<br />

ANTHONY ADVERSE<br />

Fredric March<br />

de Havilland<br />

[27) (101) Drama 711<br />

©MY WILD IRISH ROSE<br />

Dennis Morgan<br />

^ (78) Dra.<br />

ALWAYS T0GE1<br />

loyce Reynolds<br />

Robert Hutton<br />

R—Dec. 20—PC<br />

(82) Drama<br />

Hoffherg<br />

THUNDER IN THE<br />

HILLS<br />

It— liily 19—PO-840<br />

(901 Drama<br />

Superfllm<br />

ANYTHING FOR A SONG<br />

Ferruccio Tagllavlni<br />

R—Aug. 9—PO-846<br />

(83) Mus-Dr<br />

Superfllm<br />

SHOE-SHINE<br />

R—Sept. fi—PG-854<br />

(10,5) Melodrama<br />

LO QUE VA DE AYER<br />

A HOY<br />

R—Sept,<br />

1.3—pn-856<br />

(81) Mus-Dr<br />

Superfllm<br />

I LIVE AS I PLEASE<br />

Ferruccio 'Pagllavinl<br />

n—Sept. 13—PG-856<br />

(97) Com-Dr<br />

Clasa-Mnhme<br />

GUADALAJARA PUES<br />

R—SepI 13—pn-856<br />

(105) Drama<br />

Rupeifilm<br />

THE DEVILS ENVOYS NO BASTA SER<br />

CHARRO<br />

R—Srnl.<br />

27—PG-S(!r<br />

FAREWELL, MY<br />

BEAUTIFUL NA<br />

R—Ocl. IS—P(l-)


