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never gonna give you up
- 1. never gonna give you up rick astley
- 2. andrew goodwin - demonstrates genre conventions typical conventions of a pop music video that have been fulfilled include: - stage performance from the artist → in the introducing shot, rick astley is shown to be dancing in front of a microphone which is a common feature of an 80s pop music video. - close-ups of the artists face → there are numerous close-ups of rick astley’s face throughout the video. - inclusion of women who fulfil traditional gender norms → the women in the video are shown to be simply there for voyeuristic purposes (laura mulvey), shown to be dancing and mostly being there for show rather than anything else.
- 3. andrew goodwin - relationship between lyrics and visuals illustrative: - when the lyric “up” is sung, rick astley points upwards with his finger. - when the lyric “heart” is sung, he places his hand on his heart. contradicting: - on two accounts, when the lyrics “never gonna make you cry” are sung, the visuals seem to be very happy which is unexpected, with either the barman dancing or rick astley smiling.
- 4. andrew goodwin - relationship between music and visuals pop music was and still is traditionally used for dance music, and this is made clear in the seemingly spontaneous dancing that is included in ‘never gonna give you up’. the artist and the other characters in the video are constantly dancing which amplifies the significance of the music with the visuals
- 5. andrew goodwin - demands of the record label as mentioned previously, there are many different close-ups that have been used of the artists face throughout the music video. a feature of rick astley that is shown throughout his various music videos is his tall ginger-brown hair from which the audience are able to recognise him.
- 6. andrew goodwin - notion of looking as mentioned briefly in a previous slide, the treatment of women in this video is voyeuristic. they are used as backing dancers, wearing either tight, short skirts, low cut sleeveless dresses or tops that bare the shoulders. they frequently make direct eye contact with the audience through the camera. there is a scene in which a woman is dancing as if she doesn’t realise that a camera is there, and this enhances the idea of scopophilia, that the audience are looking into something that they aren’t supposed to be looking into.
- 7. andrew goodwin - intertextual references although there isn’t any explicit intertextuality as such, the music video does reference a few of rick astley’s other music videos, especially in terms of how the artist presents himself. he seems to use his music videos to create an identity, and this is showcased throughout his music videos.
- 8. andrew goodwin - performance, narrative or concept it is evident that this music video is performance-based. rick astley is shows performing the song in various places, such as on a stage in an empty hall, or outside in the sun, or in a secluded dark area. these different locations help to build a connection with the audience to make them feel as if they are “travelling” with him.