Texual analysis of if i ain't got you by alicia keys
1. “If I Ain’t Got You”
By Alicia Keys
Textual Analysis
I have chosen to analyse this text because it is similar to the music video I am hoping to create.
Analysing this text has helped me understand the typical features which occur in music videos
staring solo female vocalists. It has also given me ideas which I will be able to add in my own
music videos..
2. There are a lot of close up shots used especially when she is singing. This is
something which is commonly used in music videos featuring female solo
artists. Andrew Goodwin recognized this feature and states it in his theories
that it is done to promote the artist by making them feel familiar to the
audience. They are used to show the mood, attitude or feelings of the singer
through facial expressions. There are extreme close up shots used on the
singers facial features there is one on her eyes and one on her lips. Having the
extreme close up on her eyes shows the audience her emotion. There is a high
angle used looking down on her playing the piano this could suggest she feels
weak or upset. There are long shots used which allows the audience to see the
whole of the singer and her clothing and acting codes. The camera angle tilts
when he is looking at her this could suggest he is confused by her not wanting
all the gifts he is buying her. Tracking is used following the singer which makes
the audience feel more involved as if they are walking with the artist.
There are many different editing techniques used in music videos, the footage
is usually always edited to match the music’s beat or style. The editing used in
this music video is continuity editing. This type of editing is used because it is a
narrative video, it is telling a story to the audience.
There sound in this music video is just the track which has been added whilst
editing.
3. This music video features various different locations through-out, this gives the
audience the idea that the song isn’t about a place/location. It is about the
artists wants, expectations and feelings. However the different locations have a
connection with the lyrics of the song. The locations aren’t anything special they
are just basic simple places which connect with the meaning of the song that
she doesn’t want/need nothing apart from the guy who she is in love with.
There are 2 different pianos which feature in this music video one which is old
and looks cheap and the other which is a new white grand, this shows the
connection between the artist and her love for music and playing the piano. This
could suggest that the song is interpreting that she doesn’t need or want
nothing but music. There is a small flat in the Bronx, with nothing inside but a
piano, this also shows her love for music. It is a simple basic flat with no
furniture, but because the piano is there she’s over the moon. The broken light
in the flat suggests that it needs fixing and the apartment may be cheap, but
this doesn’t bother her because she has a piano. There is a wall phone outside
and she is also on her mobile phone, this suggests she is trying to communicate
with someone, which she is. She is trying to tell him she doesn’t want anything
but him. Also the mobile phone suggests the music video is contemporary.
There is a double bed which she is laid on alone, which suggests she is lonely
and because of it being a double bed it suggests that she shouldn’t be laid alone
and he should be with her. There are 2 cars which are featured at the end which
gives the video a contemporary vibe. One of the cars is a Mercedes, it looks
new and expensive which connotes wealth. Whereas the other car is a cheap
old looking car. Both owners of the cars are just as happy as each other, this is
suggesting that you don’t need expensive goods to be happy or that they don’t
make you any happier. This message connects with the whole meaning of the
4. Clothing and appearance of the female artist is an important feature of the video, her image
can not contrast with the representations her fans are familiar with. The clothing in the
music video shows the audience that its not about having a lot of money and materialistic
items/ clothing. A lot of the clothing in the music video are things you could expect people
to be wearing in Bronx or Harlem, they are casual urban street clothes. Alicia does appear
to be wearing a long fur coat when singing and playing the grand piano. A fur coat connotes
wealth as well and the grand piano. But when she is playing the old cheaper piano she is
wearing casual clothes. Her tight jeans and heels are worn to make her figure stand out,
which makes her appear more attractive to viewers, especially male viewers. She wears
jewellery in the music video, big gold earrings and a necklace this shows her feminine side,
but the gold jewellery especially the gold hooped earrings along with the tight jeans are
portraying a stereotypical black female you would see in contemporary R&B music videos.
This all fits the theory (male gaze) made by Laura Mulvey in 1975,the highlights of her
theory where the superficiality of women and their looks, which are giving pleasure to the
viewer rather than focusing on what they are saying or doing in the narrative. Hats, scarfs
and gloves are worn which suggests its winter time. She appears to be wearing knee high
boots which suggests she is fashionable. When she is laid on the bed he puts a new fur coat
around her shoulders as a gift, she is quick to throw it off and down on the floor. Which
connotes she isn’t interested or bothered in the finer expensive materialistic things in life,
this is somethings which links and connects with the lyrics and the whole meaning of the
song.
The music video features a lot of the colour red, this connotes that the song is about love,
especially with them both wearing the colour at some point. She is wearing black fingerless
gloves when she is playing the piano. Black connotes power, this might be suggesting that
she feels powerful when playing the piano and singing. She is wearing gold earrings. The
colour gold connotes wealth, however the song isn’t about wealth. Sometimes the colour
gold is associated with love, compassion, courage, passion and wisdom. These are all things
which connect and have a link with the song and the artist. She is wearing a black leather
jacket when she is singing this could suggest she has a powerful voice. Her makeup is
5. The lighting through-out the music video is mostly natural day light, this is due
to the fact that a lot of the music video has been filmed outside. It is very bright
this is probably because it was filmed early in the day in winter, the snow makes
it appear even brighter. The natural bright lighting gives the video a realistic feel
also it goes with it being quite a soft gentle song. The only parts which aren’t
bright are when she is with him and they are arguing, this has obviously been
done to connote the mood of the characters.
There are a lot of different acting codes used in this music video by different
people. Alicia’s facial expressions when he is showering her with gifts shows she
isn’t happy, and that she is frustrated with him because she feels like he doesn’t
know the real her as she doesn’t want the gifts she just wants him to be there.
However when he buys her the piano she shows happiness and shows him love
and affection, this is showing the audience how much she loves music. Through-
out his facial expressions and acting codes seem to be very laid back and he
doesn’t seem to understand or realise what she is trying to tell him. There is a
guy who is stood on the street, he shrugs his shoulders and leans back against
the wall as he looks hopelessly around himself. It is showing that he doesn’t
have much and he is on the streets. Them when he meets other people who
don’t have much he is happy because he has someone, this links back to the
song which is clearly about not having much, and that sometimes even when
you have everything it means nothing if you don’t have someone to be with.
The framing of this music video is well thought out and follows the rules of the
third. You can always see the artist in the framing. This is because she is singing
the song about herself, this is so the audience knows who the song is about.