I<br />

CHECK RUNNING TIME WITH LOCAL EXCHANGES<br />

jwnJARY kNUARY 17 JANUARY 24 JANUARY 31 FEBRUARY 7 FEBRUARY 14 FEBRUARY 21<br />

d((i;i Music;<br />

|23) (S:) Mus-lir 9<br />

(i;S)<br />

[5] Drama<br />

Kmour girl MARY LOU<br />

WRECK OF THE WOMAN FROM<br />

RELENTLESS<br />

IJlillE Grey<br />

itnhtTt Louery<br />

HESPERUS<br />

TANGIER<br />

Robert Yotini;<br />

Idid Diiane<br />

Joan Barton<br />

Wlllard PurliCT<br />

Wlllard Parker<br />

Gleiida Parrcll<br />

l^d^ar Buchanan<br />

-Marguerite Chapman<br />

Friuikk Carle<br />

I'atricia While<br />

Micltael Duanc<br />

It—Jan. 17—PG-892<br />

R—Jan. 31—PG-895<br />

R—Feb. 14—PO-8<br />

FEBRUARY 28<br />

|22{ (109) Drama<br />

TO THE ENDS OF THE<br />

EARTH<br />

Dick Powell<br />

Slgne Hasso<br />

II—Jan. 24—PG-894<br />

FEATURE CHART<br />

MARCH 6<br />

,.:, Uruma 810<br />

OING FOR HEAVEN<br />

»-!)«. ::.—l'U-885<br />

[gi] (85) Drama<br />

©THE SMUGGLERS<br />

Michael KecJi^rave<br />

It^lan. 17—I'G-892<br />

HI) (52) Weslern 758<br />

STAGE TO MESA CITY<br />

Jnlinny<br />

Johnston<br />

[7] (83) Drama<br />

ADVENTURES OF<br />

CASANOVA<br />

Lucille<br />

Bremer<br />

[6] (99) Drama 815<br />

HIGH WALL<br />

KolierC Taylor<br />

Audrey Totter<br />

Herbert Marshall<br />

R— Dec. 20—rG-S83<br />

[m] (TO) Drama 8<br />

OPEN SECRET<br />

John Ireland<br />

Jane Randolph<br />

Roman Bohnen<br />

R-^lan. 24— l'G-8l)3<br />

TAKE MY LIFE<br />

Greta Gynl<br />

Hugh Williams<br />

It—Keb. 14—PC-901<br />

(S3) Musical 6S6<br />

C OF THE DRIFTER<br />

ay Wakfly<br />

|3i] (5S) Western 4751<br />

OVERLAND TRAIL<br />

.lohniiy Mack Brown<br />

Itiymond Hattnn<br />

[7] (75) Drama<br />

FIGHTING MAD<br />

Joe Klrkwood jr.<br />

Blyse Knox<br />

Leon Errol<br />

R—Feb. 7—PG-81<br />

[14] (66) Drama 4707<br />

PERILOUS WATERS<br />

Don Castle<br />

.\udrey Long<br />

ROSE OF THE RIO<br />

GRANDE<br />

.lohn (^irroll<br />

|2l] (90) Dram;<br />

ALBUQUERQUE<br />

R;indolph Scott<br />

Barbara Britlon<br />

Gabby Hiyes<br />

K—.Ian, 24—PO-<br />

Sl'PY Mc<br />

Di Barry<br />

LAWLESS<br />

VALLEY<br />

^<br />

(61) Comedy 7<br />

CAMPUS HONEYMOOI<br />

Richard Crane<br />

Lmi Wilde<br />

Lee Wilde<br />

H;d Hackelt<br />

R— Feb. 14—PG-899<br />

(104) Drama<br />

THE FUGITIVE<br />

Henry Fonda<br />

Dolores Del Rio<br />

R—Nov. 15—PG-;<br />

Reissue<br />

(70) Drama<br />

©BAMBI<br />

Special<br />

(109) rom-Dr 85<br />

THE BISHOP'S WIFE<br />

R—Nov.<br />

22—PG-)<br />

|2i] (59) Western 753<br />

OKLAHOMA BADLANDS<br />

.\Il;tn "Rocky" Luuie<br />

Eddy W;ilkT<br />

|2i| (60) Drama 704<br />

MADONNA OF THE<br />

DESERT<br />

Don<br />

Cistle<br />

Reissue<br />

[f] (70) Western HC14<br />

IN OLD MEXICO<br />

William Boyd<br />

Gabby Hayes<br />

Russell Hayden<br />

,2l] (42) Outd'r Dr 4708<br />

TRAIL OF THE<br />

MOUNTIES<br />

Russell Hayden<br />

Jennifer Holt<br />

^<br />

Herald<br />

(Negro)<br />

(71) Drama X-:<br />

MIRACLE IN HARLEM<br />

Stepln Fetchlt<br />

_<br />

71) Western HC17<br />

SILVER ON THE SAGE<br />

im Boyd<br />

Gabby Hayes<br />

Russell Hayden<br />

(81) Drama 80<br />

THE TENDER YEARS<br />

Joe B. Brown<br />

Richard Lyon<br />

Charles<br />

R_Dec.<br />

Drake<br />

6—rG-880<br />

(91) Musical 21<br />

YOU WERE MEANT<br />

FOR ME<br />

Jeanne Crain<br />

Dan Dailey<br />

Oscar Levant<br />

R—Jan. 24—PG-894<br />

DANGEROUS YEARS<br />

WiUlam Halop<br />

Scotty<br />

Richard<br />

Beckett<br />

Gaines<br />

(111) Drama<br />

CALL NORTHSIDE 777<br />

James Stewart<br />

Richard Conte<br />

Helen Walker<br />

R—Jan. 24—PG-894<br />

I<br />

;)3) Drama<br />

N BOYCOTT<br />

Craniier<br />

1 Ry;.n<br />

(90) Drama<br />

MAN OF EVIL<br />

James Mason<br />

Phyllis Calvert<br />

A<br />

(107) Comedy<br />

MIRACLE CAN<br />

HAPPEN<br />

All-Star<br />

R—Feb.<br />

Cast<br />

7—PG-89<br />

|n] (96) Drama 634<br />

A WOMAN'S<br />

VENGEANCE<br />

Charles Boyer<br />

Ann Blyth<br />

Jessica Tandy<br />

R—Dec. 27—PG-8S6<br />

^<br />

(99) Drama 6<br />

SECRET BEYOND<br />

THE DOOR<br />

Joan Bennett<br />

Michael Rederave<br />

.Natalie Schafer<br />

R—.I;m. 10—PG-S89<br />

g (126) Drama<br />

TREASURE OF<br />

SIERRA MADRE<br />

Humphrey Bogart<br />

MY GIRL TISA<br />

Lllll Palmer<br />

Sam Wanamaker<br />

R^Ian 24—PG-893<br />

g<br />

(103) Drama 716<br />

VOICE OF THE TURTLE<br />

Ronald Reagan<br />

E eanor Parker<br />

R— Dec. 27—PG-886<br />

\e} (78) Drama 717<br />

BECAME A CRIMINAL<br />

Sally Gray<br />

Trevor Howard<br />

Griffith Jones<br />

R—Feb. 14—PG-902<br />

R—Oct.<br />

18—PG-865<br />

(91) Drama<br />

Leo Cohn<br />

THE BLUE VEIL<br />

R— (let. 25—PG-868<br />

(97) Comedy<br />

ChL^a-Mohme<br />

QUE VERDE ERA Ml<br />

PADRE!<br />

R—Oct. 25—PG-8e8<br />

(85) Drama<br />

Film Rts. Inf]<br />

ELIXIR OF LOVE<br />

R—Nov.<br />

1—PG-869<br />

(90) Drama<br />

Times Films<br />

TO LIVE IN PEACE<br />

R—Dec. 13—PG-882<br />

(67) Drama<br />

Distinguished<br />

REVENGE<br />

Anna Magnani<br />

R—Dec, 13—PG-882<br />

Grandi<br />

LUCIA Dl<br />

LAMMERMOOR<br />

R—Dec. 13—Pn-882<br />

(98) Drama<br />

Tricolore<br />

PANIC<br />

R—Dec. 1.3— PG-S81<br />

Siiperfilm<br />

STORY OF TOSCA<br />

R_,I:,n.<br />

3—PG-887<br />

CAVALLERIA<br />

RUSTICANA<br />

R—J.in 111— PG-S9II<br />

(105 Comedy<br />

(85) Mus-Dr<br />

A. F. Films<br />

LA SYMPHONIE<br />

FANTASTIQUE<br />

R—Jan. in— PG-8S9


REVIEW DIGEST<br />

and Alphabetical Picture Guide Index-<br />

II fi n I<br />

B50 Adventure Island Para 8-23-47<br />

893 Albuquerque (90) Para. 1-24-48<br />

895 Alias a Gentleman (78) MGM 1-31-48<br />

855Alono the Oregon Trail (64) Rep... 9-13-47<br />

88


i<br />

/ inlerpretalive analysis of opinions deduced Irom the language of lay<br />

cd trade press reviews. The plus and minus signs indicate the degree<br />

c favor or disfavor of the review?. This department serves also as an<br />

r/PHABETICAL INDEX to feature releases. Numeral preceding title is<br />

rpture Guide Review page number. In parentheses after title is running<br />

time. Date following distributor is BOXOFFICE review date. Listings cover<br />

current reviews. It is brought up to dale regularly. The meaning of<br />

vnnni.a<br />

the<br />

signs and their combinations is as follows:<br />

H Very Good; Good; ± Fair; Poor; = Very Poor,<br />

In the summary is rated as 2 pluses; = as 2 minuses.<br />

i<br />

i<br />

i


Movietone News, No. II: U.S. and Canada<br />

join in mercy flight to frozen north; Havana<br />

exiles King Leopold III of Belgium; France<br />

new giant dam across river Rhone; paratroops J<br />

take part in exercise snow drop in New York; i<br />

four are now nine as Badgett quads enjoy .ij<br />

a birthday; Bob Hope presents Look maga-<br />

zine to Darryl F. Zanuck and Gregory Peck; I<br />

speed skating at St. Paul; ice boat regatta atj.<br />

Lake Geneva, Wis.; school for umpires in3<br />

Florida.<br />

I<br />

News of the Day, No. 245: Washington spot-^<br />

light on communists; exercise snow drop'<br />

jj<br />

SHORTS REVIEWS<br />

Aren't We All?<br />

Columbia (Film Novelties) II Minutes.<br />

Good. First of a new series in which Col.<br />

Lemuel Q. Stoopnagle, raconteur and radio<br />

personality, describle human foibles in a<br />

manner reminiscent of the late Robert Benchley.<br />

Col. Stoopnagle, with his oily personality<br />

and annoying laugh, points out the little<br />

idiosyncrasies that are familiar to us all.<br />

Among them are the diner who can't make<br />

up his mind, the chair-hopper who never can<br />

get comfortable in any seat and, most amusing,<br />

the female ash tray emptier.<br />

Community Sing<br />

Columbia (No. 4—Series 12) 10 Minutes<br />

Fair. Similar to other shorts in this series<br />

designed to entertain patrons who enjoy singing<br />

while the words of popular songs ore<br />

flashed on the screen. The Song Spinners,<br />

with Dick Leibert at the organ, carry the tune<br />

for the old favorite, "When You Were Sweet<br />

Sixteen," and several numbers including<br />

"Cecilia, That's My Desire" and the novelty,<br />

"Red Silk Stockings and Green Perfume."<br />

Navy Crew Champions<br />

Columbia (World of Sports) 10 Minutes<br />

Good. There are plenty of thrills in the<br />

closing shots of this reel during an exciting<br />

rowing race in which the navy crew becomes<br />

the nation's champion. Sportscaster Bill Stern<br />

provides live-wire commentary throughout.<br />

The early reel follows the national crew<br />

champions during workouts for the famous<br />

Poughkeepsie regatta.<br />

Oi{ the Air<br />

Columbia (Screen Snapshots) 10 Minutes.<br />

Good. Entertaining "off the air" shots of<br />

famous radio personalities. Kay Kyser attempts<br />

to build a playhouse for his daughter,<br />

Sharon, with disastrous results; Art Linkletter<br />

tries to be as amusing as his "'People Are<br />

Funny" show, and 'Vera Vague nearly talks<br />

Eve Arden to decfth. Al Jolson makes a brief<br />

appearance as do Hal "Gildersleeve" Peary<br />

and Ralph Edwards, the "Truth or Consequences"<br />

man.<br />

Wedlock Deadlock<br />

Columbia (All-Star Comedies) 16 Minutes.<br />

Good. The latest Joe DeRita comedy is a<br />

frantic farce about newlyweds with in-law<br />

trouble. It's the broadest sort of slapstick,<br />

but will get laughs from average patrons.<br />

Esther Howard, as a sarcastic mother-in-law,<br />

and Dorothy Granger, as a would-be singer,<br />

are amusing and Christine Mclntyre plays the<br />

worried bride. DeRita finally drives out his<br />

wife's relations but finds that two of his friends<br />

have decided to move in.<br />

