Recommended
More Related Content
What's hot
What's hot (20)
Similar to Product Positioning
Similar to Product Positioning (20)
More from Simson Toppo
Recently uploaded
Recently uploaded (20)
Product Positioning
- 1. Product Positioning Name Roll No. Simson BBA/4514/16 Arnav Sarkar BBA/45 /16
- 2. What is Product Positioning Product positioning is a form of marketing that presents the benefits of your product to a particular target audience. Through market research and focus groups, marketers can determine which audience to target based on favorable responses to the product.
- 3. Importance of Product Positioning Product positioning is the process marketers use to determine how to best communicate their products' attributes to their target customers based on customer needs, competitive pressures, communication channels and carefully crafted key messages. Effective product positioning ensures that marketing messages resonate with target consumers and compel them to take action.
- 4. Steps In Product Positioning 1. Know your target audience well: It is essential for the marketers to first identify the target audience and then understand their needs and preferences. Every individual has interests, needs and preferences. No two individuals can think on the same lines.
- 5. 2. Identify the product features: The marketers themselves must be well aware of the features and benefits of the products. A marketer selling REDMI phones should himself also use a REDMI handset for the customers to believe him.
- 6. 3. Unique selling Propositions : Every product should have USPs; at least some features which are unique. The organizations must create USPs of their brands and effectively communicate the same to the target audience. USP of a REDMI – Fast as Light.
- 7. 4.Know your competitors A marketer must be aware of the competitor’s offerings. Let the individuals know how your product is better than the competitors Let the target audience know how your product is better than others. The marketers must always strive hard to have an edge over their competitors.
- 8. 5.Ways to promote brands Choose the right theme for the advertisement. Use catchy taglines. The advertisement must not confuse people. The marketer must highlight the benefits of the
- 9. 6.Maintain the position of the brand For an effective positioning it is essential for the marketers to continue to live up to the expectations of the end - users.
- 10. Identifying Possible Competitive Advantages. Product differentiation Service differentiation Channel differentiation People differentiation Image differentiation
- 11. Product Differentiation Product differentiation is how a product or service stands out in the eyes of customers. product differentiation brands can be differentiated on Features, performance, or style and design. REDMI I-PHONE
- 12. Service differentiation Where products are tangible in nature and easily differentiated on the basis of features, form, performance and quality, service differentiation
- 13. Channel differentiation Channel differentiation gain competitive advantage through the way they design their channels coverage, and performance.
- 14. People differentiation People differentiation—hiring and training better people than their competitors do.
- 15. Image differentiation A company or brand image should convey the product’s distinctive benefits and positioning.
- 16. CASE STUDY
- 17. Coca Cola Competitive Advantage Coca Cola is the largest beverage company of the world, and it provides consumers with more than five hundred different brands. Coca Cola is the most valuable company of the world and it includes as products Fanta, Coca Cola Zero, Powerade, and Minute Maid. At the moment the company focuses on the having sustainable community protecting environment and having good economical development. As economic advance or develop the growing proportion of there activities get focus on production of services, for instant USA economy consist of seventy-thirty services to good mix. Services for instant include working in airlines, hotels, banks, doctors, and software programmers. Many market consist of both offering of service and goods for instant fast food company offer both service and goods. Marketing promotion strategy Coca Cola has most popular marketing promotion strategy because its brand is widely known. To make a successful marketing promotion strategy a company must analysis trends (internal and external), spending throughout company, identify customer and touch point for company and the brand and to have innovation in its promotions marketing. Coca Cola has been advertising on TV over fifty years. Coca Cola songs and commercials are extremely popular and they have catchy mottos such as "Adds a refreshing relish to every form of exercise".
- 18. THANK YOU