AdSense Help

Google Help › AdSense Help › AdSense basics › Glossary  

Glossary

• Account activation
• Account creation
• Account email
• Account type
• Actual cost-per-thousand-impressions
• Ad code
• Ad format
• Ad impression
• Ad rank/Positioning
• Ad unit
• Ad unit impression
• Address, Valid Mailing
• Adjustments
• AdSense unit
• Adware
• Alternate ads
• API
• Balance at end of month
• Blogger
• Browser cache
• Channel
• Client-side software
• Color palette
• Competing ads
• Competitive Ad Filter list
• Contextual Advertising (Content-Targeted AdWords; Content AdWords)
• Cookies
• Cost-per-click (CPC)
• Cost-per-thousand-impressions (CPM)
• Crawler
• Custom channel
• Cybersquatting
• Destination URL
• Display ads
• Display URL
• Distribution preference
• Editorial Guidelines
• Effective CPM
• Electronic Funds Transfer
• Emailable report
• Frames
• Geo-Targeting
• Google Account
• Google AdSense
• Google AdSense for search
• Google Advertising Network
• Google AdWords
• Google Analytics
• HTML
• IFRAME
• Image Ad
• Incentives
• Invalid click or impression
• IP Address
• JavaScript
• Link clicks
• Link CTR
• Link eCPM
• Link impressions
• Link unit
• Login
• Maximum cost-per-thousand-impressions
• Orkut
• Page Impression
• Payments
• Placement targeting
• Preview Tool
• Public service ad (PSA)
• Publisher
• Report template
• Revenue
• Revenue share
• Section targeting
• Top queries
• URL
• URL channels