/ Love My Mother-in-Law<br />

BUT<br />

MGM (Pete Smith Specialty) 8 Minutes<br />

Very good. Another in the entertaining<br />

comedy series dealing with average domestic<br />

problems. Although slightly exaggerated, it's<br />

close enough to the truth to bring chuckles<br />

from all types of patrons. Dave O'Brien plays<br />

a husband who does his best to keep his<br />

temper while coping with several types of<br />

mothers-in-law. Among them is the snoopy<br />

the kind who sweetly suggests changes<br />

kind,<br />

about the house and the kind who sows<br />

tho seeds of suspicion in her daughter's mind.<br />

Opiaioas 00 tho Curreat Short Sub'itcts-<br />

All American Swing Stars i ±L hl^xA/sr^^ls<br />

^r,rantland Rice SDortliaht) Sporthght)<br />

III Ills: IMCWJICCIJ<br />

(Grantland Rice<br />

Paramount 10 Minutes<br />

Good. Seven top golf stars are presented<br />

here. Sam Snead, Jimmy Thompson, Byron<br />

Nelson, Jimmy Demaret, Ben Hogan, Lew<br />

Worsham and Joe Kirkwood demonstrate the<br />

fine points of the game. The short is interesting<br />

for golfers and nongolfers.<br />

Base Brawl<br />

Paramount (Screen Song) 8 Minutes<br />

Good. A lively film produced in Polacolor.<br />

It is built around the song, "Take Me Out to<br />

the Ball Game," and gives a ball-by-ball account<br />

of the game between a team of elephants,<br />

the Jungle Jumboes, and the Forest<br />

All Stars. The All Stars include mice and<br />

monkeys, who eventually triumph over elephant<br />

brawn. The short includes a cotnmunity<br />

sing guided by a bouncing ball.<br />

Home Sweet Home<br />

Paramount (Speaking of Animals) 10 Minutes<br />

Fair. Now that the novelty has 'worn off,<br />

this series is losing its zest. This latest edition<br />

shows how the various animals live. The<br />

lovebirds in their cages, turtles and armadillos<br />

in their shells and pigs in their pens.<br />

They all contribute a wisecrack about living<br />

conditions.<br />

Samba Mania<br />

Paramount (Musical Parades) 18 Minutes<br />

Several uninspiring dance routines in<br />

Fair.<br />

the Latin American manner serve to hold<br />

together a thin plot about lovesick night club<br />

performers. Isabelita, Russ Vincent, Billy<br />

Daniels, Betty Hannon and the Bombalera<br />

girls are featured in the song and dance<br />

numbers. These include "Jack, Jack, Jack,"<br />

"Olivia from Olvera Street" and "Tacos Tostados<br />

Tamales."<br />

Streamlined Luxury<br />

Paramount (Popular Science) 10 Minutes<br />

Interesting. The main feature of this short<br />

the train of tomorrow. It is a Diesel-powered<br />

is<br />

train capable of traveling more than 100 miles<br />

an hour without sacrificing the passengers'<br />

comfort. The coaches have astral observation<br />

domes, comfortable seats, thick carpeting and<br />

telephones. The short also shows new household<br />

gadgets such as a salt shaker that works<br />

under water and an airplane-type control<br />

stick for sink faucets.<br />

Banquet Busters<br />

United Artists (Lantz Cartune) 7 Minutes<br />

Good. Two unemployed musicians, Andy<br />

Panda and Woody Woodpecker, crash a<br />

party given by Mrs. Van Glutton. They cause<br />

a near riot and break up the party in their<br />

mad rush for food. The film is in Technicolor.<br />

Fingal's Cave<br />

United Artists (Loew Musicolor) 10 Minutes<br />

Fair. Art theatres would be the best gullets<br />

for this film which combines sea phonography<br />

and the "Hebrides Overture" by Felix<br />

Mendelssohn. The Janssen symphony orchestra<br />

of Los Angeles handles the musical<br />

end of the picture which was photographed<br />

by Alan Stensvold and Jack McCoskey. The<br />

film is in Cinecolor.<br />

The Mad Hatter<br />

United Artists (Lantz Cartune) 7 Minutes<br />

Fair. Woody Woodpecker buys a top hat<br />

in order to get a job as an actor. The hat is<br />

too small and keeps popping off his head. It<br />

lands on a frog, a goose and a stork, leading<br />

Woody a wild and not-so-merry chase. He<br />

doesn't get the job. A Technicolor film.<br />

Movietone Newrs, No. 10: World<br />

Gandhi; Pope Pius thanks organizers of<br />

Friendship train; Paris fire destroys friendship<br />

food; Virginia marines sail for Mediterranean;<br />

Canada—Montreal area cleared of snow; winter<br />

Olympics at St. Moritz, Switzerland; Santa<br />

Anita; Millrose games.<br />

News of the Day, No. 244: World mourns<br />

Gandhi— film story of his amazing career; more<br />

marines embark; fur fashions—guess where?;<br />

Millrose games; first film of 1948 Olympic<br />

games.<br />

Paramount News, No. 47: Winter Olympics<br />

first pictures from St. Moritz; Canada welcomes<br />

new pioneers; India without Gandhi;<br />

record indoor mile—Gil Dodds breaks own<br />

world mark.<br />

Universal News, No. 114: Gandhi assassinated;<br />

Canada welcomes displaced Europeans;<br />

Gil Dodds breaks mile record -at Millrose<br />

games; photo finish thrills Santa Anita<br />

race fans; disputes mark opening at St.<br />

Moritz.<br />

Warner Pathe News, No. 49: Olympics begin;<br />

world mourns Gandhi; France devalues<br />

franc; Florida's fur fashions; Canada welcomes<br />

displaced persons from Europe; fire<br />

destroys friendship food; Dodds shatters world<br />

mark.<br />

•<br />

Arctic tost for army; 18-month-old orangutan;-,<br />

magic brain comes to aid of science; exiled 'S<br />

Belgium monarch finds haven in Cuba; school^ i—<br />

for umpires.<br />

J<br />

Paramount News, No. 48: Hearing on legis- '<br />

lature to curb Reds; first pictures of Gandhi's<br />

funeral rites; skiing as you like it.<br />

Universal News, No. 115: Troops snow drop<br />

in winter exercise at Pine Camp, N. Y; Labrador<br />

mercy mission; French open high dam<br />

at Genissiat; Badgett quads celebrate ninth<br />

birthday; thrilling ski meet at Leavenworth,<br />

Wash.; English-Irish setter pups take a bow;<br />

Wisconsin ice boat regatta.<br />

Warner Pathe News, No. 50: Airpower conquers<br />

winter; um.pire school trains men; open<br />

war on heart disease; Lewis fights Foxworth;<br />

people in the news—skiing night and day;<br />

great Americans—Abraham Lincoln<br />

All American News, Vol. 6, No. 276: Atlanb<br />

university receives high rating; garden cl<br />

in Chattanooga, Tenn., presents dance<br />

view; first year-round resort for Negroe,<br />

opened in Volusia county, Fla.; Carver recip<br />

for flour substitutes; disk jockey opens taleft<br />

agency in Chicago; Kentucky's oldest am<br />

newest fire equipment demonstrated in Lou:<br />

ville.<br />

•<br />

Telenews Digest, No. 5: Fresno air crasl<br />

kills 32; cold weather grips east; new Eur<<br />

pean aid plan begins; couple celebrates 70tl<br />

anniversary; Gandhi killing stirs world; Dutcl<br />

Indonesian truce signed; France—Orphans'<br />

homes care for war-wounded kids; Austi<br />

Crime museum opens at Vienna; New York-<br />

Mechanical brain exhibition; boxing—Cerd<<br />

scores knockout in Paris bout; boating—Yachj<br />

scene at Chicago show; midget race's come t(<br />

Mexico; sports we seldom see—Swedish<br />

bathers.<br />

f<br />

12<br />

BOXOFnCE BookinGuide :: Feb. 14, 194J|


Opinions on Currenf Productions; ExploHips for Selling to the Public<br />

FEATURE REVIEWS<br />

Three Daring Daughters F ^::Z.<br />

MGM (817) IIG Minutes Rel. Mar. 5. "48<br />

Praiseworthy on more counts than hmited space will permit<br />

chronicling, the picture which brings Jeanette MacDonald<br />

back to the screen after a long absence is relreshingly<br />

reminiscent of the days when she and Leo were queen and<br />

king of the iilmusicols. With rare good judgment, she is<br />

cast to be her age, the mother of the three youngsters whose<br />

machinations give the film its title and its<br />

talents and<br />

engrossing story. La MacDonald photographs as beautiful<br />

as ever and her voice seems to have lost none of its charm.<br />

She is supported by a sterling cast, headed by Jose Iturbi,<br />

who portrays himself but this time displays, in addition<br />

to his magic fingers, a considerable talent for acting. With<br />

a bevy of magnetic names to attract the customers and<br />

superior quality to send them away gushing plaudits, it<br />

appears certain to gross handsomely. Fred M. Wilcox directed<br />

expertly.<br />

Jeanette MacDonald, Jose Iturbi, Jane Powell, Edward<br />

Arnold, Harry Davejiport, Moyna MacGill, Ann E. Todd.<br />

Caged Fury<br />

Paramount ( ) 80 Minutes Rol.<br />

Apparently there is no ceiling on the number of hazardous<br />

occupations which Producers Pine and Thomas can unearth<br />

to serve as subject matter for the fast moving actioners which<br />

constitute the major share of Paramount's B program. This<br />

time they delve into the lives and loves of the lads and<br />

lassies who earn their coffee and cakes training and exhibiting<br />

the big cats of the circus. Through the use of an aboveaverage<br />

amount of stock film of big top acts and people<br />

most of which is adroitly edited into the studio-exposed footage—the<br />

offering is given an air of authenticity and productional<br />

opulence which transcends its budgetary limitations.<br />

Thus, as a top rate, suspenseful film—and further considering<br />

the fact that the screen has had few circus pictures during<br />

recent years—the offering earns rating as one of P&T's better<br />

efforts. Directed by William Berke.<br />

Richard Denning, Sheila Ryan, Mary Beth Hughes, Buster<br />

Crabbe, Frank Wilcox.<br />

F<br />

Last Days of Boot Hill The Wreck of the Hesperus F<br />

Columbia (964) 56 Minutes \el. Nov. 20, -47 Columbia (802) Minutes Rel. Feb. 5, '48<br />

Contains all the elements which have made this Durango<br />

Kid series popular with the action houses, but badly<br />

scrambled by flashback sequences. Half the time the audience<br />

won't be able to distinguish between what happened<br />

before and what is supposed to be happening now. For<br />

'flashbacks to invade the most primitively conceived westerns<br />

is a little disconcerting, but maybe if was a desperate attempt<br />

to vary the plot for those following the Kid's lightning<br />

costume changes, his white charger always conveniently<br />

hid in some timbered ravine. The scheming widow of an<br />

ex-outlaw tries to cheat her stepdaughter out of her inheritance<br />

and the government out of restitution, but Durango<br />

rides in and out of the picture and miracles of justice occur<br />

Smiley Burnette furnishes comedy and corny songs. Ray<br />

Nazarro directed.<br />

Charles Starrett, Smiley Burnette, 'Virginia Hunter, PauK<br />

Campbell, Mary Newton, Bill Free, J. Courtland Lytton.<br />

This sea-action picture is well produced to hold the<br />

audience attention throughout. Gloucester sea captain Willard<br />

Parker is blackballed by ship-owners because his ship<br />

has wrecked on Norman's Woe. He throws in his fortunes<br />

with a salvage company, unaware that its sinister manager,<br />

Edgar Buchanan, is causing ships to go down by putting<br />

out false lanterns to mark the channel during storms. Parker<br />

opposes in the meeting-house the local project to build<br />

a lighthouse, resisting pleas of his sweetheart. His brother's<br />

ship, the Hesperus, with niece aboard, goes down and he<br />

begins to suspect the salvage leader—accusing him. That<br />

crafty crook gets authority from the governor to arrest Parker<br />

and stop his burning- flares until a lighthouse can be<br />

built, but the sweetheart rides to the governor and they<br />

trap the salvage crooks, John Hoffman directed,<br />

Willard Parker, Ec'gar Buchanan, Patricia White, Holmes<br />

Herbert, Wilton Gralf, Boyd Davis, Jeff Corey.<br />

Jiggs and Maggie in Society<br />

(4704) 66 Minutes ReL Jan. 10, '48<br />

George McManus' venerable and popular cartoon characters<br />

herein undertake their second screen adventure in<br />

series being produced by Barney Gerald, which offering<br />

the<br />

compares favorably with the initialer and can be considered<br />

dependable to attract like amounts of patronage and praise.<br />

Continuing adherence to the comic strip technigue, the<br />

film unavoidably suffers somewhat in story values. But<br />

the slapstick comedy, expected in pictures stemming from<br />

such material, is present in sufficient quantities to satisfy<br />

those whose tastes favor that kind of humor. The photoplay<br />

finds another exploitable asset in the presence of Dale<br />

Carnegie, Arthur Murray and Sheilah Graham, who, while<br />

they add little to Thespian stature, are nonetheless homes<br />

to be reckoned with. The stars are compeiently supported and<br />

Eddie Cline's direction displays his flair for broad comedy.<br />

Joe Yule, Renie Riano, Dale Carnegie, Arthur Murray,<br />

Sheilah Graham, Tim Ryan, Wanda McKay, Lee Bonnell.<br />

F<br />

Campus Honeymoon F JiZ'L<br />

RepubUc (703) 61 Minutes Rel. Jan. 31, '48<br />

Through employment of a youthful, enthusiastic and talented<br />

cast, and a carefully and cleverly contrived screenplay,<br />

Fanchon, in her first time at bat as a Republic producer,<br />

turned out a breezy, bright and blithesome photoplay which<br />

greatly transcends its budgetary classification. She was<br />

materially aided in her efforts by Richard Sale, who directed<br />

from a script of his own concoction. As a supporting booking<br />

in the de luxe situations—particularly where the younger<br />

element sees its celluloid—the film will add luster and enjoyment<br />

to any program, while subsequently it will press the<br />

No. 1 offering for audience appreciation. Refreshingly timely,<br />

the yarn deals with the crowded living conditions on American<br />

college campuses and how two GIs in order to crash a<br />

married vets' housing project join two comparably homeless<br />

gals and pose as married couples. Songs are catchy.<br />

Lyn Wilde, Lee Wilde, Adele Mara, Richard Crane, Hal<br />

Hackett, Wilson Wood, Stephanie Bachelor.<br />

Black Hills<br />

Eagle Lion (851)<br />

Minutes ReL Oct. 25,<br />

The action is fast and the chases are many as Eddie Dean<br />

brings the villains to justice. Western fans and juvenile<br />

audiences will be satisfied with the lively pace of the picture.<br />

The film should draw in situations that usually show<br />

;hi.-. type of product, and also should prove suitable for<br />

Saturday children's shows. For added western name value<br />

there is Roscoe Ates, stumble-tongued comedian. He is cost<br />

as Dean's side-kick. The Plainsmen help out in the musical<br />

department. Dean, of course, handles the solos. There is<br />

little that is new in the story of a crooked gambler who kills<br />

an honest rancher to get control of a gold mine. The gambler<br />

fails to reckon with Eddie Dean who exposes him as the<br />

killer and saves the gold mine for the son and daughter of<br />

the rancher. Ray Taylor directed-.<br />

Western Heritage<br />

'47 RKO Radio (812) 61 jnutes Rel. Feb. 22, '48<br />

'-^<br />

It's a Tim Holt ooter, localed in Arizona and utilizing<br />

formula situation No. 3—the one in which the heavy and his<br />

coterie of bad 'uns undertake a land grab from the honest,<br />

hard-working ranchers. That's about all that can be or need<br />

be told to showmen who habitually book entries in the Holt<br />

sagebrush series and/or countless comparable gallopers.<br />

This one perhaps assays a notch or two below the average<br />

of that continuous flow of film, but it's a western, nonetheless,<br />

and will encounter little difficulty in satisfying the juves and<br />

other bang-bang fans. There's plenty of lead and fist slinging<br />

and hard riding to keep the action on the move, although<br />

the film is not as effectively written, directed and edited as<br />

some of its predecessors. Holt's play is backed by the supporting<br />

cast which has become standard equipment to the<br />

series. Directed by Wallace A. Grissell.<br />

Eddie Dean, Roscoe Ates, Shirley Patterson, Terry Frost.<br />

Steve Drake, Nina Bara, Bill Fawcett, The Plainsmen.<br />

Tim Holt, Nan Leslie, Richard Martin, Lois Andrews, Tony<br />

Barrett, Walter Reed, Harry Woods, Richard Powers.


. . . Up<br />

. . And<br />

Really<br />

. .<br />

. .<br />

. .<br />

. . Pounding Hoofs . . .<br />

. . Jam-Crowded<br />

. . Who<br />

. . Heart-Warming<br />

. . . Jiggs and Maggie . . . Whose<br />

. . Eddie<br />

. . Guns<br />

.<br />

^<br />

. .<br />

EXPLOITIPS Suggestions for Selling; Adiines for Newspaper and PrograJth-'<br />

SELLING ANGLES:<br />

"Caged Funr"<br />

Impart a circus background to your lobby with colorful<br />

posters reminiscent of sideshow advertising. In street ballyhoo<br />

or lobby exploitation a man dressed as a sideshow<br />

barker would be effective. Stage an "unusual pets" show<br />

for the juveniles with prizes going to the most out-of-theordinary<br />

entries. Merchandising tieups could be worked out<br />

with gasoline dealers such as: "Unleash the 'Caged Fury' that<br />

lies hidden in that motor. Use Blank Ethyl."<br />

CATCHLINES:<br />

Thrill to a Story of Adventure, Love and Jealousy Under<br />

the Big Tod ... As Two Girls Fight Over the Headliner in a<br />

Wild-Uon Act . Nearly Fall Into a Trap Set by a<br />

Jealous Fool . . . The Circus Clown . . . Who Is Destroyed<br />

by the Very Weapons He Had Planned to Use.<br />

Step Right Up, Ladies and Gentlemen . . . It's First Come,<br />

First Served ... For the Thrill Picture of the Year ... A<br />

Compelling Story o! Lives and Loves Under the Big Top .<br />

Loaded With Action and Adventure.<br />

SELLING ANGLES: "The Wreck of the Hesperus"<br />

Although there is little of Longfellow's poem by this title in<br />

the plot, except for the captains daughter being found<br />

lashed to the mast, the picture is one which should please<br />

the high school crowd. Sponsor an elocution contest in the<br />

local high schools, with the winner getting a cash prize<br />

and reciting this poem on the opening night on the stage,<br />

to help advertise the picture. Another contest would be to<br />

name lighthouses off the Atlantic coast. Use a model lighthouse<br />

in the lobby and a wrecked ship model.<br />

CATCHLINES:<br />

More Treacherous Than the Raging Sea Were the Dark<br />

Schemes of the Dishonest Salvager . . . Immortal Epic of<br />

Dark Deeds and Wild Rapture ... A Light That Failed and<br />

a Love That Braved Disaster.<br />

"It Was the Schooner Hesperus That Sailed the Wintery<br />

Sea " From the Sea He Came to Live and Love<br />

but Some Whispered That He Mocked the Dead . . . The<br />

Sea Casts Up a Thrilling Tale of Treachery and Love . . .<br />

With Strong Men and Brave Women Unconquered by Raging<br />

Elements.<br />

SELLING ANGLES:<br />

"Campus Honeymoon'<br />

Hire an ancient collegiate-type jalopy, fill it with youngsters<br />

and paint it up with plugs for picture and theatre,<br />

using it in street ballyhoo. The picture's theme suggests you<br />

rounjd up married couples attending nearby colleges as special<br />

guests opening night. Use their comments on the film<br />

in subsequent advertising. Make up cardboard pennants to<br />

string around the marquee and dress attendants in collegiate<br />

fashion. Plant throwaways in popular school meeting places.<br />

CATCHLINES:<br />

Postwar Campus Capers ... In a New and Different Collegiate<br />

Era . . . Where the Students ' Study ... But<br />

They're Still Hep, Happy and Hilarious . . . And They've<br />

Still Got the Heart-Beat of That College Rhythm.<br />

There May Be a Housing Shortage . . . For the Married<br />

Kids Who Want to Go to College ... But There's No Shortage<br />

of Romance and Laughs . . . Mirth and Music ... In This<br />

Campus Caper That Delivers Chuckles by the Carload .<br />

It's Tops Among the Season's Romantic Comedies.<br />

V: ^<br />

SELLING ANGLES:<br />

"Three Daring Daughters"<br />

There is a galaxy of star names to sell, with music store<br />

and recording tieups to be worked out on Pianist Jose<br />

Iturbi, Jeanette MacDonald and Lorry Adler, harmonica<br />

virtuoso. Life-sized cutouts of the "three daring daughters"<br />

would make an effective lobby display. Offer special admission<br />

rates to families with three daughters. Interviews<br />

with such families on "why we think our three daughters<br />

ore wonderful" should be capable of planting with newspapers.<br />

CATCHLINES:<br />

Rollicking Comedy . Romance .<br />

Glorious New Thrill in Music ... All Rolled into One Magnificent<br />

Package of ;he Kind of Wholesome, Laugh-Studded<br />

Entertainment You Love.<br />

A<br />

You'll Fall Head Over Heels for These Three Daring<br />

Damsels . Tried Their Level Worst ... To Straighten<br />

Out Their Lovely Mother's Tangled Romance . . . It's Gay<br />

. . . It's Melodic . . . It's Exciting . . . It's Guaranteed 100<br />

Per Cent Swell Entertainment.<br />

SELLING ANGLES:<br />

"Last Days of Boot Hill"<br />

Play Smiley's latest records in the lobby before the picture<br />

shows, using stills of him with his guitar. Show stills<br />

of the masked Durango Kid alongside Charles Starrett in<br />

on action pose. Offer ticket prizes for the best five essays<br />

on the origin of the phrase "Boot Hill" and the towns which<br />

had the most famous ones in the early west. Use a western<br />

boot display in the lobby.<br />

CATCHLINES:<br />

Durango and Smiley Smoke Out Looted Gold . . . Blast<br />

'Em Durango, Slay 'Em, Smiley . . . Bullet-Hot Thrills and<br />

Tunes . With Action and Melody . . . Tops<br />

for Thrills.<br />

Durango Kid and Smiley Are Galloping into Town .<br />

Warbling Smiley Makes a Wobbly Deputy Sheriff . . .<br />

Durango is Hot on Law-Breaker Trails, as Usual ... if<br />

Durango's a Ghost, He's a Tough One.<br />

SELLING ANGLES: "Jiggs and Maggie in Society"<br />

Tieups are in order if a local newspaper carries the<br />

widely-read George McManus comic strip. Capitalize also<br />

on the two persons appearing in the -film—Arthur Murray<br />

and Dole Carnegie. As to Murray, if there is one of his<br />

dancing schools in your area, plug it and the picture with<br />

an amateur dancing contest on the stage. Sell Carnegie<br />

via special library and bookstore tieups on his "How to<br />

Win Friends and Influence People."<br />

CATCHLINES:<br />

Based on the Best-Loved of All Comic Strip Characters<br />

Adventures Are Read the<br />

World Over . . . Wow! What a Row! . . . It's a New High<br />

in Hilarity When Those Top Crumbs of the Upper Crust<br />

Start Scrappin' . . . The First Family of Fun Is in High<br />

Sassiety Now.<br />

Maggie's Mad and Gettin' Madder . . . Jiggs Is in Bad<br />

and Gettin' Battered . . . Those Battlin' Bluebloods Have<br />

Got the Social Set in a Sweat ... In Their Second Rollicking<br />

Film Frolic.<br />

*<br />

SELLING ANGLES: "Western Heritage "<br />

Tim Holt is the name to sell. Do it through organizing<br />

"Tim Holt Junior Rangers" clubs among juvenile patrons.<br />

Arrange for window displays of western-type clothing such as<br />

levis, riding boots and sombreros. Tie in with local radio<br />

stations featuring western musical progframs. Make the usual<br />

tieups with magazine dealers on western stories. Offer prizes<br />

for the best juvenile impersonators of Holt. Give the theatre<br />

front and lobby a western-style dressing.<br />

CATCHLINES:<br />

Another Thrill-Filled Saga of the Roaring West . . . Packed /Tnd<br />

With the Adventure of Lawless Life and Reckless Drama .<br />

^o<<br />

Brawling Fists . . . Smoking Guns .<br />

And Action All the Way.<br />

Rip-Roaring Action ... As Tim Holt Goes Up Against<br />

Blazing Six-Guns . . . It's Fast-Riding, Fast-Punching, Fast-<br />

Shooting Outdoor Entertainment ... An Hour of Heart-<br />

Pounding Excitement . . . Riding into the Night . . . Roaring<br />

into Danger . . . With All the Thrills of the Rugged West<br />

Co<br />

SELLING ANGLES:<br />

"Black Hills"<br />

Arrange music store tieups for Eddie Dean records. He has<br />

made a number of recordings for Majestic. Counter and window<br />

displays of these records and sheet music of songs<br />

written by Dean can be used. Have a man ride around town<br />

in a cowboy outfit with playdate notice draped over horse's<br />

flanks. Hold a cowboy costume contest for kiddies attending<br />

Saturday shows. Merchants can provide prizes.<br />

CATCHLINES:<br />

.<br />

.<br />

A Tale of Rip-Roaring Action Dean Heads Into<br />

His Most Exciting Adventures Blaze and Bullets<br />

Fly ... A Smashing Story oi the Fighting West.<br />

Fast and Furious Action . . . Men Stake Their Lives on<br />

Gold . . . KUlers Lurk Behind Every Rock . . . Eddie Dean<br />

Battles Outlaws ... He Sings His Way Into Your Heart.


Opinions on Current Productions; Exploitips for Selling to the Public FEATURE REVIEWS<br />

/ Became a Criminal F<br />

"='"'""''<br />

Warner Bros. (717) 78 Minutes Rel. Mar. G, '48<br />

Mobsters, molls and murderers, doing their scenery-chewing<br />

best to emulate American gangsters, but finding themselves<br />

considerably handicapped in such attempts by<br />

Limehouse or Mayfair accents, give this British production<br />

a laugh content for American audiences which, probably,<br />

the producers didn't intend. While the subject matter deals<br />

with English criminals—black marketeers to be specific<br />

the screenplay obviously was modeled after countless and<br />

definitely dated American pictures dealing with gangdom;<br />

and m.onaged to pick up most of the cliches of those assorted<br />

patterns without inheriting any of their tempo or<br />

atmosphere. The only patrons who might get some enjoyment<br />

from the picture are oldsters to whom it will be<br />

nostalgically reminiscent of the days when melodrama was<br />

the piece de resistance of repertoire companies, and villains<br />

were hissed. Directed by Cavalcanti.<br />

Sally Gray. Trevor Howard, Grillith Jones, Rene Ray, Mary<br />

MerralL Charles Farrell, Phyllis Robins.<br />

frrCQV F<br />

Melodrama<br />

lUbby i (Technicolor)<br />

Univ-Inl'l ( ) 98 Minutes Rel.<br />

Our British cousins ore unrivalled in their facility at<br />

utilizing two or three complex and interminable story lines<br />

and weaving them into a celluloid whole that is bulging<br />

at the seams with unadulterated melodrama. In this instance<br />

such film-making technique is embellished with<br />

Technicolor and an estimable array of players, but the end<br />

result—for American audiences, at any rate—is just plain<br />

dull. Filmed under the banner of J Arthur Rank, it boasts<br />

production trappings of a lovishness belying England's<br />

present program of austerity, but the plot is completely unbelievable<br />

and the direction by Barnard Knowles is heavyhanded.<br />

In American bookings, the reception it will receive<br />

will probably be very cool. Prominent in the rambling<br />

yarn are a gypsy girl, accused of being a witch; a dealmute<br />

servant and a hard-headed country squire.<br />

Margaret Lockwood, Patricia Roc, Dennis Price, Basil Sydney,<br />

Dermot Walsh, Esma Cannon, Cathleen Nesbitt.<br />

-D<br />

Take My Liie F<br />

^~<br />

Eagle Uon (814) 79 Minutes Rel. Feb. 28. '48<br />

Here's a laudable importation from J. Arthur Rank's<br />

British production hopper—another crime-and-suspense<br />

thriller at which the English have frequently demonstrated<br />

their prowess in the past. This one is in the moderatebudget<br />

category, but that do#sn't stop it from delivering<br />

a full measure of action, thrills and mystery and winding<br />

up with a slam-bang climax. It is handicapped by a rather<br />

weak title and a cast of (to Americans, at least) comparative<br />

unknowns, but the entertainment content justifies bookings<br />

at least as half of a dual program, in which niche it<br />

should completely satisfy. The premise is a familiar one<br />

the innocent man accused of murder—but the unfoldment<br />

of the plot is deftly handled and the suspense mounts<br />

continuously until his wife successfully unearths the true<br />

culprit. Directed by Ronald Neame.<br />

Hugh Williams, Greta Gynt, Leo Bieber, Marjorie Mors. David<br />

Wallbridge. Francis L. Sullivan. Rosalie Crutchman.<br />

The Idiot<br />

7\ Drama<br />

E. C. D. 100 Minutes<br />

Rel. Feb. '48<br />

A morbid French film of love and religion in 19th century<br />

Russia as described by the noveUst Dostoievsky in his<br />

literary classic. Too brooding and too involved for overage<br />

audiences, the picture will have to earn its grosses in art<br />

theatres. It also has possibilities as a special midweek attraction<br />

for theatres in college towns. There is little name<br />

value in the cast even for habitual foreign-language patrons.<br />

Scenes of great power and frank romance are in the story,<br />

which tells of a young. Christlike prince v,rho returns to<br />

Russia filled with idealism. In his zeal to save souls and<br />

forgive sins he helps prevent two marriages because they<br />

are based on convenience, not love. His sainfliness is<br />

responsible for driving a man to murder. Gerard Philippe<br />

is as this idealist excellent. George Lampin directed.<br />

European Copyrights & Distribution, Inc., 151 East 51 st St.,<br />

New York, N. Y.<br />

Gerard Philippe, Edwige Feuillere, Marguerite Moreno,<br />

Lucien Coedel.<br />

Springtime<br />

Four Continents Films 80 Minutes Rel.<br />

British musicals rarely impress American audiences, and<br />

"Springtime" will be no exception. Its song and dance<br />

routines are skimpy by Hollywood standards. Its story of<br />

the showgirl who falls in love with a wealthy aristocrat and<br />

runs into parental objections has been told too often. The<br />

picture can help fill the lower half of a midweek bill. Do not<br />

to top production from England, because you will<br />

try to sell it<br />

antagonize regular patrons of British films who have come to<br />

expect class entertainment. The best the picture has to<br />

offer is some pleasant singing by Carol Raye as the showgirl.<br />

She plays a dual role. In the first role she is a 1911<br />

music hall artist who fails to get her aristocratic sweetheart.<br />

In the second role she is a 1945 showgirl who wins the<br />

nephew of the original lover. Hans May directed.<br />

Peter Graves, Carol Raye, Lawrence O'Madden, Leni Lynn.<br />

Netta Westcott, David Home, Diana Calderwood.<br />

Bohemian Rapture<br />

Artldno 88 Minutes Rel.<br />

Foreign-language patrons, particularly those of Bohemian<br />

origin, will be the chief customers for this film produced<br />

in postwar Czechoslovakia. As a story about the 19th<br />

century Czech violinist-composer, Josef Salvik, it also may<br />

appeal to Americans devoted to serious music. The picture<br />

includes numerous violin and orchestral selections composed<br />

by Slavik and Paganini. The English titles fail to<br />

cope with the involved plot, which is tied in with dream<br />

sequences and emotional .upheavals. The film tells the story<br />

of Slavik's stormy career as a musician and ladies' man. He<br />

loves his rich and beautiful patroness who merely toys<br />

with his affection. He is loved in turn by two other women<br />

whom he ignores until it is too late. These complications<br />

and conflicts are shown through trick photography that<br />

was in vogue 20 years ago in the U.S., Germany and Russia.<br />

Vaclav Krska directed.<br />

Jaromir Spal, Vaclav Voska, Karel Dostal, Vlasta Fabianova,<br />

Libuse Zemkova.<br />

F<br />

%r ,^;n<br />

The Eternal Return<br />

Discina Int'l Films 92 Minutes Rel.<br />

An ur.jsual and decidedly arty French film based on the<br />

ancient Tristan and Isolde legend. This is a modern version,<br />

without the glorious Wagner music but with two striking<br />

blond players, Jean Marais and Madeleine Sologne, as the<br />

unhappy lovers. The theme and the author, Jean Cocteau,<br />

make this an excellent draw for the art houses. It's too unreal<br />

and slow-moving for general audiences. The settings of a<br />

palatial old chateau, a snowbound cabin in the mountains<br />

and the seacoast of a lonely island have been rnagnificently<br />

photographed. Miss Sologne is beautiful, but rather artificial<br />

as the modern-day Isolde. However, Marais is excellent as<br />

the virile blond Tristan and Pieral makes a sinister figure of<br />

the evil dwarf nephew who gives the lovers a poisoned drink<br />

which acts as a love potion. As in the opera, the ending is<br />

a tragic one. Jean Delannoy directed. Discina is at 250<br />

West 57th St., New Ycrk City.<br />

Jean Marais. Madeleine Sologne, Jean Murat, Junie Astor,<br />

Pieral, Yvonne DeBray. Roland Toutain.<br />

This Wine of Love F ::;L<br />

Superlilm Distributing Corp. 96 Minutes Rel.<br />

Latest opera to be filmed in Italian is a pleasantly improbable<br />

comedy with a full quota of fine arias. Based on<br />

Donizetti's "L'Elisir D' Amore," the picture will have a strong<br />

appeal to music lovers and should do good business in art<br />

houses. Will also have a draw in Italian neighborhoods,<br />

but, because none of the singers is known in America, it<br />

will have little value for general audiences. Like "The<br />

Barber of Seville," this closely follows the confines of the<br />

stage action, but the settings suggest real-life backgrounds.<br />

While the singing appears to have been dubbed in, the<br />

arias are delightfully rendered by the entire cast. Nelly<br />

Corradi makes a lovely heroine and Italo Tajo is outstanding<br />

as a fast-talking charlatan. In addition to English titles,<br />

an introduction by Milton Cross explains the action. Directed<br />

by Mario Costa. Superfilm is at 52 Vanderbuilt Ave.,<br />

N.Y.C.<br />

Nelly Corradi, Tito Gobbi, Gino Sinimberghi, Italo Tajo.


. . . Flaming<br />

. . . Jean<br />

. . And<br />

. . Fear<br />

. . One<br />

. . Her<br />

. . Only<br />

. . When<br />

. . For<br />

. . Whose<br />

. . You<br />

. . "Springtime"<br />

. .<br />

EXPLOITIPS Suggestions for Selling; Adiines for Newspaper and Progran<br />

SELLING ANGLES: "Take My Lile"<br />

The crime and suspense angles indicate tieups with<br />

libraries and bookstores on detective yarns. Stuff heralds<br />

in pulp mystery m-agazines. Delve through newspaper files<br />

for stories concerning people innocently accused of crimes<br />

and blow up the yarns for display in lobby easels. Use the<br />

title in tieups with local merchants, gagged up a bit, such<br />

as " 'Take My Life'—But Don't Dare Touch My New Suit<br />

From the De Luxe Haberdashery."<br />

CATCHLINES:<br />

It's a Spine-Tingling Killer-Thriller ... As a Beautiful<br />

Woman Risks Life and Career ... To Track Down a Murderer<br />

'With a Twisted Mind . . . Because the Man She Loved<br />

Was Doomed to Die.<br />

Her Beauty Hid an Evil Soul . Kiss Led a Man to<br />

Murder . Wove a Net of Suspense and Intrigue<br />

Around an Innocent Victim . . . Blood Was on This Killer's<br />

Hands . Raged Through His Mind .; . . As He Drew<br />

Closer, Closer ... To the Trap Set by the Woman He Hated.<br />

SELLING ANGLES:<br />

"The Idiot"<br />

The film will have to be sold on the strength of the reputation<br />

of Dostoievsky's novel. This book has long been a<br />

classic, familiar to college students and literary groups. It<br />

has been dramatized and presented as a ploy by professional<br />

and amateur theatrical organizations. Angle your<br />

ad campaigns for these individuals and groups. Use direct<br />

mail in addition to newspapers. Also try library tieups.<br />

CATCHLINES:<br />

A World-Famous Novel Is Now a Great Film ... An<br />

Emotional Experience That Will Leave You Limp . . . Romance,<br />

Tender and Passionate, Set Against the Background<br />

of Imperial Russia.<br />

Superb Acting 'Vitalizes a Powerful Film . the<br />

French Would Dare Make Such Picture . . . Unique and<br />

Soul Stirring . of the Greatest Films to Come From<br />

France.<br />

SELLING ANGLES: "I Became a Criminal"<br />

Tie in with police officials, civic organizations, churches,<br />

the Boy Scouts and other groups to promote a local "Crime<br />

Prevention Week." Use the title in tieups with auto repair<br />

shops on displays of brake lining, captioned: "You can<br />

become a criminal—attend to those worn tires and poor<br />

brakes right now." Stuff throwsheets in crime, detective<br />

and mystery magazines. Snipe the neighborhood with<br />

"Wanted" posters with a description and portrait of Trevor<br />

Howard.<br />

CATCHLINES:<br />

Limehouse Turns on the Heat ... As Guns Bark and Fists<br />

Fly in the Dregs of London's Underworld . . . It's a Whirlwind<br />

of Action and Thrills ... As an Innocent Man Becomes<br />

Involved in a Fiendish Dope-Smuggling Ring . . . And<br />

Clears His Name at the Risk of His Life.<br />

Bullets Blaze and Headlines Scream ... As the Hottest<br />

Black-Market Gong Ever to Slink Through Soho . . . Winds<br />

up on the Wrong Side of the Lcrw . . . There's 'Whirlwind<br />

Action Every Minute ... As London Stalks Its Racketeers.<br />

SELLING ANGLES:<br />

"Jassy"<br />

Build up interest in the title through lobby portraits of<br />

Margaret Lockwood, captioned: " 'Jassy'—the most unforgettable<br />

woman you've ever met." In the plot she has occult<br />

powers, suggesting a lobby layout including a crystal ball<br />

and a gypsy "fortune-teller." Stills of gambling scenes<br />

could be planted with banks and finance companies, with<br />

copy reading: "Don't gamble with your future—invest your<br />

savings wisely." Margaret Lockwood is well enough known<br />

to American audiences to warrant marquee and advertising<br />

attention.<br />

CATCHLINES:<br />

Meet Jassy . . . The Most Unforgettable Woman You've<br />

Ever Known . Compelling Beauty and Charm<br />

Were Irresistible . . . Until They Led Her to the Brink of the<br />

^<br />

Gallows . . . For a Crime She Did Not Commit. .'j<br />

You'll Never Forget Jassy . . . Half Gypsy and Half Housewife<br />

. . . Who Sought a Cunning Revenge Against the Man<br />

Who Killed Her Father ... But Was Swayed From Her<br />

Purpose . Murder Struck.<br />

SELLING ANGLES: "The Eternal Return" SELLING ANGLES: "Springtime"<br />

Play up the fact that this is a modernized version of the<br />

famous 'Tristan and Isolde legend by using many stills of<br />

Jean Marais and Madeleine Sologne, who are both striking<br />

blonds, in modern attire. Marais has had a following in art<br />

houses since the release of "Carmen" and "Beauty and the<br />

Beast," both outstanding French films. Jean Cocteau, the<br />

Parisian poet and author, is widely read by the intelligentsia<br />

who will patronize this.<br />

CATCHLINES:<br />

The Ancient Legend of Tristan and Isolde in Modern Dress<br />

Passion in a Setting of Snowcapped Mountains<br />

Cocteau, French Surrealist and Poet, Gives Us a<br />

Modern 'Version of a Legendary Triangle.<br />

A Beautiful Young Bride and Her Elderly Husband's Handsome<br />

Emissary Are Trapped By a Love from Which There Is<br />

No Escape ... A Magic Potion Swept Them Into a Love Which<br />

Could End Only in a Death Pact . . . The Greatest Love Story<br />

of All Time,<br />

Try to make the most of the film as a musical romance without<br />

playing up the fact it comes from England. Stress the<br />

fact that it offers a new singing star (Carol Raye) who has<br />

a promising future as a result of her work in this picture.<br />

Play around with the title. Use some of the catchlines listed<br />

below on signs and in ads.<br />

CATCHLINES:<br />

"Springtime" Is Lovetime . Is the Time For<br />

Romance . the Time of Your Life See "Springtime"<br />

. . . "You'll Have One Swell Time at 'Springtime' "... It's<br />

Time to See "Springtime.'<br />

Tender Romance, Lilting Melodies . . . You'll Hear and See<br />

a New Singing Star . . . Gay Entertainment ... As Old<br />

Fashioned As Love, As Up-to-Date As Jet Propulsion.<br />

SELLING ANGLES:<br />

"This Wine of Love" SELLING ^GLES: "Bohemian Rapture"<br />

through music shop window<br />

This can be sold to music-1<br />

displays of recordings from Donizetti's "L'Elisir D'Amore"<br />

or by having a loud-speaker attachment on a phonograph<br />

playing the melodies in the lobby. Give special matinee<br />

rates to students studying opera and circularize music<br />

schools. Also interest Italian language students. Tieup the<br />

title with liquor stores for displays of fine Italian wines<br />

and stills of the wedding feast in the picture.<br />

CATCHLINES:<br />

Donizetti's Great Opera, "L'Elisir D'Amore," Presented<br />

on the Centennial of the Composer's Death<br />

. . . Glorious<br />

Music Sung by Nelly Corradi and Singers of the Rome<br />

Opera House ... An Elixir Which Turns an Inarticulate<br />

Swain Into a Passionate Lover.<br />

. . .<br />

Another Feast of Music for Opera-Lovers ... A Divine<br />

Draught<br />

Suitor<br />

Which Works Its Magic Power on a Love-Sick<br />

Love Works Its Magic Spell on Soldier and<br />

Civilian Alike Donizetti's Immortal Music Comes to the<br />

. . .<br />

Screen.<br />

Play up the music and romance angles in regular foreignlanguage<br />

situations. In cities vrith heavy Czech and Slovak<br />

is first representation point out that this one of the films<br />

to come from postwar Czechoslovakia. Local Czech and<br />

Slovak national societies may be willing to sponsor the film.<br />

Also arrange tieups with music shops carrying Paganini<br />

records. In addition music shops specializing in foreign<br />

records may have selections by Slavik and may be agreeable<br />

for tieups.<br />

CATCHLINES:<br />

A Filr of Great Beauty and Warmth ... A Musical Deight<br />

Seething With Passions of a Romantic Age .<br />

A Film of Great -Emotional Depth ... A Picture That Will<br />

Make Film History . . . Brilliant Photography.<br />

A New Screen Thrill From the Old World ... An Unusual<br />

Film Brilliantly Acted . . .A Story Never Before Told on an<br />

American Screen . Will Gasp at the Stark Drama of<br />

a Great Man's Life and Loves.


'<br />

, complete<br />

, 459<br />

il,<br />

1 chairs,<br />

^<br />

I'mi<br />

ES: 10c per word, minimum $1.00, cash with copy. Four insertions for price oi thre<br />

ISING DATE: Monday noon preceding publication dale. Send copy and answers<br />

Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 1, Mo.<br />

lENERAL EQUIPMZIir—USED^<br />

THEATRES FOR SALE<br />

iouulc parking dnve-in Ihea<br />

THEATRES WANTED<br />

Sell Your Tlieatre<br />

CUflRlllG<br />

HOUSf<br />

HELP WANTED<br />

iiintiiii.-ns an<br />

,eraMd, Architect, 628 .\1 Ic<br />

malting. We gel quick results. «ui give juu a<br />

prompt estimate oi your prcstni ilie.itre i.ilue<br />

We liave theatres. .Many theatres<br />

Write us iud.ij. "Jue" Jobipli, 1003 Galiuviay<br />

irtb investigailng. Contact us In<br />

Phone Yale 2-7li50, liallas, Texas,<br />

loe" Joseph, 1003 Uallovray. Ph<br />

Wanted to lease small town iheatie<br />

7050, Dallas, Tesas,<br />

west. Have cash for equipment and<br />

Theatres for sale. Selected listings iJi Oregon rent In advance If necessary. Calhollc<br />

id \Vaslilngton now available. Write for list, preferred. Full details first letter.<br />

heatre Exchange Co., Fine Arts BIdg., Poil-<br />

permanent theatre posl-<br />

'hiladelphia. llingbamton,<br />

$110 lu $150 neckly, de-<br />

ivy Duty bloners, ball-bearing equipped,<br />

U cfra to 50,000 cfm. Air washers, all<br />

Hydraulic drives, two and four speed motors<br />

ontrois. Immediate delivery. Dealers waiited.<br />

Ml Engiiieerine and Mfg. Co., 519 Wy«n-<br />

St.. Kansas City, Mo.<br />

ondition your tlieatre tliis supimer at fracnew<br />

price. Used blower and air-uiisber and<br />

with all motors, etc.. for alr-<br />

1,000-seat theatre. Now in operation. For<br />

and price write Gust Constan, Avon Thea-<br />

)ecaliir. 111.<br />

^ry portable 35mm sound projector complete<br />

ampliiier and speaiier. Late model used<br />

good as new, bargain. Joseph Vasut, Schug.<br />

Te.v.<br />

Family theatre Central Texas college town. Ui<br />

$13,000 profit 1947. $6,500 spent 1947<br />

modeling. Easily operated. $25,000 cash. Le:<br />

3422 Klnmore. Dallas, Texas.<br />

200.seat theatre in closed Ohio town. (<br />

ii<br />

llicatre in radius of 25 miles. Ideal lor<br />

lidual operation. $10,000 will buy building<br />

ill: or $4,000 for long term lease. Boxol<br />

Florida theatre. 400 seats, population 1,500,<br />

new equipment. Includes building with large apartment,<br />

two stores. B,xceplional value, $35,000 »iil.<br />

terras. Scott Itutherford, 124 Pomegranate St.,<br />

Northwest Ark:insas cuuni<br />

400 seats. Centurys, Stm<br />

Altec serviced, new MaiiU'\<br />

eluded. Knotty pine lobbv<br />

Wanted: Small town theatre, population o.c:<br />

,000, Wisconsin or Minnesota. Can buy, prcft<br />

ase. l-'ull details first letter. B. E Cui<br />

$8,000 to invest in good snia<br />

lull or p:irt paymenl. No com<br />

„ Woods, Hotel Robert E. Lee<br />

STUDIO AND PRODUCTION<br />

EQUIPMENT<br />

Latest super Parvo DeBrie studio camera, 5<br />

1st lenses, blimp, motor, ten 1,000 tt. magazines,<br />

irect focus rackover, pilot pin registration, heavy<br />

Ohio.<br />

x mechanisms, rebuilt, $472.50;<br />

shutter, shockproof gears, rebuilt,<br />

$114.50: Strong Mogul lamp-<br />

$425 pr,; Spring seats, excellent,<br />

^()und systems; rotary stabilizer<br />

ii-way speaker systems, etc., com-<br />

.?765. What do you need? Star<br />

St., W. 46th New York<br />

1^ plenty of used and rebuilt theatre<br />

It at reasonable prices. Call or<br />

Tlieatre Equipment Co.. 1878 E.<br />

lis: superior 3912 or FAlrmount<br />

Ohio.<br />

good condition seats, upholiprinfi<br />

cushion seats. Good conishort<br />

:nr conditioning outfit,<br />

Slime light fixtures. Delivery<br />

i<br />

New, used, half price!<br />

Southeast Texas town 2,000. 40 ft. building<br />

liided. 410 seats, latest Simplex booih. tin<br />

;sidence available. $28,600, terms. Leak, 31<br />

Southwest Oklahoma thriving new tlieatre. slioni<br />

ommiinity interest. Simplex, Ballantyne. ne\<br />

;ats. Only show small town. $17,500. Libei.i<br />

Oklahoma small town, modern. Ideal spot for<br />

family; fine scllools. near University. Best bootli<br />

equipment, modern seats. Beautiful front, all new.<br />

.Modern building. Withui communting distance ol<br />

beautiful city; fine housing available. $39,780<br />

all. takes Terms, or lease. Write Boxofficc,<br />

A-2958.<br />

For Sale: New building. Super Simplex machines,<br />

1,200. Box 95, Cheneyville.<br />

liCA sound. Population<br />

La.<br />

300-seat theatre, new Motiosr.iph equipment,<br />

American Seatiri*; CiiinMinv ^-i, ,?.•, nndiiUtHied,<br />

*Jew building. ': !! l:i.".i!i_' < in<br />

i.<br />

Profitable mu<br />

university. FIili<br />

lamps, Centurss,<br />

roll. Excellent<br />

petitive trade i<br />

tion, qualified |i<br />

recoridit lulled, $795; new .Muviula D, $279 50;<br />

ran wants tlie.itre in growing town of 1,000<br />

5,000 W. studio spots, $89.50. Send for latest<br />

E:istern North Carolina or South Caroeferred.<br />

lioliert W, Kennedy, Delco, N. C.<br />

stocklist. S.O.S. Cinema Supply Corp.. 449 W.<br />

42nd St.. New York City<br />

GENERAL EQUIPMENT—NEW<br />

THEATRE SEATING<br />

$295; flashlights, singli<br />

Send for bargain catalog.<br />

Corp.. 449 W. 42nd St..<br />

On or about February 15, we will be located in<br />

the new S.O.S. building, 602 West 52nd Street,<br />

New York 19. Ten minutes from Times Square,<br />

The latch string is out. Pay us a visit. S.O.S.<br />

Cinema Supply Corp., New York<br />

Drive-in Theatre Projection and sound equipment.<br />

Brand new: nothing else needed, $2,974.<br />

Theatre equipment $2,794, and $2,280, complete<br />

and installed. Ace Camera Supply, 116 N, Dargan,<br />

Florence, S. C.<br />

F|i Sale: Pair 16mm Ampro Hi-Arc projectors.<br />

Worth $2,500. Best offer takes. Imshipment.<br />

.\riington Theatre. Hopewell,<br />

Many<br />

others.<br />

lei one DeVry 35mm portable sound<br />

with 2.000 ft. magazines, speaker,<br />

and cable used only few months. W. A.<br />

(ier,<br />

Rntherfcrd, Tenn<br />

nsert unholstered backs for slope floor, exjndition,<br />

$5.50 ea. Immediate delivery.<br />

& Sons Co.. 2159 S. Kinnickinnic Ave.<br />

Near Dallas: Only theatre lively farming center,<br />

1,000, Good building, new Manley. Needs showmanship,<br />

$111. noil, $ii.000 down. Leak, 3422<br />

Kinmiiiv, Mrii ntliers similar.<br />

EQUIPMENT WANTED<br />

sloping, 200<br />

& T, Wickes, Ark.<br />

BUSINESS STIMULATORS<br />

or 100 number. $3 per<br />

mium Products, 354 W,<br />

IS. N, Y<br />

ies, surprises, for Satur-<br />

$30 per thousand (all<br />

iiv Co.. 40 E. 23rd St.,


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